How do you optimize revenue for affiliates? The simple answer is with data analytics and Business Intelligence. The reality is that analytics and BI sound impressive but most affiliates don't use data to their advantage.
For years, the most data savvy affiliates have been the SEO crowd. They don't always just focus on trying to get more traffic but understand the importance of quality of traffic. Some keywords can get you volume but volume doesn't mean anything if the revenue is low.
What makes affiliate marketing challenging in 2026 is that affiliates might feel like their traffic is less predictable than it used to be. SEO affiliates are not gone but they are not as plentiful as they used to be. SEO itself seems to be evolving and now more people are calling it GEO meaning Generative Engine Optimization.
With the Revenue Optimization podcast, our goal is to ask the tough questions to some of the brightest minds in affiliate marketing. We cover SEO, GEO, AI, data analytics, conversion rate optimization, design and agents.
Subscribe to the podcast and stay on the right side of affiliate marketing.