All Episodes

How do modern affiliate platforms actually scale? In this episode of Revenue Optimization, John Wright sits down with Oleksandr Kulyk, VP of Affiliate & Business Development at Makeberry, to discuss how affiliate technology is evolving, where AI is changing the industry, and what operators and affi...

John Wright welcomes Artem Butov, founder of Marxel, for an in-depth conversation about the future of affiliate marketing technology and the rise of API-based performance marketing systems. Artem shares his journey from traditional advertising into affiliate marketing, eventually building both an af...

In this episode, John sits down with Kyle Roof, the mind behind Page Optimizer Pro, to unpack what’s really happening in SEO as AI reshapes the landscape. While many claim SEO is dying, Kyle argues the opposite: it’s evolving and those who understand the fundamentals are winning more than ever. The...

In this episode, we sit down with Zak Ali, General Manager (US) at Finder, to unpack how AI is fundamentally reshaping companies, workflows, and entire industries. Zak shares a candid look at how large organizations are navigating the shift, from early experimentation to a world where AI is operatin...

In this episode, John sits down with Travis Jamison (Capital Pad, SEO entrepreneur, investor) to unpack how building, investing, and scaling businesses is changing in the AI era. They dive into one of the biggest founder dilemmas: should you focus on one thing or juggle multiple projects? Travis sh...

In this episode, John Wright speaks with Andrew Ansley, an AI consultant focused on building agentic systems and autonomous AI workflows. The conversation explores how AI agents are changing the way companies build products, run operations, and scale teams. Andrew explains how the latest generatio...

In this episode, John Wright sits down with Lazar Petrov, founder of iGsuite, to unpack one of the most overlooked problems in iGaming — the massive gap between the data operators have and the data they actually need to make profitable decisions. Lazar shares his firsthand experience building affili...

I recorded this episode because I think a lot of affiliates are about to discover something uncomfortable in their data. I was speaking with one of our customers who noticed something strange. An FTD showed up in tracking, deposits were happening, wagering was happening, net revenue was positive… b...

AI tools have changed the game. In this episode, I break down why “vibe coding” your own CRM is not only possible, but easier than most people think. With modern cloud tools, you can replicate core CRM features in hours, not months. I share why SaaS giants like Salesforce may be more vulnerable than...

n this episode of Revenue Optimization with StatsDrone, John Wright sits down with Alessandro Gherardi, co-founder of Fomento Agency, to unpack what it really takes to build and scale a modern affiliate network in today’s iGaming landscape. With thousands of affiliate networks competing for attenti...

In this episode, John Wright sits down with Koray Tugberk GÜBÜR, one of the most respected voices in semantic SEO, to unpack how Google actually understands, ranks, and retrieves content in the age of AI. The conversation goes far beyond traditional keyword-based SEO and dives into vector search, en...

Design has moved far beyond visuals and affiliate businesses that don’t adapt will fall behind. In this episode, Jason Attard (Head of CX at Game Lounge) joins John Wright to discuss the evolution from UX to CX and the rise of agentic experience (AX) designing digital products not just for users, b...

What is a PAM? PAM stands for Player Account Management. These PAM tools are normally understood to be for operators as in casinos or bookmakers but affiliates can now build these for themselves. The tools of the trade are turning your newsletter from a 1 to many link solution to a 1 to 1 using dyna...

Is replacing Tableau a good thing and is it easy? As someone who's been working with Tableau for 3 years, I can confidently say there is a good chance I may never use their tools again. Unless of course it is to convert Tableau files into custom data viz and reports. Since September of this year, I'...

I'm here to officially say that tools like Claude.ai and all other AI tools are here to eat data viz tools like Tableau, Power BI, Looker Studio and more. If I were at any of these companies, I would be concerned to see if the revenue from these giants is starting to drop. Likewise, I think people...

I found a LinkedIn post of someone taking an account of Steve Toth's presentation recently at Chiang Mai SEO that focuses on LLM and how these new AI tools like Claude, Chat GPT and Perplexity are changing search from clicks to conversations.

This past week, I presented a keynote on why online casinos close. I did share some data that shows what is behind the scenes that would lead a casino to close at all in the first place. In this short solo cast, I share a few more insights but my work in analyzing closed casinos isn't done yet!

If you haven't made a serious start in AI tools today in running and optimizing your affiliate business, you might be getting left behind. My personal take, the transformation we see today will be more profound than the internet itself. I think this is a new era of affiliate marketing beyond the n...

We are on the look out for a revenue architect for StatsDrone and someone who knows what it is like to negotiate deals with affiliate programs. We don't fun your standard affiliate business as we are a SaaS for affiliates, but the revenue potential could help us grow. This is something I learned f...

Why do online casinos close? There are many reasons but what should be the bigger concern is that these casinos close taking down their recurring revenue with it. How can you avoid casinos that might close beyond just asking for listing fees?

I've been to a lot of affiliate conferences in the last 15+ years and not all the speakers and panels are great. Some are terrible and a complete waste of time but we always hope for the best. I remember when content got so bad that I stopped going to the panels and speaker keynotes. The networking...

I used to wonder what ever happened to binary options as in 2017 to 2019, binary options was making a lot of noise but for all the wrong reasons. Many people have been arrested for fraud related to binary options but the product never disappeared. Some sites got bigger and appear to be running a le...

What is revenue leak and how is it affecting your affiliate business? In this solocast, I talk about 2 core ways in which revenue leak is hitting your bottom line if you're an iGaming affiliate. First is through data being deleted or manipulated and the 2nd is by analyzing winning players towards...

Affiliate SEO isn’t what it used to be—and Kasra Dash knows why. In this episode, Kasra breaks down how the game has shifted from quick hacks and article farms to building real brands that earn trust, attention, and long-term growth. His stories from masterminds and conferences reveal the hidden pla...

So we have a new tool called Affiliate Track which you can get at AffiliateTrack.io and it has a lot of research power. It can help us find affiliates linking to closed brands which is revenue leak. It can also help us identify tracking signatures of how affiliates organize their links. It will tell...

In this episode, we take a closer look at the concept of revenue leak and why it resonates more than traditional business intelligence (BI) when it comes to helping affiliates and online businesses. The discussion starts with the origins of StatsDrone and the realization that affiliates often lose m...

If you're looking for a book on affiliate marketing to get started, this is the only book you need. It is called The Payout Mafia by Niels Zee and James Dooley. It has some standout contributions from Matt Diggity, Jenny Gonzalez, Jamie I.F., James Oliver and many more.

In this episode of the Affiliate BI Podcast, host John Wright sits down with Vlad Ghilien, a strategic communications consultant with a sharp eye for brand positioning and content strategy. While Vlad’s background isn’t in affiliate marketing directly, his expertise in communications and branding of...

In this episode of Affiliate BI, John Wright sits down with Joe Hatch, Head of Product at StatsDrone, to pull back the curtain on the complexities of affiliate marketing infrastructure, automation, and data reliability. From building in-house stats tools to integrating dynamic variables, Joe gives a...

I hear often that people think that rather than using StatsDrone, they can just build an in-house affiliate stats tracker. This is a short podcast to explain the nuances of running this type of business. The short answer is this, do you want to be a marketing company, a tech company or both? Let...

In this thought-provoking conversation, marketing director Martin Calvert dives deep into the realities of SEO and affiliate marketing in 2025. He and host John Wright unpack the hard truths about how affiliate marketing has matured—gone are the days of passive income from generic review sites. Toda...

Can dynamic variables help detecting shaving from operators? Based on a conversation I had last week with Armin Aganovic, CRO of Joelsson Media, I realized that click IDs are more valuable than I realized. That is, operators can't inject fake winning players if you're in control of issuing unique...

At the iGB L!ve Pitch in London 2025, I got asked a tough question by Karolina Pelc which is how does StatsDrone avoid getting eaten by AI? I have had time to think about that question and digest a better answer and I think this comes down to affiliates trying to get more value out of their existin...

In this short solocast, I break down why so few affiliates use stats trackers, what holds them back, and how we can collectively create more product awareness to change that. Spoiler: it requires trust, collaboration — and a lot of purple at conferences.

Is there a need for a new standard when it comes to affiliate data, standards and reporting? I think this needs to be done. At the moment, this was attempted by NetRefer which was a great concept except that I believe that this initiative can't exist as a commercial directive but one that needs to...

In this episode of Affiliate BI, John Wright sits down with Mikael Dia, founder of Funnelytics, to break down why traditional attribution models are outdated and misleading. Mikael introduces a contribution-based approach to tracking user journeys and explains how SaaS and affiliate marketers can be...

In this episode, Gael Goasdoue, COO and co-founder of Redcorp, breaks down the evolving role of PPC and paid media in the affiliate and iGaming industries. He emphasizes the critical importance of having the right infrastructure—like CRM systems and real-time data—to avoid wasting budgets and scale...

Meet Emilio Takas who's the Head of SEO at Gentoo Media. Emilio is more than just an SEO as he is an author, public speaker and has a passionate for audio and video recording gear and documenting it on YouTube. Emilio is a true student of the game of SEO. He knows why Gentoo Media has had immense s...

A very quick podcast recording about all the tools and services that iGaming operators can utilize to improve revenue and retention. Those efforts could positively benefit affiliates and this is why affiliates should care about these things.

Not a topic that most people talk about but it unfortunately happens. You know, when you as an affiliate think that some of your commissions have been shaved. The problem is, how would you know? At StatsDrone, we have built a product called Changelog that detects when your commissions have disappea...

Today is a solocast but want to shoutout to Mark Flores Martin, the founder of XGENIA for the conversation we had at NEXT.io. He shared his opinion that bigger companies will start commanding on-prem services and cancelling data contracts as a result.

Meet Robbie Strazynski who's working on improving his poker affiliate site, cardplayerlifestyle.com. He's navigating the new world of SEO and I'm here to help him with affiliate coaching.

Meet Maja Jovančević who was former Director of SEO at AskGamblers and GiG. In this episode, iGaming SEO expert Maja Jovancevic shares her insights on the evolving challenges and opportunities for affiliates in a search landscape increasingly shaped by AI, crawl limitations, and Google's changing p...

What would a dream affiliate CRM tool look like? I asked affiliate marketing expert, Niels Zee, are there any affiliate CRM tools out there that he knows of and he said no. He then went on to describe what a perfect affiliate CRM tool would look like. Hmmm, could that be what StatsDrone is building...

In this episode of the Affiliate BI Podcast, John Wright sits down with Valentina Diaco, founder of Profit Matches and creator of the tech-and-marketing newsletter VidDay Lens. Valentina introduces the concept of Search AI Optimization (SAIO) — a term she coined to describe how brands can position t...

Meet Shaurya Jain who's a long time SEO friend and what he shared in this recording were data insights I thought were true but had no data to back it up. Shaurya gives some core insights on why quality matters for SEO site and how that can be measured with tools like BuiltWith.

Meet Louis Grenier, author of Stand The F*ck Out which is an amazing book on marketing that dives deep into positioning. Louis has a podcast called Everyone Hates Marketers and if you thought sales was tough, perhaps marketing is the biggest challenge of them all. How are affiliate sites positione...

Why do most affiliate sites fail especially at SEO? Meet Mark Preston who's Head of SEO at Hakim Group. Mark has seen over 20 years of SEO first hand and knows what good SEO looks like today. Mark's simple remedy for SEO for affiliates today is people aren't building sites for users and building th...

Meet Rahul Jain who's the Delivery Head, BI & Data Analytics for BizAcuity. I'm just going to say it, BizAcuity is perhaps one of the most underrated companies in iGaming today. They've built some of the original BI dashboards in the early days before people even knew what Business Intelligence was...

Meet Conor Cassidy and Justin Nelson from The Crowd's Line or TCL for short. These 2 gents did this interview for me just before NEXT.io event in New York City. I got to go back to my days of professional gambling to ask these guys what's new in the world of sports betting. In fact, quite a bit is...

I asked Dirk Schembri what type of affiliate businesses seem to have the most success in SEO. He said that founders and C-level management that study and practice SEO are the companies that tend to be leaders. This is what investing into SEO looks like today. Not all SEOs in companies have the sa...

Meet Shlomo Freund who's a new unofficial M&A mentor. I follow a lot of Shlomo's content on M&A and optimizing businesses and I personally find his work inspiring. When do businesses need to look at acquiring other businesses for growth or for more revenue? What should you consider when it comes to...

Is affiliate.com another affiliate network with a great domain? It is not! David Shapiro is working to address a need in affiliate marketing and ecommerce which is to make products and inventory in affiliate marketing, more accessible. David shares insights how the future of affiliate marketing wi...

In this episode, we sit down with Jesse Ringer, Founder and CEO of Method + Metric, to explore the evolving world of SEO and digital marketing. Jesse shares insights on how his diverse background in marketing, PR, and video production shapes his unique approach to SEO—moving beyond technical tactics...

Meet Steve Anderson whom is a business analysis specializing in risk. He runs an agency and besides being a best selling author, is the Co-Founder at Catalyit®. Steve put his business analyst hat on and dissected Jeff Bezos's shareholder letters. He breaks it down into 14 core principles that coul...

I'm always wondering what is the future of the iGaming is and where the industry is going. I think there is no better person to ask than Alex Pratt who's the Managing Director for Clarion Events. Alex Pratt has a front row ticket to the changes in the industry. He knows what startups are on the rise...

Jamie I.F. is the CEO and founder of Endorsely and former CMO of Lasso. I've been studying Lasso's SEO go to market strategy for years and I can say Jamie I.F. He is one of my B2B SEO heroes and he's got some solid SEO advise for any B2B company. I'll personally be listening to this episode a few t...

Meet Shahar Attias who's the founder of Hybrid Interaction which they are CRM and gamification experts. I came to this convo expecting more chat on the CRM side but realized gamification is where I think iGaming and affiliate marketing can make bigger strides for growth and revenue.

Meet Noelle Spagna who's the affiliate program manager at The Motley Fool. The Motley Fool is a unique site both as an affiliate site itself as well as having their own affiliate program for having other finance affiliates promote The Fool. She shares some of the best practices a big company lik...

What is a short-form podcast? Short-form podcasting is hot for all the right and wrong reasons. The right and wrong reason to consider is once you get a follower, it is easier for you to be top of mind for the listener and get into their feed once a day. How is a short-form podcast beneficial for...

Today we have a solo cast from me talking about being consistent in affiliate marketing. There is a time to pivot like the number of betting affiliates I've seen switch to cryptocurrencies and a time to stay consistent. You have to decide what that consistent looks like for you. For the most succes...

Which is better? Ever since I've tuned in to the Confessions of a B2B Entrepreneur and heard Tom Hunt go head to head with Jakub Zajicek, I've thought hard about what is important. To be a guest on a podcast, or to host one? I think the answer is a bit of both but guesting has a slight edge of buil...

Does the online bingo industry make more money on slot games than bingo? This is one of the many questions I asked Sue Dawson whom is the Operations Director at FTD Digital. FTD Digital is a leading iGaming affiliate that specializes in online bingo and slots content and has won numerous affiliate...

What is the connection between influencers and affiliate networks? Last week I noticed Jesper Søgaard, CEO of Better Collective, he mentioned the company was being patient in acquiring assets but I don't think there are a lot of assets on the market. Influencers are like an asset you can't buy b...

Why did I create this iGaming SEO guide for 2025? I want to help you be setup for success in making sure SEO is working in your favour regardless of your project in iGaming. I wrote 2 articles recently, one for SEO in iGaming for Times of Malta and the other was another iGaming SEO guide in Linke...

My first question to Richard Dennys, CEO of Game Lounge, was are you a naturally gifted leader or someone that constantly works at it? He alluded to a lot of hard work and making his mistakes less costly over time. I personally think he's got a natural gift for it plus he's mindful to not rest on h...

Meet Stefan Muehlbauer who works with Master In Cash affiliate program and is the founder of Affpal.net doing consulting for affiliate managers. He knows affiliate management well and understands what affiliate managers need today to be successful.

Meet Marco Braun who's the founder of MyTopSlot and an aspiring entrepreneur. This episode is not your ordinary one as it is an affiliate coaching episode. I give Marco my best tips as an affiliate coach on how he can cut through the noise and build a slots site in a competitive space. One of my re...

Meet Julia Draghici, the co-founder of CPV Lab and CPV One that helps affiliates, media buyers and marketing agencies to track, manage, and optimize their marketing campaigns in one place with a very powerful ad-tracking platform. I'm excited to share this recording of Julia because we have similar...

Meet Bob Burg who's the co-author of The Go Giver book and is a sought out speaker. Bob exhibits a lot of qualities that my other guests have, which is they openly share information without asking for as much in return. All of those podcast guests all seem to share similar stories especially the SEO...

Meet Lou Viveros whom I was introduced through Matt Diggity. Matt posted that Lou was there in some of his M&A transactions and that is when I learned about Lou's work in both M&A as well as being an advisor to startups, SEOs and affiliate companies. As a startup, I've learned quite a few things fro...

Meet Rowan Ellis who runs XVARO and you could call him your fractional CFO for hire. Rowan doesn't just help companies get their books in order but he helps them with financial strategy. This can often lead to discussion around mergers & acquisitions (M&A) and in the affiliate space, those topics ar...

Meet Dragan Berak who's the Head of SEO at Gentoo Media and was the Head of SEO Global at AskGamblers before it got acquired by GiG and now is part of Gentoo. Dragan got to see first hand how to improve a giant iGaming affiliate site in AskGamblers. I've had the pleasure to chat with Dragan at con...

Meet Neil Walker who's the specialist behind Live Casino Comparer and his niche approach has lead to success. In fact, Neil is considered one of the leading experts when it comes to knowledge of the live dealer games space. While Neil doesn't profess to be an expert in SEO, he does know that his att...

Meet Gali Hartuv who's the creator of Gali's Guide which is a newsletter that explores the world of VIP in iGaming. Talking about VIP in iGaming whether it is casinos or sportsbooks, is usually a forbidden topic. That is exactly what Gali set out to do which is change the status quo and start talki...

Meet James Oliver who's one of the co-founders of ParasiteSEO.com which is a unique SEO tool that ... helps you with parasite SEO. In this podcast, James explains what is parasite SEO and what are the best strategies and tips when it comes to leveraging this SEO tactic for your affiliate sites.

Meet Adam Rowley who's the MD of RavenTrack which is an iGaming affiliate program platform. Adam has experience as an affiliate, an affiliate manager, operator and now sits in a unique position of helping affiliate programs manage their affiliates and get better with their data. The key conversatio...

Meet Lily Ray who's the Vice President, SEO Strategy & Research at Amsive. I asked Lily what she thought that affiliate sites should be doing today to avoid the wrath of these Google core updates and to stay one step ahead. She is very active on X (Twitter) and LinkedIn and she's got a pulse on the...

Meet Ben Austen who's the the Director-level leader specialising in RevOps with Find.co, a fast growing media company in affiliate marketing, iGaming, EdTech, CSR SaaS and crypto. Ben believes that RevOps is an important job that can bridge the gap between sales and marketing. It is the intersecti...

Meet Cristian Ionescu who's the co-founder of Witanalytica and one of the analytics experts at his company. Cristian thinks that affiliate marketing as an industry can be doubled over and that we've not even scratched the surface in terms of what we are capable of achieving given that Business Inte...

Meet Jabez Reuben who's an SEO that has his own SEO tool such as linkvalidator.io and he also runs The Blue Prints agency and Vistavo.co. In this episode, Jabez shared with me a lot of link building tips that I think are clever and in some cases easy to action. Yet I know a lot of affiliates don't t...

Meet Steve Toth, founder of SEO Notebook and event planner for SEO IRL in Toronto, Canada. Steve has been sending out 1 actionable note every week for 5 years straight. His SEO newsletter is one of the most popular ones in the whole SEO community.

Meet Marcin Kumięga who's the Business Development Director at Voluum. Cool name for a company? I would say they are one of the most advanced adtech companies I've seen in affiliate marketing.

We have 10 different SEO experts that we've taking some of their best tips and insights.

Meet Sean Bianco, co-founder of GainChanger SEO agency and a true student of SEO and marketing. We cover a lot of topics in iGaming in this episode.

Meet Zach Measures who's Commercial Director EMEA for Everflow.io which is an impressive tech solution for affiliate programs, affiliate networks and agencies. When Zach asked what the purpose of the podcast was, I think this episode itself explains that. That is when we have these interesting conv...

Fery Kaszoni is the founder of Search Intelligence and this is his 2nd time being on the podcast. Link building is already changing after many spam and helpful content updates. In 2024, Fery is doubling down on digital PR as the crucial form of link building that has to be done for brands to stay r...

Meet Umar Faizan whom is the founder of Growth Winner. Umar came highly recommended from Mads Singers to have him as a guest and I'm glad it happened. In this episode, he shares how not enough SEOs and affiliates sites focus on their audience. They produce written content, video content and social...

Meet Kira Khoroshilova who does international SEO which personally I cannot think of any SEO experts that would be my go-to for this skillset. Think about things beyond local SEO but rather localization, cultural nuances and the dreaded hreflang for your sites. Kira has her brand called Diary of a...

First of all big shoutout to Michal Suski for setting up this interview with the one and only, Eric Siu! Eric Siu jumped on the show to talk about programmatic SEO and how it can be leveraged for affiliate sites. Except that we went into different interesting topics covering podcasting, entrepreneur...

Karl Hudson shares a scary insight that a lot of great SEOs he knows don't take the time to look through reports in GSC, aka Google Search Console. His post on LinkedIn on the subject grabbed my attention and I knew there are others that feel the same that GSC is under-utilized.

Meet CMC, well that is what I say when talking about Cordelia Morgan - Cooper. She's lived and breathed hiring and managing large HR departments in some major affiliate companies including Catena Media. Now as a consultant through CMC Consulting, she's learned a lot along the way and has solid advi...

Meet Michael Filletti who's the co-founder of Routy, or rather Routy.app. Michael is passionate about Business Intelligence and applying BI and analytics to affiliate marketing. His comments on data literacy in iGaming and affiliate marketing are very much real and it is through tools like Routy whi...

Meet Julian Goldie who's a rising star in the SEO world. There are 3 things that I wanted to chat with Julian today and we covered AI content, YouTube as a content channel and using AI tools to automate more and more of your business.

Jason Barnard is known as the Brand SERP Guy and runs his own SEO agency called Kalicube. You might be here because of his wisdom and experience in Google Knowledge Panels but it all comes full circle back to branding for companies and for yourself as a person. Without sharing all the key insights...

Meet Lukasz Zelezny of SEO.London who's a well known SEO expert whom speaks at numerous SEO conferences globally. I know Lukasz as more of a technical SEO but we touch on a lot of intangibles in SEO of why there is so much disruption for affiliate sites today.

Should you start a podcast? There are enough pros and cons but the short answer is yes! Podcasting is a powerful channel for sales, personal branding and helping put your business on the radar of your potential buyers. Whether you're a SaaS founder or an affiliate company, podcasting is powerful.

Should you consider AI when producing content? Absolutely says Andrew Ansley of ContentSprout.ai

Meet Jon Bruford who's the co-host of The Gambling Files Podcast. He's nearly 20 years into the iGaming space as a content editor. He's got a lot of content insights that would be useful for any affiliate.

Meet Phil Fraser who runs the Business Sounding Board service as a business coach and is also the host of the Leeds Business Podcast. That podcast is amazing and I highly recommend you follow and listen to a few episodes of Phil's business podcast that talks about entrepreneurship and mentoring entr...

Meet Olga Zarr who's an SEO consultant who is super into using AI for anything SEO related. Despite that, she does believe that you'll always want and need a human element in your content, in your affiliate sites. Plus see what she had to say about Craig Campbell to start things off.

Meet Steven Khanna who's a content creator and Head of English Markets at WhitePress®. Steven may only have a few years of SEO under his belt but he's got a great grasp of the current state of SEO including the numerous disruptions in Google search and the various Google updates that have rolled out...

Meet Fintan Costello whom runs The Gambling Files podcast and has had a successful career in iGaming leading up to an exit to the Gambling.com group. I took a page out of his podcast playbook and setup this episode without any agenda or planned questions and just talked. We covered a wide range of t...

Meet Mark Wright who won The Apprentice show in 2014 and used the £250,000 investment from Lord Alan Sugar to create an SEO agency called Climb Online. 10 years later, Mark has sold his SEO agency for many millions of pounds. There are many amazing insights from Mark in this interview. He talks abo...

Meet Dustin Howes whom is the first person I think of when I think about affiliate marketing. Dustin has made a name for himself by hosting the Affiliate Nerd Out podcast, he runs Performance Marketing Manager which helps educate and train affiliate managers and he is also the co-founder of Affistas...

After I read all of Eli Schwartz's book called Product-Led SEO, I was hooked and had to ask him some questions about applying his strategies towards affiliate marketing and affiliate sites. Eli will change your world view on SEO and make you think more in terms of product and reshape how you look...

Craig Campbell inspired me to get into producing videos and doing podcasting. I remember Craig telling me that video was a powerful tool for SEO but I didn't realize that it was a significant part of his sales and affiliate funnels. In this episode we also talk about masterminds and why he runs a...

Tom Hunt is the host of my favourite podcast, Confessions of a B2B Marketer. He is also the founder of bCast which is a podcast host and he runs Fame.so which is an agency that helps B2B companies become famous in their niche with podcasting. I wanted to ask Tom questions about his B2B experience...

Why should you consider being in a Mastermind group? Meet James Dooley who's an SEO, affiliate, entrepreneur and investor. He credits masterminds as being the key ingredient to his success in business. He explains that you'll gain more knowledge in a mastermind group than you would attending any co...

Meet Mads Singers. He is the founder of the SEO Mastery Summit, Aristo Sourcing and Mads Singers Management Consulting. I saw a recent clip of him on Instagram about making better business decisions with time management. That is when I realized that Mads isn't just another SEO but something more....

What does SEO in affiliate marketing look like in 2024? I've had the luxury to interview these amazing SEO experts to ask a lot of questions. Questions like what SEO tools do you use, how would you build an affiliate site on a minimal budget, is it too late to do affiliate marketing and what strat...

Koray is building an SEO empire as he isn't just another SEO consultant but has an SEO course that is being recommended by some of the biggest names in SEO. In this episode we learn more about topical authority and how it applies to affiliate sites especially for 2024 SEO trends.

Bring on 2024 with this best of compilation of Affiliate BI podcast guests to date covering last year. This episode represents the future of affiliate marketing and your guide to affiliate marketing for 2024.

This episode with Sean Chaudhary from AlchemyLeads could easily be broken into 2 episodes. One topic we get into is the idea of how to integrate an offer into your company whether you are a SaaS, agency or an affiliate. It seems offers and guarantees lead to sales. The 2nd part talks about plans f...

Meet Gabriela Covay who is the founder of Bright Valley Marketing. What I thought was going to be a link building episode, was really a masterclass on brand building. Gabriela shares her insights on why and how affiliates can use digital PR for link building and more importantly, building a truste...

Do you need a Digital PR Link Building Agency? Unless you can replicate the magic of what Fery Kaszoni can do, you should see what they can do for your business. Fery shares his story of how he got started as an SEO consultant and the breakthroughs he has had that has transformed his business as a s...

Meet Simon Dunne, founder of Your10k. Simon has been in affiliate marketing for a decade and his knowledge in performance marketing is what affiliate managers and operators should be reaching out to him for.

What can affiliate programs do to earn more revenue and improve their business? The old method was to get affiliate managers to find more affiliates, problem solved, right? Not quite. While most programs are trying to solve the problem with volume, there are 3 things affiliate programs should be...

Sami Kurvinen is a long time friend in the affiliate marketing and iGaming industry. He was my favourite affiliate manager because he knew everything and he was hard working. Sami has evolved his career on all 3 pillars of the iGaming industry: first as a professional poker player, then an affiliat...

Meet Clemence Dujardin who is the group CEO of MyAffiliates. She is a thought leader when it comes to affiliate marketing as her company, MyAffiliates, is a fast growing and well established affiliate marketing software. Clemence shares her insights as to what she sees currently happening in affilia...

Peter Loving is the CEO and founder of UserActive, a SaaS design agency focused exclusively on SaaS app redesigns. So why did we have him on the podcast? I believe product designers are not making their way into affiliate sites and I wanted to get Peter's thoughts on this trend happening with the...

Lashay Lewis helps SaaS companies create B2B content strategies. She also has experience building affiliate sites and flipping them. In this interview, we take her expertise as a content marketer and learn how all of her tips can be applied directly to affiliate marketing. The truth is, if you follo...

In this episode, Oliver Kenyon discusses CRO and how it relates to affiliate marketing and how he believes most of the world is missing out on a great opportunity to double their business. At the heart of CRO is data analysis and AB testing with the occasional heat map too. Time stamp 0:00 - Intro...

What does deepfakes, KYC and identity fraud have to do with affiliate marketing? More than you realize. In fact, blockchain technology is likely to infiltrate affiliate marketing and to some extent it already has. Blockchains are a ledger of truth where data can't be edited and commissions can't be...

Meet Michał Suski who's one of the co-founders of Surfer SEO which is one of the fastest growing SEO tools and content tools on the market. Michał is also the Head of Innovation at Surfer as the company takes a data first approach when it comes to optimizing your websites for content. One of the k...

Does the knowledge that Chris Walker teaches in B2B marketing, personal branding and demand generation and capture transfer over to affiliate marketing? I thought it would and there was only one way to find out. I asked Chris Walker, CEO & founder of Refine Labs, some tough questions about his take...

Matt Diggity gives an SEO masterclass that includes affiliate marketing. Year after year, people keep asking if SEO is dead and Matt thinks there has never been a better time to be in SEO and to get started in SEO and affiliate marketing. There is a lot of timeless, evergreen, SEO tips in this e...

Victor Karpenko is an affiliate and an SEO expert who owns SeoProfy. He shares a few SEO case studies and another look at how he uses data to make better and fastest decisions for running his sites and working with SEO clients. I'll share a story within this episode that should inspire people to t...

Joran Hofman is one of the founders of Reditus which is a B2B SaaS affiliate program software helping SaaS companies launch their affiliate program. Joran is also the host of Grow your B2B SaaS podcast and he's also built his own affiliate site promoting various SaaS products. In this episode, Jo...

Ian Sims is the founder of Rightlander which is a compliance tool built for the affiliate marketing industry. In this episode, Ian touches on why compliance is important to everyone in the affiliate marketing ecosystem and why being compliant can help you improve your conversion rate. We also talk...

Meet David Harris and Vladyslav Bondarenko from ReferOn. ReferOn is a new iGaming affiliate platform powering the next generation of affiliate programs. These guys don't want to just build another affiliate program platform, they want to innovate and build the best one out there. In this podcast th...

This episode had me writing lots of notes on looking at SEO data and building the right SEO dashboard for you. Kyle specifically has SEO courses dedicated to building dashboards and explains why every SEO should do it even though only 0.01% actually do it.

Julian Juenemann is the founder of MeasureSchool which he teaches the data-driven way of digital marketing. In this episode he shares that Google Tag Manager (GTM) is a no-code solution that can be easier to adopt than most realize. It can also be a very powerful tool where your site and situation...

Sam McKay is the CEO and founder of Enterprise DNA which helps professionals master data skills and upskill in ai. If you want to know what the future of data and affiliate marketing looks like, Sam highlights why data professionals will never be out of a job. In this episode, Sam highlights how d...

Allan Stone, CEO of Intelitics, knows there is a gap in the market when it comes to operator tracking tools for any affiliate program. Allan has a take on the iGaming space that operators need better tracking tools and tech. He knows performance marketing well and what these types of affiliates ne...

The future of affiliate marketing, according to Kevin Hartman, is using data visualization tools to tell better data stories as well as using data for better personalization in communicating with customers. From our discussions on the podcast and outside of it, Kevin believes the affiliate marketi...