Brand Building with Digital PR with Gabriela Covay

with digital PR you know you're with digital PR you know you're essentially you are creating brand

essentially you are creating brand essentially you are creating brand awareness you're getting your brand

awareness you're getting your brand awareness you're getting your brand featured and mentioned in the media and

featured and mentioned in the media and featured and mentioned in the media and that is going to not only help you build

that is going to not only help you build that is going to not only help you build your Authority your website Authority

your Authority your website Authority your Authority your website Authority but you you also get referral traffic

but you you also get referral traffic but you you also get referral traffic from the media that does feature you so

from the media that does feature you so from the media that does feature you so you are you're driving in visitors from

you are you're driving in visitors from you are you're driving in visitors from readers from those news organizations to

readers from those news organizations to readers from those news organizations to your website and then if you've got a

your website and then if you've got a your website and then if you've got a great website great user experience

great website great user experience great website great user experience looks professional and whatnot then

looks professional and whatnot then looks professional and whatnot then you're going to you're going to get that

you're going to you're going to get that you're going to you're going to get that I'm John Wright and you're listening to

I'm John Wright and you're listening to I'm John Wright and you're listening to affiliate bi the business intelligence

affiliate bi the business intelligence affiliate bi the business intelligence and affiliate marketing podcast brought

and affiliate marketing podcast brought and affiliate marketing podcast brought to you by stat

to you by stat to you by stat [Music]

[Music] [Music] strong all right so welcome to the

strong all right so welcome to the strong all right so welcome to the affiliate bi podcast today we're

affiliate bi podcast today we're affiliate bi podcast today we're chatting with Gabriela Co who is an SEO

chatting with Gabriela Co who is an SEO chatting with Gabriela Co who is an SEO expert specializing in digital PR and is

expert specializing in digital PR and is expert specializing in digital PR and is the founder of Bright Valley marketing

the founder of Bright Valley marketing the founder of Bright Valley marketing which is a premium SEO and PR link

which is a premium SEO and PR link which is a premium SEO and PR link building agency uh Gabriella welcome to

building agency uh Gabriella welcome to building agency uh Gabriella welcome to the show thank you for having me here hi

the show thank you for having me here hi the show thank you for having me here hi so I want to start off by asking what is

so I want to start off by asking what is so I want to start off by asking what is your story and how did you end up doing

your story and how did you end up doing your story and how did you end up doing SEO PR link building and affiliate

SEO PR link building and affiliate SEO PR link building and affiliate marketing yeah so I started off pretty

marketing yeah so I started off pretty marketing yeah so I started off pretty much uh right after I got out of college

much uh right after I got out of college much uh right after I got out of college I graduated from UC Davis back in 2009

I graduated from UC Davis back in 2009 I graduated from UC Davis back in 2009 my parents at the time my mom and my

my parents at the time my mom and my my parents at the time my mom and my late father had started their own family

late father had started their own family late father had started their own family uh daycare here locally and uh they're

uh daycare here locally and uh they're uh daycare here locally and uh they're like well we need we need someone to

like well we need we need someone to like well we need we need someone to help us build the website we don't have

help us build the website we don't have help us build the website we don't have a website and they're like well you need

a website and they're like well you need a website and they're like well you need to do it you just got out of college you

to do it you just got out of college you to do it you just got out of college you have nothing to do right now so uh help

have nothing to do right now so uh help have nothing to do right now so uh help us out help the family I'm like uh okay

us out help the family I'm like uh okay us out help the family I'm like uh okay I don't know anything about websites I

I don't know anything about websites I I don't know anything about websites I don't even know so I just like dug in

don't even know so I just like dug in don't even know so I just like dug in and I built their website on Wix flash

and I built their website on Wix flash and I built their website on Wix flash based at the time if you guys remember

based at the time if you guys remember based at the time if you guys remember flash it was a thing back then um I got

flash it was a thing back then um I got flash it was a thing back then um I got it up and running and then my mom was it up and running and then my mom was it up and running and then my mom was like well we need we need customers now

like well we need we need customers now like well we need we need customers now what do we do I'm like I don't know

what do we do I'm like I don't know what do we do I'm like I don't know there's like I started researching I'm

there's like I started researching I'm there's like I started researching I'm like well there's this thing called SEO

like well there's this thing called SEO like well there's this thing called SEO whatever I like just dived right in and

whatever I like just dived right in and whatever I like just dived right in and at the time you just you know you just at the time you just you know you just at the time you just you know you just plugged in some keywords meta keywords

plugged in some keywords meta keywords plugged in some keywords meta keywords and boom you're like number one I'm like

and boom you're like number one I'm like and boom you're like number one I'm like wait this is this is too

wait this is this is too wait this is this is too easy like okay this is cool okay what

easy like okay this is cool okay what easy like okay this is cool okay what else can we do with this thing um so you

else can we do with this thing um so you else can we do with this thing um so you know my parents started getting leads um

know my parents started getting leads um know my parents started getting leads um started getting customers growing their

started getting customers growing their started getting customers growing their family daycare and at the time I was

family daycare and at the time I was family daycare and at the time I was actually I I I was thinking of going to

actually I I I was thinking of going to actually I I I was thinking of going to med school I was I had studied you know

med school I was I had studied you know med school I was I had studied you know uh medicine or pre I was Premed in

uh medicine or pre I was Premed in uh medicine or pre I was Premed in college for the most part and I wanted

college for the most part and I wanted college for the most part and I wanted to become a doctor and then just things

to become a doctor and then just things to become a doctor and then just things started just changing you know I started

started just changing you know I started started just changing you know I started questioning my career path and I I I got

questioning my career path and I I I got questioning my career path and I I I got a little bit of taste of SEO back back

a little bit of taste of SEO back back a little bit of taste of SEO back back in the day when I was helping my parents in the day when I was helping my parents in the day when I was helping my parents out so um you know then I Then I then I

out so um you know then I Then I then I out so um you know then I Then I then I moved back to the States I got my moved back to the States I got my moved back to the States I got my master's degree in the Netherlands master's degree in the Netherlands master's degree in the Netherlands science and Innovation management came

science and Innovation management came science and Innovation management came back to the States and then worked for a

back to the States and then worked for a back to the States and then worked for a u an SEO agency and I I mean being an

u an SEO agency and I I mean being an u an SEO agency and I I mean being an account manager I think I was managing

account manager I think I was managing account manager I think I was managing like 50 different campaigns I had zero

like 50 different campaigns I had zero like 50 different campaigns I had zero clue about like what it actually takes

clue about like what it actually takes clue about like what it actually takes to manage to manage to manage an um uh like like manage a COO you know

an um uh like like manage a COO you know an um uh like like manage a COO you know so I just I I I learned everything

so I just I I I learned everything so I just I I I learned everything everything everything myself in that in

everything everything myself in that in everything everything myself in that in that span of a year and then in 2014

that span of a year and then in 2014 that span of a year and then in 2014 just decided to go you know solo and um

just decided to go you know solo and um just decided to go you know solo and um do my own thing and then you know I've

do my own thing and then you know I've do my own thing and then you know I've right valy marketing has been in

right valy marketing has been in right valy marketing has been in business now for almost 10 years so

business now for almost 10 years so business now for almost 10 years so pretty cool well congrats you're you're

pretty cool well congrats you're you're pretty cool well congrats you're you're talking about uh two extreme uh thoughts

talking about uh two extreme uh thoughts talking about uh two extreme uh thoughts where I think students have a choice of

where I think students have a choice of where I think students have a choice of go like you said you wanted to go to med

go like you said you wanted to go to med go like you said you wanted to go to med school but then when you do SEO you're

school but then when you do SEO you're school but then when you do SEO you're not going to SEO school it's uh there

not going to SEO school it's uh there not going to SEO school it's uh there are courses in SEO but uh it doesn't

are courses in SEO but uh it doesn't are courses in SEO but uh it doesn't exist and I don't know if it ever will

exist and I don't know if it ever will exist and I don't know if it ever will you know because everything's always you know because everything's always you know because everything's always changing you got to keep up with

changing you got to keep up with changing you got to keep up with everything there's changes happening

everything there's changes happening everything there's changes happening constantly especially this year with all

constantly especially this year with all constantly especially this year with all the algorithm updates I mean it it's

the algorithm updates I mean it it's the algorithm updates I mean it it's been it's it's been pretty impressed in

been it's it's been pretty impressed in been it's it's been pretty impressed in it I would say especially this past year

it I would say especially this past year it I would say especially this past year and now with the admin of AI and S and

and now with the admin of AI and S and and now with the admin of AI and S and all these things on the horizon we're

all these things on the horizon we're all these things on the horizon we're like none of us know what's going to

like none of us know what's going to like none of us know what's going to really happen until it actually happen

really happen until it actually happen really happen until it actually happen so you're just constantly learning it's so you're just constantly learning it's so you're just constantly learning it's like you're just you just got to stay on

like you're just you just got to stay on like you're just you just got to stay on top of everything and just keep

top of everything and just keep top of everything and just keep experimenting trial and error test

experimenting trial and error test experimenting trial and error test things out and that's how you learn like

things out and that's how you learn like things out and that's how you learn like you can't learn I mean you can take a

you can't learn I mean you can take a you can't learn I mean you can take a course right learn the fundamentals But

course right learn the fundamentals But course right learn the fundamentals But ultimately it comes down to just testing

ultimately it comes down to just testing ultimately it comes down to just testing things out and seeing what works really

things out and seeing what works really things out and seeing what works really that's sweet I think it comes down to

that's sweet I think it comes down to that's sweet I think it comes down to like you said is very true it's like

like you said is very true it's like like you said is very true it's like well if someone's going to offer an SEO well if someone's going to offer an SEO well if someone's going to offer an SEO course like who who would we take a

course like who who would we take a course like who who would we take a course from I mean I would rather take a

course from I mean I would rather take a course from I mean I would rather take a course from you than go to college or

course from you than go to college or course from you than go to college or university for that same course I want

university for that same course I want university for that same course I want someone who's living and breathing SEO

someone who's living and breathing SEO someone who's living and breathing SEO and you know is getting their hands and you know is getting their hands and you know is getting their hands dirty building affiliate sites and you

dirty building affiliate sites and you dirty building affiliate sites and you name it exactly absolutely I I agree

name it exactly absolutely I I agree name it exactly absolutely I I agree yeah and then as far as like the pr side

yeah and then as far as like the pr side yeah and then as far as like the pr side of things um because I didn't answer

of things um because I didn't answer of things um because I didn't answer that question uh we started doing that question uh we started doing that question uh we started doing digital PR back in 2016 at the time we

digital PR back in 2016 at the time we digital PR back in 2016 at the time we were doing mostly traditional PR with uh

were doing mostly traditional PR with uh were doing mostly traditional PR with uh for our local um clients in the area and

for our local um clients in the area and for our local um clients in the area and you know they were getting featured in

you know they were getting featured in you know they were getting featured in you know local news sites right and they

you know local news sites right and they you know local news sites right and they for events they were sponsoring and

for events they were sponsoring and for events they were sponsoring and whatnot uh things related to their

whatnot uh things related to their whatnot uh things related to their company and we would we would basically

company and we would we would basically company and we would we would basically reach out to these uh news organizations

reach out to these uh news organizations reach out to these uh news organizations and like hey you forgot to mention you

and like hey you forgot to mention you and like hey you forgot to mention you know you forgot to add a backlink to our

know you forgot to add a backlink to our know you forgot to add a backlink to our client s would you be able to do that

client s would you be able to do that client s would you be able to do that you know like just like really friendly

you know like just like really friendly you know like just like really friendly short email because we knew that there

short email because we knew that there short email because we knew that there was a a benefit to getting a back Ling

was a a benefit to getting a back Ling was a a benefit to getting a back Ling from a news site back in the day but no

from a news site back in the day but no from a news site back in the day but no one really truly cared back then it was

one really truly cared back then it was one really truly cared back then it was all about you know just guest posting on

all about you know just guest posting on all about you know just guest posting on uh you know link farms and all that and

uh you know link farms and all that and uh you know link farms and all that and it it worked it worked really really

it it worked it worked really really it it worked it worked really really well um you know but but I always knew

well um you know but but I always knew well um you know but but I always knew there was like a better approach and I I

there was like a better approach and I I there was like a better approach and I I saw the future like I saw it I was like

saw the future like I saw it I was like saw the future like I saw it I was like this is you know all this all this link

this is you know all this all this link this is you know all this all this link farming and and all that stuff like it

farming and and all that stuff like it farming and and all that stuff like it might work now but I don't think it's might work now but I don't think it's might work now but I don't think it's going to it just doesn't feel right like

going to it just doesn't feel right like going to it just doesn't feel right like it feels like you're trying to scam the

it feels like you're trying to scam the it feels like you're trying to scam the system system system and and outsmarted but you're going to

and and outsmarted but you're going to and and outsmarted but you're going to lose in the end like I I just it didn't

lose in the end like I I just it didn't lose in the end like I I just it didn't feel right you know like it it was there

feel right you know like it it was there feel right you know like it it was there was something like like I like I don't

was something like like I like I don't was something like like I like I don't know I don't I don't know if I want my

know I don't I don't know if I want my know I don't I don't know if I want my client uh client's website to be on this

client uh client's website to be on this client uh client's website to be on this Shady website because I saw that it's

Shady website because I saw that it's Shady website because I saw that it's Shady but it worked back then so we're

Shady but it worked back then so we're Shady but it worked back then so we're like okay well I guess yeah if it's

like okay well I guess yeah if it's like okay well I guess yeah if it's working out we can we can play around a

working out we can we can play around a working out we can we can play around a little bit with this but then digital PR

little bit with this but then digital PR little bit with this but then digital PR just became this thing over time where

just became this thing over time where just became this thing over time where it was like it it just became more it was like it it just became more it was like it it just became more increasingly important to build that

increasingly important to build that increasingly important to build that brand and and and generate those brand

brand and and and generate those brand brand and and and generate those brand signals that um are so effect you know

signals that um are so effect you know signals that um are so effect you know important now nowadays with with the eat

important now nowadays with with the eat important now nowadays with with the eat requirements and whatnot now more than

requirements and whatnot now more than requirements and whatnot now more than ever you know um so so we slowly started

ever you know um so so we slowly started ever you know um so so we slowly started building out that service and you know

building out that service and you know building out that service and you know this past I would say two a year and a

this past I would say two a year and a this past I would say two a year and a half or so just have been really

half or so just have been really half or so just have been really focusing on that because it's just so

focusing on that because it's just so focusing on that because it's just so critical um it's such a critical

critical um it's such a critical critical um it's such a critical component of SEO nowadays you know so

component of SEO nowadays you know so component of SEO nowadays you know so it's it's it's like it's it's part of a

it's it's it's like it's it's part of a it's it's it's like it's it's part of a a of a successful strategy for building

a of a successful strategy for building a of a successful strategy for building like a brand and you need to build a

like a brand and you need to build a like a brand and you need to build a brand now there's no way around it you

brand now there's no way around it you brand now there's no way around it you have to have a solid brand that stands

have to have a solid brand that stands have to have a solid brand that stands the test of time that will uh you know

the test of time that will uh you know the test of time that will uh you know survive these algorithm updates because

survive these algorithm updates because survive these algorithm updates because now they're happening all the time like

now they're happening all the time like now they're happening all the time like you know you just gota yeah you got to

you know you just gota yeah you got to you know you just gota yeah you got to think long term if you you if you're in

think long term if you you if you're in think long term if you you if you're in it to win it yeah I was gonna ask uh

it to win it yeah I was gonna ask uh it to win it yeah I was gonna ask uh your definition of digital PR and what

your definition of digital PR and what your definition of digital PR and what do you see in the future but be before I

do you see in the future but be before I do you see in the future but be before I do that um I think what you said is a

do that um I think what you said is a do that um I think what you said is a really interesting Insight which is it a

really interesting Insight which is it a really interesting Insight which is it a digital PR not for the sake of building

digital PR not for the sake of building digital PR not for the sake of building links but for building a brand so can

links but for building a brand so can links but for building a brand so can you elaborate how a lot of people might

you elaborate how a lot of people might you elaborate how a lot of people might think first from a link building

think first from a link building think first from a link building mentality rather than a brand building

mentality rather than a brand building mentality rather than a brand building mentality yeah so you know if you come

mentality yeah so you know if you come mentality yeah so you know if you come from a link building mentality you're

from a link building mentality you're from a link building mentality you're like okay you're thinking in terms of

like okay you're thinking in terms of like okay you're thinking in terms of like what can I do you know how much can

like what can I do you know how much can like what can I do you know how much can I pay this Web Master or whatever to get

I pay this Web Master or whatever to get I pay this Web Master or whatever to get to you know to to to to um mention me on

to you know to to to to um mention me on to you know to to to to um mention me on their site to feature me what what can I

their site to feature me what what can I their site to feature me what what can I do to you know you're like in this like

do to you know you're like in this like do to you know you're like in this like almost like a desperation mode type of

almost like a desperation mode type of almost like a desperation mode type of then you're like I you know following up

then you're like I you know following up then you're like I you know following up with them sending them a million emails

with them sending them a million emails with them sending them a million emails trying to like H haggle with them and

trying to like H haggle with them and trying to like H haggle with them and everything whereas with digital PR it's

everything whereas with digital PR it's everything whereas with digital PR it's really it's link earning you're not

really it's link earning you're not really it's link earning you're not really building links you're earning

really building links you're earning really building links you're earning them naturally and organically um and

them naturally and organically um and them naturally and organically um and you're not begging anyone for anything

you're not begging anyone for anything you're not begging anyone for anything you're just you're sending out this

you're just you're sending out this you're just you're sending out this press release with newsworthy

press release with newsworthy press release with newsworthy information data that you've researched

information data that you've researched information data that you've researched and sending them out to journalists and

and sending them out to journalists and and sending them out to journalists and the journalists open you know your your

the journalists open you know your your the journalists open you know your your email see the Press really see all the

email see the Press really see all the email see the Press really see all the awesome data and they're like whoa this

awesome data and they're like whoa this awesome data and they're like whoa this is cool I want to feature I want to

is cool I want to feature I want to is cool I want to feature I want to cover this story and I'm going to credit

cover this story and I'm going to credit cover this story and I'm going to credit You by uh you know by mentioning your

You by uh you know by mentioning your You by uh you know by mentioning your your brand and then also including a

your brand and then also including a your brand and then also including a back link usually so it's it's a

back link usually so it's it's a back link usually so it's it's a different it's different approach it's

different it's different approach it's different it's different approach it's it's it's a it's a proactive rather than

it's it's a it's a proactive rather than it's it's a it's a proactive rather than like you know like a reactive type of

like you know like a reactive type of like you know like a reactive type of approach I would say and I want to go

approach I would say and I want to go approach I would say and I want to go talking back to eat which is you know I

talking back to eat which is you know I talking back to eat which is you know I watched one of your eat videos and you

watched one of your eat videos and you watched one of your eat videos and you gave some simple advice to explain um

gave some simple advice to explain um gave some simple advice to explain um why your site is an authority and how

why your site is an authority and how why your site is an authority and how does this translate to improve search

does this translate to improve search does this translate to improve search results as well as uh better user

results as well as uh better user results as well as uh better user experience yeah so if you are an

experience yeah so if you are an experience yeah so if you are an affiliate website you need to

affiliate website you need to affiliate website you need to communicate in the best way possible why

communicate in the best way possible why communicate in the best way possible why someone should trust your site and your

someone should trust your site and your someone should trust your site and your advice and your recommendations over you

advice and your recommendations over you advice and your recommendations over you know your competitor what makes you the

know your competitor what makes you the know your competitor what makes you the authority on this you know on this

authority on this you know on this authority on this you know on this subject and on these recommendations so

subject and on these recommendations so subject and on these recommendations so in that video I think that you're in that video I think that you're in that video I think that you're referring to the you know why trust you

referring to the you know why trust you referring to the you know why trust you know brand and then you outline you know

know brand and then you outline you know know brand and then you outline you know at the bottom of each of your affiliate

at the bottom of each of your affiliate at the bottom of each of your affiliate posts why they why people should trust

posts why they why people should trust posts why they why people should trust you uh uh briefly talk about your review

you uh uh briefly talk about your review you uh uh briefly talk about your review process what you do how you select the

process what you do how you select the process what you do how you select the products um how you uh determine the

products um how you uh determine the products um how you uh determine the criteria like basically uh create as

criteria like basically uh create as criteria like basically uh create as much transparency as possible in your

much transparency as possible in your much transparency as possible in your review process so that people can start

review process so that people can start review process so that people can start trusting you a little bit more and have

trusting you a little bit more and have trusting you a little bit more and have confidence that what you're saying is

confidence that what you're saying is confidence that what you're saying is actually legitimate and you're not just

actually legitimate and you're not just actually legitimate and you're not just you know another affiliate site uh

you know another affiliate site uh you know another affiliate site uh reviewing these products based on like

reviewing these products based on like reviewing these products based on like Amazon reviews and what other people are Amazon reviews and what other people are Amazon reviews and what other people are saying you know you're you're actually

saying you know you're you're actually saying you know you're you're actually you know testing the products or at

you know testing the products or at you know testing the products or at least working with experts that you know

least working with experts that you know least working with experts that you know can have have tested the products for

can have have tested the products for can have have tested the products for you you know so we can go into that in a

you you know so we can go into that in a you you know so we can go into that in a little bit you know if you're not an

little bit you know if you're not an little bit you know if you're not an expert in your industry what you can do

expert in your industry what you can do expert in your industry what you can do but um basically including that uh that

but um basically including that uh that but um basically including that uh that blur at the bottom of your you know your

blur at the bottom of your you know your blur at the bottom of your you know your affiliate blogs can help a lot you know

affiliate blogs can help a lot you know affiliate blogs can help a lot you know with with increasing ing trust and

with with increasing ing trust and with with increasing ing trust and Google you know if you increase trust

Google you know if you increase trust Google you know if you increase trust with amongst your readers you do so with

with amongst your readers you do so with with amongst your readers you do so with Google as well it's it it goes hand in

Google as well it's it it goes hand in Google as well it's it it goes hand in hand so as just be transparent uh

hand so as just be transparent uh hand so as just be transparent uh communicate why you're in Authority your

communicate why you're in Authority your communicate why you're in Authority your industry experience how many years

industry experience how many years industry experience how many years you've been in this industry and and all

you've been in this industry and and all you've been in this industry and and all that you know I mean I'm sure that you know I mean I'm sure that you know I mean I'm sure semantically or whatever Google sees

semantically or whatever Google sees semantically or whatever Google sees that you know when you talk about that you know when you talk about that you know when you talk about experience this this and that it all

experience this this and that it all experience this this and that it all kind of plays into the

kind of plays into the kind of plays into the eat you know signals that's that's

eat you know signals that's that's eat you know signals that's that's that's my take on that I I it's work for

that's my take on that I I it's work for that's my take on that I I it's work for us so yeah I think people maybe take it

us so yeah I think people maybe take it us so yeah I think people maybe take it for granted where they forget to to kind

for granted where they forget to to kind for granted where they forget to to kind of say hey I'm the author and this is

of say hey I'm the author and this is of say hey I'm the author and this is what I do I'm either passionate about what I do I'm either passionate about what I do I'm either passionate about the topic or I've done my research and

the topic or I've done my research and the topic or I've done my research and it seems like just most sites they don't

it seems like just most sites they don't it seems like just most sites they don't do this and I'm kind of guilty of that

do this and I'm kind of guilty of that do this and I'm kind of guilty of that as well yeah but there's also an element

as well yeah but there's also an element as well yeah but there's also an element of like you know I guess people don't

of like you know I guess people don't of like you know I guess people don't want to show off or like be you know

want to show off or like be you know want to show off or like be you know like too much in people's faces about

like too much in people's faces about like too much in people's faces about their experience and everything but

their experience and everything but their experience and everything but now's the time to show off Now's the now's the time to show off Now's the now's the time to show off Now's the Time to say I've got all these Time to say I've got all these Time to say I've got all these credentials I've got all the you know

credentials I've got all the you know credentials I've got all the you know all this industry knowledge I we work

all this industry knowledge I we work all this industry knowledge I we work with you know like show off as much as

with you know like show off as much as with you know like show off as much as you can it's important don't be humble

you can it's important don't be humble you can it's important don't be humble anymore yeah now I got a like a a

anymore yeah now I got a like a a anymore yeah now I got a like a a challenging question so when we're challenging question so when we're challenging question so when we're talking about doing this usually I look

talking about doing this usually I look talking about doing this usually I look at these uh like Footers like summaries

at these uh like Footers like summaries at these uh like Footers like summaries of like who you are and why you're an

of like who you are and why you're an of like who you are and why you're an expert would you say to use the same

expert would you say to use the same expert would you say to use the same text over over over again or would you

text over over over again or would you text over over over again or would you say you could also rewrite that for

say you could also rewrite that for say you could also rewrite that for every article just make it a little

every article just make it a little every article just make it a little different and maybe a little bespoke

different and maybe a little bespoke different and maybe a little bespoke would there be any advantage to doing

would there be any advantage to doing would there be any advantage to doing that um you know we do a little bit of

that um you know we do a little bit of that um you know we do a little bit of both like we talk like on the on our

both like we talk like on the on our both like we talk like on the on our money pages on our uh um product

money pages on our uh um product money pages on our uh um product recommendation Pages we have like a

recommendation Pages we have like a recommendation Pages we have like a standard blurb that just talks about you

standard blurb that just talks about you standard blurb that just talks about you know the author and like what what the

know the author and like what what the know the author and like what what the what the the author's background is and

what the the author's background is and what the the author's background is and just keeps that part very standardized

just keeps that part very standardized just keeps that part very standardized and it's it's the same across all the

and it's it's the same across all the and it's it's the same across all the Articles and then there's also you know

Articles and then there's also you know Articles and then there's also you know like another section that kind of um

like another section that kind of um like another section that kind of um talks a little bit more in depth about

talks a little bit more in depth about talks a little bit more in depth about that specific like product that we are

that specific like product that we are that specific like product that we are reviewing or the products uh that we are

reviewing or the products uh that we are reviewing or the products uh that we are reviewing and it's tailored to that you

reviewing and it's tailored to that you reviewing and it's tailored to that you know particular uh product like we we

know particular uh product like we we know particular uh product like we we talk about our review process in

talk about our review process in talk about our review process in relation to that specific uh product or

relation to that specific uh product or relation to that specific uh product or products that we're reviewing yeah I

products that we're reviewing yeah I products that we're reviewing yeah I think that that both is is important if

think that that both is is important if think that that both is is important if you can try to do that now pulling this

you can try to do that now pulling this you can try to do that now pulling this full circle back to Affiliates how can

full circle back to Affiliates how can full circle back to Affiliates how can Affiliates use PR for link building or

Affiliates use PR for link building or Affiliates use PR for link building or what are the best what are the best what are the best practices yeah so um you know really

practices yeah so um you know really practices yeah so um you know really just think about

just think about just think about um think about something that is

um think about something that is um think about something that is newsworthy that you think journalists

newsworthy that you think journalists newsworthy that you think journalists might consider newsworthy that's related

might consider newsworthy that's related might consider newsworthy that's related to your industry to your Niche think

to your industry to your Niche think to your industry to your Niche think about all the themes and categories

about all the themes and categories about all the themes and categories related to your Niche if you are like a

related to your Niche if you are like a related to your Niche if you are like a like a family blog you know think about

like a family blog you know think about like a family blog you know think about you know uh family activities uh uh

you know uh family activities uh uh you know uh family activities uh uh budget friendly activities things that

budget friendly activities things that budget friendly activities things that are also um relevant to today's society

are also um relevant to today's society are also um relevant to today's society so right now you know people are so right now you know people are so right now you know people are thinking about budgeting right and

thinking about budgeting right and thinking about budgeting right and saving money because yeah inflation in

saving money because yeah inflation in saving money because yeah inflation in the States has gone down a little bit

the States has gone down a little bit the States has gone down a little bit but people are still feeling the heat of

but people are still feeling the heat of but people are still feeling the heat of like you know the the effects of of the

like you know the the effects of of the like you know the the effects of of the inflation that did happen so people are

inflation that did happen so people are inflation that did happen so people are trying to save money think about the

trying to save money think about the trying to save money think about the time of the year right now it's when

time of the year right now it's when time of the year right now it's when we're recording this it's the holiday

we're recording this it's the holiday we're recording this it's the holiday season we're doing a lot of holiday

season we're doing a lot of holiday season we're doing a lot of holiday themed campaigns and those are really

themed campaigns and those are really themed campaigns and those are really fun journalists are hungry to cover

fun journalists are hungry to cover fun journalists are hungry to cover holiday themed campaigns New Year's is

holiday themed campaigns New Year's is holiday themed campaigns New Year's is approaching there's another opportunity

approaching there's another opportunity approaching there's another opportunity to do something that's New Year's themed

to do something that's New Year's themed to do something that's New Year's themed so uh take advantage of the the se you

so uh take advantage of the the se you so uh take advantage of the the se you know the holidays Seasons summertime

know the holidays Seasons summertime know the holidays Seasons summertime winter so and and think about how all

winter so and and think about how all winter so and and think about how all that relates to your website and then

that relates to your website and then that relates to your website and then you can start the a creative process

you can start the a creative process you can start the a creative process from there to think about something

from there to think about something from there to think about something that's newsworthy and then once you have

that's newsworthy and then once you have that's newsworthy and then once you have an idea you can you know gather the data

an idea you can you know gather the data an idea you can you know gather the data by running a survey which is what we

by running a survey which is what we by running a survey which is what we prefer doing because we have all the

prefer doing because we have all the prefer doing because we have all the creative flexibility in the world to ask

creative flexibility in the world to ask creative flexibility in the world to ask any sort of question and get unique

any sort of question and get unique any sort of question and get unique original data for our client or you can

original data for our client or you can original data for our client or you can look at existing Publix uh data that's

look at existing Publix uh data that's look at existing Publix uh data that's available online um bls.gov I mean

available online um bls.gov I mean available online um bls.gov I mean there's so many different sources a

there's so many different sources a there's so many different sources a weather spark if you're looking at weather spark if you're looking at weather spark if you're looking at weather and and and temperatures and

weather and and and temperatures and weather and and and temperatures and stuff like that um so you know you can

stuff like that um so you know you can stuff like that um so you know you can gather existing data and then once you

gather existing data and then once you gather existing data and then once you have all the data pack it up package it

have all the data pack it up package it have all the data pack it up package it up nicely in a in a beautiful press

up nicely in a in a beautiful press up nicely in a in a beautiful press release um ideally have like the little

release um ideally have like the little release um ideally have like the little infographic or linkable asset that best

infographic or linkable asset that best infographic or linkable asset that best better illustrate the data because

better illustrate the data because better illustrate the data because people you know we're visual creatures

people you know we're visual creatures people you know we're visual creatures we like to see things visually like most

we like to see things visually like most we like to see things visually like most of us you know um I get confused that

of us you know um I get confused that of us you know um I get confused that there are so many like stats and numbers

there are so many like stats and numbers there are so many like stats and numbers and everything I'm like okay I have to and everything I'm like okay I have to and everything I'm like okay I have to make sense of all this in my head but make sense of all this in my head but make sense of all this in my head but when I see a graph or I see something

when I see a graph or I see something when I see a graph or I see something visual I I can understand the the data

visual I I can understand the the data visual I I can understand the the data more and then if if you are able to

more and then if if you are able to more and then if if you are able to communicate that data in a more in a

communicate that data in a more in a communicate that data in a more in a simpler way and a more effective way

simpler way and a more effective way simpler way and a more effective way well that just increases your chances of

well that just increases your chances of well that just increases your chances of getting more coverage because

getting more coverage because getting more coverage because journalists are people just like us like

journalists are people just like us like journalists are people just like us like they're people you know so make their

they're people you know so make their they're people you know so make their job easier make their lives easier and

job easier make their lives easier and job easier make their lives easier and um um um yeah once you've got all that you've got yeah once you've got all that you've got yeah once you've got all that you've got your your press release then then find

your your press release then then find your your press release then then find the the right journalist to reach out to

the the right journalist to reach out to the the right journalist to reach out to you can use tools like mckr Vision media

you can use tools like mckr Vision media you can use tools like mckr Vision media database which is what we use or you if

database which is what we use or you if database which is what we use or you if you know if you're totally budget stra

you know if you're totally budget stra you know if you're totally budget stra like you don't have money just go to

like you don't have money just go to like you don't have money just go to Google news.google.com come and then

Google news.google.com come and then Google news.google.com come and then find um journalists that have covered uh

find um journalists that have covered uh find um journalists that have covered uh uh um similar stories to you in the past

uh um similar stories to you in the past uh um similar stories to you in the past I would say maybe a year or so and then

I would say maybe a year or so and then I would say maybe a year or so and then uh reach out to them you know you can uh reach out to them you know you can uh reach out to them you know you can use hunter or you know other uh tools to

use hunter or you know other uh tools to use hunter or you know other uh tools to find their emails but usually it'll say

find their emails but usually it'll say find their emails but usually it'll say their email right there like in the in

their email right there like in the in their email right there like in the in their article like you'll you'll see

their article like you'll you'll see their article like you'll you'll see their contact info for the most part so

their contact info for the most part so their contact info for the most part so you can do that that that's just the you can do that that that's just the you can do that that that's just the manual free way to to to to um find

manual free way to to to to um find manual free way to to to to um find journalists you can find journalists on

journalists you can find journalists on journalists you can find journalists on Twitter so yeah but we usually use

Twitter so yeah but we usually use Twitter so yeah but we usually use cision media database it just makes um

cision media database it just makes um cision media database it just makes um our job easier and we have our own we

our job easier and we have our own we our job easier and we have our own we maintain our own um our own uh email

maintain our own um our own uh email maintain our own um our own uh email lists for different different Industries

lists for different different Industries lists for different different Industries and we clean those up all the time so

and we clean those up all the time so and we clean those up all the time so everything's always uh upd

everything's always uh upd everything's always uh upd and then yeah and like talking so much

and then yeah and like talking so much and then yeah and like talking so much but then you know then then send out

but then you know then then send out but then you know then then send out your your press release and then then

your your press release and then then your your press release and then then watch The Links come in you know so

watch The Links come in you know so watch The Links come in you know so that's kind of the pr process and then

that's kind of the pr process and then that's kind of the pr process and then that show I know it could be a little that show I know it could be a little that show I know it could be a little bit um hard to understand but hopefully

bit um hard to understand but hopefully bit um hard to understand but hopefully I explained it yeah there there's a lot

I explained it yeah there there's a lot I explained it yeah there there's a lot in there but would you say like the core

in there but would you say like the core in there but would you say like the core element or maybe a very important

element or maybe a very important element or maybe a very important element is you need a data you need a

element is you need a data you need a element is you need a data you need a data set to to share a story because I

data set to to share a story because I data set to to share a story because I think people are just looking for

think people are just looking for think people are just looking for stories where they can learn from from stories where they can learn from from stories where they can learn from from it yes absolutely yeah so ideally yes

it yes absolutely yeah so ideally yes it yes absolutely yeah so ideally yes you have some data that's interesting

you have some data that's interesting you have some data that's interesting and um you know uh communicates a story

and um you know uh communicates a story and um you know uh communicates a story uh that that journalists will find

uh that that journalists will find uh that that journalists will find interesting for their for their readers

interesting for their for their readers interesting for their for their readers but you can also do something that

but you can also do something that but you can also do something that doesn't require you know generating

doesn't require you know generating doesn't require you know generating original data or anything and it's just

original data or anything and it's just original data or anything and it's just it's newsjacking it's it's it's an

it's newsjacking it's it's it's an it's newsjacking it's it's it's an expert commentary campaign you basically

expert commentary campaign you basically expert commentary campaign you basically you know there's something that's you know there's something that's you know there's something that's trending in the news like recently I

trending in the news like recently I trending in the news like recently I think it was like this past October um

think it was like this past October um think it was like this past October um you know you know you know um a college loan the college Lo loan

um a college loan the college Lo loan um a college loan the college Lo loan repayment thing happened and and and um

repayment thing happened and and and um repayment thing happened and and and um students had to you know start repaying

students had to you know start repaying students had to you know start repaying their loans so if you're like a personal

their loans so if you're like a personal their loans so if you're like a personal finance website you could you know just

finance website you could you know just finance website you could you know just kind of piggyback on that on all the the

kind of piggyback on that on all the the kind of piggyback on that on all the the the media that's coming out about that

the media that's coming out about that the media that's coming out about that and then you know send the press release

and then you know send the press release and then you know send the press release to journalists with your own unique

to journalists with your own unique to journalists with your own unique expert tips about maybe what students

expert tips about maybe what students expert tips about maybe what students can do now that they have to start

can do now that they have to start can do now that they have to start paying back their loans like tips and

paying back their loans like tips and paying back their loans like tips and and and what and that doesn't even

and and what and that doesn't even and and what and that doesn't even require any sort of like visual asset or

require any sort of like visual asset or require any sort of like visual asset or anything or original data it just anything or original data it just anything or original data it just requires your expert uh insights and

requires your expert uh insights and requires your expert uh insights and opinions and and journalists are hungry

opinions and and journalists are hungry opinions and and journalists are hungry to feature experts you know and and get

to feature experts you know and and get to feature experts you know and and get their um take on a specific uh topic so

their um take on a specific uh topic so their um take on a specific uh topic so that's how you can you know you can

that's how you can you know you can that's how you can you know you can basically just do digital PR for free

basically just do digital PR for free basically just do digital PR for free but but that requires um you know

but but that requires um you know but but that requires um you know staying on top of what's happening in

staying on top of what's happening in staying on top of what's happening in the media trends related to your

the media trends related to your the media trends related to your industry and and really uh the timing

industry and and really uh the timing industry and and really uh the timing for that is everything because you got for that is everything because you got for that is everything because you got to hop right in you know sometimes the

to hop right in you know sometimes the to hop right in you know sometimes the window opportunities like just a few

window opportunities like just a few window opportunities like just a few days but you if you go in there at the

days but you if you go in there at the days but you if you go in there at the right time you will get those

right time you will get those right time you will get those links and I guess uh like I'm I I I feel

links and I guess uh like I'm I I I feel links and I guess uh like I'm I I I feel like I'm going to be asking a loaded like I'm going to be asking a loaded like I'm going to be asking a loaded question where would you say that most

question where would you say that most question where would you say that most Affiliates just don't do this PR work

Affiliates just don't do this PR work Affiliates just don't do this PR work because it requires a mixture of

because it requires a mixture of because it requires a mixture of creativity uh your experience and

creativity uh your experience and creativity uh your experience and obviously seeing what works and what obviously seeing what works and what obviously seeing what works and what hasn't worked as well as putting in the

hasn't worked as well as putting in the hasn't worked as well as putting in the effort I mean I think there's too many

effort I mean I think there's too many effort I mean I think there's too many web Masters that they want to put in the

web Masters that they want to put in the web Masters that they want to put in the minimal effort to get the max result but

minimal effort to get the max result but minimal effort to get the max result but it's usually the other way around

it's usually the other way around it's usually the other way around yeah I think there's just there's a

yeah I think there's just there's a yeah I think there's just there's a barrier to entry I think because it can

barrier to entry I think because it can barrier to entry I think because it can be overwhelming you know when you think

be overwhelming you know when you think be overwhelming you know when you think of digital PR and it's almost like I

of digital PR and it's almost like I of digital PR and it's almost like I feel like um Affiliates think that they

feel like um Affiliates think that they feel like um Affiliates think that they have to you know kind of go out there

have to you know kind of go out there have to you know kind of go out there and like it's it's like a new frontier

and like it's it's like a new frontier and like it's it's like a new frontier almost you know because we're we've been

almost you know because we're we've been almost you know because we're we've been so used to doing things the old school

so used to doing things the old school so used to doing things the old school way um guest posting uh haggling with we

way um guest posting uh haggling with we way um guest posting uh haggling with we Web Master paying them and and and

Web Master paying them and and and Web Master paying them and and and bargaining and making deals to to get a

bargaining and making deals to to get a bargaining and making deals to to get a link and whatnot um so this it's just a

link and whatnot um so this it's just a link and whatnot um so this it's just a very new it's a new frontier I would say

very new it's a new frontier I would say very new it's a new frontier I would say and people are are are like not sure how

and people are are are like not sure how and people are are are like not sure how to how to get started really but again

to how to get started really but again to how to get started really but again like just like with SEO and everything

like just like with SEO and everything like just like with SEO and everything else you just just start start somewhere

else you just just start start somewhere else you just just start start somewhere test things out you don't have to start

test things out you don't have to start test things out you don't have to start huge just start small uh run a small

huge just start small uh run a small huge just start small uh run a small scale campaign and then get your feet

scale campaign and then get your feet scale campaign and then get your feet wet and and learn you know learn look at

wet and and learn you know learn look at wet and and learn you know learn look at your open rids or or uh journalists

your open rids or or uh journalists your open rids or or uh journalists opening your emails if not well there

opening your emails if not well there opening your emails if not well there might be a problem there you know so so

might be a problem there you know so so might be a problem there you know so so tweet things up and and keep trying

tweet things up and and keep trying tweet things up and and keep trying until you you're you're going to until you you're you're going to until you you're you're going to eventually get it you just have to keep

eventually get it you just have to keep eventually get it you just have to keep trying just like with anything else so

trying just like with anything else so trying just like with anything else so it's trial in it's trial in it's trial in err what would you say are some of your

err what would you say are some of your err what would you say are some of your best Outreach tips because you just said

best Outreach tips because you just said best Outreach tips because you just said uh for example that you know you want to

uh for example that you know you want to uh for example that you know you want to actually even pay attention that your

actually even pay attention that your actually even pay attention that your emails are getting open let alone read

emails are getting open let alone read emails are getting open let alone read so how do you make sure that your emails

so how do you make sure that your emails so how do you make sure that your emails actually make it through and get open

actually make it through and get open actually make it through and get open and replied to when journalists or other

and replied to when journalists or other and replied to when journalists or other companies they're just getting blasted companies they're just getting blasted companies they're just getting blasted by email all they long yeah so it's

by email all they long yeah so it's by email all they long yeah so it's really important to test subject lines

really important to test subject lines really important to test subject lines out initially so I I try to test you

out initially so I I try to test you out initially so I I try to test you know two different subjects out uh

know two different subjects out uh know two different subjects out uh subject lines out and see which one

subject lines out and see which one subject lines out and see which one performs better and that's before you go

performs better and that's before you go performs better and that's before you go full scale Outreach so start you know

full scale Outreach so start you know full scale Outreach so start you know with the like your first initial

with the like your first initial with the like your first initial Outreach should be a little bit smaller

Outreach should be a little bit smaller Outreach should be a little bit smaller on the smaller scale so you can test

on the smaller scale so you can test on the smaller scale so you can test those things out the subject lines you

those things out the subject lines you those things out the subject lines you can test engagement uh rates by see by

can test engagement uh rates by see by can test engagement uh rates by see by seeing how many journalists click

seeing how many journalists click seeing how many journalists click through to your email to maybe click

through to your email to maybe click through to your email to maybe click click on that linkable asset and get

click on that linkable asset and get click on that linkable asset and get more information you see that that

more information you see that that more information you see that that visual representation of your data um

visual representation of your data um visual representation of your data um you want to you want to look at those

you want to you want to look at those you want to you want to look at those things and make sure that you know

things and make sure that you know things and make sure that you know everything's looking good before you go

everything's looking good before you go everything's looking good before you go full scale and and and then you know oh

full scale and and and then you know oh full scale and and and then you know oh yeah also avoid spam triggering words in

yeah also avoid spam triggering words in yeah also avoid spam triggering words in in your in your content so you know yeah

in your in your content so you know yeah in your in your content so you know yeah so avoid things related to you know I I

so avoid things related to you know I I so avoid things related to you know I I don't probably don't want to say this on

don't probably don't want to say this on don't probably don't want to say this on the podcast but you guys know what spam

the podcast but you guys know what spam the podcast but you guys know what spam words are like related to make money

words are like related to make money words are like related to make money online fast you know

online fast you know online fast you know get rich quick schemes all that stuff um

get rich quick schemes all that stuff um get rich quick schemes all that stuff um the fun stuff the F the fun stuff yeah

the fun stuff the F the fun stuff yeah the fun stuff the F the fun stuff yeah so because what that's going to end up

so because what that's going to end up so because what that's going to end up doing is it's going to trigger the

doing is it's going to trigger the doing is it's going to trigger the servers uh spam filters in many

servers uh spam filters in many servers uh spam filters in many instances and your emails will just get

instances and your emails will just get instances and your emails will just get go straight to their you know journalist

go straight to their you know journalist go straight to their you know journalist spam uh uh uh box you know and then the

spam uh uh uh box you know and then the spam uh uh uh box you know and then the likelihood of your your your press

likelihood of your your your press likelihood of your your your press release even being read is going to just

release even being read is going to just release even being read is going to just plummet so just try to avoid those types

plummet so just try to avoid those types plummet so just try to avoid those types of of words uh try to avoid like

of of words uh try to avoid like of of words uh try to avoid like sensational

sensational sensational uh words and phrases and you know just

uh words and phrases and you know just uh words and phrases and you know just just be very matter of fact based and

just be very matter of fact based and just be very matter of fact based and just be professional and just yeah don't

just be professional and just yeah don't just be professional and just yeah don't don't don't go overboard don't be like

don't don't go overboard don't be like don't don't go overboard don't be like oh this it's crazy stuff that we uncover

oh this it's crazy stuff that we uncover oh this it's crazy stuff that we uncover you know like don't be overly

you know like don't be overly you know like don't be overly sensationalistic that doesn't work and

sensationalistic that doesn't work and sensationalistic that doesn't work and that can also trigger spams spam F

that can also trigger spams spam F that can also trigger spams spam F filters would you say as well that it's

filters would you say as well that it's filters would you say as well that it's best to try to keep your your all of

best to try to keep your your all of best to try to keep your your all of your emails short uh I sometimes use a

your emails short uh I sometimes use a your emails short uh I sometimes use a tool called lavender I think it's

tool called lavender I think it's tool called lavender I think it's lavender. where they actually literally

lavender. where they actually literally lavender. where they actually literally critique your scores as you're typing critique your scores as you're typing critique your scores as you're typing the message uh they also highlight uh

the message uh they also highlight uh the message uh they also highlight uh spam keywords so I'm just wondering if

spam keywords so I'm just wondering if spam keywords so I'm just wondering if you just naturally like to keep things

you just naturally like to keep things you just naturally like to keep things short and you're always being mindful

short and you're always being mindful short and you're always being mindful that maybe too much content is just not

that maybe too much content is just not that maybe too much content is just not going to get a response yeah so I mean

going to get a response yeah so I mean going to get a response yeah so I mean as far as keeping things short so you

as far as keeping things short so you as far as keeping things short so you know we always start off with like a know we always start off with like a know we always start off with like a little personalized message to the

little personalized message to the little personalized message to the journalist um one to two sentences I

journalist um one to two sentences I journalist um one to two sentences I would say in the beginning and then we would say in the beginning and then we would say in the beginning and then we include our press release which is

include our press release which is include our press release which is usually between like 600 to 800 words so

usually between like 600 to 800 words so usually between like 600 to 800 words so that is kind of like the sweet spot

that is kind of like the sweet spot that is kind of like the sweet spot right there when you are doing Outreach

right there when you are doing Outreach right there when you are doing Outreach so um you know you want to you want to

so um you know you want to you want to so um you know you want to you want to you want to uh be friendly and start off

you want to uh be friendly and start off you want to uh be friendly and start off with like a friendly message like hey

with like a friendly message like hey with like a friendly message like hey you know we've noticed that you've you know we've noticed that you've you know we've noticed that you've covered so and so subjects in the past

covered so and so subjects in the past covered so and so subjects in the past and we you know below like we've

and we you know below like we've and we you know below like we've uncovered some interesting data and then

uncovered some interesting data and then uncovered some interesting data and then we actually have the press release

we actually have the press release we actually have the press release included like right below with included like right below with included like right below with everything the journalist needs to write

everything the journalist needs to write everything the journalist needs to write the story um you know with with great

the story um you know with with great the story um you know with with great talking points with some um you know

talking points with some um you know talking points with some um you know quotes from a spokesperson from your

quotes from a spokesperson from your quotes from a spokesperson from your from your company give them everything

from your company give them everything from your company give them everything they need in that press release and

they need in that press release and they need in that press release and that's usually between 600 800 words or

that's usually between 600 800 words or that's usually between 600 800 words or so and then um that that's that's kind

so and then um that that's that's kind so and then um that that's that's kind of like if you if you do more than that

of like if you if you do more than that of like if you if you do more than that then yeah that's that then you end up

then yeah that's that then you end up then yeah that's that then you end up just probably confusing the journalist

just probably confusing the journalist just probably confusing the journalist and not good just try to keep things

and not good just try to keep things and not good just try to keep things concise as concise as possible and I'm

concise as concise as possible and I'm concise as concise as possible and I'm gonna make a big assumption that you

gonna make a big assumption that you gonna make a big assumption that you don't use any marketing automation where

don't use any marketing automation where don't use any marketing automation where you're just like putting uh emails in a

you're just like putting uh emails in a you're just like putting uh emails in a sequence and then having it fully

sequence and then having it fully sequence and then having it fully automated I am assuming that these are

automated I am assuming that these are automated I am assuming that these are more B spoke emails uh yeah yes yeah so

more B spoke emails uh yeah yes yeah so more B spoke emails uh yeah yes yeah so we try to keep everything as personalize

we try to keep everything as personalize we try to keep everything as personalize as possible we do have a little bit of

as possible we do have a little bit of as possible we do have a little bit of automation like once we send out um a

automation like once we send out um a automation like once we send out um a press releas to that specific journalist

press releas to that specific journalist press releas to that specific journalist if they did not open the email after you

if they did not open the email after you if they did not open the email after you know a while we we have like an

know a while we we have like an know a while we we have like an automation that like sends them the

automation that like sends them the automation that like sends them the email again basically just in case they

email again basically just in case they email again basically just in case they missed it because these journalists get missed it because these journalists get missed it because these journalists get blasted with emails every day and it

blasted with emails every day and it blasted with emails every day and it could be that it just got buried in could be that it just got buried in could be that it just got buried in their inbox but then we try not to spam

their inbox but then we try not to spam their inbox but then we try not to spam them like if they didn't open it the

them like if they didn't open it the them like if they didn't open it the first time they didn't open it the

first time they didn't open it the first time they didn't open it the second time well chances are they're not

second time well chances are they're not second time well chances are they're not going to open it the third time and going to open it the third time and going to open it the third time and chances are if you send it again they're

chances are if you send it again they're chances are if you send it again they're gonna send you to their spam like you

gonna send you to their spam like you gonna send you to their spam like you know I don't know if you do that but I know I don't know if you do that but I know I don't know if you do that but I do that all the time I'm like spam spam

do that all the time I'm like spam spam do that all the time I'm like spam spam like if someone's like constantly like if someone's like constantly like if someone's like constantly bothering me and especially using those

bothering me and especially using those bothering me and especially using those weird tactics like re uh you know like

weird tactics like re uh you know like weird tactics like re uh you know like like like in the subject lines like re

like like in the subject lines like re like like in the subject lines like re uh you know yeah like I'm I I'm like I

uh you know yeah like I'm I I'm like I uh you know yeah like I'm I I'm like I never responded to you and then it's never responded to you and then it's never responded to you and then it's just it's just so shady like don't don't

just it's just so shady like don't don't just it's just so shady like don't don't do that for the ones that that do the

do that for the ones that that do the do that for the ones that that do the the hi first name ha just kidding hi

the hi first name ha just kidding hi the hi first name ha just kidding hi John and then it's like okay I get like

John and then it's like okay I get like John and then it's like okay I get like one of these a day now yeah it's it's

one of these a day now yeah it's it's one of these a day now yeah it's it's really bad and now you know you've got

really bad and now you know you've got really bad and now you know you've got Ai and everyone's like just generating

Ai and everyone's like just generating Ai and everyone's like just generating uh so many AI generated responses to

uh so many AI generated responses to uh so many AI generated responses to like Harrow uh for example so now

like Harrow uh for example so now like Harrow uh for example so now journalists are getting blasted with AI

journalists are getting blasted with AI journalists are getting blasted with AI generated um con responses from from

generated um con responses from from generated um con responses from from their hero queries on top of like

their hero queries on top of like their hero queries on top of like everything else so it's just their

everything else so it's just their everything else so it's just their they're they're they're just getting they're they're they're just getting they're they're they're just getting more emails than ever so don't don't

more emails than ever so don't don't more emails than ever so don't don't piss them off okay I won't ask you

piss them off okay I won't ask you piss them off okay I won't ask you questions on other better ways of

questions on other better ways of questions on other better ways of getting a hold of journalist to reply uh

getting a hold of journalist to reply uh getting a hold of journalist to reply uh we we'll keep that for your own agency

we we'll keep that for your own agency we we'll keep that for your own agency and uh let people hire you for that uh

and uh let people hire you for that uh and uh let people hire you for that uh but I did want to ask a question it's a

but I did want to ask a question it's a but I did want to ask a question it's a challenging one where I've come from the

challenging one where I've come from the challenging one where I've come from the gambling industry where when when I see

gambling industry where when when I see gambling industry where when when I see people do doing link building there's

people do doing link building there's people do doing link building there's almost no PR it's almost like find a

almost no PR it's almost like find a almost no PR it's almost like find a site that is willing to accept a link

site that is willing to accept a link site that is willing to accept a link and when you contact them they're like and when you contact them they're like and when you contact them they're like oh yeah it's going to cost money and

oh yeah it's going to cost money and oh yeah it's going to cost money and even for the site that maybe didn't used

even for the site that maybe didn't used even for the site that maybe didn't used to charge money it's because the first

to charge money it's because the first to charge money it's because the first person offered them money that they now

person offered them money that they now person offered them money that they now accept it so what what what would your

accept it so what what what would your accept it so what what what would your tips be for how to actually make um

tips be for how to actually make um tips be for how to actually make um something as competitive as gambling or

something as competitive as gambling or something as competitive as gambling or maybe in the personal finance where

maybe in the personal finance where maybe in the personal finance where these these Affiliates or these websites

these these Affiliates or these websites these these Affiliates or these websites they're used to being offered money and

they're used to being offered money and they're used to being offered money and then they kind of expect it like how then they kind of expect it like how then they kind of expect it like how could you create campaigns that are

could you create campaigns that are could you create campaigns that are that's going to go against that that

that's going to go against that that that's going to go against that that Norm well yeah so with with all of our

Norm well yeah so with with all of our Norm well yeah so with with all of our campaigns Like We Never pay anyone any

campaigns Like We Never pay anyone any campaigns Like We Never pay anyone any money it's all organic um earned media

money it's all organic um earned media money it's all organic um earned media so you know the process is essentially

so you know the process is essentially so you know the process is essentially the same you know if you're in in the

the same you know if you're in in the the same you know if you're in in the gambling this I mean I'm not going to

gambling this I mean I'm not going to gambling this I mean I'm not going to lie that's a that's a pretty hard

lie that's a that's a pretty hard lie that's a that's a pretty hard initiative um digital PR campaigns for

initiative um digital PR campaigns for initiative um digital PR campaigns for just because we're talking about again

just because we're talking about again just because we're talking about again those those spam filters so gambling is

those those spam filters so gambling is those those spam filters so gambling is one of you know it's it's a trigger word

one of you know it's it's a trigger word one of you know it's it's a trigger word for spam filters but you can get

for spam filters but you can get for spam filters but you can get backlinks and you can get uh media

backlinks and you can get uh media backlinks and you can get uh media features if you if you do a campaign

features if you if you do a campaign features if you if you do a campaign that's not you know related to G yeah

that's not you know related to G yeah that's not you know related to G yeah but it it it takes a broader stance and

but it it it takes a broader stance and but it it it takes a broader stance and is like maybe you know about um you know

is like maybe you know about um you know is like maybe you know about um you know like uh I'm just trying to think right

like uh I'm just trying to think right like uh I'm just trying to think right now um activities to do with your your

now um activities to do with your your now um activities to do with your your loved one or like I I don't know just

loved one or like I I don't know just loved one or like I I don't know just just just doesn't talk specifically

just just doesn't talk specifically just just doesn't talk specifically about gambling but right yeah so if you

about gambling but right yeah so if you about gambling but right yeah so if you if you take a broader stance and and you

if you take a broader stance and and you if you take a broader stance and and you think a little bit beyond your

think a little bit beyond your think a little bit beyond your individual uh industry then you can

individual uh industry then you can individual uh industry then you can still get a lot of great media features

still get a lot of great media features still get a lot of great media features that way so you just have to be a little

that way so you just have to be a little that way so you just have to be a little bit more creative

bit more creative bit more creative I'm going to take an insight there and

I'm going to take an insight there and I'm going to take an insight there and copy it I'm going to send it to my copy it I'm going to send it to my copy it I'm going to send it to my gambling industry and uh you might get a

gambling industry and uh you might get a gambling industry and uh you might get a lot of clients from uh from what you

lot of clients from uh from what you lot of clients from uh from what you just

just just said okay thank you so I want to jump to

said okay thank you so I want to jump to said okay thank you so I want to jump to the next question which is um would you

the next question which is um would you the next question which is um would you C categorize PR as being more part of

C categorize PR as being more part of C categorize PR as being more part of demand creation that fuels affiliate

demand creation that fuels affiliate demand creation that fuels affiliate marketing which is typically seen as

marketing which is typically seen as marketing which is typically seen as capturing the capturing the capturing the demand yeah so with with digital PR you

demand yeah so with with digital PR you demand yeah so with with digital PR you know you're essentially you are creating

know you're essentially you are creating know you're essentially you are creating brand awareness okay so you are you are

brand awareness okay so you are you are brand awareness okay so you are you are getting out there you're putting you're

getting out there you're putting you're getting out there you're putting you're getting your brand featured and getting your brand featured and getting your brand featured and mentioned in the media and that is going

mentioned in the media and that is going mentioned in the media and that is going to not only um help you build your um

to not only um help you build your um to not only um help you build your um Authority your website Authority but you

Authority your website Authority but you Authority your website Authority but you you also get referral traffic from the

you also get referral traffic from the you also get referral traffic from the the the media that does feature you so

the the media that does feature you so the the media that does feature you so you are you're driving in um visitors

you are you're driving in um visitors you are you're driving in um visitors from from readers from from those news

from from readers from from those news from from readers from from those news uh organizations to your website and

uh organizations to your website and uh organizations to your website and then if you've got a great website great

then if you've got a great website great then if you've got a great website great user experience uh looks professional

user experience uh looks professional user experience uh looks professional and whatnot then you're going to you and whatnot then you're going to you and whatnot then you're going to you know you're going to get that engagement know you're going to get that engagement know you're going to get that engagement people are going to start looking you people are going to start looking you people are going to start looking you know to see what you offer and whatnot

know to see what you offer and whatnot know to see what you offer and whatnot you you might start to be able to even

you you might start to be able to even you you might start to be able to even build your email list a little bit more

build your email list a little bit more build your email list a little bit more you you'll get signups you might get

you you'll get signups you might get you you'll get signups you might get some sales um and whatnot so really like

some sales um and whatnot so really like some sales um and whatnot so really like digital PR is just it's about growing

digital PR is just it's about growing digital PR is just it's about growing your brand awareness um getting growing

your brand awareness um getting growing your brand awareness um getting growing your brand essentially and then in turn

your brand essentially and then in turn your brand essentially and then in turn helping you build on more authorative

helping you build on more authorative helping you build on more authorative websites through high quality highly

websites through high quality highly websites through high quality highly authorative uh PR PR links so that's

authorative uh PR PR links so that's authorative uh PR PR links so that's that's kind of just that's that's that's

that's kind of just that's that's that's that's kind of just that's that's that's it I like it because you're actually

it I like it because you're actually it I like it because you're actually changing my perception of PR as being

changing my perception of PR as being changing my perception of PR as being less about link building and more about

less about link building and more about less about link building and more about brand building and I'm a firm believer

brand building and I'm a firm believer brand building and I'm a firm believer that both are as as important but if I

that both are as as important but if I that both are as as important but if I had to pick one over the other I'd want

had to pick one over the other I'd want had to pick one over the other I'd want the brand first over the link but of

the brand first over the link but of the brand first over the link but of course we want the links for SEO reasons

course we want the links for SEO reasons course we want the links for SEO reasons but um but um but um exactly yeah absolutely and then when we

exactly yeah absolutely and then when we exactly yeah absolutely and then when we you know some news uh organizations

you know some news uh organizations you know some news uh organizations won't uh link back to our clients they

won't uh link back to our clients they won't uh link back to our clients they will just include their their their

will just include their their their will just include their their their brand name so it's it's called a brand

brand name so it's it's called a brand brand name so it's it's called a brand mention so with those we always chase

mention so with those we always chase mention so with those we always chase for that backlink because we know it's

for that backlink because we know it's for that backlink because we know it's it backlinks are still important I mean

it backlinks are still important I mean it backlinks are still important I mean that's really that's that's where in

that's really that's that's where in that's really that's that's where in that's why we do what we do for those

that's why we do what we do for those that's why we do what we do for those backlinks but also obviously to for for

backlinks but also obviously to for for backlinks but also obviously to for for for for the media visibility and brand

for for the media visibility and brand for for the media visibility and brand um brand brand growth if I should say

um brand brand growth if I should say um brand brand growth if I should say yeah in theory it just takes them a

yeah in theory it just takes them a yeah in theory it just takes them a minute to or less to add that link but I

minute to or less to add that link but I minute to or less to add that link but I mean we've all been there

mean we've all been there mean we've all been there yeah so I want to ask what SEO tools are

yeah so I want to ask what SEO tools are yeah so I want to ask what SEO tools are in your in your in your toolbox in my toolbox at the moment so

toolbox in my toolbox at the moment so toolbox in my toolbox at the moment so we've got you know HRS obviously that's

we've got you know HRS obviously that's we've got you know HRS obviously that's kind of like our my you know go-to tool

kind of like our my you know go-to tool kind of like our my you know go-to tool I've been an HRS member since 2014 um

I've been an HRS member since 2014 um I've been an HRS member since 2014 um they just they just kicked me off the

they just they just kicked me off the they just they just kicked me off the Legacy PL so

Legacy PL so Legacy PL so HR that but it's okay you know what we

HR that but it's okay you know what we HR that but it's okay you know what we won't make that an ins won't make that an ins won't make that an ins sight I I I get it though I get it so um

sight I I I get it though I get it so um sight I I I get it though I get it so um I mean it's just but it's such a great

I mean it's just but it's such a great I mean it's just but it's such a great tool all-in-one tool um there's also uh

tool all-in-one tool um there's also uh tool all-in-one tool um there's also uh for our affiliate sites we use lasso so

for our affiliate sites we use lasso so for our affiliate sites we use lasso so lasso helps us create you know some

lasso helps us create you know some lasso helps us create you know some really nice tables conversion optimized

really nice tables conversion optimized really nice tables conversion optimized um uh overview product overviews and

um uh overview product overviews and um uh overview product overviews and whatnot we really like lasso um

whatnot we really like lasso um whatnot we really like lasso um mention.com is another um tool that we

mention.com is another um tool that we mention.com is another um tool that we use to track media mentions um Hess also

use to track media mentions um Hess also use to track media mentions um Hess also has like Hess alerts that you could we

has like Hess alerts that you could we has like Hess alerts that you could we include as well uh to track media

include as well uh to track media include as well uh to track media mentions for our client

mentions for our client mentions for our client um what else do I use uh yeah those are

um what else do I use uh yeah those are um what else do I use uh yeah those are kind of like I might be using a stats

kind of like I might be using a stats kind of like I might be using a stats drone soon though well it's funny that

drone soon though well it's funny that drone soon though well it's funny that you mentioned lasso because uh we don't

you mentioned lasso because uh we don't you mentioned lasso because uh we don't treat them as a direct competitor yet

treat them as a direct competitor yet treat them as a direct competitor yet but we are getting into the ad space so

but we are getting into the ad space so but we are getting into the ad space so um the adtech part so um I I'm a big fan

um the adtech part so um I I'm a big fan um the adtech part so um I I'm a big fan of what they do as a company and

of what they do as a company and of what they do as a company and ironically enough they also now start to

ironically enough they also now start to ironically enough they also now start to include stats as part of what they do

include stats as part of what they do include stats as part of what they do and I I have explored the stats and

and I I have explored the stats and and I I have explored the stats and they're they're I'm not too um Happy

they're they're I'm not too um Happy they're they're I'm not too um Happy with I mean it doesn't provide me with

with I mean it doesn't provide me with with I mean it doesn't provide me with too much information that I I would I

too much information that I I would I too much information that I I would I would like so I they can improve on that

would like so I they can improve on that would like so I they can improve on that part but uh there's a reason for that

part but uh there's a reason for that part but uh there's a reason for that and I can tell you from someone who's

and I can tell you from someone who's and I can tell you from someone who's got way too much experience building

got way too much experience building got way too much experience building these stats tools it's a it's a very

these stats tools it's a it's a very these stats tools it's a it's a very difficult project it's not easy getting

difficult project it's not easy getting difficult project it's not easy getting all the data and the richest data and

all the data and the richest data and all the data and the richest data and probably one of the biggest pain points probably one of the biggest pain points probably one of the biggest pain points we have as a company is trying to make

we have as a company is trying to make we have as a company is trying to make sure that the data is accurate and the

sure that the data is accurate and the sure that the data is accurate and the inaccuracies happen for so many reasons

inaccuracies happen for so many reasons inaccuracies happen for so many reasons so it's uh it's like whacka all it's

so it's uh it's like whacka all it's so it's uh it's like whacka all it's like you fix this but that comes up as

like you fix this but that comes up as like you fix this but that comes up as another problem yeah I could imagine but

another problem yeah I could imagine but another problem yeah I could imagine but it's so important to have that overview

it's so important to have that overview it's so important to have that overview I think especially if you are you know

I think especially if you are you know I think especially if you are you know if you're if you're if you're using

if you're if you're if you're using if you're if you're if you're using multiple affiliate programs I mean it's

multiple affiliate programs I mean it's multiple affiliate programs I mean it's just it can get so overwhelming trying

just it can get so overwhelming trying just it can get so overwhelming trying to look at everything keep track of

to look at everything keep track of to look at everything keep track of everything and time is money like no one

everything and time is money like no one everything and time is money like no one has time to just just be sifting around

has time to just just be sifting around has time to just just be sifting around through multiple you know like logging

through multiple you know like logging through multiple you know like logging in here logging in there you know it's

in here logging in there you know it's in here logging in there you know it's just it's it's overwhelming so um but

just it's it's overwhelming so um but just it's it's overwhelming so um but yeah so those are kind of the tools

yeah so those are kind of the tools yeah so those are kind of the tools would say so I got another challenge is

would say so I got another challenge is would say so I got another challenge is for a lot of affiliate managers for a lot of affiliate managers for a lot of affiliate managers especially that I'm dealing within the

especially that I'm dealing within the especially that I'm dealing within the the gambling space and I know it's also

the gambling space and I know it's also the gambling space and I know it's also other Industries as well I believe most

other Industries as well I believe most other Industries as well I believe most of these affiliate managers don't have

of these affiliate managers don't have of these affiliate managers don't have Outreach experience so what what can you

Outreach experience so what what can you Outreach experience so what what can you say to convince the affiliate manager

say to convince the affiliate manager say to convince the affiliate manager that might be listening um like how can

that might be listening um like how can that might be listening um like how can you make sure that your email is going

you make sure that your email is going you make sure that your email is going to get through to that affiliate getting

to get through to that affiliate getting to get through to that affiliate getting them to sign up to the program because I them to sign up to the program because I them to sign up to the program because I think this is actually a big problem in

think this is actually a big problem in think this is actually a big problem in affiliate affiliate affiliate Mark um that's a good question I mean I

Mark um that's a good question I mean I Mark um that's a good question I mean I don't I I'm not sure how to answer that

don't I I'm not sure how to answer that don't I I'm not sure how to answer that honestly like I think I mean I can I can

honestly like I think I mean I can I can honestly like I think I mean I can I can you know speak to like what they can do

you know speak to like what they can do you know speak to like what they can do to make sure that their emails are

to make sure that their emails are to make sure that their emails are getting the journalist inboxes because

getting the journalist inboxes because getting the journalist inboxes because that's like my area of expertise but

that's like my area of expertise but that's like my area of expertise but yeah the the other part that's I don't yeah the the other part that's I don't yeah the the other part that's I don't know it would literally be copying your

know it would literally be copying your know it would literally be copying your playbook for playbook for playbook for outreach yeah I mean just you know be

outreach yeah I mean just you know be outreach yeah I mean just you know be personalized personalized

personalized personalized personalized personalized personalization is always important um

personalization is always important um personalization is always important um catch their attention and keep it

catch their attention and keep it catch their attention and keep it friendly keep it concise and get to the

friendly keep it concise and get to the friendly keep it concise and get to the point wait you know people don't have

point wait you know people don't have point wait you know people don't have time to waste you know if you if your

time to waste you know if you if your time to waste you know if you if your email is confusing and like we don't I

email is confusing and like we don't I email is confusing and like we don't I don't understand like what you're what don't understand like what you're what don't understand like what you're what you're asking me then I'm going to just

you're asking me then I'm going to just you're asking me then I'm going to just you know delete your email or just um

you know delete your email or just um you know delete your email or just um just move on to my email because I don't

just move on to my email because I don't just move on to my email because I don't have time to to figure that out so just

have time to to figure that out so just have time to to figure that out so just yeah be concise get to the point um and

yeah be concise get to the point um and yeah be concise get to the point um and uh share the value like what is your

uh share the value like what is your uh share the value like what is your value proposition like what are you

value proposition like what are you value proposition like what are you what's in it for them like how how will

what's in it for them like how how will what's in it for them like how how will they benefit it's all about

they benefit it's all about they benefit it's all about I would I I just think it'd be very

I would I I just think it'd be very I would I I just think it'd be very interesting if that affiliate managers

interesting if that affiliate managers interesting if that affiliate managers understood what Affiliates have to do

understood what Affiliates have to do understood what Affiliates have to do for both link building PR and Outreach

for both link building PR and Outreach for both link building PR and Outreach that maybe they'd have a better

that maybe they'd have a better that maybe they'd have a better appreciation of how to get a message

appreciation of how to get a message appreciation of how to get a message through to an affiliate and and also

through to an affiliate and and also through to an affiliate and and also kind of like you know understanding that

kind of like you know understanding that kind of like you know understanding that business a bit more where if you're an

business a bit more where if you're an business a bit more where if you're an SEO affiliate then you're gonna maybe

SEO affiliate then you're gonna maybe SEO affiliate then you're gonna maybe use tools like H reps to find out hey

use tools like H reps to find out hey use tools like H reps to find out hey the homepage isn't the the the best spot

the homepage isn't the the the best spot the homepage isn't the the the best spot it could actually be the inner page or

it could actually be the inner page or it could actually be the inner page or maybe even the blog posts where a lot of

maybe even the blog posts where a lot of maybe even the blog posts where a lot of conversions can happen yeah yeah totally

conversions can happen yeah yeah totally conversions can happen yeah yeah totally so yeah you got

so yeah you got so yeah you got to absolutely so I want to go into

to absolutely so I want to go into to absolutely so I want to go into another question which is you gave me an

another question which is you gave me an another question which is you gave me an Insight previously which was like it was

Insight previously which was like it was Insight previously which was like it was kind of like a challenge of like what kind of like a challenge of like what kind of like a challenge of like what could Affiliates do to get started and

could Affiliates do to get started and could Affiliates do to get started and you had a suggestion that people should

you had a suggestion that people should you had a suggestion that people should or should consider partnering up with

or should consider partnering up with or should consider partnering up with the local business owner in that Niche

the local business owner in that Niche the local business owner in that Niche or something in the brick and mortar or something in the brick and mortar or something in the brick and mortar business so I wondered if you could

business so I wondered if you could business so I wondered if you could elaborate on that yeah so with regards

elaborate on that yeah so with regards elaborate on that yeah so with regards to that so look if you are um thinking

to that so look if you are um thinking to that so look if you are um thinking of becoming an affiliate getting into

of becoming an affiliate getting into of becoming an affiliate getting into the affiliate marketing space in 2024

the affiliate marketing space in 2024 the affiliate marketing space in 2024 and you are not an expert in your

and you are not an expert in your and you are not an expert in your industry but you know you want to you

industry but you know you want to you industry but you know you want to you want to you want to uh start a website

want to you want to uh start a website want to you want to uh start a website in a specific Niche that you're you know

in a specific Niche that you're you know in a specific Niche that you're you know you're fascinated by but you're not an

you're fascinated by but you're not an you're fascinated by but you're not an actual expert actual expert actual expert in you've got to bring on experts on

in you've got to bring on experts on in you've got to bring on experts on board right so the easiest way is to

board right so the easiest way is to board right so the easiest way is to just partner up with someone local that

just partner up with someone local that just partner up with someone local that actually has that industry experience

actually has that industry experience actually has that industry experience you can leverage their brick and mortar

you can leverage their brick and mortar you can leverage their brick and mortar um location so that that that that ties

um location so that that that that ties um location so that that that that ties into eat you know they probably have a

into eat you know they probably have a into eat you know they probably have a Google my business or Google business

Google my business or Google business Google my business or Google business page with reviews great that's another

page with reviews great that's another page with reviews great that's another eat signal so you've got all these like

eat signal so you've got all these like eat signal so you've got all these like you've got all these trust signals in

you've got all these trust signals in you've got all these trust signals in place already by partnering up with the

place already by partnering up with the place already by partnering up with the local experts so let's say if you're

local experts so let's say if you're local experts so let's say if you're like if you want to review kayaks on

like if you want to review kayaks on like if you want to review kayaks on your on your you know your new blog or

your on your you know your new blog or your on your you know your new blog or whatever your affiliate blog why not

whatever your affiliate blog why not whatever your affiliate blog why not partner up with like a kayak rental

partner up with like a kayak rental partner up with like a kayak rental company that's like local and you can

company that's like local and you can company that's like local and you can talk to that business own owner probably

talk to that business own owner probably talk to that business own owner probably has a ton of experience with you know

has a ton of experience with you know has a ton of experience with you know working with all these different kayaks

working with all these different kayaks working with all these different kayaks and kayak Brands and and whatnot so when

and kayak Brands and and whatnot so when and kayak Brands and and whatnot so when you are publishing your you know when

you are publishing your you know when you are publishing your you know when you're reviewing like different kayaks

you're reviewing like different kayaks you're reviewing like different kayaks and whatnot you can actually talk to and whatnot you can actually talk to and whatnot you can actually talk to that local expert um the business owner

that local expert um the business owner that local expert um the business owner and get their specific feedback that you

and get their specific feedback that you and get their specific feedback that you can incorporate that that's not found

can incorporate that that's not found can incorporate that that's not found anywhere on the web that's not being

anywhere on the web that's not being anywhere on the web that's not being regurgitated by all of your competitors

regurgitated by all of your competitors regurgitated by all of your competitors that helps you uh you know uh capture

that helps you uh you know uh capture that helps you uh you know uh capture that unique value and unique perspective

that unique value and unique perspective that unique value and unique perspective that no one else is doing and that's

that no one else is doing and that's that no one else is doing and that's going to help you stand out in the sea

going to help you stand out in the sea going to help you stand out in the sea of affiliate content that's that's

of affiliate content that's that's of affiliate content that's that's that's on the web right now um because

that's on the web right now um because that's on the web right now um because you really you know you've got to you've you really you know you've got to you've you really you know you've got to you've got to you've got to go the extra mile

got to you've got to go the extra mile got to you've got to go the extra mile now you can't just you know just just

now you can't just you know just just now you can't just you know just just publish all the stuff that that your

publish all the stuff that that your publish all the stuff that that your competitors are publishing and think

competitors are publishing and think competitors are publishing and think that you're going to rank because it's that you're going to rank because it's that you're going to rank because it's not going to happen like now it it's

not going to happen like now it it's not going to happen like now it it's harder harder than ever really to to to

harder harder than ever really to to to harder harder than ever really to to to enter the space youve got to do it right

enter the space youve got to do it right enter the space youve got to do it right you got yeah I I think it all comes back

you got yeah I I think it all comes back you got yeah I I think it all comes back to qual quality and this concept that

to qual quality and this concept that to qual quality and this concept that you know the 1% will do the right things

you know the 1% will do the right things you know the 1% will do the right things but uh that just makes it better for the

but uh that just makes it better for the but uh that just makes it better for the 1% when 99% aren't willing to do the

1% when 99% aren't willing to do the 1% when 99% aren't willing to do the extra work including the work you do in

extra work including the work you do in extra work including the work you do in digital digital digital PR yeah no absolutely but think about it

PR yeah no absolutely but think about it PR yeah no absolutely but think about it longterm like you need to build a brand

longterm like you need to build a brand longterm like you need to build a brand you know build a brand right now SG is

you know build a brand right now SG is you know build a brand right now SG is on the horizon we don't know what's on the horizon we don't know what's on the horizon we don't know what's going to happen when you know Google

going to happen when you know Google going to happen when you know Google releases this you know it makes this a

releases this you know it makes this a releases this you know it makes this a default um and you know organic traffic

default um and you know organic traffic default um and you know organic traffic it it's getting harder and harder to get

it it's getting harder and harder to get it it's getting harder and harder to get organic traffic just you know because

organic traffic just you know because organic traffic just you know because you've got you know you've got ads you've got you know you've got ads you've got you know you've got ads you've got people also ask now you have

you've got people also ask now you have you've got people also ask now you have the ugc like forums and everything

the ugc like forums and everything the ugc like forums and everything everything's getting pushed to the everything's getting pushed to the everything's getting pushed to the bottom so that little sliver of organic

bottom so that little sliver of organic bottom so that little sliver of organic traffic that you can capture well you

traffic that you can capture well you traffic that you can capture well you better make that you better turn turn

better make that you better turn turn better make that you better turn turn those visitors into your loyal ra you

those visitors into your loyal ra you those visitors into your loyal ra you know raving fans that love you and the

know raving fans that love you and the know raving fans that love you and the way to do that is by being an authority

way to do that is by being an authority way to do that is by being an authority and being um authentic to uh uh being a

and being um authentic to uh uh being a and being um authentic to uh uh being a brand right and that ties back into dig

brand right and that ties back into dig brand right and that ties back into dig ual PR again Brands get featured in the

ual PR again Brands get featured in the ual PR again Brands get featured in the media be a brand uh uh build a loyal

media be a brand uh uh build a loyal media be a brand uh uh build a loyal following diversify your traffic

following diversify your traffic following diversify your traffic channels as well um get on YouTube get

channels as well um get on YouTube get channels as well um get on YouTube get you know do videos and whatnot explore

you know do videos and whatnot explore you know do videos and whatnot explore social media don't just rely on Google

social media don't just rely on Google social media don't just rely on Google for your your traffic because that can

for your your traffic because that can for your your traffic because that can get wiped out in an instant um develop

get wiped out in an instant um develop get wiped out in an instant um develop that brand voice the authentic brand

that brand voice the authentic brand that brand voice the authentic brand voice um and now you know everyone's

voice um and now you know everyone's voice um and now you know everyone's doing AI content pushing it and mass

doing AI content pushing it and mass doing AI content pushing it and mass every it's it's all

every it's it's all every it's it's all so now is a time to differentiate

so now is a time to differentiate so now is a time to differentiate yourself and I'm not saying AI generated

yourself and I'm not saying AI generated yourself and I'm not saying AI generated content is bad you can use it but use it

content is bad you can use it but use it content is bad you can use it but use it wisely and maintain develop a strong

wisely and maintain develop a strong wisely and maintain develop a strong brand a brand voice um something that

brand a brand voice um something that brand a brand voice um something that people will resonate with and they will

people will resonate with and they will people will resonate with and they will remember you and they're going to go

remember you and they're going to go remember you and they're going to go back and search for you in Google and go

back and search for you in Google and go back and search for you in Google and go to your website return visitors return

to your website return visitors return to your website return visitors return visitors what does that show Google you

visitors what does that show Google you visitors what does that show Google you have loyal fans people are going back to

have loyal fans people are going back to have loyal fans people are going back to your website that ties back in again

your website that ties back in again your website that ties back in again into brand brand signals so everything's

into brand brand signals so everything's into brand brand signals so everything's like you know it fuels itself so build a

like you know it fuels itself so build a like you know it fuels itself so build a brand guys take go the extra mile it's

brand guys take go the extra mile it's brand guys take go the extra mile it's worth it and then these algorithm

worth it and then these algorithm worth it and then these algorithm updates then won't be like oh my God you

updates then won't be like oh my God you updates then won't be like oh my God you know I I my side died overnight that's

know I I my side died overnight that's know I I my side died overnight that's not going to be a problem anymore if you

not going to be a problem anymore if you not going to be a problem anymore if you think longterm and if you think like a

think longterm and if you think like a think longterm and if you think like a brand that's that's my advice so lead

brand that's that's my advice so lead brand that's that's my advice so lead since we You' mentioned AI what are the

since we You' mentioned AI what are the since we You' mentioned AI what are the ways in which AI can help with

ways in which AI can help with ways in which AI can help with PR yeah so AI can you know Pat GPT gosh

PR yeah so AI can you know Pat GPT gosh PR yeah so AI can you know Pat GPT gosh like we use it every day for so many

like we use it every day for so many like we use it every day for so many different purposes but we use it as an

different purposes but we use it as an different purposes but we use it as an assistant okay so we we um if we need to

assistant okay so we we um if we need to assistant okay so we we um if we need to uh let's say come up with like different

uh let's say come up with like different uh let's say come up with like different ideas sometimes I mean our brainstorming

ideas sometimes I mean our brainstorming ideas sometimes I mean our brainstorming process is like it it's its own process

process is like it it's its own process process is like it it's its own process right but sometimes like we'll we'll

right but sometimes like we'll we'll right but sometimes like we'll we'll like go to chat GPT and say okay well

like go to chat GPT and say okay well like go to chat GPT and say okay well we've got all these different ideas what

we've got all these different ideas what we've got all these different ideas what do you you know play the role of a

do you you know play the role of a do you you know play the role of a journalist you're a journalist uh

journalist you're a journalist uh journalist you're a journalist uh writing on behalf of this major consumer

writing on behalf of this major consumer writing on behalf of this major consumer news media Outlet tell what do you think

news media Outlet tell what do you think news media Outlet tell what do you think about this story would you feature it

about this story would you feature it about this story would you feature it and then so we role play with chat gbt

and then so we role play with chat gbt and then so we role play with chat gbt and then we tell it to give us all the

and then we tell it to give us all the and then we tell it to give us all the reasons why or why not it would it would

reasons why or why not it would it would reasons why or why not it would it would feature our campaign and then it's

feature our campaign and then it's feature our campaign and then it's really cool like it you get all these

really cool like it you get all these really cool like it you get all these like talking points and pros and cons

like talking points and pros and cons like talking points and pros and cons about your you know your your campaign

about your you know your your campaign about your you know your your campaign idea and that can kind of get you

idea and that can kind of get you idea and that can kind of get you thinking like is this going to actually thinking like is this going to actually thinking like is this going to actually be newsworthy or not um you can use it

be newsworthy or not um you can use it be newsworthy or not um you can use it as your assistant you can use it to

as your assistant you can use it to as your assistant you can use it to analyze data too it's becoming better

analyze data too it's becoming better analyze data too it's becoming better doing that um yeah there's so many

doing that um yeah there's so many doing that um yeah there's so many different ways it's really your different ways it's really your different ways it's really your marketing assistant your digital PR

marketing assistant your digital PR marketing assistant your digital PR assistant you prompted to do whatever

assistant you prompted to do whatever assistant you prompted to do whatever you want it to do yeah I love hearing

you want it to do yeah I love hearing you want it to do yeah I love hearing that because I mean the more I hear

that because I mean the more I hear that because I mean the more I hear about creative ways of using it it just

about creative ways of using it it just about creative ways of using it it just gives ideas like for example I've been

gives ideas like for example I've been gives ideas like for example I've been challenging chat GPT to help me make

challenging chat GPT to help me make challenging chat GPT to help me make certain decisions so I say what would

certain decisions so I say what would certain decisions so I say what would you do and it doesn't give you the

you do and it doesn't give you the you do and it doesn't give you the decision but it gives you a lot of decision but it gives you a lot of decision but it gives you a lot of points which uh in my case I found

points which uh in my case I found points which uh in my case I found points I haven't even considered I'm

points I haven't even considered I'm points I haven't even considered I'm like wow this is is pretty powerful and

like wow this is is pretty powerful and like wow this is is pretty powerful and that's exactly what it what it's great

that's exactly what it what it's great that's exactly what it what it's great at you know it gets you thinking but

at you know it gets you thinking but at you know it gets you thinking but that's where that's why it's a tool

that's where that's why it's a tool that's where that's why it's a tool don't let it replace your own logic your

don't let it replace your own logic your don't let it replace your own logic your own brain your own mind your own

own brain your own mind your own own brain your own mind your own creativity don't become over reliant on

creativity don't become over reliant on creativity don't become over reliant on these tools um just just use them to

these tools um just just use them to these tools um just just use them to spark you know some ideas and then get

spark you know some ideas and then get spark you know some ideas and then get to thinking yourself so just that that's

to thinking yourself so just that that's to thinking yourself so just that that's my that's my my that's my my that's my advice so one one pattern I've noticed

advice so one one pattern I've noticed advice so one one pattern I've noticed with a lot of the SEO guests I've

with a lot of the SEO guests I've with a lot of the SEO guests I've interviewed that have affiliate sites

interviewed that have affiliate sites interviewed that have affiliate sites would you say being an SEO consultant

would you say being an SEO consultant would you say being an SEO consultant makes you a good affiliate and then

makes you a good affiliate and then makes you a good affiliate and then because you're a an affiliate that makes

because you're a an affiliate that makes because you're a an affiliate that makes you a better SEO

you a better SEO you a better SEO consultant I think it's it's yeah it

consultant I think it's it's yeah it consultant I think it's it's yeah it goes hand in hand I mean you you have to

goes hand in hand I mean you you have to goes hand in hand I mean you you have to if you're if you want to do affiliate

if you're if you want to do affiliate if you're if you want to do affiliate marketing right you need to be good at

marketing right you need to be good at marketing right you need to be good at SEO it's like it's it's it's it just

SEO it's like it's it's it's it just SEO it's like it's it's it's it just goes hand in hand it's it's logical to

goes hand in hand it's it's logical to goes hand in hand it's it's logical to me I think so would would you say maybe

me I think so would would you say maybe me I think so would would you say maybe as a recommendation like going full

as a recommendation like going full as a recommendation like going full circle back to the question of how would

circle back to the question of how would circle back to the question of how would an affiliate get started and sometimes I

an affiliate get started and sometimes I an affiliate get started and sometimes I wonder if maybe even trying to be a

wonder if maybe even trying to be a wonder if maybe even trying to be a consultant like you need experience

consultant like you need experience consultant like you need experience before you can be a consultant but

before you can be a consultant but before you can be a consultant but sometimes when you go down the path of sometimes when you go down the path of sometimes when you go down the path of trying to do Consulting you're like I'm

trying to do Consulting you're like I'm trying to do Consulting you're like I'm going to work to solve a problem for

going to work to solve a problem for going to work to solve a problem for someone and then once you gain that someone and then once you gain that someone and then once you gain that experience you now have basic aay

experience you now have basic aay experience you now have basic aay business you know what absolutely and

business you know what absolutely and business you know what absolutely and it's really funny that you bring that up

it's really funny that you bring that up it's really funny that you bring that up because lately I've been you know I'm

because lately I've been you know I'm because lately I've been you know I'm I'm part of all these different SEO

I'm part of all these different SEO I'm part of all these different SEO groups on Facebook and Linkedin and

groups on Facebook and Linkedin and groups on Facebook and Linkedin and whatnot and people have gotten um you

whatnot and people have gotten um you whatnot and people have gotten um you know hammered by the h the the hcu

know hammered by the h the the hcu know hammered by the h the the hcu update right and I've been just kind of

update right and I've been just kind of update right and I've been just kind of like hey yeah let me take a look at your

like hey yeah let me take a look at your like hey yeah let me take a look at your content and offer you my my tips I I've

content and offer you my my tips I I've content and offer you my my tips I I've been like just doing like short five 10

been like just doing like short five 10 been like just doing like short five 10 minute videos just um you know people

minute videos just um you know people minute videos just um you know people are sending me their content and then

are sending me their content and then are sending me their content and then I'm like kind of just uh reviewing it

I'm like kind of just uh reviewing it I'm like kind of just uh reviewing it and analyzing it in in in like just um

and analyzing it in in in like just um and analyzing it in in in like just um you know like as a reader right of of

you know like as a reader right of of you know like as a reader right of of like a a reader with no um ties to that

like a a reader with no um ties to that like a a reader with no um ties to that particular brand but just a very uh

particular brand but just a very uh particular brand but just a very uh unbiased provide them with very unbiased

unbiased provide them with very unbiased unbiased provide them with very unbiased opinions and then I send that back to opinions and then I send that back to opinions and then I send that back to them and it's all free it's them and it's all free it's them and it's all free it's complimentary but in I'm I'm learning

complimentary but in I'm I'm learning complimentary but in I'm I'm learning too like I'm like learning along the way

too like I'm like learning along the way too like I'm like learning along the way and I'm seeing what's what's good I'm

and I'm seeing what's what's good I'm and I'm seeing what's what's good I'm seeing what's not good what could be

seeing what's not good what could be seeing what's not good what could be improved and that's helping me it's

improved and that's helping me it's improved and that's helping me it's helping them and everyone wins and

helping them and everyone wins and helping them and everyone wins and you're that's how you can build

you're that's how you can build you're that's how you can build experience you know do things that add

experience you know do things that add experience you know do things that add value to others um and then just be

value to others um and then just be value to others um and then just be helpful and then you in turn you're

helpful and then you in turn you're helpful and then you in turn you're going to learn so many things yourself

going to learn so many things yourself going to learn so many things yourself yeah it's a great Insight because I I

yeah it's a great Insight because I I yeah it's a great Insight because I I haven't done a lot of that myself but I haven't done a lot of that myself but I haven't done a lot of that myself but I started doing it recently where said

started doing it recently where said started doing it recently where said okay you know I used to do do affiliate

okay you know I used to do do affiliate okay you know I used to do do affiliate coaching and you know I've offered some

coaching and you know I've offered some coaching and you know I've offered some Audits and like you know I don't live

Audits and like you know I don't live Audits and like you know I don't live and breed SEO the way you do where you

and breed SEO the way you do where you and breed SEO the way you do where you spend way more time than I would but it

spend way more time than I would but it spend way more time than I would but it challenges me so if I don't have an challenges me so if I don't have an challenges me so if I don't have an answer I know I have to go do the answer I know I have to go do the answer I know I have to go do the research and dig and find an answer or

research and dig and find an answer or research and dig and find an answer or at least back up the research of why I

at least back up the research of why I at least back up the research of why I think something might be true and um I I

think something might be true and um I I think something might be true and um I I do think you're right it's uh it's

do think you're right it's uh it's do think you're right it's uh it's helpful I gain a lot from it and the

helpful I gain a lot from it and the helpful I gain a lot from it and the people I help I mean I'm I'm trying to

people I help I mean I'm I'm trying to people I help I mean I'm I'm trying to help Affiliates yeah and then you build

help Affiliates yeah and then you build help Affiliates yeah and then you build your network that way too and then your network that way too and then your network that way too and then people are going to remember you like

people are going to remember you like people are going to remember you like hey this so and so you know help me out

hey this so and so you know help me out hey this so and so you know help me out and you know maybe they they'll refer

and you know maybe they they'll refer and you know maybe they they'll refer you to a client that you can work with

you to a client that you can work with you to a client that you can work with so it's just it's a matter of just like

so it's just it's a matter of just like so it's just it's a matter of just like yeah just just diving in and helping

yeah just just diving in and helping yeah just just diving in and helping people out and providing value and then

people out and providing value and then people out and providing value and then you know and and it just pays for itself

you know and and it just pays for itself you know and and it just pays for itself in the end you know but don't expect

in the end you know but don't expect in the end you know but don't expect anything in return but it just so

anything in return but it just so anything in return but it just so happens that most of the time you do get

happens that most of the time you do get happens that most of the time you do get something which is nice and what do you

something which is nice and what do you something which is nice and what do you see of the future of affiliate marketing

see of the future of affiliate marketing see of the future of affiliate marketing as it intersects with business

as it intersects with business as it intersects with business intelligence um well um the future of

intelligence um well um the future of intelligence um well um the future of ail I mean you I think you just need to

ail I mean you I think you just need to ail I mean you I think you just need to yeah you need to uh you need to be

yeah you need to uh you need to be yeah you need to uh you need to be really on top of all your numbers all

really on top of all your numbers all really on top of all your numbers all your uh the stats everything like be

your uh the stats everything like be your uh the stats everything like be think as a business think as you know

think as a business think as you know think as a business think as you know how can I improve my business how can I

how can I improve my business how can I how can I improve my business how can I get more conversions what can I do test

get more conversions what can I do test get more conversions what can I do test things out have that visibility look at

things out have that visibility look at things out have that visibility look at all the data on an ongoing basis uh make

all the data on an ongoing basis uh make all the data on an ongoing basis uh make decisions test things out um yeah always

decisions test things out um yeah always decisions test things out um yeah always always test always um but just you know

always test always um but just you know always test always um but just you know with with stats always be aware of where

with with stats always be aware of where with with stats always be aware of where you're at right now um and have that

you're at right now um and have that you're at right now um and have that that visibility into your business know

that visibility into your business know that visibility into your business know your numbers uh think about like

your numbers uh think about like your numbers uh think about like profitability like am I you know I'm

profitability like am I you know I'm profitability like am I you know I'm investing so and so much into my content

investing so and so much into my content investing so and so much into my content this month how much money am I actually

this month how much money am I actually this month how much money am I actually getting back from this like what where

getting back from this like what where getting back from this like what where can you know how can I become more

can you know how can I become more can you know how can I become more profitable as a business as a brand um

profitable as a business as a brand um profitable as a business as a brand um that's kind of like I guess what my

that's kind of like I guess what my that's kind of like I guess what my train of thought is regarding that yeah

train of thought is regarding that yeah train of thought is regarding that yeah it's it's good summary points which is

it's it's good summary points which is it's it's good summary points which is always be testing I mean I know so many

always be testing I mean I know so many always be testing I mean I know so many seos that say that and I think the theme

seos that say that and I think the theme seos that say that and I think the theme of this uh this uh interview has really

of this uh this uh interview has really of this uh this uh interview has really been full circle about branding where

been full circle about branding where been full circle about branding where you know when you do digital PR it's

you know when you do digital PR it's you know when you do digital PR it's like like I said at the very beginning I

like like I said at the very beginning I like like I said at the very beginning I never really thought about it as more never really thought about it as more never really thought about it as more brand building I thought it as more link

brand building I thought it as more link brand building I thought it as more link building but I think with what you do

building but I think with what you do building but I think with what you do you're actually separating yourselves

you're actually separating yourselves you're actually separating yourselves from the the army or the Sea of Link

from the the army or the Sea of Link from the the army or the Sea of Link Builders out there that that's all they

Builders out there that that's all they Builders out there that that's all they just focus on it's just onedimensional

just focus on it's just onedimensional just focus on it's just onedimensional link building but I think uh I think

link building but I think uh I think link building but I think uh I think you're right about uh building a brand

you're right about uh building a brand you're right about uh building a brand this is going to lead to that better

this is going to lead to that better this is going to lead to that better stats the better data it's you can focus

stats the better data it's you can focus stats the better data it's you can focus on one thing and you're still gonna get on one thing and you're still gonna get on one thing and you're still gonna get you're gonna get that end result exactly

you're gonna get that end result exactly you're gonna get that end result exactly absolutely you nailed it Gabriela thanks

absolutely you nailed it Gabriela thanks absolutely you nailed it Gabriela thanks for doing this uh how can people get a

for doing this uh how can people get a for doing this uh how can people get a hold of you yeah they can uh go to my

hold of you yeah they can uh go to my hold of you yeah they can uh go to my website bright Valle marketing.com or

website bright Valle marketing.com or website bright Valle marketing.com or just reach out to me directly

just reach out to me directly just reach out to me directly Gabby bright valy marketing.com so the

Gabby bright valy marketing.com so the Gabby bright valy marketing.com so the easiest way and you can get that

easiest way and you can get that easiest way and you can get that information in the show notes thank you

information in the show notes thank you information in the show notes thank you so much for doing this well thank you so

so much for doing this well thank you so so much for doing this well thank you so much thank you for tuning in to the

much thank you for tuning in to the much thank you for tuning in to the affiliate bi podcast I'd like to take

affiliate bi podcast I'd like to take affiliate bi podcast I'd like to take this time to ask for a small favor to

this time to ask for a small favor to this time to ask for a small favor to leave a raing and review wherever you

leave a raing and review wherever you leave a raing and review wherever you listen to your podcast that helps us

listen to your podcast that helps us listen to your podcast that helps us expand our reach to rank higher in

expand our reach to rank higher in expand our reach to rank higher in podcast directories and reach more