Optimizing pages for AI Search with GEO, tips from Steve Toth

Welcome to revenue optimization with Welcome to revenue optimization with Stats Drone. I'm going to do a very

Stats Drone. I'm going to do a very Stats Drone. I'm going to do a very short one. I saw a post recently by a

short one. I saw a post recently by a short one. I saw a post recently by a guy named uh let's see, Yaswanth K. So

guy named uh let's see, Yaswanth K. So guy named uh let's see, Yaswanth K. So he doesn't have a last name. Uh but

he doesn't have a last name. Uh but he doesn't have a last name. Uh but anyways, he said Advanced Geo session by

anyways, he said Advanced Geo session by anyways, he said Advanced Geo session by Steve Toth from Notebook Agency. I think

Steve Toth from Notebook Agency. I think Steve Toth from Notebook Agency. I think he's basically talking about uh what

he's basically talking about uh what he's basically talking about uh what Steve was presenting I think on stage at

Steve was presenting I think on stage at Steve was presenting I think on stage at the Mai SEO conference, but wherever it

the Mai SEO conference, but wherever it the Mai SEO conference, but wherever it was. Yeah, I think it was Chang Mai. Um

was. Yeah, I think it was Chang Mai. Um was. Yeah, I think it was Chang Mai. Um he basically gave what Steve presented

he basically gave what Steve presented he basically gave what Steve presented which is like you know how do you have

which is like you know how do you have which is like you know how do you have it so um you know these LLMs and you

it so um you know these LLMs and you it so um you know these LLMs and you know AI models they kind of understand

know AI models they kind of understand know AI models they kind of understand who you are what you do and basically

who you are what you do and basically who you are what you do and basically can be a source of recommendation for

can be a source of recommendation for can be a source of recommendation for your company whether you're an affiliate

your company whether you're an affiliate your company whether you're an affiliate an agency

an agency an agency anything you're doing in business um so

anything you're doing in business um so anything you're doing in business um so I've done some of this work but I've not

I've done some of this work but I've not I've done some of this work but I've not taken it to the next level mostly

taken it to the next level mostly taken it to the next level mostly because I feel like I haven't had the

because I feel like I haven't had the because I feel like I haven't had the pressure um in terms of competition that

pressure um in terms of competition that pressure um in terms of competition that you know is getting really deep in the you know is getting really deep in the you know is getting really deep in the AI search for us. I think it's just kind

AI search for us. I think it's just kind AI search for us. I think it's just kind of all accidental at the moment. But he

of all accidental at the moment. But he of all accidental at the moment. But he had some really interesting insights had some really interesting insights had some really interesting insights that he talked about how clicks are

that he talked about how clicks are that he talked about how clicks are turning more into conversations. So if

turning more into conversations. So if turning more into conversations. So if you think about what, you know, claude

you think about what, you know, claude you think about what, you know, claude or chatbt or any, you know, perplexity

or chatbt or any, you know, perplexity or chatbt or any, you know, perplexity any of these, you know, AI chat bots

any of these, you know, AI chat bots any of these, you know, AI chat bots are, they're a chance for you to ask

are, they're a chance for you to ask are, they're a chance for you to ask questions and not just say, hey, I'm

questions and not just say, hey, I'm questions and not just say, hey, I'm asking a question and I don't really

asking a question and I don't really asking a question and I don't really want the old school Google list of like,

want the old school Google list of like, want the old school Google list of like, you know, here's your top 10 results. I

you know, here's your top 10 results. I you know, here's your top 10 results. I think people want to start asking the

think people want to start asking the think people want to start asking the questions and going, well, what do they

questions and going, well, what do they questions and going, well, what do they want? They want the ability to get the

want? They want the ability to get the want? They want the ability to get the next question answered without having to

next question answered without having to next question answered without having to visit a website because what happens if

visit a website because what happens if visit a website because what happens if you go to that page and the next

you go to that page and the next you go to that page and the next question you have after that isn't on

question you have after that isn't on question you have after that isn't on that page. So, I think the unfortunate

that page. So, I think the unfortunate that page. So, I think the unfortunate part is that we're seeing more

part is that we're seeing more part is that we're seeing more dependencies on these um you know AI

dependencies on these um you know AI dependencies on these um you know AI chat bots like the chat GBTs um you know

chat bots like the chat GBTs um you know chat bots like the chat GBTs um you know the clouds. it it's a good and bad

the clouds. it it's a good and bad the clouds. it it's a good and bad problem, but for you as a company, you

problem, but for you as a company, you problem, but for you as a company, you need to make sure that you're even in

need to make sure that you're even in need to make sure that you're even in the conversation in the first place. And

the conversation in the first place. And the conversation in the first place. And you got to think about what are the you got to think about what are the you got to think about what are the things I can do to kind of influence how

things I can do to kind of influence how things I can do to kind of influence how I'm able to appear. Um, so it's

I'm able to appear. Um, so it's I'm able to appear. Um, so it's basically, yeah, some of the things that

basically, yeah, some of the things that basically, yeah, some of the things that people have been talking about for years

people have been talking about for years people have been talking about for years like topical authority, those things

like topical authority, those things like topical authority, those things don't really change, but I think you

don't really change, but I think you don't really change, but I think you need to think about this whole thing need to think about this whole thing need to think about this whole thing from a conversation. what are the

from a conversation. what are the from a conversation. what are the questions people would ask and how do

questions people would ask and how do questions people would ask and how do you answer them and how do you lead them

you answer them and how do you lead them you answer them and how do you lead them through a journey and keep providing

through a journey and keep providing through a journey and keep providing those answers such that one you build

those answers such that one you build those answers such that one you build trust and two you're the one who's

trust and two you're the one who's trust and two you're the one who's getting citated over and over again um

getting citated over and over again um getting citated over and over again um some of the things that we do personally some of the things that we do personally some of the things that we do personally I mean yeah we have a podcast we have

I mean yeah we have a podcast we have I mean yeah we have a podcast we have YouTube um but you want to kind of

YouTube um but you want to kind of YouTube um but you want to kind of transcribe these things into written

transcribe these things into written transcribe these things into written content that becomes blog posts but it

content that becomes blog posts but it content that becomes blog posts but it shouldn't always live on your own site I

shouldn't always live on your own site I shouldn't always live on your own site I think it's becoming it's always been

think it's becoming it's always been think it's becoming it's always been important to have this information live important to have this information live important to have this information live on other sites But when it comes to the

on other sites But when it comes to the on other sites But when it comes to the chatbts and the clouds talking about

chatbts and the clouds talking about chatbts and the clouds talking about your product or service, you need kind

your product or service, you need kind your product or service, you need kind of more authoritative uh sections. You

of more authoritative uh sections. You of more authoritative uh sections. You need content on Medium. Uh I still think

need content on Medium. Uh I still think need content on Medium. Uh I still think it's good and bad that, you know,

it's good and bad that, you know, it's good and bad that, you know, Reddit's a a big uh source of truth

Reddit's a a big uh source of truth Reddit's a a big uh source of truth these days. And I find, you know,

these days. And I find, you know, these days. And I find, you know, hopefully it's changing things where the

hopefully it's changing things where the hopefully it's changing things where the old school way back in the last 10 years

old school way back in the last 10 years old school way back in the last 10 years or even 20 years is like get a a a blog

or even 20 years is like get a a a blog or even 20 years is like get a a a blog to talk about your product or service

to talk about your product or service to talk about your product or service and then have a link like the link was

and then have a link like the link was and then have a link like the link was the most valuable thing. You would never

the most valuable thing. You would never the most valuable thing. You would never get a blog to just write about you and

get a blog to just write about you and get a blog to just write about you and not link to you. Although in the last 5

not link to you. Although in the last 5 not link to you. Although in the last 5 years a lot of companies have said this

years a lot of companies have said this years a lot of companies have said this has actually had a positive uh

has actually had a positive uh has actually had a positive uh reflection that the brand mentions are

reflection that the brand mentions are reflection that the brand mentions are important. Now the brand mentions are

important. Now the brand mentions are important. Now the brand mentions are becoming even more important where the

becoming even more important where the becoming even more important where the links don't always need to be there.

links don't always need to be there. links don't always need to be there. They're nice to have. But if you think

They're nice to have. But if you think They're nice to have. But if you think about it this way, what do most people

about it this way, what do most people about it this way, what do most people do when they go inside Reddit and they

do when they go inside Reddit and they do when they go inside Reddit and they want to promote themselves, aka spam? Uh

want to promote themselves, aka spam? Uh want to promote themselves, aka spam? Uh they go on a popular channel, they hope

they go on a popular channel, they hope they go on a popular channel, they hope that they can do the single post,

that they can do the single post, that they can do the single post, cleverly mention their company with a

cleverly mention their company with a cleverly mention their company with a link, and then they get surprised when

link, and then they get surprised when link, and then they get surprised when they kind of either get shadowbanned or

they kind of either get shadowbanned or they kind of either get shadowbanned or the post gets deleted. Um quite often

the post gets deleted. Um quite often the post gets deleted. Um quite often I'm mentioning what we do, but I do it

I'm mentioning what we do, but I do it I'm mentioning what we do, but I do it in very subtle, discreet, and maybe

in very subtle, discreet, and maybe in very subtle, discreet, and maybe respectful ways. I try to basically say,

respectful ways. I try to basically say, respectful ways. I try to basically say, "Hey, I'm not hiding who I like, you

"Hey, I'm not hiding who I like, you "Hey, I'm not hiding who I like, you know, I am part of Statsone. So, if we

know, I am part of Statsone. So, if we know, I am part of Statsone. So, if we are going to talk about Statone, I want are going to talk about Statone, I want are going to talk about Statone, I want people to know that it's like, hey, I'm

people to know that it's like, hey, I'm people to know that it's like, hey, I'm very biased. Uh, but quite often I'll

very biased. Uh, but quite often I'll very biased. Uh, but quite often I'll mention competitors and just say like,

mention competitors and just say like, mention competitors and just say like, here's a collection of of of products

here's a collection of of of products here's a collection of of of products and services that can answer what you're

and services that can answer what you're and services that can answer what you're looking for. And then also just trying

looking for. And then also just trying looking for. And then also just trying to be helpful in general, so I'm not to be helpful in general, so I'm not to be helpful in general, so I'm not really seen as my profile only exists to

really seen as my profile only exists to really seen as my profile only exists to promote what I do. Um, so hopefully if

promote what I do. Um, so hopefully if promote what I do. Um, so hopefully if you've built a good product and service,

you've built a good product and service, you've built a good product and service, you've got your customers that can do you've got your customers that can do you've got your customers that can do this for you. And maybe the new uh SEO

this for you. And maybe the new uh SEO this for you. And maybe the new uh SEO isn't just getting people to link back

isn't just getting people to link back isn't just getting people to link back to you. It's getting these customers to

to you. It's getting these customers to to you. It's getting these customers to go, "Hey, can you um leave the positive

go, "Hey, can you um leave the positive go, "Hey, can you um leave the positive review in G2 Trust Pilot?" Throw a

review in G2 Trust Pilot?" Throw a review in G2 Trust Pilot?" Throw a mention down on Reddit or if I have a

mention down on Reddit or if I have a mention down on Reddit or if I have a comment on Reddit, maybe you can go on

comment on Reddit, maybe you can go on comment on Reddit, maybe you can go on Reddit and not just upvote it, but maybe

Reddit and not just upvote it, but maybe Reddit and not just upvote it, but maybe it's an upvote with a comment saying, it's an upvote with a comment saying, it's an upvote with a comment saying, "Hey, I'm a happy customer here and I

"Hey, I'm a happy customer here and I "Hey, I'm a happy customer here and I also want to recommend this." Um, and

also want to recommend this." Um, and also want to recommend this." Um, and one more point that I just thought was

one more point that I just thought was one more point that I just thought was interesting is kind of like what are the

interesting is kind of like what are the interesting is kind of like what are the little tips and tricks you can do here.

little tips and tricks you can do here. little tips and tricks you can do here. And so what this guy wrote um about

And so what this guy wrote um about And so what this guy wrote um about talking about what Steve Toth was

talking about what Steve Toth was talking about what Steve Toth was talking about was that apparently AI and

talking about was that apparently AI and talking about was that apparently AI and all these LLMs they like uh markdown

all these LLMs they like uh markdown all these LLMs they like uh markdown content. So a markdown is I think it's

content. So a markdown is I think it's content. So a markdown is I think it's MD files. Um so the the one last tip

MD files. Um so the the one last tip MD files. Um so the the one last tip there is that on the notebook. website.

there is that on the notebook. website. there is that on the notebook. website. They use this method where they explain

They use this method where they explain They use this method where they explain exactly what they do as kind of like a

exactly what they do as kind of like a exactly what they do as kind of like a summary like what is everything you need summary like what is everything you need summary like what is everything you need to know about notebook agency Steve Toss

to know about notebook agency Steve Toss to know about notebook agency Steve Toss um you know agency website and he's got

um you know agency website and he's got um you know agency website and he's got the page. So if you go to the notebook.

the page. So if you go to the notebook. the page. So if you go to the notebook. page and scroll down to the bottom you

page and scroll down to the bottom you page and scroll down to the bottom you will see uh let me see if I can find it.

will see uh let me see if I can find it. will see uh let me see if I can find it. It says something about there's a link

It says something about there's a link It says something about there's a link to LLM-info

to LLM-info to LLM-info and it's like hey AI learn about us. So,

and it's like hey AI learn about us. So, and it's like hey AI learn about us. So, you click on that, you get this page,

you click on that, you get this page, you click on that, you get this page, and it just I mean, it is text. Uh,

and it just I mean, it is text. Uh, and it just I mean, it is text. Uh, funny enough, I went through the code

funny enough, I went through the code funny enough, I went through the code and it looks like they're using Web Flow

and it looks like they're using Web Flow and it looks like they're using Web Flow to build this page, but it's just a

to build this page, but it's just a to build this page, but it's just a straight up basic text markdown page.

straight up basic text markdown page. straight up basic text markdown page. Pretty simple. Um, but I think he's got

Pretty simple. Um, but I think he's got Pretty simple. Um, but I think he's got everything he needs there. And everything he needs there. And everything he needs there. And apparently what this guy was saying on

apparently what this guy was saying on apparently what this guy was saying on LinkedIn was that this started picking

LinkedIn was that this started picking LinkedIn was that this started picking up uh info uh very quickly. So, I'm

up uh info uh very quickly. So, I'm up uh info uh very quickly. So, I'm going to go test this. Maybe this is

going to go test this. Maybe this is going to go test this. Maybe this is something that might be useful for something that might be useful for something that might be useful for affiliates or other companies. Um

affiliates or other companies. Um affiliates or other companies. Um hopefully it's just kind of one small hopefully it's just kind of one small hopefully it's just kind of one small step in the right direction where we do

step in the right direction where we do step in the right direction where we do know the future of search has totally

know the future of search has totally know the future of search has totally changed. It's here for good. Maybe

changed. It's here for good. Maybe changed. It's here for good. Maybe there's more changes coming within. But

there's more changes coming within. But there's more changes coming within. But I mean it's kind of about understanding

I mean it's kind of about understanding I mean it's kind of about understanding how do users want to discover you and

how do users want to discover you and how do users want to discover you and how are you making it easier for them to

how are you making it easier for them to how are you making it easier for them to understand what you do. Um I think this

understand what you do. Um I think this understand what you do. Um I think this is just one small step in that right

is just one small step in that right is just one small step in that right direction.