Kyle Roof joined John Wright on Revenue Optimization.
This episode had me writing lots of notes on looking at SEO data and building the right SEO dashboard for you. Kyle specifically has SEO courses dedicated to building dashboards and explains why every SEO should do it even though only 0.01% actually do it.
In this episode, John sits down with Kyle Roof, the mind behind Page Optimizer Pro, to unpack what’s really happening in SEO as AI reshapes the landscape. While many claim SEO is dying, Kyle argues the opposite: it’s evolving and those who understand the fundamentals are winning more than ever. They dive deep into why AI-generated content often fails to rank, what Google is actually rewarding in 2026, and why…