iGaming BI, Affiliate Analytics & the Cost of Bad Data with Lazar Petrov, iGsuite
In this episode, John Wright sits down with Lazar Petrov, founder of iGsuite, to unpack one of the most overlooked problems in iGaming — the massive gap between the data operators have and the data they actually need to make profitable decisions. Lazar shares his firsthand experience building affiliate software and working with operators across Europe, explaining why most affiliate platforms still lack real BI…