5 Reasons to Start a Podcast

Show: Revenue Optimization with StatsDrone
Episode: 5 Reasons to Start a Podcast
Host: John Wright
Published: Fri, 19 Apr 2024 09:57:00 +0000
Duration: 5:51

Speaker labels are a two-speaker split from pauses (host vs guest). Timestamps are `[HH:MM:SS]` from the episode audio. Light ASR; names and brands may need a pass.

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[00:00:01] John Wright: Welcome to the affiliate bi podcast brought to you by Stadthstrone. I'm your host John Wright and today I want to talk about the five benefits of podcasting and what it can do for you and your career. So I'm going to start with the first point and the first benefit, which is one learn from your guests. I can tell you in doing podcasting for well over a year that I've had some amazing guests come on to this show and just to name some of them Eli Schwartz, LeShay Lewis, Tom Hunt, Chris Walker, Gabrielle Covey, a whole bunch of really amazing people.

[00:00:40] John Wright: A lot of them in the SEO space and to be very honest, I just feel like if I had to pay these guests money just for their time, it would be well worth it. And some of these people actually do charge money for consulting. So when you do have a podcast, you're able to get your foot in the door and you're able just to get, you know, these knowledge, this knowledge and insight from your guests. The second benefit is basically networking. I can say that podcasting has opened up my network massively. It's opened it up just from having the guests alone. You got to imagine these guests that you're talking to, they're busy people. They're in demand.

[00:01:19] John Wright: I mean, imagine if I just emailed someone said, hey, can I get a half hour of your time? I want to pick your brain on something. They'd think you're crazy. And even just to try to set up any meeting is kind of really difficult. But when you come to them and say, I want to have you featured on my podcast talking about a subject that I know you're the expert in. Well, it benefits everyone. I mean, you're definitely giving a benefit to your guests and it simply opens the door for networking. And people see you as that network person and it's going to open up even more doors for people that do want to work with you. The third point is social media content.

[00:01:58] John Wright: I mean, we're in an age now where maybe a content is just eating up so much of the Internet that we're getting tired of it. And we are gravitating towards audio and video. And I mean, look at all these different podcasts and video platforms. They're the strongest channels. And when you want to think about what search is today, search is actually starting to move a little bit away from Google and it's starting to go on social media. I mean, people are asking questions on Reddit, on Quora. They're even doing it on maybe YouTube, but they're definitely doing it on TikTok. So social media content is definitely where it's at today.

[00:02:37] John Wright: And it's where you can actually capture a new audience where maybe the search space is a little saturated. The fourth point is I believe this is a stronger selling channel. People want to buy from people. And when you put yourself out there again, there's no content behind this. It's basically me talking and getting a chance to network with people. It just kind of brings people in. And I remember interviewing Matt Diggity and asked him about one of his go-to-market strategies for content, which is he produces amazing long form content that's got the topical authority, but it's authoritative. But he follows that up with a video.

[00:03:16] John Wright: And he says quite often the video channels actually do most of the heavy hitting when it comes to sales. So think about video as a different channel about how it's going to be a little different and why it's got more power. And the fifth one is basically stand out from the crowd. Anyone can write content. Content is pretty easy, but not everyone's willing to get uncomfortable, whether it's get in front of the camera and record a video or if it's just going to be recording audio. A lot of people still won't do that today. And I think a lot of it has to do with maybe it's insecurity. Maybe they want they feel like they need to be perfect before they get started.

[00:03:55] John Wright: Whereas for my personal take and my advice to other people is you're better off just getting started rather than waiting for you to be perfect at speaking or to be able to produce the best video or anything like that. So those are the main tips. And I just want to say that the amount of doors that a podcast can open is just beyond beneficial. I recommend it for anyone in the SaaS space. If you're a consultant of any type, it's a great way to get started. I know a lot of people that they don't have to do any outbound marketing. It all comes inbound once they have a podcast.

[00:04:32] John Wright: So there's just a lot of powerful benefits about using a different type of channel that does have a lot of viewers. But the quality of viewers that comes through is definitely a lot a lot shinier. So I just wanted to say those are the five benefits. I just want to go through them one more time. You get to learn from your guests. I mean, that's worth it on its own. Your networking from it is also worth it on its own. And that's two out of five that is just, you know, compounded interest. Social media content to be able to produce something where you can share it on multiple channels. And people are wanting the video content more than before.

[00:05:10] John Wright: Look at LinkedIn. You're seeing more videos and those get more engagement as well. You got a stronger selling channel and you get to stand up from the crowd. If you want to be different, if you want to be recognized, if you want to open up more doors and opportunities and more avenues for selling or whatever it is you're doing in marketing or SAS, you definitely want to consider podcasting. So once again, if you're listening to the show, I would greatly appreciate anything you can do, whether it's a rating or review, wherever you listen to your podcast that helps us rank better. And, you know, we're all about the rankings. So anything you can do, greatly appreciate it. And thanks so much.