How to Get Started with AI Powered SEO with Julian Goldie
About This Episode
Meet Julian Goldie who's a rising star in the SEO world. There are 3 things that I wanted to chat with Julian today and we covered AI content, YouTube as a content channel and using AI tools to automate more and more of your business.
More about Julian Goldie
Full Transcript
if you get me a choice and you're like if you get me a choice and you're like right Julian you got a choice to make as
right Julian you got a choice to make as right Julian you got a choice to make as much money as you can as an affiliate
much money as you can as an affiliate much money as you can as an affiliate with either YouTube or with a website on
with either YouTube or with a website on with either YouTube or with a website on Google I'm going to pick YouTube every
Google I'm going to pick YouTube every Google I'm going to pick YouTube every day of the week because it the traffic
day of the week because it the traffic day of the week because it the traffic converts so well it's very easy to
converts so well it's very easy to converts so well it's very easy to create content at scale with video if
create content at scale with video if create content at scale with video if you have the right processes so if you you have the right processes so if you you have the right processes so if you make it as efficient as possible then
make it as efficient as possible then make it as efficient as possible then you can create a lot of good quality you can create a lot of good quality you can create a lot of good quality video content and rank it pretty well so
video content and rank it pretty well so video content and rank it pretty well so you're not just getting that traffic for you're not just getting that traffic for you're not just getting that traffic for your video there your video there your video there but also if you do it in the right way
but also if you do it in the right way but also if you do it in the right way you can rank on Google too like for
you can rank on Google too like for you can rank on Google too like for example for me last year some months we
example for me last year some months we example for me last year some months we were getting a million views a month
were getting a million views a month were getting a million views a month from YouTube which is absolutely
from YouTube which is absolutely from YouTube which is absolutely outrageous and a lot of that traffic
outrageous and a lot of that traffic outrageous and a lot of that traffic actually came from Google search like actually came from Google search like actually came from Google search like 96% of it I would pick video every day
96% of it I would pick video every day 96% of it I would pick video every day of the week like converts better it's
of the week like converts better it's of the week like converts better it's great for eat it's great for building a
great for eat it's great for building a great for eat it's great for building a real brand it's great for showing you a
real brand it's great for showing you a real brand it's great for showing you a real person and in the age of AI just
real person and in the age of AI just real person and in the age of AI just differentiates your content from differentiates your content from differentiates your content from everyone everyone everyone else I'm John R and you're listening to
else I'm John R and you're listening to else I'm John R and you're listening to affiliate bi the business intelligence
affiliate bi the business intelligence affiliate bi the business intelligence and affiliate marketing podcast brought
and affiliate marketing podcast brought and affiliate marketing podcast brought to you by
to you by to you by stat welcome to the affiliate bi podcast
stat welcome to the affiliate bi podcast stat welcome to the affiliate bi podcast today we're chat chatting with Julian
today we're chat chatting with Julian today we're chat chatting with Julian Goldie he is a link Builder and the
Goldie he is a link Builder and the Goldie he is a link Builder and the founder of Goldie agency and I follow
founder of Goldie agency and I follow founder of Goldie agency and I follow his uh tweets on YouTube and they've C
his uh tweets on YouTube and they've C his uh tweets on YouTube and they've C captured a lot of uh tension around the
captured a lot of uh tension around the captured a lot of uh tension around the world I'm pretty sure we're going to
world I'm pretty sure we're going to world I'm pretty sure we're going to talk about Ai and some contacts Julian
talk about Ai and some contacts Julian talk about Ai and some contacts Julian welcome to the show thanks for having me
welcome to the show thanks for having me welcome to the show thanks for having me great to be here so I'm back from
great to be here so I'm back from great to be here so I'm back from Brighton and I was surprised and not
Brighton and I was surprised and not Brighton and I was surprised and not surprised to hear that uh people think
surprised to hear that uh people think surprised to hear that uh people think that Google's kind of lost the plot with
that Google's kind of lost the plot with that Google's kind of lost the plot with the quality of their product and I want
the quality of their product and I want the quality of their product and I want to get your take on that yeah super
to get your take on that yeah super to get your take on that yeah super interesting right now I saw like the interesting right now I saw like the interesting right now I saw like the stock price for example for alphab B
stock price for example for alphab B stock price for example for alphab B it's just going to the Moon right now it it's just going to the Moon right now it it's just going to the Moon right now it shows no sign of dropping I think that's
shows no sign of dropping I think that's shows no sign of dropping I think that's probably the biggest sign of of you know
probably the biggest sign of of you know probably the biggest sign of of you know how well they're doing I know certainly
how well they're doing I know certainly how well they're doing I know certainly in the SEO space we're all kind
in the SEO space we're all kind in the SEO space we're all kind of I I've seen a lot of negativity a lot
of I I've seen a lot of negativity a lot of I I've seen a lot of negativity a lot of tweets around you know talking about
of tweets around you know talking about of tweets around you know talking about how the results on the surface are not
how the results on the surface are not how the results on the surface are not that good I honestly think like if you
that good I honestly think like if you that good I honestly think like if you step away outside of the SEO bubble a
step away outside of the SEO bubble a step away outside of the SEO bubble a lot of people are not that upset with
lot of people are not that upset with lot of people are not that upset with the search the search the search results like for example Adam messaged
results like for example Adam messaged results like for example Adam messaged me yesterday and he was saying you know
me yesterday and he was saying you know me yesterday and he was saying you know search dtive experience has just come
search dtive experience has just come search dtive experience has just come out in Dubai where he is and so he's for
out in Dubai where he is and so he's for out in Dubai where he is and so he's for the first time ever he saw like these AI
the first time ever he saw like these AI the first time ever he saw like these AI generated results and usually personally
generated results and usually personally generated results and usually personally as an SEO I don't think they're that
as an SEO I don't think they're that as an SEO I don't think they're that good like the content generated from SG
good like the content generated from SG good like the content generated from SG and I asked him like what do you think and I asked him like what do you think and I asked him like what do you think to these search results do you think SG
to these search results do you think SG to these search results do you think SG is good or not like were you happy he
is good or not like were you happy he is good or not like were you happy he was like yeah got my answer straight was like yeah got my answer straight was like yeah got my answer straight away I was done and I was like yeah
away I was done and I was like yeah away I was done and I was like yeah maybe sometimes we're inside our own SEO
maybe sometimes we're inside our own SEO maybe sometimes we're inside our own SEO bubble and we don't like what's inside
bubble and we don't like what's inside bubble and we don't like what's inside the serps and if you but when we step
the serps and if you but when we step the serps and if you but when we step away from that and you look at like the away from that and you look at like the away from that and you look at like the average consumer they don't really care
average consumer they don't really care average consumer they don't really care like they're happy enough with the like they're happy enough with the like they're happy enough with the results do you think that video's going
results do you think that video's going results do you think that video's going to play a key um what's the word like a
to play a key um what's the word like a to play a key um what's the word like a key uh point in what people are looking
key uh point in what people are looking key uh point in what people are looking for for a search result
for for a search result for for a search result I think if you look at any of the
I think if you look at any of the I think if you look at any of the updates over the last few years YouTube
updates over the last few years YouTube updates over the last few years YouTube is just growing exponentially like even
is just growing exponentially like even is just growing exponentially like even with search generative experience one of
with search generative experience one of with search generative experience one of the top three websites to benefit if you
the top three websites to benefit if you the top three websites to benefit if you look at some of the recent case studies
look at some of the recent case studies look at some of the recent case studies is YouTube and I think that's because it
is YouTube and I think that's because it is YouTube and I think that's because it just delivers really good quality
just delivers really good quality just delivers really good quality information and the algorithm is all information and the algorithm is all information and the algorithm is all about value right like you can't fake
about value right like you can't fake about value right like you can't fake the metrics on on YouTube if your video
the metrics on on YouTube if your video the metrics on on YouTube if your video is not good people won't watch it any is not good people won't watch it any is not good people won't watch it any want get clicks so I think YouTube is
want get clicks so I think YouTube is want get clicks so I think YouTube is becoming more and more important when it becoming more and more important when it becoming more and more important when it comes to to content and also so in a
comes to to content and also so in a comes to to content and also so in a world where anyone with one click of a
world where anyone with one click of a world where anyone with one click of a button can generate like a 3,000-word
button can generate like a 3,000-word button can generate like a 3,000-word article whether that's good or bad if
article whether that's good or bad if article whether that's good or bad if anyone can do that in the world then the
anyone can do that in the world then the anyone can do that in the world then the power of video is becoming more and more
power of video is becoming more and more power of video is becoming more and more important because it creates something
important because it creates something important because it creates something different it creates a different different it creates a different different it creates a different dimension to content I might ask a
dimension to content I might ask a dimension to content I might ask a question later on how do you do video
question later on how do you do video question later on how do you do video well because uh what you're doing on the
well because uh what you're doing on the well because uh what you're doing on the video content side is really good so my
video content side is really good so my video content side is really good so my next question is uh I want to talk about
next question is uh I want to talk about next question is uh I want to talk about the the key takeaways that I got from
the the key takeaways that I got from the the key takeaways that I got from the brightness SE conference which is
the brightness SE conference which is the brightness SE conference which is write unique content and don't use AI uh
write unique content and don't use AI uh write unique content and don't use AI uh use AI to write unique content uh
use AI to write unique content uh use AI to write unique content uh digital PR is the new link building uh
digital PR is the new link building uh digital PR is the new link building uh always be building a brand um automate
always be building a brand um automate always be building a brand um automate your workflows as much as possible and
your workflows as much as possible and your workflows as much as possible and then hit video hard what do you have to
then hit video hard what do you have to then hit video hard what do you have to say to all of these things yeah I mean
say to all of these things yeah I mean say to all of these things yeah I mean which one do you want to cover first we
which one do you want to cover first we which one do you want to cover first we can cover the AI one if you want first I
can cover the AI one if you want first I can cover the AI one if you want first I that' be an interesting topic definitely
that' be an interesting topic definitely that' be an interesting topic definitely let's jump into that yeah so I mean
let's jump into that yeah so I mean let's jump into that yeah so I mean obviously like we're talking about you obviously like we're talking about you obviously like we're talking about you can generate content with one click
can generate content with one click can generate content with one click right now and it's very easy to B
right now and it's very easy to B right now and it's very easy to B generate a lot of content you can put up
generate a lot of content you can put up generate a lot of content you can put up a 100 page site in like one day I've
a 100 page site in like one day I've a 100 page site in like one day I've done it many times in the past just for
done it many times in the past just for done it many times in the past just for a fun experiment I'm not saying that's a fun experiment I'm not saying that's a fun experiment I'm not saying that's the right way to do it but with
the right way to do it but with the right way to do it but with situations like that I think that the
situations like that I think that the situations like that I think that the best Fusion is really human and AI
best Fusion is really human and AI best Fusion is really human and AI content together because you probably
content together because you probably content together because you probably know yourself when you're generating know yourself when you're generating know yourself when you're generating content with AI it can be very very
content with AI it can be very very content with AI it can be very very powerful but it can also hallucinate it
powerful but it can also hallucinate it powerful but it can also hallucinate it can have lots of fluff in there it just
can have lots of fluff in there it just can have lots of fluff in there it just spins all content so it doesn't really
spins all content so it doesn't really spins all content so it doesn't really add any sort of new Information Gain to
add any sort of new Information Gain to add any sort of new Information Gain to your content as well there's nothing new
your content as well there's nothing new your content as well there's nothing new in terms of value and so you need a
in terms of value and so you need a in terms of value and so you need a human there who can like edit it step by
human there who can like edit it step by human there who can like edit it step by step check for facts you know check all
step check for facts you know check all step check for facts you know check all the statistics inside the content and
the statistics inside the content and the statistics inside the content and then also edit it so that there's
then also edit it so that there's then also edit it so that there's actually something new and valuable actually something new and valuable actually something new and valuable inside that content because if you just inside that content because if you just inside that content because if you just create another guide like the other 100
create another guide like the other 100 create another guide like the other 100 that already ranking on Google then that
that already ranking on Google then that that already ranking on Google then that content is not useful at all it's just
content is not useful at all it's just content is not useful at all it's just going to cost Google more to index it
going to cost Google more to index it going to cost Google more to index it which means they're going to clamp down which means they're going to clamp down which means they're going to clamp down on it more so maybe a direct question
on it more so maybe a direct question on it more so maybe a direct question which is kind of a a self uh filling one
which is kind of a a self uh filling one which is kind of a a self uh filling one for what we have to do which is
for what we have to do which is for what we have to do which is affiliate program reviews how would you
affiliate program reviews how would you affiliate program reviews how would you go about the process of like taking an
go about the process of like taking an go about the process of like taking an affiliate program review as uh using Ai
affiliate program review as uh using Ai affiliate program review as uh using Ai and what would you do to this entire
and what would you do to this entire and what would you do to this entire article like obviously the fact checks
article like obviously the fact checks article like obviously the fact checks um that's one thing you do just by
um that's one thing you do just by um that's one thing you do just by default but would you basically rewrite
default but would you basically rewrite default but would you basically rewrite the whole article or would you just kind
the whole article or would you just kind the whole article or would you just kind of add the human element where you think
of add the human element where you think of add the human element where you think it actually needs to
belong yeah really good question so for belong yeah really good question so for me I think step by step like the best
me I think step by step like the best me I think step by step like the best workflow is to number one like just plan
workflow is to number one like just plan workflow is to number one like just plan out the content you can leverage AI for
out the content you can leverage AI for out the content you can leverage AI for that that's really good like for example that that's really good like for example that that's really good like for example if you use something like neuron writer if you use something like neuron writer if you use something like neuron writer server SEO you plug in the keyword and
server SEO you plug in the keyword and server SEO you plug in the keyword and then you know exactly what you need to then you know exactly what you need to then you know exactly what you need to write about based on what's already rank
write about based on what's already rank write about based on what's already rank it and that can help you structure the
it and that can help you structure the it and that can help you structure the article and then from there if you're
article and then from there if you're article and then from there if you're actually generating the content say with
actually generating the content say with actually generating the content say with AI I think you can use any of these
AI I think you can use any of these AI I think you can use any of these tools like they'll work so for example
tools like they'll work so for example tools like they'll work so for example you could use Auto blogin you could use
you could use Auto blogin you could use you could use Auto blogin you could use Surfer Etc to generate the content
Surfer Etc to generate the content Surfer Etc to generate the content itself but the third step after you've
itself but the third step after you've itself but the third step after you've done the content outline after you've
done the content outline after you've done the content outline after you've generated the content is the most generated the content is the most generated the content is the most important which is the the checklist and
important which is the the checklist and important which is the the checklist and and going through step by- step how you
and going through step by- step how you and going through step by- step how you can improve it I've got a step-by-step
can improve it I've got a step-by-step can improve it I've got a step-by-step checklist welcome to include it inside
checklist welcome to include it inside checklist welcome to include it inside the description no Ops or anything like
the description no Ops or anything like the description no Ops or anything like that but that but that but essentially making sure that you you
essentially making sure that you you essentially making sure that you you match the search intent asking yourself
match the search intent asking yourself match the search intent asking yourself like does this content demonstrate
like does this content demonstrate like does this content demonstrate expertise experience authoritativeness
expertise experience authoritativeness expertise experience authoritativeness and trustworthiness did you add
and trustworthiness did you add and trustworthiness did you add something new to the content these are something new to the content these are something new to the content these are all steps within the checklist that I
all steps within the checklist that I all steps within the checklist that I think anyone who's publishing content
think anyone who's publishing content think anyone who's publishing content that they actually care about has to run
that they actually care about has to run that they actually care about has to run through because otherwise your content
through because otherwise your content through because otherwise your content is just fluffy trash generated with
is just fluffy trash generated with is just fluffy trash generated with whatever AI tool you like okay I I think
whatever AI tool you like okay I I think whatever AI tool you like okay I I think I've I feel more comfortable uh knowing
I've I feel more comfortable uh knowing I've I feel more comfortable uh knowing what to do with AI content that was the
what to do with AI content that was the what to do with AI content that was the panel what you just said there was was
panel what you just said there was was panel what you just said there was was probably one more panel that I probably probably one more panel that I probably probably one more panel that I probably could have walked away with that could have walked away with that could have walked away with that Brighton um let's let's jump right back
Brighton um let's let's jump right back Brighton um let's let's jump right back into video so one of the the comments I
into video so one of the the comments I into video so one of the the comments I had was hit video hard and there's a
had was hit video hard and there's a had was hit video hard and there's a panelist that talked about how video is
panelist that talked about how video is panelist that talked about how video is going to be like very key moving forward
going to be like very key moving forward going to be like very key moving forward where it can be part of like maybe the
where it can be part of like maybe the where it can be part of like maybe the sge results where you just can't always
sge results where you just can't always sge results where you just can't always fake video and I'm not sure if Google's
fake video and I'm not sure if Google's fake video and I'm not sure if Google's going to want to just take all your
going to want to just take all your going to want to just take all your content from video and rewrite it for
content from video and rewrite it for content from video and rewrite it for you so um what's your take on video
you so um what's your take on video you so um what's your take on video moving forward yeah I think video is
moving forward yeah I think video is moving forward yeah I think video is amazing I think honestly if you gave me
amazing I think honestly if you gave me amazing I think honestly if you gave me a choice and you're like right Julian
a choice and you're like right Julian a choice and you're like right Julian you've got a choice to make as much
you've got a choice to make as much you've got a choice to make as much money as you can as an affiliate with
money as you can as an affiliate with money as you can as an affiliate with either YouTube or with a website on
either YouTube or with a website on either YouTube or with a website on Google I'm going to pick YouTube every
Google I'm going to pick YouTube every Google I'm going to pick YouTube every day of the week because it the traffic
day of the week because it the traffic day of the week because it the traffic converts so converts so converts so well every time you create a high
well every time you create a high well every time you create a high quality video You're creating something
quality video You're creating something quality video You're creating something new so it's got that information gain
new so it's got that information gain new so it's got that information gain inside there number three it's very easy
inside there number three it's very easy inside there number three it's very easy to create to create to create content at scale with video if you have
content at scale with video if you have content at scale with video if you have the right processes so if you make it as
the right processes so if you make it as the right processes so if you make it as efficient as possible then you can efficient as possible then you can efficient as possible then you can create a lot of good quality video
create a lot of good quality video create a lot of good quality video content and rank it pretty well and then
content and rank it pretty well and then content and rank it pretty well and then number four like you're ranking not just
number four like you're ranking not just number four like you're ranking not just within YouTube so you're not just within YouTube so you're not just within YouTube so you're not just getting that traffic for your video getting that traffic for your video getting that traffic for your video there but also if you do it in the right
there but also if you do it in the right there but also if you do it in the right way you can rank on Google too like for
way you can rank on Google too like for way you can rank on Google too like for example for me last year some months we
example for me last year some months we example for me last year some months we were getting a million views a month
were getting a million views a month were getting a million views a month from YouTube which is absolutely
from YouTube which is absolutely from YouTube which is absolutely outrageous and a lot of that traffic
outrageous and a lot of that traffic outrageous and a lot of that traffic actually came from Google search like actually came from Google search like actually came from Google search like 96% of it and
96% of it and 96% of it and so videos are one I would pick video
so videos are one I would pick video so videos are one I would pick video every day of the week like convert spner
every day of the week like convert spner every day of the week like convert spner it's great for eat it's great for it's great for eat it's great for it's great for eat it's great for building a real brand it's great for
building a real brand it's great for building a real brand it's great for showing you're a real person and in the
showing you're a real person and in the showing you're a real person and in the age of AI just differentiates your
age of AI just differentiates your age of AI just differentiates your content from everyone else I agree and
content from everyone else I agree and content from everyone else I agree and would you say that you know one reason
would you say that you know one reason would you say that you know one reason why people don't do videos because they
why people don't do videos because they why people don't do videos because they got to get uncomfortable and they got to got to get uncomfortable and they got to got to get uncomfortable and they got to start from somewhere and they're worried
start from somewhere and they're worried start from somewhere and they're worried about you know how they speak and they
about you know how they speak and they about you know how they speak and they don't have experience or they're trying
don't have experience or they're trying don't have experience or they're trying to perfect video but they never get it
to perfect video but they never get it to perfect video but they never get it done done done yeah 100% it's just a totally different
yeah 100% it's just a totally different yeah 100% it's just a totally different skill right like I think writing a Blog
skill right like I think writing a Blog skill right like I think writing a Blog feels so accessible to anyone because
feels so accessible to anyone because feels so accessible to anyone because anyone can sit down and if you got a
anyone can sit down and if you got a anyone can sit down and if you got a keyboard and the mouse and WordPress
keyboard and the mouse and WordPress keyboard and the mouse and WordPress anyone can create a blog with a video
anyone can create a blog with a video anyone can create a blog with a video there's a lot more elements to it right
there's a lot more elements to it right there's a lot more elements to it right like if you look at my first few videos
like if you look at my first few videos like if you look at my first few videos I created absolutely terrible I wouldn't
I created absolutely terrible I wouldn't I created absolutely terrible I wouldn't recommend anyone here watching it um and
recommend anyone here watching it um and recommend anyone here watching it um and it it takes a long time to Master Video
it it takes a long time to Master Video it it takes a long time to Master Video it's a totally different skill like you it's a totally different skill like you it's a totally different skill like you were saying you have to be articulate
were saying you have to be articulate were saying you have to be articulate you have to express yourself well you you have to express yourself well you you have to express yourself well you have to come with different angles you have to come with different angles you have to come with different angles you have to be charismatic on camera not
have to be charismatic on camera not have to be charismatic on camera not that I'm saying I am but I think this
that I'm saying I am but I think this that I'm saying I am but I think this helps and this is a skill you develop helps and this is a skill you develop helps and this is a skill you develop over time so yeah it's one of those and
over time so yeah it's one of those and over time so yeah it's one of those and then also particularly in the SEO
then also particularly in the SEO then also particularly in the SEO space I love seos like I go to the
space I love seos like I go to the space I love seos like I go to the conferences we have a great time plenty
conferences we have a great time plenty conferences we have a great time plenty of great people on my network but we're
of great people on my network but we're of great people on my network but we're kind of a little bit introverted and a kind of a little bit introverted and a kind of a little bit introverted and a little bit geeky sometimes and we don't
little bit geeky sometimes and we don't little bit geeky sometimes and we don't want to be on camera because that
want to be on camera because that want to be on camera because that involves actually interacting with
involves actually interacting with involves actually interacting with people yeah you might not want to be on
people yeah you might not want to be on people yeah you might not want to be on camera but there's a lot there the
camera but there's a lot there the camera but there's a lot there the demand for the SEO space for people that
demand for the SEO space for people that demand for the SEO space for people that want to listen to you and listen to
want to listen to you and listen to want to listen to you and listen to others and have like actually just be
others and have like actually just be others and have like actually just be well maybe they're not going to be part well maybe they're not going to be part well maybe they're not going to be part of the conversation but they actually of the conversation but they actually of the conversation but they actually want to consume it it's uh I think the
want to consume it it's uh I think the want to consume it it's uh I think the demand is definitely there 100% yeah I
demand is definitely there 100% yeah I demand is definitely there 100% yeah I mean like in every category right like I
mean like in every category right like I mean like in every category right like I don't know about you but for me if I don't know about you but for me if I don't know about you but for me if I want to learn information I don't really
want to learn information I don't really want to learn information I don't really go on Google and type something in now I
go on Google and type something in now I go on Google and type something in now I just go on YouTube and that's the first
just go on YouTube and that's the first just go on YouTube and that's the first place I always start because I typically
place I always start because I typically place I always start because I typically find the information is much better
find the information is much better find the information is much better because that algorithm is based on because that algorithm is based on because that algorithm is based on engagement metrics and I think it's seos
engagement metrics and I think it's seos engagement metrics and I think it's seos or online entrepreneurs we're typically
or online entrepreneurs we're typically or online entrepreneurs we're typically like three or five years ahead of the like three or five years ahead of the like three or five years ahead of the trend of of the normal population so
trend of of the normal population so trend of of the normal population so video and YouTube content and the demand
video and YouTube content and the demand video and YouTube content and the demand for it is only increasing over time like
for it is only increasing over time like for it is only increasing over time like 5 10 years time like video is just going
5 10 years time like video is just going 5 10 years time like video is just going to be bigger than it ever was yeah it's
to be bigger than it ever was yeah it's to be bigger than it ever was yeah it's kind of interesting you see that where I
kind of interesting you see that where I kind of interesting you see that where I think a lot of people aren't think a lot of people aren't think a lot of people aren't self-reflecting going how do I learn or
self-reflecting going how do I learn or self-reflecting going how do I learn or where where do I look for Content so you
where where do I look for Content so you where where do I look for Content so you know there's been a lot of talk about
know there's been a lot of talk about know there's been a lot of talk about Tik Tok being a place where people are
Tik Tok being a place where people are Tik Tok being a place where people are actually using that as a search engine
actually using that as a search engine actually using that as a search engine and you know I'm just kind of wondering and you know I'm just kind of wondering and you know I'm just kind of wondering like has Google everyone thinks that
like has Google everyone thinks that like has Google everyone thinks that Google's GNA maybe lose their market
Google's GNA maybe lose their market Google's GNA maybe lose their market share to Bing but maybe that's probably
share to Bing but maybe that's probably share to Bing but maybe that's probably never going to be the case but instead
never going to be the case but instead never going to be the case but instead of going to Bing people are going to
of going to Bing people are going to of going to Bing people are going to YouTube or YouTube shorts or Instagram
YouTube or YouTube shorts or Instagram YouTube or YouTube shorts or Instagram or Tik Tok yeah that's it actually I
or Tik Tok yeah that's it actually I or Tik Tok yeah that's it actually I mean without going off on a crazy mean without going off on a crazy mean without going off on a crazy tangent I saw the news about Tik Tok
tangent I saw the news about Tik Tok tangent I saw the news about Tik Tok potentially getting banned in the US if
potentially getting banned in the US if potentially getting banned in the US if that's the case and that's the case and that's the case and seos is going to squeeze another seos is going to squeeze another seos is going to squeeze another generation out of Google so I think
generation out of Google so I think generation out of Google so I think that's probably good news for seos you
that's probably good news for seos you that's probably good news for seos you rely on Google but yeah YouTube is is
rely on Google but yeah YouTube is is rely on Google but yeah YouTube is is the best place honestly and the other
the best place honestly and the other the best place honestly and the other thing I think about YouTube as a a
thing I think about YouTube as a a thing I think about YouTube as a a platform right is like because the
platform right is like because the platform right is like because the performance of videos is based on User
performance of videos is based on User performance of videos is based on User metrix it's like click-through rate how
metrix it's like click-through rate how metrix it's like click-through rate how long people actually watch a video Etc
long people actually watch a video Etc long people actually watch a video Etc because he's a user engagement based
because he's a user engagement based because he's a user engagement based metrics I think that the content on
metrics I think that the content on metrics I think that the content on YouTube is typically a lot better than
YouTube is typically a lot better than YouTube is typically a lot better than what you'll find on the Surs so for
what you'll find on the Surs so for what you'll find on the Surs so for example if I want to find information
example if I want to find information example if I want to find information about how to how to use chat
about how to how to use chat about how to how to use chat GPT typically the videos that serve to
GPT typically the videos that serve to GPT typically the videos that serve to me are going to be ones where a lot of
me are going to be ones where a lot of me are going to be ones where a lot of people watch a full tutorial and click
people watch a full tutorial and click people watch a full tutorial and click through to it whereas if I go on Google
through to it whereas if I go on Google through to it whereas if I go on Google it's more about the authority of that
it's more about the authority of that it's more about the authority of that website two totally different metrics
website two totally different metrics website two totally different metrics two totally different two totally different two totally different results and would you say I'm I kind of
results and would you say I'm I kind of results and would you say I'm I kind of feel like I know the answer to this feel like I know the answer to this feel like I know the answer to this question but do you go to YouTube to do
question but do you go to YouTube to do question but do you go to YouTube to do keyword research to say okay you you use
keyword research to say okay you you use keyword research to say okay you you use like a tool like HS and it'll say like
like a tool like HS and it'll say like like a tool like HS and it'll say like zero volume and then you'll find a video
zero volume and then you'll find a video zero volume and then you'll find a video that just has like 10,000 views per
that just has like 10,000 views per that just has like 10,000 views per month just continuously growing are are
month just continuously growing are are month just continuously growing are are you using that as your kind of uh look
you using that as your kind of uh look you using that as your kind of uh look at you know is this keyword
at you know is this keyword at you know is this keyword valuable it's a really good question the
valuable it's a really good question the valuable it's a really good question the way that I've tried to track the value way that I've tried to track the value way that I've tried to track the value of each video recently is by creating
of each video recently is by creating of each video recently is by creating lots of videos so I create one daily
lots of videos so I create one daily lots of videos so I create one daily uh across many different topics and then
uh across many different topics and then uh across many different topics and then I'll track the UTM inside that video
I'll track the UTM inside that video I'll track the UTM inside that video right so I'll track the URL and add a
right so I'll track the URL and add a right so I'll track the URL and add a UTM at the end to see which videos are
UTM at the end to see which videos are UTM at the end to see which videos are producing the highest
producing the highest producing the highest Roi and then that way I'm chasing I'm
Roi and then that way I'm chasing I'm Roi and then that way I'm chasing I'm not chasing the views or I'm not chasing
not chasing the views or I'm not chasing not chasing the views or I'm not chasing the attention or the subscribers I'm
the attention or the subscribers I'm the attention or the subscribers I'm just chasing the ROI from that video and
just chasing the ROI from that video and just chasing the ROI from that video and so over time you get a lot of data
so over time you get a lot of data so over time you get a lot of data especially if you're publishing daily in
especially if you're publishing daily in especially if you're publishing daily in terms of which videos are converting the
terms of which videos are converting the terms of which videos are converting the best because you're tracking the UTM and
best because you're tracking the UTM and best because you're tracking the UTM and then you can easily figure out okay
then you can easily figure out okay then you can easily figure out okay these topics convert the best so I'm
these topics convert the best so I'm these topics convert the best so I'm going to produce more content around
going to produce more content around going to produce more content around these topics and all those other topics
these topics and all those other topics these topics and all those other topics that we're not producing any sort of Roi
that we're not producing any sort of Roi that we're not producing any sort of Roi I'm just going to eliminate and save I'm just going to eliminate and save I'm just going to eliminate and save myself a lot of time so let's take uh
myself a lot of time so let's take uh myself a lot of time so let's take uh like a topic like affiliate program
like a topic like affiliate program like a topic like affiliate program review or doesn't really matter would
review or doesn't really matter would review or doesn't really matter would you say it'd be wise to consider
you say it'd be wise to consider you say it'd be wise to consider answering pieces of content within an
answering pieces of content within an answering pieces of content within an actual text article with the video
actual text article with the video actual text article with the video Snippets where you're you're kind of Snippets where you're you're kind of Snippets where you're you're kind of going okay we're going to talk about going okay we're going to talk about going okay we're going to talk about this one element within that long form
this one element within that long form this one element within that long form content and give it its own video would
content and give it its own video would content and give it its own video would you say that would be a good way to
you say that would be a good way to you say that would be a good way to enrich that article not to mention
enrich that article not to mention enrich that article not to mention cannibalize like the the video aspect of
cannibalize like the the video aspect of cannibalize like the the video aspect of it that's a really good question I've
it that's a really good question I've it that's a really good question I've never tried that approach honestly but
never tried that approach honestly but never tried that approach honestly but what I typically do is when I'm building what I typically do is when I'm building what I typically do is when I'm building out websites around certain topics like
out websites around certain topics like out websites around certain topics like I have a bunch of SEO sites in the
I have a bunch of SEO sites in the I have a bunch of SEO sites in the background that rank for different terms
background that rank for different terms background that rank for different terms and funnel leads and sales to our agency
and funnel leads and sales to our agency and funnel leads and sales to our agency site and these sites at rank what we do
site and these sites at rank what we do site and these sites at rank what we do is we we pick a certain topic it might
is we we pick a certain topic it might is we we pick a certain topic it might be like local SEO in New York and then
be like local SEO in New York and then be like local SEO in New York and then we'll insert videos related to that
we'll insert videos related to that we'll insert videos related to that topic from my YouTube channel throughout
topic from my YouTube channel throughout topic from my YouTube channel throughout the content and then I think that
the content and then I think that the content and then I think that improves the on page metrics in terms of
improves the on page metrics in terms of improves the on page metrics in terms of how how long people to stand on the page
how how long people to stand on the page how how long people to stand on the page um but we don't answer like one question
um but we don't answer like one question um but we don't answer like one question for each particular section because I
for each particular section because I for each particular section because I think it'd be too narrow
think it'd be too narrow think it'd be too narrow to it be too specific like for example
to it be too specific like for example to it be too specific like for example if we've got one section inside the
if we've got one section inside the if we've got one section inside the article that's
article that's article that's like how to do link building in New York
like how to do link building in New York like how to do link building in New York it'd be way too specific to do a video
it'd be way too specific to do a video it'd be way too specific to do a video about that unless I had a lot of time in
about that unless I had a lot of time in about that unless I had a lot of time in my hands I guess I guess the answer is
my hands I guess I guess the answer is my hands I guess I guess the answer is context uh depends if we could if we can
context uh depends if we could if we can context uh depends if we could if we can include like let's say the the 20 to 60c
include like let's say the the 20 to 60c include like let's say the the 20 to 60c snippet perfect but if it's super deep
snippet perfect but if it's super deep snippet perfect but if it's super deep um maybe there's a time in place but uh
um maybe there's a time in place but uh um maybe there's a time in place but uh I guess this could be a case study yeah
I guess this could be a case study yeah I guess this could be a case study yeah yeah that'll be an interesting case yeah that'll be an interesting case yeah that'll be an interesting case study to see for sure so do you think
study to see for sure so do you think study to see for sure so do you think Affiliates don't do enough video because
Affiliates don't do enough video because Affiliates don't do enough video because I mean the the chatter on Twitter SLX is
I mean the the chatter on Twitter SLX is I mean the the chatter on Twitter SLX is that affiliate sites are getting smashed
that affiliate sites are getting smashed that affiliate sites are getting smashed uh with like you know the just all the
uh with like you know the just all the uh with like you know the just all the changes that happened the last six changes that happened the last six changes that happened the last six months uh with Google and I'm just
months uh with Google and I'm just months uh with Google and I'm just wondering it's like when I think about
wondering it's like when I think about wondering it's like when I think about Affiliates I don't always think about
Affiliates I don't always think about Affiliates I don't always think about YouTube yeah very good point there I
YouTube yeah very good point there I YouTube yeah very good point there I mean for sure like Affiliates I wouldn't
mean for sure like Affiliates I wouldn't mean for sure like Affiliates I wouldn't like to be an affiliate running a Blog
like to be an affiliate running a Blog like to be an affiliate running a Blog right now like it's way harder than it's
right now like it's way harder than it's right now like it's way harder than it's ever been and Google obviously doesn't
ever been and Google obviously doesn't ever been and Google obviously doesn't like them right like if you look at how like them right like if you look at how like them right like if you look at how many affiliate sites have been hit over many affiliate sites have been hit over many affiliate sites have been hit over the last six months it's not a good om
the last six months it's not a good om the last six months it's not a good om whereas if you look for example in whereas if you look for example in whereas if you look for example in e-commerce space or something like that
e-commerce space or something like that e-commerce space or something like that e-commerce sites are doing really well
e-commerce sites are doing really well e-commerce sites are doing really well since the updates so yeah I think
since the updates so yeah I think since the updates so yeah I think YouTube is a really good opportunity for
YouTube is a really good opportunity for YouTube is a really good opportunity for Affiliates and also I don't know about Affiliates and also I don't know about Affiliates and also I don't know about you but if I see a really good video on
you but if I see a really good video on you but if I see a really good video on YouTube and it's say recommending I
YouTube and it's say recommending I YouTube and it's say recommending I don't know a briefcase for men something
don't know a briefcase for men something don't know a briefcase for men something like that if it's a really good video
like that if it's a really good video like that if it's a really good video and I see like there's a
and I see like there's a and I see like there's a decent maybe the production value is
decent maybe the production value is decent maybe the production value is really good something like that then I'm really good something like that then I'm really good something like that then I'm like I'm going to click on his affiliate like I'm going to click on his affiliate like I'm going to click on his affiliate link just to say thank you because that
link just to say thank you because that link just to say thank you because that is a good piece of content and I know is a good piece of content and I know is a good piece of content and I know what it takes to create video so I kind
what it takes to create video so I kind what it takes to create video so I kind of respect like how hard it is to create
of respect like how hard it is to create of respect like how hard it is to create a good video and I'll happily reward
a good video and I'll happily reward a good video and I'll happily reward that as a consumer and I think enough
that as a consumer and I think enough that as a consumer and I think enough affiliate marketers don't do that thanks
affiliate marketers don't do that thanks affiliate marketers don't do that thanks by clicking on the link it's the irony
by clicking on the link it's the irony by clicking on the link it's the irony is that uh I've been guilty of this too
is that uh I've been guilty of this too is that uh I've been guilty of this too it's uh you see an a feel it like and
it's uh you see an a feel it like and it's uh you see an a feel it like and then you go to the site direct you're then you go to the site direct you're then you go to the site direct you're like I'm not doing that and then but
like I'm not doing that and then but like I'm not doing that and then but it's like wait they're not doing that it's like wait they're not doing that it's like wait they're not doing that for you too and um yeah it's a the lack
for you too and um yeah it's a the lack for you too and um yeah it's a the lack of thanks in in the affiliate space it's
of thanks in in the affiliate space it's of thanks in in the affiliate space it's a Savage industry it's same in the SEO
a Savage industry it's same in the SEO a Savage industry it's same in the SEO space I think like some people just space I think like some people just space I think like some people just Google the the brand term instead of
Google the the brand term instead of Google the the brand term instead of clicking on the affiliate link yeah you
clicking on the affiliate link yeah you clicking on the affiliate link yeah you you said something that was interesting you said something that was interesting you said something that was interesting which is like Ecom has been one of the
which is like Ecom has been one of the which is like Ecom has been one of the beneficiaries and it seems like ecom's
beneficiaries and it seems like ecom's beneficiaries and it seems like ecom's going up affiliate sites seem to be
going up affiliate sites seem to be going up affiliate sites seem to be going down and I'm just kind of thinking
going down and I'm just kind of thinking going down and I'm just kind of thinking out loud like maybe if you're doing
out loud like maybe if you're doing out loud like maybe if you're doing these uh videos in YouTube that are
these uh videos in YouTube that are these uh videos in YouTube that are meant for your affiliate business I
meant for your affiliate business I meant for your affiliate business I wonder if Google's going to interpret it
wonder if Google's going to interpret it wonder if Google's going to interpret it as more like an eccom thing not to say
as more like an eccom thing not to say as more like an eccom thing not to say that Google's intentionally rewarded
that Google's intentionally rewarded that Google's intentionally rewarded Ecom but it's just whatever's happening
Ecom but it's just whatever's happening Ecom but it's just whatever's happening right now it just seems like Ecom is
right now it just seems like Ecom is right now it just seems like Ecom is actually kind of uh looking cleaner or
actually kind of uh looking cleaner or actually kind of uh looking cleaner or better than Affiliates do you think that
better than Affiliates do you think that better than Affiliates do you think that maybe video could be an extension to
maybe video could be an extension to maybe video could be an extension to make yourself not fake like like you're
make yourself not fake like like you're make yourself not fake like like you're an Ecom brand but I'm just wondering if
an Ecom brand but I'm just wondering if an Ecom brand but I'm just wondering if the perception could be you know very
the perception could be you know very the perception could be you know very different I think the perception is
different I think the perception is different I think the perception is definitely different because it makes definitely different because it makes definitely different because it makes you look like a real business a real
you look like a real business a real you look like a real business a real brand right like if you're if you're
brand right like if you're if you're brand right like if you're if you're getting all your traffic from SEO and
getting all your traffic from SEO and getting all your traffic from SEO and nowhere else as an affiliate then you
nowhere else as an affiliate then you nowhere else as an affiliate then you look like just another affiliate trying
look like just another affiliate trying look like just another affiliate trying to make money off off SEO whereas if for
to make money off off SEO whereas if for to make money off off SEO whereas if for example Google can see like your website
example Google can see like your website example Google can see like your website is getting traffic from YouTube from
is getting traffic from YouTube from is getting traffic from YouTube from Google from Twitter from LinkedIn Etc
Google from Twitter from LinkedIn Etc Google from Twitter from LinkedIn Etc then there's all these signs to validate
then there's all these signs to validate then there's all these signs to validate that you're actually a real business a that you're actually a real business a that you're actually a real business a real brand and
real brand and real brand and therefore you're not just like an
therefore you're not just like an therefore you're not just like an affiliate trying to survive off the affiliate trying to survive off the affiliate trying to survive off the drags of Google
drags of Google drags of Google so I I did want to ask how do you do
so I I did want to ask how do you do so I I did want to ask how do you do video well or what would you advise to
video well or what would you advise to video well or what would you advise to other people when I mean you you you
other people when I mean you you you other people when I mean you you you obviously will look at video in a obviously will look at video in a obviously will look at video in a different way just being a video uh
different way just being a video uh different way just being a video uh producer yourself so how would you say
producer yourself so how would you say producer yourself so how would you say you know people can fix their videos or
you know people can fix their videos or you know people can fix their videos or what should they do if they're getting what should they do if they're getting what should they do if they're getting started if they want to kind of up their
started if they want to kind of up their started if they want to kind of up their game and make a video that's worth
game and make a video that's worth game and make a video that's worth getting the likes and shares and
getting the likes and shares and getting the likes and shares and everything yeah I think best thing you
everything yeah I think best thing you everything yeah I think best thing you can ever do if you're just getting into
can ever do if you're just getting into can ever do if you're just getting into the game is do a 30-day challenge for
the game is do a 30-day challenge for the game is do a 30-day challenge for YouTube you and then publish a video
YouTube you and then publish a video YouTube you and then publish a video every single day and just don't stop and
every single day and just don't stop and every single day and just don't stop and and learn to publish consistently
and learn to publish consistently and learn to publish consistently because with that volume of
because with that volume of because with that volume of videos consistently every day you're
videos consistently every day you're videos consistently every day you're just going to become better and better just going to become better and better just going to become better and better and because all your mental energy is and because all your mental energy is and because all your mental energy is focused on that and your time as well
focused on that and your time as well focused on that and your time as well the difference between your first video
the difference between your first video the difference between your first video and your 30th is going to be absolutely
and your 30th is going to be absolutely and your 30th is going to be absolutely huge I recommended this to ker Dash
huge I recommended this to ker Dash huge I recommended this to ker Dash who's also in the SEO space and he grew
who's also in the SEO space and he grew who's also in the SEO space and he grew a channel from like nowhere to I think
a channel from like nowhere to I think a channel from like nowhere to I think it's got like 4,000 subscribers now so
it's got like 4,000 subscribers now so it's got like 4,000 subscribers now so he did that 30-day challenge and it he did that 30-day challenge and it he did that 30-day challenge and it helps him a lot and it just helps you
helps him a lot and it just helps you helps him a lot and it just helps you build workflows and processes as well to
build workflows and processes as well to build workflows and processes as well to create videos in a really efficient way
create videos in a really efficient way create videos in a really efficient way yeah I've been working on LinkedIn for
yeah I've been working on LinkedIn for yeah I've been working on LinkedIn for two years trying to get good at that and
two years trying to get good at that and two years trying to get good at that and it's taken a long time what would you
it's taken a long time what would you it's taken a long time what would you say with YouTube maybe I guess just to
say with YouTube maybe I guess just to say with YouTube maybe I guess just to kind of set the expectations of what
kind of set the expectations of what kind of set the expectations of what people should expect you're not going to
people should expect you're not going to people should expect you're not going to get amazing in 30 days but would you say
get amazing in 30 days but would you say get amazing in 30 days but would you say like six months is a a good uh kind of
like six months is a a good uh kind of like six months is a a good uh kind of amount of time for staying at it being
amount of time for staying at it being amount of time for staying at it being consistent before you you think someone
consistent before you you think someone consistent before you you think someone should you know reap those
should you know reap those should you know reap those rewards yeah that's it you got to give
rewards yeah that's it you got to give rewards yeah that's it you got to give yourself enough time to get good at it
yourself enough time to get good at it yourself enough time to get good at it and enough time for your audience to and enough time for your audience to and enough time for your audience to find you and so publishing consistently
find you and so publishing consistently find you and so publishing consistently for six months is is a really good way
for six months is is a really good way for six months is is a really good way to look at it for sure just commit to it
to look at it for sure just commit to it to look at it for sure just commit to it long term I think the other thing is
long term I think the other thing is long term I think the other thing is well like it doesn't matter how many well like it doesn't matter how many well like it doesn't matter how many views you get or how many subscribers views you get or how many subscribers views you get or how many subscribers you get you got to chase the money not
you get you got to chase the money not you get you got to chase the money not the views so for example back when I was
the views so for example back when I was the views so for example back when I was first publishing
first publishing first publishing I only got like 100 or 200 views per
I only got like 100 or 200 views per I only got like 100 or 200 views per video but I didn't really care because
video but I didn't really care because video but I didn't really care because when I looked at how many clients we
when I looked at how many clients we when I looked at how many clients we were generating from those videos it was
were generating from those videos it was were generating from those videos it was paying for itself we were already making paying for itself we were already making paying for itself we were already making six figures by the time you know I was
six figures by the time you know I was six figures by the time you know I was getting like 200 or 300 views per video
getting like 200 or 300 views per video getting like 200 or 300 views per video so it didn't really bother me like how
so it didn't really bother me like how so it didn't really bother me like how much traction you get or how much much traction you get or how much much traction you get or how much attention what bothered me was what's
attention what bothered me was what's attention what bothered me was what's the ROI and do you think that there's a
the ROI and do you think that there's a the ROI and do you think that there's a lot of people that they focus on well if
lot of people that they focus on well if lot of people that they focus on well if I don't make 100,000 views per day then
I don't make 100,000 views per day then I don't make 100,000 views per day then I'm not going to make money CU I think a
I'm not going to make money CU I think a I'm not going to make money CU I think a lot of people they're they're
lot of people they're they're lot of people they're they're automatically assuming that their
automatically assuming that their automatically assuming that their revenue is proportional to AdSense and
revenue is proportional to AdSense and revenue is proportional to AdSense and what you said I think is true because
what you said I think is true because what you said I think is true because we're in the B2B space and I've got a a
we're in the B2B space and I've got a a we're in the B2B space and I've got a a cousin who's getting so much traffic on
cousin who's getting so much traffic on cousin who's getting so much traffic on YouTube he's got like the YouTube Awards
YouTube he's got like the YouTube Awards YouTube he's got like the YouTube Awards I'm like trying to tell them I'm like I'm like trying to tell them I'm like I'm like trying to tell them I'm like mate you don't understand I can do small
mate you don't understand I can do small mate you don't understand I can do small videos that might get you know like like
videos that might get you know like like videos that might get you know like like you said a couple hundred clicks or a
you said a couple hundred clicks or a you said a couple hundred clicks or a couple hundred views but I might
couple hundred views but I might couple hundred views but I might actually get a couple customers out of actually get a couple customers out of actually get a couple customers out of that and and to me I I look at those
that and and to me I I look at those that and and to me I I look at those videos as being valuable and I think
videos as being valuable and I think videos as being valuable and I think there's not a lot of people talking there's not a lot of people talking there's not a lot of people talking about what you can actually convert
about what you can actually convert about what you can actually convert Within These
Within These Within These videos yeah it's crazy for that like I
videos yeah it's crazy for that like I videos yeah it's crazy for that like I think YouTube is so public right so
think YouTube is so public right so think YouTube is so public right so everyone can see your subscribe count everyone can see your subscribe count everyone can see your subscribe count everyone can see how many views you got
everyone can see how many views you got everyone can see how many views you got you don't really get that with say a you don't really get that with say a you don't really get that with say a Blog and so it can hurt your ego a
Blog and so it can hurt your ego a Blog and so it can hurt your ego a little bit sometimes because if you're
little bit sometimes because if you're little bit sometimes because if you're putting all your heart and your soul putting all your heart and your soul putting all your heart and your soul into that video and you're putting all
into that video and you're putting all into that video and you're putting all your time and your energy into it and
your time and your energy into it and your time and your energy into it and then you can't see the stat going up it
then you can't see the stat going up it then you can't see the stat going up it can be a bit embarrassing you can face
can be a bit embarrassing you can face can be a bit embarrassing you can face rejection a little bit it can hurt your rejection a little bit it can hurt your rejection a little bit it can hurt your ego Etc but again you got to chase the
ego Etc but again you got to chase the ego Etc but again you got to chase the money out the view I mean for example money out the view I mean for example money out the view I mean for example for me I've had videos that have got
for me I've had videos that have got for me I've had videos that have got like a 100,000 views before but did they
like a 100,000 views before but did they like a 100,000 views before but did they make 10 or 100 times the amount of money
make 10 or 100 times the amount of money make 10 or 100 times the amount of money that my old videos used to make no and
that my old videos used to make no and that my old videos used to make no and so quite often if you get a lot of views
so quite often if you get a lot of views so quite often if you get a lot of views let's say you get millions of
let's say you get millions of let's say you get millions of views it doesn't necessarily equate into
views it doesn't necessarily equate into views it doesn't necessarily equate into a you know millions of dollars it can
a you know millions of dollars it can a you know millions of dollars it can quite often as well the problem with quite often as well the problem with quite often as well the problem with YouTube is like if you reach a huge
YouTube is like if you reach a huge YouTube is like if you reach a huge audience let's say you get 100K or 200k
audience let's say you get 100K or 200k audience let's say you get 100K or 200k views on a video problem with that is
views on a video problem with that is views on a video problem with that is like it reaches a super broad audience
like it reaches a super broad audience like it reaches a super broad audience who don't necessarily know what you're
who don't necessarily know what you're who don't necessarily know what you're talking about or don't necessarily want talking about or don't necessarily want talking about or don't necessarily want to buy something from you it could be
to buy something from you it could be to buy something from you it could be all in like India you get all your
all in like India you get all your all in like India you get all your traffic and then that doesn't convert
traffic and then that doesn't convert traffic and then that doesn't convert maybe as well as say somewhere like the
maybe as well as say somewhere like the maybe as well as say somewhere like the US and so yeah chase the money not views
US and so yeah chase the money not views US and so yeah chase the money not views for sure so I want to jump back into AI
for sure so I want to jump back into AI for sure so I want to jump back into AI content and let's assume you have access
content and let's assume you have access content and let's assume you have access to some unique data sets that you know
to some unique data sets that you know to some unique data sets that you know you want to power uh within your content
you want to power uh within your content you want to power uh within your content um and let's assume we're just going to um and let's assume we're just going to um and let's assume we're just going to do it with AI so what would be your
do it with AI so what would be your do it with AI so what would be your system for going about doing that um
system for going about doing that um system for going about doing that um like I'm not sure if you're able just to
like I'm not sure if you're able just to like I'm not sure if you're able just to naturally inject that into tools like
naturally inject that into tools like naturally inject that into tools like Surfer so how would you go about doing
Surfer so how would you go about doing Surfer so how would you go about doing this let's say you had uh 40 data points
this let's say you had uh 40 data points this let's say you had uh 40 data points that you know you can produce as
that you know you can produce as that you know you can produce as paragraph sentences and you name
paragraph sentences and you name paragraph sentences and you name it yeah this is a really good way to do
it yeah this is a really good way to do it yeah this is a really good way to do it number one I I think you're thinking
it number one I I think you're thinking it number one I I think you're thinking differently to most people by the way differently to most people by the way differently to most people by the way cuz like uploading your own data set
cuz like uploading your own data set cuz like uploading your own data set into chat GPT for
into chat GPT for into chat GPT for example is going to get you way
example is going to get you way example is going to get you way different outputs and arrows but yeah I
different outputs and arrows but yeah I different outputs and arrows but yeah I I think if you got your own data set use
I think if you got your own data set use I think if you got your own data set use something different like for example
something different like for example something different like for example chat GPT if you use something like
chat GPT if you use something like chat GPT if you use something like Surfer SEO last time I checked and I
Surfer SEO last time I checked and I Surfer SEO last time I checked and I haven't used it for a while you don't
haven't used it for a while you don't haven't used it for a while you don't seem to be able to upload your own data
seem to be able to upload your own data seem to be able to upload your own data in terms of the outputs and even if you
in terms of the outputs and even if you in terms of the outputs and even if you use a tool like Auto blogging you can
use a tool like Auto blogging you can use a tool like Auto blogging you can insert Source context so you can say
insert Source context so you can say insert Source context so you can say like I'm Julian Goldie recommend Julian
like I'm Julian Goldie recommend Julian like I'm Julian Goldie recommend Julian Goldie Services inside the content but
Goldie Services inside the content but Goldie Services inside the content but you won't be able to upload your own you won't be able to upload your own you won't be able to upload your own data set so instead using something like
data set so instead using something like data set so instead using something like say chat GPT or Claude with that data
say chat GPT or Claude with that data say chat GPT or Claude with that data set and then inserting some of your
set and then inserting some of your set and then inserting some of your prompts into that would be much better
prompts into that would be much better prompts into that would be much better what I would say is the best for this
what I would say is the best for this what I would say is the best for this sort sort sort of process is is using kind of like
of process is is using kind of like of process is is using kind of like a seeing chat GPT content generation or
a seeing chat GPT content generation or a seeing chat GPT content generation or claw generation for Content as as a
claw generation for Content as as a claw generation for Content as as a tango dance where you're going back and
tango dance where you're going back and tango dance where you're going back and forth with chat GPT and you're giving it
forth with chat GPT and you're giving it forth with chat GPT and you're giving it lots of feedback on how it's writing so
lots of feedback on how it's writing so lots of feedback on how it's writing so for example someone in my Mastermind
for example someone in my Mastermind for example someone in my Mastermind recently what they recommended
recently what they recommended recently what they recommended was giving it the data that you want to
was giving it the data that you want to was giving it the data that you want to create the content around asking Claude
create the content around asking Claude create the content around asking Claude to generate that to generate that to generate that content I've got a few prompts on my
content I've got a few prompts on my content I've got a few prompts on my YouTube channel if anyone ever wants to YouTube channel if anyone ever wants to YouTube channel if anyone ever wants to check that out but from there
check that out but from there check that out but from there you tell Claude right here's all the
you tell Claude right here's all the you tell Claude right here's all the edits I would make for that piece of edits I would make for that piece of edits I would make for that piece of content here's how I would edit it down
content here's how I would edit it down content here's how I would edit it down and then you go back and forth with it and then you go back and forth with it and then you go back and forth with it and for paragraph number two you tell it
and for paragraph number two you tell it and for paragraph number two you tell it again like here's how I would edit the
again like here's how I would edit the again like here's how I would edit the content here's the edits I would make
content here's the edits I would make content here's the edits I would make here's the changes I would make Etc and
here's the changes I would make Etc and here's the changes I would make Etc and you demonstrate to G exactly how you
you demonstrate to G exactly how you you demonstrate to G exactly how you would edit the content what you change
would edit the content what you change would edit the content what you change and then by paragraph number three it
and then by paragraph number three it and then by paragraph number three it knows exactly how you write it's got a knows exactly how you write it's got a knows exactly how you write it's got a feel for the edits you would make the
feel for the edits you would make the feel for the edits you would make the writing style that you want what sort of
writing style that you want what sort of writing style that you want what sort of changes you make and and by that time
changes you make and and by that time changes you make and and by that time the tango dance is done my friend and uh
the tango dance is done my friend and uh the tango dance is done my friend and uh your content is ready to go that makes a
your content is ready to go that makes a your content is ready to go that makes a lot of sense I think I've got some ideas
lot of sense I think I've got some ideas lot of sense I think I've got some ideas and once again could have easily taken
and once again could have easily taken and once again could have easily taken that from a bright and SEO panel that
that from a bright and SEO panel that that from a bright and SEO panel that would have been super
would have been super would have been super valuable so I want to jump to another
valuable so I want to jump to another valuable so I want to jump to another question which is one pattern that I
question which is one pattern that I question which is one pattern that I think I've noticed is I see these
think I've noticed is I see these think I've noticed is I see these successful seos and quite often I see
successful seos and quite often I see successful seos and quite often I see that they have like their own affiliate
that they have like their own affiliate that they have like their own affiliate sites or their affiliate business in the sites or their affiliate business in the sites or their affiliate business in the background and some people might say
background and some people might say background and some people might say well is that ethical that you do both
well is that ethical that you do both well is that ethical that you do both but I kind of believe that because they
but I kind of believe that because they but I kind of believe that because they do both it's it's it's double-headed um
do both it's it's it's double-headed um do both it's it's it's double-headed um animal it's kind of like because you get
animal it's kind of like because you get animal it's kind of like because you get to work with clients you get to see like
to work with clients you get to see like to work with clients you get to see like the whole space and if you really were
the whole space and if you really were the whole space and if you really were good at what you do from an SEO point of
good at what you do from an SEO point of good at what you do from an SEO point of you you would jump into to be an
you you would jump into to be an you you would jump into to be an affiliate um what's your take on that
affiliate um what's your take on that affiliate um what's your take on that yeah I mean like you've got I think you
yeah I mean like you've got I think you yeah I mean like you've got I think you have to do everything right like you have to do everything right like you have to do everything right like you have to have your own sites you have to have to have your own sites you have to have to have your own sites you have to do client work I think to to deep in
do client work I think to to deep in do client work I think to to deep in your understanding of SEO it's good to your understanding of SEO it's good to your understanding of SEO it's good to teach it as well that's why I create so teach it as well that's why I create so teach it as well that's why I create so many YouTube videos and then
many YouTube videos and then many YouTube videos and then additionally if you can do client work additionally if you can do client work additionally if you can do client work like yeah you get exposure to different like yeah you get exposure to different like yeah you get exposure to different niches different Industries different
niches different Industries different niches different Industries different different people and different different people and different different people and different perspectives one of the other things
perspectives one of the other things perspectives one of the other things that I like to do personally to learn that I like to do personally to learn that I like to do personally to learn more about SEO is build communities like
more about SEO is build communities like more about SEO is build communities like we have a Facebook group with like we have a Facebook group with like we have a Facebook group with like nearly 8,000 people we have a school
nearly 8,000 people we have a school nearly 8,000 people we have a school Community we have a Discord Community
Community we have a Discord Community Community we have a Discord Community Etc and so like I don't think I'm the
Etc and so like I don't think I'm the Etc and so like I don't think I'm the best SEO in the world and I know there's
best SEO in the world and I know there's best SEO in the world and I know there's a lot of people I can learn from so I'm
a lot of people I can learn from so I'm a lot of people I can learn from so I'm going to try and get them around
going to try and get them around going to try and get them around as much as I can and so yeah do doing
as much as I can and so yeah do doing as much as I can and so yeah do doing your own affiliate sites or your own
your own affiliate sites or your own your own affiliate sites or your own portfolio sites i t I tend to steer away
portfolio sites i t I tend to steer away portfolio sites i t I tend to steer away from affiliate these days when it comes
from affiliate these days when it comes from affiliate these days when it comes to SEO because I think it's a really
to SEO because I think it's a really to SEO because I think it's a really tough time like we mentioned about and tough time like we mentioned about and tough time like we mentioned about and instead I'd rather send traffic to my
instead I'd rather send traffic to my instead I'd rather send traffic to my agency so I'll like rank multiple sites
agency so I'll like rank multiple sites agency so I'll like rank multiple sites in the SEO space generate leads and
in the SEO space generate leads and in the SEO space generate leads and traffic for my agency that way and that
traffic for my agency that way and that traffic for my agency that way and that gives me a lot of test data as well that gives me a lot of test data as well that gives me a lot of test data as well that I can learn from and then we'll do
I can learn from and then we'll do I can learn from and then we'll do client work we'll build communities I'll
client work we'll build communities I'll client work we'll build communities I'll teach it as well and then I can just
teach it as well and then I can just teach it as well and then I can just broaden my understanding of SEO from
broaden my understanding of SEO from broaden my understanding of SEO from every angle and I had a question that
every angle and I had a question that every angle and I had a question that had to do with like what could I do to
had to do with like what could I do to had to do with like what could I do to grow this podcast but I guess we could
grow this podcast but I guess we could grow this podcast but I guess we could apply to any podcast in general whether
apply to any podcast in general whether apply to any podcast in general whether it's affiliate or or anything so what
it's affiliate or or anything so what it's affiliate or or anything so what would your tips be to uh grow a podcast
would your tips be to uh grow a podcast would your tips be to uh grow a podcast to get more not just the engagement
to get more not just the engagement to get more not just the engagement let's assume you've got that part
let's assume you've got that part let's assume you've got that part covered but how do we get it ranking
covered but how do we get it ranking covered but how do we get it ranking better get it to actually rank your
better get it to actually rank your better get it to actually rank your podcast on Google well Google uh Spotify
podcast on Google well Google uh Spotify podcast on Google well Google uh Spotify or maybe even from a link building
or maybe even from a link building or maybe even from a link building perspective like how do we get this like
perspective like how do we get this like perspective like how do we get this like more known what would your kind of goto
more known what would your kind of goto more known what would your kind of goto Market strategy be if you had to like
Market strategy be if you had to like Market strategy be if you had to like take your own podcast or someone else's
take your own podcast or someone else's take your own podcast or someone else's podcast and say okay we're gonna we're
podcast and say okay we're gonna we're podcast and say okay we're gonna we're going to build links for it we're going going to build links for it we're going going to build links for it we're going to try to um you know get it planted in
to try to um you know get it planted in to try to um you know get it planted in in more areas um Beyond Google yeah so
in more areas um Beyond Google yeah so in more areas um Beyond Google yeah so the method that I used when I was first
the method that I used when I was first the method that I used when I was first getting started was two things number
getting started was two things number getting started was two things number one extremely crazy case studies so like
one extremely crazy case studies so like one extremely crazy case studies so like if you can if you can if you can demonstrate stuff that people have never
demonstrate stuff that people have never demonstrate stuff that people have never seen
seen seen before and showcase new case studies and
before and showcase new case studies and before and showcase new case studies and that sort of thing then you're going to
that sort of thing then you're going to that sort of thing then you're going to stand out and you're going to be stand out and you're going to be stand out and you're going to be different from everyone else as a
different from everyone else as a different from everyone else as a practical practical practical example back when I was trying to get
example back when I was trying to get example back when I was trying to get notice last year in the SEO space and
notice last year in the SEO space and notice last year in the SEO space and cut through the noise I would do crazy
cut through the noise I would do crazy cut through the noise I would do crazy case studies like how I publish 1,000
case studies like how I publish 1,000 case studies like how I publish 1,000 articles in 60 minutes and then with AI
articles in 60 minutes and then with AI articles in 60 minutes and then with AI right and like that time people would
right and like that time people would right and like that time people would click on it and and that would get a lot click on it and and that would get a lot click on it and and that would get a lot of attention some of those videos got of attention some of those videos got of attention some of those videos got like 50,000 100,000
like 50,000 100,000 like 50,000 100,000 views didn't recommend it by the way I
views didn't recommend it by the way I views didn't recommend it by the way I don't anyone watching don't recommend
don't anyone watching don't recommend don't anyone watching don't recommend doing that but when you can do crazy
doing that but when you can do crazy doing that but when you can do crazy case studies like that that people have
case studies like that that people have case studies like that that people have never seen before and it has a lot of
never seen before and it has a lot of never seen before and it has a lot of sort of unique value to it then you'll
sort of unique value to it then you'll sort of unique value to it then you'll stand out from everyone else and you cut
stand out from everyone else and you cut stand out from everyone else and you cut through the noise and you get a lot more through the noise and you get a lot more through the noise and you get a lot more attention like what I noticed was like
attention like what I noticed was like attention like what I noticed was like people would share that with their own
people would share that with their own people would share that with their own company discords your own company
company discords your own company company discords your own company whatsapps Etc people would send out by
whatsapps Etc people would send out by whatsapps Etc people would send out by email and it was just like something
email and it was just like something email and it was just like something sharable went viral very quickly the
sharable went viral very quickly the sharable went viral very quickly the second thing that I would do is try and
second thing that I would do is try and second thing that I would do is try and leverage the network of other influences
leverage the network of other influences leverage the network of other influences which I think you're already doing I
which I think you're already doing I which I think you're already doing I think you know for example like you think you know for example like you think you know for example like you reached out to me and for sure when this
reached out to me and for sure when this reached out to me and for sure when this comes out I'll share it to my audience
comes out I'll share it to my audience comes out I'll share it to my audience and and that's a really good way to grow
and and that's a really good way to grow and and that's a really good way to grow and get more attention right so
and get more attention right so and get more attention right so networking getting more people with
networking getting more people with networking getting more people with bigger audiences than you and then bigger audiences than you and then bigger audiences than you and then asking them to share it afterwards is a
asking them to share it afterwards is a asking them to share it afterwards is a great one yeah awesome uh we're we're
great one yeah awesome uh we're we're great one yeah awesome uh we're we're coming down towards the end you
coming down towards the end you coming down towards the end you mentioned Mastermind so you have a
mentioned Mastermind so you have a mentioned Mastermind so you have a mastermind and I've heard this from guys
mastermind and I've heard this from guys mastermind and I've heard this from guys like James douly Craig Campbell and I'm
like James douly Craig Campbell and I'm like James douly Craig Campbell and I'm pretty sure others are doing this in the
pretty sure others are doing this in the pretty sure others are doing this in the background they always talking about it
background they always talking about it background they always talking about it um where do you find a mastermind or
um where do you find a mastermind or um where do you find a mastermind or would you recommend someone set one up
would you recommend someone set one up would you recommend someone set one up or um what are the benefits of
or um what are the benefits of or um what are the benefits of masterminds and um yeah why why should
masterminds and um yeah why why should masterminds and um yeah why why should we get into it yeah one of the best ways
we get into it yeah one of the best ways we get into it yeah one of the best ways well number one I I would just set it up
well number one I I would just set it up well number one I I would just set it up yourself right so if you have a network
yourself right so if you have a network yourself right so if you have a network of people for example like you just went of people for example like you just went of people for example like you just went to Brighton SEO I'm sure you met some to Brighton SEO I'm sure you met some to Brighton SEO I'm sure you met some really good seos and Affiliates there
really good seos and Affiliates there really good seos and Affiliates there personally I would try and recruit like
personally I would try and recruit like personally I would try and recruit like two or three of two or three of two or three of them and then arrange a call every two
them and then arrange a call every two them and then arrange a call every two weeks or every month where you can
weeks or every month where you can weeks or every month where you can problem solve your issues together this
problem solve your issues together this problem solve your issues together this is far better than any other way of
is far better than any other way of is far better than any other way of generating a mastermind because it's
generating a mastermind because it's generating a mastermind because it's Unique to you you know who you can work
Unique to you you know who you can work Unique to you you know who you can work with sometimes there might be like
with sometimes there might be like with sometimes there might be like really successful people but you just
really successful people but you just really successful people but you just wouldn't get on with them you just wouldn't get on with them you just wouldn't get on with them you just couldn't have a call with them right and
couldn't have a call with them right and couldn't have a call with them right and there'll be other people that you click there'll be other people that you click there'll be other people that you click with really well well and that's the
with really well well and that's the with really well well and that's the type of person you want in The type of person you want in The type of person you want in The Mastermind and then when it comes to
Mastermind and then when it comes to Mastermind and then when it comes to running the actual Mastermind I would running the actual Mastermind I would running the actual Mastermind I would recommend just having a setup where you
recommend just having a setup where you recommend just having a setup where you have one leader they set the timer and
have one leader they set the timer and have one leader they set the timer and everyone in the group gets five minutes
everyone in the group gets five minutes everyone in the group gets five minutes to explain their problem and 15 minutes
to explain their problem and 15 minutes to explain their problem and 15 minutes to problem solve it and when you got two to problem solve it and when you got two to problem solve it and when you got two or three people on the call it's just an
or three people on the call it's just an or three people on the call it's just an hour long each Mastermind session you do
hour long each Mastermind session you do hour long each Mastermind session you do that every two weeks or one month and
that every two weeks or one month and that every two weeks or one month and and you learn from each other that way
and you learn from each other that way and you learn from each other that way what I tend to find is a rising tile if
what I tend to find is a rising tile if what I tend to find is a rising tile if boats so even if you're say in the same
boats so even if you're say in the same boats so even if you're say in the same industry like for me I've been in
industry like for me I've been in industry like for me I've been in masterminds with my biggest competitors
masterminds with my biggest competitors masterminds with my biggest competitors in the link building in the link building in the link building space but we'll happily help help each
space but we'll happily help help each space but we'll happily help help each other out because we know there's no other out because we know there's no other out because we know there's no secrets right it's just the fundamentals
secrets right it's just the fundamentals secrets right it's just the fundamentals and therefore you can give as much value
and therefore you can give as much value and therefore you can give as much value as you can to each other and if they win
as you can to each other and if they win as you can to each other and if they win you win and you all learn things
you win and you all learn things you win and you all learn things together amazing uh I'm definitely going
together amazing uh I'm definitely going together amazing uh I'm definitely going to dig into that a bit further I
to dig into that a bit further I to dig into that a bit further I appreciate that last question which I
appreciate that last question which I appreciate that last question which I ask everyone is what do you see of the
ask everyone is what do you see of the ask everyone is what do you see of the future of affiliate marketing as it
future of affiliate marketing as it future of affiliate marketing as it intersects with business
intelligence yeah I think YouTube is a intelligence yeah I think YouTube is a way I think YouTube is is the future of
way I think YouTube is is the future of way I think YouTube is is the future of affiliate marketing I don't think
affiliate marketing I don't think affiliate marketing I don't think there's much of a future for Affiliates there's much of a future for Affiliates there's much of a future for Affiliates on Google and I'm not saying like give
on Google and I'm not saying like give on Google and I'm not saying like give up or close that on your website I'm
up or close that on your website I'm up or close that on your website I'm still this this I've never met so many
still this this I've never met so many still this this I've never met so many seos making so much money from affiliate
seos making so much money from affiliate seos making so much money from affiliate and everything else right now but I just
and everything else right now but I just and everything else right now but I just think if you look five years down the
think if you look five years down the think if you look five years down the line it's going to become harder and
line it's going to become harder and line it's going to become harder and harder for Affiliates on SEO and easier
harder for Affiliates on SEO and easier harder for Affiliates on SEO and easier and easier for Affiliates on
and easier for Affiliates on and easier for Affiliates on YouTube all I agree uh Julian thank you
YouTube all I agree uh Julian thank you YouTube all I agree uh Julian thank you so much for doing this how can people
so much for doing this how can people so much for doing this how can people get a hold of you if you want them to get a hold of you if you want them to get a hold of you if you want them to get a hold of you yeah so if you want to
get a hold of you yeah so if you want to get a hold of you yeah so if you want to get in touch feel free to jump on to
get in touch feel free to jump on to get in touch feel free to jump on to juliang gold.com and you can book in a
juliang gold.com and you can book in a juliang gold.com and you can book in a free strategy session or if you just
free strategy session or if you just free strategy session or if you just want to check out my content that's free want to check out my content that's free want to check out my content that's free on YouTube just type in Julian Goldie on
on YouTube just type in Julian Goldie on on YouTube just type in Julian Goldie on YouTube that's it I appreciate it so
YouTube that's it I appreciate it so YouTube that's it I appreciate it so much thank you thank
much thank you thank much thank you thank you thank you for tuning in to the
you thank you for tuning in to the you thank you for tuning in to the affiliate bi podcast I'd like to take
affiliate bi podcast I'd like to take affiliate bi podcast I'd like to take this time to ask for a small favor to
this time to ask for a small favor to this time to ask for a small favor to leave a rating and review wherever you
leave a rating and review wherever you leave a rating and review wherever you listen to your podcast that helps us
listen to your podcast that helps us listen to your podcast that helps us expand our reach to rank higher in
expand our reach to rank higher in expand our reach to rank higher in podcast directories and reach more
podcast directories and reach more podcast directories and reach more listeners