Deep Dive into Google Search Console (GSC) with Karl Hudson

the scary thing is I have quite a lot of the scary thing is I have quite a lot of conversations with seos and they don't

conversations with seos and they don't conversations with seos and they don't even realize that you can check craw

even realize that you can check craw even realize that you can check craw stats inside Google search console and

stats inside Google search console and stats inside Google search console and these guys are like top guys and they've

these guys are like top guys and they've these guys are like top guys and they've never seen that section of search

never seen that section of search never seen that section of search consult and it's like oh you should

consult and it's like oh you should consult and it's like oh you should probably do that route first but once

probably do that route first but once probably do that route first but once you've done the search console route

you've done the search console route you've done the search console route then I would definitely suggest if you

then I would definitely suggest if you then I would definitely suggest if you can get the data either use it utilizing

can get the data either use it utilizing can get the data either use it utilizing Cloud flare or if your server will just

Cloud flare or if your server will just Cloud flare or if your server will just give you the data because not all give you the data because not all give you the data because not all servers will give you the data trying to

servers will give you the data trying to servers will give you the data trying to get the logs because yes you've just

get the logs because yes you've just get the logs because yes you've just optimized search console and the Google

optimized search console and the Google optimized search console and the Google bot however there's a lot more Bots out

bot however there's a lot more Bots out bot however there's a lot more Bots out there and you want to control these Bots

there and you want to control these Bots there and you want to control these Bots because actually they could be let's say

because actually they could be let's say because actually they could be let's say for instance your time zone where most

for instance your time zone where most for instance your time zone where most of your user as a login on is you know

of your user as a login on is you know of your user as a login on is you know 4M you could have a a random bot hitting

4M you could have a a random bot hitting 4M you could have a a random bot hitting your website between hours of three and

your website between hours of three and your website between hours of three and five which is actually crushing your

five which is actually crushing your five which is actually crushing your bandwidth on your website and slowing

bandwidth on your website and slowing bandwidth on your website and slowing everything down

everything down everything down I'm John Wright and you're listening to

I'm John Wright and you're listening to I'm John Wright and you're listening to affiliate bi the business intelligence

affiliate bi the business intelligence affiliate bi the business intelligence and affiliate marketing podcast brought

and affiliate marketing podcast brought and affiliate marketing podcast brought to you by

to you by to you by St welcome to the Fate bi podcast today

St welcome to the Fate bi podcast today St welcome to the Fate bi podcast today we're chatting with Carl Hudson who is a

we're chatting with Carl Hudson who is a we're chatting with Carl Hudson who is a uk-based SEO and he's the founder of

uk-based SEO and he's the founder of uk-based SEO and he's the founder of seero SEO agency Carl welcome to the

seero SEO agency Carl welcome to the seero SEO agency Carl welcome to the show hi John pleasure pleasure to be

show hi John pleasure pleasure to be show hi John pleasure pleasure to be here and so when I interview seos on

here and so when I interview seos on here and so when I interview seos on this podcast um I like to ask most of

this podcast um I like to ask most of this podcast um I like to ask most of them saying if if you had to build an

them saying if if you had to build an them saying if if you had to build an affiliate site with a minimal budget

affiliate site with a minimal budget affiliate site with a minimal budget knowing how competitive affiliate

knowing how competitive affiliate knowing how competitive affiliate marketing is today is it too late and

marketing is today is it too late and marketing is today is it too late and well all of them without hesitation they

well all of them without hesitation they well all of them without hesitation they say no problem they're they're good to

say no problem they're they're good to say no problem they're they're good to go I kind of want to ask you the same

go I kind of want to ask you the same go I kind of want to ask you the same question yeah so is it too late I would

question yeah so is it too late I would question yeah so is it too late I would always obviously given the fact the huge

always obviously given the fact the huge always obviously given the fact the huge updates have been happening recently I

updates have been happening recently I updates have been happening recently I would probably a more on the side of

would probably a more on the side of would probably a more on the side of caution nowadays with the whole caution nowadays with the whole caution nowadays with the whole affiliate traditional affiliate Markman

affiliate traditional affiliate Markman affiliate traditional affiliate Markman struct stry um so obviously

struct stry um so obviously struct stry um so obviously traditionally it would just be you know traditionally it would just be you know traditionally it would just be you know you're knocking up a website typically

you're knocking up a website typically you're knocking up a website typically just to promote a product um and then

just to promote a product um and then just to promote a product um and then earning from that whereas nowadays I'll

earning from that whereas nowadays I'll earning from that whereas nowadays I'll definitely be looking more at how do I

definitely be looking more at how do I definitely be looking more at how do I create a brand around this website how

create a brand around this website how create a brand around this website how does the website actually attract people

does the website actually attract people does the website actually attract people who are just interested in reading the

who are just interested in reading the who are just interested in reading the content as opposed to you know I'm

content as opposed to you know I'm content as opposed to you know I'm trying to rank for um money keywords and

trying to rank for um money keywords and trying to rank for um money keywords and getting them to click through um

getting them to click through um getting them to click through um obviously Google hait and it always has

obviously Google hait and it always has obviously Google hait and it always has done doorway Pages now if you think of

done doorway Pages now if you think of done doorway Pages now if you think of the traditional affiliate marketing it

the traditional affiliate marketing it the traditional affiliate marketing it was pretty much set up to be doorway

was pretty much set up to be doorway was pretty much set up to be doorway pages that you click on you've got all

pages that you click on you've got all pages that you click on you've got all your ctas and everything basically

your ctas and everything basically your ctas and everything basically trying to get the person straight away trying to get the person straight away trying to get the person straight away to click to click to click off um and that's what Google Apps it's

off um and that's what Google Apps it's off um and that's what Google Apps it's hat it from the day do but you know over

hat it from the day do but you know over hat it from the day do but you know over time it's been developed and how to

time it's been developed and how to time it's been developed and how to tackle it I guess and I think this is

tackle it I guess and I think this is tackle it I guess and I think this is you know the latest updates being one of

you know the latest updates being one of you know the latest updates being one of the ways it is really horing in on

the ways it is really horing in on the ways it is really horing in on tackling it

tackling it tackling it um so if I was to start an affiliate

um so if I was to start an affiliate um so if I was to start an affiliate project obviously we're still quite

project obviously we're still quite project obviously we're still quite involved in some affiliate stuff but

involved in some affiliate stuff but involved in some affiliate stuff but some of the affiliate stuff we're now some of the affiliate stuff we're now some of the affiliate stuff we're now more involved in is things that already

more involved in is things that already more involved in is things that already have quite a bit of brand um stuff going

have quite a bit of brand um stuff going have quite a bit of brand um stuff going on so on social media um they already

on so on social media um they already on so on social media um they already have a good following they've got that

have a good following they've got that have a good following they've got that natural gred search volume um and then

natural gred search volume um and then natural gred search volume um and then we kind of get involved at that point um

we kind of get involved at that point um we kind of get involved at that point um so yeah the strategy would probably now

so yeah the strategy would probably now so yeah the strategy would probably now be trying to build up some type of

be trying to build up some type of be trying to build up some type of social media and follow in some type of

social media and follow in some type of social media and follow in some type of content that you know is good for the

content that you know is good for the content that you know is good for the that type of user and encourages the

that type of user and encourages the that type of user and encourages the user engagement signals and then going

user engagement signals and then going user engagement signals and then going down you know maybe's email Mark so

down you know maybe's email Mark so down you know maybe's email Mark so bringing in all the areas of Mark inside

bringing in all the areas of Mark inside bringing in all the areas of Mark inside some email marketing funnel stuff like

some email marketing funnel stuff like some email marketing funnel stuff like this to try and Horn it all in and

this to try and Horn it all in and this to try and Horn it all in and that's how I would approach it it would

that's how I would approach it it would that's how I would approach it it would take time that's the one problem with

take time that's the one problem with take time that's the one problem with that now it's not a it's not overnight

that now it's not a it's not overnight that now it's not a it's not overnight success it's going to take you know

success it's going to take you know success it's going to take you know you're building a brand right it's going

you're building a brand right it's going you're building a brand right it's going to take a while um that that's my

to take a while um that that's my to take a while um that that's my standpoint on it really that that's a

standpoint on it really that that's a standpoint on it really that that's a great answer because I mean this is a a

great answer because I mean this is a a great answer because I mean this is a a Hot Topic as of right now I've Got

Hot Topic as of right now I've Got Hot Topic as of right now I've Got Friends sending me messages going hey

Friends sending me messages going hey Friends sending me messages going hey you do you know someone who can help me

you do you know someone who can help me you do you know someone who can help me get out of this uh Google's just

get out of this uh Google's just get out of this uh Google's just destroyed my site and this is probably

destroyed my site and this is probably destroyed my site and this is probably all within 10 days I've had three

all within 10 days I've had three all within 10 days I've had three different friends saying we're screwed

different friends saying we're screwed different friends saying we're screwed and I think what you're saying makes a and I think what you're saying makes a and I think what you're saying makes a lot of sense I think you need to be more

lot of sense I think you need to be more lot of sense I think you need to be more intentional it's it's not just brand

intentional it's it's not just brand intentional it's it's not just brand it's intentional going okay what what

it's intentional going okay what what it's intentional going okay what what value can we add and it can't be just

value can we add and it can't be just value can we add and it can't be just another content site because Google's

another content site because Google's another content site because Google's already seen that content it's like

already seen that content it's like already seen that content it's like you're giving me nothing special so um

you're giving me nothing special so um you're giving me nothing special so um probably the worst one I've seen are a

probably the worst one I've seen are a probably the worst one I've seen are a few different websites that have

few different websites that have few different websites that have amazing uh like digital PR style links

amazing uh like digital PR style links amazing uh like digital PR style links and Google still said we don't care

and Google still said we don't care and Google still said we don't care about your amazing

about your amazing about your amazing links yeah I've seen that quite a few

links yeah I've seen that quite a few links yeah I've seen that quite a few times obviously we do one of the brands

times obviously we do one of the brands times obviously we do one of the brands we also have a site from search through

we also have a site from search through we also have a site from search through is a like a link Ting brand so we get a

is a like a link Ting brand so we get a is a like a link Ting brand so we get a lot of people coming especially with the

lot of people coming especially with the lot of people coming especially with the latest update you know there was a huge

latest update you know there was a huge latest update you know there was a huge round of like spam penalties dished out

round of like spam penalties dished out round of like spam penalties dished out um and when you're looking at some of um and when you're looking at some of um and when you're looking at some of these sites some of the sites you're these sites some of the sites you're these sites some of the sites you're looking and you go you know what this looking and you go you know what this looking and you go you know what this site doesn't really deserve this span

site doesn't really deserve this span site doesn't really deserve this span penalty it's you know it's maybe's got a

penalty it's you know it's maybe's got a penalty it's you know it's maybe's got a few peered for guest PS but the rest of

few peered for guest PS but the rest of few peered for guest PS but the rest of it maybe's like natural digital PR list

it maybe's like natural digital PR list it maybe's like natural digital PR list well natural we doing quote digital PR

well natural we doing quote digital PR well natural we doing quote digital PR listings you know what I mean and um

listings you know what I mean and um listings you know what I mean and um yeah it's

yeah it's yeah it's if I'm being honest I feel really bad

if I'm being honest I feel really bad if I'm being honest I feel really bad for a lot of website owners especially

for a lot of website owners especially for a lot of website owners especially ones ones ones who if you look at I believe Eric

who if you look at I believe Eric who if you look at I believe Eric lanchez posted something recently which

lanchez posted something recently which lanchez posted something recently which his opinion is you know they're very his opinion is you know they're very his opinion is you know they're very much going after user engagement metrics

much going after user engagement metrics much going after user engagement metrics now and that that's what they've kind of

now and that that's what they've kind of now and that that's what they've kind of pined on so you could have fantastic

pined on so you could have fantastic pined on so you could have fantastic content but if your whole site as a

content but if your whole site as a content but if your whole site as a whole doesn't have the user engagement

whole doesn't have the user engagement whole doesn't have the user engagement that can pull you all down um and

that can pull you all down um and that can pull you all down um and obviously this is it leads into why you

obviously this is it leads into why you obviously this is it leads into why you would see Rise of the likes of Reddit

would see Rise of the likes of Reddit would see Rise of the likes of Reddit quorus places like this because the

quorus places like this because the quorus places like this because the users are when they're on those sites

users are when they're on those sites users are when they're on those sites they typically stay on those sites and

they typically stay on those sites and they typically stay on those sites and they're clicking around and they have they're clicking around and they have they're clicking around and they have their own user like flow and experience

their own user like flow and experience their own user like flow and experience right and that's kind of what you need

right and that's kind of what you need right and that's kind of what you need to try to start doing in my opinion on

to try to start doing in my opinion on to try to start doing in my opinion on the on your own website it's what you

the on your own website it's what you the on your own website it's what you should be doing whereas obviously we

should be doing whereas obviously we should be doing whereas obviously we touched on it before the traditional

touched on it before the traditional touched on it before the traditional affiliate model was never set up to be

affiliate model was never set up to be affiliate model was never set up to be like that

like that like that so if Affiliates are at risk of being

so if Affiliates are at risk of being so if Affiliates are at risk of being disrupted I I I got a two-part question

disrupted I I I got a two-part question disrupted I I I got a two-part question it's like what do you what do you seeing

it's like what do you what do you seeing it's like what do you what do you seeing on the SEO Consulting side are they also

on the SEO Consulting side are they also on the SEO Consulting side are they also getting hit bad because some of their

getting hit bad because some of their getting hit bad because some of their clients have just gone bust but I'm also

clients have just gone bust but I'm also clients have just gone bust but I'm also wondering the second part is for someone

wondering the second part is for someone wondering the second part is for someone like yourself who's done a lot of like yourself who's done a lot of like yourself who's done a lot of personal branding are you experiencing

personal branding are you experiencing personal branding are you experiencing uh more people coming to you yes so so

uh more people coming to you yes so so uh more people coming to you yes so so the first part I would say from a

the first part I would say from a the first part I would say from a consultancy point of view obviously if

consultancy point of view obviously if consultancy point of view obviously if affiliate was a big ch of a consultant's

affiliate was a big ch of a consultant's affiliate was a big ch of a consultant's revenue stream

revenue stream revenue stream then hopefully that affiliate was a big

then hopefully that affiliate was a big then hopefully that affiliate was a big super affiliate and has plenty of money

super affiliate and has plenty of money super affiliate and has plenty of money in the bank to kind of pivot into

in the bank to kind of pivot into in the bank to kind of pivot into something else and then obviously would something else and then obviously would something else and then obviously would leverage the consultancy skills because

leverage the consultancy skills because leverage the consultancy skills because there's been a lot of roomors of and

there's been a lot of roomors of and there's been a lot of roomors of and it's every year you've been an SEO for a

it's every year you've been an SEO for a it's every year you've been an SEO for a while yourself Jo every single year

while yourself Jo every single year while yourself Jo every single year whenever there's a Google update seo's

whenever there's a Google update seo's whenever there's a Google update seo's dead right that's all you ever here but

dead right that's all you ever here but dead right that's all you ever here but obviously it's just seo's change it it's

obviously it's just seo's change it it's obviously it's just seo's change it it's forever changing and I don't ever think

forever changing and I don't ever think forever changing and I don't ever think SEO will die it's just the route that it

SEO will die it's just the route that it SEO will die it's just the route that it goes down obviously you have to Pivot

goes down obviously you have to Pivot goes down obviously you have to Pivot and change with it um so I think like

and change with it um so I think like and change with it um so I think like from a consultancy point of view yeah I

from a consultancy point of view yeah I from a consultancy point of view yeah I think there will be quite a few hurting

think there will be quite a few hurting think there will be quite a few hurting at the moment we tend to deal a lot more

at the moment we tend to deal a lot more at the moment we tend to deal a lot more with e-commerce sit and then the actual

with e-commerce sit and then the actual with e-commerce sit and then the actual um SEO agency owners so you know they

um SEO agency owners so you know they um SEO agency owners so you know they tend to be dealing with a lot of the tend to be dealing with a lot of the tend to be dealing with a lot of the brands we do the odd brand here and

brands we do the odd brand here and brands we do the odd brand here and their affiliate brand and things but we their affiliate brand and things but we their affiliate brand and things but we don't do a lot with them so we haven't

don't do a lot with them so we haven't don't do a lot with them so we haven't really been in acted from that side and

really been in acted from that side and really been in acted from that side and but I'd imagine a lot of Consultants

but I'd imagine a lot of Consultants but I'd imagine a lot of Consultants have um and I kind of forgot what the

have um and I kind of forgot what the have um and I kind of forgot what the second question was sorry the second one

second question was sorry the second one second question was sorry the second one was like more like for for what you do

was like more like for for what you do was like more like for for what you do specifically has this positively

specifically has this positively specifically has this positively impacted you because you might be on the

impacted you because you might be on the impacted you because you might be on the better side of the fence where maybe

better side of the fence where maybe better side of the fence where maybe you've uh positioned yourself to be in a

you've uh positioned yourself to be in a you've uh positioned yourself to be in a better position and you've done a lot of

better position and you've done a lot of better position and you've done a lot of personal branding so when people are

personal branding so when people are personal branding so when people are panicking they're they're actually going

panicking they're they're actually going panicking they're they're actually going who can I trust and who can I trust in

who can I trust and who can I trust in who can I trust and who can I trust in SEO spaces we know that that's never

SEO spaces we know that that's never SEO spaces we know that that's never easy and you know doing videos and

easy and you know doing videos and easy and you know doing videos and podcasts and you know really branding

podcasts and you know really branding podcasts and you know really branding your your own name I think I think these

your your own name I think I think these your your own name I think I think these things help well that's what it was

things help well that's what it was things help well that's what it was something that actually we've only something that actually we've only something that actually we've only really been duing myself we only been

really been duing myself we only been really been duing myself we only been doing in the last year probably is

doing in the last year probably is doing in the last year probably is really ramping up the personal brand

really ramping up the personal brand really ramping up the personal brand inside primarily because we almost felt

inside primarily because we almost felt inside primarily because we almost felt about a year back that this was going to

about a year back that this was going to about a year back that this was going to be the route that was going to be taken

be the route that was going to be taken be the route that was going to be taken you know connecting actual people to the

you know connecting actual people to the you know connecting actual people to the website and the brand and all these

website and the brand and all these website and the brand and all these different um I know fan of Jason Bernard

different um I know fan of Jason Bernard different um I know fan of Jason Bernard all these different entities and all these different entities and all these different entities and creating this sort of knowledge panel

creating this sort of knowledge panel creating this sort of knowledge panel right and con then having that user that

right and con then having that user that right and con then having that user that person connected to all of those

person connected to all of those person connected to all of those entities just adds value across the

entities just adds value across the entities just adds value across the board and that's kind of the approach we

board and that's kind of the approach we board and that's kind of the approach we started adopting and I think yeah I

started adopting and I think yeah I started adopting and I think yeah I think it's something that people should

think it's something that people should think it's something that people should start the hardest part with this and I

start the hardest part with this and I start the hardest part with this and I still struggle with it hugely today D's

still struggle with it hugely today D's still struggle with it hugely today D's a lot more extra than I am I'm the data

a lot more extra than I am I'm the data a lot more extra than I am I'm the data guy I like to you've seen on like

guy I like to you've seen on like guy I like to you've seen on like LinkedIn and things mentioned in CRA

LinkedIn and things mentioned in CRA LinkedIn and things mentioned in CRA craw budget all that's I'm the guy who

craw budget all that's I'm the guy who craw budget all that's I'm the guy who likes to dabble in that side I'm not the

likes to dabble in that side I'm not the likes to dabble in that side I'm not the guy who likes to be on the camera

guy who likes to be on the camera guy who likes to be on the camera although if I've had a few drinks

although if I've had a few drinks although if I've had a few drinks sometimes that changes I usually don't sometimes that changes I usually don't sometimes that changes I usually don't mind so much but like I'm a lot more

mind so much but like I'm a lot more mind so much but like I'm a lot more introverted um so it's quite difficult

introverted um so it's quite difficult introverted um so it's quite difficult for you know I think the skill set of

for you know I think the skill set of for you know I think the skill set of seos typically are to be more

seos typically are to be more seos typically are to be more introverted you tend to be a lot more of

introverted you tend to be a lot more of introverted you tend to be a lot more of an inted guy right and that's a problem

an inted guy right and that's a problem an inted guy right and that's a problem when it comes it's it's a problem when

when it comes it's it's a problem when when it comes it's it's a problem when it comes to doing podcasts and things

it comes to doing podcasts and things it comes to doing podcasts and things like that um because it's completely out

like that um because it's completely out like that um because it's completely out with your comfort zone um so yeah I

with your comfort zone um so yeah I with your comfort zone um so yeah I think there's going to be a definite

think there's going to be a definite think there's going to be a definite mind shift change with SEO as it becomes

mind shift change with SEO as it becomes mind shift change with SEO as it becomes more of a sort of digital digital

more of a sort of digital digital more of a sort of digital digital marketing pres I've always sort of marketing pres I've always sort of marketing pres I've always sort of labeled myself as a digital marketer as

labeled myself as a digital marketer as labeled myself as a digital marketer as opposed to an SEO because I've always

opposed to an SEO because I've always opposed to an SEO because I've always used pair ads as an Avenue into SEO

used pair ads as an Avenue into SEO used pair ads as an Avenue into SEO anyway and then I'm not a social media

anyway and then I'm not a social media anyway and then I'm not a social media ad exp but I

ad exp but I ad exp but I dabble um but yeah I've always used paid

dabble um but yeah I've always used paid dabble um but yeah I've always used paid ads and then went that route into the

ads and then went that route into the ads and then went that route into the SEO just to hack time because you can

SEO just to hack time because you can SEO just to hack time because you can very quickly figure out what works and

very quickly figure out what works and very quickly figure out what works and you at the same time if you can generate

you at the same time if you can generate you at the same time if you can generate that that that Roi it's happy days all around because

Roi it's happy days all around because Roi it's happy days all around because then you can keep that going at the same then you can keep that going at the same then you can keep that going at the same time as when a organic SEO strategy

time as when a organic SEO strategy time as when a organic SEO strategy so and maybe the ti uh some of these

so and maybe the ti uh some of these so and maybe the ti uh some of these initial discussions together of the B2B

initial discussions together of the B2B initial discussions together of the B2B stuff with personal branding the B Toc

stuff with personal branding the B Toc stuff with personal branding the B Toc um it seems like uh with video it's

um it seems like uh with video it's um it seems like uh with video it's people are shifting how they search or

people are shifting how they search or people are shifting how they search or look for things or how they find trust

look for things or how they find trust look for things or how they find trust signals and it's Reddit it's Kora it's

signals and it's Reddit it's Kora it's signals and it's Reddit it's Kora it's YouTube It's YouTube shorts It's Tik Tok

YouTube It's YouTube shorts It's Tik Tok YouTube It's YouTube shorts It's Tik Tok it's social media it's uh we've always

it's social media it's uh we've always it's social media it's uh we've always known these things to be their own

known these things to be their own known these things to be their own search engines on their own but it's

search engines on their own but it's search engines on their own but it's it's kind of like this is like an it's kind of like this is like an it's kind of like this is like an evolving part of search where I I wonder

evolving part of search where I I wonder evolving part of search where I I wonder maybe Google's never going to ever

maybe Google's never going to ever maybe Google's never going to ever disappear but I wonder if their power is

disappear but I wonder if their power is disappear but I wonder if their power is just going to start to drop in terms of

just going to start to drop in terms of just going to start to drop in terms of you know their dominance in search I

you know their dominance in search I you know their dominance in search I think this is why they're very much think this is why they're very much think this is why they're very much getting it you know that Google's also

getting it you know that Google's also getting it you know that Google's also quite smart that they're quite quick to

quite smart that they're quite quick to quite smart that they're quite quick to buy things um so you know YouTube was

buy things um so you know YouTube was buy things um so you know YouTube was bought by them and I imagine down the

bought by them and I imagine down the bought by them and I imagine down the line I know there's already been the line I know there's already been the line I know there's already been the agreement with Reddit but obviously that

agreement with Reddit but obviously that agreement with Reddit but obviously that wasn't purchasing of Reddit it was just

wasn't purchasing of Reddit it was just wasn't purchasing of Reddit it was just use of data surprisingly off the back of

use of data surprisingly off the back of use of data surprisingly off the back of that then all of a sudden Reddit has a that then all of a sudden Reddit has a that then all of a sudden Reddit has a huge boom in the C so I think Google's

huge boom in the C so I think Google's huge boom in the C so I think Google's smart enough or the guys obviously that

smart enough or the guys obviously that smart enough or the guys obviously that run it are smart enough to sort of pivot

run it are smart enough to sort of pivot run it are smart enough to sort of pivot themselves and acquire more and more

themselves and acquire more and more themselves and acquire more and more data funnels um so I don't think

data funnels um so I don't think data funnels um so I don't think Google's going anywhere I know there's a

Google's going anywhere I know there's a Google's going anywhere I know there's a lot of people saying oh get on Bing you

lot of people saying oh get on Bing you lot of people saying oh get on Bing you know they're increasing market share

know they're increasing market share know they're increasing market share well the reality is yes they've well the reality is yes they've well the reality is yes they've increased market share but it's only a

increased market share but it's only a increased market share but it's only a few percent that they've increased and a

few percent that they've increased and a few percent that they've increased and a lot of it all around you know they were

lot of it all around you know they were lot of it all around you know they were the first with the whole open the eye

the first with the whole open the eye the first with the whole open the eye um so is that just a bit of a buzz I'm

um so is that just a bit of a buzz I'm um so is that just a bit of a buzz I'm pretty sure I read something the other

pretty sure I read something the other pretty sure I read something the other day there's already been quite a day there's already been quite a day there's already been quite a significant drop off from the launcher

significant drop off from the launcher significant drop off from the launcher open Ai and the Bing surge

open Ai and the Bing surge open Ai and the Bing surge Trend um so you know will that continue

Trend um so you know will that continue Trend um so you know will that continue I don't know I think obviously leading

I don't know I think obviously leading I don't know I think obviously leading into the whole sge with Google and

into the whole sge with Google and into the whole sge with Google and things like this and you know the whole

things like this and you know the whole things like this and you know the whole generative

generative generative experience my personal opinion on this

experience my personal opinion on this experience my personal opinion on this is it's all for Google to push users

is it's all for Google to push users is it's all for Google to push users down to the money making keywords to

down to the money making keywords to down to the money making keywords to trying to get them further down that

trying to get them further down that trying to get them further down that funnel and I think they'll apply SG to

funnel and I think they'll apply SG to funnel and I think they'll apply SG to the top of the funnel keywords to get

the top of the funnel keywords to get the top of the funnel keywords to get them down to the bottom quicker and

them down to the bottom quicker and them down to the bottom quicker and rather than use us sitting on trying to

rather than use us sitting on trying to rather than use us sitting on trying to search you know five or six queries

search you know five or six queries search you know five or six queries because each of those queries is costing

because each of those queries is costing because each of those queries is costing Google money right whereas if they can

Google money right whereas if they can Google money right whereas if they can do one query and that one query goes

do one query and that one query goes do one query and that one query goes [ __ ] most people you know search this

[ __ ] most people you know search this [ __ ] most people you know search this actually end up here have a look at

actually end up here have a look at actually end up here have a look at these um I think that's the route

these um I think that's the route these um I think that's the route they're going to go with SG I don't

they're going to go with SG I don't they're going to go with SG I don't think in niches like I know you're quite

think in niches like I know you're quite think in niches like I know you're quite or I was heavily involved I'm still

or I was heavily involved I'm still or I was heavily involved I'm still slightly involved in G the gambling

slightly involved in G the gambling slightly involved in G the gambling industry I don't think they're going to

industry I don't think they're going to industry I don't think they're going to be affected as much like the there's too

be affected as much like the there's too be affected as much like the there's too much jurisdiction involved and very very

much jurisdiction involved and very very much jurisdiction involved and very very big bins for Google to put something on

big bins for Google to put something on big bins for Google to put something on that might be wrong and we've all seen

that might be wrong and we've all seen that might be wrong and we've all seen you know you can manipulate EI right

you know you can manipulate EI right you know you can manipulate EI right we're all practicing that at the moment

we're all practicing that at the moment we're all practicing that at the moment manipulate in the eye um so I I just

manipulate in the eye um so I I just manipulate in the eye um so I I just don't see it being applied in those

don't see it being applied in those don't see it being applied in those niches but I do see it on the more

niches but I do see it on the more niches but I do see it on the more broader keyw niches makes sense I mean

broader keyw niches makes sense I mean broader keyw niches makes sense I mean what you've described is kind of like

what you've described is kind of like what you've described is kind of like the whole journey of top of funnel

the whole journey of top of funnel the whole journey of top of funnel bottom of funnel and I think enough

bottom of funnel and I think enough bottom of funnel and I think enough websites don't do it themselves

websites don't do it themselves websites don't do it themselves internally and I I would say for for

internally and I I would say for for internally and I I would say for for without a doubt I've been guilty of that

without a doubt I've been guilty of that without a doubt I've been guilty of that in the past but um you know those are

in the past but um you know those are in the past but um you know those are things that I try to kind of preach and

things that I try to kind of preach and things that I try to kind of preach and going I've talked to these people and

going I've talked to these people and going I've talked to these people and the are the things that I think are true

the are the things that I think are true the are the things that I think are true and I think what you've explained is you

and I think what you've explained is you and I think what you've explained is you know an interesting way for Google to

know an interesting way for Google to know an interesting way for Google to actually move people into those funnels

actually move people into those funnels actually move people into those funnels where the higher converting you know

where the higher converting you know where the higher converting you know phrases or keywords uh tend to be more

phrases or keywords uh tend to be more phrases or keywords uh tend to be more uh bottom of funnel yeah well if you

uh bottom of funnel yeah well if you uh bottom of funnel yeah well if you also look at like for instance in the

also look at like for instance in the also look at like for instance in the gambling industry you know we've been

gambling industry you know we've been gambling industry you know we've been having to deal with anywhere up to eight

having to deal with anywhere up to eight having to deal with anywhere up to eight ads on the page like that is just a norm

ads on the page like that is just a norm ads on the page like that is just a norm right whereas you go on normal SE and

right whereas you go on normal SE and right whereas you go on normal SE and you've got two at the top so now you

you've got two at the top so now you you've got two at the top so now you going to have potentially a huge SG

going to have potentially a huge SG going to have potentially a huge SG thing which will cover you know cover

thing which will cover you know cover thing which will cover you know cover quite a bit sort of top of the page

quite a bit sort of top of the page quite a bit sort of top of the page criteria and then that's only going to

criteria and then that's only going to criteria and then that's only going to be used to push users further down the

be used to push users further down the be used to push users further down the funnel in my opinion and because of

funnel in my opinion and because of funnel in my opinion and because of costs as well right there's all always a

costs as well right there's all always a costs as well right there's all always a cost of like retrieval element here and

cost of like retrieval element here and cost of like retrieval element here and and it's cost in Google probably quite a

and it's cost in Google probably quite a and it's cost in Google probably quite a bit more than it would be just to bit more than it would be just to bit more than it would be just to supplying the data from the databases

supplying the data from the databases supplying the data from the databases because it's now having to run you know

because it's now having to run you know because it's now having to run you know an an AI element which is going to cost

an an AI element which is going to cost an an AI element which is going to cost quite a bit um so I think that's the

quite a bit um so I think that's the quite a bit um so I think that's the only way in my head that they can

only way in my head that they can only way in my head that they can justify that cost is by getting the

justify that cost is by getting the justify that cost is by getting the users from you know the top down to the

users from you know the top down to the users from you know the top down to the buying keywords

buying keywords buying keywords essentially um yeah would you say then

essentially um yeah would you say then essentially um yeah would you say then that if if you're an affiliate and

that if if you're an affiliate and that if if you're an affiliate and you've been affected by any of these you've been affected by any of these you've been affected by any of these core updates that you would reduce the

core updates that you would reduce the core updates that you would reduce the number of affiliate links I mean one of

number of affiliate links I mean one of number of affiliate links I mean one of my friends who who literally just got

my friends who who literally just got my friends who who literally just got destroyed by Google I went on the site

destroyed by Google I went on the site destroyed by Google I went on the site I'm like it's beautiful contents expert

I'm like it's beautiful contents expert I'm like it's beautiful contents expert um maybe not strong on the link side but

um maybe not strong on the link side but um maybe not strong on the link side but one thing I noticed I'm like I wonder if one thing I noticed I'm like I wonder if one thing I noticed I'm like I wonder if Google actually cares about how many

Google actually cares about how many Google actually cares about how many outgoing tracking links there are on

outgoing tracking links there are on outgoing tracking links there are on pretty much a lot of the

pretty much a lot of the pretty much a lot of the pages yes so one of the strategies we've

pages yes so one of the strategies we've pages yes so one of the strategies we've been adopting recently so obviously in

been adopting recently so obviously in been adopting recently so obviously in let's just stick with the gambling let's just stick with the gambling let's just stick with the gambling examples where I've got a lot of

examples where I've got a lot of examples where I've got a lot of experience in so you know your typ

experience in so you know your typ experience in so you know your typ Gamblin affiliate site usually has a

Gamblin affiliate site usually has a Gamblin affiliate site usually has a table which has about 10 links on all of

table which has about 10 links on all of table which has about 10 links on all of those links all go out to very ious

those links all go out to very ious those links all go out to very ious different affiliate networks Etc and

different affiliate networks Etc and different affiliate networks Etc and that's pretty much Norm across the site

that's pretty much Norm across the site that's pretty much Norm across the site you know they might have a few banners

you know they might have a few banners you know they might have a few banners as well on each they've got loads of

as well on each they've got loads of as well on each they've got loads of outbound links across multiple pages

outbound links across multiple pages outbound links across multiple pages right and it's always in prominent areas

right and it's always in prominent areas right and it's always in prominent areas higher up in the sort of macro content

higher up in the sort of macro content higher up in the sort of macro content so what I would be looking at straight

so what I would be looking at straight so what I would be looking at straight away is a reducing down to say top three

away is a reducing down to say top three away is a reducing down to say top three affiliate ads but then those three

affiliate ads but then those three affiliate ads but then those three affiliate ads I wouldn't have them all affiliate ads I wouldn't have them all affiliate ads I wouldn't have them all going out from one page they would be

going out from one page they would be going out from one page they would be internally linked to the actual specific

internally linked to the actual specific internally linked to the actual specific review of that um product or company

review of that um product or company review of that um product or company then that one review page would then

then that one review page would then then that one review page would then outlink to affiliate link that way

outlink to affiliate link that way outlink to affiliate link that way you've you've you've just you know you've absolutely

just you know you've absolutely just you know you've absolutely hemorrhaged all your outlinks to just

hemorrhaged all your outlinks to just hemorrhaged all your outlinks to just having a couple of pages on your site

having a couple of pages on your site having a couple of pages on your site that have outlinks out and I feel like

that have outlinks out and I feel like that have outlinks out and I feel like that's going to be a better trend for

that's going to be a better trend for that's going to be a better trend for users because you almost you know you've

users because you almost you know you've users because you almost you know you've got the user on the page they interest

got the user on the page they interest got the user on the page they interest in the offer now that user has to engage

in the offer now that user has to engage in the offer now that user has to engage with your page he has to click a button

with your page he has to click a button with your page he has to click a button which takes them through to another page

which takes them through to another page which takes them through to another page on your website guess what it's another

on your website guess what it's another on your website guess what it's another user metrix they're on your site they're

user metrix they're on your site they're user metrix they're on your site they're they're staying around they're clicking they're staying around they're clicking they're staying around they're clicking about then from that page they can click

about then from that page they can click about then from that page they can click off because Google's not they're not

off because Google's not they're not off because Google's not they're not against you clicking off but they want

against you clicking off but they want against you clicking off but they want you to provide value to the user not

you to provide value to the user not you to provide value to the user not just click on click off that isn't

just click on click off that isn't just click on click off that isn't value yeah that makes a lot of sense um

value yeah that makes a lot of sense um value yeah that makes a lot of sense um it it makes me rethink you know some of

it it makes me rethink you know some of it it makes me rethink you know some of our B to be SEO strategies of doing

our B to be SEO strategies of doing our B to be SEO strategies of doing affiliate program reviews and linking affiliate program reviews and linking affiliate program reviews and linking out so definitely going to have to think

out so definitely going to have to think out so definitely going to have to think about that one and maybe it's better to

about that one and maybe it's better to about that one and maybe it's better to be um what's the word just kind of more

be um what's the word just kind of more be um what's the word just kind of more on the cautious side and go we don't

on the cautious side and go we don't on the cautious side and go we don't know what Google's going to do in the know what Google's going to do in the know what Google's going to do in the next little while but um it's better to

next little while but um it's better to next little while but um it's better to plan as if uh more Carnage will happen

plan as if uh more Carnage will happen plan as if uh more Carnage will happen well because if you also think some of well because if you also think some of well because if you also think some of these Affiliates especially in the

these Affiliates especially in the these Affiliates especially in the spaces that we operate in some of the

spaces that we operate in some of the spaces that we operate in some of the Affiliates are spending big money with

Affiliates are spending big money with Affiliates are spending big money with Google right and they're they're

Google right and they're they're Google right and they're they're spending big money on paid ads and

spending big money on paid ads and spending big money on paid ads and things like this so it doesn't make

things like this so it doesn't make things like this so it doesn't make sense for Google to slap these websites

sense for Google to slap these websites sense for Google to slap these websites too much when actually some of them are too much when actually some of them are too much when actually some of them are spending in big books with them and then

spending in big books with them and then spending in big books with them and then you know or does it make sense because

you know or does it make sense because you know or does it make sense because they may end up ramping up more of the

they may end up ramping up more of the they may end up ramping up more of the big big books being sled I

big big books being sled I big big books being sled I guess um but we all know you know

guess um but we all know you know guess um but we all know you know organic is you know it's one of the

organic is you know it's one of the organic is you know it's one of the biggest AWI you'll ever get when it's

biggest AWI you'll ever get when it's biggest AWI you'll ever get when it's there but the key is obviously with with

there but the key is obviously with with there but the key is obviously with with everything in business the main people everything in business the main people everything in business the main people who are hurting right now are the ones who are hurting right now are the ones who are hurting right now are the ones who didn't diversify traffic streams if

who didn't diversify traffic streams if who didn't diversify traffic streams if you started off from the start with a

you started off from the start with a you started off from the start with a diverse traffic portfolio what of the

diverse traffic portfolio what of the diverse traffic portfolio what of the affiliate sites we've recently bought in

affiliate sites we've recently bought in affiliate sites we've recently bought in in the gabblin industry actually had

in the gabblin industry actually had in the gabblin industry actually had more from social media than they did

more from social media than they did more from social media than they did from they didn't even have SEO and

from they didn't even have SEO and from they didn't even have SEO and that's why we've bought in because we're that's why we've bought in because we're that's why we've bought in because we're now the SEO arm to that

now the SEO arm to that now the SEO arm to that business um things like this is just

business um things like this is just business um things like this is just something that you should be looking at

something that you should be looking at something that you should be looking at doing you know the whole traffic

doing you know the whole traffic doing you know the whole traffic diversity and then it doesn't really

diversity and then it doesn't really diversity and then it doesn't really matter if an update comes around yes it

matter if an update comes around yes it matter if an update comes around yes it might hit your numbers but you should

might hit your numbers but you should might hit your numbers but you should always have a big enough pool of traffic

always have a big enough pool of traffic always have a big enough pool of traffic so you will still always be making money

so you will still always be making money so you will still always be making money it just might not be as

it just might not be as it just might not be as much so I listened to you uh say on a

much so I listened to you uh say on a much so I listened to you uh say on a clip with James douly he asked you what

clip with James douly he asked you what clip with James douly he asked you what are your top five SEO tips for 2024 and

are your top five SEO tips for 2024 and are your top five SEO tips for 2024 and looking here I think you wrote or you

looking here I think you wrote or you looking here I think you wrote or you said semantic SEO AKA topical Authority

said semantic SEO AKA topical Authority said semantic SEO AKA topical Authority uh uh structured properly back um the

uh uh structured properly back um the uh uh structured properly back um the site's structured properly backlinks of

site's structured properly backlinks of site's structured properly backlinks of course uh You' like to see that there's course uh You' like to see that there's course uh You' like to see that there's traffic behind it and website

traffic behind it and website traffic behind it and website performance um I'm going to zero in on

performance um I'm going to zero in on performance um I'm going to zero in on the semantic SEO and website performance

the semantic SEO and website performance the semantic SEO and website performance because I I remember just like looking

because I I remember just like looking because I I remember just like looking at some of your posts on LinkedIn you

at some of your posts on LinkedIn you at some of your posts on LinkedIn you talked about how performance and the

talked about how performance and the talked about how performance and the tech side uh can have like an important

tech side uh can have like an important tech side uh can have like an important impact on the overall performance so I

impact on the overall performance so I impact on the overall performance so I just wanted to get your Insight on that

just wanted to get your Insight on that just wanted to get your Insight on that yeah so um a lot of people have probably

yeah so um a lot of people have probably yeah so um a lot of people have probably heard of cor and if you haven't I

heard of cor and if you haven't I heard of cor and if you haven't I definitely recommend you know looking up

definitely recommend you know looking up definitely recommend you know looking up Cory um holistic SEO and now obviously

Cory um holistic SEO and now obviously Cory um holistic SEO and now obviously he was the very first guy well second

he was the very first guy well second he was the very first guy well second guy um but you know he's

guy um but you know he's guy um but you know he's really pushing the topical Authority

really pushing the topical Authority really pushing the topical Authority side and how people don't understand it

side and how people don't understand it side and how people don't understand it now from a performance point of

now from a performance point of now from a performance point of view it's going into the website and

view it's going into the website and view it's going into the website and looking at where are well start usually

looking at where are well start usually looking at where are well start usually first part I would always start with first part I would always start with first part I would always start with Google search console and look at where

Google search console and look at where Google search console and look at where the the Google crawling bot is going um

the the Google crawling bot is going um the the Google crawling bot is going um seeing if there's any areas on the

seeing if there's any areas on the seeing if there's any areas on the website it just shouldn't be wasting

website it just shouldn't be wasting website it just shouldn't be wasting that crawl budget because every site has

that crawl budget because every site has that crawl budget because every site has a limited amount of crawl budget and

a limited amount of crawl budget and a limited amount of crawl budget and obviously you can start to see when real

obviously you can start to see when real obviously you can start to see when real problems are happening when you're problems are happening when you're problems are happening when you're seeing the crawled but not indexed

seeing the crawled but not indexed seeing the crawled but not indexed section of the website and that balance

section of the website and that balance section of the website and that balance is becoming really really skewed now

is becoming really really skewed now is becoming really really skewed now don't get me wrong the best is to have

don't get me wrong the best is to have don't get me wrong the best is to have that to crawled but indexed so C but not

that to crawled but indexed so C but not that to crawled but indexed so C but not index is zero but chances are on a

index is zero but chances are on a index is zero but chances are on a bigger website you'll probably not get

bigger website you'll probably not get bigger website you'll probably not get there but it's good always good to have

there but it's good always good to have there but it's good always good to have that as a really low amount and the way

that as a really low amount and the way that as a really low amount and the way you do that is by optimizing what Google

you do that is by optimizing what Google you do that is by optimizing what Google is wasting on crawling and you know a

is wasting on crawling and you know a is wasting on crawling and you know a lot of the times with WordPress sites

lot of the times with WordPress sites lot of the times with WordPress sites it's simple things like forward SL feed

it's simple things like forward SL feed it's simple things like forward SL feed sl4000 for SL1 slash it's all these like

sl4000 for SL1 slash it's all these like sl4000 for SL1 slash it's all these like separate URLs that you just kind of

separate URLs that you just kind of separate URLs that you just kind of think oh you know they don't exist

think oh you know they don't exist think oh you know they don't exist however for some reason the Google but

however for some reason the Google but however for some reason the Google but thinks they do and goes down that sort

thinks they do and goes down that sort thinks they do and goes down that sort of Avenue of it so you just have to be

of Avenue of it so you just have to be of Avenue of it so you just have to be wary of that and whether or not you wary of that and whether or not you wary of that and whether or not you might need a site change it could be

might need a site change it could be might need a site change it could be permal links issues you know it could be

permal links issues you know it could be permal links issues you know it could be adding things to Rob B St text it could

adding things to Rob B St text it could adding things to Rob B St text it could be restricting things and H you access

be restricting things and H you access be restricting things and H you access it it all depend like and this is where

it it all depend like and this is where it it all depend like and this is where the SEO side would come in it would all

the SEO side would come in it would all the SEO side would come in it would all depend on the website the technology

depend on the website the technology depend on the website the technology behind it what platform what what server

behind it what platform what what server behind it what platform what what server Etc um and how you would tackle those

Etc um and how you would tackle those Etc um and how you would tackle those things but once you start tackling those

things but once you start tackling those things but once you start tackling those things what actually starts to happen is

things what actually starts to happen is things what actually starts to happen is you start to open up the website to the

you start to open up the website to the you start to open up the website to the craw is now hitting the pages that you

craw is now hitting the pages that you craw is now hitting the pages that you wanted to crawl and all of a sudden

wanted to crawl and all of a sudden wanted to crawl and all of a sudden you've got this balance of oh it's you've got this balance of oh it's you've got this balance of oh it's indexing more pages it's indexing more

indexing more pages it's indexing more indexing more pages it's indexing more it's indexing more and then hopefully

it's indexing more and then hopefully it's indexing more and then hopefully those who use their signals are starting

those who use their signals are starting those who use their signals are starting to come in the website which gains the

to come in the website which gains the to come in the website which gains the momentum you might have a few links

momentum you might have a few links momentum you might have a few links coming in which also obviously would coming in which also obviously would coming in which also obviously would help increase craw budget you've got

help increase craw budget you've got help increase craw budget you've got more assets linking in and then in time

more assets linking in and then in time more assets linking in and then in time that should hopefully improve the

that should hopefully improve the that should hopefully improve the website as a whole but again this is all

website as a whole but again this is all website as a whole but again this is all a you know you can restrict the crawl

a you know you can restrict the crawl a you know you can restrict the crawl and stop it from visiting those pages

and stop it from visiting those pages and stop it from visiting those pages but the crawler still needs to visit the

but the crawler still needs to visit the but the crawler still needs to visit the pages to know that it shouldn't visit

pages to know that it shouldn't visit pages to know that it shouldn't visit them and more type thing so it might hit

them and more type thing so it might hit them and more type thing so it might hit them one more time and then it'll just them one more time and then it'll just them one more time and then it'll just not come back um things like this is

not come back um things like this is not come back um things like this is like it takes time to do it's not a

like it takes time to do it's not a like it takes time to do it's not a simple you'll do it and it's fixed you

simple you'll do it and it's fixed you simple you'll do it and it's fixed you might have to do it test wait a week or

might have to do it test wait a week or might have to do it test wait a week or two test wait a week or do test and go

two test wait a week or do test and go two test wait a week or do test and go that route with it so it's it gets quite

that route with it so it's it gets quite that route with it so it's it gets quite technical but it's definitely worth it

technical but it's definitely worth it technical but it's definitely worth it in the long run and you know the scary

in the long run and you know the scary in the long run and you know the scary thing is I have quite a lot of thing is I have quite a lot of thing is I have quite a lot of conversations with seos and they don't

conversations with seos and they don't conversations with seos and they don't even realize that you can check crawl

even realize that you can check crawl even realize that you can check crawl stats in said Google search console and

stats in said Google search console and stats in said Google search console and these guys are like top guys and they've

these guys are like top guys and they've these guys are like top guys and they've never seen that section of search

never seen that section of search never seen that section of search console where you can check crawl stats

console where you can check crawl stats console where you can check crawl stats and things like this and it's like oh

and things like this and it's like oh and things like this and it's like oh you should probably do that route first

you should probably do that route first you should probably do that route first learn that a little bit but once you've

learn that a little bit but once you've learn that a little bit but once you've done the search console route then I

done the search console route then I done the search console route then I would definitely suggest if you can get

would definitely suggest if you can get would definitely suggest if you can get the data either use it utilizing Cloud

the data either use it utilizing Cloud the data either use it utilizing Cloud flare or if your server will just give

flare or if your server will just give flare or if your server will just give you the data because not all servers

you the data because not all servers you the data because not all servers will give you the data is trying to get

will give you the data is trying to get will give you the data is trying to get the logs because yes you've just

the logs because yes you've just the logs because yes you've just optimized search console and the Google

optimized search console and the Google optimized search console and the Google bot however there's a lot more Bots out

bot however there's a lot more Bots out bot however there's a lot more Bots out there and you want to control these Bots

there and you want to control these Bots there and you want to control these Bots because actually they could be let's say

because actually they could be let's say because actually they could be let's say for instance your time zone where most

for instance your time zone where most for instance your time zone where most of your users are logging on is you know

of your users are logging on is you know of your users are logging on is you know 4M you can have a a random bot hitting

4M you can have a a random bot hitting 4M you can have a a random bot hitting your website between hours of three and

your website between hours of three and your website between hours of three and five which is actually crushing your

five which is actually crushing your five which is actually crushing your bandwidth on your website and slowing

bandwidth on your website and slowing bandwidth on your website and slowing everything down so then the when the

everything down so then the when the everything down so then the when the users are hitting the website guess what

users are hitting the website guess what users are hitting the website guess what the user metrics are now all skewed

the user metrics are now all skewed the user metrics are now all skewed because the website's taking forever to

because the website's taking forever to because the website's taking forever to load you know the CLS issues potentially

load you know the CLS issues potentially load you know the CLS issues potentially all of the page the metric issues all of

all of the page the metric issues all of all of the page the metric issues all of these things start to come into play

these things start to come into play these things start to come into play because the server slowing down because

because the server slowing down because because the server slowing down because of database queries and all of this so I

of database queries and all of this so I of database queries and all of this so I would definitely once you've done a step

would definitely once you've done a step would definitely once you've done a step one which is fck the Google bot element

one which is fck the Google bot element one which is fck the Google bot element step two then look at what else is there

step two then look at what else is there step two then look at what else is there you know how I uses in I can with the

you know how I uses in I can with the you know how I uses in I can with the website from a crawling perspect sorry

website from a crawling perspect sorry website from a crawling perspect sorry uh from a user perspective and how are

uh from a user perspective and how are uh from a user perspective and how are the B interacting with the website and

the B interacting with the website and the B interacting with the website and then look at you know one by one going

then look at you know one by one going then look at you know one by one going through and controlling putting delays

through and controlling putting delays through and controlling putting delays in ETC yeah you've answered a couple of

in ETC yeah you've answered a couple of in ETC yeah you've answered a couple of my uh future questions there is great

my uh future questions there is great my uh future questions there is great that W went on a little bit no it was

that W went on a little bit no it was that W went on a little bit no it was perfect because I mean I'm going to jump

perfect because I mean I'm going to jump perfect because I mean I'm going to jump back into would you say it'd be good to

back into would you say it'd be good to back into would you say it'd be good to use the paid version of cloud flare to

use the paid version of cloud flare to use the paid version of cloud flare to look at the server logs and yeah the

look at the server logs and yeah the look at the server logs and yeah the paid version of C is great anywhere and

paid version of C is great anywhere and paid version of C is great anywhere and really really recommend that for all of

really really recommend that for all of really really recommend that for all of its functionality you know all of its

its functionality you know all of its its functionality you know all of its like speed optimization functionalities

like speed optimization functionalities like speed optimization functionalities as well is really good again you still

as well is really good again you still as well is really good again you still want to be fixing and looking at the

want to be fixing and looking at the want to be fixing and looking at the server elements because obviously your

server elements because obviously your server elements because obviously your server will still be handling a lot of

server will still be handling a lot of server will still be handling a lot of database queries and things like this so

database queries and things like this so database queries and things like this so I would definitely be looking that out

I would definitely be looking that out I would definitely be looking that out and we I know recently we've been doing

and we I know recently we've been doing and we I know recently we've been doing one on another gambling website and

one on another gambling website and one on another gambling website and thankfully when I applied the fixes it

thankfully when I applied the fixes it thankfully when I applied the fixes it seems to have fixed most of the issues

seems to have fixed most of the issues seems to have fixed most of the issues so we we're slowly getting there but

so we we're slowly getting there but so we we're slowly getting there but it's always one of them you apply the it's always one of them you apply the it's always one of them you apply the fixes and you just have to wait and see

fixes and you just have to wait and see fixes and you just have to wait and see what the crawler does hopefully it

what the crawler does hopefully it what the crawler does hopefully it appears if it doesn't you have to come

appears if it doesn't you have to come appears if it doesn't you have to come up with another way of sto me from

up with another way of sto me from up with another way of sto me from crawling it um but yeah that seems to I

crawling it um but yeah that seems to I crawling it um but yeah that seems to I would definitely suggest Cloud flare Pro

would definitely suggest Cloud flare Pro would definitely suggest Cloud flare Pro and just trying to if you've got a

and just trying to if you've got a and just trying to if you've got a decent Web horse usually you're able to

decent Web horse usually you're able to decent Web horse usually you're able to get the server logs from that way

get the server logs from that way get the server logs from that way because and that way you get a raar from

because and that way you get a raar from because and that way you get a raar from the server obviously Cloud flare is like

the server obviously Cloud flare is like the server obviously Cloud flare is like a you know a

a you know a a you know a protection across the server but I would

protection across the server but I would protection across the server but I would also be trying to get the the server

also be trying to get the the server also be trying to get the the server logs anywhere and because Cloud flare

logs anywhere and because Cloud flare logs anywhere and because Cloud flare will also block a lot of bots as well

will also block a lot of bots as well will also block a lot of bots as well out of which you can then also apply at

out of which you can then also apply at out of which you can then also apply at a server level as well just to really

a server level as well just to really a server level as well just to really make sure they don't hit the site you

make sure they don't hit the site you make sure they don't hit the site you want the double fail so your server logs

want the double fail so your server logs want the double fail so your server logs will catch something that cloud flare will catch something that cloud flare will catch something that cloud flare might just pi oh we just blocked it for

might just pi oh we just blocked it for might just pi oh we just blocked it for you you don't need know what it is and

you you don't need know what it is and you you don't need know what it is and it could be well we've actually been had

it could be well we've actually been had it could be well we've actually been had a had a case recently where it's it's

a had a case recently where it's it's a had a case recently where it's it's still slightly ongo we've kind of got it

still slightly ongo we've kind of got it still slightly ongo we've kind of got it under control now but where there was

under control now but where there was under control now but where there was like you just Cloud flare was letting

like you just Cloud flare was letting like you just Cloud flare was letting these users through and we were trying

these users through and we were trying these users through and we were trying to restrict it to say we only want you

to restrict it to say we only want you to restrict it to say we only want you know UK Canada New Zealand or whatever

know UK Canada New Zealand or whatever know UK Canada New Zealand or whatever and it we still allowing users pass that

and it we still allowing users pass that and it we still allowing users pass that were actually from other countries still

were actually from other countries still were actually from other countries still so we have to apply sort of Ip lock

so we have to apply sort of Ip lock so we have to apply sort of Ip lock blocks on on a server level to stop them

blocks on on a server level to stop them blocks on on a server level to stop them hitting the site um as opposed to doing

hitting the site um as opposed to doing hitting the site um as opposed to doing it from the cloud play level and then

it from the cloud play level and then it from the cloud play level and then yeah it's it it it is a bit if it's very

yeah it's it it it is a bit if it's very yeah it's it it it is a bit if it's very technical it gets very technical and I

technical it gets very technical and I technical it gets very technical and I would definitely see work with the dev

would definitely see work with the dev would definitely see work with the dev on it because you know seos are great

on it because you know seos are great on it because you know seos are great I'm not the best Dev but seos are very

I'm not the best Dev but seos are very I'm not the best Dev but seos are very good at identifying their Sho then

good at identifying their Sho then good at identifying their Sho then obviously up to work and with the the

obviously up to work and with the the obviously up to work and with the the more technical people to try and make

more technical people to try and make more technical people to try and make that fix happen would you uh recommend

that fix happen would you uh recommend that fix happen would you uh recommend or do you use a Google looker studio for

or do you use a Google looker studio for or do you use a Google looker studio for integrating or connecting with let's say

integrating or connecting with let's say integrating or connecting with let's say Google search console data or I I'm sure

Google search console data or I I'm sure Google search console data or I I'm sure you could probably even take this Cloud you could probably even take this Cloud you could probably even take this Cloud flare and server data into a look your

flare and server data into a look your flare and server data into a look your own looker Studio template so you can

own looker Studio template so you can own looker Studio template so you can say all right I've got my dashboard here

say all right I've got my dashboard here say all right I've got my dashboard here so for all your friends that all the SEO

so for all your friends that all the SEO so for all your friends that all the SEO friends that haven't actually you know

friends that haven't actually you know friends that haven't actually you know done what they need to do to go inside

done what they need to do to go inside done what they need to do to go inside search console and look at some of these

search console and look at some of these search console and look at some of these server issues or or these log issues um

server issues or or these log issues um server issues or or these log issues um I'm kind of thinking maybe everyone just I'm kind of thinking maybe everyone just I'm kind of thinking maybe everyone just needs a looker Studio

needs a looker Studio needs a looker Studio template it would probably help I'm tend

template it would probably help I'm tend template it would probably help I'm tend to be a bit more of a dinosaur in that

to be a bit more of a dinosaur in that to be a bit more of a dinosaur in that regard I quite like just logging into

regard I quite like just logging into regard I quite like just logging into the old search console logging into say

the old search console logging into say the old search console logging into say using scream and frog audit and

using scream and frog audit and using scream and frog audit and the the server AIT one and going through

the the server AIT one and going through the the server AIT one and going through that um with like a fine tooth com that

that um with like a fine tooth com that that um with like a fine tooth com that tends to be the way I do it just it's

tends to be the way I do it just it's tends to be the way I do it just it's one of them where it's like there's

one of them where it's like there's one of them where it's like there's always tools right and it's like

always tools right and it's like always tools right and it's like sometimes there's be like just working sometimes there's be like just working sometimes there's be like just working with the raw data you might because the

with the raw data you might because the with the raw data you might because the tools might miss something I don't know

tools might miss something I don't know tools might miss something I don't know if it's just like the white like the

if it's just like the white like the if it's just like the white like the logic in the head might miss something

logic in the head might miss something logic in the head might miss something but yeah I don't know I would definitely

but yeah I don't know I would definitely but yeah I don't know I would definitely say like if it displays the data nicer

say like if it displays the data nicer say like if it displays the data nicer because obviously the raw files are

because obviously the raw files are because obviously the raw files are usually quite

usually quite usually quite that's basically they're not pretty to that's basically they're not pretty to that's basically they're not pretty to look at and you know you definitely need

look at and you know you definitely need look at and you know you definitely need some mafel when you're sat there going

some mafel when you're sat there going some mafel when you're sat there going through a few million lines of um

through a few million lines of um through a few million lines of um crawls but yeah I would definitely see a

crawls but yeah I would definitely see a crawls but yeah I would definitely see a Luca yeah the looka studio that's the

Luca yeah the looka studio that's the Luca yeah the looka studio that's the replacement of the day studio right yeah

replacement of the day studio right yeah replacement of the day studio right yeah it's uh I I I preferred the old name but

it's uh I I I preferred the old name but it's uh I I I preferred the old name but it's I think now everyone's finally

it's I think now everyone's finally it's I think now everyone's finally calling it looker Studio it's getting

calling it looker Studio it's getting calling it looker Studio it's getting there it's just like G4 right initially

there it's just like G4 right initially there it's just like G4 right initially when it first came about it's like oh

when it first came about it's like oh when it first came about it's like oh this is so Anno but actually when you

this is so Anno but actually when you this is so Anno but actually when you startop playing with it a little bit it

startop playing with it a little bit it startop playing with it a little bit it takes a little bit to get things set up

takes a little bit to get things set up takes a little bit to get things set up but you know it is pretty decent it's

but you know it is pretty decent it's but you know it is pretty decent it's just annoying that you have to set it up

just annoying that you have to set it up just annoying that you have to set it up now whereas before it was all set up

now whereas before it was all set up now whereas before it was all set up that was the problem yeah I'm I'm still

that was the problem yeah I'm I'm still that was the problem yeah I'm I'm still getting my hands dirty with the G4 but

getting my hands dirty with the G4 but getting my hands dirty with the G4 but the more I talk to people the more I'm the more I talk to people the more I'm the more I talk to people the more I'm like okay it it is better for X Y and Z

like okay it it is better for X Y and Z like okay it it is better for X Y and Z reasons and you just got to accept it

reasons and you just got to accept it reasons and you just got to accept it but there's a lot of people out there

but there's a lot of people out there but there's a lot of people out there that are still pissed off yeah I tend to

that are still pissed off yeah I tend to that are still pissed off yeah I tend to if I'm being honest with a lot of that

if I'm being honest with a lot of that if I'm being honest with a lot of that sorts of like gfo and things like this I

sorts of like gfo and things like this I sorts of like gfo and things like this I tend just diverted my Dev and just say

tend just diverted my Dev and just say tend just diverted my Dev and just say look set up this set up this report

look set up this set up this report look set up this set up this report that's all I need I don't need to know

that's all I need I don't need to know that's all I need I don't need to know you know how many hours it's going to

you know how many hours it's going to you know how many hours it's going to take you to make that happen just get it

take you to make that happen just get it take you to make that happen just get it done whereas before it was kind of like

done whereas before it was kind of like done whereas before it was kind of like plugging the analytics C in oh guess

plugging the analytics C in oh guess plugging the analytics C in oh guess what we've got a report straight away

what we've got a report straight away what we've got a report straight away very easy but now you've got events and

very easy but now you've got events and very easy but now you've got events and Google tag manager and uh we just

Google tag manager and uh we just Google tag manager and uh we just started working with that and wow that's

started working with that and wow that's started working with that and wow that's a that's an eye opener and

a that's an eye opener and a that's an eye opener and I kind of think how many people are ever

I kind of think how many people are ever I kind of think how many people are ever GNA make this happen like the first time

GNA make this happen like the first time GNA make this happen like the first time you start touching this stuff and you go

you start touching this stuff and you go you start touching this stuff and you go through tutorials you're like I got a

through tutorials you're like I got a through tutorials you're like I got a headache and I need someone else to do

headache and I need someone else to do headache and I need someone else to do this yeah yeah it's well it's basically

this yeah yeah it's well it's basically this yeah yeah it's well it's basically it's almost like they've made it where it's almost like they've made it where it's almost like they've made it where you know an SEO previously would be able

you know an SEO previously would be able you know an SEO previously would be able to do it now you kind of need a

to do it now you kind of need a to do it now you kind of need a JavaScript developer and some type of

JavaScript developer and some type of JavaScript developer and some type of server Dev to be able to make some of

server Dev to be able to make some of server Dev to be able to make some of these dumb tags work you know what I

these dumb tags work you know what I these dumb tags work you know what I mean it triggers and you're like why

mean it triggers and you're like why mean it triggers and you're like why isn't this working I'm I'm following

isn't this working I'm I'm following isn't this working I'm I'm following this tutorial

this tutorial this tutorial and it's just not working and I I think

and it's just not working and I I think and it's just not working and I I think that's why there's now a lot of very

that's why there's now a lot of very that's why there's now a lot of very wealthy uh SAS companies that do the

wealthy uh SAS companies that do the wealthy uh SAS companies that do the analytics for you like oh we'll just analytics for you like oh we'll just analytics for you like oh we'll just connect it all automatically all you got

connect it all automatically all you got connect it all automatically all you got to do is pay thousands of dollars a

to do is pay thousands of dollars a to do is pay thousands of dollars a month and you just have to plug in your

month and you just have to plug in your month and you just have to plug in your your tag manager ID the way you go yeah

your tag manager ID the way you go yeah your tag manager ID the way you go yeah so I want to Pivot on the discussion to

so I want to Pivot on the discussion to so I want to Pivot on the discussion to talk about investing because I know on

talk about investing because I know on talk about investing because I know on your personal uh domain you've got that

your personal uh domain you've got that your personal uh domain you've got that as one of your one of the things you do

as one of your one of the things you do as one of your one of the things you do so I wanted to ask straight up what is

so I wanted to ask straight up what is so I wanted to ask straight up what is your investment thesis what are the your investment thesis what are the your investment thesis what are the things that interest you

things that interest you things that interest you today yeah so at the moment we do we've

today yeah so at the moment we do we've today yeah so at the moment we do we've set up a few site businesses where we're

set up a few site businesses where we're set up a few site businesses where we're actually the investment we plow money

actually the investment we plow money actually the investment we plow money from say some of our other companies

from say some of our other companies from say some of our other companies into these investment companies and then

into these investment companies and then into these investment companies and then we're always on the lookout for we get a

we're always on the lookout for we get a we're always on the lookout for we get a lot of data and a lot of websites come

lot of data and a lot of websites come lot of data and a lot of websites come in so sometimes we get websites that we

in so sometimes we get websites that we in so sometimes we get websites that we think you know what this guy just isn't

think you know what this guy just isn't think you know what this guy just isn't the most technical or you know there's

the most technical or you know there's the most technical or you know there's elements of this guy's website that just

elements of this guy's website that just elements of this guy's website that just needs an SEO to come in and we offered

needs an SEO to come in and we offered needs an SEO to come in and we offered to step in and become the SEO arm

to step in and become the SEO arm to step in and become the SEO arm there's elements

there's elements there's elements where like for instance the gambling one

where like for instance the gambling one where like for instance the gambling one where we you know they're fantastic at

where we you know they're fantastic at where we you know they're fantastic at doing what they do which was the social

doing what they do which was the social doing what they do which was the social media side and building the brand but

media side and building the brand but media side and building the brand but they just did not have a clue with when

they just did not have a clue with when they just did not have a clue with when it comes to SEO so then you know we talk

it comes to SEO so then you know we talk it comes to SEO so then you know we talk numbers with them and we can usually

numbers with them and we can usually numbers with them and we can usually negotiate quite a good deal for all

negotiate quite a good deal for all negotiate quite a good deal for all parties because we can see the added

parties because we can see the added parties because we can see the added value that SEO will bring very quickly

value that SEO will bring very quickly value that SEO will bring very quickly and that that kind of with that project

and that that kind of with that project and that that kind of with that project happened very quick so within three

happened very quick so within three happened very quick so within three months we were I think there was

months we were I think there was months we were I think there was something maybe's about let's say a

something maybe's about let's say a something maybe's about let's say a thousand traffic and within three months

thousand traffic and within three months thousand traffic and within three months they had 45k traffic um and like that

they had 45k traffic um and like that they had 45k traffic um and like that sort of stuff is like exponential when

sort of stuff is like exponential when sort of stuff is like exponential when it comes down to you know bottom line

it comes down to you know bottom line it comes down to you know bottom line figures so you can usually leverage that

figures so you can usually leverage that figures so you can usually leverage that against a better you know better

against a better you know better against a better you know better percentage in the

percentage in the percentage in the partnership um but that's tends to be

partnership um but that's tends to be partnership um but that's tends to be what we try to only deal with people

what we try to only deal with people what we try to only deal with people that we can actually work with that's

that we can actually work with that's that we can actually work with that's the key is you know you sometimes you

the key is you know you sometimes you the key is you know you sometimes you can go into some of the best businesses

can go into some of the best businesses can go into some of the best businesses that seem really lucrative but if you

that seem really lucrative but if you that seem really lucrative but if you can't work with the guy who you're

can't work with the guy who you're can't work with the guy who you're partner partnering with and you can't

partner partnering with and you can't partner partnering with and you can't really trust him then I definitely

really trust him then I definitely really trust him then I definitely wouldn't do business and Investments

wouldn't do business and Investments wouldn't do business and Investments with them um so most of ours tend to be

with them um so most of ours tend to be with them um so most of ours tend to be off the back of all of the leads we get

off the back of all of the leads we get off the back of all of the leads we get is is is you know how in some cases um with D's

you know how in some cases um with D's you know how in some cases um with D's local Network and local sites there's a

local Network and local sites there's a local Network and local sites there's a lot of times where these local sites

lot of times where these local sites lot of times where these local sites actually become reliant on the leads

actually become reliant on the leads actually become reliant on the leads that are being passed through and then

that are being passed through and then that are being passed through and then they actually just have an open they actually just have an open they actually just have an open conversation where they actually just

conversation where they actually just conversation where they actually just want you to become part of the business

want you to become part of the business want you to become part of the business because then that way they're they know

because then that way they're they know because then that way they're they know they're secure and you're not going to

they're secure and you're not going to they're secure and you're not going to go elsewhere with the leads right so

go elsewhere with the leads right so go elsewhere with the leads right so there's always that element to it as

there's always that element to it as there's always that element to it as well so yeah

well so yeah well so yeah yeah it's kind of like uh you know have yeah it's kind of like uh you know have yeah it's kind of like uh you know have some skin in the game so you can you

some skin in the game so you can you some skin in the game so you can you know be our preferred partner it's it's

know be our preferred partner it's it's know be our preferred partner it's it's like affiliate marketing but uh it's

like affiliate marketing but uh it's like affiliate marketing but uh it's really the way business should be and I

really the way business should be and I really the way business should be and I agree as well with the the sentiment

agree as well with the the sentiment agree as well with the the sentiment that you you want to work with people

that you you want to work with people that you you want to work with people that you simply want to work with them

that you simply want to work with them that you simply want to work with them that you can trust them I know in my

that you can trust them I know in my that you can trust them I know in my situation of you know having to raise

situation of you know having to raise situation of you know having to raise capital for our company it's kind of

capital for our company it's kind of capital for our company it's kind of like at one point in time it there's a

like at one point in time it there's a like at one point in time it there's a tipping uh point of going okay do we

tipping uh point of going okay do we tipping uh point of going okay do we need the money or how desperate are we

need the money or how desperate are we need the money or how desperate are we versus if we can just hold up maybe

versus if we can just hold up maybe versus if we can just hold up maybe there's someone else and we were lucky

there's someone else and we were lucky there's someone else and we were lucky that we weren't put in a situation where

that we weren't put in a situation where that we weren't put in a situation where we had to accept a deal that I know for

we had to accept a deal that I know for we had to accept a deal that I know for a fact we would have regretted well

a fact we would have regretted well a fact we would have regretted well that's also the problem right is in in

that's also the problem right is in in that's also the problem right is in in times of desperation you can sometimes

times of desperation you can sometimes times of desperation you can sometimes you know accept something that just

you know accept something that just you know accept something that just isn't really going to work for you long

isn't really going to work for you long isn't really going to work for you long term and you know it deep down and you

term and you know it deep down and you term and you know it deep down and you think no it'll be fine I'll get over it

think no it'll be fine I'll get over it think no it'll be fine I'll get over it but actually all that starts to happen

but actually all that starts to happen but actually all that starts to happen is it starts to f and then that

is it starts to f and then that is it starts to f and then that negativity just you're not intentionally

negativity just you're not intentionally negativity just you're not intentionally trying for it to sort of come out but

trying for it to sort of come out but trying for it to sort of come out but eventually it will come out and then it

eventually it will come out and then it eventually it will come out and then it could be the end of the business all

could be the end of the business all could be the end of the business all through a decision that you made out of

through a decision that you made out of through a decision that you made out of desperation so like we try obviously D

desperation so like we try obviously D desperation so like we try obviously D is one of the main guys I work with from

is one of the main guys I work with from is one of the main guys I work with from an investment point and we you know we

an investment point and we you know we an investment point and we you know we we've had some big arguments big

we've had some big arguments big we've had some big arguments big blowouts um but it's almost a good thing

blowouts um but it's almost a good thing blowouts um but it's almost a good thing because you know it's setting the

because you know it's setting the because you know it's setting the expectation of each party and what's

expectation of each party and what's expectation of each party and what's expected from you and and him and then

expected from you and and him and then expected from you and and him and then obviously there's always the boundaries

obviously there's always the boundaries obviously there's always the boundaries right you're always trying you're both

right you're always trying you're both right you're always trying you're both pushing each other sometimes a little

pushing each other sometimes a little pushing each other sometimes a little bit too much and then it's like whoa

bit too much and then it's like whoa bit too much and then it's like whoa you're going to make you need to back

you're going to make you need to back you're going to make you need to back off type thing um and that happened just

off type thing um and that happened just off type thing um and that happened just in January you know there was big

in January you know there was big in January you know there was big disagreements on some of the Investments

disagreements on some of the Investments disagreements on some of the Investments we were doing and the Avenues were up

we were doing and the Avenues were up we were doing and the Avenues were up going to go and things this and you know

going to go and things this and you know going to go and things this and you know we were back and forth for days and days

we were back and forth for days and days we were back and forth for days and days and days and but then we got past that

and days and but then we got past that and days and but then we got past that and over and it's all great again and

and over and it's all great again and and over and it's all great again and that's that's kind of the key of any

that's that's kind of the key of any that's that's kind of the key of any good partnership you shouldn't be you

good partnership you shouldn't be you good partnership you shouldn't be you should be able to have like an open and

should be able to have like an open and should be able to have like an open and honest conversation with them um and you

honest conversation with them um and you honest conversation with them um and you know not try to hide things because you

know not try to hide things because you know not try to hide things because you don't think they would approve of it it

don't think they would approve of it it don't think they would approve of it it should be that level of transparency

should be that level of transparency should be that level of transparency where you know they're almost like a

where you know they're almost like a where you know they're almost like a lover like you should be that

lover like you should be that lover like you should be that transparent with them and if you're not

transparent with them and if you're not transparent with them and if you're not then there's probably a problem yeah I

then there's probably a problem yeah I then there's probably a problem yeah I mean all those things like you said they

mean all those things like you said they mean all those things like you said they will fester and then come to the service

will fester and then come to the service will fester and then come to the service to the surface and the last thing you

to the surface and the last thing you to the surface and the last thing you want is um those problems just to simmer

want is um those problems just to simmer want is um those problems just to simmer and then kind of blow up later on exact

and then kind of blow up later on exact and then kind of blow up later on exact and it could be like something tiny

and it could be like something tiny and it could be like something tiny that's the thing sometimes it is it

that's the thing sometimes it is it that's the thing sometimes it is it starts off as this tiny little thing

starts off as this tiny little thing starts off as this tiny little thing that if you just nipped it in the bud

that if you just nipped it in the bud that if you just nipped it in the bud then it wouldn't have then snowballed

then it wouldn't have then snowballed then it wouldn't have then snowballed into this big problem um and yeah that's

into this big problem um and yeah that's into this big problem um and yeah that's kind of how we operate and it is kind of how we operate and it is kind of how we operate and it is something we always have to touch base

something we always have to touch base something we always have to touch base on it's almost like every every few

on it's almost like every every few on it's almost like every every few weeks we just have a little bit of a

weeks we just have a little bit of a weeks we just have a little bit of a checkin we're quite prone to gr away

checkin we're quite prone to gr away checkin we're quite prone to gr away like together and just having um with

like together and just having um with like together and just having um with other investors or directors just having

other investors or directors just having other investors or directors just having like you know a spa day and having like

like you know a spa day and having like like you know a spa day and having like tracks with the business so outside of

tracks with the business so outside of tracks with the business so outside of business a bit of life you know house

business a bit of life you know house business a bit of life you know house things going in your personal lives work

things going in your personal lives work things going in your personal lives work because sometimes you're getting

because sometimes you're getting because sometimes you're getting triggered and you're getting triggered triggered and you're getting triggered triggered and you're getting triggered because of everything else around you

because of everything else around you because of everything else around you not necessarily because of that business

not necessarily because of that business not necessarily because of that business so sometimes it's worth from a business

so sometimes it's worth from a business so sometimes it's worth from a business part point of view knowing you know what

part point of view knowing you know what part point of view knowing you know what he's going through some stuff at the

he's going through some stuff at the he's going through some stuff at the moment I can maybe back off a little bit

moment I can maybe back off a little bit moment I can maybe back off a little bit or how can I help him get through it

or how can I help him get through it or how can I help him get through it which is the key bit if you can help him

which is the key bit if you can help him which is the key bit if you can help him get through this you know if if you have

get through this you know if if you have get through this you know if if you have a resource on your side that can help

a resource on your side that can help a resource on your side that can help him then if you can do that it only

him then if you can do that it only him then if you can do that it only helps build that Bond a little bit

helps build that Bond a little bit helps build that Bond a little bit better and that's kind of the approach

better and that's kind of the approach better and that's kind of the approach we've adopted and we always try to

we've adopted and we always try to we've adopted and we always try to instill in people when when we do sort

instill in people when when we do sort instill in people when when we do sort of masterminds and things like this is

of masterminds and things like this is of masterminds and things like this is you know it's that level of honesty it's

you know it's that level of honesty it's you know it's that level of honesty it's that level of shown vul vulnerability

that level of shown vul vulnerability that level of shown vul vulnerability basically to each other um and then it

basically to each other um and then it basically to each other um and then it just helps that Bond grow a little bit

just helps that Bond grow a little bit just helps that Bond grow a little bit bigger yeah I I think these are the the

bigger yeah I I think these are the the bigger yeah I I think these are the the parts of business and you know of having

parts of business and you know of having parts of business and you know of having like emotional intelligence of being

like emotional intelligence of being like emotional intelligence of being able to like read someone and it's

able to like read someone and it's able to like read someone and it's almost like by you acknowledging the

almost like by you acknowledging the almost like by you acknowledging the person could be going through something person could be going through something person could be going through something it's almost like you're listening as

it's almost like you're listening as it's almost like you're listening as opposed to someone saying they don't

opposed to someone saying they don't opposed to someone saying they don't listen to me and it's like well what do listen to me and it's like well what do listen to me and it's like well what do you mean they don't listen of course you mean they don't listen of course you mean they don't listen of course they're listening

they're listening they're listening but it it's uh the part of life that no

but it it's uh the part of life that no but it it's uh the part of life that no one really talks about enough and it's

one really talks about enough and it's one really talks about enough and it's kind of ironic that you just need to

kind of ironic that you just need to kind of ironic that you just need to talk your way through it sometimes yeah

talk your way through it sometimes yeah talk your way through it sometimes yeah it's it's it's just surprising how like

it's it's it's just surprising how like it's it's it's just surprising how like I said a tiny little tiny little problem

I said a tiny little tiny little problem I said a tiny little tiny little problem just blows up into something huge if you

just blows up into something huge if you just blows up into something huge if you don't nip it in the bud

don't nip it in the bud don't nip it in the bud quick um and that's yeah I think I think

quick um and that's yeah I think I think quick um and that's yeah I think I think the best Partnerships kind of expand to

the best Partnerships kind of expand to the best Partnerships kind of expand to be like that and the added benefit to

be like that and the added benefit to be like that and the added benefit to that is you can all you then have like

that is you can all you then have like that is you can all you then have like almost a friend not just a business

almost a friend not just a business almost a friend not just a business business partner he becomes a friend and

business partner he becomes a friend and business partner he becomes a friend and a very close you know associate if not

a very close you know associate if not a very close you know associate if not almost family member and that's kind of

almost family member and that's kind of almost family member and that's kind of what you trying to it well what we at

what you trying to it well what we at what you trying to it well what we at least try to achieve is because yeah

least try to achieve is because yeah least try to achieve is because yeah that then just keeps everything close

that then just keeps everything close that then just keeps everything close you know that you can trust that person

you know that you can trust that person you know that you can trust that person that's not going to happen because he's

that's not going to happen because he's that's not going to happen because he's behind it type thing you know that's not

behind it type thing you know that's not behind it type thing you know that's not going to happen and that yeah I don't

going to happen and that yeah I don't going to happen and that yeah I don't know if that's naively on obviously our

know if that's naively on obviously our know if that's naively on obviously our side maybe but that's how we like to do

side maybe but that's how we like to do side maybe but that's how we like to do business and and that's the approach we

business and and that's the approach we business and and that's the approach we kind of take I I think it's the way it

kind of take I I think it's the way it kind of take I I think it's the way it should be done and it's kind of should be done and it's kind of should be done and it's kind of interesting you know you told me that

interesting you know you told me that interesting you know you told me that you're more like a technical SEO guy and

you're more like a technical SEO guy and you're more like a technical SEO guy and then here we are talking about like you

then here we are talking about like you then here we are talking about like you know the where I mean the reality is

know the where I mean the reality is know the where I mean the reality is this uh people make uh emotional

this uh people make uh emotional this uh people make uh emotional decisions and they justify it with logic

decisions and they justify it with logic decisions and they justify it with logic and it's it's always emotion first not

and it's it's always emotion first not and it's it's always emotion first not logic and it's it's kind of the approach

logic and it's it's kind of the approach logic and it's it's kind of the approach we've actually been doing quite a bit of we've actually been doing quite a bit of we've actually been doing quite a bit of social media ads recently and there's

social media ads recently and there's social media ads recently and there's there has been a few disagreements on a

there has been a few disagreements on a there has been a few disagreements on a few different elements from d and my

few different elements from d and my few different elements from d and my side and I was kind of like look I

side and I was kind of like look I side and I was kind of like look I literally this was the conversation we literally this was the conversation we literally this was the conversation we had M before so this is fresh this is

had M before so this is fresh this is had M before so this is fresh this is fresh this is fresh wounds right about

fresh this is fresh wounds right about fresh this is fresh wounds right about four days ago we were like like we need

four days ago we were like like we need four days ago we were like like we need to get a social media guy in and do this

to get a social media guy in and do this to get a social media guy in and do this K like yeah well look we have to be the

K like yeah well look we have to be the K like yeah well look we have to be the Yes Man and I'm like yeah 100% I'll be

Yes Man and I'm like yeah 100% I'll be Yes Man and I'm like yeah 100% I'll be that yes guy I have I don't I know

that yes guy I have I don't I know that yes guy I have I don't I know limited amount of stuff about social

limited amount of stuff about social limited amount of stuff about social media I'm willing to just be the yes guy

media I'm willing to just be the yes guy media I'm willing to just be the yes guy from the exper right and then we get the

from the exper right and then we get the from the exper right and then we get the experted and all of a sudden dud is

experted and all of a sudden dud is experted and all of a sudden dud is questioning everything the experts

questioning everything the experts questioning everything the experts saying and I'm like dude like you don't

saying and I'm like dude like you don't saying and I'm like dude like you don't know anything about social media let the

know anything about social media let the know anything about social media let the expert do what he's doing like you're

expert do what he's doing like you're expert do what he's doing like you're only going to annoy him right I was like

only going to annoy him right I was like only going to annoy him right I was like imagine someone comes to like you and

imagine someone comes to like you and imagine someone comes to like you and then asks for sorry offers their help

then asks for sorry offers their help then asks for sorry offers their help and then you're just every like second

and then you're just every like second and then you're just every like second get to them every two seconds I was like

get to them every two seconds I was like get to them every two seconds I was like it's only going to annoy him to the it's only going to annoy him to the it's only going to annoy him to the point that he's going to leave and this point that he's going to leave and this point that he's going to leave and this is kind of this is very new so then he's

is kind of this is very new so then he's is kind of this is very new so then he's like came back and say oh no you're 100%

like came back and say oh no you're 100% like came back and say oh no you're 100% correct I'm just a bit impatient with it

correct I'm just a bit impatient with it correct I'm just a bit impatient with it and all this and I'm like well yeah I

and all this and I'm like well yeah I and all this and I'm like well yeah I know but that's just how it goes

know but that's just how it goes know but that's just how it goes sometimes and I and then one of the

sometimes and I and then one of the sometimes and I and then one of the messages that I sent him was look you're

messages that I sent him was look you're messages that I sent him was look you're very much doing it off feeling I don't

very much doing it off feeling I don't very much doing it off feeling I don't feel this is going to work I was like I

feel this is going to work I was like I feel this is going to work I was like I kind of want to work off data so let's

kind of want to work off data so let's kind of want to work off data so let's launch the ads and the data will tell me

launch the ads and the data will tell me launch the ads and the data will tell me if it's working or not yeah then we can

if it's working or not yeah then we can if it's working or not yeah then we can make actions right now if we work off

make actions right now if we work off make actions right now if we work off your feelings we're not going to get any

your feelings we're not going to get any your feelings we're not going to get any launched because you're always going to launched because you're always going to launched because you're always going to feel like that might not work this might

feel like that might not work this might feel like that might not work this might not work well let's launch and work off

not work well let's launch and work off not work well let's launch and work off the data you know you can work off a the data you know you can work off a the data you know you can work off a smaller data set or I think the key is

smaller data set or I think the key is smaller data set or I think the key is obviously everyone's quite Frugal with

obviously everyone's quite Frugal with obviously everyone's quite Frugal with the money you don't want to waste money

the money you don't want to waste money the money you don't want to waste money right so I think that's the element of

right so I think that's the element of right so I think that's the element of we don't want to waste the money but at we don't want to waste the money but at we don't want to waste the money but at the same time you have to it's almost

the same time you have to it's almost the same time you have to it's almost like paid ads perspective from the

like paid ads perspective from the like paid ads perspective from the Google AdWords side you sometimes have

Google AdWords side you sometimes have Google AdWords side you sometimes have to burn a little bit money to get the

to burn a little bit money to get the to burn a little bit money to get the data to be able to action where to spend

data to be able to action where to spend data to be able to action where to spend the money yeah um and that's

the money yeah um and that's the money yeah um and that's yeah all of that but I mean obviously to

yeah all of that but I mean obviously to yeah all of that but I mean obviously to to pitch that back to to James dly and

to pitch that back to to James dly and to pitch that back to to James dly and to convince him why he should do it

to convince him why he should do it to convince him why he should do it think about how many times that you're think about how many times that you're think about how many times that you're like this is never going to work or

like this is never going to work or like this is never going to work or you're you're so strong against like

you're you're so strong against like you're you're so strong against like something you test it and then you're

something you test it and then you're something you test it and then you're like wow I was so wrong about

like wow I was so wrong about like wow I was so wrong about that yeah yeah that's also the good

that yeah yeah that's also the good that yeah yeah that's also the good thing is he's very willing to if he is

thing is he's very willing to if he is thing is he's very willing to if he is wrong so he kind of one of the funny

wrong so he kind of one of the funny wrong so he kind of one of the funny parts he jumped the gun and basically

parts he jumped the gun and basically parts he jumped the gun and basically ignored everything the social media guy

ignored everything the social media guy ignored everything the social media guy said launched the ads himself and then

said launched the ads himself and then said launched the ads himself and then the next day he goes right I've turned the next day he goes right I've turned the next day he goes right I've turned them off they didn't work b b poo yeah

them off they didn't work b b poo yeah them off they didn't work b b poo yeah and I'll delete them all type thing and

and I'll delete them all type thing and and I'll delete them all type thing and then he's said right that definitely then he's said right that definitely then he's said right that definitely didn't work I'm going to leave you to it

didn't work I'm going to leave you to it didn't work I'm going to leave you to it now so like it's always a bit of Humble

now so like it's always a bit of Humble now so like it's always a bit of Humble Pie as well and that that is the great

Pie as well and that that is the great Pie as well and that that is the great thing is that we are willing to say you

thing is that we are willing to say you thing is that we are willing to say you know what yeah

know what yeah know what yeah that we at least we tried sometimes I

that we at least we tried sometimes I that we at least we tried sometimes I almost feel like some people are so

almost feel like some people are so almost feel like some people are so scared scared scared of trying something that they just never

of trying something that they just never of trying something that they just never take action and then they end up just in

take action and then they end up just in take action and then they end up just in a rout of staying the same and so like

a rout of staying the same and so like a rout of staying the same and so like for instance with the rolling back to

for instance with the rolling back to for instance with the rolling back to like the personal branding and things

like the personal branding and things like the personal branding and things like this you know it's something that

like this you know it's something that like this you know it's something that was very uncomfortable to me at the stop

was very uncomfortable to me at the stop was very uncomfortable to me at the stop but now I'm on podcasts like yourself

but now I'm on podcasts like yourself but now I'm on podcasts like yourself John like podcast owners going on

John like podcast owners going on John like podcast owners going on various different podcasts and you know

various different podcasts and you know various different podcasts and you know it feels a lot more natural now talking

it feels a lot more natural now talking it feels a lot more natural now talking to people but at the start oh my God it

to people but at the start oh my God it to people but at the start oh my God it was was like I was like this like

was was like I was like this like was was like I was like this like swe I still get a little bit nervous

swe I still get a little bit nervous swe I still get a little bit nervous like people send me question but now

like people send me question but now like people send me question but now it's getting to a point that I I've kind

it's getting to a point that I I've kind it's getting to a point that I I've kind of done enough of them that you know if

of done enough of them that you know if of done enough of them that you know if there's a question I don't have an there's a question I don't have an there's a question I don't have an answer to I will just say and that's not

answer to I will just say and that's not answer to I will just say and that's not my bag I don't really know much about

my bag I don't really know much about my bag I don't really know much about that and I think that that approach is

that and I think that that approach is that and I think that that approach is kind of being appreciated more as AOS to

kind of being appreciated more as AOS to kind of being appreciated more as AOS to me trying to BS something on on one of

me trying to BS something on on one of me trying to BS something on on one of the podcast type thing and so like for

the podcast type thing and so like for the podcast type thing and so like for instance with like B the business side

instance with like B the business side instance with like B the business side the great thing with my and D's

the great thing with my and D's the great thing with my and D's partnership is I'm the I'm moreo P ads

partnership is I'm the I'm moreo P ads partnership is I'm the I'm moreo P ads guy he's definitely more business guy so

guy he's definitely more business guy so guy he's definitely more business guy so you know a lot of business to shoot you know a lot of business to shoot you know a lot of business to shoot decisions before me and D we even

decisions before me and D we even decisions before me and D we even Partners I was running past dly and sort

Partners I was running past dly and sort Partners I was running past dly and sort of saying do you think this is a good of saying do you think this is a good of saying do you think this is a good idea and it's almost like that

idea and it's almost like that idea and it's almost like that connection of the business and then in

connection of the business and then in connection of the business and then in times I'm now in time I'm now learning

times I'm now in time I'm now learning times I'm now in time I'm now learning more and more about business and what

more and more about business and what more and more about business and what should and shouldn't happen based off

should and shouldn't happen based off should and shouldn't happen based off the knowledge that D's given us and the knowledge that D's given us and the knowledge that D's given us and obviously watching podcasts and things

obviously watching podcasts and things obviously watching podcasts and things like this on business side um but yeah

like this on business side um but yeah like this on business side um but yeah it's I think that's also a good

it's I think that's also a good it's I think that's also a good combination with a partnership is trying

combination with a partnership is trying combination with a partnership is trying to find you don't want like I wouldn't

to find you don't want like I wouldn't to find you don't want like I wouldn't really want to partner with another SEO

really want to partner with another SEO really want to partner with another SEO because I just know that's going to because I just know that's going to because I just know that's going to cause all sorts of ructions he doesn't

cause all sorts of ructions he doesn't cause all sorts of ructions he doesn't do it the same way I do it whereas if

do it the same way I do it whereas if do it the same way I do it whereas if someone was say social media ads that's

someone was say social media ads that's someone was say social media ads that's not something I do guess what all of a

not something I do guess what all of a not something I do guess what all of a sudden we've now got SEO social media

sudden we've now got SEO social media sudden we've now got SEO social media ads play ads guess what business that

ads play ads guess what business that ads play ads guess what business that comes into the mix we've all of a sudden

comes into the mix we've all of a sudden comes into the mix we've all of a sudden got a guy who has great business AC and

got a guy who has great business AC and got a guy who has great business AC and can go into these big deals with or

can go into these big deals with or can go into these big deals with or negotiate these better deals CPA models

negotiate these better deals CPA models negotiate these better deals CPA models Etc and then it all starts meshing

Etc and then it all starts meshing Etc and then it all starts meshing together nicely um whereas sometimes you

together nicely um whereas sometimes you together nicely um whereas sometimes you know you get involved in a business and

know you get involved in a business and know you get involved in a business and it's just there's too many cooks and

it's just there's too many cooks and it's just there's too many cooks and this is becomes the problem there's you

this is becomes the problem there's you this is becomes the problem there's you know there's no direction there's too know there's no direction there's too know there's no direction there's too many CS yeah no I agree it's uh for me

many CS yeah no I agree it's uh for me many CS yeah no I agree it's uh for me and my business partner it's uh we don't

and my business partner it's uh we don't and my business partner it's uh we don't compete on the same level so it's like

compete on the same level so it's like compete on the same level so it's like I'm good at what I do he's great at what

I'm good at what I do he's great at what I'm good at what I do he's great at what he does and you both respect each other

he does and you both respect each other he does and you both respect each other for that right it's it's like one of

for that right it's it's like one of for that right it's it's like one of those things it just become it becomes

those things it just become it becomes those things it just become it becomes like a a mutual respect for each

like a a mutual respect for each like a a mutual respect for each other's

other's other's strengths and then it goes from there it

strengths and then it goes from there it strengths and then it goes from there it grows from there and obviously over time

grows from there and obviously over time grows from there and obviously over time he's hopefully all develop and grow

he's hopefully all develop and grow he's hopefully all develop and grow together and you know he's all rise

together and you know he's all rise together and you know he's all rise together hopefully that's the the plan

together hopefully that's the the plan together hopefully that's the the plan yeah that's happened for us and uh I I

yeah that's happened for us and uh I I yeah that's happened for us and uh I I know we actually we almost had a massive

know we actually we almost had a massive know we actually we almost had a massive blow up in uh like separating as friends

blow up in uh like separating as friends blow up in uh like separating as friends and business partners it's a long story

and business partners it's a long story and business partners it's a long story but uh we we brought someone that we

but uh we we brought someone that we but uh we we brought someone that we thought was going to be helpful for our thought was going to be helpful for our thought was going to be helpful for our team and this person was just fully

team and this person was just fully team and this person was just fully disruptive uh everyone was pissed off

disruptive uh everyone was pissed off disruptive uh everyone was pissed off with this with this with this person I'm pretty sure he doesn't spend

person I'm pretty sure he doesn't spend person I'm pretty sure he doesn't spend any time listening to podcast so I won't

any time listening to podcast so I won't any time listening to podcast so I won't mention his name but it was uh I he know

mention his name but it was uh I he know mention his name but it was uh I he know who it who it who it is yeah I I look back at that as going I

is yeah I I look back at that as going I is yeah I I look back at that as going I don't regret going through that EXP don't regret going through that EXP don't regret going through that EXP experience because it put it put us to

experience because it put it put us to experience because it put it put us to our our limit it really tested us and we

our our limit it really tested us and we our our limit it really tested us and we came up from it even stronger it was

came up from it even stronger it was came up from it even stronger it was just like I look back at that going yeah

just like I look back at that going yeah just like I look back at that going yeah it's not it wasn't pleasant at all but

it's not it wasn't pleasant at all but it's not it wasn't pleasant at all but I'm like we almost needed it so we could

I'm like we almost needed it so we could I'm like we almost needed it so we could actually hit another gear that's exactly

actually hit another gear that's exactly actually hit another gear that's exactly what we did well it's to quote something

what we did well it's to quote something what we did well it's to quote something that James always says he says you know

that James always says he says you know that James always says he says you know the most millionaires are made in time

diversity which if you look it's it diversity which if you look it's it tends to be the time you know the tends to be the time you know the tends to be the time you know the biggest recessions often then go to the

biggest recessions often then go to the biggest recessions often then go to the biggest highs right it's it is true time

biggest highs right it's it is true time biggest highs right it's it is true time and time again and it's kind of the

and time again and it's kind of the and time again and it's kind of the exact same thing example in your exact same thing example in your exact same thing example in your business there you know you had you

business there you know you had you business there you know you had you tried to make a good decision which at

tried to make a good decision which at tried to make a good decision which at the time was the best decision you could

the time was the best decision you could the time was the best decision you could make but then in time that decision

make but then in time that decision make but then in time that decision actually wasn't the best decision or the

actually wasn't the best decision or the actually wasn't the best decision or the person that you got it maybe the

person that you got it maybe the person that you got it maybe the decision was good just the person wasn't

decision was good just the person wasn't decision was good just the person wasn't right and that's also really hard in

right and that's also really hard in right and that's also really hard in business is to try and find the right

business is to try and find the right business is to try and find the right people is really difficult

people is really difficult people is really difficult um like we have some very close team

um like we have some very close team um like we have some very close team members but you know throughout the time

members but you know throughout the time members but you know throughout the time we've had some really bad ones as well

we've had some really bad ones as well we've had some really bad ones as well um and often one bad it's was it what's

um and often one bad it's was it what's um and often one bad it's was it what's the say I love saying but sometimes I'm

the say I love saying but sometimes I'm the say I love saying but sometimes I'm bad at remembering these you have chat

bad at remembering these you have chat bad at remembering these you have chat you know telling me is there one bad one

you know telling me is there one bad one you know telling me is there one bad one bad egg spoils the broth I think that's

bad egg spoils the broth I think that's bad egg spoils the broth I think that's the same you know One Bad Apple yeah or

the same you know One Bad Apple yeah or the same you know One Bad Apple yeah or or another saying is uh what what is it

or another saying is uh what what is it or another saying is uh what what is it you put a a barrel of of sewage into a

you put a a barrel of of sewage into a you put a a barrel of of sewage into a teaspoon of wine and you get sewage you

teaspoon of wine and you get sewage you teaspoon of wine and you get sewage you put a teaspoon of sewage into a barrel

put a teaspoon of sewage into a barrel put a teaspoon of sewage into a barrel of wine you get sewage yeah yeah exactly

of wine you get sewage yeah yeah exactly of wine you get sewage yeah yeah exactly it's the same it's same analogy right

it's the same it's same analogy right it's the same it's same analogy right yeah and you know what's the other one a

yeah and you know what's the other one a yeah and you know what's the other one a [ __ ] sandwich doesn't matter what you

[ __ ] sandwich doesn't matter what you [ __ ] sandwich doesn't matter what you put in it it's still a [ __ ]

put in it it's still a [ __ ] put in it it's still a [ __ ] sandwich um and that's kind of the

sandwich um and that's kind of the sandwich um and that's kind of the approach yeah that we've tried to so you

approach yeah that we've tried to so you approach yeah that we've tried to so you know our staff and wise we tend to be

know our staff and wise we tend to be know our staff and wise we tend to be quite small and then we tend to we rely

quite small and then we tend to we rely quite small and then we tend to we rely heavily on our managers and then the man

heavily on our managers and then the man heavily on our managers and then the man managers often either Outsource TOS if

managers often either Outsource TOS if managers often either Outsource TOS if and when needed or they tell us if we

and when needed or they tell us if we and when needed or they tell us if we need more stuff and then we try our best

need more stuff and then we try our best need more stuff and then we try our best so a tool that I like to use um is

so a tool that I like to use um is so a tool that I like to use um is called iwam and that's probably off the

called iwam and that's probably off the called iwam and that's probably off the back of my my father was it or is he

back of my my father was it or is he back of my my father was it or is he sorry he's still around he is like a

sorry he's still around he is like a sorry he's still around he is like a life coach type thing and he involved in

life coach type thing and he involved in life coach type thing and he involved in a tool called um infantry of work

a tool called um infantry of work a tool called um infantry of work attitude and motivation I think it's

attitude and motivation I think it's attitude and motivation I think it's very similar to like the disc model um

very similar to like the disc model um very similar to like the disc model um that mads pushes a lot of but basically

that mads pushes a lot of but basically that mads pushes a lot of but basically you know it's looking at how is this

you know it's looking at how is this you know it's looking at how is this person motivated in the workplace and as

person motivated in the workplace and as person motivated in the workplace and as soon as you figure that out you can very

soon as you figure that out you can very soon as you figure that out you can very quickly you can actually model your

quickly you can actually model your quickly you can actually model your existing team in it and then you can see

existing team in it and then you can see existing team in it and then you can see if bringing this person in would upset

if bringing this person in would upset if bringing this person in would upset and who it would upset on the

and who it would upset on the and who it would upset on the team um and whether or not they're a

team um and whether or not they're a team um and whether or not they're a good fit for that team in general they

good fit for that team in general they good fit for that team in general they might have the complete wrong patterns

might have the complete wrong patterns might have the complete wrong patterns and motivational patterns at the

and motivational patterns at the and motivational patterns at the workplace and attitude that it's

workplace and attitude that it's workplace and attitude that it's actually just going to totally disrupt

actually just going to totally disrupt actually just going to totally disrupt the team and that's sometimes in big

the team and that's sometimes in big the team and that's sometimes in big sales companies when you can have the

sales companies when you can have the sales companies when you can have the top sales team all of a sudden are now

top sales team all of a sudden are now top sales team all of a sudden are now the bottom and it's because they've had

the bottom and it's because they've had the bottom and it's because they've had had one core staff member that actually

had one core staff member that actually had one core staff member that actually just upset the team but no one's tell

just upset the team but no one's tell just upset the team but no one's tell like there's just biger in and no one's

like there's just biger in and no one's like there's just biger in and no one's saying this to you and all of a sudden saying this to you and all of a sudden saying this to you and all of a sudden the performance is just plummeting and

the performance is just plummeting and the performance is just plummeting and plummeting and I don't know what's wrong

plummeting and I don't know what's wrong plummeting and I don't know what's wrong and then you sit in on it in a few days

and then you sit in on it in a few days and then you sit in on it in a few days and you go that's what's wrong yeah

and you go that's what's wrong yeah and you go that's what's wrong yeah and unfortunately sometime you know that

and unfortunately sometime you know that and unfortunately sometime you know that person is they might be brilliant in in

person is they might be brilliant in in person is they might be brilliant in in another role or just in another company

another role or just in another company another role or just in another company and you know that's when you kind of and you know that's when you kind of and you know that's when you kind of have to deal with that um but we've been

have to deal with that um but we've been have to deal with that um but we've been quite fortunate in that sense so yeah

quite fortunate in that sense so yeah quite fortunate in that sense so yeah trying to H higher fast High fast yeah

trying to H higher fast High fast yeah trying to H higher fast High fast yeah kind of a pro we do the sort more the

kind of a pro we do the sort more the kind of a pro we do the sort more the higher slow fire fire fast and um we've

higher slow fire fire fast and um we've higher slow fire fire fast and um we've we've learned some painful lessons over

we've learned some painful lessons over we've learned some painful lessons over the years yeah I bet so last question is

the years yeah I bet so last question is the years yeah I bet so last question is what do you see of the future of what do you see of the future of what do you see of the future of affiliate marketing as it intersects

affiliate marketing as it intersects affiliate marketing as it intersects with business

with business with business intelligence so I would say the hardest

intelligence so I would say the hardest intelligence so I would say the hardest part of so as

part of so as part of so as seos and generally you know marketing

seos and generally you know marketing seos and generally you know marketing guys you usually pretty good with data

guys you usually pretty good with data guys you usually pretty good with data or you should be pretty good at you know

or you should be pretty good at you know or you should be pretty good at you know analyzing data so when utilizing that in

analyzing data so when utilizing that in analyzing data so when utilizing that in sort of the business intelligence role

sort of the business intelligence role sort of the business intelligence role you'd like to think you should be good

you'd like to think you should be good you'd like to think you should be good at that however ever it's kind of like

at that however ever it's kind of like at that however ever it's kind of like my situation where I leverage working

my situation where I leverage working my situation where I leverage working with dly more because he's better at the

with dly more because he's better at the with dly more because he's better at the business side just CU I'm greater

business side just CU I'm greater business side just CU I'm greater numbers yeah I can see that something's

numbers yeah I can see that something's numbers yeah I can see that something's not working but doesn't necessarily mean

not working but doesn't necessarily mean not working but doesn't necessarily mean I have the business argument to work out

I have the business argument to work out I have the business argument to work out how to get it to how to get it to how to get it to work um and I would say with regards to

work um and I would say with regards to work um and I would say with regards to affiliate and you know n it's probably

affiliate and you know n it's probably affiliate and you know n it's probably going to be seos and sort of the P ads

going to be seos and sort of the P ads going to be seos and sort of the P ads guys who are involved with that I would

guys who are involved with that I would guys who are involved with that I would definitely look at teaming up with

definitely look at teaming up with definitely look at teaming up with someone who just has a little bit more someone who just has a little bit more someone who just has a little bit more business can maybe's open your eyes to

business can maybe's open your eyes to business can maybe's open your eyes to you know other opportunities where you

you know other opportunities where you you know other opportunities where you could start building your own brand you

could start building your own brand you could start building your own brand you could start building your own products

could start building your own products could start building your own products you know Drop Shipping became a huge

you know Drop Shipping became a huge you know Drop Shipping became a huge thing but actually if you look at some

thing but actually if you look at some thing but actually if you look at some businesses nowadays they started off as

businesses nowadays they started off as businesses nowadays they started off as Drop Shipping businesses and now they're

Drop Shipping businesses and now they're Drop Shipping businesses and now they're actually the WR brand you know been to

actually the WR brand you know been to actually the WR brand you know been to China they've bought the products

China they've bought the products China they've bought the products they've started to leverage that side

they've started to leverage that side they've started to leverage that side now there's nothing to stop people doing

now there's nothing to stop people doing now there's nothing to stop people doing that but I think the the main issue with

that but I think the the main issue with that but I think the the main issue with affiliate Mark was I know from way back

affiliate Mark was I know from way back affiliate Mark was I know from way back when is tend to be lazy they want nice

when is tend to be lazy they want nice when is tend to be lazy they want nice and easy quick wins and you know the 4H

and easy quick wins and you know the 4H and easy quick wins and you know the 4H Hour Work

Hour Work Hour Work Week approach and it just it doesn't

Week approach and it just it doesn't Week approach and it just it doesn't exist man like I can't remember the last

exist man like I can't remember the last exist man like I can't remember the last time I worked four hours in a week like

time I worked four hours in a week like time I worked four hours in a week like it just do I work when I go on vacation

it just do I work when I go on vacation it just do I work when I go on vacation you know it just doesn't happen there

you know it just doesn't happen there you know it just doesn't happen there isn't a 4 Hour Work week I don't know if

isn't a 4 Hour Work week I don't know if isn't a 4 Hour Work week I don't know if I'm just addicted to work but it just

I'm just addicted to work but it just I'm just addicted to work but it just doesn't happen there is not a 4our work

doesn't happen there is not a 4our work doesn't happen there is not a 4our work week it's a myth I would say there is a

week it's a myth I would say there is a week it's a myth I would say there is a with leveraging your abilities so you

with leveraging your abilities so you with leveraging your abilities so you can do four hours of painful work a week

can do four hours of painful work a week can do four hours of painful work a week and by painful I mean stuff you don't

and by painful I mean stuff you don't and by painful I mean stuff you don't really want to do but you probably have

really want to do but you probably have really want to do but you probably have to do it and you know it's only you who

to do it and you know it's only you who to do it and you know it's only you who can do that work and I would say you can

can do that work and I would say you can can do that work and I would say you can get that down to about four hours

get that down to about four hours get that down to about four hours because you know you should be able to because you know you should be able to because you know you should be able to Outsource a lot of that to other team

Outsource a lot of that to other team Outsource a lot of that to other team members and things um but I would say

members and things um but I would say members and things um but I would say yeah for the future I think people just

yeah for the future I think people just yeah for the future I think people just are going to have to start building

are going to have to start building are going to have to start building building brands starting focusing on

building brands starting focusing on building brands starting focusing on personal branding you know professional

personal branding you know professional personal branding you know professional brand spending money on social media

brand spending money on social media brand spending money on social media advertising you know there's plenty of

advertising you know there's plenty of advertising you know there's plenty of huge platforms out there that Tik Tok

huge platforms out there that Tik Tok huge platforms out there that Tik Tok it's all quite cheap Tik Tok and things

it's all quite cheap Tik Tok and things it's all quite cheap Tik Tok and things like this pinin um even utilizing Reddit

like this pinin um even utilizing Reddit like this pinin um even utilizing Reddit and Reddit ads I'm seeing a lot more

and Reddit ads I'm seeing a lot more and Reddit ads I'm seeing a lot more Reddit ads nowadays especially now the

Reddit ads nowadays especially now the Reddit ads nowadays especially now the traffics Ser you all of said I guarantee

traffics Ser you all of said I guarantee traffics Ser you all of said I guarantee their revenue numbers when that gets

their revenue numbers when that gets their revenue numbers when that gets released is going to be huge um but yeah

released is going to be huge um but yeah released is going to be huge um but yeah that's how that's what I would do what

that's how that's what I would do what that's how that's what I would do what about yourself yeah it's a good question

about yourself yeah it's a good question about yourself yeah it's a good question it's like I didn't realize I was

it's like I didn't realize I was it's like I didn't realize I was becoming a data company I was like I

becoming a data company I was like I becoming a data company I was like I just want to solve this problem I'm like

just want to solve this problem I'm like just want to solve this problem I'm like whoa we're we're now data so the the

whoa we're we're now data so the the whoa we're we're now data so the the more I go into Data it's two parts one I

more I go into Data it's two parts one I more I go into Data it's two parts one I think more people should pay attention

think more people should pay attention think more people should pay attention to it so if you're not the data person I

to it so if you're not the data person I to it so if you're not the data person I agree partner with someone that is and

agree partner with someone that is and agree partner with someone that is and my background is engineering I should

my background is engineering I should my background is engineering I should have been doing this from day one so

have been doing this from day one so have been doing this from day one so it's kind of like you know what you're

it's kind of like you know what you're it's kind of like you know what you're good at and I probably should have had

good at and I probably should have had good at and I probably should have had the mind mindset to be like I should

the mind mindset to be like I should the mind mindset to be like I should have followed your path from a long time

have followed your path from a long time have followed your path from a long time ago but um I agree like coming back from

ago but um I agree like coming back from ago but um I agree like coming back from Bright and SEO I think my the key

Bright and SEO I think my the key Bright and SEO I think my the key takeaway there was just branding was

takeaway there was just branding was takeaway there was just branding was really everything AI content well it can

really everything AI content well it can really everything AI content well it can definitely affect your branding writing

definitely affect your branding writing definitely affect your branding writing your own content and avoiding AI well

your own content and avoiding AI well your own content and avoiding AI well that's also branding going into video

that's also branding going into video that's also branding going into video this is 100% branding and even just

this is 100% branding and even just this is 100% branding and even just listening to some of the branding listening to some of the branding listening to some of the branding presentations of like you know hearing

presentations of like you know hearing presentations of like you know hearing one person say I have clients and we're

one person say I have clients and we're one person say I have clients and we're trying to beat our competition and

trying to beat our competition and trying to beat our competition and there's a one type of competitor we

there's a one type of competitor we there's a one type of competitor we can't be ones that are good with at

can't be ones that are good with at can't be ones that are good with at branding and it's like okay it's we're

branding and it's like okay it's we're branding and it's like okay it's we're we're hearing branding over and over we're hearing branding over and over we're hearing branding over and over again but I think it's true it's uh you

again but I think it's true it's uh you again but I think it's true it's uh you know be your own brand where brand it

know be your own brand where brand it know be your own brand where brand it builds trust you know just coming off

builds trust you know just coming off builds trust you know just coming off the recording from Jason Barnard it's I

the recording from Jason Barnard it's I the recording from Jason Barnard it's I had no idea that doing this podcast

had no idea that doing this podcast had no idea that doing this podcast stuff was going to be as valuable as it

stuff was going to be as valuable as it stuff was going to be as valuable as it was and like you said it just being

was and like you said it just being was and like you said it just being super uncomfortable getting started I'm

super uncomfortable getting started I'm super uncomfortable getting started I'm like whatever it's like let's try it it

like whatever it's like let's try it it like whatever it's like let's try it it took probably a good year before I

took probably a good year before I took probably a good year before I realized wait a minute this is like this

realized wait a minute this is like this realized wait a minute this is like this is like a cheat codes here this is this

is like a cheat codes here this is this is like a cheat codes here this is this is opening up so many doors that uh I

is opening up so many doors that uh I is opening up so many doors that uh I think more people should do it but I my

think more people should do it but I my think more people should do it but I my belief is that video content is very

belief is that video content is very belief is that video content is very difficult to get started with and not

difficult to get started with and not difficult to get started with and not every founder wants to even do like

every founder wants to even do like every founder wants to even do like written interviews and say okay I'm

written interviews and say okay I'm written interviews and say okay I'm going to be the pseudo charismatic

going to be the pseudo charismatic going to be the pseudo charismatic person so I'd say good luck to people

person so I'd say good luck to people person so I'd say good luck to people out there to try to find a way to build

out there to try to find a way to build out there to try to find a way to build that and I think people should need to

that and I think people should need to that and I think people should need to look at going well what is social media

look at going well what is social media look at going well what is social media it it's trust you know it's kind of like

it it's trust you know it's kind of like it it's trust you know it's kind of like Amplified

Amplified Amplified search no yeah 100% so one of the funny

search no yeah 100% so one of the funny search no yeah 100% so one of the funny bits is like I've been doing all of

bits is like I've been doing all of bits is like I've been doing all of these podcasts and things but actually

these podcasts and things but actually these podcasts and things but actually so far I haven't started my own YouTube

so far I haven't started my own YouTube so far I haven't started my own YouTube channel I've just been yeah I'll just go

channel I've just been yeah I'll just go channel I've just been yeah I'll just go on others it's fine I'll do bit LinkedIn

on others it's fine I'll do bit LinkedIn on others it's fine I'll do bit LinkedIn I've created the channel but it's very

I've created the channel but it's very I've created the channel but it's very blank right now very I actually had one

blank right now very I actually had one blank right now very I actually had one um Vlad from ayss he mentioned messages

um Vlad from ayss he mentioned messages um Vlad from ayss he mentioned messages though day I'm went dude this channel is

though day I'm went dude this channel is though day I'm went dude this channel is so old what are you doing with it it had

so old what are you doing with it it had so old what are you doing with it it had like me from like 12 year ago on it when

like me from like 12 year ago on it when like me from like 12 year ago on it when I was doing like some VA training video

I was doing like some VA training video I was doing like some VA training video on a Google Hangout that's how old it is

on a Google Hangout that's how old it is on a Google Hangout that's how old it is right and I was like oh God I look so

right and I was like oh God I look so right and I was like oh God I look so young I need to delete and clean this

young I need to delete and clean this young I need to delete and clean this up but it's I think the first step for

up but it's I think the first step for up but it's I think the first step for me was getting out on these sort of you

me was getting out on these sort of you me was getting out on these sort of you know other people's platforms because at

know other people's platforms because at know other people's platforms because at the same time you know I can approach

the same time you know I can approach the same time you know I can approach let's say for instance I made my own let's say for instance I made my own let's say for instance I made my own channel then I approach you you probably

channel then I approach you you probably channel then I approach you you probably going to be like who's this guy he's got

going to be like who's this guy he's got going to be like who's this guy he's got no subscribers no

no subscribers no no subscribers no views whereas when it goes the other way

views whereas when it goes the other way views whereas when it goes the other way around and then you start going on around and then you start going on around and then you start going on interviews and you built your own interviews and you built your own interviews and you built your own channel up a little bit and having these

channel up a little bit and having these channel up a little bit and having these guests and like yourself and things

guests and like yourself and things guests and like yourself and things going on to yours then becomes something

going on to yours then becomes something going on to yours then becomes something that's a little bit easier to leverage I

that's a little bit easier to leverage I that's a little bit easier to leverage I think yeah I agree I I think we've

think yeah I agree I I think we've think yeah I agree I I think we've actually got a few sales from just being

actually got a few sales from just being actually got a few sales from just being guests on other people's podcasts I'm

guests on other people's podcasts I'm guests on other people's podcasts I'm like oh how did you hear about us oh it

like oh how did you hear about us oh it like oh how did you hear about us oh it was on olar's podcast I'm like really

was on olar's podcast I'm like really was on olar's podcast I'm like really the like the one thing ey gaming and

the like the one thing ey gaming and the like the one thing ey gaming and she's like no that was good I mean I

she's like no that was good I mean I she's like no that was good I mean I guess maybe there's not a lot of people guess maybe there's not a lot of people guess maybe there's not a lot of people talking about that specific Niche I

talking about that specific Niche I talking about that specific Niche I think not a lot of people want to put think not a lot of people want to put think not a lot of people want to put their names and faces associated with I

their names and faces associated with I their names and faces associated with I gaming but that's also I think that

gaming but that's also I think that gaming but that's also I think that you've actually probably just hit on you've actually probably just hit on you've actually probably just hit on something as well which is like the something as well which is like the something as well which is like the hidden little bit of SEO is you know

hidden little bit of SEO is you know hidden little bit of SEO is you know people it was always and it has always

people it was always and it has always people it was always and it has always been something that you kind of just do

been something that you kind of just do been something that you kind of just do in the shadows like you don't really

in the shadows like you don't really in the shadows like you don't really want to be shouting from the RO you know

want to be shouting from the RO you know want to be shouting from the RO you know we've seen it in the latest update we've seen it in the latest update we've seen it in the latest update there's been a lot of influencers who

there's been a lot of influencers who there's been a lot of influencers who had public sites and all of a sudden

had public sites and all of a sudden had public sites and all of a sudden being hit right well in some of these

being hit right well in some of these being hit right well in some of these public sites were only being announced

public sites were only being announced public sites were only being announced on YouTube channels like that is where

on YouTube channels like that is where on YouTube channels like that is where they were being announced and all of a they were being announced and all of a they were being announced and all of a sudden they've been hit and you're

sudden they've been hit and you're sudden they've been hit and you're like and then all of a sudden you've got

like and then all of a sudden you've got like and then all of a sudden you've got all of the you know introverts going

all of the you know introverts going all of the you know introverts going well that's that's why you shouldn't be

well that's that's why you shouldn't be well that's that's why you shouldn't be doing that sort of stuff on you know and

doing that sort of stuff on you know and doing that sort of stuff on you know and then mention it on

then mention it on then mention it on YouTube so I think yeah I think there's

YouTube so I think yeah I think there's YouTube so I think yeah I think there's a a double-edged

a a double-edged a a double-edged with it and it's always you know about

with it and it's always you know about with it and it's always you know about sort of treading carefully as well um

sort of treading carefully as well um sort of treading carefully as well um but I don't think there's I I don't

but I don't think there's I I don't but I don't think there's I I don't think there would be any harm to

think there would be any harm to think there would be any harm to building a brand getting out there

building a brand getting out there building a brand getting out there obviously just make sure you not maybe's

obviously just make sure you not maybe's obviously just make sure you not maybe's mentioning money sites and things like

mentioning money sites and things like mentioning money sites and things like this maybe stay away from

this maybe stay away from this maybe stay away from that yeah but yeah just to be at least

that yeah but yeah just to be at least that yeah but yeah just to be at least intentional I think it's good to say

intentional I think it's good to say intentional I think it's good to say okay this is my brand uh this these are

okay this is my brand uh this these are okay this is my brand uh this these are my sites and I think Google wants to see

my sites and I think Google wants to see my sites and I think Google wants to see more public ownership as I think when

more public ownership as I think when more public ownership as I think when you have to you have to you have to of the opposite that's when it gets bad

of the opposite that's when it gets bad of the opposite that's when it gets bad yeah no exactly so Carl thank you so

yeah no exactly so Carl thank you so yeah no exactly so Carl thank you so much for doing this I want to pass it

much for doing this I want to pass it much for doing this I want to pass it back to you to let uh you share how

back to you to let uh you share how back to you to let uh you share how people can get a hold of you yeah so the

people can get a hold of you yeah so the people can get a hold of you yeah so the best way now is call huton do.uk it has

best way now is call huton do.uk it has best way now is call huton do.uk it has all my socials and things on there and

all my socials and things on there and all my socials and things on there and you can get in touch drop us an email on

you can get in touch drop us an email on you can get in touch drop us an email on that as well at one point there was a

that as well at one point there was a that as well at one point there was a huge mess where I had it everywhere and

huge mess where I had it everywhere and huge mess where I had it everywhere and I was having to read out Instagram and I was having to read out Instagram and I was having to read out Instagram and all that but it's probably the best just

all that but it's probably the best just all that but it's probably the best just call it to n at you get and then you can

call it to n at you get and then you can call it to n at you get and then you can find my on there will'll include all of

find my on there will'll include all of find my on there will'll include all of that except for maybe not the YouTube

that except for maybe not the YouTube that except for maybe not the YouTube channel yet kind just not me don't click

channel yet kind just not me don't click channel yet kind just not me don't click the YouTube L not

the YouTube L not the YouTube L not yet awesome Carl thank you so much for

yet awesome Carl thank you so much for yet awesome Carl thank you so much for doing this cheers John thank you for

doing this cheers John thank you for doing this cheers John thank you for having

having having us thank you for tuning in to the

us thank you for tuning in to the us thank you for tuning in to the affiliate bi podcast I'd like to take

affiliate bi podcast I'd like to take affiliate bi podcast I'd like to take this time to ask for a small favor to

this time to ask for a small favor to this time to ask for a small favor to leave a raing and review wherever you

leave a raing and review wherever you leave a raing and review wherever you listen to your podcast that helps us

listen to your podcast that helps us listen to your podcast that helps us expand our reach to rank higher in

expand our reach to rank higher in expand our reach to rank higher in podcast directories and reach more

podcast directories and reach more podcast directories and reach more listeners