Podcast guesting vs hosting

Show: Revenue Optimization with StatsDrone
Episode: Podcast guesting vs hosting
Host: John Wright
Published: Tue, 17 Dec 2024 13:56:00 +0000
Duration: 6:18

Speaker labels are a two-speaker split from pauses (host vs guest). Timestamps are `[HH:MM:SS]` from the episode audio. Light ASR; names and brands may need a pass.

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[00:00:00] John Wright: Welcome to the affiliate bi podcast. This episode is going to be a super quick one and I want to talk about something I thought about recently which is being a guest on a podcast versus doing your own podcast. So I think the terminology is uh, guessing versus hosting. And I remember listening to a podcast episode on the confessions of a B2B entrepreneur. Tom Hunt had a guy named, I think it's Jacob Zijczyk, who basically advocates for being a guest. And Tom,

[00:00:34] John Wright: he's the kind of guy who runs fame and he advocates hosting your own podcast. I came out of that episode where I kind of felt that guessing was a little bit more powerful than hosting, although I've got experience doing both. And it's hard to say which one you're going to pick one over the other. In a perfect world, I'd say do both, but I'm going to highlight what I think both represent. I think when you do your own podcast, you are slowly building over time your ability to say I'm a trusted resource. Um, when it tries, when it comes to building time to build your own

[00:01:09] John Wright: personal brand, to tell an audience that, Hey, I, I can be trusted. I've been here for one or two years and I'm going to talk about certain topics and I'm going to be your guide on this, this certain topic. What I think is interesting is when you are a guest on someone else's podcast, you're basically tagging on to their authority. It's them who's built their authority over time. And they're the ones saying, I'm bringing in this guest and I'm trusting them. So my experience in being a guest on a few other podcasts, I've, I found that actually had some people say that they found staff strong because of the episode they listened to on another podcast and probably

[00:01:49] John Wright: the one that's generated the most leads for me is Olgazar on her SEO slide podcast. So I felt that was interesting. So what I'm going to do as a short takeaway for this episode is to go, what would you do in your situation? Should you do a podcast or should you be focused on being a guest on other people's podcasts or a perfect will do, do both. I would say, um, it might be technically easier to be a guest. It depends on your profile if you've got the experience or not. But if you, if you are a guest, you're basically, it's kind of, I kind of treat it like link

[00:02:25] John Wright: building, you know, link building is done best when you have different authority websites pointing inward towards you. And I think the advantage of doing, uh, guessing is that you're basically building these kind of authority links and these links do become part of actual link building. So if you're trying to grow a product brand or service, this is a great way to get awareness from different sources and pull that inward. And I think there's never a better time to do a podcast. I think there's maybe not enough podcasts in a lot of different industries. And it goes without saying not everyone is willing to continue doing a podcast. So in terms of one over the

[00:03:04] John Wright: other, guessing is easy because you can turn the tap on and then you can say, you know what, I need a break or I don't have the time or you're not sure about the commitment and making a commitment to doing your own podcast. That takes a bit of strategy and planning. It takes setting up the guests, figuring out how you're going to work your show, uh, you know, the, the production part of it. And then the most important part is keeping it going week after week. So it's what I try to do here on my side. I'm approaching two years of doing podcasts and as a channel, I don't think I'd ever traded in for something else. Um, I would hate to say, you know,

[00:03:40] John Wright: a pick a podcast over, let's say my LinkedIn profile, but these things are all kind of compounding. Um, I stumbled like something that's benefited me personally. So how does this apply to affiliate marketing? I think for the B2B affiliate marketing space, this is very

[00:03:56] John Wright: underserved. If I were on the operator side today as an affiliate manager, I would a hundred percent do a podcast and say, Hey, I need to get affiliates in. I need other affiliate managers in. I need game providers, different service providers. You know, I want to be the authority where, you know, affiliates get, get a chance to understand who I am. And I think if you're on the affiliate side, I do see more companies that are starting to extend podcasts as part of their brand. So I did a few episodes where I talked about how a slots affiliate site could add a podcast and kind of use that to grow their audience and reputation. And today would be the same thing. I think when you're able to create a podcast, you never know what keywords

[00:04:36] John Wright: and titles are going to start ranking and giving you the actual traffic and which of those podcasts is actually going to translate to maybe getting on in, you know, being visible in search engines or publishing some of this content in LinkedIn, YouTube X and being able to see you can actually get more reach from it. So that episode, um, like I said, if I had to pick a winner between, you know, what was, what would be better guessing or hosting? I had to go with guessing and that's something I'm going to be a bit more active in trying to do for 2025. But in saying that,

[00:05:13] John Wright: I think if you're on the fence, do both. Guessing might be the easiest thing to get started. And if no one's going to give you the opportunity to let them be on your show, uh, I reject people, not all the time, but often enough saying, you know what, it's not a match. Um, so that is, you know, that's my show that might be the same in your situation. And if that is the case, that is all the reason why you should start your own podcasts. And then you build your authority. And then at some point you're now basically in a position to be able to say, Hey, I've got my own podcasts and you're probably going to be someone who can actually public, like be worthy to be

[00:05:49] John Wright: a guest on someone else's show. So hope that was helpful. 2025 is going to be exciting. I think the B2B space and video and audio is not going away. It's going to get stronger. So I think if anyone's looking at the B2B affiliate channel or the B2C affiliate channel, I think podcasting is still going to be something that's important. So pick a lane, pick guessing, pick hosting, do both. Doesn't matter. Do something. That's all.