The online bingo industry with Sue Dawson

It's all about being getting as much It's all about being getting as much data as possible from analytics, from

data as possible from analytics, from data as possible from analytics, from search console, from looker studio. So

search console, from looker studio. So search console, from looker studio. So getting a looker studio report where we

getting a looker studio report where we getting a looker studio report where we can see for each click out, where did

can see for each click out, where did can see for each click out, where did that come in on? And what was the the

that come in on? And what was the the that come in on? And what was the the channel? Was it Google? Was it Bing? Was

channel? Was it Google? Was it Bing? Was channel? Was it Google? Was it Bing? Was it direct or something else? And knowing

it direct or something else? And knowing it direct or something else? And knowing all of that can really help you shape

all of that can really help you shape all of that can really help you shape your content, your strategy, everything

your content, your strategy, everything your content, your strategy, everything really. and the deals that you can cut

really. and the deals that you can cut really. and the deals that you can cut and the offers, the exclusive offers

and the offers, the exclusive offers and the offers, the exclusive offers that you can get operators to give you.

that you can get operators to give you. that you can get operators to give you. The more information you've got about The more information you've got about The more information you've got about player behavior and intent, the better.

player behavior and intent, the better. player behavior and intent, the better. I'm John Wright and you're listening to

I'm John Wright and you're listening to I'm John Wright and you're listening to AffiliateBI, the business intelligence

AffiliateBI, the business intelligence AffiliateBI, the business intelligence and affiliate marketing podcast brought

and affiliate marketing podcast brought and affiliate marketing podcast brought to you by Stats.

to you by Stats. to you by Stats. Welcome to the AffiliateBI podcast.

Welcome to the AffiliateBI podcast. Welcome to the AffiliateBI podcast. Today we're chatting with Sue Dawson,

Today we're chatting with Sue Dawson, Today we're chatting with Sue Dawson, who's the operations director at FTD

who's the operations director at FTD who's the operations director at FTD Digital. She started off as head of

Digital. She started off as head of Digital. She started off as head of content where I think she still does

content where I think she still does content where I think she still does that today and I know where she wears an

that today and I know where she wears an that today and I know where she wears an SEO hat in the company. So Sue, very

SEO hat in the company. So Sue, very SEO hat in the company. So Sue, very happy to have you on the show. Thank you

happy to have you on the show. Thank you happy to have you on the show. Thank you very much. Happy to be here. So you're

very much. Happy to be here. So you're very much. Happy to be here. So you're part of an affiliate group that's part of an affiliate group that's part of an affiliate group that's winning a ton of awards, especially in

winning a ton of awards, especially in winning a ton of awards, especially in the bingo space. And I want to know I

the bingo space. And I want to know I the bingo space. And I want to know I want to ask what is ETD Digital doing

want to ask what is ETD Digital doing want to ask what is ETD Digital doing right in your opinion?

right in your opinion? right in your opinion? So, we're a very small organization and

So, we're a very small organization and So, we're a very small organization and that means you can have people wearing

that means you can have people wearing that means you can have people wearing multiple hats and doing bits of things

multiple hats and doing bits of things multiple hats and doing bits of things that they're really good at and that they're really good at and that they're really good at and collaborating with other people very

collaborating with other people very collaborating with other people very closely. We can also be agile. So that's

closely. We can also be agile. So that's closely. We can also be agile. So that's onboarding people quickly

onboarding people quickly onboarding people quickly and responding to changes quickly and

and responding to changes quickly and and responding to changes quickly and agreeing what we're going to do based on

agreeing what we're going to do based on agreeing what we're going to do based on what we think is going to be happening what we think is going to be happening what we think is going to be happening in a year's time in five years time

in a year's time in five years time in a year's time in five years time without having to go through multiple

without having to go through multiple without having to go through multiple levels of an organization to get things

levels of an organization to get things levels of an organization to get things signed off. So that's a huge advantage

signed off. So that's a huge advantage signed off. So that's a huge advantage for us. And another thing is that we are

for us. And another thing is that we are for us. And another thing is that we are very hot on making connections. So

very hot on making connections. So very hot on making connections. So inside the industry, from all areas of

inside the industry, from all areas of inside the industry, from all areas of the industry and from outside the

the industry and from outside the the industry and from outside the industry to get as much information as

industry to get as much information as industry to get as much information as we can and different angles as we can as

we can and different angles as we can as we can and different angles as we can as to what's going to happen and maybe

to what's going to happen and maybe to what's going to happen and maybe other projects we could be working on

other projects we could be working on other projects we could be working on and of course lastly we actually know a

and of course lastly we actually know a and of course lastly we actually know a huge amount about bingo and a lot of

huge amount about bingo and a lot of huge amount about bingo and a lot of people who are trying to do affiliation

people who are trying to do affiliation people who are trying to do affiliation in bingo don't.

in bingo don't. in bingo don't. That makes a lot of sense. what you're

That makes a lot of sense. what you're That makes a lot of sense. what you're saying sounds obvious, but I think we're

saying sounds obvious, but I think we're saying sounds obvious, but I think we're definitely going to go in into content definitely going to go in into content definitely going to go in into content because it's one of my favorite topics because it's one of my favorite topics because it's one of my favorite topics in affiliate marketing where a lot of

in affiliate marketing where a lot of in affiliate marketing where a lot of people are just doing bingo content for

people are just doing bingo content for people are just doing bingo content for the sake of it where it's it's the

the sake of it where it's it's the the sake of it where it's it's the boring SEO playbook and write about

boring SEO playbook and write about boring SEO playbook and write about bingo. I'm going to do bingo reviews and

bingo. I'm going to do bingo reviews and bingo. I'm going to do bingo reviews and bingo news and I'm just going to rank

bingo news and I'm just going to rank bingo news and I'm just going to rank for it. And I think we're finally at a

for it. And I think we're finally at a for it. And I think we're finally at a at an age where Google's saying, "Okay,

at an age where Google's saying, "Okay, at an age where Google's saying, "Okay, we had enough." It's it's looking for

we had enough." It's it's looking for we had enough." It's it's looking for authority in bingo.

authority in bingo. authority in bingo. That's right. authority and content that

That's right. authority and content that That's right. authority and content that actually engages. So in the real world,

actually engages. So in the real world, actually engages. So in the real world, real money bingo world, users are

real money bingo world, users are real money bingo world, users are definitely interested in reading about

definitely interested in reading about definitely interested in reading about new bingo games in detail because

new bingo games in detail because new bingo games in detail because sometimes when you go to a site and sometimes when you go to a site and sometimes when you go to a site and there's a new bingo game, the

there's a new bingo game, the there's a new bingo game, the documentation on how to play it isn't

documentation on how to play it isn't documentation on how to play it isn't very comprehensive or isn't easy to

very comprehensive or isn't easy to very comprehensive or isn't easy to find. So people will actually come to us

find. So people will actually come to us find. So people will actually come to us for a big lowdown on it. And do you

for a big lowdown on it. And do you for a big lowdown on it. And do you think the content game has changed a bit

think the content game has changed a bit think the content game has changed a bit with how Google ranks websites today and

with how Google ranks websites today and with how Google ranks websites today and probably how it'll keep changing? Oh,

probably how it'll keep changing? Oh, probably how it'll keep changing? Oh, completely. So, first of all, you've got

completely. So, first of all, you've got completely. So, first of all, you've got the helpful content updates and the

the helpful content updates and the the helpful content updates and the reviews update.

reviews update. reviews update. And what that has meant is that we've

And what that has meant is that we've And what that has meant is that we've had to take a look at a lot of our old

had to take a look at a lot of our old had to take a look at a lot of our old content,

content, content, revise it, update it so it's properly

revise it, update it so it's properly revise it, update it so it's properly current, expand it to make it genuinely

current, expand it to make it genuinely current, expand it to make it genuinely helpful to people, and remove some old

helpful to people, and remove some old helpful to people, and remove some old content that we felt was not useful,

content that we felt was not useful, content that we felt was not useful, that was a bit thin,

that was a bit thin, that was a bit thin, just to make it a better experience for

just to make it a better experience for just to make it a better experience for people. So this is because of where

people. So this is because of where people. So this is because of where Google says they're going. So John

Google says they're going. So John Google says they're going. So John Müller has repeatedly said that what

Müller has repeatedly said that what Müller has repeatedly said that what content should do is to provide unique

content should do is to provide unique content should do is to provide unique value to the web. And I've personally

value to the web. And I've personally value to the web. And I've personally heard him say that about four times.

heard him say that about four times. heard him say that about four times. But

But But what Google says and what Google does at

what Google says and what Google does at what Google says and what Google does at the moment there is a massive disconnect

the moment there is a massive disconnect the moment there is a massive disconnect because

because because I think it's obvious to anyone who's

I think it's obvious to anyone who's I think it's obvious to anyone who's been looking at the SERs over the last been looking at the SERs over the last been looking at the SERs over the last couple of years that the algorithm is

couple of years that the algorithm is couple of years that the algorithm is struggling to deal with certain things.

struggling to deal with certain things. struggling to deal with certain things. So, parasite SEO

So, parasite SEO So, parasite SEO aka site reputation abuse,

aka site reputation abuse, aka site reputation abuse, hacked sites,

hacked sites, hacked sites, and poor quality AI generated content.

and poor quality AI generated content. and poor quality AI generated content. And clearly, Google is trying to get on

And clearly, Google is trying to get on And clearly, Google is trying to get on top of all of that, but who knows when

top of all of that, but who knows when top of all of that, but who knows when it'll actually happen. So, while we have

it'll actually happen. So, while we have it'll actually happen. So, while we have to bear in mind what Google has said

to bear in mind what Google has said to bear in mind what Google has said about what content should be like, what

about what content should be like, what about what content should be like, what you may actually see in a search can be

you may actually see in a search can be you may actually see in a search can be quite different.

quite different. quite different. Yeah, I agree. I think the one thing

Yeah, I agree. I think the one thing Yeah, I agree. I think the one thing that I've been trying to focus on a bit

that I've been trying to focus on a bit that I've been trying to focus on a bit more over the last year is going how can

more over the last year is going how can more over the last year is going how can you create or become the source of a new

you create or become the source of a new you create or become the source of a new data set. So I think in your example you

data set. So I think in your example you data set. So I think in your example you just gave one which is like no game

just gave one which is like no game just gave one which is like no game documentation at least in theory

documentation at least in theory documentation at least in theory Google's able to look at your sites and

Google's able to look at your sites and Google's able to look at your sites and go what is unique here or what is

go what is unique here or what is go what is unique here or what is something that someone else could copy

something that someone else could copy something that someone else could copy you and then when they do copy you it's

you and then when they do copy you it's you and then when they do copy you it's like they they at least know who wrote

like they they at least know who wrote like they they at least know who wrote that first.

that first. that first. Absolutely. And in the case of a new

Absolutely. And in the case of a new Absolutely. And in the case of a new bingo game, I can play it and add a

bingo game, I can play it and add a bingo game, I can play it and add a personal take, which I think is adding

personal take, which I think is adding personal take, which I think is adding unique value.

unique value. unique value. Yeah. And do you think affiliate sites

Yeah. And do you think affiliate sites Yeah. And do you think affiliate sites need to look at content differently from

need to look at content differently from need to look at content differently from marketing channels, especially beyond

marketing channels, especially beyond marketing channels, especially beyond written content? Absolutely. Partly

written content? Absolutely. Partly written content? Absolutely. Partly because of what I just said about the

because of what I just said about the because of what I just said about the algorithm being so up and down at the

algorithm being so up and down at the algorithm being so up and down at the moment, but also because Google's

moment, but also because Google's moment, but also because Google's dominance of the search space is just

dominance of the search space is just dominance of the search space is just going down. There's in the 2020s there's

going down. There's in the 2020s there's going down. There's in the 2020s there's lots of other ways for people to engage

lots of other ways for people to engage lots of other ways for people to engage with content.

with content. with content. So what we've done, we have interactive

So what we've done, we have interactive So what we've done, we have interactive tools on our websites. WDW Bingo has a

tools on our websites. WDW Bingo has a tools on our websites. WDW Bingo has a bingo caller and best bingo site has a

bingo caller and best bingo site has a bingo caller and best bingo site has a bingo card generator and we found that

bingo card generator and we found that bingo card generator and we found that those are getting a lot of traffic and

those are getting a lot of traffic and those are getting a lot of traffic and engagement. Some of it not from Google,

engagement. Some of it not from Google, engagement. Some of it not from Google, some of it from other websites or from

some of it from other websites or from some of it from other websites or from social media. And we've also got

social media. And we've also got social media. And we've also got instructional videos on them which have

instructional videos on them which have instructional videos on them which have been viewed hundreds of times. And

been viewed hundreds of times. And been viewed hundreds of times. And that's just with a link from our that's just with a link from our that's just with a link from our website. Watch this video to learn more.

And I think that sort of content And I think that sort of content interactive and engaging

interactive and engaging interactive and engaging is a channel that people should be

is a channel that people should be is a channel that people should be pursuing.

pursuing. pursuing. UGC in gambling affiliation is

UGC in gambling affiliation is UGC in gambling affiliation is very difficult to do because

very difficult to do because very difficult to do because people only tend to want to have

people only tend to want to have people only tend to want to have something to say about a gambling site something to say about a gambling site something to say about a gambling site if it's bad. So if you try to run us

if it's bad. So if you try to run us if it's bad. So if you try to run us generated reviews, you'll get a lot of

generated reviews, you'll get a lot of generated reviews, you'll get a lot of one star reviews. So we wanted to do

one star reviews. So we wanted to do one star reviews. So we wanted to do something different which people could

something different which people could something different which people could interact with and we think it's been

interact with and we think it's been interact with and we think it's been pretty successful. In fact, we're pretty successful. In fact, we're pretty successful. In fact, we're building a third interactive tool for

building a third interactive tool for building a third interactive tool for another website that we're launching another website that we're launching another website that we're launching soon. More news on that in a while.

soon. More news on that in a while. soon. More news on that in a while. Cool. So, what is your take of what's

Cool. So, what is your take of what's Cool. So, what is your take of what's going to be around the corner? We know

going to be around the corner? We know going to be around the corner? We know Google is currently dominant today. I

Google is currently dominant today. I Google is currently dominant today. I think we're seeing that chat GPT is

think we're seeing that chat GPT is think we're seeing that chat GPT is becoming a bigger I forget. I looked in

becoming a bigger I forget. I looked in becoming a bigger I forget. I looked in the top 10 of most visited websites and

the top 10 of most visited websites and the top 10 of most visited websites and chat GPT is already in the top 10. And

chat GPT is already in the top 10. And chat GPT is already in the top 10. And we already know that they are basically

we already know that they are basically we already know that they are basically now a search engine in my opinion with

now a search engine in my opinion with now a search engine in my opinion with search GPT. So what do you think is

search GPT. So what do you think is search GPT. So what do you think is going to be the the future of of

going to be the the future of of going to be the the future of of channels?

channels? channels? AI has got to play a role. Absolutely.

AI has got to play a role. Absolutely. AI has got to play a role. Absolutely. Because people are going to move away

Because people are going to move away Because people are going to move away from the sort of search that people my

from the sort of search that people my from the sort of search that people my age are used to doing, which is three

age are used to doing, which is three age are used to doing, which is three keywords strung together to asking much

keywords strung together to asking much keywords strung together to asking much more natural questions and questions

more natural questions and questions more natural questions and questions that lead on from each other. So now,

that lead on from each other. So now, that lead on from each other. So now, for example, if someone wants to look

for example, if someone wants to look for example, if someone wants to look for bingo sites, first of all, they'll

for bingo sites, first of all, they'll for bingo sites, first of all, they'll type in bingo sites, then they'll see

type in bingo sites, then they'll see type in bingo sites, then they'll see the results and go, "No, that's not what

the results and go, "No, that's not what the results and go, "No, that's not what I want because those are all Canadian or

I want because those are all Canadian or I want because those are all Canadian or something." I'll put UK on the end.

something." I'll put UK on the end. something." I'll put UK on the end. Bingo sites UK. And then maybe bingo

Bingo sites UK. And then maybe bingo Bingo sites UK. And then maybe bingo sites UK with welcome bonus.

sites UK with welcome bonus. sites UK with welcome bonus. But

But But with AI, that can be much more of a

with AI, that can be much more of a with AI, that can be much more of a conversation. And that's why AI searches

conversation. And that's why AI searches conversation. And that's why AI searches will eventually take over.

will eventually take over. will eventually take over. It could take quite a while though.

It could take quite a while though. It could take quite a while though. Yeah. Actually, you probably have

Yeah. Actually, you probably have Yeah. Actually, you probably have changed my mind on it cuz I actually I

changed my mind on it cuz I actually I changed my mind on it cuz I actually I was thinking about this last night where

was thinking about this last night where was thinking about this last night where I think AI answers and overviews are

I think AI answers and overviews are I think AI answers and overviews are like, can I trust them? And then I think

like, can I trust them? And then I think like, can I trust them? And then I think what we're seeing is Google's relying on

what we're seeing is Google's relying on what we're seeing is Google's relying on a lot of different UGC type of content

a lot of different UGC type of content a lot of different UGC type of content like Reddit to give you those answers. I

like Reddit to give you those answers. I like Reddit to give you those answers. I think if Google does that, then it's

think if Google does that, then it's think if Google does that, then it's going to become a trusted source to ask

going to become a trusted source to ask going to become a trusted source to ask it a question. But I think we know the

it a question. But I think we know the it a question. But I think we know the old Google today, which is like, do does

old Google today, which is like, do does old Google today, which is like, do does anyone trust like best online casinos?

anyone trust like best online casinos? anyone trust like best online casinos? And then you type that into Google and And then you type that into Google and And then you type that into Google and you get your old results. I think that

you get your old results. I think that you get your old results. I think that those days of trust are are slowly

those days of trust are are slowly those days of trust are are slowly disappearing. So I think the way people

disappearing. So I think the way people disappearing. So I think the way people interact with search engines is going to

interact with search engines is going to interact with search engines is going to be different. And yeah, actually I think

be different. And yeah, actually I think be different. And yeah, actually I think you might be right that Google is going

you might be right that Google is going you might be right that Google is going to be forced to do the right thing. And

to be forced to do the right thing. And to be forced to do the right thing. And if they don't, we know what's going to if they don't, we know what's going to if they don't, we know what's going to happen. happen. happen. is gonna do it for them. But it's also

is gonna do it for them. But it's also is gonna do it for them. But it's also an age thing. So Gen Z don't search the

an age thing. So Gen Z don't search the an age thing. So Gen Z don't search the way that I search. Yeah. Same for me.

way that I search. Yeah. Same for me. way that I search. Yeah. Same for me. It's I'm used to Google, but I've read

It's I'm used to Google, but I've read It's I'm used to Google, but I've read that this was like a joke 5 years ago

that this was like a joke 5 years ago that this was like a joke 5 years ago that Facebook's for old people. Now

that Facebook's for old people. Now that Facebook's for old people. Now we're looking at this going Google's for

we're looking at this going Google's for we're looking at this going Google's for old people. Hurts to read that, but it's

old people. Hurts to read that, but it's old people. Hurts to read that, but it's true. We're seeing look at the ways you

true. We're seeing look at the ways you true. We're seeing look at the ways you look for a restaurant. It could start

look for a restaurant. It could start look for a restaurant. It could start with Google, but it could also start

with Google, but it could also start with Google, but it could also start with Ship Advisor. It could start with

with Ship Advisor. It could start with with Ship Advisor. It could start with Reddit. Yes. And both tripadvisor and

Reddit. Yes. And both tripadvisor and Reddit. Yes. And both tripadvisor and Reddit are all about find somebody who

Reddit are all about find somebody who Reddit are all about find somebody who knows about restaurants in that area and

knows about restaurants in that area and knows about restaurants in that area and ask them and the somebody is actually a

ask them and the somebody is actually a ask them and the somebody is actually a person. Yeah, I agree. Not an AI and not

person. Yeah, I agree. Not an AI and not person. Yeah, I agree. Not an AI and not a website that could have been built a website that could have been built a website that could have been built with AI. Yeah. And I think it goes the

with AI. Yeah. And I think it goes the with AI. Yeah. And I think it goes the same as another context where it's okay,

same as another context where it's okay, same as another context where it's okay, I'm looking for an SEO consultant or I'm

I'm looking for an SEO consultant or I'm I'm looking for an SEO consultant or I'm looking for a lawyer in this city. It's

looking for a lawyer in this city. It's looking for a lawyer in this city. It's I think people want they don't just want

I think people want they don't just want I think people want they don't just want like the directory. They want okay, now

like the directory. They want okay, now like the directory. They want okay, now I want trust. It's going from yellow

I want trust. It's going from yellow I want trust. It's going from yellow pages where it's just a total directory

pages where it's just a total directory pages where it's just a total directory and you got to figure out who you're and you got to figure out who you're and you got to figure out who you're going to work with and now it's I expect

going to work with and now it's I expect going to work with and now it's I expect trust to to be come with it.

trust to to be come with it. trust to to be come with it. Absolutely. And when you click on

Absolutely. And when you click on Absolutely. And when you click on something in the search results and you something in the search results and you something in the search results and you go to a website, the website needs to

go to a website, the website needs to go to a website, the website needs to scream you can trust us and why

scream you can trust us and why scream you can trust us and why immediately because some websites you

immediately because some websites you immediately because some websites you look at them you go oh no people are

look at them you go oh no people are look at them you go oh no people are getting much more discerning I think.

getting much more discerning I think. getting much more discerning I think. Yeah. So, we had a proper catchup in

Yeah. So, we had a proper catchup in Yeah. So, we had a proper catchup in Brighton SEO and I was uh surprised to

Brighton SEO and I was uh surprised to Brighton SEO and I was uh surprised to see you there, but I'm like that tells

see you there, but I'm like that tells see you there, but I'm like that tells me you know your SEO stuff. So, why are

me you know your SEO stuff. So, why are me you know your SEO stuff. So, why are SEO events important for you to attend?

SEO events important for you to attend? SEO events important for you to attend? And would you say this something you

And would you say this something you And would you say this something you think others should consider too and

think others should consider too and think others should consider too and adding to their schedule? It was quite

adding to their schedule? It was quite adding to their schedule? It was quite interesting that were quite a few people

interesting that were quite a few people interesting that were quite a few people from the eye gaming industry there at

from the eye gaming industry there at from the eye gaming industry there at this time which I hadn't seen before.

this time which I hadn't seen before. this time which I hadn't seen before. Normally, you don't really see anyone

Normally, you don't really see anyone Normally, you don't really see anyone and

and and this is partly because the eye gaming

this is partly because the eye gaming this is partly because the eye gaming industry is different. So, some of the

industry is different. So, some of the industry is different. So, some of the techniques that you'll hear people in

techniques that you'll hear people in techniques that you'll hear people in general SEO talking about just don't

general SEO talking about just don't general SEO talking about just don't work. For example, there's a thing work. For example, there's a thing work. For example, there's a thing called the skyscraper technique where

called the skyscraper technique where called the skyscraper technique where you contact lots of websites and you

you contact lots of websites and you you contact lots of websites and you say, "I see you've got a link to this say, "I see you've got a link to this say, "I see you've got a link to this article, but our article about the same

article, but our article about the same article, but our article about the same thing is much better. Would you link to thing is much better. Would you link to thing is much better. Would you link to us instead?" If you try that with I

us instead?" If you try that with I us instead?" If you try that with I gaming, the answer will be no because

gaming, the answer will be no because gaming, the answer will be no because the original link is a paid link. Yes.

the original link is a paid link. Yes. the original link is a paid link. Yes. So, that doesn't work. But it's really

So, that doesn't work. But it's really So, that doesn't work. But it's really important to hear what's going on in the

important to hear what's going on in the important to hear what's going on in the industry at large, to hear what people

industry at large, to hear what people industry at large, to hear what people think the next big thing is going to be.

think the next big thing is going to be. think the next big thing is going to be. Sometimes they're right, sometimes Sometimes they're right, sometimes Sometimes they're right, sometimes they're wrong. You remember when voice they're wrong. You remember when voice they're wrong. You remember when voice search was going to be the next big search was going to be the next big search was going to be the next big thing.

thing. thing. But just knowing what people are

But just knowing what people are But just knowing what people are interested in, what people are doing,

interested in, what people are doing, interested in, what people are doing, where it's all going, and also you do

where it's all going, and also you do where it's all going, and also you do get to hear from people like John get to hear from people like John get to hear from people like John Buller, which is really interesting.

Buller, which is really interesting. Buller, which is really interesting. Yeah, it's as much as we can argue for

Yeah, it's as much as we can argue for Yeah, it's as much as we can argue for and against listening to Google, I came

and against listening to Google, I came and against listening to Google, I came away from Brighton SEO going, "Wow, I

away from Brighton SEO going, "Wow, I away from Brighton SEO going, "Wow, I took so many notes from so many of the

took so many notes from so many of the took so many notes from so many of the panels." And for me, it was night and

panels." And for me, it was night and panels." And for me, it was night and day. I gaming uh conferences, you go

day. I gaming uh conferences, you go day. I gaming uh conferences, you go there and it's it's chat, habit, talk

there and it's it's chat, habit, talk there and it's it's chat, habit, talk about business. And here, this was like,

about business. And here, this was like, about business. And here, this was like, what are you working on? What's around

what are you working on? What's around what are you working on? What's around the corner? And I was really shocked at

the corner? And I was really shocked at the corner? And I was really shocked at some of the presentations going, "Wow,

some of the presentations going, "Wow, some of the presentations going, "Wow, people are taking things to the next people are taking things to the next people are taking things to the next level. They're working on things without

level. They're working on things without level. They're working on things without a playbook. It's not like they're just a playbook. It's not like they're just a playbook. It's not like they're just copying someone." And I feel like I

copying someone." And I feel like I copying someone." And I feel like I gaming SEO that is how it's been done

gaming SEO that is how it's been done gaming SEO that is how it's been done for 1015 years. It's copy someone and

for 1015 years. It's copy someone and for 1015 years. It's copy someone and here's the recipe and just there's no

here's the recipe and just there's no here's the recipe and just there's no innovation. And I think the very fact

innovation. And I think the very fact innovation. And I think the very fact that we saw so many people from the eye

that we saw so many people from the eye that we saw so many people from the eye gaming industry there this time shows

gaming industry there this time shows gaming industry there this time shows that no longer works and that you really

that no longer works and that you really that no longer works and that you really do need to get these perspectives from

do need to get these perspectives from do need to get these perspectives from outside the eye gaming industry. Yeah, I

outside the eye gaming industry. Yeah, I outside the eye gaming industry. Yeah, I agree. I I think there's some affiliates

agree. I I think there's some affiliates agree. I I think there's some affiliates that they're already stuck and I wonder

that they're already stuck and I wonder that they're already stuck and I wonder what is in their SEO strategy for not

what is in their SEO strategy for not what is in their SEO strategy for not just this year but what do they have for

just this year but what do they have for just this year but what do they have for 2025 and I think if they're not going to

2025 and I think if they're not going to 2025 and I think if they're not going to these events or not networking with some

these events or not networking with some these events or not networking with some of these interesting SEOs and for me in

of these interesting SEOs and for me in of these interesting SEOs and for me in particular I think outside of high

particular I think outside of high particular I think outside of high gaming I think that's where you can gaming I think that's where you can gaming I think that's where you can really learn a lot and people are more

really learn a lot and people are more really learn a lot and people are more willing to share when it's like oh this

willing to share when it's like oh this willing to share when it's like oh this is what we do in this industry and you

is what we do in this industry and you is what we do in this industry and you can learn from each other without can learn from each other without can learn from each other without feeling like you're giving away secrets.

feeling like you're giving away secrets. feeling like you're giving away secrets. learned so much from someone who's got a

learned so much from someone who's got a learned so much from someone who's got a slightly different perspective.

slightly different perspective. slightly different perspective. Yeah. So, I want to talk about the bingo

Yeah. So, I want to talk about the bingo Yeah. So, I want to talk about the bingo niche. Is it shrinking or growing or is

niche. Is it shrinking or growing or is niche. Is it shrinking or growing or is it shrinking in certain markets and it shrinking in certain markets and it shrinking in certain markets and growing in other markets? What's the

growing in other markets? What's the growing in other markets? What's the whole landscape of bingo today? Okay.

whole landscape of bingo today? Okay. whole landscape of bingo today? Okay. It's it is and it isn't. So,

It's it is and it isn't. So, It's it is and it isn't. So, traditionally,

traditionally, traditionally, say 15 years ago, you'd have your

say 15 years ago, you'd have your say 15 years ago, you'd have your traditional bingo site which was built

traditional bingo site which was built traditional bingo site which was built around the bingo products with a huge

around the bingo products with a huge around the bingo products with a huge community and some slot games on the

community and some slot games on the community and some slot games on the side. And that is over. The reason that

side. And that is over. The reason that side. And that is over. The reason that it's over is because changes in player

it's over is because changes in player it's over is because changes in player behavior because they're moving from big

behavior because they're moving from big behavior because they're moving from big screen devices, keyboards to mobile

screen devices, keyboards to mobile screen devices, keyboards to mobile phones. So where people used to think

phones. So where people used to think phones. So where people used to think that a huge thing about the bingo was

that a huge thing about the bingo was that a huge thing about the bingo was you'd meet people and you chat to

you'd meet people and you chat to you'd meet people and you chat to people, a lot of that has just gone away

people, a lot of that has just gone away people, a lot of that has just gone away because you're on a mobile, you're out

because you're on a mobile, you're out because you're on a mobile, you're out and about doing something else. You've

and about doing something else. You've and about doing something else. You've got a tiny screen, you're doing this

got a tiny screen, you're doing this got a tiny screen, you're doing this when you're trying to reply to the when you're trying to reply to the when you're trying to reply to the chats, you might only speak in emojis or

chats, you might only speak in emojis or chats, you might only speak in emojis or not at all. And that means that the

not at all. And that means that the not at all. And that means that the whole community side of it has become a

whole community side of it has become a whole community side of it has become a niche. less than 20% of people

niche. less than 20% of people niche. less than 20% of people participate in the chat. That was the

participate in the chat. That was the participate in the chat. That was the last estimate we heard from a bingo

last estimate we heard from a bingo last estimate we heard from a bingo software supplier.

software supplier. software supplier. The big operators, People at Heart,

The big operators, People at Heart, The big operators, People at Heart, Bingo, Buzz Bingo, Paddyy Power are

Bingo, Buzz Bingo, Paddyy Power are Bingo, Buzz Bingo, Paddyy Power are still doing the whole community and chat

still doing the whole community and chat still doing the whole community and chat thing with lots of bingo promotions,

thing with lots of bingo promotions, thing with lots of bingo promotions, hosted chats,

hosted chats, hosted chats, exclusive bingo rooms, but they are

exclusive bingo rooms, but they are exclusive bingo rooms, but they are doing it alongside all of the other

doing it alongside all of the other doing it alongside all of the other products too. not just this few little

products too. not just this few little products too. not just this few little slot games on the side anymore. And the

slot games on the side anymore. And the slot games on the side anymore. And the other side of the coin is that for all other side of the coin is that for all other side of the coin is that for all those people who aren't particularly

those people who aren't particularly those people who aren't particularly interested in community and chat, but

interested in community and chat, but interested in community and chat, but just want to play bingo as another game,

just want to play bingo as another game, just want to play bingo as another game, there's a lot of sites that offer that

there's a lot of sites that offer that there's a lot of sites that offer that now. And that's thanks to Pragmatic Play

now. And that's thanks to Pragmatic Play now. And that's thanks to Pragmatic Play because Pragmatic Play made it possible

because Pragmatic Play made it possible because Pragmatic Play made it possible for casino operators to add bingo as a

for casino operators to add bingo as a for casino operators to add bingo as a plug-in without having to do all that

plug-in without having to do all that plug-in without having to do all that work with bingo promotions, hiring chat

work with bingo promotions, hiring chat work with bingo promotions, hiring chat hosts, all that expensive stuff. If

hosts, all that expensive stuff. If hosts, all that expensive stuff. If anything, the game itself has got more

anything, the game itself has got more anything, the game itself has got more penetration, but bingo as a primary

penetration, but bingo as a primary penetration, but bingo as a primary interest is definitely shrinking in the

interest is definitely shrinking in the interest is definitely shrinking in the UK. Okay. But is it picking up in Asia,

UK. Okay. But is it picking up in Asia, UK. Okay. But is it picking up in Asia, for example?

for example? for example? Latam, I believe, is where there's most

Latam, I believe, is where there's most Latam, I believe, is where there's most interest in bingo. But there are so many

interest in bingo. But there are so many interest in bingo. But there are so many cultural differences around a game like

cultural differences around a game like cultural differences around a game like that. We don't have any plans to expand

that. We don't have any plans to expand that. We don't have any plans to expand bingo into other geos. Casino, yes,

bingo into other geos. Casino, yes, bingo into other geos. Casino, yes, bingo, no. But it sounds if it's got

bingo, no. But it sounds if it's got bingo, no. But it sounds if it's got this community aspect. I think I gaming

this community aspect. I think I gaming this community aspect. I think I gaming sometimes suffers from that. Poker

sometimes suffers from that. Poker sometimes suffers from that. Poker community aspect. Sports, I think people

community aspect. Sports, I think people community aspect. Sports, I think people are trying to make it more community-

are trying to make it more community- are trying to make it more community- based going how do we connect players

based going how do we connect players based going how do we connect players into groups? That's what fantasy sports

into groups? That's what fantasy sports into groups? That's what fantasy sports is. I actually think bingo might have a

is. I actually think bingo might have a is. I actually think bingo might have a potential for it to be a product that

potential for it to be a product that potential for it to be a product that you can do better marketing with. So

you can do better marketing with. So you can do better marketing with. So rather than relying on the demand like

rather than relying on the demand like rather than relying on the demand like casino, it's actually you can actually

casino, it's actually you can actually casino, it's actually you can actually create the demand. Yes, absolutely. But

create the demand. Yes, absolutely. But create the demand. Yes, absolutely. But it's going to be a smaller niche than it

it's going to be a smaller niche than it it's going to be a smaller niche than it was. You're not going to have this

was. You're not going to have this was. You're not going to have this fanatic search for bingo sites that you

fanatic search for bingo sites that you fanatic search for bingo sites that you had in say 2015.

had in say 2015. had in say 2015. But just because it's a smaller niche

But just because it's a smaller niche But just because it's a smaller niche doesn't mean that you shouldn't do

doesn't mean that you shouldn't do doesn't mean that you shouldn't do anything with it. Exactly. It means you

anything with it. Exactly. It means you anything with it. Exactly. It means you can anything. It means you can do more can anything. It means you can do more can anything. It means you can do more with it. True, but then they you're

with it. True, but then they you're with it. True, but then they you're competing with FTD digital and that

competing with FTD digital and that competing with FTD digital and that that's no easy task. Quite why do bingo

that's no easy task. Quite why do bingo that's no easy task. Quite why do bingo and slots go hand in hand? I know this

and slots go hand in hand? I know this and slots go hand in hand? I know this answer, but I think this would be answer, but I think this would be answer, but I think this would be educational for people to understand the

educational for people to understand the educational for people to understand the connectivity where it's like you got

connectivity where it's like you got connectivity where it's like you got games here and bingo like how's this

games here and bingo like how's this games here and bingo like how's this working? So remember what I said about

working? So remember what I said about working? So remember what I said about these traditional bingo sites which did

these traditional bingo sites which did these traditional bingo sites which did have a few slot games on the side. Now,

have a few slot games on the side. Now, have a few slot games on the side. Now, the reason that they had slot games is

the reason that they had slot games is the reason that they had slot games is that when you're playing a game of

that when you're playing a game of that when you're playing a game of bingo, it can take quite a while to play

bingo, it can take quite a while to play bingo, it can take quite a while to play and you can also have to wait a while

and you can also have to wait a while and you can also have to wait a while for the next game. So, if you don't feel

for the next game. So, if you don't feel for the next game. So, if you don't feel like chatting,

like chatting, like chatting, what are you going to do? Operators put

what are you going to do? Operators put what are you going to do? Operators put slot games in the bingo rooms so that

slot games in the bingo rooms so that slot games in the bingo rooms so that people would have something to do while

people would have something to do while people would have something to do while they're waiting for the next game if

they're waiting for the next game if they're waiting for the next game if they don't feel like talking. And once a

they don't feel like talking. And once a they don't feel like talking. And once a bingo player has actually tried slots,

bingo player has actually tried slots, bingo player has actually tried slots, they really quite like you to carry on

they really quite like you to carry on they really quite like you to carry on playing slots. And there's a couple of

playing slots. And there's a couple of playing slots. And there's a couple of reasons for this. One is how often you

reasons for this. One is how often you reasons for this. One is how often you win. Bingo, unless you're playing at a

win. Bingo, unless you're playing at a win. Bingo, unless you're playing at a bingo site with pathetically quiet bingo

bingo site with pathetically quiet bingo bingo site with pathetically quiet bingo rooms and tiny prizes, is an extremely

rooms and tiny prizes, is an extremely rooms and tiny prizes, is an extremely high variance game. You could win big,

high variance game. You could win big, high variance game. You could win big, but you might have to play hundreds of but you might have to play hundreds of but you might have to play hundreds of games before you win anything. And that

games before you win anything. And that games before you win anything. And that that can get players down. So when they

that can get players down. So when they that can get players down. So when they start playing slots,

start playing slots, start playing slots, they win more often. And even if it's a

they win more often. And even if it's a they win more often. And even if it's a high variance game like Fluffy

high variance game like Fluffy high variance game like Fluffy Favorites, which is a very popular game

Favorites, which is a very popular game Favorites, which is a very popular game amongst bingo players and has been for

amongst bingo players and has been for amongst bingo players and has been for over 10 years, that's high variance,

over 10 years, that's high variance, over 10 years, that's high variance, but you'll still win more often. And

but you'll still win more often. And but you'll still win more often. And they don't mind that it's high variance they don't mind that it's high variance they don't mind that it's high variance because they're coming from a super high because they're coming from a super high because they're coming from a super high variance game.

variance game. variance game. And the other thing is instant And the other thing is instant And the other thing is instant gratification because again because a

gratification because again because a gratification because again because a bingo game takes a while to play.

bingo game takes a while to play. bingo game takes a while to play. Slot game two and a half seconds for the

Slot game two and a half seconds for the Slot game two and a half seconds for the spin to resolve itself.

spin to resolve itself. spin to resolve itself. And then the bonus round with all the

And then the bonus round with all the And then the bonus round with all the bells and whistles and everything. So

bells and whistles and everything. So bells and whistles and everything. So that is the same thing happens when

that is the same thing happens when that is the same thing happens when people start buying scratch cards along

people start buying scratch cards along people start buying scratch cards along with a lottery ticket.

with a lottery ticket. with a lottery ticket. And would you say that the there's a

And would you say that the there's a And would you say that the there's a good healthy rev share or revenue that

good healthy rev share or revenue that good healthy rev share or revenue that comes from the slot games compared to comes from the slot games compared to comes from the slot games compared to bingo? What's the mix? Um, I I believe

bingo? What's the mix? Um, I I believe bingo? What's the mix? Um, I I believe that most of the actual revenue comes

that most of the actual revenue comes that most of the actual revenue comes from the slot games because to do bingo

from the slot games because to do bingo from the slot games because to do bingo properly, I don't know about pragmatic

properly, I don't know about pragmatic properly, I don't know about pragmatic play bingo because they're not doing any

play bingo because they're not doing any play bingo because they're not doing any of the overheads like chat or promotions

of the overheads like chat or promotions of the overheads like chat or promotions or anything. But with things like

or anything. But with things like or anything. But with things like playtech bingo where you've got hosted

playtech bingo where you've got hosted playtech bingo where you've got hosted chat, those are quite expensive to do.

chat, those are quite expensive to do. chat, those are quite expensive to do. So I would imagine that they're probably

So I would imagine that they're probably So I would imagine that they're probably not making the money on the bingo, but not making the money on the bingo, but not making the money on the bingo, but they're making the money on the other they're making the money on the other they're making the money on the other games that the bingo players play and

games that the bingo players play and games that the bingo players play and that the bingo is a acquisition and

that the bingo is a acquisition and that the bingo is a acquisition and retention tool. Yeah. Because I I've

retention tool. Yeah. Because I I've retention tool. Yeah. Because I I've heard the same when it comes to sports

heard the same when it comes to sports heard the same when it comes to sports betting that most of the revenue from a

betting that most of the revenue from a betting that most of the revenue from a sports book actually comes through the

sports book actually comes through the sports book actually comes through the casino part. And the other thing the

casino part. And the other thing the casino part. And the other thing the other interesting thing about bingo other interesting thing about bingo other interesting thing about bingo players and slot games is that bingo

players and slot games is that bingo players and slot games is that bingo players very often do not consider

players very often do not consider players very often do not consider themselves to be gamblers.

themselves to be gamblers. themselves to be gamblers. soap, bingo, traditional game, social

soap, bingo, traditional game, social soap, bingo, traditional game, social game, not gambling.

game, not gambling. game, not gambling. And if you give a bingo player the right

And if you give a bingo player the right And if you give a bingo player the right kind of slot games to play, they will

kind of slot games to play, they will kind of slot games to play, they will start playing slot games and they won't

start playing slot games and they won't start playing slot games and they won't consider those to be gambling either.

consider those to be gambling either. consider those to be gambling either. But it has to be these very lightweight

But it has to be these very lightweight But it has to be these very lightweight looking,

looking, looking, visually exciting games. So, a game like

visually exciting games. So, a game like visually exciting games. So, a game like Gemix, which is all about falling

Gemix, which is all about falling Gemix, which is all about falling jewels, or Fluffy Favorites, which is

jewels, or Fluffy Favorites, which is jewels, or Fluffy Favorites, which is all about cuddly toys and a fairground

all about cuddly toys and a fairground all about cuddly toys and a fairground grabber,

grabber, grabber, they can transition to those kind of

they can transition to those kind of they can transition to those kind of games without having to make the games without having to make the games without having to make the transition to from not gambling to

transition to from not gambling to transition to from not gambling to gambling.

gambling. gambling. So, there's that, too. Whereas a casino

So, there's that, too. Whereas a casino So, there's that, too. Whereas a casino game, that's obviously gambling, and

game, that's obviously gambling, and game, that's obviously gambling, and they don't want to go there without

they don't want to go there without they don't want to go there without changing their mindset. All right. So we

changing their mindset. All right. So we changing their mindset. All right. So we have high variance with slots where it's

have high variance with slots where it's have high variance with slots where it's like you could win more often but not

like you could win more often but not like you could win more often but not big bingo which to me it sounds almost

big bingo which to me it sounds almost big bingo which to me it sounds almost like a a lottery ticket where it's like

like a a lottery ticket where it's like like a a lottery ticket where it's like when you're winning big. So would you

when you're winning big. So would you when you're winning big. So would you say there's a connectivity with lot uh

say there's a connectivity with lot uh say there's a connectivity with lot uh lottery players as well? Certainly with

lottery players as well? Certainly with lottery players as well? Certainly with the really big money bingo games, you'll

the really big money bingo games, you'll the really big money bingo games, you'll get some sites, for example, Buzz Bingo,

get some sites, for example, Buzz Bingo, get some sites, for example, Buzz Bingo, have a monthly game with £100,000 prize.

have a monthly game with £100,000 prize. have a monthly game with £100,000 prize. That is definitely pushing the same

That is definitely pushing the same That is definitely pushing the same buttons as the lottery. And even you

buttons as the lottery. And even you buttons as the lottery. And even you have to wait a month. You buy your

have to wait a month. You buy your have to wait a month. You buy your tickets in advance. So that's that same

tickets in advance. So that's that same tickets in advance. So that's that same super high variance, tiny chance of

super high variance, tiny chance of super high variance, tiny chance of winning a huge amount of money. Okay.

winning a huge amount of money. Okay. winning a huge amount of money. Okay. And then the next question I've got is I

And then the next question I've got is I And then the next question I've got is I wrote it down, but I'm just going to wrote it down, but I'm just going to wrote it down, but I'm just going to rewrite rewrite it. Is it Do you think

rewrite rewrite it. Is it Do you think rewrite rewrite it. Is it Do you think there could be a streamer for bingo

there could be a streamer for bingo there could be a streamer for bingo games where they're playing the slot games where they're playing the slot games where they're playing the slot games on the side, but they're basically

games on the side, but they're basically games on the side, but they're basically they're streaming and they're talking they're streaming and they're talking they're streaming and they're talking about bingo?

about bingo? about bingo? I don't really think that would work.

I don't really think that would work. I don't really think that would work. So, as I said, you know, how I said that

So, as I said, you know, how I said that So, as I said, you know, how I said that we had some YouTube videos that have got

we had some YouTube videos that have got we had some YouTube videos that have got hundreds of views. Most bingo videos on

hundreds of views. Most bingo videos on hundreds of views. Most bingo videos on YouTube haven't even got tens of views.

YouTube haven't even got tens of views. YouTube haven't even got tens of views. People just don't seem to be interested

People just don't seem to be interested People just don't seem to be interested in watching bingo content there. And I

in watching bingo content there. And I in watching bingo content there. And I think it is because

think it is because think it is because even if you're playing a bingo game can

even if you're playing a bingo game can even if you're playing a bingo game can be quite boring unless you're playing

be quite boring unless you're playing be quite boring unless you're playing slots or chatting on the side. I don't

slots or chatting on the side. I don't slots or chatting on the side. I don't think you could show the chat in think you could show the chat in think you could show the chat in streaming because of privacy. Yeah.

streaming because of privacy. Yeah. streaming because of privacy. Yeah. Yeah. So, it'll come back to slots

Yeah. So, it'll come back to slots Yeah. So, it'll come back to slots again. Okay. Uh if any of the big slot

again. Okay. Uh if any of the big slot again. Okay. Uh if any of the big slot streamers wanted to play slots in a streamers wanted to play slots in a streamers wanted to play slots in a bingo room and maybe get a big bingo win

bingo room and maybe get a big bingo win bingo room and maybe get a big bingo win as well, that would be quite

as well, that would be quite as well, that would be quite interesting. But I think you'd be

interesting. But I think you'd be interesting. But I think you'd be looking at mostly a slots audience

looking at mostly a slots audience looking at mostly a slots audience there. I I think there could be a market

there. I I think there could be a market there. I I think there could be a market for it and I think someone would have to

for it and I think someone would have to for it and I think someone would have to test it to know if it works. And this is

test it to know if it works. And this is test it to know if it works. And this is what I believe to be true without

what I believe to be true without what I believe to be true without knowing if I'm right in the bingo space

knowing if I'm right in the bingo space knowing if I'm right in the bingo space in the B2B space as what we have to do

in the B2B space as what we have to do in the B2B space as what we have to do as a company is sometimes we'll have

as a company is sometimes we'll have as a company is sometimes we'll have videos that they actually will have that

videos that they actually will have that videos that they actually will have that low engagement like it'll be like 10

low engagement like it'll be like 10 low engagement like it'll be like 10 likes but then I'll actually get an

likes but then I'll actually get an likes but then I'll actually get an email from it. So, I'm wondering if the

email from it. So, I'm wondering if the email from it. So, I'm wondering if the concentrated engagement could be an

concentrated engagement could be an concentrated engagement could be an actual player ready to go. Okay. So, if

actual player ready to go. Okay. So, if actual player ready to go. Okay. So, if I was going to try to make bingo

I was going to try to make bingo I was going to try to make bingo streaming work, I would try to do a deal

streaming work, I would try to do a deal streaming work, I would try to do a deal with someone like Buzz Bingo because

with someone like Buzz Bingo because with someone like Buzz Bingo because actually the big operators often put

actually the big operators often put actually the big operators often put video content in their bingo rooms. Um,

video content in their bingo rooms. Um, video content in their bingo rooms. Um, usually it's a pre-recorded show, but

usually it's a pre-recorded show, but usually it's a pre-recorded show, but Buzz Bingo actually have live presenters

Buzz Bingo actually have live presenters Buzz Bingo actually have live presenters who are actually watching the game,

who are actually watching the game, who are actually watching the game, commenting on the game, running bonus

commenting on the game, running bonus commenting on the game, running bonus games for people to play. I try and do a

games for people to play. I try and do a games for people to play. I try and do a deal with them to stream that. Yeah.

deal with them to stream that. Yeah. deal with them to stream that. Yeah. Because that's plainly working for them

Because that's plainly working for them Because that's plainly working for them in terms of engaging their own player.

in terms of engaging their own player. in terms of engaging their own player. It must be working because they started

It must be working because they started It must be working because they started off with two hours a day of it and now off with two hours a day of it and now off with two hours a day of it and now it's all day. That to me is this that's

it's all day. That to me is this that's it's all day. That to me is this that's the signal right there. That's the the signal right there. That's the the signal right there. That's the answer. The answer is I think there is a

answer. The answer is I think there is a answer. The answer is I think there is a market for it.

market for it. market for it. So maybe that's to be determined. So

So maybe that's to be determined. So So maybe that's to be determined. So we'll leave it at that one. Okay. So the

we'll leave it at that one. Okay. So the we'll leave it at that one. Okay. So the last question is, what do you see of the

last question is, what do you see of the last question is, what do you see of the future of affiliate marketing as it

future of affiliate marketing as it future of affiliate marketing as it intersects with business intelligence?

intersects with business intelligence? intersects with business intelligence? And I'm pretty sure this is going to be And I'm pretty sure this is going to be And I'm pretty sure this is going to be an SEO answer. For years, it's all about

an SEO answer. For years, it's all about an SEO answer. For years, it's all about being getting as much data as possible

being getting as much data as possible being getting as much data as possible from analytics, from search console,

from analytics, from search console, from analytics, from search console, from look studio. So getting a looker

from look studio. So getting a looker from look studio. So getting a looker studio report where we can see for each

studio report where we can see for each studio report where we can see for each click out where did that come in on and

click out where did that come in on and click out where did that come in on and what was the the channel? Was it Google?

what was the the channel? Was it Google? what was the the channel? Was it Google? Was it Bing? Was it direct or something

Was it Bing? Was it direct or something Was it Bing? Was it direct or something else? And knowing all of that can really

else? And knowing all of that can really else? And knowing all of that can really help you shape your content, your

help you shape your content, your help you shape your content, your strategy, everything really, and the

strategy, everything really, and the strategy, everything really, and the deals that you can cut

deals that you can cut deals that you can cut and the offers, the exclusive offers

and the offers, the exclusive offers and the offers, the exclusive offers that you can get operators to give you.

that you can get operators to give you. that you can get operators to give you. The more information you've got about The more information you've got about The more information you've got about player behavior and intent, the better.

player behavior and intent, the better. player behavior and intent, the better. Do you sometimes do this where you ask

Do you sometimes do this where you ask Do you sometimes do this where you ask an operator going, "Hey, could I

an operator going, "Hey, could I an operator going, "Hey, could I actually get a bit more data that's not

actually get a bit more data that's not actually get a bit more data that's not in the current backends and go, look,

in the current backends and go, look, in the current backends and go, look, I'm looking for player reports, player

I'm looking for player reports, player I'm looking for player reports, player engagement reports, like what games are

engagement reports, like what games are engagement reports, like what games are they playing?" So, not me personally,

they playing?" So, not me personally, they playing?" So, not me personally, but I know Chris is constantly badgering

but I know Chris is constantly badgering but I know Chris is constantly badgering operators for more information because

operators for more information because operators for more information because it's all about the data. It's all about

it's all about the data. It's all about it's all about the data. It's all about getting as much data as possible.

getting as much data as possible. getting as much data as possible. And are are you playing with the tools

And are are you playing with the tools And are are you playing with the tools like Looker Studio to blend data or take

like Looker Studio to blend data or take like Looker Studio to blend data or take data and build your own custom

data and build your own custom data and build your own custom dashboards when it comes to let's say dashboards when it comes to let's say dashboards when it comes to let's say search console and analytics?

search console and analytics? search console and analytics? Oh, definitely. Yes, we've got a a

Oh, definitely. Yes, we've got a a Oh, definitely. Yes, we've got a a custom dashboard actually.

custom dashboard actually. custom dashboard actually. Okay. This I'd like to see, but

Okay. This I'd like to see, but Okay. This I'd like to see, but obviously it's not something you could obviously it's not something you could obviously it's not something you could just share, but it's something that we

just share, but it's something that we just share, but it's something that we kick out as it's our secret source.

kick out as it's our secret source. kick out as it's our secret source. Yeah, keep it at that. Sue, thank you so

Yeah, keep it at that. Sue, thank you so Yeah, keep it at that. Sue, thank you so much for doing this. I want to pass it much for doing this. I want to pass it much for doing this. I want to pass it back to you to share how people can get

back to you to share how people can get back to you to share how people can get a hold of you if you want them to get a

a hold of you if you want them to get a a hold of you if you want them to get a get a hold of you. So, I'm on LinkedIn.

get a hold of you. So, I'm on LinkedIn. get a hold of you. So, I'm on LinkedIn. Just search for Bingo Fairy.

Just search for Bingo Fairy. Just search for Bingo Fairy. Bingoofairy. And we'll include the link

Bingoofairy. And we'll include the link Bingoofairy. And we'll include the link and and yeah, that LinkedIn link in the

and and yeah, that LinkedIn link in the and and yeah, that LinkedIn link in the show notes. Fantastic. Thank you very

show notes. Fantastic. Thank you very show notes. Fantastic. Thank you very much for having me. It's been great. much for having me. It's been great. much for having me. It's been great. Thanks so much. And looking forward to

Thanks so much. And looking forward to Thanks so much. And looking forward to seeing you next. And we'll be chatting

seeing you next. And we'll be chatting seeing you next. And we'll be chatting definitely more SEO in person. Great.

definitely more SEO in person. Great. definitely more SEO in person. Great. See you soon.

See you soon. See you soon. Thank you for tuning in to the

Thank you for tuning in to the Thank you for tuning in to the AffiliateBI podcast. I'd like to take

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