Affiliate Manager Training from Affpal with Stefan Muehlbauer
About This Episode
Meet Stefan Muehlbauer who works with Master In Cash affiliate program and is the founder of Affpal.net doing consulting for affiliate managers.
He knows affiliate management well and understands what affiliate managers need today to be successful.
How to reach Stefan Muehlbauer
Full Transcript
what landing pages are working for the what landing pages are working for the affiliate but also for you that's
affiliate but also for you that's affiliate but also for you that's another important question you give an
another important question you give an another important question you give an Affiliated a landing page works super
Affiliated a landing page works super Affiliated a landing page works super good for them but nobody of the uses is
good for them but nobody of the uses is good for them but nobody of the uses is buying them afterwards you have to track
buying them afterwards you have to track buying them afterwards you have to track that all down if he is sending to 10
that all down if he is sending to 10 that all down if he is sending to 10 different landing pages you are maybe
different landing pages you are maybe different landing pages you are maybe not even spotting the one that is like
not even spotting the one that is like not even spotting the one that is like the biggest leader and you could
the biggest leader and you could the biggest leader and you could increase the affiliate payout in a way
increase the affiliate payout in a way increase the affiliate payout in a way if you would know all the kind of things
if you would know all the kind of things if you would know all the kind of things that the affiliate makes more you make
that the affiliate makes more you make that the affiliate makes more you make more and you cut this landing page that
more and you cut this landing page that more and you cut this landing page that is at the moment the most successful one
is at the moment the most successful one is at the moment the most successful one for the affiliate but uses half of the
for the affiliate but uses half of the for the affiliate but uses half of the graphics and this is again then uh back
graphics and this is again then uh back graphics and this is again then uh back to the situation um that the market can
to the situation um that the market can to the situation um that the market can double with proper of C management but
double with proper of C management but double with proper of C management but there is nothing that you can do by hand
there is nothing that you can do by hand there is nothing that you can do by hand anymore for this you need tools for this
anymore for this you need tools for this anymore for this you need tools for this you need AI for this you need big data
you need AI for this you need big data you need AI for this you need big data that you are analyzing so I think it's
that you are analyzing so I think it's that you are analyzing so I think it's for a companies that are a bit smaller
for a companies that are a bit smaller for a companies that are a bit smaller and cannot afford this setup quite
and cannot afford this setup quite and cannot afford this setup quite challenging in the future or they are
challenging in the future or they are challenging in the future or they are using tools that are like sof related
using tools that are like sof related using tools that are like sof related that can give them this
that can give them this that can give them this information I'm John Wright and you're
information I'm John Wright and you're information I'm John Wright and you're listening to affiliate bi the business
listening to affiliate bi the business listening to affiliate bi the business intelligence and affiliate marketing
intelligence and affiliate marketing intelligence and affiliate marketing podcast brought to you by
podcast brought to you by podcast brought to you by sta welcome to the affiliate bi podcast
sta welcome to the affiliate bi podcast sta welcome to the affiliate bi podcast today we're chatting with Stefan mbow
today we're chatting with Stefan mbow today we're chatting with Stefan mbow hopefully I said that correctly he's the
hopefully I said that correctly he's the hopefully I said that correctly he's the head of Affiliates for masters in cash
head of Affiliates for masters in cash head of Affiliates for masters in cash he's the founder of a.net which is a
he's the founder of a.net which is a he's the founder of a.net which is a Consulting Agency for affiliate
Consulting Agency for affiliate Consulting Agency for affiliate management specializing in Recruitment
management specializing in Recruitment management specializing in Recruitment and we'll get into that soon as the main
and we'll get into that soon as the main and we'll get into that soon as the main USD and he's also the author of
USD and he's also the author of USD and he's also the author of affiliate management starter kit Stefan
affiliate management starter kit Stefan affiliate management starter kit Stefan welcome to the show sure speak pleas
welcome to the show sure speak pleas welcome to the show sure speak pleas pleasure to be here in your show I like
pleasure to be here in your show I like pleasure to be here in your show I like your work a lot thanks we were just
your work a lot thanks we were just your work a lot thanks we were just joking before recording about our
joking before recording about our joking before recording about our podcasting habits and how we've got like
podcasting habits and how we've got like podcasting habits and how we've got like our own routine so maybe we can jump
our own routine so maybe we can jump our own routine so maybe we can jump into some podcasting tips soon but I
into some podcasting tips soon but I into some podcasting tips soon but I want to get started to actually I'm
want to get started to actually I'm want to get started to actually I'm really interested in what your book is really interested in what your book is really interested in what your book is about the field management starter kit
about the field management starter kit about the field management starter kit can you tell me what's inside and why
can you tell me what's inside and why can you tell me what's inside and why did you create this so why I created
did you create this so why I created did you create this so why I created this is because I I had a lot of
this is because I I had a lot of this is because I I had a lot of requests from people that are actually
requests from people that are actually requests from people that are actually not in the Ino and they want to join
not in the Ino and they want to join not in the Ino and they want to join this are especially friends that are
this are especially friends that are this are especially friends that are seeing something like the affiliate or
seeing something like the affiliate or seeing something like the affiliate or affiliate marketer lifestyle and it's of
affiliate marketer lifestyle and it's of affiliate marketer lifestyle and it's of course more appealing than a 9 to5 job
course more appealing than a 9 to5 job course more appealing than a 9 to5 job in the hamster wheel so a lot of people
in the hamster wheel so a lot of people in the hamster wheel so a lot of people reached out hey I need this advice that
reached out hey I need this advice that reached out hey I need this advice that advice and the questions were always
advice and the questions were always advice and the questions were always repeating plus what I also figured out
repeating plus what I also figured out repeating plus what I also figured out that when I saw like changes from
that when I saw like changes from that when I saw like changes from affiliate managers and companies that
affiliate managers and companies that affiliate managers and companies that are new in the industry they moved
are new in the industry they moved are new in the industry they moved mostly away because they didn't got like
mostly away because they didn't got like mostly away because they didn't got like a proper support from the company when
a proper support from the company when a proper support from the company when it comes to training on onboarding if
it comes to training on onboarding if it comes to training on onboarding if you are an experienced affiliate manager
you are an experienced affiliate manager you are an experienced affiliate manager you will find your way around especially
you will find your way around especially you will find your way around especially if you are familiar with the work TR but
if you are familiar with the work TR but if you are familiar with the work TR but if you are new there and you don't have
if you are new there and you don't have if you are new there and you don't have a buddy some companies they give you a
a buddy some companies they give you a a buddy some companies they give you a buddy to train you or like a supervisor
buddy to train you or like a supervisor buddy to train you or like a supervisor that is really on point or like an
that is really on point or like an that is really on point or like an internal training program then you are
internal training program then you are internal training program then you are lost and I collected some of the
lost and I collected some of the lost and I collected some of the questions I thought a little bit about
questions I thought a little bit about questions I thought a little bit about was what were my challenges and also of
was what were my challenges and also of was what were my challenges and also of course observe the market and I speak a
course observe the market and I speak a course observe the market and I speak a lot with affiliate managers and account
lot with affiliate managers and account lot with affiliate managers and account man just and I summarized this all in a
man just and I summarized this all in a man just and I summarized this all in a book and as the original idea was to
book and as the original idea was to book and as the original idea was to help people also to end the industry it
help people also to end the industry it help people also to end the industry it goes really from how to find a job how
goes really from how to find a job how goes really from how to find a job how to pass the job interview even but is
to pass the job interview even but is to pass the job interview even but is maybe also helpful a little bit for
maybe also helpful a little bit for maybe also helpful a little bit for recruiters to find out uh the right base
recruiters to find out uh the right base recruiters to find out uh the right base to find the right people and from there
to find the right people and from there to find the right people and from there we go then really what are the first
we go then really what are the first we go then really what are the first things you have to learn how to find
things you have to learn how to find things you have to learn how to find Affiliates how to react Affiliates what
Affiliates how to react Affiliates what Affiliates how to react Affiliates what you do when you take over the Affiliates
you do when you take over the Affiliates you do when you take over the Affiliates that are already existing how to behave
that are already existing how to behave that are already existing how to behave on a show how to do the follow-ups from
on a show how to do the follow-ups from on a show how to do the follow-ups from a conference and also a little bit of an
a conference and also a little bit of an a conference and also a little bit of an Outlook of what are your options to
Outlook of what are your options to Outlook of what are your options to continue with this career or to grow
continue with this career or to grow continue with this career or to grow maybe into something like a team lead or
maybe into something like a team lead or maybe into something like a team lead or a senior affiliate manager a business
a senior affiliate manager a business a senior affiliate manager a business developer and what characteristics it
developer and what characteristics it developer and what characteristics it needs for that I'm very convinced that
needs for that I'm very convinced that needs for that I'm very convinced that if somebody does 10 years in the
if somebody does 10 years in the if somebody does 10 years in the investor reads it they will find like
investor reads it they will find like investor reads it they will find like two three things as well that they can
two three things as well that they can two three things as well that they can take for themselves because during
take for themselves because during take for themselves because during creation of the book of course I uh
creation of the book of course I uh creation of the book of course I uh relied also on help of other people and
relied also on help of other people and relied also on help of other people and their feedback that are very experienced
their feedback that are very experienced their feedback that are very experienced I discovered things for myself as well
I discovered things for myself as well I discovered things for myself as well other the tget group are new p and what
other the tget group are new p and what other the tget group are new p and what makes me very happy is that the book is
makes me very happy is that the book is makes me very happy is that the book is used in a few companies as like uh
used in a few companies as like uh used in a few companies as like uh training routine for their for their
training routine for their for their training routine for their for their team so they give their new guys the
team so they give their new guys the team so they give their new guys the book and say hey read it and with your
book and say hey read it and with your book and say hey read it and with your questions you come back back to us and I
questions you come back back to us and I questions you come back back to us and I think that helps a lot together with
think that helps a lot together with think that helps a lot together with reading the right articles and watching
reading the right articles and watching reading the right articles and watching podcasts from people that are long in
podcasts from people that are long in podcasts from people that are long in the the the industry would you say that this is my
industry would you say that this is my industry would you say that this is my take that when a film managers are
take that when a film managers are take that when a film managers are really great at their job they just
really great at their job they just really great at their job they just migrate into a management role like into
migrate into a management role like into migrate into a management role like into the overall company like part of
the overall company like part of the overall company like part of management part of marketing and maybe
management part of marketing and maybe management part of marketing and maybe that creates a gap where there's so many
that creates a gap where there's so many that creates a gap where there's so many affil management jobs available and
affil management jobs available and affil management jobs available and needed but I just find that the best
needed but I just find that the best needed but I just find that the best ones they migrate their way out and
ones they migrate their way out and ones they migrate their way out and there's this deficit of the the best
there's this deficit of the the best there's this deficit of the the best managers because they just kept moving
managers because they just kept moving managers because they just kept moving on yeah that was part of my uh recent
on yeah that was part of my uh recent on yeah that was part of my uh recent speech in Italy about uh recruitment in
speech in Italy about uh recruitment in speech in Italy about uh recruitment in this field we don't see the problem too
this field we don't see the problem too this field we don't see the problem too much that they are growing into the much that they are growing into the much that they are growing into the management position we see it more the
management position we see it more the management position we see it more the best guys are making their own networks
best guys are making their own networks best guys are making their own networks or programs nowadays with all the s
or programs nowadays with all the s or programs nowadays with all the s solutions that you have on the market if
solutions that you have on the market if solutions that you have on the market if you have the right connections and you you have the right connections and you you have the right connections and you are appreciated on the market it's so
are appreciated on the market it's so are appreciated on the market it's so easy to set up a business that it's then
easy to set up a business that it's then easy to set up a business that it's then really successful it needs way more
really successful it needs way more really successful it needs way more things than just being a good uh people
things than just being a good uh people things than just being a good uh people person and a good aate or Advertiser
person and a good aate or Advertiser person and a good aate or Advertiser manager manager manager because there is finance and Tech and so
because there is finance and Tech and so because there is finance and Tech and so on even if you have S solutions that has
on even if you have S solutions that has on even if you have S solutions that has to be like handled in a proper way but I
to be like handled in a proper way but I to be like handled in a proper way but I see the risk mod that the really best
see the risk mod that the really best see the risk mod that the really best guys are making even a competition
guys are making even a competition guys are making even a competition product um or a competition company that
product um or a competition company that product um or a competition company that they are that affiliate managers have
they are that affiliate managers have they are that affiliate managers have the motivation to grow in the company I
the motivation to grow in the company I the motivation to grow in the company I see of course a lot and they need
see of course a lot and they need see of course a lot and they need potential but I see that actually even
potential but I see that actually even potential but I see that actually even more with um growing within the company
more with um growing within the company more with um growing within the company that's a very big uh demand from people
that's a very big uh demand from people that's a very big uh demand from people to grow within the company but they have
to grow within the company but they have to grow within the company but they have to be also a bit realistic the best
to be also a bit realistic the best to be also a bit realistic the best affiliate managers are not making
affiliate managers are not making affiliate managers are not making automatically the best team leads or
automatically the best team leads or automatically the best team leads or marketing people or business developers
marketing people or business developers marketing people or business developers especially business development is often
especially business development is often especially business development is often mixed up with sales and with a three
mixed up with sales and with a three mixed up with sales and with a three management they throw it in one pot but
management they throw it in one pot but management they throw it in one pot but it's absolutely not the case and the
it's absolutely not the case and the it's absolutely not the case and the character has to fit to the person but
character has to fit to the person but character has to fit to the person but yeah the people if they are not getting
yeah the people if they are not getting yeah the people if they are not getting like a role with their company that is
like a role with their company that is like a role with their company that is motivating they move on and if they are
motivating they move on and if they are motivating they move on and if they are really good they make sooner or later
really good they make sooner or later really good they make sooner or later their own their own company yeah I think
their own their own company yeah I think their own their own company yeah I think what you just said there is a note I what you just said there is a note I what you just said there is a note I wrote before you even said it which is
wrote before you even said it which is wrote before you even said it which is there's too much emphasis on sales like
there's too much emphasis on sales like there's too much emphasis on sales like when companies are putting together an when companies are putting together an when companies are putting together an affiliate program they right we need as
affiliate program they right we need as affiliate program they right we need as many Affiliates signing up as possible
many Affiliates signing up as possible many Affiliates signing up as possible and then we need as many sales from and then we need as many sales from and then we need as many sales from those Affiliates and on paper yes of
those Affiliates and on paper yes of those Affiliates and on paper yes of course we want that but I think you're
course we want that but I think you're course we want that but I think you're missing out on the things where emphasis
missing out on the things where emphasis missing out on the things where emphasis on sales could actually hurt relation
on sales could actually hurt relation on sales could actually hurt relation ship building which to me relationship
ship building which to me relationship ship building which to me relationship building is should be the fundamental
building is should be the fundamental building is should be the fundamental starting point of affiliate
starting point of affiliate starting point of affiliate marketing yeah and there is an even more
marketing yeah and there is an even more marketing yeah and there is an even more impact when you have a strong sales in
impact when you have a strong sales in impact when you have a strong sales in affiliate management the strong sales
affiliate management the strong sales affiliate management the strong sales should be somebody that is like a
should be somebody that is like a should be somebody that is like a business developer they bring new ideas
business developer they bring new ideas business developer they bring new ideas they bring new opportunities they close
they bring new opportunities they close they bring new opportunities they close they throw everything in the funnel
they throw everything in the funnel they throw everything in the funnel there or you have really like an aate
there or you have really like an aate there or you have really like an aate manager focusing on hunting but the best
manager focusing on hunting but the best manager focusing on hunting but the best AIG managers I saw are the guys that are
AIG managers I saw are the guys that are AIG managers I saw are the guys that are not even screaming the loudest they are
not even screaming the loudest they are not even screaming the loudest they are the guys that are really there for their
the guys that are really there for their the guys that are really there for their Fates and this is not like rocket
Fates and this is not like rocket Fates and this is not like rocket science this is really a trait that you
science this is really a trait that you science this is really a trait that you can learn even easier and they are the
can learn even easier and they are the can learn even easier and they are the ones that have the CRM system always
ones that have the CRM system always ones that have the CRM system always updated proper they are the ones that
updated proper they are the ones that updated proper they are the ones that are crushing numbers for the Affiliates
are crushing numbers for the Affiliates are crushing numbers for the Affiliates to find the right opportunities but also
to find the right opportunities but also to find the right opportunities but also crushing the numbers for the for the
crushing the numbers for the for the crushing the numbers for the for the company to see also what things are
company to see also what things are company to see also what things are working for the company just reliable
working for the company just reliable working for the company just reliable people that like detailed work are
people that like detailed work are people that like detailed work are making on the longterm more sense than
making on the longterm more sense than making on the longterm more sense than the loud screamers because if you scream
the loud screamers because if you scream the loud screamers because if you scream a lot and you're bringing a lot of sales
a lot and you're bringing a lot of sales a lot and you're bringing a lot of sales and you are not managing the affiliate
and you are not managing the affiliate and you are not managing the affiliate proper and reliable sooner or later the
proper and reliable sooner or later the proper and reliable sooner or later the EPC and results of the affiliate will
EPC and results of the affiliate will EPC and results of the affiliate will not be as good anymore and you can
not be as good anymore and you can not be as good anymore and you can scream as loud as you want numbers don't
scream as loud as you want numbers don't scream as loud as you want numbers don't lie you can maybe always restart them
lie you can maybe always restart them lie you can maybe always restart them with something new but if you are just
with something new but if you are just with something new but if you are just maintaining them proper in a friendly
maintaining them proper in a friendly maintaining them proper in a friendly partnership way you don't have to scream
partnership way you don't have to scream partnership way you don't have to scream because the affiliate sticks to
because the affiliate sticks to because the affiliate sticks to you yeah I agree I have another I've got
you yeah I agree I have another I've got you yeah I agree I have another I've got a ton of questions here when I ran some
a ton of questions here when I ran some a ton of questions here when I ran some affiliate sites like some of them were
affiliate sites like some of them were affiliate sites like some of them were Casino affiliate sites and we'd have
Casino affiliate sites and we'd have Casino affiliate sites and we'd have thousands of accounts like we just hired
thousands of accounts like we just hired thousands of accounts like we just hired one for every program we could get our
one for every program we could get our one for every program we could get our hands on and what I found frustrating
hands on and what I found frustrating hands on and what I found frustrating was most affiliate managers they only
was most affiliate managers they only was most affiliate managers they only wanted one thing they wanted to be on
wanted one thing they wanted to be on wanted one thing they wanted to be on the homepage and they wanted number one
the homepage and they wanted number one the homepage and they wanted number one position because we had this top list
position because we had this top list position because we had this top list and everyone kind of copies and it's
and everyone kind of copies and it's and everyone kind of copies and it's frustrated because no one would take the
frustrated because no one would take the frustrated because no one would take the time to listen to say hey we have two
time to listen to say hey we have two time to listen to say hey we have two other pages that can drive even more
other pages that can drive even more other pages that can drive even more sales and we also the newsletter which
sales and we also the newsletter which sales and we also the newsletter which actually drives the maximum sales I
actually drives the maximum sales I actually drives the maximum sales I think this concept of inventory
think this concept of inventory think this concept of inventory management is lost in affiliate management is lost in affiliate management is lost in affiliate marketing especially with managers how
marketing especially with managers how marketing especially with managers how do you train them to spot better
do you train them to spot better do you train them to spot better opportunities to say it's not just the
opportunities to say it's not just the opportunities to say it's not just the homepage there are better ways of
homepage there are better ways of homepage there are better ways of converting so the majority of people
converting so the majority of people converting so the majority of people that we work with is uh media buyers and
that we work with is uh media buyers and that we work with is uh media buyers and also with the majority of my clients
also with the majority of my clients also with the majority of my clients that I have in consultancy but what is
that I have in consultancy but what is that I have in consultancy but what is definitely helping you is you are having
definitely helping you is you are having definitely helping you is you are having as many informations about the
as many informations about the as many informations about the Affiliates and you can segment then for
Affiliates and you can segment then for Affiliates and you can segment then for example in the CRM system in your
example in the CRM system in your example in the CRM system in your example with the homepage that has even
example with the homepage that has even example with the homepage that has even better traffic on the newsletter if you
better traffic on the newsletter if you better traffic on the newsletter if you make this check with the affiliate when
make this check with the affiliate when make this check with the affiliate when you start a cooperation hey what type of
you start a cooperation hey what type of you start a cooperation hey what type of traffic you have you run this kind of
traffic you have you run this kind of traffic you have you run this kind of stuff as well hey I saw that you have
stuff as well hey I saw that you have stuff as well hey I saw that you have also a sign up for on your on your
also a sign up for on your on your also a sign up for on your on your homepage what are you doing with the
homepage what are you doing with the homepage what are you doing with the data there then you have points really
data there then you have points really data there then you have points really to to work with and if you have like a a
to to work with and if you have like a a to to work with and if you have like a a framework and something like a way of
framework and something like a way of framework and something like a way of work you're not forgetting this kind of
work you're not forgetting this kind of work you're not forgetting this kind of things and if you have for example this
things and if you have for example this things and if you have for example this template in your CRM system and you go
template in your CRM system and you go template in your CRM system and you go through it step by step there is no way
through it step by step there is no way through it step by step there is no way that the affiliate manager is forgetting
that the affiliate manager is forgetting that the affiliate manager is forgetting it so it's not even about training
it so it's not even about training it so it's not even about training somebody if I take somebody from the
somebody if I take somebody from the somebody if I take somebody from the streets that speak propa mission is not
streets that speak propa mission is not streets that speak propa mission is not a total fool and I said hey this is an
a total fool and I said hey this is an a total fool and I said hey this is an email this is an affiliator this is a
email this is an affiliator this is a email this is an affiliator this is a theic I'm your write them now this and
theic I'm your write them now this and theic I'm your write them now this and that and then you ask him some of these
that and then you ask him some of these that and then you ask him some of these points you can do it after 5 minutes but
points you can do it after 5 minutes but points you can do it after 5 minutes but the most people they are not willing to
the most people they are not willing to the most people they are not willing to put this effort into that and I have to
put this effort into that and I have to put this effort into that and I have to to say myself it's hard for me to keep
to say myself it's hard for me to keep to say myself it's hard for me to keep up with that in a proper way too but
up with that in a proper way too but up with that in a proper way too but after a while when you could that when
after a while when you could that when after a while when you could that when you can do this data mining on your
you can do this data mining on your you can do this data mining on your Affiliates and you know everything about
Affiliates and you know everything about Affiliates and you know everything about that you don't have to proper work
that you don't have to proper work that you don't have to proper work anymore in your life everything is
anymore in your life everything is anymore in your life everything is served for you on a on a silver plate so
served for you on a on a silver plate so served for you on a on a silver plate so the affiliate managers have to
the affiliate managers have to the affiliate managers have to understand from day one the better they
understand from day one the better they understand from day one the better they collect data and informations about
collect data and informations about collect data and informations about their Affiliates the easier their job
their Affiliates the easier their job their Affiliates the easier their job becomes and the more transform sales in
becomes and the more transform sales in becomes and the more transform sales in to to to maintaining I agree Mass mail versus
maintaining I agree Mass mail versus maintaining I agree Mass mail versus personalization this is all in relation
personalization this is all in relation personalization this is all in relation to outreach what is your take on us I
to outreach what is your take on us I to outreach what is your take on us I can refer here the most to people that
can refer here the most to people that can refer here the most to people that we are already having in the system and
we are already having in the system and we are already having in the system and that we don't have a Skype or a telegram
that we don't have a Skype or a telegram that we don't have a Skype or a telegram because this is always my preferred way
because this is always my preferred way because this is always my preferred way of of working so we send them emails and
of of working so we send them emails and of of working so we send them emails and the emails are a little bit of a mix so
the emails are a little bit of a mix so the emails are a little bit of a mix so you usually make again like this data
you usually make again like this data you usually make again like this data mining based on the numbers that they
mining based on the numbers that they mining based on the numbers that they did and when they were never locking in
did and when they were never locking in did and when they were never locking in to your account in The Last 5 Years most
to your account in The Last 5 Years most to your account in The Last 5 Years most prob informations are not up to date
prob informations are not up to date prob informations are not up to date yeah I think then it's like a must mail
yeah I think then it's like a must mail yeah I think then it's like a must mail okay but if it's just somebody that is
okay but if it's just somebody that is okay but if it's just somebody that is just about the minimum payout or
just about the minimum payout or just about the minimum payout or something like this you should put the something like this you should put the something like this you should put the effort and uh check what this guy is
effort and uh check what this guy is effort and uh check what this guy is doing and the same goes by the way also
doing and the same goes by the way also doing and the same goes by the way also when it comes to the Outreach for
when it comes to the Outreach for when it comes to the Outreach for conferences I had here a very
conferences I had here a very conferences I had here a very interesting podcast in in my in my show
interesting podcast in in my in my show interesting podcast in in my in my show with a guy that made an Outreach to me
with a guy that made an Outreach to me with a guy that made an Outreach to me in the most detailed way I ever got
in the most detailed way I ever got in the most detailed way I ever got contacted from somebody I don't know but
contacted from somebody I don't know but contacted from somebody I don't know but the company so the guy was really giving
the company so the guy was really giving the company so the guy was really giving us all the numbers and all the histories
us all the numbers and all the histories us all the numbers and all the histories and what have changed since we bought and what have changed since we bought and what have changed since we bought the last time there there at click it
the last time there there at click it the last time there there at click it was by the way traffic stars niiki from
was by the way traffic stars niiki from was by the way traffic stars niiki from traffic Stars yeah I can see she did
traffic Stars yeah I can see she did traffic Stars yeah I can see she did done fantastic work and I wanted to meet
done fantastic work and I wanted to meet done fantastic work and I wanted to meet this guy just because it was so detailed
this guy just because it was so detailed this guy just because it was so detailed I was knowing that I when I will sit
I was knowing that I when I will sit I was knowing that I when I will sit with him it will have value so that is
with him it will have value so that is with him it will have value so that is one way but it's also an extreme he most
one way but it's also an extreme he most one way but it's also an extreme he most probably took half an hour just to uh
probably took half an hour just to uh probably took half an hour just to uh prepare the message towards me but if
prepare the message towards me but if prepare the message towards me but if you go through the app or the website
you go through the app or the website you go through the app or the website where you have all the attendees you
where you have all the attendees you where you have all the attendees you cannot do that you should do that for
cannot do that you should do that for cannot do that you should do that for the people that you had business with
the people that you had business with the people that you had business with and you want to reactivate or you
and you want to reactivate or you and you want to reactivate or you already have business with and you want
already have business with and you want already have business with and you want to scale but you don't speak with them
to scale but you don't speak with them to scale but you don't speak with them on a regular base for all the others I
on a regular base for all the others I on a regular base for all the others I would make a very Universal approach
would make a very Universal approach would make a very Universal approach what are the best things that you offer
what are the best things that you offer what are the best things that you offer and reach out to them and say hey I saw
and reach out to them and say hey I saw and reach out to them and say hey I saw that you are attending in Sigma I saw
that you are attending in Sigma I saw that you are attending in Sigma I saw that you're an affiliate we have this
that you're an affiliate we have this that you're an affiliate we have this and these offers in this markets we pay
and these offers in this markets we pay and these offers in this markets we pay out this and in the first months we have
out this and in the first months we have out this and in the first months we have this and this Bonos and additionally we
this and this Bonos and additionally we this and this Bonos and additionally we have at the moment contest um if you
have at the moment contest um if you have at the moment contest um if you send minimum 1,000 clients we sent you a
send minimum 1,000 clients we sent you a send minimum 1,000 clients we sent you a roxs or whatever and in that way it's
roxs or whatever and in that way it's roxs or whatever and in that way it's it's already saying more than the others
it's already saying more than the others it's already saying more than the others like hey I saw you an aate I saw that
like hey I saw you an aate I saw that like hey I saw you an aate I saw that you're also going to Sigma can we meet
you're also going to Sigma can we meet you're also going to Sigma can we meet and this is something that is steing the
and this is something that is steing the and this is something that is steing the time and it's sent out very often and
time and it's sent out very often and time and it's sent out very often and it's not only affiliate managers it's in
it's not only affiliate managers it's in it's not only affiliate managers it's in general people that have to present
general people that have to present general people that have to present something because I don't know what this
something because I don't know what this something because I don't know what this person is doing with without checking in
person is doing with without checking in person is doing with without checking in details what this person is doing myself
details what this person is doing myself details what this person is doing myself but you right me you want something from
but you right me you want something from but you right me you want something from me so if you would be interesting for me
me so if you would be interesting for me me so if you would be interesting for me you would have already got a message you would have already got a message you would have already got a message from me hopefully or you will get it in
from me hopefully or you will get it in from me hopefully or you will get it in the future so you should at a minimum
the future so you should at a minimum the future so you should at a minimum say what you offer and what you want
say what you offer and what you want say what you offer and what you want from me yeah I agree I'm I think we all
from me yeah I agree I'm I think we all from me yeah I agree I'm I think we all get frustrated with the spray and prey
get frustrated with the spray and prey get frustrated with the spray and prey messages where it's like you didn't even
messages where it's like you didn't even messages where it's like you didn't even take the time to know if I'm a qualified
take the time to know if I'm a qualified take the time to know if I'm a qualified person uh another thing I get frustrated
person uh another thing I get frustrated person uh another thing I get frustrated with is people that want to set up the
with is people that want to set up the with is people that want to set up the meeting at a conference and it's we I'm
meeting at a conference and it's we I'm meeting at a conference and it's we I'm not your customer it's you're going to
not your customer it's you're going to not your customer it's you're going to waste each other's time but they're so
waste each other's time but they're so waste each other's time but they're so insistent and you're like I would be
insistent and you're like I would be insistent and you're like I would be horrified if that was my program and my
horrified if that was my program and my horrified if that was my program and my affiliate manager trying to set up affiliate manager trying to set up affiliate manager trying to set up meetings with just for the sake of
meetings with just for the sake of meetings with just for the sake of setting up the meeting and being busy
setting up the meeting and being busy setting up the meeting and being busy yeah it's a problem because the kpis all
yeah it's a problem because the kpis all yeah it's a problem because the kpis all Affiliates affiliate managers are
Affiliates affiliate managers are Affiliates affiliate managers are managed by their team are often so wrong
managed by their team are often so wrong managed by their team are often so wrong from how it should be as you said it's
from how it should be as you said it's from how it should be as you said it's like a minimum of contacts okay when we
like a minimum of contacts okay when we like a minimum of contacts okay when we were taking the people the first time to
were taking the people the first time to were taking the people the first time to a conference some of them they were like
a conference some of them they were like a conference some of them they were like 3 4 days in the company we really said
3 4 days in the company we really said 3 4 days in the company we really said hey this is what we need just in hey this is what we need just in hey this is what we need just in business cards we cannot expect business cards we cannot expect business cards we cannot expect something something more at this time
something something more at this time something something more at this time but in general the kpi should not be hey
but in general the kpi should not be hey but in general the kpi should not be hey just how many how many meetings you have
just how many how many meetings you have just how many how many meetings you have you better don't have meetings and you you better don't have meetings and you you better don't have meetings and you just stay in the bar and everybody that
just stay in the bar and everybody that just stay in the bar and everybody that stops at you you buy a beer and ask what
stops at you you buy a beer and ask what stops at you you buy a beer and ask what they do at the end of the evening you they do at the end of the evening you they do at the end of the evening you are drunk but you have maybe like five
are drunk but you have maybe like five are drunk but you have maybe like five six really qualified new talks that are
six really qualified new talks that are six really qualified new talks that are definitely the wrong ideas how to
definitely the wrong ideas how to definitely the wrong ideas how to measure with the success it's the same
measure with the success it's the same measure with the success it's the same as you said I think in the beginning
as you said I think in the beginning as you said I think in the beginning with a new program that just says hey
with a new program that just says hey with a new program that just says hey how many Affiliates is everybody
how many Affiliates is everybody how many Affiliates is everybody onboarding if you just want to onboard
onboarding if you just want to onboard onboarding if you just want to onboard everybody you make like posts everywhere
everybody you make like posts everywhere everybody you make like posts everywhere in every forum and the next day you have
in every forum and the next day you have in every forum and the next day you have 100 signups and from this 100 are 99
100 signups and from this 100 are 99 100 signups and from this 100 are 99 trash that are stealing your time so you
trash that are stealing your time so you trash that are stealing your time so you don't even have time to focus on the one
don't even have time to focus on the one don't even have time to focus on the one that is like delant so yeah that has to
that is like delant so yeah that has to that is like delant so yeah that has to be seen a bit
be seen a bit be seen a bit different for the things that affiliate
different for the things that affiliate different for the things that affiliate managers can do for their skills and to
managers can do for their skills and to managers can do for their skills and to try to not just drive sales but make
try to not just drive sales but make try to not just drive sales but make them more relevant
them more relevant them more relevant I believe that more affiliate managers
I believe that more affiliate managers I believe that more affiliate managers actually had all the trading especially
actually had all the trading especially actually had all the trading especially what you teach do you think the
what you teach do you think the what you teach do you think the affiliate marketing industry could affiliate marketing industry could affiliate marketing industry could double over in its size and revenue it's
double over in its size and revenue it's double over in its size and revenue it's hard to give like a real prediction on
hard to give like a real prediction on hard to give like a real prediction on that but it definitely can be done uh
that but it definitely can be done uh that but it definitely can be done uh way better just if the traffic stays
way better just if the traffic stays way better just if the traffic stays exactly the way it is from recommending
exactly the way it is from recommending exactly the way it is from recommending the best products and landing pages to
the best products and landing pages to the best products and landing pages to their Affiliates is making an huge
their Affiliates is making an huge their Affiliates is making an huge impact if you show the users the clients
impact if you show the users the clients impact if you show the users the clients exactly what they want to see it's
exactly what they want to see it's exactly what they want to see it's increasing the conversion rate and it's
increasing the conversion rate and it's increasing the conversion rate and it's also increasing the rate of what is
also increasing the rate of what is also increasing the rate of what is happening then in the product after the
happening then in the product after the happening then in the product after the sign up or after the purchase and the
sign up or after the purchase and the sign up or after the purchase and the retention and so on so I think better a
retention and so on so I think better a retention and so on so I think better a f8 management can have a very big impact
f8 management can have a very big impact f8 management can have a very big impact is it double is it three times it is
is it double is it three times it is is it double is it three times it is only 20% I don't know but there is so
only 20% I don't know but there is so only 20% I don't know but there is so much room more from us to do it and I
much room more from us to do it and I much room more from us to do it and I think that is playing now a little bit
think that is playing now a little bit think that is playing now a little bit maybe in the hands of the people that
maybe in the hands of the people that maybe in the hands of the people that are uh more sales orientated in the
are uh more sales orientated in the are uh more sales orientated in the future there are tools around
future there are tools around future there are tools around um that will help the people to make
um that will help the people to make um that will help the people to make this a little bit more automatic this or
this a little bit more automatic this or this a little bit more automatic this or there are tools coming up that are
there are tools coming up that are there are tools coming up that are making the things a little bit more making the things a little bit more making the things a little bit more automatic when it comes to this ground
automatic when it comes to this ground automatic when it comes to this ground work like what opportunities what
work like what opportunities what work like what opportunities what recommendations you can give to the
recommendations you can give to the recommendations you can give to the affiliate and so on and that will help
affiliate and so on and that will help affiliate and so on and that will help us a lot because when you're are sitting
us a lot because when you're are sitting us a lot because when you're are sitting 3 hours per day just to analyze data
3 hours per day just to analyze data 3 hours per day just to analyze data because you the super reliable AED
because you the super reliable AED because you the super reliable AED manager if you get it already on server
manager if you get it already on server manager if you get it already on server plate this three hours can be used to
plate this three hours can be used to plate this three hours can be used to speak like to more
speak like to more speak like to more years yeah I agree do you think that
years yeah I agree do you think that years yeah I agree do you think that there is a need for CRM tools that focus
there is a need for CRM tools that focus there is a need for CRM tools that focus more on the retention side the customer
more on the retention side the customer more on the retention side the customer relationship because my take is a lot of
relationship because my take is a lot of relationship because my take is a lot of the existing CRM tools on the market
the existing CRM tools on the market the existing CRM tools on the market like your Salesforce your HubSpot your
like your Salesforce your HubSpot your like your Salesforce your HubSpot your pipe Drive they are more sales first
pipe Drive they are more sales first pipe Drive they are more sales first it's get the sale and it's I don't feel
it's get the sale and it's I don't feel it's get the sale and it's I don't feel I know that they are built in a way that
I know that they are built in a way that I know that they are built in a way that can actually help for customer
can actually help for customer can actually help for customer relationship and ret
relationship and ret relationship and ret but do you think that we're actually but do you think that we're actually but do you think that we're actually missing this cuz the program software
missing this cuz the program software missing this cuz the program software doesn't have CRM built into it most of
doesn't have CRM built into it most of doesn't have CRM built into it most of the time so there must be a market uh
the time so there must be a market uh the time so there must be a market uh for that there are like some guys that
for that there are like some guys that for that there are like some guys that are building at the moment a CRM system
are building at the moment a CRM system are building at the moment a CRM system especially for this for this market so
especially for this for this market so especially for this for this market so there must be a need for this but it's
there must be a need for this but it's there must be a need for this but it's called toola they were also on the
called toola they were also on the called toola they were also on the threee world so I make now a lot of
threee world so I make now a lot of threee world so I make now a lot of shout outs to all the old homies of me
shout outs to all the old homies of me shout outs to all the old homies of me yeah but they are building a CRM system
yeah but they are building a CRM system yeah but they are building a CRM system for that because they saw the need I
for that because they saw the need I for that because they saw the need I have not seen it inside no no docment on
have not seen it inside no no docment on have not seen it inside no no docment on the quality we had a CRM system in the
the quality we had a CRM system in the the quality we had a CRM system in the very first company I was that was like
very first company I was that was like very first company I was that was like extremely basic so you could just make
extremely basic so you could just make extremely basic so you could just make notes about the affiliate and that's it
notes about the affiliate and that's it notes about the affiliate and that's it and over the years we were trying like
and over the years we were trying like and over the years we were trying like sales force as well but it was too
sales force as well but it was too sales force as well but it was too complex now in Masters in cash we have
complex now in Masters in cash we have complex now in Masters in cash we have Soo what I'm not such a big fan of so
Soo what I'm not such a big fan of so Soo what I'm not such a big fan of so what I use myself for afal and what I
what I use myself for afal and what I what I use myself for afal and what I also set up around three times for
also set up around three times for also set up around three times for Giants is something called podium
Giants is something called podium Giants is something called podium what I like about polio is that it's so
what I like about polio is that it's so what I like about polio is that it's so easy to customize and it has a look and
easy to customize and it has a look and easy to customize and it has a look and feel of Facebook because it's also very
feel of Facebook because it's also very feel of Facebook because it's also very hard to force a B8 manag just to to use
hard to force a B8 manag just to to use hard to force a B8 manag just to to use a CRM if they have never done that
a CRM if they have never done that a CRM if they have never done that before so when you want that they use it
before so when you want that they use it before so when you want that they use it you don't want to have something super
you don't want to have something super you don't want to have something super complex you want to have something that
complex you want to have something that complex you want to have something that looks and feels like a tour or a system
looks and feels like a tour or a system looks and feels like a tour or a system they are familiar with so that's why I
they are familiar with so that's why I they are familiar with so that's why I use B you it takes me around half an
use B you it takes me around half an use B you it takes me around half an hour to configure it exactly like I want
hour to configure it exactly like I want hour to configure it exactly like I want and for sales are Maybe like other tools
and for sales are Maybe like other tools and for sales are Maybe like other tools on the market that are stronger but for
on the market that are stronger but for on the market that are stronger but for re maintaining a partnership it's in my
re maintaining a partnership it's in my re maintaining a partnership it's in my opinion the best thing to do and you
opinion the best thing to do and you opinion the best thing to do and you have a really easy task management
have a really easy task management have a really easy task management system for every affiliate you have the
system for every affiliate you have the system for every affiliate you have the task management for yourself where you
task management for yourself where you task management for yourself where you can use it you create any field that you
can use it you create any field that you can use it you create any field that you want and you can uh put multiple filters
want and you can uh put multiple filters want and you can uh put multiple filters within a few seconds so for example you
within a few seconds so for example you within a few seconds so for example you can through the directly every affiliate
can through the directly every affiliate can through the directly every affiliate that has traffic in UK and is in lead
that has traffic in UK and is in lead that has traffic in UK and is in lead generation and is at the moment not
generation and is at the moment not generation and is at the moment not active and requested API access when you
active and requested API access when you active and requested API access when you get API access maybe to your program you
get API access maybe to your program you get API access maybe to your program you press a button and it gives you a list
press a button and it gives you a list press a button and it gives you a list and imagine some theate manager reaches
and imagine some theate manager reaches and imagine some theate manager reaches out to you and said hey John one year
out to you and said hey John one year out to you and said hey John one year ago you wanted to have API we didn't
ago you wanted to have API we didn't ago you wanted to have API we didn't have that but now we offer it is to
have that but now we offer it is to have that but now we offer it is to still anyen one you will say this guy is
still anyen one you will say this guy is still anyen one you will say this guy is really professional because the others
really professional because the others really professional because the others will just tell you like hey John you
will just tell you like hey John you will just tell you like hey John you have no traffic for me but this guy
have no traffic for me but this guy have no traffic for me but this guy really has everything noted down and the
really has everything noted down and the really has everything noted down and the good thing is he don't have to check all
good thing is he don't have to check all good thing is he don't have to check all the notes once per month so so to see
the notes once per month so so to see the notes once per month so so to see hey what is sticking now you have a
hey what is sticking now you have a hey what is sticking now you have a request he puts it in the CRM system
request he puts it in the CRM system request he puts it in the CRM system when something new is coming into the
when something new is coming into the when something new is coming into the company he presses one button and it
company he presses one button and it company he presses one button and it lists him everybody that requested did
lists him everybody that requested did lists him everybody that requested did refering I agree so that was a question
refering I agree so that was a question refering I agree so that was a question that started on the CRM side I don't
that started on the CRM side I don't that started on the CRM side I don't think there's a lot of really good serum
think there's a lot of really good serum think there's a lot of really good serum tools natively for affiliate marketers
tools natively for affiliate marketers tools natively for affiliate marketers or affiliate managers now I want to f to
or affiliate managers now I want to f to or affiliate managers now I want to f to the other side and go what do you think the other side and go what do you think the other side and go what do you think about business intelligence tools I
about business intelligence tools I about business intelligence tools I think a lot of affiliate program think a lot of affiliate program think a lot of affiliate program software doesn't have bi built in
software doesn't have bi built in software doesn't have bi built in natively and on the other side with tub
natively and on the other side with tub natively and on the other side with tub spot in Salesforce on the bi side you've
spot in Salesforce on the bi side you've spot in Salesforce on the bi side you've got your standards powerbi Tableau
got your standards powerbi Tableau got your standards powerbi Tableau looker Studio do you think there's going
looker Studio do you think there's going looker Studio do you think there's going to be another future where we're going to be another future where we're going to be another future where we're going to see some of these tools that are
to see some of these tools that are to see some of these tools that are built inside for maybe Affiliates and
built inside for maybe Affiliates and built inside for maybe Affiliates and affiliate managers yeah he was with you
affiliate managers yeah he was with you affiliate managers yeah he was with you already in in the podcast as well and
already in in the podcast as well and already in in the podcast as well and it's the guy is practically a little bit
it's the guy is practically a little bit it's the guy is practically a little bit like my like my like my M hashtag no but really when it comes to
M hashtag no but really when it comes to M hashtag no but really when it comes to when it comes to all the data related
when it comes to all the data related when it comes to all the data related stuff this is Christian from with
stuff this is Christian from with stuff this is Christian from with analytica and I had like a glimpse on
analytica and I had like a glimpse on analytica and I had like a glimpse on the tools that he is building and it is
the tools that he is building and it is the tools that he is building and it is really needed and we for example we used
really needed and we for example we used really needed and we for example we used a FES in our company and this morning I
a FES in our company and this morning I a FES in our company and this morning I had a situation where I had to filter
had a situation where I had to filter had a situation where I had to filter practically every affiliate that is
practically every affiliate that is practically every affiliate that is sending us beside a few guys that have
sending us beside a few guys that have sending us beside a few guys that have like other deals it gives me not the
like other deals it gives me not the like other deals it gives me not the option to make this negative
option to make this negative option to make this negative selection and most programs are lacking
selection and most programs are lacking selection and most programs are lacking this kind of stuff and this is just the
this kind of stuff and this is just the this kind of stuff and this is just the affiliate management but when you have
affiliate management but when you have affiliate management but when you have then additionally also the data from the
then additionally also the data from the then additionally also the data from the product it gets really complicated so at
product it gets really complicated so at product it gets really complicated so at the moment you have to have a own team
the moment you have to have a own team the moment you have to have a own team that knows all this kind of stuff and
that knows all this kind of stuff and that knows all this kind of stuff and knows things about databases and how to
knows things about databases and how to knows things about databases and how to set it up and it's complex and it's
set it up and it's complex and it's set it up and it's complex and it's expensive but I think it makes makes the
expensive but I think it makes makes the expensive but I think it makes makes the money back on a long term but I know
money back on a long term but I know money back on a long term but I know there are a lot of companies that are
there are a lot of companies that are there are a lot of companies that are not using anything like this at all they
not using anything like this at all they not using anything like this at all they work around a little bit with Excel file
work around a little bit with Excel file work around a little bit with Excel file here they work a little bit around with
here they work a little bit around with here they work a little bit around with Google Sheets there and this is not this
Google Sheets there and this is not this Google Sheets there and this is not this is not business intelligence you have to
is not business intelligence you have to is not business intelligence you have to analyze practically everything that is
analyze practically everything that is analyze practically everything that is happening in the user Journey where you
happening in the user Journey where you happening in the user Journey where you use where you lose the most users where
use where you lose the most users where use where you lose the most users where they are buying when you make AB testing
they are buying when you make AB testing they are buying when you make AB testing what is working what is not working what
what is working what is not working what what is working what is not working what landing pages are working for the
landing pages are working for the landing pages are working for the affiliate but also for you that's
affiliate but also for you that's affiliate but also for you that's another important question you give an
another important question you give an another important question you give an Affiliated a landing page works super
Affiliated a landing page works super Affiliated a landing page works super good for them but nobody of the uses is
good for them but nobody of the uses is good for them but nobody of the uses is buying then afterwards you have to track
buying then afterwards you have to track buying then afterwards you have to track that all down if he is sending to 10
that all down if he is sending to 10 that all down if he is sending to 10 different landing pages you are maybe
different landing pages you are maybe different landing pages you are maybe not even spotting the one that is like
not even spotting the one that is like not even spotting the one that is like the biggest beer and you could increase
the biggest beer and you could increase the biggest beer and you could increase the affiliate payout in a way if you
the affiliate payout in a way if you the affiliate payout in a way if you would know all the kind of things that
would know all the kind of things that would know all the kind of things that the affiliate makes more you make more
the affiliate makes more you make more the affiliate makes more you make more and you cut this landing page that is at
and you cut this landing page that is at and you cut this landing page that is at the moment the most successful one for the moment the most successful one for the moment the most successful one for the affiliate but uses half of the
the affiliate but uses half of the the affiliate but uses half of the traffic and this is again then uh back
traffic and this is again then uh back traffic and this is again then uh back to the situation um that the market can
to the situation um that the market can to the situation um that the market can double with proper ofc management but
double with proper ofc management but double with proper ofc management but there's nothing that you can do by hand
there's nothing that you can do by hand there's nothing that you can do by hand anymore for this you need tools for this
anymore for this you need tools for this anymore for this you need tools for this un need AI for this you need big data
un need AI for this you need big data un need AI for this you need big data that you are analyzing so I think it's
that you are analyzing so I think it's that you are analyzing so I think it's for companies that are a bit smaller and
for companies that are a bit smaller and for companies that are a bit smaller and cannot afford this setup quite cannot afford this setup quite cannot afford this setup quite challenging in the future or they are
challenging in the future or they are challenging in the future or they are using tools that are like sof related
using tools that are like sof related using tools that are like sof related that can give them this information yeah
that can give them this information yeah that can give them this information yeah I remember asking a lot of affiliate
I remember asking a lot of affiliate I remember asking a lot of affiliate Manors going do you know the conversion
Manors going do you know the conversion Manors going do you know the conversion rate of your landing pages and
rate of your landing pages and rate of your landing pages and unfortunately most of them said yes and
unfortunately most of them said yes and unfortunately most of them said yes and I said okay great so my second question
I said okay great so my second question I said okay great so my second question to them is two parts would you like a
to them is two parts would you like a to them is two parts would you like a conversion rate audit after so when I
conversion rate audit after so when I conversion rate audit after so when I was getting yes to both questions that
was getting yes to both questions that was getting yes to both questions that doesn't make sense because if you do the doesn't make sense because if you do the doesn't make sense because if you do the conversion rate of your landing pages
conversion rate of your landing pages conversion rate of your landing pages you wouldn't want to audit after and I
you wouldn't want to audit after and I you wouldn't want to audit after and I actually believe that most affiliate actually believe that most affiliate actually believe that most affiliate managers and operations they actually
managers and operations they actually managers and operations they actually don't even know they're not even looking
don't even know they're not even looking don't even know they're not even looking at the conversion right data because we
at the conversion right data because we at the conversion right data because we know that not only you have your
know that not only you have your know that not only you have your conversion rates when you make changes
conversion rates when you make changes conversion rates when you make changes to your pages conversion rate is not a
to your pages conversion rate is not a to your pages conversion rate is not a standard thing that just is like a
standard thing that just is like a standard thing that just is like a straight line it changes over time and
straight line it changes over time and straight line it changes over time and it could change for good or bad reasons
it could change for good or bad reasons it could change for good or bad reasons I actually believe that there's a a
I actually believe that there's a a I actually believe that there's a a whole other space of optimization on
whole other space of optimization on whole other space of optimization on Just landing pages alone that also needs
Just landing pages alone that also needs Just landing pages alone that also needs to come from the V8s to speak a little
to come from the V8s to speak a little to come from the V8s to speak a little bit about them I stay still in hundreds
bit about them I stay still in hundreds bit about them I stay still in hundreds of chats from the Masters in cash
of chats from the Masters in cash of chats from the Masters in cash Affiliates and our
Affiliates and our Affiliates and our managers and when you onboard somebody
managers and when you onboard somebody managers and when you onboard somebody you often the biggest question is what
you often the biggest question is what you often the biggest question is what is your best performing offer what is
is your best performing offer what is is your best performing offer what is your best performing landing page and
your best performing landing page and your best performing landing page and this is like all landing pages this is
this is like all landing pages this is this is like all landing pages this is like a very useless question because the
like a very useless question because the like a very useless question because the best landing pages that we have are
best landing pages that we have are best landing pages that we have are usually from the review sites and from
usually from the review sites and from usually from the review sites and from the mailers but if you are like a media
the mailers but if you are like a media the mailers but if you are like a media buyer sending like the cheapest top
buyer sending like the cheapest top buyer sending like the cheapest top traffic this landing pages will not work
traffic this landing pages will not work traffic this landing pages will not work out for you and additionally to this if
out for you and additionally to this if out for you and additionally to this if we give them to you out of the sudden we
we give them to you out of the sudden we we give them to you out of the sudden we have 10 times more traffic there but
have 10 times more traffic there but have 10 times more traffic there but like 100 times lower conversion rates of
like 100 times lower conversion rates of like 100 times lower conversion rates of this laming cases will also look for us
this laming cases will also look for us this laming cases will also look for us out of the Su bad so Discretions have to
out of the Su bad so Discretions have to out of the Su bad so Discretions have to come from all sides
come from all sides come from all sides but here's the problem also that the
but here's the problem also that the but here's the problem also that the Affiliates itself have changed a lot
Affiliates itself have changed a lot Affiliates itself have changed a lot from these individual guys that were
from these individual guys that were from these individual guys that were like maybe 15 20 years ago building like
like maybe 15 20 years ago building like like maybe 15 20 years ago building like cop pages and then it developed into
cop pages and then it developed into cop pages and then it developed into smartlink networks and now we have a
smartlink networks and now we have a smartlink networks and now we have a gigantic amount of Affiliates that are
gigantic amount of Affiliates that are gigantic amount of Affiliates that are like media buying groups two 300 media
like media buying groups two 300 media like media buying groups two 300 media buyers so the person that is speaking
buyers so the person that is speaking buyers so the person that is speaking with you is not even knowing something
with you is not even knowing something with you is not even knowing something about media buying it's just like a
about media buying it's just like a about media buying it's just like a representative of the company that is
representative of the company that is representative of the company that is asking the wrong question so the
asking the wrong question so the asking the wrong question so the training that we speak about for the
training that we speak about for the training that we speak about for the affiliate managers should be also done
affiliate managers should be also done affiliate managers should be also done for the account managers that are on a
for the account managers that are on a for the account managers that are on a different position like um Advertiser
different position like um Advertiser different position like um Advertiser manager and if they ask the right
manager and if they ask the right manager and if they ask the right question the affiliate manager can also
question the affiliate manager can also question the affiliate manager can also give the right answer and even if the if
give the right answer and even if the if give the right answer and even if the if one of them is not that experienced but
one of them is not that experienced but one of them is not that experienced but the other is super experienced this
the other is super experienced this the other is super experienced this problem is maybe also solved because if
problem is maybe also solved because if problem is maybe also solved because if the advertise manager is super
the advertise manager is super the advertise manager is super experienced the figure manager is a newb
experienced the figure manager is a newb experienced the figure manager is a newb and says okay I have mailing traffic
and says okay I have mailing traffic and says okay I have mailing traffic what you recommend me for mailing
what you recommend me for mailing what you recommend me for mailing traffic the affiliate manager is
traffic the affiliate manager is traffic the affiliate manager is hopefully not that dupid and gives like
hopefully not that dupid and gives like hopefully not that dupid and gives like just the best conversion rate will
just the best conversion rate will just the best conversion rate will really check what is working with
really check what is working with really check what is working with mailing traffic and on the other hand if
mailing traffic and on the other hand if mailing traffic and on the other hand if the account manager is not experience
the account manager is not experience the account manager is not experience but the affiliate manager is like an OG
but the affiliate manager is like an OG but the affiliate manager is like an OG it says okay best landing P offer what
it says okay best landing P offer what it says okay best landing P offer what type of traffic you even have yeah we
type of traffic you even have yeah we type of traffic you even have yeah we are specialized in pop traffic ah okay
are specialized in pop traffic ah okay are specialized in pop traffic ah okay for this we have this very simple thing
for this we have this very simple thing for this we have this very simple thing that is like Blinky your something like
that is like Blinky your something like that is like Blinky your something like this like really attention catching you
this like really attention catching you this like really attention catching you should use something like this and then
should use something like this and then should use something like this and then it's working and then you have a it's working and then you have a it's working and then you have a fruitful fruitful fruitful partnership and you mentioned something
partnership and you mentioned something partnership and you mentioned something there about the different types of there about the different types of there about the different types of traffic like you've got the media buyers
traffic like you've got the media buyers traffic like you've got the media buyers which is high volume and the conversion
which is high volume and the conversion which is high volume and the conversion rate could be variable then you have
rate could be variable then you have rate could be variable then you have like reviews which are maybe lower
like reviews which are maybe lower like reviews which are maybe lower volume but High uh conversion and my
volume but High uh conversion and my volume but High uh conversion and my experience in trying to build going from
experience in trying to build going from experience in trying to build going from an affili company to ass SAS company is
an affili company to ass SAS company is an affili company to ass SAS company is bottom of funnel content like stat drone
bottom of funnel content like stat drone bottom of funnel content like stat drone alternatives to stat stone ststone
alternatives to stat stone ststone alternatives to stat stone ststone versus our competitors and so we've been
versus our competitors and so we've been versus our competitors and so we've been building up this content do you think
building up this content do you think building up this content do you think that affiliate programs could share
that affiliate programs could share that affiliate programs could share these insights or should they be more
these insights or should they be more these insights or should they be more proactive at saying hey we're looking proactive at saying hey we're looking proactive at saying hey we're looking for more of this content and and it
for more of this content and and it for more of this content and and it needs to come from your side I just
needs to come from your side I just needs to come from your side I just think this is a massive missed
think this is a massive missed think this is a massive missed opportunity so we have this in in two
opportunity so we have this in in two opportunity so we have this in in two situations The Situation Number One is
situations The Situation Number One is situations The Situation Number One is the review site that you are already
the review site that you are already the review site that you are already saying they expect us to give them the
saying they expect us to give them the saying they expect us to give them the review practically and it has to be in
review practically and it has to be in review practically and it has to be in the language that they are running it of
the language that they are running it of the language that they are running it of course that is something tricky we are
course that is something tricky we are course that is something tricky we are extremely strong in Slovenia that's from
extremely strong in Slovenia that's from extremely strong in Slovenia that's from Roi Wise It's for us like a gold M but
Roi Wise It's for us like a gold M but Roi Wise It's for us like a gold M but this a small country and you have to
this a small country and you have to this a small country and you have to find somebody that is translating the
find somebody that is translating the find somebody that is translating the stuff then to slum because if you use de
stuff then to slum because if you use de stuff then to slum because if you use de or something like this comes out some
or something like this comes out some or something like this comes out some trash and you came out I would not even
trash and you came out I would not even trash and you came out I would not even say compete with the competition because
say compete with the competition because say compete with the competition because there's barly competition for us in
there's barly competition for us in there's barly competition for us in Slovenia but then the users are not
Slovenia but then the users are not Slovenia but then the users are not converting and the prices are too high
converting and the prices are too high converting and the prices are too high to send the traffic on the review side
to send the traffic on the review side to send the traffic on the review side or they can use the the seal traffic
or they can use the the seal traffic or they can use the the seal traffic they have in a different way so that's
they have in a different way so that's they have in a different way so that's already one thing where we have to where
already one thing where we have to where already one thing where we have to where we have to give out the content the
we have to give out the content the we have to give out the content the other content what we have like reest is
other content what we have like reest is other content what we have like reest is like Co Affiliates that are saying like
like Co Affiliates that are saying like like Co Affiliates that are saying like Okay we want to rank better for you but
Okay we want to rank better for you but Okay we want to rank better for you but we need like profiles and we need like
we need like profiles and we need like we need like profiles and we need like other Affiliates that are giving us
other Affiliates that are giving us other Affiliates that are giving us backlinks so you are connecting them
backlinks so you are connecting them backlinks so you are connecting them with other groups of Affiliates and
with other groups of Affiliates and with other groups of Affiliates and together they are ranking up for you
together they are ranking up for you together they are ranking up for you these are the things where I see mostly
these are the things where I see mostly these are the things where I see mostly content requests from us and one other
content requests from us and one other content requests from us and one other thing that is maybe not content but more
thing that is maybe not content but more thing that is maybe not content but more promo tools if you have new aat
promo tools if you have new aat promo tools if you have new aat especially that are mailers they usually
especially that are mailers they usually especially that are mailers they usually expect you that you provide templates
expect you that you provide templates expect you that you provide templates this is something I can say now from
this is something I can say now from this is something I can say now from from our experience and the reason for
from our experience and the reason for from our experience and the reason for this is if you are like starting new to
this is if you are like starting new to this is if you are like starting new to work with them they don't want to put an
work with them they don't want to put an work with them they don't want to put an effort into it so if you say okay can
effort into it so if you say okay can effort into it so if you say okay can you get email lists for let's put
you get email lists for let's put you get email lists for let's put Slovenia as well
Slovenia as well Slovenia as well they don't want to test Slovenia and
they don't want to test Slovenia and they don't want to test Slovenia and find now a translator themsel to
find now a translator themsel to find now a translator themsel to translate their templates for this small
translate their templates for this small translate their templates for this small market and not even knowing if Masters
market and not even knowing if Masters market and not even knowing if Masters in cash is a good company maybe we
in cash is a good company maybe we in cash is a good company maybe we convert bad maybe we don't pay out there
convert bad maybe we don't pay out there convert bad maybe we don't pay out there are many reasons why in not to work with
are many reasons why in not to work with are many reasons why in not to work with somebody that later on so why to put on
somebody that later on so why to put on somebody that later on so why to put on effort when you already put money and
effort when you already put money and effort when you already put money and work so they expect you that you give
work so they expect you that you give work so they expect you that you give them the templates when it's a new them the templates when it's a new them the templates when it's a new partnership if he sends ALB the epcs two
partnership if he sends ALB the epcs two partnership if he sends ALB the epcs two in Slovenia the guy will hi are an
in Slovenia the guy will hi are an in Slovenia the guy will hi are an internal person just from Slovenia to
internal person just from Slovenia to internal person just from Slovenia to translate it but not in the first step
translate it but not in the first step translate it but not in the first step so they are expecting that from you as
so they are expecting that from you as so they are expecting that from you as well yeah this was usful at taking some
well yeah this was usful at taking some well yeah this was usful at taking some notes and this is going to go into a notes and this is going to go into a notes and this is going to go into a future article pivoting because we both
future article pivoting because we both future article pivoting because we both do podcasting I wrote an article and
do podcasting I wrote an article and do podcasting I wrote an article and published it today about how to help an
published it today about how to help an published it today about how to help an affiliate stand up from the crowd in a
affiliate stand up from the crowd in a affiliate stand up from the crowd in a very competitive Nissan I gaming and
very competitive Nissan I gaming and very competitive Nissan I gaming and basically said here's what I think would
basically said here's what I think would basically said here's what I think would be a good go to market strategy for
be a good go to market strategy for be a good go to market strategy for building a a podcast for an affiliate
building a a podcast for an affiliate building a a podcast for an affiliate site but more importantly how to
site but more importantly how to site but more importantly how to basically become number one in an
basically become number one in an basically become number one in an alternative traffic so Google's super
alternative traffic so Google's super alternative traffic so Google's super saturated SEO sites are everywhere and I
saturated SEO sites are everywhere and I saturated SEO sites are everywhere and I actually think uh podcasting is another
actually think uh podcasting is another actually think uh podcasting is another Channel where people can get to connect
Channel where people can get to connect Channel where people can get to connect with you build trust so what's your take
with you build trust so what's your take with you build trust so what's your take on podcasts as a channel for affiliate
on podcasts as a channel for affiliate on podcasts as a channel for affiliate marketing for you mean to to make sales
marketing for you mean to to make sales marketing for you mean to to make sales or to just bring your name out sales
or to just bring your name out sales or to just bring your name out sales first but the secondary benefit is you
first but the secondary benefit is you first but the secondary benefit is you definitely build your name out too maybe
definitely build your name out too maybe definitely build your name out too maybe I cannot say too much about the podcast
I cannot say too much about the podcast I cannot say too much about the podcast to make the sales as an affiliate I know
to make the sales as an affiliate I know to make the sales as an affiliate I know it's used for S Solutions and so on a
it's used for S Solutions and so on a it's used for S Solutions and so on a lot of the S Solutions are putting now a
lot of the S Solutions are putting now a lot of the S Solutions are putting now a lot of focus on content marketing and
lot of focus on content marketing and lot of focus on content marketing and podcasts I I'm invited to so many
podcasts I I'm invited to so many podcasts I I'm invited to so many podcasts just because out of the sudden
podcasts just because out of the sudden podcasts just because out of the sudden there are so many I've enjoyed them all
there are so many I've enjoyed them all there are so many I've enjoyed them all but the most I enjoy them when somebody
but the most I enjoy them when somebody but the most I enjoy them when somebody has like a different approach like you
has like a different approach like you has like a different approach like you we speak here now on a very high level
we speak here now on a very high level we speak here now on a very high level of affiliate management so it's very
of affiliate management so it's very of affiliate management so it's very interesting for me so this is this is of
interesting for me so this is this is of interesting for me so this is this is of course one course one course one to use to sell s Solutions if you
to use to sell s Solutions if you to use to sell s Solutions if you podcast and you invite people there that
podcast and you invite people there that podcast and you invite people there that are are experts so another thing is of
are are experts so another thing is of are are experts so another thing is of course if you have like podcasters and
course if you have like podcasters and course if you have like podcasters and streamers and people that are making
streamers and people that are making streamers and people that are making shorts and so on and they are marketing
shorts and so on and they are marketing shorts and so on and they are marketing your affiliate offers that's of course
your affiliate offers that's of course your affiliate offers that's of course an a completely different story that you
an a completely different story that you an a completely different story that you use three as an affiliate marketing tool
use three as an affiliate marketing tool use three as an affiliate marketing tool there are even a lot of igaming
there are even a lot of igaming there are even a lot of igaming companies that are fully focusing on
companies that are fully focusing on companies that are fully focusing on this influencers and the streamers and
this influencers and the streamers and this influencers and the streamers and so on and they make traffic from this if
so on and they make traffic from this if so on and they make traffic from this if you are in affiliate marketing and you
you are in affiliate marketing and you you are in affiliate marketing and you want to build your brand and maybe sell
want to build your brand and maybe sell want to build your brand and maybe sell your sof Solutions or your uh you use
your sof Solutions or your uh you use your sof Solutions or your uh you use the podcast people are watching it and
the podcast people are watching it and the podcast people are watching it and say hey John is like a good guy this St
say hey John is like a good guy this St say hey John is like a good guy this St St must be like a cool tool so I look
St must be like a cool tool so I look St must be like a cool tool so I look into that or so that is one way other
into that or so that is one way other into that or so that is one way other are watching my stuff and they say okay
are watching my stuff and they say okay are watching my stuff and they say okay the guy knows a thing or two I buy his
the guy knows a thing or two I buy his the guy knows a thing or two I buy his book I sell not a lot of books because
book I sell not a lot of books because book I sell not a lot of books because it's a very Niche but I sell books over
it's a very Niche but I sell books over it's a very Niche but I sell books over the podcast I said consultancies about
the podcast I said consultancies about the podcast I said consultancies about it I buil practically the entire
it I buil practically the entire it I buil practically the entire recruitment business out of that also
recruitment business out of that also recruitment business out of that also the girls that I have in the gy I
the girls that I have in the gy I the girls that I have in the gy I motivate them that they are recording
motivate them that they are recording motivate them that they are recording here and there some shorts it's not
here and there some shorts it's not here and there some shorts it's not podcasting yet but I want that they are
podcasting yet but I want that they are podcasting yet but I want that they are recognizable because in this Industries
recognizable because in this Industries recognizable because in this Industries one of our trust uh one person has to
one of our trust uh one person has to one of our trust uh one person has to trust the other you either are like
trust the other you either are like trust the other you either are like prepaid then the advertiser or network
prepaid then the advertiser or network prepaid then the advertiser or network has to trust you or you are paid uh
has to trust you or you are paid uh has to trust you or you are paid uh later on and then you have to trust the
later on and then you have to trust the later on and then you have to trust the person that is paying you the Network or
person that is paying you the Network or person that is paying you the Network or The Advertiser so when it's just like an
The Advertiser so when it's just like an The Advertiser so when it's just like an unom person it's a different story than
unom person it's a different story than unom person it's a different story than if you have somebody that has 20
if you have somebody that has 20 if you have somebody that has 20 podcasts out there it would be for me
podcasts out there it would be for me podcasts out there it would be for me let's say I can cheat somebody for
let's say I can cheat somebody for let's say I can cheat somebody for €100,000 it would not be worth to
€100,000 it would not be worth to €100,000 it would not be worth to destroy my brand for 100,000 if I would
destroy my brand for 100,000 if I would destroy my brand for 100,000 if I would be just an unim person it would be worse
be just an unim person it would be worse be just an unim person it would be worse to cheat somebody for to cheat somebody for to cheat somebody for €1,000 so people trust me just because
€1,000 so people trust me just because €1,000 so people trust me just because they know that I will not play around
they know that I will not play around they know that I will not play around due to the publicity that I build and I
due to the publicity that I build and I due to the publicity that I build and I can recommend ComEd to everybody I had a
can recommend ComEd to everybody I had a can recommend ComEd to everybody I had a few guys that I motivated to make casts
few guys that I motivated to make casts few guys that I motivated to make casts as well and it never took off I think
as well and it never took off I think as well and it never took off I think but it was making me quite happy to see
but it was making me quite happy to see but it was making me quite happy to see some of these guys trying something yeah
some of these guys trying something yeah some of these guys trying something yeah I what you said there to me resonated
I what you said there to me resonated I what you said there to me resonated because if you're an affiliate manager
because if you're an affiliate manager because if you're an affiliate manager and you're doing like these YouTube
and you're doing like these YouTube and you're doing like these YouTube shorts or shorts or shorts or Instagram I think it only helps because
Instagram I think it only helps because Instagram I think it only helps because think about how much it compounds over
think about how much it compounds over think about how much it compounds over time hey you now see that person in the
time hey you now see that person in the time hey you now see that person in the conference because you happen to follow
conference because you happen to follow conference because you happen to follow their Instagram page and even if they're
their Instagram page and even if they're their Instagram page and even if they're making silly videos that like more
making silly videos that like more making silly videos that like more comical and humor you can choose your go
comical and humor you can choose your go comical and humor you can choose your go to market whether it's I'm going to to market whether it's I'm going to to market whether it's I'm going to either be educational or humor and
either be educational or humor and either be educational or humor and entertainment but I think the stuff
entertainment but I think the stuff entertainment but I think the stuff extends to LinkedIn I think these things
extends to LinkedIn I think these things extends to LinkedIn I think these things add up it's uh it's the way to
add up it's uh it's the way to add up it's uh it's the way to differentiate so it's you're not just a
differentiate so it's you're not just a differentiate so it's you're not just a name or an email you're like more of a
name or an email you're like more of a name or an email you're like more of a yeah person and then their Outreach when
yeah person and then their Outreach when yeah person and then their Outreach when I actually do Outreach and send a
I actually do Outreach and send a I actually do Outreach and send a message to you you're going to have a
message to you you're going to have a message to you you're going to have a stronger connection without having made
stronger connection without having made stronger connection without having made the effort you you gave me now another
the effort you you gave me now another the effort you you gave me now another thing to uh comment on you said hey they
thing to uh comment on you said hey they thing to uh comment on you said hey they have to it's good when they are out no
have to it's good when they are out no have to it's good when they are out no matter if it's commet or educational
matter if it's commet or educational matter if it's commet or educational everything helps but what I think is
everything helps but what I think is everything helps but what I think is often a bit annoying and often a bit annoying and often a bit annoying and counterproductive people are trying to
counterproductive people are trying to counterproductive people are trying to put out a piece of content and it's so
put out a piece of content and it's so put out a piece of content and it's so basic so these are the trends for 20025
basic so these are the trends for 20025 basic so these are the trends for 20025 in a few marketing number one network
in a few marketing number one network in a few marketing number one network number B educate yourself number c know
number B educate yourself number c know number B educate yourself number c know the market so it's too basy you have to
the market so it's too basy you have to the market so it's too basy you have to put a little bit more effort in come up
put a little bit more effort in come up put a little bit more effort in come up with stuff that that the people are not
with stuff that that the people are not with stuff that that the people are not aware of otherwise you will get a lot of
aware of otherwise you will get a lot of aware of otherwise you will get a lot of comments from the link inputs um
comments from the link inputs um comments from the link inputs um yesterday I posted a few new roles that
yesterday I posted a few new roles that yesterday I posted a few new roles that we had in the system and I got out of
we had in the system and I got out of we had in the system and I got out of the S
the S the S mob comments there from people that I
mob comments there from people that I mob comments there from people that I have not even a second connection a
have not even a second connection a have not even a second connection a third connection and it was just an ey
third connection and it was just an ey third connection and it was just an ey that was repeating what I already wrote
that was repeating what I already wrote that was repeating what I already wrote there when I made like a sophisticated
there when I made like a sophisticated there when I made like a sophisticated post these Bots are not reacting to it
post these Bots are not reacting to it post these Bots are not reacting to it because they can even digested so it
because they can even digested so it because they can even digested so it shows me how how how inflated this
shows me how how how inflated this shows me how how how inflated this industry is often with their uh
industry is often with their uh industry is often with their uh knowledge that they are sharing and I
knowledge that they are sharing and I knowledge that they are sharing and I think then you better make just posts of
think then you better make just posts of think then you better make just posts of yourself and say see you in Malta see
yourself and say see you in Malta see yourself and say see you in Malta see you in Bangkok see you in Bina God knows
you in Bangkok see you in Bina God knows you in Bangkok see you in Bina God knows where you are going and the people just
where you are going and the people just where you are going and the people just see your face before you just repeat
see your face before you just repeat see your face before you just repeat something that everybody knows because
something that everybody knows because something that everybody knows because nobody likes to hear the same uh story
nobody likes to hear the same uh story nobody likes to hear the same uh story over and over again that's a great point
over and over again that's a great point over and over again that's a great point it's either be funny be entertaining or
it's either be funny be entertaining or it's either be funny be entertaining or be super insightful but don't be in the
be super insightful but don't be in the be super insightful but don't be in the middle middle middle yeah and tell us about the recruitment
yeah and tell us about the recruitment yeah and tell us about the recruitment work you do for apal I know this is a
work you do for apal I know this is a work you do for apal I know this is a big part of what apal is set out for
big part of what apal is set out for big part of what apal is set out for yeah I'm uh very blessed here with with
yeah I'm uh very blessed here with with yeah I'm uh very blessed here with with a super strong team in the meantime are
a super strong team in the meantime are a super strong team in the meantime are four people involved in uh a because
four people involved in uh a because four people involved in uh a because it's Masters in cash is a lot to do with
it's Masters in cash is a lot to do with it's Masters in cash is a lot to do with Just Launch the US and a lot of other
Just Launch the US and a lot of other Just Launch the US and a lot of other things so it's put to hand all stuff in
things so it's put to hand all stuff in things so it's put to hand all stuff in trusted hands it started all like this
trusted hands it started all like this trusted hands it started all like this that I I became quite like an a person
that I I became quite like an a person that I I became quite like an a person that catch attention in Industry through
that catch attention in Industry through that catch attention in Industry through all the speeches andol with conferences
all the speeches andol with conferences all the speeches andol with conferences I attend up to 25 conferences per year
I attend up to 25 conferences per year I attend up to 25 conferences per year and on most of them I speak so you get
and on most of them I speak so you get and on most of them I speak so you get some uh connections also the podcast so
some uh connections also the podcast so some uh connections also the podcast so people started to ask me for like jobs
people started to ask me for like jobs people started to ask me for like jobs or candidats and I connected the people
or candidats and I connected the people or candidats and I connected the people and I did it just to help and I was
and I did it just to help and I was and I did it just to help and I was happy of course if somebody starts to
happy of course if somebody starts to happy of course if somebody starts to work at a media buying company for
work at a media buying company for work at a media buying company for dating and I hit up this person hey
dating and I hit up this person hey dating and I hit up this person hey congrats to the new job by the way you
congrats to the new job by the way you congrats to the new job by the way you never sent to master in cash come on now
never sent to master in cash come on now never sent to master in cash come on now let's kick it off together and here is a
let's kick it off together and here is a let's kick it off together and here is a special campaign because we know each
special campaign because we know each special campaign because we know each other so for this it was helpful but
other so for this it was helpful but other so for this it was helpful but then it became more and more that
then it became more and more that then it became more and more that recruiters asked me also for contacts I
recruiters asked me also for contacts I recruiters asked me also for contacts I gave them the contact and they were
gave them the contact and they were gave them the contact and they were brokering the people and they were
brokering the people and they were brokering the people and they were earning a ton of money and nobody of
earning a ton of money and nobody of earning a ton of money and nobody of them offered me something like a
them offered me something like a them offered me something like a kickback or even to say hey on the next
kickback or even to say hey on the next kickback or even to say hey on the next conference I take you to a nice Sushi or
conference I take you to a nice Sushi or conference I take you to a nice Sushi or something like this when I found out how
something like this when I found out how something like this when I found out how much they made I asked for the next deal
much they made I asked for the next deal much they made I asked for the next deal to be IM so not even for the old stuff
to be IM so not even for the old stuff to be IM so not even for the old stuff because that I should have defined because that I should have defined because that I should have defined before nobody wanted to to give me
before nobody wanted to to give me before nobody wanted to to give me something so I said okay the next person
something so I said okay the next person something so I said okay the next person I would just ask for money and it went
I would just ask for money and it went I would just ask for money and it went from having three four people per month
from having three four people per month from having three four people per month that were requesting help and maybe two
that were requesting help and maybe two that were requesting help and maybe two companies into something that summed up
companies into something that summed up companies into something that summed up in the meantime to yeah we should be at
in the meantime to yeah we should be at in the meantime to yeah we should be at around 500 contacts that we have now in
around 500 contacts that we have now in around 500 contacts that we have now in the database plus around 2,260 on off
the database plus around 2,260 on off the database plus around 2,260 on off chops what is like a board from for
chops what is like a board from for chops what is like a board from for affiliate marketing jobs and this is
affiliate marketing jobs and this is affiliate marketing jobs and this is like extremely successful because a lot
like extremely successful because a lot like extremely successful because a lot of companies out there they started as
of companies out there they started as of companies out there they started as like one affiliate together with two
like one affiliate together with two like one affiliate together with two three friends and then they recruited
three friends and then they recruited three friends and then they recruited another friend and so on now their
another friend and so on now their another friend and so on now their company has 20 people and they cannot
company has 20 people and they cannot company has 20 people and they cannot recruit from their pool of friends recruit from their pool of friends recruit from their pool of friends anymore and they have no idea about how
anymore and they have no idea about how anymore and they have no idea about how to pay how to select the right person
to pay how to select the right person to pay how to select the right person and so so they prefer to Outsource it to
and so so they prefer to Outsource it to and so so they prefer to Outsource it to us pay something and then use this Intel
us pay something and then use this Intel us pay something and then use this Intel that we give them to make the right
that we give them to make the right that we give them to make the right decisions also if you have four people
decisions also if you have four people decisions also if you have four people that are focusing on that we have a
that are focusing on that we have a that are focusing on that we have a boost on I think this year we have on
boost on I think this year we have on boost on I think this year we have on four or five conferences a boost just
four or five conferences a boost just four or five conferences a boost just for the recruitment this gives you
for the recruitment this gives you for the recruitment this gives you access to completely new talents and new
access to completely new talents and new access to completely new talents and new companies that you would otherwise not
companies that you would otherwise not companies that you would otherwise not have then the job or a jobs where there
have then the job or a jobs where there have then the job or a jobs where there a partnership with the affiliate world
a partnership with the affiliate world a partnership with the affiliate world so the affiliate world is sending our
so the affiliate world is sending our so the affiliate world is sending our jobs in their newsletter from the
jobs in their newsletter from the jobs in their newsletter from the affiliate World forward it costs 10 20
affiliate World forward it costs 10 20 affiliate World forward it costs 10 20 30,000 media buyers so when you have an
30,000 media buyers so when you have an 30,000 media buyers so when you have an open open open now we have a new partnership with the
now we have a new partnership with the now we have a new partnership with the native Hub so everything that the search
native Hub so everything that the search native Hub so everything that the search Arbitrage and Native is going over them
Arbitrage and Native is going over them Arbitrage and Native is going over them you cannot do that as another company
you cannot do that as another company you cannot do that as another company and uh we give them all choices they
and uh we give them all choices they and uh we give them all choices they either in make an advertising on a chops
either in make an advertising on a chops either in make an advertising on a chops and they pay us a onetime fee and they
and they pay us a onetime fee and they and they pay us a onetime fee and they get maybe 30 candidats they can do with
get maybe 30 candidats they can do with get maybe 30 candidats they can do with them whatever they want this is if you
them whatever they want this is if you them whatever they want this is if you have a bigger company usually and you
have a bigger company usually and you have a bigger company usually and you have your own HR or they hire us and
have your own HR or they hire us and have your own HR or they hire us and they pay us a fee once it's a successful
they pay us a fee once it's a successful they pay us a fee once it's a successful deal and this is going like super
deal and this is going like super deal and this is going like super successful I think in 20 24 we will end
successful I think in 20 24 we will end successful I think in 20 24 we will end it with something like 40 50 deals that
it with something like 40 50 deals that it with something like 40 50 deals that we closed I guess that's your way of
we closed I guess that's your way of we closed I guess that's your way of making recruiters
making recruiters making recruiters nervous we should not make them nervous
nervous we should not make them nervous nervous we should not make them nervous because the biggest recruiters are
because the biggest recruiters are because the biggest recruiters are anyway in igaming and this is not
anyway in igaming and this is not anyway in igaming and this is not something that we are involving something that we are involving something that we are involving ourselves too much it's a microcosmos
ourselves too much it's a microcosmos ourselves too much it's a microcosmos itself so you have affiliate marketing
itself so you have affiliate marketing itself so you have affiliate marketing and you have I gaming and I love I
and you have I gaming and I love I and you have I gaming and I love I gaming and we have clients from there
gaming and we have clients from there gaming and we have clients from there but it's still like a different thing
but it's still like a different thing but it's still like a different thing it's a different thing from tracking how
it's a different thing from tracking how it's a different thing from tracking how the traffic is generated how even at the
the traffic is generated how even at the the traffic is generated how even at the boes are looking different everything is
boes are looking different everything is boes are looking different everything is there a different world and there are a
there a different world and there are a there a different world and there are a there are recruitment companies that are
there are recruitment companies that are there are recruitment companies that are like specialized in this and they do a
like specialized in this and they do a like specialized in this and they do a fantastic job they do fantastic speeches
fantastic job they do fantastic speeches fantastic job they do fantastic speeches for example I think her name is kilia so
for example I think her name is kilia so for example I think her name is kilia so she's for example a great person I made
she's for example a great person I made she's for example a great person I made met her in in Athens it's not that we
met her in in Athens it's not that we met her in in Athens it's not that we are doing this and we are coming now and
are doing this and we are coming now and are doing this and we are coming now and and taking something from their plate
and taking something from their plate and taking something from their plate because they are so Hy Lish there and
because they are so Hy Lish there and because they are so Hy Lish there and they do such a great work with all
they do such a great work with all they do such a great work with all aspects of I gaming um if you meet
aspects of I gaming um if you meet aspects of I gaming um if you meet somebody like like a legal guy they can
somebody like like a legal guy they can somebody like like a legal guy they can organize these kind of things we bring
organize these kind of things we bring organize these kind of things we bring aate managers advertising managers media
aate managers advertising managers media aate managers advertising managers media buyers marketing managers and now we
buyers marketing managers and now we buyers marketing managers and now we have the first I think 15 developers
have the first I think 15 developers have the first I think 15 developers also but it's not that we are like
also but it's not that we are like also but it's not that we are like specialized in a certain in a certain
specialized in a certain in a certain specialized in a certain in a certain field and the market is also big enough
field and the market is also big enough field and the market is also big enough for everybody to to work into that but
for everybody to to work into that but for everybody to to work into that but I'm extremely proud that we could build
I'm extremely proud that we could build I'm extremely proud that we could build here a team of four within one year and
here a team of four within one year and here a team of four within one year and this is mostly also related to to to
this is mostly also related to to to this is mostly also related to to to Tina that is managing the project and
Tina that is managing the project and Tina that is managing the project and does here a great work coordinating
does here a great work coordinating does here a great work coordinating everything and of course also that we
everything and of course also that we everything and of course also that we had the opportunity to take over the
had the opportunity to take over the had the opportunity to take over the management of off jobs all right
management of off jobs all right management of off jobs all right Cordelia is safe yeah not only Cordelia
Cordelia is safe yeah not only Cordelia Cordelia is safe yeah not only Cordelia I met a few of them but she's the one
I met a few of them but she's the one I met a few of them but she's the one that I I had the most touching points in
that I I had the most touching points in that I I had the most touching points in the uh longest talk and also when you
the uh longest talk and also when you the uh longest talk and also when you meet sometimes people in said ah you are
meet sometimes people in said ah you are meet sometimes people in said ah you are a recruiter yeah okay we have some guys
a recruiter yeah okay we have some guys a recruiter yeah okay we have some guys and sometimes he get let's say 15 people
and sometimes he get let's say 15 people and sometimes he get let's say 15 people that we have no jobs for let's say
that we have no jobs for let's say that we have no jobs for let's say something like VIP customer support we
something like VIP customer support we something like VIP customer support we don't have openings for this kind of
don't have openings for this kind of don't have openings for this kind of stuff so you stick to some of the other
stuff so you stick to some of the other stuff so you stick to some of the other recruiters and say hey if I send you the
recruiters and say hey if I send you the recruiters and say hey if I send you the guys and something comes out can we do
guys and something comes out can we do guys and something comes out can we do something and it's not that we
something and it's not that we something and it's not that we cooperated there now also but V is
cooperated there now also but V is cooperated there now also but V is always like a nice discussion but with
always like a nice discussion but with always like a nice discussion but with others when you say something they are
others when you say something they are others when you say something they are not even giving you feedback when I had
not even giving you feedback when I had not even giving you feedback when I had my first developers I had people that
my first developers I had people that my first developers I had people that were writing me I need this developers I
were writing me I need this developers I were writing me I need this developers I need this developers I make group I make
need this developers I make group I make need this developers I make group I make in introductions Tina is making her
in introductions Tina is making her in introductions Tina is making her following ups and the people are not
following ups and the people are not following ups and the people are not even following up or giving comments and
even following up or giving comments and even following up or giving comments and this is something sad and this is with a
this is something sad and this is with a this is something sad and this is with a lot of people like this and the people
lot of people like this and the people lot of people like this and the people that are professional they will go up
that are professional they will go up that are professional they will go up and the people that not taking care of
and the people that not taking care of and the people that not taking care of the people but it's sometimes also hard
the people but it's sometimes also hard the people but it's sometimes also hard to keep up you have a lot of requests
to keep up you have a lot of requests to keep up you have a lot of requests they will die out this recruiters should
they will die out this recruiters should they will die out this recruiters should be nervous but not because of me they
be nervous but not because of me they be nervous but not because of me they should be nervous because the clients
should be nervous because the clients should be nervous because the clients will not be happy and the candidats will
will not be happy and the candidats will will not be happy and the candidats will not be not be not be happy agreed and last question is what
happy agreed and last question is what happy agreed and last question is what do you see of the future of affiliate do you see of the future of affiliate do you see of the future of affiliate marketing as it intersects with business
marketing as it intersects with business marketing as it intersects with business intelligence so I see it practically
intelligence so I see it practically intelligence so I see it practically very
very very automized I think that there will be in
automized I think that there will be in automized I think that there will be in every bigger company and every biger in
every bigger company and every biger in every bigger company and every biger in every bigger Network there will be tools
every bigger Network there will be tools every bigger Network there will be tools and departments integrated that is
and departments integrated that is and departments integrated that is serving in informations to the affiliate
serving in informations to the affiliate serving in informations to the affiliate manager and to the company to make
manager and to the company to make manager and to the company to make qualified decisions and it will also
qualified decisions and it will also qualified decisions and it will also give the team leader other information
give the team leader other information give the team leader other information to see the quality of their affiliate
to see the quality of their affiliate to see the quality of their affiliate managers to throw really down which
managers to throw really down which managers to throw really down which affiliate manager is growing their
affiliate manager is growing their affiliate manager is growing their amount of active Affiliates how are they
amount of active Affiliates how are they amount of active Affiliates how are they growing their amount of quality
growing their amount of quality growing their amount of quality Affiliates and all this kind of stuff
Affiliates and all this kind of stuff Affiliates and all this kind of stuff because just having an affiliate manager
because just having an affiliate manager because just having an affiliate manager that makes the most sales with their
that makes the most sales with their that makes the most sales with their team is not automatically meaning that
team is not automatically meaning that team is not automatically meaning that this is a good guy it can be one
this is a good guy it can be one this is a good guy it can be one affiliate that this guy has a very good
affiliate that this guy has a very good affiliate that this guy has a very good relationship with and that's it you have
relationship with and that's it you have relationship with and that's it you have to see really the quality and the amount
to see really the quality and the amount to see really the quality and the amount of Affiliates what is the average
of Affiliates what is the average of Affiliates what is the average revenue and so on and all this data is
revenue and so on and all this data is revenue and so on and all this data is already there it's just not easy
already there it's just not easy already there it's just not easy accessible for the people so I think
accessible for the people so I think accessible for the people so I think that is like one thing and I think what
that is like one thing and I think what that is like one thing and I think what will also happen is to automize a mod
will also happen is to automize a mod will also happen is to automize a mod sprs like for example the aate is
sprs like for example the aate is sprs like for example the aate is getting automatically suggestions what
getting automatically suggestions what getting automatically suggestions what offers will work for them that is one
offers will work for them that is one offers will work for them that is one thing what landing page will work on
thing what landing page will work on thing what landing page will work on them I think also there will be API
them I think also there will be API them I think also there will be API connections to change payouts to notify
connections to change payouts to notify connections to change payouts to notify the affiliate and say hey this subsource
the affiliate and say hey this subsource the affiliate and say hey this subsource is not able to to keep up with this 50
is not able to to keep up with this 50 is not able to to keep up with this 50 EUR CPA we can only afford 40 within 48
EUR CPA we can only afford 40 within 48 EUR CPA we can only afford 40 within 48 hours we will change that but this kind
hours we will change that but this kind hours we will change that but this kind of stuff I think is happening it takes a
of stuff I think is happening it takes a of stuff I think is happening it takes a lot of time for us to make all these
lot of time for us to make all these lot of time for us to make all these changes at the moment manually but I see
changes at the moment manually but I see changes at the moment manually but I see it in the future that this is definitely
it in the future that this is definitely it in the future that this is definitely something that is happening more
something that is happening more something that is happening more automatically and it's happening already
automatically and it's happening already automatically and it's happening already in some companies but it has to be done
in some companies but it has to be done in some companies but it has to be done in the right way I read recently an
in the right way I read recently an in the right way I read recently an article about somebody that was
article about somebody that was article about somebody that was promoting don't even remember what offer
promoting don't even remember what offer promoting don't even remember what offer it was but over the weekend practically
it was but over the weekend practically it was but over the weekend practically this algorithm stopped an offer I think
this algorithm stopped an offer I think this algorithm stopped an offer I think and was not even you cannot stop an
and was not even you cannot stop an and was not even you cannot stop an offer Friday night and on Monday there
offer Friday night and on Monday there offer Friday night and on Monday there they look into it and see there are zero
they look into it and see there are zero they look into it and see there are zero sales so it has to be done in in the
sales so it has to be done in in the sales so it has to be done in in the right way and we will have for sure a
right way and we will have for sure a right way and we will have for sure a year or two more until this is like all
year or two more until this is like all year or two more until this is like all established but I think this is really
established but I think this is really established but I think this is really the future and also what is of course
the future and also what is of course the future and also what is of course the case is that a lot of work that the
the case is that a lot of work that the the case is that a lot of work that the affiliate managers are doing is taking
affiliate managers are doing is taking affiliate managers are doing is taking too long because it's manual offer link
too long because it's manual offer link too long because it's manual offer link creation and so on statistics discussing
creation and so on statistics discussing creation and so on statistics discussing payouts so on you meet that with with
payouts so on you meet that with with payouts so on you meet that with with one click you must have features to to
one click you must have features to to one click you must have features to to find out every detail about the
find out every detail about the find out every detail about the affiliate you have to find problems in
affiliate you have to find problems in affiliate you have to find problems in your system and where you have set the
your system and where you have set the your system and where you have set the wrong payout where you are paying out
wrong payout where you are paying out wrong payout where you are paying out the affiliate more than you are actually
the affiliate more than you are actually the affiliate more than you are actually learning so I think all this kind of
learning so I think all this kind of learning so I think all this kind of stuff will become incredibly important
stuff will become incredibly important stuff will become incredibly important and additionally of course information
and additionally of course information and additionally of course information about the market itself I send the
about the market itself I send the about the market itself I send the Masters in cash every month the
Masters in cash every month the Masters in cash every month the newsletter to the entire field about all
newsletter to the entire field about all newsletter to the entire field about all the changes that are in the market that
the changes that are in the market that the changes that are in the market that can be regulations that can be also
can be regulations that can be also can be regulations that can be also personal movements so somebody that was
personal movements so somebody that was personal movements so somebody that was like a big affiliate manager is moving
like a big affiliate manager is moving like a big affiliate manager is moving somewhere else that can be like
somewhere else that can be like somewhere else that can be like competitors are making promotions
competitors are making promotions competitors are making promotions competitors are closing down products
competitors are closing down products competitors are closing down products and so on and I think based on this
and so on and I think based on this and so on and I think based on this information with your own Intel you can
information with your own Intel you can information with your own Intel you can really find golden situations if you see
really find golden situations if you see really find golden situations if you see that that that you for for f example in our case Poland
you for for f example in our case Poland you for for f example in our case Poland if you see that your polish offer is
if you see that your polish offer is if you see that your polish offer is doing quite okay but not dominating the
doing quite okay but not dominating the doing quite okay but not dominating the market and out of the like a few
market and out of the like a few market and out of the like a few competitors that are stopping this or
competitors that are stopping this or competitors that are stopping this or lowering the payout you know that you're
lowering the payout you know that you're lowering the payout you know that you're out of the s in the King of the Hill
out of the s in the King of the Hill out of the s in the King of the Hill something like this so you can push that
something like this so you can push that something like this so you can push that if you just rely on your own data that
if you just rely on your own data that if you just rely on your own data that will take way longer to realize because
will take way longer to realize because will take way longer to realize because of of the something more more leads
of of the something more more leads of of the something more more leads coming in but if you have this
coming in but if you have this coming in but if you have this information before you can tell your
information before you can tell your information before you can tell your team hey in Poland I think we have there
team hey in Poland I think we have there team hey in Poland I think we have there like a nice chance let's prepare a lead
like a nice chance let's prepare a lead like a nice chance let's prepare a lead rate Let's test it for one week and so
rate Let's test it for one week and so rate Let's test it for one week and so on that's like a lot of um stuff that
on that's like a lot of um stuff that on that's like a lot of um stuff that you have with inside information and
you have with inside information and you have with inside information and outside information and how the outside
outside information and how the outside outside information and how the outside information are blending in all of that
information are blending in all of that information are blending in all of that it's nothing I can at the moment maybe
it's nothing I can at the moment maybe it's nothing I can at the moment maybe you have to invite Chris because he yes
you have to invite Chris because he yes you have to invite Chris because he yes for sure so you yeah I think the three
for sure so you yeah I think the three for sure so you yeah I think the three of us should chat and it's yeah it's
of us should chat and it's yeah it's of us should chat and it's yeah it's funny you mention all these things and
funny you mention all these things and funny you mention all these things and just for contexts we haven't shared with
just for contexts we haven't shared with just for contexts we haven't shared with Stefan our pitch te in business plan so
Stefan our pitch te in business plan so Stefan our pitch te in business plan so we're working on a few of those things
we're working on a few of those things we're working on a few of those things that's good yeah Stefan I want to throw
that's good yeah Stefan I want to throw that's good yeah Stefan I want to throw it back to you thanks for doing this how
it back to you thanks for doing this how it back to you thanks for doing this how can people get a hold of you the best is
can people get a hold of you the best is can people get a hold of you the best is actually to go on any platform and check
actually to go on any platform and check actually to go on any platform and check for AFP it's on Facebook it's on
for AFP it's on Facebook it's on for AFP it's on Facebook it's on Instagram it's on YouTube you can also
Instagram it's on YouTube you can also Instagram it's on YouTube you can also write me an email Stefan at AFP net yeah
write me an email Stefan at AFP net yeah write me an email Stefan at AFP net yeah that's I think the easiest ways to reach
that's I think the easiest ways to reach that's I think the easiest ways to reach out or just watch out for the guy that
out or just watch out for the guy that out or just watch out for the guy that is wearing the most colorful suits on
is wearing the most colorful suits on is wearing the most colorful suits on the conferences because that's also me
the conferences because that's also me the conferences because that's also me but not this time in my unfortunately
but not this time in my unfortunately but not this time in my unfortunately okay no worries that's awesome I'm going
okay no worries that's awesome I'm going okay no worries that's awesome I'm going to put those links in the show notes and
to put those links in the show notes and to put those links in the show notes and we're purple in the conference it's nice
we're purple in the conference it's nice we're purple in the conference it's nice to know that great minds think Al like
to know that great minds think Al like to know that great minds think Al like in terms of how do we stand up from the
in terms of how do we stand up from the in terms of how do we stand up from the crowd stepan thanks a lot for doing this
crowd stepan thanks a lot for doing this crowd stepan thanks a lot for doing this John thank you very much also for this
John thank you very much also for this John thank you very much also for this really great podcast we had together
really great podcast we had together really great podcast we had together very inspiring thank you thank
very inspiring thank you thank very inspiring thank you thank you thank you for tuning in to the
you thank you for tuning in to the you thank you for tuning in to the affiliate bi podcast I'd like to take
affiliate bi podcast I'd like to take affiliate bi podcast I'd like to take this time to ask for a small favor to
this time to ask for a small favor to this time to ask for a small favor to leave a Reading and Review wherever you
leave a Reading and Review wherever you leave a Reading and Review wherever you listen to your podcast that helps us
listen to your podcast that helps us listen to your podcast that helps us expand our reach to rank higher in
expand our reach to rank higher in expand our reach to rank higher in podcast directories and reach more
podcast directories and reach more podcast directories and reach more listeners