Why affiliate sites must give value with Bob Burg

you've got to focus on the value that's you've got to focus on the value that's why John and I and John made up this

why John and I and John made up this why John and I and John made up this saying as he usually does and he he said

saying as he usually does and he he said saying as he usually does and he he said you know money is simply an echo of

you know money is simply an echo of you know money is simply an echo of value right it's the Thunder to values

value right it's the Thunder to values value right it's the Thunder to values lightning and and that really needs

lightning and and that really needs lightning and and that really needs nothing more than understanding that

nothing more than understanding that nothing more than understanding that yeah you must focus on the value you're

yeah you must focus on the value you're yeah you must focus on the value you're providing another person the money you

providing another person the money you providing another person the money you receive is a natural result of that

receive is a natural result of that receive is a natural result of that value you've

value you've value you've provided I'm John Wright and you're

provided I'm John Wright and you're provided I'm John Wright and you're listening to affiliate bi the business

listening to affiliate bi the business listening to affiliate bi the business intelligence and affiliate marketing

intelligence and affiliate marketing intelligence and affiliate marketing podcast brought to you by

podcast brought to you by podcast brought to you by sta welcome to the affiliate bi podcast

sta welcome to the affiliate bi podcast sta welcome to the affiliate bi podcast today we're chatting with Bob berg who

today we're chatting with Bob berg who today we're chatting with Bob berg who is the author of The goger which is a

is the author of The goger which is a is the author of The goger which is a Wall Street Journal and Business Week

Wall Street Journal and Business Week Wall Street Journal and Business Week bestseller with over a million copies

bestseller with over a million copies bestseller with over a million copies and I think he said it's uh closer to

and I think he said it's uh closer to and I think he said it's uh closer to one and a half the book has a solid 4.7

one and a half the book has a solid 4.7 one and a half the book has a solid 4.7 rating on Amazon with over 10,000

rating on Amazon with over 10,000 rating on Amazon with over 10,000 ratings Bob welcome to the show thank

ratings Bob welcome to the show thank ratings Bob welcome to the show thank you John great to be with you so I read

you John great to be with you so I read you John great to be with you so I read the book recently and I'll go into the

the book recently and I'll go into the the book recently and I'll go into the story about how we got connected but I

story about how we got connected but I story about how we got connected but I just want to ask like how did you end up

just want to ask like how did you end up just want to ask like how did you end up in your position where you're a speaker

in your position where you're a speaker in your position where you're a speaker you've written this amazing book did

you've written this amazing book did you've written this amazing book did this come naturally or is this something this come naturally or is this something this come naturally or is this something you've learned over time as far as the

you've learned over time as far as the you've learned over time as far as the go-giver principles and so forth yeah I

go-giver principles and so forth yeah I go-giver principles and so forth yeah I I was very fortunate to grow up with

I was very fortunate to grow up with I was very fortunate to grow up with great parents who really set a fantastic

great parents who really set a fantastic great parents who really set a fantastic example and my co-author John David man

example and my co-author John David man example and my co-author John David man he came from that same type of family so

he came from that same type of family so he came from that same type of family so we both had that advantage of having

we both had that advantage of having we both had that advantage of having great parents who said a wonderful

great parents who said a wonderful great parents who said a wonderful example for us I think as you get older

example for us I think as you get older example for us I think as you get older you go out into the business world you go out into the business world you go out into the business world people do things in certain ways not all

people do things in certain ways not all people do things in certain ways not all of them are congruent with your values

of them are congruent with your values of them are congruent with your values and different things and but I think

and different things and but I think and different things and but I think over time patterns for successful people

over time patterns for successful people over time patterns for successful people and what they do and who they are and

and what they do and who they are and and what they do and who they are and what came to me was that those who were

what came to me was that those who were what came to me was that those who were sustainably financially successful as

sustainably financially successful as sustainably financially successful as well as successful in terms of their

well as successful in terms of their well as successful in terms of their relationships their sense of joy

relationships their sense of joy relationships their sense of joy happiness and so forth they seem to be

happiness and so forth they seem to be happiness and so forth they seem to be the types of people who always had as a

the types of people who always had as a the types of people who always had as a focus bringing immense value to other

focus bringing immense value to other focus bringing immense value to other people not in a self-sacrificial way it

people not in a self-sacrificial way it people not in a self-sacrificial way it wasn't as though they in any way hurt

wasn't as though they in any way hurt wasn't as though they in any way hurt themselves by doing it it was just that

themselves by doing it it was just that themselves by doing it it was just that as part of life their focus was on

as part of life their focus was on as part of life their focus was on bringing joy to others adding value to

bringing joy to others adding value to bringing joy to others adding value to others as business people making sure

others as business people making sure others as business people making sure they were providing not only a product

they were providing not only a product they were providing not only a product and and service that was great but the

and and service that was great but the and and service that was great but the overall overall overall experience so I think that's really how

experience so I think that's really how experience so I think that's really how it it it came about and of course John

it it it came about and of course John it it it came about and of course John and I both are students of success he

and I both are students of success he and I both are students of success he was a very successful entrepreneur and

was a very successful entrepreneur and was a very successful entrepreneur and leader and as a a professional writer

leader and as a a professional writer leader and as a a professional writer for the last 30 years he's had an

for the last 30 years he's had an for the last 30 years he's had an opportunity to interview some of the

opportunity to interview some of the opportunity to interview some of the most successful people in the world as a

most successful people in the world as a most successful people in the world as a speaker for the last 30 years I've been

speaker for the last 30 years I've been speaker for the last 30 years I've been on stage with some of the most and I'm on stage with some of the most and I'm on stage with some of the most and I'm always asking questions and wanting to

always asking questions and wanting to always asking questions and wanting to learn more so we put our heads together

learn more so we put our heads together learn more so we put our heads together with this and that's how we came up with

with this and that's how we came up with with this and that's how we came up with the Five Laws of stratospheric Success

the Five Laws of stratospheric Success the Five Laws of stratospheric Success for the book there's nothing new about

for the book there's nothing new about for the book there's nothing new about it there's nothing that John and I made

it there's nothing that John and I made it there's nothing that John and I made up other than putting it in such a way

up other than putting it in such a way up other than putting it in such a way that was that was familiar to people and

that was that was familiar to people and that was that was familiar to people and easily applicable that's really how it

easily applicable that's really how it easily applicable that's really how it all came about that is cool because I

all came about that is cool because I all came about that is cool because I like to think that I like to study other

like to think that I like to study other like to think that I like to study other people's patterns of of success and try

people's patterns of of success and try people's patterns of of success and try to go what are the things I can learn

to go what are the things I can learn to go what are the things I can learn from other people and personally I'll

from other people and personally I'll from other people and personally I'll I'll be honest I think it's taken me a I'll be honest I think it's taken me a I'll be honest I think it's taken me a long time to learn the principles in

long time to learn the principles in long time to learn the principles in your book and I just feel like in my own

your book and I just feel like in my own your book and I just feel like in my own journey of being in affiliate marketing

journey of being in affiliate marketing journey of being in affiliate marketing for over 20 years and trying lots of

for over 20 years and trying lots of for over 20 years and trying lots of different things it was actually how do

different things it was actually how do different things it was actually how do I make money first it wasn't really the

I make money first it wasn't really the I make money first it wasn't really the opposite of like how do I become useful

opposite of like how do I become useful opposite of like how do I become useful to someone do you think these principles

to someone do you think these principles to someone do you think these principles are just are they always lost upon

are just are they always lost upon are just are they always lost upon people is there going to be a point in people is there going to be a point in people is there going to be a point in time where you think more people get it

time where you think more people get it time where you think more people get it or maybe they just need to be presented

or maybe they just need to be presented or maybe they just need to be presented to your book where they can go maybe

to your book where they can go maybe to your book where they can go maybe there's something to this I think more

there's something to this I think more there's something to this I think more and more people are getting it the

and more people are getting it the and more people are getting it the challenge is when it comes to any kind

challenge is when it comes to any kind challenge is when it comes to any kind of sales is that most people have a

of sales is that most people have a of sales is that most people have a backwards notion of what selling is and

backwards notion of what selling is and backwards notion of what selling is and that's because of what they see on TV

that's because of what they see on TV that's because of what they see on TV and in the movies and perhaps sales

and in the movies and perhaps sales and in the movies and perhaps sales people they've met who didn't represent

people they've met who didn't represent people they've met who didn't represent the profession very well a lot of people

the profession very well a lot of people the profession very well a lot of people think selling is about trying to

think selling is about trying to think selling is about trying to convince somebody to buy something they

convince somebody to buy something they convince somebody to buy something they don't want or need and that first of all

don't want or need and that first of all don't want or need and that first of all that's not selling that's called being a

that's not selling that's called being a that's not selling that's called being a const but the but that's not what

const but the but that's not what const but the but that's not what selling is selling by definition is

selling is selling by definition is selling is selling by definition is simply discovering what the other person

simply discovering what the other person simply discovering what the other person needs wants or desires and helping them

needs wants or desires and helping them needs wants or desires and helping them to get it the interesting thing is when

to get it the interesting thing is when to get it the interesting thing is when people say yeah you've got to put the

people say yeah you've got to put the people say yeah you've got to put the money first other than actually that's

money first other than actually that's money first other than actually that's if if you want to make a lot of money if if you want to make a lot of money if if you want to make a lot of money Mone putting the money first is not the

Mone putting the money first is not the Mone putting the money first is not the way to get there and here's why and I

way to get there and here's why and I way to get there and here's why and I used to say this when I spoke at sales

used to say this when I spoke at sales used to say this when I spoke at sales conferences all over the place I I i'

conferences all over the place I I i' conferences all over the place I I i' begin by saying nobody's going to buy

begin by saying nobody's going to buy begin by saying nobody's going to buy from you because you have a quota to

from you because you have a quota to from you because you have a quota to meet okay they're not going to buy from

meet okay they're not going to buy from meet okay they're not going to buy from you because you have a sales goal or

you because you have a sales goal or you because you have a sales goal or because you need the money or even

because you need the money or even because you need the money or even because you're a nice person they're

because you're a nice person they're because you're a nice person they're going to buy from you only because they

going to buy from you only because they going to buy from you only because they believe that they will be better off by

believe that they will be better off by believe that they will be better off by doing so than by not doing so so with

doing so than by not doing so so with doing so than by not doing so so with that in mind doesn't it make sense that

that in mind doesn't it make sense that that in mind doesn't it make sense that if you want this sale to happen you've

if you want this sale to happen you've if you want this sale to happen you've got to find a way to make their life

got to find a way to make their life got to find a way to make their life better you've got to focus on those

better you've got to focus on those better you've got to focus on those value that's why John and I and John

value that's why John and I and John value that's why John and I and John made up this saying as he usually does

made up this saying as he usually does made up this saying as he usually does and he he said money is simply an echo

and he he said money is simply an echo and he he said money is simply an echo of value right it's the Thunder to

of value right it's the Thunder to of value right it's the Thunder to values lightning and and that really

values lightning and and that really values lightning and and that really means nothing more than understanding

means nothing more than understanding means nothing more than understanding that yeah you must focus on the value

that yeah you must focus on the value that yeah you must focus on the value you're providing another person the

you're providing another person the you're providing another person the money you receive is a natural result of

money you receive is a natural result of money you receive is a natural result of that value you've provided yeah and I

that value you've provided yeah and I that value you've provided yeah and I think and also just relating to my

think and also just relating to my think and also just relating to my experience it's like how do you get to

experience it's like how do you get to experience it's like how do you get to that stage of getting to the sale and

that stage of getting to the sale and that stage of getting to the sale and right before it is trust and I think in

right before it is trust and I think in right before it is trust and I think in order to gain the trust you basically

order to gain the trust you basically order to gain the trust you basically need to be providing value all the time

need to be providing value all the time need to be providing value all the time yeah I couldn't agree with you more and

yeah I couldn't agree with you more and yeah I couldn't agree with you more and it it's really from the from the moment

it it's really from the from the moment it it's really from the from the moment you meet that person whether it's

you meet that person whether it's you meet that person whether it's inbound whether it's outbound whether

inbound whether it's outbound whether inbound whether it's outbound whether it's online in person what what have you

it's online in person what what have you it's online in person what what have you from the moment you meet that person

from the moment you meet that person from the moment you meet that person through the followup and follow through

through the followup and follow through through the followup and follow through the relationship building process the

the relationship building process the the relationship building process the sales process the referral process how

sales process the referral process how sales process the referral process how do you make that person feel at every

do you make that person feel at every do you make that person feel at every single touch point do they feel good

single touch point do they feel good single touch point do they feel good about themselves thus good about the

about themselves thus good about the about themselves thus good about the situation and good about you are you

situation and good about you are you situation and good about you are you inspiring trust are you building that

inspiring trust are you building that inspiring trust are you building that I've said this I and I said this in my

I've said this I and I said this in my I've said this I and I said this in my first book endless referrals it's first book endless referrals it's first book endless referrals it's probably the saying I'm known for if I'm

probably the saying I'm known for if I'm probably the saying I'm known for if I'm known for a saying and that is that all

known for a saying and that is that all known for a saying and that is that all things being equal people will do

things being equal people will do things being equal people will do business with and refer business to

business with and refer business to business with and refer business to those people they know and trust and

those people they know and trust and those people they know and trust and there there's no better faster more

there there's no better faster more there there's no better faster more powerful more effective way to elicit

powerful more effective way to elicit powerful more effective way to elicit those feelings toward you and others

those feelings toward you and others those feelings toward you and others than by genuinely and authentically

than by genuinely and authentically than by genuinely and authentically moving from that I focus or me Focus to

moving from that I focus or me Focus to moving from that I focus or me Focus to that other Focus looking to as Sam one

that other Focus looking to as Sam one that other Focus looking to as Sam one of the mentors and the go-giver advised

of the mentors and the go-giver advised of the mentors and the go-giver advised the prot in the story Joe to make your

the prot in the story Joe to make your the prot in the story Joe to make your win all about the other person's

win all about the other person's win all about the other person's win yeah and then like some ways I've

win yeah and then like some ways I've win yeah and then like some ways I've been trying to earn trust from people by

been trying to earn trust from people by been trying to earn trust from people by sharing stuff on LinkedIn and funny

sharing stuff on LinkedIn and funny sharing stuff on LinkedIn and funny enough I think it was a LinkedIn comment enough I think it was a LinkedIn comment enough I think it was a LinkedIn comment is how we connected where I think

is how we connected where I think is how we connected where I think someone was talking about something and

someone was talking about something and someone was talking about something and maybe they referenced you and then I

maybe they referenced you and then I maybe they referenced you and then I left a comment and then you replied

left a comment and then you replied left a comment and then you replied which I was surprised and it wasn't like

which I was surprised and it wasn't like which I was surprised and it wasn't like a cheap comment like thanks or thanks

a cheap comment like thanks or thanks a cheap comment like thanks or thanks John it was like you actually uh put

John it was like you actually uh put John it was like you actually uh put some some thought into it which made me

some some thought into it which made me some some thought into it which made me go who is this guy and then I looked up

go who is this guy and then I looked up go who is this guy and then I looked up your LinkedIn profile I found there's your LinkedIn profile I found there's your LinkedIn profile I found there's something to it I was like this guy

something to it I was like this guy something to it I was like this guy would be a great person on the podcast

would be a great person on the podcast would be a great person on the podcast so I've done LinkedIn from a maybe a me

so I've done LinkedIn from a maybe a me so I've done LinkedIn from a maybe a me first kind of way where I've learned

first kind of way where I've learned first kind of way where I've learned from people that it's like in order to

from people that it's like in order to from people that it's like in order to get more out of LinkedIn you have to be

get more out of LinkedIn you have to be get more out of LinkedIn you have to be giving and it sounds simple and basic

giving and it sounds simple and basic giving and it sounds simple and basic but I think just like replying to

but I think just like replying to but I think just like replying to comments and not just giving the cheap

comments and not just giving the cheap comments and not just giving the cheap reply but putting a bit of time and

reply but putting a bit of time and reply but putting a bit of time and effort it's like you're saying thank you

effort it's like you're saying thank you effort it's like you're saying thank you to people what would you say to this as

to people what would you say to this as to people what would you say to this as a concept okay so let's go back to

a concept okay so let's go back to a concept okay so let's go back to something you said that was that you

something you said that was that you something you said that was that you think you'd been doing it from I think

think you'd been doing it from I think think you'd been doing it from I think you said your reasons first or your

you said your reasons first or your you said your reasons first or your point first but here's the thing this is

point first but here's the thing this is point first but here's the thing this is life in order to benefit yourself you've

life in order to benefit yourself you've life in order to benefit yourself you've got to benefit others Ralph Waldo

got to benefit others Ralph Waldo got to benefit others Ralph Waldo Emerson the Great American poet said

Emerson the Great American poet said Emerson the Great American poet said this back in the the mid 19th century

this back in the the mid 19th century this back in the the mid 19th century that it's one of the most beautiful

that it's one of the most beautiful that it's one of the most beautiful aspects of Life terms of compensation

aspects of Life terms of compensation aspects of Life terms of compensation that you can't do something for other

that you can't do something for other that you can't do something for other without it coming back to you now it without it coming back to you now it without it coming back to you now it doesn't always happen directly but

doesn't always happen directly but doesn't always happen directly but here's the key it's not why you do it

here's the key it's not why you do it here's the key it's not why you do it it's the result of doing it and I have

it's the result of doing it and I have it's the result of doing it and I have no doubt John that you want to add value

no doubt John that you want to add value no doubt John that you want to add value to people's lives the fact that you know

to people's lives the fact that you know to people's lives the fact that you know that by doing that it's also going to

that by doing that it's also going to that by doing that it's also going to come back to help you there's nothing

come back to help you there's nothing come back to help you there's nothing wrong with that and this is The Duality

wrong with that and this is The Duality wrong with that and this is The Duality that John and I talk about the the

that John and I talk about the the that John and I talk about the the either or what we call the false dilemma

either or what we call the false dilemma either or what we call the false dilemma the unnecessary use of the word or okay

the unnecessary use of the word or okay the unnecessary use of the word or okay I'm either a good good kind giving

I'm either a good good kind giving I'm either a good good kind giving person or I'm just some person who just

person or I'm just some person who just person or I'm just some person who just has it in for myself no it's actually

has it in for myself no it's actually has it in for myself no it's actually both it's like breathing out and

both it's like breathing out and both it's like breathing out and breathing in you can't do one or the

breathing in you can't do one or the breathing in you can't do one or the other you've got to do both now the the

other you've got to do both now the the other you've got to do both now the the best thing is that when you give value

best thing is that when you give value best thing is that when you give value to others because it's something you

to others because it's something you to others because it's something you really enjoy doing wonderful you give

really enjoy doing wonderful you give really enjoy doing wonderful you give without attachment to the results

without attachment to the results without attachment to the results understanding that the more seeds of understanding that the more seeds of understanding that the more seeds of Good Will of great will that you plant

Good Will of great will that you plant Good Will of great will that you plant you're going to create that benevolent

you're going to create that benevolent you're going to create that benevolent con text for success for yourself but

con text for success for yourself but con text for success for yourself but even if a person does it because they

even if a person does it because they even if a person does it because they feel well they're going to benefit from

feel well they're going to benefit from feel well they're going to benefit from it it's okay okay I don't want people to

it it's okay okay I don't want people to it it's okay okay I don't want people to be too hard on themselves the fact is

be too hard on themselves the fact is be too hard on themselves the fact is once you start doing it it feels so good

once you start doing it it feels so good once you start doing it it feels so good to do that right that it becomes just a

to do that right that it becomes just a to do that right that it becomes just a natural part of you and you start doing

natural part of you and you start doing natural part of you and you start doing that just because it's who you are and

that just because it's who you are and that just because it's who you are and because it's who you are it's what you

because it's who you are it's what you because it's who you are it's what you do and then the results come back to you

do and then the results come back to you do and then the results come back to you I I think what you're doing is great

I I think what you're doing is great I I think what you're doing is great when I comment I do so for one reason

when I comment I do so for one reason when I comment I do so for one reason it's because I have gratitude for it's because I have gratitude for it's because I have gratitude for somebody who says something nice or has

somebody who says something nice or has somebody who says something nice or has a comment or whatever people said

a comment or whatever people said a comment or whatever people said doesn't it take a lot of time yeah it doesn't it take a lot of time yeah it doesn't it take a lot of time yeah it does but you know what it's something I

does but you know what it's something I does but you know what it's something I hold as a high value thanking people who

hold as a high value thanking people who hold as a high value thanking people who have now does it come back to me uh it

have now does it come back to me uh it have now does it come back to me uh it does I'm sure it does okay but that's

does I'm sure it does okay but that's does I'm sure it does okay but that's not why I do it but even if it was

not why I do it but even if it was not why I do it but even if it was that's okay as well so I just don't want

that's okay as well so I just don't want that's okay as well so I just don't want people to be too hard on themselves do

people to be too hard on themselves do people to be too hard on themselves do the right thing and when you do the

the right thing and when you do the the right thing and when you do the right thing enough times good things are

right thing enough times good things are right thing enough times good things are going to come back and you're going to going to come back and you're going to going to come back and you're going to start to enjoy the fact just that you're

start to enjoy the fact just that you're start to enjoy the fact just that you're doing the right thing yeah I allude to

doing the right thing yeah I allude to doing the right thing yeah I allude to sometimes there's nothing wrong with sometimes there's nothing wrong with sometimes there's nothing wrong with doing the right thing for the wrong doing the right thing for the wrong doing the right thing for the wrong reason the wrong reason is I'm hoping

reason the wrong reason is I'm hoping reason the wrong reason is I'm hoping something comes back doing the right

something comes back doing the right something comes back doing the right thing regardless exactly all right so

thing regardless exactly all right so thing regardless exactly all right so flipping this on its head in the past I

flipping this on its head in the past I flipping this on its head in the past I used to do affiliate coaching where I'd

used to do affiliate coaching where I'd used to do affiliate coaching where I'd help people and it was a free service

help people and it was a free service help people and it was a free service but my monetization of this was I hope

but my monetization of this was I hope but my monetization of this was I hope that the Affiliates would click on links

that the Affiliates would click on links that the Affiliates would click on links to join affiliate programs right get 5%

to join affiliate programs right get 5% to join affiliate programs right get 5% Commission on average but this never

Commission on average but this never Commission on average but this never came out of their pocket and I stopped

came out of their pocket and I stopped came out of their pocket and I stopped doing coaching where I had one client

doing coaching where I had one client doing coaching where I had one client that this worked out well for and that

that this worked out well for and that that this worked out well for and that turned into a lifelong really good

turned into a lifelong really good turned into a lifelong really good friendship on the other end I had

friendship on the other end I had friendship on the other end I had probably the equivalent of three to four probably the equivalent of three to four probably the equivalent of three to four people that once they got five 10 hours

people that once they got five 10 hours people that once they got five 10 hours of my time they said why should I click

of my time they said why should I click of my time they said why should I click on these links I said we agreed to do

on these links I said we agreed to do on these links I said we agreed to do this and it's why I gave you help and

this and it's why I gave you help and this and it's why I gave you help and some of these Affiliates went on to make some of these Affiliates went on to make some of these Affiliates went on to make more money but maybe like I don't regret

more money but maybe like I don't regret more money but maybe like I don't regret doing it but I do have this small kind

doing it but I do have this small kind doing it but I do have this small kind of Grudge where it's like that wasted a

of Grudge where it's like that wasted a of Grudge where it's like that wasted a lot of time maybe I should have been

lot of time maybe I should have been lot of time maybe I should have been more en forceful on my monetization or a

more en forceful on my monetization or a more en forceful on my monetization or a contract what would you say to people

contract what would you say to people contract what would you say to people that maybe have a fear of doing the

that maybe have a fear of doing the that maybe have a fear of doing the right thing and worrying that someone's right thing and worrying that someone's right thing and worrying that someone's just going to take advantage of them

just going to take advantage of them just going to take advantage of them there's nothing about being a go-giver

there's nothing about being a go-giver there's nothing about being a go-giver that is congruent with being a doormat

that is congruent with being a doormat that is congruent with being a doormat or a martyr or self-sacrificial okay so

or a martyr or self-sacrificial okay so or a martyr or self-sacrificial okay so if something is part of your business

if something is part of your business if something is part of your business strategy okay that in other words you

strategy okay that in other words you strategy okay that in other words you are giving them this time this coaching

are giving them this time this coaching are giving them this time this coaching and the reason is when they start doing

and the reason is when they start doing and the reason is when they start doing this they're going to utilize your links

this they're going to utilize your links this they're going to utilize your links and your that should be part of the

and your that should be part of the and your that should be part of the agreement and that should be part of a agreement and that should be part of a agreement and that should be part of a written agreement and written agreements

written agreement and written agreements written agreement and written agreements aren't because you don't trust each aren't because you don't trust each aren't because you don't trust each other written Agreements are for expect

other written Agreements are for expect other written Agreements are for expect to set expectations that people

to set expectations that people to set expectations that people understand so that once you come back

understand so that once you come back understand so that once you come back once there's somebody forgets you can

once there's somebody forgets you can once there's somebody forgets you can politely and tactfully bring them back

politely and tactfully bring them back politely and tactfully bring them back to that and so I believe what we agreed

to that and so I believe what we agreed to that and so I believe what we agreed to is now what I find in life is most

to is now what I find in life is most to is now what I find in life is most people aren't going to take advantage of

people aren't going to take advantage of people aren't going to take advantage of you especially when they know that it's

you especially when they know that it's you especially when they know that it's there's an expectation in terms of a an

there's an expectation in terms of a an there's an expectation in terms of a an agreement okay but some people will you

agreement okay but some people will you agreement okay but some people will you just can't help that that is part of

just can't help that that is part of just can't help that that is part of life it's going to happen but I find

life it's going to happen but I find life it's going to happen but I find that if you are if you are doing things

that if you are if you are doing things that if you are if you are doing things with others and they understand from the

with others and they understand from the with others and they understand from the get-go what is expected most people

get-go what is expected most people get-go what is expected most people aren't going to take advantage like that

aren't going to take advantage like that aren't going to take advantage like that yeah and to look back in time I don't

yeah and to look back in time I don't yeah and to look back in time I don't regret it too much in the fact that we

regret it too much in the fact that we regret it too much in the fact that we now have software that helps Affiliates

now have software that helps Affiliates now have software that helps Affiliates and I think my coaching background helps

and I think my coaching background helps and I think my coaching background helps because I now use that as who am I in

because I now use that as who am I in because I now use that as who am I in relation to being an industry exactly

relation to being an industry exactly relation to being an industry exactly yeah it helped you in the way in that

yeah it helped you in the way in that yeah it helped you in the way in that way as well but yeah but we don't we

way as well but yeah but we don't we way as well but yeah but we don't we don't like for people to take advantage

don't like for people to take advantage don't like for people to take advantage of it's not that's not nice either

of it's not that's not nice either of it's not that's not nice either so I'm spinning it around to make it so

so I'm spinning it around to make it so so I'm spinning it around to make it so it's a one of many so it's if I am going

it's a one of many so it's if I am going it's a one of many so it's if I am going to give you help I'll put this on to give you help I'll put this on to give you help I'll put this on YouTube so if you're not going to say

YouTube so if you're not going to say YouTube so if you're not going to say thanks in any way other than a like

thanks in any way other than a like thanks in any way other than a like likes are still like transfer into a

likes are still like transfer into a likes are still like transfer into a form of equity but if it helps other

form of equity but if it helps other form of equity but if it helps other people it's I'm expanding the giving

people it's I'm expanding the giving people it's I'm expanding the giving part the big thing is this John if

part the big thing is this John if part the big thing is this John if you're doing something where there is an

you're doing something where there is an you're doing something where there is an expectation of return in some way which

expectation of return in some way which expectation of return in some way which is what business is a lot when you are

is what business is a lot when you are is what business is a lot when you are providing value to somebody you are they

providing value to somebody you are they providing value to somebody you are they are paying you for the if there's an

are paying you for the if there's an are paying you for the if there's an expectation of it as part of the

expectation of it as part of the expectation of it as part of the business model it should be in writing

business model it should be in writing business model it should be in writing and it should be clear to all to all

and it should be clear to all to all and it should be clear to all to all parties if it's something where you're

parties if it's something where you're parties if it's something where you're just giving some help to someone because

just giving some help to someone because just giving some help to someone because that's just what you doing lots of that's just what you doing lots of that's just what you doing lots of different thing you do it with no

different thing you do it with no different thing you do it with no attachment to what the results are in

attachment to what the results are in attachment to what the results are in that way and good things can happen from

that way and good things can happen from that way and good things can happen from it but you're doing it just cuz you're it but you're doing it just cuz you're it but you're doing it just cuz you're doing it but being a go-giver doesn't in

doing it but being a go-giver doesn't in doing it but being a go-giver doesn't in any way mean you don't have a business

any way mean you don't have a business any way mean you don't have a business model that you're working from yeah so

model that you're working from yeah so model that you're working from yeah so the next question I don't know if I'm the next question I don't know if I'm the next question I don't know if I'm going to word this properly but it's going to word this properly but it's going to word this properly but it's more of a story and comment where in my

more of a story and comment where in my more of a story and comment where in my past 20 years I've been in affiliate past 20 years I've been in affiliate past 20 years I've been in affiliate marketing and I've never really felt

marketing and I've never really felt marketing and I've never really felt passionate about what I've been working passionate about what I've been working passionate about what I've been working on it's I'm trying to make money so I'm

on it's I'm trying to make money so I'm on it's I'm trying to make money so I'm building a product and I'm expecting

building a product and I'm expecting building a product and I'm expecting people just to click on links and

people just to click on links and people just to click on links and everything would be great but I found in

everything would be great but I found in everything would be great but I found in my personal Journey that when I started

my personal Journey that when I started my personal Journey that when I started deciding to build software for deciding to build software for deciding to build software for Affiliates like I went into that

Affiliates like I went into that Affiliates like I went into that coaching thing where wait a minute coaching thing where wait a minute coaching thing where wait a minute there's a problem that needs to be there's a problem that needs to be there's a problem that needs to be solved I'm handing this over to

solved I'm handing this over to solved I'm handing this over to affiliate so I'm now basically becoming

affiliate so I'm now basically becoming affiliate so I'm now basically becoming like their servant in that regard and

like their servant in that regard and like their servant in that regard and the deeper I've gone into this I don't

the deeper I've gone into this I don't the deeper I've gone into this I don't know if you want to call it a rabbit know if you want to call it a rabbit know if you want to call it a rabbit hole I just found it more fulfilling hey

hole I just found it more fulfilling hey hole I just found it more fulfilling hey like these people are super excited that

like these people are super excited that like these people are super excited that we're building the software and I said

we're building the software and I said we're building the software and I said I'm now not competing in their space I'm

I'm now not competing in their space I'm I'm now not competing in their space I'm now helping them get to the next level

now helping them get to the next level now helping them get to the next level yeah it's just it's been been an yeah it's just it's been been an yeah it's just it's been been an interesting journey of discovering it

interesting journey of discovering it interesting journey of discovering it and yeah I don't know how else people

and yeah I don't know how else people and yeah I don't know how else people can Discover it I don't know if if I

can Discover it I don't know if if I can Discover it I don't know if if I would ever would have read your book and

would ever would have read your book and would ever would have read your book and said I know exactly what to do I'm going

said I know exactly what to do I'm going said I know exactly what to do I'm going to go apply these principles

to go apply these principles to go apply these principles immediately well thank you I appreciate

immediately well thank you I appreciate immediately well thank you I appreciate you saying that and I think all things

you saying that and I think all things you saying that and I think all things being equal it's always great to to be

being equal it's always great to to be being equal it's always great to to be doing something that you love that

doing something that you love that doing something that you love that you're passionate about it's so funny

you're passionate about it's so funny you're passionate about it's so funny because that there's been a discussion

because that there's been a discussion because that there's been a discussion about this over the years it's shifted

about this over the years it's shifted about this over the years it's shifted in a way where people used to just go

in a way where people used to just go in a way where people used to just go with your passion Follow Your Passion

with your passion Follow Your Passion with your passion Follow Your Passion the money will come and then you had

the money will come and then you had the money will come and then you had another group of people who said who another group of people who said who another group of people who said who started to say in the last few years started to say in the last few years started to say in the last few years forget about your passion just do the

forget about your passion just do the forget about your passion just do the work and you'll get the passion don't work and you'll get the passion don't work and you'll get the passion don't worry about your passion just here's the

worry about your passion just here's the worry about your passion just here's the thing I think both are incomplete so the

thing I think both are incomplete so the thing I think both are incomplete so the first one where it says just do what you

first one where it says just do what you first one where it says just do what you love follow your passion and the money

love follow your passion and the money love follow your passion and the money will come it's not that it's not true

will come it's not that it's not true will come it's not that it's not true but it's incomplete okay because to me

but it's incomplete okay because to me but it's incomplete okay because to me it's great to be passionate about

it's great to be passionate about it's great to be passionate about something why given the choice why

something why given the choice why something why given the choice why wouldn't you want to do something you're

wouldn't you want to do something you're wouldn't you want to do something you're passionate about but you also have to be

passionate about but you also have to be passionate about but you also have to be very good at it which which often is

very good at it which which often is very good at it which which often is typically when we are passionate about

typically when we are passionate about typically when we are passionate about something we're usually good at it but something we're usually good at it but something we're usually good at it but then there's a third part this is also

then there's a third part this is also then there's a third part this is also important there's got to be a market for

important there's got to be a market for important there's got to be a market for it you've got to be to sell this product

it you've got to be to sell this product it you've got to be to sell this product or service or thing that you're or service or thing that you're or service or thing that you're passionate about and that's where the

passionate about and that's where the passionate about and that's where the follow your passion and the money will follow your passion and the money will follow your passion and the money will come this is the the boat it's you've

come this is the the boat it's you've come this is the the boat it's you've got to be able to either know there's a got to be able to either know there's a got to be able to either know there's a market for it or there's one that you

market for it or there's one that you market for it or there's one that you are committed enough to develop or

are committed enough to develop or are committed enough to develop or whatever and as entrepreneurs we take

whatever and as entrepreneurs we take whatever and as entrepreneurs we take chances the hopefully good risks but but

chances the hopefully good risks but but chances the hopefully good risks but but RIS but all that depends but then when

RIS but all that depends but then when RIS but all that depends but then when people say forget about your passion

people say forget about your passion people say forget about your passion that's not what it's about just do the

that's not what it's about just do the that's not what it's about just do the work that's tough that's tough to really

work that's tough that's tough to really work that's tough that's tough to really do and when you hear people the the the

do and when you hear people the the the do and when you hear people the the the wealthiest people around are the ones

wealthiest people around are the ones wealthiest people around are the ones who will tell you try to do something

who will tell you try to do something who will tell you try to do something you're passionate about because it's

you're passionate about because it's you're passionate about because it's simply easier to do all the work it

simply easier to do all the work it simply easier to do all the work it takes to really make it big in business

takes to really make it big in business takes to really make it big in business to me again it goes back to all things

to me again it goes back to all things to me again it goes back to all things being equal because not everyone has the being equal because not everyone has the being equal because not everyone has the opportunity to be able to do what

opportunity to be able to do what opportunity to be able to do what they're passionate about but if you

they're passionate about but if you they're passionate about but if you possibly can and you can make a great

possibly can and you can make a great possibly can and you can make a great living from doing something you're

living from doing something you're living from doing something you're passionate about

passionate about passionate about absolutely yeah it it made me think like

absolutely yeah it it made me think like absolutely yeah it it made me think like I had these thoughts even before I read

I had these thoughts even before I read I had these thoughts even before I read your book and I read another book it's

your book and I read another book it's your book and I read another book it's um something about Babylon it was like

um something about Babylon it was like um something about Babylon it was like the stories have the richest man in

the stories have the richest man in the stories have the richest man in Babylon that one yeah James Classen yeah

Babylon that one yeah James Classen yeah Babylon that one yeah James Classen yeah that's a great That's a classic yeah so

that's a great That's a classic yeah so that's a great That's a classic yeah so before reading your book it's I've been

before reading your book it's I've been before reading your book it's I've been thinking over years about going like I I

thinking over years about going like I I thinking over years about going like I I lived in a small town for a couple years

lived in a small town for a couple years lived in a small town for a couple years and I just felt like all these people in

and I just felt like all these people in and I just felt like all these people in small towns are looking for jobs and my

small towns are looking for jobs and my small towns are looking for jobs and my whole life has been work online

whole life has been work online whole life has been work online freelancing like doing freelancing work

freelancing like doing freelancing work freelancing like doing freelancing work or hiring Freelancers and I just think

or hiring Freelancers and I just think or hiring Freelancers and I just think there's an abundance of work whether

there's an abundance of work whether there's an abundance of work whether it's affiliate marketing or or other

it's affiliate marketing or or other it's affiliate marketing or or other things and I just felt there's like a

things and I just felt there's like a things and I just felt there's like a lack of Education of trying to help

lack of Education of trying to help lack of Education of trying to help people go hey you can learn these skills

people go hey you can learn these skills people go hey you can learn these skills of SEO and of course there's no shortage

of SEO and of course there's no shortage of SEO and of course there's no shortage of SEO courses but I thought about an

of SEO courses but I thought about an of SEO courses but I thought about an idea about why not just do this as a

idea about why not just do this as a idea about why not just do this as a volunteer and after reading your book I

volunteer and after reading your book I volunteer and after reading your book I don't even have a thought process of

don't even have a thought process of don't even have a thought process of what's something that other end of that

what's something that other end of that what's something that other end of that from a monetization point of view it's

from a monetization point of view it's from a monetization point of view it's the more I started giving in the last

the more I started giving in the last the more I started giving in the last couple years I did a podcast I've got a

couple years I did a podcast I've got a couple years I did a podcast I've got a newsletter I'm just trying to spit out

newsletter I'm just trying to spit out newsletter I'm just trying to spit out useful information and stuff I'm

useful information and stuff I'm useful information and stuff I'm passionate about yeah I don't know if passionate about yeah I don't know if passionate about yeah I don't know if it's really a question I'm sure you'd

it's really a question I'm sure you'd it's really a question I'm sure you'd probably encourage me to say a go I

probably encourage me to say a go I probably encourage me to say a go I would say sure but also try to find a

would say sure but also try to find a would say sure but also try to find a way to to monetize it okay because again

way to to monetize it okay because again way to to monetize it okay because again you want to when you're giving Great

you want to when you're giving Great you want to when you're giving Great Value when you can monetize that it's

Value when you can monetize that it's Value when you can monetize that it's the best of both worlds like it's

the best of both worlds like it's the best of both worlds like it's breathing out and breathing in it's not breathing out and breathing in it's not breathing out and breathing in it's not one or the other now if you find it

one or the other now if you find it one or the other now if you find it something that you can't monetize but

something that you can't monetize but something that you can't monetize but you just take great pleasure and joy in

you just take great pleasure and joy in you just take great pleasure and joy in doing it then that's fine too is as long

doing it then that's fine too is as long doing it then that's fine too is as long as you're doing it because it brings you

as you're doing it because it brings you as you're doing it because it brings you Joy but the best of all world is do

Joy but the best of all world is do Joy but the best of all world is do something that brings you Joy and that

something that brings you Joy and that something that brings you Joy and that you're able to really monetize yeah I

you're able to really monetize yeah I you're able to really monetize yeah I don't have a concern that I wouldn't be

don't have a concern that I wouldn't be don't have a concern that I wouldn't be able to monetize this it's just that I

able to monetize this it's just that I able to monetize this it's just that I don't think I'm necessarily going to be

don't think I'm necessarily going to be don't think I'm necessarily going to be creating courses and going okay I'm creating courses and going okay I'm creating courses and going okay I'm going to targetless Market it does have

going to targetless Market it does have going to targetless Market it does have an indirect benefit that could actually

an indirect benefit that could actually an indirect benefit that could actually go back to our software company but I'm

go back to our software company but I'm go back to our software company but I'm not even thinking about this I'm just not even thinking about this I'm just not even thinking about this I'm just thinking hey it'd be really cool to do

thinking hey it'd be really cool to do thinking hey it'd be really cool to do this because I have helped small

this because I have helped small this because I have helped small business owners in the past where it's

business owners in the past where it's business owners in the past where it's like hey I need a bit of help and it's

like hey I need a bit of help and it's like hey I need a bit of help and it's just give them an hour and then that's

just give them an hour and then that's just give them an hour and then that's great but that's fine because here's the

great but that's fine because here's the great but that's fine because here's the thing John that you're doing something

thing John that you're doing something thing John that you're doing something that is congruent with your personal

that is congruent with your personal that is congruent with your personal values right so it's bringing you Joy by

values right so it's bringing you Joy by values right so it's bringing you Joy by doing it and that's a form of payment

doing it and that's a form of payment doing it and that's a form of payment too yeah and then it's weird because I

too yeah and then it's weird because I too yeah and then it's weird because I think we live in a world where think we live in a world where think we live in a world where everyone's trying to measure stuff and everyone's trying to measure stuff and everyone's trying to measure stuff and it's like how are you measuring Joy but

it's like how are you measuring Joy but it's like how are you measuring Joy but the last question I have for every guess

the last question I have for every guess the last question I have for every guess is what do you see of the future of

is what do you see of the future of is what do you see of the future of affiliate marketing as it intersects

affiliate marketing as it intersects affiliate marketing as it intersects with business intelligence and your go

with business intelligence and your go with business intelligence and your go here in this immeasurable spot and

here in this immeasurable spot and here in this immeasurable spot and you'll end up with actual results that

you'll end up with actual results that you'll end up with actual results that you can

you can you can measure yeah without certainly me not

measure yeah without certainly me not measure yeah without certainly me not being an expert in affiliate marketing

being an expert in affiliate marketing being an expert in affiliate marketing it's it's not for me to make any kind of

it's it's not for me to make any kind of it's it's not for me to make any kind of sayings that are that anyone should take

sayings that are that anyone should take sayings that are that anyone should take seriously but again I'm going to say

seriously but again I'm going to say seriously but again I'm going to say like anything else if it's something

like anything else if it's something like anything else if it's something that brings value to the

that brings value to the that brings value to the marketplace then it's

marketplace then it's marketplace then it's great I think that's insanely

great I think that's insanely great I think that's insanely understated like back in the day like

understated like back in the day like understated like back in the day like probably in the last 10 years you'd be probably in the last 10 years you'd be probably in the last 10 years you'd be able to build affiliate sites without

able to build affiliate sites without able to build affiliate sites without actually having to add value you're just actually having to add value you're just actually having to add value you're just creating content Google understands his

creating content Google understands his creating content Google understands his content you get your rankings then you

content you get your rankings then you content you get your rankings then you get your money but I think Google has

get your money but I think Google has get your money but I think Google has actually changed the game where they're

actually changed the game where they're actually changed the game where they're basically penalizing sites that are just

basically penalizing sites that are just basically penalizing sites that are just information and I think your core

information and I think your core information and I think your core message is actually becoming stronger

message is actually becoming stronger message is actually becoming stronger but my job is to see if I can actually

but my job is to see if I can actually but my job is to see if I can actually connect the dots and say hey find your

connect the dots and say hey find your connect the dots and say hey find your book and I actually think that more

book and I actually think that more book and I actually think that more people should start thinking about the

people should start thinking about the people should start thinking about the other end of the user the most

other end of the user the most other end of the user the most successful Affiliates I know today

successful Affiliates I know today successful Affiliates I know today actually have gone in that direction and

actually have gone in that direction and actually have gone in that direction and it's everyone's looking at them going it's everyone's looking at them going it's everyone's looking at them going why are they so good and it's I have a

why are they so good and it's I have a why are they so good and it's I have a lot of friends that they're struggling lot of friends that they're struggling lot of friends that they're struggling to get to that next level and it's it

to get to that next level and it's it to get to that next level and it's it all comes back to Value wow powerful Bob

all comes back to Value wow powerful Bob all comes back to Value wow powerful Bob thank you so much for doing this it's thank you so much for doing this it's thank you so much for doing this it's really cool chatting with you and like I

really cool chatting with you and like I really cool chatting with you and like I said I just digested your book very

said I just digested your book very said I just digested your book very quickly the last couple weeks and it

quickly the last couple weeks and it quickly the last couple weeks and it just makes me feel good that my personal

just makes me feel good that my personal just makes me feel good that my personal journey of just giving more stuff going

journey of just giving more stuff going journey of just giving more stuff going on video doing a podcast it's brought

on video doing a podcast it's brought on video doing a podcast it's brought immense value in return I had no idea

immense value in return I had no idea immense value in return I had no idea what I was doing I was like look my go

what I was doing I was like look my go what I was doing I was like look my go to market is just doing absolutely

to market is just doing absolutely to market is just doing absolutely terrible results right now I'll try

terrible results right now I'll try terrible results right now I'll try anything so I gave it a go and yeah it's

anything so I gave it a go and yeah it's anything so I gave it a go and yeah it's I think you understand what it has done

I think you understand what it has done I think you understand what it has done for you what it's done for people that

for you what it's done for people that for you what it's done for people that are read your book and applied it I just

are read your book and applied it I just are read your book and applied it I just want to say without even reading your

want to say without even reading your want to say without even reading your book I've applied these principles and

book I've applied these principles and book I've applied these principles and it's real thank you John great to be

it's real thank you John great to be it's real thank you John great to be with you wish you best and continued

with you wish you best and continued with you wish you best and continued success thank

success thank success thank you thank you for tuning in to the

you thank you for tuning in to the you thank you for tuning in to the affiliate bi podcast I'd like to take

affiliate bi podcast I'd like to take affiliate bi podcast I'd like to take this time to ask for a small favor to

this time to ask for a small favor to this time to ask for a small favor to leave a raing and review wherever you

leave a raing and review wherever you leave a raing and review wherever you listen to your podcast that helps us

listen to your podcast that helps us listen to your podcast that helps us expand our reach to rank higher in

expand our reach to rank higher in expand our reach to rank higher in podcast directories and reach more

podcast directories and reach more podcast directories and reach more listeners