Short-form podcasting for affiliates

Show: Revenue Optimization with StatsDrone
Episode: Short-form podcasting for affiliates
Host: John Wright
Published: Tue, 31 Dec 2024 12:45:00 +0000
Duration: 5:16

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[00:00:00] John Wright: I'm John Wright and you're listening to Affiliate BI, the business intelligence and affiliate marketing podcast brought to you by Stavstrone. Welcome to the Affiliate BI podcast. Today, I'm going to chat about short form podcasts or podcasting. I just did a quick bit of research and Google's basically telling me that these are known as mini podcasts, pocket podcasts or micro podcasts. I'm just going to simply call it short form because it's basically the opposite of what I normally do, which is long form podcast that can be minimum 20 minutes and go up to an hour.

[00:00:39] John Wright: Short form is typically less than 20 minutes and I'm going to give a bit of insights about why I think short form is going to be probably a bit more powerful of a channel. For some reason, I don't see a lot of people doing short form and I think it's one of the easiest things to do. Think about this episode or my ability just to grab my phone and say, I'm just going to record for five minutes and talk about a topic that's top of mind and relevant for the current time and you're going to be able to get this done in a short period of time. Now, the most important thing that I've noticed is that when you look at, when I go through Spotify

[00:01:19] John Wright: and I follow, let's say 20 to 40 different people or companies for podcasts, the ones that are top of mind are usually the ones that post more frequently and it doesn't matter if it's a five minute podcast or a one hour podcast. The fact that they're even posting means that they're just going to be naturally top of the feed. So there's two podcasts I follow that are always in my feed constantly. The first one is actually not long form. It is, it's the 20 VC podcast. It's actually super long form, but the guy, Harry Stebbings, he just publishes like a madman.

[00:01:58] John Wright: I think he's doing minimum three podcasts per week. He's chosen to do not only long form, but long form and more frequent. So it's just not like once a week. He's gone all in and just basically said, I'm going to do this way more frequently. So I constantly see his podcast show up all the time and it's not easy to kind of replicate what he does because it's just, it's high value all the time. He stands out better than anyone else. But the one that I've been paying attention to for over a year is the AI chat podcast by Jaden Schafer.

[00:02:35] John Wright: It goes without saying the topic is about AI, but his stuff is super easy to digest. It is basically average of 10 minutes, probably less. It can be five minutes, but the guy has an insane following and he's constant top of mind. So every time I'm going through my phone and saying, okay, what am I going to listen to for today? I always have him as an option. And he's always covering different topics. So it's kind of like, if I can't figure out what I want to do, like sometimes I'm going to the grocery store, I just want a 10, 15, 20 minute podcast. I don't really want like the one hour plus ones. If I'm going for a longer drive,

[00:03:13] John Wright: then that's when I'll do those things. Or if I'm going for a walk and I want to listen to a podcast, those are the times in which I'm saying, you know what? I'm actively choosing something longer. But at the end of the day, when you have the short form podcast, it can be a bit more powerful. I think this is going to be something that some people could tap into for 2025. It's just not just short form podcast, but pick a topic, pick a niche or niche, and basically say, hey, I'm going to exploit this algorithm because still, I don't think enough people are doing podcasts today as much as everyone thinks this is a saturated space.

[00:03:51] John Wright: And I think short form is going to be a really easy hack.

[00:03:55] John Wright: And maybe at some point, Spotify is going to change their algorithm or make it. So it's like, hey, can I filter and say, I just want the short form, I want the long form. Tell me what I want today, rather than people kind of hacking the system and going, hey, I'm going to publish once per day, just for the sake of getting a post out. And we know those things are part of ranking, but more importantly, it's how to stay top of mind all the time. So hopefully that was helpful. I think just doing a short form podcast is one of the easiest things anyone can do. I mean, yeah, just to record yourself for five, 10 minutes, whether you're doing an interview or just saying, hey,

[00:04:32] John Wright: I'm just going to hit record and see what I get. I think this is the best way of getting to be top of mind and producing content that is kind of like, whether it's evergreen or current events, it doesn't matter. It's an ability to rank and it's ability to take advantage of a system that is, I'm still going to say, it's far from saturated. Thank you for tuning in to the affiliate BI podcast. I'd like to take this time to ask for small favor, to leave a rating and review wherever you listen to your podcast. That helps us expand our reach

[00:05:11] John Wright: to rank higher in podcast directories and reach more listeners.