Strategic Communications for Affiliate Success with Vlad Ghilien

Speaking of of people feeling Speaking of of people feeling uncomfortable, I don't know. I think

uncomfortable, I don't know. I think uncomfortable, I don't know. I think that it has to do with some with a

that it has to do with some with a that it has to do with some with a mental approach to pressure cuz feeling

mental approach to pressure cuz feeling mental approach to pressure cuz feeling uncomfortable is is a kind of pressure,

uncomfortable is is a kind of pressure, uncomfortable is is a kind of pressure, right? But once you realize that pretty

right? But once you realize that pretty right? But once you realize that pretty much all pressure is good for you in

much all pressure is good for you in much all pressure is good for you in your life cuz you get to overcome it and

your life cuz you get to overcome it and your life cuz you get to overcome it and then learn something and succeed in

then learn something and succeed in then learn something and succeed in things you weren't even expecting

things you weren't even expecting things you weren't even expecting yourself to succeed. is I've just

yourself to succeed. is I've just yourself to succeed. is I've just achieved another level. Achievement

achieved another level. Achievement achieved another level. Achievement unlocked. unlocked. unlocked. >> I'm John Wright and you're listening to

>> I'm John Wright and you're listening to >> I'm John Wright and you're listening to AffiliateBI, the business intelligence

AffiliateBI, the business intelligence AffiliateBI, the business intelligence and affiliate marketing podcast brought

and affiliate marketing podcast brought and affiliate marketing podcast brought to you by Snapstrong.

to you by Snapstrong. to you by Snapstrong. Welcome to the AffiliateBI podcast.

Welcome to the AffiliateBI podcast. Welcome to the AffiliateBI podcast. Today we're chatting with Vlad the Lad

Today we're chatting with Vlad the Lad Today we're chatting with Vlad the Lad Guen, who's a strategic communications

Guen, who's a strategic communications Guen, who's a strategic communications consultant and someone I'm starting to

consultant and someone I'm starting to consultant and someone I'm starting to work with as we speak, and I really

work with as we speak, and I really work with as we speak, and I really appreciate the help. Vlad, welcome to

appreciate the help. Vlad, welcome to appreciate the help. Vlad, welcome to the show.

the show. the show. >> Hey, John. Thanks for having me on the

>> Hey, John. Thanks for having me on the >> Hey, John. Thanks for having me on the show. really stoked about it. Excited.

show. really stoked about it. Excited. show. really stoked about it. Excited. >> Yeah. So, I'm just going to give a bit

>> Yeah. So, I'm just going to give a bit >> Yeah. So, I'm just going to give a bit of a foreshadowing about what we're

of a foreshadowing about what we're of a foreshadowing about what we're going to talk about. And I every once in

going to talk about. And I every once in going to talk about. And I every once in a while I like having guests on the show a while I like having guests on the show a while I like having guests on the show that aren't directly involved in

that aren't directly involved in that aren't directly involved in affiliate marketing, but they've got a affiliate marketing, but they've got a affiliate marketing, but they've got a skill set that I believe actually

skill set that I believe actually skill set that I believe actually applies direct to affiliate marketing.

applies direct to affiliate marketing. applies direct to affiliate marketing. And we were just chatting about this on

And we were just chatting about this on And we were just chatting about this on just before getting started on just before getting started on just before getting started on recording. So, what is your take on what

recording. So, what is your take on what recording. So, what is your take on what affiliates should be doing? Like you

affiliates should be doing? Like you affiliates should be doing? Like you must see affiliate sites like all day must see affiliate sites like all day must see affiliate sites like all day long and go, "Wow." Like even though

long and go, "Wow." Like even though long and go, "Wow." Like even though you're a communications consultant,

you're a communications consultant, you're a communications consultant, you're probably going to work on the B2B you're probably going to work on the B2B you're probably going to work on the B2B side and the SEO side, there must be a

side and the SEO side, there must be a side and the SEO side, there must be a massive opportunity for affiliate

massive opportunity for affiliate massive opportunity for affiliate marketing here.

marketing here. marketing here. >> Yeah, I would say I wouldn't want to

>> Yeah, I would say I wouldn't want to >> Yeah, I would say I wouldn't want to talk about what affiliate marketers

talk about what affiliate marketers talk about what affiliate marketers should be doing. I would rather first

should be doing. I would rather first should be doing. I would rather first focus on what they shouldn't be doing.

focus on what they shouldn't be doing. focus on what they shouldn't be doing. And this is mindlessly scaling the

And this is mindlessly scaling the And this is mindlessly scaling the content that they're putting out cuz at

content that they're putting out cuz at content that they're putting out cuz at the end of the day most affiliate yeah

the end of the day most affiliate yeah the end of the day most affiliate yeah like 95% of affiliate marketers right

like 95% of affiliate marketers right like 95% of affiliate marketers right they're earning by reselling stuff

they're earning by reselling stuff they're earning by reselling stuff advertising stuff to their respective

advertising stuff to their respective advertising stuff to their respective audiences and getting commission from

audiences and getting commission from audiences and getting commission from purchases right and instead of building

purchases right and instead of building purchases right and instead of building like a legitimate brand they build these

like a legitimate brand they build these like a legitimate brand they build these I don't know just one day websites let's

I don't know just one day websites let's I don't know just one day websites let's call it that way let's call it that that

call it that way let's call it that that call it that way let's call it that that are like that are just like churn and

are like that are just like churn and are like that are just like churn and burn and yet they they just don't last

burn and yet they they just don't last burn and yet they they just don't last long enough to establish a brand a

long enough to establish a brand a long enough to establish a brand a trusted brand and they end up just doing

trusted brand and they end up just doing trusted brand and they end up just doing this mindless keyword stuffing topical

this mindless keyword stuffing topical this mindless keyword stuffing topical authority thing which sounds very trendy

authority thing which sounds very trendy authority thing which sounds very trendy and something that they think everyone

and something that they think everyone and something that they think everyone does but they don't think about whatever

does but they don't think about whatever does but they don't think about whatever they're doing as a brand and this this

they're doing as a brand and this this they're doing as a brand and this this really doesn't help.

really doesn't help. really doesn't help. >> Okay. So would you say that topical

>> Okay. So would you say that topical >> Okay. So would you say that topical authority is important but the way most

authority is important but the way most authority is important but the way most people are applying it is the wrong way

people are applying it is the wrong way people are applying it is the wrong way where it's needs to be topical authority

where it's needs to be topical authority where it's needs to be topical authority with like quality basically it's look

with like quality basically it's look with like quality basically it's look just don't do your spray and pray and

just don't do your spray and pray and just don't do your spray and pray and okay here's our five pages and we're

okay here's our five pages and we're okay here's our five pages and we're done it's build the brand with topical

done it's build the brand with topical done it's build the brand with topical >> absolutely it has to be 100% mindful it

>> absolutely it has to be 100% mindful it >> absolutely it has to be 100% mindful it has to be properly researched properly

has to be properly researched properly has to be properly researched properly written properly delivered and yeah like

written properly delivered and yeah like written properly delivered and yeah like you mentioned it's all communication

you mentioned it's all communication you mentioned it's all communication right so the way you present yourself

right so the way you present yourself right so the way you present yourself your brand to of your respective

your brand to of your respective your brand to of your respective audience leads to the way the audience

audience leads to the way the audience audience leads to the way the audience will perceive you. And if it's just

will perceive you. And if it's just will perceive you. And if it's just something that's either way all over the

something that's either way all over the something that's either way all over the place, all over the internet, just won't

place, all over the internet, just won't place, all over the internet, just won't see the value in it and they will just

see the value in it and they will just see the value in it and they will just skip and go to another website, just

skip and go to another website, just skip and go to another website, just keep on looking for whatever clicks

keep on looking for whatever clicks keep on looking for whatever clicks their mind. Yeah, it's a weird topic

their mind. Yeah, it's a weird topic their mind. Yeah, it's a weird topic because I'm going through this current

because I'm going through this current because I'm going through this current situation where just been talking with a

situation where just been talking with a situation where just been talking with a bunch of investors and they're like they

bunch of investors and they're like they bunch of investors and they're like they think we are this but we know we

think we are this but we know we think we are this but we know we actually have way more advanced stuff

actually have way more advanced stuff actually have way more advanced stuff and we're like why do they think that we

and we're like why do they think that we and we're like why do they think that we already know what the answer is? It's already know what the answer is? It's already know what the answer is? It's because they go on the website and because they go on the website and because they go on the website and they're like, "According to what the they're like, "According to what the they're like, "According to what the website is, you do this or we think you

website is, you do this or we think you website is, you do this or we think you do this." And so I think this is

do this." And so I think this is do this." And so I think this is probably a common problem that with

probably a common problem that with probably a common problem that with maybe even affiliate marketers. They

maybe even affiliate marketers. They maybe even affiliate marketers. They think their site is the best or it

think their site is the best or it think their site is the best or it doesn't need any polish. And then of

doesn't need any polish. And then of doesn't need any polish. And then of course when you actually ask a few course when you actually ask a few course when you actually ask a few people, it's what do you think about people, it's what do you think about people, it's what do you think about this? It's almost night and day of what

this? It's almost night and day of what this? It's almost night and day of what the actual audience is perceiving to be.

the actual audience is perceiving to be. the actual audience is perceiving to be. >> Absolutely true. Absolutely true.

>> Absolutely true. Absolutely true. >> Absolutely true. Absolutely true. Because in my situation, yeah, that was

Because in my situation, yeah, that was Because in my situation, yeah, that was a frustrating realization, but it was

a frustrating realization, but it was a frustrating realization, but it was one that is I know I need to fix this.

one that is I know I need to fix this. one that is I know I need to fix this. This is really important. So, it's like

This is really important. So, it's like This is really important. So, it's like we have a lot of advanced tools and we

we have a lot of advanced tools and we we have a lot of advanced tools and we went through this, we went over this went through this, we went over this went through this, we went over this last week, and it's like we have last week, and it's like we have last week, and it's like we have advanced tools, but we're not loud

advanced tools, but we're not loud advanced tools, but we're not loud enough on the website. We don't enough on the website. We don't enough on the website. We don't articulate the value of what these

articulate the value of what these articulate the value of what these things do. And once we realize that,

things do. And once we realize that, things do. And once we realize that, we're like, okay, I had my whole summer

we're like, okay, I had my whole summer we're like, okay, I had my whole summer set. It wasn't just a redesign of the

set. It wasn't just a redesign of the set. It wasn't just a redesign of the website. It was also a focus and maybe a

website. It was also a focus and maybe a website. It was also a focus and maybe a shift in positioning. So maybe I just

shift in positioning. So maybe I just shift in positioning. So maybe I just want to get your straight up take on

want to get your straight up take on want to get your straight up take on positioning like how does this apply to

positioning like how does this apply to positioning like how does this apply to you know it like B2B SEO content

you know it like B2B SEO content you know it like B2B SEO content marketing and affiliate sites

marketing and affiliate sites marketing and affiliate sites >> that's really tightly related associated

>> that's really tightly related associated >> that's really tightly related associated with one another like the way you with one another like the way you with one another like the way you present yourself and the way you present yourself and the way you present yourself and the way you position yourself. For example, I had a

position yourself. For example, I had a position yourself. For example, I had a client who is a like really nice SEO

client who is a like really nice SEO client who is a like really nice SEO agency and they're providing high

agency and they're providing high agency and they're providing high quality services. They were initially

quality services. They were initially quality services. They were initially doing it within just their local market

doing it within just their local market doing it within just their local market within their country and they decided to

within their country and they decided to within their country and they decided to expand. They translated their website to

expand. They translated their website to expand. They translated their website to to English using CHP or some other LLMs.

to English using CHP or some other LLMs. to English using CHP or some other LLMs. And I don't know how it all sounded and

And I don't know how it all sounded and And I don't know how it all sounded and looked in their native language, but in

looked in their native language, but in looked in their native language, but in when they translated it to English, it

when they translated it to English, it when they translated it to English, it was just it wasn't just hitting the

was just it wasn't just hitting the was just it wasn't just hitting the mark. It was just like looking very

mark. It was just like looking very mark. It was just like looking very generic. It's like you can have you can

generic. It's like you can have you can generic. It's like you can have you can find hundreds of other SEO agencies

find hundreds of other SEO agencies find hundreds of other SEO agencies doing and saying not just doing but

doing and saying not just doing but doing and saying not just doing but saying the same thing. So what I did

saying the same thing. So what I did saying the same thing. So what I did with them was completely reshape the

with them was completely reshape the with them was completely reshape the this approach and content as is to

this approach and content as is to this approach and content as is to properly deliver and explain why they

properly deliver and explain why they properly deliver and explain why they why their clients need them in

why their clients need them in why their clients need them in particular. not why they're great, not

particular. not why they're great, not particular. not why they're great, not why they're good at what they do, but

why they're good at what they do, but why they're good at what they do, but why those people need them in

why those people need them in why those people need them in particular. So, this positioning is it

particular. So, this positioning is it particular. So, this positioning is it sounds like it's not a big deal. It's sounds like it's not a big deal. It's sounds like it's not a big deal. It's not a big difference, but it actually not a big difference, but it actually not a big difference, but it actually is. Cuz this way you you get to show

is. Cuz this way you you get to show is. Cuz this way you you get to show your audience this is what you're

your audience this is what you're your audience this is what you're missing. This is what you're missing.

missing. This is what you're missing. missing. This is what you're missing. And it's not about us, it's about you

And it's not about us, it's about you And it's not about us, it's about you and your needs. So, yeah, this is a

and your needs. So, yeah, this is a and your needs. So, yeah, this is a major thing and that a lot of personal

major thing and that a lot of personal major thing and that a lot of personal and corporate brands miss out at this

and corporate brands miss out at this and corporate brands miss out at this point. And would you say that this ties

point. And would you say that this ties point. And would you say that this ties in with especially on the B2B side that

in with especially on the B2B side that in with especially on the B2B side that this is why case studies and this is why case studies and this is why case studies and testimonials are important because what

testimonials are important because what testimonials are important because what you just said is we're trying to talk

you just said is we're trying to talk you just said is we're trying to talk not about ourselves but we're trying to

not about ourselves but we're trying to not about ourselves but we're trying to have that user relate where going how do

have that user relate where going how do have that user relate where going how do we solve your problems rather than how

we solve your problems rather than how we solve your problems rather than how do we sell you and obviously when it

do we sell you and obviously when it do we sell you and obviously when it comes to solving your problems like

comes to solving your problems like comes to solving your problems like what's a case study case study is like

what's a case study case study is like what's a case study case study is like an indirect way of selling but it's

an indirect way of selling but it's an indirect way of selling but it's actually more focused on the user. Yeah,

actually more focused on the user. Yeah, actually more focused on the user. Yeah, absolutely. Case studies. Speaking of

absolutely. Case studies. Speaking of absolutely. Case studies. Speaking of case studies, it's all it's a it's one

case studies, it's all it's a it's one case studies, it's all it's a it's one of the most effective ways to show why

of the most effective ways to show why of the most effective ways to show why your service, not just why, but how your

your service, not just why, but how your your service, not just why, but how your service or product is good in this

service or product is good in this service or product is good in this particular industry, in this particular

particular industry, in this particular particular industry, in this particular for this particular need, for this

for this particular need, for this for this particular need, for this particular problem or issue issue

particular problem or issue issue particular problem or issue issue solving. And if you get to on board

solving. And if you get to on board solving. And if you get to on board someone from outside your corporate

someone from outside your corporate someone from outside your corporate structure, outside of your company and

structure, outside of your company and structure, outside of your company and business to take a look at your stuff,

business to take a look at your stuff, business to take a look at your stuff, to test it out, and then to do a case

to test it out, and then to do a case to test it out, and then to do a case study with your stuff, it's like you

study with your stuff, it's like you study with your stuff, it's like you basically launch the what's the word?

basically launch the what's the word? basically launch the what's the word? Forgot. No, you just launched this

Forgot. No, you just launched this Forgot. No, you just launched this effect of people talking about you. I I

effect of people talking about you. I I effect of people talking about you. I I just forgot the term, but I guess I

just forgot the term, but I guess I just forgot the term, but I guess I guess guess guess >> like social proof.

>> like social proof. >> like social proof. >> Yes, social proof. And uh

>> Yes, social proof. And uh >> Yes, social proof. And uh yeah, yeah, yeah, >> there's another >> there's another >> there's another >> let's stop with social proof. >> let's stop with social proof. >> let's stop with social proof. >> Yeah, there's another one that just

>> Yeah, there's another one that just >> Yeah, there's another one that just >> it's swirling somewhere in my head, but

>> it's swirling somewhere in my head, but >> it's swirling somewhere in my head, but I can't catch it.

I can't catch it. I can't catch it. >> Okay, that makes sense. And what about

>> Okay, that makes sense. And what about >> Okay, that makes sense. And what about video? One thing I rarely see in

video? One thing I rarely see in video? One thing I rarely see in affiliate marketing sites is video. And

affiliate marketing sites is video. And affiliate marketing sites is video. And I think maybe we actually are seeing the

I think maybe we actually are seeing the I think maybe we actually are seeing the trend of it, but I think the people that

trend of it, but I think the people that trend of it, but I think the people that have followed the advice of, you know,

have followed the advice of, you know, have followed the advice of, you know, there's nothing wrong with the advice, there's nothing wrong with the advice, there's nothing wrong with the advice, but it's the guys like Matt Diggity and but it's the guys like Matt Diggity and but it's the guys like Matt Diggity and Gil Breton from Authority Hacker and

Gil Breton from Authority Hacker and Gil Breton from Authority Hacker and Matt Diggity's collection of sites, they

Matt Diggity's collection of sites, they Matt Diggity's collection of sites, they were all basically going, "Here's your were all basically going, "Here's your were all basically going, "Here's your content." Now, those guys obviously use

content." Now, those guys obviously use content." Now, those guys obviously use video to sell what they're doing. And

video to sell what they're doing. And video to sell what they're doing. And they weren't really telling they they

they weren't really telling they they they weren't really telling they they were telling some people, it's go use were telling some people, it's go use were telling some people, it's go use video to amplify it. But do you just

video to amplify it. But do you just video to amplify it. But do you just think of video is like the missing link

think of video is like the missing link think of video is like the missing link out of everything? And is this going to

out of everything? And is this going to out of everything? And is this going to be like the future of content?

be like the future of content? be like the future of content? It will not be the future of content

It will not be the future of content It will not be the future of content content. It's the reality of content

content. It's the reality of content content. It's the reality of content today. And if you take not just Medigi,

today. And if you take not just Medigi, today. And if you take not just Medigi, Gail Breton, authority hacker for

Gail Breton, authority hacker for Gail Breton, authority hacker for example, there's this guy such guy as

example, there's this guy such guy as example, there's this guy such guy as Julian Goldie who is all over the place

Julian Goldie who is all over the place Julian Goldie who is all over the place today who's got I don't remember how

today who's got I don't remember how today who's got I don't remember how many thousands of subscribers on his

many thousands of subscribers on his many thousands of subscribers on his YouTube channel and he uses this videos

YouTube channel and he uses this videos YouTube channel and he uses this videos and most of them are Loom videos.

and most of them are Loom videos. and most of them are Loom videos. Surprisingly, he doesn't even need to

Surprisingly, he doesn't even need to Surprisingly, he doesn't even need to spend like a lot of time or money to set

spend like a lot of time or money to set spend like a lot of time or money to set a great studio up. He's just recording

a great studio up. He's just recording a great studio up. He's just recording simple Loom videos explaining stuff. And

simple Loom videos explaining stuff. And simple Loom videos explaining stuff. And he uses this as a lead generating tool.

he uses this as a lead generating tool. he uses this as a lead generating tool. And it works. You just have to find this

And it works. You just have to find this And it works. You just have to find this particular segment of not just the

particular segment of not just the particular segment of not just the audience but of what makes you special

audience but of what makes you special audience but of what makes you special for your audience, why they need to

for your audience, why they need to for your audience, why they need to listen to you, why they need to watch

listen to you, why they need to watch listen to you, why they need to watch your videos, what you can help them

your videos, what you can help them your videos, what you can help them with. And this is what he found. And

with. And this is what he found. And with. And this is what he found. And right now, if you go to his YouTube

right now, if you go to his YouTube right now, if you go to his YouTube channel, you'll see that each of his

channel, you'll see that each of his channel, you'll see that each of his videos, like even the simplest ones,

videos, like even the simplest ones, videos, like even the simplest ones, they get thousands of views, tens and

they get thousands of views, tens and they get thousands of views, tens and hundreds thousands of views because

hundreds thousands of views because hundreds thousands of views because video is a powerful tool. And Steven

video is a powerful tool. And Steven video is a powerful tool. And Steven Connor formerly of white press and

Connor formerly of white press and Connor formerly of white press and endorsely says we're all people are

endorsely says we're all people are endorsely says we're all people are emotional animals, right? And when you

emotional animals, right? And when you emotional animals, right? And when you see another person talking about

see another person talking about see another person talking about something that's important to you,

something that's important to you, something that's important to you, especially business and moneywise,

especially business and moneywise, especially business and moneywise, you get to associate this person with a

you get to associate this person with a you get to associate this person with a particular brand or product or service

particular brand or product or service particular brand or product or service and then it just creates like this

and then it just creates like this and then it just creates like this avalanche effect over time. So yeah,

avalanche effect over time. So yeah, avalanche effect over time. So yeah, video is absolutely the reality of

video is absolutely the reality of video is absolutely the reality of today's content and

today's content and today's content and regretted not many people, not enough

regretted not many people, not enough regretted not many people, not enough people, not enough business owners, not

people, not enough business owners, not people, not enough business owners, not enough affiliates are using this

enough affiliates are using this enough affiliates are using this powerful tool. powerful tool. powerful tool. >> Yeah. And I always say one of the

>> Yeah. And I always say one of the >> Yeah. And I always say one of the reasons why people don't do enough of it

reasons why people don't do enough of it reasons why people don't do enough of it is because they're just straight up

is because they're just straight up is because they're just straight up uncomfortable going, "Okay, I'm going to uncomfortable going, "Okay, I'm going to uncomfortable going, "Okay, I'm going to record a video." And then they're like,

record a video." And then they're like, record a video." And then they're like, "It's not perfect." And then they're

"It's not perfect." And then they're "It's not perfect." And then they're like, "Oh, I need to spend thousands of like, "Oh, I need to spend thousands of like, "Oh, I need to spend thousands of dollars on podcast equipment. Don't like

dollars on podcast equipment. Don't like dollars on podcast equipment. Don't like the way my voice sounds." And just like

the way my voice sounds." And just like the way my voice sounds." And just like every excuse, it's I don't blame people

every excuse, it's I don't blame people every excuse, it's I don't blame people for avoiding it. But I think that's just

for avoiding it. But I think that's just for avoiding it. But I think that's just basically the superpower. You know, if

basically the superpower. You know, if basically the superpower. You know, if you're willing to be uncomfortable, you're willing to be uncomfortable, you're willing to be uncomfortable, whether you're an introvert or

whether you're an introvert or whether you're an introvert or extrovert, it doesn't really matter. extrovert, it doesn't really matter. extrovert, it doesn't really matter. It's like you got to start somewhere.

It's like you got to start somewhere. It's like you got to start somewhere. And all those people we look up to, it's

And all those people we look up to, it's And all those people we look up to, it's Yeah. They all have videos from years

Yeah. They all have videos from years Yeah. They all have videos from years ago and yeah, their first videos weren't

ago and yeah, their first videos weren't ago and yeah, their first videos weren't very impressive. Unless you're Julian

very impressive. Unless you're Julian very impressive. Unless you're Julian Goldie where you just basically do

Goldie where you just basically do Goldie where you just basically do videos and they're like just don't need

videos and they're like just don't need videos and they're like just don't need to change anything. They're perfect.

to change anything. They're perfect. to change anything. They're perfect. >> Yeah. Yeah. True. And speaking of of

>> Yeah. Yeah. True. And speaking of of >> Yeah. Yeah. True. And speaking of of people feeling uncomfortable, I don't

people feeling uncomfortable, I don't people feeling uncomfortable, I don't know. I think that it has to do with

know. I think that it has to do with know. I think that it has to do with some with a mental approach to pressure

some with a mental approach to pressure some with a mental approach to pressure because feeling uncomfortable is is a

because feeling uncomfortable is is a because feeling uncomfortable is is a kind of pressure, right? But once you

kind of pressure, right? But once you kind of pressure, right? But once you realize that pretty much all pressure is

realize that pretty much all pressure is realize that pretty much all pressure is good for you in your life cuz you get to

good for you in your life cuz you get to good for you in your life cuz you get to overcome it and then learn something and

overcome it and then learn something and overcome it and then learn something and succeed in things you weren't even

succeed in things you weren't even succeed in things you weren't even expecting yourself to succeed. is I've

expecting yourself to succeed. is I've expecting yourself to succeed. is I've just achieved another level. Achievement

just achieved another level. Achievement just achieved another level. Achievement unlocked. unlocked. unlocked. >> Yeah, it's in some cases it feels like a

>> Yeah, it's in some cases it feels like a >> Yeah, it's in some cases it feels like a video game for me. I'm probably doing

video game for me. I'm probably doing video game for me. I'm probably doing maybe extra than what I need to do, but

maybe extra than what I need to do, but maybe extra than what I need to do, but I love what I'm doing. This podcast once

I love what I'm doing. This podcast once I love what I'm doing. This podcast once a week and then every Thursday I publish

a week and then every Thursday I publish a week and then every Thursday I publish a newsletter and I just basically I I

a newsletter and I just basically I I a newsletter and I just basically I I it's not reinventing the wheel. It's it's not reinventing the wheel. It's it's not reinventing the wheel. It's just learning from some of the greats

just learning from some of the greats just learning from some of the greats that we've talked to. I remember having that we've talked to. I remember having that we've talked to. I remember having an interview with Steve Toth and he said

an interview with Steve Toth and he said an interview with Steve Toth and he said that when he was starting his his SEO

that when he was starting his his SEO that when he was starting his his SEO notebook newsletter. He said one of his

notebook newsletter. He said one of his notebook newsletter. He said one of his friends or mentors said you need to make

friends or mentors said you need to make friends or mentors said you need to make sure this happens every week otherwise

sure this happens every week otherwise sure this happens every week otherwise it's just it's not going to go anywhere. it's just it's not going to go anywhere. it's just it's not going to go anywhere. It's going to die and eventually you're It's going to die and eventually you're It's going to die and eventually you're not going to do it. And I think he's not going to do it. And I think he's not going to do it. And I think he's what approaching six years of doing that

what approaching six years of doing that what approaching six years of doing that newsletter and the stuff he puts in

newsletter and the stuff he puts in newsletter and the stuff he puts in there. It's it's insane high quality

there. It's it's insane high quality there. It's it's insane high quality stuff. Yeah, I've copied a couple things

stuff. Yeah, I've copied a couple things stuff. Yeah, I've copied a couple things from him and yeah I've sent you some of

from him and yeah I've sent you some of from him and yeah I've sent you some of our my newsletters to say okay I want

our my newsletters to say okay I want our my newsletters to say okay I want you to critique them and go how can I

you to critique them and go how can I you to critique them and go how can I make them better and critique them. I

make them better and critique them. I make them better and critique them. I think when it comes to all this stuff, think when it comes to all this stuff, think when it comes to all this stuff, there's no limit of what you can do. I

there's no limit of what you can do. I there's no limit of what you can do. I think all the stuff that we do can

think all the stuff that we do can think all the stuff that we do can always be made better. And I think this

always be made better. And I think this always be made better. And I think this is where maybe a lot of people fall is where maybe a lot of people fall is where maybe a lot of people fall apart is that they're like, "Oh, I want apart is that they're like, "Oh, I want apart is that they're like, "Oh, I want to do two sites." Every time I hear an

to do two sites." Every time I hear an to do two sites." Every time I hear an affiliate go, I want to do two sites. affiliate go, I want to do two sites. affiliate go, I want to do two sites. I'm like, "Just stop." It's I don't want

I'm like, "Just stop." It's I don't want I'm like, "Just stop." It's I don't want you to have two YouTube channels and two

you to have two YouTube channels and two you to have two YouTube channels and two groups of social media accounts where

groups of social media accounts where groups of social media accounts where you're going to do them not well at all.

you're going to do them not well at all. you're going to do them not well at all. Pick one and do it. Amazing.

Pick one and do it. Amazing. Pick one and do it. Amazing. >> Just stay consistent. Keep showing up.

>> Just stay consistent. Keep showing up. >> Just stay consistent. Keep showing up. Just do your thing.

Just do your thing. Just do your thing. Yeah. And let's take a step back where

Yeah. And let's take a step back where Yeah. And let's take a step back where we talking about eat and we're saying

we talking about eat and we're saying we talking about eat and we're saying like it seems like Google's kind of

like it seems like Google's kind of like it seems like Google's kind of doing this thing where they're putting

doing this thing where they're putting doing this thing where they're putting people through the meat grinder going

people through the meat grinder going people through the meat grinder going you need to be quality. So it's all the

you need to be quality. So it's all the you need to be quality. So it's all the little details matter. It's not just

little details matter. It's not just little details matter. It's not just having a good-looking site but it's having a good-looking site but it's having a good-looking site but it's having a site that says okay it's

having a site that says okay it's having a site that says okay it's authority. It's trustworthy. There's a

authority. It's trustworthy. There's a authority. It's trustworthy. There's a personal or company brand. And you told

personal or company brand. And you told personal or company brand. And you told me that eat was always around. What do

me that eat was always around. What do me that eat was always around. What do you say about eat today?

you say about eat today? you say about eat today? It's same as important as it as was

It's same as important as it as was It's same as important as it as was previously. It's just that because of

previously. It's just that because of previously. It's just that because of the emergence of CH GBD and other LLMs,

the emergence of CH GBD and other LLMs, the emergence of CH GBD and other LLMs, other AI tools, people at some point

other AI tools, people at some point other AI tools, people at some point started just massively scaling websites

started just massively scaling websites started just massively scaling websites and content and they just created this

and content and they just created this and content and they just created this just created like this huge I don't know

just created like this huge I don't know just created like this huge I don't know let's call it content bubble. So at some

let's call it content bubble. So at some let's call it content bubble. So at some point Google just decided that we got to

point Google just decided that we got to point Google just decided that we got to put a stop to this because it's just too

put a stop to this because it's just too put a stop to this because it's just too much and we need to provide users with

much and we need to provide users with much and we need to provide users with quality things. And speaking of that,

quality things. And speaking of that, quality things. And speaking of that, what I believe here is that each

what I believe here is that each what I believe here is that each affiliate marketer, whatever industry

affiliate marketer, whatever industry affiliate marketer, whatever industry they're in, they should perceive their

they're in, they should perceive their they're in, they should perceive their project, what whether it's one site,

project, what whether it's one site, project, what whether it's one site, two, five, or 10 sides, each of these

two, five, or 10 sides, each of these two, five, or 10 sides, each of these sites, they should perceive it should be

sites, they should perceive it should be sites, they should perceive it should be perceived as a as a real business, not

perceived as a as a real business, not perceived as a as a real business, not just some one day project. Because

just some one day project. Because just some one day project. Because this is what Google's trying to do,

this is what Google's trying to do, this is what Google's trying to do, right? Let's say let's say you've

right? Let's say let's say you've right? Let's say let's say you've invented a you decided to I don't know

invented a you decided to I don't know invented a you decided to I don't know create a I don't know some super high

create a I don't know some super high create a I don't know some super high quality electric car. You will not just

quality electric car. You will not just quality electric car. You will not just neglect just some of the most important

neglect just some of the most important neglect just some of the most important things in it. You will take care of

things in it. You will take care of things in it. You will take care of every single detail in this car. You

every single detail in this car. You every single detail in this car. You will make sure it works properly. You

will make sure it works properly. You will make sure it works properly. You make sure you'll make sure it looks

make sure you'll make sure it looks make sure you'll make sure it looks stunningly. You'll make sure it feels

stunningly. You'll make sure it feels stunningly. You'll make sure it feels comfortable. You'll make sure it's

comfortable. You'll make sure it's comfortable. You'll make sure it's marketed properly. Yeah, this is what

marketed properly. Yeah, this is what marketed properly. Yeah, this is what it's what is happening right now. And

it's what is happening right now. And it's what is happening right now. And I'm not saying that that Google just

I'm not saying that that Google just I'm not saying that that Google just cares about the audiences and they want

cares about the audiences and they want cares about the audiences and they want to create this healthy ecosystem. Of

to create this healthy ecosystem. Of to create this healthy ecosystem. Of course, the first thing the corporation

course, the first thing the corporation course, the first thing the corporation cares about is their pockets. Okay? But

cares about is their pockets. Okay? But cares about is their pockets. Okay? But this is what happen. This is what's

this is what happen. This is what's this is what happen. This is what's happening right now in this entire

happening right now in this entire happening right now in this entire ecosystem. And whether you want or do

ecosystem. And whether you want or do ecosystem. And whether you want or do not want to, you still need to adapt to

not want to, you still need to adapt to not want to, you still need to adapt to this situation to survive and to to

this situation to survive and to to this situation to survive and to to thrive eventually. And let's pivot to an

thrive eventually. And let's pivot to an thrive eventually. And let's pivot to an obvious SEO topic, which is digital PR.

obvious SEO topic, which is digital PR. obvious SEO topic, which is digital PR. And I've been fascinated with digital PR

And I've been fascinated with digital PR And I've been fascinated with digital PR for a long time. I've seen people grow

for a long time. I've seen people grow for a long time. I've seen people grow affiliate sites using it, but doing it

affiliate sites using it, but doing it affiliate sites using it, but doing it in a cheap way. So you go to PR.com and

in a cheap way. So you go to PR.com and in a cheap way. So you go to PR.com and you just buy an article and you create you just buy an article and you create you just buy an article and you create it. You get a link and it works. And in

it. You get a link and it works. And in it. You get a link and it works. And in some cases, some of those pages have some cases, some of those pages have some cases, some of those pages have actually ranked really well. But I do

actually ranked really well. But I do actually ranked really well. But I do personally think that there's been a personally think that there's been a personally think that there's been a bigger shift in quality. You look at a

bigger shift in quality. You look at a bigger shift in quality. You look at a guy like Fury Kazone with a search

guy like Fury Kazone with a search guy like Fury Kazone with a search intelligence. He's just intelligence. He's just intelligence. He's just >> like in a couple years that whole

>> like in a couple years that whole >> like in a couple years that whole company just blew up like in insanely.

company just blew up like in insanely. company just blew up like in insanely. And anyone that I know is doing digital

And anyone that I know is doing digital And anyone that I know is doing digital PR, even if it's on like a scale, it's

PR, even if it's on like a scale, it's PR, even if it's on like a scale, it's they're doing well. And then of course they're doing well. And then of course they're doing well. And then of course you've got your white presses, your you've got your white presses, your you've got your white presses, your press, these companies are just printing

press, these companies are just printing press, these companies are just printing money. So what do you think about people

money. So what do you think about people money. So what do you think about people in not just doing digital PR but also

in not just doing digital PR but also in not just doing digital PR but also taking that same quality mentality and

taking that same quality mentality and taking that same quality mentality and going okay yeah rather than do 10

going okay yeah rather than do 10 going okay yeah rather than do 10 watered down digital PRs let's try to do

watered down digital PRs let's try to do watered down digital PRs let's try to do like one knock it out of the park.

like one knock it out of the park. like one knock it out of the park. >> Yeah absolutely this is the way this is >> Yeah absolutely this is the way this is >> Yeah absolutely this is the way this is the way to go. This is we get back to

the way to go. This is we get back to the way to go. This is we get back to the same quality topic and social proof

the same quality topic and social proof the same quality topic and social proof as well cuz when you I don't know when

as well cuz when you I don't know when as well cuz when you I don't know when you post or buy or do a digital PR

you post or buy or do a digital PR you post or buy or do a digital PR article let's say right material you get

article let's say right material you get article let's say right material you get to be pub your brand your your name gets

to be pub your brand your your name gets to be pub your brand your your name gets to be published and shown to audience to

to be published and shown to audience to to be published and shown to audience to audiences on a very trusted resource on

audiences on a very trusted resource on audiences on a very trusted resource on a very highly trusted website or online

a very highly trusted website or online a very highly trusted website or online newspaper. So yeah, this is definitely a

newspaper. So yeah, this is definitely a newspaper. So yeah, this is definitely a way to go because it's still this part

way to go because it's still this part way to go because it's still this part of the same thing. Quality, social

of the same thing. Quality, social of the same thing. Quality, social proof, and yeah, trust eventually.

proof, and yeah, trust eventually. proof, and yeah, trust eventually. >> No, I agree. So I wrote down a personal

>> No, I agree. So I wrote down a personal >> No, I agree. So I wrote down a personal note because we're doing a little bit of note because we're doing a little bit of note because we're doing a little bit of work together and it's like I I did a

work together and it's like I I did a work together and it's like I I did a couple articles that I wrote myself and

couple articles that I wrote myself and couple articles that I wrote myself and I published some of them in Times of

I published some of them in Times of I published some of them in Times of Malta magazine or Times of Malta website

Malta magazine or Times of Malta website Malta magazine or Times of Malta website and one of them actually did pretty

and one of them actually did pretty and one of them actually did pretty well. So it was focused on SEO and I

well. So it was focused on SEO and I well. So it was focused on SEO and I gaming and then of course what I did was

gaming and then of course what I did was gaming and then of course what I did was in some cases people learned about this

in some cases people learned about this in some cases people learned about this after the fact. I basically said who are

after the fact. I basically said who are after the fact. I basically said who are people that I trust like I don't do SEO

people that I trust like I don't do SEO people that I trust like I don't do SEO consulting but who would I trust and consulting but who would I trust and consulting but who would I trust and then I talked about the problems about

then I talked about the problems about then I talked about the problems about trust in SEO and you know why people

trust in SEO and you know why people trust in SEO and you know why people have this disdain for trying to hire an

have this disdain for trying to hire an have this disdain for trying to hire an SEO because they're worried there's a

SEO because they're worried there's a SEO because they're worried there's a bunch of scammers out there. So you get bunch of scammers out there. So you get bunch of scammers out there. So you get one scammer and it ruins your appetite

one scammer and it ruins your appetite one scammer and it ruins your appetite for wanting to do a cons work with a

for wanting to do a cons work with a for wanting to do a cons work with a consultant. So, I just did a whole name

consultant. So, I just did a whole name consultant. So, I just did a whole name drop of people I trusted and those

drop of people I trusted and those drop of people I trusted and those people really appreciated it. I felt the

people really appreciated it. I felt the people really appreciated it. I felt the value I got out of that. Yes, we did get

value I got out of that. Yes, we did get value I got out of that. Yes, we did get a link going back to Staff Stone, but I

a link going back to Staff Stone, but I a link going back to Staff Stone, but I felt it was just me trying to be helpful

felt it was just me trying to be helpful felt it was just me trying to be helpful and I think that was probably a positive

and I think that was probably a positive and I think that was probably a positive brand and I think there might be more

brand and I think there might be more brand and I think there might be more people doing more of these things. You

people doing more of these things. You people doing more of these things. You see this in social media. It's like you

see this in social media. It's like you see this in social media. It's like you name drop someone and it's James Douly's

name drop someone and it's James Douly's name drop someone and it's James Douly's got a book. It's very easy to take a

got a book. It's very easy to take a got a book. It's very easy to take a picture of the book and he appreciates picture of the book and he appreciates picture of the book and he appreciates it. But it's another thing to actually

it. But it's another thing to actually it. But it's another thing to actually do an article where you're talking about

do an article where you're talking about do an article where you're talking about just dropping good value and not being

just dropping good value and not being just dropping good value and not being just another article.

just another article. just another article. >> Mhm. Yeah. Absolutely. Absolutely. You

>> Mhm. Yeah. Absolutely. Absolutely. You >> Mhm. Yeah. Absolutely. Absolutely. You just So this is the value the type of

just So this is the value the type of just So this is the value the type of value I'm talking about in content and

value I'm talking about in content and value I'm talking about in content and the article is content either way. So

the article is content either way. So the article is content either way. So you just you don't just shout out some

you just you don't just shout out some you just you don't just shout out some basic principles or even not just basic

basic principles or even not just basic basic principles or even not just basic some advanced principles and just say

some advanced principles and just say some advanced principles and just say use the use your position of authority

use the use your position of authority use the use your position of authority saying that this is why it's important.

saying that this is why it's important. saying that this is why it's important. You're saying like these are great

You're saying like these are great You're saying like these are great people who have done great work and they

people who have done great work and they people who have done great work and they have proof of of their work and if

have proof of of their work and if have proof of of their work and if you're facing this or that issue these

you're facing this or that issue these you're facing this or that issue these are the people you should go to. So

are the people you should go to. So are the people you should go to. So yeah, this is instant value and you

yeah, this is instant value and you yeah, this is instant value and you created both for the reader and the

created both for the reader and the created both for the reader and the people that you mention. Of course,

people that you mention. Of course, people that you mention. Of course, it's got my mental list of sites in my

it's got my mental list of sites in my it's got my mental list of sites in my head that I know need some major work

head that I know need some major work head that I know need some major work and I won't call them out yet because

and I won't call them out yet because and I won't call them out yet because that might make me a couple enemies in

that might make me a couple enemies in that might make me a couple enemies in the process of you never know if and

the process of you never know if and the process of you never know if and when someone's going to be listening to when someone's going to be listening to when someone's going to be listening to this, but yeah, there's some affiliate this, but yeah, there's some affiliate this, but yeah, there's some affiliate sites that are just owned by big

sites that are just owned by big sites that are just owned by big companies and some of them are public companies and some of them are public companies and some of them are public and you're just going, "What is going on

and you're just going, "What is going on and you're just going, "What is going on here?" like why is everyone happy with

here?" like why is everyone happy with here?" like why is everyone happy with this a as a product and as as like

this a as a product and as as like this a as a product and as as like expectation that this is the new level

expectation that this is the new level expectation that this is the new level of affiliate marketing? It's there's of affiliate marketing? It's there's of affiliate marketing? It's there's certain sites I look at, I'm like, I

certain sites I look at, I'm like, I certain sites I look at, I'm like, I already cons without even checking HFS,

already cons without even checking HFS, already cons without even checking HFS, I already know the site's tanking, but I

I already know the site's tanking, but I I already know the site's tanking, but I know it's going to keep going to a point

know it's going to keep going to a point know it's going to keep going to a point where it's going to be basically on par

where it's going to be basically on par where it's going to be basically on par with being eliminated. And I look at the

with being eliminated. And I look at the with being eliminated. And I look at the sites that are actually doing well and

sites that are actually doing well and sites that are actually doing well and all the things you mentioned earlier all the things you mentioned earlier all the things you mentioned earlier that kind of do a lot better of. They

that kind of do a lot better of. They that kind of do a lot better of. They care for each click. They treat it like

care for each click. They treat it like care for each click. They treat it like you're on this page, so we're going to

you're on this page, so we're going to you're on this page, so we're going to give you this. We're not just going to

give you this. We're not just going to give you this. We're not just going to give you give you give you >> not even the wall of content. It's just

>> not even the wall of content. It's just >> not even the wall of content. It's just we're not going to be like we're not we're not going to be like we're not we're not going to be like we're not here for Google. We're here because you

here for Google. We're here because you here for Google. We're here because you came here. or whether it's paid media or

came here. or whether it's paid media or came here. or whether it's paid media or Google or something else and we're going

Google or something else and we're going Google or something else and we're going to roll out the red carpet and if you're

to roll out the red carpet and if you're to roll out the red carpet and if you're going to give us your email, we're going

going to give us your email, we're going going to give us your email, we're going to have a really good series of emails

to have a really good series of emails to have a really good series of emails and try to get to know you, survey you.

and try to get to know you, survey you. and try to get to know you, survey you. I get frustrated when I see these sites

I get frustrated when I see these sites I get frustrated when I see these sites and just people in positions that

and just people in positions that and just people in positions that they're like, "Yeah, they know better." they're like, "Yeah, they know better." they're like, "Yeah, they know better." I'm like, "You do your business and I'll

I'm like, "You do your business and I'll I'm like, "You do your business and I'll focus on mine." And at the end of the

focus on mine." And at the end of the focus on mine." And at the end of the day, I just know that what we do as a

day, I just know that what we do as a day, I just know that what we do as a company is we're focused on data and you

company is we're focused on data and you company is we're focused on data and you need data as a starting point of results

need data as a starting point of results need data as a starting point of results and the data is there.

and the data is there. and the data is there. Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah. >> So, do you use any tools like like Hot

>> So, do you use any tools like like Hot >> So, do you use any tools like like Hot Jar and all that when you're analyzing a

Jar and all that when you're analyzing a Jar and all that when you're analyzing a site or do you just basically say, you

site or do you just basically say, you site or do you just basically say, you know what, I don't even need those know what, I don't even need those know what, I don't even need those tools. I can see what's wrong just by by

tools. I can see what's wrong just by by tools. I can see what's wrong just by by freestyling it.

freestyling it. freestyling it. >> Yeah. Yeah. Basically, yes. Yeah. And

>> Yeah. Yeah. Basically, yes. Yeah. And >> Yeah. Yeah. Basically, yes. Yeah. And I'm doing first of all, I'm doing the

I'm doing first of all, I'm doing the I'm doing first of all, I'm doing the overall overview of if I'm dealing with

overall overview of if I'm dealing with overall overview of if I'm dealing with a website in particular, let's say.

a website in particular, let's say. a website in particular, let's say. First of all, I'm doing the overview

First of all, I'm doing the overview First of all, I'm doing the overview like how well does the copy read does it

like how well does the copy read does it like how well does the copy read does it ch before that and before that before

ch before that and before that before ch before that and before that before even doing that I spend some time

even doing that I spend some time even doing that I spend some time talking to

talking to talking to the founder owner the CEO of the company

the founder owner the CEO of the company the founder owner the CEO of the company that takes that's in charge of this

that takes that's in charge of this that takes that's in charge of this whole thing of the brand let's say just

whole thing of the brand let's say just whole thing of the brand let's say just to get a better understanding of what

to get a better understanding of what to get a better understanding of what they want it to be like the brand like

they want it to be like the brand like they want it to be like the brand like what they want want it to represent what

what they want want it to represent what what they want want it to represent what they want to achieve with it I also if

they want to achieve with it I also if they want to achieve with it I also if possible I also take time to talk to

possible I also take time to talk to possible I also take time to talk to several other team members just to get a

several other team members just to get a several other team members just to get a feel of their corporate culture and

feel of their corporate culture and feel of their corporate culture and based on these things I then analyze do

based on these things I then analyze do based on these things I then analyze do the overview of the website. Then I go

the overview of the website. Then I go the overview of the website. Then I go to competitor analysis just to look at

to competitor analysis just to look at to competitor analysis just to look at what the best of the best in this

what the best of the best in this what the best of the best in this particular niche industry do just to

particular niche industry do just to particular niche industry do just to point out like what's let's say what's

point out like what's let's say what's point out like what's let's say what's wrong with the copy with positioning

wrong with the copy with positioning wrong with the copy with positioning with branding not just from my point of

with branding not just from my point of with branding not just from my point of view but just like from the market point

view but just like from the market point view but just like from the market point of view of view of view >> and then based on these things I go back

>> and then based on these things I go back >> and then based on these things I go back to

to to putting it all down to a report or

putting it all down to a report or putting it all down to a report or analysis or

analysis or analysis or >> strategy, whatever you want to call it.

>> strategy, whatever you want to call it. >> strategy, whatever you want to call it. It's different with different clients.

It's different with different clients. It's different with different clients. >> So, yeah, I don't use any extra tools

>> So, yeah, I don't use any extra tools >> So, yeah, I don't use any extra tools for that. for that. for that. >> Yeah. And even when we were working

>> Yeah. And even when we were working >> Yeah. And even when we were working together, it's I'm going to actually now together, it's I'm going to actually now together, it's I'm going to actually now it's what were some of the things that it's what were some of the things that it's what were some of the things that you think we could do better as a you think we could do better as a you think we could do better as a company given that I showed you around

company given that I showed you around company given that I showed you around and said, "Okay, here's our website.

and said, "Okay, here's our website. and said, "Okay, here's our website. Here's what we want people to know about

Here's what we want people to know about Here's what we want people to know about us, which I don't think the website's

us, which I don't think the website's us, which I don't think the website's conveying. Here's our newsletters. You

conveying. Here's our newsletters. You conveying. Here's our newsletters. You obviously know about the podcasts and so

obviously know about the podcasts and so obviously know about the podcasts and so what's our report card?" and either be

what's our report card?" and either be what's our report card?" and either be cruel.

cruel. cruel. >> I don't know. I probably can't be cruel

>> I don't know. I probably can't be cruel >> I don't know. I probably can't be cruel by nature.

by nature. by nature. But either way, like I said, I told you

But either way, like I said, I told you But either way, like I said, I told you previously, there's like the overall

previously, there's like the overall previously, there's like the overall current version of the website. You've

current version of the website. You've current version of the website. You've already shared the updated version with

already shared the updated version with already shared the updated version with me, like the screenshots, the snapshots,

me, like the screenshots, the snapshots, me, like the screenshots, the snapshots, and it's a totally different game. I

and it's a totally different game. I and it's a totally different game. I will not touch it right now, but

will not touch it right now, but will not touch it right now, but considering the current website, yeah,

considering the current website, yeah, considering the current website, yeah, there's the overall design looks looks

there's the overall design looks looks there's the overall design looks looks and feel clunky. let's say not not

and feel clunky. let's say not not and feel clunky. let's say not not intuitive enough if we're speaking of

intuitive enough if we're speaking of intuitive enough if we're speaking of user experience user interface the copy

user experience user interface the copy user experience user interface the copy doesn't really convey the purpose the

doesn't really convey the purpose the doesn't really convey the purpose the value the vision it's yeah we're an

value the vision it's yeah we're an value the vision it's yeah we're an affiliate marketing platform we're

affiliate marketing platform we're affiliate marketing platform we're aggregating stuff for you that you can

aggregating stuff for you that you can aggregating stuff for you that you can analyze and do this and that but then

analyze and do this and that but then analyze and do this and that but then for example if I was an affiliate per se

for example if I was an affiliate per se for example if I was an affiliate per se I wouldn't really understand why I why

I wouldn't really understand why I why I wouldn't really understand why I why should I use stats drone instead of

should I use stats drone instead of should I use stats drone instead of someone else. Yeah, the pricing

someone else. Yeah, the pricing someone else. Yeah, the pricing reasoning as well, not really clear.

reasoning as well, not really clear. reasoning as well, not really clear. That's speaking about the website like

That's speaking about the website like That's speaking about the website like the there's

the there's the there's the entire positioning and content

the entire positioning and content the entire positioning and content delivery. It misses the mark. It doesn't

delivery. It misses the mark. It doesn't delivery. It misses the mark. It doesn't hit the mark with

hit the mark with hit the mark with why affiliates should use stats. And

why affiliates should use stats. And why affiliates should use stats. And yeah, you have a great YouTube channel,

yeah, you have a great YouTube channel, yeah, you have a great YouTube channel, you have a lot of awesome conversations

you have a lot of awesome conversations you have a lot of awesome conversations on podcasts and you got to leverage it.

on podcasts and you got to leverage it. on podcasts and you got to leverage it. I don't know, maybe put in some some

I don't know, maybe put in some some I don't know, maybe put in some some budget into ads or other means of

budget into ads or other means of budget into ads or other means of promotion on YouTube, not ads in

promotion on YouTube, not ads in promotion on YouTube, not ads in particular, just to generate this

particular, just to generate this particular, just to generate this subscriber traction cuz cuz even if you

subscriber traction cuz cuz even if you subscriber traction cuz cuz even if you don't get target your target audience,

don't get target your target audience, don't get target your target audience, but you get subscribers, when your

but you get subscribers, when your but you get subscribers, when your target audience sees that your channel

target audience sees that your channel target audience sees that your channel has, let's say, a couple of tens of

has, let's say, a couple of tens of has, let's say, a couple of tens of thousand subscribers, they won't care if

thousand subscribers, they won't care if thousand subscribers, they won't care if it's your target audience or not. They

it's your target audience or not. They it's your target audience or not. They will think, "This is a trusted channel.

will think, "This is a trusted channel. will think, "This is a trusted channel. I should check it out. These are

I should check it out. These are I should check it out. These are the main things that I can remember

the main things that I can remember the main things that I can remember recall right now. recall right now. recall right now. >> Yeah. >> Yeah. >> Yeah. >> Those are amazing. I remember when you >> Those are amazing. I remember when you >> Those are amazing. I remember when you wrote that down, I was like, you know wrote that down, I was like, you know wrote that down, I was like, you know what? You're spot on. Like our YouTube

what? You're spot on. Like our YouTube what? You're spot on. Like our YouTube channel, I think we might have 400 plus

channel, I think we might have 400 plus channel, I think we might have 400 plus subscribers, which is not bad for

subscribers, which is not bad for subscribers, which is not bad for organic and just not even trying hard.

organic and just not even trying hard. organic and just not even trying hard. But I think you're right. If we want to

But I think you're right. If we want to But I think you're right. If we want to try to present that, we are we've been

try to present that, we are we've been try to present that, we are we've been around for years. It's we don't need 2

around for years. It's we don't need 2 around for years. It's we don't need 2 million, but have like thousands of

million, but have like thousands of million, but have like thousands of subscribers would be a big deal. And

subscribers would be a big deal. And subscribers would be a big deal. And actually, I just wrote another note for

actually, I just wrote another note for actually, I just wrote another note for our LinkedIn newsletter, the one I do

our LinkedIn newsletter, the one I do our LinkedIn newsletter, the one I do personally. We actually have a pretty

personally. We actually have a pretty personally. We actually have a pretty good base, but yeah, it would look more

good base, but yeah, it would look more good base, but yeah, it would look more powerful. It's not just even more powerful. It's not just even more powerful. It's not just even more powerful. Like, why not take that base

powerful. Like, why not take that base powerful. Like, why not take that base of 2,800 that we have today and why

of 2,800 that we have today and why of 2,800 that we have today and why can't we just accelerate it to be like 5

can't we just accelerate it to be like 5 can't we just accelerate it to be like 5 to 10K, which is it's not just 5 to 10K.

to 10K, which is it's not just 5 to 10K. to 10K, which is it's not just 5 to 10K. It's also using ads to target the people

It's also using ads to target the people It's also using ads to target the people we want to target and having more of the

we want to target and having more of the we want to target and having more of the audience we want to have anyways. And I

audience we want to have anyways. And I audience we want to have anyways. And I think you're right. I think for that

think you're right. I think for that think you're right. I think for that would be minimal effort for I mean for

would be minimal effort for I mean for would be minimal effort for I mean for the communication things that we are the communication things that we are the communication things that we are doing that's those two things are

doing that's those two things are doing that's those two things are definitely part of it. Those are our

definitely part of it. Those are our definitely part of it. Those are our shining stars and I think we should shining stars and I think we should shining stars and I think we should probably a little bit of ad spend would

probably a little bit of ad spend would probably a little bit of ad spend would probably cost minimal but have you know

probably cost minimal but have you know probably cost minimal but have you know a major impact. a major impact. a major impact. >> Yep. Yep. Definitely. And once you get

>> Yep. Yep. Definitely. And once you get >> Yep. Yep. Definitely. And once you get this additional exposure, you will just

this additional exposure, you will just this additional exposure, you will just you will simply not need to care about

you will simply not need to care about you will simply not need to care about it anymore because it would be just

it anymore because it would be just it anymore because it would be just doing the work for you.

doing the work for you. doing the work for you. >> Yeah. >> Yeah. >> Yeah. >> Yeah, I hear you. All right. So, we're

>> Yeah, I hear you. All right. So, we're >> Yeah, I hear you. All right. So, we're going to finish this off with the last going to finish this off with the last going to finish this off with the last question is what do you see of the question is what do you see of the question is what do you see of the future of affiliate marketing as it

future of affiliate marketing as it future of affiliate marketing as it intersects with business intelligence?

intersects with business intelligence? intersects with business intelligence? Let's say the lazy in the bad sense lazy

Let's say the lazy in the bad sense lazy Let's say the lazy in the bad sense lazy affiliate marketers will will gradually

affiliate marketers will will gradually affiliate marketers will will gradually just wayne off and either give up on

just wayne off and either give up on just wayne off and either give up on doing businesses and sell whatever they

doing businesses and sell whatever they doing businesses and sell whatever they have or move to other business ventures.

have or move to other business ventures. have or move to other business ventures. Those that are smart and those who

Those that are smart and those who Those that are smart and those who realize what's happening, who are ready

realize what's happening, who are ready realize what's happening, who are ready to adapt, who don't mind pressure, they

to adapt, who don't mind pressure, they to adapt, who don't mind pressure, they will eventually thrive. thrive because

will eventually thrive. thrive because will eventually thrive. thrive because they will adapt to new search they will adapt to new search they will adapt to new search situations. They will boost up their

situations. They will boost up their situations. They will boost up their branding quality. They will I don't know

branding quality. They will I don't know branding quality. They will I don't know I can see let's say

I can see let's say I can see let's say some I can see how some affiliates will

some I can see how some affiliates will some I can see how some affiliates will give birth to other businesses out of

give birth to other businesses out of give birth to other businesses out of their affiliate endeavors just because

their affiliate endeavors just because their affiliate endeavors just because of focusing on quality and proper

of focusing on quality and proper of focusing on quality and proper branding. It will not go away. it will

branding. It will not go away. it will branding. It will not go away. it will transform. Probably the longest

transform. Probably the longest transform. Probably the longest surviving ones will be the those who

surviving ones will be the those who surviving ones will be the those who deal with high ticket items cuz I know

deal with high ticket items cuz I know deal with high ticket items cuz I know several cases even now who weren't even

several cases even now who weren't even several cases even now who weren't even bothered by Chad GPD by AI content and

bothered by Chad GPD by AI content and bothered by Chad GPD by AI content and Google updates that that had caught like

Google updates that that had caught like Google updates that that had caught like millions of websites.

millions of websites. millions of websites. They're still out there. they're still

They're still out there. they're still They're still out there. they're still making their money and they don't care

making their money and they don't care making their money and they don't care about anything because they're focusing

about anything because they're focusing about anything because they're focusing on quality because they have to sell

on quality because they have to sell on quality because they have to sell these high ticket items. So, this is

these high ticket items. So, this is these high ticket items. So, this is what's going to happen with affiliate

what's going to happen with affiliate what's going to happen with affiliate marketing, at least to my understanding.

marketing, at least to my understanding. marketing, at least to my understanding. Maybe I'm missing missing out on

Maybe I'm missing missing out on Maybe I'm missing missing out on something. I'm not saying I'm like the

something. I'm not saying I'm like the something. I'm not saying I'm like the the highest truth here, but

the highest truth here, but the highest truth here, but >> it might be actually on point because >> it might be actually on point because >> it might be actually on point because you know that Niles Z, he just uh

you know that Niles Z, he just uh you know that Niles Z, he just uh released his book, what is the payout

released his book, what is the payout released his book, what is the payout mafia? And his philosophy was the same.

mafia? And his philosophy was the same. mafia? And his philosophy was the same. It's like there's less affiliates, but

It's like there's less affiliates, but It's like there's less affiliates, but the ones that are there, they're just

the ones that are there, they're just the ones that are there, they're just eating everything up because they're the

eating everything up because they're the eating everything up because they're the ones doing the extra effort. They're

ones doing the extra effort. They're ones doing the extra effort. They're doing the quality. It's pretty much doing the quality. It's pretty much doing the quality. It's pretty much everything you just said in this whole

everything you just said in this whole everything you just said in this whole recording.

recording. recording. >> Awesome. Good to know. >> Awesome. Good to know. >> Awesome. Good to know. >> Yeah. >> Yeah. >> Yeah. >> All right. So, Vlad, thank you so much

>> All right. So, Vlad, thank you so much >> All right. So, Vlad, thank you so much for doing this. I want to pass it back for doing this. I want to pass it back for doing this. I want to pass it back to you. How can people get a hold of to you. How can people get a hold of to you. How can people get a hold of you? you? you? >> You can find me on LinkedIn by my name,

>> You can find me on LinkedIn by my name, >> You can find me on LinkedIn by my name, Vladimir Guillian. Just make sure to not

Vladimir Guillian. Just make sure to not Vladimir Guillian. Just make sure to not write my last name like like it sounds

write my last name like like it sounds write my last name like like it sounds in Spanish. write it the way it's

in Spanish. write it the way it's in Spanish. write it the way it's written in Romanian. G h i l i n like

written in Romanian. G h i l i n like written in Romanian. G h i l i n like the way you see it on screen. You can

the way you see it on screen. You can the way you see it on screen. You can also find me on Facebook, but if you go

also find me on Facebook, but if you go also find me on Facebook, but if you go to Facebook, you'll have to write my

to Facebook, you'll have to write my to Facebook, you'll have to write my last name in Spanish.

last name in Spanish. last name in Spanish. >> Perfect. We'll have a we'll have the

>> Perfect. We'll have a we'll have the >> Perfect. We'll have a we'll have the links in the show notes. We'll make it links in the show notes. We'll make it links in the show notes. We'll make it easier for people. easier for people. easier for people. >> Awesome. Thank you. Thank you. Yeah, it

>> Awesome. Thank you. Thank you. Yeah, it >> Awesome. Thank you. Thank you. Yeah, it was pleasure being here and always a

was pleasure being here and always a was pleasure being here and always a pleasure talking to you. pleasure talking to you. pleasure talking to you. >> Thanks for the recording and once again,

>> Thanks for the recording and once again, >> Thanks for the recording and once again, thanks for the help in the background. I thanks for the help in the background. I thanks for the help in the background. I knew we needed some communication help

knew we needed some communication help knew we needed some communication help and your first report was Yep. It's not

and your first report was Yep. It's not and your first report was Yep. It's not pretty, but we got some work to do. I

pretty, but we got some work to do. I pretty, but we got some work to do. I appreciate it.

appreciate it. appreciate it. >> I'm glad to help.

>> Thank you for tuning in to the >> Thank you for tuning in to the AffiliateBI podcast. I'd like to take

AffiliateBI podcast. I'd like to take AffiliateBI podcast. I'd like to take this time to ask for a small favor to

this time to ask for a small favor to this time to ask for a small favor to leave a rating and review wherever you

leave a rating and review wherever you leave a rating and review wherever you listen to your podcast. That helps us

listen to your podcast. That helps us listen to your podcast. That helps us expand our reach to rank higher in

expand our reach to rank higher in expand our reach to rank higher in podcast directories and reach more

podcast directories and reach more podcast directories and reach more listeners.