Affiliate Link Research with Affiliate Track

and welcome to the AffiliateBI podcast. and welcome to the AffiliateBI podcast. Today I want to talk about a tool we've

Today I want to talk about a tool we've Today I want to talk about a tool we've been building for quite some time. We've

been building for quite some time. We've been building for quite some time. We've tried to make this thing happen over

tried to make this thing happen over tried to make this thing happen over three years ago and we we weren't

three years ago and we we weren't three years ago and we we weren't successful. Last year we built an MVP

successful. Last year we built an MVP successful. Last year we built an MVP and we got some success with it and this

and we got some success with it and this and we got some success with it and this year we've rebuilt that MVP so we can

year we've rebuilt that MVP so we can year we've rebuilt that MVP so we can make it more of an actual product. And

make it more of an actual product. And make it more of an actual product. And that product is called affiliatra.io

that product is called affiliatra.io that product is called affiliatra.io and it's in beta currently. So, if you

and it's in beta currently. So, if you and it's in beta currently. So, if you want to sign up, you're free to uh test

want to sign up, you're free to uh test want to sign up, you're free to uh test it out. But I I'm discovering some

it out. But I I'm discovering some it out. But I I'm discovering some interesting things that I didn't realize

interesting things that I didn't realize interesting things that I didn't realize we were going to run into. Um just

we were going to run into. Um just we were going to run into. Um just different things of tracking links and

different things of tracking links and different things of tracking links and the types of links that are being

the types of links that are being the types of links that are being offered to affiliates, the data you can

offered to affiliates, the data you can offered to affiliates, the data you can find when you start looking through some

find when you start looking through some find when you start looking through some of these tracking links, and just

of these tracking links, and just of these tracking links, and just discovering things that I'm not even

discovering things that I'm not even discovering things that I'm not even trying to find them, but I'm finding trying to find them, but I'm finding trying to find them, but I'm finding them anyways. So, just to give you one

them anyways. So, just to give you one them anyways. So, just to give you one example, um this was kind of more

example, um this was kind of more example, um this was kind of more accidental. I just noticed a an ad

accidental. I just noticed a an ad accidental. I just noticed a an ad network that was doing pure parasite

network that was doing pure parasite network that was doing pure parasite SEO. Now, parasite SEO has been around

SEO. Now, parasite SEO has been around SEO. Now, parasite SEO has been around for a long time, but the way it used to

for a long time, but the way it used to for a long time, but the way it used to work, the way I'm going to explain it is

work, the way I'm going to explain it is work, the way I'm going to explain it is that you'd find a high ranking, high

that you'd find a high ranking, high that you'd find a high ranking, high authority site. You write an article

authority site. You write an article authority site. You write an article like best free spins. So, you rank for

like best free spins. So, you rank for like best free spins. So, you rank for that keyword, that page ranks for that

that keyword, that page ranks for that that keyword, that page ranks for that keyword, and then you have one link that

keyword, and then you have one link that keyword, and then you have one link that links back to your money page or your

links back to your money page or your links back to your money page or your affiliate site, and then that's where affiliate site, and then that's where affiliate site, and then that's where you've you're funneling all this traffic

you've you're funneling all this traffic you've you're funneling all this traffic from. Now what what I'm seeing is

from. Now what what I'm seeing is from. Now what what I'm seeing is something very different where that page

something very different where that page something very different where that page is becoming the top list. So the most

is becoming the top list. So the most is becoming the top list. So the most famous version of this where parasite

famous version of this where parasite famous version of this where parasite SEO was successful and then got

SEO was successful and then got SEO was successful and then got destroyed was when all these public

destroyed was when all these public destroyed was when all these public companies had deals with like you know I

companies had deals with like you know I companies had deals with like you know I can't remember it's like guardian

can't remember it's like guardian can't remember it's like guardian different newspapers things like that

different newspapers things like that different newspapers things like that you know it was basically katenna media

you know it was basically katenna media you know it was basically katenna media uh better collective gambling.com I

uh better collective gambling.com I uh better collective gambling.com I think even rake might have had some um

think even rake might have had some um think even rake might have had some um just all these deals were happening and

just all these deals were happening and just all these deals were happening and it was like oh damn like this is going

it was like oh damn like this is going it was like oh damn like this is going to be the new paraset SEO where it's

to be the new paraset SEO where it's to be the new paraset SEO where it's going to be very difficult for people to

going to be very difficult for people to going to be very difficult for people to compete with. Now I'm seeing all these

compete with. Now I'm seeing all these compete with. Now I'm seeing all these random newspaper sites. I don't want to

random newspaper sites. I don't want to random newspaper sites. I don't want to call them random. They're sites that you

call them random. They're sites that you call them random. They're sites that you wouldn't think of, but they have a very

wouldn't think of, but they have a very wouldn't think of, but they have a very high domain authority and they rank.

high domain authority and they rank. high domain authority and they rank. They're ranking for localized content.

They're ranking for localized content. They're ranking for localized content. They're ranking for different languages,

They're ranking for different languages, They're ranking for different languages, anything you can think of. And they have

anything you can think of. And they have anything you can think of. And they have at least like five operator brands or

at least like five operator brands or at least like five operator brands or five casinos linking to them. And

five casinos linking to them. And five casinos linking to them. And they're using a different domain

they're using a different domain they're using a different domain redirect. So they're not pasting the raw

redirect. So they're not pasting the raw redirect. So they're not pasting the raw links they're getting from the affiliate links they're getting from the affiliate links they're getting from the affiliate program. They're basically doing a

program. They're basically doing a program. They're basically doing a redirect, which is what most affiliate

redirect, which is what most affiliate redirect, which is what most affiliate sites do, but quite often they're not

sites do, but quite often they're not sites do, but quite often they're not showing up in regular reports. So,

showing up in regular reports. So, showing up in regular reports. So, people don't always know that these

people don't always know that these people don't always know that these things exist. But I'm now starting to

things exist. But I'm now starting to things exist. But I'm now starting to document a list of what I can find for

document a list of what I can find for document a list of what I can find for both ad networks and affiliate networks.

both ad networks and affiliate networks. both ad networks and affiliate networks. And I think this research is just going

And I think this research is just going And I think this research is just going to take at least a year. And I think I'm

to take at least a year. And I think I'm to take at least a year. And I think I'm going to find thousands and thousands of

going to find thousands and thousands of going to find thousands and thousands of these, if not tens of thousands, and

these, if not tens of thousands, and these, if not tens of thousands, and maybe even over 100 thousand. So, it's

maybe even over 100 thousand. So, it's maybe even over 100 thousand. So, it's just I I think it's cool. Um, I'm

just I I think it's cool. Um, I'm just I I think it's cool. Um, I'm starting to learn what people are doing

starting to learn what people are doing starting to learn what people are doing behind the scenes that they probably

behind the scenes that they probably behind the scenes that they probably don't want other people to know about.

don't want other people to know about. don't want other people to know about. But with this tool, anyone's going to be

But with this tool, anyone's going to be But with this tool, anyone's going to be able to find out. And like I said, it

able to find out. And like I said, it able to find out. And like I said, it wasn't our intention to to do this. We

wasn't our intention to to do this. We wasn't our intention to to do this. We just wanted to actually build the tool

just wanted to actually build the tool just wanted to actually build the tool and kind of go, let's find the internet

and kind of go, let's find the internet and kind of go, let's find the internet of websites that are affiliate sites

of websites that are affiliate sites of websites that are affiliate sites linking to operators. Let's get our

linking to operators. Let's get our linking to operators. Let's get our hands on all of them and let's see what

hands on all of them and let's see what hands on all of them and let's see what we can find. And what we're finding is

we can find. And what we're finding is we can find. And what we're finding is just immense stuff. So now I'm finding

just immense stuff. So now I'm finding just immense stuff. So now I'm finding stuff where I've always known this to be

stuff where I've always known this to be stuff where I've always known this to be true where it's like I'm trying to grow

true where it's like I'm trying to grow true where it's like I'm trying to grow the Stone affiliate program and it's

the Stone affiliate program and it's the Stone affiliate program and it's like, well, who am I looking for? I'm

like, well, who am I looking for? I'm like, well, who am I looking for? I'm looking for people that are promoting

looking for people that are promoting looking for people that are promoting uh not just my competition, but if any

uh not just my competition, but if any uh not just my competition, but if any site that that links to another

site that that links to another site that that links to another affiliate program through a sub affiliate program through a sub affiliate program through a sub affiliate link, that's actually of

affiliate link, that's actually of affiliate link, that's actually of interest because that means they have

interest because that means they have interest because that means they have web master targeted content, which is

web master targeted content, which is web master targeted content, which is what I want. Like I want web masters to

what I want. Like I want web masters to what I want. Like I want web masters to know that our affiliate program exists

know that our affiliate program exists know that our affiliate program exists so they can sign up and yeah like just

so they can sign up and yeah like just so they can sign up and yeah like just sign up and join put the tracking links

sign up and join put the tracking links sign up and join put the tracking links and talk about our product. Uh of course

and talk about our product. Uh of course and talk about our product. Uh of course I want that but there there's also a

I want that but there there's also a I want that but there there's also a massive internet out there of these

massive internet out there of these massive internet out there of these types of tracking links which are just

types of tracking links which are just types of tracking links which are just pure sub affiliate links. So they're not

pure sub affiliate links. So they're not pure sub affiliate links. So they're not going to show up in your regular brands

going to show up in your regular brands going to show up in your regular brands and that's going to be something we're and that's going to be something we're and that's going to be something we're going to work on over the next few

going to work on over the next few going to work on over the next few months of just trying to aggregate all

months of just trying to aggregate all months of just trying to aggregate all this data and the data is just immense.

this data and the data is just immense. this data and the data is just immense. It is like in just gambling alone.

It is like in just gambling alone. It is like in just gambling alone. There's casino, sports betting, poker,

There's casino, sports betting, poker, There's casino, sports betting, poker, bingo, lottery. Um you can even throw

bingo, lottery. Um you can even throw bingo, lottery. Um you can even throw esports in there. Um there are tracking

esports in there. Um there are tracking esports in there. Um there are tracking links of closed brands which is pretty

links of closed brands which is pretty links of closed brands which is pretty prominent. And then there's tracking

prominent. And then there's tracking prominent. And then there's tracking links of brands that have switched

links of brands that have switched links of brands that have switched software. So the old links are now

software. So the old links are now software. So the old links are now invalidated which is pretty substantial.

invalidated which is pretty substantial. invalidated which is pretty substantial. I mean, that's a lot of revenue leak in

I mean, that's a lot of revenue leak in I mean, that's a lot of revenue leak in terms of people just losing money by not

terms of people just losing money by not terms of people just losing money by not updating their links because they

updating their links because they updating their links because they probably the email, the compliance email

probably the email, the compliance email probably the email, the compliance email they got most likely went up went into

they got most likely went up went into they got most likely went up went into spam or the company that changed it,

spam or the company that changed it, spam or the company that changed it, they just didn't really be super

they just didn't really be super they just didn't really be super proactive about making sure that you did

proactive about making sure that you did proactive about making sure that you did change your links because that's now

change your links because that's now change your links because that's now working in their favor when you're using

working in their favor when you're using working in their favor when you're using the old links. Um, and then the keyword

the old links. Um, and then the keyword the old links. Um, and then the keyword analysis. Um, you can basically type in

analysis. Um, you can basically type in analysis. Um, you can basically type in keywords and look for page titles. So,

keywords and look for page titles. So, keywords and look for page titles. So, what are some of the page title searches

what are some of the page title searches what are some of the page title searches you can do? It ju it just doesn't end.

you can do? It ju it just doesn't end. you can do? It ju it just doesn't end. Um, playtech casinos, playtech bonuses,

Um, playtech casinos, playtech bonuses, Um, playtech casinos, playtech bonuses, micro gaming casinos, micro gaming

micro gaming casinos, micro gaming micro gaming casinos, micro gaming bonuses, slots tournaments, um, no

bonuses, slots tournaments, um, no bonuses, slots tournaments, um, no deposit bonuses, um, you know, bet 365

deposit bonuses, um, you know, bet 365 deposit bonuses, um, you know, bet 365 review, um, any review of any brand. You

review, um, any review of any brand. You review, um, any review of any brand. You can do it. You can do comparison of

can do it. You can do comparison of can do it. You can do comparison of brands. So, put in two keywords like Bet

brands. So, put in two keywords like Bet brands. So, put in two keywords like Bet Fair, Bet 365. Um, and then even the

Fair, Bet 365. Um, and then even the Fair, Bet 365. Um, and then even the things that are kind of more like I

things that are kind of more like I things that are kind of more like I wouldn't even say it's black hat. I just

wouldn't even say it's black hat. I just wouldn't even say it's black hat. I just say it's uh you know the unethical stuff

say it's uh you know the unethical stuff say it's uh you know the unethical stuff like people that are targeting GameStop

like people that are targeting GameStop like people that are targeting GameStop keywords. So it's like well if you do

keywords. So it's like well if you do keywords. So it's like well if you do want to know what sites are doing it,

want to know what sites are doing it, want to know what sites are doing it, you just put in GameStop in the keyword

you just put in GameStop in the keyword you just put in GameStop in the keyword and you're going to start finding pages

and you're going to start finding pages and you're going to start finding pages that link to it. Now just for context,

that link to it. Now just for context, that link to it. Now just for context, you're going to find some pages that you're going to find some pages that you're going to find some pages that legitimately link there and it's not

legitimately link there and it's not legitimately link there and it's not intentional. It's probably like a site

intentional. It's probably like a site intentional. It's probably like a site that has a site sitewide offer that just

that has a site sitewide offer that just that has a site sitewide offer that just sits in the footer. So that technically

sits in the footer. So that technically sits in the footer. So that technically counts. Uh, but then you're going to

counts. Uh, but then you're going to counts. Uh, but then you're going to have other ones where people keywords

have other ones where people keywords have other ones where people keywords and they they they definitely want to and they they they definitely want to and they they they definitely want to pull these people in. So, that's not

pull these people in. So, that's not pull these people in. So, that's not quite ethical. So, yeah, if you want to

quite ethical. So, yeah, if you want to quite ethical. So, yeah, if you want to try the tool, it's affiliated.io. Uh,

try the tool, it's affiliated.io. Uh, try the tool, it's affiliated.io. Uh, we're looking for more beta beta

we're looking for more beta beta we're looking for more beta beta testers. And yeah, I'm really excited at

testers. And yeah, I'm really excited at testers. And yeah, I'm really excited at um what we're be able we're able to

um what we're be able we're able to um what we're be able we're able to find. And most importantly, it's I want

find. And most importantly, it's I want find. And most importantly, it's I want this tool to be useful for affiliates.

this tool to be useful for affiliates. this tool to be useful for affiliates. First and foremost, it's like if you're

First and foremost, it's like if you're First and foremost, it's like if you're linking to stuff that you shouldn't be

linking to stuff that you shouldn't be linking to stuff that you shouldn't be linking to um because it's probably poor

linking to um because it's probably poor linking to um because it's probably poor performing or it's closed, that's

performing or it's closed, that's performing or it's closed, that's revenue leak. So, you know, we want you

revenue leak. So, you know, we want you revenue leak. So, you know, we want you to to know this when you're using

to to know this when you're using to to know this when you're using Statone. And if you're an affiliate

Statone. And if you're an affiliate Statone. And if you're an affiliate manager, it is going to be a research

manager, it is going to be a research manager, it is going to be a research tool to help you find affiliates and

tool to help you find affiliates and tool to help you find affiliates and know if affiliates have kind of

know if affiliates have kind of know if affiliates have kind of basically taken links off of their

basically taken links off of their basically taken links off of their pages. And it's also going to try to

pages. And it's also going to try to pages. And it's also going to try to educate affiliate managers to go what

educate affiliate managers to go what educate affiliate managers to go what are some of the other content pages that

are some of the other content pages that are some of the other content pages that you're missing out on that your you're missing out on that your you're missing out on that your competition has that you don't. So, for

competition has that you don't. So, for competition has that you don't. So, for example, it's like we want to do example, it's like we want to do example, it's like we want to do analysis on blogs, like what kind of

analysis on blogs, like what kind of analysis on blogs, like what kind of blog content links out to operators and

blog content links out to operators and blog content links out to operators and what kind of traffic's behind it. I

what kind of traffic's behind it. I what kind of traffic's behind it. I believe there's a lot of traffic, but believe there's a lot of traffic, but believe there's a lot of traffic, but when I used to be an affiliate, I never

when I used to be an affiliate, I never when I used to be an affiliate, I never had an affiliate manager say, "Hey, can

had an affiliate manager say, "Hey, can had an affiliate manager say, "Hey, can I be on your blog? Can I can we do an

I be on your blog? Can I can we do an I be on your blog? Can I can we do an interview?" And and even worse, um, can

interview?" And and even worse, um, can interview?" And and even worse, um, can we be in your newsletter? They never

we be in your newsletter? They never we be in your newsletter? They never asked that. And that was always the way

asked that. And that was always the way asked that. And that was always the way in which we were able to send instant

in which we were able to send instant in which we were able to send instant FTDs per day, like on the spot. like

FTDs per day, like on the spot. like FTDs per day, like on the spot. like within 24 hours you'd get quite a few

within 24 hours you'd get quite a few within 24 hours you'd get quite a few FTDs from us with our old affiliate site

FTDs from us with our old affiliate site FTDs from us with our old affiliate site and I I can't remember a time when an

and I I can't remember a time when an and I I can't remember a time when an affiliate manager asked for this and we

affiliate manager asked for this and we affiliate manager asked for this and we had thousands of brands we had thousands

had thousands of brands we had thousands had thousands of brands we had thousands of affiliate login and yeah it's just

of affiliate login and yeah it's just of affiliate login and yeah it's just like they all wanted the top uh top

like they all wanted the top uh top like they all wanted the top uh top listing on the site and I was just like

listing on the site and I was just like listing on the site and I was just like you know what if you want it you can

you know what if you want it you can you know what if you want it you can overpay for it but I don't think that's

overpay for it but I don't think that's overpay for it but I don't think that's what you want but I don't know like this

what you want but I don't know like this what you want but I don't know like this is maybe maybe this is why the affiliate

is maybe maybe this is why the affiliate is maybe maybe this is why the affiliate space is the way it is because people

space is the way it is because people space is the way it is because people just want to basically blast through just want to basically blast through just want to basically blast through budgets and they need to get their budgets and they need to get their budgets and they need to get their quotas, but whatever. Um, helpful for

quotas, but whatever. Um, helpful for quotas, but whatever. Um, helpful for affiliates, helpful for affiliate

affiliates, helpful for affiliate affiliates, helpful for affiliate managers, for operators, for regulators.

managers, for operators, for regulators. managers, for operators, for regulators. I think it's going to be pretty cool I think it's going to be pretty cool I think it's going to be pretty cool tool. So, check it out, affiliate tool. So, check it out, affiliate tool. So, check it out, affiliate track.io. And for everyone else, uh, you

track.io. And for everyone else, uh, you track.io. And for everyone else, uh, you know about Stats, it's uh, we think it's

know about Stats, it's uh, we think it's know about Stats, it's uh, we think it's one of the best tools on the market for

one of the best tools on the market for one of the best tools on the market for affiliates to help you manage deals,

affiliates to help you manage deals, affiliates to help you manage deals, your flat fees. Um, yeah, just get all

your flat fees. Um, yeah, just get all your flat fees. Um, yeah, just get all your stats. We're close to 2,200

your stats. We're close to 2,200 your stats. We're close to 2,200 gambling affiliate programs and we're gambling affiliate programs and we're gambling affiliate programs and we're now just starting to include noni gaming

now just starting to include noni gaming now just starting to include noni gaming affiliate programs. So yeah, it's a save

affiliate programs. So yeah, it's a save affiliate programs. So yeah, it's a save yourself a lot of time, a lot of hassle

yourself a lot of time, a lot of hassle yourself a lot of time, a lot of hassle and let us help you get the data on the

and let us help you get the data on the and let us help you get the data on the accounts, brands, campaigns, dynamic

accounts, brands, campaigns, dynamic accounts, brands, campaigns, dynamic variables, postbacks, and coming soon

variables, postbacks, and coming soon variables, postbacks, and coming soon player engagement reports and geo

player engagement reports and geo player engagement reports and geo breakdown.