The Best Book in Affiliate Marketing - The Payout Mafia

Welcome to the AffiliateBI podcast. Welcome to the AffiliateBI podcast. Today I want to talk about a book called

Today I want to talk about a book called Today I want to talk about a book called The Payout Mafia. It's by uh Neil Z and

The Payout Mafia. It's by uh Neil Z and The Payout Mafia. It's by uh Neil Z and James Douly. And yeah, this is an

James Douly. And yeah, this is an James Douly. And yeah, this is an amazing book on affiliate marketing. So,

amazing book on affiliate marketing. So, amazing book on affiliate marketing. So, I had someone ask me recently uh saying,

I had someone ask me recently uh saying, I had someone ask me recently uh saying, "Hey, I want to get started in affiliate

"Hey, I want to get started in affiliate "Hey, I want to get started in affiliate marketing. What should I do?" And since

marketing. What should I do?" And since marketing. What should I do?" And since I started reading this book, I mean, I

I started reading this book, I mean, I I started reading this book, I mean, I just didn't hesitate. I just said go get

just didn't hesitate. I just said go get just didn't hesitate. I just said go get this book and read it because there's a

this book and read it because there's a this book and read it because there's a lot of core principles on here that I

lot of core principles on here that I lot of core principles on here that I think everyone just overlooks in think everyone just overlooks in think everyone just overlooks in affiliate marketing. Um so just to give

affiliate marketing. Um so just to give affiliate marketing. Um so just to give you a couple examples, a lot of people

you a couple examples, a lot of people you a couple examples, a lot of people think that affiliate marketing is pure

think that affiliate marketing is pure think that affiliate marketing is pure passive. Um it might have been passive

passive. Um it might have been passive passive. Um it might have been passive back in the day and there's aspects of

back in the day and there's aspects of back in the day and there's aspects of it that are technically passive. Um like

it that are technically passive. Um like it that are technically passive. Um like you know if you get uh some recurring

you know if you get uh some recurring you know if you get uh some recurring revenue that's great. If you're able to

revenue that's great. If you're able to revenue that's great. If you're able to create some evergreen content like a

create some evergreen content like a create some evergreen content like a YouTube video that just sits there and

YouTube video that just sits there and YouTube video that just sits there and is evergreen, collects traffic year

is evergreen, collects traffic year is evergreen, collects traffic year after year, that's great. Those are

after year, that's great. Those are after year, that's great. Those are examples of of how it can be passive,

examples of of how it can be passive, examples of of how it can be passive, but you kind of need to keep the whole

but you kind of need to keep the whole but you kind of need to keep the whole funnel going or the whole system going

funnel going or the whole system going funnel going or the whole system going rather. You need to be constantly

rather. You need to be constantly rather. You need to be constantly creating content because you never know

creating content because you never know creating content because you never know when that video is going to start losing

when that video is going to start losing when that video is going to start losing out to someone else that's going to

out to someone else that's going to out to someone else that's going to actually build a create a better video

actually build a create a better video actually build a create a better video and just kind of outrank you. So,

and just kind of outrank you. So, and just kind of outrank you. So, there's just like a lot of really good

there's just like a lot of really good there's just like a lot of really good principles and best practices. Like it

principles and best practices. Like it principles and best practices. Like it talks about um like you have different

talks about um like you have different talks about um like you have different chapters from a lot of different chapters from a lot of different chapters from a lot of different affiliate marketing experts and it just

affiliate marketing experts and it just affiliate marketing experts and it just talks about how you can kind of like

talks about how you can kind of like talks about how you can kind of like focus on a niche that's going to be

focus on a niche that's going to be focus on a niche that's going to be relevant for you. Um a core theme

relevant for you. Um a core theme relevant for you. Um a core theme throughout this entire book is

throughout this entire book is throughout this entire book is conversion rate optimization. Um, that's

conversion rate optimization. Um, that's conversion rate optimization. Um, that's something I'm really passionate about something I'm really passionate about something I'm really passionate about because I think a lot of people think

because I think a lot of people think because I think a lot of people think that they need to double their search

that they need to double their search that they need to double their search traffic or double their traffic rather

traffic or double their traffic rather traffic or double their traffic rather than trying to double their conversion

than trying to double their conversion than trying to double their conversion rates where it goes without saying. Um,

rates where it goes without saying. Um, rates where it goes without saying. Um, technically those look like the same,

technically those look like the same, technically those look like the same, but sometimes you can get um, you know,

but sometimes you can get um, you know, but sometimes you can get um, you know, faster wins just getting more

faster wins just getting more faster wins just getting more conversions than you can uh by just

conversions than you can uh by just conversions than you can uh by just trying to increase your traffic by 25

trying to increase your traffic by 25 trying to increase your traffic by 25 50% 100%. Um, so these are things that

50% 100%. Um, so these are things that 50% 100%. Um, so these are things that kind of matter. And what kind of people

kind of matter. And what kind of people kind of matter. And what kind of people do we have in here for this uh book? Uh,

do we have in here for this uh book? Uh, do we have in here for this uh book? Uh, there's Matt Diggity. Um, we have, uh,

there's Matt Diggity. Um, we have, uh, there's Matt Diggity. Um, we have, uh, James Oliver. Uh, Jamie if uh, he's

James Oliver. Uh, Jamie if uh, he's James Oliver. Uh, Jamie if uh, he's definitely in there. Uh, Gregory Elfrank

definitely in there. Uh, Gregory Elfrank definitely in there. Uh, Gregory Elfrank from, um, Empire Flippers. This guy has

from, um, Empire Flippers. This guy has from, um, Empire Flippers. This guy has a lot of insight on the world of M&A

a lot of insight on the world of M&A a lot of insight on the world of M&A when it comes to, um, you know, buying

when it comes to, um, you know, buying when it comes to, um, you know, buying and selling of affiliate sites. Uh,

and selling of affiliate sites. Uh, and selling of affiliate sites. Uh, James Douly, no doubt. Um, Jenna

James Douly, no doubt. Um, Jenna James Douly, no doubt. Um, Jenna Gonzalez was in there and I liked her

Gonzalez was in there and I liked her Gonzalez was in there and I liked her section because she talked about the

section because she talked about the section because she talked about the importance of tracking and how tracking

importance of tracking and how tracking importance of tracking and how tracking is where a lot of people just lose

is where a lot of people just lose is where a lot of people just lose visibility of their entire um, like

visibility of their entire um, like visibility of their entire um, like websites. It's kind of like you just

websites. It's kind of like you just websites. It's kind of like you just take tracking for granted, but tracking

take tracking for granted, but tracking take tracking for granted, but tracking can be where things fall apart. And you

can be where things fall apart. And you can be where things fall apart. And you know, I think um, that's a big source of

know, I think um, that's a big source of know, I think um, that's a big source of revenue leak. Like you've got tracking

revenue leak. Like you've got tracking revenue leak. Like you've got tracking that stops working, it's pretty easy to

that stops working, it's pretty easy to that stops working, it's pretty easy to not notice that these things are

not notice that these things are not notice that these things are happening. So, it's yeah, it's kind of

happening. So, it's yeah, it's kind of happening. So, it's yeah, it's kind of important to stay on top of it. So, once

important to stay on top of it. So, once important to stay on top of it. So, once again, I highly recommend this book. I

again, I highly recommend this book. I again, I highly recommend this book. I mean, anyone who's new to affiliate

mean, anyone who's new to affiliate mean, anyone who's new to affiliate marketing, even if you've been around marketing, even if you've been around marketing, even if you've been around for affiliate marketing for a long time,

for affiliate marketing for a long time, for affiliate marketing for a long time, this book is pure gold. It's just got,

this book is pure gold. It's just got, this book is pure gold. It's just got, you know, a lot of the best tips uh from

you know, a lot of the best tips uh from you know, a lot of the best tips uh from some top affiliate marketers around the

some top affiliate marketers around the some top affiliate marketers around the world about, you know, what's made them

world about, you know, what's made them world about, you know, what's made them successful. And I like the question.

successful. And I like the question. successful. And I like the question. It's like, if you had to start all over,

It's like, if you had to start all over, It's like, if you had to start all over, um what would you do to get to like 10K

um what would you do to get to like 10K um what would you do to get to like 10K a month? Um, and yeah, the answers

a month? Um, and yeah, the answers a month? Um, and yeah, the answers they're pretty they're they're varied,

they're pretty they're they're varied, they're pretty they're they're varied, but they're also spot-on. Um, it just

but they're also spot-on. Um, it just but they're also spot-on. Um, it just talks about how people would go, "Let me

talks about how people would go, "Let me talks about how people would go, "Let me take what I am capable of doing and let

take what I am capable of doing and let take what I am capable of doing and let me get the wins." Uh, another theme that

me get the wins." Uh, another theme that me get the wins." Uh, another theme that I think is kind of

I think is kind of I think is kind of recurring in this book is the idea that

recurring in this book is the idea that recurring in this book is the idea that people say like, you know, be helpful

people say like, you know, be helpful people say like, you know, be helpful people and um kind of create your own

people and um kind of create your own people and um kind of create your own media presence, your own media moat. Um,

media presence, your own media moat. Um, media presence, your own media moat. Um, I think it's uh helpful to kind of build

I think it's uh helpful to kind of build I think it's uh helpful to kind of build your own media profile where you can own

your own media profile where you can own your own media profile where you can own more of your traffic and you have more of your traffic and you have more of your traffic and you have followers and you have you you're

followers and you have you you're followers and you have you you're basically building trust. So, you know,

basically building trust. So, you know, basically building trust. So, you know, I think it's um, you know, for some

I think it's um, you know, for some I think it's um, you know, for some people that looks like a podcast. For

people that looks like a podcast. For people that looks like a podcast. For other people that's creating videos and

other people that's creating videos and other people that's creating videos and for other people it's you know, putting

for other people it's you know, putting for other people it's you know, putting their name uh on everything and just

their name uh on everything and just their name uh on everything and just going all in on a single topic. So yeah,

going all in on a single topic. So yeah, going all in on a single topic. So yeah, just shout out to Niles and uh James for

just shout out to Niles and uh James for just shout out to Niles and uh James for uh putting together an amazing book on

uh putting together an amazing book on uh putting together an amazing book on affiliate marketing. It's probably the

affiliate marketing. It's probably the affiliate marketing. It's probably the only book I could actually recommend in

only book I could actually recommend in only book I could actually recommend in affiliate marketing. It's just that

affiliate marketing. It's just that affiliate marketing. It's just that good. So um enjoy the book and uh yeah,

good. So um enjoy the book and uh yeah, good. So um enjoy the book and uh yeah, it's if you got more questions, fire

it's if you got more questions, fire it's if you got more questions, fire them. Uh send them to me through

them. Uh send them to me through them. Uh send them to me through LinkedIn. I'd be happy to uh do some um

LinkedIn. I'd be happy to uh do some um LinkedIn. I'd be happy to uh do some um some more podcasts where I can kind of

some more podcasts where I can kind of some more podcasts where I can kind of uh dive deep into some of the things

uh dive deep into some of the things uh dive deep into some of the things that I could help with.