10 SEO Tips from 10 SEO Experts to Help You Rank Higher

welcome to the affiliate bi podcast welcome to the affiliate bi podcast brought to you by stat Strone uh this

brought to you by stat Strone uh this brought to you by stat Strone uh this episode is going to be just basically 10

episode is going to be just basically 10 episode is going to be just basically 10 of the most recent SEO guests we've had

of the most recent SEO guests we've had of the most recent SEO guests we've had on the show and I want to do like a top

on the show and I want to do like a top on the show and I want to do like a top 10 insights top 10 SEO insights that I

10 insights top 10 SEO insights that I 10 insights top 10 SEO insights that I think would be very interesting just to think would be very interesting just to think would be very interesting just to go through one by one and I'll give it a

go through one by one and I'll give it a go through one by one and I'll give it a little bit of commentary um as I go

little bit of commentary um as I go little bit of commentary um as I go through all the insights um every time I

through all the insights um every time I through all the insights um every time I record a podcast episode I always will

record a podcast episode I always will record a podcast episode I always will get at least one insight that becomes

get at least one insight that becomes get at least one insight that becomes the start of the show uh sometimes I'm

the start of the show uh sometimes I'm the start of the show uh sometimes I'm pulling multiple insights and I just

pulling multiple insights and I just pulling multiple insights and I just have a collection of amazing good clips

have a collection of amazing good clips have a collection of amazing good clips that I just want to share with you so

that I just want to share with you so that I just want to share with you so looking forward to Jumping right in and

looking forward to Jumping right in and looking forward to Jumping right in and I hope you enjoy this episode first up

I hope you enjoy this episode first up I hope you enjoy this episode first up is Eric Sue who is the founder of single

is Eric Sue who is the founder of single is Eric Sue who is the founder of single grain and Eric's a well-known marketer

grain and Eric's a well-known marketer grain and Eric's a well-known marketer he does SEO does a lot of everything in

he does SEO does a lot of everything in he does SEO does a lot of everything in e-commerce and I asked him a whole bunch

e-commerce and I asked him a whole bunch e-commerce and I asked him a whole bunch of different questions and this one is of different questions and this one is of different questions and this one is on programmatic SEO and he kind of

on programmatic SEO and he kind of on programmatic SEO and he kind of breaks down the Simplicity of

breaks down the Simplicity of breaks down the Simplicity of programmatic SEO and gives a a real case

programmatic SEO and gives a a real case programmatic SEO and gives a a real case example of how you can Implement a

example of how you can Implement a example of how you can Implement a programmatic SEO I think when it comes

programmatic SEO I think when it comes programmatic SEO I think when it comes to Affiliates there's a lot of different to Affiliates there's a lot of different to Affiliates there's a lot of different ways in which you can consider it but it

ways in which you can consider it but it ways in which you can consider it but it all kind of comes down to having data to

all kind of comes down to having data to all kind of comes down to having data to run with there was a Google helpful

run with there was a Google helpful run with there was a Google helpful content update and there's like a

content update and there's like a content update and there's like a basically like a Google AI update that

basically like a Google AI update that basically like a Google AI update that happened the last couple months there's happened the last couple months there's happened the last couple months there's another update that happened with the another update that happened with the another update that happened with the site reputation abuse uh update that

site reputation abuse uh update that site reputation abuse uh update that happened programmatic SEO is I'll

happened programmatic SEO is I'll happened programmatic SEO is I'll showare real life example here it's

showare real life example here it's showare real life example here it's about building templated Pages at Scale

about building templated Pages at Scale about building templated Pages at Scale based on Geographic keywords or uh you

based on Geographic keywords or uh you based on Geographic keywords or uh you know different type of you know you can

know different type of you know you can know different type of you know you can have different type of modifiers right have different type of modifiers right have different type of modifiers right could be like HubSpot Alternatives

could be like HubSpot Alternatives could be like HubSpot Alternatives Salesforce Alternatives those types of

Salesforce Alternatives those types of Salesforce Alternatives those types of keywords right now if I were to simplify

keywords right now if I were to simplify keywords right now if I were to simplify based on Geographic or geography you

based on Geographic or geography you based on Geographic or geography you might do fun things to do in Rome fun

might do fun things to do in Rome fun might do fun things to do in Rome fun things to do in Japan fun things to do

things to do in Japan fun things to do things to do in Japan fun things to do in Los Angeles right and that's why a

in Los Angeles right and that's why a in Los Angeles right and that's why a site like Trip Adviser drives over 131

site like Trip Adviser drives over 131 site like Trip Adviser drives over 131 million visitors per month from SEO

million visitors per month from SEO million visitors per month from SEO alone and they that traffic alone if

alone and they that traffic alone if alone and they that traffic alone if they were to pay for it would be $67

they were to pay for it would be $67 they were to pay for it would be $67 million a month for that traffic so it's

million a month for that traffic so it's million a month for that traffic so it's a lot of money and they' rank for about a lot of money and they' rank for about a lot of money and they' rank for about 24 million keywords the key thing for

24 million keywords the key thing for 24 million keywords the key thing for them is they're creating so many them is they're creating so many them is they're creating so many permutations of these pages and they're

permutations of these pages and they're permutations of these pages and they're generating these pages programmatically

generating these pages programmatically generating these pages programmatically that they're when you combine the sheer

that they're when you combine the sheer that they're when you combine the sheer amount of volume that they're producing

amount of volume that they're producing amount of volume that they're producing plus their domain Authority they're able

plus their domain Authority they're able plus their domain Authority they're able to rank for all these right now the the

to rank for all these right now the the to rank for all these right now the the key thing with with if you want to do key thing with with if you want to do key thing with with if you want to do programmatic SEO if we want to get into programmatic SEO if we want to get into programmatic SEO if we want to get into it a little bit is that you need to make

it a little bit is that you need to make it a little bit is that you need to make sure that you're designing these these

sure that you're designing these these sure that you're designing these these page templates and you need to make sure

page templates and you need to make sure page templates and you need to make sure that the keywords that you're going that the keywords that you're going that the keywords that you're going after are actually the keywords that uh

after are actually the keywords that uh after are actually the keywords that uh make sense for you and often these are

make sense for you and often these are make sense for you and often these are you know middle of the funnel and bottom you know middle of the funnel and bottom you know middle of the funnel and bottom of the funnel type keywords and um you

of the funnel type keywords and um you of the funnel type keywords and um you got to make sure that you're pruning got to make sure that you're pruning got to make sure that you're pruning these Pages too because if you're going

these Pages too because if you're going these Pages too because if you're going to produce tens of thousands of these

to produce tens of thousands of these to produce tens of thousands of these Pages you can't produce a bunch of crap

Pages you can't produce a bunch of crap Pages you can't produce a bunch of crap right you actually have to be reviewing right you actually have to be reviewing right you actually have to be reviewing these pages so I'll stop right there

these pages so I'll stop right there these pages so I'll stop right there I'll pause for a second but that's the

I'll pause for a second but that's the I'll pause for a second but that's the high level for programmatic SEO next up

high level for programmatic SEO next up high level for programmatic SEO next up is our guest Eli Schwarz who is the

is our guest Eli Schwarz who is the is our guest Eli Schwarz who is the author of product Le SEO just want to

author of product Le SEO just want to author of product Le SEO just want to talk about his book very quickly I

talk about his book very quickly I talk about his book very quickly I wasn't sure if his book would be

wasn't sure if his book would be wasn't sure if his book would be Evergreen and Timeless but when I read

Evergreen and Timeless but when I read Evergreen and Timeless but when I read it I said this is probably it's got to

it I said this is probably it's got to it I said this is probably it's got to be the best book on SEO ever written and

be the best book on SEO ever written and be the best book on SEO ever written and I think even 10 years from now the book

I think even 10 years from now the book I think even 10 years from now the book is still going to be on point and

is still going to be on point and is still going to be on point and relevant so what I like about what he

relevant so what I like about what he relevant so what I like about what he talks about in this uh Insight I'm going

talks about in this uh Insight I'm going talks about in this uh Insight I'm going to share with you is the idea of

to share with you is the idea of to share with you is the idea of productizing whatever it is you do as a

productizing whatever it is you do as a productizing whatever it is you do as a means of SEO it's like build the product

means of SEO it's like build the product means of SEO it's like build the product first focus on the users do something

first focus on the users do something first focus on the users do something that's kind of maybe outside the box and

that's kind of maybe outside the box and that's kind of maybe outside the box and that could be your power play towards

that could be your power play towards that could be your power play towards gaining SEO Authority and sure enough

gaining SEO Authority and sure enough gaining SEO Authority and sure enough after all these Google updates um Eli's

after all these Google updates um Eli's after all these Google updates um Eli's right if you look at all the companies

right if you look at all the companies right if you look at all the companies that have solid products they've been

that have solid products they've been that have solid products they've been some of the biggest gainers in in SEO

some of the biggest gainers in in SEO some of the biggest gainers in in SEO and affiliate marketing so check this

and affiliate marketing so check this and affiliate marketing so check this one out what was interesting about

one out what was interesting about one out what was interesting about credit C back then is that concept of

credit C back then is that concept of credit C back then is that concept of getting your free credit report was

getting your free credit report was getting your free credit report was didn't exist that you didn't get a score

didn't exist that you didn't get a score didn't exist that you didn't get a score you only got reports and you had to go

you only got reports and you had to go you only got reports and you had to go to the the bureaus and request it and

to the the bureaus and request it and to the the bureaus and request it and you get it once a year and what credit

you get it once a year and what credit you get it once a year and what credit Karma's Innovation was is we're going to

Karma's Innovation was is we're going to Karma's Innovation was is we're going to buy it for you we're going to pay

buy it for you we're going to pay buy it for you we're going to pay TransUnion we're going to cut make a

TransUnion we're going to cut make a TransUnion we're going to cut make a deal with the Experian and we're going

deal with the Experian and we're going deal with the Experian and we're going to access it and we're going to pay them

to access it and we're going to pay them to access it and we're going to pay them and that's our core product so you're and that's our core product so you're and that's our core product so you're going to come to us to get something you

going to come to us to get something you going to come to us to get something you can't get elsewhere but in this process

can't get elsewhere but in this process can't get elsewhere but in this process we'll learn a lot about you and

we'll learn a lot about you and we'll learn a lot about you and ultimately again when Credit Karma

ultimately again when Credit Karma ultimately again when Credit Karma started all they were trying to do was

started all they were trying to do was started all they were trying to do was flip leads they were trying to say oh

flip leads they were trying to say oh flip leads they were trying to say oh you want this is your credit score you

you want this is your credit score you you want this is your credit score you can get a mortgage and we'll refer you

can get a mortgage and we'll refer you can get a mortgage and we'll refer you over to this lender you can get a new

over to this lender you can get a new over to this lender you can get a new credit card for you over to this new

credit card for you over to this new credit card for you over to this new this credit card then they they added on

this credit card then they they added on this credit card then they they added on other Financial products to the point

other Financial products to the point other Financial products to the point where anything and they know everything

where anything and they know everything where anything and they know everything about you and that's of course why in

about you and that's of course why in about you and that's of course why in bought them so so that's fascinating

bought them so so that's fascinating bought them so so that's fascinating next guest is Mark Wright he was the

next guest is Mark Wright he was the next guest is Mark Wright he was the 2014 winner of the UK apprentice and his

2014 winner of the UK apprentice and his 2014 winner of the UK apprentice and his project on that Apprentice show was

project on that Apprentice show was project on that Apprentice show was trying to sell an SEO agency which

trying to sell an SEO agency which trying to sell an SEO agency which personally at the time I didn't think personally at the time I didn't think personally at the time I didn't think his SEO agency was going to be the type

his SEO agency was going to be the type his SEO agency was going to be the type of thing that uh Lord sugar would

of thing that uh Lord sugar would of thing that uh Lord sugar would actually invest in I just thought it had

actually invest in I just thought it had actually invest in I just thought it had no chance but he sold it to him and then

no chance but he sold it to him and then no chance but he sold it to him and then he sold his strategy for how he got SEO

he sold his strategy for how he got SEO he sold his strategy for how he got SEO clients and I think there's a lot of

clients and I think there's a lot of clients and I think there's a lot of insight here even though this Insight is

insight here even though this Insight is insight here even though this Insight is going to be perfect for the SEO agency

going to be perfect for the SEO agency going to be perfect for the SEO agency that needs to hear this of how they're that needs to hear this of how they're that needs to hear this of how they're going to win more business but I think

going to win more business but I think going to win more business but I think it applies in everything it applies in

it applies in everything it applies in it applies in everything it applies in marketing it applies to sales and it

marketing it applies to sales and it marketing it applies to sales and it applies in affiliate marketing so I

applies in affiliate marketing so I applies in affiliate marketing so I really like this next clip from Mark a

really like this next clip from Mark a really like this next clip from Mark a lot of Consulting I do now or coaching

lot of Consulting I do now or coaching lot of Consulting I do now or coaching work I do with SEO or digital marketing

work I do with SEO or digital marketing work I do with SEO or digital marketing agencies is I say to them you are great

agencies is I say to them you are great agencies is I say to them you are great at what you do you don't need to S all

at what you do you don't need to S all at what you do you don't need to S all this or show all this to the customer

this or show all this to the customer this or show all this to the customer because you're over complicating and

because you're over complicating and because you're over complicating and you're over confusing the customer you

you're over confusing the customer you you're over confusing the customer you do all of the brilliant stuff and with

do all of the brilliant stuff and with do all of the brilliant stuff and with your team you talk the tech language and

your team you talk the tech language and your team you talk the tech language and you can say things until you're blue in

you can say things until you're blue in you can say things until you're blue in the face but when you're with the

the face but when you're with the the face but when you're with the customer when you're pitching you make

customer when you're pitching you make customer when you're pitching you make everything understandable for them you

everything understandable for them you everything understandable for them you make them feel important because people

make them feel important because people make them feel important because people don't like to feel stupid and when you

don't like to feel stupid and when you don't like to feel stupid and when you start going in with all the digital

start going in with all the digital start going in with all the digital marketing jargon all of a sudden you

marketing jargon all of a sudden you marketing jargon all of a sudden you create an Us and Them environment and

create an Us and Them environment and create an Us and Them environment and the business owners just thinking I

the business owners just thinking I the business owners just thinking I don't get these people I don't like

don't get these people I don't like don't get these people I don't like these people they're asking me for money these people they're asking me for money these people they're asking me for money and I just don't get it and I think

and I just don't get it and I think and I just don't get it and I think that's where I've had a lot of success

that's where I've had a lot of success that's where I've had a lot of success in my in my in my career I'm going to share this with all

career I'm going to share this with all career I'm going to share this with all of my SEO friends that do SEO agency

of my SEO friends that do SEO agency of my SEO friends that do SEO agency they need to hear this thank you listen

they need to hear this thank you listen they need to hear this thank you listen few years ago I wouldn't have told you

few years ago I wouldn't have told you few years ago I wouldn't have told you because it was my secret Source but I've

because it was my secret Source but I've because it was my secret Source but I've sold my SEO Agency for many millions of

sold my SEO Agency for many millions of sold my SEO Agency for many millions of pounds uh and many tens of millions of

pounds uh and many tens of millions of pounds uh and many tens of millions of dollars and now I can say it

dollars and now I can say it dollars and now I can say it happily guess is Julian Goldie who is I

happily guess is Julian Goldie who is I happily guess is Julian Goldie who is I would say maybe not an upand cominging

would say maybe not an upand cominging would say maybe not an upand cominging SEO anymore because he's already made a

SEO anymore because he's already made a SEO anymore because he's already made a name for himself in the SEO space but

name for himself in the SEO space but name for himself in the SEO space but what I liked about what he had to share

what I liked about what he had to share what I liked about what he had to share was that he had a lot of experience

was that he had a lot of experience was that he had a lot of experience himself personally using video and using

himself personally using video and using himself personally using video and using YouTube to make sales but he shares the

YouTube to make sales but he shares the YouTube to make sales but he shares the Insight of how transfers to the Philip

Insight of how transfers to the Philip Insight of how transfers to the Philip marketing Space by saying look it might

marketing Space by saying look it might marketing Space by saying look it might be an easier channel to rank because

be an easier channel to rank because be an easier channel to rank because there's less competition but people want

there's less competition but people want there's less competition but people want to buy from people and I think Julian's

to buy from people and I think Julian's to buy from people and I think Julian's clip uh should give an insight to

clip uh should give an insight to clip uh should give an insight to affiliate marketers of going how are

affiliate marketers of going how are affiliate marketers of going how are they going to use video as part of their

they going to use video as part of their they going to use video as part of their SEO Playbook if you get me a choice and

SEO Playbook if you get me a choice and SEO Playbook if you get me a choice and you're like right Julian you got a

you're like right Julian you got a you're like right Julian you got a choice to make as much money as you can

choice to make as much money as you can choice to make as much money as you can as an affiliate with either YouTube or

as an affiliate with either YouTube or as an affiliate with either YouTube or with a website on Google I'm going to

with a website on Google I'm going to with a website on Google I'm going to pick YouTube every day of the week

pick YouTube every day of the week pick YouTube every day of the week because it the traffic converts so well

because it the traffic converts so well because it the traffic converts so well it's very easy to create content at

it's very easy to create content at it's very easy to create content at scale with video if you have the right

scale with video if you have the right scale with video if you have the right processes so if you make it as efficient

processes so if you make it as efficient processes so if you make it as efficient as possible then you can create a lot of

as possible then you can create a lot of as possible then you can create a lot of good quality video content and rank it

good quality video content and rank it good quality video content and rank it pretty well so you're not just getting pretty well so you're not just getting pretty well so you're not just getting that traffic for your video there but

that traffic for your video there but that traffic for your video there but also if you do it in the right way you

also if you do it in the right way you also if you do it in the right way you can rank on Google too like for example

can rank on Google too like for example can rank on Google too like for example for me last year some months we were

for me last year some months we were for me last year some months we were getting a million views a month from

getting a million views a month from getting a million views a month from YouTube which is absolutely outrageous

YouTube which is absolutely outrageous YouTube which is absolutely outrageous and a lot of that traffic actually came

and a lot of that traffic actually came and a lot of that traffic actually came from Google search like 96% of it I

from Google search like 96% of it I from Google search like 96% of it I would pick video every day of the week would pick video every day of the week would pick video every day of the week like converts better it's great for eat

like converts better it's great for eat like converts better it's great for eat it's great for building a real brand it's great for building a real brand it's great for building a real brand it's great for showing you're a real it's great for showing you're a real it's great for showing you're a real person and in the age of AI just

person and in the age of AI just person and in the age of AI just differentiates your content from differentiates your content from differentiates your content from everyone else when I think about

everyone else when I think about everyone else when I think about International SEO there's actually only

International SEO there's actually only International SEO there's actually only one SEO person I can actually think of

one SEO person I can actually think of one SEO person I can actually think of that I would trust to go to and that is

that I would trust to go to and that is that I would trust to go to and that is Kira corova and when I interviewed her I

Kira corova and when I interviewed her I Kira corova and when I interviewed her I actually remember going through this

actually remember going through this actually remember going through this process running affiliate sites doing

process running affiliate sites doing process running affiliate sites doing different uh languages and localizations

different uh languages and localizations different uh languages and localizations and having to deal with hru Lang and all

and having to deal with hru Lang and all and having to deal with hru Lang and all this stuff and I just remember the this stuff and I just remember the this stuff and I just remember the headaches of experiencing myself going

headaches of experiencing myself going headaches of experiencing myself going through this with other affiliate sites

through this with other affiliate sites through this with other affiliate sites that I worked with and going working

that I worked with and going working that I worked with and going working with other SEO agencies that totally

with other SEO agencies that totally with other SEO agencies that totally butchered it and even today it's kind of

butchered it and even today it's kind of butchered it and even today it's kind of like when we look at who has the best

like when we look at who has the best like when we look at who has the best practices of can we reverse engineer

practices of can we reverse engineer practices of can we reverse engineer someone who's doing it well the answer

someone who's doing it well the answer someone who's doing it well the answer is technically we can do that but I

is technically we can do that but I is technically we can do that but I still don't think there's too many still don't think there's too many still don't think there's too many authorities when it comes to

authorities when it comes to authorities when it comes to International SEO and I had a really

International SEO and I had a really International SEO and I had a really good chat with Kira talking about

good chat with Kira talking about good chat with Kira talking about this International SEO is still quite

this International SEO is still quite this International SEO is still quite novel to my surprise client that um I

novel to my surprise client that um I novel to my surprise client that um I work with they started off with

work with they started off with work with they started off with 67 separate websites with identical

67 separate websites with identical 67 separate websites with identical content in different languages targeting

content in different languages targeting content in different languages targeting all these countries they weren't making

all these countries they weren't making all these countries they weren't making much money apart from the UK and the US

much money apart from the UK and the US much money apart from the UK and the US market and they had 67 domains they were

market and they had 67 domains they were market and they had 67 domains they were paying for and we Consolidated all of

paying for and we Consolidated all of paying for and we Consolidated all of them gave them a strong International

them gave them a strong International them gave them a strong International SEO strategy and brought them from half

SEO strategy and brought them from half SEO strategy and brought them from half a million pounds to now3 million pounds

a million pounds to now3 million pounds a million pounds to now3 million pounds so you know the the proof is in the

so you know the the proof is in the so you know the the proof is in the pudding and it just keeps going the

pudding and it just keeps going the pudding and it just keeps going the growth so we have this client pool that

growth so we have this client pool that growth so we have this client pool that are like oh interesting I want to try

are like oh interesting I want to try are like oh interesting I want to try this and we take them from zero to 100

this and we take them from zero to 100 this and we take them from zero to 100 but obviously that growth blows down

but obviously that growth blows down but obviously that growth blows down when the strategy is already there but

when the strategy is already there but when the strategy is already there but it continues to improve every single

it continues to improve every single it continues to improve every single month so it it works you know the

month so it it works you know the month so it it works you know the concept is proven next up is Jason

concept is proven next up is Jason concept is proven next up is Jason Barnard and he's known as the knowledge

Barnard and he's known as the knowledge Barnard and he's known as the knowledge panel guy um if you want to think about

panel guy um if you want to think about panel guy um if you want to think about having your name as a personality within

having your name as a personality within having your name as a personality within Google uh he's a knowledge panel expert

Google uh he's a knowledge panel expert Google uh he's a knowledge panel expert and Jason had a lot to say about using

and Jason had a lot to say about using and Jason had a lot to say about using this knowledge panel concept as being an

this knowledge panel concept as being an this knowledge panel concept as being an authority in a topic and using that

authority in a topic and using that authority in a topic and using that Authority pushing it over to content so

Authority pushing it over to content so Authority pushing it over to content so so he talks a lot about content and I

so he talks a lot about content and I so he talks a lot about content and I mean I think for a lot of people they

mean I think for a lot of people they mean I think for a lot of people they think they understand what it means to

think they understand what it means to think they understand what it means to write good content but I think when you

write good content but I think when you write good content but I think when you start analyzing sites you can always

start analyzing sites you can always start analyzing sites you can always find better and better and Jason kind of

find better and better and Jason kind of find better and better and Jason kind of highlights how you can be better where

highlights how you can be better where highlights how you can be better where if you want to build your Authority you

if you want to build your Authority you if you want to build your Authority you start with really good content first and

start with really good content first and start with really good content first and becoming the best at it if you're an

becoming the best at it if you're an becoming the best at it if you're an affiliate site and you can't be affiliate site and you can't be affiliate site and you can't be transparent you're going to struggle all

transparent you're going to struggle all transparent you're going to struggle all the way because human beings are looking

the way because human beings are looking the way because human beings are looking for for for transparency notability is going to be

transparency notability is going to be transparency notability is going to be important expertise and experience are

important expertise and experience are important expertise and experience are going to be important and if you think

going to be important and if you think going to be important and if you think about what e rep represents for Google

about what e rep represents for Google about what e rep represents for Google it's Google's emulation of what

it's Google's emulation of what it's Google's emulation of what credibility looks like to human beings

credibility looks like to human beings credibility looks like to human beings they're trying to train a machine to

they're trying to train a machine to they're trying to train a machine to judge like a human being what trust and

judge like a human being what trust and judge like a human being what trust and credibility looks like they're not there

credibility looks like they're not there credibility looks like they're not there yet but they're on the way there so is

yet but they're on the way there so is yet but they're on the way there so is it better to focus on where Google is

it better to focus on where Google is it better to focus on where Google is going or where Google is now I would

going or where Google is now I would going or where Google is now I would argue it's better to aim on where it's

argue it's better to aim on where it's argue it's better to aim on where it's going make the most of what we've got

going make the most of what we've got going make the most of what we've got today and you can't have any 10 SEO

today and you can't have any 10 SEO today and you can't have any 10 SEO insights without talking about Ai and

insights without talking about Ai and insights without talking about Ai and funny enough uh a lot of the guests I

funny enough uh a lot of the guests I funny enough uh a lot of the guests I talk to AI comes up at least once in

talk to AI comes up at least once in talk to AI comes up at least once in some of the chats and when I first

some of the chats and when I first some of the chats and when I first started chatting with Olga maybe a year

started chatting with Olga maybe a year started chatting with Olga maybe a year and a bit ago uh she was diving head

and a bit ago uh she was diving head and a bit ago uh she was diving head first into the world of AI so I wanted

first into the world of AI so I wanted first into the world of AI so I wanted to ask her I said now that You' spent a

to ask her I said now that You' spent a to ask her I said now that You' spent a good one plus years uh really getting

good one plus years uh really getting good one plus years uh really getting into AI I wanted to ask how does she use

into AI I wanted to ask how does she use into AI I wanted to ask how does she use Ai and what does she recommend in terms

Ai and what does she recommend in terms Ai and what does she recommend in terms of using it for content and she had a

of using it for content and she had a of using it for content and she had a lot of interesting insights that I would

lot of interesting insights that I would lot of interesting insights that I would say are for and against it more against

say are for and against it more against say are for and against it more against it but it's all within context and time

it but it's all within context and time it but it's all within context and time in place and as the SEO world says it

in place and as the SEO world says it in place and as the SEO world says it depends but initially when it all

depends but initially when it all depends but initially when it all started I was like wow now I can be

started I was like wow now I can be started I was like wow now I can be creating articles for my blog like every

creating articles for my blog like every creating articles for my blog like every day 5,000 words and it will be cool like

day 5,000 words and it will be cool like day 5,000 words and it will be cool like everyone had this wow effect but when I

everyone had this wow effect but when I everyone had this wow effect but when I when I started playing with with with

when I started playing with with with when I started playing with with with that a little bit more then I quickly

that a little bit more then I quickly that a little bit more then I quickly realized and I am almost certain about

realized and I am almost certain about realized and I am almost certain about it now that at least now those AI tools

it now that at least now those AI tools it now that at least now those AI tools won't replace that that human element

won't replace that that human element won't replace that that human element that human brain especially when we are

that human brain especially when we are that human brain especially when we are talking about the business that that has

talking about the business that that has talking about the business that that has a brand has a name to it like in the

a brand has a name to it like in the a brand has a name to it like in the case of me when I have my blog and I am

case of me when I have my blog and I am case of me when I have my blog and I am the author of all the all the Articles

the author of all the all the Articles the author of all the all the Articles all the videos I don't think I could

all the videos I don't think I could all the videos I don't think I could like massively use

like massively use like massively use massively use chat GPT or any other AI

massively use chat GPT or any other AI massively use chat GPT or any other AI tool to to to grow that and it's no

tool to to to grow that and it's no tool to to to grow that and it's no surprise to keep the theme going when it

surprise to keep the theme going when it surprise to keep the theme going when it comes to writing quality content and I

comes to writing quality content and I comes to writing quality content and I interviewed this next guest Lucas shalni

interviewed this next guest Lucas shalni interviewed this next guest Lucas shalni who he's got a reputation for being a a

who he's got a reputation for being a a who he's got a reputation for being a a technical SEO he is a technical SEO but

technical SEO he is a technical SEO but technical SEO he is a technical SEO but despite Tech talking about all the

despite Tech talking about all the despite Tech talking about all the different aspects of technical SEO um he

different aspects of technical SEO um he different aspects of technical SEO um he went right back into not just content

went right back into not just content went right back into not just content but going hey if you produced the best

but going hey if you produced the best but going hey if you produced the best article how can you take it a step

article how can you take it a step article how can you take it a step further how can you introduce A New

further how can you introduce A New further how can you introduce A New Concept that's not been introduced

Concept that's not been introduced Concept that's not been introduced before which I think people and users

before which I think people and users before which I think people and users are generally looking for it

are generally looking for it are generally looking for it anyways and another part of the story is

anyways and another part of the story is anyways and another part of the story is obviously trying to go extra mile with

obviously trying to go extra mile with obviously trying to go extra mile with the content and what I call this I I

the content and what I call this I I the content and what I call this I I like to call this like breaking the wall

like to call this like breaking the wall like to call this like breaking the wall of text today creating a wall of text

of text today creating a wall of text of text today creating a wall of text blah blah blah blah blah blah blah that

blah blah blah blah blah blah blah that blah blah blah blah blah blah blah that no one no one will care about because we

no one no one will care about because we no one no one will care about because we have access to AI is so easy and you I

have access to AI is so easy and you I have access to AI is so easy and you I feel like we reached the wall where one

feel like we reached the wall where one feel like we reached the wall where one people bunch of people is generating

people bunch of people is generating people bunch of people is generating tons of content and then bunch of other

tons of content and then bunch of other tons of content and then bunch of other people will start to generate creating

people will start to generate creating people will start to generate creating AI that will be shortening that article

AI that will be shortening that article AI that will be shortening that article into the bullet points because nobody

into the bullet points because nobody into the bullet points because nobody want to read 15,000 words next is Carl

want to read 15,000 words next is Carl want to read 15,000 words next is Carl Hudson who I already know he's a

Hudson who I already know he's a Hudson who I already know he's a technical SEO and and he shares um an

technical SEO and and he shares um an technical SEO and and he shares um an interesting Insight that a lot of SEO

interesting Insight that a lot of SEO interesting Insight that a lot of SEO Pros he knows don't spend as much time

Pros he knows don't spend as much time Pros he knows don't spend as much time looking through go Google search console

looking through go Google search console looking through go Google search console or GSC and this is one thing that I've

or GSC and this is one thing that I've or GSC and this is one thing that I've been learning over the past year of

been learning over the past year of been learning over the past year of understanding what are the tips and understanding what are the tips and understanding what are the tips and tricks you can do with Google search

tricks you can do with Google search tricks you can do with Google search console that you should pay attention to

console that you should pay attention to console that you should pay attention to and I've heard some seos say that it's

and I've heard some seos say that it's and I've heard some seos say that it's probably the only tool you could live

probably the only tool you could live probably the only tool you could live with the scary thing is I have quite a

with the scary thing is I have quite a with the scary thing is I have quite a lot of conversations with seos and they

lot of conversations with seos and they lot of conversations with seos and they don't even realize that you can check

don't even realize that you can check don't even realize that you can check craw stats inside Google search console

craw stats inside Google search console craw stats inside Google search console and these guys are like top guys and

and these guys are like top guys and and these guys are like top guys and they've never seen that section of they've never seen that section of they've never seen that section of search console and it's say oh you

search console and it's say oh you search console and it's say oh you should probably do that route first but

should probably do that route first but should probably do that route first but once you've done the search console

once you've done the search console once you've done the search console route then I would definitely suggest if

route then I would definitely suggest if route then I would definitely suggest if you can get the data either use it

you can get the data either use it you can get the data either use it utilizing Cloud flare or if your server

utilizing Cloud flare or if your server utilizing Cloud flare or if your server will just give you the data because not

will just give you the data because not will just give you the data because not all servers will give you the data is

all servers will give you the data is all servers will give you the data is trying to get the logs because yes

trying to get the logs because yes trying to get the logs because yes you've just optimized search console and

you've just optimized search console and you've just optimized search console and the Google bot however there's a lot

the Google bot however there's a lot the Google bot however there's a lot more Bots out there and you want to

more Bots out there and you want to more Bots out there and you want to control these Bots because actually they

control these Bots because actually they control these Bots because actually they could be let's say for instance your

could be let's say for instance your could be let's say for instance your time zone where most of your users are

time zone where most of your users are time zone where most of your users are logging on is you know 4 pm you could

logging on is you know 4 pm you could logging on is you know 4 pm you could have a a random bot hitting your website

have a a random bot hitting your website have a a random bot hitting your website between Nows of three and five which is

between Nows of three and five which is between Nows of three and five which is actually crushing your bandwidth on your

actually crushing your bandwidth on your actually crushing your bandwidth on your website and slowing everything down and

website and slowing everything down and website and slowing everything down and next guest is fairy kazone who's the

next guest is fairy kazone who's the next guest is fairy kazone who's the founder of search intelligence who does

founder of search intelligence who does founder of search intelligence who does digital PR next clip is very interesting

digital PR next clip is very interesting digital PR next clip is very interesting and I'm not sure how I can explain to

and I'm not sure how I can explain to and I'm not sure how I can explain to people how fairy does link building in

people how fairy does link building in people how fairy does link building in digital PR cuz I don't think it's

digital PR cuz I don't think it's digital PR cuz I don't think it's something anyone's going to have an easy

something anyone's going to have an easy something anyone's going to have an easy time to copy it's kind of like you're

time to copy it's kind of like you're time to copy it's kind of like you're more likely just to go and work with

more likely just to go and work with more likely just to go and work with their agency but he's got a very good

their agency but he's got a very good their agency but he's got a very good insight about going well if you're going

insight about going well if you're going insight about going well if you're going to do digital PR you're essentially

to do digital PR you're essentially to do digital PR you're essentially creating content for someone else to

creating content for someone else to creating content for someone else to eventually link back to you and get that

eventually link back to you and get that eventually link back to you and get that benefit and I think this this concept

benefit and I think this this concept benefit and I think this this concept could even apply to guest posting or

could even apply to guest posting or could even apply to guest posting or trying to get content and articles

trying to get content and articles trying to get content and articles coming from outside of your site and

coming from outside of your site and coming from outside of your site and your ecosystem going inward which is the

your ecosystem going inward which is the your ecosystem going inward which is the more effort you put into it the more

more effort you put into it the more more effort you put into it the more insightful um that internal link is

insightful um that internal link is insightful um that internal link is going to be whether you're doing it for

going to be whether you're doing it for going to be whether you're doing it for digital PR reasons or you're doing it to

digital PR reasons or you're doing it to digital PR reasons or you're doing it to say hey it's going to be not quite

say hey it's going to be not quite say hey it's going to be not quite parasite SEO but something similar where

parasite SEO but something similar where parasite SEO but something similar where you're saying I want this page to rank

you're saying I want this page to rank you're saying I want this page to rank because it's got its own strong because it's got its own strong because it's got its own strong Authority and if I get all these links

Authority and if I get all these links Authority and if I get all these links pointing towards us or talking about us

pointing towards us or talking about us pointing towards us or talking about us brand mentions and all that I think

brand mentions and all that I think brand mentions and all that I think there's a lot to learn from what fairy

there's a lot to learn from what fairy there's a lot to learn from what fairy has to say so we sometimes put in two

has to say so we sometimes put in two has to say so we sometimes put in two weeks of work in a campaign that you

weeks of work in a campaign that you weeks of work in a campaign that you know journalists would have to do

know journalists would have to do know journalists would have to do otherwise that's what they need they

otherwise that's what they need they otherwise that's what they need they they they need time how do you give them

they they need time how do you give them they they need time how do you give them time do the work that they would have to

time do the work that they would have to time do the work that they would have to do go and scrape those websites like

do go and scrape those websites like do go and scrape those websites like trip advisor or go and you know filter

trip advisor or go and you know filter trip advisor or go and you know filter those data sets put them together on

those data sets put them together on those data sets put them together on your team create something create a

your team create something create a your team create something create a report and give it to them already made

report and give it to them already made report and give it to them already made that's what they want so if you give

that's what they want so if you give that's what they want so if you give give them a very good work H and based

give them a very good work H and based give them a very good work H and based on what they write about consistently

on what they write about consistently on what they write about consistently not just once a year or once in two

not just once a year or once in two not just once a year or once in two years consistently then you know you

years consistently then you know you years consistently then you know you will have a great success there if you

will have a great success there if you will have a great success there if you liked and appreciate all of these

liked and appreciate all of these liked and appreciate all of these insights from these 10 amazing SEO

insights from these 10 amazing SEO insights from these 10 amazing SEO guests do me a massive favor if you can

guests do me a massive favor if you can guests do me a massive favor if you can like uh subscribe uh share leave a

like uh subscribe uh share leave a like uh subscribe uh share leave a comment rating on wherever you listen to

comment rating on wherever you listen to comment rating on wherever you listen to this podcast it will help us game the

this podcast it will help us game the this podcast it will help us game the system and you know we're trying to

system and you know we're trying to system and you know we're trying to learn from all these different SEO

learn from all these different SEO learn from all these different SEO people to help our our own SEO needs and

people to help our our own SEO needs and people to help our our own SEO needs and I hope it helps you for what you need to

I hope it helps you for what you need to I hope it helps you for what you need to do in your affiliate marketing business

do in your affiliate marketing business do in your affiliate marketing business and of course if you are ever going to

and of course if you are ever going to and of course if you are ever going to tap into these audio and video channels

tap into these audio and video channels tap into these audio and video channels there's definitely different ranking

there's definitely different ranking there's definitely different ranking algorithms that play So if you at least

algorithms that play So if you at least algorithms that play So if you at least want to help me out uh do me a favor

want to help me out uh do me a favor want to help me out uh do me a favor like subscribe leave a rating wherever

like subscribe leave a rating wherever like subscribe leave a rating wherever you listen to this thanks a lot