Advisory for affiliates & startups with Lou Viveros

a lot of people end up with an agent or a lot of people end up with an agent or a broker whose sole interest is selling

a broker whose sole interest is selling a broker whose sole interest is selling your business and the primary interest

your business and the primary interest your business and the primary interest is not necessarily you getting the right

is not necessarily you getting the right is not necessarily you getting the right deal the best value it's you selling

deal the best value it's you selling deal the best value it's you selling your business right an advisor's role is

your business right an advisor's role is your business right an advisor's role is always look out for you your interests

always look out for you your interests always look out for you your interests and I always come back to value is the

and I always come back to value is the and I always come back to value is the value there is the value fair is it a

value there is the value fair is it a value there is the value fair is it a good deal is it not a good deal how to

good deal is it not a good deal how to good deal is it not a good deal how to we make it better and then finding a

we make it better and then finding a we make it better and then finding a path through the woods is the advisor's

path through the woods is the advisor's path through the woods is the advisor's role get once you get through the woods

role get once you get through the woods role get once you get through the woods it's the broker's job to get the deal

it's the broker's job to get the deal it's the broker's job to get the deal done arriving at the right deal is the

done arriving at the right deal is the done arriving at the right deal is the advisor job so an important

advisor job so an important advisor job so an important distinction I'm John Wright and you're

distinction I'm John Wright and you're distinction I'm John Wright and you're listening to affiliate bi the business

listening to affiliate bi the business listening to affiliate bi the business intelligence and affiliate marketing

intelligence and affiliate marketing intelligence and affiliate marketing podcast brought to you by

podcast brought to you by podcast brought to you by stat welcome to the phbi podcast today

stat welcome to the phbi podcast today stat welcome to the phbi podcast today we're chatting with L pero who is the

we're chatting with L pero who is the we're chatting with L pero who is the founder of Market Solutions LLC which is

founder of Market Solutions LLC which is founder of Market Solutions LLC which is a management consulting firm based in

a management consulting firm based in a management consulting firm based in California Silicon Valley where he spent

California Silicon Valley where he spent California Silicon Valley where he spent most of his 40-year uh business career

most of his 40-year uh business career most of his 40-year uh business career he's been involved in the SEO industry

he's been involved in the SEO industry he's been involved in the SEO industry as an adviser to a number of businesses

as an adviser to a number of businesses as an adviser to a number of businesses including some m&a works and he's also

including some m&a works and he's also including some m&a works and he's also the founder of SBO coach which is simply

the founder of SBO coach which is simply the founder of SBO coach which is simply put helping small business owners

put helping small business owners put helping small business owners conquer the challenges they face at each

conquer the challenges they face at each conquer the challenges they face at each stage of their business journey I think

stage of their business journey I think stage of their business journey I think the world needs more coaches so Lou

the world needs more coaches so Lou the world needs more coaches so Lou welcome to the show thanks John thanks

welcome to the show thanks John thanks welcome to the show thanks John thanks for having me for having me for having me and so I want to get started looking at

and so I want to get started looking at and so I want to get started looking at your work history like I know you from

your work history like I know you from your work history like I know you from only probably the second half which is

only probably the second half which is only probably the second half which is the involvement in the SEO space but

the involvement in the SEO space but the involvement in the SEO space but looking at your background it seems that

looking at your background it seems that looking at your background it seems that you had an early start into Tech and the

you had an early start into Tech and the you had an early start into Tech and the world of games as in like video games

world of games as in like video games world of games as in like video games and I think there's some m&a stories

and I think there's some m&a stories and I think there's some m&a stories along the way so I just want to ask how

along the way so I just want to ask how along the way so I just want to ask how you got started in that area yeah you

you got started in that area yeah you you got started in that area yeah you said the my second half it's probably my

said the my second half it's probably my said the my second half it's probably my 10th it's really only uh the last few

10th it's really only uh the last few 10th it's really only uh the last few years that I've got sucked into the

years that I've got sucked into the years that I've got sucked into the Vortex of SEO and we can wind the path

Vortex of SEO and we can wind the path Vortex of SEO and we can wind the path to how we got there but basically yeah I

to how we got there but basically yeah I to how we got there but basically yeah I started in video games uh I've been in

started in video games uh I've been in started in video games uh I've been in the Silicon Valley since the early 1980s

the Silicon Valley since the early 1980s the Silicon Valley since the early 1980s 80s and 90s were very video game Heavy

80s and 90s were very video game Heavy 80s and 90s were very video game Heavy worked at Activision during the early

worked at Activision during the early worked at Activision during the early Nintendo and Sega days entrepreneurial

Nintendo and Sega days entrepreneurial Nintendo and Sega days entrepreneurial bug hit me and ended up wandering out on

bug hit me and ended up wandering out on bug hit me and ended up wandering out on my own started a pretty successful uh

my own started a pretty successful uh my own started a pretty successful uh video game marketing agency clients like

video game marketing agency clients like video game marketing agency clients like Electronic Arts and Sega and Sony and

Electronic Arts and Sega and Sony and Electronic Arts and Sega and Sony and and many others so that all went well

and many others so that all went well and many others so that all went well and I took it a step further and ended

and I took it a step further and ended and I took it a step further and ended up starting a couple of video G Studio

up starting a couple of video G Studio up starting a couple of video G Studio where we actually published a lot of

where we actually published a lot of where we actually published a lot of product and did that through 80s and 90s

product and did that through 80s and 90s product and did that through 80s and 90s but all that his experience essentially

but all that his experience essentially but all that his experience essentially led to the creation of Market Solutions

led to the creation of Market Solutions led to the creation of Market Solutions in in in 1999 and that's what I've been doing

1999 and that's what I've been doing 1999 and that's what I've been doing since for this entire Millennia

since for this entire Millennia since for this entire Millennia Millennium and in that it's been really

Millennium and in that it's been really Millennium and in that it's been really surveying big companies big businesses

surveying big companies big businesses surveying big companies big businesses opened up a lot of channels for Logitech

opened up a lot of channels for Logitech opened up a lot of channels for Logitech worked with some Regional launches for

worked with some Regional launches for worked with some Regional launches for Blackberry otbx a lot of global brands

Blackberry otbx a lot of global brands Blackberry otbx a lot of global brands that really did pretty well with

that really did pretty well with that really did pretty well with then I'm going to say it's about four or

then I'm going to say it's about four or then I'm going to say it's about four or five years ago now Matt Diggity who I

five years ago now Matt Diggity who I five years ago now Matt Diggity who I think everyone in the SEO industry is

think everyone in the SEO industry is think everyone in the SEO industry is familiar with was in the involved in a

familiar with was in the involved in a familiar with was in the involved in a an m& deal his attorney who I know from

an m& deal his attorney who I know from an m& deal his attorney who I know from other activity s to hand you really need

other activity s to hand you really need other activity s to hand you really need some guidance on this because I give you

some guidance on this because I give you some guidance on this because I give you legal advice but that's there's a lot of

legal advice but that's there's a lot of legal advice but that's there's a lot of things that are going to be business things that are going to be business things that are going to be business decisions and lawyers for all their good

decisions and lawyers for all their good decisions and lawyers for all their good on the legal side business decisions are

on the legal side business decisions are on the legal side business decisions are something that they rarely like to get

something that they rarely like to get something that they rarely like to get involved it I connected with

involved it I connected with involved it I connected with digity had never heard of him I knew

digity had never heard of him I knew digity had never heard of him I knew very little about SEO I was totally

very little about SEO I was totally very little about SEO I was totally naive as to what was going on behind my

naive as to what was going on behind my naive as to what was going on behind my Google search and it was like pulling

Google search and it was like pulling Google search and it was like pulling back the on The Wizard of was look

back the on The Wizard of was look back the on The Wizard of was look what's going on beyond the either Google

what's going on beyond the either Google what's going on beyond the either Google search so I really opened my eyes Dy and

search so I really opened my eyes Dy and search so I really opened my eyes Dy and I really HED off connected very well and

I really HED off connected very well and I really HED off connected very well and I've been involved with him ever since

I've been involved with him ever since I've been involved with him ever since the that particular deal that we came

the that particular deal that we came the that particular deal that we came together on and did very well for him

together on and did very well for him together on and did very well for him and for his partners and success that

and for his partners and success that and for his partners and success that breeds confidence I've been a part of

breeds confidence I've been a part of breeds confidence I've been a part of dignity world ever since and then you

dignity world ever since and then you dignity world ever since and then you start connecting dots from ding to

start connecting dots from ding to start connecting dots from ding to everybody else and have now been

everybody else and have now been everybody else and have now been involved in a lot of SEO projects still

involved in a lot of SEO projects still involved in a lot of SEO projects still without knowing a whole lot about SEO

without knowing a whole lot about SEO without knowing a whole lot about SEO but really knowing business and uh the

but really knowing business and uh the but really knowing business and uh the the way we like to say it is business

the way we like to say it is business the way we like to say it is business intelligence is readily available you

intelligence is readily available you intelligence is readily available you could research you could find out you could research you could find out you could research you could find out you can get informed on business can get informed on business can get informed on business intelligence business wisdom only comes

intelligence business wisdom only comes intelligence business wisdom only comes with experience and 40 Years of doing

with experience and 40 Years of doing with experience and 40 Years of doing this there's a lot of experience there

this there's a lot of experience there this there's a lot of experience there that little nuggets that can surface

that little nuggets that can surface that little nuggets that can surface that are very valuable to people who who

that are very valuable to people who who that are very valuable to people who who haven't been through that before so

haven't been through that before so haven't been through that before so really it's been dispensing business

really it's been dispensing business really it's been dispensing business wisdom to a lot of good people in SEO

wisdom to a lot of good people in SEO wisdom to a lot of good people in SEO and it's an industry I really come to

and it's an industry I really come to and it's an industry I really come to admire and and enjoy yeah I think you

admire and and enjoy yeah I think you admire and and enjoy yeah I think you said something which I I know I can

said something which I I know I can said something which I I know I can relate to lawyers typically don't do

relate to lawyers typically don't do relate to lawyers typically don't do like your standard advisory you ask them

like your standard advisory you ask them like your standard advisory you ask them to do contracts and all that stuff to do contracts and all that stuff to do contracts and all that stuff they'll do that but it's very rare

they'll do that but it's very rare they'll do that but it's very rare they'll step in and go hey do you think they'll step in and go hey do you think they'll step in and go hey do you think this is a good idea and I have one small

this is a good idea and I have one small this is a good idea and I have one small experience where I was going through a experience where I was going through a experience where I was going through a turn shoot and the lawyer was like you

turn shoot and the lawyer was like you turn shoot and the lawyer was like you do realize what this term sheet is about

do realize what this term sheet is about do realize what this term sheet is about right so it's it's not often that you

right so it's it's not often that you right so it's it's not often that you have people looking out on your side and

have people looking out on your side and have people looking out on your side and just in my limited experience of dealing

just in my limited experience of dealing just in my limited experience of dealing with some people in the m&a space it's a

with some people in the m&a space it's a with some people in the m&a space it's a whole different ball game and it sounds whole different ball game and it sounds whole different ball game and it sounds like not enough people get these

like not enough people get these like not enough people get these advisers to guide them through the the

advisers to guide them through the the advisers to guide them through the the wh ifs or how to make sure you either

wh ifs or how to make sure you either wh ifs or how to make sure you either don't get screwed or more rather how to

don't get screwed or more rather how to don't get screwed or more rather how to get the best value out of that yeah and

get the best value out of that yeah and get the best value out of that yeah and and there's an important point there

and there's an important point there and there's an important point there that a lot of people end up with an

that a lot of people end up with an that a lot of people end up with an agent or a broker who

agent or a broker who agent or a broker who sole interest and there's a lot of

sole interest and there's a lot of sole interest and there's a lot of really good ones out there it's a very

really good ones out there it's a very really good ones out there it's a very specific field with great people but the

specific field with great people but the specific field with great people but the primary interest is selling your

primary interest is selling your primary interest is selling your business and the primary interest is not

business and the primary interest is not business and the primary interest is not necessarily you getting the right deal

necessarily you getting the right deal necessarily you getting the right deal the best value is you selling your

the best value is you selling your the best value is you selling your business right and advisor's role is

business right and advisor's role is business right and advisor's role is much different and in fact you not to

much different and in fact you not to much different and in fact you not to develop proprietary information but my

develop proprietary information but my develop proprietary information but my first job with mity was to tell him kill

first job with mity was to tell him kill first job with mity was to tell him kill that deal that you're trying to do that deal that you're trying to do that deal that you're trying to do because here's a b and c of why you

because here's a b and c of why you because here's a b and c of why you shouldn't do it and in hindsight very

shouldn't do it and in hindsight very shouldn't do it and in hindsight very risky our relationship would have been

risky our relationship would have been risky our relationship would have been very different if we killed that deal

very different if we killed that deal very different if we killed that deal and there was nothing else that and there was nothing else that and there was nothing else that materialized right hind side I was right

materialized right hind side I was right materialized right hind side I was right and it worked out well so an advisor's

and it worked out well so an advisor's and it worked out well so an advisor's role is always look out for you your

role is always look out for you your role is always look out for you your interests and I always come back to

interests and I always come back to interests and I always come back to value is the value there is the value

value is the value there is the value value is the value there is the value fair is it a good deal is it not a good

fair is it a good deal is it not a good fair is it a good deal is it not a good deal how can we make it better

deal how can we make it better deal how can we make it better and then finding a path through the

and then finding a path through the and then finding a path through the woods is the advisor's Ro get once you

woods is the advisor's Ro get once you woods is the advisor's Ro get once you get through the woods it's the broker's

get through the woods it's the broker's get through the woods it's the broker's job to get the deal done arriving at the

job to get the deal done arriving at the job to get the deal done arriving at the right deal is the advisor job so an

right deal is the advisor job so an right deal is the advisor job so an important distinction I think it touched

important distinction I think it touched important distinction I think it touched upon something that maybe I'm realizing

upon something that maybe I'm realizing upon something that maybe I'm realizing from my own experience it's I don't

from my own experience it's I don't from my own experience it's I don't think it's difficult to find a really think it's difficult to find a really think it's difficult to find a really good SEO like you look at the people

good SEO like you look at the people good SEO like you look at the people that you think about when it comes to that you think about when it comes to that you think about when it comes to SEO there's the fury kazon Matt digity

SEO there's the fury kazon Matt digity SEO there's the fury kazon Matt digity Kyle Ruth they're easy to find because

Kyle Ruth they're easy to find because Kyle Ruth they're easy to find because they put themselves up there and then they put themselves up there and then they put themselves up there and then they share all this content but I don't

they share all this content but I don't they share all this content but I don't really think that there's a ton of really think that there's a ton of really think that there's a ton of content on the advisory side it's like

content on the advisory side it's like content on the advisory side it's like this mysterious Market that you can't

this mysterious Market that you can't this mysterious Market that you can't touch or seat and I'm just wondering if

touch or seat and I'm just wondering if touch or seat and I'm just wondering if this is why people run into these

this is why people run into these this is why people run into these situations where it's like look at my situations where it's like look at my situations where it's like look at my situation last couple years I did have

situation last couple years I did have situation last couple years I did have people say hey they wanted to be our

people say hey they wanted to be our people say hey they wanted to be our adviser but we waited and we had all

adviser but we waited and we had all adviser but we waited and we had all sorts of offers like people that I felt

sorts of offers like people that I felt sorts of offers like people that I felt wanted way too much equity and then it's

wanted way too much equity and then it's wanted way too much equity and then it's we don't know which direction we're we don't know which direction we're we don't know which direction we're going in and maybe it's maybe this is

going in and maybe it's maybe this is going in and maybe it's maybe this is like a new Marketplace out

like a new Marketplace out like a new Marketplace out here yeah the SEO some of the names you

here yeah the SEO some of the names you here yeah the SEO some of the names you named are clients of mine the reality is

named are clients of mine the reality is named are clients of mine the reality is that there are a lot of part of what is

that there are a lot of part of what is that there are a lot of part of what is really inspired me and drawn me to the

really inspired me and drawn me to the really inspired me and drawn me to the SEO industry is the entrepreneurial

SEO industry is the entrepreneurial SEO industry is the entrepreneurial spirits

spirits spirits of every agency every owner every

of every agency every owner every of every agency every owner every businesses there there is youth energy

businesses there there is youth energy businesses there there is youth energy VOR all built around I I own my own

VOR all built around I I own my own VOR all built around I I own my own business I'm captain of my own ship and

business I'm captain of my own ship and business I'm captain of my own ship and it's all on me there's a whole different

it's all on me there's a whole different it's all on me there's a whole different world out there that is the corporate 9

world out there that is the corporate 9 world out there that is the corporate 9 to5 I've got good benefits I've got a

to5 I've got good benefits I've got a to5 I've got good benefits I've got a stable paycheck and it's just a

stable paycheck and it's just a stable paycheck and it's just a different mindset so the energy of that

different mindset so the energy of that different mindset so the energy of that small business is everywhere in SEO and

small business is everywhere in SEO and small business is everywhere in SEO and as you look around most Industries there

as you look around most Industries there as you look around most Industries there are a few TS billion dooll companies

are a few TS billion dooll companies are a few TS billion dooll companies most multi-billion dollar companies if

most multi-billion dollar companies if most multi-billion dollar companies if you're on you're on you're on SEO what are the biggest companies 10

SEO what are the biggest companies 10 SEO what are the biggest companies 10 million 15 million $20 million there's

million 15 million $20 million there's million 15 million $20 million there's $20 million is a bake company in SEO

$20 million is a bake company in SEO $20 million is a bake company in SEO right

right right so is is very exciting to have so many

so is is very exciting to have so many so is is very exciting to have so many different people

different people different people involved in their own ownership interest

involved in their own ownership interest involved in their own ownership interest of those businesses that I think there's

of those businesses that I think there's of those businesses that I think there's a real opportunity for helping out the

a real opportunity for helping out the a real opportunity for helping out the CH is that all of those businesses not

CH is that all of those businesses not CH is that all of those businesses not all of them but many of them

all of them but many of them all of them but many of them bootstrapping try to make it work month

bootstrapping try to make it work month bootstrapping try to make it work month in and month out it's hard to be able to

in and month out it's hard to be able to in and month out it's hard to be able to come up with the money every month to

come up with the money every month to come up with the money every month to get into an advisory structure then the

get into an advisory structure then the get into an advisory structure then the alternative is giving up equity which by

alternative is giving up equity which by alternative is giving up equity which by advice everybody everybody s is hold on

advice everybody everybody s is hold on advice everybody everybody s is hold on to equity as long as you possibly can

to equity as long as you possibly can to equity as long as you possibly can unless you're getting more value than

unless you're getting more value than unless you're getting more value than what that Equity is currently orally

what that Equity is currently orally what that Equity is currently orally worth it's a double-edge sword you give

worth it's a double-edge sword you give worth it's a double-edge sword you give up Equity you're potentially giving up a

up Equity you're potentially giving up a up Equity you're potentially giving up a lot more money you don't have the

lot more money you don't have the lot more money you don't have the monthin month out cash flow to bring in

monthin month out cash flow to bring in monthin month out cash flow to bring in the right advisor it's a challenge and

the right advisor it's a challenge and the right advisor it's a challenge and it's not like it's an SEO campaign that

it's not like it's an SEO campaign that it's not like it's an SEO campaign that you can try and if it fails you just

you can try and if it fails you just you can try and if it fails you just like move on when you're dealing with

like move on when you're dealing with like move on when you're dealing with Equity you make a mistake I believe that

Equity you make a mistake I believe that Equity you make a mistake I believe that sometimes the wrong mistakes will sometimes the wrong mistakes will sometimes the wrong mistakes will actually syn a

actually syn a actually syn a company yeah when you it's not uncommon

company yeah when you it's not uncommon company yeah when you it's not uncommon to do desperate things desperate time

to do desperate things desperate time to do desperate things desperate time and it can Cloud your judgment and

and it can Cloud your judgment and and it can Cloud your judgment and suddenly you find yourself with the

suddenly you find yourself with the suddenly you find yourself with the wrong partner and there's nothing

wrong partner and there's nothing wrong partner and there's nothing that'll sink a more than a bad

that'll sink a more than a bad that'll sink a more than a bad partnership that that positive energy is

partnership that that positive energy is partnership that that positive energy is gone everybody's dreading the Enterprise

gone everybody's dreading the Enterprise gone everybody's dreading the Enterprise and it's just hard to make anything work

and it's just hard to make anything work and it's just hard to make anything work in that kind of structure so yeah the

in that kind of structure so yeah the in that kind of structure so yeah the one of the the V

one of the the V one of the the V feeling in one of digity businesses the

feeling in one of digity businesses the feeling in one of digity businesses the affiliate land and guest host on one of

affiliate land and guest host on one of affiliate land and guest host on one of his that's actually launching I think

his that's actually launching I think his that's actually launching I think next week all about joint ventures and

next week all about joint ventures and next week all about joint ventures and picking the right partner so there's

picking the right partner so there's picking the right partner so there's like a quarter of the time is spent

like a quarter of the time is spent like a quarter of the time is spent talking about the right structure the

talking about the right structure the talking about the right structure the right partner you need to find the right

right partner you need to find the right right partner you need to find the right Partners you need to find the right Partners you need to find the right Partners you need to find the right structure and and if you misstep on that

structure and and if you misstep on that structure and and if you misstep on that it could potentially go to the train

it could potentially go to the train it could potentially go to the train completely off the tracks I agree with

completely off the tracks I agree with completely off the tracks I agree with you yeah and again like I I wish I seen

you yeah and again like I I wish I seen you yeah and again like I I wish I seen this content 10 years ago when getting

this content 10 years ago when getting this content 10 years ago when getting started Ed with actually setting up

started Ed with actually setting up started Ed with actually setting up Partnerships so it's not a lot of

Partnerships so it's not a lot of Partnerships so it's not a lot of content on there like you can content on there like you can content on there like you can technically find it but I mean whatever

technically find it but I mean whatever technically find it but I mean whatever you're going to find in YouTube I think you're going to find in YouTube I think you're going to find in YouTube I think you're just going to find a whole bunch you're just going to find a whole bunch you're just going to find a whole bunch of a couple good things but in a pile of

of a couple good things but in a pile of of a couple good things but in a pile of a hot mess and it's good luck trying to

a hot mess and it's good luck trying to a hot mess and it's good luck trying to sift through the really good content

sift through the really good content sift through the really good content yeah yeah and a lot of it and so as I

yeah yeah and a lot of it and so as I yeah yeah and a lot of it and so as I look around I see a bajillion life

look around I see a bajillion life look around I see a bajillion life coaches Eric life coaches there are even

coaches Eric life coaches there are even coaches Eric life coaches there are even more um big Business Consultants who can

more um big Business Consultants who can more um big Business Consultants who can help you reorganize and re-energize your

help you reorganize and re-energize your help you reorganize and re-energize your thousand person company the and the

thousand person company the and the thousand person company the and the resources

resources resources for small business coaches small

for small business coaches small for small business coaches small business owners so SVO small business

business owners so SVO small business business owners so SVO small business owner is an area that I believe is

owner is an area that I believe is owner is an area that I believe is underserved um the stuff that's out

underserved um the stuff that's out underserved um the stuff that's out there get an ebook on being a small

there get an ebook on being a small there get an ebook on being a small business owner great here's more AI

business owner great here's more AI business owner great here's more AI content thrown at you at $29 9 cents and

content thrown at you at $29 9 cents and content thrown at you at $29 9 cents and a you know open up a fortune CI you're

a you know open up a fortune CI you're a you know open up a fortune CI you're going to have better luck right so we

going to have better luck right so we going to have better luck right so we are and spend a lot of time and energy

are and spend a lot of time and energy are and spend a lot of time and energy trying to really get very good human

trying to really get very good human trying to really get very good human developed content courses classes that

developed content courses classes that developed content courses classes that are geared to small B holders cuz I've

are geared to small B holders cuz I've are geared to small B holders cuz I've been there you know from everywhere from

been there you know from everywhere from been there you know from everywhere from one man startup where I'm the janitor

one man startup where I'm the janitor one man startup where I'm the janitor and the receptionist and the CEO all at

and the receptionist and the CEO all at and the receptionist and the CEO all at the same time till it's experience where

the same time till it's experience where the same time till it's experience where I was the worldwide division general

I was the worldwide division general I was the worldwide division general manager for $70 billion panon from one

manager for $70 billion panon from one manager for $70 billion panon from one to tens of

to tens of to tens of thousands I've lived it and I said

thousands I've lived it and I said thousands I've lived it and I said earlier that you more than business

earlier that you more than business earlier that you more than business intelligence and business wisdom and

intelligence and business wisdom and intelligence and business wisdom and that's what I'm really looking to help

that's what I'm really looking to help that's what I'm really looking to help bring in a cost-effective manner because

bring in a cost-effective manner because bring in a cost-effective manner because we talked earlier about the barrier to

we talked earlier about the barrier to we talked earlier about the barrier to having that kind of advice and support

having that kind of advice and support having that kind of advice and support is cost but try to do it in a more cost-

is cost but try to do it in a more cost- is cost but try to do it in a more cost- effective manner that can reach a much

effective manner that can reach a much effective manner that can reach a much broader audience is the idea behind this

broader audience is the idea behind this broader audience is the idea behind this new project it's interesting you said

new project it's interesting you said new project it's interesting you said there's H tens of thousands if not

there's H tens of thousands if not there's H tens of thousands if not probably millions of life coaches I

probably millions of life coaches I probably millions of life coaches I think they're everywhere and they exist

think they're everywhere and they exist think they're everywhere and they exist all on Instagram and all that I used to

all on Instagram and all that I used to all on Instagram and all that I used to do affiliate coaching and I actually

do affiliate coaching and I actually do affiliate coaching and I actually enjoyed the work but maybe it was my own

enjoyed the work but maybe it was my own enjoyed the work but maybe it was my own way of not executing it properly in

way of not executing it properly in way of not executing it properly in terms of I had one Business Partnership

terms of I had one Business Partnership terms of I had one Business Partnership that worked out but then I had a couple

that worked out but then I had a couple that worked out but then I had a couple in the corner where these people were in the corner where these people were in the corner where these people were just taking advantage of my time and

just taking advantage of my time and just taking advantage of my time and it's it wasn't like you you paid to get

it's it wasn't like you you paid to get it's it wasn't like you you paid to get access it it was meant to be like a sub

access it it was meant to be like a sub access it it was meant to be like a sub affiliate commission if they made money

affiliate commission if they made money affiliate commission if they made money I made money but I actually I'm starting

I made money but I actually I'm starting I made money but I actually I'm starting to think with the work you're doing

to think with the work you're doing to think with the work you're doing maybe there still is a market for

maybe there still is a market for maybe there still is a market for affiliate coaching and I mean to be very

affiliate coaching and I mean to be very affiliate coaching and I mean to be very honest if I just looked at Matt Di's

honest if I just looked at Matt Di's honest if I just looked at Matt Di's Playbook from day one I probably should

Playbook from day one I probably should Playbook from day one I probably should have just copied that and said hey have just copied that and said hey have just copied that and said hey here's something that is clearly working

here's something that is clearly working here's something that is clearly working well yeah hey the model is great the

well yeah hey the model is great the well yeah hey the model is great the challenge is execution you go to his

challenge is execution you go to his challenge is execution you go to his YouTube channel and it's just end to end

YouTube channel and it's just end to end YouTube channel and it's just end to end lots of stuff that is not going to

lots of stuff that is not going to lots of stuff that is not going to happen overnight and so you reach a

happen overnight and so you reach a happen overnight and so you reach a point where there it's a scale to it

point where there it's a scale to it point where there it's a scale to it that you know how do you compete

that you know how do you compete that you know how do you compete but all saying how do you eat an

but all saying how do you eat an but all saying how do you eat an elephant the only answer is one bite at

elephant the only answer is one bite at elephant the only answer is one bite at a time right so you can't say oh man I

a time right so you can't say oh man I a time right so you can't say oh man I don't have a thousand videos on my

don't have a thousand videos on my don't have a thousand videos on my YouTube channel take a bite chew swallow

YouTube channel take a bite chew swallow YouTube channel take a bite chew swallow now you only need not every mind not so

now you only need not every mind not so now you only need not every mind not so that that day by day step by step is

that that day by day step by step is that that day by day step by step is important to to keep in mind that's

important to to keep in mind that's important to to keep in mind that's definitely one thing that I made definitely one thing that I made definitely one thing that I made mistakes early on in my Philly Journey

mistakes early on in my Philly Journey mistakes early on in my Philly Journey it's I wanted to do everything and then

it's I wanted to do everything and then it's I wanted to do everything and then I got impatient and yeah like with

I got impatient and yeah like with I got impatient and yeah like with people like Matt that's clearly one

people like Matt that's clearly one people like Matt that's clearly one signature of success they have is

signature of success they have is signature of success they have is compounding stuff over time I think what

compounding stuff over time I think what compounding stuff over time I think what maybe it's me maybe it's a lot of other

maybe it's me maybe it's a lot of other maybe it's me maybe it's a lot of other people but I think everyone in affiliate people but I think everyone in affiliate people but I think everyone in affiliate marketing when they're sold on the idea

marketing when they're sold on the idea marketing when they're sold on the idea they get excited about getting into the

they get excited about getting into the they get excited about getting into the space right they they want the million

space right they they want the million space right they they want the million with the minimal effort and effort is is

with the minimal effort and effort is is with the minimal effort and effort is is key there because we're we're talking a

key there because we're we're talking a key there because we're we're talking a lot about mat digity but it's worth

lot about mat digity but it's worth lot about mat digity but it's worth talking about because it's a model for a

talking about because it's a model for a talking about because it's a model for a lot of people out there to see what he's

lot of people out there to see what he's lot of people out there to see what he's done I met few people that work as hard

done I met few people that work as hard done I met few people that work as hard as EG who are in position to not really

as EG who are in position to not really as EG who are in position to not really had to work that hard anymore but still

had to work that hard anymore but still had to work that hard anymore but still worked harder than he did when he began

worked harder than he did when he began worked harder than he did when he began I think my calendar is full I looked at

I think my calendar is full I looked at I think my calendar is full I looked at his calendar and it's and what the hell

his calendar and it's and what the hell his calendar and it's and what the hell are you doing but that effort that that

are you doing but that effort that that are you doing but that effort that that drive is either ingrained or it's and if

drive is either ingrained or it's and if drive is either ingrained or it's and if it's been and you have dreams and

it's been and you have dreams and it's been and you have dreams and aspirations of XY andz if you're not

aspirations of XY andz if you're not aspirations of XY andz if you're not prepared to put in the efforts reset

prepared to put in the efforts reset prepared to put in the efforts reset your your your expectations it's okay it's okay to know

expectations it's okay it's okay to know expectations it's okay it's okay to know not achieve what other people are

not achieve what other people are not achieve what other people are achieving and have a different work life

achieving and have a different work life achieving and have a different work life balance live a different lifestyle enjoy

balance live a different lifestyle enjoy balance live a different lifestyle enjoy canoeing more than other people I out of

canoeing more than other people I out of canoeing more than other people I out of thin air there there's no judgment on

thin air there there's no judgment on thin air there there's no judgment on what makes a good life for you but don't

what makes a good life for you but don't what makes a good life for you but don't set yourself up

set yourself up set yourself up to fail based on expectations that are

to fail based on expectations that are to fail based on expectations that are unrealistic you know yourself better

unrealistic you know yourself better unrealistic you know yourself better than anyone else does right so you've

than anyone else does right so you've than anyone else does right so you've got to set your expectations relative to

got to set your expectations relative to got to set your expectations relative to your skills um your willingness to learn

your skills um your willingness to learn your skills um your willingness to learn and your effort and desire those are

and your effort and desire those are and your effort and desire those are it's not rocket science and I would

it's not rocket science and I would it's not rocket science and I would still attribute like guys like Matt and

still attribute like guys like Matt and still attribute like guys like Matt and a few other people I'm pretty sure they

a few other people I'm pretty sure they a few other people I'm pretty sure they love what they do if they did I think

love what they do if they did I think love what they do if they did I think they would they definitely jump ship and

they would they definitely jump ship and they would they definitely jump ship and find something else e no dep and I said

find something else e no dep and I said find something else e no dep and I said earlier as part of what is I found so

earlier as part of what is I found so earlier as part of what is I found so appealing about the SEO industry is

appealing about the SEO industry is appealing about the SEO industry is everyone loves it they they love what

everyone loves it they they love what everyone loves it they they love what they're doing they would a lot of these

they're doing they would a lot of these they're doing they would a lot of these guys would shove a pen in their eye if

guys would shove a pen in their eye if guys would shove a pen in their eye if they had to work a N9 to-5 in a big

they had to work a N9 to-5 in a big they had to work a N9 to-5 in a big corporate cubicle form that that part of

corporate cubicle form that that part of corporate cubicle form that that part of the energy is what I really enjoy about

the energy is what I really enjoy about the energy is what I really enjoy about SCM staying on topic with SEO but

SCM staying on topic with SEO but SCM staying on topic with SEO but pivoting a little bit one thing in the

pivoting a little bit one thing in the pivoting a little bit one thing in the SEO space that I don't see a lot of is

SEO space that I don't see a lot of is SEO space that I don't see a lot of is Sweat Equity like people saying hey

Sweat Equity like people saying hey Sweat Equity like people saying hey rather than taking money for SEO

rather than taking money for SEO rather than taking money for SEO Consulting it's can I take a cut of your

Consulting it's can I take a cut of your Consulting it's can I take a cut of your business and I've seen it on both sides

business and I've seen it on both sides business and I've seen it on both sides of the fence I've seen it where seos

of the fence I've seen it where seos of the fence I've seen it where seos will do work and they get frustrated

will do work and they get frustrated will do work and they get frustrated with clients that don't do what they're

with clients that don't do what they're with clients that don't do what they're supposed to do because it's going it's a supposed to do because it's going it's a supposed to do because it's going it's a two-way street but what's your thought

two-way street but what's your thought two-way street but what's your thought on this as a business model do you think

on this as a business model do you think on this as a business model do you think there's going to be more of this kind of

there's going to be more of this kind of there's going to be more of this kind of investing in companies as a means of

investing in companies as a means of investing in companies as a means of saying we're investing by giving you SEO

saying we're investing by giving you SEO saying we're investing by giving you SEO yeah

yeah yeah so specific and again I'm referring to

so specific and again I'm referring to so specific and again I'm referring to the the video that's coming out next

the the video that's coming out next the the video that's coming out next week on what of Max courses uh um

week on what of Max courses uh um week on what of Max courses uh um developed a program called a convertible

developed a program called a convertible developed a program called a convertible recoupable shared interest model where

recoupable shared interest model where recoupable shared interest model where it's set up to allow agencies

it's set up to allow agencies it's set up to allow agencies to offer their traditional agency

to offer their traditional agency to offer their traditional agency services

services services and at some point convert some of the

and at some point convert some of the and at some point convert some of the fees and bonuses that are built into it

fees and bonuses that are built into it fees and bonuses that are built into it into equity in their client business so

into equity in their client business so into equity in their client business so the conent is you're not changing

the conent is you're not changing the conent is you're not changing anything you're doing but it's a

anything you're doing but it's a anything you're doing but it's a creative way to allow Partnerships to

creative way to allow Partnerships to creative way to allow Partnerships to Blossom without a lot of risk if the

Blossom without a lot of risk if the Blossom without a lot of risk if the relationship's gone well everyone's

relationship's gone well everyone's relationship's gone well everyone's happy everyone sees a bright future you

happy everyone sees a bright future you happy everyone sees a bright future you have an opportunity to convert some of

have an opportunity to convert some of have an opportunity to convert some of the money that's been paid by your

the money that's been paid by your the money that's been paid by your client into Equity your client gets a a

client into Equity your client gets a a client into Equity your client gets a a rebate on money they've paid and has a

rebate on money they've paid and has a rebate on money they've paid and has a new partner and now the agency has a

new partner and now the agency has a new partner and now the agency has a vested interest in making sure that vested interest in making sure that vested interest in making sure that client's business does really well so it

client's business does really well so it client's business does really well so it ends up as win for everybody without

ends up as win for everybody without ends up as win for everybody without this idea of give me Equity and'll give

this idea of give me Equity and'll give this idea of give me Equity and'll give you service that's going to be a hard

you service that's going to be a hard you service that's going to be a hard one to really get done on day one of any

one to really get done on day one of any one to really get done on day one of any relationship you need to develop the

relationship you need to develop the relationship you need to develop the relationship it's got to be trust it's

relationship it's got to be trust it's relationship it's got to be trust it's got to be respect it's got to be mutual

got to be respect it's got to be mutual got to be respect it's got to be mutual understanding of value from both sides

understanding of value from both sides understanding of value from both sides and I think that Equity is a great way

and I think that Equity is a great way and I think that Equity is a great way to grow your portfolio of business

to grow your portfolio of business to grow your portfolio of business interests the business owner that has an

interests the business owner that has an interests the business owner that has an SEO agency getting a little bite of a

SEO agency getting a little bite of a SEO agency getting a little bite of a lot of different pies is as good as

lot of different pies is as good as lot of different pies is as good as starting a whole new pie

starting a whole new pie starting a whole new pie byel it seems like the Digger the

byel it seems like the Digger the byel it seems like the Digger the further I dig into some of these SEO

further I dig into some of these SEO further I dig into some of these SEO agencies where I know they invest in

agencies where I know they invest in agencies where I know they invest in companies are you seeing more

companies are you seeing more companies are you seeing more established agencies going hey we want

established agencies going hey we want established agencies going hey we want to get into this new layer of business

to get into this new layer of business to get into this new layer of business where like the game could be like really

where like the game could be like really where like the game could be like really lucrative you know the m&a piece of it

lucrative you know the m&a piece of it lucrative you know the m&a piece of it you so with most of my clients on the

you so with most of my clients on the you so with most of my clients on the advisory side phase one is always

advisory side phase one is always advisory side phase one is always Clarity of Clarity of Clarity of purpose what is it that you want at the

purpose what is it that you want at the purpose what is it that you want at the end of the day when the end credits roll

end of the day when the end credits roll end of the day when the end credits roll on the movie what do you want that

on the movie what do you want that on the movie what do you want that ending start there and I always refer to

ending start there and I always refer to ending start there and I always refer to it as your car GPS yes it doesn't say

it as your car GPS yes it doesn't say it as your car GPS yes it doesn't say how many left turns do you want to make

how many left turns do you want to make how many left turns do you want to make it says where do you want to go right

it says where do you want to go right it says where do you want to go right but you got to start with the but you got to start with the but you got to start with the destination before you can figure out

destination before you can figure out destination before you can figure out how I day get so the m& side there's a

how I day get so the m& side there's a how I day get so the m& side there's a lot of people who

lot of people who lot of people who are very uh anxious to build it to a

are very uh anxious to build it to a are very uh anxious to build it to a certain level that take that and go to

certain level that take that and go to certain level that take that and go to something else right but if that's your

something else right but if that's your something else right but if that's your path that's your desired path you've got

path that's your desired path you've got path that's your desired path you've got to know know that you've got to build to

to know know that you've got to build to to know know that you've got to build to that and you have to that and you have to that and you have to intentionally work your business to that

intentionally work your business to that intentionally work your business to that goal there's other people that don't

goal there's other people that don't goal there's other people that don't feel the need to cash something out they

feel the need to cash something out they feel the need to cash something out they love what they're doing they love their

love what they're doing they love their love what they're doing they love their Partners they love their clients they

Partners they love their clients they Partners they love their clients they love their industry and just want to

love their industry and just want to love their industry and just want to nurture it grow it the difference

nurture it grow it the difference nurture it grow it the difference between an apple orer that is built for

between an apple orer that is built for between an apple orer that is built for commercial purpose to strip it every

commercial purpose to strip it every commercial purpose to strip it every year and sell it versus hey this is for

year and sell it versus hey this is for year and sell it versus hey this is for my family it's my friends I lot of caner

my family it's my friends I lot of caner my family it's my friends I lot of caner I lot of me PA it's it's just a

I lot of me PA it's it's just a I lot of me PA it's it's just a different mindset so that Clarity of

different mindset so that Clarity of different mindset so that Clarity of purpose is vital at the beginning of it

purpose is vital at the beginning of it purpose is vital at the beginning of it and then if there's a role at some point

and then if there's a role at some point and then if there's a role at some point to bring in Partners bring in other equ

to bring in Partners bring in other equ to bring in Partners bring in other equ so again this is the clarity of purpose

so again this is the clarity of purpose so again this is the clarity of purpose I want to be a $10 million business okay

I want to be a $10 million business okay I want to be a $10 million business okay why $10 million because X Y and

why $10 million because X Y and why $10 million because X Y and Z these guys have done it and I think I

Z these guys have done it and I think I Z these guys have done it and I think I can do what they've done or my

can do what they've done or my can do what they've done or my grandfather built a $10 million business

grandfather built a $10 million business grandfather built a $10 million business by the time he was 50 and I wanted to do

by the time he was 50 and I wanted to do by the time he was 50 and I wanted to do it by the time I'm 40 I and I'm just

it by the time I'm 40 I and I'm just it by the time I'm 40 I and I'm just pull the examples out of the year but

pull the examples out of the year but pull the examples out of the year but this is the kind of St in people's

this is the kind of St in people's this is the kind of St in people's evence and so being clear on what it is

evence and so being clear on what it is evence and so being clear on what it is that you're trying to do is vital to

that you're trying to do is vital to that you're trying to do is vital to figuring out how to do it some people

figuring out how to do it some people figuring out how to do it some people want to build a business up to a certain

want to build a business up to a certain want to build a business up to a certain level and then they realize that it's

level and then they realize that it's level and then they realize that it's never going to grow Beyond this Plateau

never going to grow Beyond this Plateau never going to grow Beyond this Plateau without some infusion of capital and if

without some infusion of capital and if without some infusion of capital and if you want to be a $10 million business in

you want to be a $10 million business in you want to be a $10 million business in your Plateau to 2 million and you're not

your Plateau to 2 million and you're not your Plateau to 2 million and you're not going to get be on to without a big

going to get be on to without a big going to get be on to without a big Capital Capital Capital infusion you got to put some kind of

infusion you got to put some kind of infusion you got to put some kind of equity auction on the thing right and

equity auction on the thing right and equity auction on the thing right and that means hey I'm going to go how let

that means hey I'm going to go how let that means hey I'm going to go how let that capitalize it I can go borrow money

that capitalize it I can go borrow money that capitalize it I can go borrow money I can do fan workk with friends I can

I can do fan workk with friends I can I can do fan workk with friends I can find a potential Inquisitor that wants

find a potential Inquisitor that wants find a potential Inquisitor that wants to sing to the next level or do you get

to sing to the next level or do you get to sing to the next level or do you get an equity investment and give out X

an equity investment and give out X an equity investment and give out X percentage equity in my business it all

percentage equity in my business it all percentage equity in my business it all is there but it's coming back to what is

is there but it's coming back to what is is there but it's coming back to what is it you want to do and what is it you it you want to do and what is it you it you want to do and what is it you want to where what your destination I

want to where what your destination I want to where what your destination I don't know I wanted around there but

don't know I wanted around there but don't know I wanted around there but hopefully that made sense now there

hopefully that made sense now there hopefully that made sense now there there's definitely a lot to unpack there

there's definitely a lot to unpack there there's definitely a lot to unpack there I'm really interested now in that that

I'm really interested now in that that I'm really interested now in that that course you put in for the affiliate lab

course you put in for the affiliate lab course you put in for the affiliate lab so might have to join just for that I'll

so might have to join just for that I'll so might have to join just for that I'll make sure I down the any a commission

make sure I down the any a commission make sure I down the any a commission yeah we'll find a way to put a link in

yeah we'll find a way to put a link in yeah we'll find a way to put a link in there so on the last question when I was

there so on the last question when I was there so on the last question when I was talking about Sweat Equity for SEO I

talking about Sweat Equity for SEO I talking about Sweat Equity for SEO I want to take this concept and shift it

want to take this concept and shift it want to take this concept and shift it over to the Philly Network space so your

over to the Philly Network space so your over to the Philly Network space so your typical Philly network works like this

typical Philly network works like this typical Philly network works like this like they organize a bunch of brands or

like they organize a bunch of brands or like they organize a bunch of brands or products and services they do it at

products and services they do it at products and services they do it at scale and you as the affiliate or the

scale and you as the affiliate or the scale and you as the affiliate or the publisher you have one affiliate manager

publisher you have one affiliate manager publisher you have one affiliate manager you have you get paid from one company

you have you get paid from one company you have you get paid from one company rather than having to deal with 400

rather than having to deal with 400 rather than having to deal with 400 different uh affiliate programs and

different uh affiliate programs and different uh affiliate programs and typically they can give you a better typically they can give you a better typically they can give you a better deal like it depends on the the niche in

deal like it depends on the the niche in deal like it depends on the the niche in affiliate marketing but do you think

affiliate marketing but do you think affiliate marketing but do you think there's an opportunity for the affiliate

there's an opportunity for the affiliate there's an opportunity for the affiliate Network side to be involved in maybe

Network side to be involved in maybe Network side to be involved in maybe some sort of Sweat Equity or something

some sort of Sweat Equity or something some sort of Sweat Equity or something because in theory if you're the

because in theory if you're the because in theory if you're the affiliate Network and your Affiliates affiliate Network and your Affiliates affiliate Network and your Affiliates are making more money you're technically

are making more money you're technically are making more money you're technically incentivized to help them grow if you're

incentivized to help them grow if you're incentivized to help them grow if you're affiliate network if your Publishers

affiliate network if your Publishers affiliate network if your Publishers start to sync in Revenue you're sinking

start to sync in Revenue you're sinking start to sync in Revenue you're sinking in Revenue you're actually at risk of

in Revenue you're actually at risk of in Revenue you're actually at risk of going at a business so I don't think

going at a business so I don't think going at a business so I don't think I've seen this concept before but I want I've seen this concept before but I want I've seen this concept before but I want to get your take on it yeah I guess that

to get your take on it yeah I guess that to get your take on it yeah I guess that my my initial take is that if you are

my my initial take is that if you are my my initial take is that if you are doing a philh marketing you have Sweat

doing a philh marketing you have Sweat doing a philh marketing you have Sweat Equity because your work is converted

Equity because your work is converted Equity because your work is converted into commissions and there is no great

into commissions and there is no great into commissions and there is no great SP equ of the commission something sells

SP equ of the commission something sells SP equ of the commission something sells you get a piece of it that is not

you get a piece of it that is not you get a piece of it that is not traditionally thinking of it as equity

traditionally thinking of it as equity traditionally thinking of it as equity in terms of ownership being an entity

in terms of ownership being an entity in terms of ownership being an entity there's a lot of deals that that we do

there's a lot of deals that that we do there's a lot of deals that that we do that don't involve any kind of share or

that don't involve any kind of share or that don't involve any kind of share or interest in the entity itself but are

interest in the entity itself but are interest in the entity itself but are more driven to profit share Revenue

more driven to profit share Revenue more driven to profit share Revenue share some kind of cut some kind of

share some kind of cut some kind of share some kind of cut some kind of growth incentives to be Equity at the

growth incentives to be Equity at the growth incentives to be Equity at the end of the day unless it's a business

end of the day unless it's a business end of the day unless it's a business that's going to be sold right at some

that's going to be sold right at some that's going to be sold right at some point in time Equity just means you're

point in time Equity just means you're point in time Equity just means you're getting a share of proceeds of the

getting a share of proceeds of the getting a share of proceeds of the businesss and if you're interested in

businesss and if you're interested in businesss and if you're interested in having a piece of something that is having a piece of something that is having a piece of something that is eventually going to be part of a of an

eventually going to be part of a of an eventually going to be part of a of an m&a or liquidity event then yeah

m&a or liquidity event then yeah m&a or liquidity event then yeah equity's important if this is just going

equity's important if this is just going equity's important if this is just going to be an ongoing business if you're an

to be an ongoing business if you're an to be an ongoing business if you're an affiliate marketing you have equity in

affiliate marketing you have equity in affiliate marketing you have equity in the business are because you get a piece

the business are because you get a piece the business are because you get a piece of every set so the question would be

of every set so the question would be of every set so the question would be how can you add value to your role to

how can you add value to your role to how can you add value to your role to increase the percentage you get because

increase the percentage you get because increase the percentage you get because like I said you you've already got

like I said you you've already got like I said you you've already got Equity so how do you have more Equity I

Equity so how do you have more Equity I Equity so how do you have more Equity I think is the question versus how do you

think is the question versus how do you think is the question versus how do you get shares in a business it's how do I

get shares in a business it's how do I get shares in a business it's how do I increase my revenue or profit share on

increase my revenue or profit share on increase my revenue or profit share on the business their the business their the business their not because I I look at this from a

not because I I look at this from a not because I I look at this from a different point of view like an idea I

different point of view like an idea I different point of view like an idea I had many years ago so when I was doing

had many years ago so when I was doing had many years ago so when I was doing Sweat Equity for an affiliate site my

Sweat Equity for an affiliate site my Sweat Equity for an affiliate site my responsibility there was to do their SEO

responsibility there was to do their SEO responsibility there was to do their SEO and their design so I did that for

and their design so I did that for and their design so I did that for almost 10 years and it worked out pretty

almost 10 years and it worked out pretty almost 10 years and it worked out pretty well and it just gave me that full

well and it just gave me that full well and it just gave me that full circle idea about going to Cas Sweat

circle idea about going to Cas Sweat circle idea about going to Cas Sweat Equity for SEO but when I think about it

Equity for SEO but when I think about it Equity for SEO but when I think about it with from a network point ofie I just

with from a network point ofie I just with from a network point ofie I just think that no one's really crossed that

think that no one's really crossed that think that no one's really crossed that boundary and it's exactly what you just

boundary and it's exactly what you just boundary and it's exactly what you just said it's still Revenue share it's it's

said it's still Revenue share it's it's said it's still Revenue share it's it's like a form of equity without the actual

like a form of equity without the actual like a form of equity without the actual complicated contract now if you want to

complicated contract now if you want to complicated contract now if you want to if you want to throw a really messy

if you want to throw a really messy if you want to throw a really messy intellectual property or ownership

intellectual property or ownership intellectual property or ownership contract in the mix you can but it's not

contract in the mix you can but it's not contract in the mix you can but it's not necessary but I just think this is a

necessary but I just think this is a necessary but I just think this is a prime opportunity to say if I'm an

prime opportunity to say if I'm an prime opportunity to say if I'm an affiliate Network and I've got let's say

affiliate Network and I've got let's say affiliate Network and I've got let's say a th Publishers and they're generating

a th Publishers and they're generating a th Publishers and they're generating let's say five million per month like

let's say five million per month like let's say five million per month like I'm technically would be incentified to

I'm technically would be incentified to I'm technically would be incentified to actually hire an SEO team and say how

actually hire an SEO team and say how actually hire an SEO team and say how can we help all these people who can we

can we help all these people who can we can we help all these people who can we actually optimize I just think there's a

actually optimize I just think there's a actually optimize I just think there's a bigger opportunity to take an agency

bigger opportunity to take an agency bigger opportunity to take an agency concept and go let's plug it into here

concept and go let's plug it into here concept and go let's plug it into here you can trade it it it goes back to the

you can trade it it it goes back to the you can trade it it it goes back to the contract you were talking about right

contract you were talking about right contract you were talking about right going to there's always getting a little

going to there's always getting a little going to there's always getting a little more organizational Theory now in supply

more organizational Theory now in supply more organizational Theory now in supply chain Theory but um you know the value

chain Theory but um you know the value chain Theory but um you know the value outed chain is upstream and downstream

outed chain is upstream and downstream outed chain is upstream and downstream right you've got vendors you've got right you've got vendors you've got right you've got vendors you've got custom right and there's always ways to

custom right and there's always ways to custom right and there's always ways to expand your interest upstream or

expand your interest upstream or expand your interest upstream or Downstream if it's through this this

Downstream if it's through this this Downstream if it's through this this program I was talking about earlier program I was talking about earlier program I was talking about earlier about the convertible recoupable program

about the convertible recoupable program about the convertible recoupable program that is from your customers right and

that is from your customers right and that is from your customers right and trading your service into some form of

trading your service into some form of trading your service into some form of equity in your customer down street

equity in your customer down street equity in your customer down street there's also Upstream hey if I do X Y

there's also Upstream hey if I do X Y there's also Upstream hey if I do X Y and Z you know you can I get some equity

and Z you know you can I get some equity and Z you know you can I get some equity in your total business because I may not

in your total business because I may not in your total business because I may not be your only agency that is reselling or

be your only agency that is reselling or be your only agency that is reselling or representing you may have other projects

representing you may have other projects representing you may have other projects going on on that would be a good way for

going on on that would be a good way for going on on that would be a good way for me to diversify my business so if I give

me to diversify my business so if I give me to diversify my business so if I give you 5% instead of 4% I don't know making

you 5% instead of 4% I don't know making you 5% instead of 4% I don't know making numbers up can you then Trade Me Out sub

numbers up can you then Trade Me Out sub numbers up can you then Trade Me Out sub Revenue share on your total business

Revenue share on your total business Revenue share on your total business that it's a math exercise what do 1% of

that it's a math exercise what do 1% of that it's a math exercise what do 1% of the business I'm doing with you mean as

the business I'm doing with you mean as the business I'm doing with you mean as a percent of my total business and there

a percent of my total business and there a percent of my total business and there you got some Equitable measure of what's

you got some Equitable measure of what's you got some Equitable measure of what's that trade-off Worth right and then you

that trade-off Worth right and then you that trade-off Worth right and then you want have the agency with their vedors

want have the agency with their vedors want have the agency with their vedors having some level of interest in making

having some level of interest in making having some level of interest in making sure that they can expand their total

sure that they can expand their total sure that they can expand their total business and not just what they're doing

business and not just what they're doing business and not just what they're doing here right so the best place to go when

here right so the best place to go when here right so the best place to go when you are looking at any kind of

you are looking at any kind of you are looking at any kind of partnership or Equity is within your

partnership or Equity is within your partnership or Equity is within your existing value attit your customers want

existing value attit your customers want existing value attit your customers want you to succeed and do better because

you to succeed and do better because you to succeed and do better because then they have better stuff your vendors

then they have better stuff your vendors then they have better stuff your vendors want you to succeed because then they

want you to succeed because then they want you to succeed because then they have a better sales chain right looking

have a better sales chain right looking have a better sales chain right looking within your own ecosystem is a good

within your own ecosystem is a good within your own ecosystem is a good place to start before you start place to start before you start place to start before you start venturing off into someone who doesn't

venturing off into someone who doesn't venturing off into someone who doesn't know anything about what you do or

know anything about what you do or know anything about what you do or someone who's just looking at Raw someone who's just looking at Raw someone who's just looking at Raw numbers is he going to have a full

numbers is he going to have a full numbers is he going to have a full picture yeah I think I'm connecting the

picture yeah I think I'm connecting the picture yeah I think I'm connecting the dot so going back to that hypothetical

dot so going back to that hypothetical dot so going back to that hypothetical situation if I owned an affiliate

situation if I owned an affiliate situation if I owned an affiliate Network in theory I would have been Network in theory I would have been Network in theory I would have been working with my Affiliates or Publishers

working with my Affiliates or Publishers working with my Affiliates or Publishers potentially for years so I would know

potentially for years so I would know potentially for years so I would know them very well and if I someone who's

them very well and if I someone who's them very well and if I someone who's networked within the SEO space and I can

networked within the SEO space and I can networked within the SEO space and I can trust companies like Authority Builders

trust companies like Authority Builders trust companies like Authority Builders or like just the search intell

or like just the search intell or like just the search intell all these different agencies it's like

all these different agencies it's like all these different agencies it's like you're bringing the best of both world

you're bringing the best of both world you're bringing the best of both world because those two people on either side

because those two people on either side because those two people on either side might not know each other but that would

might not know each other but that would might not know each other but that would be my advantage by having the

be my advantage by having the be my advantage by having the connections and going I know these

connections and going I know these connections and going I know these people are actually going to deliver

people are actually going to deliver people are actually going to deliver what they say they will right yeah it's

what they say they will right yeah it's what they say they will right yeah it's we talked earlier about you've got to we talked earlier about you've got to we talked earlier about you've got to have that trust you've got to have that have that trust you've got to have that have that trust you've got to have that history and trusted him another Topic in

history and trusted him another Topic in history and trusted him another Topic in head video of incoming is trust and

head video of incoming is trust and head video of incoming is trust and usually that's one where history and

usually that's one where history and usually that's one where history and experience is really what builds that it

experience is really what builds that it experience is really what builds that it doesn't happen overnight yeah it takes

doesn't happen overnight yeah it takes doesn't happen overnight yeah it takes time I I'm doing it through this podcast

time I I'm doing it through this podcast time I I'm doing it through this podcast so that's one of my one of my go to

so that's one of my one of my go to so that's one of my one of my go to markets for trust if that's a thing yeah

markets for trust if that's a thing yeah markets for trust if that's a thing yeah they we need to know you yeah it

they we need to know you yeah it they we need to know you yeah it helps all right so before we started

helps all right so before we started helps all right so before we started recording we were talking about uh the

recording we were talking about uh the recording we were talking about uh the SBO so it's small business owner owner

SBO so it's small business owner owner SBO so it's small business owner owner and your background at the very

and your background at the very and your background at the very beginning is you're coming from like the

beginning is you're coming from like the beginning is you're coming from like the corporate world billions of dollars of

corporate world billions of dollars of corporate world billions of dollars of transactions so how would you say this

transactions so how would you say this transactions so how would you say this translates like your experience to be

translates like your experience to be translates like your experience to be able to pass out on to this it doesn't

able to pass out on to this it doesn't able to pass out on to this it doesn't matter if it's affiliate or SEO like

matter if it's affiliate or SEO like matter if it's affiliate or SEO like we're small people on this side what are

we're small people on this side what are we're small people on this side what are some of the things that you you're able some of the things that you you're able some of the things that you you're able to pass on as saying hey I've got all

to pass on as saying hey I've got all to pass on as saying hey I've got all this knowledge in experience this is how

this knowledge in experience this is how this knowledge in experience this is how you translate this for Success yeah so

you translate this for Success yeah so you translate this for Success yeah so the interlaced with my big corporate

the interlaced with my big corporate the interlaced with my big corporate experience and it's funny the way it

experience and it's funny the way it experience and it's funny the way it worked out there was it was like a

worked out there was it was like a worked out there was it was like a sandwich there was always a layer of

sandwich there was always a layer of sandwich there was always a layer of entrepreneurial meet between e Vice

entrepreneurial meet between e Vice entrepreneurial meet between e Vice support support support and so I have been starting and running

and so I have been starting and running and so I have been starting and running businesses since I was in my early 20s

businesses since I was in my early 20s businesses since I was in my early 20s uh and now in my early 60s so 40 Years

uh and now in my early 60s so 40 Years uh and now in my early 60s so 40 Years of of um you know business experience on

of of um you know business experience on of of um you know business experience on has earlier from very small to the

has earlier from very small to the has earlier from very small to the biggest to big and the ones that were

biggest to big and the ones that were biggest to big and the ones that were the most gratifying and fulfilling were

the most gratifying and fulfilling were the most gratifying and fulfilling were the small right and then in the past

the small right and then in the past the small right and then in the past four years five years the work I've been

four years five years the work I've been four years five years the work I've been doing in SEO has really grounded me back

doing in SEO has really grounded me back doing in SEO has really grounded me back into that small all business owner

into that small all business owner into that small all business owner mentality so the SBO as we're calling

mentality so the SBO as we're calling mentality so the SBO as we're calling them all have a their own individual

them all have a their own individual them all have a their own individual business journey is unique no one has

business journey is unique no one has business journey is unique no one has the same business journey and every spbo

the same business journey and every spbo the same business journey and every spbo is has their own path to walk but there

is has their own path to walk but there is has their own path to walk but there are are are Universal type of guidance that can help

Universal type of guidance that can help Universal type of guidance that can help everyone so really the way we built out

everyone so really the way we built out everyone so really the way we built out the the program is focus by stage right

the the program is focus by stage right the the program is focus by stage right so it's going to be I'm thinking about

so it's going to be I'm thinking about so it's going to be I'm thinking about starting a new business and here in the

starting a new business and here in the starting a new business and here in the US done this election coming up where

US done this election coming up where US done this election coming up where One of the the promises made by one of

One of the the promises made by one of One of the the promises made by one of the candidates is we're going to

the candidates is we're going to the candidates is we're going to incentivize new business right so if you

incentivize new business right so if you incentivize new business right so if you start a new business and so if that

start a new business and so if that start a new business and so if that plays out there's going to be a lot of

plays out there's going to be a lot of plays out there's going to be a lot of people looking to start a new business

people looking to start a new business people looking to start a new business who have been in the corporate world

who have been in the corporate world who have been in the corporate world their whole life or have never started a

their whole life or have never started a their whole life or have never started a business that need to know the ABCs or

business that need to know the ABCs or business that need to know the ABCs or what the hell do I need to do to start

what the hell do I need to do to start what the hell do I need to do to start business so phase one as always I'm

business so phase one as always I'm business so phase one as always I'm thinking about starting a business that

thinking about starting a business that thinking about starting a business that is I recently started a business and now

is I recently started a business and now is I recently started a business and now I'm trying to figure it all out to my

I'm trying to figure it all out to my I'm trying to figure it all out to my I've got a good business it's growing

I've got a good business it's growing I've got a good business it's growing success is never fine and growth Brews

success is never fine and growth Brews success is never fine and growth Brews when it its own set of problems so that

when it its own set of problems so that when it its own set of problems so that there's a SC of issues at that stage of

there's a SC of issues at that stage of there's a SC of issues at that stage of your business there's a stage of hey

your business there's a stage of hey your business there's a stage of hey I've been doing this a long time our I've been doing this a long time our I've been doing this a long time our business is really successful I'm ready

business is really successful I'm ready business is really successful I'm ready for transition and that could be

for transition and that could be for transition and that could be I want to get out I want to go by my

I want to get out I want to go by my I want to get out I want to go by my competitor so that I can double my

competitor so that I can double my competitor so that I can double my business I want to diversify into under

business I want to diversify into under business I want to diversify into under markets so that transition phase is the

markets so that transition phase is the markets so that transition phase is the next one there and then the Final

next one there and then the Final next one there and then the Final Chapter we've got that's available there

Chapter we've got that's available there Chapter we've got that's available there is times of Crisis I've got a lot of

is times of Crisis I've got a lot of is times of Crisis I've got a lot of troubles I've got a lot of issues I got

troubles I've got a lot of issues I got troubles I've got a lot of issues I got a lot of problems in each of those five

a lot of problems in each of those five a lot of problems in each of those five situations there's a different set of

situations there's a different set of situations there's a different set of stuff that you need to

stuff that you need to stuff that you need to right and so we're trying to make it as

right and so we're trying to make it as right and so we're trying to make it as simple and digestible as

simple and digestible as simple and digestible as possible to really get focused on your

possible to really get focused on your possible to really get focused on your particular stage there's not one

particular stage there's not one particular stage there's not one universal hey you out of business you're

universal hey you out of business you're universal hey you out of business you're all the same you everybody's different

all the same you everybody's different all the same you everybody's different and you're in one of those one of those

and you're in one of those one of those and you're in one of those one of those stages of your Evolution so here's some

stages of your Evolution so here's some stages of your Evolution so here's some core components that help you out and

core components that help you out and core components that help you out and then beyond that if we need to do some

then beyond that if we need to do some then beyond that if we need to do some course work we've got courses again

course work we've got courses again course work we've got courses again suited to each of those stages so

suited to each of those stages so suited to each of those stages so it's we've set it up as the traditional

it's we've set it up as the traditional it's we've set it up as the traditional College coursework goes 10121 301 401

College coursework goes 10121 301 401 College coursework goes 10121 301 401 right so we've got bis lab 101 which is

right so we've got bis lab 101 which is right so we've got bis lab 101 which is just an eight all of the bis lab series

just an eight all of the bis lab series just an eight all of the bis lab series is free so we want to encourage and help

is free so we want to encourage and help is free so we want to encourage and help people in a very friendly and accepting

people in a very friendly and accepting people in a very friendly and accepting manner right everybody's got people are

manner right everybody's got people are manner right everybody's got people are afraid to ask these typle questions for

afraid to ask these typle questions for afraid to ask these typle questions for seeming like they don't know they really

seeming like they don't know they really seeming like they don't know they really don't know what's going on Happ order

don't know what's going on Happ order don't know what's going on Happ order business if you don't know that's not business if you don't know that's not business if you don't know that's not our response to there's no dumb our response to there's no dumb our response to there's no dumb questions so we set up this Biz lad

questions so we set up this Biz lad questions so we set up this Biz lad series 101 2011 301 401 and 911 which is

series 101 2011 301 401 and 911 which is series 101 2011 301 401 and 911 which is for those emergency situations that each

for those emergency situations that each for those emergency situations that each cater to those particular stages of of

cater to those particular stages of of cater to those particular stages of of the evolution those are all free online

the evolution those are all free online the evolution those are all free online classes that we do in a group set if you

classes that we do in a group set if you classes that we do in a group set if you need to dive in more then is coursework

need to dive in more then is coursework need to dive in more then is coursework which is again group coursework it's a

which is again group coursework it's a which is again group coursework it's a sixe course and we're going to in a

sixe course and we're going to in a sixe course and we're going to in a group go through a lot of details and

group go through a lot of details and group go through a lot of details and then there's a lot of offline work then there's a lot of offline work then there's a lot of offline work that's got to be done and then at

that's got to be done and then at that's got to be done and then at another stage if you need individual

another stage if you need individual another stage if you need individual cing then that's a different project but

cing then that's a different project but cing then that's a different project but that's available as well to focus on you

that's available as well to focus on you that's available as well to focus on you individually specific so that's how

individually specific so that's how individually specific so that's how we've got the pyramid set up from hey I

we've got the pyramid set up from hey I we've got the pyramid set up from hey I just want some free general advice on my

just want some free general advice on my just want some free general advice on my situation in this particular State and

situation in this particular State and situation in this particular State and we find that here appear networking and

we find that here appear networking and we find that here appear networking and communication proves great support and

communication proves great support and communication proves great support and release right someone asked question

release right someone asked question release right someone asked question some what else in there says I was

some what else in there says I was some what else in there says I was thinking that too re I'm not alone and

thinking that too re I'm not alone and thinking that too re I'm not alone and I'm not alone is part of the underlying

I'm not alone is part of the underlying I'm not alone is part of the underlying Dean Dean Dean here and it's very easy as an SBO to get

here and it's very easy as an SBO to get here and it's very easy as an SBO to get into a

into a into a solitary I've got the responsibility of

solitary I've got the responsibility of solitary I've got the responsibility of the world on my shoulders I've got six

the world on my shoulders I've got six the world on my shoulders I've got six employees all of their families rely on

employees all of their families rely on employees all of their families rely on my business none of them really know the

my business none of them really know the my business none of them really know the financial situation none of them know I

financial situation none of them know I financial situation none of them know I got my house on the line it's a lonely

got my house on the line it's a lonely got my house on the line it's a lonely place place place and so when you just toose that

and so when you just toose that and so when you just toose that sensation of loneliness with the fact

sensation of loneliness with the fact sensation of loneliness with the fact that 9.9% of all the businesses in the

that 9.9% of all the businesses in the that 9.9% of all the businesses in the US are small businesses you are part of

US are small businesses you are part of US are small businesses you are part of the majority super majority super

the majority super majority super the majority super majority super majority and so being able

majority and so being able majority and so being able to feel that experience that Network

to feel that experience that Network to feel that experience that Network thatat and feel that peer-to-peer

thatat and feel that peer-to-peer thatat and feel that peer-to-peer connection and know that you're not

connection and know that you're not connection and know that you're not alone is probably the most enjoy

alone is probably the most enjoy alone is probably the most enjoy enjoyable part for me is to see that

enjoyable part for me is to see that enjoyable part for me is to see that sense of relief that I'm not alone I'm

sense of relief that I'm not alone I'm sense of relief that I'm not alone I'm not in this alone and so that is kind of

not in this alone and so that is kind of not in this alone and so that is kind of what we're try to do the free class we

what we're try to do the free class we what we're try to do the free class we really built to obviously as a funnel

really built to obviously as a funnel really built to obviously as a funnel going learn to do more work with you but

going learn to do more work with you but going learn to do more work with you but as purose to know I've had a very good

as purose to know I've had a very good as purose to know I've had a very good career and and thankful for what I have

career and and thankful for what I have career and and thankful for what I have and if there is an hour of my time a

and if there is an hour of my time a and if there is an hour of my time a week that can go to helping other people

week that can go to helping other people week that can go to helping other people much younger not quite there on their

much younger not quite there on their much younger not quite there on their path find a path through the woods then

path find a path through the woods then path find a path through the woods then that is that's well worth it yeah I

that is that's well worth it yeah I that is that's well worth it yeah I agree like I know in the Journey of what

agree like I know in the Journey of what agree like I know in the Journey of what I had to do in helping startup uh the

I had to do in helping startup uh the I had to do in helping startup uh the startup it was there's technically a lot

startup it was there's technically a lot startup it was there's technically a lot of content but it's that the communities

of content but it's that the communities of content but it's that the communities they're all just in different directions they're all just in different directions they're all just in different directions there's too many voices and I think it's

there's too many voices and I think it's there's too many voices and I think it's it's very difficult to get like anyone's

it's very difficult to get like anyone's it's very difficult to get like anyone's one-on-one time and even if you do it's

one-on-one time and even if you do it's one-on-one time and even if you do it's the the voices you get come in every

the the voices you get come in every the the voices you get come in every single direction oh you need to do more

single direction oh you need to do more single direction oh you need to do more sales or sales Le growth and then you've

sales or sales Le growth and then you've sales or sales Le growth and then you've got the product Le growth people over

got the product Le growth people over got the product Le growth people over here and then you've got got marketing

here and then you've got got marketing here and then you've got got marketing and SEO and yeah can't please everyone

and SEO and yeah can't please everyone and SEO and yeah can't please everyone but it's I think people suffer from

but it's I think people suffer from but it's I think people suffer from analysis paralysis and not having a

analysis paralysis and not having a analysis paralysis and not having a imunity yeah and the the other factor

imunity yeah and the the other factor imunity yeah and the the other factor that you see is the idea that an SBO

that you see is the idea that an SBO that you see is the idea that an SBO needs to at least to his employees to

needs to at least to his employees to needs to at least to his employees to his cerous everybody really appear to be

his cerous everybody really appear to be his cerous everybody really appear to be the authority the one who knows what's

the authority the one who knows what's the authority the one who knows what's going on the one that knows where we're

going on the one that knows where we're going on the one that knows where we're going the one that has total control at

going the one that has total control at going the one that has total control at that confidence that you need to inspire

that confidence that you need to inspire that confidence that you need to inspire your customers vendor why

your customers vendor why your customers vendor why is leades down a

is leades down a is leades down a path know at all right and you have to

path know at all right and you have to path know at all right and you have to give the aura of know it all but you can

give the aura of know it all but you can give the aura of know it all but you can buy your own press clippings that you

buy your own press clippings that you buy your own press clippings that you know it all if you know if you think you

know it all if you know if you think you know it all if you know if you think you know it all you're on the dead end

know it all you're on the dead end know it all you're on the dead end street because you can't learn you can't

street because you can't learn you can't street because you can't learn you can't grow you can't take advice you can't

grow you can't take advice you can't grow you can't take advice you can't correct yourself and those are all

correct yourself and those are all correct yourself and those are all things that are vital to the

things that are vital to the things that are vital to the getting your business to the next level

getting your business to the next level getting your business to the next level I agree what you said like a short while

I agree what you said like a short while I agree what you said like a short while ago was like even like asking the DB

ago was like even like asking the DB ago was like even like asking the DB questions and I think what a lot of

questions and I think what a lot of questions and I think what a lot of business owners get is they're worried

business owners get is they're worried business owners get is they're worried about asking the dumb question or

about asking the dumb question or about asking the dumb question or feeling stupid or not know what they're

feeling stupid or not know what they're feeling stupid or not know what they're doing and I basically tell everyone I'm

doing and I basically tell everyone I'm doing and I basically tell everyone I'm like this is what I love about this

like this is what I love about this like this is what I love about this podcast I could ask the dumb questions

podcast I could ask the dumb questions podcast I could ask the dumb questions go I don't know this and it's it's one

go I don't know this and it's it's one go I don't know this and it's it's one way for me to learn and it's one of the way for me to learn and it's one of the way for me to learn and it's one of the best ways yeah that there is nothing

best ways yeah that there is nothing best ways yeah that there is nothing wrong with the phrase I don't know

wrong with the phrase I don't know wrong with the phrase I don't know and you'd be amazed how many people just

and you'd be amazed how many people just and you'd be amazed how many people just can't say that I yeah I said at the

can't say that I yeah I said at the can't say that I yeah I said at the outset of this that I'm somehow in the

outset of this that I'm somehow in the outset of this that I'm somehow in the middle of all these SEO uh movers and

middle of all these SEO uh movers and middle of all these SEO uh movers and shakers don't very little about SEO so

shakers don't very little about SEO so shakers don't very little about SEO so it's but openly said I have no idea what

it's but openly said I have no idea what it's but openly said I have no idea what you guys were just talking about but

you guys were just talking about but you guys were just talking about but here's my thoughts on the business inac

here's my thoughts on the business inac here's my thoughts on the business inac and knowing what knowing what you don't

and knowing what knowing what you don't and knowing what knowing what you don't know and the stuff you don't know trying

know and the stuff you don't know trying know and the stuff you don't know trying to gather some knowledge on how you can

to gather some knowledge on how you can to gather some knowledge on how you can learn it we at least know that by

learn it we at least know that by learn it we at least know that by hanging with some seos enough I've at

hanging with some seos enough I've at hanging with some seos enough I've at least SE behind the curtain yeah and

least SE behind the curtain yeah and least SE behind the curtain yeah and then to wrap it up but what do you see then to wrap it up but what do you see then to wrap it up but what do you see of the future of affiliate marketing as

of the future of affiliate marketing as of the future of affiliate marketing as it intersects with business intelligence

it intersects with business intelligence it intersects with business intelligence yeah so I again here I have to rely on

yeah so I again here I have to rely on yeah so I again here I have to rely on the SEO experts that happen to to hang

the SEO experts that happen to to hang the SEO experts that happen to to hang out with and I think that that affiliate

out with and I think that that affiliate out with and I think that that affiliate marketing as I've heard is on as we've

marketing as I've heard is on as we've marketing as I've heard is on as we've knowned historically is on a receding p

knowned historically is on a receding p knowned historically is on a receding p and so everyone needs to reconfigure uh

and so everyone needs to reconfigure uh and so everyone needs to reconfigure uh their business and a lot of is Du to their business and a lot of is Du to their business and a lot of is Du to Google I think we all understand and AI

Google I think we all understand and AI Google I think we all understand and AI has something to do with that now where

has something to do with that now where has something to do with that now where every search in Google is starts with

every search in Google is starts with every search in Google is starts with the automated AI option and then there's

the automated AI option and then there's the automated AI option and then there's now more sponsored links that are there

now more sponsored links that are there now more sponsored links that are there as responses so you're now down to the

as responses so you're now down to the as responses so you're now down to the bottom of that first page even if you

bottom of that first page even if you bottom of that first page even if you got everything right a lot of movement

got everything right a lot of movement got everything right a lot of movement especially in younger generations to

especially in younger generations to especially in younger generations to social media and not so much web search

social media and not so much web search social media and not so much web search videos YouTube or if you're not figuring

videos YouTube or if you're not figuring videos YouTube or if you're not figuring out how to make the video on YouTube

out how to make the video on YouTube out how to make the video on YouTube side of your business work it's going to

side of your business work it's going to side of your business work it's going to be a steep hill Decline and if there's a

be a steep hill Decline and if there's a be a steep hill Decline and if there's a way to figure out how to bring SAS into

way to figure out how to bring SAS into way to figure out how to bring SAS into your equation that has a very long

your equation that has a very long your equation that has a very long Runway still of uh opportunity and the

Runway still of uh opportunity and the Runway still of uh opportunity and the beauty of sass is it the register R when

beauty of sass is it the register R when beauty of sass is it the register R when these Fleet and those are business

these Fleet and those are business these Fleet and those are business models that everybody should aspire to

models that everybody should aspire to models that everybody should aspire to don't know if that's helpful and not a

don't know if that's helpful and not a don't know if that's helpful and not a lot of detail but I think that's delay

lot of detail but I think that's delay lot of detail but I think that's delay of the land that I'm here honestly I

of the land that I'm here honestly I of the land that I'm here honestly I think more about SEO than a lot of

think more about SEO than a lot of think more about SEO than a lot of Affiliates I've talked to I'm just going

Affiliates I've talked to I'm just going Affiliates I've talked to I'm just going to take the last clip of what you said

to take the last clip of what you said to take the last clip of what you said cuz everything from social to how people

cuz everything from social to how people cuz everything from social to how people are searching to productizing I've been

are searching to productizing I've been are searching to productizing I've been saying this for a little while but I'm saying this for a little while but I'm saying this for a little while but I'm only saying it because I get to like I

only saying it because I get to like I only saying it because I get to like I said ask the dumb questions to the SEO

said ask the dumb questions to the SEO said ask the dumb questions to the SEO experts more people need to hear that

experts more people need to hear that experts more people need to hear that yeah good I wouldn't like myself an SEO

yeah good I wouldn't like myself an SEO yeah good I wouldn't like myself an SEO expert but I'm what the TV or the

expert but I'm what the TV or the expert but I'm what the TV or the commercial I'm not a doctor but I play

commercial I'm not a doctor but I play commercial I'm not a doctor but I play one on TV exactly not an SEO for around

one on TV exactly not an SEO for around one on TV exactly not an SEO for around yeah you're an SEO in my book Lou thanks

yeah you're an SEO in my book Lou thanks yeah you're an SEO in my book Lou thanks so much for doing this I want to pass it so much for doing this I want to pass it so much for doing this I want to pass it back to you how people can get a hold of

back to you how people can get a hold of back to you how people can get a hold of you and of course we'll mention the

you and of course we'll mention the you and of course we'll mention the affiliate lab course yeah so the

affiliate lab course yeah so the affiliate lab course yeah so the affiliate lab for is part of a m Dig's

affiliate lab for is part of a m Dig's affiliate lab for is part of a m Dig's business ecosystem that one is a

business ecosystem that one is a business ecosystem that one is a subscription based I've got a I'm guest

subscription based I've got a I'm guest subscription based I've got a I'm guest hosting a course on joint ventures and

hosting a course on joint ventures and hosting a course on joint ventures and Partnerships I think that breaks next

Partnerships I think that breaks next Partnerships I think that breaks next week you can get a all of me uh under

week you can get a all of me uh under week you can get a all of me uh under the new SBO coach Venture which is coach

the new SBO coach Venture which is coach the new SBO coach Venture which is coach sboc coach.com the website is is

sboc coach.com the website is is sboc coach.com the website is is undergoing some final here so that

undergoing some final here so that undergoing some final here so that should be up and running here in the should be up and running here in the should be up and running here in the next couple weeks and that's sboc

next couple weeks and that's sboc next couple weeks and that's sboc coach.com and then would love to hear

coach.com and then would love to hear coach.com and then would love to hear from anyone that is interested in how we

from anyone that is interested in how we from anyone that is interested in how we can help on their business Journey

can help on their business Journey can help on their business Journey awesome thank you so much for doing this

awesome thank you so much for doing this awesome thank you so much for doing this thanks

thanks thanks John thank you for tuning in to the

John thank you for tuning in to the John thank you for tuning in to the affiliate bi podcast I'd like to take

affiliate bi podcast I'd like to take affiliate bi podcast I'd like to take this time to ask for a small favor to

this time to ask for a small favor to this time to ask for a small favor to leave a raing and review wherever you

leave a raing and review wherever you leave a raing and review wherever you listen to your podcast that helps us

listen to your podcast that helps us listen to your podcast that helps us expand our reach to rank high in podcast

expand our reach to rank high in podcast expand our reach to rank high in podcast directories and reach more listeners