Live dealer product affiliate niche with Neil Walker

every affiliate does reviews every every affiliate does reviews every affiliate has the same pretty much

affiliate has the same pretty much affiliate has the same pretty much review yeah and there's nothing personal

review yeah and there's nothing personal review yeah and there's nothing personal about those reviews the ones that do

about those reviews the ones that do about those reviews the ones that do best for my eyes is when I'm reading

best for my eyes is when I'm reading best for my eyes is when I'm reading them and it's got something personal in

them and it's got something personal in them and it's got something personal in there it's a personal experience what

there it's a personal experience what there it's a personal experience what they they got an example of how customer

they they got an example of how customer they they got an example of how customer support helped them or didn't help them

support helped them or didn't help them support helped them or didn't help them or what was problematic or whatever or

or what was problematic or whatever or or what was problematic or whatever or you can easily see if someone is

you can easily see if someone is you can easily see if someone is actually been through the pling process

actually been through the pling process actually been through the pling process of signing up the casino because they'll

of signing up the casino because they'll of signing up the casino because they'll mention the pitfalls and mention the

mention the pitfalls and mention the mention the pitfalls and mention the fact that you can never ever find the fact that you can never ever find the fact that you can never ever find the withdrawal button anywhere that's one of

withdrawal button anywhere that's one of withdrawal button anywhere that's one of the most frustrating things but nobody

the most frustrating things but nobody the most frustrating things but nobody ever ever mentions that in a review now

ever ever mentions that in a review now ever ever mentions that in a review now in my review I will I said it's a bloody

in my review I will I said it's a bloody in my review I will I said it's a bloody awful site because you can't find you

awful site because you can't find you awful site because you can't find you have to do this these three steps to be

have to do this these three steps to be have to do this these three steps to be able to make it withdrawal and by then

able to make it withdrawal and by then able to make it withdrawal and by then they hope that you've lost the will to they hope that you've lost the will to they hope that you've lost the will to live and you go back and start playing

live and you go back and start playing live and you go back and start playing I'm John R and you're listening to

I'm John R and you're listening to I'm John R and you're listening to affiliate bi the business intelligence

affiliate bi the business intelligence affiliate bi the business intelligence and affiliate marketing podcast brought

and affiliate marketing podcast brought and affiliate marketing podcast brought to you by stab

to you by stab to you by stab welcome to the Fabi podcast today we're

welcome to the Fabi podcast today we're welcome to the Fabi podcast today we're chatting with Neil Walker who is the

chatting with Neil Walker who is the chatting with Neil Walker who is the founder of Live casino comparer and he's

founder of Live casino comparer and he's founder of Live casino comparer and he's also consultant that does a lot of

also consultant that does a lot of also consultant that does a lot of testing and feedback for game developers

testing and feedback for game developers testing and feedback for game developers in the igaming space so Neil welcome to

in the igaming space so Neil welcome to in the igaming space so Neil welcome to the show hi John nice to see it so um

the show hi John nice to see it so um the show hi John nice to see it so um yeah I want to like I I've got a list of

yeah I want to like I I've got a list of yeah I want to like I I've got a list of questions for you but I actually want to

questions for you but I actually want to questions for you but I actually want to Pivot slightly different which is um I

Pivot slightly different which is um I Pivot slightly different which is um I believe you're an affiliate that doesn't

believe you're an affiliate that doesn't believe you're an affiliate that doesn't really I don't want to say you don't really I don't want to say you don't really I don't want to say you don't care about link building but you tend to

care about link building but you tend to care about link building but you tend to maybe my opinion is to do it more

maybe my opinion is to do it more maybe my opinion is to do it more naturally where it seems like the whole

naturally where it seems like the whole naturally where it seems like the whole industry is buying links and you're more

industry is buying links and you're more industry is buying links and you're more of a product Focus or product first uh

of a product Focus or product first uh of a product Focus or product first uh kind of guy just want to talk about um

kind of guy just want to talk about um kind of guy just want to talk about um what that's done for you and what's your what that's done for you and what's your what that's done for you and what's your philosophies on link building and

philosophies on link building and philosophies on link building and SEO okay yeah um certainly um I I had no

SEO okay yeah um certainly um I I had no SEO okay yeah um certainly um I I had no previous experience when I um when I

previous experience when I um when I previous experience when I um when I became of of filate so I was pretty much

became of of filate so I was pretty much became of of filate so I was pretty much a blank blank piece of paper um

a blank blank piece of paper um a blank blank piece of paper um so so so um I just basically started to write

um I just basically started to write um I just basically started to write content that I wanted to read um it it

content that I wanted to read um it it content that I wanted to read um it it was as simple as that I didn't even know

was as simple as that I didn't even know was as simple as that I didn't even know there was such a thing called SEO um I

there was such a thing called SEO um I there was such a thing called SEO um I found out how to create a website um I

found out how to create a website um I found out how to create a website um I started doing a whole load of research

started doing a whole load of research started doing a whole load of research and then thought you know what this

and then thought you know what this and then thought you know what this research is the sort of stuff I'm really

research is the sort of stuff I'm really research is the sort of stuff I'm really interested in so I just write everything

interested in so I just write everything interested in so I just write everything down that I find um and of course some

down that I find um and of course some down that I find um and of course some were reviews of casinos some were

were reviews of casinos some were were reviews of casinos some were reviews of games and some were

reviews of games and some were reviews of games and some were content that I just thought you it' be

content that I just thought you it' be content that I just thought you it' be really cool if someone did this and I

really cool if someone did this and I really cool if someone did this and I couldn't find anyone that had done this couldn't find anyone that had done this couldn't find anyone that had done this you know I really want to know what sort

you know I really want to know what sort you know I really want to know what sort of sits behind the camera because we're

of sits behind the camera because we're of sits behind the camera because we're talking about live dealer games so I

talking about live dealer games so I talking about live dealer games so I approached the live dealer um operators

approached the live dealer um operators approached the live dealer um operators and that was difficult to be fair I went

and that was difficult to be fair I went and that was difficult to be fair I went to a few conferences and sort of pitched

to a few conferences and sort of pitched to a few conferences and sort of pitched up at um Evolution stand was my first

up at um Evolution stand was my first up at um Evolution stand was my first one and said H looked at me with blank

one and said H looked at me with blank one and said H looked at me with blank eyes and who the bloody hell are you why

eyes and who the bloody hell are you why eyes and who the bloody hell are you why should we talk to you and whatnot um EV

should we talk to you and whatnot um EV should we talk to you and whatnot um EV managed to get to sit down with with

managed to get to sit down with with managed to get to sit down with with someone and he explained that um you

someone and he explained that um you someone and he explained that um you know I needed to sort of show how

know I needed to sort of show how know I needed to sort of show how enthusias Astic I was about Live casino

enthusias Astic I was about Live casino enthusias Astic I was about Live casino before they would even even want to

before they would even even want to before they would even even want to spare time talking to me so I sort of

spare time talking to me so I sort of spare time talking to me so I sort of went away not with a flea with my in

went away not with a flea with my in went away not with a flea with my in flee in my ear but with a sort of Mantra

flee in my ear but with a sort of Mantra flee in my ear but with a sort of Mantra yeah I must do better really

yeah I must do better really yeah I must do better really um so yeah so I did that so I just write

um so yeah so I did that so I just write um so yeah so I did that so I just write started writing content about stuff that

started writing content about stuff that started writing content about stuff that I was interested in and put it on my

I was interested in and put it on my I was interested in and put it on my website um

website um website um yeah SEO didn't even understand what

yeah SEO didn't even understand what yeah SEO didn't even understand what those three letters meant um I didn't

those three letters meant um I didn't those three letters meant um I didn't know that there was any um standards for

know that there was any um standards for know that there was any um standards for writing content or anything

writing content or anything writing content or anything um I just sort of used my business

um I just sort of used my business um I just sort of used my business backgrounds U because I had a you know

backgrounds U because I had a you know backgrounds U because I had a you know career before I became an affiliate and

career before I became an affiliate and career before I became an affiliate and thinking you know I used to write thinking you know I used to write thinking you know I used to write business reports all the time um

business reports all the time um business reports all the time um management summaries and a whole load of

management summaries and a whole load of management summaries and a whole load of stuff that people consumed so I sort of

stuff that people consumed so I sort of stuff that people consumed so I sort of knew how to write content that other

knew how to write content that other knew how to write content that other people could read and so I just follow

people could read and so I just follow people could read and so I just follow those standards you know and I went back

those standards you know and I went back those standards you know and I went back and thought you know how how are books

and thought you know how how are books and thought you know how how are books presented oh yeah you have an index and

presented oh yeah you have an index and presented oh yeah you have an index and you have this and the bibliography and

you have this and the bibliography and you have this and the bibliography and you have all these things so surely my

you have all these things so surely my you have all these things so surely my website needs to sort of contain those

website needs to sort of contain those website needs to sort of contain those principles so that's what I adopted I

principles so that's what I adopted I principles so that's what I adopted I just adopted an approach that made sure

just adopted an approach that made sure just adopted an approach that made sure that the content was laid out it was that the content was laid out it was that the content was laid out it was easy to read um it was thorough um it

easy to read um it was thorough um it easy to read um it was thorough um it answered the questions that you would

answered the questions that you would answered the questions that you would probably ask yourself as you're reading

probably ask yourself as you're reading probably ask yourself as you're reading content um to stop yourself asking those

content um to stop yourself asking those content um to stop yourself asking those so I always include the answers in the

so I always include the answers in the so I always include the answers in the content now um and that's pretty much

content now um and that's pretty much content now um and that's pretty much how I started and

how I started and how I started and then and then people started banging on

then and then people started banging on then and then people started banging on at me that you your website's not going

at me that you your website's not going at me that you your website's not going to do anything if you haven't got back

to do anything if you haven't got back to do anything if you haven't got back links and it's you know if you're not

links and it's you know if you're not links and it's you know if you're not SEO you're not going to do anything and

SEO you're not going to do anything and SEO you're not going to do anything and um suddenly back links became a huge

um suddenly back links became a huge um suddenly back links became a huge problem for me even though I didn't

problem for me even though I didn't problem for me even though I didn't realize that it was an issue in the

realize that it was an issue in the realize that it was an issue in the first place you know I was already first place you know I was already first place you know I was already getting traffic

getting traffic getting traffic um so uh I started getting a few links

um so uh I started getting a few links um so uh I started getting a few links from friends I wasn't going to buy from friends I wasn't going to buy from friends I wasn't going to buy anything why on Earth would I um and

anything why on Earth would I um and anything why on Earth would I um and then people said oh yeah natural links

then people said oh yeah natural links then people said oh yeah natural links are the things that are really powerful

are the things that are really powerful are the things that are really powerful what the hell is a natural link and how

what the hell is a natural link and how what the hell is a natural link and how the hell do you get that you know I'm a

the hell do you get that you know I'm a the hell do you get that you know I'm a small website that's got an audience of

small website that's got an audience of small website that's got an audience of tens of people who the hell is going to

tens of people who the hell is going to tens of people who the hell is going to find me and suddenly start linking to me

find me and suddenly start linking to me find me and suddenly start linking to me you know so the thought of a natural

you know so the thought of a natural you know so the thought of a natural link link link happening sort of on it say without any

happening sort of on it say without any happening sort of on it say without any help from me I just didn't understand

help from me I just didn't understand help from me I just didn't understand how that could occur yeah yeah if you

how that could occur yeah yeah if you how that could occur yeah yeah if you got a big website then it does occur

got a big website then it does occur got a big website then it does occur naturally you know if you produce a new

naturally you know if you produce a new naturally you know if you produce a new story and you're the first to do it then story and you're the first to do it then story and you're the first to do it then people are going to link to you but you

people are going to link to you but you people are going to link to you but you know that has to be out there and

know that has to be out there and know that has to be out there and hundreds of thousands of people have hundreds of thousands of people have hundreds of thousands of people have already got to seen it before it becomes

already got to seen it before it becomes already got to seen it before it becomes a natural link so as a smaller thing it

a natural link so as a smaller thing it a natural link so as a smaller thing it it's it's a bit difficult um and then

it's it's a bit difficult um and then it's it's a bit difficult um and then one day I did pick up one before yeah so

one day I did pick up one before yeah so one day I did pick up one before yeah so one of those 10 people that are reading

one of those 10 people that are reading one of those 10 people that are reading it you know link to the site and that

it you know link to the site and that it you know link to the site and that was quite nice of them um so I asked

was quite nice of them um so I asked was quite nice of them um so I asked them why um I contacted them I asked

them why um I contacted them I asked them why um I contacted them I asked them why you know what was it and so you

them why you know what was it and so you them why you know what was it and so you it was good content and it suited what

it was good content and it suited what it was good content and it suited what we were writing about so um yeah so

we were writing about so um yeah so we were writing about so um yeah so there you are and I think also I wasn't

there you are and I think also I wasn't there you are and I think also I wasn't a threat you know was a fairly small

a threat you know was a fairly small a threat you know was a fairly small small website was some interesting small website was some interesting small website was some interesting content really so um and I think I

content really so um and I think I content really so um and I think I picked up some natural stuff you know so

picked up some natural stuff you know so picked up some natural stuff you know so when people in forums are talking about

when people in forums are talking about when people in forums are talking about games and things I might often link to

games and things I might often link to games and things I might often link to my site where I've written an article

my site where I've written an article my site where I've written an article about it or uh put some statistics or

about it or uh put some statistics or about it or uh put some statistics or data up to support something you know

data up to support something you know data up to support something you know people like that sort of information um

people like that sort of information um people like that sort of information um so I get link to from from forums um

so I get link to from from forums um so I get link to from from forums um I've had links from the Press um for you

I've had links from the Press um for you I've had links from the Press um for you know articles that I've written but they

know articles that I've written but they know articles that I've written but they were shamefully written for the Press um

were shamefully written for the Press um were shamefully written for the Press um you know to try to evoke something and I

you know to try to evoke something and I you know to try to evoke something and I got that from an SEO agency that I

got that from an SEO agency that I got that from an SEO agency that I started using because everyone told me I

started using because everyone told me I started using because everyone told me I should use an SEO agency and it took me

should use an SEO agency and it took me should use an SEO agency and it took me probably 12 months to realize that I was

probably 12 months to realize that I was probably 12 months to realize that I was just pouring my money down the the plug

just pouring my money down the the plug just pouring my money down the the plug know everyone told me I had to use them

know everyone told me I had to use them know everyone told me I had to use them you know I had to do best practice I

you know I had to do best practice I you know I had to do best practice I said yeah okay understand that you know

said yeah okay understand that you know said yeah okay understand that you know and I'm a bit raw um but if you're as

and I'm a bit raw um but if you're as and I'm a bit raw um but if you're as good as you are say you are I'll pay you

good as you are say you are I'll pay you good as you are say you are I'll pay you on the results oh we can't do that you

on the results oh we can't do that you on the results oh we can't do that you have to pay us up front we can't

have to pay us up front we can't have to pay us up front we can't guarantee anything so well hang on a

guarantee anything so well hang on a guarantee anything so well hang on a minute so if you're selling me a service

minute so if you're selling me a service minute so if you're selling me a service that you then can't substantiate and

that you then can't substantiate and that you then can't substantiate and said it works then what on Earth is

said it works then what on Earth is said it works then what on Earth is going on here so so I looked into it I

going on here so so I looked into it I going on here so so I looked into it I studied it quite hard um and actually

studied it quite hard um and actually studied it quite hard um and actually sort decided that it was a bit sort of

sort decided that it was a bit sort of sort decided that it was a bit sort of you know what this is one of those

you know what this is one of those you know what this is one of those Industries where someone tells you

Industries where someone tells you Industries where someone tells you you've got to have it and because

you've got to have it and because you've got to have it and because everyone else says you've got to have it everyone else says you've got to have it everyone else says you've got to have it you sort of go along with it and then

you sort of go along with it and then you sort of go along with it and then but the people that you buy that service

but the people that you buy that service but the people that you buy that service from can't actually they can give your

from can't actually they can give your from can't actually they can give your Lo a psycho Babel about how great they

Lo a psycho Babel about how great they Lo a psycho Babel about how great they are and all these technical stuff but at

are and all these technical stuff but at are and all these technical stuff but at the end of the day they're not um big

the end of the day they're not um big the end of the day they're not um big enough to actually stand behind what

enough to actually stand behind what enough to actually stand behind what they're saying and say actually yeah they're saying and say actually yeah they're saying and say actually yeah we'll do all this work for you and then

we'll do all this work for you and then we'll do all this work for you and then we'll pay you on on the results that we

we'll pay you on on the results that we we'll pay you on on the results that we get for you no one has ever said that

get for you no one has ever said that get for you no one has ever said that that that I'm ever aware of um so I

that that I'm ever aware of um so I that that I'm ever aware of um so I realized that while the agency did a lot

realized that while the agency did a lot realized that while the agency did a lot of good things for me you know they

of good things for me you know they of good things for me you know they helped me think about structure and they

helped me think about structure and they helped me think about structure and they helped me um fix some technical issues I

helped me um fix some technical issues I helped me um fix some technical issues I had technical SEO as they called it um

had technical SEO as they called it um had technical SEO as they called it um the content they couldn't help me with the content they couldn't help me with the content they couldn't help me with the tool because they hadn't a clue

the tool because they hadn't a clue the tool because they hadn't a clue about how to write the type of content I

about how to write the type of content I about how to write the type of content I wanted to they had content writers that

wanted to they had content writers that wanted to they had content writers that would produce stuff for me and it was

would produce stuff for me and it was would produce stuff for me and it was quite frankly rubbish um because they

quite frankly rubbish um because they quite frankly rubbish um because they just didn't understand one the industry

just didn't understand one the industry just didn't understand one the industry and two players and three the games that

and two players and three the games that and two players and three the games that you know I wanted to talk about so they

you know I wanted to talk about so they you know I wanted to talk about so they couldn't help me on that aspect so I I

couldn't help me on that aspect so I I couldn't help me on that aspect so I I got rid of them um you know and saved

got rid of them um you know and saved got rid of them um you know and saved myself you know quite a lot of money a

myself you know quite a lot of money a myself you know quite a lot of money a month and it's not held me back quite

month and it's not held me back quite month and it's not held me back quite hon honestly um you know when I look at

hon honestly um you know when I look at hon honestly um you know when I look at my statistics I'm one of these sites

my statistics I'm one of these sites my statistics I'm one of these sites that it's technically it's not a

that it's technically it's not a that it's technically it's not a performance site you know

performance site you know performance site you know my Google what do they call it the um

my Google what do they call it the um my Google what do they call it the um console and analytics yeah the analytics

console and analytics yeah the analytics console and analytics yeah the analytics are all really cool you know I don't

are all really cool you know I don't are all really cool you know I don't think I've got one good quality page in

think I've got one good quality page in think I've got one good quality page in terms of performance on my website

terms of performance on my website terms of performance on my website anywhere f um you know my load times are

anywhere f um you know my load times are anywhere f um you know my load times are are too slow um so technically you look

are too slow um so technically you look are too slow um so technically you look at I've at I've at I've got it's it's not what Google say you

got it's it's not what Google say you got it's it's not what Google say you should have

should have should have but on the flip side that's hasn't

but on the flip side that's hasn't but on the flip side that's hasn't stopped my site growing um maybe it

stopped my site growing um maybe it stopped my site growing um maybe it would accelerate the growth if I had a

would accelerate the growth if I had a would accelerate the growth if I had a more performant website but you know

more performant website but you know more performant website but you know these are just we're talking about sort

these are just we're talking about sort these are just we're talking about sort of milliseconds of difference between

of milliseconds of difference between of milliseconds of difference between something that's ranked good and something that's ranked good and something that's ranked good and something that's ranked poor um I've had

something that's ranked poor um I've had something that's ranked poor um I've had people look at it and they struggle to

people look at it and they struggle to people look at it and they struggle to to make the improvements that Google

to make the improvements that Google to make the improvements that Google would like me to make um I'd have to

would like me to make um I'd have to would like me to make um I'd have to strip out so much of the website to

strip out so much of the website to strip out so much of the website to actually get it to be performant that it

actually get it to be performant that it actually get it to be performant that it s wouldn't deliver what what it would do

s wouldn't deliver what what it would do s wouldn't deliver what what it would do so I you know it's another one of these

so I you know it's another one of these so I you know it's another one of these things is all this stuff being spoken

things is all this stuff being spoken things is all this stuff being spoken you must do this must do that I've just

you must do this must do that I've just you must do this must do that I've just stuck to I can write content I know the

stuck to I can write content I know the stuck to I can write content I know the content I write it in a way that I like

content I write it in a way that I like content I write it in a way that I like to read it um and I hope the people that

to read it um and I hope the people that to read it um and I hope the people that that find my website enjoy it and you

that find my website enjoy it and you that find my website enjoy it and you know because of that um I seem to be

know because of that um I seem to be know because of that um I seem to be doing okay you know um back in when was

doing okay you know um back in when was doing okay you know um back in when was it it it February February 23 my site got tanked

February February 23 my site got tanked February February 23 my site got tanked by Google um in the was it the reviews

by Google um in the was it the reviews by Google um in the was it the reviews it was the reviews update I think okay

it was the reviews update I think okay it was the reviews update I think okay and since then I had a pretty Rocky ride

and since then I had a pretty Rocky ride and since then I had a pretty Rocky ride it's been up and down with each update

it's been up and down with each update it's been up and down with each update you know new update comes along I

you know new update comes along I you know new update comes along I recover next update comes along and I

recover next update comes along and I recover next update comes along and I tank a bit not so much and then up and

tank a bit not so much and then up and tank a bit not so much and then up and down up down this last update uh if you

down up down this last update uh if you down up down this last update uh if you look at my sort of figures now I've had

look at my sort of figures now I've had look at my sort of figures now I've had a 10 fold increase in traffic since

a 10 fold increase in traffic since a 10 fold increase in traffic since February 23 so in just over so in about

February 23 so in just over so in about February 23 so in just over so in about 18 months my traffic has gone up tfold

18 months my traffic has gone up tfold 18 months my traffic has gone up tfold and this last release has had a big

and this last release has had a big and this last release has had a big impact on this probably gone up by five

impact on this probably gone up by five impact on this probably gone up by five or sixfold in just the last last release

or sixfold in just the last last release or sixfold in just the last last release I would definitely picked up since

I would definitely picked up since I would definitely picked up since August so I've seen a a big uplift and

August so I've seen a a big uplift and August so I've seen a a big uplift and obviously with a big uplift in traffic

obviously with a big uplift in traffic obviously with a big uplift in traffic my fdds have improved my rankings have

my fdds have improved my rankings have my fdds have improved my rankings have improved and things are all looking Rosy

improved and things are all looking Rosy improved and things are all looking Rosy at the moment so Google showing me some

at the moment so Google showing me some at the moment so Google showing me some love at the moment but it's not doesn't

love at the moment but it's not doesn't love at the moment but it's not doesn't mean that I'm complacent so I am doing

mean that I'm complacent so I am doing mean that I'm complacent so I am doing some of the things that they've talked some of the things that they've talked some of the things that they've talked about in some of the updates so you know

about in some of the updates so you know about in some of the updates so you know I'm making sure that my authorship is

I'm making sure that my authorship is I'm making sure that my authorship is very visible on my articles now so I

very visible on my articles now so I very visible on my articles now so I haven't gone back and retroactively done

haven't gone back and retroactively done haven't gone back and retroactively done it just when I go through and refresh I

it just when I go through and refresh I it just when I go through and refresh I do it but I actually auo the site anyway

do it but I actually auo the site anyway do it but I actually auo the site anyway my image is on the front page yeah which

my image is on the front page yeah which my image is on the front page yeah which is you can contact me um in the news

is you can contact me um in the news is you can contact me um in the news articles it's there um the only place it

articles it's there um the only place it articles it's there um the only place it isn't in in the individual articles and

isn't in in the individual articles and isn't in in the individual articles and I'm gradually you adding stuff as I do

I'm gradually you adding stuff as I do I'm gradually you adding stuff as I do it I'm not doing it in one hit I just do

it I'm not doing it in one hit I just do it I'm not doing it in one hit I just do it as and when I create new articles or

it as and when I create new articles or it as and when I create new articles or I go back and um update and refresh old

I go back and um update and refresh old I go back and um update and refresh old articles yeah um because I think that is

articles yeah um because I think that is articles yeah um because I think that is part of part of it you know I also did a

part of part of it you know I also did a part of part of it you know I also did a big Purge on my site recently so I

big Purge on my site recently so I big Purge on my site recently so I deleted a huge amount of old archived

deleted a huge amount of old archived deleted a huge amount of old archived articles um old news articles nobody

articles um old news articles nobody articles um old news articles nobody cares to read something back from 2010

cares to read something back from 2010 cares to read something back from 2010 so you know I've deleted you know quite

so you know I've deleted you know quite so you know I've deleted you know quite a lot of content from there that was

a lot of content from there that was a lot of content from there that was more content for Content purposes um

more content for Content purposes um more content for Content purposes um rather than you know money making

rather than you know money making rather than you know money making content or content of interest you know

content or content of interest you know content or content of interest you know other don't call other don't cool news

other don't call other don't cool news other don't call other don't cool news stuff that interesting you know it's of

stuff that interesting you know it's of stuff that interesting you know it's of its moment within a you know two or

its moment within a you know two or its moment within a you know two or three weeks perhaps a month it's it's

three weeks perhaps a month it's it's three weeks perhaps a month it's it's relevant and then after that it becomes

relevant and then after that it becomes relevant and then after that it becomes irrelevant and that's your you know

irrelevant and that's your you know irrelevant and that's your you know linking to it for other other reasons

linking to it for other other reasons linking to it for other other reasons so I I want to touch upon that what you

so I I want to touch upon that what you so I I want to touch upon that what you just mentioned there which is I find

just mentioned there which is I find just mentioned there which is I find fascinating I mean there is a weird

fascinating I mean there is a weird fascinating I mean there is a weird problem in the SEO space where what I

problem in the SEO space where what I problem in the SEO space where what I see is like most Affiliates that have

see is like most Affiliates that have see is like most Affiliates that have some success they are not always using

some success they are not always using some success they are not always using an agency and if it was that easy to use

an agency and if it was that easy to use an agency and if it was that easy to use an agency we'd all do it but what I

an agency we'd all do it but what I an agency we'd all do it but what I personally find is a lot of them personally find is a lot of them personally find is a lot of them basically they either grow in in-house

basically they either grow in in-house basically they either grow in in-house team or the founders they're basically

team or the founders they're basically team or the founders they're basically like look I got to I got to do one more

like look I got to I got to do one more like look I got to I got to do one more additional skill on top of what I'm

additional skill on top of what I'm additional skill on top of what I'm doing as an additional job and I've been

doing as an additional job and I've been doing as an additional job and I've been there before I've done SEO Consulting

there before I've done SEO Consulting there before I've done SEO Consulting I've done my own SEO and there's always

I've done my own SEO and there's always I've done my own SEO and there's always more to do and it's in an Ideal World

more to do and it's in an Ideal World more to do and it's in an Ideal World you'd actually have one a full-time SEO

you'd actually have one a full-time SEO you'd actually have one a full-time SEO doing this and two someone who's good

doing this and two someone who's good doing this and two someone who's good which is not easy to find and I think

which is not easy to find and I think which is not easy to find and I think for agencies there are good agencies out

for agencies there are good agencies out for agencies there are good agencies out there but I personally find in IG gaming

there but I personally find in IG gaming there but I personally find in IG gaming they're kind of difficult because um you

they're kind of difficult because um you they're kind of difficult because um you know it's uh everyone's doing sales like

know it's uh everyone's doing sales like know it's uh everyone's doing sales like what what you said as an opportunity I

what what you said as an opportunity I what what you said as an opportunity I would personally jump that uh because

would personally jump that uh because would personally jump that uh because what I like about your site and your what I like about your site and your what I like about your site and your content is that you can write that

content is that you can write that content is that you can write that content better than I can and I've got

content better than I can and I've got content better than I can and I've got 20 years experience in I gaming like

20 years experience in I gaming like 20 years experience in I gaming like you're super Niche on live dealer so I

you're super Niche on live dealer so I you're super Niche on live dealer so I mean like that would be an easy one to mean like that would be an easy one to mean like that would be an easy one to say Let me let me do the SEO well you do

say Let me let me do the SEO well you do say Let me let me do the SEO well you do like the heavy lifting of the content I

like the heavy lifting of the content I like the heavy lifting of the content I mean like a performance deal should be a

mean like a performance deal should be a mean like a performance deal should be a no-brainer yeah yeah yeah um but yeah

no-brainer yeah yeah yeah um but yeah no-brainer yeah yeah yeah um but yeah for for some reason and you know I have

for for some reason and you know I have for for some reason and you know I have to say that the SEO company I chose I

to say that the SEO company I chose I to say that the SEO company I chose I deliberately chose not an i gaming SEO

deliberately chose not an i gaming SEO deliberately chose not an i gaming SEO company so they'd never been in the

company so they'd never been in the company so they'd never been in the space before so I wanted someone that

space before so I wanted someone that space before so I wanted someone that was outside of the the game industry

was outside of the the game industry was outside of the the game industry because I didn't want them I didn't want because I didn't want them I didn't want because I didn't want them I didn't want them to do exactly what everyone else them to do exactly what everyone else them to do exactly what everyone else was doing um you know my my my thought

was doing um you know my my my thought was doing um you know my my my thought was well I need to do something

was well I need to do something was well I need to do something different um and it different helps and

different um and it different helps and different um and it different helps and that's that that that's good I don't

that's that that that's good I don't that's that that that's good I don't want to be doing the same old same old I

want to be doing the same old same old I want to be doing the same old same old I mean it's just like reviews you know

mean it's just like reviews you know mean it's just like reviews you know every affiliate does reviews every

every affiliate does reviews every every affiliate does reviews every affiliate has the same pretty much

affiliate has the same pretty much affiliate has the same pretty much review yeah and there's nothing personal

review yeah and there's nothing personal review yeah and there's nothing personal about those reviews um you know the ones

about those reviews um you know the ones about those reviews um you know the ones that do best for my eyes is when I'm

that do best for my eyes is when I'm that do best for my eyes is when I'm reading them and it's got something

reading them and it's got something reading them and it's got something personal in there it's a personal

personal in there it's a personal personal in there it's a personal experience what they you know if they

experience what they you know if they experience what they you know if they got an example of how customer support

got an example of how customer support got an example of how customer support help them or didn't help them or what

help them or didn't help them or what help them or didn't help them or what was problematic or whatever or you know

was problematic or whatever or you know was problematic or whatever or you know you can very rare you can easily see if

you can very rare you can easily see if you can very rare you can easily see if someone is actually been through the

someone is actually been through the someone is actually been through the playing process of signing up the casino

playing process of signing up the casino playing process of signing up the casino because they'll mention all the pitfalls

because they'll mention all the pitfalls because they'll mention all the pitfalls they'll mention the fact that you can they'll mention the fact that you can they'll mention the fact that you can never ever find the withdrawal button

never ever find the withdrawal button never ever find the withdrawal button anywhere um you know it's you know it

anywhere um you know it's you know it anywhere um you know it's you know it that's one of the most rating things but

that's one of the most rating things but that's one of the most rating things but nobody ever ever mentions that in a nobody ever ever mentions that in a nobody ever ever mentions that in a review now in my review I will I said

review now in my review I will I said review now in my review I will I said it's a bloody awful site because you it's a bloody awful site because you it's a bloody awful site because you can't find yeah you have to do this

can't find yeah you have to do this can't find yeah you have to do this these three steps to be able to make a

these three steps to be able to make a these three steps to be able to make a withdrawal and by then they hope that

withdrawal and by then they hope that withdrawal and by then they hope that you've lost the will to live and you go you've lost the will to live and you go you've lost the will to live and you go back and start play um you know

back and start play um you know back and start play um you know so it's um you can tell where you've got

so it's um you can tell where you've got so it's um you can tell where you've got agency writers it's you know just so

agency writers it's you know just so agency writers it's you know just so obvious to me whether you know at real

obvious to me whether you know at real obvious to me whether you know at real planer understands it but you know

planer understands it but you know planer understands it but you know that's the industry that we're in so you

that's the industry that we're in so you that's the industry that we're in so you know and it that's helpful to me you

know and it that's helpful to me you know and it that's helpful to me you know if everyone's doing one thing and I know if everyone's doing one thing and I know if everyone's doing one thing and I do something different then that's good

do something different then that's good do something different then that's good yeah I actually think that you know to

yeah I actually think that you know to yeah I actually think that you know to just kind of like take a step back and

just kind of like take a step back and just kind of like take a step back and go okay if I were to give advice on your

go okay if I were to give advice on your go okay if I were to give advice on your site um I don't think it needs much

site um I don't think it needs much site um I don't think it needs much technical SEO I think you got the

technical SEO I think you got the technical SEO I think you got the content like as good as you can get it

content like as good as you can get it content like as good as you can get it like just don't stop that and I think

like just don't stop that and I think like just don't stop that and I think the link building is interesting because

the link building is interesting because the link building is interesting because you know it's I don't know too many

you know it's I don't know too many you know it's I don't know too many Affiliates that will build an affiliate

Affiliates that will build an affiliate Affiliates that will build an affiliate site have success without actively

site have success without actively site have success without actively trying to get links or build them um but

trying to get links or build them um but trying to get links or build them um but I think you're actually in a weird I think you're actually in a weird I think you're actually in a weird position where you have natural link

position where you have natural link position where you have natural link building where it happens on its own

building where it happens on its own building where it happens on its own then you're buying money like you're

then you're buying money like you're then you're buying money like you're basically spending money to buy links

basically spending money to buy links basically spending money to buy links and then I think there's in the Middle and then I think there's in the Middle and then I think there's in the Middle where it's like what is the effort you

where it's like what is the effort you where it's like what is the effort you can do to gain a link or what is

can do to gain a link or what is can do to gain a link or what is something that you could pay for that

something that you could pay for that something that you could pay for that helps the link building so it's still

helps the link building so it's still helps the link building so it's still technically natural I mean I think

technically natural I mean I think technically natural I mean I think people they kind of call this white hat

people they kind of call this white hat people they kind of call this white hat you know you said for example it's like

you know you said for example it's like you know you said for example it's like you got you know mentioned in the news

you got you know mentioned in the news you got you know mentioned in the news like well how do you get more of that

like well how do you get more of that like well how do you get more of that sometimes that costs time time which in

sometimes that costs time time which in sometimes that costs time time which in some cases can be money it's like oh I

some cases can be money it's like oh I some cases can be money it's like oh I need to hire someone to do atre to do

need to hire someone to do atre to do need to hire someone to do atre to do this and but I think uh I think that'

this and but I think uh I think that' this and but I think uh I think that' probably be the the most impactful thing

probably be the the most impactful thing probably be the the most impactful thing you could do without needing to spend

you could do without needing to spend you could do without needing to spend too much time on SEO and then yeah I

too much time on SEO and then yeah I too much time on SEO and then yeah I mean I I do pay to the o link I'll

mean I I do pay to the o link I'll mean I I do pay to the o link I'll probably buy a link a month that's

probably buy a link a month that's probably buy a link a month that's probably it and I try and pick up free

probably it and I try and pick up free probably it and I try and pick up free links with affiliate programs and you

links with affiliate programs and you links with affiliate programs and you know other other other things like that

know other other other things like that know other other other things like that um but I do often sit there and think

um but I do often sit there and think um but I do often sit there and think you know what could I write could I

you know what could I write could I you know what could I write could I write an article that

write an article that write an article that would generate some links or discussion

would generate some links or discussion would generate some links or discussion not necessarily links but generate some

not necessarily links but generate some not necessarily links but generate some interest in one way or another so what

interest in one way or another so what interest in one way or another so what sort of article would that need to be

sort of article would that need to be sort of article would that need to be well it needs to be a controversial well it needs to be a controversial well it needs to be a controversial article it needs to be something that's

article it needs to be something that's article it needs to be something that's going to polarize people you know people

going to polarize people you know people going to polarize people you know people are going to love it or they're going to are going to love it or they're going to are going to love it or they're going to hate it and would they do that enough to

hate it and would they do that enough to hate it and would they do that enough to be able to comment about it so you know

be able to comment about it so you know be able to comment about it so you know using LinkedIn for example as a good

using LinkedIn for example as a good using LinkedIn for example as a good good platform for that but you tend not

good platform for that but you tend not good platform for that but you tend not to get many links from LinkedIn to a a a

to get many links from LinkedIn to a a a to get many links from LinkedIn to a a a website it tends to be more to your your

website it tends to be more to your your website it tends to be more to your your your page um and I don't know if Google

your page um and I don't know if Google your page um and I don't know if Google ever looks that far so I can you know

ever looks that far so I can you know ever looks that far so I can you know link to a link a link to something I've

link to a link a link to something I've link to a link a link to something I've posted on LinkedIn but whether Google

posted on LinkedIn but whether Google posted on LinkedIn but whether Google follows that and then understands what's

follows that and then understands what's follows that and then understands what's going on there absolutely no idea I mean

going on there absolutely no idea I mean going on there absolutely no idea I mean I think so and like I I'll just comment

I think so and like I I'll just comment I think so and like I I'll just comment on that quickly where what I think

on that quickly where what I think on that quickly where what I think Google's trying to do in the past year

Google's trying to do in the past year Google's trying to do in the past year with the helpful content update and all

with the helpful content update and all with the helpful content update and all the other updates that are clearly

the other updates that are clearly the other updates that are clearly benefiting you I mean on your website

benefiting you I mean on your website benefiting you I mean on your website there's a picture of you and it's like there's a picture of you and it's like there's a picture of you and it's like ask the a question or ask you for help

ask the a question or ask you for help ask the a question or ask you for help that's personalization and I think when

that's personalization and I think when that's personalization and I think when you go into things like LinkedIn you

you go into things like LinkedIn you you go into things like LinkedIn you don't always need to link back to your

don't always need to link back to your don't always need to link back to your content inside LinkedIn because LinkedIn

content inside LinkedIn because LinkedIn content inside LinkedIn because LinkedIn as a social Channel they really hate it

as a social Channel they really hate it as a social Channel they really hate it when you link outside of the platform

when you link outside of the platform when you link outside of the platform now if you're doing that on the now if you're doing that on the now if you're doing that on the newsletter which is LinkedIn pulse um

newsletter which is LinkedIn pulse um newsletter which is LinkedIn pulse um which is basically their kind of more of

which is basically their kind of more of which is basically their kind of more of their public content facing side they

their public content facing side they their public content facing side they kind of expect you to link out and it's

kind of expect you to link out and it's kind of expect you to link out and it's fine it's a no follow link but I

fine it's a no follow link but I fine it's a no follow link but I actually do believe Google's picking up actually do believe Google's picking up actually do believe Google's picking up on all of this because Google's trying

on all of this because Google's trying on all of this because Google's trying to understand who is the authority in

to understand who is the authority in to understand who is the authority in this and eventually it's like well who

this and eventually it's like well who this and eventually it's like well who are you as an authority like your name

are you as an authority like your name are you as an authority like your name is maybe not it's maybe a bit more

is maybe not it's maybe a bit more is maybe not it's maybe a bit more common but someone's looking for you in

common but someone's looking for you in common but someone's looking for you in igaming you're G to have your own

igaming you're G to have your own igaming you're G to have your own knowledge panel like you're basically

knowledge panel like you're basically knowledge panel like you're basically building your persona as the one of the

building your persona as the one of the building your persona as the one of the go to experts in live dealer space yeah

go to experts in live dealer space yeah go to experts in live dealer space yeah so I use um YouTube for a lot of that

so I use um YouTube for a lot of that so I use um YouTube for a lot of that really you know my videos because I

really you know my videos because I really you know my videos because I think you know people like to consume

think you know people like to consume think you know people like to consume through videos rather than reading that

through videos rather than reading that through videos rather than reading that my videos can't go on a bit you know I'm

my videos can't go on a bit you know I'm my videos can't go on a bit you know I'm a bit long- winded so people skip

a bit long- winded so people skip a bit long- winded so people skip through them but um you know I link in

through them but um you know I link in through them but um you know I link in the descriptions of the videos back to

the descriptions of the videos back to the descriptions of the videos back to the main article so people can read it

the main article so people can read it the main article so people can read it if they want to so I I I complete the

if they want to so I I I complete the if they want to so I I I complete the circle um I don't affiliate on any of

circle um I don't affiliate on any of circle um I don't affiliate on any of the any of the uh the videos I I could

the any of the uh the videos I I could the any of the uh the videos I I could do um but I I don't um you know at one

do um but I I don't um you know at one do um but I I don't um you know at one time you couldn't completely but you can

time you couldn't completely but you can time you couldn't completely but you can now if you're careful about the

now if you're careful about the now if you're careful about the operators that you you choose um but

operators that you you choose um but operators that you you choose um but even L even YouTube gets a bit sniffy

even L even YouTube gets a bit sniffy even L even YouTube gets a bit sniffy about affiliate links when you put them about affiliate links when you put them about affiliate links when you put them in you know I wouldn't I wouldn't

in you know I wouldn't I wouldn't in you know I wouldn't I wouldn't recommend it do it if you need to let

recommend it do it if you need to let recommend it do it if you need to let like I mean here what I recommend like

like I mean here what I recommend like like I mean here what I recommend like it's actually better to take if you're

it's actually better to take if you're it's actually better to take if you're going to have a link take them to the

going to have a link take them to the going to have a link take them to the review page or your product page yeah

review page or your product page yeah review page or your product page yeah that and that's what I do I just do that

that and that's what I do I just do that that and that's what I do I just do that naturally and I say in the video you

naturally and I say in the video you naturally and I say in the video you know there's a list of Casino if you

know there's a list of Casino if you know there's a list of Casino if you want to play there's a list the casinos want to play there's a list the casinos want to play there's a list the casinos on there that will where you can play

on there that will where you can play on there that will where you can play the game um so that sort of completes

the game um so that sort of completes the game um so that sort of completes the circle and you know I've got a good

the circle and you know I've got a good the circle and you know I've got a good you I've got nearly 10,000 subscribers

you I've got nearly 10,000 subscribers you I've got nearly 10,000 subscribers on YouTube um and again I'm not actively

on YouTube um and again I'm not actively on YouTube um and again I'm not actively chasing sub that all happens organically

chasing sub that all happens organically chasing sub that all happens organically and naturally you know and I've had some

and naturally you know and I've had some and naturally you know and I've had some videos that have had you know half a

videos that have had you know half a videos that have had you know half a million hits and uh you which is quite

million hits and uh you which is quite million hits and uh you which is quite noce to think that you know there's half

noce to think that you know there's half noce to think that you know there's half a million people out there listen to me

a million people out there listen to me a million people out there listen to me bore them for half an hour um that's

bore them for half an hour um that's bore them for half an hour um that's quite amusing um

quite amusing um quite amusing um so yeah but it's a good it's a good um

so yeah but it's a good it's a good um so yeah but it's a good it's a good um vehicle for me to uh you know show my

vehicle for me to uh you know show my vehicle for me to uh you know show my authority and and as a result of that I

authority and and as a result of that I authority and and as a result of that I tend to get lots of you know ask me

tend to get lots of you know ask me tend to get lots of you know ask me questions come through the website so

questions come through the website so questions come through the website so people contact me via that route you

people contact me via that route you people contact me via that route you Senor video can you help me out here or

Senor video can you help me out here or Senor video can you help me out here or this has happened or wherever I've got

this has happened or wherever I've got this has happened or wherever I've got some information you might be interested some information you might be interested some information you might be interested in so you know it's and those questions

in so you know it's and those questions in so you know it's and those questions they become content I'm assuming like

they become content I'm assuming like they become content I'm assuming like when people ask you yeah they do

when people ask you yeah they do when people ask you yeah they do sometimes or they might actually become sometimes or they might actually become sometimes or they might actually become a piece of consultancy work for me so

a piece of consultancy work for me so a piece of consultancy work for me so quite often um you know games developers

quite often um you know games developers quite often um you know games developers will see me and um you know watch my

will see me and um you know watch my will see me and um you know watch my channels I know a lot of them do so ass

channels I know a lot of them do so ass channels I know a lot of them do so ass soon as they release the game I think

soon as they release the game I think soon as they release the game I think they can't wait to see my my review um

they can't wait to see my my review um they can't wait to see my my review um and I know they do because when I go to and I know they do because when I go to and I know they do because when I go to the conferences you know I'm people are

the conferences you know I'm people are the conferences you know I'm people are always tapping me on the shoulder as I

always tapping me on the shoulder as I always tapping me on the shoulder as I walk around now which is quite strange

walk around now which is quite strange walk around now which is quite strange um you know they recognize me I have no

um you know they recognize me I have no um you know they recognize me I have no clue who they are um it's great I just

clue who they are um it's great I just clue who they are um it's great I just want to say hello see you in the videos

want to say hello see you in the videos want to say hello see you in the videos love love love them so uh that's quite nice and some of

them so uh that's quite nice and some of them so uh that's quite nice and some of them have been quite pretty young

them have been quite pretty young them have been quite pretty young ladies BS from the various so that's

ladies BS from the various so that's ladies BS from the various so that's quite you're now celebrity that always

quite you're now celebrity that always quite you're now celebrity that always did you go a huge amount

did you go a huge amount did you go a huge amount um so yeah so um I think uh one thing

um so yeah so um I think uh one thing um so yeah so um I think uh one thing that you're also doing well is that you

that you're also doing well is that you that you're also doing well is that you know I it's probably you're not even

know I it's probably you're not even know I it's probably you're not even thinking about from SEO you're actually

thinking about from SEO you're actually thinking about from SEO you're actually like product and user which is great

like product and user which is great like product and user which is great because that's what a lot of seos are

because that's what a lot of seos are because that's what a lot of seos are are preaching these days but I think you

are preaching these days but I think you are preaching these days but I think you come out it from a different point of come out it from a different point of come out it from a different point of view where because you're going deep on

view where because you're going deep on view where because you're going deep on a topic I think you're actually

a topic I think you're actually a topic I think you're actually publishing stuff that other people

publishing stuff that other people publishing stuff that other people haven't written about so what we're

haven't written about so what we're haven't written about so what we're typically seeing in you know the last 10

typically seeing in you know the last 10 typically seeing in you know the last 10 years of I gaming and SEO especially in

years of I gaming and SEO especially in years of I gaming and SEO especially in affiliate marketing is everyone's

affiliate marketing is everyone's affiliate marketing is everyone's writing the same content like Cino

writing the same content like Cino writing the same content like Cino review they're not adding their own spin

review they're not adding their own spin review they're not adding their own spin on it they're not adding their own take

on it they're not adding their own take on it they're not adding their own take they're they're not even adding their they're they're not even adding their they're they're not even adding their own personality saying here's what I

own personality saying here's what I own personality saying here's what I think about it um but I think you're

think about it um but I think you're think about it um but I think you're doing that by default like you're going

doing that by default like you're going doing that by default like you're going super deep into the games you're one of

super deep into the games you're one of super deep into the games you're one of a few that actually would

a few that actually would a few that actually would go that in that level detail and I think

go that in that level detail and I think go that in that level detail and I think that's wor working in your favor where

that's wor working in your favor where that's wor working in your favor where maybe even people might start copying

maybe even people might start copying maybe even people might start copying you which is fine because Google's going

you which is fine because Google's going you which is fine because Google's going to know that you're the one who's pushed

to know that you're the one who's pushed to know that you're the one who's pushed you know this new content forward and I

you know this new content forward and I you know this new content forward and I think uh I think the new search engines

think uh I think the new search engines think uh I think the new search engines are going to be aware of like well what

are going to be aware of like well what are going to be aware of like well what is new content like rewriting content I

is new content like rewriting content I is new content like rewriting content I mean that's everywhere that's AI content

mean that's everywhere that's AI content mean that's everywhere that's AI content not not not unique yeah I mean yeah and the use of

unique yeah I mean yeah and the use of unique yeah I mean yeah and the use of AI I do use AI because I use it to help

AI I do use AI because I use it to help AI I do use AI because I use it to help me sort of structure um articles there

me sort of structure um articles there me sort of structure um articles there or I ask it you know what's the best

or I ask it you know what's the best or I ask it you know what's the best structure for an article and it'll give structure for an article and it'll give structure for an article and it'll give it for me so that's useful but I don't

it for me so that's useful but I don't it for me so that's useful but I don't use it for creating content I sometimes

use it for creating content I sometimes use it for creating content I sometimes might use it if I'm trying to work out

might use it if I'm trying to work out might use it if I'm trying to work out mathematical problems or you know stuff

mathematical problems or you know stuff mathematical problems or you know stuff like that probabilities and you know

like that probabilities and you know like that probabilities and you know because I'm not a mathematician so it's because I'm not a mathematician so it's because I'm not a mathematician so it's quite I use it quite for that but then

quite I use it quite for that but then quite I use it quite for that but then the results I use I can then articulate

the results I use I can then articulate the results I use I can then articulate those in a in a way that people can

those in a in a way that people can those in a in a way that people can understand because you know I'm driven understand because you know I'm driven understand because you know I'm driven there because I want to understand oh

there because I want to understand oh there because I want to understand oh you know if there's six balls in a

you know if there's six balls in a you know if there's six balls in a lottery game what's the probability of

lottery game what's the probability of lottery game what's the probability of you getting one number or two numbers

you getting one number or two numbers you getting one number or two numbers three numbers so you know I explore that

three numbers so you know I explore that three numbers so you know I explore that and then play around with with the data

and then play around with with the data and then play around with with the data it gives me and then ask more questions

it gives me and then ask more questions it gives me and then ask more questions so I can then start thinking about well

so I can then start thinking about well so I can then start thinking about well if I'm talking about strategies how can

if I'm talking about strategies how can if I'm talking about strategies how can I help players build a strategy around

I help players build a strategy around I help players build a strategy around you know betting you know what's a good

you know betting you know what's a good you know betting you know what's a good strategy and what should you not do and

strategy and what should you not do and strategy and what should you not do and what's the result of that um so you know

what's the result of that um so you know what's the result of that um so you know I I think in the the older days you got

I I think in the the older days you got I I think in the the older days you got people like um The Wizard of odds who

people like um The Wizard of odds who people like um The Wizard of odds who would do you um came from a very

would do you um came from a very would do you um came from a very mathematical background and he would you

mathematical background and he would you mathematical background and he would you you go to his site I know he's sort of

you go to his site I know he's sort of you go to his site I know he's sort of still there but sort of moved on um but

still there but sort of moved on um but still there but sort of moved on um but yeah the analysis that he would do on

yeah the analysis that he would do on yeah the analysis that he would do on games and playing through and looking at

games and playing through and looking at games and playing through and looking at RTP and that is just at another another

RTP and that is just at another another RTP and that is just at another another level um very interesting guy I've had

level um very interesting guy I've had level um very interesting guy I've had you know lunch with him in Vegas when I

you know lunch with him in Vegas when I you know lunch with him in Vegas when I last went and you know it exchange

last went and you know it exchange last went and you know it exchange articles and links and things so it's

articles and links and things so it's articles and links and things so it's been quite a fruitful a fruitful um

been quite a fruitful a fruitful um been quite a fruitful a fruitful um thing but again he approached me because

thing but again he approached me because thing but again he approached me because he liked my content that's awesome and

he liked my content that's awesome and he liked my content that's awesome and he felt he could add something so yeah

he felt he could add something so yeah he felt he could add something so yeah we we worked together on a few things

we we worked together on a few things we we worked together on a few things which is quite quite I mean just to to

which is quite quite I mean just to to which is quite quite I mean just to to prove the point I mean I started in in

prove the point I mean I started in in prove the point I mean I started in in igaming 23 years ago bonus hunting and I

igaming 23 years ago bonus hunting and I igaming 23 years ago bonus hunting and I I went to a site it was like probably

I went to a site it was like probably I went to a site it was like probably the first site or the main site I

the first site or the main site I the first site or the main site I actually cared about it was that one in actually cared about it was that one in actually cared about it was that one in Casino Meister so with wizard of o Mike

Casino Meister so with wizard of o Mike Casino Meister so with wizard of o Mike I'm learning basic strategy Blackjack

I'm learning basic strategy Blackjack I'm learning basic strategy Blackjack I'm learning it across all the different I'm learning it across all the different I'm learning it across all the different game providers he had everything yeah

game providers he had everything yeah game providers he had everything yeah yeah absolutely so um yeah if you find a

yeah absolutely so um yeah if you find a yeah absolutely so um yeah if you find a site that's got good data um and stuff

site that's got good data um and stuff site that's got good data um and stuff that you can use and and understand then

that you can use and and understand then that you can use and and understand then yeah you just keep going back yeah and

yeah you just keep going back yeah and yeah you just keep going back yeah and you mentioned Caso Meister as well I

you mentioned Caso Meister as well I you mentioned Caso Meister as well I mean Brian um you know has become a good

mean Brian um you know has become a good mean Brian um you know has become a good good friend over the years you know I good friend over the years you know I good friend over the years you know I was introduced to him 10 years ago 11

was introduced to him 10 years ago 11 was introduced to him 10 years ago 11 years ago when I came into the industry

years ago when I came into the industry years ago when I came into the industry and yeah the other guy the guy that

and yeah the other guy the guy that and yeah the other guy the guy that introduced me so I've sort of grown up

introduced me so I've sort of grown up introduced me so I've sort of grown up in um within a group of Affiliates that

in um within a group of Affiliates that in um within a group of Affiliates that are relatively small that have done

are relatively small that have done are relatively small that have done things from a players's perspective so

things from a players's perspective so things from a players's perspective so they' be my mentors um so to speak you

they' be my mentors um so to speak you they' be my mentors um so to speak you know that I followed their lead rather

know that I followed their lead rather know that I followed their lead rather than um you know what some of the other

than um you know what some of the other than um you know what some of the other bigger Affiliates have been doing yeah

bigger Affiliates have been doing yeah bigger Affiliates have been doing yeah but yeah so my group of Co Watsa Brian

but yeah so my group of Co Watsa Brian but yeah so my group of Co Watsa Brian and Debbie and I and yeah yeah Dave and

and Debbie and I and yeah yeah Dave and and Debbie and I and yeah yeah Dave and you know there's a whole so yeah I I

you know there's a whole so yeah I I you know there's a whole so yeah I I would agree because I mean I actually

would agree because I mean I actually would agree because I mean I actually went in the opposite direction I started

went in the opposite direction I started went in the opposite direction I started basically when I uh built a filed sites

basically when I uh built a filed sites basically when I uh built a filed sites I was focusing on the SEO first and I

I was focusing on the SEO first and I I was focusing on the SEO first and I was still doing the same things as with was still doing the same things as with was still doing the same things as with everyone else does so I mean like I had

everyone else does so I mean like I had everyone else does so I mean like I had some success but I think I would have

some success but I think I would have some success but I think I would have actually had a lot more had I actually

actually had a lot more had I actually actually had a lot more had I actually said no I'm going player first and then

said no I'm going player first and then said no I'm going player first and then I'll I'll sort the SEO later yeah yeah

I'll I'll sort the SEO later yeah yeah I'll I'll sort the SEO later yeah yeah yeah it just seemed logical to me and

yeah it just seemed logical to me and yeah it just seemed logical to me and not knowing about SEO it's funny because

not knowing about SEO it's funny because not knowing about SEO it's funny because you say that but what I see everywhere

you say that but what I see everywhere you say that but what I see everywhere else and this is kind of common in SEO

else and this is kind of common in SEO else and this is kind of common in SEO in any industry whether it's a marketing

in any industry whether it's a marketing in any industry whether it's a marketing or e-commerce or anything else is

or e-commerce or anything else is or e-commerce or anything else is everyone's doing money first and then

everyone's doing money first and then everyone's doing money first and then product second like product's almost product second like product's almost product second like product's almost like the secondary thought and um like

like the secondary thought and um like like the secondary thought and um like it if it came natural for you like

it if it came natural for you like it if it came natural for you like that's great uh I can say for me it

that's great uh I can say for me it that's great uh I can say for me it didn't um the old things that did came

didn't um the old things that did came didn't um the old things that did came natural where it's like how do I compare

natural where it's like how do I compare natural where it's like how do I compare my situation to yours well what are my

my situation to yours well what are my my situation to yours well what are my hobby sites cooking and house boating

hobby sites cooking and house boating hobby sites cooking and house boating well those are products I built better

well those are products I built better well those are products I built better user first like I'm not even thinking

user first like I'm not even thinking user first like I'm not even thinking about the SEO and the SEO is kind of

about the SEO and the SEO is kind of about the SEO and the SEO is kind of like it just happens after the fact and

like it just happens after the fact and like it just happens after the fact and that even for what I'm doing today with

that even for what I'm doing today with that even for what I'm doing today with my software it's like I actually like

my software it's like I actually like my software it's like I actually like B2B content I like SEO content so when I

B2B content I like SEO content so when I B2B content I like SEO content so when I do that a bit more naturally you know I

do that a bit more naturally you know I do that a bit more naturally you know I don't even have to think about SEO or

don't even have to think about SEO or don't even have to think about SEO or I'm not thinking about money first and

I'm not thinking about money first and I'm not thinking about money first and then you know and then product second no

then you know and then product second no then you know and then product second no it's product is number one it's the it's product is number one it's the it's product is number one it's the driving course yeah it's interesting

driving course yeah it's interesting driving course yeah it's interesting because you know when you look at um you

because you know when you look at um you because you know when you look at um you know the Google search results if you

know the Google search results if you know the Google search results if you you know type in best onl casinos or

you know type in best onl casinos or you know type in best onl casinos or whatever you know whatever best you know

whatever you know whatever best you know whatever you know whatever best you know term you want the page that you get it's

term you want the page that you get it's term you want the page that you get it's just a list of the casinos above the

just a list of the casinos above the just a list of the casinos above the fold certainly yes it's the first thing

fold certainly yes it's the first thing fold certainly yes it's the first thing that hits you and I know it sort of

that hits you and I know it sort of that hits you and I know it sort of meets the intent of what

meets the intent of what meets the intent of what the of what the the question is that you

the of what the the question is that you the of what the the question is that you type into Google you know so you're type into Google you know so you're type into Google you know so you're meeting Google's thing but actually is a

meeting Google's thing but actually is a meeting Google's thing but actually is a pie piece of information a l rubbish

pie piece of information a l rubbish pie piece of information a l rubbish really you know you just got a list of really you know you just got a list of really you know you just got a list of casinos there's no

casinos there's no casinos there's no um not concept what's the word I'm

um not concept what's the word I'm um not concept what's the word I'm looking for there's no context to it

looking for there's no context to it looking for there's no context to it yeah so you just get you know NE Casino

yeah so you just get you know NE Casino yeah so you just get you know NE Casino some bonus information you don't really

some bonus information you don't really some bonus information you don't really know if or new what any of that means so

know if or new what any of that means so know if or new what any of that means so you've got to scroll down the page until

you've got to scroll down the page until you've got to scroll down the page until you start finding content it's actually

you start finding content it's actually you start finding content it's actually got to explain what you've just seen you

got to explain what you've just seen you got to explain what you've just seen you know why these things are important and

know why these things are important and know why these things are important and whatnot now for existing players for

whatnot now for existing players for whatnot now for existing players for people that know that it's probably people that know that it's probably people that know that it's probably helpful they can probably oh yeah I'm

helpful they can probably oh yeah I'm helpful they can probably oh yeah I'm just looking for a new casino yeah

just looking for a new casino yeah just looking for a new casino yeah that's got a Bonus that I like to look

that's got a Bonus that I like to look that's got a Bonus that I like to look off just and off they go for new players

off just and off they go for new players off just and off they go for new players there a let all it it doesn't meet the

there a let all it it doesn't meet the there a let all it it doesn't meet the intent I don't think but this is

intent I don't think but this is intent I don't think but this is interesting because that's where I interesting because that's where I interesting because that's where I actually think the world of search is actually think the world of search is actually think the world of search is changing right now because you know I

changing right now because you know I changing right now because you know I think uh you might not be a well-known

think uh you might not be a well-known think uh you might not be a well-known personality in the player space yet like

personality in the player space yet like personality in the player space yet like you're you're building that Persona like

you're you're building that Persona like you're you're building that Persona like no different than Brian is but I think

no different than Brian is but I think no different than Brian is but I think actually you know the way search is actually you know the way search is actually you know the way search is changing today it's people are using

changing today it's people are using changing today it's people are using social media to get their answers right

social media to get their answers right social media to get their answers right I want to listen to a person that's I want to listen to a person that's I want to listen to a person that's going to tell me their top 10 casinos or

going to tell me their top 10 casinos or going to tell me their top 10 casinos or top 10 whatever and they're they're

top 10 whatever and they're they're top 10 whatever and they're they're going to probably consume it in a video

going to probably consume it in a video going to probably consume it in a video format so it might not always be in a

format so it might not always be in a format so it might not always be in a live stream or a set YouTube video but

live stream or a set YouTube video but live stream or a set YouTube video but like this is why Reddit is dominating so

like this is why Reddit is dominating so like this is why Reddit is dominating so much people are kind of going I want the

much people are kind of going I want the much people are kind of going I want the answer not from AI content and I don't

answer not from AI content and I don't answer not from AI content and I don't want it from one of these traditional

want it from one of these traditional want it from one of these traditional trashy affiliate sites that are just

trashy affiliate sites that are just trashy affiliate sites that are just basically like you said they just rank

basically like you said they just rank basically like you said they just rank and here's your whatever and it's like

and here's your whatever and it's like and here's your whatever and it's like the intent is technically there but it's

the intent is technically there but it's the intent is technically there but it's it's not deep it's not a bottom of

it's not deep it's not a bottom of it's not deep it's not a bottom of funnel content it's not let's get deep

funnel content it's not let's get deep funnel content it's not let's get deep into it I think we're we're already

into it I think we're we're already into it I think we're we're already moving into this transition where those

moving into this transition where those moving into this transition where those fight sites might find their ways of

fight sites might find their ways of fight sites might find their ways of still getting those rankings but they're

still getting those rankings but they're still getting those rankings but they're now using more people behind it like

now using more people behind it like now using more people behind it like it's people buy from people yeah yeah I

it's people buy from people yeah yeah I it's people buy from people yeah yeah I think you're absolutely right yeah it is

think you're absolutely right yeah it is think you're absolutely right yeah it is uh yeah SP which means like my opinion

uh yeah SP which means like my opinion uh yeah SP which means like my opinion is that you know your site and you as a

is that you know your site and you as a is that you know your site and you as a personal brand like you're actually I

personal brand like you're actually I personal brand like you're actually I think going to be worth more in time so

think going to be worth more in time so think going to be worth more in time so the more you keep working on the site

the more you keep working on the site the more you keep working on the site it's you're almost kind of stuck with

it's you're almost kind of stuck with it's you're almost kind of stuck with the site you know it's going to be the site you know it's going to be the site you know it's going to be difficult to say hey we're going to difficult to say hey we're going to difficult to say hey we're going to replace you with some other person that

replace you with some other person that replace you with some other person that is we're going to try to train them with

is we're going to try to train them with is we're going to try to train them with your experience and passion it's in the

your experience and passion it's in the your experience and passion it's in the back of my mind because you know at some

back of my mind because you know at some back of my mind because you know at some point I do you know I'm 61 now so you

point I do you know I'm 61 now so you point I do you know I'm 61 now so you know I want to retire um so so I will

know I want to retire um so so I will know I want to retire um so so I will want to you know sell like you know

want to you know sell like you know want to you know sell like you know comparer um you know that's certainly

comparer um you know that's certainly comparer um you know that's certainly sort of within within my um thoughts but

sort of within within my um thoughts but sort of within within my um thoughts but yeah just how how I do that and how I

yeah just how how I do that and how I yeah just how how I do that and how I transition it from my face to someone

transition it from my face to someone transition it from my face to someone else's face is is the most difficult

else's face is is the most difficult else's face is is the most difficult thing I mean yeah a new owner will do

thing I mean yeah a new owner will do thing I mean yeah a new owner will do what they want with the site you know

what they want with the site you know what they want with the site you know and so they might choose to be away with

and so they might choose to be away with and so they might choose to be away with that Authority the face and all that

that Authority the face and all that that Authority the face and all that sort of stuff uh and that's their

sort of stuff uh and that's their sort of stuff uh and that's their business you do what they they like or

business you do what they they like or business you do what they they like or you become some something like a maybe

you become some something like a maybe you become some something like a maybe not like a part-time consultant but it's

not like a part-time consultant but it's not like a part-time consultant but it's like it's kind of like you're still

like it's kind of like you're still like it's kind of like you're still going to be someone that let's pretend

going to be someone that let's pretend going to be someone that let's pretend it was me that wanted to buy this site

it was me that wanted to buy this site it was me that wanted to buy this site yeah um I'd be like I still need to find

yeah um I'd be like I still need to find yeah um I'd be like I still need to find a way to have you activate it not

a way to have you activate it not a way to have you activate it not full-time work but I mean if it's like

full-time work but I mean if it's like full-time work but I mean if it's like you know a meeting once a week or the

you know a meeting once a week or the you know a meeting once a week or the occasional appearance it's um you as the

occasional appearance it's um you as the occasional appearance it's um you as the author author author would be helpful at actually building a

would be helpful at actually building a would be helpful at actually building a team that can support this and keep it

team that can support this and keep it team that can support this and keep it going forward yeah I mean that yeah I

going forward yeah I mean that yeah I going forward yeah I mean that yeah I wouldn't just sell it I did say to

wouldn't just sell it I did say to wouldn't just sell it I did say to someone yeah if I sell it that's it I

someone yeah if I sell it that's it I someone yeah if I sell it that's it I just want to walk away and have nothing just want to walk away and have nothing just want to walk away and have nothing more to do with it but um actually I

more to do with it but um actually I more to do with it but um actually I quite enjoy doing quite a lot of what I

quite enjoy doing quite a lot of what I quite enjoy doing quite a lot of what I do I mean I don't enjoy the writing so

do I mean I don't enjoy the writing so do I mean I don't enjoy the writing so much these days but I like looking at

much these days but I like looking at much these days but I like looking at the um the games I certainly like giving

the um the games I certainly like giving the um the games I certainly like giving my opinion I like doing the videos

my opinion I like doing the videos my opinion I like doing the videos because they're really easy to do you because they're really easy to do you because they're really easy to do you know it's just 20 minutes of my time um

know it's just 20 minutes of my time um know it's just 20 minutes of my time um you know learn the game play it talk

you know learn the game play it talk you know learn the game play it talk about what I think about it um so that's

about what I think about it um so that's about what I think about it um so that's quite a good thing so I would I would

quite a good thing so I would I would quite a good thing so I would I would carry be quite happy to carry on doing

carry be quite happy to carry on doing carry be quite happy to carry on doing that because it's not much much effort

that because it's not much much effort that because it's not much much effort and not not much time but it keeps my

and not not much time but it keeps my and not not much time but it keeps my face my face there you know I had

face my face there you know I had face my face there you know I had someone that was interested in the site

someone that was interested in the site someone that was interested in the site um and did quite a bit of due diligence

um and did quite a bit of due diligence um and did quite a bit of due diligence at the end they just came around and

at the end they just came around and at the end they just came around and said we can't the risk of you is just

said we can't the risk of you is just said we can't the risk of you is just too great you know you're because you

too great you know you're because you too great you know you're because you branded it so well you know if you

branded it so well you know if you branded it so well you know if you walked away then we would lose lose that

walked away then we would lose lose that walked away then we would lose lose that and I thought it was a shame because I and I thought it was a shame because I and I thought it was a shame because I thought that was a real opportunity for

thought that was a real opportunity for thought that was a real opportunity for for them um and for the site as well

for them um and for the site as well for them um and for the site as well because you know my site is where it is

because you know my site is where it is because you know my site is where it is because of me it's just me you know if

because of me it's just me you know if because of me it's just me you know if there was a team behind my site and we

there was a team behind my site and we there was a team behind my site and we could do more it would absolutely fly in

could do more it would absolutely fly in could do more it would absolutely fly in the rankings I'm absolutely certain you

the rankings I'm absolutely certain you the rankings I'm absolutely certain you know and if people were prepared to put

know and if people were prepared to put know and if people were prepared to put if link building so important and if link building so important and if link building so important and they're prepared to put some money into they're prepared to put some money into they're prepared to put some money into link building then it would it would it

link building then it would it would it link building then it would it would it become come much more than just live

become come much more than just live become come much more than just live casino comparer you know it's got a good

casino comparer you know it's got a good casino comparer you know it's got a good it's got a really good Bas in live at

it's got a really good Bas in live at it's got a really good Bas in live at the moment but you know it could be even

the moment but you know it could be even the moment but you know it could be even it could be M much bigger um I could

it could be M much bigger um I could it could be M much bigger um I could make it much bigger on my own but I'm make it much bigger on my own but I'm make it much bigger on my own but I'm just not prepared to put that time in at

just not prepared to put that time in at just not prepared to put that time in at the moment you I'm very much a lifestyle

the moment you I'm very much a lifestyle the moment you I'm very much a lifestyle affiliate so it's yeah I'm doing all

affiliate so it's yeah I'm doing all affiliate so it's yeah I'm doing all right out of it and I've got a large

right out of it and I've got a large right out of it and I've got a large lifestyle thank you very much um which

lifestyle thank you very much um which lifestyle thank you very much um which is perfect because I mean you do is perfect because I mean you do is perfect because I mean you do Consulting so it's kind of like you've

Consulting so it's kind of like you've Consulting so it's kind of like you've basically in my opinion you've built

basically in my opinion you've built basically in my opinion you've built your own personal brand and picked a

your own personal brand and picked a your own personal brand and picked a very specific Niche that I think is

very specific Niche that I think is very specific Niche that I think is relevant and you know if people want to

relevant and you know if people want to relevant and you know if people want to know more about the live dealer space I

know more about the live dealer space I know more about the live dealer space I mean like I now know who I can go to

mean like I now know who I can go to mean like I now know who I can go to talk to for this yeah it's it was quite

talk to for this yeah it's it was quite talk to for this yeah it's it was quite bizarre the the consultancy stuff you

bizarre the the consultancy stuff you bizarre the the consultancy stuff you know it's know it's know it's um sort of just happened by chance um

um sort of just happened by chance um um sort of just happened by chance um and then I found myself sitting in a and then I found myself sitting in a and then I found myself sitting in a boardroom in Romania um with a whole

boardroom in Romania um with a whole boardroom in Romania um with a whole load of load of load of techies around around the the room

techies around around the the room techies around around the the room asking me questions about roulette and

asking me questions about roulette and asking me questions about roulette and these are the people that design these

these are the people that design these these are the people that design these games they're asking me about what I

games they're asking me about what I games they're asking me about what I thought about their games and roulette

thought about their games and roulette thought about their games and roulette and what insights I could give them to

and what insights I could give them to and what insights I could give them to make their games better and you know

make their games better and you know make their games better and you know I've sort of been in the industry for I've sort of been in the industry for I've sort of been in the industry for about five years about five years about five years then that's amazing this is rather

then that's amazing this is rather then that's amazing this is rather rather remarkable and then what was it

rather remarkable and then what was it rather remarkable and then what was it more remarkable was you know I just told

more remarkable was you know I just told more remarkable was you know I just told them what I thought and then sort of six

them what I thought and then sort of six them what I thought and then sort of six weeks later they came up with a road map

weeks later they came up with a road map weeks later they came up with a road map pretty much of everything that I talked

pretty much of everything that I talked pretty much of everything that I talked about improvements and said yeah we're

about improvements and said yeah we're about improvements and said yeah we're working our way through this road map working our way through this road map working our way through this road map now and you'll start to see all these now and you'll start to see all these now and you'll start to see all these changes come into our our roulette games

changes come into our our roulette games changes come into our our roulette games and whatnot and then sure enough they

and whatnot and then sure enough they and whatnot and then sure enough they all started appearing um and then some

all started appearing um and then some all started appearing um and then some of the things that I mentioned started of the things that I mentioned started of the things that I mentioned started appearing at other po fist well they

appearing at other po fist well they appearing at other po fist well they they all cop each other actually that

they all cop each other actually that they all cop each other actually that that's that's one of the questions that

that's that's one of the questions that that's that's one of the questions that I've written down but um maybe before

I've written down but um maybe before I've written down but um maybe before pivoting into that question um what do

pivoting into that question um what do pivoting into that question um what do you see happening or interesting or

you see happening or interesting or you see happening or interesting or changing in the live dealer space

changing in the live dealer space changing in the live dealer space because I see it in the background but

because I see it in the background but because I see it in the background but I'm tuning out because I'm like I'm just

I'm tuning out because I'm like I'm just I'm tuning out because I'm like I'm just a service provider for affiliates I

a service provider for affiliates I a service provider for affiliates I don't care what kind of affiliation you don't care what kind of affiliation you don't care what kind of affiliation you do it's I'm just helping you do your

do it's I'm just helping you do your do it's I'm just helping you do your thing and I've seen this piece of the

thing and I've seen this piece of the thing and I've seen this piece of the business grow like just looking at

business grow like just looking at business grow like just looking at companies like Evolution gaming I'm like

companies like Evolution gaming I'm like companies like Evolution gaming I'm like wow they became Giants and yeah um I

wow they became Giants and yeah um I wow they became Giants and yeah um I actually thought it was a tiny Niche but actually thought it was a tiny Niche but actually thought it was a tiny Niche but it seems to be much bigger than I realiz

it seems to be much bigger than I realiz it seems to be much bigger than I realiz it's massive um you know um live

it's massive um you know um live it's massive um you know um live games I don't know what the stats are

games I don't know what the stats are games I don't know what the stats are but they count for a huge amount of

but they count for a huge amount of but they count for a huge amount of profit for a casino um you know games

profit for a casino um you know games profit for a casino um you know games like roulette and back Jack and back are

like roulette and back Jack and back are like roulette and back Jack and back are are the three staple games um that all

are the three staple games um that all are the three staple games um that all life Casino providers have they're the

life Casino providers have they're the life Casino providers have they're the the games that are traditional live

the games that are traditional live the games that are traditional live dealer player want to want to

dealer player want to want to dealer player want to want to play

play play um and yeah it's it's much bigger than I

um and yeah it's it's much bigger than I um and yeah it's it's much bigger than I think Than People realize and of course

think Than People realize and of course think Than People realize and of course you can't play Live DEA games for 10p

you can't play Live DEA games for 10p you can't play Live DEA games for 10p you know the minimum Blackjack hand

you know the minimum Blackjack hand you know the minimum Blackjack hand you'll ever find is5 pound but very

you'll ever find is5 pound but very you'll ever find is5 pound but very rarely you'll find a five pound table in

rarely you'll find a five pound table in rarely you'll find a five pound table in the evenings it's

the evenings it's the evenings it's 15 25 pound just to sit down um roulette

15 25 pound just to sit down um roulette 15 25 pound just to sit down um roulette again you know you might be able to pay

again you know you might be able to pay again you know you might be able to pay for 20 PS spin but you don't you know so

for 20 PS spin but you don't you know so for 20 PS spin but you don't you know so your your minimum bet is a lot higher uh

your your minimum bet is a lot higher uh your your minimum bet is a lot higher uh and therefore the uh the amount to be

and therefore the uh the amount to be and therefore the uh the amount to be gained is obviously higher for the

gained is obviously higher for the gained is obviously higher for the casino um even though there's probably

casino um even though there's probably casino um even though there's probably less players but then you look at a game

less players but then you look at a game less players but then you look at a game like crazy time which is one of the

like crazy time which is one of the like crazy time which is one of the biggest games out there um you know they

biggest games out there um you know they biggest games out there um you know they have concurrent players of you know 13

have concurrent players of you know 13 have concurrent players of you know 13 14,000 that any one time all playing and

14,000 that any one time all playing and 14,000 that any one time all playing and they've got two two versions of that

they've got two two versions of that they've got two two versions of that they got two crazy Titans plus all their

they got two crazy Titans plus all their they got two crazy Titans plus all their other other games um yeah Evolution are

other other games um yeah Evolution are other other games um yeah Evolution are a special case because they've innovated

a special case because they've innovated a special case because they've innovated massively in the industry and they've

massively in the industry and they've massively in the industry and they've also you know consumed and uh bought

also you know consumed and uh bought also you know consumed and uh bought other you know slot game developers and

other you know slot game developers and other you know slot game developers and so forth so they're much bigger than the so forth so they're much bigger than the so forth so they're much bigger than the original live dealer operation that they

original live dealer operation that they original live dealer operation that they they started out ads um yeah they're a

they started out ads um yeah they're a they started out ads um yeah they're a massive massive industry but they you

massive massive industry but they you massive massive industry but they you know they're looking at quality you know

know they're looking at quality you know know they're looking at quality you know and they put the money in um they

and they put the money in um they and they put the money in um they innovate they're you know the innovator

innovate they're you know the innovator innovate they're you know the innovator in the industry everyone else follows

in the industry everyone else follows in the industry everyone else follows what Evo do um you know if Evo's done

what Evo do um you know if Evo's done what Evo do um you know if Evo's done something then someone else will either something then someone else will either something then someone else will either copy it or try and reinv what's just

copy it or try and reinv what's just copy it or try and reinv what's just been innovated and do something slightly

been innovated and do something slightly been innovated and do something slightly different but they would probably never

different but they would probably never different but they would probably never have got there in the first place even

have got there in the first place even have got there in the first place even hadn't done the first Innovation so the

hadn't done the first Innovation so the hadn't done the first Innovation so the concept of multipliers everyone's got

concept of multipliers everyone's got concept of multipliers everyone's got those now on their games or has got

those now on their games or has got those now on their games or has got multiplier games but that came from Evo

multiplier games but that came from Evo multiplier games but that came from Evo and that came from lightning roulette a

and that came from lightning roulette a and that came from lightning roulette a game I hastened to add that I I trashed

game I hastened to add that I I trashed game I hastened to add that I I trashed in my video review uh when I first saw

in my video review uh when I first saw in my video review uh when I first saw it because I couldn't think why he would

it because I couldn't think why he would it because I couldn't think why he would want to take less money on a straight up

want to take less money on a straight up want to take less money on a straight up bet for the chance of getting a 500x

bet for the chance of getting a 500x bet for the chance of getting a 500x multiply it just didn't make sense to me

multiply it just didn't make sense to me multiply it just didn't make sense to me but uh I was

but uh I was but uh I was wrong and yeah it's become the most

wrong and yeah it's become the most wrong and yeah it's become the most successful game that Evo have produced

successful game that Evo have produced successful game that Evo have produced today so so um but that just that

today so so um but that just that today so so um but that just that concept of multipliers has been now has

concept of multipliers has been now has concept of multipliers has been now has gone through all of the all of the games

gone through all of the all of the games gone through all of the all of the games so every game's got multiply game and

so every game's got multiply game and so every game's got multiply game and then all the other Li Casino providers

then all the other Li Casino providers then all the other Li Casino providers will now start to copy that concept and

will now start to copy that concept and will now start to copy that concept and when they've caught up so everyone else when they've caught up so everyone else when they've caught up so everyone else is in catch up to Evo um where we are in

is in catch up to Evo um where we are in is in catch up to Evo um where we are in live dealer at the moment we've got more

live dealer at the moment we've got more live dealer at the moment we've got more RNG creeping into live than we've ever

RNG creeping into live than we've ever RNG creeping into live than we've ever had before and that's because the games

had before and that's because the games had before and that's because the games are becoming more complicated um they're

are becoming more complicated um they're are becoming more complicated um they're more difficult to get through compliance

more difficult to get through compliance more difficult to get through compliance and and and Regulatory um licensing so RNG is a very

Regulatory um licensing so RNG is a very Regulatory um licensing so RNG is a very easy way to to do that because it's

easy way to to do that because it's easy way to to do that because it's cheaper um and it's easier to to license

cheaper um and it's easier to to license cheaper um and it's easier to to license so that's why we're seeing a lot of RNG

so that's why we're seeing a lot of RNG so that's why we're seeing a lot of RNG in these um game shows where we go next

in these um game shows where we go next in these um game shows where we go next I just don't know you know it's I was

I just don't know you know it's I was I just don't know you know it's I was wandering around a Cino in Las Vegas 10

wandering around a Cino in Las Vegas 10 wandering around a Cino in Las Vegas 10 years ago I could look at all the years ago I could look at all the years ago I could look at all the different games and go yeah we haven't different games and go yeah we haven't different games and go yeah we haven't got any of these in live d

got any of these in live d got any of these in live d so that's the future that's what we're so that's the future that's what we're so that's the future that's what we're going to get in live dealer and sure

going to get in live dealer and sure going to get in live dealer and sure enough we we've got quite a lot of those

enough we we've got quite a lot of those enough we we've got quite a lot of those games now in live dealer we've certainly

games now in live dealer we've certainly games now in live dealer we've certainly got a whole range of signed bets that we

got a whole range of signed bets that we got a whole range of signed bets that we never had before um in various games

never had before um in various games never had before um in various games um but what new games come out I don't

um but what new games come out I don't um but what new games come out I don't know you know I've chewed the fact with

know you know I've chewed the fact with know you know I've chewed the fact with with a lot of people um and I think live

with a lot of people um and I think live with a lot of people um and I think live games for me what I like about live

games for me what I like about live games for me what I like about live games is the fact that I make decisions

games is the fact that I make decisions games is the fact that I make decisions so I play the games where there's an so I play the games where there's an so I play the games where there's an element of my decision- making

element of my decision- making element of my decision- making in there so Blackjack I have to decide

in there so Blackjack I have to decide in there so Blackjack I have to decide whether I'm going to stand or I'm going whether I'm going to stand or I'm going whether I'm going to stand or I'm going to hit uh and some of the other games

to hit uh and some of the other games to hit uh and some of the other games like that roulette I have to decide you

like that roulette I have to decide you like that roulette I have to decide you know what numbers to bet on um so I've

know what numbers to bet on um so I've know what numbers to bet on um so I've got an active role in the game um games

got an active role in the game um games got an active role in the game um games like backck you have no or you decides

like backck you have no or you decides like backck you have no or you decides which spot to bet on you the game plan

which spot to bet on you the game plan which spot to bet on you the game plan is already defined and you just follow

is already defined and you just follow is already defined and you just follow what what comes out so games that have

what what comes out so games that have what what comes out so games that have got um player interaction for me uh

got um player interaction for me uh got um player interaction for me uh where I'd like to see the future

where I'd like to see the future where I'd like to see the future I see uh if I think about the younger

I see uh if I think about the younger I see uh if I think about the younger generation you I said I'm 61 so I'm old

generation you I said I'm 61 so I'm old generation you I said I'm 61 so I'm old school if I think about my son the games

school if I think about my son the games school if I think about my son the games that he's bought up on and potentially

that he's bought up on and potentially that he's bought up on and potentially how he would cross over into gambling

how he would cross over into gambling how he would cross over into gambling the games that he's familiar with so

the games that he's familiar with so the games that he's familiar with so Call of Duty and fortnite and all those

Call of Duty and fortnite and all those Call of Duty and fortnite and all those other sort of games where you're role

other sort of games where you're role other sort of games where you're role playing and you're doing something and

playing and you're doing something and playing and you're doing something and you you're getting a a reward for

you you're getting a a reward for you you're getting a a reward for completing something whatever I could

completing something whatever I could completing something whatever I could see gambling games going in that

see gambling games going in that see gambling games going in that direction so if you had a a

direction so if you had a a direction so if you had a a game what was like squid game or

game what was like squid game or game what was like squid game or something where you have a pool of

something where you have a pool of something where you have a pool of players that start the game and one

players that start the game and one players that start the game and one player ends up or five players end up at

player ends up or five players end up at player ends up or five players end up at the end as a winner and you have to make

the end as a winner and you have to make the end as a winner and you have to make strategic decisions along the way I

strategic decisions along the way I strategic decisions along the way I could see that becoming live gambling

could see that becoming live gambling could see that becoming live gambling games um that' be RNG in it but I think

games um that' be RNG in it but I think games um that' be RNG in it but I think that would be pretty cool if I yeah um

that would be pretty cool if I yeah um that would be pretty cool if I yeah um and I you know so whether they're

and I you know so whether they're and I you know so whether they're looking at that I'm absolutely sure they

looking at that I'm absolutely sure they looking at that I'm absolutely sure they they're looking at that sort of stuff they're looking at that sort of stuff they're looking at that sort of stuff and deciding what could what could they

and deciding what could what could they and deciding what could what could they do what would fly past The Regulators

do what would fly past The Regulators do what would fly past The Regulators how could they monetize gaming in a way

how could they monetize gaming in a way how could they monetize gaming in a way but but but um there's not just RNG where you're

um there's not just RNG where you're um there's not just RNG where you're just watching something unfold where

just watching something unfold where just watching something unfold where you've got some some way to become

you've got some some way to become you've got some some way to become involved and you know if someone said to

involved and you know if someone said to involved and you know if someone said to me yeah that you could join this game is

me yeah that you could join this game is me yeah that you could join this game is going to be an hour's worth of play but

going to be an hour's worth of play but going to be an hour's worth of play but it's going to cost you1 pound to join

it's going to cost you1 pound to join it's going to cost you1 pound to join but you got the chance to win

but you got the chance to win but you got the chance to win £2,000 for 100 quid what I'd do

£2,000 for 100 quid what I'd do £2,000 for 100 quid what I'd do it ticket yeah absolutely and then

it ticket yeah absolutely and then it ticket yeah absolutely and then you're joining and then you just do

you're joining and then you just do you're joining and then you just do whatever you do um and I know that for

whatever you do um and I know that for whatever you do um and I know that for the the Ceno that's an hour equals we

the the Ceno that's an hour equals we the the Ceno that's an hour equals we absolutely know how much revenue would

absolutely know how much revenue would absolutely know how much revenue would make because the entry fee is this

make because the entry fee is this make because the entry fee is this that's the price fee this is how much it

that's the price fee this is how much it that's the price fee this is how much it cost to run the game we know what how

cost to run the game we know what how cost to run the game we know what how much money we're going to make um so

much money we're going to make um so much money we're going to make um so they can do that sort of stuff long long

they can do that sort of stuff long long they can do that sort of stuff long long as the Biggers added up they could do

as the Biggers added up they could do as the Biggers added up they could do that and always make money it's a bit

that and always make money it's a bit that and always make money it's a bit like these um you know car Lottery

like these um you know car Lottery like these um you know car Lottery things you know buy a ticket in the things you know buy a ticket in the things you know buy a ticket in the airport and you win a port you know this

airport and you win a port you know this airport and you win a port you know this type of things you know it's sell enough

type of things you know it's sell enough type of things you know it's sell enough tickets the vehicle can buy 10 Porsches

tickets the vehicle can buy 10 Porsches tickets the vehicle can buy 10 Porsches give one away it's money so it's you

give one away it's money so it's you give one away it's money so it's you know so that's Innovation I know Evo

know so that's Innovation I know Evo know so that's Innovation I know Evo look back to our childhood and look at

look back to our childhood and look at look back to our childhood and look at board games and other bits of pieces for

board games and other bits of pieces for board games and other bits of pieces for inspiration and pragmatic have done the

inspiration and pragmatic have done the inspiration and pragmatic have done the same and so um playtech um you know

same and so um playtech um you know same and so um playtech um you know Snakes and Ladders I think they're good

Snakes and Ladders I think they're good Snakes and Ladders I think they're good ideas but when the games hit the actual

ideas but when the games hit the actual ideas but when the games hit the actual screen they don't actually quite deliver

screen they don't actually quite deliver screen they don't actually quite deliver what you'd hope they deliver because

what you'd hope they deliver because what you'd hope they deliver because they've lost the essence of the board

they've lost the essence of the board they've lost the essence of the board game that you played when you were a kid

game that you played when you were a kid game that you played when you were a kid um and that's that's the difficulty I

um and that's that's the difficulty I um and that's that's the difficulty I think they've got they've got to think they've got they've got to think they've got they've got to maintain that essence of what made you

maintain that essence of what made you maintain that essence of what made you play Monopoly every day or what made you

play Monopoly every day or what made you play Monopoly every day or what made you play this you know yeah and I think

play this you know yeah and I think play this you know yeah and I think there's always going to be the examples

there's always going to be the examples there's always going to be the examples of uh games that had a lot of money or

of uh games that had a lot of money or of uh games that had a lot of money or marketing put behind them flopped and

marketing put behind them flopped and marketing put behind them flopped and then the games that you're like this is

then the games that you're like this is then the games that you're like this is the ugliest or worst game ever and it

the ugliest or worst game ever and it the ugliest or worst game ever and it becomes just super popular yeah

becomes just super popular yeah becomes just super popular yeah absolutely I mean isugi have got a

absolutely I mean isugi have got a absolutely I mean isugi have got a couple of games up there sleeves that couple of games up there sleeves that couple of games up there sleeves that are going to be coming out fairly are going to be coming out fairly are going to be coming out fairly shortly and when I first heard about

shortly and when I first heard about shortly and when I first heard about them I thought brilliant absolutely

them I thought brilliant absolutely them I thought brilliant absolutely brilliant and I've tried them in demo

brilliant and I've tried them in demo brilliant and I've tried them in demo mode and there they just don't work um

mode and there they just don't work um mode and there they just don't work um so I sort of looking forward to seeing

so I sort of looking forward to seeing so I sort of looking forward to seeing the the completed games um and and you

the the completed games um and and you the the completed games um and and you know reviewing them and it's really

know reviewing them and it's really know reviewing them and it's really sad there such a brilliant idea I think

sad there such a brilliant idea I think sad there such a brilliant idea I think doesn't actually translate so well when

doesn't actually translate so well when doesn't actually translate so well when you actually start playing it um but

you actually start playing it um but you actually start playing it um but we'll see you know i' be wrong lots of

we'll see you know i' be wrong lots of we'll see you know i' be wrong lots of times so I might be wrong about these

times so I might be wrong about these times so I might be wrong about these ones so we we wait and see so we sort of

ones so we we wait and see so we sort of ones so we we wait and see so we sort of touched upon it a little bit but what do

touched upon it a little bit but what do touched upon it a little bit but what do you think it needs to change in igaming

you think it needs to change in igaming you think it needs to change in igaming I mean we kind of zeroed in on one

I mean we kind of zeroed in on one I mean we kind of zeroed in on one aspect of live dealer and I think you aspect of live dealer and I think you aspect of live dealer and I think you touched upon like what Innovations are

touched upon like what Innovations are touched upon like what Innovations are we having uh you know you got one

we having uh you know you got one we having uh you know you got one example of a company that's uh pushing

example of a company that's uh pushing example of a company that's uh pushing things forward but there's always talk

things forward but there's always talk things forward but there's always talk in our industry as a whole that

in our industry as a whole that in our industry as a whole that everyone's just kind of copying each everyone's just kind of copying each everyone's just kind of copying each other and it's like what's new and other and it's like what's new and other and it's like what's new and exciting so want to get your take on it

exciting so want to get your take on it exciting so want to get your take on it cool idea um I don't know I've got a VI

um new Innovations only come out you um new Innovations only come out you know gamechanging Innovations only come

know gamechanging Innovations only come know gamechanging Innovations only come out once it be five 10 years yeah in

out once it be five 10 years yeah in out once it be five 10 years yeah in slots I don't know much about slots but

slots I don't know much about slots but slots I don't know much about slots but in the last big innovation in slots I

in the last big innovation in slots I in the last big innovation in slots I can think of was megaways probably the

can think of was megaways probably the can think of was megaways probably the new way of the the slots tumbling and

new way of the the slots tumbling and new way of the the slots tumbling and all that sort of stuff you know the big all that sort of stuff you know the big all that sort of stuff you know the big time gaming stuff that was a a bit of a

time gaming stuff that was a a bit of a time gaming stuff that was a a bit of a game changer when they first first came

game changer when they first first came game changer when they first first came out everyone's got them now but

out everyone's got them now but out everyone's got them now but um yeah Evo with their multipliers um

um yeah Evo with their multipliers um um yeah Evo with their multipliers um with their first game show as well they

with their first game show as well they with their first game show as well they were you know pivotal pivotal moments

were you know pivotal pivotal moments were you know pivotal pivotal moments What's the next thing I I don't know

What's the next thing I I don't know What's the next thing I I don't know certainly on the the casino side I just

certainly on the the casino side I just certainly on the the casino side I just I just don't know you know if I look to

I just don't know you know if I look to I just don't know you know if I look to again wandering around the casinos in

again wandering around the casinos in again wandering around the casinos in Vegas there's nothing I see in

Vegas there's nothing I see in Vegas there's nothing I see in there um I think oh we haven't got that

there um I think oh we haven't got that there um I think oh we haven't got that online yeah online seem to be in advance

online yeah online seem to be in advance online yeah online seem to be in advance of what landbased is is doing um agreed

of what landbased is is doing um agreed of what landbased is is doing um agreed or they see well they seem to be good

or they see well they seem to be good or they see well they seem to be good bed Partners you know if you go to G2 in

bed Partners you know if you go to G2 in bed Partners you know if you go to G2 in Vegas and you walk around the conference

Vegas and you walk around the conference Vegas and you walk around the conference Hall there and you see all the slot

Hall there and you see all the slot Hall there and you see all the slot providers there with a you know

providers there with a you know providers there with a you know sparkling slots and you know machines

sparkling slots and you know machines sparkling slots and you know machines things we pretty much got those online

things we pretty much got those online things we pretty much got those online and have had for a while um you know so

and have had for a while um you know so and have had for a while um you know so the new games tend to be branded you

the new games tend to be branded you the new games tend to be branded you know so the latest Batman the latest

know so the latest Batman the latest know so the latest Batman the latest Marvel the latest there you know but

Marvel the latest there you know but Marvel the latest there you know but they're all pretty much the same thing

they're all pretty much the same thing they're all pretty much the same thing it's just a branding exercise more than

it's just a branding exercise more than it's just a branding exercise more than anything anything else

anything anything else anything anything else um I don't know

uh I mean I gaming itself sell you know uh I mean I gaming itself sell you know if you take apart you know the role of

if you take apart you know the role of if you take apart you know the role of Affiliates I think you know

Affiliates I think you know Affiliates I think you know I know you've got some questions about

I know you've got some questions about I know you've got some questions about about that so we might might touch on about that so we might might touch on about that so we might might touch on that in a minute but it's difficult to

that in a minute but it's difficult to that in a minute but it's difficult to look into a glass ball from a player

look into a glass ball from a player look into a glass ball from a player perspective because that's where I am perspective because that's where I am perspective because that's where I am I'm sitting right at the end of that end

I'm sitting right at the end of that end I'm sitting right at the end of that end of the tunnel I'm not in amongst it with

of the tunnel I'm not in amongst it with of the tunnel I'm not in amongst it with the with the developers or the the

the with the developers or the the the with the developers or the the forward thinkers thinking about what you

forward thinkers thinking about what you forward thinkers thinking about what you can do I'm reacting to what what's

can do I'm reacting to what what's can do I'm reacting to what what's already being being put out so it sounds

already being being put out so it sounds already being being put out so it sounds like you're kind of halfway there I mean

like you're kind of halfway there I mean like you're kind of halfway there I mean like if you are a consultant then you

like if you are a consultant then you like if you are a consultant then you know these other game providers are

know these other game providers are know these other game providers are saying hey we want to get your take on

saying hey we want to get your take on saying hey we want to get your take on it I mean you know I think one thing

it I mean you know I think one thing it I mean you know I think one thing you're doing well is basically you're you're doing well is basically you're you're doing well is basically you're saying well I need to test and try these

saying well I need to test and try these saying well I need to test and try these games and if you don't test them it's

games and if you don't test them it's games and if you don't test them it's kind of like you're just like everyone kind of like you're just like everyone kind of like you're just like everyone else which has been been affiliate

else which has been been affiliate else which has been been affiliate marketing I gaming for a long time it's

marketing I gaming for a long time it's marketing I gaming for a long time it's like get content writers that write

like get content writers that write like get content writers that write about the games they they're basically

about the games they they're basically about the games they they're basically looking at other reviews of the games

looking at other reviews of the games looking at other reviews of the games they're not even trying them out um I

they're not even trying them out um I they're not even trying them out um I think that is changing and I think

think that is changing and I think think that is changing and I think there's always been a demand for players

there's always been a demand for players there's always been a demand for players to gravitate towards you know what they

to gravitate towards you know what they to gravitate towards you know what they want which is like who are the experts

want which is like who are the experts want which is like who are the experts and Authority in the space so I think

and Authority in the space so I think and Authority in the space so I think you're I think you're already building

you're I think you're already building you're I think you're already building up that road map and it's a you know it

up that road map and it's a you know it up that road map and it's a you know it should be the insights or the main

should be the insights or the main should be the insights or the main takeaway that other feels kind of go how

takeaway that other feels kind of go how takeaway that other feels kind of go how am I going to pick a e year what am I am I going to pick a e year what am I am I going to pick a e year what am I going to do you know how do I become the

going to do you know how do I become the going to do you know how do I become the best at this and you know from your side

best at this and you know from your side best at this and you know from your side it might look easy but I think for other

it might look easy but I think for other it might look easy but I think for other people it's like are you willing to do people it's like are you willing to do people it's like are you willing to do this work the answer is no it's like I'd

this work the answer is no it's like I'd this work the answer is no it's like I'd say don't even get say don't even get say don't even get started yeah well even within sort of

started yeah well even within sort of started yeah well even within sort of live there's niches within the leich you

live there's niches within the leich you live there's niches within the leich you know you can go as deep as as you like

know you can go as deep as as you like know you can go as deep as as you like um you know I've tried to

um you know I've tried to um you know I've tried to do stuff with a fairly broad broad bash

do stuff with a fairly broad broad bash do stuff with a fairly broad broad bash brush and you know I admit you know I'm brush and you know I admit you know I'm brush and you know I admit you know I'm not an expert on a lot of these games

not an expert on a lot of these games not an expert on a lot of these games you know I learn how to play them um try

you know I learn how to play them um try you know I learn how to play them um try and work out whether I like it I try and

and work out whether I like it I try and and work out whether I like it I try and work out whether other people will like work out whether other people will like work out whether other people will like it I try and work out how you can play

it I try and work out how you can play it I try and work out how you can play them so you get a decent amount of

them so you get a decent amount of them so you get a decent amount of playtime um you know and I do my

playtime um you know and I do my playtime um you know and I do my research and you know I have a look research and you know I have a look research and you know I have a look around and because I'm the that content

around and because I'm the that content around and because I'm the that content doesn't exist anywhere I've got to sort doesn't exist anywhere I've got to sort doesn't exist anywhere I've got to sort of work it out um I'm not copying anyone

of work it out um I'm not copying anyone of work it out um I'm not copying anyone else um in fact you know I don't look at

else um in fact you know I don't look at else um in fact you know I don't look at competitor sites I don't look at you

competitor sites I don't look at you competitor sites I don't look at you know people say to me well you need to know people say to me well you need to know people say to me well you need to look at what your competitors doing no I

look at what your competitors doing no I look at what your competitors doing no I don't actually because then I end up

don't actually because then I end up don't actually because then I end up just copying what they're doing and you

just copying what they're doing and you just copying what they're doing and you know that may or may not work um you

know that may or may not work um you know that may or may not work um you know I'd rather do my own thing um so i'

know I'd rather do my own thing um so i' know I'd rather do my own thing um so i' say the competitors it's only useful if

say the competitors it's only useful if say the competitors it's only useful if they're bringing something cool to the they're bringing something cool to the they're bringing something cool to the table if they are then you want to learn

table if they are then you want to learn table if they are then you want to learn about it like what do what do they have about it like what do what do they have about it like what do what do they have as an edge in knowledge or information

as an edge in knowledge or information as an edge in knowledge or information that I don't have but when they don't

that I don't have but when they don't that I don't have but when they don't have that it's probably the opposite

have that it's probably the opposite have that it's probably the opposite happening for you I think people are happening for you I think people are happening for you I think people are probably looking at your site going oh

probably looking at your site going oh probably looking at your site going oh we're rewriting this because I actually

we're rewriting this because I actually we're rewriting this because I actually have that happening to me it's like I

have that happening to me it's like I have that happening to me it's like I write content in affiliate marketing and

write content in affiliate marketing and write content in affiliate marketing and I'm like wait a minute that idea I just

I'm like wait a minute that idea I just I'm like wait a minute that idea I just wrote about is now appearing on other

wrote about is now appearing on other wrote about is now appearing on other people's blogs kind of repurpose I'm

people's blogs kind of repurpose I'm people's blogs kind of repurpose I'm like thanks you know next time please

like thanks you know next time please like thanks you know next time please link link link back yeah but you know it's you know

back yeah but you know it's you know back yeah but you know it's you know it's annoying when it happens but it's it's annoying when it happens but it's it's annoying when it happens but it's flattering when it happens because you flattering when it happens because you flattering when it happens because you know that you you've got to step in know that you you've got to step in know that you you've got to step in front you know and people you're right

front you know and people you're right front you know and people you're right people do copy you you know um it's a

people do copy you you know um it's a people do copy you you know um it's a compliment I I'm actually think of my

compliment I I'm actually think of my compliment I I'm actually think of my competitors as being and it's SEO that

competitors as being and it's SEO that competitors as being and it's SEO that tell me about competitors nobody else so

tell me about competitors nobody else so tell me about competitors nobody else so I naturally think my competitors are

I naturally think my competitors are I naturally think my competitors are other Live casino sites other Affiliates

other Live casino sites other Affiliates other Live casino sites other Affiliates are talking about Live casino but it's

are talking about Live casino but it's are talking about Live casino but it's not from SEO point of view it's

not from SEO point of view it's not from SEO point of view it's gambling.com and casinos.com and you

gambling.com and casinos.com and you gambling.com and casinos.com and you know all the huge huge Affiliates

know all the huge huge Affiliates know all the huge huge Affiliates they're my competitors well actually I'm

they're my competitors well actually I'm they're my competitors well actually I'm not competing with them at all um

not competing with them at all um not competing with them at all um because my content is reaching a

because my content is reaching a because my content is reaching a different audience from the ones that different audience from the ones that different audience from the ones that they're going after um you know and

they're going after um you know and they're going after um you know and where I try and compete on a toe-to-toe

where I try and compete on a toe-to-toe where I try and compete on a toe-to-toe basis with them I don't come off I don't

basis with them I don't come off I don't basis with them I don't come off I don't fair that well or doing some some things

fair that well or doing some some things fair that well or doing some some things but not in others because of the power

but not in others because of the power but not in others because of the power that they've got behind them and the that they've got behind them and the that they've got behind them and the size of their networks and sites and

size of their networks and sites and size of their networks and sites and things so I don't even bother trying

things so I don't even bother trying things so I don't even bother trying because that would send me down the

because that would send me down the because that would send me down the wrong path I was to listen to the SEO I

wrong path I was to listen to the SEO I wrong path I was to listen to the SEO I would go hell B for trying to compete

would go hell B for trying to compete would go hell B for trying to compete with the Lamborghinis and the Ferraris

with the Lamborghinis and the Ferraris with the Lamborghinis and the Ferraris of the world when I'm a mini you know I

of the world when I'm a mini you know I of the world when I'm a mini you know I want to beeting repeating competing with

want to beeting repeating competing with want to beeting repeating competing with other other other minis um yeah because I stand a better

minis um yeah because I stand a better minis um yeah because I stand a better chance there but then at the same time I

chance there but then at the same time I chance there but then at the same time I think you're still owning a space that

think you're still owning a space that think you're still owning a space that they can't touch so yeah yeah yeah yeah

they can't touch so yeah yeah yeah yeah they can't touch so yeah yeah yeah yeah and from an acquisition point of view and from an acquisition point of view and from an acquisition point of view that's always going to be of interest that's always going to be of interest that's always going to be of interest going okay if we can't do this well it's

going okay if we can't do this well it's going okay if we can't do this well it's uh how do we get this part of the space

uh how do we get this part of the space uh how do we get this part of the space that is kind of like off limits for them

that is kind of like off limits for them that is kind of like off limits for them yeah and that's pretty that you know and yeah and that's pretty that you know and yeah and that's pretty that you know and I yeah I hope my site does go to an

I yeah I hope my site does go to an I yeah I hope my site does go to an affiliate um you know a larger affiliate

affiliate um you know a larger affiliate affiliate um you know a larger affiliate because you know it

because you know it because you know it deserves greater visibility um yeah

deserves greater visibility um yeah deserves greater visibility um yeah that's my own you know that's my opinion

that's my own you know that's my opinion that's my own you know that's my opinion now just look at the

now just look at the now just look at the numbers well uh rounding up uh this

numbers well uh rounding up uh this numbers well uh rounding up uh this discussion I mean I know you've got a discussion I mean I know you've got a discussion I mean I know you've got a background as a business analyst and I

background as a business analyst and I background as a business analyst and I know you're product Focus first but um

know you're product Focus first but um know you're product Focus first but um there's data a lot behind your side um

there's data a lot behind your side um there's data a lot behind your side um in your business so I want to ask what

in your business so I want to ask what in your business so I want to ask what do you think of the future of affiliate do you think of the future of affiliate do you think of the future of affiliate marketing is as it intersects with

marketing is as it intersects with marketing is as it intersects with business

business business intelligence uh you know what when I

intelligence uh you know what when I intelligence uh you know what when I first started my site I was creating

first started my site I was creating first started my site I was creating databases I was logging every game every

databases I was logging every game every databases I was logging every game every [Music] [Music] [Music] um every minimum and maximum bet

um every minimum and maximum bet um every minimum and maximum bet every side bet every game had and all

every side bet every game had and all every side bet every game had and all that sort of things so I built a huge that sort of things so I built a huge that sort of things so I built a huge database of all the games every provider

database of all the games every provider database of all the games every provider had and then what games every Casino had

had and then what games every Casino had had and then what games every Casino had because at that time uh live games

because at that time uh live games because at that time uh live games weren't everywhere so if you were

weren't everywhere so if you were weren't everywhere so if you were looking for blackjack with a specific of

looking for blackjack with a specific of looking for blackjack with a specific of rules it's quite difficult to find it so

rules it's quite difficult to find it so rules it's quite difficult to find it so I wanted to hold all that data so I

I wanted to hold all that data so I I wanted to hold all that data so I could get the player to the right place

could get the player to the right place could get the player to the right place the difficulty I had was once I

the difficulty I had was once I the difficulty I had was once I collected all the data was being able to

collected all the data was being able to collected all the data was being able to create an interface at the front of it

create an interface at the front of it create an interface at the front of it that people could that people could that people could query to find the information they

query to find the information they query to find the information they wanted um so what I ended up doing was

wanted um so what I ended up doing was wanted um so what I ended up doing was using that data and then just finding a

using that data and then just finding a using that data and then just finding a way to be able to publish it on the site

way to be able to publish it on the site way to be able to publish it on the site and let people just manually look and let people just manually look and let people just manually look through it I couldn't actually make the

through it I couldn't actually make the through it I couldn't actually make the connect I couldn't create that bit of

connect I couldn't create that bit of connect I couldn't create that bit of code that would um

code that would um code that would um that would have done it I could do it that would have done it I could do it that would have done it I could do it now because I could just type my now because I could just type my now because I could just type my requirements into check GPT and it would

requirements into check GPT and it would requirements into check GPT and it would just do it all for me um it works yeah

just do it all for me um it works yeah just do it all for me um it works yeah pretty much I could get a working pretty much I could get a working pretty much I could get a working prototype anyway um using the data sets

prototype anyway um using the data sets prototype anyway um using the data sets I done so it's something I may look back

I done so it's something I may look back I done so it's something I may look back at but so I think data actually is

at but so I think data actually is at but so I think data actually is hugely important um if you can uh find

hugely important um if you can uh find hugely important um if you can uh find out a way a way to use it you got to

out a way a way to use it you got to out a way a way to use it you got to have the data and then you find out what

have the data and then you find out what have the data and then you find out what do I want to use that data for and how

do I want to use that data for and how do I want to use that data for and how can I monetize it so I've got all sorts

can I monetize it so I've got all sorts can I monetize it so I've got all sorts of ideas in my head all sorts of data

of ideas in my head all sorts of data of ideas in my head all sorts of data that I know if I collected that I could

that I know if I collected that I could that I know if I collected that I could monetize it like that it create a it

monetize it like that it create a it monetize it like that it create a it create a I would need a a real Tech and

create a I would need a a real Tech and create a I would need a a real Tech and a programmer to do it but there are some

a programmer to do it but there are some a programmer to do it but there are some knowing what player habits are knowing

knowing what player habits are knowing knowing what player habits are knowing Lots what sort of information they look

Lots what sort of information they look Lots what sort of information they look for and only a player would know this I

for and only a player would know this I for and only a player would know this I know what sort of site would absolutely

know what sort of site would absolutely know what sort of site would absolutely fly with um with with players for some

fly with um with with players for some fly with um with with players for some of the data that I think you could

of the data that I think you could of the data that I think you could collect really good example of this is

collect really good example of this is collect really good example of this is traxo so if you've ever seen traxo they

traxo so if you've ever seen traxo they traxo so if you've ever seen traxo they were the first site to start scraping

were the first site to start scraping were the first site to start scraping data of all the results or crazy time

data of all the results or crazy time data of all the results or crazy time and the uh some of the other game shows

and the uh some of the other game shows and the uh some of the other game shows and players just love data about past

and players just love data about past and players just love data about past results so it helps them form an appeal

results so it helps them form an appeal results so it helps them form an appeal of how to bet in the future so they want

of how to bet in the future so they want of how to bet in the future so they want to know when this number last came in so

to know when this number last came in so to know when this number last came in so they can bet on that in the future and

they can bet on that in the future and they can bet on that in the future and make some adjustments so the guys there

make some adjustments so the guys there make some adjustments so the guys there have done a fantastic job you know I ran

have done a fantastic job you know I ran have done a fantastic job you know I ran into them years ago when they first

into them years ago when they first into them years ago when they first started and you know we did some stuff

started and you know we did some stuff started and you know we did some stuff together so sort of known them but

together so sort of known them but together so sort of known them but they've been very successful driving

they've been very successful driving they've been very successful driving it's a data driven site that's being

it's a data driven site that's being it's a data driven site that's being become a very affiliate a very good

become a very affiliate a very good become a very affiliate a very good affiliate site um so I think data will

affiliate site um so I think data will affiliate site um so I think data will become even more important because it

become even more important because it become even more important because it helps differentiate from the Dr that's

helps differentiate from the Dr that's helps differentiate from the Dr that's out there all the templated sites to

out there all the templated sites to out there all the templated sites to reminding something specific that people

reminding something specific that people reminding something specific that people want and even me as an affiliate you

want and even me as an affiliate you want and even me as an affiliate you know I if I had more time having more

know I if I had more time having more know I if I had more time having more data just data just data just about performance of my website where my

about performance of my website where my about performance of my website where my clicks come from where my ftds come from

clicks come from where my ftds come from clicks come from where my ftds come from um would be really helpful and if I'd

um would be really helpful and if I'd um would be really helpful and if I'd set up my links differently I would have

set up my links differently I would have set up my links differently I would have that information now but go back 11

that information now but go back 11 that information now but go back 11 years when I didn't know what the hell I

years when I didn't know what the hell I years when I didn't know what the hell I was doing I just did stuff to try and

was doing I just did stuff to try and was doing I just did stuff to try and make things as simple as possible for me

make things as simple as possible for me make things as simple as possible for me um so I've used the same link for one

um so I've used the same link for one um so I've used the same link for one casino right across my site so that help

casino right across my site so that help casino right across my site so that help me knowing what page they click that on

me knowing what page they click that on me knowing what page they click that on and you know how's that ended up in the

and you know how's that ended up in the and you know how's that ended up in the affiliate program and you know how did I

affiliate program and you know how did I affiliate program and you know how did I convert them so that would have helped

convert them so that would have helped convert them so that would have helped me inform me on the content what I need

me inform me on the content what I need me inform me on the content what I need to change what I need to improve what

to change what I need to improve what to change what I need to improve what are my really good money pages and I've

are my really good money pages and I've are my really good money pages and I've used things like events and Google

used things like events and Google used things like events and Google analytics I got someone to help me put

analytics I got someone to help me put analytics I got someone to help me put all that together quite frankly it's a

all that together quite frankly it's a all that together quite frankly it's a bloody nightmare um it's not easy to

bloody nightmare um it's not easy to bloody nightmare um it's not easy to navigate especially when you don't

navigate especially when you don't navigate especially when you don't really want to navigate it don't make it

really want to navigate it don't make it really want to navigate it don't make it easy for you to understand what's going

easy for you to understand what's going easy for you to understand what's going on I have got a list of obviously all my

on I have got a list of obviously all my on I have got a list of obviously all my money pages and I know what's going on

money pages and I know what's going on money pages and I know what's going on there so it does help me to some

there so it does help me to some there so it does help me to some respects that it doesn't get me to where

respects that it doesn't get me to where respects that it doesn't get me to where I really need to be to be able to make

I really need to be to be able to make I really need to be to be able to make the changes that would really really

the changes that would really really the changes that would really really help me um so I'm losing traffic all

help me um so I'm losing traffic all help me um so I'm losing traffic all over the place I'm absolutely certain uh

over the place I'm absolutely certain uh over the place I'm absolutely certain uh and just someone with a Keen Keen Eye

and just someone with a Keen Keen Eye and just someone with a Keen Keen Eye and a bit of data behind them could sort

and a bit of data behind them could sort and a bit of data behind them could sort out you know could improve the

out you know could improve the out you know could improve the monetization of my site

monetization of my site monetization of my site dramatically yeah and and I think what

dramatically yeah and and I think what dramatically yeah and and I think what the takeaway to answer that would be you

the takeaway to answer that would be you the takeaway to answer that would be you know I think these tools they do exist

know I think these tools they do exist know I think these tools they do exist but they also require a lot of time no

but they also require a lot of time no but they also require a lot of time no different than SEO it's like you can do

different than SEO it's like you can do different than SEO it's like you can do the SEO yourself but then you could

the SEO yourself but then you could the SEO yourself but then you could really become a full-time SEO and not do

really become a full-time SEO and not do really become a full-time SEO and not do your other full-time work building your

your other full-time work building your your other full-time work building your site I think uh that will be the future

site I think uh that will be the future site I think uh that will be the future of these tools and affiliate marketing

of these tools and affiliate marketing of these tools and affiliate marketing is the the more done for you service

is the the more done for you service is the the more done for you service like I know it can be technical to set

like I know it can be technical to set like I know it can be technical to set it up but no one wants to do this

it up but no one wants to do this it up but no one wants to do this because they'd rather spend time doing

because they'd rather spend time doing because they'd rather spend time doing what they're good at which is product

what they're good at which is product what they're good at which is product yeah awesome Neil uh thank you so much

yeah awesome Neil uh thank you so much yeah awesome Neil uh thank you so much for doing this I gained a a better

for doing this I gained a a better for doing this I gained a a better insight and appreciation for not only

insight and appreciation for not only insight and appreciation for not only what you do but I mean I've been what you do but I mean I've been what you do but I mean I've been studying product marketing for the last

studying product marketing for the last studying product marketing for the last two years and um I know what you're

two years and um I know what you're two years and um I know what you're doing is the right thing and I'm really doing is the right thing and I'm really doing is the right thing and I'm really happy to see that uh the last Google

happy to see that uh the last Google happy to see that uh the last Google updates put you in the uptic so happy to

updates put you in the uptic so happy to updates put you in the uptic so happy to Showcase that to some of my audience

Showcase that to some of my audience Showcase that to some of my audience just want to pass it back to you how

just want to pass it back to you how just want to pass it back to you how people can get a hold of you

people can get a hold of you people can get a hold of you uh so there's the ask me on uh my

uh so there's the ask me on uh my uh so there's the ask me on uh my website you just click on that put your

website you just click on that put your website you just click on that put your name in and just send a message and it

name in and just send a message and it name in and just send a message and it comes straight through to my email my

comes straight through to my email my comes straight through to my email my email is Neil livecasino capa.com you

email is Neil livecasino capa.com you email is Neil livecasino capa.com you can find me on LinkedIn um again you can

can find me on LinkedIn um again you can can find me on LinkedIn um again you can message me through that we'll connect

message me through that we'll connect message me through that we'll connect through through that that's prob the the

through through that that's prob the the through through that that's prob the the V light I do use Facebook and I use

V light I do use Facebook and I use V light I do use Facebook and I use Twitter um but not so much really to

Twitter um but not so much really to Twitter um but not so much really to communicate with with uh anyone it's

communicate with with uh anyone it's communicate with with uh anyone it's more just to Showcase what content is on

more just to Showcase what content is on more just to Showcase what content is on my side so uh yeah either direct email

my side so uh yeah either direct email my side so uh yeah either direct email go through Linkedin are probably the

go through Linkedin are probably the go through Linkedin are probably the best best ways to get me will include

best best ways to get me will include best best ways to get me will include that in the show notes Neil thank you so

that in the show notes Neil thank you so that in the show notes Neil thank you so much for doing this cheers thanks very

much for doing this cheers thanks very much for doing this cheers thanks very much

John thank you for tuning in to the John thank you for tuning in to the affiliate bi podcast I'd like to take

affiliate bi podcast I'd like to take affiliate bi podcast I'd like to take this time to ask for a small favor to

this time to ask for a small favor to this time to ask for a small favor to leave a rating and review wherever you

leave a rating and review wherever you leave a rating and review wherever you listen to your podcast that helps us

listen to your podcast that helps us listen to your podcast that helps us expand our reach to rank higher in

expand our reach to rank higher in expand our reach to rank higher in podcast Direct podcast Direct podcast Direct and reach more listeners