Revenue optimization for iGaming operators

Welcome to the AffiliateBI podcast. Welcome to the AffiliateBI podcast. Today is going to be a very short uh

Today is going to be a very short uh Today is going to be a very short uh recording as I'm uh reporting from the I

recording as I'm uh reporting from the I recording as I'm uh reporting from the I Gaming Club uh by AFP Papa in Malaga

Gaming Club uh by AFP Papa in Malaga Gaming Club uh by AFP Papa in Malaga which is uh been an amazing event and

which is uh been an amazing event and which is uh been an amazing event and amazing day one. Uh I want to talk about

amazing day one. Uh I want to talk about amazing day one. Uh I want to talk about something where you know I have a

something where you know I have a something where you know I have a conversations with companies like Golden

conversations with companies like Golden conversations with companies like Golden Whale and they talk about how they have Whale and they talk about how they have Whale and they talk about how they have long buyer journeys of getting operators

long buyer journeys of getting operators long buyer journeys of getting operators to uh think about using their software

to uh think about using their software to uh think about using their software and we sometimes get the same thing as a

and we sometimes get the same thing as a and we sometimes get the same thing as a B2B company and just got to watch

B2B company and just got to watch B2B company and just got to watch crossing the street and yeah maybe it's

crossing the street and yeah maybe it's crossing the street and yeah maybe it's frustrating but I think there's like a

frustrating but I think there's like a frustrating but I think there's like a weird disconnect in both the affiliate

weird disconnect in both the affiliate weird disconnect in both the affiliate side and the operator side where we have

side and the operator side where we have side and the operator side where we have these long buyer journeys and people

these long buyer journeys and people these long buyer journeys and people take a long time to know what we do and

take a long time to know what we do and take a long time to know what we do and trust what we do and I think on the

trust what we do and I think on the trust what we do and I think on the operator side we actually have a major

operator side we actually have a major operator side we actually have a major maybe it's a problem but it's also an

maybe it's a problem but it's also an maybe it's a problem but it's also an opportunity like how do we get operators

opportunity like how do we get operators opportunity like how do we get operators to know about the different software and

to know about the different software and to know about the different software and companies and agencies that can you know

companies and agencies that can you know companies and agencies that can you know improve revenue for operators which

improve revenue for operators which improve revenue for operators which benefits affiliates. So just think about

benefits affiliates. So just think about benefits affiliates. So just think about it this way. I mean do you not want to

it this way. I mean do you not want to it this way. I mean do you not want to know which operator are using really

know which operator are using really know which operator are using really good CRM platforms that actually have a

good CRM platforms that actually have a good CRM platforms that actually have a VIP program that have actually you know

VIP program that have actually you know VIP program that have actually you know gone to companies like Warrior Lab and

gone to companies like Warrior Lab and gone to companies like Warrior Lab and said hey we need help with VIP or

said hey we need help with VIP or said hey we need help with VIP or they're using CRM like FastTrack or

they're using CRM like FastTrack or they're using CRM like FastTrack or Optimove or they're using uh bonus abuse

Optimove or they're using uh bonus abuse Optimove or they're using uh bonus abuse uh tools or like uh service providers

uh tools or like uh service providers uh tools or like uh service providers like Greco. Um and then of course um

like Greco. Um and then of course um like Greco. Um and then of course um understanding their data with companies understanding their data with companies understanding their data with companies like uh Golden Whale, FieldStream, uh

like uh Golden Whale, FieldStream, uh like uh Golden Whale, FieldStream, uh Humble and things like that. So I think

Humble and things like that. So I think Humble and things like that. So I think if um affiliates knew that these things

if um affiliates knew that these things if um affiliates knew that these things benefited their bottom line, affiliates

benefited their bottom line, affiliates benefited their bottom line, affiliates have an um they don't understand what

have an um they don't understand what have an um they don't understand what happens when we send users to uh the

happens when we send users to uh the happens when we send users to uh the operator. We kind of just trust that

operator. We kind of just trust that operator. We kind of just trust that they they do the retention part. But I

they they do the retention part. But I they they do the retention part. But I think it's up to affiliates now to be

think it's up to affiliates now to be think it's up to affiliates now to be part of like just explaining, you know,

part of like just explaining, you know, part of like just explaining, you know, how it's important to make sure that

how it's important to make sure that how it's important to make sure that we've got, you know, player values that

we've got, you know, player values that we've got, you know, player values that get pushed through and yeah, maybe we

get pushed through and yeah, maybe we get pushed through and yeah, maybe we can actually make choices of going,

can actually make choices of going, can actually make choices of going, okay, we're going to send more traffic okay, we're going to send more traffic okay, we're going to send more traffic to these brands because they are

to these brands because they are to these brands because they are investing back into their ecosystem and

investing back into their ecosystem and investing back into their ecosystem and we want to make sure that um, you know,

we want to make sure that um, you know, we want to make sure that um, you know, the player values are going to be the player values are going to be the player values are going to be maximized. So, that's all I'm going to

maximized. So, that's all I'm going to maximized. So, that's all I'm going to say for today. Um, I hope to see more

say for today. Um, I hope to see more say for today. Um, I hope to see more changes where these companies get a

changes where these companies get a changes where these companies get a bigger spotlight. um and their buyer

bigger spotlight. um and their buyer bigger spotlight. um and their buyer journeys are shorter. And us as

journeys are shorter. And us as journeys are shorter. And us as affiliates, we get to see better

affiliates, we get to see better affiliates, we get to see better optimization.