Poker, People, and Pageviews: Navigating SEO Turbulence with Robbie Strazynski

[Music] [Music] I'm John Wright and you're listening to

I'm John Wright and you're listening to I'm John Wright and you're listening to AffiliateBI, the business intelligence

AffiliateBI, the business intelligence AffiliateBI, the business intelligence and affiliate marketing podcast brought

and affiliate marketing podcast brought and affiliate marketing podcast brought to you by to you by to you by Snapchat. Welcome to the AffiliateBI

Snapchat. Welcome to the AffiliateBI Snapchat. Welcome to the AffiliateBI podcast. Today we're chatting with podcast. Today we're chatting with podcast. Today we're chatting with Robbie Strasinski, who's the founder of

Robbie Strasinski, who's the founder of Robbie Strasinski, who's the founder of cardplayer cardplayer cardplayer lifestyle.com. And today we're going to

lifestyle.com. And today we're going to lifestyle.com. And today we're going to do a different type of episode. We're

do a different type of episode. We're do a different type of episode. We're going to talk about what Google's been

going to talk about what Google's been going to talk about what Google's been doing to Robbie's site the last little

doing to Robbie's site the last little doing to Robbie's site the last little while. It's one of many sites that have

while. It's one of many sites that have while. It's one of many sites that have struggled a bit and we want to I want to

struggled a bit and we want to I want to struggled a bit and we want to I want to share some insights of what I've learned

share some insights of what I've learned share some insights of what I've learned in the last two years of talking with a

in the last two years of talking with a in the last two years of talking with a lot of affiliate marketing experts, SEO

lot of affiliate marketing experts, SEO lot of affiliate marketing experts, SEO pros and we wanted to see what can we do

pros and we wanted to see what can we do pros and we wanted to see what can we do to get not Robbie site just back in

to get not Robbie site just back in to get not Robbie site just back in where it belongs but let's al also take

where it belongs but let's al also take where it belongs but let's al also take it to the next level because I actually

it to the next level because I actually it to the next level because I actually believe that the new world of affiliate

believe that the new world of affiliate believe that the new world of affiliate marketing is you're not just going to

marketing is you're not just going to marketing is you're not just going to stay at the same level. You're either stay at the same level. You're either stay at the same level. You're either going a level down or a level up. So we

going a level down or a level up. So we going a level down or a level up. So we are going to do a level up. Robbie,

are going to do a level up. Robbie, are going to do a level up. Robbie, welcome to the show. Thanks, Josh. Good

welcome to the show. Thanks, Josh. Good welcome to the show. Thanks, Josh. Good to see you. Always good to chat with

to see you. Always good to chat with to see you. Always good to chat with you. We've known each other for a good

you. We've known each other for a good you. We've known each other for a good many years, and I appreciate you

many years, and I appreciate you many years, and I appreciate you inviting me on the show. Thank you.

inviting me on the show. Thank you. inviting me on the show. Thank you. Yeah. So, we don't have an agenda, so

Yeah. So, we don't have an agenda, so Yeah. So, we don't have an agenda, so you can ask anything you want other than

you can ask anything you want other than you can ask anything you want other than what is business intelligence.

what is business intelligence. what is business intelligence. It's a good question for me. Basically,

It's a good question for me. Basically, It's a good question for me. Basically, I my answer to that was like they're

I my answer to that was like they're I my answer to that was like they're just using data to make smarter just using data to make smarter just using data to make smarter decisions. Um, so I've actually wrote

decisions. Um, so I've actually wrote decisions. Um, so I've actually wrote down a note here of ideas that I collect

down a note here of ideas that I collect down a note here of ideas that I collect and this one's recent. So, I interviewed

and this one's recent. So, I interviewed and this one's recent. So, I interviewed a guy named Louie Grenier who wrote the

a guy named Louie Grenier who wrote the a guy named Louie Grenier who wrote the book Stand the F Out somewhere around

book Stand the F Out somewhere around book Stand the F Out somewhere around here and it's a brilliant marketing

here and it's a brilliant marketing here and it's a brilliant marketing book. And when I was recording him, I

book. And when I was recording him, I book. And when I was recording him, I started asking him lots of questions started asking him lots of questions started asking him lots of questions like, "What do you think affiliate sites

like, "What do you think affiliate sites like, "What do you think affiliate sites should do?" And one of the things that

should do?" And one of the things that should do?" And one of the things that stood out was he's, you know what, a lot

stood out was he's, you know what, a lot stood out was he's, you know what, a lot of people don't survey their users. And

of people don't survey their users. And of people don't survey their users. And when you think about an affiliate site,

when you think about an affiliate site, when you think about an affiliate site, I try to do that a little bit with our

I try to do that a little bit with our I try to do that a little bit with our with what we do as a SAS company, but

with what we do as a SAS company, but with what we do as a SAS company, but we're not always great at that. So, I

we're not always great at that. So, I we're not always great at that. So, I think we could always do more of it. But

think we could always do more of it. But think we could always do more of it. But when I think about it from the affiliate when I think about it from the affiliate when I think about it from the affiliate perspective, like we never did that when

perspective, like we never did that when perspective, like we never did that when we ran our BTOC affiliate sites. So I

we ran our BTOC affiliate sites. So I we ran our BTOC affiliate sites. So I just wanted to pass it back to you. What

just wanted to pass it back to you. What just wanted to pass it back to you. What do you think about that idea in terms of

do you think about that idea in terms of do you think about that idea in terms of trying to understand like what it is

trying to understand like what it is trying to understand like what it is your users want? They maybe are they

your users want? They maybe are they your users want? They maybe are they asking for something they want more of? asking for something they want more of? asking for something they want more of? What do you think about this idea of

What do you think about this idea of What do you think about this idea of doing some type of survey? I think that

doing some type of survey? I think that doing some type of survey? I think that I mean my site cardplayer lifestyle.com

I mean my site cardplayer lifestyle.com I mean my site cardplayer lifestyle.com it's very specifically focused on poker

it's very specifically focused on poker it's very specifically focused on poker and within gaming. I have always thought

and within gaming. I have always thought and within gaming. I have always thought and kind of is true like by by default

and kind of is true like by by default and kind of is true like by by default it's the most humanly engaging of the

it's the most humanly engaging of the it's the most humanly engaging of the verticals in gaming. You know what I

verticals in gaming. You know what I verticals in gaming. You know what I mean? You don't have media too much

mean? You don't have media too much mean? You don't have media too much media coverage of people pulling a slot

media coverage of people pulling a slot media coverage of people pulling a slot machine lover or hitting a button.

machine lover or hitting a button. machine lover or hitting a button. Whereas poker tournaments taking place

Whereas poker tournaments taking place Whereas poker tournaments taking place all over the world. You've got

all over the world. You've got all over the world. You've got superstars who are attending these

superstars who are attending these superstars who are attending these tournaments and interviews and all that

tournaments and interviews and all that tournaments and interviews and all that kind of stuff. So there's an a lot of

kind of stuff. So there's an a lot of kind of stuff. So there's an a lot of content that almost naturally gets

content that almost naturally gets content that almost naturally gets created around poker that wouldn't have

created around poker that wouldn't have created around poker that wouldn't have to force the round peg into the square

to force the round peg into the square to force the round peg into the square hole or the square peg into the round hole or the square peg into the round hole or the square peg into the round hole for other verticals. So the fact

hole for other verticals. So the fact hole for other verticals. So the fact that that's the case lends itself to

that that's the case lends itself to that that's the case lends itself to whoever is creating that content beyond

whoever is creating that content beyond whoever is creating that content beyond doing it to tick any sort of boxes for

doing it to tick any sort of boxes for doing it to tick any sort of boxes for whatever you're aiming to do or whatever

whatever you're aiming to do or whatever whatever you're aiming to do or whatever you're passionate about. you know that

you're passionate about. you know that you're passionate about. you know that there's going to be an audience there's going to be an audience there's going to be an audience interested in that kind of stuff. So, it

interested in that kind of stuff. So, it interested in that kind of stuff. So, it behooves you to be in touch with that

behooves you to be in touch with that behooves you to be in touch with that audience and to make yourself accessible

audience and to make yourself accessible audience and to make yourself accessible to that audience. Thing I did many years

to that audience. Thing I did many years to that audience. Thing I did many years ago, it just again it was a natural

ago, it just again it was a natural ago, it just again it was a natural thing. It wasn't a strategic, oh, I

thing. It wasn't a strategic, oh, I thing. It wasn't a strategic, oh, I really should do that. It just it makes

really should do that. It just it makes really should do that. It just it makes sense. Got to start a newsletter. And

sense. Got to start a newsletter. And sense. Got to start a newsletter. And I've been doing it for years and years,

I've been doing it for years and years, I've been doing it for years and years, once or twice a month. Nothing too

once or twice a month. Nothing too once or twice a month. Nothing too crazy, nothing too spammy. And it's not

crazy, nothing too spammy. And it's not crazy, nothing too spammy. And it's not such a huge list, but every single

such a huge list, but every single such a huge list, but every single person has opted in and they want to

person has opted in and they want to person has opted in and they want to hear from me. They want to see what's

hear from me. They want to see what's hear from me. They want to see what's new at Card Player Lifestyle. And every

new at Card Player Lifestyle. And every new at Card Player Lifestyle. And every single it's not AI generated or

single it's not AI generated or single it's not AI generated or anything. It's always me taking the

anything. It's always me taking the anything. It's always me taking the hours, whatever it is to put that

hours, whatever it is to put that hours, whatever it is to put that newsletter together and always starting

newsletter together and always starting newsletter together and always starting out with a personal note. Not just even

out with a personal note. Not just even out with a personal note. Not just even what's going on with the site, but what's going on with the site, but what's going on with the site, but sometimes even what's going on with me

sometimes even what's going on with me sometimes even what's going on with me at home. And I think what's so great and

at home. And I think what's so great and at home. And I think what's so great and that's my part, right? I do what I can

that's my part, right? I do what I can that's my part, right? I do what I can do and inevitably I'll always get at

do and inevitably I'll always get at do and inevitably I'll always get at least a handful of responses even if

least a handful of responses even if least a handful of responses even if it's just great newsletter or sometimes

it's just great newsletter or sometimes it's just great newsletter or sometimes they have a question or something like they have a question or something like they have a question or something like that. It's the most natural conduit and

that. It's the most natural conduit and that. It's the most natural conduit and the fact is that's the push marketing

the fact is that's the push marketing the fact is that's the push marketing that you do to your tribe. No matter how

that you do to your tribe. No matter how that you do to your tribe. No matter how big, how small, those are your biggest

big, how small, those are your biggest big, how small, those are your biggest fans of your brand. Can that be

fans of your brand. Can that be fans of your brand. Can that be extrapolated to casino to sports book?

extrapolated to casino to sports book? extrapolated to casino to sports book? Possibly. I'm not an expert in it, but I

Possibly. I'm not an expert in it, but I Possibly. I'm not an expert in it, but I think that's the blueprint. Okay. So, I

think that's the blueprint. Okay. So, I think that's the blueprint. Okay. So, I just mentioned the idea about doing a

just mentioned the idea about doing a just mentioned the idea about doing a survey to try to like get to know your

survey to try to like get to know your survey to try to like get to know your users a bit better. But here's something

users a bit better. But here's something users a bit better. But here's something that I think be another idea, which is

that I think be another idea, which is that I think be another idea, which is not just that same type of survey, but a

not just that same type of survey, but a not just that same type of survey, but a different one. One that says, what is

different one. One that says, what is different one. One that says, what is the state of poker today? Because I know

the state of poker today? Because I know the state of poker today? Because I know that you know that. And uh and

that you know that. And uh and that you know that. And uh and basically, it's what are the questions basically, it's what are the questions basically, it's what are the questions we want to ask not just the pros, but

we want to ask not just the pros, but we want to ask not just the pros, but the casual player. What do they think

the casual player. What do they think the casual player. What do they think about poker? So, I think if you were to

about poker? So, I think if you were to about poker? So, I think if you were to do something like that, you might be do something like that, you might be do something like that, you might be able to, if you can get that survey into

able to, if you can get that survey into able to, if you can get that survey into the hands of a lot of legit people. If

the hands of a lot of legit people. If the hands of a lot of legit people. If you publish, the results are going to you publish, the results are going to you publish, the results are going to attract a lot of things. They're going attract a lot of things. They're going attract a lot of things. They're going to get you a lot of links. They're going to get you a lot of links. They're going to get you a lot of links. They're going to get you a lot of mentions. Sometimes

to get you a lot of mentions. Sometimes to get you a lot of mentions. Sometimes those mentions are constant of referring

those mentions are constant of referring those mentions are constant of referring like referrals where it's, oh, Robbie

like referrals where it's, oh, Robbie like referrals where it's, oh, Robbie from Card Player Lifestyle said this

from Card Player Lifestyle said this from Card Player Lifestyle said this about how many people play online versus

about how many people play online versus about how many people play online versus land-based or do they actually crypto

land-based or do they actually crypto land-based or do they actually crypto poker sites versus regulated, you know,

poker sites versus regulated, you know, poker sites versus regulated, you know, or even like other random stats. Do you

or even like other random stats. Do you or even like other random stats. Do you play card games? You know, what is the

play card games? You know, what is the play card games? You know, what is the correlation between poker players that

correlation between poker players that correlation between poker players that go outside and bet on sports and all

go outside and bet on sports and all go outside and bet on sports and all those things which to me is probably

those things which to me is probably those things which to me is probably high, but we don't know the answers,

high, but we don't know the answers, high, but we don't know the answers, right? And at least whatever my sample

right? And at least whatever my sample right? And at least whatever my sample size might be, it's legitimate data.

size might be, it's legitimate data. size might be, it's legitimate data. Even if it's you can say it's a small

Even if it's you can say it's a small Even if it's you can say it's a small sample size. These are real people who

sample size. These are real people who sample size. These are real people who are engaging with you and I got to tip

are engaging with you and I got to tip are engaging with you and I got to tip my hat. Part of why I'm nodding my head

my hat. Part of why I'm nodding my head my hat. Part of why I'm nodding my head beyond, oh, that sounds like a good

beyond, oh, that sounds like a good beyond, oh, that sounds like a good suggestion. I remember it was done at

suggestion. I remember it was done at suggestion. I remember it was done at some point by a different brand on a

some point by a different brand on a some point by a different brand on a small scale. Hat tip to poker.org. an

small scale. Hat tip to poker.org. an small scale. Hat tip to poker.org. an excellent site. Love all the people

excellent site. Love all the people excellent site. Love all the people there. I remember they sent out some

there. I remember they sent out some there. I remember they sent out some sort of a would you like to take this

sort of a would you like to take this sort of a would you like to take this questionnaire and you people are always

questionnaire and you people are always questionnaire and you people are always happy to participate in that sort of happy to participate in that sort of happy to participate in that sort of thing and you can always incentivize thing and you can always incentivize thing and you can always incentivize them with I don't know get a free dinner

them with I don't know get a free dinner them with I don't know get a free dinner somewhere or an Amazon gift card. So

somewhere or an Amazon gift card. So somewhere or an Amazon gift card. So great idea. Love it. And now it's just

great idea. Love it. And now it's just great idea. Love it. And now it's just okay what questions do I ask? What do we

okay what questions do I ask? What do we okay what questions do I ask? What do we want to know the answers to? Yeah, it

want to know the answers to? Yeah, it want to know the answers to? Yeah, it clearly would have to be different. So clearly would have to be different. So clearly would have to be different. So if they're doing that year after year

if they're doing that year after year if they're doing that year after year and they're asking the same questions,

and they're asking the same questions, and they're asking the same questions, then I think what you want to do is you

then I think what you want to do is you then I think what you want to do is you want to take that to a different level

want to take that to a different level want to take that to a different level or kind of pivot to do the same

or kind of pivot to do the same or kind of pivot to do the same questions when they already got that questions when they already got that questions when they already got that covered. That's not going to be helpful.

covered. That's not going to be helpful. covered. That's not going to be helpful. I think it was a one-off. I'm just I think it was a one-off. I'm just I think it was a one-off. I'm just thinking of the one poker example that

thinking of the one poker example that thinking of the one poker example that that I specifically remember. Yeah.

that I specifically remember. Yeah. that I specifically remember. Yeah. Yeah. And then if we want to get lazy

Yeah. And then if we want to get lazy Yeah. And then if we want to get lazy with AI, you just ask chatt what should

with AI, you just ask chatt what should with AI, you just ask chatt what should I ask? Sometimes he comes up with pretty

I ask? Sometimes he comes up with pretty I ask? Sometimes he comes up with pretty good answers, but I think the survey

good answers, but I think the survey good answers, but I think the survey could be cool because you might be able could be cool because you might be able could be cool because you might be able to get some sponsored participants from

to get some sponsored participants from to get some sponsored participants from that. Oh, how do you mean like this

that. Oh, how do you mean like this that. Oh, how do you mean like this survey is sponsored by or what do you

survey is sponsored by or what do you survey is sponsored by or what do you mean by then? The survey and the mean by then? The survey and the mean by then? The survey and the results. So, let's say you're going to

results. So, let's say you're going to results. So, let's say you're going to publish the results. It could be a blog

publish the results. It could be a blog publish the results. It could be a blog post or it could be a PDF. And it could

post or it could be a PDF. And it could post or it could be a PDF. And it could be a PDF as a page on your site where in

be a PDF as a page on your site where in be a PDF as a page on your site where in order to access the survey, you need to

order to access the survey, you need to order to access the survey, you need to fill out this form. This form is name,

fill out this form. This form is name, fill out this form. This form is name, email, phone number, and whatever else

email, phone number, and whatever else email, phone number, and whatever else you want to ask. So, if you're start

you want to ask. So, if you're start you want to ask. So, if you're start starting to build your database, we have

starting to build your database, we have starting to build your database, we have to think of your site as digital assets.

to think of your site as digital assets. to think of your site as digital assets. So the number of followers you have like

So the number of followers you have like So the number of followers you have like all these are like they're all check all these are like they're all check all these are like they're all check boxes of the digital asset collection.

boxes of the digital asset collection. boxes of the digital asset collection. So by getting this as a separate type of

So by getting this as a separate type of So by getting this as a separate type of database you're capturing a different

database you're capturing a different database you're capturing a different audience. It's not the same as someone

audience. It's not the same as someone audience. It's not the same as someone who's signing up to the newsletter and who's signing up to the newsletter and who's signing up to the newsletter and saying hey I'm here. They're like no I'm

saying hey I'm here. They're like no I'm saying hey I'm here. They're like no I'm here very specifically for this this

here very specifically for this this here very specifically for this this year insights. And then of course if a

year insights. And then of course if a year insights. And then of course if a brand like 888 or poker stores wants to

brand like 888 or poker stores wants to brand like 888 or poker stores wants to jump along, you can basically create a

jump along, you can basically create a jump along, you can basically create a sponsor spot where it's it's a mixture

sponsor spot where it's it's a mixture sponsor spot where it's it's a mixture of where's affiliate marketing in this

of where's affiliate marketing in this of where's affiliate marketing in this survey as well as where's the sponsor

survey as well as where's the sponsor survey as well as where's the sponsor part which is it's becoming a pretty

part which is it's becoming a pretty part which is it's becoming a pretty important part now of the affiliate

important part now of the affiliate important part now of the affiliate ecosystem today. Mhm. Okay, cool. Yeah,

ecosystem today. Mhm. Okay, cool. Yeah, ecosystem today. Mhm. Okay, cool. Yeah, sounds good. You know what I love that

sounds good. You know what I love that sounds good. You know what I love that this is recorded because I get to watch

this is recorded because I get to watch this is recorded because I get to watch this back and rather than just what did

this back and rather than just what did this back and rather than just what did he say? Like these are pearls of wisdom

he say? Like these are pearls of wisdom he say? Like these are pearls of wisdom that you know like a good book. It's not

that you know like a good book. It's not that you know like a good book. It's not like a Gisham page turner and you forget

like a Gisham page turner and you forget like a Gisham page turner and you forget it. You got to go over this is a guide.

it. You got to go over this is a guide. it. You got to go over this is a guide. I like it. Thank you. And if you want, I

I like it. Thank you. And if you want, I I like it. Thank you. And if you want, I can download the transcript and then you

can download the transcript and then you can download the transcript and then you can put that in touchd and you may give

can put that in touchd and you may give can put that in touchd and you may give me the whole report and you got it all.

me the whole report and you got it all. me the whole report and you got it all. Cool. Very nice. Yeah. All right. So,

Cool. Very nice. Yeah. All right. So, Cool. Very nice. Yeah. All right. So, where else should we pivot? Yeah. Do you

where else should we pivot? Yeah. Do you where else should we pivot? Yeah. Do you think there's a possibility that you think there's a possibility that you think there's a possibility that you could get any type of subscription could get any type of subscription could get any type of subscription revenue? Does that make sense? Or do you

revenue? Does that make sense? Or do you revenue? Does that make sense? Or do you think that's more subscription would be

think that's more subscription would be think that's more subscription would be more like a poker school type of thing?

more like a poker school type of thing? more like a poker school type of thing? Or what are the subscription products in

Or what are the subscription products in Or what are the subscription products in the poker space? That's interesting. One

the poker space? That's interesting. One the poker space? That's interesting. One thing I in a way I've always prided

thing I in a way I've always prided thing I in a way I've always prided myself that what is my product on my

myself that what is my product on my myself that what is my product on my site? It's my content and I've always

site? It's my content and I've always site? It's my content and I've always given that away for free. And I do think

given that away for free. And I do think given that away for free. And I do think that there is space like very specific

that there is space like very specific that there is space like very specific very niche for some content to be

very niche for some content to be very niche for some content to be firewalled by guest you got to subscribe

firewalled by guest you got to subscribe firewalled by guest you got to subscribe to it hat to poker industry pro. They're

to it hat to poker industry pro. They're to it hat to poker industry pro. They're excellent at that. And those are like

excellent at that. And those are like excellent at that. And those are like those are the numbers guys. Those are

those are the numbers guys. Those are those are the numbers guys. Those are the data guys. They're always they know

the data guys. They're always they know the data guys. They're always they know how to survey everything. They're really how to survey everything. They're really how to survey everything. They're really good. More specific to your question, I

good. More specific to your question, I good. More specific to your question, I don't know. I'd have to give that a

don't know. I'd have to give that a don't know. I'd have to give that a thought because I feel like I don't want

thought because I feel like I don't want thought because I feel like I don't want to necessarily hide anything from my

to necessarily hide anything from my to necessarily hide anything from my audience. Sometimes I'll build it up

audience. Sometimes I'll build it up audience. Sometimes I'll build it up because something's coming. Like those

because something's coming. Like those because something's coming. Like those who have opted into the newsletter, they

who have opted into the newsletter, they who have opted into the newsletter, they get a little bit more behind the scenes.

get a little bit more behind the scenes. get a little bit more behind the scenes. I don't I will clarify this also for the

I don't I will clarify this also for the I don't I will clarify this also for the audience. It's just me. It's a one-man

audience. It's just me. It's a one-man audience. It's just me. It's a one-man business. I don't have employees.

business. I don't have employees. business. I don't have employees. There's some freelancers I work with There's some freelancers I work with There's some freelancers I work with from time to time and they're great. as

from time to time and they're great. as from time to time and they're great. as one individual there's only I have a

one individual there's only I have a one individual there's only I have a certain capacity. So beyond what I'm

certain capacity. So beyond what I'm certain capacity. So beyond what I'm already doing I don't know that I have

already doing I don't know that I have already doing I don't know that I have additional capacity to create next level

additional capacity to create next level additional capacity to create next level content specifically for that audience

content specifically for that audience content specifically for that audience that would that would that would subscribe. Even if I did I'm not certain

subscribe. Even if I did I'm not certain subscribe. Even if I did I'm not certain that they'd be willing to pay for it.

that they'd be willing to pay for it. that they'd be willing to pay for it. And this may be a little bit And this may be a little bit And this may be a little bit controversial because anything that's

controversial because anything that's controversial because anything that's good enough someone will be willing to

good enough someone will be willing to good enough someone will be willing to pay for. But I do think that think a

pay for. But I do think that think a pay for. But I do think that think a couple steps back. The world at large is

couple steps back. The world at large is couple steps back. The world at large is doing a lot of this subscription stuff.

doing a lot of this subscription stuff. doing a lot of this subscription stuff. Anyone looks at their credit card bill,

Anyone looks at their credit card bill, Anyone looks at their credit card bill, you've got your Netflix and your Spotify

you've got your Netflix and your Spotify you've got your Netflix and your Spotify and all these things, there may be a

and all these things, there may be a and all these things, there may be a little bit of subscription fatigue. So

little bit of subscription fatigue. So little bit of subscription fatigue. So unless you have a super strong brand

unless you have a super strong brand unless you have a super strong brand that people in your niche are really

that people in your niche are really that people in your niche are really into and you really got your tribe of,

into and you really got your tribe of, into and you really got your tribe of, yeah, I want to know more. I want to be

yeah, I want to know more. I want to be yeah, I want to know more. I want to be the first. I want to see what he's not

the first. I want to see what he's not the first. I want to see what he's not publishing. I don't know if that's

publishing. I don't know if that's publishing. I don't know if that's necessarily the route for you. I think I

necessarily the route for you. I think I necessarily the route for you. I think I could get there like having 15 years of

could get there like having 15 years of could get there like having 15 years of website presence, people know the site,

website presence, people know the site, website presence, people know the site, people know me, the brand, etc. I don't

people know me, the brand, etc. I don't people know me, the brand, etc. I don't think I'm there at the moment, but

think I'm there at the moment, but think I'm there at the moment, but perhaps a suggestion for the future as

perhaps a suggestion for the future as perhaps a suggestion for the future as it's always just good to diversify

it's always just good to diversify it's always just good to diversify potential revenue channels. So, this is

potential revenue channels. So, this is potential revenue channels. So, this is one I've certainly never tapped yet, but

one I've certainly never tapped yet, but one I've certainly never tapped yet, but there might be an opening there within a

there might be an opening there within a there might be an opening there within a specific niche of the types of things

specific niche of the types of things specific niche of the types of things that I cover. something maybe to do with

that I cover. something maybe to do with that I cover. something maybe to do with the live events that I'm starting to

the live events that I'm starting to the live events that I'm starting to that I've started hosting etc. Yeah,

that I've started hosting etc. Yeah, that I've started hosting etc. Yeah, it's just food for thought. Like I what

it's just food for thought. Like I what it's just food for thought. Like I what I would do in your position is maybe

I would do in your position is maybe I would do in your position is maybe it's worth just doing a bit of research

it's worth just doing a bit of research it's worth just doing a bit of research going what are the poker newsletters out

going what are the poker newsletters out going what are the poker newsletters out there? Not just okay, you don't want to

there? Not just okay, you don't want to there? Not just okay, you don't want to go, okay, let me get 2,000 different

go, okay, let me get 2,000 different go, okay, let me get 2,000 different newsletters. There might be that many,

newsletters. There might be that many, newsletters. There might be that many, but try to get see if you can find a

but try to get see if you can find a but try to get see if you can find a hundred and find which ones actually hundred and find which ones actually hundred and find which ones actually might have anything paid. And if they

might have anything paid. And if they might have anything paid. And if they are paid, then go, what is it behind

are paid, then go, what is it behind are paid, then go, what is it behind it's paid? If it's meant for a p pro

it's paid? If it's meant for a p pro it's paid? If it's meant for a p pro poker community, that's fine because we

poker community, that's fine because we poker community, that's fine because we know in the sports betting space there's know in the sports betting space there's know in the sports betting space there's a lot of tips or services. Food for

a lot of tips or services. Food for a lot of tips or services. Food for thought is if you're getting anything

thought is if you're getting anything thought is if you're getting anything that has to do with players, first party

that has to do with players, first party that has to do with players, first party data actually is stacking the value of

data actually is stacking the value of data actually is stacking the value of your business. So if you were to do an

your business. So if you were to do an your business. So if you were to do an exit and someone wanted to acquire card

exit and someone wanted to acquire card exit and someone wanted to acquire card player lifestyle, they're not just

player lifestyle, they're not just player lifestyle, they're not just looking for the emails. Like the more

looking for the emails. Like the more looking for the emails. Like the more first-party data you have, that's first-party data you have, that's first-party data you have, that's actually your digital asset. So just to

actually your digital asset. So just to actually your digital asset. So just to give you an example, there are different

give you an example, there are different give you an example, there are different types of feedback tools from affiliate

types of feedback tools from affiliate types of feedback tools from affiliate programs. So if you actually add more

programs. So if you actually add more programs. So if you actually add more affiliate marketing to give you an affiliate marketing to give you an affiliate marketing to give you an example, some of these sites like you

example, some of these sites like you example, some of these sites like you must be familiar with rakeback. Some of

must be familiar with rakeback. Some of must be familiar with rakeback. Some of them actually have the feedback them actually have the feedback them actually have the feedback mechanisms that go if you send the

mechanisms that go if you send the mechanisms that go if you send the player, they'll actually give you the player, they'll actually give you the player, they'll actually give you the revenue report. Now, for other programs

revenue report. Now, for other programs revenue report. Now, for other programs that have dynamic variables, this is

that have dynamic variables, this is that have dynamic variables, this is probably going to be a little technical, probably going to be a little technical, probably going to be a little technical, but the way it works is you're able to

but the way it works is you're able to but the way it works is you're able to generate a unique click ID. Now, if you

generate a unique click ID. Now, if you generate a unique click ID. Now, if you have all these players coming in one at have all these players coming in one at have all these players coming in one at a time, you can actually send them a

a time, you can actually send them a a time, you can actually send them a unique ID that's unique just to them.

unique ID that's unique just to them. unique ID that's unique just to them. So, what happens is when that player So, what happens is when that player So, what happens is when that player actually deposits, you have their actually deposits, you have their actually deposits, you have their deposit and revenue activity. That means

deposit and revenue activity. That means deposit and revenue activity. That means you can then say, "Hey, hey, Jason, I

you can then say, "Hey, hey, Jason, I you can then say, "Hey, hey, Jason, I just noticed that you haven't been just noticed that you haven't been just noticed that you haven't been playing at Party Poker, but we have a

playing at Party Poker, but we have a playing at Party Poker, but we have a really good deal at Poker Stars." Like,

really good deal at Poker Stars." Like, really good deal at Poker Stars." Like, when you have that data, you basically

when you have that data, you basically when you have that data, you basically become like the VIP player. Like, you're

become like the VIP player. Like, you're become like the VIP player. Like, you're now like the concierge for all of your

now like the concierge for all of your now like the concierge for all of your players. Other than sending the players players. Other than sending the players players. Other than sending the players and just relying on the operators to do

and just relying on the operators to do and just relying on the operators to do all the work, you you now have the

all the work, you you now have the all the work, you you now have the ability to actually affect the

ability to actually affect the ability to actually affect the retention. And if they don't retain

retention. And if they don't retain retention. And if they don't retain them, you have the ability to send that

them, you have the ability to send that them, you have the ability to send that same player to the next spot. uh first

same player to the next spot. uh first same player to the next spot. uh first party data is going to be valuable.

party data is going to be valuable. party data is going to be valuable. However you get it, it doesn't matter.

However you get it, it doesn't matter. However you get it, it doesn't matter. But with subscriptions, you're basically

But with subscriptions, you're basically But with subscriptions, you're basically getting deeper data. You're basically

getting deeper data. You're basically getting deeper data. You're basically saying, look, if you're going to do a saying, look, if you're going to do a saying, look, if you're going to do a subscription and pay $29 a month,

subscription and pay $29 a month, subscription and pay $29 a month, there's the name, there's the address,

there's the name, there's the address, there's the name, there's the address, there's the email, and you might even

there's the email, and you might even there's the email, and you might even get their phone number with it. That's

get their phone number with it. That's get their phone number with it. That's the way you say it is. That's reminding the way you say it is. That's reminding the way you say it is. That's reminding me of before I went solo and

me of before I went solo and me of before I went solo and independent. I remember working for a

independent. I remember working for a independent. I remember working for a company in the gaming eye gaming space

company in the gaming eye gaming space company in the gaming eye gaming space and they were I believe they called them

and they were I believe they called them and they were I believe they called them like a super affiliate or something like

like a super affiliate or something like like a super affiliate or something like that and they had a number of different

that and they had a number of different that and they had a number of different casino sites and I was brought into

casino sites and I was brought into casino sites and I was brought into among other things assist with the I

among other things assist with the I among other things assist with the I don't know what it's called like a cycle

don't know what it's called like a cycle don't know what it's called like a cycle of emails that get sent out every few

of emails that get sent out every few of emails that get sent out every few days build that out and one of the thing

days build that out and one of the thing days build that out and one of the thing pardon it's like a email trip or like

pardon it's like a email trip or like pardon it's like a email trip or like the customer journey or I don't know

the customer journey or I don't know the customer journey or I don't know something like that I don't know the something like that I don't know the something like that I don't know the exact buzz word cadence buzzwords Yeah,

exact buzz word cadence buzzwords Yeah, exact buzz word cadence buzzwords Yeah, something like that. And I remember

something like that. And I remember something like that. And I remember specifically they were like, "Okay, so

specifically they were like, "Okay, so specifically they were like, "Okay, so like the fourth email or whatever it is,

like the fourth email or whatever it is, like the fourth email or whatever it is, the third email, if we haven't heard

the third email, if we haven't heard the third email, if we haven't heard from them, we want to offer them

from them, we want to offer them from them, we want to offer them something different. Clearly, they're

something different. Clearly, they're something different. Clearly, they're not interested in this site of ours, but

not interested in this site of ours, but not interested in this site of ours, but this one is different. We offer a

this one is different. We offer a this one is different. We offer a different suite of games, more of a different suite of games, more of a different suite of games, more of a focus on, I don't know, video poker

focus on, I don't know, video poker focus on, I don't know, video poker instead of slots games or something like

instead of slots games or something like instead of slots games or something like that." will not it's not necessarily

that." will not it's not necessarily that." will not it's not necessarily trying to get more money out of them, trying to get more money out of them, trying to get more money out of them, but it's trying to peique their interest

but it's trying to peique their interest but it's trying to peique their interest because they're clearly interested still

because they're clearly interested still because they're clearly interested still in the casino vertical, but not what

in the casino vertical, but not what in the casino vertical, but not what this site offers. And what you're saying

this site offers. And what you're saying this site offers. And what you're saying hits that mark of, okay, you're not

hits that mark of, okay, you're not hits that mark of, okay, you're not finding this operator, brand, training

finding this operator, brand, training finding this operator, brand, training site, whatever it may be. Interesting.

site, whatever it may be. Interesting. site, whatever it may be. Interesting. You might want to try this. Yeah, it

You might want to try this. Yeah, it You might want to try this. Yeah, it makes sense. Yeah. Pivoting a little bit

makes sense. Yeah. Pivoting a little bit makes sense. Yeah. Pivoting a little bit to the side, what does your social media

to the side, what does your social media to the side, what does your social media presence look like in terms of your own

presence look like in terms of your own presence look like in terms of your own personal accounts? Because people are

personal accounts? Because people are personal accounts? Because people are brands just as much as they can be

brands just as much as they can be brands just as much as they can be associated with yours which is card

associated with yours which is card associated with yours which is card player lifestyle. You yourself are a

player lifestyle. You yourself are a player lifestyle. You yourself are a brand. So do you have a lot of followers

brand. So do you have a lot of followers brand. So do you have a lot of followers on like Facebook, Instagram, LinkedIn

on like Facebook, Instagram, LinkedIn on like Facebook, Instagram, LinkedIn for example? So the I decided again

for example? So the I decided again for example? So the I decided again because of my I'm just being one person

because of my I'm just being one person because of my I'm just being one person in limited capacity and frankly I don't

in limited capacity and frankly I don't in limited capacity and frankly I don't know I'm 43 I'm not in my 20s. I don't

know I'm 43 I'm not in my 20s. I don't know I'm 43 I'm not in my 20s. I don't necessarily need to go. It would be

necessarily need to go. It would be necessarily need to go. It would be great ideally if I could also be there

great ideally if I could also be there great ideally if I could also be there and there I can't be everywhere at once.

and there I can't be everywhere at once. and there I can't be everywhere at once. So I said, I know what my personal

So I said, I know what my personal So I said, I know what my personal capacity is. So I've chosen Twitter X,

capacity is. So I've chosen Twitter X, capacity is. So I've chosen Twitter X, Facebook, and LinkedIn as my three

Facebook, and LinkedIn as my three Facebook, and LinkedIn as my three platforms that I said, okay, I'm going

platforms that I said, okay, I'm going platforms that I said, okay, I'm going to do these, but I'm going to do them to do these, but I'm going to do them to do these, but I'm going to do them well. Just to go ahead and be on a

well. Just to go ahead and be on a well. Just to go ahead and be on a platform for the sake of being there,

platform for the sake of being there, platform for the sake of being there, you're not doing what you know you're

you're not doing what you know you're you're not doing what you know you're supposed to be doing. I don't know. It's

supposed to be doing. I don't know. It's supposed to be doing. I don't know. It's always relative, but I'd like to think

always relative, but I'd like to think always relative, but I'd like to think that the following is pretty decent.

that the following is pretty decent. that the following is pretty decent. Over 7,000 followers on X on Facebook. I

Over 7,000 followers on X on Facebook. I Over 7,000 followers on X on Facebook. I don't know exactly because it's just my

don't know exactly because it's just my don't know exactly because it's just my personal profile where I share personal

personal profile where I share personal personal profile where I share personal stuff as well. But I know that beyond my

stuff as well. But I know that beyond my stuff as well. But I know that beyond my whatever x,000 2,000 friends, there's

whatever x,000 2,000 friends, there's whatever x,000 2,000 friends, there's also people who follow. It's very

also people who follow. It's very also people who follow. It's very interesting actually. And I for sure

interesting actually. And I for sure interesting actually. And I for sure know that this comes from what I do in

know that this comes from what I do in know that this comes from what I do in poker. If I get a friend request from

poker. If I get a friend request from poker. If I get a friend request from someone, I'm like, I've never I don't

someone, I'm like, I've never I don't someone, I'm like, I've never I don't know who this is. It's not family. It's

know who this is. It's not family. It's know who this is. It's not family. It's not friends from here in Israel where I

not friends from here in Israel where I not friends from here in Israel where I live or anything. They must have seen my

live or anything. They must have seen my live or anything. They must have seen my poker work. Now, I'm not always going to

poker work. Now, I'm not always going to poker work. Now, I'm not always going to accept it as a friend, but okay, they're

accept it as a friend, but okay, they're accept it as a friend, but okay, they're a follower. they can see that sort of a

a follower. they can see that sort of a a follower. they can see that sort of a thing. That's on Facebook. And what I

thing. That's on Facebook. And what I thing. That's on Facebook. And what I also do, frankly, to just get further

also do, frankly, to just get further also do, frankly, to just get further out is groups. There's a lot of like

out is groups. There's a lot of like out is groups. There's a lot of like poker groups. And I don't just push out

poker groups. And I don't just push out poker groups. And I don't just push out look like here's the next article, look like here's the next article, look like here's the next article, here's the next article. I do engage

here's the next article. I do engage here's the next article. I do engage genuinely. People seeing me commenting

genuinely. People seeing me commenting genuinely. People seeing me commenting and asking questions and it it is

and asking questions and it it is and asking questions and it it is interesting. I love poker. So about

interesting. I love poker. So about interesting. I love poker. So about whatever someone else posts, oh okay,

whatever someone else posts, oh okay, whatever someone else posts, oh okay, he's a real person and when he will post

he's a real person and when he will post he's a real person and when he will post something, we'll engage with him. Let's

something, we'll engage with him. Let's something, we'll engage with him. Let's see what else he is doing. So that see what else he is doing. So that see what else he is doing. So that happens. And LinkedIn is a different

happens. And LinkedIn is a different happens. And LinkedIn is a different platform. I put stuff there that I

platform. I put stuff there that I platform. I put stuff there that I wouldn't put on my other platforms, more

wouldn't put on my other platforms, more wouldn't put on my other platforms, more businessoriented, a little bit more businessoriented, a little bit more businessoriented, a little bit more behind the scenes. I don't know my exact

behind the scenes. I don't know my exact behind the scenes. I don't know my exact count, but I know it's 500 plus of

count, but I know it's 500 plus of count, but I know it's 500 plus of connection. And at least when I put

connection. And at least when I put connection. And at least when I put something out recently that certainly

something out recently that certainly something out recently that certainly seemed to resonate beyond poker, you

seemed to resonate beyond poker, you seemed to resonate beyond poker, you beyond the gaming industry together with

beyond the gaming industry together with beyond the gaming industry together with a video oped article that I wrote, it

a video oped article that I wrote, it a video oped article that I wrote, it got a good amount of attention and I

got a good amount of attention and I got a good amount of attention and I think it even got your attention. Not

think it even got your attention. Not think it even got your attention. Not invisible.

invisible. invisible. At least we remember now. No links in

At least we remember now. No links in At least we remember now. No links in the posts unless it's in the comments.

the posts unless it's in the comments. the posts unless it's in the comments. Yes. In the guest. Yes. But are you

Yes. In the guest. Yes. But are you Yes. In the guest. Yes. But are you doing a lot of video content as well on

doing a lot of video content as well on doing a lot of video content as well on those three channels? Not as much as I

those three channels? Not as much as I those three channels? Not as much as I should. It's the kind of thing of I know

should. It's the kind of thing of I know should. It's the kind of thing of I know old habits die hard thing. And I don't

old habits die hard thing. And I don't old habits die hard thing. And I don't I'm a little bit of a perfectionist.

I'm a little bit of a perfectionist. I'm a little bit of a perfectionist. Just being honest as well. If I'm

Just being honest as well. If I'm Just being honest as well. If I'm putting it out there, I want it to be putting it out there, I want it to be putting it out there, I want it to be perfect. He's a little behind the perfect. He's a little behind the perfect. He's a little behind the scenes. That video that you saw, I took

scenes. That video that you saw, I took scenes. That video that you saw, I took five or six takes of it because I don't

five or six takes of it because I don't five or six takes of it because I don't know how to do video editing. I don't

know how to do video editing. I don't know how to do video editing. I don't know how to do displays and the Chiron.

know how to do displays and the Chiron. know how to do displays and the Chiron. I don't know how to do that stuff and

I don't know how to do that stuff and I don't know how to do that stuff and not pay. I don't know. And I know I

not pay. I don't know. And I know I not pay. I don't know. And I know I could learn. It's just there's a lot to

could learn. It's just there's a lot to could learn. It's just there's a lot to juggle when you're a oneman show. So,

juggle when you're a oneman show. So, juggle when you're a oneman show. So, could I do more? Yes. Should I do more?

could I do more? Yes. Should I do more? could I do more? Yes. Should I do more? Yes. Will I do more? Yes. But it's just

Yes. Will I do more? Yes. But it's just Yes. Will I do more? Yes. But it's just difficult to pivot out of juggling all

difficult to pivot out of juggling all difficult to pivot out of juggling all the plates I'm currently juggling again

the plates I'm currently juggling again the plates I'm currently juggling again to kind of focus on it and do it well.

to kind of focus on it and do it well. to kind of focus on it and do it well. So, it it does need to be an additional

So, it it does need to be an additional So, it it does need to be an additional spice added into the recipe, but that's

spice added into the recipe, but that's spice added into the recipe, but that's where I'm currently at. Yeah, I would

where I'm currently at. Yeah, I would where I'm currently at. Yeah, I would say definitely spend a bit more time

say definitely spend a bit more time say definitely spend a bit more time thinking about video because the younger

thinking about video because the younger thinking about video because the younger generation, the way they use the concept

generation, the way they use the concept generation, the way they use the concept of search and discovering is it's not

of search and discovering is it's not of search and discovering is it's not just I think video is like two parts of

just I think video is like two parts of just I think video is like two parts of search. One is random discovery. I'm

search. One is random discovery. I'm search. One is random discovery. I'm just scrolling Instagram and then boom, just scrolling Instagram and then boom, just scrolling Instagram and then boom, something I'm probably interested in something I'm probably interested in something I'm probably interested in will show up. The second part is

will show up. The second part is will show up. The second part is actually Tik Tok's been well known for

actually Tik Tok's been well known for actually Tik Tok's been well known for this. It's you want to look for like this. It's you want to look for like this. It's you want to look for like best poker sites or best restaurants in

best poker sites or best restaurants in best poker sites or best restaurants in a city. It's like people are looking for

a city. It's like people are looking for a city. It's like people are looking for the video version of that. Yeah. And

the video version of that. Yeah. And the video version of that. Yeah. And what I've heard from a lot of people

what I've heard from a lot of people what I've heard from a lot of people non-stop for two years straight from

non-stop for two years straight from non-stop for two years straight from almost all the SEO guests I talked to,

almost all the SEO guests I talked to, almost all the SEO guests I talked to, it's like video content is just

it's like video content is just it's like video content is just dominating everything. It dominates

dominating everything. It dominates dominating everything. It dominates their conversions. Sometimes it just

their conversions. Sometimes it just their conversions. Sometimes it just punches through. Sometimes they even

punches through. Sometimes they even punches through. Sometimes they even tell me that they've got a video that tell me that they've got a video that tell me that they've got a video that gets like a hundred views, but they're

gets like a hundred views, but they're gets like a hundred views, but they're like, I got two sales out of those 100

like, I got two sales out of those 100 like, I got two sales out of those 100 views. You don't see what's behind the

views. You don't see what's behind the views. You don't see what's behind the scenes. Yeah. I I'll also say one other

scenes. Yeah. I I'll also say one other scenes. Yeah. I I'll also say one other thing like you're as you're saying it

thing like you're as you're saying it thing like you're as you're saying it it's making me think one of the it's making me think one of the it's making me think one of the obstacles that the reason I haven't done

obstacles that the reason I haven't done obstacles that the reason I haven't done it I want it to be great. There is a

it I want it to be great. There is a it I want it to be great. There is a subniche of vloggers in the poker sphere

subniche of vloggers in the poker sphere subniche of vloggers in the poker sphere and they're excellent. all the video

and they're excellent. all the video and they're excellent. all the video editing skills. They'll go to a casino

editing skills. They'll go to a casino editing skills. They'll go to a casino and record their poker session, talk

and record their poker session, talk and record their poker session, talk about it, talk in depth strategy, and

about it, talk in depth strategy, and about it, talk in depth strategy, and I'm like, I'm not that. But I could take

I'm like, I'm not that. But I could take I'm like, I'm not that. But I could take like all the stuff that I do have going

like all the stuff that I do have going like all the stuff that I do have going for me, 15 years of media experience,

for me, 15 years of media experience, for me, 15 years of media experience, knowing that I am the brand, etc. And

knowing that I am the brand, etc. And knowing that I am the brand, etc. And even if it's not poker vlog, even if

even if it's not poker vlog, even if even if it's not poker vlog, even if it's not thousands of views, but if it's

it's not thousands of views, but if it's it's not thousands of views, but if it's consistently in the upper high hundreds,

consistently in the upper high hundreds, consistently in the upper high hundreds, that's still something. That's still that's still something. That's still that's still something. That's still again part of the tribe. So not I it's

again part of the tribe. So not I it's again part of the tribe. So not I it's still worthwhile to pursue that. I agree

still worthwhile to pursue that. I agree still worthwhile to pursue that. I agree with you and even my own not in my 20s,

with you and even my own not in my 20s, with you and even my own not in my 20s, but I'll also scroll a lot of video. I

but I'll also scroll a lot of video. I but I'll also scroll a lot of video. I know how much screen time I watch even

know how much screen time I watch even know how much screen time I watch even without a TV in my house. Yeah. And just

without a TV in my house. Yeah. And just without a TV in my house. Yeah. And just food for thought, I think you're right food for thought, I think you're right food for thought, I think you're right that you don't want to copy what other

that you don't want to copy what other that you don't want to copy what other people are doing. So I think it's really

people are doing. So I think it's really people are doing. So I think it's really good to have a video identity if you're

good to have a video identity if you're good to have a video identity if you're going to go down the video rabbit hole.

going to go down the video rabbit hole. going to go down the video rabbit hole. And something that I've thought about

And something that I've thought about And something that I've thought about from my own personal experience, I'm from my own personal experience, I'm from my own personal experience, I'm going, okay, how do I how do I share

going, okay, how do I how do I share going, okay, how do I how do I share this experience where it might actually this experience where it might actually this experience where it might actually benefit you quite a bit? I think there's

benefit you quite a bit? I think there's benefit you quite a bit? I think there's actually not enough discussion in the

actually not enough discussion in the actually not enough discussion in the poker industry itself. Like there the

poker industry itself. Like there the poker industry itself. Like there the players actually have a very strong

players actually have a very strong players actually have a very strong interest in what happens behind the

interest in what happens behind the interest in what happens behind the scenes. When people hear the story about

scenes. When people hear the story about scenes. When people hear the story about the poker stars founder, people they

the poker stars founder, people they the poker stars founder, people they really dig into that because yeah, for

really dig into that because yeah, for really dig into that because yeah, for quite some time that was like a mystery.

quite some time that was like a mystery. quite some time that was like a mystery. Who is this person? It's like we know Who is this person? It's like we know Who is this person? It's like we know why. But when you think about what's

why. But when you think about what's why. But when you think about what's happening in the poker tech space, like

happening in the poker tech space, like happening in the poker tech space, like I do know some of these people that are

I do know some of these people that are I do know some of these people that are building software that some of them are

building software that some of them are building software that some of them are cryptofocused. I think if you actually

cryptofocused. I think if you actually cryptofocused. I think if you actually capture that audience, your videos might

capture that audience, your videos might capture that audience, your videos might have a duality. You will capture the B2B

have a duality. You will capture the B2B have a duality. You will capture the B2B side which actually has a positive

side which actually has a positive side which actually has a positive spin-off to be who are the software

spin-off to be who are the software spin-off to be who are the software providers like even BET might actually

providers like even BET might actually providers like even BET might actually want to be a sponsor of you guys because

want to be a sponsor of you guys because want to be a sponsor of you guys because they know that eventually their products

they know that eventually their products they know that eventually their products are eventually going to trickle down to

are eventually going to trickle down to are eventually going to trickle down to the players and at the same time I think

the players and at the same time I think the players and at the same time I think the players once they understand like

the players once they understand like the players once they understand like why do developers and the builders and

why do developers and the builders and why do developers and the builders and these entrepreneurs why are they these entrepreneurs why are they these entrepreneurs why are they building something different or what's

building something different or what's building something different or what's around the corner? I think people are

around the corner? I think people are around the corner? I think people are always wanting that. And I think if you

always wanting that. And I think if you always wanting that. And I think if you were to produce this content, you'd get

were to produce this content, you'd get were to produce this content, you'd get the casual poker player and you would

the casual poker player and you would the casual poker player and you would definitely get the pro. You definitely

definitely get the pro. You definitely definitely get the pro. You definitely get like Phil Ivy's attention and Dan on

get like Phil Ivy's attention and Dan on get like Phil Ivy's attention and Dan on the Grand News where they're think about

the Grand News where they're think about the Grand News where they're think about it this way. These guys are wanting to

it this way. These guys are wanting to it this way. These guys are wanting to always be on the poker business side.

always be on the poker business side. always be on the poker business side. Okay? So they if they want to be on the

Okay? So they if they want to be on the Okay? So they if they want to be on the poker business side, it's like they poker business side, it's like they poker business side, it's like they probably know some of the people there, probably know some of the people there, probably know some of the people there, but if you're the one who's being the

but if you're the one who's being the but if you're the one who's being the curator of that content, you're going to

curator of that content, you're going to curator of that content, you're going to c capture that attention. And I will put

c capture that attention. And I will put c capture that attention. And I will put the rink over there just for anyone's

the rink over there just for anyone's the rink over there just for anyone's big poker fan out there. I don't know. big poker fan out there. I don't know. big poker fan out there. I don't know. That's the A+. That's the Mount Rushmore

That's the A+. That's the Mount Rushmore That's the A+. That's the Mount Rushmore guys. One level below that of a solid

guys. One level below that of a solid guys. One level below that of a solid pros and millionaire bracelet winners.

pros and millionaire bracelet winners. pros and millionaire bracelet winners. I'll take them too. Even if the A+es

I'll take them too. Even if the A+es I'll take them too. Even if the A+es have bigger fish that they're at the

have bigger fish that they're at the have bigger fish that they're at the Yeah. At the end of the day, some of Yeah. At the end of the day, some of Yeah. At the end of the day, some of those players, they still have bank

those players, they still have bank those players, they still have bank rolls and they have personality and

rolls and they have personality and rolls and they have personality and they've got everything. So there's

they've got everything. So there's they've got everything. So there's definitely another layer of the

definitely another layer of the definitely another layer of the business, which is like the investment

business, which is like the investment business, which is like the investment space. Funny, we're just talking about

space. Funny, we're just talking about space. Funny, we're just talking about that where we're doing a fundraising that where we're doing a fundraising that where we're doing a fundraising round. So if there there is big money

round. So if there there is big money round. So if there there is big money happening behind the scenes and when you happening behind the scenes and when you happening behind the scenes and when you start learning about what is actually

start learning about what is actually start learning about what is actually transpiring or who are the actual the

transpiring or who are the actual the transpiring or who are the actual the poker not poker affiliate startups as

poker not poker affiliate startups as poker not poker affiliate startups as well as the poker operator startups or

well as the poker operator startups or well as the poker operator startups or the poker software startups. It's like

the poker software startups. It's like the poker software startups. It's like that content you could cover all day

that content you could cover all day that content you could cover all day long. Yeah. And again that's just the

long. Yeah. And again that's just the long. Yeah. And again that's just the kind of thing like my wheels are kind of thing like my wheels are kind of thing like my wheels are spinning as we're talking about this. spinning as we're talking about this. spinning as we're talking about this. It's always good to have these sorts of It's always good to have these sorts of It's always good to have these sorts of conversations.

conversations. conversations. I'm almost like realizing as you're

I'm almost like realizing as you're I'm almost like realizing as you're saying it, you know, that grand saying it, you know, that grand saying it, you know, that grand extension into video of what I already

extension into video of what I already extension into video of what I already amite is not first and foremost a video

amite is not first and foremost a video amite is not first and foremost a video site and I don't think it's going to be site and I don't think it's going to be site and I don't think it's going to be one. It's a written content site. But I

one. It's a written content site. But I one. It's a written content site. But I can't help but think that that article,

can't help but think that that article, can't help but think that that article, that oped that I published, I do believe

that oped that I published, I do believe that oped that I published, I do believe that the fact that I recorded a video

that the fact that I recorded a video that the fact that I recorded a video and put that video out there with, "Hey

and put that video out there with, "Hey and put that video out there with, "Hey guys, I did this article that really

guys, I did this article that really guys, I did this article that really gave it a boost. It's probably one of my

gave it a boost. It's probably one of my gave it a boost. It's probably one of my top three articles visited this year.

top three articles visited this year. top three articles visited this year. And I can't know for sure, but I'm

And I can't know for sure, but I'm And I can't know for sure, but I'm reasonably certain that the fact that I

reasonably certain that the fact that I reasonably certain that the fact that I also did a two-minute and obviously it

also did a two-minute and obviously it also did a two-minute and obviously it was real and passionate, etc. I don't was real and passionate, etc. I don't was real and passionate, etc. I don't know if I could do it every time, but at

know if I could do it every time, but at know if I could do it every time, but at least once in a while to add a little,

least once in a while to add a little, least once in a while to add a little, hey guys, we just published this

hey guys, we just published this hey guys, we just published this article, even if it's not me, but some

article, even if it's not me, but some article, even if it's not me, but some one of the writers that adds something

one of the writers that adds something one of the writers that adds something to authenticity and what the brand is

to authenticity and what the brand is to authenticity and what the brand is about and maybe catches those new

about and maybe catches those new about and maybe catches those new eyeballs. So, that's a really good idea.

eyeballs. So, that's a really good idea. eyeballs. So, that's a really good idea. that's and frankly relatively easy to to

that's and frankly relatively easy to to that's and frankly relatively easy to to execute on. Okay, let's zero in on

execute on. Okay, let's zero in on execute on. Okay, let's zero in on content because I've got a few notes

content because I've got a few notes content because I've got a few notes here. So, it's what I think the new

here. So, it's what I think the new here. So, it's what I think the new Google and social media today in terms

Google and social media today in terms Google and social media today in terms of the world of search is. I think if

of the world of search is. I think if of the world of search is. I think if you're just publishing content that's you're just publishing content that's you're just publishing content that's already been talked about previously, it

already been talked about previously, it already been talked about previously, it it's stale because anyone can produce

it's stale because anyone can produce it's stale because anyone can produce it. AI is producing all the time and you

it. AI is producing all the time and you it. AI is producing all the time and you don't really want something where AI is

don't really want something where AI is don't really want something where AI is just basically recycling your knowledge

just basically recycling your knowledge just basically recycling your knowledge and basically giving it as an AI

and basically giving it as an AI and basically giving it as an AI overview where the user doesn't click.

overview where the user doesn't click. overview where the user doesn't click. You're like building a brand. So I think

You're like building a brand. So I think You're like building a brand. So I think content needs to do a couple different

content needs to do a couple different content needs to do a couple different things. One is when you start going on

things. One is when you start going on things. One is when you start going on the media side when you do these

the media side when you do these the media side when you do these interviews and podcast you start

interviews and podcast you start interviews and podcast you start capturing knowledge that's not really

capturing knowledge that's not really capturing knowledge that's not really out there. So when you start to convert

out there. So when you start to convert out there. So when you start to convert that the video recorded stuff into trans

that the video recorded stuff into trans that the video recorded stuff into trans transcriptions, you basically are

transcriptions, you basically are transcriptions, you basically are producing content that's not been

producing content that's not been producing content that's not been produced anywhere that shows up in the

produced anywhere that shows up in the produced anywhere that shows up in the AI overviews and that's what other

AI overviews and that's what other AI overviews and that's what other websites will start to reference. The

websites will start to reference. The websites will start to reference. The second part which is what I mentioned second part which is what I mentioned second part which is what I mentioned before about the survey Google's like

before about the survey Google's like before about the survey Google's like super hungry for unique data and

super hungry for unique data and super hungry for unique data and insights and the second you have it is

insights and the second you have it is insights and the second you have it is you're now relevant. You're now relevant

you're now relevant. You're now relevant you're now relevant. You're now relevant for Google. You're no longer just

for Google. You're no longer just for Google. You're no longer just another content site. I think your

another content site. I think your another content site. I think your content needs to kind of level up in I'm

content needs to kind of level up in I'm content needs to kind of level up in I'm going to say maybe three angles. One is

going to say maybe three angles. One is going to say maybe three angles. One is when you do the interviews, you're when you do the interviews, you're when you do the interviews, you're generating that content. The second I

generating that content. The second I generating that content. The second I think is if you think about trying to

think is if you think about trying to think is if you think about trying to build like a product where the survey

build like a product where the survey build like a product where the survey where you're getting unique data, okay,

where you're getting unique data, okay, where you're getting unique data, okay, that's great. If you can if you build

that's great. If you can if you build that's great. If you can if you build another app or something, I'm not saying

another app or something, I'm not saying another app or something, I'm not saying let's distract you on the side with

let's distract you on the side with let's distract you on the side with another project, but if you build

another project, but if you build another project, but if you build something where it's I think you did a something where it's I think you did a something where it's I think you did a note poker note app, imagine if you just

note poker note app, imagine if you just note poker note app, imagine if you just published the data behind it. Was it

published the data behind it. Was it published the data behind it. Was it successful or was it okay? as you start

successful or was it okay? as you start successful or was it okay? as you start doing these experiments, you come up

doing these experiments, you come up doing these experiments, you come up with data. The entire industry in Google

with data. The entire industry in Google with data. The entire industry in Google is hungry for unique data sets. If you

is hungry for unique data sets. If you is hungry for unique data sets. If you can find ways of getting data, you will

can find ways of getting data, you will can find ways of getting data, you will get there. And then the third is when I

get there. And then the third is when I get there. And then the third is when I look at sites that have success that are

look at sites that have success that are look at sites that have success that are actually they're pushing through.

actually they're pushing through. actually they're pushing through. They're not flatlining. They're still They're not flatlining. They're still They're not flatlining. They're still going up while other sites are going going up while other sites are going going up while other sites are going down. I'm going to use an example of an

down. I'm going to use an example of an down. I'm going to use an example of an affiliate that was just acquired affiliate that was just acquired affiliate that was just acquired recently by Northstar Network. I think

recently by Northstar Network. I think recently by Northstar Network. I think it's called Bajoko. B Oj Ko.com. They do

it's called Bajoko. B Oj Ko.com. They do it's called Bajoko. B Oj Ko.com. They do amazing content. I'm surprised that

amazing content. I'm surprised that amazing content. I'm surprised that people don't copy them all day long

people don't copy them all day long people don't copy them all day long because I think they're just trying to because I think they're just trying to because I think they're just trying to push the envelope of like new ideas. So,

push the envelope of like new ideas. So, push the envelope of like new ideas. So, one example I I saw of an article they

one example I I saw of an article they one example I I saw of an article they did was they covered the last 20 to 25

did was they covered the last 20 to 25 did was they covered the last 20 to 25 years of M&A transactions in i gaming. I

years of M&A transactions in i gaming. I years of M&A transactions in i gaming. I think it was in the affiliate

think it was in the affiliate think it was in the affiliate space. That has my attention because you

space. That has my attention because you space. That has my attention because you know what I am. It's like this is know what I am. It's like this is know what I am. It's like this is important for me. Any any gambling

important for me. Any any gambling important for me. Any any gambling affiliate, they're going to that's going affiliate, they're going to that's going affiliate, they're going to that's going to be interesting. Now, is this to be interesting. Now, is this to be interesting. Now, is this interesting for players? The answer is

interesting for players? The answer is interesting for players? The answer is on paper it no, but what when it gets

on paper it no, but what when it gets on paper it no, but what when it gets attention it doesn't matter because attention it doesn't matter because attention it doesn't matter because think about it from another point of think about it from another point of think about it from another point of view. When other people are mentioning view. When other people are mentioning view. When other people are mentioning this or someone mentions that in Reddit

this or someone mentions that in Reddit this or someone mentions that in Reddit and a random player who's a casino

and a random player who's a casino and a random player who's a casino player first, not the industry side,

player first, not the industry side, player first, not the industry side, they read it, you've got their

they read it, you've got their they read it, you've got their attention. You now got their links.

attention. You now got their links. attention. You now got their links. Poka's building a brand. When you start

Poka's building a brand. When you start Poka's building a brand. When you start asking Google questions, it's like

asking Google questions, it's like asking Google questions, it's like sometimes your answers actually become

sometimes your answers actually become sometimes your answers actually become part of the knowledge base and you also part of the knowledge base and you also part of the knowledge base and you also have a link there as a citation saying

have a link there as a citation saying have a link there as a citation saying who's the source behind this. When you

who's the source behind this. When you who's the source behind this. When you do this, it's like taking journalism to

do this, it's like taking journalism to do this, it's like taking journalism to a better level. It's this is what we

a better level. It's this is what we a better level. It's this is what we should have been aspiring to. Now, in

should have been aspiring to. Now, in should have been aspiring to. Now, in the past, Google's been rewarding us or

the past, Google's been rewarding us or the past, Google's been rewarding us or they've been training us in a bad way.

they've been training us in a bad way. they've been training us in a bad way. They've been training us to write like

They've been training us to write like They've been training us to write like ordinary content. Sure, all the sites

ordinary content. Sure, all the sites ordinary content. Sure, all the sites that actually did the highle journalism

that actually did the highle journalism that actually did the highle journalism type of content, they were always

type of content, they were always type of content, they were always rewarded. Now it seems like they're the

rewarded. Now it seems like they're the rewarded. Now it seems like they're the only ones being rewarded and they're the

only ones being rewarded and they're the only ones being rewarded and they're the ones like laughing going, "Ha, this is

ones like laughing going, "Ha, this is ones like laughing going, "Ha, this is even more amazing because we're getting

even more amazing because we're getting even more amazing because we're getting more of the traffic while other people

more of the traffic while other people more of the traffic while other people are suffering." Yeah, agreed on all

are suffering." Yeah, agreed on all are suffering." Yeah, agreed on all counts. And I can tell you again one

counts. And I can tell you again one counts. And I can tell you again one little thing that I've always done and I

little thing that I've always done and I little thing that I've always done and I will continue maintaining just about the

will continue maintaining just about the will continue maintaining just about the uniqueness of it and not being like

uniqueness of it and not being like uniqueness of it and not being like everyone else. I'll almost never just

everyone else. I'll almost never just everyone else. I'll almost never just regurgitate a press release. And my god,

regurgitate a press release. And my god, regurgitate a press release. And my god, like 15 years of receiving press

like 15 years of receiving press like 15 years of receiving press releases to my emails and I understand

releases to my emails and I understand releases to my emails and I understand their purpose and I know it's important.

their purpose and I know it's important. their purpose and I know it's important. I'm not going to crap all over the PR

I'm not going to crap all over the PR I'm not going to crap all over the PR field. I understand its importance. But

field. I understand its importance. But field. I understand its importance. But what I will say is I'm I'm never going

what I will say is I'm I'm never going what I will say is I'm I'm never going to just regurgitate it because no matter

to just regurgitate it because no matter to just regurgitate it because no matter what, however good I do, there are the

what, however good I do, there are the what, however good I do, there are the bigger players in the market, the poker

bigger players in the market, the poker bigger players in the market, the poker news, the poker.org, who will always get

news, the poker.org, who will always get news, the poker.org, who will always get the clicks first, even if I'm first to

the clicks first, even if I'm first to the clicks first, even if I'm first to publish or whatever or instantly. So I

publish or whatever or instantly. So I publish or whatever or instantly. So I always if I'm going to publish anything

always if I'm going to publish anything always if I'm going to publish anything about it, I look at the press release.

about it, I look at the press release. about it, I look at the press release. I'll read it. I was like, is there some

I'll read it. I was like, is there some I'll read it. I was like, is there some sort of a unique angle here where I'll

sort of a unique angle here where I'll sort of a unique angle here where I'll get the PR's purpose across of okay,

get the PR's purpose across of okay, get the PR's purpose across of okay, we'll tell my audience about it, but in

we'll tell my audience about it, but in we'll tell my audience about it, but in a very different kind of way or a

a very different kind of way or a a very different kind of way or a different aspect of it. And that I

different aspect of it. And that I different aspect of it. And that I believe again is something that humans

believe again is something that humans believe again is something that humans my audience appreciates. And hopefully

my audience appreciates. And hopefully my audience appreciates. And hopefully as you say, Google and the search

as you say, Google and the search as you say, Google and the search functionalities online. Yeah. Let's

functionalities online. Yeah. Let's functionalities online. Yeah. Let's pivot back to podcasting because you

pivot back to podcasting because you pivot back to podcasting because you told me that you've done podcasting for

told me that you've done podcasting for told me that you've done podcasting for what like 10 years or how many podcasts

what like 10 years or how many podcasts what like 10 years or how many podcasts were you managing? I did. So I was I

were you managing? I did. So I was I were you managing? I did. So I was I never managed anything. I was always in

never managed anything. I was always in never managed anything. I was always in the content side. I still can't edit an

the content side. I still can't edit an the content side. I still can't edit an audio file. Four podcasts that I either

audio file. Four podcasts that I either audio file. Four podcasts that I either hosted or co-hosted over a period of

hosted or co-hosted over a period of hosted or co-hosted over a period of almost a day. Okay. Because me and food

almost a day. Okay. Because me and food almost a day. Okay. Because me and food never my own though. Yeah. Never the

never my own though. Yeah. Never the never my own though. Yeah. Never the there was never a card player lifestyle

there was never a card player lifestyle there was never a card player lifestyle podcast. It was always for other brands

podcast. It was always for other brands podcast. It was always for other brands and just as a means of d two reasons no

and just as a means of d two reasons no and just as a means of d two reasons no three I loved it was diversifying a

three I loved it was diversifying a three I loved it was diversifying a little bit getting paid for other work

little bit getting paid for other work little bit getting paid for other work that I was doing and frankly because I

that I was doing and frankly because I that I was doing and frankly because I know that I wasn't doing my own

know that I wasn't doing my own know that I wasn't doing my own multimedia stuff it was a way for me to

multimedia stuff it was a way for me to multimedia stuff it was a way for me to get either my voice or my face or both

get either my voice or my face or both get either my voice or my face or both out there in the poker sphere with the

out there in the poker sphere with the out there in the poker sphere with the different brands which has helped your

different brands which has helped your different brands which has helped your personal brand so even if the shove if

personal brand so even if the shove if personal brand so even if the shove if you needed a poker or eye gaming job

you needed a poker or eye gaming job you needed a poker or eye gaming job tomorrow it's like you've got like the

tomorrow it's like you've got like the tomorrow it's like you've got like the best profile for it.

best profile for it. best profile for it. I hope that I don't need that job, but I

I hope that I don't need that job, but I I hope that I don't need that job, but I do hope that if I did, you're correct.

do hope that if I did, you're correct. do hope that if I did, you're correct. It's very kind. It'd be paying well, but

It's very kind. It'd be paying well, but It's very kind. It'd be paying well, but let's think more in the positive future

let's think more in the positive future let's think more in the positive future of, you know, what you could do. So,

of, you know, what you could do. So, of, you know, what you could do. So, what what's stopping you from doing

what what's stopping you from doing what what's stopping you from doing another podcast? Is it more the another podcast? Is it more the another podcast? Is it more the production side or what do you think? production side or what do you think? production side or what do you think? 100%. That's exactly what it is. I even

100%. That's exactly what it is. I even 100%. That's exactly what it is. I even remember have this actually led to doing

remember have this actually led to doing remember have this actually led to doing a podcast primarily during the COVID era

a podcast primarily during the COVID era a podcast primarily during the COVID era and I was thinking, oh, it's a good time and I was thinking, oh, it's a good time and I was thinking, oh, it's a good time to get into audio, video, that sort of a

to get into audio, video, that sort of a to get into audio, video, that sort of a thing. And I have a couple of buddies

thing. And I have a couple of buddies thing. And I have a couple of buddies who kind of saw I did another one of

who kind of saw I did another one of who kind of saw I did another one of those vulnerable LinkedIn post of I want

those vulnerable LinkedIn post of I want those vulnerable LinkedIn post of I want to do something but I don't have what I

to do something but I don't have what I to do something but I don't have what I the skills required and they're like we

the skills required and they're like we the skills required and they're like we have a recording studio. So we came up

have a recording studio. So we came up have a recording studio. So we came up with this idea for a roundt podcast.

with this idea for a roundt podcast. with this idea for a roundt podcast. Still no one's it hasn't been replicated

Still no one's it hasn't been replicated Still no one's it hasn't been replicated yet of just multiple guests at the same

yet of just multiple guests at the same yet of just multiple guests at the same time but it was like catching lightning

time but it was like catching lightning time but it was like catching lightning in a bot. like we ended it because all

in a bot. like we ended it because all in a bot. like we ended it because all of a sudden world got busy again and it

of a sudden world got busy again and it of a sudden world got busy again and it wasn't that people were available across

wasn't that people were available across wasn't that people were available across seven different time zones at the same

seven different time zones at the same seven different time zones at the same time. So for co it was a great kind of

time. So for co it was a great kind of time. So for co it was a great kind of turnkey thing that the three of us turnkey thing that the three of us turnkey thing that the three of us worked on together. Back to your

worked on together. Back to your worked on together. Back to your question more specifically yeah it is

question more specifically yeah it is question more specifically yeah it is the production aspect but there is one

the production aspect but there is one the production aspect but there is one other wrinkle again it's like the

other wrinkle again it's like the other wrinkle again it's like the podcast space in poker is flooded. I

podcast space in poker is flooded. I podcast space in poker is flooded. I certainly think that as the brand owner

certainly think that as the brand owner certainly think that as the brand owner or content producer, there's a lot of

or content producer, there's a lot of or content producer, there's a lot of positives, but there's I don't believe

positives, but there's I don't believe positives, but there's I don't believe any sort of money. And not that I need

any sort of money. And not that I need any sort of money. And not that I need to chase every single penny or anything,

to chase every single penny or anything, to chase every single penny or anything, but if I'm going to do it, it's not

but if I'm going to do it, it's not but if I'm going to do it, it's not okay, I'm going to produce 6, 10, 20

okay, I'm going to produce 6, 10, 20 okay, I'm going to produce 6, 10, 20 episodes. I know I'm going to want to do

episodes. I know I'm going to want to do episodes. I know I'm going to want to do this for at least two years, absolute

this for at least two years, absolute this for at least two years, absolute minimum of doing something like that and

minimum of doing something like that and minimum of doing something like that and getting all those other boxes ticked.

getting all those other boxes ticked. getting all those other boxes ticked. And then maybe money comes, maybe money

And then maybe money comes, maybe money And then maybe money comes, maybe money doesn't. But you need to be unique and

doesn't. But you need to be unique and doesn't. But you need to be unique and I'm not a expert in poker strategy.

I'm not a expert in poker strategy. I'm not a expert in poker strategy. There's lots of different niches with I

There's lots of different niches with I There's lots of different niches with I posted four of them myself and we cover

posted four of them myself and we cover posted four of them myself and we cover different sorts of niches and subtopics.

different sorts of niches and subtopics. different sorts of niches and subtopics. So I would need to come upon a unique

So I would need to come upon a unique So I would need to come upon a unique idea and you're like okay that's

idea and you're like okay that's idea and you're like okay that's interesting and I will also say there's

interesting and I will also say there's interesting and I will also say there's all just TV used to be okay these

all just TV used to be okay these all just TV used to be okay these longunning series there's also room for

longunning series there's also room for longunning series there's also room for a limited series. So if there like you

a limited series. So if there like you a limited series. So if there like you have the what's the F1 the drive to

have the what's the F1 the drive to have the what's the F1 the drive to succeed I forget what it was called succeed I forget what it was called succeed I forget what it was called thing on Netflix or whatever it was but

thing on Netflix or whatever it was but thing on Netflix or whatever it was but it's a limited series X number of

it's a limited series X number of it's a limited series X number of episodes that it specifically covers

episodes that it specifically covers episodes that it specifically covers this one thing and then okay you move on

this one thing and then okay you move on this one thing and then okay you move on to the next project there's room for

to the next project there's room for to the next project there's room for that if I come upon it then we'll see if

that if I come upon it then we'll see if that if I come upon it then we'll see if I could find some production help. Yeah,

I could find some production help. Yeah, I could find some production help. Yeah, I think it'd be worth looking into

I think it'd be worth looking into I think it'd be worth looking into because let's pretend like this is a

because let's pretend like this is a because let's pretend like this is a possibility like as your site goes up

possibility like as your site goes up possibility like as your site goes up and down, especially when it can start

and down, especially when it can start and down, especially when it can start growing. This at the end of the day,

growing. This at the end of the day, growing. This at the end of the day, this is a digital asset. I think if you

this is a digital asset. I think if you this is a digital asset. I think if you have the digital assets that the bigger

have the digital assets that the bigger have the digital assets that the bigger companies are looking for, I can tell

companies are looking for, I can tell companies are looking for, I can tell you without a doubt, the podcast and the

you without a doubt, the podcast and the you without a doubt, the podcast and the video work is something they are all

video work is something they are all video work is something they are all doing. I've seen it where sites have

doing. I've seen it where sites have doing. I've seen it where sites have been acquired and it's like one of the

been acquired and it's like one of the been acquired and it's like one of the first things they've done was they first things they've done was they first things they've done was they literally started building a studio.

literally started building a studio. literally started building a studio. Now, you don't need a natural studio.

Now, you don't need a natural studio. Now, you don't need a natural studio. verbal chatting and ways to follow.

verbal chatting and ways to follow. verbal chatting and ways to follow. Yeah, it's not a big deal. But it's I

Yeah, it's not a big deal. But it's I Yeah, it's not a big deal. But it's I think what you can get out of it is you

think what you can get out of it is you think what you can get out of it is you get link building, you get followers.

get link building, you get followers. get link building, you get followers. Again, followers is a really strong

Again, followers is a really strong Again, followers is a really strong metric because I think the thing that

metric because I think the thing that metric because I think the thing that when you when everyone's relying on

when you when everyone's relying on when you when everyone's relying on Google, if you have Google where the

Google, if you have Google where the Google, if you have Google where the user comes to the site and they click on

user comes to the site and they click on user comes to the site and they click on a link and they disappear or they bought

a link and they disappear or they bought a link and they disappear or they bought something and then they're gone, you've

something and then they're gone, you've something and then they're gone, you've not captured them. Like the only thing

not captured them. Like the only thing not captured them. Like the only thing that you've done as a capturing is if

that you've done as a capturing is if that you've done as a capturing is if it's the second or third time they've it's the second or third time they've it's the second or third time they've done it, at least they're going to done it, at least they're going to done it, at least they're going to remember the name of the logo. But if

remember the name of the logo. But if remember the name of the logo. But if they have a chance to forget it, then they have a chance to forget it, then they have a chance to forget it, then that's not good. So all the other

that's not good. So all the other that's not good. So all the other channels, they actually start adding up.

channels, they actually start adding up. channels, they actually start adding up. So when you've got your 7,000 followers

So when you've got your 7,000 followers So when you've got your 7,000 followers on X, that's an asset checkbox. If you

on X, that's an asset checkbox. If you on X, that's an asset checkbox. If you can actually get it on Spotify, we never

can actually get it on Spotify, we never can actually get it on Spotify, we never know when Spotify, the article itself is

know when Spotify, the article itself is know when Spotify, the article itself is actually going to rank for a piece of actually going to rank for a piece of actually going to rank for a piece of content. And what's beautiful about when

content. And what's beautiful about when content. And what's beautiful about when we do this is I throw up our recordings

we do this is I throw up our recordings we do this is I throw up our recordings on YouTube. It's like I now have a

on YouTube. It's like I now have a on YouTube. It's like I now have a chance to rank on YouTube. We're slowly

chance to rank on YouTube. We're slowly chance to rank on YouTube. We're slowly collecting a follower base there. It's

collecting a follower base there. It's collecting a follower base there. It's digital assets. Basically, if I were to

digital assets. Basically, if I were to digital assets. Basically, if I were to say, "Okay, let's pretend I was going to

say, "Okay, let's pretend I was going to say, "Okay, let's pretend I was going to acquire your site. What are the things

acquire your site. What are the things acquire your site. What are the things that I would do in the order for going,

that I would do in the order for going, that I would do in the order for going, "Okay, we're now going to crank the "Okay, we're now going to crank the "Okay, we're now going to crank the value and just step on the gas."

value and just step on the gas." value and just step on the gas." Probably we'd do that mostly because

Probably we'd do that mostly because Probably we'd do that mostly because it's I've learned how to do this. I see

it's I've learned how to do this. I see it's I've learned how to do this. I see the value in it. And my job is paying

the value in it. And my job is paying the value in it. And my job is paying attention to what other sites are doing,

attention to what other sites are doing, attention to what other sites are doing, especially the biggest companies. Just

especially the biggest companies. Just especially the biggest companies. Just to give you a couple examples, there's to give you a couple examples, there's to give you a couple examples, there's like Better Collective. They're super

like Better Collective. They're super like Better Collective. They're super huge into digital media covers.com. They

huge into digital media covers.com. They huge into digital media covers.com. They also got their own podcast station.

also got their own podcast station. also got their own podcast station. Obviously, they're sports. So sports is

Obviously, they're sports. So sports is Obviously, they're sports. So sports is media and just look at the poker space.

media and just look at the poker space. media and just look at the poker space. It's revived with a lot of these. I

It's revived with a lot of these. I It's revived with a lot of these. I forgot all the names of the shows, but forgot all the names of the shows, but forgot all the names of the shows, but the shows I think are bringing a buzz to

the shows I think are bringing a buzz to the shows I think are bringing a buzz to it. 100%. Yeah. Game of gold and then

it. 100%. Yeah. Game of gold and then it. 100%. Yeah. Game of gold and then there's the big game on tour. Yeah. They

there's the big game on tour. Yeah. They there's the big game on tour. Yeah. They came back into production. Yeah. But

came back into production. Yeah. But came back into production. Yeah. But maybe if you want I can give you a quick

maybe if you want I can give you a quick maybe if you want I can give you a quick tutorial about how I put together this

tutorial about how I put together this tutorial about how I put together this podcast and I do it in uh I think I can

podcast and I do it in uh I think I can podcast and I do it in uh I think I can do it in record time. the tools that are

do it in record time. the tools that are do it in record time. the tools that are now available today, they've just become

now available today, they've just become now available today, they've just become so so much easier and very soon I'm

so so much easier and very soon I'm so so much easier and very soon I'm probably gonna actually offload this to

probably gonna actually offload this to probably gonna actually offload this to a virtual system. But it's never been

a virtual system. But it's never been a virtual system. But it's never been easier. If I show you my entire setup,

easier. If I show you my entire setup, easier. If I show you my entire setup, you'd be like, "You're kidding me." But

you'd be like, "You're kidding me." But you'd be like, "You're kidding me." But yeah, back to other people, they spend

yeah, back to other people, they spend yeah, back to other people, they spend hours putting together their show. I can

hours putting together their show. I can hours putting together their show. I can put this together if I really need to

put this together if I really need to put this together if I really need to say, "Okay, I need this out because I'm

say, "Okay, I need this out because I'm say, "Okay, I need this out because I'm super busy. If I want, I can get this

super busy. If I want, I can get this super busy. If I want, I can get this done in 20 minutes." That's incredible.

done in 20 minutes." That's incredible. done in 20 minutes." That's incredible. Wow. Okay. Interesting. So, it's all

Wow. Okay. Interesting. So, it's all Wow. Okay. Interesting. So, it's all about kind of the organization, having a

about kind of the organization, having a about kind of the organization, having a structure, the right tools. I use

structure, the right tools. I use structure, the right tools. I use dscript, I use cap cut. It's just it's

dscript, I use cap cut. It's just it's dscript, I use cap cut. It's just it's too easy. And then we're we are

too easy. And then we're we are too easy. And then we're we are recording on reream.io. That's doing the

recording on reream.io. That's doing the recording on reream.io. That's doing the heavy lifting. I just like record, save

heavy lifting. I just like record, save heavy lifting. I just like record, save the file, put it over to dcript. I

the file, put it over to dcript. I the file, put it over to dcript. I basically use studio sound to clean it.

basically use studio sound to clean it. basically use studio sound to clean it. I take out the ums and a's, which that's

I take out the ums and a's, which that's I take out the ums and a's, which that's going to now be deleted. And then yeah,

going to now be deleted. And then yeah, going to now be deleted. And then yeah, it's just And then what I do is I take a

it's just And then what I do is I take a it's just And then what I do is I take a one minute insight. I'm like, what is one minute insight. I'm like, what is one minute insight. I'm like, what is the thing that we talked about that was the thing that we talked about that was the thing that we talked about that was really cool? If I can't figure that out,

really cool? If I can't figure that out, really cool? If I can't figure that out, I actually just download the transcript,

I actually just download the transcript, I actually just download the transcript, put in chat chatbt. I say, "Give me the

put in chat chatbt. I say, "Give me the put in chat chatbt. I say, "Give me the top three insights that I could record

top three insights that I could record top three insights that I could record that's going to be a minute long." And that's going to be a minute long." And that's going to be a minute long." And then it just gives me the answer. And then it just gives me the answer. And then it just gives me the answer. And then I go find it and do the script.

then I go find it and do the script. then I go find it and do the script. Highlight it, right click, new

Highlight it, right click, new Highlight it, right click, new composition, download. I take that on

composition, download. I take that on composition, download. I take that on the Cap Cut, drop, and then export. I'm

the Cap Cut, drop, and then export. I'm the Cap Cut, drop, and then export. I'm done. It's so funny like the way you're done. It's so funny like the way you're done. It's so funny like the way you're describing it. It's Yeah, it does sound

describing it. It's Yeah, it does sound describing it. It's Yeah, it does sound really simple. I think one of my I hope

really simple. I think one of my I hope really simple. I think one of my I hope I don't have too many but one of my I don't have too many but one of my I don't have too many but one of my Achilles has always been a little bit of

Achilles has always been a little bit of Achilles has always been a little bit of fear of the new of technology that sort

fear of the new of technology that sort fear of the new of technology that sort of a thing but it's the kind of thing of

of a thing but it's the kind of thing of of a thing but it's the kind of thing of if and when once you do finally get over

if and when once you do finally get over if and when once you do finally get over that hump then sure it's easy it's road

that hump then sure it's easy it's road that hump then sure it's easy it's road like like driving so hopefully I'll

like like driving so hopefully I'll like like driving so hopefully I'll manage to get over that fear

manage to get over that fear manage to get over that fear all right I'm going to throw you on the all right I'm going to throw you on the all right I'm going to throw you on the spot and pass it back to you what would

spot and pass it back to you what would spot and pass it back to you what would you ask me what questions are on your

you ask me what questions are on your you ask me what questions are on your mind anything else I can help with

mind anything else I can help with mind anything else I can help with I don't have a particular question but

I don't have a particular question but I don't have a particular question but perhaps you can reflect on something I

perhaps you can reflect on something I perhaps you can reflect on something I would like to share with the audience of

would like to share with the audience of would like to share with the audience of like when I like you we've been in touch

like when I like you we've been in touch like when I like you we've been in touch all the time for years everything but

all the time for years everything but all the time for years everything but this specific episode came about after

this specific episode came about after this specific episode came about after you saw something that I wrote and made

you saw something that I wrote and made you saw something that I wrote and made a video and I want to give a little bit

a video and I want to give a little bit a video and I want to give a little bit of the context for that I feel like I

of the context for that I feel like I of the context for that I feel like I was taking a very big risk by putting it

was taking a very big risk by putting it was taking a very big risk by putting it out there because I'm not telling the

out there because I'm not telling the out there because I'm not telling the world hey Robbiey's ship is sinking I

world hey Robbiey's ship is sinking I world hey Robbiey's ship is sinking I did put group myself again I was saying

did put group myself again I was saying did put group myself again I was saying like we we talk in the card player like we we talk in the card player like we we talk in the card player lifestyle things I need to work on, but

lifestyle things I need to work on, but lifestyle things I need to work on, but I do think that there's algorithmic

I do think that there's algorithmic I do think that there's algorithmic chaos that's causing stormy seas for a

chaos that's causing stormy seas for a chaos that's causing stormy seas for a lot of people. So, I was able to latch

lot of people. So, I was able to latch lot of people. So, I was able to latch on to that, but nonetheless put the word

on to that, but nonetheless put the word on to that, but nonetheless put the word out and that could potentially backfire

out and that could potentially backfire out and that could potentially backfire and I was worried about that. And I even

and I was worried about that. And I even and I was worried about that. And I even asked my wife and I was like, do should

asked my wife and I was like, do should asked my wife and I was like, do should I go through with this? and she's a year

I go through with this? and she's a year I go through with this? and she's a year ago I would have told you no but it's

ago I would have told you no but it's ago I would have told you no but it's been a year and a half and you've been

been a year and a half and you've been been a year and a half and you've been fighting this and yeah I think it's okay

fighting this and yeah I think it's okay fighting this and yeah I think it's okay to put out I don't want lack of a better

to put out I don't want lack of a better to put out I don't want lack of a better phrase a distress signal but because

phrase a distress signal but because phrase a distress signal but because it's coming from a very authentic place

it's coming from a very authentic place it's coming from a very authentic place of hey I've been trying and so that's

of hey I've been trying and so that's of hey I've been trying and so that's the context of that and I want to just

the context of that and I want to just the context of that and I want to just say someone once told me a good friend

say someone once told me a good friend say someone once told me a good friend of mine Lee Davey credit to him he's

of mine Lee Davey credit to him he's of mine Lee Davey credit to him he's Robbie there is strength in

Robbie there is strength in Robbie there is strength in vulnerability and since putting that

vulnerability and since putting that vulnerability and since putting that message out there very authentic very

message out there very authentic very message out there very authentic very message. The feedback has been

message. The feedback has been message. The feedback has been universally without any exception,

universally without any exception, universally without any exception, supportive and encouraging and positive.

supportive and encouraging and positive. supportive and encouraging and positive. Folks such as yourself have reached out

Folks such as yourself have reached out Folks such as yourself have reached out to me, whether it's public comments of,

to me, whether it's public comments of, to me, whether it's public comments of, "Yeah, you tell them like they they've

"Yeah, you tell them like they they've "Yeah, you tell them like they they've been afraid to say it themselves," or

been afraid to say it themselves," or been afraid to say it themselves," or offering, "Hey, you want to put on the offering, "Hey, you want to put on the offering, "Hey, you want to put on the show? I'll give you a little coaching." show? I'll give you a little coaching." show? I'll give you a little coaching." Or, "Hey, Robbie, you've done a lot for

Or, "Hey, Robbie, you've done a lot for Or, "Hey, Robbie, you've done a lot for the poker community. This is my

the poker community. This is my the poker community. This is my expertise. let me take care of a couple

expertise. let me take care of a couple expertise. let me take care of a couple things for you if you don't mind me things for you if you don't mind me things for you if you don't mind me looking under the hood. Amazing things

looking under the hood. Amazing things looking under the hood. Amazing things that I never would have thought. You that I never would have thought. You that I never would have thought. You don't even realize how big your network

don't even realize how big your network don't even realize how big your network is sometimes. Again, it's a unique set

is sometimes. Again, it's a unique set is sometimes. Again, it's a unique set of circumstances, but I'll just

of circumstances, but I'll just of circumstances, but I'll just encourage folks of don't be afraid to be

encourage folks of don't be afraid to be encourage folks of don't be afraid to be vulnerable if there's something very vulnerable if there's something very vulnerable if there's something very real and authentic there because there

real and authentic there because there real and authentic there because there really is strength and good things could

really is strength and good things could really is strength and good things could potentially happen. So, that's not a

potentially happen. So, that's not a potentially happen. So, that's not a question, not directly. Me having said

question, not directly. Me having said question, not directly. Me having said that, you know, from your position is,

that, you know, from your position is, that, you know, from your position is, have you seen this sort of thing happen

have you seen this sort of thing happen have you seen this sort of thing happen before and any reflections on that? My

before and any reflections on that? My before and any reflections on that? My person perfect example is I get to ask

person perfect example is I get to ask person perfect example is I get to ask dumb questions all the time to my guests

dumb questions all the time to my guests dumb questions all the time to my guests who are like way better at SEO and in

who are like way better at SEO and in who are like way better at SEO and in some cases marketing in just different

some cases marketing in just different some cases marketing in just different angles. My skills and experience they

angles. My skills and experience they angles. My skills and experience they gain when I'm not afraid to ask those

gain when I'm not afraid to ask those gain when I'm not afraid to ask those questions. So, if I didn't ask those,

questions. So, if I didn't ask those, questions. So, if I didn't ask those, it's I can't I would be horrified

it's I can't I would be horrified it's I can't I would be horrified knowing what I know now that if I didn't

knowing what I know now that if I didn't knowing what I know now that if I didn't ask those dumb questions and didn't get

ask those dumb questions and didn't get ask those dumb questions and didn't get out there. One, I'm creating content for out there. One, I'm creating content for out there. One, I'm creating content for other people, but look, I don't know

other people, but look, I don't know other people, but look, I don't know everything. I know a lot, but my job is

everything. I know a lot, but my job is everything. I know a lot, but my job is to, if I've got this opportunity to ask

to, if I've got this opportunity to ask to, if I've got this opportunity to ask some of the best people in SEO and

some of the best people in SEO and some of the best people in SEO and marketing, I'm taking advantage of this

marketing, I'm taking advantage of this marketing, I'm taking advantage of this for me. Think about it. It's Phil Ivy.

for me. Think about it. It's Phil Ivy. for me. Think about it. It's Phil Ivy. You could go on what are those sites? I

You could go on what are those sites? I You could go on what are those sites? I forget the name of it where it's like forget the name of it where it's like forget the name of it where it's like Cameo. You can pay him for his time and

Cameo. You can pay him for his time and Cameo. You can pay him for his time and he'll say something or you can go on

he'll say something or you can go on he'll say something or you can go on other ones where you can actually pay

other ones where you can actually pay other ones where you can actually pay for their consulting. Like they actually

for their consulting. Like they actually for their consulting. Like they actually have words, you've got like a I'm

have words, you've got like a I'm have words, you've got like a I'm forgetting the name of that site as forgetting the name of that site as forgetting the name of that site as well. can actually do that. But I've

well. can actually do that. But I've well. can actually do that. But I've actually been on both sites where it's actually been on both sites where it's actually been on both sites where it's one where I paid and another one where

one where I paid and another one where one where I paid and another one where it's like that same person. It's like I it's like that same person. It's like I it's like that same person. It's like I have on the podcast. I'm like, this is a

have on the podcast. I'm like, this is a have on the podcast. I'm like, this is a free-for-all. I'm asking for me first,

free-for-all. I'm asking for me first, free-for-all. I'm asking for me first, audience second, which is still audience

audience second, which is still audience audience second, which is still audience first. And it's I feel like wow. I'm

first. And it's I feel like wow. I'm first. And it's I feel like wow. I'm like, if this was a one-on-one in

like, if this was a one-on-one in like, if this was a one-on-one in private, I would have been paying $1,000

private, I would have been paying $1,000 private, I would have been paying $1,000 for these recordings, right? Yeah.

for these recordings, right? Yeah. for these recordings, right? Yeah. Definitely. I agree with that. I've long

Definitely. I agree with that. I've long Definitely. I agree with that. I've long held that like the dumbest questions are

held that like the dumbest questions are held that like the dumbest questions are the ones you don't ask. Yeah, it's it

the ones you don't ask. Yeah, it's it the ones you don't ask. Yeah, it's it don't be afraid to look dumb or whatever

don't be afraid to look dumb or whatever don't be afraid to look dumb or whatever it may be because you'll always gain

it may be because you'll always gain it may be because you'll always gain something from it. And I'll also further

something from it. And I'll also further something from it. And I'll also further say having hosted podcasts for 10 years.

say having hosted podcasts for 10 years. say having hosted podcasts for 10 years. Again, this was never the strategy. This

Again, this was never the strategy. This Again, this was never the strategy. This was never the goal. A byproduct, it's a

was never the goal. A byproduct, it's a was never the goal. A byproduct, it's a networking superpower. the number of

networking superpower. the number of networking superpower. the number of people that you meet along the way,

people that you meet along the way, people that you meet along the way, whatever it is that they do, and if it's

whatever it is that they do, and if it's whatever it is that they do, and if it's in the same industry, the industry is

in the same industry, the industry is in the same industry, the industry is small enough that you never know if that

small enough that you never know if that small enough that you never know if that person you interviewed or spoke with X

person you interviewed or spoke with X person you interviewed or spoke with X years ago is now in a position with a

years ago is now in a position with a years ago is now in a position with a company that you want to work with and company that you want to work with and company that you want to work with and there's your in right there. It's really

there's your in right there. It's really there's your in right there. It's really great to speak with people, especially

great to speak with people, especially great to speak with people, especially folks like us who work from our home

folks like us who work from our home folks like us who work from our home offices. Also good to have some company.

offices. Also good to have some company. offices. Also good to have some company. Yeah. And then speaking of dumb and

Yeah. And then speaking of dumb and Yeah. And then speaking of dumb and tough questions, I'm going to pass back

tough questions, I'm going to pass back tough questions, I'm going to pass back one more time. What do you see of the

one more time. What do you see of the one more time. What do you see of the future of affiliate marketing as it future of affiliate marketing as it future of affiliate marketing as it intersects with business intelligence?

intersects with business intelligence? intersects with business intelligence? So that's interesting. Now that now that

So that's interesting. Now that now that So that's interesting. Now that now that I know what business intelligence is,

I know what business intelligence is, I know what business intelligence is, you were kindly to I don't know if I you were kindly to I don't know if I you were kindly to I don't know if I know either.

know either. know either. So there was I'll hearken back to

So there was I'll hearken back to So there was I'll hearken back to something that I remember you the first

something that I remember you the first something that I remember you the first time it happened. There was almost like time it happened. There was almost like time it happened. There was almost like a conflict of interest, so to speak. I

a conflict of interest, so to speak. I a conflict of interest, so to speak. I was still an employee and I have a

was still an employee and I have a was still an employee and I have a degree in English linguistics. I'm a

degree in English linguistics. I'm a degree in English linguistics. I'm a storyteller. I love poker. That's just

storyteller. I love poker. That's just storyteller. I love poker. That's just I'm more artistic, right? The scientific

I'm more artistic, right? The scientific I'm more artistic, right? The scientific side, the flip side of that coin is the

side, the flip side of that coin is the side, the flip side of that coin is the SEO, the data driven, all that other

SEO, the data driven, all that other SEO, the data driven, all that other kind of stuff. And for a long time, I

kind of stuff. And for a long time, I kind of stuff. And for a long time, I always felt that and to a degree there,

always felt that and to a degree there, always felt that and to a degree there, there just is a natural conflict between

there just is a natural conflict between there just is a natural conflict between the two. I'm still of the belief that it

the two. I'm still of the belief that it the two. I'm still of the belief that it has to originate whatever the content

has to originate whatever the content has to originate whatever the content may be, the messaging may be, it has to

may be, the messaging may be, it has to may be, the messaging may be, it has to originate from the artistic side, from

originate from the artistic side, from originate from the artistic side, from the creative, from the expressive. I I

the creative, from the expressive. I I the creative, from the expressive. I I cannot subscribe and maybe this is

cannot subscribe and maybe this is cannot subscribe and maybe this is swimming against the current. I can't swimming against the current. I can't swimming against the current. I can't subscribe to Okay, let's cram for this

subscribe to Okay, let's cram for this subscribe to Okay, let's cram for this test by examining what are the keywords

test by examining what are the keywords test by examining what are the keywords that people are looking for and then go

that people are looking for and then go that people are looking for and then go ahead and create content around that.

ahead and create content around that. ahead and create content around that. Now that could work, but for me as like

Now that could work, but for me as like Now that could work, but for me as like the artist that whatever leftrain or

the artist that whatever leftrain or the artist that whatever leftrain or rightrain sort of person, it's always rightrain sort of person, it's always rightrain sort of person, it's always okay, what am I interested in? We can

okay, what am I interested in? We can okay, what am I interested in? We can gauge maybe through Twitter, what is the

gauge maybe through Twitter, what is the gauge maybe through Twitter, what is the community talking about? But if I'm not

community talking about? But if I'm not community talking about? But if I'm not interested in it, it's not going to be

interested in it, it's not going to be interested in it, it's not going to be great content. I have to be personally

great content. I have to be personally great content. I have to be personally vested in the curiosity of what do I

vested in the curiosity of what do I vested in the curiosity of what do I want to find out? What do I want to tell want to find out? What do I want to tell want to find out? What do I want to tell the audience? What's behind the scenes?

the audience? What's behind the scenes? the audience? What's behind the scenes? Once you have that, then yes, that

Once you have that, then yes, that Once you have that, then yes, that there's that marriage that works.

there's that marriage that works. there's that marriage that works. utilize the data, the SEO, collect that

utilize the data, the SEO, collect that utilize the data, the SEO, collect that data, but about something you're

data, but about something you're data, but about something you're passionate about. So, what's the future

passionate about. So, what's the future passionate about. So, what's the future of it? I hope it follows that pattern.

of it? I hope it follows that pattern. of it? I hope it follows that pattern. And then, frankly, just that scientific

And then, frankly, just that scientific And then, frankly, just that scientific side is getting better and better. The

side is getting better and better. The side is getting better and better. The AI, the chat, PPTs, all that stuff that

AI, the chat, PPTs, all that stuff that AI, the chat, PPTs, all that stuff that you can use to help you make it faster,

you can use to help you make it faster, you can use to help you make it faster, more sharp. But that human element, that

more sharp. But that human element, that more sharp. But that human element, that creativity, that artistry, I hope it

creativity, that artistry, I hope it creativity, that artistry, I hope it always leads the way. And then it can be

always leads the way. And then it can be always leads the way. And then it can be supplemented complemented by the the BI,

supplemented complemented by the the BI, supplemented complemented by the the BI, right? The BI side of the which just to

right? The BI side of the which just to right? The BI side of the which just to summarize that when you have good data

summarize that when you have good data summarize that when you have good data or interesting data, you can start

or interesting data, you can start or interesting data, you can start telling more stories. Yeah, absolutely.

telling more stories. Yeah, absolutely. telling more stories. Yeah, absolutely. Yeah. Awesome. Robbie, I've got more

Yeah. Awesome. Robbie, I've got more Yeah. Awesome. Robbie, I've got more notes and things that we could talk notes and things that we could talk notes and things that we could talk about, but we've got lots of chance to

about, but we've got lots of chance to about, but we've got lots of chance to chat oneonone. So, always here to help.

chat oneonone. So, always here to help. chat oneonone. So, always here to help. Want to just pass it back. How can Want to just pass it back. How can Want to just pass it back. How can people get get a hold of you? Thanks.

people get get a hold of you? Thanks. people get get a hold of you? Thanks. Thanks for having me on, and I hope

Thanks for having me on, and I hope Thanks for having me on, and I hope anyone who tuned into this gained

anyone who tuned into this gained anyone who tuned into this gained something out of it. I appreciate the

something out of it. I appreciate the something out of it. I appreciate the opportunity to get coached and then

opportunity to get coached and then opportunity to get coached and then speak this through because it's gotten

speak this through because it's gotten speak this through because it's gotten my wheels spinning and I will one

my wheels spinning and I will one my wheels spinning and I will one message is if someone offers you to be

message is if someone offers you to be message is if someone offers you to be on a podcast, grab that opportunity.

on a podcast, grab that opportunity. on a podcast, grab that opportunity. Always make it happen. Never ever say

Always make it happen. Never ever say Always make it happen. Never ever say no. Ever. You can find me at cardplayer

no. Ever. You can find me at cardplayer no. Ever. You can find me at cardplayer life on X on Twitter and just look for

life on X on Twitter and just look for life on X on Twitter and just look for my name. It's spelled at the bottom

my name. It's spelled at the bottom my name. It's spelled at the bottom there. Robbie Strazinski. I'm on

there. Robbie Strazinski. I'm on there. Robbie Strazinski. I'm on Facebook and on LinkedIn as well. Yeah,

Facebook and on LinkedIn as well. Yeah, Facebook and on LinkedIn as well. Yeah, I can say the name. I just I'm not

I can say the name. I just I'm not I can say the name. I just I'm not always good

always good always good at Thanks a lot, Jud. All right. Thank

at Thanks a lot, Jud. All right. Thank at Thanks a lot, Jud. All right. Thank you.

Thank you for tuning in to the Thank you for tuning in to the AffiliateBI podcast. I'd like to take

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