Revenue optimization for iGaming operators

Welcome to the AffiliateBI podcast. Today is going to be a very short uh recording as I'm uh reporting from the I Gaming Club uh by AFP Papa in Malaga which is uh been an amazing event and amazing day one. Uh I want to talk about something where you know I have a conversations with companies like Golden Whale and they talk about how they have long buyer journeys of getting operators to uh think about using their software and we sometimes get the same thing as a B2B

company and just got to watch crossing the street and yeah maybe it's frustrating but I think there's like a weird disconnect in both the affiliate side and the operator side where we have these long buyer journeys and people take a long time to know what we do and trust what we do and I think on the operator side we actually have a major maybe it's a problem but it's also an opportunity like how do we get operators to know about the different software and companies and

agencies that can you know improve revenue for operators which benefits affiliates. So just think about it this way. I mean do you not want to know which operator are using really good CRM platforms that actually have a VIP program that have actually you know gone to companies like Warrior Lab and said hey we need help with VIP or they're using CRM like FastTrack or Optimove or they're using uh bonus abuse uh tools or like uh service providers like Greco.

Um and then of course um understanding their data with companies like uh Golden Whale, FieldStream, uh Humble and things like that. So I think if um affiliates knew that these things benefited their bottom line, affiliates have an um they don't understand what happens when we send users to uh the operator. We kind of just trust that they they do the retention part. But I think it's up to affiliates now to be part of like just explaining, you know, how it's important to make sure that we've

got, you know, player values that get pushed through and yeah, maybe we can actually make choices of going, okay, we're going to send more traffic to these brands because they are investing back into their ecosystem and we want to make sure that um, you know, the player values are going to be maximized. So, that's all I'm going to say for today. Um, I hope to see more changes where these companies get a bigger spotlight.

um and their buyer journeys are shorter. And us as affiliates, we get to see better optimization.