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International SEO with Kira Khoroshilova

International SEO with Kira Khoroshilova

📅 June 13, 2024 ⏱️ 47:29

About This Episode

Meet Kira Khoroshilova who does international SEO which personally I cannot think of any SEO experts that would be my go-to for this skillset. Think about things beyond local SEO but rather localization, cultural nuances and the dreaded hreflang for your sites. 

Kira has her brand called Diary of an SEO and she speaks at many SEO conferences around the world. 

Where to get a hold of Kira Khoroshilova

Guest Links & Socials

Full Transcript

International SEO is still quite novel International SEO is still quite novel to my surprise client that um I work

to my surprise client that um I work to my surprise client that um I work with they started off with

with they started off with with they started off with 67 separate websites with identical

67 separate websites with identical 67 separate websites with identical content in different languages targeting

content in different languages targeting content in different languages targeting all these country they weren't making

all these country they weren't making all these country they weren't making much money apart from the UK and the US

much money apart from the UK and the US much money apart from the UK and the US market and they had 67 domains they were

market and they had 67 domains they were market and they had 67 domains they were paying for and we Consolidated all of

paying for and we Consolidated all of paying for and we Consolidated all of them gave them a strong International

them gave them a strong International them gave them a strong International SEO strategy and brought them from half

SEO strategy and brought them from half SEO strategy and brought them from half a million to now3

a million to now3 a million to now3 million so you know the the proof is in

million so you know the the proof is in million so you know the the proof is in the pudding and it just keeps going the

the pudding and it just keeps going the the pudding and it just keeps going the growth so we have this client pool that

growth so we have this client pool that growth so we have this client pool that are like oh interesting I want to try

are like oh interesting I want to try are like oh interesting I want to try this and we take them from zero to 100

this and we take them from zero to 100 this and we take them from zero to 100 but obviously that growth flows down

but obviously that growth flows down but obviously that growth flows down when the strategy is already there but

when the strategy is already there but when the strategy is already there but it continues to improve every single

it continues to improve every single it continues to improve every single month so it it it works you know the

month so it it it works you know the month so it it it works you know the concept is

concept is concept is proven I'm on right and you're listening

proven I'm on right and you're listening proven I'm on right and you're listening to affiliate bi the business

to affiliate bi the business to affiliate bi the business intelligence and affiliate marketing

intelligence and affiliate marketing intelligence and affiliate marketing podcast brought to you by

podcast brought to you by podcast brought to you by stat welcome to the affiliate bi podcast

stat welcome to the affiliate bi podcast stat welcome to the affiliate bi podcast today we're chatting with Kira kosova uh

today we're chatting with Kira kosova uh today we're chatting with Kira kosova uh she is the founder of diary of an SEO

she is the founder of diary of an SEO she is the founder of diary of an SEO which I think would be a perfect name

which I think would be a perfect name which I think would be a perfect name for a new affiliate podcast um the only

for a new affiliate podcast um the only for a new affiliate podcast um the only thing I really know about Kira is that

thing I really know about Kira is that thing I really know about Kira is that she's an SEO she recently spoke at the

she's an SEO she recently spoke at the she's an SEO she recently spoke at the SEO Mastery Summit and was highly

SEO Mastery Summit and was highly SEO Mastery Summit and was highly recommended by mad singers so Kira

recommended by mad singers so Kira recommended by mad singers so Kira welcome to the show thank you thanks so

welcome to the show thank you thanks so welcome to the show thank you thanks so much Jon and it's so nice to meet you as

much Jon and it's so nice to meet you as much Jon and it's so nice to meet you as well thanks for having me nice to meet

well thanks for having me nice to meet well thanks for having me nice to meet so first question right off the bat um

so first question right off the bat um so first question right off the bat um is what did I miss for your talk on the

is what did I miss for your talk on the is what did I miss for your talk on the SEO Mastery Summit I just saw uh a

SEO Mastery Summit I just saw uh a SEO Mastery Summit I just saw uh a picture with you and a whole bunch of

picture with you and a whole bunch of picture with you and a whole bunch of stuff with like um like um it was like

stuff with like um like um it was like stuff with like um like um it was like you know different keywords and stuff so

you know different keywords and stuff so you know different keywords and stuff so what did I miss wow what didn't you miss

what did I miss wow what didn't you miss what did I miss wow what didn't you miss um a lot of good stuff um I I took a

um a lot of good stuff um I I took a um a lot of good stuff um I I took a different angle so I was talking about

different angle so I was talking about different angle so I was talking about hrl which is the international Foo

hrl which is the international Foo hrl which is the international Foo implementation and just talked about how

implementation and just talked about how implementation and just talked about how how you can easily implement it and

how you can easily implement it and how you can easily implement it and where it can actually get you with a

where it can actually get you with a where it can actually get you with a major focus on culture so all seos know

major focus on culture so all seos know major focus on culture so all seos know about H Lang and the technical aspects

about H Lang and the technical aspects about H Lang and the technical aspects of it all you can read that pretty much

of it all you can read that pretty much of it all you can read that pretty much anywhere but what people forget about is

anywhere but what people forget about is anywhere but what people forget about is the cultural sensitivity so I really

the cultural sensitivity so I really the cultural sensitivity so I really stress that to people that if they're

stress that to people that if they're stress that to people that if they're going to have an international strategy

going to have an international strategy going to have an international strategy of any sort even if you're targeting you

of any sort even if you're targeting you of any sort even if you're targeting you know five countries you need to make

know five countries you need to make know five countries you need to make sure that you're focusing on the type of

sure that you're focusing on the type of sure that you're focusing on the type of people you're trying to sell to not just

people you're trying to sell to not just people you're trying to sell to not just the code that you're implementing so I

the code that you're implementing so I the code that you're implementing so I think that's the biggest knowledge

think that's the biggest knowledge think that's the biggest knowledge nugget that I share that I would like

nugget that I share that I would like nugget that I share that I would like people to know okay I know I've

people to know okay I know I've people to know okay I know I've struggled with this in the past of struggled with this in the past of struggled with this in the past of trying to do a an affiliate that had

trying to do a an affiliate that had trying to do a an affiliate that had multiple languages and going okay how do

multiple languages and going okay how do multiple languages and going okay how do we do this a H refl stuff and um I had a

we do this a H refl stuff and um I had a we do this a H refl stuff and um I had a friend where he worked with an SEO

friend where he worked with an SEO friend where he worked with an SEO agency and they just totally butchered a

agency and they just totally butchered a agency and they just totally butchered a site they did what was it Google

site they did what was it Google site they did what was it Google translate content into so many different

translate content into so many different translate content into so many different languages and you're gonna cry at what

languages and you're gonna cry at what languages and you're gonna cry at what what they did to this guy's site so they

what they did to this guy's site so they what they did to this guy's site so they basically made all the different

basically made all the different basically made all the different languages but then they also built a

languages but then they also built a languages but then they also built a country for each language so this Matrix

country for each language so this Matrix country for each language so this Matrix went to like 2000 Google clearly wasn't

went to like 2000 Google clearly wasn't went to like 2000 Google clearly wasn't happy with the the new version of it and

happy with the the new version of it and happy with the the new version of it and they just destroy to are you finding

they just destroy to are you finding they just destroy to are you finding stuff like this all the time when people

stuff like this all the time when people stuff like this all the time when people they they do it the wrong way first and

they they do it the wrong way first and they they do it the wrong way first and then they come to you and they're like then they come to you and they're like then they come to you and they're like please help yeah 100% so actually one of

please help yeah 100% so actually one of please help yeah 100% so actually one of the questions that got after my talk was

the questions that got after my talk was the questions that got after my talk was well you know is it really that bad if I

well you know is it really that bad if I well you know is it really that bad if I use Google use Google use Google translate Yes is

translate Yes is translate Yes is you I mean even when I was in Vietnam

you I mean even when I was in Vietnam you I mean even when I was in Vietnam and I needed to translate something you

and I needed to translate something you and I needed to translate something you type a sentence show it to them and

type a sentence show it to them and type a sentence show it to them and they're like I I have no idea what that

they're like I I have no idea what that they're like I I have no idea what that means that Just sh that you need to

means that Just sh that you need to means that Just sh that you need to invest in translators or you have to use

invest in translators or you have to use invest in translators or you have to use AI because chat GPT is far better at

AI because chat GPT is far better at AI because chat GPT is far better at translating than Google but you really

translating than Google but you really translating than Google but you really have to focus on that aspect as well

have to focus on that aspect as well have to focus on that aspect as well because if if I'm a foreign language

because if if I'm a foreign language because if if I'm a foreign language speaker looking at your say affiliate

speaker looking at your say affiliate speaker looking at your say affiliate website and I'm reading a bunch of

website and I'm reading a bunch of website and I'm reading a bunch of random stuff realistically nothing is

random stuff realistically nothing is random stuff realistically nothing is going to come out of it yeah that makes

going to come out of it yeah that makes going to come out of it yeah that makes sense and let's jump into the culture

sense and let's jump into the culture sense and let's jump into the culture part because I think I've got an

part because I think I've got an part because I think I've got an understanding that just because you

understanding that just because you understanding that just because you translate a site into a different

translate a site into a different translate a site into a different language targeting a certain Market

language targeting a certain Market language targeting a certain Market doesn't mean that market has that

doesn't mean that market has that doesn't mean that market has that appetite for it like I was listening to

appetite for it like I was listening to appetite for it like I was listening to someone yesterday they were talking

someone yesterday they were talking someone yesterday they were talking about how different people consume

about how different people consume about how different people consume content and what are their like watch

content and what are their like watch content and what are their like watch listening reading habit and I was

listening reading habit and I was listening reading habit and I was surprised at how different it is so this

surprised at how different it is so this surprised at how different it is so this is probably something that's clearly in

is probably something that's clearly in is probably something that's clearly in your your your expertise yes very important and I will

expertise yes very important and I will expertise yes very important and I will use one of the examples that I used at

use one of the examples that I used at use one of the examples that I used at the SEO Mastery Summit as well it was

the SEO Mastery Summit as well it was the SEO Mastery Summit as well it was you selling either a similar product

you selling either a similar product you selling either a similar product that's we'll split the question into two

that's we'll split the question into two that's we'll split the question into two the first one you asked it is there an

the first one you asked it is there an the first one you asked it is there an appetite for it you always need to do

appetite for it you always need to do appetite for it you always need to do your keyword research to make sure that

your keyword research to make sure that your keyword research to make sure that you're not just wasting your time just

you're not just wasting your time just you're not just wasting your time just because you feel like you want to Target

because you feel like you want to Target because you feel like you want to Target Spain do you really need to and do you

Spain do you really need to and do you Spain do you really need to and do you need to put your time into it so that's

need to put your time into it so that's need to put your time into it so that's where the research comes in and the

where the research comes in and the where the research comes in and the second aspect is the way you portray the

second aspect is the way you portray the second aspect is the way you portray the same service to those people so a big

same service to those people so a big same service to those people so a big example was Brazil versus India two very

example was Brazil versus India two very example was Brazil versus India two very culturally different places and you are

culturally different places and you are culturally different places and you are trying to sell corporate negotiation

trying to sell corporate negotiation trying to sell corporate negotiation training to them so Brazilians they are

training to them so Brazilians they are training to them so Brazilians they are a lot more flexible on time they value

a lot more flexible on time they value a lot more flexible on time they value their happiness their peace they like to

their happiness their peace they like to their happiness their peace they like to find um a middle ground when they're

find um a middle ground when they're find um a middle ground when they're negotiating on a corporate level in

negotiating on a corporate level in negotiating on a corporate level in India the culture is very different so

India the culture is very different so India the culture is very different so there's a lot of hierarchy a lot of

there's a lot of hierarchy a lot of there's a lot of hierarchy a lot of tradition um time is money so if you're

tradition um time is money so if you're tradition um time is money so if you're trying to sell this course it has to be

trying to sell this course it has to be trying to sell this course it has to be a very different way of selling to both

a very different way of selling to both a very different way of selling to both these countries if you deliver it to a

these countries if you deliver it to a these countries if you deliver it to a Brazilian audience but selling with an

Brazilian audience but selling with an Brazilian audience but selling with an Indian cultural mindset they not going

Indian cultural mindset they not going Indian cultural mindset they not going to understand and they're not going to

to understand and they're not going to to understand and they're not going to convert so would you say that some of

convert so would you say that some of convert so would you say that some of your clients are SAS companies that I'm

your clients are SAS companies that I'm your clients are SAS companies that I'm kind of asking it from my personal point

kind of asking it from my personal point kind of asking it from my personal point of view of like going okay we just have

of view of like going okay we just have of view of like going okay we just have currently an English site but we have

currently an English site but we have currently an English site but we have intentions to go okay we want to roll

intentions to go okay we want to roll intentions to go okay we want to roll different languages I've got some

different languages I've got some different languages I've got some experience living in different countries

experience living in different countries experience living in different countries but I've not lived in Brazil or India

but I've not lived in Brazil or India but I've not lived in Brazil or India and I know when you go to these other and I know when you go to these other and I know when you go to these other markets uh life is just very different

markets uh life is just very different markets uh life is just very different exactly yes so I I do have a few CL

exactly yes so I I do have a few CL exactly yes so I I do have a few CL clients uh they also Target multiple

clients uh they also Target multiple clients uh they also Target multiple different countries so one of them is a

different countries so one of them is a different countries so one of them is a call center Outsourcing

call center Outsourcing call center Outsourcing software and they target over a dozen

software and they target over a dozen software and they target over a dozen countries and every Target page so

countries and every Target page so countries and every Target page so obviously you don't have to translate

obviously you don't have to translate obviously you don't have to translate every single thing um to the extent that

every single thing um to the extent that every single thing um to the extent that you would the target service page we

you would the target service page we you would the target service page we really have to sit down and look at this

really have to sit down and look at this really have to sit down and look at this landing page study the culture and the

landing page study the culture and the landing page study the culture and the targeting and the keywords and the pain

targeting and the keywords and the pain targeting and the keywords and the pain points of those points of those points of those demographics and we end up having pages

demographics and we end up having pages demographics and we end up having pages that sell the same thing but down to the

that sell the same thing but down to the that sell the same thing but down to the layout down to the text it's Polar

layout down to the text it's Polar layout down to the text it's Polar Opposites makes sense so the we we're

Opposites makes sense so the we we're Opposites makes sense so the we we're already talking and jumping ahead into

already talking and jumping ahead into already talking and jumping ahead into different uh Concepts so one of my

different uh Concepts so one of my different uh Concepts so one of my questions was would you describe

questions was would you describe questions was would you describe yourself as more of a technical SEO or a

yourself as more of a technical SEO or a yourself as more of a technical SEO or a cultural SEO or I guess it depends on

cultural SEO or I guess it depends on cultural SEO or I guess it depends on the the the situation I think I'm a strange Paradox

situation I think I'm a strange Paradox situation I think I'm a strange Paradox of an SEO to be honest I because of my

of an SEO to be honest I because of my of an SEO to be honest I because of my background so just to give a little bit

background so just to give a little bit background so just to give a little bit of context I lived in 10 different

of context I lived in 10 different of context I lived in 10 different countries so far I'm 26 um I was born in

countries so far I'm 26 um I was born in countries so far I'm 26 um I was born in Moscow moved around a lot grew up in

Moscow moved around a lot grew up in Moscow moved around a lot grew up in Singapore and now I live in the UK so

Singapore and now I live in the UK so Singapore and now I live in the UK so just the mindset that I have is I think

just the mindset that I have is I think just the mindset that I have is I think very very very different um and I think that carries me

different um and I think that carries me different um and I think that carries me through the creative part and the

through the creative part and the through the creative part and the cultural part because I understand

cultural part because I understand cultural part because I understand things that many other people don't in

things that many other people don't in things that many other people don't in terms of culture but the technical

terms of culture but the technical terms of culture but the technical aspect that's the nurture so when I

aspect that's the nurture so when I aspect that's the nurture so when I started learning SEO I dived very deep

started learning SEO I dived very deep started learning SEO I dived very deep into it I enjoy them both equally but

into it I enjoy them both equally but into it I enjoy them both equally but one of them just is almost ingrained so

one of them just is almost ingrained so one of them just is almost ingrained so the the cultural aspect I need to learn

the the cultural aspect I need to learn the the cultural aspect I need to learn it I understand it already but the

it I understand it already but the it I understand it already but the technical bit that's really difficult technical bit that's really difficult technical bit that's really difficult and I have to try and I get annoyed but

and I have to try and I get annoyed but and I have to try and I get annoyed but it's more or less the same but I mean

it's more or less the same but I mean it's more or less the same but I mean the H Lang is a perfect example I mean

the H Lang is a perfect example I mean the H Lang is a perfect example I mean this is probably it it it seems like

this is probably it it it seems like this is probably it it it seems like it's very important but yeah whenever I

it's very important but yeah whenever I it's very important but yeah whenever I try to do research and go okay what

try to do research and go okay what try to do research and go okay what should we do it's analysis paralysis

should we do it's analysis paralysis should we do it's analysis paralysis because I I actually think like a lot of

because I I actually think like a lot of because I I actually think like a lot of the St thought leaders they don't really

the St thought leaders they don't really the St thought leaders they don't really touch on this no because everyone is

touch on this no because everyone is touch on this no because everyone is really reluctant because it's it's the

really reluctant because it's it's the really reluctant because it's it's the bane of everyone's existence every SEO

bane of everyone's existence every SEO bane of everyone's existence every SEO who po to do a line people hate it

who po to do a line people hate it who po to do a line people hate it because the theory is so simple you know

because the theory is so simple you know because the theory is so simple you know you add a bit of code you use it for

you add a bit of code you use it for you add a bit of code you use it for every page and then when you actually

every page and then when you actually every page and then when you actually start doing it it it goes wrong 100% of

start doing it it it goes wrong 100% of start doing it it it goes wrong 100% of the time something goes wrong even with

the time something goes wrong even with the time something goes wrong even with all the amazing tools that have been

all the amazing tools that have been all the amazing tools that have been created to check and generate the code

created to check and generate the code created to check and generate the code things still go wrong so it really tests

things still go wrong so it really tests things still go wrong so it really tests your patience and there is no cookie

your patience and there is no cookie your patience and there is no cookie cutter technique Val so I think seos are

cutter technique Val so I think seos are cutter technique Val so I think seos are reluctant to say oh do this do that

reluctant to say oh do this do that reluctant to say oh do this do that because it does differ on what you're

because it does differ on what you're because it does differ on what you're trying to achieve as well there's four

trying to achieve as well there's four trying to achieve as well there's four different types of different types of different types of implementation and a lot of the time we

implementation and a lot of the time we implementation and a lot of the time we don't always know exactly what you need

don't always know exactly what you need don't always know exactly what you need it makes sense I mean I I'm looking at

it makes sense I mean I I'm looking at it makes sense I mean I I'm looking at examples because I came from mainly the

examples because I came from mainly the examples because I came from mainly the IG gaming industry so I'm looking at

IG gaming industry so I'm looking at IG gaming industry so I'm looking at which companies are doing it which way

which companies are doing it which way which companies are doing it which way and it kind of like there's there's no

and it kind of like there's there's no and it kind of like there's there's no real consensus and it's hard to know

real consensus and it's hard to know real consensus and it's hard to know well who's actually really benef

well who's actually really benef well who's actually really benef benefited from how they set it all up so

benefited from how they set it all up so benefited from how they set it all up so um when you look at it it just seems to

um when you look at it it just seems to um when you look at it it just seems to be a lot of the same it's like it's the

be a lot of the same it's like it's the be a lot of the same it's like it's the same concept it's just a different

same concept it's just a different same concept it's just a different language uh some people uh they've told

language uh some people uh they've told language uh some people uh they've told me they've done a brutal Google

me they've done a brutal Google me they've done a brutal Google translate and it's worked and they've

translate and it's worked and they've translate and it's worked and they've made money so maybe today that won't

made money so maybe today that won't made money so maybe today that won't work as much anymore because like you

work as much anymore because like you work as much anymore because like you said you know translating something in

said you know translating something in said you know translating something in Vietnam you're going to be yeah I have

Vietnam you're going to be yeah I have Vietnam you're going to be yeah I have no idea what this is but I think we're

no idea what this is but I think we're no idea what this is but I think we're at the age where um like every every

at the age where um like every every at the age where um like every every language every culture you know they

language every culture you know they language every culture you know they kind of expect a certain level to talk

kind of expect a certain level to talk kind of expect a certain level to talk to them and if you can't speak to them

to them and if you can't speak to them to them and if you can't speak to them on their level they're just like they

on their level they're just like they on their level they're just like they they'll leave you for somethingone that they'll leave you for somethingone that they'll leave you for somethingone that will be the first to do it and as soon will be the first to do it and as soon will be the first to do it and as soon as you're the first you're all those

as you're the first you're all those as you're the first you're all those other companies they're gone exactly and

other companies they're gone exactly and other companies they're gone exactly and I think that's a really good point that

I think that's a really good point that I think that's a really good point that someone said well I use Google Translate

someone said well I use Google Translate someone said well I use Google Translate and it worked and that was great

and it worked and that was great and it worked and that was great honestly um but the standard is rising

honestly um but the standard is rising honestly um but the standard is rising so even I'm sure you've been on a

so even I'm sure you've been on a so even I'm sure you've been on a website website website um that's been translated and you can

um that's been translated and you can um that's been translated and you can tell and it's not the best to use but

tell and it's not the best to use but tell and it's not the best to use but it's all you have available so you have

it's all you have available so you have it's all you have available so you have to make it work and now the standard is

to make it work and now the standard is to make it work and now the standard is rising because people like us are going

rising because people like us are going rising because people like us are going in and updating things and making it

in and updating things and making it in and updating things and making it easier for people to use so it will be

easier for people to use so it will be easier for people to use so it will be harder to make money off of a subpar job

harder to make money off of a subpar job harder to make money off of a subpar job is is what I is is what I is is what I Envision and I know a lot of friends

Envision and I know a lot of friends Envision and I know a lot of friends that they've made really good money

that they've made really good money that they've made really good money focusing on different languages outside

focusing on different languages outside focusing on different languages outside of English because I mean let's face it

of English because I mean let's face it of English because I mean let's face it English is has been for the longest time

English is has been for the longest time English is has been for the longest time like you know probably too much of um

like you know probably too much of um like you know probably too much of um the the language of business but it goes

the the language of business but it goes the the language of business but it goes to the saying I'm just kind of wondering to the saying I'm just kind of wondering to the saying I'm just kind of wondering and thinking out loud maybe for seos

and thinking out loud maybe for seos and thinking out loud maybe for seos like if you want to get um you know

like if you want to get um you know like if you want to get um you know become like a thought leader in a become like a thought leader in a become like a thought leader in a different Market it's like that could be

different Market it's like that could be different Market it's like that could be a Gateway where people are ignoring

a Gateway where people are ignoring a Gateway where people are ignoring Spanish and not like there there's a

Spanish and not like there there's a Spanish and not like there there's a massive demand for um people that want

massive demand for um people that want massive demand for um people that want to learn sdo but learn it in Spanish for

to learn sdo but learn it in Spanish for to learn sdo but learn it in Spanish for example exact exactly and that's a great

example exact exactly and that's a great example exact exactly and that's a great point I point I point I think the standard is improving and

think the standard is improving and think the standard is improving and people are starting to realize that and

people are starting to realize that and people are starting to realize that and talking about it a lot more and

talking about it a lot more and talking about it a lot more and understanding where they need to put

understanding where they need to put understanding where they need to put their time so the opposite of that is is

their time so the opposite of that is is their time so the opposite of that is is there search volume for whatever you're

there search volume for whatever you're there search volume for whatever you're looking for in that language so we've

looking for in that language so we've looking for in that language so we've got the the Trailblazers that start and

got the the Trailblazers that start and got the the Trailblazers that start and just make it a Gateway for everyone else

just make it a Gateway for everyone else just make it a Gateway for everyone else and we've got the people that follow the

and we've got the people that follow the and we've got the people that follow the search volume and I think need a mix of

search volume and I think need a mix of search volume and I think need a mix of these people to make international

these people to make international these people to make international search a better

search a better search a better place I I'm going to ask a question I

place I I'm going to ask a question I place I I'm going to ask a question I think I know the answer to but would you

think I know the answer to but would you think I know the answer to but would you say that by going out of your way to be

say that by going out of your way to be say that by going out of your way to be culturally respectful in producing

culturally respectful in producing culturally respectful in producing content for your target audience this is

content for your target audience this is content for your target audience this is really a super strong extension of

really a super strong extension of really a super strong extension of branding

branding branding yes 100 yeah I mean the reality is is

yes 100 yeah I mean the reality is is yes 100 yeah I mean the reality is is that there are hundreds of international

that there are hundreds of international that there are hundreds of international seos and they all work in similar space

seos and they all work in similar space seos and they all work in similar space but we need to I mean not we everyone

but we need to I mean not we everyone but we need to I mean not we everyone needs to focus on the intangible aspect

needs to focus on the intangible aspect needs to focus on the intangible aspect of it as well and use personality as an

of it as well and use personality as an of it as well and use personality as an extension of your business because I

extension of your business because I extension of your business because I know that there are other International

know that there are other International know that there are other International seos that are just as good and sometimes

seos that are just as good and sometimes seos that are just as good and sometimes better on the technical front but do

better on the technical front but do better on the technical front but do they have the you know the cultural

they have the you know the cultural they have the you know the cultural experience and can they bring that into

experience and can they bring that into experience and can they bring that into someone's project and make a company a

someone's project and make a company a someone's project and make a company a lot of money the pool is left I'm sure

lot of money the pool is left I'm sure lot of money the pool is left I'm sure there's someone else like this but it

there's someone else like this but it there's someone else like this but it would be a lot less people so sure

would be a lot less people so sure would be a lot less people so sure answer is 100% okay that makes me think

answer is 100% okay that makes me think answer is 100% okay that makes me think as well like just keeping just keep

as well like just keeping just keep as well like just keeping just keep digging into the language part uh

digging into the language part uh digging into the language part uh obviously there's there's these new obviously there's there's these new obviously there's there's these new tools that do like video translation

tools that do like video translation tools that do like video translation where I can speak and say something and

where I can speak and say something and where I can speak and say something and then I can now have it translated and

then I can now have it translated and then I can now have it translated and make it look real like it's in Japanese

make it look real like it's in Japanese make it look real like it's in Japanese uh grean um what's your thoughts on

uh grean um what's your thoughts on uh grean um what's your thoughts on using these tools is this like a good

using these tools is this like a good using these tools is this like a good starting point for at least saying hey

starting point for at least saying hey starting point for at least saying hey we if you want to go into these markets

we if you want to go into these markets we if you want to go into these markets I think video is my personal opinion

I think video is my personal opinion I think video is my personal opinion it's kind of it's the new

it's kind of it's the new it's kind of it's the new content I honestly I I think this is a

content I honestly I I think this is a content I honestly I I think this is a little bit of an unpopular opinion

little bit of an unpopular opinion little bit of an unpopular opinion because people are a bit iffy about the

because people are a bit iffy about the because people are a bit iffy about the AI videos and translating but if it's

AI videos and translating but if it's AI videos and translating but if it's done well I'm all for it I love

done well I'm all for it I love done well I'm all for it I love globalization and this is Bridging the

globalization and this is Bridging the globalization and this is Bridging the Gap and making information accessible

Gap and making information accessible Gap and making information accessible everyone around the world so if you add

everyone around the world so if you add everyone around the world so if you add the human element into the AI and just

the human element into the AI and just the human element into the AI and just you know proof read or check everything

you know proof read or check everything you know proof read or check everything that's coming out and it helps people in

that's coming out and it helps people in that's coming out and it helps people in different places in the world understand

different places in the world understand different places in the world understand each other then why not I think it's

each other then why not I think it's each other then why not I think it's quite

quite quite beautiful what kind of uh success

beautiful what kind of uh success beautiful what kind of uh success stories or how much growth are you

stories or how much growth are you stories or how much growth are you seeing from some of your clients where

seeing from some of your clients where seeing from some of your clients where you're helping them go from English to

you're helping them go from English to you're helping them go from English to becoming a more global company like is

becoming a more global company like is becoming a more global company like is this a profound growth or is it kind of

this a profound growth or is it kind of this a profound growth or is it kind of situational depending on their who they

situational depending on their who they situational depending on their who they are or what the product is uh at the

are or what the product is uh at the are or what the product is uh at the moment because uh International SEO is

moment because uh International SEO is moment because uh International SEO is still quite novel to my surprise the

still quite novel to my surprise the still quite novel to my surprise the growth from having nothing so I'll give

growth from having nothing so I'll give growth from having nothing so I'll give a real life example client that um I

a real life example client that um I a real life example client that um I work with they started off with

work with they started off with work with they started off with 67 separate websites with identical

67 separate websites with identical 67 separate websites with identical content in different languages targeting

content in different languages targeting content in different languages targeting all these countries and of course they

all these countries and of course they all these countries and of course they weren't going anywhere with it they

weren't going anywhere with it they weren't going anywhere with it they weren't making much money apart from the

weren't making much money apart from the weren't making much money apart from the UK and the US market and they had 67

UK and the US market and they had 67 UK and the US market and they had 67 domains they were paying for and we

domains they were paying for and we domains they were paying for and we Consolidated all of them gave them a

Consolidated all of them gave them a Consolidated all of them gave them a strong International SEO strategy and

strong International SEO strategy and strong International SEO strategy and brought them from half a million pounds

brought them from half a million pounds brought them from half a million pounds to now3 million pound so you know the

to now3 million pound so you know the to now3 million pound so you know the the proof is in the pudding and it just

the proof is in the pudding and it just the proof is in the pudding and it just keeps going the growth so we have this

keeps going the growth so we have this keeps going the growth so we have this client pool that are like oh interesting

client pool that are like oh interesting client pool that are like oh interesting I want to try this and we take them from

I want to try this and we take them from I want to try this and we take them from zero to 100 but obviously growth flows

zero to 100 but obviously growth flows zero to 100 but obviously growth flows down when the strategy's already there

down when the strategy's already there down when the strategy's already there but it continues to improve every single

but it continues to improve every single but it continues to improve every single month so it it it works you know the

month so it it it works you know the month so it it it works you know the concept is proven so you would say that

concept is proven so you would say that concept is proven so you would say that it's better to have like things on

it's better to have like things on it's better to have like things on either subdomain or subfolder than

either subdomain or subfolder than either subdomain or subfolder than multiple domains targeting different

multiple domains targeting different multiple domains targeting different markets oh 100% um I mean in in the

markets oh 100% um I mean in in the markets oh 100% um I mean in in the situation of my clients it was probably

situation of my clients it was probably situation of my clients it was probably couldn't get any worse than it was um it

couldn't get any worse than it was um it couldn't get any worse than it was um it was identical content so it was English

was identical content so it was English was identical content so it was English content with the country domain so they

content with the country domain so they content with the country domain so they thought that if we just buy another one

thought that if we just buy another one thought that if we just buy another one that would be a good idea so there was

that would be a good idea so there was that would be a good idea so there was no research done um sometimes for

no research done um sometimes for no research done um sometimes for example Morocco um and Canada the search

example Morocco um and Canada the search example Morocco um and Canada the search is predominantly in English even in

is predominantly in English even in is predominantly in English even in French speaking areas or arabic speaking

French speaking areas or arabic speaking French speaking areas or arabic speaking areas but none of that research was done

areas but none of that research was done areas but none of that research was done in advance so they thought well we'll

in advance so they thought well we'll in advance so they thought well we'll translate to every language we'll do

translate to every language we'll do translate to every language we'll do this get the domains but it doesn't work

this get the domains but it doesn't work this get the domains but it doesn't work you you have to do your homework before

you you have to do your homework before you you have to do your homework before you do this stuff yeah you definitely

you do this stuff yeah you definitely you do this stuff yeah you definitely know a few things because I'm from

know a few things because I'm from know a few things because I'm from Toronto but I now live in Montreal and

Toronto but I now live in Montreal and Toronto but I now live in Montreal and uh quebecers do not want to hear this

uh quebecers do not want to hear this uh quebecers do not want to hear this but there is enough English here and

but there is enough English here and but there is enough English here and what the percent uh percentage for

what the percent uh percentage for what the percent uh percentage for people doing thir I don't know like on

people doing thir I don't know like on people doing thir I don't know like on the streets it is mainly French but um I

the streets it is mainly French but um I the streets it is mainly French but um I think people they've just been used to

think people they've just been used to think people they've just been used to doing engl for a long time like imagine

doing engl for a long time like imagine doing engl for a long time like imagine if you're born in Quebec and you want to

if you're born in Quebec and you want to if you're born in Quebec and you want to learn SEO it's uh you're going to be

learn SEO it's uh you're going to be learn SEO it's uh you're going to be disappointed when you search for you

disappointed when you search for you disappointed when you search for you know that knowledge base of learning SEO

know that knowledge base of learning SEO know that knowledge base of learning SEO in French and going there's not much

in French and going there's not much in French and going there's not much here but it's all in English so um you

here but it's all in English so um you here but it's all in English so um you know it just becomes kind of like a know it just becomes kind of like a know it just becomes kind of like a habit that maybe it will take a

habit that maybe it will take a habit that maybe it will take a generation to change exactly it is uh I

generation to change exactly it is uh I generation to change exactly it is uh I mean Migel University so that's um the

mean Migel University so that's um the mean Migel University so that's um the university I went to and they they've

university I went to and they they've university I went to and they they've got good AG rling uh which makes very

got good AG rling uh which makes very got good AG rling uh which makes very happy so they target the French speakers

happy so they target the French speakers happy so they target the French speakers as well but the search is predominantly

as well but the search is predominantly as well but the search is predominantly in English so they put all their work

in English so they put all their work in English so they put all their work into the English website but they give

into the English website but they give into the English website but they give all the French all the French all the French speakers the the pleasure of reading the

speakers the the pleasure of reading the speakers the the pleasure of reading the same content in French so it doesn't

same content in French so it doesn't same content in French so it doesn't doesn't take much just a little bit of

doesn't take much just a little bit of doesn't take much just a little bit of effort and a little bit of research to

effort and a little bit of research to effort and a little bit of research to do it yeah and we won't get into the

do it yeah and we won't get into the do it yeah and we won't get into the politics where um yeah the things like

politics where um yeah the things like politics where um yeah the things like the English uh universities in Quebec

the English uh universities in Quebec the English uh universities in Quebec seem are seemingly under attack but good

seem are seemingly under attack but good seem are seemingly under attack but good to know that they've done the the

to know that they've done the the to know that they've done the the language uh stuff properly Miguel's I

language uh stuff properly Miguel's I language uh stuff properly Miguel's I mean they got to sell themselves to the

mean they got to sell themselves to the mean they got to sell themselves to the rest of Canada the rest of world uh even

rest of Canada the rest of world uh even rest of Canada the rest of world uh even french- speaking countries around the

french- speaking countries around the french- speaking countries around the world so that's uh Miguel's job exactly

world so that's uh Miguel's job exactly world so that's uh Miguel's job exactly yeah good for them yeah so I noticed on

yeah good for them yeah so I noticed on yeah good for them yeah so I noticed on one of your um I think it's Instagram

one of your um I think it's Instagram one of your um I think it's Instagram profiles you wrote Enterprise and luxury

profiles you wrote Enterprise and luxury profiles you wrote Enterprise and luxury which I'm assuming is your client base

which I'm assuming is your client base which I'm assuming is your client base rather than your actual business but it

rather than your actual business but it rather than your actual business but it could be that too could be that too could be that too so uh uh dive deeper into like what

so uh uh dive deeper into like what so uh uh dive deeper into like what what's that space and the clients

what's that space and the clients what's that space and the clients yeah good question um so it I I tried to

yeah good question um so it I I tried to yeah good question um so it I I tried to work with the the premium so larger

work with the the premium so larger work with the the premium so larger companies um with a lot of Staff a lot

companies um with a lot of Staff a lot companies um with a lot of Staff a lot of international reach uh or luxury

of international reach uh or luxury of international reach uh or luxury products or services that they offer so

products or services that they offer so products or services that they offer so that is um purely the market that I

that is um purely the market that I that is um purely the market that I prefer to work in and where I feel I can

prefer to work in and where I feel I can prefer to work in and where I feel I can add the most value so usually the larger

add the most value so usually the larger add the most value so usually the larger the company the broader their

the company the broader their the company the broader their International reach so that was the um

International reach so that was the um International reach so that was the um the initial thought behind it all and

the initial thought behind it all and the initial thought behind it all and luxury is um so we work with yacht

luxury is um so we work with yacht luxury is um so we work with yacht companies um

companies um companies um Charters um luxury automotive and that

Charters um luxury automotive and that Charters um luxury automotive and that that is just um something I fell into

that is just um something I fell into that is just um something I fell into really I didn't really sit down and

really I didn't really sit down and really I didn't really sit down and decide that today I will do Luxury I

decide that today I will do Luxury I decide that today I will do Luxury I kind of attracted that clientele and I

kind of attracted that clientele and I kind of attracted that clientele and I was always told to Niche down and that

was always told to Niche down and that was always told to Niche down and that is just the niche that I love so here we

is just the niche that I love so here we is just the niche that I love so here we are uh that's always great advice I mean

are uh that's always great advice I mean are uh that's always great advice I mean I've tried to Niche down as much as I

I've tried to Niche down as much as I I've tried to Niche down as much as I have but we're kind of doing the

have but we're kind of doing the have but we're kind of doing the opposite in one sense of going okay we

opposite in one sense of going okay we opposite in one sense of going okay we want to we want to cover affiliate

want to we want to cover affiliate want to we want to cover affiliate marketing and that's not really small marketing and that's not really small marketing and that's not really small need but I think it's interesting

need but I think it's interesting need but I think it's interesting because what you're doing U and I got a

because what you're doing U and I got a because what you're doing U and I got a really challenging question you're in my

really challenging question you're in my really challenging question you're in my opinion capturing the demand that exists

opinion capturing the demand that exists opinion capturing the demand that exists in other markets that those companies

in other markets that those companies in other markets that those companies need to kind of sort of meet them in the

need to kind of sort of meet them in the need to kind of sort of meet them in the middle and create the content for in my

middle and create the content for in my middle and create the content for in my situation my software my customers are

situation my software my customers are situation my software my customers are problem aware but not solution aware so

problem aware but not solution aware so problem aware but not solution aware so we know that the problem exists globally

we know that the problem exists globally we know that the problem exists globally doesn't really matter the language doesn't really matter the language doesn't really matter the language markets how would you say that i' go

markets how would you say that i' go markets how would you say that i' go about trying to build out a strategy to

about trying to build out a strategy to about trying to build out a strategy to um create that

um create that um create that demand that's really interesting so I

demand that's really interesting so I demand that's really interesting so I get this a lot actually um people say

get this a lot actually um people say get this a lot actually um people say well how how do I get people to see this

well how how do I get people to see this well how how do I get people to see this even if they don't think it's a problem

even if they don't think it's a problem even if they don't think it's a problem or even they're not at that stage yet um

or even they're not at that stage yet um or even they're not at that stage yet um we've all heard about going after no

we've all heard about going after no we've all heard about going after no search volume terms and

search volume terms and search volume terms and question I

question I question I think I'm not going to get too much into

think I'm not going to get too much into think I'm not going to get too much into that I've got a strange take on it but I

that I've got a strange take on it but I that I've got a strange take on it but I think that taking a question that

think that taking a question that think that taking a question that already exists in some sort of high

already exists in some sort of high already exists in some sort of high search that Loosely correlates into what

search that Loosely correlates into what search that Loosely correlates into what you want to explain and drip feeding

you want to explain and drip feeding you want to explain and drip feeding people that information with multiple

people that information with multiple people that information with multiple blog posts or Pages or informative

blog posts or Pages or informative blog posts or Pages or informative content of any sort and kind of putting

content of any sort and kind of putting content of any sort and kind of putting them through that funnel so with SEO you

them through that funnel so with SEO you them through that funnel so with SEO you kind of capture the demand like you said

kind of capture the demand like you said kind of capture the demand like you said but with your question you have to

but with your question you have to but with your question you have to create it as well you have to put the

create it as well you have to put the create it as well you have to put the thought into people's head that they

thought into people's head that they thought into people's head that they don't actually have at the moment and

don't actually have at the moment and don't actually have at the moment and that's a really tough position to be in

that's a really tough position to be in that's a really tough position to be in but not to say it can't be done so what

but not to say it can't be done so what but not to say it can't be done so what I do this is another real life example

I do this is another real life example I do this is another real life example if we've got quite a tricky client that

if we've got quite a tricky client that if we've got quite a tricky client that we work with where the service is so

we work with where the service is so we work with where the service is so bizarre that people wouldn't even think

bizarre that people wouldn't even think bizarre that people wouldn't even think about it we find things that have high

about it we find things that have high about it we find things that have high search or respectable search

search or respectable search search or respectable search in within the same topical space and

in within the same topical space and in within the same topical space and then drip feed that information to them

then drip feed that information to them then drip feed that information to them put the question in their head and then

put the question in their head and then put the question in their head and then we see search volume increase for those

we see search volume increase for those we see search volume increase for those terms because they think oh wow that's

terms because they think oh wow that's terms because they think oh wow that's cool never thought about that and that's

cool never thought about that and that's cool never thought about that and that's how we create demand and that's worked

how we create demand and that's worked how we create demand and that's worked well if you do it correctly that works

well if you do it correctly that works well if you do it correctly that works really well so we we can create

really well so we we can create really well so we we can create search as well okay so maybe in my

search as well okay so maybe in my search as well okay so maybe in my situation like one of our go to market

situation like one of our go to market situation like one of our go to market strategies and of course course I have

strategies and of course course I have strategies and of course course I have some competition that's listening in um

some competition that's listening in um some competition that's listening in um so we we're we're like the QuickBooks

so we we're we're like the QuickBooks so we we're we're like the QuickBooks for Affiliates we help them pull their

for Affiliates we help them pull their for Affiliates we help them pull their data and their stats in from the data and their stats in from the data and their stats in from the affiliate programs and uh we do have

affiliate programs and uh we do have affiliate programs and uh we do have reviews of affiliate programs and we're

reviews of affiliate programs and we're reviews of affiliate programs and we're now starting to create the categories

now starting to create the categories now starting to create the categories but we know that there's a fair amount

but we know that there's a fair amount but we know that there's a fair amount of search volume in these single review

of search volume in these single review of search volume in these single review the categories and then of course

the categories and then of course the categories and then of course there's the whole spectrum of op of

there's the whole spectrum of op of there's the whole spectrum of op of funnel all the way down to bottom of funnel all the way down to bottom of funnel all the way down to bottom of funnel content and yeah it's uh we're

funnel content and yeah it's uh we're funnel content and yeah it's uh we're actually we're doing a whole bunch of actually we're doing a whole bunch of actually we're doing a whole bunch of everything it's we're saying how do we

everything it's we're saying how do we everything it's we're saying how do we make sure that we're seen in the space

make sure that we're seen in the space make sure that we're seen in the space in affiliate marketing in every context

in affiliate marketing in every context in affiliate marketing in every context including this podcast and you know it's

including this podcast and you know it's including this podcast and you know it's um you know we're doing The Branding to

um you know we're doing The Branding to um you know we're doing The Branding to let them hear about the company but

let them hear about the company but let them hear about the company but we're trying to be like oh I never heard

we're trying to be like oh I never heard we're trying to be like oh I never heard about this before I didn't know you about this before I didn't know you about this before I didn't know you existed and they don't even know our

existed and they don't even know our existed and they don't even know our competition ex right my market research

competition ex right my market research competition ex right my market research shows that maybe one to two% of

shows that maybe one to two% of shows that maybe one to two% of affiliate Market marketers globally will

affiliate Market marketers globally will affiliate Market marketers globally will use a tool to track their stats of

use a tool to track their stats of use a tool to track their stats of commissions they're either not tracking

commissions they're either not tracking commissions they're either not tracking it at all or they're manually tracking

it at all or they're manually tracking it at all or they're manually tracking in Google or the big companies they

in Google or the big companies they in Google or the big companies they actually build their own version of it

actually build their own version of it actually build their own version of it and they didn't even realize we were and they didn't even realize we were and they didn't even realize we were even on the market exactly and that's

even on the market exactly and that's even on the market exactly and that's it's a great place to be in in a way

it's a great place to be in in a way it's a great place to be in in a way because your possibilities are endless

because your possibilities are endless because your possibilities are endless and when people find you they it's

and when people find you they it's and when people find you they it's revolutionary we we have clients like

revolutionary we we have clients like revolutionary we we have clients like this too um a recent one that joined us

this too um a recent one that joined us this too um a recent one that joined us I didn't even think that kind of service

I didn't even think that kind of service I didn't even think that kind of service exists but it was exactly what I was

exists but it was exactly what I was exists but it was exactly what I was looking for so to be in that space of

looking for so to be in that space of looking for so to be in that space of gray and view obviously know where

gray and view obviously know where gray and view obviously know where you're headed with it but just answer

you're headed with it but just answer you're headed with it but just answer all of those questions so what I like to

all of those questions so what I like to all of those questions so what I like to go back into is what we learned at

go back into is what we learned at go back into is what we learned at school the five W's and one8 and that is

school the five W's and one8 and that is school the five W's and one8 and that is no matter how many hours we spend that

no matter how many hours we spend that no matter how many hours we spend that is one of the cornerstones is have we

is one of the cornerstones is have we is one of the cornerstones is have we answered every single question every W

answered every single question every W answered every single question every W and every a and once we know we did that

and every a and once we know we did that and every a and once we know we did that we dig deeper into it and then you

we dig deeper into it and then you we dig deeper into it and then you started seeing results already because

started seeing results already because started seeing results already because you've answered every question there is

you've answered every question there is you've answered every question there is yeah and that seems to go full circle to

yeah and that seems to go full circle to yeah and that seems to go full circle to topical Authority and for us like our

topical Authority and for us like our topical Authority and for us like our topical Authority and our bottom of

topical Authority and our bottom of topical Authority and our bottom of finnal content is we want to go as deep

finnal content is we want to go as deep finnal content is we want to go as deep as possible so with all of our

as possible so with all of our as possible so with all of our competitors in the affiliate program

competitors in the affiliate program competitors in the affiliate program review base uh we're trying to take it

review base uh we're trying to take it review base uh we're trying to take it like super deep like how often is the

like super deep like how often is the like super deep like how often is the data fed back to you is it 24 hours by

data fed back to you is it 24 hours by data fed back to you is it 24 hours by the hour or real time uh do they have a

the hour or real time uh do they have a the hour or real time uh do they have a server to server tracking Tech like both

server to server tracking Tech like both server to server tracking Tech like both back um and we found that there's

back um and we found that there's back um and we found that there's actually Affiliates looking for this and actually Affiliates looking for this and actually Affiliates looking for this and find up as soon as we started to publish

find up as soon as we started to publish find up as soon as we started to publish some of this content we actually

some of this content we actually some of this content we actually attracted some of the people that were

attracted some of the people that were attracted some of the people that were they were just simply looking for the they were just simply looking for the they were just simply looking for the API like oh I just want the API of this

API like oh I just want the API of this API like oh I just want the API of this affiliate program and then they saw we

affiliate program and then they saw we affiliate program and then they saw we existed and I'm like how did you hear

existed and I'm like how did you hear existed and I'm like how did you hear about us and they're like well I I about us and they're like well I I about us and they're like well I I searched for this I'm like yes you know

searched for this I'm like yes you know searched for this I'm like yes you know this is uh this is how I know sometimes

this is uh this is how I know sometimes this is uh this is how I know sometimes we're winning but I get the feeling

we're winning but I get the feeling we're winning but I get the feeling there's still more we could do 100% And

there's still more we could do 100% And there's still more we could do 100% And I think with um scenarios like this

I think with um scenarios like this I think with um scenarios like this Reddit is a really good idea because

Reddit is a really good idea because Reddit is a really good idea because Reddit has all the niche questions that

Reddit has all the niche questions that Reddit has all the niche questions that you wouldn't think anyone would think

you wouldn't think anyone would think you wouldn't think anyone would think about but then you Google something and

about but then you Google something and about but then you Google something and someone answered seven years ago with

someone answered seven years ago with someone answered seven years ago with exactly what you need but that's another

exactly what you need but that's another exactly what you need but that's another tactic that we employ for scenarios like

tactic that we employ for scenarios like tactic that we employ for scenarios like this if we really want to educate people

this if we really want to educate people this if we really want to educate people because people are searching for really

because people are searching for really because people are searching for really vague questions so apis um and you can

vague questions so apis um and you can vague questions so apis um and you can answer them and you can actually give

answer them and you can actually give answer them and you can actually give them the link within your Reddit answer

them the link within your Reddit answer them the link within your Reddit answer and that's that gives you a quite a big

and that's that gives you a quite a big and that's that gives you a quite a big upsurgence traffic yeah I'm trying to be

upsurgence traffic yeah I'm trying to be upsurgence traffic yeah I'm trying to be mindful to make sure that I don't get a

mindful to make sure that I don't get a mindful to make sure that I don't get a shadow ban for doing that too often so I

shadow ban for doing that too often so I shadow ban for doing that too often so I actually did that uh I think a few days

actually did that uh I think a few days actually did that uh I think a few days ago where someone was asking for like a

ago where someone was asking for like a ago where someone was asking for like a list of like I think it was gambling

list of like I think it was gambling list of like I think it was gambling affiliate program like perfect so rather

affiliate program like perfect so rather affiliate program like perfect so rather than just throwing the link on there than just throwing the link on there than just throwing the link on there what I did was I went deep and I what I did was I went deep and I what I did was I went deep and I explained the whole Spectrum I said

explained the whole Spectrum I said explained the whole Spectrum I said here's your gray Market stuff which is

here's your gray Market stuff which is here's your gray Market stuff which is cryptocurrency here's the real regulated

cryptocurrency here's the real regulated cryptocurrency here's the real regulated and here's the technically regulated but

and here's the technically regulated but and here's the technically regulated but they're kind of operating under the

they're kind of operating under the they're kind of operating under the guide of legal loopholes which is sweep

guide of legal loopholes which is sweep guide of legal loopholes which is sweep States casinos so I gave him the whole

States casinos so I gave him the whole States casinos so I gave him the whole Spectrum I'm pretty sure I answered in a

Spectrum I'm pretty sure I answered in a Spectrum I'm pretty sure I answered in a way that no one would have expected like

way that no one would have expected like way that no one would have expected like well this is deep I mean that's my

well this is deep I mean that's my well this is deep I mean that's my experience and then of course I said

experience and then of course I said experience and then of course I said here's a master list of 1300 Casino

here's a master list of 1300 Casino here's a master list of 1300 Casino affiliate programs and you know I

affiliate programs and you know I affiliate programs and you know I thought that was suitable and I don't

thought that was suitable and I don't thought that was suitable and I don't think I got banned for that I'm like I'm

think I got banned for that I'm like I'm think I got banned for that I'm like I'm like I'm like scared of my checking my

like I'm like scared of my checking my like I'm like scared of my checking my Reddit account I feel like I want to go

Reddit account I feel like I want to go Reddit account I feel like I want to go on to the the subreddit where it's like

on to the the subreddit where it's like on to the the subreddit where it's like am I Shadow Bann like

so so beyond answering those questions so so beyond answering those questions in Reddit and Kora and maybe even doing

in Reddit and Kora and maybe even doing in Reddit and Kora and maybe even doing the content on LinkedIn um is there any

the content on LinkedIn um is there any the content on LinkedIn um is there any other tip you'd have for

other tip you'd have for other tip you'd have for Reddit don't get banned that's the first

Reddit don't get banned that's the first Reddit don't get banned that's the first one um I we use Reddit a lot um for many

one um I we use Reddit a lot um for many one um I we use Reddit a lot um for many different things we've luckily never

different things we've luckily never different things we've luckily never gotten banned as well but now that gotten banned as well but now that gotten banned as well but now that you've said it I feel like I've

you've said it I feel like I've you've said it I feel like I've manifested it um I think creating

manifested it um I think creating manifested it um I think creating questions and answering those questions

questions and answering those questions questions and answering those questions but like you say in a way that's

but like you say in a way that's but like you say in a way that's actually helpful so what people forget

actually helpful so what people forget actually helpful so what people forget is that we're not just here promoting

is that we're not just here promoting is that we're not just here promoting stuff we actually want to help people

stuff we actually want to help people stuff we actually want to help people and at the end that's the highest and at the end that's the highest and at the end that's the highest quality lead that you will get the one

quality lead that you will get the one quality lead that you will get the one that youve really helped the honest way

that youve really helped the honest way that youve really helped the honest way um I think it doesn't go much beyond

um I think it doesn't go much beyond um I think it doesn't go much beyond that but what we do is we create

that but what we do is we create that but what we do is we create accounts and we provide genuine value to

accounts and we provide genuine value to accounts and we provide genuine value to people but again because I'm an

people but again because I'm an people but again because I'm an international SEO we provide this Val

international SEO we provide this Val international SEO we provide this Val across the globe in different locations

across the globe in different locations across the globe in different locations and in different languages so that we

and in different languages so that we and in different languages so that we can make everything accessible to people

can make everything accessible to people can make everything accessible to people um so Reddit is user generated content

um so Reddit is user generated content um so Reddit is user generated content and that's its own type of hrl so we

and that's its own type of hrl so we and that's its own type of hrl so we always try to not forget it because

always try to not forget it because always try to not forget it because there are people that are not English

there are people that are not English there are people that are not English speakers that also want to know what's

speakers that also want to know what's speakers that also want to know what's going on so every time we have any sort

going on so every time we have any sort going on so every time we have any sort of question it's always translated into

of question it's always translated into of question it's always translated into every other language and we don't do

every other language and we don't do every other language and we don't do that with Google translate we do it with

that with Google translate we do it with that with Google translate we do it with um a local in that country plus any chat

um a local in that country plus any chat um a local in that country plus any chat GPT involvement for proof reading that's

GPT involvement for proof reading that's GPT involvement for proof reading that's a interesting point to use chat GPT

a interesting point to use chat GPT a interesting point to use chat GPT because I've heard chat GPT you can kind

because I've heard chat GPT you can kind because I've heard chat GPT you can kind of say what would the context be in this

of say what would the context be in this of say what would the context be in this market or this language and um I'm

market or this language and um I'm market or this language and um I'm hearing some seos making uh proper use

hearing some seos making uh proper use hearing some seos making uh proper use of that it it's I always say this chat

of that it it's I always say this chat of that it it's I always say this chat GPT is great if you know how to use it

GPT is great if you know how to use it GPT is great if you know how to use it so when I do any talk with beginners and

so when I do any talk with beginners and so when I do any talk with beginners and they ask oh can I use chat GPT I just

they ask oh can I use chat GPT I just they ask oh can I use chat GPT I just say don't use it because for for me to

say don't use it because for for me to say don't use it because for for me to tell you how to use it that will tell you how to use it that will tell you how to use it that will probably take a week and if you use it

probably take a week and if you use it probably take a week and if you use it wrong that's quite deadly but if you use

wrong that's quite deadly but if you use wrong that's quite deadly but if you use it right it's the best thing in the it right it's the best thing in the it right it's the best thing in the world so it's at the moment it's a bit

world so it's at the moment it's a bit world so it's at the moment it's a bit of a catch 22 Yeah I think everyone

of a catch 22 Yeah I think everyone of a catch 22 Yeah I think everyone needs a course on that and I think

needs a course on that and I think needs a course on that and I think everyone when they show how they use

everyone when they show how they use everyone when they show how they use chat gbt especially even for producing

chat gbt especially even for producing chat gbt especially even for producing content and going why is this not

content and going why is this not content and going why is this not working on my affiliate site it's like

working on my affiliate site it's like working on my affiliate site it's like well let's start from the beginning

well let's start from the beginning well let's start from the beginning exactly I don't know if you've seen this

exactly I don't know if you've seen this exactly I don't know if you've seen this but people type in oh imagine I'm an SEO

but people type in oh imagine I'm an SEO but people type in oh imagine I'm an SEO expert write me this prompt that is

expert write me this prompt that is expert write me this prompt that is crazy that's not crazy if only it would

crazy that's not crazy if only it would crazy that's not crazy if only it would work exactly exactly so going back to

work exactly exactly so going back to work exactly exactly so going back to I've got two things here um would you

I've got two things here um would you I've got two things here um would you say like answering questions like of

say like answering questions like of say like answering questions like of course it can be done on Reddit but

course it can be done on Reddit but course it can be done on Reddit but maybe you should also focus on doing

maybe you should also focus on doing maybe you should also focus on doing this internally and saying well you've

this internally and saying well you've this internally and saying well you've got your own YouTube channel answer the

got your own YouTube channel answer the got your own YouTube channel answer the questions there and also do it in the

questions there and also do it in the questions there and also do it in the form of blog content because I'm form of blog content because I'm form of blog content because I'm assuming all these things will end up on

assuming all these things will end up on assuming all these things will end up on Surs and you know if you can get more

Surs and you know if you can get more Surs and you know if you can get more than one uh ability or more than one uh

than one uh ability or more than one uh than one uh ability or more than one uh Channel you know ranking it's uh they

Channel you know ranking it's uh they Channel you know ranking it's uh they all add up oh 100% I think if anything

all add up oh 100% I think if anything all add up oh 100% I think if anything YouTube so video search is booming so we

YouTube so video search is booming so we YouTube so video search is booming so we always any question that we answer we

always any question that we answer we always any question that we answer we always use video content as well whether

always use video content as well whether always use video content as well whether it's just on YouTube or it's embedded

it's just on YouTube or it's embedded it's just on YouTube or it's embedded onto our it as well so we really stretch

onto our it as well so we really stretch onto our it as well so we really stretch our blog titles to the max so we create

our blog titles to the max so we create our blog titles to the max so we create a blog title that goes onto our social

a blog title that goes onto our social a blog title that goes onto our social media um Instagram LinkedIn Twitter if

media um Instagram LinkedIn Twitter if media um Instagram LinkedIn Twitter if you need be create a video out of it

you need be create a video out of it you need be create a video out of it create a blog piece um use it break it

create a blog piece um use it break it create a blog piece um use it break it down into Reddit questions as well and

down into Reddit questions as well and down into Reddit questions as well and just make the absolute best of it the

just make the absolute best of it the just make the absolute best of it the thing that I hate to see is that people

thing that I hate to see is that people thing that I hate to see is that people create a blog piece publish it and never

create a blog piece publish it and never create a blog piece publish it and never do anything with it again but you're

do anything with it again but you're do anything with it again but you're sitting on a gold mine especially for

sitting on a gold mine especially for sitting on a gold mine especially for video and if it's the other way around

video and if it's the other way around video and if it's the other way around then you transcribe the YouTube video

then you transcribe the YouTube video then you transcribe the YouTube video onto your content break it down into

onto your content break it down into onto your content break it down into socials as

socials as socials as well go ahead sorry just saying it makes

well go ahead sorry just saying it makes well go ahead sorry just saying it makes sense to it's really

sense to it's really sense to it's really distribution exactly yeah ex and I

distribution exactly yeah ex and I distribution exactly yeah ex and I forget where I heard this recently but

forget where I heard this recently but forget where I heard this recently but it's like I think Eli Schwarz was saying

it's like I think Eli Schwarz was saying it's like I think Eli Schwarz was saying this is a book I recommend and I'm sure

this is a book I recommend and I'm sure this is a book I recommend and I'm sure I've got it somewhere back here but I've

I've got it somewhere back here but I've I've got it somewhere back here but I've got a book on distribution it's actually got a book on distribution it's actually got a book on distribution it's actually on my kind I forget who the author is

on my kind I forget who the author is on my kind I forget who the author is but they're basically saying this is how but they're basically saying this is how but they're basically saying this is how the person was able to make it work like

the person was able to make it work like the person was able to make it work like they did like a a a Blog content piece

they did like a a a Blog content piece they did like a a a Blog content piece and they thought it was amazing and it

and they thought it was amazing and it and they thought it was amazing and it fell flat and then they're like okay I fell flat and then they're like okay I fell flat and then they're like okay I need to hustle my way to put it into

need to hustle my way to put it into need to hustle my way to put it into either smaller pieces or different

either smaller pieces or different either smaller pieces or different channels and then eventually they channels and then eventually they channels and then eventually they started figuring that where it was like

started figuring that where it was like started figuring that where it was like yes there's better ways of um the word

yes there's better ways of um the word yes there's better ways of um the word like presenting your content but then

like presenting your content but then like presenting your content but then the other part of it kind of going like

the other part of it kind of going like the other part of it kind of going like you said if you're sitting on an actual

you said if you're sitting on an actual you said if you're sitting on an actual gold mine of amazing content

gold mine of amazing content gold mine of amazing content um how else can you distribute it

um how else can you distribute it um how else can you distribute it exactly and another thing is that people

exactly and another thing is that people exactly and another thing is that people they can take the blog they can make say

they can take the blog they can make say they can take the blog they can make say a 30 minute video on it but you forget

a 30 minute video on it but you forget a 30 minute video on it but you forget about your a2s and your a3s you can make

about your a2s and your a3s you can make about your a2s and your a3s you can make YouTube shorts with where H2S and H3 you

YouTube shorts with where H2S and H3 you YouTube shorts with where H2S and H3 you can make five six different videos so

can make five six different videos so can make five six different videos so really you can do so much just with one

really you can do so much just with one really you can do so much just with one piece of piece of piece of content and no nobody seems to do that I

content and no nobody seems to do that I content and no nobody seems to do that I mean more now but still people don't

mean more now but still people don't mean more now but still people don't make the best of really great stuff that

make the best of really great stuff that make the best of really great stuff that they can use that makes sense and I'm

they can use that makes sense and I'm they can use that makes sense and I'm going to throw a a real life example in

going to throw a a real life example in going to throw a a real life example in my situation where I'm producing these

my situation where I'm producing these my situation where I'm producing these affiliate program categories like SEO

affiliate program categories like SEO affiliate program categories like SEO affiliate programs sassin affiliate affiliate programs sassin affiliate affiliate programs sassin affiliate programs and I'm trying to be topical

programs and I'm trying to be topical programs and I'm trying to be topical authorities though even though I'm authorities though even though I'm authorities though even though I'm writing the similar stuff over and over

writing the similar stuff over and over writing the similar stuff over and over again I'm explaining it from The

again I'm explaining it from The again I'm explaining it from The Beginner's point of view the advanced

Beginner's point of view the advanced Beginner's point of view the advanced person point of view uh how affiliate

person point of view uh how affiliate person point of view uh how affiliate marketing works with the tracking links

marketing works with the tracking links marketing works with the tracking links uh what expect from this specific Niche

uh what expect from this specific Niche uh what expect from this specific Niche the events the conferences within that

the events the conferences within that the events the conferences within that Niche um would you say that this is a

Niche um would you say that this is a Niche um would you say that this is a good idea or a bad idea or maybe just

good idea or a bad idea or maybe just good idea or a bad idea or maybe just kind of say I'll be neutral with the

kind of say I'll be neutral with the kind of say I'll be neutral with the answering maybe producing not just a

answering maybe producing not just a answering maybe producing not just a video but maybe aook on something like

video but maybe aook on something like video but maybe aook on something like this I think that's a great idea and

this I think that's a great idea and this I think that's a great idea and actually now that you say book I want to

actually now that you say book I want to actually now that you say book I want to bring in um Jason Hennessy who I'm sure

bring in um Jason Hennessy who I'm sure bring in um Jason Hennessy who I'm sure you already know he was a speaker at the

you already know he was a speaker at the you already know he was a speaker at the SEO Min Summit as well and he did an

SEO Min Summit as well and he did an SEO Min Summit as well and he did an absolute genius thing um he was trying

absolute genius thing um he was trying absolute genius thing um he was trying to become the authority in law firm

to become the authority in law firm to become the authority in law firm SEO okay wrote a book called Law Firm

SEO okay wrote a book called Law Firm SEO okay wrote a book called Law Firm SEO and every time someone would type in

SEO and every time someone would type in SEO and every time someone would type in law for SEO he'd have the full knowledge

law for SEO he'd have the full knowledge law for SEO he'd have the full knowledge panel the whole thing the whole and it's

panel the whole thing the whole and it's panel the whole thing the whole and it's I thought it was probably the best thing

I thought it was probably the best thing I thought it was probably the best thing I've heard goodtire life so yes that is

I've heard goodtire life so yes that is I've heard goodtire life so yes that is a great idea

a great idea a great idea and it's kind of like less is more but

and it's kind of like less is more but and it's kind of like less is more but it seems because Jason's now said it and

it seems because Jason's now said it and it seems because Jason's now said it and I'm like oh yeah wow that was so obvious

I'm like oh yeah wow that was so obvious I'm like oh yeah wow that was so obvious but nobody seems to do it so you cover

but nobody seems to do it so you cover but nobody seems to do it so you cover the whole knowledge panel then you have

the whole knowledge panel then you have the whole knowledge panel then you have the book reviews and then you have you

the book reviews and then you have you the book reviews and then you have you know three pages and it's all to do with

know three pages and it's all to do with know three pages and it's all to do with your business yeah and I'm pretty sure

your business yeah and I'm pretty sure your business yeah and I'm pretty sure that it's also High converting audience

that it's also High converting audience that it's also High converting audience so even if you had let's say

so even if you had let's say so even if you had let's say hypothetically two book sales per month

hypothetically two book sales per month hypothetically two book sales per month that doesn't sound like a lot but that's

that doesn't sound like a lot but that's that doesn't sound like a lot but that's still someone taking the time to buy it

still someone taking the time to buy it still someone taking the time to buy it I mean the buyer intent is right there

I mean the buyer intent is right there I mean the buyer intent is right there in front of you exactly so all you have

in front of you exactly so all you have in front of you exactly so all you have to do again it goes the same way as the

to do again it goes the same way as the to do again it goes the same way as the content you're sitting on a gold mine

content you're sitting on a gold mine content you're sitting on a gold mine it's just how you utilize it and how

it's just how you utilize it and how it's just how you utilize it and how much you think outside the box so now if

much you think outside the box so now if much you think outside the box so now if I'm going to go ahead with it I got to

I'm going to go ahead with it I got to I'm going to go ahead with it I got to decide what would the book title

decide what would the book title decide what would the book title be F something with very high search

be F something with very high search be F something with very high search volume very broad well it could either

volume very broad well it could either volume very broad well it could either be the the broadest like affiliate

be the the broadest like affiliate be the the broadest like affiliate marketing but I know there's a lot of marketing but I know there's a lot of marketing but I know there's a lot of people that have done affiliate people that have done affiliate people that have done affiliate marketing book which to me I think maybe

marketing book which to me I think maybe marketing book which to me I think maybe a little too high level top of funnel

a little too high level top of funnel a little too high level top of funnel I'm thinking maybe something affiliate

I'm thinking maybe something affiliate I'm thinking maybe something affiliate programs which does have a lot of volume

programs which does have a lot of volume programs which does have a lot of volume but someone that's looking for affiliate

but someone that's looking for affiliate but someone that's looking for affiliate programs that's um they've got an intent

programs that's um they've got an intent programs that's um they've got an intent in mind because they're like I want a

in mind because they're like I want a in mind because they're like I want a database I want a list I want the high

database I want a list I want the high database I want a list I want the high paying affiliate programs I want the

paying affiliate programs I want the paying affiliate programs I want the exclusive offers and all the niches you

exclusive offers and all the niches you exclusive offers and all the niches you could imagine I think um maybe they

could imagine I think um maybe they could imagine I think um maybe they would want that exactly I'll be the

would want that exactly I'll be the would want that exactly I'll be the first buyer of this book when it awesome

first buyer of this book when it awesome first buyer of this book when it awesome pre-old Book

pre-old Book pre-old Book Sales okay so um yeah this is a great uh

Sales okay so um yeah this is a great uh Sales okay so um yeah this is a great uh insights um so I know you said before

insights um so I know you said before insights um so I know you said before that you're not in the affiliate space

that you're not in the affiliate space that you're not in the affiliate space but I know that because you're anbo you

but I know that because you're anbo you but I know that because you're anbo you come across SOS uh like you come across

come across SOS uh like you come across come across SOS uh like you come across affiliate sites all the time with all

affiliate sites all the time with all affiliate sites all the time with all the stuff that we're hearing in the the stuff that we're hearing in the the stuff that we're hearing in the background of the absolute Carnage in

background of the absolute Carnage in background of the absolute Carnage in the affiliate space specifically um if

the affiliate space specifically um if the affiliate space specifically um if you had to build an affiliate site or

you had to build an affiliate site or you had to build an affiliate site or fix one what's your what's your

fix one what's your what's your fix one what's your what's your strategy oh good question I mean I will

strategy oh good question I mean I will strategy oh good question I mean I will be honest I don't dabble in the

be honest I don't dabble in the be honest I don't dabble in the affiliate space as much as I probably

affiliate space as much as I probably affiliate space as much as I probably should so now I feel crazy fomo when

should so now I feel crazy fomo when should so now I feel crazy fomo when everyone's talking about it um I I will

everyone's talking about it um I I will everyone's talking about it um I I will say I don't know for sure but I would

say I don't know for sure but I would say I don't know for sure but I would imagine how it would work um to fix an

imagine how it would work um to fix an imagine how it would work um to fix an affiliate site it would be quite simple

affiliate site it would be quite simple affiliate site it would be quite simple things it wouldn't even get down to like

things it wouldn't even get down to like things it wouldn't even get down to like the international SEO aspects that's too

the international SEO aspects that's too the international SEO aspects that's too far um for that kind of site I think a

far um for that kind of site I think a far um for that kind of site I think a lot of it what I've noticed is linking

lot of it what I've noticed is linking lot of it what I've noticed is linking issues I I don't know why why that would

issues I I don't know why why that would issues I I don't know why why that would be an issue because you would assume be an issue because you would assume be an issue because you would assume that they would know how to link that they would know how to link that they would know how to link everything properly but every affiliate

everything properly but every affiliate everything properly but every affiliate side that I've seen obviously Google

side that I've seen obviously Google side that I've seen obviously Google likes topical authority of some sort but

likes topical authority of some sort but likes topical authority of some sort but every affiliate side that I've seen is

every affiliate side that I've seen is every affiliate side that I've seen is just a big mess of things just like

just a big mess of things just like just a big mess of things just like fruit salad Google I mean the amount of

fruit salad Google I mean the amount of fruit salad Google I mean the amount of affiliate sites that have been affiliate sites that have been affiliate sites that have been de-indexed because people are not

de-indexed because people are not de-indexed because people are not careful the amount of random things the

careful the amount of random things the careful the amount of random things the amount of spam and hacking on those

amount of spam and hacking on those amount of spam and hacking on those websites um I would one pie piece of

websites um I would one pie piece of websites um I would one pie piece of advice for people who are working on it

advice for people who are working on it advice for people who are working on it would be just to you know to sit down

would be just to you know to sit down would be just to you know to sit down and analyze the website because people

and analyze the website because people and analyze the website because people use it as kind of like a Dumping Ground

use it as kind of like a Dumping Ground use it as kind of like a Dumping Ground at least from what I've seen and it

at least from what I've seen and it at least from what I've seen and it shouldn't really be that way you can shouldn't really be that way you can shouldn't really be that way you can have a very beautiful and well

have a very beautiful and well have a very beautiful and well structured affiliate website that

structured affiliate website that structured affiliate website that doesn't get penalized if you just spend

doesn't get penalized if you just spend doesn't get penalized if you just spend some time doing your research based on

some time doing your research based on some time doing your research based on search volume on link on site

search volume on link on site search volume on link on site architecture and just have at least some

architecture and just have at least some architecture and just have at least some sort of Niche or broad industry instead

sort of Niche or broad industry instead sort of Niche or broad industry instead of doing 500 different things at once I

of doing 500 different things at once I of doing 500 different things at once I understand why they would do it but

understand why they would do it but understand why they would do it but obviously you you shouldn't really do

obviously you you shouldn't really do obviously you you shouldn't really do that yeah it makes sense I think that's

that yeah it makes sense I think that's that yeah it makes sense I think that's probably the smartest answer I'm not

probably the smartest answer I'm not probably the smartest answer I'm not saying it's a safe answer but I I I do

saying it's a safe answer but I I I do saying it's a safe answer but I I I do believe that topical Authority for

believe that topical Authority for believe that topical Authority for Affiliates is something that's Affiliates is something that's Affiliates is something that's overlooked because it's worths for so

overlooked because it's worths for so overlooked because it's worths for so long long long last 10 years you never needed to be

last 10 years you never needed to be last 10 years you never needed to be topical Authority but anyone that's done

topical Authority but anyone that's done topical Authority but anyone that's done that and planted the seed like in the

that and planted the seed like in the that and planted the seed like in the last year or even well before I mean

last year or even well before I mean last year or even well before I mean they're they're kind of benefiting from

they're they're kind of benefiting from they're they're kind of benefiting from it but they're benefiting from it in the

it but they're benefiting from it in the it but they're benefiting from it in the sense that they're not getting destroyed

sense that they're not getting destroyed sense that they're not getting destroyed exactly and it's not not actually that

exactly and it's not not actually that exactly and it's not not actually that difficult I know someone who has 20

difficult I know someone who has 20 difficult I know someone who has 20 domains 20 affiliate website and they

domains 20 affiliate website and they domains 20 affiliate website and they focus on one bro broad industry so it's

focus on one bro broad industry so it's focus on one bro broad industry so it's not you can you can do lots of different

not you can you can do lots of different not you can you can do lots of different things but they've never gone p ized you

things but they've never gone p ized you things but they've never gone p ized you know they're making frankly a lot of

know they're making frankly a lot of know they're making frankly a lot of money but they've segregated so well

money but they've segregated so well money but they've segregated so well that they've never had an issue and that they've never had an issue and that they've never had an issue and they've been going for a long time as

they've been going for a long time as they've been going for a long time as well before affiliate marketing was cool

well before affiliate marketing was cool well before affiliate marketing was cool they were already doing it so it's not

they were already doing it so it's not they were already doing it so it's not rocket science but I know people get a

rocket science but I know people get a rocket science but I know people get a bit excited and they're like well I'm bit excited and they're like well I'm bit excited and they're like well I'm going to do everything I I'd do the same

going to do everything I I'd do the same going to do everything I I'd do the same to be honest if I started yeah and one

to be honest if I started yeah and one to be honest if I started yeah and one thing that I've personally noticed thing that I've personally noticed thing that I've personally noticed because I'm in affiliate space and when because I'm in affiliate space and when because I'm in affiliate space and when I connect with seos I'm always going do

I connect with seos I'm always going do I connect with seos I'm always going do you have affiliate sites and seems like

you have affiliate sites and seems like you have affiliate sites and seems like a lot of them are and I think what might

a lot of them are and I think what might a lot of them are and I think what might be happening in the background is it's

be happening in the background is it's be happening in the background is it's two things either SEO Consultants they

two things either SEO Consultants they two things either SEO Consultants they work with Affiliates as clients and work with Affiliates as clients and work with Affiliates as clients and they're like well if I'm giving you this

they're like well if I'm giving you this they're like well if I'm giving you this advice and you're not doing anything advice and you're not doing anything advice and you're not doing anything with it I mean I see how much money is

with it I mean I see how much money is with it I mean I see how much money is being made um another angle of looking

being made um another angle of looking being made um another angle of looking at it is kind of going well you would

at it is kind of going well you would at it is kind of going well you would want to hire someone that has experience

want to hire someone that has experience want to hire someone that has experience you know imagine like you know trying to

you know imagine like you know trying to you know imagine like you know trying to hire your experience but someone that

hire your experience but someone that hire your experience but someone that doesn't have your experience and you

doesn't have your experience and you doesn't have your experience and you know not just like the atre slang but

know not just like the atre slang but know not just like the atre slang but like you know the cultural aspect I mean like you know the cultural aspect I mean like you know the cultural aspect I mean that's why people go to you for the KN

that's why people go to you for the KN that's why people go to you for the KN so I'm just wondering it's like maybe

so I'm just wondering it's like maybe so I'm just wondering it's like maybe that's your one of your next playbooks

that's your one of your next playbooks that's your one of your next playbooks is dabble in affiliate marketing where I

is dabble in affiliate marketing where I is dabble in affiliate marketing where I I just think the skills kind of make you

I just think the skills kind of make you I just think the skills kind of make you a better SEO and vice versa exactly I

a better SEO and vice versa exactly I a better SEO and vice versa exactly I did this is very good timing because I

did this is very good timing because I did this is very good timing because I have been thinking about it and I feel

have been thinking about it and I feel have been thinking about it and I feel like I'm so late to the party but I want

like I'm so late to the party but I want like I'm so late to the party but I want to try because there's a lot of hype

to try because there's a lot of hype to try because there's a lot of hype around it um I've not really focused on

around it um I've not really focused on around it um I've not really focused on it that much but why not try and see

it that much but why not try and see it that much but why not try and see what happens

what happens what happens yeah one thing that I've seen from some

yeah one thing that I've seen from some yeah one thing that I've seen from some seos do is you know talking to people

seos do is you know talking to people seos do is you know talking to people like James dly Jason Barnard and it's

like James dly Jason Barnard and it's like James dly Jason Barnard and it's kind of like when they all have their kind of like when they all have their kind of like when they all have their own uh branded names as domains and then

own uh branded names as domains and then own uh branded names as domains and then they start throwing on blog content and

they start throwing on blog content and they start throwing on blog content and then that blog content becomes a Natural

then that blog content becomes a Natural then that blog content becomes a Natural Evolution for some of their affiliate

Evolution for some of their affiliate Evolution for some of their affiliate content I mean James D has been doing

content I mean James D has been doing content I mean James D has been doing that for a long time and it it it does

that for a long time and it it it does that for a long time and it it it does well it ranks well you

well it ranks well you well it ranks well you know yeah I mean again why not I I don't

know yeah I mean again why not I I don't know yeah I mean again why not I I don't have a like a branded website yet with

have a like a branded website yet with have a like a branded website yet with my own name it's just the agency name

my own name it's just the agency name my own name it's just the agency name but I I also think that people tend to

but I I also think that people tend to but I I also think that people tend to fall into whatever is cool or popular at

fall into whatever is cool or popular at fall into whatever is cool or popular at the time so we all want to try it but is

the time so we all want to try it but is the time so we all want to try it but is it actually going to be valuable so for

it actually going to be valuable so for it actually going to be valuable so for people like James and Jason and many

people like James and Jason and many people like James and Jason and many others as well um it works a dream for

others as well um it works a dream for others as well um it works a dream for them maybe they have a genuine interest

them maybe they have a genuine interest them maybe they have a genuine interest maybe they started and it just works

maybe they started and it just works maybe they started and it just works really well but I need to see I'm just

really well but I need to see I'm just really well but I need to see I'm just theorizing at the moment I don't know if

theorizing at the moment I don't know if theorizing at the moment I don't know if that will be something that interests me

that will be something that interests me that will be something that interests me as well because my interest is so far

as well because my interest is so far as well because my interest is so far from that but I guess there's no harm in

from that but I guess there's no harm in from that but I guess there's no harm in trying I I know Jason will be

trying I I know Jason will be trying I I know Jason will be disappointed if you don't do the Branded

disappointed if you don't do the Branded disappointed if you don't do the Branded domain so he's like he's the knowledge

domain so he's like he's the knowledge domain so he's like he's the knowledge panel guy and I recorded him a couple

panel guy and I recorded him a couple panel guy and I recorded him a couple weeks ago and I was like okay I now need

weeks ago and I was like okay I now need weeks ago and I was like okay I now need to do my own John W or equivalent

to do my own John W or equivalent to do my own John W or equivalent someone already owns John right.com it's

someone already owns John right.com it's someone already owns John right.com it's a common as hell name so uh that one's

a common as hell name so uh that one's a common as hell name so uh that one's going to be a tough uh Hill The Climb

going to be a tough uh Hill The Climb going to be a tough uh Hill The Climb you should call it the real john.com

you should call it the real john.com you should call it the real john.com that's good one that's that's real

that's good one that's that's real that's good one that's that's real that's branding there you go yeah I mean

that's branding there you go yeah I mean that's branding there you go yeah I mean Jason's um Talk was really good so I

Jason's um Talk was really good so I Jason's um Talk was really good so I started thinking about it and I was like

started thinking about it and I was like started thinking about it and I was like where's my brand he was talking about

where's my brand he was talking about where's my brand he was talking about his red t-shirt and he was like everyone

his red t-shirt and he was like everyone his red t-shirt and he was like everyone knows me by this red t-shirt what do

knows me by this red t-shirt what do knows me by this red t-shirt what do people you buy I like nobody knows

people you buy I like nobody knows people you buy I like nobody knows me by anything so I I don't do a ton of

me by anything so I I don't do a ton of me by anything so I I don't do a ton of branding visually on this podcast like

branding visually on this podcast like branding visually on this podcast like uh but our company colors they're purple

uh but our company colors they're purple uh but our company colors they're purple so we have purple t-shirts purple hats

so we have purple t-shirts purple hats so we have purple t-shirts purple hats we're easy to find at conferences we

we're easy to find at conferences we we're easy to find at conferences we even have purple shoes and we've got the

even have purple shoes and we've got the even have purple shoes and we've got the purple wristband on the watch

purple wristband on the watch purple wristband on the watch so yeah we we do that and now it's like

so yeah we we do that and now it's like so yeah we we do that and now it's like um yeah because everyone doesn't use

um yeah because everyone doesn't use um yeah because everyone doesn't use that color purple like you you look for

that color purple like you you look for that color purple like you you look for a red in a in a in a conference you know

a red in a in a in a conference you know a red in a in a in a conference you know that's Jason um I know other people have

that's Jason um I know other people have that's Jason um I know other people have used different colors so we've done that

used different colors so we've done that used different colors so we've done that and it's worked really well most because

and it's worked really well most because and it's worked really well most because it's like when I'm trying to find it's like when I'm trying to find it's like when I'm trying to find someone I can't always find that person

someone I can't always find that person someone I can't always find that person but they can always find us exactly yeah

but they can always find us exactly yeah but they can always find us exactly yeah and that's a dream isn't it that was

and that's a dream isn't it that was and that's a dream isn't it that was unintentionally our brand name so Diary

unintentionally our brand name so Diary unintentionally our brand name so Diary of vessio um I didn't think this through

of vessio um I didn't think this through of vessio um I didn't think this through but people have said wow that is but people have said wow that is but people have said wow that is brilliant branding because people

brilliant branding because people brilliant branding because people associate you with Steven Bartlett they

associate you with Steven Bartlett they associate you with Steven Bartlett they get the letter wrong and they're like get the letter wrong and they're like get the letter wrong and they're like that's amazing and I didn't even think

that's amazing and I didn't even think that's amazing and I didn't even think about that but it does work and just

about that but it does work and just about that but it does work and just waiting to get big enough until he waiting to get big enough until he waiting to get big enough until he notices and thinks hey CH or you could

notices and thinks hey CH or you could notices and thinks hey CH or you could just be like hey can I record him for a

just be like hey can I record him for a just be like hey can I record him for a video podcast episode to talk about

video podcast episode to talk about video podcast episode to talk about social media and you know maybe he might

social media and you know maybe he might social media and you know maybe he might be like all right I have to do it be like all right I have to do it be like all right I have to do it because of you know what you got for for

because of you know what you got for for because of you know what you got for for that name wow that would be a crazy

that name wow that would be a crazy that name wow that would be a crazy title Diary of an SEO and Diary of a CEO

title Diary of an SEO and Diary of a CEO title Diary of an SEO and Diary of a CEO yeah but you'll have to use social media

yeah but you'll have to use social media yeah but you'll have to use social media to social media to grab his attention

to social media to grab his attention to social media to grab his attention that's the only way he'll say yes

that's the only way he'll say yes that's the only way he'll say yes exactly yes I I hope he watching this

exactly yes I I hope he watching this exactly yes I I hope he watching this we'll work on it all right so last

we'll work on it all right so last we'll work on it all right so last question I know you you like you said

question I know you you like you said question I know you you like you said you're not really much in affiliate you're not really much in affiliate you're not really much in affiliate marketing but I know you're you're able

marketing but I know you're you're able marketing but I know you're you're able to look at uh the affiliate space so

to look at uh the affiliate space so to look at uh the affiliate space so what do you see as the future of what do you see as the future of what do you see as the future of affiliate marketing as it intersects

affiliate marketing as it intersects affiliate marketing as it intersects with business

with business with business intelligence well I mean we we'll have

intelligence well I mean we we'll have intelligence well I mean we we'll have to see what happens there's a lot of new

to see what happens there's a lot of new to see what happens there's a lot of new stuff coming out at the moment I mean a

stuff coming out at the moment I mean a stuff coming out at the moment I mean a year ago or two years ago we couldn't

year ago or two years ago we couldn't year ago or two years ago we couldn't even imagine chat GPT being a thing and

even imagine chat GPT being a thing and even imagine chat GPT being a thing and now it's an everyday Tool uh I think

now it's an everyday Tool uh I think now it's an everyday Tool uh I think there are a lot of amazing bi Tools in

there are a lot of amazing bi Tools in there are a lot of amazing bi Tools in the pipeline at the moment and I think

the pipeline at the moment and I think the pipeline at the moment and I think affiliate marketing will become more

affiliate marketing will become more affiliate marketing will become more prominent but in a different way uh and

prominent but in a different way uh and prominent but in a different way uh and this coincides with sge and when it

this coincides with sge and when it this coincides with sge and when it starts rolling into the UK as well I

starts rolling into the UK as well I starts rolling into the UK as well I don't know this is a boring answer I'll

don't know this is a boring answer I'll don't know this is a boring answer I'll will say I don't know exactly how it

will say I don't know exactly how it will say I don't know exactly how it will look uh but I think it will be

will look uh but I think it will be will look uh but I think it will be incredibly different and it will allow

incredibly different and it will allow incredibly different and it will allow new people to join the space that will

new people to join the space that will new people to join the space that will have to adapt and obviously be flexible

have to adapt and obviously be flexible have to adapt and obviously be flexible with the way they're doing things but it

with the way they're doing things but it with the way they're doing things but it would also be great for analysis so at

would also be great for analysis so at would also be great for analysis so at the moment we have a lot of data and

the moment we have a lot of data and the moment we have a lot of data and statistics statistics statistics on uh affiliate results and SEO and

on uh affiliate results and SEO and on uh affiliate results and SEO and everything else but I think it will

everything else but I think it will everything else but I think it will become a lot clearer and a lot better so

become a lot clearer and a lot better so become a lot clearer and a lot better so people will start making a lot more

people will start making a lot more people will start making a lot more money from it is is my prediction

money from it is is my prediction money from it is is my prediction um I would I would agree because it's uh

um I would I would agree because it's uh um I would I would agree because it's uh what I know from being in my position is

what I know from being in my position is what I know from being in my position is I'm seeing a lot of interesting I'm seeing a lot of interesting I'm seeing a lot of interesting companies that people make

companies that people make companies that people make tool that I've never seen on the market

tool that I've never seen on the market tool that I've never seen on the market before and they are ready to launch or

before and they are ready to launch or before and they are ready to launch or they will launch and I think what happen

they will launch and I think what happen they will launch and I think what happen is we're going to have even more data

is we're going to have even more data is we're going to have even more data than what we've realized and what does

than what we've realized and what does than what we've realized and what does that to do it's stories it's link

that to do it's stories it's link that to do it's stories it's link building it's digital PR It's ability to

building it's digital PR It's ability to building it's digital PR It's ability to create different insights it's creating

create different insights it's creating create different insights it's creating demand it's capturing the demand I think

demand it's capturing the demand I think demand it's capturing the demand I think you're right it's uh to say that you

you're right it's uh to say that you you're right it's uh to say that you know exactly what's going to happen in know exactly what's going to happen in know exactly what's going to happen in the next year two years ago people

the next year two years ago people the next year two years ago people wouldn't predict we'd be in this space wouldn't predict we'd be in this space wouldn't predict we'd be in this space today with just Google dumping affiliate

today with just Google dumping affiliate today with just Google dumping affiliate sites upside down but you know chbt and

sites upside down but you know chbt and sites upside down but you know chbt and AI doing something different making

AI doing something different making AI doing something different making people work differently exactly and this

people work differently exactly and this people work differently exactly and this goes back to the globalized aspect and

goes back to the globalized aspect and goes back to the globalized aspect and international SEO the more people like

international SEO the more people like international SEO the more people like me and other International Specialists

me and other International Specialists me and other International Specialists spread awareness and make it easier for

spread awareness and make it easier for spread awareness and make it easier for people to connect that's another Gateway

people to connect that's another Gateway people to connect that's another Gateway for affiliate marketing to take off

for affiliate marketing to take off for affiliate marketing to take off because it is obviously more prominent

because it is obviously more prominent because it is obviously more prominent in the western world but there's no

in the western world but there's no in the western world but there's no reason why we can't take it further so

reason why we can't take it further so reason why we can't take it further so I'm really excited about it about all

I'm really excited about it about all I'm really excited about it about all the data about the tools about how

the data about the tools about how the data about the tools about how people brains work at the moment it kind

people brains work at the moment it kind people brains work at the moment it kind of just brings the whole world together

of just brings the whole world together of just brings the whole world together and that's my whole thing is to just

and that's my whole thing is to just and that's my whole thing is to just connect people through search that's

connect people through search that's connect people through search that's awesome and it's really cool seeing your

awesome and it's really cool seeing your awesome and it's really cool seeing your personal experience of living in

personal experience of living in personal experience of living in different cultures and really absorbing

different cultures and really absorbing different cultures and really absorbing and understanding it um without a doubt

and understanding it um without a doubt and understanding it um without a doubt that's big for power and pretty cool as

that's big for power and pretty cool as that's big for power and pretty cool as well thank you yeah i' like to think so

well thank you yeah i' like to think so well thank you yeah i' like to think so so yeah so Kira thank you so much for uh

so yeah so Kira thank you so much for uh so yeah so Kira thank you so much for uh being on this podcast I want to pass it

being on this podcast I want to pass it being on this podcast I want to pass it back to you to share how people can get

back to you to share how people can get back to you to share how people can get a hold of you and we will also include

a hold of you and we will also include a hold of you and we will also include those links in the show notes awesome uh

those links in the show notes awesome uh those links in the show notes awesome uh well thank you so much for having me

well thank you so much for having me well thank you so much for having me again John it's been absolutely lovely

again John it's been absolutely lovely again John it's been absolutely lovely uh if anyone wants to get in touch you

uh if anyone wants to get in touch you uh if anyone wants to get in touch you can do so on Instagram or LinkedIn or my

can do so on Instagram or LinkedIn or my can do so on Instagram or LinkedIn or my email um I am friendly on all three of

email um I am friendly on all three of email um I am friendly on all three of them so that's completely up to you and

them so that's completely up to you and them so that's completely up to you and that is Diary of an SEO on Instagram and

that is Diary of an SEO on Instagram and that is Diary of an SEO on Instagram and Kira corova on LinkedIn and my email is

Kira corova on LinkedIn and my email is Kira corova on LinkedIn and my email is Kira Diary of an seo.com awesome thank

Kira Diary of an seo.com awesome thank Kira Diary of an seo.com awesome thank you so much thank you John have a good

you so much thank you John have a good you so much thank you John have a good one thank you for tuning in to the

one thank you for tuning in to the one thank you for tuning in to the affiliate bi podcast I'd like to take

affiliate bi podcast I'd like to take affiliate bi podcast I'd like to take this time to ask for a small favor to

this time to ask for a small favor to this time to ask for a small favor to leave a rating and review wherever you

leave a rating and review wherever you leave a rating and review wherever you listen to your podcast that helps us

listen to your podcast that helps us listen to your podcast that helps us expand our reach to rank higher in

expand our reach to rank higher in expand our reach to rank higher in podcast directories and reach more

podcast directories and reach more podcast directories and reach more listeners