M&A in Digital Assets: How to Find and Acquire Profitable Online Businesses with Shlomo Freund (Copy)

when I started looking at digital assets when I started looking at digital assets there weren't as many marketplaces as I

there weren't as many marketplaces as I there weren't as many marketplaces as I think by now I already know about 30

think by now I already know about 30 think by now I already know about 30 different marketplaces I own one myself

different marketplaces I own one myself different marketplaces I own one myself even but the point is that each

even but the point is that each even but the point is that each Marketplace or have their own flavor or

Marketplace or have their own flavor or Marketplace or have their own flavor or the kind of buyers the kind of

the kind of buyers the kind of the kind of buyers the kind of verification they do about on the data

verification they do about on the data verification they do about on the data the size of the deals as example with

the size of the deals as example with the size of the deals as example with SAS your first try would probably be

SAS your first try would probably be SAS your first try would probably be with acquire. comom okay that's that's a

with acquire. comom okay that's that's a with acquire. comom okay that's that's a the right move with that one with

the right move with that one with the right move with that one with content websites you'd probably go to

content websites you'd probably go to content websites you'd probably go to flipa but if you want a larger size deal

flipa but if you want a larger size deal flipa but if you want a larger size deal you might go to Empire flippers they do

you might go to Empire flippers they do you might go to Empire flippers they do more vetting and you probably want more

more vetting and you probably want more more vetting and you probably want more confidence there but if you want the

confidence there but if you want the confidence there but if you want the best deals you need to go to private

best deals you need to go to private best deals you need to go to private deal flow they would not be on the deal flow they would not be on the deal flow they would not be on the marketplace but that requires more work

marketplace but that requires more work marketplace but that requires more work and it's worth mentioning there is now a

and it's worth mentioning there is now a and it's worth mentioning there is now a platform that aggregates all

platform that aggregates all platform that aggregates all marketplaces called deal slide you don't

marketplaces called deal slide you don't marketplaces called deal slide you don't say Google this anymore you say GPT this

say Google this anymore you say GPT this say Google this anymore you say GPT this now so basically you'd get all those all

now so basically you'd get all those all now so basically you'd get all those all this data and all those listings in one

this data and all those listings in one this data and all those listings in one place I'm John Wright and you're

place I'm John Wright and you're place I'm John Wright and you're listening to affiliate bi the business

listening to affiliate bi the business listening to affiliate bi the business intelligence and affiliate marketing

intelligence and affiliate marketing intelligence and affiliate marketing podcast brought to you by

podcast brought to you by podcast brought to you by sta welcome to the FBI podcast today

sta welcome to the FBI podcast today sta welcome to the FBI podcast today we're chatting with schomo Frey who is

we're chatting with schomo Frey who is we're chatting with schomo Frey who is the founder of free financial self and

the founder of free financial self and the founder of free financial self and CEO of asset bolt uh schlomo welcome to

CEO of asset bolt uh schlomo welcome to CEO of asset bolt uh schlomo welcome to the show thank you John for inviting

the show thank you John for inviting the show thank you John for inviting pleasure being here thank you so

pleasure being here thank you so pleasure being here thank you so much all right so we're in a group

much all right so we're in a group much all right so we're in a group called snowball and we're chatting a lot

called snowball and we're chatting a lot called snowball and we're chatting a lot of m&a stuff in the background so I want

of m&a stuff in the background so I want of m&a stuff in the background so I want to jump right into it what's your

to jump right into it what's your to jump right into it what's your current state of work in terms of in

current state of work in terms of in current state of work in terms of in investing m&a and tell us a bit more of

investing m&a and tell us a bit more of investing m&a and tell us a bit more of what you what you what you do I've been doing internet marketing

do I've been doing internet marketing do I've been doing internet marketing for many years now but at the last let's

for many years now but at the last let's for many years now but at the last let's say 4ish or so I've been starting

say 4ish or so I've been starting say 4ish or so I've been starting looking more seriously about digital

looking more seriously about digital looking more seriously about digital assets because these are great cash

assets because these are great cash assets because these are great cash flowing businesses so we're talking 30

flowing businesses so we're talking 30 flowing businesses so we're talking 30 40 sometimes 50% a year even better

40 sometimes 50% a year even better 40 sometimes 50% a year even better sometimes so I've been I've seen

sometimes so I've been I've seen sometimes so I've been I've seen thousands of deals and I've acquired

thousands of deals and I've acquired thousands of deals and I've acquired some myself at the last let's say two

some myself at the last let's say two some myself at the last let's say two years or so are more focused on finding

years or so are more focused on finding years or so are more focused on finding deals and helping companies and

deals and helping companies and deals and helping companies and individuals finding digital assets so

individuals finding digital assets so individuals finding digital assets so more into the Consulting side but I've

more into the Consulting side but I've more into the Consulting side but I've done through the whole finding those

done through the whole finding those done through the whole finding those assets and then migrating them and then

assets and then migrating them and then assets and then migrating them and then operating them and now I'm more focused

operating them and now I'm more focused operating them and now I'm more focused as I mentioned on the deal side helping

as I mentioned on the deal side helping as I mentioned on the deal side helping others would you say that deal flow and

others would you say that deal flow and others would you say that deal flow and just finding the right asset is like

just finding the right asset is like just finding the right asset is like most of the work or half the work I

most of the work or half the work I most of the work or half the work I think that's important but what is your

think that's important but what is your think that's important but what is your take on

take on take on that that's a wonderful question every

that that's a wonderful question every that that's a wonderful question every person has their sweet spot the things

person has their sweet spot the things person has their sweet spot the things that they're good at the things that that they're good at the things that that they're good at the things that they're not as good as and I found out

they're not as good as and I found out they're not as good as and I found out that I'm better in finding the good

that I'm better in finding the good that I'm better in finding the good deals and not so much about the

deals and not so much about the deals and not so much about the operation so whenever I had an assets or

operation so whenever I had an assets or operation so whenever I had an assets or almost every case eventually I brought

almost every case eventually I brought almost every case eventually I brought in a partner and just like every

in a partner and just like every in a partner and just like every business some of them are good some of business some of them are good some of business some of them are good some of them were not good but the point is

them were not good but the point is them were not good but the point is there's somebody else who would help or

there's somebody else who would help or there's somebody else who would help or do the operation or be something and I

do the operation or be something and I do the operation or be something and I was good at finding the first finding

was good at finding the first finding was good at finding the first finding that deal and initiating this the thing

that deal and initiating this the thing that deal and initiating this the thing is finding for me a good deal is finding

is finding for me a good deal is finding is finding for me a good deal is finding either undervalued or with a lot of easy

either undervalued or with a lot of easy either undervalued or with a lot of easy wins so it's hard to say what's the

wins so it's hard to say what's the wins so it's hard to say what's the percentage of that I'd say probably yeah

percentage of that I'd say probably yeah percentage of that I'd say probably yeah 50% of it is finding a good deal at

50% of it is finding a good deal at 50% of it is finding a good deal at least with that but there are of course

least with that but there are of course least with that but there are of course a lots of other moving Parts when you

a lots of other moving Parts when you a lots of other moving Parts when you get to do the migration and do the

get to do the migration and do the get to do the migration and do the operation But first you need to find a

operation But first you need to find a operation But first you need to find a good deal of good deal of good deal of course would you say that this is like a

course would you say that this is like a course would you say that this is like a layer of business that is oblivious to

layer of business that is oblivious to layer of business that is oblivious to most business owners that like I'm on

most business owners that like I'm on most business owners that like I'm on the faing marketing side so I've been

the faing marketing side so I've been the faing marketing side so I've been building websites for a while and we see

building websites for a while and we see building websites for a while and we see the m&a space of people buying and

the m&a space of people buying and the m&a space of people buying and selling websites but do you think that

selling websites but do you think that selling websites but do you think that there's more opportunity for SAS

there's more opportunity for SAS there's more opportunity for SAS companies SEO agencies to go hey let me

companies SEO agencies to go hey let me companies SEO agencies to go hey let me explore and see what we can do to

explore and see what we can do to explore and see what we can do to improve our business whether the obvious

improve our business whether the obvious improve our business whether the obvious is stacking Revenue but the other ones

is stacking Revenue but the other ones is stacking Revenue but the other ones like maybe you can acquire a company like maybe you can acquire a company like maybe you can acquire a company that's just pure strategic

that's just pure strategic that's just pure strategic value definitely so this whole world of

value definitely so this whole world of value definitely so this whole world of buying digital assets is basically

buying digital assets is basically buying digital assets is basically saving a lot of time when you build that

saving a lot of time when you build that saving a lot of time when you build that and you probably know that John when you

and you probably know that John when you and you probably know that John when you buil something from scratch you're

buil something from scratch you're buil something from scratch you're looking at probably six to 18 months

looking at probably six to 18 months looking at probably six to 18 months until you see some tractions unless you

until you see some tractions unless you until you see some tractions unless you have a community and you have something have a community and you have something have a community and you have something else that that pushes you even faster

else that that pushes you even faster else that that pushes you even faster but if you're just starting you're

but if you're just starting you're but if you're just starting you're saving a lot of time on on basically

saving a lot of time on on basically saving a lot of time on on basically acquiring something and the nice thing

acquiring something and the nice thing acquiring something and the nice thing is that from day one these businesses

is that from day one these businesses is that from day one these businesses are already cash flowing so you're

are already cash flowing so you're are already cash flowing so you're already starting to get your that the

already starting to get your that the already starting to get your that the return on your investment and you want

return on your investment and you want return on your investment and you want to leverage that as I mentioned with

to leverage that as I mentioned with to leverage that as I mentioned with those the easy win wins or undervalued

assets uh I want to take it to the kind assets uh I want to take it to the kind of I wouldn't say the negative side but

of I wouldn't say the negative side but of I wouldn't say the negative side but let's say the the unfortunate side of

let's say the the unfortunate side of let's say the the unfortunate side of let's say mergers and Acquisitions where

let's say mergers and Acquisitions where let's say mergers and Acquisitions where I've seen in affiliate marketing a lot I've seen in affiliate marketing a lot I've seen in affiliate marketing a lot of companies getting acquired with no

of companies getting acquired with no of companies getting acquired with no real strategy about how they're to

real strategy about how they're to real strategy about how they're to integrate that and they end up just

integrate that and they end up just integrate that and they end up just getting like bloated so it's a big getting like bloated so it's a big getting like bloated so it's a big company with a lot of money they're just

company with a lot of money they're just company with a lot of money they're just basically buying things left Center

basically buying things left Center basically buying things left Center where people are like oh they're just where people are like oh they're just where people are like oh they're just overpaying what are the some of the

overpaying what are the some of the overpaying what are the some of the mistakes that things go wrong in

mistakes that things go wrong in mistakes that things go wrong in m&a so you need to find and digital

m&a so you need to find and digital m&a so you need to find and digital assets who what's the audience there

assets who what's the audience there assets who what's the audience there there there are tons of just random

there there are tons of just random there there are tons of just random people going into that let's say a Blog

people going into that let's say a Blog people going into that let's say a Blog okay so you need to dig in mostly on the

okay so you need to dig in mostly on the okay so you need to dig in mostly on the buyer's intentions and this could be

buyer's intentions and this could be buyer's intentions and this could be through comments this could be through

through comments this could be through through comments this could be through their Google search console finding what

their Google search console finding what their Google search console finding what qords they're they're ranking for what

qords they're they're ranking for what qords they're they're ranking for what people are saying on their social

people are saying on their social people are saying on their social network profiles and and things like

network profiles and and things like network profiles and and things like that so I think that can mitigate a lot

that so I think that can mitigate a lot that so I think that can mitigate a lot of the problems I assume with the larger

of the problems I assume with the larger of the problems I assume with the larger companies as you mentioned it's because

companies as you mentioned it's because companies as you mentioned it's because they have so much money just let's just

they have so much money just let's just they have so much money just let's just try it's okay it's just a little bump in

try it's okay it's just a little bump in try it's okay it's just a little bump in our in our reports that's fine our

our in our reports that's fine our our in our reports that's fine our financial reports so they don't really

financial reports so they don't really financial reports so they don't really care about that but if you really want

care about that but if you really want care about that but if you really want to be good at that need to much much

to be good at that need to much much to be good at that need to much much deeper into these into the data and

deeper into these into the data and deeper into these into the data and figure out if that's the right audience

figure out if that's the right audience figure out if that's the right audience for you with let's say if you're

for you with let's say if you're for you with let's say if you're acquiring newsletters that will be

acquiring newsletters that will be acquiring newsletters that will be easier because then the newsletter is

easier because then the newsletter is easier because then the newsletter is most of the time very

most of the time very most of the time very targeted and even still you can keep

targeted and even still you can keep targeted and even still you can keep doing deep

doing deep doing deep segmentation either for website visitors

segmentation either for website visitors segmentation either for website visitors okay if they're joining your newsletter okay if they're joining your newsletter okay if they're joining your newsletter or directly to the newsletter if you're

or directly to the newsletter if you're or directly to the newsletter if you're just acquiring the newsletter and then

just acquiring the newsletter and then just acquiring the newsletter and then keep getting more data and more insights

keep getting more data and more insights keep getting more data and more insights and then making your decision based on

and then making your decision based on and then making your decision based on that data for a yeah yeah I think we

that data for a yeah yeah I think we that data for a yeah yeah I think we chatted before about where it's if

chatted before about where it's if chatted before about where it's if you're going to acquire an asset it's you're going to acquire an asset it's you're going to acquire an asset it's like how can you split this up into more

like how can you split this up into more like how can you split this up into more Data Insights and in one situation I'm

Data Insights and in one situation I'm Data Insights and in one situation I'm in right now I'm talking with the

in right now I'm talking with the in right now I'm talking with the company and I'm asking them lots of company and I'm asking them lots of company and I'm asking them lots of questions and they don't have the questions and they don't have the questions and they don't have the answers of things that I think would be answers of things that I think would be answers of things that I think would be important which means that if I were to

important which means that if I were to important which means that if I were to go ahead with this I'm going to actually

go ahead with this I'm going to actually go ahead with this I'm going to actually have to do that work and then try to

have to do that work and then try to have to do that work and then try to extract more value and go where am I

extract more value and go where am I extract more value and go where am I segmenting things and where am I going segmenting things and where am I going segmenting things and where am I going to crank more value out you know what

to crank more value out you know what to crank more value out you know what there's another thing that that you see

there's another thing that that you see there's another thing that that you see a big mistake because whenever I see a

a big mistake because whenever I see a a big mistake because whenever I see a deal I see a listing I have that on my

deal I see a listing I have that on my deal I see a listing I have that on my YouTube channel so many in many cases

YouTube channel so many in many cases YouTube channel so many in many cases there is a lot of data missing even on

there is a lot of data missing even on there is a lot of data missing even on the listing itself they haven't updated

the listing itself they haven't updated the listing itself they haven't updated it no pnls like basic things that you

it no pnls like basic things that you it no pnls like basic things that you just you really need to make a decision

just you really need to make a decision just you really need to make a decision and sometimes it's up to the buyer to

and sometimes it's up to the buyer to and sometimes it's up to the buyer to the the work and kind of extracting that

the the work and kind of extracting that the the work and kind of extracting that data from the seller yeah like dude you

data from the seller yeah like dude you data from the seller yeah like dude you want to sell that right so that's the

want to sell that right so that's the want to sell that right so that's the thing um sometimes it's not worth it it

thing um sometimes it's not worth it it thing um sometimes it's not worth it it depends on the size of the assets and

depends on the size of the assets and depends on the size of the assets and what might be more work just getting all

what might be more work just getting all what might be more work just getting all this together so we really need to make

this together so we really need to make this together so we really need to make sense for the

sense for the sense for the buyer would you say that communities and

buyer would you say that communities and buyer would you say that communities and newsletters are like an asset that a lot

newsletters are like an asset that a lot newsletters are like an asset that a lot of people Overlook and going what could

of people Overlook and going what could of people Overlook and going what could you do to let's say accelerate an SEO

you do to let's say accelerate an SEO you do to let's say accelerate an SEO agency or salus company do you think

agency or salus company do you think agency or salus company do you think newsletters are overlooked or are a lot

newsletters are overlooked or are a lot newsletters are overlooked or are a lot of people zeroed in on

of people zeroed in on of people zeroed in on that so I've seen a shift in the market

that so I've seen a shift in the market that so I've seen a shift in the market three or four years ago everyone were

three or four years ago everyone were three or four years ago everyone were about content websites then Google hcu

about content websites then Google hcu about content websites then Google hcu hit but even a little bit before that

hit but even a little bit before that hit but even a little bit before that and then started the rise of newsletters

and then started the rise of newsletters and then started the rise of newsletters and then communities so it's definitely

and then communities so it's definitely and then communities so it's definitely more hyped than it used to be

more hyped than it used to be more hyped than it used to be uh people are looking at acquiring

uh people are looking at acquiring uh people are looking at acquiring newsletters there are a lot of deals in

newsletters there are a lot of deals in newsletters there are a lot of deals in ey newsletters you hear about them maybe

ey newsletters you hear about them maybe ey newsletters you hear about them maybe once a week so that this is happening a

once a week so that this is happening a once a week so that this is happening a lot it's a

lot it's a lot it's a wonderful way to get more subscribers of

wonderful way to get more subscribers of wonderful way to get more subscribers of course but it really depends how active

course but it really depends how active course but it really depends how active that list is how warm it is how much

that list is how warm it is how much that list is how warm it is how much data you have and how much sales it

data you have and how much sales it data you have and how much sales it makes it could be that makes nothing and

makes it could be that makes nothing and makes it could be that makes nothing and you just get a list of emails and maybe

you just get a list of emails and maybe you just get a list of emails and maybe somebody sent them sends them something

somebody sent them sends them something somebody sent them sends them something once I'm on that might be not enough so

once I'm on that might be not enough so once I'm on that might be not enough so you need to warm up the list again I'd

you need to warm up the list again I'd you need to warm up the list again I'd say by now there are a legitimate

say by now there are a legitimate say by now there are a legitimate asset yeah would you say that there's an

asset yeah would you say that there's an asset yeah would you say that there's an opportunity for let's say a partnership

opportunity for let's say a partnership opportunity for let's say a partnership where it's done on a okay is this

where it's done on a okay is this where it's done on a okay is this newsletter going to be worth it so newsletter going to be worth it so newsletter going to be worth it so obviously you could say okay let's do a obviously you could say okay let's do a obviously you could say okay let's do a partnership let's just assume it's paid

partnership let's just assume it's paid partnership let's just assume it's paid you're doing like a onetime post and go

you're doing like a onetime post and go you're doing like a onetime post and go what kind of value can I get out of this

what kind of value can I get out of this what kind of value can I get out of this would you say this is something people

would you say this is something people would you say this is something people should consider if that's an

should consider if that's an should consider if that's an opportunity so you can test buying an

opportunity so you can test buying an opportunity so you can test buying an assets by just doing sponsorship to a

assets by just doing sponsorship to a assets by just doing sponsorship to a newsletter many newsletters off offer

newsletter many newsletters off offer newsletter many newsletters off offer that and then see what happens if you

that and then see what happens if you that and then see what happens if you get a lot of value for that maybe that's

get a lot of value for that maybe that's get a lot of value for that maybe that's a basically a good way for you to

a basically a good way for you to a basically a good way for you to acquire that with

acquire that with acquire that with classic affiliate sites or content sites

classic affiliate sites or content sites classic affiliate sites or content sites it's harder because then how would you

it's harder because then how would you it's harder because then how would you it's harder to measure and then maybe

it's harder to measure and then maybe it's harder to measure and then maybe the seller would not agree to do that

the seller would not agree to do that the seller would not agree to do that test it's more complicated it is

test it's more complicated it is test it's more complicated it is possible possible possible with news newsletters much much

with news newsletters much much with news newsletters much much easier so going back to what I mentioned

easier so going back to what I mentioned easier so going back to what I mentioned before so we're in the snow snowball

before so we're in the snow snowball before so we're in the snow snowball club and I mentioned like I was

club and I mentioned like I was club and I mentioned like I was interested in acquiring a WordPress

interested in acquiring a WordPress interested in acquiring a WordPress theme company and without going into all

theme company and without going into all theme company and without going into all the details what kind of advice would

the details what kind of advice would the details what kind of advice would you have for me and I'm sure you're

you have for me and I'm sure you're you have for me and I'm sure you're probably going to ask me a bunch of probably going to ask me a bunch of probably going to ask me a bunch of questions like what would you advise for

questions like what would you advise for questions like what would you advise for me as a potential acquiring of getting

me as a potential acquiring of getting me as a potential acquiring of getting an asset like this and I think one of an asset like this and I think one of an asset like this and I think one of the concerns I had was like am I buying

the concerns I had was like am I buying the concerns I had was like am I buying terms and conditions I know this asset

terms and conditions I know this asset terms and conditions I know this asset has a lot of missing data which I know I

has a lot of missing data which I know I has a lot of missing data which I know I can actually extract more value out of

can actually extract more value out of can actually extract more value out of but when you run into friends that go but when you run into friends that go but when you run into friends that go hey schomo I need a bit of help how do

hey schomo I need a bit of help how do hey schomo I need a bit of help how do you start things

you start things you start things off so I'd first look at the easy wins

off so I'd first look at the easy wins off so I'd first look at the easy wins and my easy wins are not your easy wins

and my easy wins are not your easy wins and my easy wins are not your easy wins you have a set of skills uh a network

you have a set of skills uh a network you have a set of skills uh a network another business so it's worth something

another business so it's worth something another business so it's worth something for you and which is different to

for you and which is different to for you and which is different to another person yes there are some

another person yes there are some another person yes there are some let's say Global easy wins let's say

let's say Global easy wins let's say let's say Global easy wins let's say bumping up an ad Network on a Content

bumping up an ad Network on a Content bumping up an ad Network on a Content website that's not the case here but

website that's not the case here but website that's not the case here but that's an example or raising prices as

that's an example or raising prices as that's an example or raising prices as as we mentioned before or or or things

as we mentioned before or or or things as we mentioned before or or or things like that but you need to align those

like that but you need to align those like that but you need to align those the the bottom line is aligning the easy

the the bottom line is aligning the easy the the bottom line is aligning the easy wins that you see that are good for the

wins that you see that are good for the wins that you see that are good for the your business I assume that you are

your business I assume that you are your business I assume that you are acquiring it to merge it to another

acquiring it to merge it to another acquiring it to merge it to another business so that's that's strategic

business so that's that's strategic business so that's that's strategic buying the best thing to do um I'd say

buying the best thing to do um I'd say buying the best thing to do um I'd say even now we're live in riskier times to

even now we're live in riskier times to even now we're live in riskier times to just buy an asset as is it's better just

just buy an asset as is it's better just just buy an asset as is it's better just to have an asset and then do an m&a with

to have an asset and then do an m&a with to have an asset and then do an m&a with another one and another one and just

another one and another one and just another one and another one and just build your ecosystem right with with

build your ecosystem right with with build your ecosystem right with with those assets would you say it's a little

those assets would you say it's a little those assets would you say it's a little I don't want to say it's even common but

I don't want to say it's even common but I don't want to say it's even common but I've got some friends that when they buy I've got some friends that when they buy I've got some friends that when they buy affiliate websites they're telling me

affiliate websites they're telling me affiliate websites they're telling me that they're able to achieve rois as

that they're able to achieve rois as that they're able to achieve rois as fast as 6 months obviously if we could

fast as 6 months obviously if we could fast as 6 months obviously if we could do that all day long I think we'd do do that all day long I think we'd do do that all day long I think we'd do that but what would you say what's your

that but what would you say what's your that but what would you say what's your take on how do you find these take on how do you find these take on how do you find these opportunities to just say I'm gonna I'm

opportunities to just say I'm gonna I'm opportunities to just say I'm gonna I'm gonna get the ROI in six months so we

gonna get the ROI in six months so we gonna get the ROI in six months so we spoke about finding those good deals and

spoke about finding those good deals and spoke about finding those good deals and really I've seen thousands of those and

really I've seen thousands of those and really I've seen thousands of those and there are gems in the Hast stack really

there are gems in the Hast stack really there are gems in the Hast stack really there are they're just hard to find even

there are they're just hard to find even there are they're just hard to find even still and I'm talking from personal

still and I'm talking from personal still and I'm talking from personal experience the gems might not be gems

experience the gems might not be gems experience the gems might not be gems and I'm not

and I'm not and I'm not saying it's not like they're not gems

saying it's not like they're not gems saying it's not like they're not gems but you might did something raar wrong

but you might did something raar wrong but you might did something raar wrong or evaluated it the the the wrong way

or evaluated it the the the wrong way or evaluated it the the the wrong way and it's not uh as you expected

and it's not uh as you expected and it's not uh as you expected basically as example I bought a website

basically as example I bought a website basically as example I bought a website that was

that was that was undervalued

undervalued undervalued because two years two years before that

because two years two years before that because two years two years before that I bought another one with the same I bought another one with the same I bought another one with the same traffic and the first one cost 10 times

traffic and the first one cost 10 times traffic and the first one cost 10 times than the second one that I mentioned I

than the second one that I mentioned I than the second one that I mentioned I was like wow that's amazing and I still

was like wow that's amazing and I still was like wow that's amazing and I still hold both assets they both dropped

hold both assets they both dropped hold both assets they both dropped because of a

because of a because of a um however I thought that I'd be able to

um however I thought that I'd be able to um however I thought that I'd be able to do more with the the one the gem that I

do more with the the one the gem that I do more with the the one the gem that I found that cost a 10x less than the

found that cost a 10x less than the found that cost a 10x less than the first one and that didn't happen so it's

first one and that didn't happen so it's first one and that didn't happen so it's also about taking a chance but I really

also about taking a chance but I really also about taking a chance but I really thought in that case that will be a

thought in that case that will be a thought in that case that will be a really good acquisition I still think

really good acquisition I still think really good acquisition I still think it's a good acquisition but now based on

it's a good acquisition but now based on it's a good acquisition but now based on the opportunities that I have it might

the opportunities that I have it might the opportunities that I have it might not be it's not the best thing to work

not be it's not the best thing to work not be it's not the best thing to work on right

on right on right now that makes sense so you have a a

now that makes sense so you have a a now that makes sense so you have a a free resource which is I think it's

free resource which is I think it's free resource which is I think it's where to start with buying Niche

where to start with buying Niche where to start with buying Niche websites so I wanted to ask what's

websites so I wanted to ask what's websites so I wanted to ask what's inside the resource and does this cover

inside the resource and does this cover inside the resource and does this cover like the whole range of let's say could

like the whole range of let's say could like the whole range of let's say could you apply these things to SAS for

you apply these things to SAS for you apply these things to SAS for example so I'd say that the resource is

example so I'd say that the resource is example so I'd say that the resource is mainly listing the main marketplaces for

mainly listing the main marketplaces for mainly listing the main marketplaces for buying different digital

buying different digital buying different digital Assets Now when I started looking at

Assets Now when I started looking at Assets Now when I started looking at digital assets there weren't as many

digital assets there weren't as many digital assets there weren't as many marketplaces as there is right now and

marketplaces as there is right now and marketplaces as there is right now and now I think now le nine on that

now I think now le nine on that now I think now le nine on that resource and I think by now I already

resource and I think by now I already resource and I think by now I already know about probably around 30 different

know about probably around 30 different know about probably around 30 different marketplaces I own one myself even but

marketplaces I own one myself even but marketplaces I own one myself even but the point is that each

the point is that each the point is that each Marketplace or have their own flavor or

Marketplace or have their own flavor or Marketplace or have their own flavor or the kind of buyers the kind of

the kind of buyers the kind of the kind of buyers the kind of verification they do about on the data

verification they do about on the data verification they do about on the data the size of the deals every person can

the size of the deals every person can the size of the deals every person can find what's their

find what's their find what's their fit as example with

SAS your first try would probably be SAS your first try would probably be with aire.com okay that's that's a the

with aire.com okay that's that's a the with aire.com okay that's that's a the right move with that one with content

right move with that one with content right move with that one with content websites you'd probably go to flipper

websites you'd probably go to flipper websites you'd probably go to flipper but if you want a larger size deal you

but if you want a larger size deal you but if you want a larger size deal you might go to Empire flippers they do more

might go to Empire flippers they do more might go to Empire flippers they do more vetting and you probably want more vetting and you probably want more vetting and you probably want more confidence there but if you want the

confidence there but if you want the confidence there but if you want the best deals you need to go to private

best deals you need to go to private best deals you need to go to private flow that would not be on the flow that would not be on the flow that would not be on the marketplace but that requires more

marketplace but that requires more marketplace but that requires more work so it it's you need to move between

work so it it's you need to move between work so it it's you need to move between those and then find the right one um and

those and then find the right one um and those and then find the right one um and it's worth mentioning there is now a

it's worth mentioning there is now a it's worth mentioning there is now a platform that Aggregates all

platform that Aggregates all platform that Aggregates all marketplaces called deal slide you can

marketplaces called deal slide you can marketplaces called deal slide you can uh you don't say uh you don't say Google

uh you don't say uh you don't say Google uh you don't say uh you don't say Google this anymore you say GPT this now so

this anymore you say GPT this now so this anymore you say GPT this now so um basically you'd get all those all

um basically you'd get all those all um basically you'd get all those all this St and all those listings in one

this St and all those listings in one this St and all those listings in one place and they keep adding and improving

place and they keep adding and improving place and they keep adding and improving it really saves a lot of

it really saves a lot of it really saves a lot of time I never heard of that now I want to

time I never heard of that now I want to time I never heard of that now I want to go to the the Dark Side of these whole

go to the the Dark Side of these whole go to the the Dark Side of these whole marketplaces which is I think I've

marketplaces which is I think I've marketplaces which is I think I've experienced this but I don't know I've

experienced this but I don't know I've experienced this but I don't know I've heard of a lot of people say that yeah heard of a lot of people say that yeah heard of a lot of people say that yeah go to these marketplaces because you'll

go to these marketplaces because you'll go to these marketplaces because you'll find affiliate sites for sale and you

find affiliate sites for sale and you find affiliate sites for sale and you get all of their data for free and then

get all of their data for free and then get all of their data for free and then you could use that against them to go

you could use that against them to go you could use that against them to go Target a market or you could just

Target a market or you could just Target a market or you could just basically just mine data if you're an

basically just mine data if you're an basically just mine data if you're an affiliate marketer you're like let me

affiliate marketer you're like let me affiliate marketer you're like let me learn about what's on the market and

learn about what's on the market and learn about what's on the market and you're just getting access to like you're just getting access to like you're just getting access to like search console Revenue data analytics

search console Revenue data analytics search console Revenue data analytics what's your take on is this like an

what's your take on is this like an what's your take on is this like an inevitable part of the business that you

inevitable part of the business that you inevitable part of the business that you just can't

just can't just can't avoid so to be honest I've never uh

avoid so to be honest I've never uh avoid so to be honest I've never uh bumped into that's more of your side of

bumped into that's more of your side of bumped into that's more of your side of the your side of the deal with affiliate

the your side of the deal with affiliate the your side of the deal with affiliate uh sites

uh sites uh sites however many marketplaces right now um

however many marketplaces right now um however many marketplaces right now um you need to go through and NDA and tnc's

you need to go through and NDA and tnc's you need to go through and NDA and tnc's and stuff like that even flip out which

and stuff like that even flip out which and stuff like that even flip out which was very open many of the deals now you

was very open many of the deals now you was very open many of the deals now you need to sign an NDA the good ones so I

need to sign an NDA the good ones so I need to sign an NDA the good ones so I guess that yeah really mitigates what

guess that yeah really mitigates what guess that yeah really mitigates what you just you just you just mentioned that that's probably why they

mentioned that that's probably why they mentioned that that's probably why they did this move hopefully it

did this move hopefully it did this move hopefully it does yeah yeah because I I know in in in

does yeah yeah because I I know in in in does yeah yeah because I I know in in in uh in our situation we raised money to

uh in our situation we raised money to uh in our situation we raised money to we're bootstrap compan and we did a bit

we're bootstrap compan and we did a bit we're bootstrap compan and we did a bit of fundraising and we were warned about

of fundraising and we were warned about of fundraising and we were warned about this we're like you're going to run into this we're like you're going to run into this we're like you're going to run into investors that they're just going to

investors that they're just going to investors that they're just going to listen to your ideas and then they're listen to your ideas and then they're listen to your ideas and then they're going be that's great but we're also

going be that's great but we're also going be that's great but we're also working on that so it's I see on parts

working on that so it's I see on parts working on that so it's I see on parts of business like

of business like of business like SAS I did but then it's not until after

SAS I did but then it's not until after SAS I did but then it's not until after the fact that you actually eventually

the fact that you actually eventually the fact that you actually eventually hear stories or you realize what they're

hear stories or you realize what they're hear stories or you realize what they're up to sometimes you do the due diligence

up to sometimes you do the due diligence up to sometimes you do the due diligence and you're like y clean and then 6

and you're like y clean and then 6 and you're like y clean and then 6 months later you're like oh that's what months later you're like oh that's what months later you're like oh that's what you're up to

you're up to you're up to great I see okay for my experience at

great I see okay for my experience at great I see okay for my experience at least with the transaction I closed all

least with the transaction I closed all least with the transaction I closed all of them were clean and and fine so

of them were clean and and fine so of them were clean and and fine so that's my personal experience I'm going

that's my personal experience I'm going that's my personal experience I'm going to ask a really weird question which is

to ask a really weird question which is to ask a really weird question which is we're a startup we're not not quite we're a startup we're not not quite we're a startup we're not not quite profitable but we're able to raise money

profitable but we're able to raise money profitable but we're able to raise money to grow when is the right time for a

to grow when is the right time for a to grow when is the right time for a company like mine to start acquiring

company like mine to start acquiring company like mine to start acquiring assets should we be looking to see if we

assets should we be looking to see if we assets should we be looking to see if we can pick up small Assets in like the 10

can pick up small Assets in like the 10 can pick up small Assets in like the 10 to 20K range like little things that we

to 20K range like little things that we to 20K range like little things that we think could actually help revenue and

think could actually help revenue and think could actually help revenue and help us get more

help us get more help us get more customers so with

customers so with customers so with uh 10 to 20K at the current market

uh 10 to 20K at the current market uh 10 to 20K at the current market suppliers you're probably looking at

suppliers you're probably looking at suppliers you're probably looking at around an asset that

around an asset that around an asset that makes fiveish hundred a month just for

makes fiveish hundred a month just for makes fiveish hundred a month just for cash flowing I assume that doesn't

cash flowing I assume that doesn't cash flowing I assume that doesn't change so much the bottom line for a

change so much the bottom line for a change so much the bottom line for a growing business you you're basically

growing business you you're basically growing business you you're basically acquiring it for the traffic and then

acquiring it for the traffic and then acquiring it for the traffic and then the next question is what's the traffic

the next question is what's the traffic the next question is what's the traffic if it's big enough I've seen very

if it's big enough I've seen very if it's big enough I've seen very profitable websites with very little

profitable websites with very little profitable websites with very little traffic so that might not be worth it

traffic so that might not be worth it traffic so that might not be worth it and I've seen wonderful websites with

and I've seen wonderful websites with and I've seen wonderful websites with lots of traffic and not so much RI Vue

lots of traffic and not so much RI Vue lots of traffic and not so much RI Vue because you're going with the traffic because you're going with the traffic because you're going with the traffic because you need that you probably need because you need that you probably need because you need that you probably need to look more into those and because they

to look more into those and because they to look more into those and because they don't make so much profit you might don't make so much profit you might don't make so much profit you might still be able to find good ones for the

still be able to find good ones for the still be able to find good ones for the 20K range basically your first look is

20K range basically your first look is 20K range basically your first look is on the traffic not on the revenue in

on the traffic not on the revenue in on the traffic not on the revenue in that case that's the thing yeah and just

that case that's the thing yeah and just that case that's the thing yeah and just to give a bit of color I've been looking

to give a bit of color I've been looking to give a bit of color I've been looking go ahead no go ahead I'm

go ahead no go ahead I'm go ahead no go ahead I'm listening okay I was just saying just

listening okay I was just saying just listening okay I was just saying just talking about like some of the talking about like some of the talking about like some of the situations where it's like WordPress situations where it's like WordPress situations where it's like WordPress plugins and newsletters we found some

plugins and newsletters we found some plugins and newsletters we found some where the owner is just basically look I

where the owner is just basically look I where the owner is just basically look I don't want to do this work anymore I don't want to do this work anymore I don't want to do this work anymore I just want to straight up exit the

just want to straight up exit the just want to straight up exit the revenue is like 10 15K a year and I want

revenue is like 10 15K a year and I want revenue is like 10 15K a year and I want a 2X multiple of the revenue like that

a 2X multiple of the revenue like that a 2X multiple of the revenue like that to me sounds like it's almost obvious

to me sounds like it's almost obvious to me sounds like it's almost obvious with a couple exceptions that things are

with a couple exceptions that things are with a couple exceptions that things are slowly grinding down and and acquires a

slowly grinding down and and acquires a slowly grinding down and and acquires a bit more TLC to keep that asset

going I'd say if this guy it depends on going I'd say if this guy it depends on it it's not about the revenue it's about

it it's not about the revenue it's about it it's not about the revenue it's about the profit how much he's investing in in

the profit how much he's investing in in the profit how much he's investing in in in building this and running this if he

in building this and running this if he in building this and running this if he has a full-time developer and basically

has a full-time developer and basically has a full-time developer and basically that cost 5,000 that that 10,000 is not

that cost 5,000 that that 10,000 is not that cost 5,000 that that 10,000 is not 10,000 um and then you put that expense

10,000 um and then you put that expense 10,000 um and then you put that expense on your company so this is the first

on your company so this is the first on your company so this is the first thing basically to ask and evaluate this

thing basically to ask and evaluate this thing basically to ask and evaluate this the the asset with that and then the

the the asset with that and then the the the asset with that and then the second thing is really understanding

second thing is really understanding second thing is really understanding where his her traffic is coming from and

where his her traffic is coming from and where his her traffic is coming from and sales sales sales is that declining is that straight line

is that declining is that straight line is that declining is that straight line is that maybe going up he's just tired

is that maybe going up he's just tired is that maybe going up he's just tired of this so what's the story behind

of this so what's the story behind of this so what's the story behind what's the story behind do you have that

what's the story behind do you have that what's the story behind do you have that have you asked them these are really

have you asked them these are really have you asked them these are really important questions yeah I I have so

important questions yeah I I have so important questions yeah I I have so yeah I've asked a lot of questions so

yeah I've asked a lot of questions so yeah I've asked a lot of questions so I'm not as experienced as you but I've

I'm not as experienced as you but I've I'm not as experienced as you but I've been on the acquiring side and the

been on the acquiring side and the been on the acquiring side and the selling side of a couple affiliate

selling side of a couple affiliate selling side of a couple affiliate websites so I ask questions like what's

websites so I ask questions like what's websites so I ask questions like what's the monthly Revenue what's is this

the monthly Revenue what's is this the monthly Revenue what's is this trending up or trending down what's the trending up or trending down what's the trending up or trending down what's the breakdown of it and and some of these

breakdown of it and and some of these breakdown of it and and some of these assets I'm talking to they're actually

assets I'm talking to they're actually assets I'm talking to they're actually almost totally neglected they're just almost totally neglected they're just almost totally neglected they're just like running on autopilot but they're

like running on autopilot but they're like running on autopilot but they're slowly trending down so the traffic is

slowly trending down so the traffic is slowly trending down so the traffic is okay but one thing that's interesting

okay but one thing that's interesting okay but one thing that's interesting and this is where maybe we can take

and this is where maybe we can take and this is where maybe we can take another Insight is that these are

another Insight is that these are another Insight is that these are plugins that are dependent on affiliate

plugins that are dependent on affiliate plugins that are dependent on affiliate sites now we know that uh a lot of

sites now we know that uh a lot of sites now we know that uh a lot of courses like Authority Builder they're

courses like Authority Builder they're courses like Authority Builder they're basically shutting down their phit basically shutting down their phit basically shutting down their phit marketing courses so my personal take is

marketing courses so my personal take is marketing courses so my personal take is I think some of these plugins will still

I think some of these plugins will still I think some of these plugins will still make money but I think they're going to

make money but I think they're going to make money but I think they're going to struggle where how many more people are

struggle where how many more people are struggle where how many more people are going to buy these things if they think

going to buy these things if they think going to buy these things if they think I don't want to say seo's dead but we've

I don't want to say seo's dead but we've I don't want to say seo's dead but we've seen helpful content update for the last

seen helpful content update for the last seen helpful content update for the last two years year and a half just extend so

two years year and a half just extend so two years year and a half just extend so I think these assets are going to get I think these assets are going to get I think these assets are going to get weakened over time and I think maybe

weakened over time and I think maybe weakened over time and I think maybe they're look I I don't want to invest

they're look I I don't want to invest they're look I I don't want to invest any more time or programming effort into

any more time or programming effort into any more time or programming effort into this no marketing so that's why I'm

this no marketing so that's why I'm this no marketing so that's why I'm looking at it going can I still extract

looking at it going can I still extract looking at it going can I still extract the right value and get the ROI without

the right value and get the ROI without the right value and get the ROI without have this turning into not just a Time

have this turning into not just a Time have this turning into not just a Time sync but a sync but a sync but a loss I see to be fair though a year and

loss I see to be fair though a year and loss I see to be fair though a year and a half ago this asset would not cost 20K

a half ago this asset would not cost 20K a half ago this asset would not cost 20K it would cost 35k so you also get the

it would cost 35k so you also get the it would cost 35k so you also get the opportunity here it's not the same

opportunity here it's not the same opportunity here it's not the same market

market market right yeah I think that but then again

right yeah I think that but then again right yeah I think that but then again as we mentioned before it's about your

as we mentioned before it's about your as we mentioned before it's about your business and how you're doing the right

business and how you're doing the right business and how you're doing the right m&a to what you have already so you're

m&a to what you have already so you're m&a to what you have already so you're coming with your let's call it unfair

coming with your let's call it unfair coming with your let's call it unfair advantage over there or secret sauce and

advantage over there or secret sauce and advantage over there or secret sauce and maybe revive it maybe you kill it all

maybe revive it maybe you kill it all maybe revive it maybe you kill it all together and just blend it into your

together and just blend it into your together and just blend it into your asset that you already have and then it

asset that you already have and then it asset that you already have and then it doesn't matter maybe what traffic they

doesn't matter maybe what traffic they doesn't matter maybe what traffic they have you have all the subscribers and

have you have all the subscribers and have you have all the subscribers and they keep paying or you can keep mailing

they keep paying or you can keep mailing they keep paying or you can keep mailing them and then maybe Market something new

them and then maybe Market something new them and then maybe Market something new to to to them basically it's a whole different

them basically it's a whole different them basically it's a whole different animal so it's not necessarily just like

animal so it's not necessarily just like animal so it's not necessarily just like you mentioned a little bit of TLC and

you mentioned a little bit of TLC and you mentioned a little bit of TLC and there's a good chance it'll be

there's a good chance it'll be there's a good chance it'll be good I want to shift a little bit to the

good I want to shift a little bit to the good I want to shift a little bit to the investing side so I know that you're

investing side so I know that you're investing side so I know that you're looking for like passive Revenue that

looking for like passive Revenue that looking for like passive Revenue that can come in and in a perfect world we'd

can come in and in a perfect world we'd can come in and in a perfect world we'd all want something that's just a cash all want something that's just a cash all want something that's just a cash machine that requires no effort what do

machine that requires no effort what do machine that requires no effort what do you think about companies like Capital

you think about companies like Capital you think about companies like Capital pad with what Travis is building and I'm

pad with what Travis is building and I'm pad with what Travis is building and I'm assuming that you're working in the assuming that you're working in the assuming that you're working in the background of everyone wants these

background of everyone wants these background of everyone wants these opportunities are these opportunities

opportunities are these opportunities opportunities are these opportunities only existing for people like us that

only existing for people like us that only existing for people like us that have the experience in working in these

have the experience in working in these have the experience in working in these various types of businesses or is there

various types of businesses or is there various types of businesses or is there another marketplace where people say

another marketplace where people say another marketplace where people say look I have money I want to trust

look I have money I want to trust look I have money I want to trust someone like you to just deploy it what

someone like you to just deploy it what someone like you to just deploy it what do you see in this whole new space of

do you see in this whole new space of do you see in this whole new space of growing digital assets with recurring

growing digital assets with recurring growing digital assets with recurring revenue and the dream of just having

revenue and the dream of just having revenue and the dream of just having passive passive passive income so the trend in the last it's not

income so the trend in the last it's not income so the trend in the last it's not even the last few years I think it's

even the last few years I think it's even the last few years I think it's already running for a few years that

already running for a few years that already running for a few years that there are funds that you can invest in

there are funds that you can invest in there are funds that you can invest in that invest in digital assets even if I

that invest in digital assets even if I that invest in digital assets even if I can mention web Street the or that

can mention web Street the or that can mention web Street the or that Empire flipper has that's web Street on

Empire flipper has that's web Street on Empire flipper has that's web Street on folio does the same thing they're a

folio does the same thing they're a folio does the same thing they're a public traded company they also doing

public traded company they also doing public traded company they also doing that dumb Wells so and with those

that dumb Wells so and with those that dumb Wells so and with those Investments it's hands off and you can

Investments it's hands off and you can Investments it's hands off and you can expect

expect expect probably 15 to 20% let's see be more

probably 15 to 20% let's see be more probably 15 to 20% let's see be more conservative probably

conservative probably conservative probably 15% a yearly return on your investment

15% a yearly return on your investment 15% a yearly return on your investment but if you want to do more then you got

but if you want to do more then you got but if you want to do more then you got to buy the asset yourself and then you

to buy the asset yourself and then you to buy the asset yourself and then you do as we mentioned 30 40 50% cash flow

do as we mentioned 30 40 50% cash flow do as we mentioned 30 40 50% cash flow or like the example you

or like the example you or like the example you in six months you get all your

in six months you get all your in six months you get all your investment back that yeah that is

investment back that yeah that is investment back that yeah that is possible but that's not with the funds

possible but that's not with the funds possible but that's not with the funds that I

mentioned yeah so we of course we got to mentioned yeah so we of course we got to ask the AI question do you think there

ask the AI question do you think there ask the AI question do you think there is a possibility that AI is going to

is a possibility that AI is going to is a possibility that AI is going to disrupt what people have gotten used to

disrupt what people have gotten used to disrupt what people have gotten used to so people are like oh I'm just going to so people are like oh I'm just going to so people are like oh I'm just going to invest in this business I'm going to invest in this business I'm going to invest in this business I'm going to invest in this SEO agency I'm going to

invest in this SEO agency I'm going to invest in this SEO agency I'm going to invest in this affiliate site and we've

invest in this affiliate site and we've invest in this affiliate site and we've seen so much change like helpful content

seen so much change like helpful content seen so much change like helpful content update just wiping out affiliate sites

update just wiping out affiliate sites update just wiping out affiliate sites what do you think of this new future of

what do you think of this new future of what do you think of this new future of big big big disruption it's not SEO anymore it's now

disruption it's not SEO anymore it's now disruption it's not SEO anymore it's now AO or whatever initials you're going to

AO or whatever initials you're going to AO or whatever initials you're going to call that how you going how you going to

call that how you going how you going to call that how you going how you going to train the AI to find you and then link

train the AI to find you and then link train the AI to find you and then link to your website

to your website to your website and this is why I mentioned before that

and this is why I mentioned before that and this is why I mentioned before that if you're talking about buying a classic

if you're talking about buying a classic if you're talking about buying a classic content affiliate website I would not do

content affiliate website I would not do content affiliate website I would not do it as is right now I would merge it with

it as is right now I would merge it with it as is right now I would merge it with something else of value because I see

something else of value because I see something else of value because I see the risk with ey traffic declining you

the risk with ey traffic declining you the risk with ey traffic declining you need something you need

need something you need need something you need theote over there either built very fast

theote over there either built very fast theote over there either built very fast maybe a mailing list that you can build

maybe a mailing list that you can build maybe a mailing list that you can build very fast and start selling to so that

very fast and start selling to so that very fast and start selling to so that that's a mo or the business that you're

that's a mo or the business that you're that's a mo or the business that you're emerging it into or any of that so you

emerging it into or any of that so you emerging it into or any of that so you got to come prepared for such a deal and

got to come prepared for such a deal and got to come prepared for such a deal and yes then you mitigate AI we have no

yes then you mitigate AI we have no yes then you mitigate AI we have no guarantees in this industry but and many

guarantees in this industry but and many guarantees in this industry but and many others as well for digital assets and

others as well for digital assets and others as well for digital assets and changes but I think that's the best we

changes but I think that's the best we changes but I think that's the best we can do right

now and do you think the the VC space is now and do you think the the VC space is going to be experiencing some of this

going to be experiencing some of this going to be experiencing some of this disruption like we've seen like a lot of

disruption like we've seen like a lot of disruption like we've seen like a lot of money and we're like okay look at this

money and we're like okay look at this money and we're like okay look at this the The Venture Capital

the The Venture Capital the The Venture Capital space so it's there's just a lot of

space so it's there's just a lot of space so it's there's just a lot of money being there's like funds that seem

money being there's like funds that seem money being there's like funds that seem like they come out of everywhere and

like they come out of everywhere and like they come out of everywhere and it's all they've got like the same it's all they've got like the same it's all they've got like the same recipe but we know that there's only so

recipe but we know that there's only so recipe but we know that there's only so much money to go around to invest in

much money to go around to invest in much money to go around to invest in really good deals and I'm just wondering

really good deals and I'm just wondering really good deals and I'm just wondering if there's going to be like if the VC

if there's going to be like if the VC if there's going to be like if the VC space is catching up to itself where

space is catching up to itself where space is catching up to itself where it's like there's money but at some

it's like there's money but at some it's like there's money but at some point in time you just can't like deploy

point in time you just can't like deploy point in time you just can't like deploy and expect to to get consistently 15%

and expect to to get consistently 15% and expect to to get consistently 15% returns yeah I remember some of our

returns yeah I remember some of our returns yeah I remember some of our conversations on Snowball comparing VCS

conversations on Snowball comparing VCS conversations on Snowball comparing VCS to cash flowing businesses again Capital

to cash flowing businesses again Capital to cash flowing businesses again Capital C pad and what Travis is

C pad and what Travis is C pad and what Travis is doing and we we see that the VC turns

doing and we we see that the VC turns doing and we we see that the VC turns most of the VCS probably don't add value

most of the VCS probably don't add value most of the VCS probably don't add value so much to the deal I'm a cash flow guy

so much to the deal I'm a cash flow guy so much to the deal I'm a cash flow guy I prefer cash flow over some promise for

I prefer cash flow over some promise for I prefer cash flow over some promise for something at very early stage it's safer

something at very early stage it's safer something at very early stage it's safer the key to making to sitting to sit on a

the key to making to sitting to sit on a the key to making to sitting to sit on a large pile of money is basically just

large pile of money is basically just large pile of money is basically just time not to make a lot of money yes to

time not to make a lot of money yes to time not to make a lot of money yes to make a lot of Mone but it's the

make a lot of Mone but it's the make a lot of Mone but it's the compounding overtime that gets you there

compounding overtime that gets you there compounding overtime that gets you there and that's the

and that's the and that's the more safe sure way to get that it's not

more safe sure way to get that it's not more safe sure way to get that it's not glamorous of course it's not a big exit

glamorous of course it's not a big exit glamorous of course it's not a big exit it's nice to have big exits but they're

it's nice to have big exits but they're it's nice to have big exits but they're so rare and that's they're I think the

so rare and that's they're I think the so rare and that's they're I think the right path to most

right path to most right path to most people and what do you see of the future

people and what do you see of the future people and what do you see of the future of affiliate marketing as it intersects

of affiliate marketing as it intersects of affiliate marketing as it intersects with business intelligence the thing is

with business intelligence the thing is with business intelligence the thing is that I've been talking to a lot of

that I've been talking to a lot of that I've been talking to a lot of e-commerce businesses recently I we

e-commerce businesses recently I we e-commerce businesses recently I we spent a lot of time in Thailand and I

spent a lot of time in Thailand and I spent a lot of time in Thailand and I was at an e-commerce conference there

was at an e-commerce conference there was at an e-commerce conference there and I've been talking to e-commerce

and I've been talking to e-commerce and I've been talking to e-commerce companies about acquiring content

companies about acquiring content companies about acquiring content websites basically or newsletters but

websites basically or newsletters but websites basically or newsletters but with the content website side I think

with the content website side I think with the content website side I think that there is a lot of a good future for

that there is a lot of a good future for that there is a lot of a good future for combining content websites with

combining content websites with combining content websites with e-commerce first of all for the uh

e-commerce first of all for the uh e-commerce first of all for the uh affiliate sites in the world of SEO

affiliate sites in the world of SEO affiliate sites in the world of SEO everybody are talking about once you

everybody are talking about once you everybody are talking about once you plug in Ecommerce to your uh affiliate

plug in Ecommerce to your uh affiliate plug in Ecommerce to your uh affiliate site there is a chance that Google will

site there is a chance that Google will site there is a chance that Google will bump it back out so this is from that

bump it back out so this is from that bump it back out so this is from that side for the e-commerce company they get

side for the e-commerce company they get side for the e-commerce company they get they can basically acquire an asset and

they can basically acquire an asset and they can basically acquire an asset and then in instead of keep paying for ads

then in instead of keep paying for ads then in instead of keep paying for ads they would buy it one time or maybe make

they would buy it one time or maybe make they would buy it one time or maybe make a partnership and then they would hold

a partnership and then they would hold a partnership and then they would hold that that those users their target

that that those users their target that that those users their target audience potentially forever instead of

audience potentially forever instead of audience potentially forever instead of keep being on the hamster wheel and keep

keep being on the hamster wheel and keep keep being on the hamster wheel and keep paying for ads they can still pay for

paying for ads they can still pay for paying for ads they can still pay for ads but they can do it in addition to

ads but they can do it in addition to ads but they can do it in addition to the audience they already have so that's

the audience they already have so that's the audience they already have so that's I think is a a

I think is a a I think is a a better uh way to look at things and the

better uh way to look at things and the better uh way to look at things and the e-commerce companies don't see that

e-commerce companies don't see that e-commerce companies don't see that because they're on the hamster wheel of

because they're on the hamster wheel of because they're on the hamster wheel of keep paying for ads and

keep paying for ads and keep paying for ads and inventory um and at at the what was it

inventory um and at at the what was it inventory um and at at the what was it the changai SEO conference I was at that

the changai SEO conference I was at that the changai SEO conference I was at that one too and somebody

one too and somebody one too and somebody on stage spoke about building for

on stage spoke about building for on stage spoke about building for selling from the perspective of SEO but

selling from the perspective of SEO but selling from the perspective of SEO but selling to SAS companies okay he said

selling to SAS companies okay he said selling to SAS companies okay he said you're all SEO guys you can build all

you're all SEO guys you can build all you're all SEO guys you can build all build all those stuff and then just

build all those stuff and then just build all those stuff and then just approach a SAS and sell that as as a

approach a SAS and sell that as as a approach a SAS and sell that as as a strategic acquisition and then I came to

strategic acquisition and then I came to strategic acquisition and then I came to him after the his talk and told him I've

him after the his talk and told him I've him after the his talk and told him I've been to this e-commerce e-commerce

been to this e-commerce e-commerce been to this e-commerce e-commerce conference and e-commerce businesses

conference and e-commerce businesses conference and e-commerce businesses don't acquire websites and that's weird

don't acquire websites and that's weird don't acquire websites and that's weird to me because it makes so much sense and

to me because it makes so much sense and to me because it makes so much sense and he said you're right very little do that

he said you're right very little do that he said you're right very little do that but that's the next big thing for them

but that's the next big thing for them but that's the next big thing for them so people who are more experienced and

so people who are more experienced and so people who are more experienced and wiser than me said that and I'm sure

wiser than me said that and I'm sure wiser than me said that and I'm sure there is a potential

there awesome slomo thank you so much there awesome slomo thank you so much for doing this I want to pass it back

for doing this I want to pass it back for doing this I want to pass it back how can people get a hold of

how can people get a hold of how can people get a hold of you so you can get me on either on

you so you can get me on either on you so you can get me on either on LinkedIn with my name scha I have my

LinkedIn with my name scha I have my LinkedIn with my name scha I have my website asset Bal

website asset Bal website asset Bal or you can go also to U I have a

or you can go also to U I have a or you can go also to U I have a personal website schof fry.com where you

personal website schof fry.com where you personal website schof fry.com where you can everything that I do is linked there

can everything that I do is linked there can everything that I do is linked there there's a quite a lot there so just

there's a quite a lot there so just there's a quite a lot there so just whatever is interesting for you either whatever is interesting for you either whatever is interesting for you either free financial self or asset bolt or my

free financial self or asset bolt or my free financial self or asset bolt or my YouTube channel you seeing deals that I

YouTube channel you seeing deals that I YouTube channel you seeing deals that I that I cover and see how you can

that I cover and see how you can that I cover and see how you can evaluate those yourself so any of that

evaluate those yourself so any of that evaluate those yourself so any of that and of course get in touch I'm happy to

and of course get in touch I'm happy to and of course get in touch I'm happy to answering

questions yeah the YouTube uh webinars questions yeah the YouTube uh webinars are very insight

are very insight are very insight thanks so much for doing this I'm going thanks so much for doing this I'm going thanks so much for doing this I'm going to include that in the show notes I to include that in the show notes I to include that in the show notes I appreciate this awesome thank you very

appreciate this awesome thank you very appreciate this awesome thank you very much for inviting we'll be in

much for inviting we'll be in much for inviting we'll be in touch thank you for tuning in to the

touch thank you for tuning in to the touch thank you for tuning in to the affiliate bi podcast I'd like to take

affiliate bi podcast I'd like to take affiliate bi podcast I'd like to take this time to ask for a small favor to

this time to ask for a small favor to this time to ask for a small favor to leave a rating and review wherever you

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