SEO training with Dirk Schembri

the best companies that I have worked in the best companies that I have worked in the past and the ones as you can see

the past and the ones as you can see the past and the ones as you can see succeed other ones were the high

succeed other ones were the high succeed other ones were the high management even like from chairman SE

management even like from chairman SE management even like from chairman SE level other ones that have quite

level other ones that have quite level other ones that have quite Advanced SEO knowledge in place I'm John

Advanced SEO knowledge in place I'm John Advanced SEO knowledge in place I'm John Wright and you're listening to affiliate

Wright and you're listening to affiliate Wright and you're listening to affiliate bi the business intelligence and

bi the business intelligence and bi the business intelligence and affiliate marketing podcast brought to

affiliate marketing podcast brought to affiliate marketing podcast brought to you by stat you by stat you by stat strong welcome to the affiliate bi

strong welcome to the affiliate bi strong welcome to the affiliate bi podcast today we're chatting with Dirk

podcast today we're chatting with Dirk podcast today we're chatting with Dirk shambry who is his own boss with Dirk

shambry who is his own boss with Dirk shambry who is his own boss with Dirk SEO and he's held senior SEO positions

SEO and he's held senior SEO positions SEO and he's held senior SEO positions at Brook leads fenio and Rik Tech Durk

at Brook leads fenio and Rik Tech Durk at Brook leads fenio and Rik Tech Durk welcome to the show thank you John great

welcome to the show thank you John great welcome to the show thank you John great being on board as well and looking being on board as well and looking being on board as well and looking forward to discussing the way the future

forward to discussing the way the future forward to discussing the way the future of the the SEO world is planning out

of the the SEO world is planning out of the the SEO world is planning out yeah so speaking of that is SEO dead and

yeah so speaking of that is SEO dead and yeah so speaking of that is SEO dead and how's business going a very interesting

how's business going a very interesting how's business going a very interesting question I've heard this saying for many

question I've heard this saying for many question I've heard this saying for many years since the panda and and penguin

years since the panda and and penguin years since the panda and and penguin days SEO has always been in touch but I

days SEO has always been in touch but I days SEO has always been in touch but I think like with anything from ano

think like with anything from ano think like with anything from ano perspective definitely not debt but it

perspective definitely not debt but it perspective definitely not debt but it has changed drastically

has changed drastically has changed drastically so for people who are most quick to

so for people who are most quick to so for people who are most quick to adapt and understand that they need to

adapt and understand that they need to adapt and understand that they need to evolve with it would feel like they're

evolve with it would feel like they're evolve with it would feel like they're dead and stuck it's like with anything dead and stuck it's like with anything dead and stuck it's like with anything if you stay doing the same thing over

if you stay doing the same thing over if you stay doing the same thing over and over again with the changing things

and over again with the changing things and over again with the changing things you're digging yourself a big hole there

you're digging yourself a big hole there you're digging yourself a big hole there yeah we were just chatting before we

yeah we were just chatting before we yeah we were just chatting before we were chatting just before recording and

were chatting just before recording and were chatting just before recording and I told you it's like if I didn't have

I told you it's like if I didn't have I told you it's like if I didn't have this Stone project I'd love to be an SEO

this Stone project I'd love to be an SEO this Stone project I'd love to be an SEO today like the most volatile uh point in

today like the most volatile uh point in today like the most volatile uh point in SEO so I actually think there's a lot of

SEO so I actually think there's a lot of SEO so I actually think there's a lot of people that maybe are they're scared and

people that maybe are they're scared and people that maybe are they're scared and they think SEO is actually dead and the

they think SEO is actually dead and the they think SEO is actually dead and the game's kind of changed or it's over but

game's kind of changed or it's over but game's kind of changed or it's over but I think this is probably one of the I think this is probably one of the I think this is probably one of the biggest opportunities

biggest opportunities biggest opportunities ever absolutely especially with the

ever absolutely especially with the ever absolutely especially with the introduction to AI as well and the way

introduction to AI as well and the way introduction to AI as well and the way the rankings you can tell it's kind of

the rankings you can tell it's kind of the rankings you can tell it's kind of Google example feeling on N because of

Google example feeling on N because of Google example feeling on N because of all the DraStic core updates that are

all the DraStic core updates that are all the DraStic core updates that are coming out I used to be a handful of

coming out I used to be a handful of coming out I used to be a handful of updates per year core updates now it's

updates per year core updates now it's updates per year core updates now it's what month two it's almost crazy but

what month two it's almost crazy but what month two it's almost crazy but again with AI I would say like things

again with AI I would say like things again with AI I would say like things have simplified so much but with that

have simplified so much but with that have simplified so much but with that simplification like with the advanced

simplification like with the advanced simplification like with the advanced any technology comes that kind of

any technology comes that kind of any technology comes that kind of drastic listen the knowledge base needs

drastic listen the knowledge base needs drastic listen the knowledge base needs to increase to that as well so yeah

to increase to that as well so yeah to increase to that as well so yeah where're you constantly needs to keep where're you constantly needs to keep where're you constantly needs to keep track as well of things as well but yeah

track as well of things as well but yeah track as well of things as well but yeah it's an definitely interesting and

it's an definitely interesting and it's an definitely interesting and challenging part of things as well so

challenging part of things as well so challenging part of things as well so SEO is a big component of I gaming from

SEO is a big component of I gaming from SEO is a big component of I gaming from the affiliate side operator side B2B you

the affiliate side operator side B2B you the affiliate side operator side B2B you name it I so I think it's actually one

name it I so I think it's actually one name it I so I think it's actually one of the most maybe not well-known skills

of the most maybe not well-known skills of the most maybe not well-known skills in the entire industry do you think more

in the entire industry do you think more in the entire industry do you think more people should be learning this and I

people should be learning this and I people should be learning this and I just think there's a lot of companies just think there's a lot of companies just think there's a lot of companies that they they're not even getting the

that they they're not even getting the that they they're not even getting the max value or anywhere near the max value

max value or anywhere near the max value max value or anywhere near the max value of SEO and I think what's getting in the

of SEO and I think what's getting in the of SEO and I think what's getting in the way is people actually not understanding way is people actually not understanding way is people actually not understanding so they could bring it to the higher

so they could bring it to the higher so they could bring it to the higher reps in their company and say hey let's

reps in their company and say hey let's reps in their company and say hey let's invest a bit more in

invest a bit more in invest a bit more in SEO the best companies that I have

SEO the best companies that I have SEO the best companies that I have worked in the past and the ones as you

worked in the past and the ones as you worked in the past and the ones as you can see succeed other ones where the

can see succeed other ones where the can see succeed other ones where the high management even like from chairman

high management even like from chairman high management even like from chairman C Level are the ones that have quite

C Level are the ones that have quite C Level are the ones that have quite Advanced SEO knowledge in play so they

Advanced SEO knowledge in play so they Advanced SEO knowledge in play so they they actually do understand that you can

they actually do understand that you can they actually do understand that you can see them reading and actually testing

see them reading and actually testing see them reading and actually testing some those are the ones that really from

some those are the ones that really from some those are the ones that really from my end always keep the on that people

my end always keep the on that people my end always keep the on that people try to follow so from the case of SEO

try to follow so from the case of SEO try to follow so from the case of SEO yes you do have to always invest as well

yes you do have to always invest as well yes you do have to always invest as well and there's always SEO is theread still

and there's always SEO is theread still and there's always SEO is theread still people the search and mods are crazy

people the search and mods are crazy people the search and mods are crazy there there's a reason why Google

there there's a reason why Google there there's a reason why Google invests so much into making sure that

invests so much into making sure that invests so much into making sure that from a search perspective it's still the

from a search perspective it's still the from a search perspective it's still the the front runner in that end but yes I

the front runner in that end but yes I the front runner in that end but yes I think one thing with the Ever Changing

think one thing with the Ever Changing think one thing with the Ever Changing thing is the education and things

thing is the education and things thing is the education and things educating your people at least from a

educating your people at least from a educating your people at least from a fundamental point of view why this needs

fundamental point of view why this needs fundamental point of view why this needs to be this way I think everyone working

to be this way I think everyone working to be this way I think everyone working within say an affiliate the business in

within say an affiliate the business in within say an affiliate the business in particular as well needs to understand

particular as well needs to understand particular as well needs to understand that things have changed and having a

that things have changed and having a that things have changed and having a simple belob let's call it style of

simple belob let's call it style of simple belob let's call it style of website is that is when people would say

website is that is when people would say website is that is when people would say SEO is dead yes I know people that have

SEO is dead yes I know people that have SEO is dead yes I know people that have bought for our gaming they would buy a

bought for our gaming they would buy a bought for our gaming they would buy a video gaming a sports only related

video gaming a sports only related video gaming a sports only related website fully adapt that to igaming and

website fully adapt that to igaming and website fully adapt that to igaming and E exp loods in in revenue and traffic

E exp loods in in revenue and traffic E exp loods in in revenue and traffic that kind of approach obviously is being

that kind of approach obviously is being that kind of approach obviously is being picked on and the one thing that one

picked on and the one thing that one picked on and the one thing that one needs to focus on is making it more

needs to focus on is making it more needs to focus on is making it more organic in the case that you don't only organic in the case that you don't only organic in the case that you don't only focus on SEO you need to focus on the

focus on SEO you need to focus on the focus on SEO you need to focus on the brand of things you need to focus on the

brand of things you need to focus on the brand of things you need to focus on the social aspect of things you need to come

social aspect of things you need to come social aspect of things you need to come from many different angles at it uh to

from many different angles at it uh to from many different angles at it uh to succeed nowadays do you think at least

succeed nowadays do you think at least succeed nowadays do you think at least the long term yeah do you think

the long term yeah do you think the long term yeah do you think newsletters are now an important thing

newsletters are now an important thing newsletters are now an important thing that affiliate should do so for example

that affiliate should do so for example that affiliate should do so for example the old way was the F comes on Google

the old way was the F comes on Google the old way was the F comes on Google they click on a link they go to the they click on a link they go to the they click on a link they go to the operator great but most times the fet

operator great but most times the fet operator great but most times the fet actually hasn't captured any first-party

actually hasn't captured any first-party actually hasn't captured any first-party data I I'm thinking that maybe the

data I I'm thinking that maybe the data I I'm thinking that maybe the first- party data is actually more first- party data is actually more first- party data is actually more valuable because you can resell that

valuable because you can resell that valuable because you can resell that user but that's also a signal in my

user but that's also a signal in my user but that's also a signal in my opinion back to Google that Google's

opinion back to Google that Google's opinion back to Google that Google's actually going hey there's real traffic

actually going hey there's real traffic actually going hey there's real traffic coming from here they're not fully

coming from here they're not fully coming from here they're not fully dependent on Google are is this very

dependent on Google are is this very dependent on Google are is this very important yes keeping your retention

important yes keeping your retention important yes keeping your retention based as high as possible is definitely

based as high as possible is definitely based as high as possible is definitely what and yes in case of email example

what and yes in case of email example what and yes in case of email example can be one way obviously you need to be

can be one way obviously you need to be can be one way obviously you need to be more careful with cookie base and GPR

more careful with cookie base and GPR more careful with cookie base and GPR aspect of things but once you say settle

aspect of things but once you say settle aspect of things but once you say settle those that's why you need again to have

those that's why you need again to have those that's why you need again to have a a mailing list enabled on your website

a a mailing list enabled on your website a a mailing list enabled on your website you to make sure you have social people

you to make sure you have social people you to make sure you have social people as well want to hear from the latest as well want to hear from the latest as well want to hear from the latest bonuses so you want to make sure that

bonuses so you want to make sure that bonuses so you want to make sure that your social channels don't just give in

your social channels don't just give in your social channels don't just give in the the kind of obvious but you want to the the kind of obvious but you want to the the kind of obvious but you want to give special special aspects and special

give special special aspects and special give special special aspects and special bonuses within your social aspect so you

bonuses within your social aspect so you bonuses within your social aspect so you get people locked in there coming back

get people locked in there coming back get people locked in there coming back from that end as well so yes that's if

from that end as well so yes that's if from that end as well so yes that's if you're just expecting people to search

you're just expecting people to search you're just expecting people to search on Google and coming in from that way

on Google and coming in from that way on Google and coming in from that way only yeah that's when the SEO dead topic

only yeah that's when the SEO dead topic only yeah that's when the SEO dead topic is always highly

is always highly is always highly discussed and what SEO tools are are in

discussed and what SEO tools are are in discussed and what SEO tools are are in your your your toolbox so I am quite I like to stick

toolbox so I am quite I like to stick toolbox so I am quite I like to stick with as small number as possible tool

with as small number as possible tool with as small number as possible tool set so from my end yes I am an a user

set so from my end yes I am an a user set so from my end yes I am an a user I'm not sponsored by them but with it

I'm not sponsored by them but with it I'm not sponsored by them but with it ARF so Sam Rush is just adapted very

ARF so Sam Rush is just adapted very ARF so Sam Rush is just adapted very great to using arfs but in the case uh I

great to using arfs but in the case uh I great to using arfs but in the case uh I was AI tools I don't use AI just

was AI tools I don't use AI just was AI tools I don't use AI just generate playing content but to simplify

generate playing content but to simplify generate playing content but to simplify my process so I make sure that AI has

my process so I make sure that AI has my process so I make sure that AI has guides and Sops in it to simplify how an

guides and Sops in it to simplify how an guides and Sops in it to simplify how an email is written how a certain um

email is written how a certain um email is written how a certain um WordPress blog needs to be structured

WordPress blog needs to be structured WordPress blog needs to be structured and make sure that the S so and my

and make sure that the S so and my and make sure that the S so and my Workforce my people that that work with

Workforce my people that that work with Workforce my people that that work with me have a certain standard and

me have a certain standard and me have a certain standard and checklists so these are on when it comes

checklists so these are on when it comes checklists so these are on when it comes to AI we just make sure that we have a

to AI we just make sure that we have a to AI we just make sure that we have a full set of checklists that AI would go

full set of checklists that AI would go full set of checklists that AI would go in and verify that poses so from my end

in and verify that poses so from my end in and verify that poses so from my end it's yeah arfs Google search console and

it's yeah arfs Google search console and it's yeah arfs Google search console and very custom gpts that we've build and

very custom gpts that we've build and very custom gpts that we've build and and make sure that they learn the new

and make sure that they learn the new and make sure that they learn the new functionalities we want to go by with

functionalities we want to go by with functionalities we want to go by with with anything we do whether it's with anything we do whether it's with anything we do whether it's creating video uploading content

creating video uploading content creating video uploading content internal linking as well check checks

internal linking as well check checks internal linking as well check checks sit Maps if there's an error on Google

sit Maps if there's an error on Google sit Maps if there's an error on Google we have specific things that there's a

we have specific things that there's a we have specific things that there's a specific errors in Google search console

specific errors in Google search console specific errors in Google search console with the certain structure like a bot

with the certain structure like a bot with the certain structure like a bot that we keep on generating and ask what

that we keep on generating and ask what that we keep on generating and ask what need to be done so that's where that's

need to be done so that's where that's need to be done so that's where that's as far as my tool set will go and Google

as far as my tool set will go and Google as far as my tool set will go and Google Sheets like crazy especially with AI

Sheets like crazy especially with AI Sheets like crazy especially with AI I've it's incredible how easy it's

I've it's incredible how easy it's I've it's incredible how easy it's become to create highly Advanced scripts

become to create highly Advanced scripts become to create highly Advanced scripts and formulas within within Google Sheets

and formulas within within Google Sheets and formulas within within Google Sheets or Google Docs yeah I feel like I'm

or Google Docs yeah I feel like I'm or Google Docs yeah I feel like I'm missing a little bit in that area

missing a little bit in that area missing a little bit in that area especially I've seen a lot of create

especially I've seen a lot of create especially I've seen a lot of create their own Bots and use chat GPT for SEO

their own Bots and use chat GPT for SEO their own Bots and use chat GPT for SEO analysis and basically building their

analysis and basically building their analysis and basically building their own SEO tool stat with it absolutely

own SEO tool stat with it absolutely own SEO tool stat with it absolutely that's the beautiful thing you actually

that's the beautiful thing you actually that's the beautiful thing you actually okay you have to use third parties or

okay you have to use third parties or okay you have to use third parties or gather information but then once we get

gather information but then once we get gather information but then once we get that information populate it into a GP

that information populate it into a GP that information populate it into a GP and customize it for a specific site

and customize it for a specific site and customize it for a specific site specific page specific Geo we do go down

specific page specific Geo we do go down specific page specific Geo we do go down to that granula the results we're seeing

to that granula the results we're seeing to that granula the results we're seeing are been majority positive as well and

are been majority positive as well and are been majority positive as well and also it simplifies the process to work

also it simplifies the process to work also it simplifies the process to work with your team we all work on a a share

with your team we all work on a a share with your team we all work on a a share GPD so everyone is understanding what's

GPD so everyone is understanding what's GPD so everyone is understanding what's going on so when we put in new data

going on so when we put in new data going on so when we put in new data it's being shared and we keep on

it's being shared and we keep on it's being shared and we keep on generating the latest populated data

generating the latest populated data generating the latest populated data within certain gbts and becoming scarly

within certain gbts and becoming scarly within certain gbts and becoming scarly yeah scarly bright that's Co like that

yeah scarly bright that's Co like that yeah scarly bright that's Co like that you mentioned before about branding as

you mentioned before about branding as you mentioned before about branding as being an important thing in SEO how do

being an important thing in SEO how do being an important thing in SEO how do you think a lot of companies in igaming

you think a lot of companies in igaming you think a lot of companies in igaming are actually not understanding branding

are actually not understanding branding are actually not understanding branding properly they think of branding as this

properly they think of branding as this properly they think of branding as this is a logo this is a a good design and it

is a logo this is a a good design and it is a logo this is a a good design and it stops there how is branding an important

stops there how is branding an important stops there how is branding an important SEO metric

SEO metric SEO metric I think this goes down into two ways I think this goes down into two ways I think this goes down into two ways whether you're an operator or even an

whether you're an operator or even an whether you're an operator or even an affiliate again that's why I believe you

affiliate again that's why I believe you affiliate again that's why I believe you have to build a sort of brand around

have to build a sort of brand around have to build a sort of brand around that you have to make your name being

that you have to make your name being that you have to make your name being recognizable whether it's the name of

recognizable whether it's the name of recognizable whether it's the name of your company with specific tool does

your company with specific tool does your company with specific tool does your company provide specific your company provide specific your company provide specific functionality you need to have that functionality you need to have that functionality you need to have that brand that once the search is done it is

brand that once the search is done it is brand that once the search is done it is recognized with you as well in the case

recognized with you as well in the case recognized with you as well in the case of say operators or even providers they

of say operators or even providers they of say operators or even providers they they has to make sure that listen when they has to make sure that listen when they has to make sure that listen when you're building a brand you have to you're building a brand you have to you're building a brand you have to protect the brand one thing that I know

protect the brand one thing that I know protect the brand one thing that I know that people are making low hanging

that people are making low hanging that people are making low hanging through easy money is by abusing other

through easy money is by abusing other through easy money is by abusing other people's brand as you said people are people's brand as you said people are people's brand as you said people are not aware of how important their brand

not aware of how important their brand not aware of how important their brand is so you find these SS practically

is so you find these SS practically is so you find these SS practically they'll go in buy anything from a domain

they'll go in buy anything from a domain they'll go in buy anything from a domain so you'll build it up to mimic a brand

so you'll build it up to mimic a brand so you'll build it up to mimic a brand and it is honestly the quickest way to

and it is honestly the quickest way to and it is honestly the quickest way to generate high volume very highly

generate high volume very highly generate high volume very highly converting traffic from my experience

converting traffic from my experience converting traffic from my experience and it's working it's still working with

and it's working it's still working with and it's working it's still working with any updates that come out so from even

any updates that come out so from even any updates that come out so from even understanding how to use your brand is

understanding how to use your brand is understanding how to use your brand is making sure you protect your brand that

making sure you protect your brand that making sure you protect your brand that is just as important and one of the

is just as important and one of the is just as important and one of the biggest businesses that I'm currently

biggest businesses that I'm currently biggest businesses that I'm currently involved in as well because we have so involved in as well because we have so involved in as well because we have so many requests and it become quite

many requests and it become quite many requests and it become quite difficult as they' become so so good at

difficult as they' become so so good at difficult as they' become so so good at it these what if you want to call them

it these what if you want to call them it these what if you want to call them kind of foreign entities that come in

kind of foreign entities that come in kind of foreign entities that come in and start to take over your brand

and start to take over your brand and start to take over your brand they're being very smart very quick to

they're being very smart very quick to they're being very smart very quick to react as well from even server location

react as well from even server location react as well from even server location if you come in from a specific IP they

if you come in from a specific IP they if you come in from a specific IP they know that you're trying to figure out

know that you're trying to figure out know that you're trying to figure out certain things or they block it so yeah

certain things or they block it so yeah certain things or they block it so yeah it's quite a nice

it's quite a nice it's quite a nice challenge do you think the role of the

challenge do you think the role of the challenge do you think the role of the head of product or product related roles

head of product or product related roles head of product or product related roles have a weird direct correlation to SEO

have a weird direct correlation to SEO have a weird direct correlation to SEO because if you're a product person because if you're a product person because if you're a product person you're basically like look I need a you're basically like look I need a you're basically like look I need a quality product I need users coming back

quality product I need users coming back quality product I need users coming back I need all these metrics that matter and

I need all these metrics that matter and I need all these metrics that matter and I think this actually translates to

I think this actually translates to I think this actually translates to conversion rate optimization which goes

conversion rate optimization which goes conversion rate optimization which goes right back in SEO once you get any sort

right back in SEO once you get any sort right back in SEO once you get any sort of in case of the product I believe

of in case of the product I believe of in case of the product I believe that's from what my best experience

that's from what my best experience that's from what my best experience people understand the product good people understand the product good people understand the product good people that come from an SEO background

people that come from an SEO background people that come from an SEO background as well the amount

as well the amount as well the amount of that creates and how the Simplicity

of that creates and how the Simplicity of that creates and how the Simplicity into actually facilitating what is

into actually facilitating what is into actually facilitating what is needed I would always recommend someone

needed I would always recommend someone needed I would always recommend someone to have a certain level of of SEO

to have a certain level of of SEO to have a certain level of of SEO knowledge in the case of yes brand and

knowledge in the case of yes brand and knowledge in the case of yes brand and metrics when it comes to your end once

metrics when it comes to your end once metrics when it comes to your end once we do our job from an SEO the biggest

we do our job from an SEO the biggest we do our job from an SEO the biggest thing is to use the tool sale whatever

thing is to use the tool sale whatever thing is to use the tool sale whatever you to generate and see how to quickly

you to generate and see how to quickly you to generate and see how to quickly convert these elements because you can

convert these elements because you can convert these elements because you can have literally you did all the heavy

have literally you did all the heavy have literally you did all the heavy lifting you're generating a certain lifting you're generating a certain lifting you're generating a certain amount of traffic just by understanding

amount of traffic just by understanding amount of traffic just by understanding your main your main your main kpis um and sometimes it's not possible

kpis um and sometimes it's not possible kpis um and sometimes it's not possible to build these things in house so that's

to build these things in house so that's to build these things in house so that's why tools are out there as well to

why tools are out there as well to why tools are out there as well to simplify your make apis and understand

simplify your make apis and understand simplify your make apis and understand what these are literally just with

what these are literally just with what these are literally just with simple negotiations you can be making 10

simple negotiations you can be making 10 simple negotiations you can be making 10 20% in an instant like that but you do

20% in an instant like that but you do 20% in an instant like that but you do have to have obviously certain amount of

have to have obviously certain amount of have to have obviously certain amount of the leverage to then to negotiate that

the leverage to then to negotiate that the leverage to then to negotiate that yeah I actually think that a lot of

yeah I actually think that a lot of yeah I actually think that a lot of product people would make good SEO product people would make good SEO product people would make good SEO people rather than a good SEO person

people rather than a good SEO person people rather than a good SEO person becoming product because it's what we

becoming product because it's what we becoming product because it's what we talked about before recording is that

talked about before recording is that talked about before recording is that what's SEO what's it been for a long

what's SEO what's it been for a long what's SEO what's it been for a long time people like making the quick Buck

time people like making the quick Buck time people like making the quick Buck we always want to do that everywhere but

we always want to do that everywhere but we always want to do that everywhere but I think the SEO game has changed where

I think the SEO game has changed where I think the SEO game has changed where we're now basically in this full quality

we're now basically in this full quality we're now basically in this full quality mode so it's like what is Quality

mode so it's like what is Quality mode so it's like what is Quality quality is product and I think when you

quality is product and I think when you quality is product and I think when you start saying how do I make sure that

start saying how do I make sure that start saying how do I make sure that this is a better user experience like it

this is a better user experience like it this is a better user experience like it goes full circle to what Google's trying

goes full circle to what Google's trying goes full circle to what Google's trying to do with this let's make content

to do with this let's make content to do with this let's make content helpful absolutely and this goes hand in

helpful absolutely and this goes hand in helpful absolutely and this goes hand in hand with the brand When You're Building hand with the brand When You're Building hand with the brand When You're Building a product you're practically build a product you're practically build a product you're practically build building a brand so that's why I feel

building a brand so that's why I feel building a brand so that's why I feel that they need to go hand in hand even

that they need to go hand in hand even that they need to go hand in hand even if it's affiliation where you're just if it's affiliation where you're just if it's affiliation where you're just trying to be that middle man website you

trying to be that middle man website you trying to be that middle man website you have to understand that you do have to have to understand that you do have to have to understand that you do have to build you have to focus on building a

build you have to focus on building a build you have to focus on building a brand as well don't just focus on the

brand as well don't just focus on the brand as well don't just focus on the ranking a c part of things see how

ranking a c part of things see how ranking a c part of things see how you're going to build that brand make you're going to build that brand make you're going to build that brand make your brand recognition recognize so I

your brand recognition recognize so I your brand recognition recognize so I know it takes more investment maybe

know it takes more investment maybe know it takes more investment maybe harder to sell to to higher ups but they

harder to sell to to higher ups but they harder to sell to to higher ups but they need to understand if you here for the

need to understand if you here for the need to understand if you here for the long term obviously should be everyone's

long term obviously should be everyone's long term obviously should be everyone's approach you need to invest and as

approach you need to invest and as approach you need to invest and as you're saying making it a real product

you're saying making it a real product you're saying making it a real product from even Google's perspective because

from even Google's perspective because from even Google's perspective because they they recognize they don't want

they they recognize they don't want they they recognize they don't want anyone speaking about something they

anyone speaking about something they anyone speaking about something they they don't want the parasite to call the they don't want the parasite to call the they don't want the parasite to call the websites they want to have real users

websites they want to have real users websites they want to have real users come in and having a real genuinely good

come in and having a real genuinely good come in and having a real genuinely good experience and finding what they experience and finding what they experience and finding what they actually searched actually searched actually searched for so you mentioned about back in the

for so you mentioned about back in the for so you mentioned about back in the old days we had Panda and Penguin

old days we had Panda and Penguin old days we had Panda and Penguin updates which it actually lost us a lot

updates which it actually lost us a lot updates which it actually lost us a lot of Affiliates that we're actually doing of Affiliates that we're actually doing of Affiliates that we're actually doing pretty well and with helpful content

pretty well and with helpful content pretty well and with helpful content update we're seeing I think the same update we're seeing I think the same update we're seeing I think the same thing over again um without naming any

thing over again um without naming any thing over again um without naming any affiliate sites and I'm sure you find

affiliate sites and I'm sure you find affiliate sites and I'm sure you find these things in h reps where it's like

these things in h reps where it's like these things in h reps where it's like oh they're not doing so well um what

oh they're not doing so well um what oh they're not doing so well um what advice would you have to some of these advice would you have to some of these advice would you have to some of these companies that maybe this is like their

companies that maybe this is like their companies that maybe this is like their last chance to fix it otherwise they

last chance to fix it otherwise they last chance to fix it otherwise they might actually have to exit their

might actually have to exit their might actually have to exit their business one thing that us recovered

business one thing that us recovered business one thing that us recovered recently quite a large website would be

recently quite a large website would be recently quite a large website would be taking a step back as we said you've had

taking a step back as we said you've had taking a step back as we said you've had a website that generated huge amount of

a website that generated huge amount of a website that generated huge amount of volume from multiple GEOS and you was

volume from multiple GEOS and you was volume from multiple GEOS and you was say being clamped drastically take a

say being clamped drastically take a say being clamped drastically take a step back filter out if you're providing

step back filter out if you're providing step back filter out if you're providing your services to 20 different languages

your services to 20 different languages your services to 20 different languages filter that up back drastically put it

filter that up back drastically put it filter that up back drastically put it into one two main GEOS it sounds very

into one two main GEOS it sounds very into one two main GEOS it sounds very risky but we've seen one really good

risky but we've seen one really good risky but we've seen one really good result and we're in the currently doing

result and we're in the currently doing result and we're in the currently doing another process and we're really seeing another process and we're really seeing another process and we're really seeing positive results making sure you have

positive results making sure you have positive results making sure you have 400,000 pages and honestly majority of

400,000 pages and honestly majority of 400,000 pages and honestly majority of them will probably not bring in any

them will probably not bring in any them will probably not bring in any value either remove the index completely

value either remove the index completely value either remove the index completely for for them don't just redirect them

for for them don't just redirect them for for them don't just redirect them don't think you're going to you don't don't think you're going to you don't don't think you're going to you don't want to waste anything so you're want to waste anything so you're want to waste anything so you're redirecting don't be scared to cut off

redirecting don't be scared to cut off redirecting don't be scared to cut off certain things like any aspect sometimes

certain things like any aspect sometimes certain things like any aspect sometimes you need to cut off to eventually grow

you need to cut off to eventually grow you need to cut off to eventually grow more and I feel that's one thing as well

more and I feel that's one thing as well more and I feel that's one thing as well even from content point of view we will

even from content point of view we will even from content point of view we will all been used to those six 10,000 word

all been used to those six 10,000 word all been used to those six 10,000 word my God casino bonus articles drastically

my God casino bonus articles drastically my God casino bonus articles drastically pull those down make sure you don't

pull those down make sure you don't pull those down make sure you don't overdo your converting elements above

overdo your converting elements above overdo your converting elements above the fold where it can be annoying go

the fold where it can be annoying go the fold where it can be annoying go straight to the point and don't be too

straight to the point and don't be too straight to the point and don't be too scared to keep it a bit more smaller at

scared to keep it a bit more smaller at scared to keep it a bit more smaller at this current point this current point this current point because yeah the people just want the

because yeah the people just want the because yeah the people just want the results keep the fluff maybe for later

results keep the fluff maybe for later results keep the fluff maybe for later on down the line do you think that maybe

on down the line do you think that maybe on down the line do you think that maybe like I believe this could be true or it

like I believe this could be true or it like I believe this could be true or it is true that sites that had maybe too

is true that sites that had maybe too is true that sites that had maybe too many calls to action are distracting

many calls to action are distracting many calls to action are distracting like Affiliates have been focused on

like Affiliates have been focused on like Affiliates have been focused on sales and if it works that's great but

sales and if it works that's great but sales and if it works that's great but I'm wondering if this is actually a an

I'm wondering if this is actually a an I'm wondering if this is actually a an important thing where the sales might

important thing where the sales might important thing where the sales might actually turn people off and Google's actually turn people off and Google's actually turn people off and Google's basically look at people are turned off

basically look at people are turned off basically look at people are turned off I know that people are turned on by

I know that people are turned on by I know that people are turned on by other pages that have less like blasted

other pages that have less like blasted other pages that have less like blasted call to action do you think Affiliates

call to action do you think Affiliates call to action do you think Affiliates need to cut it back on the tracking

need to cut it back on the tracking need to cut it back on the tracking links as one way of trying to optimize

links as one way of trying to optimize links as one way of trying to optimize their pages and

their pages and their pages and sit again if the option someone comes in

sit again if the option someone comes in sit again if the option someone comes in for a very again I talk about specific

for a very again I talk about specific for a very again I talk about specific bonus and you want to don't provide the

bonus and you want to don't provide the bonus and you want to don't provide the whole hundred list of operators within

whole hundred list of operators within whole hundred list of operators within blasted there make sure you give above

blasted there make sure you give above blasted there make sure you give above the fold you give at least the top ones

the fold you give at least the top ones the fold you give at least the top ones but then I know people want to show it's

but then I know people want to show it's but then I know people want to show it's more having honestly the really the

more having honestly the really the more having honestly the really the Conant template I think approach so say

Conant template I think approach so say Conant template I think approach so say you have your 50 operators and you're

you have your 50 operators and you're you have your 50 operators and you're just plasting that on every page make

just plasting that on every page make just plasting that on every page make sure every page is customized that

sure every page is customized that sure every page is customized that you're only showing the main operators

you're only showing the main operators you're only showing the main operators that convert don't just show 100 take

that convert don't just show 100 take that convert don't just show 100 take the top five top 10 at the end of the

the top five top 10 at the end of the the top five top 10 at the end of the day those are the ones that will should

day those are the ones that will should day those are the ones that will should generate the most Revenue so right now I

generate the most Revenue so right now I generate the most Revenue so right now I would cut it a bit less as well but from

would cut it a bit less as well but from would cut it a bit less as well but from a Content as well not only from CDA just

a Content as well not only from CDA just a Content as well not only from CDA just don't have content just because every

don't have content just because every don't have content just because every page requires 6 10,000 words take away

page requires 6 10,000 words take away page requires 6 10,000 words take away the plus definitely one thing I would

the plus definitely one thing I would the plus definitely one thing I would recommend so do you think sales could be

recommend so do you think sales could be recommend so do you think sales could be getting in the way of this where the getting in the way of this where the getting in the way of this where the sales managers look I've got these 10

sales managers look I've got these 10 sales managers look I've got these 10 listings I've already sold them for the

listings I've already sold them for the listings I've already sold them for the next year I don't want to change the

next year I don't want to change the next year I don't want to change the structure because it's almost like the

structure because it's almost like the structure because it's almost like the second you take away the sales power

second you take away the sales power second you take away the sales power that person's pissed off within that

that person's pissed off within that that person's pissed off within that organization it's you got to I think the

organization it's you got to I think the organization it's you got to I think the industry has been growing on the sales

industry has been growing on the sales industry has been growing on the sales part as a component of the affiliate

part as a component of the affiliate part as a component of the affiliate section what do you think about how

section what do you think about how section what do you think about how sales is needs to be I think if you're

sales is needs to be I think if you're sales is needs to be I think if you're seeing negative results and you can't

seeing negative results and you can't seeing negative results and you can't stop the bleeding you have to think

stop the bleeding you have to think stop the bleeding you have to think yourself am I just going to keep on

yourself am I just going to keep on yourself am I just going to keep on because I have that sales agreement for

because I have that sales agreement for because I have that sales agreement for the year going to eventually bleed me

the year going to eventually bleed me the year going to eventually bleed me dry or am I going to make sure that I

dry or am I going to make sure that I dry or am I going to make sure that I have that good relationship with the

have that good relationship with the have that good relationship with the operator and explain to them listen this

operator and explain to them listen this operator and explain to them listen this is the situation this is how we have to

is the situation this is how we have to is the situation this is how we have to pull things back until we get our

pull things back until we get our pull things back until we get our feedback and make sure that we get the

feedback and make sure that we get the feedback and make sure that we get the traffic that initially we actually

traffic that initially we actually traffic that initially we actually promise you it's obviously keeping

promise you it's obviously keeping promise you it's obviously keeping things up to date but you I think you do

things up to date but you I think you do things up to date but you I think you do have to be that kind of not evil but you

have to be that kind of not evil but you have to be that kind of not evil but you have to be honest and take that step

have to be honest and take that step have to be honest and take that step back because otherwise people are you

back because otherwise people are you back because otherwise people are you just going to dig yourself a grave I do

just going to dig yourself a grave I do just going to dig yourself a grave I do believe that and again cleaning up has

believe that and again cleaning up has believe that and again cleaning up has significantly you can see significant

significantly you can see significant significantly you can see significant improvements I don't know anyone who improvements I don't know anyone who improvements I don't know anyone who says oh yeah I added 5,000 more words

says oh yeah I added 5,000 more words says oh yeah I added 5,000 more words I've added more topl list and my ranking

I've added more topl list and my ranking I've added more topl list and my ranking has exploded I've never heard that so

has exploded I've never heard that so has exploded I've never heard that so more top yes this is when you're seeing

more top yes this is when you're seeing more top yes this is when you're seeing damage if things are steady and good

damage if things are steady and good damage if things are steady and good just don't overdo it cuz then don't see

just don't overdo it cuz then don't see just don't overdo it cuz then don't see that huge sudden dip where an update

that huge sudden dip where an update that huge sudden dip where an update comes in and just trashes you but I

comes in and just trashes you but I comes in and just trashes you but I would be very wary into overdoing

would be very wary into overdoing would be very wary into overdoing it what would you say as advice for some

it what would you say as advice for some it what would you say as advice for some of the slot sites that are actually

of the slot sites that are actually of the slot sites that are actually trending down in rankings because not

trending down in rankings because not trending down in rankings because not all slot sites are are going down some

all slot sites are are going down some all slot sites are are going down some are actually going up but for the ones

are actually going up but for the ones are actually going up but for the ones that seem to be in a freef fall and I'm

that seem to be in a freef fall and I'm that seem to be in a freef fall and I'm sure you've looked at these sites what

sure you've looked at these sites what sure you've looked at these sites what would you advise them to to do to Pivot

would you advise them to to do to Pivot would you advise them to to do to Pivot to regain or at least maintain what

to regain or at least maintain what to regain or at least maintain what they've they've they've got I always check again the brand name

got I always check again the brand name got I always check again the brand name I think one thing that comes into play

I think one thing that comes into play I think one thing that comes into play is let's call them whatever the the name

is let's call them whatever the the name is let's call them whatever the the name within your domain has always been a an

within your domain has always been a an within your domain has always been a an important part and see how that is being

important part and see how that is being important part and see how that is being kind of influenced with your competitors

kind of influenced with your competitors kind of influenced with your competitors do competitor research see what the top

do competitor research see what the top do competitor research see what the top three competitors how they've actually

three competitors how they've actually three competitors how they've actually been affected in this and you have to

been affected in this and you have to been affected in this and you have to understand and figure out like what

understand and figure out like what understand and figure out like what differences is yours between the top

differences is yours between the top differences is yours between the top three competitors not only from an on

three competitors not only from an on three competitors not only from an on page off page and not from an SEO yeah

page off page and not from an SEO yeah page off page and not from an SEO yeah to see what are they doing from a a

to see what are they doing from a a to see what are they doing from a a brand from a social from maybe they have

brand from a social from maybe they have brand from a social from maybe they have telegram as well coming in I know that's

telegram as well coming in I know that's telegram as well coming in I know that's in some markets very highly attractive

in some markets very highly attractive in some markets very highly attractive and converting elements are are really

and converting elements are are really and converting elements are are really significant in those fields as well so

significant in those fields as well so significant in those fields as well so you has to look even outside the SEO

you has to look even outside the SEO you has to look even outside the SEO aspect of things as well even from back

aspect of things as well even from back aspect of things as well even from back links you don't just go and build blog

links you don't just go and build blog links you don't just go and build blog posts you have to be more creative

posts you have to be more creative posts you have to be more creative making sure you get put the PRS in place

making sure you get put the PRS in place making sure you get put the PRS in place uh making sure you get the the social

uh making sure you get the the social uh making sure you get the the social viral boost aspect that's one topic that

viral boost aspect that's one topic that viral boost aspect that's one topic that is is really being um discussed and and

is is really being um discussed and and is is really being um discussed and and highly demanded for right now and would

highly demanded for right now and would highly demanded for right now and would you say when it comes to link building

you say when it comes to link building you say when it comes to link building that Affiliates need to also apply that

that Affiliates need to also apply that that Affiliates need to also apply that same quality concept and branding

same quality concept and branding same quality concept and branding concept all the way into link building

concept all the way into link building concept all the way into link building and no more trash and no more trash and no more trash links absolutely no as trash links for a

links absolutely no as trash links for a links absolutely no as trash links for a money side scares the Liv hell of even

money side scares the Liv hell of even money side scares the Liv hell of even from my end there there tier tier one

from my end there there tier tier one from my end there there tier tier one tier two tier three like anyone doing

tier two tier three like anyone doing tier two tier three like anyone doing the3 I think is a waste of time and

the3 I think is a waste of time and the3 I think is a waste of time and money nowadays cuz they're pure junk

money nowadays cuz they're pure junk money nowadays cuz they're pure junk just don't even consider it's a waste of

just don't even consider it's a waste of just don't even consider it's a waste of time just even trying to know disab such

time just even trying to know disab such time just even trying to know disab such things because they're they bring zero

things because they're they bring zero things because they're they bring zero value to it I see sites as are 90 plus

value to it I see sites as are 90 plus value to it I see sites as are 90 plus Dr on ARS so from someone with

Dr on ARS so from someone with Dr on ARS so from someone with experience would be wow but if you look

experience would be wow but if you look experience would be wow but if you look into deep there' be literally like

into deep there' be literally like into deep there' be literally like Beyond crap it has to be very selective

Beyond crap it has to be very selective Beyond crap it has to be very selective as well but again I do understand that as well but again I do understand that as well but again I do understand that they are still very important off page

they are still very important off page they are still very important off page is as important I think as any time in

is as important I think as any time in is as important I think as any time in the SEO history as well is just you have

the SEO history as well is just you have the SEO history as well is just you have to focus on quality rather than quantity

to focus on quality rather than quantity to focus on quality rather than quantity for sure and this even like the anchor

for sure and this even like the anchor for sure and this even like the anchor ratio backing is coming in that's why

ratio backing is coming in that's why ratio backing is coming in that's why the brand is significantly important if

the brand is significantly important if the brand is significantly important if you're focusing on the brand you should you're focusing on the brand you should you're focusing on the brand you should always include your brand within your always include your brand within your always include your brand within your anchor to make it look more targeted

anchor to make it look more targeted anchor to make it look more targeted towards you as well so this is what what

towards you as well so this is what what towards you as well so this is what what I mean when it comes to to building a

I mean when it comes to to building a I mean when it comes to to building a brand as well you don't just go best

brand as well you don't just go best brand as well you don't just go best know deposit bonus boom keep it like

know deposit bonus boom keep it like know deposit bonus boom keep it like that that's the most obvious make sure

that that's the most obvious make sure that that's the most obvious make sure that there's a brand integration in

that there's a brand integration in that there's a brand integration in there as well

there as well there as well yeah it's an interesting discussion

yeah it's an interesting discussion yeah it's an interesting discussion because I recorded a friend Sharia Jane

because I recorded a friend Sharia Jane because I recorded a friend Sharia Jane who does bit more B2B SEO and he was

who does bit more B2B SEO and he was who does bit more B2B SEO and he was saying two things that he notices that

saying two things that he notices that saying two things that he notices that sites that rank well they have these

sites that rank well they have these sites that rank well they have these weird quality metrics like they're just

weird quality metrics like they're just weird quality metrics like they're just a little bit faster they spend a bit

a little bit faster they spend a bit a little bit faster they spend a bit more on different types of tools they

more on different types of tools they more on different types of tools they invest more in the site and he basically

invest more in the site and he basically invest more in the site and he basically said he finds that there's a correlation

said he finds that there's a correlation said he finds that there's a correlation when it comes to link building as well

when it comes to link building as well when it comes to link building as well you know what a link Farm looks like

you know what a link Farm looks like you know what a link Farm looks like what does a link Farm not have they what does a link Farm not have they what does a link Farm not have they don't have social signals they would

don't have social signals they would don't have social signals they would never have a podcast they're not going

never have a podcast they're not going never have a podcast they're not going to have an actual company footer they're

to have an actual company footer they're to have an actual company footer they're not going to have a lot of real people

not going to have a lot of real people not going to have a lot of real people so I'm just thinking out loud that not

so I'm just thinking out loud that not so I'm just thinking out loud that not only do you have to build the quality

only do you have to build the quality only do you have to build the quality site but the links actually have to have

site but the links actually have to have site but the links actually have to have that weird that weird that weird component and this is something as you

component and this is something as you component and this is something as you said you cannot fake if you're you're a

said you cannot fake if you're you're a said you cannot fake if you're you're a company and you have 100 employees you

company and you have 100 employees you company and you have 100 employees you can't really say 100 real accounts on

can't really say 100 real accounts on can't really say 100 real accounts on LinkedIn linking back to you as a

LinkedIn linking back to you as a LinkedIn linking back to you as a company these are sort of things that we

company these are sort of things that we company these are sort of things that we we take for granted but I do believe

we take for granted but I do believe we take for granted but I do believe that day they do bring in the uh the

that day they do bring in the uh the that day they do bring in the uh the kind of increase eventually not only

kind of increase eventually not only kind of increase eventually not only from an SEO perspective so yes

from an SEO perspective so yes from an SEO perspective so yes definitely in the case of podcast you definitely in the case of podcast you definitely in the case of podcast you can't really fake that yeah if you don't

can't really fake that yeah if you don't can't really fake that yeah if you don't fake I Don't Know audio then that's

fake I Don't Know audio then that's fake I Don't Know audio then that's going to show up I don't know what it's

going to show up I don't know what it's going to show up I don't know what it's going to go down you don't going to have going to go down you don't going to have going to go down you don't going to have any views so it would make sense to them

any views so it would make sense to them any views so it would make sense to them what what is junk and what is not but

what what is junk and what is not but what what is junk and what is not but yes these sort of things again they do

yes these sort of things again they do yes these sort of things again they do require time there's no really short

require time there's no really short require time there's no really short cutting to it so that's why people are

cutting to it so that's why people are cutting to it so that's why people are finding it different while we're creates

finding it different while we're creates finding it different while we're creates to try to automate the simplest thing

to try to automate the simplest thing to try to automate the simplest thing with little f you there needs to be a

with little f you there needs to be a with little f you there needs to be a sort of esset that needs to be Ai and

sort of esset that needs to be Ai and sort of esset that needs to be Ai and content as our job going away no it can

content as our job going away no it can content as our job going away no it can go away because you always need to have

go away because you always need to have go away because you always need to have that person to take in charge of what's

that person to take in charge of what's that person to take in charge of what's going on in maneuver you can have know

going on in maneuver you can have know going on in maneuver you can have know factories that are mainly automated but

factories that are mainly automated but factories that are mainly automated but you always have to have a supervisory

you always have to have a supervisory you always have to have a supervisory person there because if it goes to crap

person there because if it goes to crap person there because if it goes to crap one thing the whole thing goes so yeah

one thing the whole thing goes so yeah one thing the whole thing goes so yeah that's where things are as well I think

that's where things are as well I think that's where things are as well I think the rudimentary old um jobs we call them

the rudimentary old um jobs we call them the rudimentary old um jobs we call them are going away but it's seating in the

are going away but it's seating in the are going away but it's seating in the past with humans it has to adapt to that

past with humans it has to adapt to that past with humans it has to adapt to that as well would you say that there's a a

as well would you say that there's a a as well would you say that there's a a massive untapped potential in let's say

massive untapped potential in let's say massive untapped potential in let's say the streaming space because when we look

the streaming space because when we look the streaming space because when we look at with streamers are they bring in a

at with streamers are they bring in a at with streamers are they bring in a different audience they have the

different audience they have the different audience they have the stickiness of their channels because stickiness of their channels because stickiness of their channels because it's not just they're not just SEO

it's not just they're not just SEO it's not just they're not just SEO they're like they're being followed on

they're like they're being followed on they're like they're being followed on YouTube twitch maybe Telegram and I'm

YouTube twitch maybe Telegram and I'm YouTube twitch maybe Telegram and I'm just thinking that these are interesting

just thinking that these are interesting just thinking that these are interesting assets like you it's almost like you

assets like you it's almost like you assets like you it's almost like you could build the SEO value around someone

could build the SEO value around someone could build the SEO value around someone like that rather than the other way like that rather than the other way like that rather than the other way which is okay let's start with the fing

which is okay let's start with the fing which is okay let's start with the fing side and then let's Maybe add streaming

side and then let's Maybe add streaming side and then let's Maybe add streaming which I still think is a great idea but

which I still think is a great idea but which I still think is a great idea but maybe that could be an a new Avenue for

maybe that could be an a new Avenue for maybe that could be an a new Avenue for operators and affili to say hey

operators and affili to say hey operators and affili to say hey streaming is basically a huge

streaming is basically a huge streaming is basically a huge Gateway it definitely is but as you said

Gateway it definitely is but as you said Gateway it definitely is but as you said I think it's very obvious if you're an

I think it's very obvious if you're an I think it's very obvious if you're an SEO adapt with of a company website and

SEO adapt with of a company website and SEO adapt with of a company website and you start putting in streaming you're you start putting in streaming you're you start putting in streaming you're just trying to enhance what I did in

just trying to enhance what I did in just trying to enhance what I did in this case is you either come from the

this case is you either come from the this case is you either come from the streaming and build it up from the SEO

streaming and build it up from the SEO streaming and build it up from the SEO the other way around or else you find

the other way around or else you find the other way around or else you find another partner and you manage get it

another partner and you manage get it another partner and you manage get it those are the best ones best result

those are the best ones best result those are the best ones best result because I matter how much you invest

because I matter how much you invest because I matter how much you invest sometimes you don't have the right sometimes you don't have the right sometimes you don't have the right you're not targeting the Right audience

you're not targeting the Right audience you're not targeting the Right audience you're not targeting the right content

you're not targeting the right content you're not targeting the right content you can be spending it tons though but

you can be spending it tons though but you can be spending it tons though but you still be missing the the target so

you still be missing the the target so you still be missing the the target so that's why I think this is where good

that's why I think this is where good that's why I think this is where good collaboration comes into play because I

collaboration comes into play because I collaboration comes into play because I think as you said if you're good in SEO

think as you said if you're good in SEO think as you said if you're good in SEO and you Tred to get the streamers in of

and you Tred to get the streamers in of and you Tred to get the streamers in of I think of H in two or three previous

I think of H in two or three previous I think of H in two or three previous companies where we tried it and

companies where we tried it and companies where we tried it and unfortunately it never panned out and we

unfortunately it never panned out and we unfortunately it never panned out and we built a studio to start streaming and

built a studio to start streaming and built a studio to start streaming and start start start but still it shows that it's not

but still it shows that it's not but still it shows that it's not authentic people go into these and start

authentic people go into these and start authentic people go into these and start following these streamers because it's

following these streamers because it's following these streamers because it's it's all authentic people come in and

it's all authentic people come in and it's all authentic people come in and they're actually genuinely interested they're actually genuinely interested they're actually genuinely interested because this guy's genuinely interested

because this guy's genuinely interested because this guy's genuinely interested in doing what he's doing but when it's

in doing what he's doing but when it's in doing what he's doing but when it's forced I think the majority of the time

forced I think the majority of the time forced I think the majority of the time it's it's very risky yeah I'm probably

it's it's very risky yeah I'm probably it's it's very risky yeah I'm probably going to get in trouble if anyone's going to get in trouble if anyone's going to get in trouble if anyone's actually listening to this part but it's

actually listening to this part but it's actually listening to this part but it's like I remember ESP ESPN bet was doing a

like I remember ESP ESPN bet was doing a like I remember ESP ESPN bet was doing a show and it was like they actually put a

show and it was like they actually put a show and it was like they actually put a lot of production into it but it was lot of production into it but it was lot of production into it but it was like they're all talking about odds I

like they're all talking about odds I like they're all talking about odds I mean it was all going up on YouTube when

mean it was all going up on YouTube when mean it was all going up on YouTube when I watch this I'm like this is just

I watch this I'm like this is just I watch this I'm like this is just overly produced odds like it was

overly produced odds like it was overly produced odds like it was actually it it had the max value from a

actually it it had the max value from a actually it it had the max value from a production point of view but from an

production point of view but from an production point of view but from an entertainment point point of view I'm entertainment point point of view I'm entertainment point point of view I'm like I don't want to follow this like

like I don't want to follow this like like I don't want to follow this like I'm disconnected and I just look at that

I'm disconnected and I just look at that I'm disconnected and I just look at that and go yeah like I said I'm going to get

and go yeah like I said I'm going to get and go yeah like I said I'm going to get in trouble I'm like who's behind this

in trouble I'm like who's behind this in trouble I'm like who's behind this it's what you just said is the the right

it's what you just said is the the right it's what you just said is the the right part people want the authentic people

part people want the authentic people part people want the authentic people and I think that's either difficult to

and I think that's either difficult to and I think that's either difficult to do cuz you need someone who's not

do cuz you need someone who's not do cuz you need someone who's not managing you and saying know I need this

managing you and saying know I need this managing you and saying know I need this produced exactly this way like it's a

produced exactly this way like it's a produced exactly this way like it's a little too little too little too robotic and again just because you have

robotic and again just because you have robotic and again just because you have the ultra fany studio recording studio

the ultra fany studio recording studio the ultra fany studio recording studio doesn't fan out people that I follow

doesn't fan out people that I follow doesn't fan out people that I follow both on YouTube podcasts and stuff are

both on YouTube podcasts and stuff are both on YouTube podcasts and stuff are people who just do it from their home people who just do it from their home people who just do it from their home with their mobile with little as thank

with their mobile with little as thank with their mobile with little as thank you there go those are the people that

you there go those are the people that you there go those are the people that eventually they start off and grow it

eventually they start off and grow it eventually they start off and grow it then grow it to whatever it needs to be

then grow it to whatever it needs to be then grow it to whatever it needs to be okay but rather than that I think that's

okay but rather than that I think that's okay but rather than that I think that's why if you're an affiliate or a c

why if you're an affiliate or a c why if you're an affiliate or a c anything with in the I gaming try and

anything with in the I gaming try and anything with in the I gaming try and collaborate with other streamers or

collaborate with other streamers or collaborate with other streamers or YouTubers building it from fresh least

YouTubers building it from fresh least YouTubers building it from fresh least from my experience has never find out

from my experience has never find out from my experience has never find out positive and never worth the

positive and never worth the positive and never worth the investment it's a bit sad but it makes

investment it's a bit sad but it makes investment it's a bit sad but it makes sense when you look at who's successful

sense when you look at who's successful sense when you look at who's successful in the slot space it's not easy to say

in the slot space it's not easy to say in the slot space it's not easy to say let's just copy these recipes it's like

let's just copy these recipes it's like let's just copy these recipes it's like you got big wi board with a lot of user

you got big wi board with a lot of user you got big wi board with a lot of user generated content you got about slots

generated content you got about slots generated content you got about slots which uh they pivoted to streaming and

which uh they pivoted to streaming and which uh they pivoted to streaming and video quite some time and then Casino

video quite some time and then Casino video quite some time and then Casino grounds they've been pretty streamer

grounds they've been pretty streamer grounds they've been pretty streamer video friendly for quite some time it's

video friendly for quite some time it's video friendly for quite some time it's a a long time yes yes absolutely

a a long time yes yes absolutely a a long time yes yes absolutely absolutely and again like with the to

absolutely and again like with the to absolutely and again like with the to four of things but it is very important

four of things but it is very important four of things but it is very important you do need to uh spread from just the

you do need to uh spread from just the you do need to uh spread from just the organic traffic point of view so you do

organic traffic point of view so you do organic traffic point of view so you do need these streamer so somehow you do

need these streamer so somehow you do need these streamer so somehow you do need to collab if you want to compete

need to collab if you want to compete need to collab if you want to compete against an ESPN again bet you want to

against an ESPN again bet you want to against an ESPN again bet you want to compete against that you have to see how compete against that you have to see how compete against that you have to see how you're going to collaborate with someone

you're going to collaborate with someone you're going to collaborate with someone else to bring in that alternative

else to bring in that alternative else to bring in that alternative traffic to it yeah I touched upon this

traffic to it yeah I touched upon this traffic to it yeah I touched upon this before with the previous question about

before with the previous question about before with the previous question about can Opera take advantage of SEO because

can Opera take advantage of SEO because can Opera take advantage of SEO because of Google's giving more in my opinion

of Google's giving more in my opinion of Google's giving more in my opinion attention to products but what is a

attention to products but what is a attention to products but what is a product the casino is a product the

product the casino is a product the product the casino is a product the sports book and poker is a product so I

sports book and poker is a product so I sports book and poker is a product so I think they have a big opportunity but I

think they have a big opportunity but I think they have a big opportunity but I don't see them taking advantage of it

don't see them taking advantage of it don't see them taking advantage of it yet is this just because again

yet is this just because again yet is this just because again management doesn't understand SEO what

management doesn't understand SEO what management doesn't understand SEO what do they need to do to tap into this

do they need to do to tap into this do they need to do to tap into this because some of the most successful

because some of the most successful because some of the most successful igaming operations today I think they're

igaming operations today I think they're igaming operations today I think they're just you've seen HS you've seen their

just you've seen HS you've seen their just you've seen HS you've seen their data for at 365 in state they're just

data for at 365 in state they're just data for at 365 in state they're just running away with this what's going on

running away with this what's going on running away with this what's going on here there's always the longevity part

here there's always the longevity part here there's always the longevity part of things as well I think the education

of things as well I think the education of things as well I think the education on things is making sure you educate

on things is making sure you educate on things is making sure you educate your in housing tal people that as you

your in housing tal people that as you your in housing tal people that as you say just because example they're pay

say just because example they're pay say just because example they're pay back to sales they do need to understand

back to sales they do need to understand back to sales they do need to understand certain aspects of example SEO in this

certain aspects of example SEO in this certain aspects of example SEO in this case so education is one thing as well

case so education is one thing as well case so education is one thing as well and making sure you're bring up the

and making sure you're bring up the and making sure you're bring up the correct the the correct stre don't to

correct the the correct stre don't to correct the the correct stre don't to build a ladder onto a wall and get to

build a ladder onto a wall and get to build a ladder onto a wall and get to the end of it and realize it's not the

the end of it and realize it's not the the end of it and realize it's not the right one so that's one approach as well

right one so that's one approach as well right one so that's one approach as well just just because you're chasing slots

just just because you're chasing slots just just because you're chasing slots in UK and whatever doesn't mean that

in UK and whatever doesn't mean that in UK and whatever doesn't mean that same exact approach is going to go into

same exact approach is going to go into same exact approach is going to go into Australia where it's completely Australia where it's completely Australia where it's completely different pokei is the way they treat different pokei is the way they treat different pokei is the way they treat things PO is the main thing so you you

things PO is the main thing so you you things PO is the main thing so you you need to get people to understand that

need to get people to understand that need to get people to understand that Niche within that specific G as well

Niche within that specific G as well Niche within that specific G as well just to example go into that aspect

just to example go into that aspect just to example go into that aspect that's one thing Australia is a very par

that's one thing Australia is a very par that's one thing Australia is a very par or New Zealand is a very particular

or New Zealand is a very particular or New Zealand is a very particular region as well where it is okay no

region as well where it is okay no region as well where it is okay no deposit balls but the Pokey aspect is I

deposit balls but the Pokey aspect is I deposit balls but the Pokey aspect is I the largest compared to other slots

the largest compared to other slots the largest compared to other slots market so from that aspect yes education

market so from that aspect yes education market so from that aspect yes education is very important I think so let's

is very important I think so let's is very important I think so let's pretend I'm like a C Level exact it

pretend I'm like a C Level exact it pretend I'm like a C Level exact it doesn't matter affiliate or operator I

doesn't matter affiliate or operator I doesn't matter affiliate or operator I want to learn SEO how are you teaching

want to learn SEO how are you teaching want to learn SEO how are you teaching me how much time do I need what does

me how much time do I need what does me how much time do I need what does this look this look this look like so the first thing I need to

like so the first thing I need to like so the first thing I need to understand is your current in-house

understand is your current in-house understand is your current in-house team what the current project projects

team what the current project projects team what the current project projects are what the website is what yourr

are what the website is what yourr are what the website is what yourr expectation a are I will start building

expectation a are I will start building expectation a are I will start building it from there as well so don't it from there as well so don't it from there as well so don't understand if you come in with a little

understand if you come in with a little understand if you come in with a little site that has a little attaction and you

site that has a little attaction and you site that has a little attaction and you were to go up against Monsters within

were to go up against Monsters within were to go up against Monsters within New Zealand what to be a bit more

New Zealand what to be a bit more New Zealand what to be a bit more realistic but if for example listen you

realistic but if for example listen you realistic but if for example listen you have you have one Junior SEO guy taking

have you have one Junior SEO guy taking have you have one Junior SEO guy taking care of your website and you want to care of your website and you want to care of your website and you want to compete get against the 365 in this case

compete get against the 365 in this case compete get against the 365 in this case uh then when to come in educate listen

uh then when to come in educate listen uh then when to come in educate listen you either want to hire external

you either want to hire external you either want to hire external consultants in this case or build up a

consultants in this case or build up a consultants in this case or build up a team in this way as well and again with

team in this way as well and again with team in this way as well and again with SEO SEO SEO unfortunately it is never a Sprint so

unfortunately it is never a Sprint so unfortunately it is never a Sprint so it's not paid where you're going to pump

it's not paid where you're going to pump it's not paid where you're going to pump in a specific amount and you expect to

in a specific amount and you expect to in a specific amount and you expect to see see the results instantly I have

see see the results instantly I have see see the results instantly I have projects where we put in

projects where we put in projects where we put in six close to nine months the client is

six close to nine months the client is six close to nine months the client is getting edgy and then all of a sudden

getting edgy and then all of a sudden getting edgy and then all of a sudden that Spike comes in that's when you're

that Spike comes in that's when you're that Spike comes in that's when you're pulling out you're pumping you trying to

pulling out you're pumping you trying to pulling out you're pumping you trying to pump water out of something that asset

pump water out of something that asset pump water out of something that asset is significant but once it is

is significant but once it is is significant but once it is streamlined in then you start to see the

streamlined in then you start to see the streamlined in then you start to see the the rewards there so it is it's a

the rewards there so it is it's a the rewards there so it is it's a patience game that's one thing I to

patience game that's one thing I to patience game that's one thing I to understand you need to be patient what

understand you need to be patient what understand you need to be patient what have a timeline in place and yes making

have a timeline in place and yes making have a timeline in place and yes making sure you have the correct work Workforce

sure you have the correct work Workforce sure you have the correct work Workforce and together with the workforce make and together with the workforce make and together with the workforce make sure you have the structures the Sops

sure you have the structures the Sops sure you have the structures the Sops the guide the importance of Sops and

the guide the importance of Sops and the guide the importance of Sops and guides nowadays with AI I think is the

guides nowadays with AI I think is the guides nowadays with AI I think is the most crucial people think I have ai it

most crucial people think I have ai it most crucial people think I have ai it can create this form making sure that

can create this form making sure that can create this form making sure that you're using it to have all your Sops to

you're using it to have all your Sops to you're using it to have all your Sops to educate to make things easy for people

educate to make things easy for people educate to make things easy for people who are not as experts experts but they

who are not as experts experts but they who are not as experts experts but they can ensure that they're verifying and

can ensure that they're verifying and can ensure that they're verifying and and picking off all the boxes that an

and picking off all the boxes that an and picking off all the boxes that an SEO expert would can force it with with

SEO expert would can force it with with SEO expert would can force it with with AI as well so I think there's a demand

AI as well so I think there's a demand AI as well so I think there's a demand for an i gaming SEO course for different

for an i gaming SEO course for different for an i gaming SEO course for different types of people within the industry

types of people within the industry types of people within the industry definitely it depends again on your how

definitely it depends again on your how definitely it depends again on your how strong your brand is always if you have

strong your brand is always if you have strong your brand is always if you have a very strong brand you still need SEO

a very strong brand you still need SEO a very strong brand you still need SEO because you need to protect that brand because you need to protect that brand because you need to protect that brand so whatever it is I think SEO is definit

so whatever it is I think SEO is definit so whatever it is I think SEO is definit you have to come at it from all aspects

you have to come at it from all aspects you have to come at it from all aspects so say you have best 365 you need to

so say you have best 365 you need to so say you have best 365 you need to protect your brand okay you have your protect your brand okay you have your protect your brand okay you have your legal aspect but you don't want someone

legal aspect but you don't want someone legal aspect but you don't want someone coming in and buying certain domains

coming in and buying certain domains coming in and buying certain domains exact match domains that will make it

exact match domains that will make it exact match domains that will make it very easy for them to even three months

very easy for them to even three months very easy for them to even three months of huge damage for you so what do you

of huge damage for you so what do you of huge damage for you so what do you see of the future of affiliate marketing

see of the future of affiliate marketing see of the future of affiliate marketing as it intersects with business

as it intersects with business as it intersects with business intelligence Market is definitely

intelligence Market is definitely intelligence Market is definitely something with tracking so in the case

something with tracking so in the case something with tracking so in the case of making sure that tool like yours I'll

of making sure that tool like yours I'll of making sure that tool like yours I'll be honest as well is significant

be honest as well is significant be honest as well is significant significantly helpful once you get the

significantly helpful once you get the significantly helpful once you get the ranking in place so that's a kind of

ranking in place so that's a kind of ranking in place so that's a kind of second part where it's vital to have

second part where it's vital to have second part where it's vital to have something like that but initially the

something like that but initially the something like that but initially the importance of literally build your brand

importance of literally build your brand importance of literally build your brand making sure that your brand is there you

making sure that your brand is there you making sure that your brand is there you have the correct domains domain names in

have the correct domains domain names in have the correct domains domain names in place as well that's one thing that I

place as well that's one thing that I place as well that's one thing that I always find that skeptical if it's you

always find that skeptical if it's you always find that skeptical if it's you starting from a scratch just don't start

starting from a scratch just don't start starting from a scratch just don't start from scratch so how to do not to start

from scratch so how to do not to start from scratch so how to do not to start from scratch unless you have a good yeah

from scratch unless you have a good yeah from scratch unless you have a good yeah nine months or nine months to a year of

nine months or nine months to a year of nine months or nine months to a year of money to burn but in case of Affiliates

money to burn but in case of Affiliates money to burn but in case of Affiliates as well don't do the classic of old

as well don't do the classic of old as well don't do the classic of old block type of things I hate that block

block type of things I hate that block block type of things I hate that block post kind of expression make sure that

post kind of expression make sure that post kind of expression make sure that you're just there to provide direct

you're just there to provide direct you're just there to provide direct answers and making sure that the

answers and making sure that the answers and making sure that the structure is linked for a user to come

structure is linked for a user to come structure is linked for a user to come in and genuinely convert them you have

in and genuinely convert them you have in and genuinely convert them you have to build for a user as much as you're

to build for a user as much as you're to build for a user as much as you're building for a search engine don't just

building for a search engine don't just building for a search engine don't just focus on the search engine yeah I think

focus on the search engine yeah I think focus on the search engine yeah I think maybe there's uh some chats we can do

maybe there's uh some chats we can do maybe there's uh some chats we can do after this call it's with your answer

after this call it's with your answer after this call it's with your answer it's like we have some customers where

it's like we have some customers where it's like we have some customers where we're merging some of their data into a

we're merging some of their data into a we're merging some of their data into a centralized database so it's

centralized database so it's centralized database so it's data it's search console it's Google

data it's search console it's Google data it's search console it's Google analytics and in some other cases in the

analytics and in some other cases in the analytics and in some other cases in the PPC space we're doing like Google

PPC space we're doing like Google PPC space we're doing like Google Facebook ads combining with their click

Facebook ads combining with their click Facebook ads combining with their click data coming in from tools like volume

data coming in from tools like volume data coming in from tools like volume and Kitaro I just think the amount of

and Kitaro I just think the amount of and Kitaro I just think the amount of data that can go in a central place is

data that can go in a central place is data that can go in a central place is immense and to give you one more further

immense and to give you one more further immense and to give you one more further Insight there's a company that we talked

Insight there's a company that we talked Insight there's a company that we talked to we mentioned before about this whole

to we mentioned before about this whole to we mentioned before about this whole m&a acquisition stuff they basically

m&a acquisition stuff they basically m&a acquisition stuff they basically said they saw a future vision of Staff

said they saw a future vision of Staff said they saw a future vision of Staff Stone where everything came in search

Stone where everything came in search Stone where everything came in search console came in and Google analytics

console came in and Google analytics console came in and Google analytics came in I think there's a demand for

came in I think there's a demand for came in I think there's a demand for this dashboard but it's about making

this dashboard but it's about making this dashboard but it's about making sense of this dashboard as well exactly

sense of this dashboard as well exactly sense of this dashboard as well exactly I think one thing that an old this your

I think one thing that an old this your I think one thing that an old this your friend of mine is always state is

friend of mine is always state is friend of mine is always state is falling it's that analysis paralysis

falling it's that analysis paralysis falling it's that analysis paralysis point of view where you're end up with

point of view where you're end up with point of view where you're end up with that's why I hate having too many tools

that's why I hate having too many tools that's why I hate having too many tools too much data because you end up having

too much data because you end up having too much data because you end up having the absorbed amount of of data coming in

the absorbed amount of of data coming in the absorbed amount of of data coming in but what the hell am I going to do with but what the hell am I going to do with but what the hell am I going to do with it yeah you know so it's worthless it's

it yeah you know so it's worthless it's it yeah you know so it's worthless it's almost as good as having nothing so this

almost as good as having nothing so this almost as good as having nothing so this is good goes back to make sure you step

is good goes back to make sure you step is good goes back to make sure you step back and make sure the analysis or

back and make sure the analysis or back and make sure the analysis or whatever statistics that you have coming

whatever statistics that you have coming whatever statistics that you have coming in see that you're tracking the correct

in see that you're tracking the correct in see that you're tracking the correct ones the correct kpi take a step back

ones the correct kpi take a step back ones the correct kpi take a step back and start to segment very specific stuff

and start to segment very specific stuff and start to segment very specific stuff because again let's collect this let's because again let's collect this let's because again let's collect this let's collect this but again how are you going

collect this but again how are you going collect this but again how are you going to convert how are you going to know to convert how are you going to know to convert how are you going to know what's working and this is case one

what's working and this is case one what's working and this is case one thing that comes to mind now is when

thing that comes to mind now is when thing that comes to mind now is when someone is hit with a Google update

someone is hit with a Google update someone is hit with a Google update let's change everything on the website let's change everything on the website let's change everything on the website let's change this like listen quickly

let's change this like listen quickly let's change this like listen quickly one thing you're not sure so start doing

one thing you're not sure so start doing one thing you're not sure so start doing small Chang incremental changes I

small Chang incremental changes I small Chang incremental changes I understand sometimes obviously can be understand sometimes obviously can be understand sometimes obviously can be very nerve-wracking when Revenue traffic

very nerve-wracking when Revenue traffic very nerve-wracking when Revenue traffic is going down the board is screaming at

is going down the board is screaming at is going down the board is screaming at you but there has to be that

you but there has to be that you but there has to be that understanding that there is you you

understanding that there is you you understanding that there is you you might be doing much more damage if

might be doing much more damage if might be doing much more damage if you're just changing 10 20 things that's

you're just changing 10 20 things that's you're just changing 10 20 things that's one go what wasn't that works you'll

one go what wasn't that works you'll one go what wasn't that works you'll never know you can actually cause more

never know you can actually cause more never know you can actually cause more damage eventually yeah I'm guilty of the

damage eventually yeah I'm guilty of the damage eventually yeah I'm guilty of the analysis paralysis I've had that for a

analysis paralysis I've had that for a analysis paralysis I've had that for a long time in SEO I know enough just from

long time in SEO I know enough just from long time in SEO I know enough just from talking to smart people like like you on talking to smart people like like you on talking to smart people like like you on this podcast and yeah I had one guy he's

this podcast and yeah I had one guy he's this podcast and yeah I had one guy he's like all right let's just sit down for like all right let's just sit down for like all right let's just sit down for an hour and we're going to give you

an hour and we're going to give you an hour and we're going to give you you're just going to do these steps and

you're just going to do these steps and you're just going to do these steps and then when I follow the steps I had

then when I follow the steps I had then when I follow the steps I had success so it's funny that it's it's

success so it's funny that it's it's success so it's funny that it's it's what you said earlier not a lot of

what you said earlier not a lot of what you said earlier not a lot of people have a long-term vision and

people have a long-term vision and people have a long-term vision and patience is probably the the biggest

patience is probably the the biggest patience is probably the the biggest pain point out of

pain point out of pain point out of everything I think that was that was the

everything I think that was that was the everything I think that was that was the previous company I get enough to mention

previous company I get enough to mention previous company I get enough to mention names where it was more of a churn and

names where it was more of a churn and names where it was more of a churn and burn approach but there was a Structure

burn approach but there was a Structure burn approach but there was a Structure there was say three months this certain

there was say three months this certain there was say three months this certain amount had to be made Within this but

amount had to be made Within this but amount had to be made Within this but then once that skipped it's expected

then once that skipped it's expected then once that skipped it's expected that something bad can but we know that

that something bad can but we know that that something bad can but we know that Revenue was made this time is over by

Revenue was made this time is over by Revenue was made this time is over by then that's an approach yes it can be a

then that's an approach yes it can be a then that's an approach yes it can be a very dangerous approach but you have to

very dangerous approach but you have to very dangerous approach but you have to if that's your approach then okay you

if that's your approach then okay you if that's your approach then okay you have to be super aggressive super black

have to be super aggressive super black have to be super aggressive super black hat whatever you need to do but you have

hat whatever you need to do but you have hat whatever you need to do but you have to understand it's either one or the

to understand it's either one or the to understand it's either one or the other you can't have them both you can't

other you can't have them both you can't other you can't have them both you can't be a sprinter and expect to do am

be a sprinter and expect to do am be a sprinter and expect to do am Marathon unfortunately we're it's Clos

Marathon unfortunately we're it's Clos Marathon unfortunately we're it's Clos right now so no matter the amount of

right now so no matter the amount of right now so no matter the amount of money eventually just if you just have

money eventually just if you just have money eventually just if you just have more money eventually what You' be doing

more money eventually what You' be doing more money eventually what You' be doing is just wasting more money and just if

is just wasting more money and just if is just wasting more money and just if you succeed it's going to be very hard

you succeed it's going to be very hard you succeed it's going to be very hard to understand what was the succeeding

to understand what was the succeeding to understand what was the succeeding factor I think what people maybe

factor I think what people maybe factor I think what people maybe misunderstand about that aggressive

misunderstand about that aggressive misunderstand about that aggressive short-term game is there's still short-term game is there's still short-term game is there's still discipline behind it it's

discipline behind it it's discipline behind it it's absolutely it's a different honestly

absolutely it's a different honestly absolutely it's a different honestly it's a different approach it's like see

it's a different approach it's like see it's a different approach it's like see but the approach is totally different but the approach is totally different but the approach is totally different you can't expect to buy or see how to

you can't expect to buy or see how to you can't expect to buy or see how to gain back back links naturally

gain back back links naturally gain back back links naturally progressively no there's one way listen

progressively no there's one way listen progressively no there's one way listen there's these amount of things that need

there's these amount of things that need there's these amount of things that need to be done and executed within the

to be done and executed within the to be done and executed within the shortest some time possible with adding

shortest some time possible with adding shortest some time possible with adding SEO to make it look as natural as

SEO to make it look as natural as SEO to make it look as natural as possible so if you get 100 a th000 back

possible so if you get 100 a th000 back possible so if you get 100 a th000 back links a month you have to keep that kind

links a month you have to keep that kind links a month you have to keep that kind of speed going constantly to make it

of speed going constantly to make it of speed going constantly to make it look as As Natural as possible so yeah

look as As Natural as possible so yeah look as As Natural as possible so yeah that's why these things have to be a bit

that's why these things have to be a bit that's why these things have to be a bit pre-planned and with FCO you have to

pre-planned and with FCO you have to pre-planned and with FCO you have to have the longer the long game term

have the longer the long game term have the longer the long game term within the pipeline and that's what's within the pipeline and that's what's within the pipeline and that's what's hard to hard to hard to pitch to CEOs who don't understand it or

pitch to CEOs who don't understand it or pitch to CEOs who don't understand it or to shareholders who are there to provide

to shareholders who are there to provide to shareholders who are there to provide money they're not expected to understand

money they're not expected to understand money they're not expected to understand but that's where I need to come in or

but that's where I need to come in or but that's where I need to come in or you need to come in to make them you need to come in to make them you need to come in to make them understand that this is it and do that

understand that this is it and do that understand that this is it and do that by seeing what the competitor is doing

by seeing what the competitor is doing by seeing what the competitor is doing and if you look deeper you can see some

and if you look deeper you can see some and if you look deeper you can see some sites that they come in within a month sites that they come in within a month sites that they come in within a month and they just Spike up and like how did

and they just Spike up and like how did and they just Spike up and like how did they do that yeah but listen that they

they do that yeah but listen that they they do that yeah but listen that they had this other two other brands they had this other two other brands they had this other two other brands they redirected their brand they pushed their

redirected their brand they pushed their redirected their brand they pushed their own social traffic to this brand there's

own social traffic to this brand there's own social traffic to this brand there's lots of hidden things which are not as

lots of hidden things which are not as lots of hidden things which are not as easily exposed was you just see the A's

easily exposed was you just see the A's easily exposed was you just see the A's graph it went from zero the next month

graph it went from zero the next month graph it went from zero the next month to 60,000 whoa how can we replicate that

to 60,000 whoa how can we replicate that to 60,000 whoa how can we replicate that but yeah it's the little things as well

but yeah it's the little things as well but yeah it's the little things as well that from experience that that would

that from experience that that would that from experience that that would come into play Durk thank you so much

come into play Durk thank you so much come into play Durk thank you so much for doing this I want to pass it back to

for doing this I want to pass it back to for doing this I want to pass it back to you to ask how can people get a hold of

you to ask how can people get a hold of you to ask how can people get a hold of you absolutely the best way is to go

you absolutely the best way is to go you absolutely the best way is to go through my uh LinkedIn and check for my

through my uh LinkedIn and check for my through my uh LinkedIn and check for my profile or else yeah just DK vsco.com

profile or else yeah just DK vsco.com profile or else yeah just DK vsco.com and just contact me like that because and just contact me like that because and just contact me like that because yeah LinkedIn is the easiest way and you

yeah LinkedIn is the easiest way and you yeah LinkedIn is the easiest way and you can get that in show notes Dirk thank

can get that in show notes Dirk thank can get that in show notes Dirk thank you so much for doing this thank John

you so much for doing this thank John you so much for doing this thank John thank you very much I look forward to thank you very much I look forward to thank you very much I look forward to having any further discussions in the

future thank you for tuning in to the future thank you for tuning in to the affiliate bi podcast I'd like to take

affiliate bi podcast I'd like to take affiliate bi podcast I'd like to take this time to ask for a small favor to

this time to ask for a small favor to this time to ask for a small favor to leave a Reading and Review wherever you

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