AI Betting TIPs & Predictions with The Crowd's Line
About This Episode
Meet Conor Cassidy and Justin Nelson from The Crowd's Line or TCL for short.
These 2 gents did this interview for me just before NEXT.io event in New York City.
I got to go back to my days of professional gambling to ask these guys what's new in the world of sports betting.
In fact, quite a bit is new and the data that can go into the predictions market is beyond what I could imagine.
How to reach The Crowd's Line
Full Transcript
you could actually read through a Reddit you could actually read through a Reddit thread right and figure out if there's
thread right and figure out if there's thread right and figure out if there's someone who's really good at making someone who's really good at making someone who's really good at making predictions out there and these are
predictions out there and these are predictions out there and these are things you could never do before so
things you could never do before so things you could never do before so we're actually augmenting and
we're actually augmenting and we're actually augmenting and complementing the traditional modeling
complementing the traditional modeling complementing the traditional modeling proo and techniques with these less
proo and techniques with these less proo and techniques with these less structured data sets which could unlock
structured data sets which could unlock structured data sets which could unlock just a ton of
just a ton of just a ton of potential I'm John Wright and you're
potential I'm John Wright and you're potential I'm John Wright and you're listening to affiliate bi the business
listening to affiliate bi the business listening to affiliate bi the business intelligence and affiliate marketing
intelligence and affiliate marketing intelligence and affiliate marketing podcast brought to you by
podcast brought to you by podcast brought to you by snap welcome to the philate bi podcast
snap welcome to the philate bi podcast snap welcome to the philate bi podcast today we're chatting with Connor Cassidy
today we're chatting with Connor Cassidy today we're chatting with Connor Cassidy and Justin Nelson from the crowds line
and Justin Nelson from the crowds line and Justin Nelson from the crowds line or the crowds line. I'm G to pass it
or the crowds line. I'm G to pass it or the crowds line. I'm G to pass it back to both of you to tell me what do
back to both of you to tell me what do back to both of you to tell me what do you guys do at the crowds line and what
you guys do at the crowds line and what you guys do at the crowds line and what is the crowds is the crowds is the crowds line awesome thank first of all thanks
line awesome thank first of all thanks line awesome thank first of all thanks for having us John I'm Conor Cassidy I'm
for having us John I'm Conor Cassidy I'm for having us John I'm Conor Cassidy I'm based out of New Jersey former banking
based out of New Jersey former banking based out of New Jersey former banking guy worked at Bank of America for seven
guy worked at Bank of America for seven guy worked at Bank of America for seven years and got to the point John where
years and got to the point John where years and got to the point John where you look at your boss you're like do I you look at your boss you're like do I you look at your boss you're like do I want to be this guy right so I'm a
want to be this guy right so I'm a want to be this guy right so I'm a Sports Addict right I every night I'm
Sports Addict right I every night I'm Sports Addict right I every night I'm watching all the games I got a couple watching all the games I got a couple watching all the games I got a couple TVs in my living room so I I wanted to
TVs in my living room so I I wanted to TVs in my living room so I I wanted to go into sports analytics and sports
go into sports analytics and sports go into sports analytics and sports betting naturally fit into that so here
betting naturally fit into that so here betting naturally fit into that so here at the crowds line we're basically a
at the crowds line we're basically a at the crowds line we're basically a startup that's doing sports analytics
startup that's doing sports analytics startup that's doing sports analytics predicting Sports trying to capitalize
predicting Sports trying to capitalize predicting Sports trying to capitalize on inefficiency inefficiencies in the
on inefficiency inefficiencies in the on inefficiency inefficiencies in the sports betting markets almost as if
sports betting markets almost as if sports betting markets almost as if we're Traders on Wall Street so my role
we're Traders on Wall Street so my role we're Traders on Wall Street so my role on the team I'm the product manager sure
on the team I'm the product manager sure on the team I'm the product manager sure they brought me in to do Finance work
they brought me in to do Finance work they brought me in to do Finance work but I'm involved in a lot of areas of
but I'm involved in a lot of areas of but I'm involved in a lot of areas of the business and we're going right to
the business and we're going right to the business and we're going right to Consumers giving them access to
Consumers giving them access to Consumers giving them access to predictive models that they can use to
predictive models that they can use to predictive models that they can use to help improve their betting experience
help improve their betting experience help improve their betting experience and I'm going to pass it to Justin and I'm going to pass it to Justin and I'm going to pass it to Justin because he's actually the brains behind
because he's actually the brains behind because he's actually the brains behind our models and he makes all the magic
our models and he makes all the magic our models and he makes all the magic happen hi I'm Justin
happen hi I'm Justin happen hi I'm Justin Nelson before this I was doing Quantum
Nelson before this I was doing Quantum Nelson before this I was doing Quantum Finance for about 20 years before this
Finance for about 20 years before this Finance for about 20 years before this in the last 10 or so years was building
in the last 10 or so years was building in the last 10 or so years was building systematic trading strategies in the systematic trading strategies in the systematic trading strategies in the future space so trading Commodities and
future space so trading Commodities and future space so trading Commodities and currencies and agencies um buil some
currencies and agencies um buil some currencies and agencies um buil some very systematic trading strategies one
very systematic trading strategies one very systematic trading strategies one involving the large on neural networks I
involving the large on neural networks I involving the large on neural networks I had two hedge funds in a robe out of
had two hedge funds in a robe out of had two hedge funds in a robe out of business Army the theault of other
business Army the theault of other business Army the theault of other people within 18 months was on the
people within 18 months was on the people within 18 months was on the sidelines trying to see what's to do
sidelines trying to see what's to do sidelines trying to see what's to do next and thought you know what I could
next and thought you know what I could next and thought you know what I could use the change Anthony reached out to me
use the change Anthony reached out to me use the change Anthony reached out to me I used to work with him way back in 2009
I used to work with him way back in 2009 I used to work with him way back in 2009 first starting out he reached out to me
first starting out he reached out to me first starting out he reached out to me said and with this idea and I said yeah
said and with this idea and I said yeah said and with this idea and I said yeah let's do it go first more with sort of
let's do it go first more with sort of let's do it go first more with sort of playo Arts language models we're playo Arts language models we're playo Arts language models we're building on top of them try to build
building on top of them try to build building on top of them try to build like a sports analyst bot but then we
like a sports analyst bot but then we like a sports analyst bot but then we had a third party for our betting had a third party for our betting had a third party for our betting recommendations I started looking into
recommendations I started looking into recommendations I started looking into their recommendations how they were their recommendations how they were their recommendations how they were doing like uh there's some signal here
doing like uh there's some signal here doing like uh there's some signal here but they're not it's not profitable it's
but they're not it's not profitable it's but they're not it's not profitable it's not good but it's definitely positive
not good but it's definitely positive not good but it's definitely positive signal so I just need some more signals
signal so I just need some more signals signal so I just need some more signals so went out and just out a bunch of
so went out and just out a bunch of so went out and just out a bunch of other sources and and then that's how we
other sources and and then that's how we other sources and and then that's how we can actually came to the thing where can actually came to the thing where can actually came to the thing where where the NFL season 2 Season back and
where the NFL season 2 Season back and where the NFL season 2 Season back and all a sudden I was like hey guys I think
all a sudden I was like hey guys I think all a sudden I was like hey guys I think I built a player prop betting model and
I built a player prop betting model and I built a player prop betting model and we started tracking it and started doing
we started tracking it and started doing we started tracking it and started doing pretty well we shifted more Focus toward
pretty well we shifted more Focus toward pretty well we shifted more Focus toward that to back up I'm kind of sports
that to back up I'm kind of sports that to back up I'm kind of sports analytics here at TCL soing leading the
analytics here at TCL soing leading the analytics here at TCL soing leading the charge on the the model building first
charge on the the model building first charge on the the model building first for the NFL NBA then lb so now we're in
for the NFL NBA then lb so now we're in for the NFL NBA then lb so now we're in our second season second go around and
our second season second go around and our second season second go around and they just you've learned I've learned a they just you've learned I've learned a they just you've learned I've learned a lot and cars he's really stepped up done
lot and cars he's really stepped up done lot and cars he's really stepped up done a lot of different things like he came a lot of different things like he came a lot of different things like he came in we like said look do some Finance
in we like said look do some Finance in we like said look do some Finance some some some market research and now
some some some market research and now some some some market research and now he's basically the second best developer
he's basically the second best developer he's basically the second best developer on the teams he's come been very helpful
on the teams he's come been very helpful on the teams he's come been very helpful also you knew Sports bet a lot better also you knew Sports bet a lot better also you knew Sports bet a lot better than I did I knew sport pretty well I
than I did I knew sport pretty well I than I did I knew sport pretty well I played football even through MIT all
played football even through MIT all played football even through MIT all four years at MIT go bers but so that's
four years at MIT go bers but so that's four years at MIT go bers but so that's BR this where I know the best he's been
BR this where I know the best he's been BR this where I know the best he's been it's been a really good really good sort it's been a really good really good sort it's been a really good really good sort of connection between us to help out
of connection between us to help out of connection between us to help out that information yeah it's been very that information yeah it's been very that information yeah it's been very interesting year and a half or so yeah
interesting year and a half or so yeah interesting year and a half or so yeah it's an interesting background some of it's an interesting background some of it's an interesting background some of you guys have because it's I know like you guys have because it's I know like you guys have because it's I know like you and Anthony have banking backgrounds
you and Anthony have banking backgrounds you and Anthony have banking backgrounds and there's like the communities in my
and there's like the communities in my and there's like the communities in my opinion almost intersect a little bit
opinion almost intersect a little bit opinion almost intersect a little bit you've got the sports betting Community
you've got the sports betting Community you've got the sports betting Community you've whole Wall Street bets didn't
you've whole Wall Street bets didn't you've whole Wall Street bets didn't Robin Hood jump into the game with
Robin Hood jump into the game with Robin Hood jump into the game with wanting to offer like betting and then
wanting to offer like betting and then wanting to offer like betting and then of course we see like the the rise of a
of course we see like the the rise of a of course we see like the the rise of a political betting so it's I think it's
political betting so it's I think it's political betting so it's I think it's the right place in the right time you
the right place in the right time you the right place in the right time you see a CI snuck in yes contrast for a
see a CI snuck in yes contrast for a see a CI snuck in yes contrast for a betting sports betting the cmtc didn't
betting sports betting the cmtc didn't betting sports betting the cmtc didn't realize that they were doing it until
realize that they were doing it until realize that they were doing it until after it was done which is brilliant I
after it was done which is brilliant I after it was done which is brilliant I have I've only read about that a couple have I've only read about that a couple have I've only read about that a couple days ago I'm like how did they get this
days ago I'm like how did they get this days ago I'm like how did they get this through and it looks like they just said
through and it looks like they just said through and it looks like they just said this is what we're going to do do you this is what we're going to do do you this is what we're going to do do you approve yes we approve and then it was
approve yes we approve and then it was approve yes we approve and then it was very Ambiguously worded it was very Ambiguously worded it was very Ambiguously worded it was definitely worded in such way that if
definitely worded in such way that if definitely worded in such way that if you reading quickly you would you would
you reading quickly you would you would you reading quickly you would you would not think oh Super Bowl right there
not think oh Super Bowl right there not think oh Super Bowl right there definitely not it was wored to get our
definitely not it was wored to get our definitely not it was wored to get our under the wire it's just proof that
under the wire it's just proof that under the wire it's just proof that people don't read the terms conditions
people don't read the terms conditions people don't read the terms conditions let's be
let's be let's be realistic all right so I'm gonna dive a
realistic all right so I'm gonna dive a realistic all right so I'm gonna dive a little bit deeper into TCL what makes it
little bit deeper into TCL what makes it little bit deeper into TCL what makes it AI yeah so I I'm going to let Justin
AI yeah so I I'm going to let Justin AI yeah so I I'm going to let Justin speak on this one but essentially like
speak on this one but essentially like speak on this one but essentially like Justin said we came in and and we see
Justin said we came in and and we see Justin said we came in and and we see what's happening these large language
what's happening these large language what's happening these large language models right chat GPT absolutely
models right chat GPT absolutely models right chat GPT absolutely incredible tool we're all on it and the
incredible tool we're all on it and the incredible tool we're all on it and the one thing chat GPT would not do is if
one thing chat GPT would not do is if one thing chat GPT would not do is if you ask it a sports beding question it
you ask it a sports beding question it you ask it a sports beding question it would say sorry I don't talk about that
would say sorry I don't talk about that would say sorry I don't talk about that topic so when we came in we said we want
topic so when we came in we said we want topic so when we came in we said we want to be the chat GPT for sports betting so
to be the chat GPT for sports betting so to be the chat GPT for sports betting so Justin and some of our teammates have
Justin and some of our teammates have Justin and some of our teammates have tons of experience in this area but
tons of experience in this area but tons of experience in this area but quickly that changed right chat BT is
quickly that changed right chat BT is quickly that changed right chat BT is now actually open to answering questions
now actually open to answering questions now actually open to answering questions like these
like these like these knowledge that's before like you did you
knowledge that's before like you did you knowledge that's before like you did you have to do a bunch of work to get real have to do a bunch of work to get real have to do a bunch of work to get real time knowledge now it's just there yeah
time knowledge now it's just there yeah time knowledge now it's just there yeah so it's pretty impressive so we still
so it's pretty impressive so we still so it's pretty impressive so we still see an opportunity to leverage
see an opportunity to leverage see an opportunity to leverage generative AI to actually pair together
generative AI to actually pair together generative AI to actually pair together with our service right because what with our service right because what with our service right because what we've learned is users all have
we've learned is users all have we've learned is users all have different preferences of what they want different preferences of what they want different preferences of what they want to bet on whether it's overs or unders
to bet on whether it's overs or unders to bet on whether it's overs or unders or they want to bet on the Nicks only or
or they want to bet on the Nicks only or or they want to bet on the Nicks only or they want a parlay right so it's hard
they want a parlay right so it's hard they want a parlay right so it's hard for us actually to capture that in
for us actually to capture that in for us actually to capture that in without without without we can do it but it's much easier and
we can do it but it's much easier and we can do it but it's much easier and more personalized we could do it with
more personalized we could do it with more personalized we could do it with generative AI so with that said all of
generative AI so with that said all of generative AI so with that said all of our models and Predictive Services are
our models and Predictive Services are our models and Predictive Services are leveraging machine learning techniques
leveraging machine learning techniques leveraging machine learning techniques that uh justtin can speak at better than
that uh justtin can speak at better than that uh justtin can speak at better than me but essentially we're able to
me but essentially we're able to me but essentially we're able to crowdsource all of this data and
crowdsource all of this data and crowdsource all of this data and forecast uh from third parties so
forecast uh from third parties so forecast uh from third parties so there's tons of forecast John for how
there's tons of forecast John for how there's tons of forecast John for how many points LeBron James is going to many points LeBron James is going to many points LeBron James is going to score tonight so we're actually able to
score tonight so we're actually able to score tonight so we're actually able to take that in and the Machine learning
take that in and the Machine learning take that in and the Machine learning model model is able to study this
model model is able to study this model model is able to study this through time at a level that a human
through time at a level that a human through time at a level that a human brain could never do for example which
brain could never do for example which brain could never do for example which predictor is the best in the morning
predictor is the best in the morning predictor is the best in the morning time before there's all these injury
time before there's all these injury time before there's all these injury reports who does the best after the
reports who does the best after the reports who does the best after the injury reports comes out these are
injury reports comes out these are injury reports comes out these are analytics that it's just insights that
analytics that it's just insights that analytics that it's just insights that we can tease out using the machine we can tease out using the machine we can tease out using the machine learning algorithms that helps remove
learning algorithms that helps remove learning algorithms that helps remove some of our human bias which is our
some of our human bias which is our some of our human bias which is our number one issue with sports betting
number one issue with sports betting number one issue with sports betting right is bias and we're able to form
right is bias and we're able to form right is bias and we're able to form what we found is strikingly accurate
what we found is strikingly accurate what we found is strikingly accurate prediction prediction prediction that smooth out the the biases and help
that smooth out the the biases and help that smooth out the the biases and help us make informed decisions using some of
us make informed decisions using some of us make informed decisions using some of this new technology that wasn't this new technology that wasn't this new technology that wasn't available before and Justin I'll let you
available before and Justin I'll let you available before and Justin I'll let you talk about the modeling yeah you know
talk about the modeling yeah you know talk about the modeling yeah you know we're starting to add some light LM as
we're starting to add some light LM as we're starting to add some light LM as aspects to it for for the inure report
aspects to it for for the inure report aspects to it for for the inure report type stuff we stting about a month or so
type stuff we stting about a month or so type stuff we stting about a month or so back month or so back we got to we're
back month or so back we got to we're back month or so back we got to we're scraping errs we found certain Twitter
scraping errs we found certain Twitter scraping errs we found certain Twitter anals which are pretty good at injuries
anals which are pretty good at injuries anals which are pretty good at injuries looked at their history and now we're
looked at their history and now we're looked at their history and now we're scraping that and using that to adjust
scraping that and using that to adjust scraping that and using that to adjust because we're using these third party because we're using these third party because we're using these third party projections right so injury news comes
projections right so injury news comes projections right so injury news comes out the Market's got to move immediately
out the Market's got to move immediately out the Market's got to move immediately but they they're human beings on their
but they they're human beings on their but they they're human beings on their side that have to go and update their side that have to go and update their side that have to go and update their projections and so their projections are
projections and so their projections are projections and so their projections are not going to update right away we not going to update right away we not going to update right away we basically look like we look at oh does
basically look like we look at oh does basically look like we look at oh does this Source still have a number for
this Source still have a number for this Source still have a number for LeBron James side because he's just been
LeBron James side because he's just been LeBron James side because he's just been an now out if they still have a num for
an now out if they still have a num for an now out if they still have a num for him that means they don't know he's out him that means they don't know he's out him that means they don't know he's out yet okay we're g to drop them till they
yet okay we're g to drop them till they yet okay we're g to drop them till they figure that out so this helped a lot to
figure that out so this helped a lot to figure that out so this helped a lot to just get rid of the market moving faster
just get rid of the market moving faster just get rid of the market moving faster that our sources can move but besides
that our sources can move but besides that our sources can move but besides that yeah a lot of machine aundry l the
that yeah a lot of machine aundry l the that yeah a lot of machine aundry l the machine learning techniques are being machine learning techniques are being machine learning techniques are being done they have the sources that get you
done they have the sources that get you done they have the sources that get you to expected value and machine learning
to expected value and machine learning to expected value and machine learning is done is evaluate their historical
is done is evaluate their historical is done is evaluate their historical performance of different vent types and
performance of different vent types and performance of different vent types and it's normalized across a lot of it's normalized across a lot of it's normalized across a lot of different things you're not getting different things you're not getting different things you're not getting weighed down by by by liers but then
weighed down by by by liers but then weighed down by by by liers but then there's also a ton of work being done on
there's also a ton of work being done on there's also a ton of work being done on Circle game data because we we the
Circle game data because we we the Circle game data because we we the sources can give us an expected value
sources can give us an expected value sources can give us an expected value but the sort of the general idea of the
but the sort of the general idea of the but the sort of the general idea of the model is is to get to a median the 50
model is is to get to a median the 50 model is is to get to a median the 50 percen to on the distribution and then
percen to on the distribution and then percen to on the distribution and then to be able to build a probability to be able to build a probability to be able to build a probability distribution around that so we have a distribution around that so we have a distribution around that so we have a full probability distri distrib
full probability distri distrib full probability distri distrib for all the different bet player bet for all the different bet player bet for all the different bet player bet types which allows us to price out the types which allows us to price out the types which allows us to price out the alt bets and it's actually an area that
alt bets and it's actually an area that alt bets and it's actually an area that we're doing extremely well the
we're doing extremely well the we're doing extremely well the alternative bets the higher odds this is
alternative bets the higher odds this is alternative bets the higher odds this is measuring Vol and correlation something
measuring Vol and correlation something measuring Vol and correlation something when you're trading Futures you got to when you're trading Futures you got to when you're trading Futures you got to know that stuff pretty well way more
know that stuff pretty well way more know that stuff pretty well way more than even equities like because the
than even equities like because the than even equities like because the volatility in Futures land varies a lot
volatility in Futures land varies a lot volatility in Futures land varies a lot AC CA AET types the correlation
AC CA AET types the correlation AC CA AET types the correlation structure of theirs are very complex had
structure of theirs are very complex had structure of theirs are very complex had a lot of I you personally done a lot of
a lot of I you personally done a lot of a lot of I you personally done a lot of sort of research and methodology sort of research and methodology sort of research and methodology building on on top of them stuff that's
building on on top of them stuff that's building on on top of them stuff that's where the model really shines is getting
where the model really shines is getting where the model really shines is getting the Tails a lot better than a lot of the
the Tails a lot better than a lot of the the Tails a lot better than a lot of the people and getting the correlations people and getting the correlations people and getting the correlations right built just to put some risk magine
right built just to put some risk magine right built just to put some risk magine in there so you're not betting on the in there so you're not betting on the in there so you're not betting on the same thing over over again so you know
same thing over over again so you know same thing over over again so you know there's a ton of act there's also just
there's a ton of act there's also just there's a ton of act there's also just some very there's play of really simple
some very there's play of really simple some very there's play of really simple stats that work very well if you do it stats that work very well if you do it stats that work very well if you do it correctly it's not all the latest Buzz
correctly it's not all the latest Buzz correctly it's not all the latest Buzz work in there either it's just old
work in there either it's just old work in there either it's just old school stat stuff going on there too but
school stat stuff going on there too but school stat stuff going on there too but yeah a lot of machine learning we're yeah a lot of machine learning we're yeah a lot of machine learning we're starting to do a little more language vs
starting to do a little more language vs starting to do a little more language vs like I mentioned earlier we've always
like I mentioned earlier we've always like I mentioned earlier we've always thought the idea was to build a chat out
thought the idea was to build a chat out thought the idea was to build a chat out on top of the sand legs to make it
on top of the sand legs to make it on top of the sand legs to make it easier for
easier for easier for the yeah the way my small brain thinks
the yeah the way my small brain thinks the yeah the way my small brain thinks about this stuff John is a lot of the
about this stuff John is a lot of the about this stuff John is a lot of the models today are built off traditional
models today are built off traditional models today are built off traditional data sets right a structured table of
data sets right a structured table of data sets right a structured table of data right and I think the opportunity
data right and I think the opportunity data right and I think the opportunity we're seeing and that we're actively
we're seeing and that we're actively we're seeing and that we're actively deploy or building out our capabilities
deploy or building out our capabilities deploy or building out our capabilities is leveraging these large language
is leveraging these large language is leveraging these large language models to find predictive signals in
models to find predictive signals in models to find predictive signals in less structured data so you could
less structured data so you could less structured data so you could actually read through a Reddit thread
actually read through a Reddit thread actually read through a Reddit thread right and figure out if there's someone
right and figure out if there's someone right and figure out if there's someone who's really good at predictions out
who's really good at predictions out who's really good at predictions out there and these are things you could
there and these are things you could there and these are things you could never do before so we're actually
never do before so we're actually never do before so we're actually augmenting and complimenting the
augmenting and complimenting the augmenting and complimenting the traditional modeling approach and
traditional modeling approach and traditional modeling approach and techniques with these less structured
techniques with these less structured techniques with these less structured data sets which could unlock just a ton
data sets which could unlock just a ton data sets which could unlock just a ton of potential so what you're saying is we
of potential so what you're saying is we of potential so what you're saying is we should just redact and and block out
should just redact and and block out should just redact and and block out what you just said because we have some what you just said because we have some what you just said because we have some competitors that could be listening to
competitors that could be listening to competitors that could be listening to this the
this the this the details that's there's a a long line of
details that's there's a a long line of details that's there's a a long line of talking to to investors and J flers
talking to to investors and J flers talking to to investors and J flers about my quad strategies and knowing
about my quad strategies and knowing about my quad strategies and knowing that I can give away a decent amount that I can give away a decent amount that I can give away a decent amount because all there's so many little
because all there's so many little because all there's so many little decisions in there that that make it decisions in there that that make it decisions in there that that make it work that the overall structure is great
work that the overall structure is great work that the overall structure is great but you need a lot of work to go from
but you need a lot of work to go from but you need a lot of work to go from the broad idea to actually something
the broad idea to actually something the broad idea to actually something that works yeah so I got a a question
that works yeah so I got a a question that works yeah so I got a a question where and I've got a background in where and I've got a background in where and I've got a background in professional gambling and where is this
professional gambling and where is this professional gambling and where is this app going if this is this meant to be
app going if this is this meant to be app going if this is this meant to be something that's on average going to
something that's on average going to something that's on average going to produce winning strategies or is this to
produce winning strategies or is this to produce winning strategies or is this to minimize the house edge of the pain that
minimize the house edge of the pain that minimize the house edge of the pain that you're going to experience because let's you're going to experience because let's you're going to experience because let's just fast forward we've got a sports
just fast forward we've got a sports just fast forward we've got a sports book like Pinnacle that's been almost
book like Pinnacle that's been almost book like Pinnacle that's been almost amazing from day one for 20 plus years
amazing from day one for 20 plus years amazing from day one for 20 plus years of actually knowing exactly how to do of actually knowing exactly how to do of actually knowing exactly how to do the odds because the founders background
the odds because the founders background the odds because the founders background to my understanding is like they knew
to my understanding is like they knew to my understanding is like they knew Odds inside better than anyone else now
Odds inside better than anyone else now Odds inside better than anyone else now we have an ability to aggregate the stat
we have an ability to aggregate the stat we have an ability to aggregate the stat and and come up with like what should and and come up with like what should and and come up with like what should the perfect odds be and then what should
the perfect odds be and then what should the perfect odds be and then what should the perfect odds be for that player so
the perfect odds be for that player so the perfect odds be for that player so is this a cat Mouse game where you're is this a cat Mouse game where you're is this a cat Mouse game where you're gonna get so good that your account gets
gonna get so good that your account gets gonna get so good that your account gets banned where do you see that where's
banned where do you see that where's banned where do you see that where's this end game going yeah so great
this end game going yeah so great this end game going yeah so great question so I don't know if in post-
question so I don't know if in post- question so I don't know if in post- production editing you have the ability
production editing you have the ability production editing you have the ability to put a visual on but we can show
to put a visual on but we can show to put a visual on but we can show Justin's just so our model it it
Justin's just so our model it it Justin's just so our model it it actually tells you the optimal
actually tells you the optimal actually tells you the optimal combination of bets to do at any time so
combination of bets to do at any time so combination of bets to do at any time so scanning across all of these Sports
scanning across all of these Sports scanning across all of these Sports books analyzing every single prop and
books analyzing every single prop and books analyzing every single prop and saying do this and wager this exact
saying do this and wager this exact saying do this and wager this exact amount and Justin's been doing this and
amount and Justin's been doing this and amount and Justin's been doing this and just in the last two months he's went
just in the last two months he's went just in the last two months he's went from 5 ,000 to 55,000 or 57,000
from 5 ,000 to 55,000 or 57,000 from 5 ,000 to 55,000 or 57,000 something like that so we'll show the something like that so we'll show the something like that so we'll show the screenshot but
screenshot but screenshot but essentially and now basically every book
essentially and now basically every book essentially and now basically every book okay that's what I thought because that
okay that's what I thought because that okay that's what I thought because that that's where it gets complex because that's where it gets complex because that's where it gets complex because it's when I look at other examples of
it's when I look at other examples of it's when I look at other examples of okay we have poker over here you've got
okay we have poker over here you've got okay we have poker over here you've got poker Bots that if you're a player you
poker Bots that if you're a player you poker Bots that if you're a player you want to know if you're playing a bot and
want to know if you're playing a bot and want to know if you're playing a bot and then of course in in the world of Chess
then of course in in the world of Chess then of course in in the world of Chess you have the same thing you've got you have the same thing you've got you have the same thing you've got perfect play where you can just get
perfect play where you can just get perfect play where you can just get annihilated obviously because they're
annihilated obviously because they're annihilated obviously because they're saying when we're talking about poker
saying when we're talking about poker saying when we're talking about poker and sports betting there money involved
and sports betting there money involved and sports betting there money involved you're just going against the house but
you're just going against the house but you're just going against the house but yeah it'd be great to have a winning yeah it'd be great to have a winning yeah it'd be great to have a winning strategy up until you you get banned
strategy up until you you get banned strategy up until you you get banned yeah exactly where do we see it going if
yeah exactly where do we see it going if yeah exactly where do we see it going if you wanted to make a lot of money you
you wanted to make a lot of money you you wanted to make a lot of money you could follow it to a te right and that's
could follow it to a te right and that's could follow it to a te right and that's what Justin's doing and we do recognize
what Justin's doing and we do recognize what Justin's doing and we do recognize challenges there because you can get
challenges there because you can get challenges there because you can get banned because we are so good at doing
banned because we are so good at doing banned because we are so good at doing this but if we just take a step back
this but if we just take a step back this but if we just take a step back John the opportunity we see right now is
John the opportunity we see right now is John the opportunity we see right now is the sports betting industry is
the sports betting industry is the sports betting industry is competitive on all fronts right comp for
competitive on all fronts right comp for competitive on all fronts right comp for us there's a lot of companies trying to
us there's a lot of companies trying to us there's a lot of companies trying to do predictions it's competitive for the
do predictions it's competitive for the do predictions it's competitive for the sports books operators so FanDuel and
sports books operators so FanDuel and sports books operators so FanDuel and Draft Kings have a a stronghold on the
Draft Kings have a a stronghold on the Draft Kings have a a stronghold on the market share there but there's all these
market share there but there's all these market share there but there's all these other players looking to gain market
other players looking to gain market other players looking to gain market share what are they doing to try to
share what are they doing to try to share what are they doing to try to differentiate themselves they try to
differentiate themselves they try to differentiate themselves they try to offer more bets and more things to bet
offer more bets and more things to bet offer more bets and more things to bet on true and with while Pinnacle is
on true and with while Pinnacle is on true and with while Pinnacle is fantastic at setting the lines on say
fantastic at setting the lines on say fantastic at setting the lines on say the over under for the game or the
the over under for the game or the the over under for the game or the spread or who's going to win there's all
spread or who's going to win there's all spread or who's going to win there's all of these new markets coming through
of these new markets coming through of these new markets coming through where you go and you can bet on how many
where you go and you can bet on how many where you go and you can bet on how many free throws a player going to make in
free throws a player going to make in free throws a player going to make in the first quarter exact numbers of of of
the first quarter exact numbers of of of the first quarter exact numbers of of of that now is also work there like four
that now is also work there like four that now is also work there like four assists yeah what's the challenge here
assists yeah what's the challenge here assists yeah what's the challenge here John that we're we're keying in on and
John that we're we're keying in on and John that we're we're keying in on and picking apart
picking apart picking apart is Pinnacle comes out and they set the
is Pinnacle comes out and they set the is Pinnacle comes out and they set the game total on an NBA game to say 239 and
game total on an NBA game to say 239 and game total on an NBA game to say 239 and a half right over under and then that
a half right over under and then that a half right over under and then that some smart B comes in and Bets the over
some smart B comes in and Bets the over some smart B comes in and Bets the over and they move that line up right to 200
and they move that line up right to 200 and they move that line up right to 200 say they shave it up or move it up two
say they shave it up or move it up two say they shave it up or move it up two points what does that mean for all the
points what does that mean for all the points what does that mean for all the player profs who's going to score th
player profs who's going to score th player profs who's going to score th those two extra points right and what
those two extra points right and what those two extra points right and what quarter is going to happen and is it
quarter is going to happen and is it quarter is going to happen and is it going to be a free throw or a two-point
going to be a free throw or a two-point going to be a free throw or a two-point shot so while the sports books excel at
shot so while the sports books excel at shot so while the sports books excel at setting the prices for many of the
setting the prices for many of the setting the prices for many of the traditional bets there's all these new
traditional bets there's all these new traditional bets there's all these new betting markets that are coming out that
betting markets that are coming out that betting markets that are coming out that are not priced efficiently so the sports
are not priced efficiently so the sports are not priced efficiently so the sports we know the sports operators are
we know the sports operators are we know the sports operators are struggling with this John we see an
struggling with this John we see an struggling with this John we see an opportunity to do one of two things or
opportunity to do one of two things or opportunity to do one of two things or both is we Justin's an expert at at
both is we Justin's an expert at at both is we Justin's an expert at at predicting these micro markets so we
predicting these micro markets so we predicting these micro markets so we could be giving them our intelligence
could be giving them our intelligence could be giving them our intelligence through an API and helping them price
through an API and helping them price through an API and helping them price these less standard props more
these less standard props more these less standard props more efficiently or we can go directly to the
efficiently or we can go directly to the efficiently or we can go directly to the consumers and help them exploit this and
consumers and help them exploit this and consumers and help them exploit this and make money so it's a really flexible
make money so it's a really flexible make money so it's a really flexible business model where we do a lot of
business model where we do a lot of business model where we do a lot of things yeah originally why we originally
things yeah originally why we originally things yeah originally why we originally said oh let's do a company not just you
said oh let's do a company not just you said oh let's do a company not just you know run up a hedge fund is because we know run up a hedge fund is because we know run up a hedge fund is because we know the get banned to well so that was
know the get banned to well so that was know the get banned to well so that was always the reason to democratize sell to
always the reason to democratize sell to always the reason to democratize sell to Consumers because okay okay we can't
Consumers because okay okay we can't Consumers because okay okay we can't individually get super wealthy but we
individually get super wealthy but we individually get super wealthy but we can just spread it out to everyone and
can just spread it out to everyone and can just spread it out to everyone and each in his F can do better than what
each in his F can do better than what each in his F can do better than what they have been doing humans are humans
they have been doing humans are humans they have been doing humans are humans they're got they got list the model some
they're got they got list the model some they're got they got list the model some they're got to take their own V out take they're got to take their own V out take they're got to take their own V out take their one shots and this this allows
their one shots and this this allows their one shots and this this allows them to do that they can basically have them to do that they can basically have them to do that they can basically have this sort of balance and if they were
this sort of balance and if they were this sort of balance and if they were okay but I have these de on the side okay but I have these de on the side okay but I have these de on the side would I know I'll make a slight profit
would I know I'll make a slight profit would I know I'll make a slight profit and I can use that way to take the long and I can use that way to take the long and I can use that way to take the long shots that make me happy have about that
shots that make me happy have about that shots that make me happy have about that that's a sort of a good strategy to not that's a sort of a good strategy to not that's a sort of a good strategy to not get banned inste cost of taking s Ral
get banned inste cost of taking s Ral get banned inste cost of taking s Ral tickets and then every now and then one
tickets and then every now and then one tickets and then every now and then one will hit and you're feel pretty good
will hit and you're feel pretty good will hit and you're feel pretty good that yeah the idea if you spray out to a
that yeah the idea if you spray out to a that yeah the idea if you spray out to a lot of people that any the things
lot of people that any the things lot of people that any the things constantly updating right the lines move
constantly updating right the lines move constantly updating right the lines move that the portfolio comes out again in
that the portfolio comes out again in that the portfolio comes out again in six vents now it's adjusted to those
six vents now it's adjusted to those six vents now it's adjusted to those lines and there's new bets now there's
lines and there's new bets now there's lines and there's new bets now there's new bets that that appears things new bets that that appears things new bets that that appears things constantly juring new bets and the odds
constantly juring new bets and the odds constantly juring new bets and the odds move it's projections moves you the the
move it's projections moves you the the move it's projections moves you the the exchanges are coming out which are exchanges are coming out which are exchanges are coming out which are peer-to-peer exchanges and those don't B
peer-to-peer exchanges and those don't B peer-to-peer exchanges and those don't B people like that's what I've been doing
people like that's what I've been doing people like that's what I've been doing now since most of the books won't take
now since most of the books won't take now since most of the books won't take much more action the all the exchanges
much more action the all the exchanges much more action the all the exchanges there there's some decent liquidity there there's some decent liquidity there there's some decent liquidity there okay I'm gonna pivot a bit because
there okay I'm gonna pivot a bit because there okay I'm gonna pivot a bit because I'm just thinking out loud if you've got
I'm just thinking out loud if you've got I'm just thinking out loud if you've got this amazing Tech stack that you've this amazing Tech stack that you've this amazing Tech stack that you've built and you come from the finance built and you come from the finance built and you come from the finance space why couldn't you copy similar
space why couldn't you copy similar space why couldn't you copy similar models and go right back in the finance
models and go right back in the finance models and go right back in the finance space knowing which which stocks to buy
space knowing which which stocks to buy space knowing which which stocks to buy which ones to trade that bu industry of
which ones to trade that bu industry of which ones to trade that bu industry of trading stocks and currencies is just
trading stocks and currencies is just trading stocks and currencies is just doesn't it sound like there could be doesn't it sound like there could be doesn't it sound like there could be bigger potential in printing
bigger potential in printing bigger potential in printing money Al also these crowd sourcing
money Al also these crowd sourcing money Al also these crowd sourcing analyst uh projections in the in
analyst uh projections in the in analyst uh projections in the in equities markets being done for the last
equities markets being done for the last equities markets being done for the last 60 years it's a lot of this has played
60 years it's a lot of this has played 60 years it's a lot of this has played out somewhat in the financial markets I
out somewhat in the financial markets I out somewhat in the financial markets I think I think with the large langy might
think I think with the large langy might think I think with the large langy might that's have the opportunity for to to go
that's have the opportunity for to to go that's have the opportunity for to to go back to to take this to the finance
back to to take this to the finance back to to take this to the finance markets is to the labors leverage large
markets is to the labors leverage large markets is to the labors leverage large language B get the more some more not
language B get the more some more not language B get the more some more not traditional data and then I think with
traditional data and then I think with traditional data and then I think with that that that in your SF quer I you can go to the
in your SF quer I you can go to the in your SF quer I you can go to the financial Market use so the idea of we
financial Market use so the idea of we financial Market use so the idea of we were taking these s available sources
were taking these s available sources were taking these s available sources and sort of the best analogy in the and sort of the best analogy in the and sort of the best analogy in the finan world would be the the Sal side
finan world would be the the Sal side finan world would be the the Sal side analysts which give ratings buy wh sale
analysts which give ratings buy wh sale analysts which give ratings buy wh sale or tests for earnings whatnot and people
or tests for earnings whatnot and people or tests for earnings whatnot and people have been researching how to combine have been researching how to combine have been researching how to combine those signals forever it's there's
those signals forever it's there's those signals forever it's there's there's a hundreds of thousands very
there's a hundreds of thousands very there's a hundreds of thousands very smart people doing that good I it's I've
smart people doing that good I it's I've smart people doing that good I it's I've never played that world my my Quant
never played that world my my Quant never played that world my my Quant models are always basis price and volume
models are always basis price and volume models are always basis price and volume but I know that I know people I do that
but I know that I know people I do that but I know that I know people I do that that they can make money doing that the that they can make money doing that the that they can make money doing that the structur is there but yeah I think the structur is there but yeah I think the structur is there but yeah I think the ability to take it to finance Market you
ability to take it to finance Market you ability to take it to finance Market you have to go a level deeper than a dozen
have to go a level deeper than a dozen have to go a level deeper than a dozen experts right you'd have to you have to
experts right you'd have to you have to experts right you'd have to you have to be Crown sourcing more I always tell
be Crown sourcing more I always tell be Crown sourcing more I always tell there's two ways to win the quad trading
there's two ways to win the quad trading there's two ways to win the quad trading space either you have a better model or
space either you have a better model or space either you have a better model or you have data that other people don't you have data that other people don't you have data that other people don't have and the latter is a much easier way
have and the latter is a much easier way have and the latter is a much easier way to do to do to do it okay what do you think are the B2B
it okay what do you think are the B2B it okay what do you think are the B2B applications of this because you applications of this because you applications of this because you mentioned like this is useful stuff to
mentioned like this is useful stuff to mentioned like this is useful stuff to sports books so they can better price
sports books so they can better price sports books so they can better price their odds I'd imagine this is what a
their odds I'd imagine this is what a their odds I'd imagine this is what a bookmaker we would want they'd want this
bookmaker we would want they'd want this bookmaker we would want they'd want this power to if they're not building these
power to if they're not building these power to if they're not building these analytics tools they have to acquire
analytics tools they have to acquire analytics tools they have to acquire them so what's the B2B potential of this
them so what's the B2B potential of this them so what's the B2B potential of this yeah yeah great questions data science
yeah yeah great questions data science yeah yeah great questions data science teams are not cheap right so a lot of
teams are not cheap right so a lot of teams are not cheap right so a lot of these companies that we we might meet at
these companies that we we might meet at these companies that we we might meet at a conference or we're networking with
a conference or we're networking with a conference or we're networking with they want Predictive Analytics because
they want Predictive Analytics because they want Predictive Analytics because they see how this is progressing how the
they see how this is progressing how the they see how this is progressing how the this is really what differentiates a lot
this is really what differentiates a lot this is really what differentiates a lot of companies in the space is their of companies in the space is their of companies in the space is their ability to make predictions but it's
ability to make predictions but it's ability to make predictions but it's expensive to to do in-house so we have
expensive to to do in-house so we have expensive to to do in-house so we have we've observed a lot of demand for
we've observed a lot of demand for we've observed a lot of demand for outsourcing that through a company like
outsourcing that through a company like outsourcing that through a company like us right and if you look at the split
us right and if you look at the split us right and if you look at the split John between the B to C world where
John between the B to C world where John between the B to C world where there's all these companies like us
there's all these companies like us there's all these companies like us going direct to Consumer trying to sell
going direct to Consumer trying to sell going direct to Consumer trying to sell our predictions right it's like they the
our predictions right it's like they the our predictions right it's like they the consumer is a gumball and we're all ants
consumer is a gumball and we're all ants consumer is a gumball and we're all ants and we're just crawling towards it all and we're just crawling towards it all and we're just crawling towards it all crawling over it trying to get a bite
crawling over it trying to get a bite crawling over it trying to get a bite with B2B there's a lot less competition
with B2B there's a lot less competition with B2B there's a lot less competition and of the competition there is we track
and of the competition there is we track and of the competition there is we track this stuff and we feel so confident
this stuff and we feel so confident this stuff and we feel so confident we're the most accurate prediction so if
we're the most accurate prediction so if we're the most accurate prediction so if you're a sports book you have an you're a sports book you have an you're a sports book you have an opportunity to actually get our forecast
opportunity to actually get our forecast opportunity to actually get our forecast directly transmitted to you through an
directly transmitted to you through an directly transmitted to you through an API and it basically solves the whole
API and it basically solves the whole API and it basically solves the whole problem for them and that would kill off
problem for them and that would kill off problem for them and that would kill off our B Toc business but it would probably
our B Toc business but it would probably our B Toc business but it would probably be more
be more be more profitable but we also are on the side
profitable but we also are on the side profitable but we also are on the side of the consumer and that we we want to
of the consumer and that we we want to of the consumer and that we we want to help people we want to make this
help people we want to make this help people we want to make this technology more accessible to the
technology more accessible to the technology more accessible to the average better the sports books already
average better the sports books already average better the sports books already are using machine learning and AI
are using machine learning and AI are using machine learning and AI techniques but the average Joe doesn't
techniques but the average Joe doesn't techniques but the average Joe doesn't right so we see an opportunity to really
right so we see an opportunity to really right so we see an opportunity to really flip the landscape and give the power
flip the landscape and give the power flip the landscape and give the power back to the consumers so that's what
back to the consumers so that's what back to the consumers so that's what we're going for right now um but we are
we're going for right now um but we are we're going for right now um but we are actively seeking out Partners to to
actively seeking out Partners to to actively seeking out Partners to to Really scale this thing to the next
Really scale this thing to the next Really scale this thing to the next level now would these be affiliate
level now would these be affiliate level now would these be affiliate Partners as well because it could be
Partners as well because it could be Partners as well because it could be anything right affiliate Partnerships it
anything right affiliate Partnerships it anything right affiliate Partnerships it goes without saying we all know what goes without saying we all know what goes without saying we all know what happened what a couple weeks or months
happened what a couple weeks or months happened what a couple weeks or months ago odd Jam acquired by gambling.com for
ago odd Jam acquired by gambling.com for ago odd Jam acquired by gambling.com for 160 million it's not too
160 million it's not too 160 million it's not too bad not bad yeah it's the beautiful
bad not bad yeah it's the beautiful bad not bad yeah it's the beautiful thing about our model John our business
thing about our model John our business thing about our model John our business model is we could actually benefit all
model is we could actually benefit all model is we could actually benefit all stakeholders right if you're a sports
stakeholders right if you're a sports stakeholders right if you're a sports book chances are getting picked off on a
book chances are getting picked off on a book chances are getting picked off on a bad line to not get they're not going to bad line to not get they're not going to bad line to not get they're not going to lose sleep over it right what they're
lose sleep over it right what they're lose sleep over it right what they're really trying to do is attract new
really trying to do is attract new really trying to do is attract new players new customers and retain those
players new customers and retain those players new customers and retain those players so with our site our website
players so with our site our website players so with our site our website actually is every six minutes like
actually is every six minutes like actually is every six minutes like Justin said is scanning and recommending
Justin said is scanning and recommending Justin said is scanning and recommending a a menu of bets saying go do this at
a a menu of bets saying go do this at a a menu of bets saying go do this at DraftKings go do this at MGM so we
DraftKings go do this at MGM so we DraftKings go do this at MGM so we actually are holding the keys to driving
actually are holding the keys to driving actually are holding the keys to driving traffic to these operators so if you're
traffic to these operators so if you're traffic to these operators so if you're a Sportsbook and you just want to
a Sportsbook and you just want to a Sportsbook and you just want to attract new players we can be a great
attract new players we can be a great attract new players we can be a great Affiliated partner um where we're giving
Affiliated partner um where we're giving Affiliated partner um where we're giving some sort of promotion to our customer
some sort of promotion to our customer some sort of promotion to our customer we're pointing them to some good bets
we're pointing them to some good bets we're pointing them to some good bets and we're delivering a new customer to
and we're delivering a new customer to and we're delivering a new customer to the operator so it's a win on all sides
the operator so it's a win on all sides the operator so it's a win on all sides okay yeah so that's a good example
okay yeah so that's a good example okay yeah so that's a good example there
there there um yeah and then as far as some of the I
um yeah and then as far as some of the I um yeah and then as far as some of the I mean we can partner with uh Affiliates
mean we can partner with uh Affiliates mean we can partner with uh Affiliates outside of the the Sportsbook business
outside of the the Sportsbook business outside of the the Sportsbook business as well um in terms of the company like
as well um in terms of the company like as well um in terms of the company like yours where we want to bring in new
yours where we want to bring in new yours where we want to bring in new players to us and we have a a social
players to us and we have a a social players to us and we have a a social media marketing campaign for example we
media marketing campaign for example we media marketing campaign for example we want to track all these influencers
want to track all these influencers want to track all these influencers helping us get our brand out there we
helping us get our brand out there we helping us get our brand out there we have opportunities to work with
have opportunities to work with have opportunities to work with Affiliates on that side as well in terms
Affiliates on that side as well in terms Affiliates on that side as well in terms of the tracking of the tracking of the tracking and Gathering intelligence about how
and Gathering intelligence about how and Gathering intelligence about how people are discovering us and whatnot
people are discovering us and whatnot people are discovering us and whatnot okay I talked about like this endgame
okay I talked about like this endgame okay I talked about like this endgame scenario where everyone's just playing
scenario where everyone's just playing scenario where everyone's just playing perfect strategy because they're just perfect strategy because they're just perfect strategy because they're just betting perfectly but do you think
betting perfectly but do you think betting perfectly but do you think there's always going to be a demand for
there's always going to be a demand for there's always going to be a demand for the player to be I want this information
the player to be I want this information the player to be I want this information but I'm never betting again against my but I'm never betting again against my but I'm never betting again against my team even though that's the right
team even though that's the right team even though that's the right positive EV play where do you see this
positive EV play where do you see this positive EV play where do you see this kind of going where I think communities
kind of going where I think communities kind of going where I think communities are going to be where a lot of the the
are going to be where a lot of the the are going to be where a lot of the the betting players will hang out like they
betting players will hang out like they betting players will hang out like they want to talk about their team whether want to talk about their team whether want to talk about their team whether it's their own literally group of
it's their own literally group of it's their own literally group of friends or it's in a community let's say
friends or it's in a community let's say friends or it's in a community let's say you you're an Eagles fan and you just
you you're an Eagles fan and you just you you're an Eagles fan and you just want to talk about that I think there's
want to talk about that I think there's want to talk about that I think there's a time in place where here's the perfect
a time in place where here's the perfect a time in place where here's the perfect bet at the right time but I don't think
bet at the right time but I don't think bet at the right time but I don't think everyone's going to be ready to do it
everyone's going to be ready to do it everyone's going to be ready to do it unless it was fully automated which
unless it was fully automated which unless it was fully automated which maybe is possible but I'm not sure that
maybe is possible but I'm not sure that maybe is possible but I'm not sure that would just take the fun out of the game would just take the fun out of the game would just take the fun out of the game if you're just running it on autopilot
if you're just running it on autopilot if you're just running it on autopilot just a auto yeah now it's a really
just a auto yeah now it's a really just a auto yeah now it's a really important topic because what I one of
important topic because what I one of important topic because what I one of the coolest parts of my day job is I get
the coolest parts of my day job is I get the coolest parts of my day job is I get to go out and talk to customers and do
to go out and talk to customers and do to go out and talk to customers and do the market research and when you ask
the market research and when you ask the market research and when you ask someone in your mind's eye what's a good
someone in your mind's eye what's a good someone in your mind's eye what's a good bet how would you define that I kid you
bet how would you define that I kid you bet how would you define that I kid you not everyone has a different answer
not everyone has a different answer not everyone has a different answer because a good bet means something
because a good bet means something because a good bet means something different you might be an fan you say
different you might be an fan you say different you might be an fan you say it's a good bet if it's on the Knicks
it's a good bet if it's on the Knicks it's a good bet if it's on the Knicks winning that's a great bet but Justin
winning that's a great bet but Justin winning that's a great bet but Justin would tell probably tell you a good V is
would tell probably tell you a good V is would tell probably tell you a good V is betting under 0.5 assists because no one
betting under 0.5 assists because no one betting under 0.5 assists because no one else is betting that so the price is
else is betting that so the price is else is betting that so the price is wrong so everyone has a different
wrong so everyone has a different wrong so everyone has a different opinion and that's where the generative
opinion and that's where the generative opinion and that's where the generative Ai and some of these modern Technologies
Ai and some of these modern Technologies Ai and some of these modern Technologies come into play where we can actually
come into play where we can actually come into play where we can actually capture the unique preferences of
capture the unique preferences of capture the unique preferences of individuals and deliver to
individuals and deliver to individuals and deliver to them what the optimal picks are within
them what the optimal picks are within them what the optimal picks are within their preferences or within their
their preferences or within their their preferences or within their constraints constraints constraints so to go back to your question every if
so to go back to your question every if so to go back to your question every if everyone is playing the optimal strategy
everyone is playing the optimal strategy everyone is playing the optimal strategy you're absolutely right it does not work
you're absolutely right it does not work you're absolutely right it does not work but what we found is the optimal
but what we found is the optimal but what we found is the optimal strategy actually varies by person and
strategy actually varies by person and strategy actually varies by person and we have an opportunity to serve that up
we have an opportunity to serve that up we have an opportunity to serve that up at an individual level in a way that
at an individual level in a way that at an individual level in a way that wouldn't necessarily conflict you see
wouldn't necessarily conflict you see wouldn't necessarily conflict you see this in finance markets too you like
this in finance markets too you like this in finance markets too you like different investors Traders have different investors Traders have different investors Traders have different utility functions right you
different utility functions right you different utility functions right you could Bas you have you have two people
could Bas you have you have two people could Bas you have you have two people on on different sides of the same trade
on on different sides of the same trade on on different sides of the same trade and both of them it was good trade for
and both of them it was good trade for and both of them it was good trade for what they're trying to accomplish like
what they're trying to accomplish like what they're trying to accomplish like it's there is variation what people what
it's there is variation what people what it's there is variation what people what people want with situation and people
people want with situation and people people want with situation and people always got to have their overlays their always got to have their overlays their always got to have their overlays their sort of discretionary got fuel overlays
sort of discretionary got fuel overlays sort of discretionary got fuel overlays that's great you can bring any more that's great you can bring any more that's great you can bring any more information to the table it's that's information to the table it's that's information to the table it's that's just not Hill okay maybe a stupid
just not Hill okay maybe a stupid just not Hill okay maybe a stupid question but couldn't you argue that
question but couldn't you argue that question but couldn't you argue that your app turn sports betting into a game
your app turn sports betting into a game your app turn sports betting into a game of
skill who said it was skill who said it was it I think it's it it can be a game of
it I think it's it it can be a game of it I think it's it it can be a game of skill just like poker but it goes with
skill just like poker but it goes with skill just like poker but it goes with that saying there's the whole debate that saying there's the whole debate that saying there's the whole debate about what's gambling and what's a game about what's gambling and what's a game about what's gambling and what's a game of skill I've always said poker is a a
of skill I've always said poker is a a of skill I've always said poker is a a skill game sports betting when you know
skill game sports betting when you know skill game sports betting when you know what you're doing it's a skill game and
what you're doing it's a skill game and what you're doing it's a skill game and I'm pretty sure like the stock market
I'm pretty sure like the stock market I'm pretty sure like the stock market I'd call that another skill game
I'd call that another skill game I'd call that another skill game opportunity where if anything I'd
opportunity where if anything I'd opportunity where if anything I'd actually call the stock market a bigger
actually call the stock market a bigger actually call the stock market a bigger opportunity for Absol gambling yeah it
opportunity for Absol gambling yeah it opportunity for Absol gambling yeah it given that's much harder to find signals
given that's much harder to find signals given that's much harder to find signals because so many people are trying to because so many people are trying to because so many people are trying to find the signals like it's much closer find the signals like it's much closer find the signals like it's much closer to brain than things which have signal
to brain than things which have signal to brain than things which have signal which are easy or FL
which are easy or FL which are easy or FL so yeah and what I'd say John is
so yeah and what I'd say John is so yeah and what I'd say John is this when I acted when I came on like I
this when I acted when I came on like I this when I acted when I came on like I quit Bank of America and hit the ground
quit Bank of America and hit the ground quit Bank of America and hit the ground running and was making all this money
running and was making all this money running and was making all this money right the truth is when I quit for about
right the truth is when I quit for about right the truth is when I quit for about one to two years I was trying to
one to two years I was trying to one to two years I was trying to actually bet profitably myself and I
actually bet profitably myself and I actually bet profitably myself and I don't have the data science modeling
don't have the data science modeling don't have the data science modeling Quant background as that Justin has
Quant background as that Justin has Quant background as that Justin has without that my result results were very
without that my result results were very without that my result results were very flattish where I'd have a great couple
flattish where I'd have a great couple flattish where I'd have a great couple months and then I'd have a poor couple months and then I'd have a poor couple months and then I'd have a poor couple months so there was in that sense it
months so there was in that sense it months so there was in that sense it almost was like a game of chance then
almost was like a game of chance then almost was like a game of chance then when I when I when I discovered the power of really anchoring
discovered the power of really anchoring discovered the power of really anchoring to these predictive models that are not
to these predictive models that are not to these predictive models that are not necessarily looking back but they're
necessarily looking back but they're necessarily looking back but they're predicting the predicting the predicting the future the stability and consistency of
future the stability and consistency of future the stability and consistency of my returns has done a complete 180 where
my returns has done a complete 180 where my returns has done a complete 180 where now it's much less volatility and more
now it's much less volatility and more now it's much less volatility and more consistency
consistency consistency and last thing I'll say is you saw it
and last thing I'll say is you saw it and last thing I'll say is you saw it yourself we started a Reddit a subreddit
yourself we started a Reddit a subreddit yourself we started a Reddit a subreddit for the crowds line and I started
for the crowds line and I started for the crowds line and I started putting out a pick of the day there and
putting out a pick of the day there and putting out a pick of the day there and I kid you not we went I think 25 and
I kid you not we went I think 25 and I kid you not we went I think 25 and three on the first 28 I did and the
three on the first 28 I did and the three on the first 28 I did and the average odds were like plus 110 or plus
average odds were like plus 110 or plus average odds were like plus 110 or plus 115 they were positive odds on average
115 they were positive odds on average 115 they were positive odds on average yeah so I literally asked Justin I said
yeah so I literally asked Justin I said yeah so I literally asked Justin I said what are the chances of just guessing
what are the chances of just guessing what are the chances of just guessing and hitting this many in a row at that
and hitting this many in a row at that and hitting this many in a row at that price price price right and it was like minuscule to do
right and it was like minuscule to do right and it was like minuscule to do that out of chance so we we feel we
that out of chance so we we feel we that out of chance so we we feel we actually have the metrics to prove that
actually have the metrics to prove that actually have the metrics to prove that it's not chance it really is
it's not chance it really is it's not chance it really is skill we're trying to be you know
skill we're trying to be you know skill we're trying to be you know extremely transparent you know on our
extremely transparent you know on our extremely transparent you know on our website you can see performance you know
website you can see performance you know website you can see performance you know we we have a a mailing list that allows
we we have a a mailing list that allows we we have a a mailing list that allows you to see the the bets uh you know we
you to see the the bets uh you know we you to see the the bets uh you know we we're open book you have to build trust
we're open book you have to build trust we're open book you have to build trust with people that's the only way they got with people that's the only way they got with people that's the only way they got usure model so you know we're we're all
usure model so you know we're we're all usure model so you know we're we're all forward just let people see if forward just let people see if forward just let people see if everything that's being done because we
everything that's being done because we everything that's being done because we stand by it it's working okay I've got
stand by it it's working okay I've got stand by it it's working okay I've got two more questions before we wrap up uh
two more questions before we wrap up uh two more questions before we wrap up uh one is the challenging question which I
one is the challenging question which I one is the challenging question which I didn't prepare you guys for it's about
didn't prepare you guys for it's about didn't prepare you guys for it's about affiliate marketing but I think you guys
affiliate marketing but I think you guys affiliate marketing but I think you guys are still well vered to do it I want to
are still well vered to do it I want to are still well vered to do it I want to dig back into the app itself what are
dig back into the app itself what are dig back into the app itself what are some of the applications of what this
some of the applications of what this some of the applications of what this can do so we talked about it's an
can do so we talked about it's an can do so we talked about it's an application that could be intelligence
application that could be intelligence application that could be intelligence for or a bi tool for operators it could
for or a bi tool for operators it could for or a bi tool for operators it could obviously plug in play into any obviously plug in play into any obviously plug in play into any affiliate site I think when you're
affiliate site I think when you're affiliate site I think when you're watching a game there's a possibility
watching a game there's a possibility watching a game there's a possibility for having a game player that actually
for having a game player that actually for having a game player that actually overlays the overlays the overlays the and I actually think there's some on the and I actually think there's some on the and I actually think there's some on the market and then it goes saying this
market and then it goes saying this market and then it goes saying this you've got data that could populate it
you've got data that could populate it you've got data that could populate it could autorite AI content it could go in
could autorite AI content it could go in could autorite AI content it could go in a it actually be like a sidebar widget
a it actually be like a sidebar widget a it actually be like a sidebar widget say hey if you're reading this content
say hey if you're reading this content say hey if you're reading this content or you're on this forum here's some live
or you're on this forum here's some live or you're on this forum here's some live not just live odds but here's live odds
not just live odds but here's live odds not just live odds but here's live odds with our pick and as the odds change the
with our pick and as the odds change the with our pick and as the odds change the the the pick can either stay or dissolve
the the pick can either stay or dissolve the the pick can either stay or dissolve what are some examples what what what
what are some examples what what what what are some examples what what what did I
did I did I miss yeah Rome wasn't built in a day but
miss yeah Rome wasn't built in a day but miss yeah Rome wasn't built in a day but but our our goal our vision is to
but our our goal our vision is to but our our goal our vision is to actually be the Kelly Blue Book for
actually be the Kelly Blue Book for actually be the Kelly Blue Book for sports betting in that we're not all
sports betting in that we're not all sports betting in that we're not all there's all these companies out there
there's all these companies out there there's all these companies out there claiming yep I have the best model come
claiming yep I have the best model come claiming yep I have the best model come to me don't go to anyone else because
to me don't go to anyone else because to me don't go to anyone else because I'm the best right and there's dozens of
I'm the best right and there's dozens of I'm the best right and there's dozens of companies saying the same thing and what
companies saying the same thing and what companies saying the same thing and what we're doing is basically looking around
we're doing is basically looking around we're doing is basically looking around the room and saying hold up there's a
the room and saying hold up there's a the room and saying hold up there's a lot of good models out there so we're
lot of good models out there so we're lot of good models out there so we're basically studying all all of these for
basically studying all all of these for basically studying all all of these for public forecasts out there and uh coming
public forecasts out there and uh coming public forecasts out there and uh coming up with a really sharp consensus of what
up with a really sharp consensus of what up with a really sharp consensus of what we feel the fair price should be and
we feel the fair price should be and we feel the fair price should be and it's I mentioned Kelly blue books that's
it's I mentioned Kelly blue books that's it's I mentioned Kelly blue books that's very similar to what they're doing very similar to what they're doing very similar to what they're doing they're crowdsourcing all of this
they're crowdsourcing all of this they're crowdsourcing all of this transaction data and from the country
transaction data and from the country transaction data and from the country and they're able to give you a really
and they're able to give you a really and they're able to give you a really precise granular estimate of what your
precise granular estimate of what your precise granular estimate of what your specific make and model is worth given
specific make and model is worth given specific make and model is worth given where you are in the country and what
where you are in the country and what where you are in the country and what county you're in and the mileage and
county you're in and the mileage and county you're in and the mileage and everything right so we they're the trust
everything right so we they're the trust everything right so we they're the trust most trusted source and that's our goal
most trusted source and that's our goal most trusted source and that's our goal you know when ESPN Monday night football
you know when ESPN Monday night football you know when ESPN Monday night football is showing their analytics on a
is showing their analytics on a is showing their analytics on a broadcast um or even Amazon's a great
broadcast um or even Amazon's a great broadcast um or even Amazon's a great example because they're doing this they
example because they're doing this they example because they're doing this they have an what they call an ALT cast where
have an what they call an ALT cast where have an what they call an ALT cast where their Thursday night game you can go and
their Thursday night game you can go and their Thursday night game you can go and watch and they actually overlay betting
watch and they actually overlay betting watch and they actually overlay betting insights so we see a massive opportunity
insights so we see a massive opportunity insights so we see a massive opportunity to be that goto source that is printed
to be that goto source that is printed to be that goto source that is printed everywhere as this is the fair odds that
everywhere as this is the fair odds that everywhere as this is the fair odds that something's going to happen and we see
something's going to happen and we see something's going to happen and we see opportunity in fantasy sports as well
opportunity in fantasy sports as well opportunity in fantasy sports as well NFL fantasy's really taken off but in
NFL fantasy's really taken off but in NFL fantasy's really taken off but in the NDA for example we know they're
the NDA for example we know they're the NDA for example we know they're frustrated actually that their fantasy
frustrated actually that their fantasy frustrated actually that their fantasy product hasn't taken off so we see an
product hasn't taken off so we see an product hasn't taken off so we see an opportunity to partner with some of the
opportunity to partner with some of the opportunity to partner with some of the leagues even and leverage our insights
leagues even and leverage our insights leagues even and leverage our insights to get people excited and feeling
to get people excited and feeling to get people excited and feeling confident enough to go and enter some of
confident enough to go and enter some of confident enough to go and enter some of these fantasy contests that they never
these fantasy contests that they never these fantasy contests that they never would have before
would have before would have before here we go with basketball and baseball
here we go with basketball and baseball here we go with basketball and baseball fantasy this is basically where the sort
fantasy this is basically where the sort fantasy this is basically where the sort of Automation and the really help out
of Automation and the really help out of Automation and the really help out because football what it's happen haveit
because football what it's happen haveit because football what it's happen haveit once a week you have all week to think once a week you have all week to think once a week you have all week to think about it you're roster you have time to
about it you're roster you have time to about it you're roster you have time to figure it out do it with basketball
figure it out do it with basketball figure it out do it with basketball especially baseball it's so much work to
especially baseball it's so much work to especially baseball it's so much work to do fans it's just a ton of work so if
do fans it's just a ton of work so if do fans it's just a ton of work so if you can just build the tools to help you can just build the tools to help you can just build the tools to help people get through that a lot faster
people get through that a lot faster people get through that a lot faster they can keep their own insights but
they can keep their own insights but they can keep their own insights but also bring in some new independent ones
also bring in some new independent ones also bring in some new independent ones I think that would help the product I think that would help the product I think that would help the product right because the big issue is it takes
right because the big issue is it takes right because the big issue is it takes too much time to do on a daily basis
too much time to do on a daily basis too much time to do on a daily basis tools like this could help people tools like this could help people tools like this could help people automate a chunk of it and so give them
automate a chunk of it and so give them automate a chunk of it and so give them room for their own sort of discretionary
room for their own sort of discretionary room for their own sort of discretionary when they have it but rely on the model
when they have it but rely on the model when they have it but rely on the model when they don't have the time to do all
when they don't have the time to do all when they don't have the time to do all games so we have the next doio
games so we have the next doio games so we have the next doio conference coming up in New York city so
conference coming up in New York city so conference coming up in New York city so what are the odds that the crowd sign
what are the odds that the crowd sign what are the odds that the crowd sign gets acquired this year don't answer
gets acquired this year don't answer gets acquired this year don't answer that we'll wait till after the
that we'll wait till after the that we'll wait till after the conference and we'll see how it goes so
conference and we'll see how it goes so conference and we'll see how it goes so last question the challenging curveball
last question the challenging curveball last question the challenging curveball I'm going to throw your way what do you
I'm going to throw your way what do you I'm going to throw your way what do you guys see as the future of affiliate guys see as the future of affiliate guys see as the future of affiliate marketing as it intersects with business
marketing as it intersects with business marketing as it intersects with business intelligence
yeah I try I'll be honest I'm not as yeah I try I'll be honest I'm not as ingrained in that space so I want to
ingrained in that space so I want to ingrained in that space so I want to give you a great answer but I also don't give you a great answer but I also don't give you a great answer but I also don't want to I don't want to talk out of I
want to I don't want to talk out of I want to I don't want to talk out of I can get I can give you the alley oop so
can get I can give you the alley oop so can get I can give you the alley oop so I I'll give you a bit of insights of I I'll give you a bit of insights of I I'll give you a bit of insights of what I've seen uh in the past year and a
what I've seen uh in the past year and a what I've seen uh in the past year and a half and this is why I actually believe
half and this is why I actually believe half and this is why I actually believe you guys have a massive opportunity in
you guys have a massive opportunity in you guys have a massive opportunity in affiliate marketing yeah Connor uh I
affiliate marketing yeah Connor uh I affiliate marketing yeah Connor uh I think Jus and we've chatted a bit uh
think Jus and we've chatted a bit uh think Jus and we've chatted a bit uh Connor and Anthony quite a bit products
Connor and Anthony quite a bit products Connor and Anthony quite a bit products are are are floating to the top in the
are are are floating to the top in the are are are floating to the top in the new world of Google Google's saying are
new world of Google Google's saying are new world of Google Google's saying are you real is a realness behind you not
you real is a realness behind you not you real is a realness behind you not just real people but a real product you
just real people but a real product you just real people but a real product you guys have a real product so what's
guys have a real product so what's guys have a real product so what's happening in the world of SEO is your
happening in the world of SEO is your happening in the world of SEO is your ability to generate a link coming to
ability to generate a link coming to ability to generate a link coming to back to your site is easier if you guys
back to your site is easier if you guys back to your site is easier if you guys actually start doing let's say the
actually start doing let's say the actually start doing let's say the Reddit community and it just keeps going
Reddit community and it just keeps going Reddit community and it just keeps going and you're stacking all these wins at
and you're stacking all these wins at and you're stacking all these wins at some point someone might write an some point someone might write an some point someone might write an article about you like you're only two
article about you like you're only two article about you like you're only two steps away from actually being written
steps away from actually being written steps away from actually being written up on ESPN for talking about what you
up on ESPN for talking about what you up on ESPN for talking about what you guys do so I think your ability to do
guys do so I think your ability to do guys do so I think your ability to do SEO the old way of SEO today or let's
SEO the old way of SEO today or let's SEO the old way of SEO today or let's say in the last couple years is like you
say in the last couple years is like you say in the last couple years is like you write content you build links and it
write content you build links and it write content you build links and it costs money in time now you've actually
costs money in time now you've actually costs money in time now you've actually got the power where you can almost like
got the power where you can almost like got the power where you can almost like just Kickstart that
just Kickstart that just Kickstart that fire yeah there's because there's so
fire yeah there's because there's so fire yeah there's because there's so much competition anything we can do to
much competition anything we can do to much competition anything we can do to stand out would help right I think the
stand out would help right I think the stand out would help right I think the challenge that we're all facing is this
challenge that we're all facing is this challenge that we're all facing is this barrier to trust where it takes a lot of
barrier to trust where it takes a lot of barrier to trust where it takes a lot of consistent
consistent consistent performance or consistent engagement to
performance or consistent engagement to performance or consistent engagement to actually earn that
actually earn that actually earn that trust and it's very easy to lose right I
trust and it's very easy to lose right I trust and it's very easy to lose right I think that it's this might not be the
think that it's this might not be the think that it's this might not be the answer you were looking for I I feel
answer you were looking for I I feel answer you were looking for I I feel like this is becoming a marketing arms
like this is becoming a marketing arms like this is becoming a marketing arms race where we have the best we are so
race where we have the best we are so race where we have the best we are so confident we have the best Predictive
confident we have the best Predictive confident we have the best Predictive Analytics but none of us are marketing
Analytics but none of us are marketing Analytics but none of us are marketing guys right so we feel that some other
guys right so we feel that some other guys right so we feel that some other companies are bubbling up to the top
companies are bubbling up to the top companies are bubbling up to the top because they have that SEO expertise or
because they have that SEO expertise or because they have that SEO expertise or whatnot so to bring it home I think
whatnot so to bring it home I think whatnot so to bring it home I think there is an opportunity to actually
there is an opportunity to actually there is an opportunity to actually partner with these Affiliates to help us
partner with these Affiliates to help us partner with these Affiliates to help us fill that Gap where we can get credit
fill that Gap where we can get credit fill that Gap where we can get credit for the great work we're doing in a way
for the great work we're doing in a way for the great work we're doing in a way that's consistent with some of our peers
that's consistent with some of our peers that's consistent with some of our peers who we feel are just cheating the system
who we feel are just cheating the system who we feel are just cheating the system yeah that that's actually a pretty good
yeah that that's actually a pretty good yeah that that's actually a pretty good answer because it's not everyone sees
answer because it's not everyone sees answer because it's not everyone sees that opportunity that you could actually
that opportunity that you could actually that opportunity that you could actually connect the dots with an affiliate so
connect the dots with an affiliate so connect the dots with an affiliate so it's like you can compete with them or
it's like you can compete with them or it's like you can compete with them or you can be a data supplier or or a
you can be a data supplier or or a you can be a data supplier or or a partner and I think that's actually
partner and I think that's actually partner and I think that's actually starting to become maybe not normal but
starting to become maybe not normal but starting to become maybe not normal but it's like a new Avenue of affiliate
it's like a new Avenue of affiliate it's like a new Avenue of affiliate marketing it's not what was done in the
marketing it's not what was done in the marketing it's not what was done in the past it's what are the new opportunities
past it's what are the new opportunities past it's what are the new opportunities moving forward and then maybe what I'll
moving forward and then maybe what I'll moving forward and then maybe what I'll do just to wrap things up is give you
do just to wrap things up is give you do just to wrap things up is give you guys what I think you guys could do to
guys what I think you guys could do to guys what I think you guys could do to amplify it so Connor you said something
amplify it so Connor you said something amplify it so Connor you said something that was really interesting which is
that was really interesting which is that was really interesting which is trust like how do people trust you so
trust like how do people trust you so trust like how do people trust you so when I try to look at my journey of not
when I try to look at my journey of not when I try to look at my journey of not only starting this podcast but being a
only starting this podcast but being a only starting this podcast but being a SAS company for affiliates it's like how
SAS company for affiliates it's like how SAS company for affiliates it's like how do I build trust now I didn't know what
do I build trust now I didn't know what do I build trust now I didn't know what I was doing but I started a podcast as a
I was doing but I started a podcast as a I was doing but I started a podcast as a means of building trust I needed to put
means of building trust I needed to put means of building trust I needed to put my face out there and make sure people
my face out there and make sure people my face out there and make sure people seen me not in the annoying way like hey
seen me not in the annoying way like hey seen me not in the annoying way like hey guys look at me but going what kind of
guys look at me but going what kind of guys look at me but going what kind of content can I write that's going to be
content can I write that's going to be content can I write that's going to be in front of them or one step ahead so I
in front of them or one step ahead so I in front of them or one step ahead so I think I mentioned this before I think a
think I mentioned this before I think a think I mentioned this before I think a podcast could really stand out where it
podcast could really stand out where it podcast could really stand out where it might be a bit slow like you've seen the
might be a bit slow like you've seen the might be a bit slow like you've seen the experience with uh the Reddit channel
experience with uh the Reddit channel experience with uh the Reddit channel it's like it's slow but you never know
it's like it's slow but you never know it's like it's slow but you never know you're just one post away from things
you're just one post away from things you're just one post away from things blowing up where like I'll give you an
blowing up where like I'll give you an blowing up where like I'll give you an example what if someone read uh posts or
example what if someone read uh posts or example what if someone read uh posts or copies your post in a in a big Reddit
copies your post in a in a big Reddit copies your post in a in a big Reddit Channel like subreddit for sports that
Channel like subreddit for sports that Channel like subreddit for sports that would be pretty crazy where you've
would be pretty crazy where you've would be pretty crazy where you've actually documented everything so I
actually documented everything so I actually documented everything so I think uh the things that you guys could think uh the things that you guys could think uh the things that you guys could do it's like I don't think you need to do it's like I don't think you need to do it's like I don't think you need to do a ton but I think a podcast could
do a ton but I think a podcast could do a ton but I think a podcast could actually be a powerful thing we're doing
actually be a powerful thing we're doing actually be a powerful thing we're doing one right now and I think if you can
one right now and I think if you can one right now and I think if you can just find a way the link building is an
just find a way the link building is an just find a way the link building is an easy thing to turn on just some small
easy thing to turn on just some small easy thing to turn on just some small wins in some content I think can go a
wins in some content I think can go a wins in some content I think can go a long way like we talked about few
long way like we talked about few long way like we talked about few competitors and this podcast we put that
competitors and this podcast we put that competitors and this podcast we put that into writing put that back on Reddit
into writing put that back on Reddit into writing put that back on Reddit it's there there's a small ranking small
it's there there's a small ranking small it's there there's a small ranking small wins so you you'll stack them over time
wins so you you'll stack them over time wins so you you'll stack them over time and it's if you've got that good of a
and it's if you've got that good of a and it's if you've got that good of a product then it's worth it's worth
product then it's worth it's worth product then it's worth it's worth challenging some of the the other ones
challenging some of the the other ones challenging some of the the other ones at the the marketing at the the marketing at the the marketing race yeah and I will say for a small
race yeah and I will say for a small race yeah and I will say for a small company like us we're so heads down it's
company like us we're so heads down it's company like us we're so heads down it's easy to have your blinders on you're not
easy to have your blinders on you're not easy to have your blinders on you're not thinking about some of these lwh hanging
thinking about some of these lwh hanging thinking about some of these lwh hanging fruit that could actually take us to the
fruit that could actually take us to the fruit that could actually take us to the next level I think folks like you not
next level I think folks like you not next level I think folks like you not only nudging us and saying guys you got
only nudging us and saying guys you got only nudging us and saying guys you got to do this but also educating us on why
to do this but also educating us on why to do this but also educating us on why we have to do it I think it's really
we have to do it I think it's really we have to do it I think it's really helpful so we have really appreciate
helpful so we have really appreciate helpful so we have really appreciate always the engagements with you and we
always the engagements with you and we always the engagements with you and we look forward to seeing where it could
look forward to seeing where it could look forward to seeing where it could grow and and you do have one superpower
grow and and you do have one superpower grow and and you do have one superpower in that which is you focus on one thing
in that which is you focus on one thing in that which is you focus on one thing and do it well so even though you could
and do it well so even though you could and do it well so even though you could say let's spend a bit more time on SEO
say let's spend a bit more time on SEO say let's spend a bit more time on SEO but imagine if you did that SEO would
but imagine if you did that SEO would but imagine if you did that SEO would have been growing but you wouldn't have
have been growing but you wouldn't have have been growing but you wouldn't have the product have today there's I don't
the product have today there's I don't the product have today there's I don't see a wrong Playbook here yeah like a
see a wrong Playbook here yeah like a see a wrong Playbook here yeah like a chicken or the egg kind of thing right I
chicken or the egg kind of thing right I chicken or the egg kind of thing right I think we're to the point out where we
think we're to the point out where we think we're to the point out where we basically it took a lot of work just to basically it took a lot of work just to basically it took a lot of work just to get all the models to the point where get all the models to the point where get all the models to the point where we're cable now we're well past that
we're cable now we're well past that we're cable now we're well past that point and now it's time to put more
point and now it's time to put more point and now it's time to put more effort on the other side because I'm
effort on the other side because I'm effort on the other side because I'm obsessive person I've just had my head
obsessive person I've just had my head obsessive person I've just had my head spe models and I could do that all day
spe models and I could do that all day spe models and I could do that all day and so I need to stick my hand out head
and so I need to stick my hand out head and so I need to stick my hand out head out of the sand sometimes and and do
out of the sand sometimes and and do out of the sand sometimes and and do more of these things to get get people more of these things to get get people more of these things to get get people attention Okay I'm gonna pass it back to
attention Okay I'm gonna pass it back to attention Okay I'm gonna pass it back to you guys to say thanks a lot for doing
you guys to say thanks a lot for doing you guys to say thanks a lot for doing this Justin and Connor I want to give it
this Justin and Connor I want to give it this Justin and Connor I want to give it the microphone back to you to say where the microphone back to you to say where the microphone back to you to say where can people get a hold of and it goes
can people get a hold of and it goes can people get a hold of and it goes with saying post some social tell me the
with saying post some social tell me the with saying post some social tell me the Social Links of where you're posting
Social Links of where you're posting Social Links of where you're posting these PS because if you just said you've
these PS because if you just said you've these PS because if you just said you've got what was it plus 100 odds 25 and
got what was it plus 100 odds 25 and got what was it plus 100 odds 25 and three or something like that what was it
three or something like that what was it three or something like that what was it yeah yeah that that was our D we got to
yeah yeah that that was our D we got to yeah yeah that that was our D we got to follow you so that's going in the show follow you so that's going in the show follow you so that's going in the show notes let let's hear it yeah thanks John
notes let let's hear it yeah thanks John notes let let's hear it yeah thanks John so first and foremost you can get our
so first and foremost you can get our so first and foremost you can get our models predictions yourself right on our
models predictions yourself right on our models predictions yourself right on our website www.thec.com
and that's where we have free content so and that's where we have free content so you can actually see the model's 10
you can actually see the model's 10 you can actually see the model's 10 favorite picks at any time completely
favorite picks at any time completely favorite picks at any time completely free across
free across free across Sports and if you want to see everything
Sports and if you want to see everything Sports and if you want to see everything you can literally search any prop you're
you can literally search any prop you're you can literally search any prop you're interested in and see what the model
interested in and see what the model interested in and see what the model thinks we have very competitive
thinks we have very competitive thinks we have very competitive subscription options so that's where you
subscription options so that's where you subscription options so that's where you can get everything yourself and then we
can get everything yourself and then we can get everything yourself and then we are posting featured content so a
are posting featured content so a are posting featured content so a featured pick of the day which is going
featured pick of the day which is going featured pick of the day which is going out on our Twitter or X social media
out on our Twitter or X social media out on our Twitter or X social media which isth crowds line
which isth crowds line which isth crowds line Ai and our Reddit our subreddit which is
Ai and our Reddit our subreddit which is Ai and our Reddit our subreddit which is also called the crowds line AI or sorry
also called the crowds line AI or sorry also called the crowds line AI or sorry it's the crowd I think that's just the it's the crowd I think that's just the it's the crowd I think that's just the crowds line got it Justin how about you
crowds line got it Justin how about you crowds line got it Justin how about you yes just my own personals so if you're
yes just my own personals so if you're yes just my own personals so if you're on if you're on any of the socials if we
on if you're on any of the socials if we on if you're on any of the socials if we can follow in as spy on what you are
can follow in as spy on what you are can follow in as spy on what you are posting about if you're giving any good
posting about if you're giving any good posting about if you're giving any good gossip or tips away from you know yeah
gossip or tips away from you know yeah gossip or tips away from you know yeah our content mainly is those official GS
our content mainly is those official GS our content mainly is those official GS that car mentioned but yeah I'm on that car mentioned but yeah I'm on that car mentioned but yeah I'm on Twitter my handle is Justin does
Twitter my handle is Justin does Twitter my handle is Justin does math nice all right gentlemen thanks a
math nice all right gentlemen thanks a math nice all right gentlemen thanks a lot looking forward to seeing you guys
lot looking forward to seeing you guys lot looking forward to seeing you guys for the first time in New York City at
for the first time in New York City at for the first time in New York City at next. thank
next. thank next. thank you yeah looking forward to it thanks
John thank you for tuning in to the John thank you for tuning in to the affiliate bi podcast I'd like to take
affiliate bi podcast I'd like to take affiliate bi podcast I'd like to take this time to ask for a small favor to
this time to ask for a small favor to this time to ask for a small favor to leave a Reading and Review wherever you
leave a Reading and Review wherever you leave a Reading and Review wherever you listen to your podcast that helps us
listen to your podcast that helps us listen to your podcast that helps us expand our reach to rank higher in
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