Why Most Affiliate Sites Fail, SEO tips with Mark Preston

think about your affiliate website as a think about your affiliate website as a real

real real business and the reason a lot of sites

business and the reason a lot of sites business and the reason a lot of sites have tanked from my research is the just

have tanked from my research is the just have tanked from my research is the just informational websites that's the fact

informational websites that's the fact informational websites that's the fact is the just informational websites and

is the just informational websites and is the just informational websites and the ones I've seen in the affiliate

the ones I've seen in the affiliate the ones I've seen in the affiliate world that's doing well and holding

world that's doing well and holding world that's doing well and holding their own are actually attached to a

their own are actually attached to a their own are actually attached to a real business a real brand

I'm John Wright and you're listening to I'm John Wright and you're listening to affiliate bi the business intelligence

affiliate bi the business intelligence affiliate bi the business intelligence and affiliate marketing podcast brought

and affiliate marketing podcast brought and affiliate marketing podcast brought to you by to you by to you by stab welcome to the Fate bi podcast

stab welcome to the Fate bi podcast stab welcome to the Fate bi podcast today we're chatting with Mark a Preston

today we're chatting with Mark a Preston today we're chatting with Mark a Preston who is the founder of customer growth

who is the founder of customer growth who is the founder of customer growth unlock and he's the host of the talk

unlock and he's the host of the talk unlock and he's the host of the talk about digital podcast on top of that

about digital podcast on top of that about digital podcast on top of that he's got an SE an extensive SEO

he's got an SE an extensive SEO he's got an SE an extensive SEO background he's written four books on

background he's written four books on background he's written four books on the topic of SEO as well as customer

the topic of SEO as well as customer the topic of SEO as well as customer growth Mark welcome to the show

growth Mark welcome to the show growth Mark welcome to the show thanks for having me it's great to be

thanks for having me it's great to be thanks for having me it's great to be here yeah I'll try not to ask too many

here yeah I'll try not to ask too many here yeah I'll try not to ask too many self-serving questions as a SAS company

self-serving questions as a SAS company self-serving questions as a SAS company but I believe your work in customer

but I believe your work in customer but I believe your work in customer growth as a coach is valuable for the

growth as a coach is valuable for the growth as a coach is valuable for the affiliate marketing world so I want to

affiliate marketing world so I want to affiliate marketing world so I want to start off by asking two kind of

start off by asking two kind of start off by asking two kind of challenging questions first part is what

challenging questions first part is what challenging questions first part is what would you say your work looks like in

would you say your work looks like in would you say your work looks like in applying this to affiliate managers and

applying this to affiliate managers and applying this to affiliate managers and on the affiliate program side of

on the affiliate program side of on the affiliate program side of business and then the second one and the

business and then the second one and the business and then the second one and the most important one is how would you say

most important one is how would you say most important one is how would you say this applies to the work that an

this applies to the work that an this applies to the work that an affiliate marketer has to do

affiliate marketer has to do affiliate marketer has to do themselves right

themselves right themselves right now I'm going to be honest here right

now I'm going to be honest here right now I'm going to be honest here right and I've run affiliate schemes in the

and I've run affiliate schemes in the and I've run affiliate schemes in the past myself so I understand the

past myself so I understand the past myself so I understand the challenges now customer growth and

challenges now customer growth and challenges now customer growth and affiliate affiliate affiliate marketing is connected because in effect

marketing is connected because in effect marketing is connected because in effect without the content on the

without the content on the without the content on the website making people want to click on

website making people want to click on website making people want to click on the link so you earn

the link so you earn the link so you earn money then it's pointless but what I'm

money then it's pointless but what I'm money then it's pointless but what I'm seeing is in the affiliate world it's

seeing is in the affiliate world it's seeing is in the affiliate world it's all about how can we write content to

all about how can we write content to all about how can we write content to get ranked get ranked get ranked organically and that's the wrong

organically and that's the wrong organically and that's the wrong approach really and obviously there's

approach really and obviously there's approach really and obviously there's been lots of changes in the affiliate

been lots of changes in the affiliate been lots of changes in the affiliate World recently and lots of websites of

World recently and lots of websites of World recently and lots of websites of Tanks but we need to focus on what's

Tanks but we need to focus on what's Tanks but we need to focus on what's really important for the person not a

really important for the person not a really important for the person not a user not a piece of data but the person

user not a piece of data but the person user not a piece of data but the person that's visiting your affiliate website

that's visiting your affiliate website that's visiting your affiliate website what's important to them it's not about

what's important to them it's not about what's important to them it's not about just he has a top 10 list the best so

just he has a top 10 list the best so just he has a top 10 list the best so and saws around whatever is and add your

and saws around whatever is and add your and saws around whatever is and add your affiliate links in what benefit does it

affiliate links in what benefit does it affiliate links in what benefit does it have to them and this is what we need to

have to them and this is what we need to have to them and this is what we need to get into in the affiliate world we need

get into in the affiliate world we need get into in the affiliate world we need to think about what's important for them

to think about what's important for them to think about what's important for them and why they should actually read that

and why they should actually read that and why they should actually read that page and click on the links rather than

page and click on the links rather than page and click on the links rather than just pumping out let's just say AI

just pumping out let's just say AI just pumping out let's just say AI content just to get ranked that's

content just to get ranked that's content just to get ranked that's basically probably tank

basically probably tank basically probably tank now and what's worse is that a lot of

now and what's worse is that a lot of now and what's worse is that a lot of this content probably isn't even AI

this content probably isn't even AI this content probably isn't even AI generated but I think what you just said

generated but I think what you just said generated but I think what you just said I'm going to summarize it is I think

I'm going to summarize it is I think I'm going to summarize it is I think there's a too much of a transactional

there's a too much of a transactional there's a too much of a transactional approach there's Affiliates that are

approach there's Affiliates that are approach there's Affiliates that are writing like you said okay we're to do writing like you said okay we're to do writing like you said okay we're to do this top 10 list and here's your top VPN

this top 10 list and here's your top VPN this top 10 list and here's your top VPN here's your top casinos here's your top

here's your top casinos here's your top here's your top casinos here's your top books and it's too transactional it's

books and it's too transactional it's books and it's too transactional it's like they're not even thinking about the like they're not even thinking about the like they're not even thinking about the user they're just going I'm here to make

user they're just going I'm here to make user they're just going I'm here to make money and I think there's two problems

money and I think there's two problems money and I think there's two problems on both sides of the fence affiliate

on both sides of the fence affiliate on both sides of the fence affiliate writing this generic content that's

writing this generic content that's writing this generic content that's trying to sell and then the affiliate

trying to sell and then the affiliate trying to sell and then the affiliate manager that says Hey I want I just want

manager that says Hey I want I just want manager that says Hey I want I just want more Affiliates and I want more sales

more Affiliates and I want more sales more Affiliates and I want more sales coming through and it's like they're coming through and it's like they're coming through and it's like they're missing the personal relationships

missing the personal relationships missing the personal relationships behind all of behind all of behind all of this yeah the thing is you have to think

this yeah the thing is you have to think this yeah the thing is you have to think about why should somebody go to your

about why should somebody go to your about why should somebody go to your website when you're probably trying to

website when you're probably trying to website when you're probably trying to sell the same thing as a thousand other

sell the same thing as a thousand other sell the same thing as a thousand other people and that's what you need to think

people and that's what you need to think people and that's what you need to think about in the whole customer growth

about in the whole customer growth about in the whole customer growth projection think about your affiliate

projection think about your affiliate projection think about your affiliate website as a real

website as a real website as a real business and the reason a lot of sites

business and the reason a lot of sites business and the reason a lot of sites have tanked from my research is they

have tanked from my research is they have tanked from my research is they just just just informational websites that's the fact

informational websites that's the fact informational websites that's the fact it's the just informational websites and

it's the just informational websites and it's the just informational websites and the ones I've seen in the affiliate

the ones I've seen in the affiliate the ones I've seen in the affiliate world that's doing well and holding

world that's doing well and holding world that's doing well and holding their on are actually attached to a real

their on are actually attached to a real their on are actually attached to a real business a real

business a real business a real brand yeah no that's good I want to

brand yeah no that's good I want to brand yeah no that's good I want to double click on that a bit further which

double click on that a bit further which double click on that a bit further which is I think when you're a real business a

is I think when you're a real business a is I think when you're a real business a real brand and I like to say also a real

real brand and I like to say also a real real brand and I like to say also a real product you're moving in that first part

product you're moving in that first part product you're moving in that first part data territory so I think the old way

data territory so I think the old way data territory so I think the old way was here's your top X list and then we

was here's your top X list and then we was here's your top X list and then we just want eyeballs and SEO traffic and

just want eyeballs and SEO traffic and just want eyeballs and SEO traffic and clicks and I think maybe we're moving

clicks and I think maybe we're moving clicks and I think maybe we're moving towards going wait a minute who is my

towards going wait a minute who is my towards going wait a minute who is my customer and if you're not even at

customer and if you're not even at customer and if you're not even at minimum capturing their email I think

minimum capturing their email I think minimum capturing their email I think you're missing out on the biggest part

you're missing out on the biggest part you're missing out on the biggest part which is well you know if Google's going

which is well you know if Google's going which is well you know if Google's going to take away your traffic you'd be it'd

to take away your traffic you'd be it'd to take away your traffic you'd be it'd be a crime to not have at least captured

be a crime to not have at least captured be a crime to not have at least captured their email but once you have their

their email but once you have their their email but once you have their email you can say how do you get better

email you can say how do you get better email you can say how do you get better at your content I think this is where a

at your content I think this is where a at your content I think this is where a lot of Affiliates they're in a total lot of Affiliates they're in a total lot of Affiliates they're in a total dead end and they're trapped they don't

dead end and they're trapped they don't dead end and they're trapped they don't really know where to

really know where to really know where to go yeah I mean again as an affiliate

go yeah I mean again as an affiliate go yeah I mean again as an affiliate marketer you are running a business now

marketer you are running a business now marketer you are running a business now I want to take the honest out of people

I want to take the honest out of people I want to take the honest out of people who think affiliate marketers are just

who think affiliate marketers are just who think affiliate marketers are just it's a sad land it's a real business

it's a sad land it's a real business it's a sad land it's a real business model that I run in the past but you

model that I run in the past but you model that I run in the past but you need to think about it as a real

need to think about it as a real need to think about it as a real business and you need to think about

business and you need to think about business and you need to think about every person that visits that page or

every person that visits that page or every person that visits that page or the pages on your websites is how can we

the pages on your websites is how can we the pages on your websites is how can we make the most of them how can we convert

make the most of them how can we convert make the most of them how can we convert them okay if they don't want these 10

them okay if they don't want these 10 them okay if they don't want these 10 things is what can we give them how can

things is what can we give them how can things is what can we give them how can we sign them up to something of value

we sign them up to something of value we sign them up to something of value relating to it and again coming back to

relating to it and again coming back to relating to it and again coming back to the customer growth map it all out map

the customer growth map it all out map the customer growth map it all out map out the flaw and the journey of that

out the flaw and the journey of that out the flaw and the journey of that person what is the specific reasons they

person what is the specific reasons they person what is the specific reasons they are looking at that page and reading

are looking at that page and reading are looking at that page and reading that page and focus on the reasons

that page and focus on the reasons that page and focus on the reasons behind

behind behind it it sounds almost like too simple but

it it sounds almost like too simple but it it sounds almost like too simple but if it it goes with it saying it's if

if it it goes with it saying it's if if it it goes with it saying it's if you're getting all this customers and

you're getting all this customers and you're getting all this customers and attention not just because you've got a

attention not just because you've got a attention not just because you've got a book and a podcast but you run you must

book and a podcast but you run you must book and a podcast but you run you must be running into business all the time be running into business all the time be running into business all the time that struggle with this basic concept

that struggle with this basic concept that struggle with this basic concept because when I listen to what you just

because when I listen to what you just because when I listen to what you just said which is like map it out it sounds

said which is like map it out it sounds said which is like map it out it sounds obvious but I'll be honest when I've

obvious but I'll be honest when I've obvious but I'll be honest when I've built affiliate sites in the past I've

built affiliate sites in the past I've built affiliate sites in the past I've not done this simple exercise but if you

not done this simple exercise but if you not done this simple exercise but if you take what you just said about map it out

take what you just said about map it out take what you just said about map it out and apply to some of these failed and apply to some of these failed and apply to some of these failed affiliate sites they're going to be I

affiliate sites they're going to be I affiliate sites they're going to be I think you actually gave them like a step

think you actually gave them like a step think you actually gave them like a step in the right direction to go what do you

in the right direction to go what do you in the right direction to go what do you expecting them to do you want them to expecting them to do you want them to expecting them to do you want them to just click on links how is that going to

just click on links how is that going to just click on links how is that going to add value what do you want them how do

add value what do you want them how do add value what do you want them how do you want them to get into the site and

you want them to get into the site and you want them to get into the site and how do you want to try to keep them

how do you want to try to keep them how do you want to try to keep them there not just say hey I want the fast

there not just say hey I want the fast there not just say hey I want the fast click exit make the sale and

click exit make the sale and click exit make the sale and run yeah

run yeah run yeah historically is a lot of Affiliates not

historically is a lot of Affiliates not historically is a lot of Affiliates not all of them but a lot of Affiliates it's

all of them but a lot of Affiliates it's all of them but a lot of Affiliates it's been okay we're focusing on this Niche

been okay we're focusing on this Niche been okay we're focusing on this Niche let's pump it into ARF sem rush or some

let's pump it into ARF sem rush or some let's pump it into ARF sem rush or some keyword tool let's okay let's pump a lot

keyword tool let's okay let's pump a lot keyword tool let's okay let's pump a lot of content out there relating to this

of content out there relating to this of content out there relating to this specific thing

specific thing specific thing but you need to take a step back and

but you need to take a step back and but you need to take a step back and think stop

think stop think stop writing tons and tons of content around

writing tons and tons of content around writing tons and tons of content around a certain topic which is obviously named

a certain topic which is obviously named a certain topic which is obviously named as topical as topical as topical Authority and think about how much

Authority and think about how much Authority and think about how much content do you have on your website

content do you have on your website content do you have on your website that's actually related to after

that's actually related to after that's actually related to after sales and that's another big issue I've

sales and that's another big issue I've sales and that's another big issue I've found in the affiliate world is a lot of

found in the affiliate world is a lot of found in the affiliate world is a lot of the content is what you're doing you

the content is what you're doing you the content is what you're doing you just servicing your competitors

just servicing your competitors just servicing your competitors customers and you think about what

customers and you think about what customers and you think about what content do I actually need in order to

content do I actually need in order to content do I actually need in order to generate that next step the sale and

generate that next step the sale and generate that next step the sale and think about what problems have they had

think about what problems have they had think about what problems have they had before they've come to that point and

before they've come to that point and before they've come to that point and focus on them because when somebody goes

focus on them because when somebody goes focus on them because when somebody goes to the to the to the website and they read it you want them

website and they read it you want them website and they read it you want them to think yes that's me that's what you

to think yes that's me that's what you to think yes that's me that's what you want you want not just connecting them

want you want not just connecting them want you want not just connecting them on an emotional level but you need to

on an emotional level but you need to on an emotional level but you need to think yes I'm reading yes that's me I

think yes I'm reading yes that's me I think yes I'm reading yes that's me I want is the word you don't want to force

want is the word you don't want to force want is the word you don't want to force people you want people to click on those

people you want people to click on those people you want people to click on those links and buy it because you've already

links and buy it because you've already links and buy it because you've already connected and showing them that yes you

connected and showing them that yes you connected and showing them that yes you understand understand understand them would you say that so here's the

them would you say that so here's the them would you say that so here's the old way like we're trying to put on the

old way like we're trying to put on the old way like we're trying to put on the hat of the affiliate manager and the hat of the affiliate manager and the hat of the affiliate manager and the affiliate program the old way is like

affiliate program the old way is like affiliate program the old way is like you get a as many Affiliates as possible

you get a as many Affiliates as possible you get a as many Affiliates as possible and you're trying to get as many sales

and you're trying to get as many sales and you're trying to get as many sales but do you think there's like a new

but do you think there's like a new but do you think there's like a new change that should take place where the

change that should take place where the change that should take place where the affiliate manager understands the work

affiliate manager understands the work affiliate manager understands the work that you do and says wait a minute this

that you do and says wait a minute this that you do and says wait a minute this affiliate is missing out on some amazing

affiliate is missing out on some amazing affiliate is missing out on some amazing content in this area and I can help them

content in this area and I can help them content in this area and I can help them so rather than the standard approaches

so rather than the standard approaches so rather than the standard approaches how do I become number one listing in

how do I become number one listing in how do I become number one listing in your homepage it's like a backwards

your homepage it's like a backwards your homepage it's like a backwards approach I think people are missing out

approach I think people are missing out approach I think people are missing out on this high value longtail maybe even

on this high value longtail maybe even on this high value longtail maybe even low volume keywords where it's wait can

low volume keywords where it's wait can low volume keywords where it's wait can we get a blog post that's a little

we get a blog post that's a little we get a blog post that's a little different that kind of you know fills

different that kind of you know fills different that kind of you know fills the Gap I just think that maybe

the Gap I just think that maybe the Gap I just think that maybe affiliate managers their job isn't to do

affiliate managers their job isn't to do affiliate managers their job isn't to do this on behalf of the affiliate but if this on behalf of the affiliate but if this on behalf of the affiliate but if you want to like level up and say how do

you want to like level up and say how do you want to like level up and say how do you get the Affiliates attention without

you get the Affiliates attention without you get the Affiliates attention without just ruining the conversation by going

just ruining the conversation by going just ruining the conversation by going hey we're all asking for that top

hey we're all asking for that top hey we're all asking for that top position on the homepage I think it's

position on the homepage I think it's position on the homepage I think it's wrong so I'm just thinking out loud

wrong so I'm just thinking out loud wrong so I'm just thinking out loud maybe there's a way that if affiliate

maybe there's a way that if affiliate maybe there's a way that if affiliate managers understood this customer managers understood this customer managers understood this customer Journey better they could actually pivot

Journey better they could actually pivot Journey better they could actually pivot and go where are the gaps on a specific

and go where are the gaps on a specific and go where are the gaps on a specific website yeah I mean

website yeah I mean website yeah I mean from the affiliate

from the affiliate from the affiliate managers is basically what they're doing

managers is basically what they're doing managers is basically what they're doing they're trying to get lots of

they're trying to get lots of they're trying to get lots of Affiliates that's already got an

Affiliates that's already got an Affiliates that's already got an audience to sell their products in when

audience to sell their products in when audience to sell their products in when you strip it right down that's what it

you strip it right down that's what it you strip it right down that's what it boils down to the problem is if there's

boils down to the problem is if there's boils down to the problem is if there's no guidance to Okay so we've already got

no guidance to Okay so we've already got no guidance to Okay so we've already got 50 Affiliates targeting that one product

50 Affiliates targeting that one product 50 Affiliates targeting that one product so chances are unless you've already got

so chances are unless you've already got so chances are unless you've already got a strong audience you're not going to

a strong audience you're not going to a strong audience you're not going to make a dent you know and we need to from

make a dent you know and we need to from make a dent you know and we need to from an affiliate manager they need to start

an affiliate manager they need to start an affiliate manager they need to start thinking more strategically and helping

thinking more strategically and helping thinking more strategically and helping their Affiliates and guiding them saying

their Affiliates and guiding them saying their Affiliates and guiding them saying these are the gaps in the market this is

these are the gaps in the market this is these are the gaps in the market this is the gap we're seeing that it hasn't been

the gap we're seeing that it hasn't been the gap we're seeing that it hasn't been touched yet because quite frankly if

touched yet because quite frankly if touched yet because quite frankly if you're an affiliate and you're selling a

you're an affiliate and you're selling a you're an affiliate and you're selling a certain range of products that a

certain range of products that a certain range of products that a thousand other Affiliates are selling

thousand other Affiliates are selling thousand other Affiliates are selling well well chances are just it's just not

well well chances are just it's just not well well chances are just it's just not going to going to going to happen and we need to think about that

happen and we need to think about that happen and we need to think about that reality and think about is it am I

reality and think about is it am I reality and think about is it am I actually going to make some profit from

actually going to make some profit from actually going to make some profit from this because

this because this because unfortunately some affiliate managers

unfortunately some affiliate managers unfortunately some affiliate managers They Don't Really Care some do not and

They Don't Really Care some do not and They Don't Really Care some do not and I've been in both the affiliate world

I've been in both the affiliate world I've been in both the affiliate world and the Drop Shipping world and it's the

and the Drop Shipping world and it's the and the Drop Shipping world and it's the same and it's bad but if you're getting

same and it's bad but if you're getting same and it's bad but if you're getting somebody to sign up as an affiliate you

somebody to sign up as an affiliate you somebody to sign up as an affiliate you want to give them the support and

want to give them the support and want to give them the support and backing to help them

generate yeah that's actually very true generate yeah that's actually very true I think that's the biggest thing what I

I think that's the biggest thing what I I think that's the biggest thing what I see Bing in affiliate marketing space

see Bing in affiliate marketing space see Bing in affiliate marketing space you don't have a lot of managers that

you don't have a lot of managers that you don't have a lot of managers that care they care more about just the

care they care more about just the care they care more about just the results rather than building a

results rather than building a results rather than building a relationship and their conversation

relationship and their conversation relationship and their conversation starts off that way you're like oh I'm

starts off that way you're like oh I'm starts off that way you're like oh I'm just another number to you great let's

just another number to you great let's just another number to you great let's let's pretend to do business and I'll

let's pretend to do business and I'll let's pretend to do business and I'll put you through my own funnel of I also

put you through my own funnel of I also put you through my own funnel of I also don't care when you don't don't care when you don't don't care when you don't care yeah I think in a way it's it's

care yeah I think in a way it's it's care yeah I think in a way it's it's influencer marketing an affiliate if you

influencer marketing an affiliate if you influencer marketing an affiliate if you think about it an affiliate is an

think about it an affiliate is an think about it an affiliate is an influencer some already have an audience

influencer some already have an audience influencer some already have an audience and exposure some do not and if you

and exposure some do not and if you and exposure some do not and if you think about it in that approach when

think about it in that approach when think about it in that approach when businesses work with an

businesses work with an businesses work with an affiliate the one goal is how can I get

affiliate the one goal is how can I get affiliate the one goal is how can I get more exposure for myself and my product

more exposure for myself and my product more exposure for myself and my product because in effect what they doing is

because in effect what they doing is because in effect what they doing is saying in the affiliate World I'd rather

saying in the affiliate World I'd rather saying in the affiliate World I'd rather give 20% or something away I wouldn't

give 20% or something away I wouldn't give 20% or something away I wouldn't actually have had in the first

actually have had in the first actually have had in the first place and they probably if they have to

place and they probably if they have to place and they probably if they have to do it themselves self they're probably

do it themselves self they're probably do it themselves self they're probably going to put a lot more marketing budget

going to put a lot more marketing budget going to put a lot more marketing budget behind that one sale and that's the

behind that one sale and that's the behind that one sale and that's the thing it's just but it's what gets me

thing it's just but it's what gets me thing it's just but it's what gets me it's there's no backing or support there

it's there's no backing or support there it's there's no backing or support there to support the Affiliates it's like they

to support the Affiliates it's like they to support the Affiliates it's like they all out there and they all just testing

all out there and they all just testing all out there and they all just testing things seeing what works and what

things seeing what works and what things seeing what works and what doesn't and

doesn't and doesn't and realistically I think there should be

realistically I think there should be realistically I think there should be more support Affiliates and to make them

more support Affiliates and to make them more support Affiliates and to make them think let's work with you on building a

think let's work with you on building a think let's work with you on building a real business a proper Business Without

real business a proper Business Without real business a proper Business Without just pumping website after website out

just pumping website after website out just pumping website after website out that's basically targeting a certain

that's basically targeting a certain that's basically targeting a certain Niche with no actual focus on

Niche with no actual focus on Niche with no actual focus on anything the good news is that you have

anything the good news is that you have anything the good news is that you have an infinite supply of potential

an infinite supply of potential an infinite supply of potential customers in the affiliate marketing

customers in the affiliate marketing customers in the affiliate marketing space on the manager side maybe one day

space on the manager side maybe one day space on the manager side maybe one day we'll get some changes happening there

we'll get some changes happening there we'll get some changes happening there and do some introductions

yes it's yeah I'm going to say yes it's yeah I'm going to say it's I think we just need to think

it's I think we just need to think it's I think we just need to think logically about things step out of whole

logically about things step out of whole logically about things step out of whole manipulation world because obviously

manipulation world because obviously manipulation world because obviously there's Ai overviews and lots of things

there's Ai overviews and lots of things there's Ai overviews and lots of things have changed and there are changes and

have changed and there are changes and have changed and there are changes and I've seen why sites of tank we just need

I've seen why sites of tank we just need I've seen why sites of tank we just need to step out of the manipulation and

to step out of the manipulation and to step out of the manipulation and think okay I I am running a real

think okay I I am running a real think okay I I am running a real business what is

important yeah and you mentioned before important yeah and you mentioned before about one example where it's you like

about one example where it's you like about one example where it's you like taking an let's say a site whether it's

taking an let's say a site whether it's taking an let's say a site whether it's a SAS an affiliate site and going what

a SAS an affiliate site and going what a SAS an affiliate site and going what is the customer Journey what is the map

is the customer Journey what is the map is the customer Journey what is the map what is the value so I want to ask as a

what is the value so I want to ask as a what is the value so I want to ask as a customer growth coach what's inside your

customer growth coach what's inside your customer growth coach what's inside your training what are some of the things you training what are some of the things you training what are some of the things you work on first of all is again with an

work on first of all is again with an work on first of all is again with an affiliate

is why have you chosen that certain is why have you chosen that certain product Niche or range products what

product Niche or range products what product Niche or range products what made you choose that if it's just that

made you choose that if it's just that made you choose that if it's just that that give the affiliate commission

that give the affiliate commission that give the affiliate commission that's not really a good

that's not really a good that's not really a good strategy right we need a reason and

strategy right we need a reason and strategy right we need a reason and realistically if it's something you are

realistically if it's something you are realistically if it's something you are invested in and you're excited about

invested in and you're excited about invested in and you're excited about then it's a lot better

then it's a lot better then it's a lot better now think about it is you are just one

now think about it is you are just one now think about it is you are just one of the businesses that sell that product

of the businesses that sell that product of the businesses that sell that product don't think about it as an affiliate now

don't think about it as an affiliate now don't think about it as an affiliate now as a business you need to understand all

as a business you need to understand all as a business you need to understand all the the the challenges and the reasons why somebody

challenges and the reasons why somebody challenges and the reasons why somebody would want to buy that product now when

would want to buy that product now when would want to buy that product now when you're mapping out the website you need

you're mapping out the website you need you're mapping out the website you need to give enough

to give enough to give enough context for somebody to want to buy that

context for somebody to want to buy that context for somebody to want to buy that product right because the journey is if

product right because the journey is if product right because the journey is if you are targeting people that doesn't

you are targeting people that doesn't you are targeting people that doesn't know they need that product

know they need that product know they need that product yet then those pages need to link to the

yet then those pages need to link to the yet then those pages need to link to the pages that focus on the people that do

pages that focus on the people that do pages that focus on the people that do know they need that product and that

know they need that product and that know they need that product and that again that's two different audiences

again that's two different audiences again that's two different audiences ideally you want to be targeting the

ideally you want to be targeting the ideally you want to be targeting the people that already know they need that

people that already know they need that people that already know they need that product in the first instance but then

product in the first instance but then product in the first instance but then you need to back it up by the people

you need to back it up by the people you need to back it up by the people that's not that's not that's not sure that they need that product then

sure that they need that product then sure that they need that product then from there you need a way for them to

from there you need a way for them to from there you need a way for them to give them trust well buy from me so you

give them trust well buy from me so you give them trust well buy from me so you need to look as though you're a real

need to look as though you're a real need to look as though you're a real business you need all the things on you

business you need all the things on you business you need all the things on you need some if it's just purely a basic

need some if it's just purely a basic need some if it's just purely a basic information site I personally I'd never

information site I personally I'd never information site I personally I'd never click on click on click on anything and again you need to think if

anything and again you need to think if anything and again you need to think if it's product

it's product it's product based you know personally I'd just go to

based you know personally I'd just go to based you know personally I'd just go to Amazon

Amazon Amazon directly why would I go to your website

directly why would I go to your website directly why would I go to your website so you need to have something there and

so you need to have something there and so you need to have something there and I think

I think I think that the world and digital is changing

that the world and digital is changing that the world and digital is changing dramatically dramatically dramatically Al and we just need a fresh perspective

Al and we just need a fresh perspective Al and we just need a fresh perspective on the whole customer Journey but

on the whole customer Journey but on the whole customer Journey but theoretically even though I'm a digital

theoretically even though I'm a digital theoretically even though I'm a digital person there's no better way of getting

person there's no better way of getting person there's no better way of getting a piece of paper and drawing little

a piece of paper and drawing little a piece of paper and drawing little boxes on how things link together and by

boxes on how things link together and by boxes on how things link together and by doing that you'll

doing that you'll doing that you'll actually spot

actually spot actually spot gaps because there might be an AB c d

gaps because there might be an AB c d gaps because there might be an AB c d process but when you've drawn it out oh

process but when you've drawn it out oh process but when you've drawn it out oh that's why I'm not getting any sales

that's why I'm not getting any sales that's why I'm not getting any sales because be is

because be is because be is missing so you need to think about what

missing so you need to think about what missing so you need to think about what do people need to know in order them to

do people need to know in order them to do people need to know in order them to go to the next stage along the customer

go to the next stage along the customer go to the next stage along the customer growth

growth growth Journey so we we've talked about what

Journey so we we've talked about what Journey so we we've talked about what they should be doing but I want to zero

they should be doing but I want to zero they should be doing but I want to zero in on your experience of when you work

in on your experience of when you work in on your experience of when you work through these Journeys what are some of through these Journeys what are some of through these Journeys what are some of the common mistakes that you're seeing

the common mistakes that you're seeing the common mistakes that you're seeing in any business of what they're doing

in any business of what they're doing in any business of what they're doing wrong is there like a top five list or

wrong is there like a top five list or wrong is there like a top five list or common patterns or the things that are

common patterns or the things that are common patterns or the things that are some of the worst sins you can

some of the worst sins you can some of the worst sins you can do it it's really I think a lot of

do it it's really I think a lot of do it it's really I think a lot of things is based on the information

things is based on the information things is based on the information that's already out there they just too

that's already out there they just too that's already out there they just too confused and everyone's telling them

confused and everyone's telling them confused and everyone's telling them this need to spend a lot of

this need to spend a lot of this need to spend a lot of money but in

money but in money but in effect you

don't what you need to you need to don't what you need to you need to really

really really understand you say understand your

understand you say understand your understand you say understand your customer know who your customer is that

customer know who your customer is that customer know who your customer is that that's we need to go deeper than that we

that's we need to go deeper than that we that's we need to go deeper than that we need to understand why and what these

need to understand why and what these need to understand why and what these products and you need to go not just

products and you need to go not just products and you need to go not just like this is a red dress and it's very

like this is a red dress and it's very like this is a red dress and it's very pretty and blah blah blah these are all

pretty and blah blah blah these are all pretty and blah blah blah these are all the dimensions let's just what is the

the dimensions let's just what is the the dimensions let's just what is the reasons why the

reasons why the reasons why the people want to buy these products and is

people want to buy these products and is people want to buy these products and is it just products you're selling or on

it just products you're selling or on it just products you're selling or on the pages can you actually Implement

the pages can you actually Implement the pages can you actually Implement something an

something an something an alternative that's maybe a free thing

alternative that's maybe a free thing alternative that's maybe a free thing like you said to sign up to the

like you said to sign up to the like you said to sign up to the newsletter or whatever there needs to be

newsletter or whatever there needs to be newsletter or whatever there needs to be something there but the most common

something there but the most common something there but the most common mistakes I find

mistakes I find mistakes I find is people talk abouts too

is people talk abouts too is people talk abouts too much right they don't focus on the

much right they don't focus on the much right they don't focus on the person and again it people the person

person and again it people the person person and again it people the person behind who's reading that there's a lot

behind who's reading that there's a lot behind who's reading that there's a lot of this I'm fantastic I'm they sign that

of this I'm fantastic I'm they sign that of this I'm fantastic I'm they sign that but nobody cares people are going to

but nobody cares people are going to but nobody cares people are going to that page to

that page to that page to for a solution to what their problem is

for a solution to what their problem is for a solution to what their problem is and that's what we need to focus on

and that's what we need to focus on and that's what we need to focus on theirs and we need to write content in

theirs and we need to write content in theirs and we need to write content in you and your rather than me and I and

you and your rather than me and I and you and your rather than me and I and that's them are the main mistakes it's

that's them are the main mistakes it's that's them are the main mistakes it's not anything atable moment it's just

not anything atable moment it's just not anything atable moment it's just common sense that I've found Time After

common sense that I've found Time After common sense that I've found Time After Time and people are trying to

Time and people are trying to Time and people are trying to just write stuff for the sake of writing

just write stuff for the sake of writing just write stuff for the sake of writing it and pumping out 2,000 word pages when

it and pumping out 2,000 word pages when it and pumping out 2,000 word pages when it could actually be said in 300

it could actually be said in 300 it could actually be said in 300 words and would you say that if there's

words and would you say that if there's words and would you say that if there's only the time when you are going to talk

only the time when you are going to talk only the time when you are going to talk about yourself is that more suited for

about yourself is that more suited for about yourself is that more suited for kind of what's our story like I think

kind of what's our story like I think kind of what's our story like I think affiliate sites and I know in SAS

affiliate sites and I know in SAS affiliate sites and I know in SAS companies I hear story is important and

companies I hear story is important and companies I hear story is important and the second we started sharing our story

the second we started sharing our story the second we started sharing our story about why we decided to go down this

about why we decided to go down this about why we decided to go down this journey to build our SAS the answer was

journey to build our SAS the answer was journey to build our SAS the answer was we're doing this for other Affiliates we're doing this for other Affiliates we're doing this for other Affiliates and that was actually part of the story

and that was actually part of the story and that was actually part of the story would you say that's the only case where

would you say that's the only case where would you say that's the only case where people should actually be like look if

people should actually be like look if people should actually be like look if you want to talk about me the me goes in

you want to talk about me the me goes in you want to talk about me the me goes in into our story which obviously hopefully

into our story which obviously hopefully into our story which obviously hopefully should be focused on the customer and

should be focused on the customer and should be focused on the customer and then the rest of it needs to be like I

then the rest of it needs to be like I then the rest of it needs to be like I think the stuff you're talking about think the stuff you're talking about think the stuff you're talking about like the ICP like your ideal customer

like the ICP like your ideal customer like the ICP like your ideal customer profile this is common and SAS but no

profile this is common and SAS but no profile this is common and SAS but no one talks about this in affiliate one talks about this in affiliate one talks about this in affiliate marketing I think the the exercises you

marketing I think the the exercises you marketing I think the the exercises you have in SAS should be copied left right

have in SAS should be copied left right have in SAS should be copied left right over to affiliate marketing exactly the

over to affiliate marketing exactly the over to affiliate marketing exactly the problem is a lot of Affiliates they just

problem is a lot of Affiliates they just problem is a lot of Affiliates they just see it as

see it as see it as keywords how can we get ranked or how

keywords how can we get ranked or how keywords how can we get ranked or how can we drive people to these products

can we drive people to these products can we drive people to these products relating to these keywords and they do

relating to these keywords and they do relating to these keywords and they do they need to step back and they need to

they need to step back and they need to they need to step back and they need to really think about the people that's

really think about the people that's really think about the people that's buying it because if you can connect

buying it because if you can connect buying it because if you can connect with those with those with those people then you've got a lot better

people then you've got a lot better people then you've got a lot better chance you know and it's not just about

chance you know and it's not just about chance you know and it's not just about pumping a page of content out and buying

pumping a page of content out and buying pumping a page of content out and buying a load of links to that page that's that

a load of links to that page that's that a load of links to that page that's that was was was your real business and you was a local

your real business and you was a local your real business and you was a local Builder sir would you actually do

Builder sir would you actually do Builder sir would you actually do that what would it that's what I'm

that what would it that's what I'm that what would it that's what I'm trying to get at is in the affiliate

trying to get at is in the affiliate trying to get at is in the affiliate world if that was a real

world if that was a real world if that was a real business not that your business is not

business not that your business is not business not that your business is not real what I'm saying is a traditional

real what I'm saying is a traditional real what I'm saying is a traditional business then would you want a website

business then would you want a website business then would you want a website like that you put in

together yeah so true I want to talk together yeah so true I want to talk about things that like I'm experiencing

about things that like I'm experiencing about things that like I'm experiencing in my s space and I'm like you know what

in my s space and I'm like you know what in my s space and I'm like you know what I don't think this happens in affiliate I don't think this happens in affiliate I don't think this happens in affiliate marketing things like customer feedback

marketing things like customer feedback marketing things like customer feedback and surveys like on all these affiliate

and surveys like on all these affiliate and surveys like on all these affiliate sites when I actually have an

sites when I actually have an sites when I actually have an opportunity to sign up to the newsletter

opportunity to sign up to the newsletter opportunity to sign up to the newsletter or even if they have a login because the

or even if they have a login because the or even if they have a login because the product base I honestly cannot remember

product base I honestly cannot remember product base I honestly cannot remember the last time someone said hey we're

the last time someone said hey we're the last time someone said hey we're looking for your feedback here's a looking for your feedback here's a looking for your feedback here's a survey we want to understand you a bit

survey we want to understand you a bit survey we want to understand you a bit better in SAS this isn't common but it's

better in SAS this isn't common but it's better in SAS this isn't common but it's at least done a little bit more because

at least done a little bit more because at least done a little bit more because I think with SAS it's a little less

I think with SAS it's a little less I think with SAS it's a little less forgiving where there's companies that

forgiving where there's companies that forgiving where there's companies that actually build these types of tools so

actually build these types of tools so actually build these types of tools so it's top of mine what do you think about

it's top of mine what do you think about it's top of mine what do you think about these basic concepts again it's just

these basic concepts again it's just these basic concepts again it's just common sense because if you don't know

common sense because if you don't know common sense because if you don't know what's wrong how can you tweak it and

what's wrong how can you tweak it and what's wrong how can you tweak it and make it make it make it better and again just

better and again just better and again just asking your own audience that you

asking your own audience that you asking your own audience that you already have not just how did you find

already have not just how did you find already have not just how did you find this page go into detail say oh how can

this page go into detail say oh how can this page go into detail say oh how can we know we're not perfect how can we

we know we're not perfect how can we we know we're not perfect how can we provide a better service for you and I

provide a better service for you and I provide a better service for you and I think that it can be anonymous you don't

think that it can be anonymous you don't think that it can be anonymous you don't have to but the information there will

have to but the information there will have to but the information there will help you

help you help you structure the S better it will help you

structure the S better it will help you structure the S better it will help you because nobody in this world is 100%

because nobody in this world is 100% because nobody in this world is 100% perfect and people will want different

perfect and people will want different perfect and people will want different things but if you don't

things but if you don't things but if you don't understand why people are maybe leaving

understand why people are maybe leaving understand why people are maybe leaving the page without

the page without the page without clicking then how are you supposed to

clicking then how are you supposed to clicking then how are you supposed to fix it and I think it's such a such an

fix it and I think it's such a such an fix it and I think it's such a such an underrated

underrated underrated thing is I love to

thing is I love to thing is I love to receive not pure negative feedback but

receive not pure negative feedback but receive not pure negative feedback but comments on yes okay how can we make

comments on yes okay how can we make comments on yes okay how can we make your experience

your experience your experience better I'm not saying that you know

better I'm not saying that you know better I'm not saying that you know what's wrong with everything it's just

what's wrong with everything it's just what's wrong with everything it's just the wording you use how can we make your

the wording you use how can we make your the wording you use how can we make your experience

experience experience better and would you say this kind of

better and would you say this kind of better and would you say this kind of transends transitions more into product

transends transitions more into product transends transitions more into product design user experience design with a mix

design user experience design with a mix design user experience design with a mix of conversion rate optimization it's

of conversion rate optimization it's of conversion rate optimization it's everyone's focused on content but I

everyone's focused on content but I everyone's focused on content but I think sometimes design is something that

think sometimes design is something that think sometimes design is something that gets done no more than once a year and

gets done no more than once a year and gets done no more than once a year and in some cases every five years for

in some cases every five years for in some cases every five years for certain sites yeah well I started in

certain sites yeah well I started in certain sites yeah well I started in this industry in 2001 and for the first

this industry in 2001 and for the first this industry in 2001 and for the first five years I must have built around 120

five years I must have built around 120 five years I must have built around 120 websites in different Industries and and

websites in different Industries and and websites in different Industries and and I

I I basically sold the leads to small

basically sold the leads to small basically sold the leads to small businesses in those Industries in those

businesses in those Industries in those businesses in those Industries in those areas so the focus was on conversions

areas so the focus was on conversions areas so the focus was on conversions now if you if somebody goes to a website

now if you if somebody goes to a website now if you if somebody goes to a website that doesn't look

that doesn't look that doesn't look real right design is something you know

real right design is something you know real right design is something you know that different people have different

that different people have different that different people have different opinions on but realistically your

opinions on but realistically your opinions on but realistically your website needs to look as though you are

website needs to look as though you are website needs to look as though you are real not just using a standard WordPress

real not just using a standard WordPress real not just using a standard WordPress template that's just you can see and

template that's just you can see and template that's just you can see and tell your website needs to look real and

tell your website needs to look real and tell your website needs to look real and from a design perspective it's not over

from a design perspective it's not over from a design perspective it's not over complicating things but you need to add

complicating things but you need to add complicating things but you need to add elements to the design in order to help

elements to the design in order to help elements to the design in order to help people convert

people convert people convert better I'm not saying it's a matter of

better I'm not saying it's a matter of better I'm not saying it's a matter of turning a button from red to green or

turning a button from red to green or turning a button from red to green or something like that it's the aspects

something like that it's the aspects something like that it's the aspects it's the maybe adding a photo of

it's the maybe adding a photo of it's the maybe adding a photo of somebody that's bought it or a c a

somebody that's bought it or a c a somebody that's bought it or a c a story of somebody that's bought this

story of somebody that's bought this story of somebody that's bought this product not a review as such but a story

product not a review as such but a story product not a review as such but a story and said oh I've bought this product and

and said oh I've bought this product and and said oh I've bought this product and bl this is it and again that's where

bl this is it and again that's where bl this is it and again that's where interacting with the audience comes in

interacting with the audience comes in interacting with the audience comes in because it's stuff like the will

because it's stuff like the will because it's stuff like the will actually make your affiliate Pages stand

actually make your affiliate Pages stand actually make your affiliate Pages stand out and be different and think and

out and be different and think and out and be different and think and connect with people

connect with people connect with people or this story that's me that is me

or this story that's me that is me or this story that's me that is me that's the reason

that's the reason that's the reason why you know so it it's about thinking

why you know so it it's about thinking why you know so it it's about thinking differently and looking at things

differently and looking at things differently and looking at things differently agreed now where do you see

differently agreed now where do you see differently agreed now where do you see the future of customer success customer

the future of customer success customer the future of customer success customer support for any company that's trying to

support for any company that's trying to support for any company that's trying to grow their user base is this a hybrid

grow their user base is this a hybrid grow their user base is this a hybrid answer of AI chat BS that take our

answer of AI chat BS that take our answer of AI chat BS that take our knowledge and experience of answering

knowledge and experience of answering knowledge and experience of answering questions and just being better at it or

questions and just being better at it or questions and just being better at it or would you say there's probably a bit would you say there's probably a bit would you say there's probably a bit more to it and it shouldn't be only just

more to it and it shouldn't be only just more to it and it shouldn't be only just AI we rely

AI we rely AI we rely on well AI is actually a fantastic tool

on well AI is actually a fantastic tool on well AI is actually a fantastic tool for for for support based on what you already know

support based on what you already know support based on what you already know but is there's lots and lots of

but is there's lots and lots of but is there's lots and lots of challenges and things that are probably

challenges and things that are probably challenges and things that are probably new that you come across and people it's

new that you come across and people it's new that you come across and people it's getting to a stage where people just

getting to a stage where people just getting to a stage where people just want a human touch you know so there's a

want a human touch you know so there's a want a human touch you know so there's a mixture I'd say AI support is like the

mixture I'd say AI support is like the mixture I'd say AI support is like the first line and if they can't find out

first line and if they can't find out first line and if they can't find out what they want then it moves on to the

what they want then it moves on to the what they want then it moves on to the human human human touch but in effect

touch but in effect touch but in effect is yeah did if it's just the same

is yeah did if it's just the same is yeah did if it's just the same questions being asked over and over

questions being asked over and over questions being asked over and over again that an AR can use why don't you

again that an AR can use why don't you again that an AR can use why don't you already have that information on your

already have that information on your already have that information on your website so for me personally support is

website so for me personally support is website so for me personally support is twofold it's one to gather the

twofold it's one to gather the twofold it's one to gather the information that you're missing from

information that you're missing from information that you're missing from your website so you can add it and

your website so you can add it and your website so you can add it and two to actually find out what the new

two to actually find out what the new two to actually find out what the new things are that you don't but and I

things are that you don't but and I things are that you don't but and I think there always going to be an

think there always going to be an think there always going to be an element of manual interaction human

element of manual interaction human element of manual interaction human interaction there I think

interaction there I think interaction there I think 100% AI Focus support he's okay for

100% AI Focus support he's okay for 100% AI Focus support he's okay for repetitive

repetitive repetitive things agreed I think there's always a

things agreed I think there's always a things agreed I think there's always a benefit of not just having real humans

benefit of not just having real humans benefit of not just having real humans for support but at the same time

for support but at the same time for support but at the same time understanding it's if you're not going understanding it's if you're not going understanding it's if you're not going through these AI chat logs that's what

through these AI chat logs that's what through these AI chat logs that's what is your customer telling you that's

is your customer telling you that's is your customer telling you that's basically giving you the answers of like

basically giving you the answers of like basically giving you the answers of like how do you make this better and I know

how do you make this better and I know how do you make this better and I know as a SAS company we would have none of

as a SAS company we would have none of as a SAS company we would have none of that if we automated all that it's the

that if we automated all that it's the that if we automated all that it's the more I interact with customers the more

more I interact with customers the more more I interact with customers the more I'm like wait a minute this is the

I'm like wait a minute this is the I'm like wait a minute this is the fourth time they've asked or they've

fourth time they've asked or they've fourth time they've asked or they've complained about a feature or a feature

complained about a feature or a feature complained about a feature or a feature that doesn't exist like there's no other

that doesn't exist like there's no other that doesn't exist like there's no other way to get better than having those

way to get better than having those way to get better than having those direct chats beyond the surveys and the

direct chats beyond the surveys and the direct chats beyond the surveys and the different things you can

different things you can different things you can do yeah it another thing that when I'm

do yeah it another thing that when I'm do yeah it another thing that when I'm talking to business say I think just

talking to business say I think just talking to business say I think just jump on Zoom with a few of your

jump on Zoom with a few of your jump on Zoom with a few of your customers and just start asking them

customers and just start asking them customers and just start asking them questions asking them why are you

questions asking them why are you questions asking them why are you actually working with me in the

actually working with me in the actually working with me in the affiliate world is obviously you you

affiliate world is obviously you you affiliate world is obviously you you don't get the raw date of who has

don't get the raw date of who has don't get the raw date of who has purchased that's why if you can at least

purchased that's why if you can at least purchased that's why if you can at least build your own list along the way on

build your own list along the way on build your own list along the way on your website you can reach out out to your website you can reach out out to your website you can reach out out to him say oh I'm I just want to do a Q&A

him say oh I'm I just want to do a Q&A him say oh I'm I just want to do a Q&A session just to get to know you a group

session just to get to know you a group session just to get to know you a group Zoom chat for an hour and the chatter

Zoom chat for an hour and the chatter Zoom chat for an hour and the chatter behind that will provide Gold

behind that will provide Gold behind that will provide Gold Dust true so I want to ask the question

Dust true so I want to ask the question Dust true so I want to ask the question we ask all guests which is what do you

we ask all guests which is what do you we ask all guests which is what do you see of the future of affiliate marketing

see of the future of affiliate marketing see of the future of affiliate marketing as it intersects with business

as it intersects with business as it intersects with business intelligence oh

now it for me affiliate marketing hasn't now it for me affiliate marketing hasn't died it hasn't gone away but if you do

died it hasn't gone away but if you do died it hasn't gone away but if you do not change your approach to affiliate

not change your approach to affiliate not change your approach to affiliate marketing then you're probably more or

marketing then you're probably more or marketing then you're probably more or less already dead in the dust so as far

less already dead in the dust so as far less already dead in the dust so as far as the future of affiliate marketing is

as the future of affiliate marketing is as the future of affiliate marketing is concerned is it will still exist it will

concerned is it will still exist it will concerned is it will still exist it will still P be powerful but your appro as an

still P be powerful but your appro as an still P be powerful but your appro as an affiliate needs to change and without

affiliate needs to change and without affiliate needs to change and without that changing yourself just using old

that changing yourself just using old that changing yourself just using old style tactics of keyword pumping content

style tactics of keyword pumping content style tactics of keyword pumping content out on pages and buying links is just

out on pages and buying links is just out on pages and buying links is just will not

will not will not work I agree I think we need everything

work I agree I think we need everything work I agree I think we need everything from what is the customer journey to

from what is the customer journey to from what is the customer journey to more bottom of funnel content which to

more bottom of funnel content which to more bottom of funnel content which to me bottom of funnel content is really

me bottom of funnel content is really me bottom of funnel content is really asking those deeper Niche questions that

asking those deeper Niche questions that asking those deeper Niche questions that they don't have volume behind them but

they don't have volume behind them but they don't have volume behind them but the volume that does come through that

the volume that does come through that the volume that does come through that does translate to sales I think yeah all

does translate to sales I think yeah all does translate to sales I think yeah all the work you do it's sounds obvious and

the work you do it's sounds obvious and the work you do it's sounds obvious and almost trivial but it's no one's doing

almost trivial but it's no one's doing almost trivial but it's no one's doing this and I think there's a reason why

this and I think there's a reason why this and I think there's a reason why you're going to have infinite business

you're going to have infinite business you're going to have infinite business forever is it you say it sounds obvious

forever is it you say it sounds obvious forever is it you say it sounds obvious it does but I tell you what I was cach

it does but I tell you what I was cach it does but I tell you what I was cach in a small business and said oh my

in a small business and said oh my in a small business and said oh my goodness mark

goodness mark goodness mark I've been targeting the wrong people for

I've been targeting the wrong people for I've been targeting the wrong people for the past year no wonder it's not

the past year no wonder it's not the past year no wonder it's not working but the best things are usually

working but the best things are usually working but the best things are usually the things where people sit back and

the things where people sit back and the things where people sit back and think why didn't I think of that because

think why didn't I think of that because think why didn't I think of that because it's so obvious but often we're looking

it's so obvious but often we're looking it's so obvious but often we're looking for the shiny object syndrome and make

for the shiny object syndrome and make for the shiny object syndrome and make it too complicated ourselves but if you

it too complicated ourselves but if you it too complicated ourselves but if you strip It Right Back to

strip It Right Back to strip It Right Back to Basics that's what really matters build

Basics that's what really matters build Basics that's what really matters build a strong

a strong a strong Foundation no I agree and I appreciate

Foundation no I agree and I appreciate Foundation no I agree and I appreciate it Mark I want to thank you so much for

it Mark I want to thank you so much for it Mark I want to thank you so much for doing this I want to pass it B to to ask

doing this I want to pass it B to to ask doing this I want to pass it B to to ask how can people get a hold of you y just

how can people get a hold of you y just how can people get a hold of you y just search Mar a Preston online you'll find

search Mar a Preston online you'll find search Mar a Preston online you'll find me if you don't I won't be much of a

me if you don't I won't be much of a me if you don't I won't be much of a customer growth coach and my website is

customer growth coach and my website is customer growth coach and my website is mar mar mar press.com I'm usually hang around

press.com I'm usually hang around press.com I'm usually hang around LinkedIn and X so reach out to me on

LinkedIn and X so reach out to me on LinkedIn and X so reach out to me on them too them too them too and like I say I'm happy to have a chat

and like I say I'm happy to have a chat and like I say I'm happy to have a chat and answer any questions you have

and answer any questions you have and answer any questions you have brilliant we've got plenty of links to

brilliant we've got plenty of links to brilliant we've got plenty of links to put in the show notes so you'll find put in the show notes so you'll find put in the show notes so you'll find them there mark thank you so much for

them there mark thank you so much for them there mark thank you so much for doing this yeah it's been an absolute

pleasure thank you for tuning in to the pleasure thank you for tuning in to the affiliate bi podcast I'd like to take

affiliate bi podcast I'd like to take affiliate bi podcast I'd like to take this time to ask for a small favor to

this time to ask for a small favor to this time to ask for a small favor to leave a raing and review wherever you

leave a raing and review wherever you leave a raing and review wherever you listen to your podcast that helps us

listen to your podcast that helps us listen to your podcast that helps us expand our reach to rank higher in

expand our reach to rank higher in expand our reach to rank higher in podcast directories and reach more

podcast directories and reach more podcast directories and reach more listeners