Building Affiliate Sites for the AI Era: Branding, Data & Community First with Valentina Diaco

In most of the cases, okay, the first In most of the cases, okay, the first thing that comes to each affiliate mind

thing that comes to each affiliate mind thing that comes to each affiliate mind is how to make money in the faster time

is how to make money in the faster time is how to make money in the faster time possible. It's wrong. This kind of

possible. It's wrong. This kind of possible. It's wrong. This kind of statement and mindset is completely

statement and mindset is completely statement and mindset is completely wrong. We need to do a step back

wrong. We need to do a step back wrong. We need to do a step back and and really and truly understand how

and and really and truly understand how and and really and truly understand how we can differentiate ourself from the

we can differentiate ourself from the we can differentiate ourself from the others. It's super super important,

others. It's super super important, others. It's super super important, John. And I keep insisting on this

John. And I keep insisting on this John. And I keep insisting on this point, market research, looking at the

point, market research, looking at the point, market research, looking at the competitors, understanding their pain

competitors, understanding their pain competitors, understanding their pain point because it's the only way you as a

point because it's the only way you as a point because it's the only way you as a brand, as an affiliate, you can le you

brand, as an affiliate, you can le you brand, as an affiliate, you can le you can leverage those pain point and tap

can leverage those pain point and tap can leverage those pain point and tap into the white spaces. The white spaces

into the white spaces. The white spaces into the white spaces. The white spaces are those opportunities which obviously

are those opportunities which obviously are those opportunities which obviously you need to then assess from a risk

you need to then assess from a risk you need to then assess from a risk point of view. point of view. point of view. I'm John Wright and you're listening to

I'm John Wright and you're listening to I'm John Wright and you're listening to AffiliateBI, the business intelligence

AffiliateBI, the business intelligence AffiliateBI, the business intelligence and affiliate marketing podcast brought

and affiliate marketing podcast brought and affiliate marketing podcast brought to you by to you by to you by Snapstrap. Welcome to the AffiliateBI

Snapstrap. Welcome to the AffiliateBI Snapstrap. Welcome to the AffiliateBI podcast. Today we're chatting with podcast. Today we're chatting with podcast. Today we're chatting with Valentina Dako and she's the founder of

Valentina Dako and she's the founder of Valentina Dako and she's the founder of Profit Matches which is for their

Profit Matches which is for their Profit Matches which is for their mission statement is to align profit

mission statement is to align profit mission statement is to align profit with purpose helping businesses in i

with purpose helping businesses in i with purpose helping businesses in i gaming, entertainment, and crypto

gaming, entertainment, and crypto gaming, entertainment, and crypto achieve growth through tailored

achieve growth through tailored achieve growth through tailored strategies and the power of AI and

strategies and the power of AI and strategies and the power of AI and cutting edge technologies. Valet has an

cutting edge technologies. Valet has an cutting edge technologies. Valet has an inspiring newsletter called Vidday Lens.

inspiring newsletter called Vidday Lens. inspiring newsletter called Vidday Lens. I think I've got that right. Yeah. Which

I think I've got that right. Yeah. Which I think I've got that right. Yeah. Which is it's about tech and marketing

is it's about tech and marketing is it's about tech and marketing insights and there's a lot of AI goodies

insights and there's a lot of AI goodies insights and there's a lot of AI goodies in there which I follow and realize I

in there which I follow and realize I in there which I follow and realize I need to catch up and do my homework too.

need to catch up and do my homework too. need to catch up and do my homework too. Valet, welcome to the show. Thank you,

Valet, welcome to the show. Thank you, Valet, welcome to the show. Thank you, John. Thank you for having me and very

John. Thank you for having me and very John. Thank you for having me and very excited. All right. So what I did to

excited. All right. So what I did to excited. All right. So what I did to prepare for this one is I downloaded the

prepare for this one is I downloaded the prepare for this one is I downloaded the last eight newsletters of your

last eight newsletters of your last eight newsletters of your newsletter and I uploaded them to chat

newsletter and I uploaded them to chat newsletter and I uploaded them to chat GBT and I said what are some questions I

GBT and I said what are some questions I GBT and I said what are some questions I should ask valley and some of the

should ask valley and some of the should ask valley and some of the questions are actually influence. So my

questions are actually influence. So my questions are actually influence. So my question to you is what else should I be

question to you is what else should I be question to you is what else should I be doing on this podcast that you can think

doing on this podcast that you can think doing on this podcast that you can think of as ideas for editing AI you name it.

of as ideas for editing AI you name it. of as ideas for editing AI you name it. Okay so before answering that question

Okay so before answering that question Okay so before answering that question John what did you do? So you fed the

John what did you do? So you fed the John what did you do? So you fed the machine with my content which means you

machine with my content which means you machine with my content which means you help training it. You give machine

help training it. You give machine help training it. You give machine learning access to my thinking which

learning access to my thinking which learning access to my thinking which will now likely be recycled a bit in

will now likely be recycled a bit in will now likely be recycled a bit in other AI answers for those who are super

other AI answers for those who are super other AI answers for those who are super super keen to actually question and

super keen to actually question and super keen to actually question and conversate with ChibiT. But you also use

conversate with ChibiT. But you also use conversate with ChibiT. But you also use my name in a prompt and at least you

my name in a prompt and at least you my name in a prompt and at least you help me grow my brand. So thanks for

help me grow my brand. So thanks for help me grow my brand. So thanks for that. dogs apart. I believe this kind of

that. dogs apart. I believe this kind of that. dogs apart. I believe this kind of what you did which is great actually

what you did which is great actually what you did which is great actually lead nicely okay to the main topic of

lead nicely okay to the main topic of lead nicely okay to the main topic of this podcast and if I was you as a

this podcast and if I was you as a this podcast and if I was you as a podcast host I think you made a very

podcast host I think you made a very podcast host I think you made a very good use okay of AI but sometimes we

good use okay of AI but sometimes we good use okay of AI but sometimes we need just to give a different spin. So

need just to give a different spin. So need just to give a different spin. So instead of asking the top 10 questions,

instead of asking the top 10 questions, instead of asking the top 10 questions, I would have asked and maybe you did. So

I would have asked and maybe you did. So I would have asked and maybe you did. So then along the podcast I will find those

then along the podcast I will find those then along the podcast I will find those crazy questions and I would have asked

crazy questions and I would have asked crazy questions and I would have asked three questions that no one is asking

three questions that no one is asking three questions that no one is asking but should be. I think that's where real

but should be. I think that's where real but should be. I think that's where real insight lives especially nowadays where

insight lives especially nowadays where insight lives especially nowadays where we tend to see a lot of recycled

we tend to see a lot of recycled we tend to see a lot of recycled content. But I'm keeping also my ideas

content. But I'm keeping also my ideas content. But I'm keeping also my ideas in my back pocket because I got

in my back pocket because I got in my back pocket because I got something coming up in a few months

something coming up in a few months something coming up in a few months myself. But I promise you that I will

myself. But I promise you that I will myself. But I promise you that I will share some cool tips on how to enhance

share some cool tips on how to enhance share some cool tips on how to enhance high even post production and obviously

high even post production and obviously high even post production and obviously pre pre-preparation when you actually

pre pre-preparation when you actually pre pre-preparation when you actually host the podcast. Okay. I think that's a

host the podcast. Okay. I think that's a host the podcast. Okay. I think that's a good reason to chat with you about your

good reason to chat with you about your good reason to chat with you about your consulting. So we'll save that for the

consulting. So we'll save that for the consulting. So we'll save that for the side. That's for later.

side. That's for later. side. That's for later. Uh so one of the first questions which

Uh so one of the first questions which Uh so one of the first questions which we actually even chatted about before I

we actually even chatted about before I we actually even chatted about before I said do you know about this idea about

said do you know about this idea about said do you know about this idea about optimizing your website for chat bots

optimizing your website for chat bots optimizing your website for chat bots and you're like yeah that's search AI

and you're like yeah that's search AI and you're like yeah that's search AI optimization or what was that s aio so

optimization or what was that s aio so optimization or what was that s aio so what is search AI optimization

what is search AI optimization what is search AI optimization yeah okay let me explain to be honest

yeah okay let me explain to be honest yeah okay let me explain to be honest with you it's not an official term okay

with you it's not an official term okay with you it's not an official term okay I actually meanted now three years ago

I actually meanted now three years ago I actually meanted now three years ago when chach was launched in November 2022

when chach was launched in November 2022 when chach was launched in November 2022 and it stand for search artificial

and it stand for search artificial and it stand for search artificial intelligence optimization and where SEO

intelligence optimization and where SEO intelligence optimization and where SEO focus on Google's algorithm. Search

focus on Google's algorithm. Search focus on Google's algorithm. Search artificial intelligence optimization is

artificial intelligence optimization is artificial intelligence optimization is about answering being the answer okay in

about answering being the answer okay in about answering being the answer okay in a AI generated response. Google call it

a AI generated response. Google call it a AI generated response. Google call it search engine search search generative

search engine search search generative search engine search search generative experience and is about how to be revert

experience and is about how to be revert experience and is about how to be revert mentioned across AI platforms and I was

mentioned across AI platforms and I was mentioned across AI platforms and I was reading an article from Sam Rush

reading an article from Sam Rush reading an article from Sam Rush specifically the datos reports they

specifically the datos reports they specifically the datos reports they launched and apparently there are over 1

launched and apparently there are over 1 launched and apparently there are over 1 million monthly searches on Google about

million monthly searches on Google about million monthly searches on Google about chachib prompt. So this means that

chachib prompt. So this means that chachib prompt. So this means that people are actually learning how to ask,

people are actually learning how to ask, people are actually learning how to ask, not to search, how to ask and platforms

not to search, how to ask and platforms not to search, how to ask and platforms like Perplexity and Gemini and clothes

like Perplexity and Gemini and clothes like Perplexity and Gemini and clothes are the perfect example how we can start

are the perfect example how we can start are the perfect example how we can start understanding how to position our brand,

understanding how to position our brand, understanding how to position our brand, how to be referred and mentioned across

how to be referred and mentioned across how to be referred and mentioned across this platform. So it's not really

this platform. So it's not really this platform. So it's not really anymore search engine optimization but

anymore search engine optimization but anymore search engine optimization but also search artificial intelligence

also search artificial intelligence also search artificial intelligence optimization which likely likely will

optimization which likely likely will optimization which likely likely will get to a point where AI agent will do

get to a point where AI agent will do get to a point where AI agent will do the optimization on behalf on our behalf

the optimization on behalf on our behalf the optimization on behalf on our behalf simply because we are feeding the

simply because we are feeding the simply because we are feeding the machine with the right set of data. So

machine with the right set of data. So machine with the right set of data. So it's S AI search artificial intelligence

it's S AI search artificial intelligence it's S AI search artificial intelligence optimization. It's about making sure

optimization. It's about making sure optimization. It's about making sure that your content, your brand, your

that your content, your brand, your that your content, your brand, your affiliates is part of kind of that

affiliates is part of kind of that affiliates is part of kind of that layer. So is there when people are

layer. So is there when people are layer. So is there when people are conversating with a machine and prompt

conversating with a machine and prompt conversating with a machine and prompt the machine with certain type of

the machine with certain type of the machine with certain type of queries. All right. So that's going to

queries. All right. So that's going to queries. All right. So that's going to be the basically the title of what we're

be the basically the title of what we're be the basically the title of what we're going to call this episode both as the

going to call this episode both as the going to call this episode both as the written content as well as YouTube and

written content as well as YouTube and written content as well as YouTube and the audio. So we're going to see if we the audio. So we're going to see if we the audio. So we're going to see if we can bump that. I like the keyword and

can bump that. I like the keyword and can bump that. I like the keyword and the acronym. It's a good one. Okay. But

the acronym. It's a good one. Okay. But the acronym. It's a good one. Okay. But it's actually an invented. It's not an

it's actually an invented. It's not an it's actually an invented. It's not an official one probably because I spread

official one probably because I spread official one probably because I spread the term around. There will be some

the term around. There will be some the term around. There will be some reference. But what Google call this

reference. But what Google call this reference. But what Google call this optimization across AI search engine is

optimization across AI search engine is optimization across AI search engine is search generative optimization. I just

search generative optimization. I just search generative optimization. I just coined this term myself. We're going to

coined this term myself. We're going to coined this term myself. We're going to use it. So let's dive a bit deeper where

use it. So let's dive a bit deeper where use it. So let's dive a bit deeper where it's like how do affiliates become part

it's like how do affiliates become part it's like how do affiliates become part of the journey where Google Google and

of the journey where Google Google and of the journey where Google Google and other search AI tools aren't just

other search AI tools aren't just other search AI tools aren't just aggregating your data and giving you the

aggregating your data and giving you the aggregating your data and giving you the answer like you're actually part of the

answer like you're actually part of the answer like you're actually part of the journey where you actually get the

journey where you actually get the journey where you actually get the traffic.

traffic. traffic. Yes, the landscape is completely

Yes, the landscape is completely Yes, the landscape is completely changing right now. Search engines are

changing right now. Search engines are changing right now. Search engines are actually hijacking affiliate content is

actually hijacking affiliate content is actually hijacking affiliate content is happening. AI scrapes,

happening. AI scrapes, happening. AI scrapes, summarizes, often pull out affiliates

summarizes, often pull out affiliates summarizes, often pull out affiliates links. If we look at AI overviews on

links. If we look at AI overviews on links. If we look at AI overviews on Google, we don't have any referral link

Google, we don't have any referral link Google, we don't have any referral link anymore. And especially in our industry

anymore. And especially in our industry anymore. And especially in our industry where our monies are tied to a convers

where our monies are tied to a convers where our monies are tied to a convers to a conversion, sorry. This can be an

to a conversion, sorry. This can be an to a conversion, sorry. This can be an issue. I believe that affiliates needs

issue. I believe that affiliates needs issue. I believe that affiliates needs to own first party data, own postclick

to own first party data, own postclick to own first party data, own postclick value. I'm talking about tools,

value. I'm talking about tools, value. I'm talking about tools, calculations. We can go deeper, okay,

calculations. We can go deeper, okay, calculations. We can go deeper, okay, into this conversation and encapsulate

into this conversation and encapsulate into this conversation and encapsulate themsel into

themsel into themsel into AI suitable sources. Okay, we know that

AI suitable sources. Okay, we know that AI suitable sources. Okay, we know that AI is actually scribbing the web and

AI is actually scribbing the web and AI is actually scribbing the web and getting results from Reddit, YouTube,

getting results from Reddit, YouTube, getting results from Reddit, YouTube, Trust Pilot. So I believe that Ailia

Trust Pilot. So I believe that Ailia Trust Pilot. So I believe that Ailia should be thinking about how to

should be thinking about how to should be thinking about how to structure their content in a different

structure their content in a different structure their content in a different way and in a way that AI can

way and in a way that AI can way and in a way that AI can understand and mention the brand and the

understand and mention the brand and the understand and mention the brand and the affiliates that we are referring to.

affiliates that we are referring to. affiliates that we are referring to. Obviously the real challenge and we are

Obviously the real challenge and we are Obviously the real challenge and we are all very aware of it is that in our

all very aware of it is that in our all very aware of it is that in our industry AI will always favor regulated

industry AI will always favor regulated industry AI will always favor regulated market. So if we right now okay live we

market. So if we right now okay live we market. So if we right now okay live we type best online casino on

type best online casino on type best online casino on chachi likely the results will be all

chachi likely the results will be all chachi likely the results will be all regulated brand out there so for the

regulated brand out there so for the regulated brand out there so for the opore market or gray markets or gray

opore market or gray markets or gray opore market or gray markets or gray brands it's even more challenging so the

brands it's even more challenging so the brands it's even more challenging so the idea or the thought is to understand

idea or the thought is to understand idea or the thought is to understand very well how AI and machine learning

very well how AI and machine learning very well how AI and machine learning works and how to um leverage the

works and how to um leverage the works and how to um leverage the importance of a brand, the importance of

importance of a brand, the importance of importance of a brand, the importance of the community is not anymore about being

the community is not anymore about being the community is not anymore about being visible on Google against a queries but

visible on Google against a queries but visible on Google against a queries but is be referred because someone is asking

is be referred because someone is asking is be referred because someone is asking for a more intentional conversation. I'm

for a more intentional conversation. I'm for a more intentional conversation. I'm pretty sure that there will be lots of

pretty sure that there will be lots of pretty sure that there will be lots of conversation happening on AI platforms

conversation happening on AI platforms conversation happening on AI platforms talking about what's the difference

talking about what's the difference talking about what's the difference between book of death and reactions.

between book of death and reactions. between book of death and reactions. What are other players saying about

What are other players saying about What are other players saying about these games? What are the games with the

these games? What are the games with the these games? What are the games with the highest RTPs? So the way consumers and

highest RTPs? So the way consumers and highest RTPs? So the way consumers and players will be interacting with this

players will be interacting with this players will be interacting with this piece of technology is changing the role

piece of technology is changing the role piece of technology is changing the role of affiliates. And I think especially in

of affiliates. And I think especially in of affiliates. And I think especially in the gray markets

the gray markets the gray markets get the affiliates easily will be get

get the affiliates easily will be get get the affiliates easily will be get filtered out right unless they don't

filtered out right unless they don't filtered out right unless they don't find other roots v their community

find other roots v their community find other roots v their community content structured data creative new

content structured data creative new content structured data creative new creative way to actually boost their

creative way to actually boost their creative way to actually boost their brand and their presence.

brand and their presence. brand and their presence. Yeah. So, do you think sites that do

Yeah. So, do you think sites that do Yeah. So, do you think sites that do casino complaints like casino

casino complaints like casino casino complaints like casino reviews.com, casino guru, askgamblers,

reviews.com, casino guru, askgamblers, reviews.com, casino guru, askgamblers, those are products. Do you think that

those are products. Do you think that those are products. Do you think that they're going to be part of the they're going to be part of the they're going to be part of the recommendation engine? Because I think

recommendation engine? Because I think recommendation engine? Because I think we we chatted before about the idea that

we we chatted before about the idea that we we chatted before about the idea that a lot of sites they have like top lists

a lot of sites they have like top lists a lot of sites they have like top lists and the top lists are they're sponsored.

and the top lists are they're sponsored. and the top lists are they're sponsored. Let's be real. They're basically it's

Let's be real. They're basically it's Let's be real. They're basically it's like flat fee plus high revshare and a

like flat fee plus high revshare and a like flat fee plus high revshare and a CPA, but without the flat fee it's like

CPA, but without the flat fee it's like CPA, but without the flat fee it's like that listing doesn't exist. So, that's that listing doesn't exist. So, that's that listing doesn't exist. So, that's like an indirect listing. like that's

like an indirect listing. like that's like an indirect listing. like that's basically feeding AI in some capacity

basically feeding AI in some capacity basically feeding AI in some capacity and not the way it should be done.

and not the way it should be done. and not the way it should be done. Yes. I mean it's super super interesting

Yes. I mean it's super super interesting Yes. I mean it's super super interesting question. I believe casino guru as

question. I believe casino guru as question. I believe casino guru as gamblers will be part of those results

gamblers will be part of those results gamblers will be part of those results on AI because they are acting as a mini

on AI because they are acting as a mini on AI because they are acting as a mini product agent. And for me this is key

product agent. And for me this is key product agent. And for me this is key like they they are smarts because they

like they they are smarts because they like they they are smarts because they are not looking at the simply top

are not looking at the simply top are not looking at the simply top listing walls. No, they are building an

listing walls. No, they are building an listing walls. No, they are building an ecosystem. So success today is not about

ecosystem. So success today is not about ecosystem. So success today is not about traffic is about smarter traffic. So

traffic is about smarter traffic. So traffic is about smarter traffic. So they I think they are able to shift they

they I think they are able to shift they they I think they are able to shift they they probably did it already. They

they probably did it already. They they probably did it already. They shifted their mindset from being content

shifted their mindset from being content shifted their mindset from being content publishers. that's it to becoming more

publishers. that's it to becoming more publishers. that's it to becoming more experienced businesses. Yeah. So

experienced businesses. Yeah. So experienced businesses. Yeah. So literally I see affiliates acting as

literally I see affiliates acting as literally I see affiliates acting as product teams understanding data

product teams understanding data product teams understanding data building experiences using AI not just

building experiences using AI not just building experiences using AI not just for scale purpose but for strategic

for scale purpose but for strategic for scale purpose but for strategic advantage. Then obviously there are

advantage. Then obviously there are advantage. Then obviously there are technical ways okay how to help AI

technical ways okay how to help AI technical ways okay how to help AI platforms to refer your domain your

platforms to refer your domain your platforms to refer your domain your website okay there is an open I bot that

website okay there is an open I bot that website okay there is an open I bot that you can actually add to your text file

you can actually add to your text file you can actually add to your text file for example but it's not enough you need

for example but it's not enough you need for example but it's not enough you need to build your brand you need to have a

to build your brand you need to have a to build your brand you need to have a good use of structured data you need

good use of structured data you need good use of structured data you need perhaps to rethink the way we write

perhaps to rethink the way we write perhaps to rethink the way we write content And with Q&A, we need to learn

content And with Q&A, we need to learn content And with Q&A, we need to learn how machine learning works. Like one of

how machine learning works. Like one of how machine learning works. Like one of the model that machine learning is based

the model that machine learning is based the model that machine learning is based on is the next token

on is the next token on is the next token prediction. Probably meaning that every

prediction. Probably meaning that every prediction. Probably meaning that every time that we feed the machine with data

time that we feed the machine with data time that we feed the machine with data with some questions, the answer is based

with some questions, the answer is based with some questions, the answer is based on the likelihood of having the most

on the likelihood of having the most on the likelihood of having the most relevant keywords attached. So probably

relevant keywords attached. So probably relevant keywords attached. So probably the way we write or we build the top

the way we write or we build the top the way we write or we build the top listing wall okay today won't be

listing wall okay today won't be listing wall okay today won't be relevant in a couple of years because we

relevant in a couple of years because we relevant in a couple of years because we need to think a new way of structuring

need to think a new way of structuring need to think a new way of structuring and writing the content for

and writing the content for and writing the content for that which could maybe I don't know

that which could maybe I don't know that which could maybe I don't know encapsulate or have a real data feed

encapsulate or have a real data feed encapsulate or have a real data feed from streaming from what people are

from streaming from what people are from streaming from what people are talking in a forums on Reddit. So yeah,

talking in a forums on Reddit. So yeah, talking in a forums on Reddit. So yeah, I see a lot of things happening right

I see a lot of things happening right I see a lot of things happening right now which we need to absolutely ride

now which we need to absolutely ride now which we need to absolutely ride this own the space otherwise would be

this own the space otherwise would be this own the space otherwise would be too late too late. So that gives me an

too late too late. So that gives me an too late too late. So that gives me an idea of something I've been thinking idea of something I've been thinking idea of something I've been thinking about which is the concept of ideiation

about which is the concept of ideiation about which is the concept of ideiation in creating affiliate sites. So I think

in creating affiliate sites. So I think in creating affiliate sites. So I think the ideation and the ideas they've been

the ideation and the ideas they've been the ideation and the ideas they've been stale for a long time. It's like casino

stale for a long time. It's like casino stale for a long time. It's like casino reviews. All right, we're going to do reviews. All right, we're going to do reviews. All right, we're going to do our blog and our casino reviews and it's

our blog and our casino reviews and it's our blog and our casino reviews and it's the same content over and over again. the same content over and over again. the same content over and over again. And we know that's not really working And we know that's not really working And we know that's not really working anymore, but what you explained like

anymore, but what you explained like anymore, but what you explained like just from listening to you, it sounds

just from listening to you, it sounds just from listening to you, it sounds like how do you use chat bots, but it's

like how do you use chat bots, but it's like how do you use chat bots, but it's a step above. It's like how do you

a step above. It's like how do you a step above. It's like how do you create something useful that is going to

create something useful that is going to create something useful that is going to be both useful to users but be

be both useful to users but be be both useful to users but be interesting for like all these open like

interesting for like all these open like interesting for like all these open like chatbt perplexity. So to give you an

chatbt perplexity. So to give you an chatbt perplexity. So to give you an example, it's like imagine creating an

example, it's like imagine creating an example, it's like imagine creating an affiliate site that all you do is you

affiliate site that all you do is you affiliate site that all you do is you aggregate all the casino complaints. So

aggregate all the casino complaints. So aggregate all the casino complaints. So it's ask gamblers and casino guru and

it's ask gamblers and casino guru and it's ask gamblers and casino guru and casino reviews and whoever else does it

casino reviews and whoever else does it casino reviews and whoever else does it like lcb.org. Imagine having one central

like lcb.org. Imagine having one central like lcb.org. Imagine having one central place where it's, oh, you want to know place where it's, oh, you want to know place where it's, oh, you want to know about this one casino, here's all the

about this one casino, here's all the about this one casino, here's all the complaints across all of them. It's

complaints across all of them. It's complaints across all of them. It's aggregated. It's like a super super

aggregated. It's like a super super aggregated. It's like a super super tool. John, you nailed it. I think a

tool. John, you nailed it. I think a tool. John, you nailed it. I think a data aggregation okay in general is the

data aggregation okay in general is the data aggregation okay in general is the way where to go okay is if we look

way where to go okay is if we look way where to go okay is if we look outside of our industry okay all the big

outside of our industry okay all the big outside of our industry okay all the big data aggregation brands out there okay

data aggregation brands out there okay data aggregation brands out there okay Booking.com is the first one that came

Booking.com is the first one that came Booking.com is the first one that came to my to my to my mind it creates an ecosystem it's an

mind it creates an ecosystem it's an mind it creates an ecosystem it's an ecosystem okay it's an aggregation

ecosystem okay it's an aggregation ecosystem okay it's an aggregation because people want one source of truth

because people want one source of truth because people want one source of truth in in order to grab that kind of

in in order to grab that kind of in in order to grab that kind of trustworthy answers. Reason why is not

trustworthy answers. Reason why is not trustworthy answers. Reason why is not is a product mission. So is what is the

is a product mission. So is what is the is a product mission. So is what is the problem that we are trying to solve?

problem that we are trying to solve? problem that we are trying to solve? First question that an affiliate should

First question that an affiliate should First question that an affiliate should ask always and second step is okay we

ask always and second step is okay we ask always and second step is okay we aggregate different kind of sites to

aggregate different kind of sites to aggregate different kind of sites to give the ultim the answer the right

give the ultim the answer the right give the ultim the answer the right answer to the ultimate players.

answer to the ultimate players. answer to the ultimate players. Obviously from an monetization point of

Obviously from an monetization point of Obviously from an monetization point of view there there is an advantage okay

view there there is an advantage okay view there there is an advantage okay because you get a piece of the pie each

because you get a piece of the pie each because you get a piece of the pie each time that user search for something and

time that user search for something and time that user search for something and you deliver that piece of output. And

you deliver that piece of output. And you deliver that piece of output. And the second step is to focus on branding

the second step is to focus on branding the second step is to focus on branding to actually build that

to actually build that to actually build that trust. Why? Because it's not only a

trust. Why? Because it's not only a trust. Why? Because it's not only a matter of having a listed link out

matter of having a listed link out matter of having a listed link out there, a paid link. Consumers are

there, a paid link. Consumers are there, a paid link. Consumers are becoming very smart. We are smart. We

becoming very smart. We are smart. We becoming very smart. We are smart. We know immediately we understand where and

know immediately we understand where and know immediately we understand where and how a a link or a site or an

how a a link or a site or an how a a link or a site or an affiliates is paid. Okay. For pushing a

affiliates is paid. Okay. For pushing a affiliates is paid. Okay. For pushing a type of casino, a specific

type of casino, a specific type of casino, a specific game, the competitive advantage is to

game, the competitive advantage is to game, the competitive advantage is to get the feeling of what other peers are

get the feeling of what other peers are get the feeling of what other peers are experienced on that casino. This is what

experienced on that casino. This is what experienced on that casino. This is what leverage okay the trusted the brand

leverage okay the trusted the brand leverage okay the trusted the brand assuming that the product is a high

assuming that the product is a high assuming that the product is a high standard for me product needs to be

standard for me product needs to be standard for me product needs to be functional needs to solve a problem and

functional needs to solve a problem and functional needs to solve a problem and needs to be solid and robust assuming

needs to be solid and robust assuming needs to be solid and robust assuming that you got a solid product then you

that you got a solid product then you that you got a solid product then you need to create this ecosystem around

need to create this ecosystem around need to create this ecosystem around which includes branding which includes

which includes branding which includes which includes branding which includes involvement of the community which

involvement of the community which involvement of the community which involves not anymore traditional paid

involves not anymore traditional paid involves not anymore traditional paid advertising

advertising advertising But this kind of big network of peers of

But this kind of big network of peers of But this kind of big network of peers of creators of streaming that can uh help

creators of streaming that can uh help creators of streaming that can uh help boost your branding and your main USPs.

boost your branding and your main USPs. boost your branding and your main USPs. Okay, I want to take this idea a step

Okay, I want to take this idea a step Okay, I want to take this idea a step further and sometimes what I do on this

further and sometimes what I do on this further and sometimes what I do on this podcast is I used to do affiliate

podcast is I used to do affiliate podcast is I used to do affiliate coaching and I'd have some guests. I

coaching and I'd have some guests. I coaching and I'd have some guests. I walk them through and give them ideas walk them through and give them ideas walk them through and give them ideas and work through how do we make their

and work through how do we make their and work through how do we make their site the next level. So I want to take

site the next level. So I want to take site the next level. So I want to take this opportunity to do it for someone

this opportunity to do it for someone this opportunity to do it for someone I've been chatting with recently. They

I've been chatting with recently. They I've been chatting with recently. They have a site that's called

have a site that's called have a site that's called Africa.com. It's a startup aspiring to

Africa.com. It's a startup aspiring to Africa.com. It's a startup aspiring to be an affiliate site. So, it's got what

be an affiliate site. So, it's got what be an affiliate site. So, it's got what you think is on there. It's got your

you think is on there. It's got your you think is on there. It's got your football related soccer content covering

football related soccer content covering football related soccer content covering African nations. I have some ideas of

African nations. I have some ideas of African nations. I have some ideas of what could be done further. But what do

what could be done further. But what do what could be done further. But what do you think what we could do to come up

you think what we could do to come up you think what we could do to come up with some ideas about what they should

with some ideas about what they should with some ideas about what they should be doing to go how can they not be just

be doing to go how can they not be just be doing to go how can they not be just another blog that maybe Google and

another blog that maybe Google and another blog that maybe Google and search engines are going to not respect

search engines are going to not respect search engines are going to not respect at all. Okay. So Africa soccer

at all. Okay. So Africa soccer at all. Okay. So Africa soccer rights maybe I mentioned something quite

rights maybe I mentioned something quite rights maybe I mentioned something quite obvious okay but I would go hyper local

obvious okay but I would go hyper local obvious okay but I would go hyper local okay leagues betting

okay leagues betting okay leagues betting behaviors but also the ones that other

behaviors but also the ones that other behaviors but also the ones that other people are ignoring right now so

people are ignoring right now so people are ignoring right now so identify the white space out there and

identify the white space out there and identify the white space out there and then if we go back to what we mentioned

then if we go back to what we mentioned then if we go back to what we mentioned earlier about how affiliates can act as

earlier about how affiliates can act as earlier about how affiliates can act as a mini product teams I would use AI to

a mini product teams I would use AI to a mini product teams I would use AI to generate match day stats, build

generate match day stats, build generate match day stats, build prediction prediction prediction models, connect them with to bonus

models, connect them with to bonus models, connect them with to bonus offers, syndicate content across social

offers, syndicate content across social offers, syndicate content across social channels, create interactive tools, lead

channels, create interactive tools, lead channels, create interactive tools, lead a poll, pay out

a poll, pay out a poll, pay out reviews, building a community before

reviews, building a community before reviews, building a community before chasing rankings. So while maybe if we

chasing rankings. So while maybe if we chasing rankings. So while maybe if we look back couple of years ago maybe five

look back couple of years ago maybe five look back couple of years ago maybe five six years ago okay the first thing that

six years ago okay the first thing that six years ago okay the first thing that affiliates would have done it is think

affiliates would have done it is think affiliates would have done it is think about ranking think about metatag think

about ranking think about metatag think about ranking think about metatag think about off onsite SEO techniques. I think

about off onsite SEO techniques. I think about off onsite SEO techniques. I think this is still needs to happen. Okay. I

this is still needs to happen. Okay. I this is still needs to happen. Okay. I still think that SEO

still think that SEO still think that SEO expert can leverage so much more than

expert can leverage so much more than expert can leverage so much more than anyone else. Okay. this piece of

anyone else. Okay. this piece of anyone else. Okay. this piece of technology, but then you need also to

technology, but then you need also to technology, but then you need also to open your eyes and to see what's

open your eyes and to see what's open your eyes and to see what's happening around there. Build a

happening around there. Build a happening around there. Build a community before chessing rankings, I

community before chessing rankings, I community before chessing rankings, I think, is one of the top things that I

think, is one of the top things that I think, is one of the top things that I would recommend a soccer.com to do.

would recommend a soccer.com to do. would recommend a soccer.com to do. Yeah. Some of my ideas were basically

Yeah. Some of my ideas were basically Yeah. Some of my ideas were basically like not everyone's still doing

like not everyone's still doing like not everyone's still doing podcasting. So podcast with video gives

podcasting. So podcast with video gives podcasting. So podcast with video gives you a chance to be in the social realm

you a chance to be in the social realm you a chance to be in the social realm to pull people in and it's a component

to pull people in and it's a component to pull people in and it's a component of community building. But I like your

of community building. But I like your of community building. But I like your idea about asking things like chatbt and

idea about asking things like chatbt and idea about asking things like chatbt and go what are some data insights that I

go what are some data insights that I go what are some data insights that I can feed back to my community because I

can feed back to my community because I can feed back to my community because I actually think that's one of the things actually think that's one of the things actually think that's one of the things missing in affiliate sites is we're all

missing in affiliate sites is we're all missing in affiliate sites is we're all hungry for data because data tells

hungry for data because data tells hungry for data because data tells stories and data is I think we're in the

stories and data is I think we're in the stories and data is I think we're in the age where people want to feel smarter

age where people want to feel smarter age where people want to feel smarter about what it is they're into. It's look

about what it is they're into. It's look about what it is they're into. It's look at the sports space. It's all player

at the sports space. It's all player at the sports space. It's all player data. It's give them even more or

data. It's give them even more or data. It's give them even more or aggregate the aggregation.

aggregate the aggregation. aggregate the aggregation. Yeah. There is

Yeah. There is Yeah. There is also one one thing that I I've I'm

also one one thing that I I've I'm also one one thing that I I've I'm noticing okay every time that maybe I

noticing okay every time that maybe I noticing okay every time that maybe I run some consultancy is that we brands

run some consultancy is that we brands run some consultancy is that we brands affiliates operators as well probably we

affiliates operators as well probably we affiliates operators as well probably we make always the same mistake of jumping

make always the same mistake of jumping make always the same mistake of jumping into something without understanding the

into something without understanding the into something without understanding the real value that we want to create and

real value that we want to create and real value that we want to create and this goes also across AI is not using AI

this goes also across AI is not using AI this goes also across AI is not using AI or any tools out there okay there are

or any tools out there okay there are or any tools out there okay there are there are plenty plenty. Touchivity is

there are plenty plenty. Touchivity is there are plenty plenty. Touchivity is one of those but believe it or not is

one of those but believe it or not is one of those but believe it or not is not that it is not the one that I use

not that it is not the one that I use not that it is not the one that I use frequently. I use a lot perplexity. I

frequently. I use a lot perplexity. I frequently. I use a lot perplexity. I use Gemini in certain

use Gemini in certain use Gemini in certain instances. There are so many out there

instances. There are so many out there instances. There are so many out there available. It's more what we want to

available. It's more what we want to available. It's more what we want to create in terms of value. Do we want to

create in terms of value. Do we want to create in terms of value. Do we want to understand where a player turn? Do we

understand where a player turn? Do we understand where a player turn? Do we want to understand what amongst all the

want to understand what amongst all the want to understand what amongst all the media channels that we are using the one

media channels that we are using the one media channels that we are using the one that is generating I don't know the

that is generating I don't know the that is generating I don't know the faster payback. Do we want to create a

faster payback. Do we want to create a faster payback. Do we want to create a data aggregator site where people can

data aggregator site where people can data aggregator site where people can see all those streamers that go live and

see all those streamers that go live and see all those streamers that go live and we never know okay what time they go

we never know okay what time they go we never know okay what time they go live with. Yeah.

live with. Yeah. live with. Yeah. For me it's important to establish the

For me it's important to establish the For me it's important to establish the value that we want to create and then we

value that we want to create and then we value that we want to create and then we can go to the next step and understand

can go to the next step and understand can go to the next step and understand what kind of tools to use how we can

what kind of tools to use how we can what kind of tools to use how we can leverage machine learning how we can

leverage machine learning how we can leverage machine learning how we can understand the best journey that we can

understand the best journey that we can understand the best journey that we can offer to the customers. I agree. So my

offer to the customers. I agree. So my offer to the customers. I agree. So my previous guest and who we published this

previous guest and who we published this previous guest and who we published this week was Louis Grenier from an author

week was Louis Grenier from an author week was Louis Grenier from an author that I have here which is Stan the F

that I have here which is Stan the F that I have here which is Stan the F out. So he talked a lot about

out. So he talked a lot about out. So he talked a lot about positioning and I got a chance to ask positioning and I got a chance to ask positioning and I got a chance to ask him a question going what do you think

him a question going what do you think him a question going what do you think about the affiliate marketing space in

about the affiliate marketing space in about the affiliate marketing space in relation to marketing and positioning

relation to marketing and positioning relation to marketing and positioning and he had a pretty strong take which is

and he had a pretty strong take which is and he had a pretty strong take which is like affiliate sites they don't really

like affiliate sites they don't really like affiliate sites they don't really differentiate. They're just like, "Oh,

differentiate. They're just like, "Oh, differentiate. They're just like, "Oh, we're going to be like New York Times we're going to be like New York Times we're going to be like New York Times and rank for best laptops." And it's

and rank for best laptops." And it's and rank for best laptops." And it's like, you know what? There's no like, you know what? There's no like, you know what? There's no marketing behind it. And there's zero

marketing behind it. And there's zero marketing behind it. And there's zero positioning. The only positioning positioning. The only positioning positioning. The only positioning they're using is like they're using

they're using is like they're using they're using is like they're using their brand to to try to rank for

their brand to to try to rank for their brand to to try to rank for Google, but we know that's not working Google, but we know that's not working Google, but we know that's not working anymore. So, what do you think about anymore. So, what do you think about anymore. So, what do you think about this concept of like how affiliates need

this concept of like how affiliates need this concept of like how affiliates need to do positioning and the state of

to do positioning and the state of to do positioning and the state of actually marketing yourself to being not

actually marketing yourself to being not actually marketing yourself to being not just an another affiliate site?

just an another affiliate site? just an another affiliate site? This might sounds very harsh. Okay. So

This might sounds very harsh. Okay. So This might sounds very harsh. Okay. So maybe all the affiliates out there will

maybe all the affiliates out there will maybe all the affiliates out there will have very good and in most of the cases

have very good and in most of the cases have very good and in most of the cases okay the first thing that comes to each

okay the first thing that comes to each okay the first thing that comes to each affiliate mind is how to make money in

affiliate mind is how to make money in affiliate mind is how to make money in the faster time possible. It's wrong.

the faster time possible. It's wrong. the faster time possible. It's wrong. This kind of statement and mindset is

This kind of statement and mindset is This kind of statement and mindset is completely wrong. We need to do a step

completely wrong. We need to do a step completely wrong. We need to do a step back back back and and really and truly understand how

and and really and truly understand how and and really and truly understand how we can differentiate ourself from the

we can differentiate ourself from the we can differentiate ourself from the others. It's super super important,

others. It's super super important, others. It's super super important, John. And I keep insisting on this

John. And I keep insisting on this John. And I keep insisting on this point. market research, looking at the

point. market research, looking at the point. market research, looking at the competitors, understanding their pain

competitors, understanding their pain competitors, understanding their pain point because it's the only way you as a

point because it's the only way you as a point because it's the only way you as a brand, as an affiliate, you can let you

brand, as an affiliate, you can let you brand, as an affiliate, you can let you can leverage those pain point and tap

can leverage those pain point and tap can leverage those pain point and tap into the white spaces. The white spaces

into the white spaces. The white spaces into the white spaces. The white spaces are those opportunities which obviously

are those opportunities which obviously are those opportunities which obviously you need to then assess from a risk

you need to then assess from a risk you need to then assess from a risk point of view. It doesn't mean that if

point of view. It doesn't mean that if point of view. It doesn't mean that if there is a wide opportunity so nobody's

there is a wide opportunity so nobody's there is a wide opportunity so nobody's going there and you go there, you

going there and you go there, you going there and you go there, you succeed. No, there is a reason why it's

succeed. No, there is a reason why it's succeed. No, there is a reason why it's called white space. However, if you look

called white space. However, if you look called white space. However, if you look at your competitors and understand what

at your competitors and understand what at your competitors and understand what is successful on your competitors and

is successful on your competitors and is successful on your competitors and what is missing, you can be different.

what is missing, you can be different. what is missing, you can be different. you can leverage. So many times in our

you can leverage. So many times in our you can leverage. So many times in our industry from an operator's point of

industry from an operator's point of industry from an operator's point of view because I was I worked mainly from

view because I was I worked mainly from view because I was I worked mainly from a casino point of view but dealing with

a casino point of view but dealing with a casino point of view but dealing with affiliation with social media

affiliation with social media affiliation with social media programmatic PPC SEO the idea of

programmatic PPC SEO the idea of programmatic PPC SEO the idea of penetrating a market is done without a

penetrating a market is done without a penetrating a market is done without a comprehensive analysis of that market.

comprehensive analysis of that market. comprehensive analysis of that market. It's just because other people are going

It's just because other people are going It's just because other people are going there and all of a sudden okay usually

there and all of a sudden okay usually there and all of a sudden okay usually casino operators affiliates just owning

casino operators affiliates just owning casino operators affiliates just owning okay and getting market share there but

okay and getting market share there but okay and getting market share there but without the desired results. So my point

without the desired results. So my point without the desired results. So my point going back to what does it mean

going back to what does it mean going back to what does it mean positioning and branding is to analyze

positioning and branding is to analyze positioning and branding is to analyze the landscape. Build your own vision.

the landscape. Build your own vision. the landscape. Build your own vision. Try to solve a problem and disrupt

Try to solve a problem and disrupt Try to solve a problem and disrupt things. Keep what is performing very

things. Keep what is performing very things. Keep what is performing very well. Okay, which are a little bit okay.

well. Okay, which are a little bit okay. well. Okay, which are a little bit okay. We cannot forget the traditional way of

We cannot forget the traditional way of We cannot forget the traditional way of doing things. We cannot just simply we

doing things. We cannot just simply we doing things. We cannot just simply we cannot. But then also test, learn, give

cannot. But then also test, learn, give cannot. But then also test, learn, give more more more um ownership to your ultimate consumers

um ownership to your ultimate consumers um ownership to your ultimate consumers and customers. We've been talking for

and customers. We've been talking for and customers. We've been talking for ages about user centering approach. But

ages about user centering approach. But ages about user centering approach. But if you ask me right now, what is there a

if you ask me right now, what is there a if you ask me right now, what is there a casino? Is there a cazasino? Okay, I'm

casino? Is there a cazasino? Okay, I'm casino? Is there a cazasino? Okay, I'm not going to the affiliate space. Okay,

not going to the affiliate space. Okay, not going to the affiliate space. Okay, we can but I'm not going there right

we can but I'm not going there right we can but I'm not going there right now. Is there a casino who really adopts

now. Is there a casino who really adopts now. Is there a casino who really adopts a user centering approach? My answer is

a user centering approach? My answer is a user centering approach? My answer is no. There isn't. And now we are in a

no. There isn't. And now we are in a no. There isn't. And now we are in a phase where we need to think about the

phase where we need to think about the phase where we need to think about the ultimate consumers more than ever. We

ultimate consumers more than ever. We ultimate consumers more than ever. We need to make sure that our brand, our

need to make sure that our brand, our need to make sure that our brand, our affiliates, our casino is out there when

affiliates, our casino is out there when affiliates, our casino is out there when they're looking for, which is a

they're looking for, which is a they're looking for, which is a completely different way of searching on

completely different way of searching on completely different way of searching on Google. And again, I'm not saying that

Google. And again, I'm not saying that Google. And again, I'm not saying that search or the amount of conversations

search or the amount of conversations search or the amount of conversations that are happening right now on JBT will

that are happening right now on JBT will that are happening right now on JBT will be the running Google right

be the running Google right be the running Google right now. But there will be some changes for

now. But there will be some changes for now. But there will be some changes for sure. We are still talking about how

sure. We are still talking about how sure. We are still talking about how many I think 16 billions of searches on

many I think 16 billions of searches on many I think 16 billions of searches on on on Google against maybe 500 500

on on Google against maybe 500 500 on on Google against maybe 500 500 millions prompt on JBT. So there is a

millions prompt on JBT. So there is a millions prompt on JBT. So there is a discrepancy. I'm just saying that if

discrepancy. I'm just saying that if discrepancy. I'm just saying that if affiliates wants to tap into a different

affiliates wants to tap into a different affiliates wants to tap into a different uh audience and segment, if affiliates

uh audience and segment, if affiliates uh audience and segment, if affiliates wants to be out there and come up with a

wants to be out there and come up with a wants to be out there and come up with a different way of making

different way of making different way of making money, then they need to disrupt the way

money, then they need to disrupt the way money, then they need to disrupt the way you're doing things right now.

you're doing things right now. you're doing things right now. I agree. Now, I've got a thought that I

I agree. Now, I've got a thought that I I agree. Now, I've got a thought that I want to bounce off of you, which is this

want to bounce off of you, which is this want to bounce off of you, which is this concept of well, if we're building

concept of well, if we're building concept of well, if we're building products and we're building data, like

products and we're building data, like products and we're building data, like aggregated data, we're trying to give

aggregated data, we're trying to give aggregated data, we're trying to give the answers back to the users. There's I

the answers back to the users. There's I the answers back to the users. There's I think there's now two ways of doing it. think there's now two ways of doing it. think there's now two ways of doing it. Now, the old way was you build the

Now, the old way was you build the Now, the old way was you build the interface and you build your reporting

interface and you build your reporting interface and you build your reporting and you've got all these buttons and and you've got all these buttons and and you've got all these buttons and searches and all the fun stuff. But when

searches and all the fun stuff. But when searches and all the fun stuff. But when do you think or maybe it's like it's not

do you think or maybe it's like it's not do you think or maybe it's like it's not when it's like you have to do it. When

when it's like you have to do it. When when it's like you have to do it. When is a chatbot going to be useful to put

is a chatbot going to be useful to put is a chatbot going to be useful to put inside these things? So, it's like

inside these things? So, it's like inside these things? So, it's like people can just go, you know what? I

people can just go, you know what? I people can just go, you know what? I don't want a clunky interface cuz don't want a clunky interface cuz don't want a clunky interface cuz sometimes interfaces can be like blocks,

sometimes interfaces can be like blocks, sometimes interfaces can be like blocks, like giant blocks. And it's I want to go

like giant blocks. And it's I want to go like giant blocks. And it's I want to go super specific. And I want to ask just

super specific. And I want to ask just super specific. And I want to ask just one question. Can I get the answer to

one question. Can I get the answer to one question. Can I get the answer to give me a list of all the free spins

give me a list of all the free spins give me a list of all the free spins casinos in Chile in Spanish that except

casinos in Chile in Spanish that except casinos in Chile in Spanish that except micro gaming software? Yes or no? Yes,

micro gaming software? Yes or no? Yes, micro gaming software? Yes or no? Yes, you can. You can. And I think this is

you can. You can. And I think this is you can. You can. And I think this is also the purpose or the main scope of

also the purpose or the main scope of also the purpose or the main scope of building AI bots. I could also call it

building AI bots. I could also call it building AI bots. I could also call it AI concierge bot. Okay, it's literally a

AI concierge bot. Okay, it's literally a AI concierge bot. Okay, it's literally a bot that can recommend and get give you

bot that can recommend and get give you bot that can recommend and get give you okay and trigger certain questions based

okay and trigger certain questions based okay and trigger certain questions based on your request. It can show me top

on your request. It can show me top on your request. It can show me top brands for crypto traffic in LATAM with

brands for crypto traffic in LATAM with brands for crypto traffic in LATAM with above average FTDs.

above average FTDs. above average FTDs. I I think by the way is where in general

I I think by the way is where in general I I think by the way is where in general we should go. If we take BI data product

we should go. If we take BI data product we should go. If we take BI data product and marketing all together, these are

and marketing all together, these are and marketing all together, these are the kind of micro product that I believe

the kind of micro product that I believe the kind of micro product that I believe an affiliate should be exploring and

an affiliate should be exploring and an affiliate should be exploring and building.

building. building. Okay, I agree. So I like to ask these

Okay, I agree. So I like to ask these Okay, I agree. So I like to ask these self-serving questions every once in a

self-serving questions every once in a self-serving questions every once in a while which is so I'm pushing my lucky

while which is so I'm pushing my lucky while which is so I'm pushing my lucky but I like doing it. It's what do you

but I like doing it. It's what do you but I like doing it. It's what do you think like that you've got a chance to

think like that you've got a chance to think like that you've got a chance to know what we do as a company? What do

know what we do as a company? What do know what we do as a company? What do you think we can do in terms of

you think we can do in terms of you think we can do in terms of marketing for staff to get more users?

marketing for staff to get more users? marketing for staff to get more users? And we think we have a weird problem and

And we think we have a weird problem and And we think we have a weird problem and it's a similar problem I hear in B2B

it's a similar problem I hear in B2B it's a similar problem I hear in B2B which is long buyer journeys and maybe

which is long buyer journeys and maybe which is long buyer journeys and maybe is it positioning and marketing that we

is it positioning and marketing that we is it positioning and marketing that we all need to do and it's not just us. We

all need to do and it's not just us. We all need to do and it's not just us. We talk to all the B2B companies and it's

talk to all the B2B companies and it's talk to all the B2B companies and it's the same thing over and over again. What

the same thing over and over again. What the same thing over and over again. What can we do to become not just problem

can we do to become not just problem can we do to become not just problem aware but solution aware? What are your

aware but solution aware? What are your aware but solution aware? What are your thoughts?

thoughts? thoughts? Okay, now I already told you that I

Okay, now I already told you that I Okay, now I already told you that I admire Stadron and what you do, guys.

admire Stadron and what you do, guys. admire Stadron and what you do, guys. So, it sounds a little bit like a little

So, it sounds a little bit like a little So, it sounds a little bit like a little bit cheesy, but I believe that you're

bit cheesy, but I believe that you're bit cheesy, but I believe that you're already sitting on a high value, okay?

already sitting on a high value, okay? already sitting on a high value, okay? Affiliates data. And if we go back to

Affiliates data. And if we go back to Affiliates data. And if we go back to our conversation, I think you should

our conversation, I think you should our conversation, I think you should turn that into micro product. Okay. Big

turn that into micro product. Okay. Big turn that into micro product. Okay. Big product, trust, of course, link health

product, trust, of course, link health product, trust, of course, link health checks. Yeah.

checks. Yeah. checks. Yeah. or bold okay create this kind of premium

or bold okay create this kind of premium or bold okay create this kind of premium AI dashboard where user users really

AI dashboard where user users really AI dashboard where user users really type show me I don't know show me top

type show me I don't know show me top type show me I don't know show me top brands with this kind of acquisition

brands with this kind of acquisition brands with this kind of acquisition media mix this is where I see that you

media mix this is where I see that you media mix this is where I see that you could go probably from a product point

could go probably from a product point could go probably from a product point of view and and from a marketing okay

of view and and from a marketing okay of view and and from a marketing okay and branding

and branding and branding perspective you're doing lot a lot and

perspective you're doing lot a lot and perspective you're doing lot a lot and there is also I think it's not a blocker

there is also I think it's not a blocker there is also I think it's not a blocker okay but the truth is that there are a

okay but the truth is that there are a okay but the truth is that there are a lot of technical limitation yet okay

lot of technical limitation yet okay lot of technical limitation yet okay because of the legacy of our industry

because of the legacy of our industry because of the legacy of our industry just recently we start talking as an

just recently we start talking as an just recently we start talking as an industry about being datadriven looking

industry about being datadriven looking industry about being datadriven looking at your own data leverage of first party

at your own data leverage of first party at your own data leverage of first party data the truth is that there are a lot

data the truth is that there are a lot data the truth is that there are a lot of of of um technical limitation of product that

um technical limitation of product that um technical limitation of product that have been successful just because we are

have been successful just because we are have been successful just because we are in a lucrative industry. So I think from

in a lucrative industry. So I think from in a lucrative industry. So I think from a product point of view you got covered

a product point of view you got covered a product point of view you got covered from a branding point of view and you're

from a branding point of view and you're from a branding point of view and you're doing a lot of of things I would

doing a lot of of things I would doing a lot of of things I would be even more dis distract destructive in

be even more dis distract destructive in be even more dis distract destructive in in in the approach. Yeah. Okay. You're

in in the approach. Yeah. Okay. You're in in the approach. Yeah. Okay. You're very good at a podcast that I I would

very good at a podcast that I I would very good at a podcast that I I would now I don't know build some in

now I don't know build some in now I don't know build some in interactive games that people can play

interactive games that people can play interactive games that people can play with that is tied to this free premium

with that is tied to this free premium with that is tied to this free premium AI for example. Yeah, I think I've got

AI for example. Yeah, I think I've got AI for example. Yeah, I think I've got more ideas and I don't necessarily need

more ideas and I don't necessarily need more ideas and I don't necessarily need to share them here but I thought this

to share them here but I thought this to share them here but I thought this was a path we should definitely go down

was a path we should definitely go down was a path we should definitely go down and you've just validated that. So

and you've just validated that. So and you've just validated that. So whatever I learn here, it's like I'll be

whatever I learn here, it's like I'll be whatever I learn here, it's like I'll be able to share with the B2B community and

able to share with the B2B community and able to share with the B2B community and yeah, it's going to be an easy yeah, it's going to be an easy yeah, it's going to be an easy recommendation to say chat with Valley.

recommendation to say chat with Valley. recommendation to say chat with Valley. Nice. Nice.

Nice. Nice. Nice. Nice. So another topic that I know is very hot

So another topic that I know is very hot So another topic that I know is very hot with a lot of affiliates is like the

with a lot of affiliates is like the with a lot of affiliates is like the it's if and when do I use AI tools in my

it's if and when do I use AI tools in my it's if and when do I use AI tools in my content team? So I just want to ask how

content team? So I just want to ask how content team? So I just want to ask how would you build a content team or

would you build a content team or would you build a content team or rebuild a content team for an affiliate

rebuild a content team for an affiliate rebuild a content team for an affiliate site? What is your methodology and

site? What is your methodology and site? What is your methodology and recommendations?

recommendations? recommendations? Yes, I do believe okay that AI needs a

Yes, I do believe okay that AI needs a Yes, I do believe okay that AI needs a manager no matter what. Okay, you can

manager no matter what. Okay, you can manager no matter what. Okay, you can minimize the cost because the reality is

minimize the cost because the reality is minimize the cost because the reality is that you that you that you can nowadays and going forward even more

can nowadays and going forward even more can nowadays and going forward even more you can have a smaller team and take

you can have a smaller team and take you can have a smaller team and take this opportunistic approach where you

this opportunistic approach where you this opportunistic approach where you have your kind of co-pilot okay AI

have your kind of co-pilot okay AI have your kind of co-pilot okay AI agents I still believe it's not going to

agents I still believe it's not going to agents I still believe it's not going to replace the kind of human being but AI

replace the kind of human being but AI replace the kind of human being but AI needs a manager so if you ask me a

needs a manager so if you ask me a needs a manager so if you ask me a content team and now I foresee it. There

content team and now I foresee it. There content team and now I foresee it. There is this AI guru strategist that know

is this AI guru strategist that know is this AI guru strategist that know exactly how machine learning works. It's

exactly how machine learning works. It's exactly how machine learning works. It's always on top of things and it's able to

always on top of things and it's able to always on top of things and it's able to extrapulate okay the value from AI

extrapulate okay the value from AI extrapulate okay the value from AI machine learning automation. Then I

machine learning automation. Then I machine learning automation. Then I still still still consider three four vertical expertise

consider three four vertical expertise consider three four vertical expertise in house human being but with a

in house human being but with a in house human being but with a different skill set again needs to be

different skill set again needs to be different skill set again needs to be data driven and product focused and very

data driven and product focused and very data driven and product focused and very curious to test new things and then I

curious to test new things and then I curious to test new things and then I would actually automate everything with

would actually automate everything with would actually automate everything with AI agents from how to feed the ultimate

AI agents from how to feed the ultimate AI agents from how to feed the ultimate consumer with personalized results

consumer with personalized results consumer with personalized results results to analyze data. I would just

results to analyze data. I would just results to analyze data. I would just keep that kind of human being task force

keep that kind of human being task force keep that kind of human being task force for the creative part and not to really

for the creative part and not to really for the creative part and not to really because I think humans can bring a

because I think humans can bring a because I think humans can bring a different type of energy and

different type of energy and different type of energy and perspective. It cannot be replaced by

perspective. It cannot be replaced by perspective. It cannot be replaced by any kind of robot. So I will use that

any kind of robot. So I will use that any kind of robot. So I will use that layer of creativity and technology

layer of creativity and technology layer of creativity and technology skills but then all the rest pretty much

skills but then all the rest pretty much skills but then all the rest pretty much all automated. Okay, so personalization

all automated. Okay, so personalization all automated. Okay, so personalization is something that comes up over and over

is something that comes up over and over is something that comes up over and over again and we know in the corner there's

again and we know in the corner there's again and we know in the corner there's a lot of these CRM tools out there like

a lot of these CRM tools out there like a lot of these CRM tools out there like CRM for maybe they're for like

CRM for maybe they're for like CRM for maybe they're for like affiliates for their players but it's

affiliates for their players but it's affiliates for their players but it's more on the operator side. So, what

more on the operator side. So, what more on the operator side. So, what would you say whether we're talking

would you say whether we're talking would you say whether we're talking operator or affiliate about what we

operator or affiliate about what we operator or affiliate about what we could build for a chatbot in terms of

could build for a chatbot in terms of could build for a chatbot in terms of personalization? Like, how do we get

personalization? Like, how do we get personalization? Like, how do we get good at this? And how would you do this?

good at this? And how would you do this? good at this? And how would you do this? If you had a project, let's here's the

If you had a project, let's here's the If you had a project, let's here's the example. You're an affiliate and you've

example. You're an affiliate and you've example. You're an affiliate and you've got a product which captures a lot of

got a product which captures a lot of got a product which captures a lot of first-party data. You now have their

first-party data. You now have their first-party data. You now have their emails. How would you build something

emails. How would you build something emails. How would you build something that's going to interact with those

that's going to interact with those that's going to interact with those users where they're not always on the

users where they're not always on the users where they're not always on the product, but you at least have their

product, but you at least have their product, but you at least have their email? What does the email flow look

email? What does the email flow look email? What does the email flow look like? Okay,

like? Okay, like? Okay, the lead generation technique through an

the lead generation technique through an the lead generation technique through an email, it still works and it's very

email, it still works and it's very email, it still works and it's very powerful. Chatbot tools, there are many

powerful. Chatbot tools, there are many powerful. Chatbot tools, there are many out there and some of them looks very

out there and some of them looks very out there and some of them looks very robotic. Some others are really well

robotic. Some others are really well robotic. Some others are really well inserted into the entire flow. So for me

inserted into the entire flow. So for me inserted into the entire flow. So for me as a users is not the matter of being

as a users is not the matter of being as a users is not the matter of being replied by a chatbot but is how this

replied by a chatbot but is how this replied by a chatbot but is how this chatbot is helping me to solve a

chatbot is helping me to solve a chatbot is helping me to solve a problem. If they capture my email is

problem. If they capture my email is problem. If they capture my email is only one signal that can use from a

only one signal that can use from a only one signal that can use from a business point of view. maybe not as a

business point of view. maybe not as a business point of view. maybe not as a user but it would be more inclined and

user but it would be more inclined and user but it would be more inclined and perhaps smart smarter to captures many

perhaps smart smarter to captures many perhaps smart smarter to captures many other data is the email is the social

other data is the email is the social other data is the email is the social plug-in is if we talk within the crypto

plug-in is if we talk within the crypto plug-in is if we talk within the crypto space is the wallet ID so many

space is the wallet ID so many space is the wallet ID so many interaction points that are enable the

interaction points that are enable the interaction points that are enable the business to really enhance that

business to really enhance that business to really enhance that personalization the bot it's a bot the

personalization the bot it's a bot the personalization the bot it's a bot the way the bot is built

way the bot is built way the bot is built is the game

is the game is the game changer. So if the bot is well inserted

changer. So if the bot is well inserted changer. So if the bot is well inserted in the UX in a way that the user doesn't

in the UX in a way that the user doesn't in the UX in a way that the user doesn't even realize that is a bot. This is the

even realize that is a bot. This is the even realize that is a bot. This is the innovation piece that we need to

innovation piece that we need to innovation piece that we need to everyone to think about. There will be a

everyone to think about. There will be a everyone to think about. There will be a point where us as a consumer they won't

point where us as a consumer they won't point where us as a consumer they won't even realize that we're talking with a

even realize that we're talking with a even realize that we're talking with a with a robot simply because is well

with a robot simply because is well with a robot simply because is well embedded in the way we use that kind of

embedded in the way we use that kind of embedded in the way we use that kind of affiliate site in the way we interact

affiliate site in the way we interact affiliate site in the way we interact with that kind of YouTube

with that kind of YouTube with that kind of YouTube widget. There are already platforms and

widget. There are already platforms and widget. There are already platforms and tools out there. I don't know if I can

tools out there. I don't know if I can tools out there. I don't know if I can mention a few but I build a notion page

mention a few but I build a notion page mention a few but I build a notion page which is a very simple directory. I'm

which is a very simple directory. I'm which is a very simple directory. I'm converting it into a website by the way

converting it into a website by the way converting it into a website by the way so we become much much better user

so we become much much better user so we become much much better user friendly where I listed down some AI

friendly where I listed down some AI friendly where I listed down some AI machine learning tools dedicated to a

machine learning tools dedicated to a machine learning tools dedicated to a gaming specifically. But back to your

gaming specifically. But back to your gaming specifically. But back to your question John, it's super super

question John, it's super super question John, it's super super important that we are not considering

important that we are not considering important that we are not considering the bot as a separated piece of

the bot as a separated piece of the bot as a separated piece of technology separated from our branding

technology separated from our branding technology separated from our branding or our positioning is part of it. I

or our positioning is part of it. I or our positioning is part of it. I remember when I used to plan okay this

remember when I used to plan okay this remember when I used to plan okay this marketing strategies or marketing plans

marketing strategies or marketing plans marketing strategies or marketing plans you think about branding, positioning,

you think about branding, positioning, you think about branding, positioning, SEO, programmatic, social media,

SEO, programmatic, social media, SEO, programmatic, social media, affiliates. Now there is a new kind of

affiliates. Now there is a new kind of affiliates. Now there is a new kind of layer of of layer of complex complexity

layer of of layer of complex complexity layer of of layer of complex complexity but also a very cool piece of technology

but also a very cool piece of technology but also a very cool piece of technology that we need to think of. How apart from

that we need to think of. How apart from that we need to think of. How apart from the traditional media, we can have a

the traditional media, we can have a the traditional media, we can have a chatbot that solve a problem for our

chatbot that solve a problem for our chatbot that solve a problem for our customers and create a emotional

customers and create a emotional customers and create a emotional connection with our player because knows

connection with our player because knows connection with our player because knows almost everything that he does on our

almost everything that he does on our almost everything that he does on our website and likely what does outside our

website and likely what does outside our website and likely what does outside our website too.

website too. website too. Agreed. So what do you see of the future

Agreed. So what do you see of the future Agreed. So what do you see of the future of affiliate marketing as it intersects

of affiliate marketing as it intersects of affiliate marketing as it intersects with business intelligence?

with business intelligence? with business intelligence? Okay. So if we recap what we mentioned

Okay. So if we recap what we mentioned Okay. So if we recap what we mentioned earlier on, we said that ideally all

earlier on, we said that ideally all earlier on, we said that ideally all these brand and affiliates will act as a

these brand and affiliates will act as a these brand and affiliates will act as a mini product teams. I see affiliates

mini product teams. I see affiliates mini product teams. I see affiliates evolving into this space together with

evolving into this space together with evolving into this space together with BI. For me, BI will evolve from

BI. For me, BI will evolve from BI. For me, BI will evolve from reporting and interpreting data to

reporting and interpreting data to reporting and interpreting data to prediction. tools will help you

prediction. tools will help you prediction. tools will help you understand not just which casino works

understand not just which casino works understand not just which casino works by but why affiliates will likely able

by but why affiliates will likely able by but why affiliates will likely able to trigger an alert and tell the players

to trigger an alert and tell the players to trigger an alert and tell the players this offer convert converts better than

this offer convert converts better than this offer convert converts better than any others or from a BI point of view

any others or from a BI point of view any others or from a BI point of view we'll be able to understand if you know

we'll be able to understand if you know we'll be able to understand if you know a casino is able to generate more FTDs

a casino is able to generate more FTDs a casino is able to generate more FTDs is because it's shown to telegram users

is because it's shown to telegram users is because it's shown to telegram users and has this kind of engagement rate. So

and has this kind of engagement rate. So and has this kind of engagement rate. So it's all powered by AI agents that test

it's all powered by AI agents that test it's all powered by AI agents that test learn optimize in this background of BI

learn optimize in this background of BI learn optimize in this background of BI affiliation attribution affiliate. So

affiliation attribution affiliate. So affiliation attribution affiliate. So it's if there is a word that we can use

it's if there is a word that we can use it's if there is a word that we can use is really a new affiliate stack. So as

is really a new affiliate stack. So as is really a new affiliate stack. So as there is the tech stack, the media stack

there is the tech stack, the media stack there is the tech stack, the media stack is the new affiliate stack, BI, AI,

is the new affiliate stack, BI, AI, is the new affiliate stack, BI, AI, attribution, and community.

attribution, and community. attribution, and community. I agree. Uh Valet, this was super

I agree. Uh Valet, this was super I agree. Uh Valet, this was super insightful. I've got even more insightful. I've got even more insightful. I've got even more questions, but we'll save that either

questions, but we'll save that either questions, but we'll save that either for the next recording or our next chat.

for the next recording or our next chat. for the next recording or our next chat. How can people get a hold of you? Yes, I

How can people get a hold of you? Yes, I How can people get a hold of you? Yes, I am on LinkedIn under Valentina Dako.

am on LinkedIn under Valentina Dako. am on LinkedIn under Valentina Dako. Profit Matches is my business page and

Profit Matches is my business page and Profit Matches is my business page and there is Profit Matches website which is

there is Profit Matches website which is there is Profit Matches website which is still an option page but I'm working to

still an option page but I'm working to still an option page but I'm working to convert it into a website. Thank you for

convert it into a website. Thank you for convert it into a website. Thank you for having me. Thank you for being on the

having me. Thank you for being on the having me. Thank you for being on the show. Thank you. Thank you. Bye.

Thank you for tuning in to the Thank you for tuning in to the AffiliateBI podcast. I'd like to take

AffiliateBI podcast. I'd like to take AffiliateBI podcast. I'd like to take this time to ask for a small favor to

this time to ask for a small favor to this time to ask for a small favor to leave a rating and review wherever you

leave a rating and review wherever you leave a rating and review wherever you listen to your podcast. That helps us

listen to your podcast. That helps us listen to your podcast. That helps us expand our reach to rank higher in

expand our reach to rank higher in expand our reach to rank higher in podcast directories and reach more

podcast directories and reach more podcast directories and reach more listeners.