Data skills and courses with Sam McKay from Enterprise DNA

data analysis data analysis um app development and workflow

um app development and workflow um app development and workflow automation automation automation I personally estimate there is probably

I personally estimate there is probably I personally estimate there is probably 10 times that could be done

10 times that could be done 10 times that could be done that is not being done right now you

that is not being done right now you that is not being done right now you know and that's what I think

know and that's what I think know and that's what I think AI will will start enabling just so much

AI will will start enabling just so much AI will will start enabling just so much more so much more I I am not a believer

more so much more I I am not a believer more so much more I I am not a believer that anyone's job is in Jeopardy at all

that anyone's job is in Jeopardy at all that anyone's job is in Jeopardy at all if you're particularly if you're a data

if you're particularly if you're a data if you're particularly if you're a data professional because you can just do

professional because you can just do professional because you can just do five to ten times more like that that is

five to ten times more like that that is five to ten times more like that that is the reality right and um you know if you

the reality right and um you know if you the reality right and um you know if you Embrace if you Embrace what's coming you

Embrace if you Embrace what's coming you Embrace if you Embrace what's coming you have no problem you will have absolutely

have no problem you will have absolutely have no problem you will have absolutely no no no um no issues at all I'm John rate and

um no issues at all I'm John rate and um no issues at all I'm John rate and you're listening to affiliate bi the

you're listening to affiliate bi the you're listening to affiliate bi the business intelligence and affiliate business intelligence and affiliate business intelligence and affiliate marketing podcast brought to you by

marketing podcast brought to you by marketing podcast brought to you by statsrock welcome to the affiliate bi

statsrock welcome to the affiliate bi statsrock welcome to the affiliate bi podcast I've got a special guest here

podcast I've got a special guest here podcast I've got a special guest here Sam McKay I'm going to pass it over to

Sam McKay I'm going to pass it over to Sam McKay I'm going to pass it over to you Sam because it's like I stumbled

you Sam because it's like I stumbled you Sam because it's like I stumbled upon your Enterprise DNA courses and

upon your Enterprise DNA courses and upon your Enterprise DNA courses and ironically enough I'm actually spending

ironically enough I'm actually spending ironically enough I'm actually spending time looking to find more courses so I

time looking to find more courses so I time looking to find more courses so I can level up my skills so uh pass it to

can level up my skills so uh pass it to can level up my skills so uh pass it to you and tell us what you do yeah sounds

you and tell us what you do yeah sounds you and tell us what you do yeah sounds good so good so good so um hey everyone I'm Sam and I have been

um hey everyone I'm Sam and I have been um hey everyone I'm Sam and I have been I founded and and currently CEO of

I founded and and currently CEO of I founded and and currently CEO of Enterprise DNA we've been around for a

Enterprise DNA we've been around for a Enterprise DNA we've been around for a while now about seven years I really

while now about seven years I really while now about seven years I really kick-started things when power bi

kick-started things when power bi kick-started things when power bi emerged in its first it's rejuvenated

emerged in its first it's rejuvenated emerged in its first it's rejuvenated form it had been around a little while

form it had been around a little while form it had been around a little while but then they repackaged it remarketed

but then they repackaged it remarketed but then they repackaged it remarketed it and it was just so much better than it and it was just so much better than it and it was just so much better than what had been what had gone before and

what had been what had gone before and what had been what had gone before and we really for a number of years focused

we really for a number of years focused we really for a number of years focused on on power bi

on on power bi on on power bi um and just the

um and just the um and just the advances in analytics that were

advances in analytics that were advances in analytics that were occurring at the time you know really occurring at the time you know really occurring at the time you know really showcasing how you could make a big showcasing how you could make a big showcasing how you could make a big difference within the business World by

difference within the business World by difference within the business World by by using these tools

by using these tools by using these tools and things have evolved a lot over time

and things have evolved a lot over time and things have evolved a lot over time and now we are a really dedicated online

and now we are a really dedicated online and now we are a really dedicated online uh training platform for all data skills

uh training platform for all data skills uh training platform for all data skills and more increasingly AI skills

and more increasingly AI skills and more increasingly AI skills um the obviously you know most the

um the obviously you know most the um the obviously you know most the listeners will know that the world has listeners will know that the world has listeners will know that the world has changed a lot in the last six months

changed a lot in the last six months changed a lot in the last six months um and we're evolving too um we

um and we're evolving too um we um and we're evolving too um we personally and in my team we all believe

personally and in my team we all believe personally and in my team we all believe that you can just do so much more as a

that you can just do so much more as a that you can just do so much more as a data professional and so we're super

data professional and so we're super data professional and so we're super excited about that and I want to make

excited about that and I want to make excited about that and I want to make sure that we bring a lot of others on sure that we bring a lot of others on sure that we bring a lot of others on the journey with us you know mastering

the journey with us you know mastering the journey with us you know mastering these new a lot a lot of new tools and a

these new a lot a lot of new tools and a these new a lot a lot of new tools and a lot of new ways of uh analyzing and

lot of new ways of uh analyzing and lot of new ways of uh analyzing and working with data that I I see coming up

working with data that I I see coming up working with data that I I see coming up now and I just think is going to now and I just think is going to now and I just think is going to accelerate into the into the future yeah

accelerate into the into the future yeah accelerate into the into the future yeah I think with what you're talking about I think with what you're talking about I think with what you're talking about I'm kind of discovering almost I'm kind of discovering almost I'm kind of discovering almost accidentally where you know we started

accidentally where you know we started accidentally where you know we started um and a stats data analytics company in

um and a stats data analytics company in um and a stats data analytics company in affiliate marketing and

affiliate marketing and affiliate marketing and um I took a course last summer focusing

um I took a course last summer focusing um I took a course last summer focusing on Tableau and what I saw coming from

on Tableau and what I saw coming from on Tableau and what I saw coming from just the database not even trying to

just the database not even trying to just the database not even trying to like okay here's my hip hypothesis I'm

like okay here's my hip hypothesis I'm like okay here's my hip hypothesis I'm like I don't know what I'm looking for like I don't know what I'm looking for like I don't know what I'm looking for I'm just going to throw this together I'm just going to throw this together I'm just going to throw this together and I was kind of shocked at what I

and I was kind of shocked at what I and I was kind of shocked at what I found and I'm pretty sure that you know

found and I'm pretty sure that you know found and I'm pretty sure that you know these tools you've been watching them

these tools you've been watching them these tools you've been watching them evolve for a long time especially with evolve for a long time especially with evolve for a long time especially with power bi so um I think you're right it's

power bi so um I think you're right it's power bi so um I think you're right it's uh there's so much to do and there's so

uh there's so much to do and there's so uh there's so much to do and there's so much power and then you throw in a GPT

much power and then you throw in a GPT much power and then you throw in a GPT and I've already I've already had a

and I've already I've already had a and I've already I've already had a sneak peek at some of your courses that

sneak peek at some of your courses that sneak peek at some of your courses that have that in there yeah yeah well I

have that in there yeah yeah well I have that in there yeah yeah well I personally I

personally I personally I um am more like I was very excited to

um am more like I was very excited to um am more like I was very excited to win power bi came out and I I thought

win power bi came out and I I thought win power bi came out and I I thought okay okay okay um I I was a historically a very big

um I I was a historically a very big um I I was a historically a very big Excel user I was very very confident in

Excel user I was very very confident in Excel user I was very very confident in BBA coding Etc and then I saw power

BBA coding Etc and then I saw power BBA coding Etc and then I saw power beyond I was like wow this is just a big beyond I was like wow this is just a big beyond I was like wow this is just a big change I'm way more excited now about it

change I'm way more excited now about it change I'm way more excited now about it the change that's occurring uh with with

the change that's occurring uh with with the change that's occurring uh with with these AI systems uh than it was even

these AI systems uh than it was even these AI systems uh than it was even then I just I just think it's truly

then I just I just think it's truly then I just I just think it's truly transformational what are the beliefs I

transformational what are the beliefs I transformational what are the beliefs I have which is not have which is not have which is not you know widely um

you know widely um you know widely um talked about or accepted I I actually

talked about or accepted I I actually talked about or accepted I I actually think that the way we work with data is

think that the way we work with data is think that the way we work with data is fundamentally change it like it's it's

fundamentally change it like it's it's fundamentally change it like it's it's completely changing just like a lot of

completely changing just like a lot of completely changing just like a lot of other things are with with um this

other things are with with um this other things are with with um this natural language interface that we have natural language interface that we have natural language interface that we have with technology but

with technology but with technology but um I did I actually am not even

um I did I actually am not even um I did I actually am not even convinced that power bi is going to be

convinced that power bi is going to be convinced that power bi is going to be the winner at the end of this right I I the winner at the end of this right I I the winner at the end of this right I I I think there's just going to be a lot I think there's just going to be a lot I think there's just going to be a lot of new tools a lot of new ways that you

of new tools a lot of new ways that you of new tools a lot of new ways that you can just interact with your data have a

can just interact with your data have a can just interact with your data have a conversation with your data yes I think

conversation with your data yes I think conversation with your data yes I think these big players are going to be huge these big players are going to be huge these big players are going to be huge no doubt about it but I just think no doubt about it but I just think no doubt about it but I just think there's going to be a lot more I just there's going to be a lot more I just there's going to be a lot more I just think there's going to be new ways of think there's going to be new ways of think there's going to be new ways of doing things and so yeah I'm just

doing things and so yeah I'm just doing things and so yeah I'm just personally getting myself geared up for

personally getting myself geared up for personally getting myself geared up for that and also we're evolving ourselves

that and also we're evolving ourselves that and also we're evolving ourselves as a business and as a as a company that

as a business and as a as a company that as a business and as a as a company that creates content for for data

creates content for for data creates content for for data professionals um you know around around

professionals um you know around around professionals um you know around around that thesis as well

that thesis as well that thesis as well yeah I've got kind of like uh like a lot

yeah I've got kind of like uh like a lot yeah I've got kind of like uh like a lot of questions and I'm going to throw the of questions and I'm going to throw the of questions and I'm going to throw the one your way about I think a lot of

one your way about I think a lot of one your way about I think a lot of people get intimidated when they think

people get intimidated when they think people get intimidated when they think they have to work with data and I'm sure

they have to work with data and I'm sure they have to work with data and I'm sure you've run into people all the time I

you've run into people all the time I you've run into people all the time I mean this this exists in all Industries

mean this this exists in all Industries mean this this exists in all Industries where you're on to someone they've got a

where you're on to someone they've got a where you're on to someone they've got a pretty competent uh job or profession

pretty competent uh job or profession pretty competent uh job or profession but then when you kind of like get a

but then when you kind of like get a but then when you kind of like get a sneak peek at their skills of working

sneak peek at their skills of working sneak peek at their skills of working with like Excel or you know spreadsheets

with like Excel or you know spreadsheets with like Excel or you know spreadsheets and you're just wondering like how have

and you're just wondering like how have and you're just wondering like how have you been able to make it this far you been able to make it this far you been able to make it this far without having even the basics and it's

without having even the basics and it's without having even the basics and it's like I just feel that these are like

like I just feel that these are like like I just feel that these are like fundamental fundamental fundamental um skills and then of course these are

um skills and then of course these are um skills and then of course these are like kind of like things you build as

like kind of like things you build as like kind of like things you build as building blocks to build on top of so uh

building blocks to build on top of so uh building blocks to build on top of so uh what would you say for people that want what would you say for people that want what would you say for people that want to get started where they're just kind to get started where they're just kind to get started where they're just kind of like deer in the Headlights

look I mean one thing I would just say look I mean one thing I would just say is it's not that hard it's not that hard

is it's not that hard it's not that hard is it's not that hard it's not that hard and and it's being democratized like

and and it's being democratized like and and it's being democratized like crazy like right now like there is no

crazy like right now like there is no crazy like right now like there is no easier point in time through for the

easier point in time through for the easier point in time through for the last 20 years than there is now to to to

last 20 years than there is now to to to last 20 years than there is now to to to to to to to learn and get um get into

to to to to learn and get um get into to to to to learn and get um get into Data

Data Data once you once you understand a few

once you once you understand a few once you once you understand a few fundamental Frameworks around data

fundamental Frameworks around data fundamental Frameworks around data literacy you know what you should be

literacy you know what you should be literacy you know what you should be looking for within data it really is

looking for within data it really is looking for within data it really is just more about tool application because

just more about tool application because just more about tool application because data is data regarding regardless of

data is data regarding regardless of data is data regarding regardless of like what industry it's in what business

like what industry it's in what business like what industry it's in what business function it comes from you know it's a

function it comes from you know it's a function it comes from you know it's a bunch of Dimensions with numbers it's

bunch of Dimensions with numbers it's bunch of Dimensions with numbers it's all the same I mean I've dealt in in

all the same I mean I've dealt in in all the same I mean I've dealt in in tens of different Industries with tens of different Industries with tens of different Industries with customers on advisory calls Consulting

customers on advisory calls Consulting customers on advisory calls Consulting calls training course it's all the same

calls training course it's all the same calls training course it's all the same thing there's nothing that different in

thing there's nothing that different in thing there's nothing that different in data and if you can just get familiar

data and if you can just get familiar data and if you can just get familiar with with some of those literacy aspects

with with some of those literacy aspects with with some of those literacy aspects of of of of data you know what you can

of of of of data you know what you can of of of of data you know what you can do with numeric columns versus what you

do with numeric columns versus what you do with numeric columns versus what you can do with filtering and dimension can do with filtering and dimension can do with filtering and dimension columns it it really comes down to then

columns it it really comes down to then columns it it really comes down to then using the Tool uh the tools like getting

using the Tool uh the tools like getting using the Tool uh the tools like getting familiar with the power bi interface or

familiar with the power bi interface or familiar with the power bi interface or the Tableau interface or the click view the Tableau interface or the click view the Tableau interface or the click view or the Excel you know it's about getting

or the Excel you know it's about getting or the Excel you know it's about getting used to the tools um uh and and how you

used to the tools um uh and and how you used to the tools um uh and and how you can use them around around the data so

can use them around around the data so can use them around around the data so so it's really it's really I guess too

so it's really it's really I guess too so it's really it's really I guess too if you're a complete novice it's about

if you're a complete novice it's about if you're a complete novice it's about just getting a bit of literacy

just getting a bit of literacy just getting a bit of literacy um which you know doesn't take doesn't

um which you know doesn't take doesn't um which you know doesn't take doesn't take a huge amount and then it's about

take a huge amount and then it's about take a huge amount and then it's about tool application and I just you know

tool application and I just you know tool application and I just you know both of those are being democratized both of those are being democratized both of those are being democratized there's no doubt in my mind that um

there's no doubt in my mind that um there's no doubt in my mind that um anyone and anyone can achieve this you

anyone and anyone can achieve this you anyone and anyone can achieve this you know I actually estimated a few months

know I actually estimated a few months know I actually estimated a few months ago when I was sort of reevaluating our

ago when I was sort of reevaluating our ago when I was sort of reevaluating our strategy because I was going to myself

strategy because I was going to myself strategy because I was going to myself wow okay chat GPT can basically you know

wow okay chat GPT can basically you know wow okay chat GPT can basically you know advise anyone what I would advise them

advise anyone what I would advise them advise anyone what I would advise them on a training call that we charge a lot on a training call that we charge a lot on a training call that we charge a lot of money for but then I realized well

of money for but then I realized well of money for but then I realized well there's probably actually going to be 20 there's probably actually going to be 20 there's probably actually going to be 20 times the amount of analysts now because

times the amount of analysts now because times the amount of analysts now because or data professionals because it's just

or data professionals because it's just or data professionals because it's just been democratized so much so you know

been democratized so much so you know been democratized so much so you know there's some sort of reassuring thoughts

there's some sort of reassuring thoughts there's some sort of reassuring thoughts I would say yeah that's a interesting

I would say yeah that's a interesting I would say yeah that's a interesting Insight you know in regards to like you

Insight you know in regards to like you Insight you know in regards to like you know how do we make people analysts but know how do we make people analysts but know how do we make people analysts but maybe this action might uh maybe it

maybe this action might uh maybe it maybe this action might uh maybe it might leave some people in the in the

might leave some people in the in the might leave some people in the in the dark where they're too scared to touch

dark where they're too scared to touch dark where they're too scared to touch chat GPT but maybe it'll do the opposite

chat GPT but maybe it'll do the opposite chat GPT but maybe it'll do the opposite where people will say hey I'm not an

where people will say hey I'm not an where people will say hey I'm not an analyst but help me get started and I

analyst but help me get started and I analyst but help me get started and I think once they realize you know the think once they realize you know the think once they realize you know the power in these tools that's when I think power in these tools that's when I think power in these tools that's when I think people get excited and go wait a minute

people get excited and go wait a minute people get excited and go wait a minute maybe there's something I can do here

maybe there's something I can do here maybe there's something I can do here I was on a um just to give you that

I was on a um just to give you that I was on a um just to give you that event I was on a call with a a company

event I was on a call with a a company event I was on a call with a a company in um uh some Executives uh whether

in um uh some Executives uh whether in um uh some Executives uh whether whether with some with with some

whether with some with with some whether with some with with some analysts as well I think it was about 15

analysts as well I think it was about 15 analysts as well I think it was about 15 people and the company was from Norway

people and the company was from Norway people and the company was from Norway and they'd all use chat gbt but they

and they'd all use chat gbt but they and they'd all use chat gbt but they said have you used chat gbt in said have you used chat gbt in said have you used chat gbt in combination with your workflow with

combination with your workflow with combination with your workflow with power bi power bi power bi and they said no like I think one person

and they said no like I think one person and they said no like I think one person put their hand out of 50. I walked them

put their hand out of 50. I walked them put their hand out of 50. I walked them through because I've been using it through because I've been using it through because I've been using it extensively myself

extensively myself extensively myself um I walked through every part of my

um I walked through every part of my um I walked through every part of my development cycle like of developing a

development cycle like of developing a development cycle like of developing a singular report and I was able to get

singular report and I was able to get singular report and I was able to get assistance at every step along the way

assistance at every step along the way assistance at every step along the way that was mind-blowing like absolutely

that was mind-blowing like absolutely that was mind-blowing like absolutely mind-blowing it would advise me on how

mind-blowing it would advise me on how mind-blowing it would advise me on how to go and connect to the data what to go and connect to the data what to go and connect to the data what transformations to make what model to

transformations to make what model to transformations to make what model to build what formulas to create we're even

build what formulas to create we're even build what formulas to create we're even to place certain visualizations in my

to place certain visualizations in my to place certain visualizations in my report like

report like report like I you should not be scared of this stuff

I you should not be scared of this stuff I you should not be scared of this stuff you should be embracing it I mean I've

you should be embracing it I mean I've you should be embracing it I mean I've been doing this for a long time and it been doing this for a long time and it been doing this for a long time and it used to be what set set me apart but I'm

used to be what set set me apart but I'm used to be what set set me apart but I'm more than comfortable getting some more than comfortable getting some more than comfortable getting some assistance I don't I didn't use it

assistance I don't I didn't use it assistance I don't I didn't use it uh just straight copy and paste but to

uh just straight copy and paste but to uh just straight copy and paste but to help me with creativity with inspiration

help me with creativity with inspiration help me with creativity with inspiration it's it's an incredible

it's it's an incredible it's it's an incredible um enhancer um enhancer um enhancer yeah it just even hearing about it makes

yeah it just even hearing about it makes yeah it just even hearing about it makes me want to spend more time on it like

me want to spend more time on it like me want to spend more time on it like I've been you know doing uh various data

I've been you know doing uh various data I've been you know doing uh various data courses over the last little while and courses over the last little while and courses over the last little while and then I'm throwing chat GPT on it and

then I'm throwing chat GPT on it and then I'm throwing chat GPT on it and then I'm discovering you know some of

then I'm discovering you know some of then I'm discovering you know some of the courses you have and I'm like okay

the courses you have and I'm like okay the courses you have and I'm like okay there's a lot here and I'm discovering

there's a lot here and I'm discovering there's a lot here and I'm discovering new tools of companies that have just

new tools of companies that have just new tools of companies that have just come out of nowhere and they've got

come out of nowhere and they've got come out of nowhere and they've got these things almost native like I'm like

these things almost native like I'm like these things almost native like I'm like how did they have how did they get this

how did they have how did they get this how did they have how did they get this happen uh you know built so quickly yeah

happen uh you know built so quickly yeah happen uh you know built so quickly yeah yeah well one of the that's the thing

yeah well one of the that's the thing yeah well one of the that's the thing that really excites me I just think I

that really excites me I just think I that really excites me I just think I mean I've already seen examples like uh

mean I've already seen examples like uh mean I've already seen examples like uh maybe some some of the listeners have

maybe some some of the listeners have maybe some some of the listeners have heard of code interpreter which is a heard of code interpreter which is a heard of code interpreter which is a chat TPT plugin uh I've seen some insane

chat TPT plugin uh I've seen some insane chat TPT plugin uh I've seen some insane examples of where you literally are just

examples of where you literally are just examples of where you literally are just connecting data to this thing and you're

connecting data to this thing and you're connecting data to this thing and you're just typing out Google like queries to

just typing out Google like queries to just typing out Google like queries to get answers on your data get charts on

get answers on your data get charts on get answers on your data get charts on your data I mean it's like

your data I mean it's like your data I mean it's like crazy absolutely crazy uh and it is it's

crazy absolutely crazy uh and it is it's crazy absolutely crazy uh and it is it's so like from that from that just that

so like from that from that just that so like from that from that just that one you know example and few some some

one you know example and few some some one you know example and few some some people have access to it I personally people have access to it I personally people have access to it I personally don't but don't but don't but just from that one example you can ex

just from that one example you can ex just from that one example you can ex you can extrapolate that out and you can

you can extrapolate that out and you can you can extrapolate that out and you can think wow okay how we interact with our

think wow okay how we interact with our think wow okay how we interact with our data it's just it's just going to data it's just it's just going to data it's just it's just going to fundamentally change I mean we could be

fundamentally change I mean we could be fundamentally change I mean we could be in in in um a chat bot a mid like Microsoft teams

um a chat bot a mid like Microsoft teams um a chat bot a mid like Microsoft teams for example or we could be in um some

for example or we could be in um some for example or we could be in um some other in our email maybe in Gmail and

other in our email maybe in Gmail and other in our email maybe in Gmail and you could maybe have a box where you

you could maybe have a box where you you could maybe have a box where you just type in okay can you go and find just type in okay can you go and find just type in okay can you go and find this Insight from my data which is this Insight from my data which is this Insight from my data which is loaded into the cloud somewhere like to

loaded into the cloud somewhere like to loaded into the cloud somewhere like to me that is

me that is me that is it's gonna happen I I truly think it's

it's gonna happen I I truly think it's it's gonna happen I I truly think it's going to happen sooner than we think

going to happen sooner than we think going to happen sooner than we think um just based on what I've seen it's not um just based on what I've seen it's not um just based on what I've seen it's not here right now but I I think it's going

here right now but I I think it's going here right now but I I think it's going to be be here pretty soon

to be be here pretty soon to be be here pretty soon that's pretty exciting and you mentioned

that's pretty exciting and you mentioned that's pretty exciting and you mentioned that you've been doing uh Enterprise DNA

that you've been doing uh Enterprise DNA that you've been doing uh Enterprise DNA for seven years and you know I think

for seven years and you know I think for seven years and you know I think you've got a background in finance and

you've got a background in finance and you've got a background in finance and based on what you've been doing for your

based on what you've been doing for your based on what you've been doing for your career in data especially you know

career in data especially you know career in data especially you know running uh this business uh what

running uh this business uh what running uh this business uh what interests and have you seen in people

interests and have you seen in people interests and have you seen in people getting more excited about data and uh

getting more excited about data and uh getting more excited about data and uh taking your courses like I'm I'm what I

taking your courses like I'm I'm what I taking your courses like I'm I'm what I personally seen in the last couple years

personally seen in the last couple years personally seen in the last couple years companies that do data Maybe in the past

companies that do data Maybe in the past companies that do data Maybe in the past they were seen as boring but now they're

they were seen as boring but now they're they were seen as boring but now they're become exciting and they're becoming

become exciting and they're becoming become exciting and they're becoming sought after and obviously you've even

sought after and obviously you've even sought after and obviously you've even said yourself like the the changes in

said yourself like the the changes in said yourself like the the changes in power bi as as what they've done like

power bi as as what they've done like power bi as as what they've done like these companies have come out of what in

these companies have come out of what in these companies have come out of what in my mind I would say they come out of

my mind I would say they come out of my mind I would say they come out of nowhere and now they're like giants like

nowhere and now they're like giants like nowhere and now they're like giants like you know Salesforce uh blasts like what

you know Salesforce uh blasts like what you know Salesforce uh blasts like what 15 billion dollars for Tableau and you

15 billion dollars for Tableau and you 15 billion dollars for Tableau and you know you look at what Microsoft's

know you look at what Microsoft's know you look at what Microsoft's investing in and these are just two investing in and these are just two investing in and these are just two companies and I I can always find more

companies and I I can always find more companies and I I can always find more database tools than what we need yeah

uh uh uh it's uh it's uh it's it's been a fascinating Market to to

it's been a fascinating Market to to it's been a fascinating Market to to sort of be in like yes my my background

sort of be in like yes my my background sort of be in like yes my my background wasn't really in these in these tools or

wasn't really in these in these tools or wasn't really in these in these tools or or it or or databases before

or it or or databases before or it or or databases before um but but that's very common to most of

um but but that's very common to most of um but but that's very common to most of the the the um um um people that we connect with and partner

people that we connect with and partner people that we connect with and partner with and um I I do podcasts with on my

with and um I I do podcasts with on my with and um I I do podcasts with on my own podcast you know it's it's been such

own podcast you know it's it's been such own podcast you know it's it's been such an emerging area that yes there's been a

an emerging area that yes there's been a an emerging area that yes there's been a lot of people who have been attracted to lot of people who have been attracted to lot of people who have been attracted to it well one of the things I identify I

it well one of the things I identify I it well one of the things I identify I worked in a really large

worked in a really large worked in a really large um Investment Management fit one of the

um Investment Management fit one of the um Investment Management fit one of the largest in the world prior to starting

largest in the world prior to starting largest in the world prior to starting Enterprise DNA and

Enterprise DNA and Enterprise DNA and they managed a lot of money like like

they managed a lot of money like like they managed a lot of money like like over a trillion dollars and they weren't

over a trillion dollars and they weren't over a trillion dollars and they weren't that big I was like wow this is like not

that big I was like wow this is like not that big I was like wow this is like not that many people here considering how

that many people here considering how that many people here considering how big the company was and when I really

big the company was and when I really big the company was and when I really um like thought about it deeply the way

um like thought about it deeply the way um like thought about it deeply the way they went with was with technology well

they went with was with technology well they went with was with technology well the way they were doing it was with the way they were doing it was with the way they were doing it was with technology and with data and with all

technology and with data and with all technology and with data and with all the you know the market data the the you know the market data the the you know the market data the internal data the customer data like internal data the customer data like internal data the customer data like they they had incredible systems and it

they they had incredible systems and it they they had incredible systems and it was that sort of Awakening where I was

was that sort of Awakening where I was was that sort of Awakening where I was like well this is this is how you can

like well this is this is how you can like well this is this is how you can really create a competitive Advantage really create a competitive Advantage really create a competitive Advantage with with data and this is what

with with data and this is what with with data and this is what um uh was being enabled more so than

um uh was being enabled more so than um uh was being enabled more so than ever with tools like power bi and so

ever with tools like power bi and so ever with tools like power bi and so there was a few things that sort of there was a few things that sort of there was a few things that sort of combined in my own mind as to what I

combined in my own mind as to what I combined in my own mind as to what I thought was happening and that's why I

thought was happening and that's why I thought was happening and that's why I you know I I kick-started Enterprise DNA

you know I I kick-started Enterprise DNA you know I I kick-started Enterprise DNA um at that time Finance really in

um at that time Finance really in um at that time Finance really in reality is just very much it's just data

reality is just very much it's just data reality is just very much it's just data right it's like data flying around right it's like data flying around right it's like data flying around everywhere it's Mark it's it's markets

everywhere it's Mark it's it's markets everywhere it's Mark it's it's markets prices it's

prices it's prices it's um it's how you build your portfolios um it's how you build your portfolios um it's how you build your portfolios like it's all calculations it's all

like it's all calculations it's all like it's all calculations it's all logic it's all um algorithms and so you

logic it's all um algorithms and so you logic it's all um algorithms and so you know it was it was quite a seamless

know it was it was quite a seamless know it was it was quite a seamless transition I I would say I didn't I

transition I I would say I didn't I transition I I would say I didn't I didn't feel like it was like too far

didn't feel like it was like too far didn't feel like it was like too far removed from what I was I was doing in

removed from what I was I was doing in removed from what I was I was doing in the past

um like we've talked about like in seven um like we've talked about like in seven years where data has become boring to

years where data has become boring to years where data has become boring to like a sexy business uh what what

like a sexy business uh what what like a sexy business uh what what changes have you seen in the last six

changes have you seen in the last six changes have you seen in the last six months where you've just started to

months where you've just started to months where you've just started to launch these uh Ai and chat CPD courses

launch these uh Ai and chat CPD courses launch these uh Ai and chat CPD courses like are you seeing like another like

like are you seeing like another like like are you seeing like another like like doubling over of like you know

like doubling over of like you know like doubling over of like you know what's happening in your business and what's happening in your business and what's happening in your business and the interest on the course side

the interest on the course side the interest on the course side uh yes and no it's it's it's hard to say

uh yes and no it's it's it's hard to say uh yes and no it's it's it's hard to say it's hard to say it's hard to say it's hard to say um definitely I think there's going to

um definitely I think there's going to um definitely I think there's going to be way more analysts in the future right

be way more analysts in the future right be way more analysts in the future right but but but um from a from a business perspective

um from a from a business perspective um from a from a business perspective you know it's becoming easier to learn

you know it's becoming easier to learn you know it's becoming easier to learn things right like so

things right like so things right like so um tet gbt is not only good at helping

um tet gbt is not only good at helping um tet gbt is not only good at helping you with data and I think it's going to

you with data and I think it's going to you with data and I think it's going to empower these new tools but it's also

empower these new tools but it's also empower these new tools but it's also helping you learn a lot easier a lot

helping you learn a lot easier a lot helping you learn a lot easier a lot better right like better right like better right like um you know I sometimes enjoy learning

um you know I sometimes enjoy learning um you know I sometimes enjoy learning just by asking

just by asking just by asking um the AI and getting its intelligence

um the AI and getting its intelligence um the AI and getting its intelligence back you know back you know back you know um back to me so there's new ways of

um back to me so there's new ways of um back to me so there's new ways of learning which are popping up

learning which are popping up learning which are popping up um and so you know from a from a

um and so you know from a from a um and so you know from a from a training perspective you know I think

training perspective you know I think training perspective you know I think we've got to evolve around that as well we've got to evolve around that as well we've got to evolve around that as well you know just having training videos as

you know just having training videos as you know just having training videos as as is probably not enough you need to

as is probably not enough you need to as is probably not enough you need to have some sort of AI capability some

have some sort of AI capability some have some sort of AI capability some customized learning Journeys that you

customized learning Journeys that you customized learning Journeys that you augment with AI as well so so we're in

augment with AI as well so so we're in augment with AI as well so so we're in the midst of you know trying trying to

the midst of you know trying trying to the midst of you know trying trying to develop all those sort of things to make

develop all those sort of things to make develop all those sort of things to make sure that um we provide the added value

sure that um we provide the added value sure that um we provide the added value versus you know using some of these more

versus you know using some of these more versus you know using some of these more um inexpensive and easily accessible

um inexpensive and easily accessible um inexpensive and easily accessible tools now so that's that's one Evolution

tools now so that's that's one Evolution tools now so that's that's one Evolution uh for us uh that we're we're working on

uh for us uh that we're we're working on uh for us uh that we're we're working on um right now but yeah like in in also

um right now but yeah like in in also um right now but yeah like in in also the other big thing for us

the other big thing for us the other big thing for us um uh is that uh

um uh is that uh um uh is that uh so much is changing in the tools

so much is changing in the tools so much is changing in the tools themselves like power bi is going

themselves like power bi is going themselves like power bi is going through this incredible

through this incredible through this incredible um transformation I mean not a lot of it

um transformation I mean not a lot of it um transformation I mean not a lot of it is released just yet but they had a is released just yet but they had a is released just yet but they had a build conference recently and then they

build conference recently and then they build conference recently and then they showed a lot of demos of like what's

showed a lot of demos of like what's showed a lot of demos of like what's coming and and the whole product is

coming and and the whole product is coming and and the whole product is changing and so uh you know we've also

changing and so uh you know we've also changing and so uh you know we've also got a run in the background we've got it

got a run in the background we've got it got a run in the background we've got it we'll actually Sprint uh to start

we'll actually Sprint uh to start we'll actually Sprint uh to start changing our content over to all these

changing our content over to all these changing our content over to all these new top features and all these new new

new top features and all these new new new top features and all these new new ways that you're going to be able to use ways that you're going to be able to use ways that you're going to be able to use the tools so so there's a bit of a

the tools so so there's a bit of a the tools so so there's a bit of a transition period there I would say

transition period there I would say transition period there I would say um and also you know we're trying to get

um and also you know we're trying to get um and also you know we're trying to get in we we believe that

in we we believe that in we we believe that um all data Technologies are being

um all data Technologies are being um all data Technologies are being democratized so we've put out python

democratized so we've put out python democratized so we've put out python courses data science courses SQL courses

courses data science courses SQL courses courses data science courses SQL courses um and we're going to continue to evolve

um and we're going to continue to evolve um and we're going to continue to evolve ourselves uh exponentially around around

ourselves uh exponentially around around ourselves uh exponentially around around that as well we might even have some

that as well we might even have some that as well we might even have some Tableau courses some clip views some

Tableau courses some clip views some Tableau courses some clip views some looker courses uh we want to be the data

looker courses uh we want to be the data looker courses uh we want to be the data everything everything everything um platform that's uh in this new AI era

um platform that's uh in this new AI era um platform that's uh in this new AI era that um uh that people come and learn

that um uh that people come and learn that um uh that people come and learn from yeah I've been spending a bit of

from yeah I've been spending a bit of from yeah I've been spending a bit of time on looker and it's kind of

time on looker and it's kind of time on looker and it's kind of interesting that you know with Google in

interesting that you know with Google in interesting that you know with Google in the corner you have a lot of people in

the corner you have a lot of people in the corner you have a lot of people in the SEO industry or affiliate marketing

the SEO industry or affiliate marketing the SEO industry or affiliate marketing where you know they're just ingrained

where you know they're just ingrained where you know they're just ingrained with Google analytics Google analytics 4

with Google analytics Google analytics 4 with Google analytics Google analytics 4 and Google search console and they've

and Google search console and they've and Google search console and they've been using a Google data Studio

been using a Google data Studio been using a Google data Studio previously in setting up these SEO

previously in setting up these SEO previously in setting up these SEO dashboards and now that's looker they're

dashboards and now that's looker they're dashboards and now that's looker they're still using those same tools so it's

still using those same tools so it's still using those same tools so it's very interesting that Google's got their

very interesting that Google's got their very interesting that Google's got their own uh kind of corner of the market and

own uh kind of corner of the market and own uh kind of corner of the market and I'm spending time on that just mostly

I'm spending time on that just mostly I'm spending time on that just mostly because that's one way of getting because that's one way of getting because that's one way of getting connected with the the SEO space

connected with the the SEO space connected with the the SEO space yeah one of the um one of the other

yeah one of the um one of the other yeah one of the um one of the other interesting insights that I've had

interesting insights that I've had interesting insights that I've had recently as I've as I've been yeah I I

recently as I've as I've been yeah I I recently as I've as I've been yeah I I quite I've got obviously strategize and

quite I've got obviously strategize and quite I've got obviously strategize and I quite deeply think about what is occur

I quite deeply think about what is occur I quite deeply think about what is occur what disruption is occurring around me

what disruption is occurring around me what disruption is occurring around me um particularly in the data space and um particularly in the data space and um particularly in the data space and one of the other insights that I think

one of the other insights that I think one of the other insights that I think is happening is that I used to think

is happening is that I used to think is happening is that I used to think that

that that everyone wanted one tool you'd go to one

everyone wanted one tool you'd go to one everyone wanted one tool you'd go to one tool and that would be it you would tool and that would be it you would tool and that would be it you would migrate everything to power bi you'd

migrate everything to power bi you'd migrate everything to power bi you'd migrate everything to Tableau and my migrate everything to Tableau and my migrate everything to Tableau and my thinking is kind of actually evolved

thinking is kind of actually evolved thinking is kind of actually evolved there a little bit because these AIS are

there a little bit because these AIS are there a little bit because these AIS are going to make it so easy across all

going to make it so easy across all going to make it so easy across all these different tools it's just going to these different tools it's just going to these different tools it's just going to become so easy to find Insight I think

become so easy to find Insight I think become so easy to find Insight I think as a as a business

as a as a business as a as a business um big or small you're going to have um big or small you're going to have um big or small you're going to have multiple things you can have multiple multiple things you can have multiple multiple things you can have multiple ways that you can go and find insights I

ways that you can go and find insights I ways that you can go and find insights I mean I even know for us like I use mean I even know for us like I use mean I even know for us like I use Google search console a lot I use my

Google search console a lot I use my Google search console a lot I use my Google analytics a lot I'm there you

Google analytics a lot I'm there you Google analytics a lot I'm there you know every every day or every second day

know every every day or every second day know every every day or every second day but I also have our power bi reports

but I also have our power bi reports but I also have our power bi reports which are connected to other data and I

which are connected to other data and I which are connected to other data and I I just don't think you need to

I just don't think you need to I just don't think you need to um um um lock yourself into any one vendor I I

lock yourself into any one vendor I I lock yourself into any one vendor I I think there's just many ways that you

think there's just many ways that you think there's just many ways that you can now and you will in the future to

can now and you will in the future to can now and you will in the future to find Insight the key is just to get

find Insight the key is just to get find Insight the key is just to get insights is just to get it just get

insights is just to get it just get insights is just to get it just get exponentially more insights and I I

exponentially more insights and I I exponentially more insights and I I think that's a strategy for any anyone

think that's a strategy for any anyone think that's a strategy for any anyone or any any business going forward yeah I

or any any business going forward yeah I or any any business going forward yeah I think with a lot of the major database

think with a lot of the major database think with a lot of the major database tools I mean I think what you see with a

tools I mean I think what you see with a tools I mean I think what you see with a lot of companies is they prefer to use lot of companies is they prefer to use lot of companies is they prefer to use one because either the person in charge

one because either the person in charge one because either the person in charge is comfortable with that maybe it's that

is comfortable with that maybe it's that is comfortable with that maybe it's that table or power bi but at the same time I

table or power bi but at the same time I table or power bi but at the same time I mean these tools uh when you start mean these tools uh when you start mean these tools uh when you start multiplying them across hundreds of multiplying them across hundreds of multiplying them across hundreds of people they don't really become cheap people they don't really become cheap people they don't really become cheap and it just seems like I mean everything

and it just seems like I mean everything and it just seems like I mean everything in data science and data is is it's not

in data science and data is is it's not in data science and data is is it's not cheap but it it implies that there's

cheap but it it implies that there's cheap but it it implies that there's value there like the tools are expensive

value there like the tools are expensive value there like the tools are expensive and even when I look at the conferences

and even when I look at the conferences and even when I look at the conferences like these conferences I've never heard like these conferences I've never heard like these conferences I've never heard of before and I think uh two thousand

of before and I think uh two thousand of before and I think uh two thousand dollars for a conference price ticket is

dollars for a conference price ticket is dollars for a conference price ticket is considered you know on the low end side

considered you know on the low end side considered you know on the low end side foreign foreign foreign yeah I mean honestly um I'm amazed that

yeah I mean honestly um I'm amazed that yeah I mean honestly um I'm amazed that some of the pricing that some of these

some of the pricing that some of these some of the pricing that some of these companies get away with but um Power bi

companies get away with but um Power bi companies get away with but um Power bi has always been has always been has always been um the cheapest solution for sure so

um the cheapest solution for sure so um the cheapest solution for sure so I've always I've always been

I've always I've always been I've always I've always been um a big proponent of that you know

um a big proponent of that you know um a big proponent of that you know they've always yeah I think they did it

they've always yeah I think they did it they've always yeah I think they did it they do it to undercut everyone

they do it to undercut everyone they do it to undercut everyone um for for shorts It's Microsoft's like

um for for shorts It's Microsoft's like um for for shorts It's Microsoft's like emo emo emo um but in terms of the cost to Value

um but in terms of the cost to Value um but in terms of the cost to Value I've always I've always been impressed

I've always I've always been impressed I've always I've always been impressed by Microsoft's um offering uh you know

by Microsoft's um offering uh you know by Microsoft's um offering uh you know you could you could get you could do so you could you could get you could do so you could you could get you could do so much with a 10 per month subscription

much with a 10 per month subscription much with a 10 per month subscription um yes it gets a bit more as you do a um yes it gets a bit more as you do a um yes it gets a bit more as you do a bigger deployment but on the whole even

bigger deployment but on the whole even bigger deployment but on the whole even for a small business it's a huge value

for a small business it's a huge value for a small business it's a huge value value-add but but the the my feeling is

value-add but but the the my feeling is value-add but but the the my feeling is is that is that is that you know they're like getting data like

you know they're like getting data like you know they're like getting data like so when you when you when you look at

so when you when you when you look at so when you when you when you look at any analytics project the visualization

any analytics project the visualization any analytics project the visualization and the analytics side is just one piece

and the analytics side is just one piece and the analytics side is just one piece of it right like a a huge part of

of it right like a a huge part of of it right like a a huge part of anything is the engineering it's the

anything is the engineering it's the anything is the engineering it's the architecture of getting the data out of

architecture of getting the data out of architecture of getting the data out of these raw systems and uh these core

these raw systems and uh these core these raw systems and uh these core systems and then getting it all into one

systems and then getting it all into one systems and then getting it all into one place so then analyze it like that that

place so then analyze it like that that place so then analyze it like that that in the whole is where most of the effort

in the whole is where most of the effort in the whole is where most of the effort actually goes in you know that that in

actually goes in you know that that in actually goes in you know that that in in reality it's where most of the cost

in reality it's where most of the cost in reality it's where most of the cost actually comes for any um data analytics

actually comes for any um data analytics actually comes for any um data analytics project as well and so what I think is

project as well and so what I think is project as well and so what I think is going to happen with these AIS right is

going to happen with these AIS right is going to happen with these AIS right is that they're just going to be embedded

that they're just going to be embedded that they're just going to be embedded into all these core systems right so you

into all these core systems right so you into all these core systems right so you can um if you have got some sort of SAS

can um if you have got some sort of SAS can um if you have got some sort of SAS application or you've got some piece of

application or you've got some piece of application or you've got some piece of software you'll just be able to start

software you'll just be able to start software you'll just be able to start querying the the software you know like

querying the the software you know like querying the the software you know like you just don't need to go and do all

you just don't need to go and do all you just don't need to go and do all this engineering and so that's kind of

this engineering and so that's kind of this engineering and so that's kind of like what I think is going to happen like what I think is going to happen like what I think is going to happen right I I just think that's it already

right I I just think that's it already right I I just think that's it already is it's just going to happen more and is it's just going to happen more and is it's just going to happen more and more and more more and more more and more um as um as these things progress Okay

um as um as these things progress Okay um as um as these things progress Okay so so this is now going to be a

so so this is now going to be a so so this is now going to be a self-serving question where you know self-serving question where you know self-serving question where you know I've got a software company that does

I've got a software company that does I've got a software company that does exactly what you just described where we

exactly what you just described where we exactly what you just described where we help people get their data aggregated

help people get their data aggregated help people get their data aggregated and I've seen a couple of different

and I've seen a couple of different and I've seen a couple of different database softwares that have these uh

database softwares that have these uh database softwares that have these uh kind of prompts where you're able to kind of prompts where you're able to kind of prompts where you're able to kind of query and go okay get me this

kind of query and go okay get me this kind of query and go okay get me this report from that data how would you

report from that data how would you report from that data how would you advise any company for trying to

advise any company for trying to advise any company for trying to integrate this is this something they

integrate this is this something they integrate this is this something they they just basically need to play around

they just basically need to play around they just basically need to play around chat GPT and kind of go like let's just

chat GPT and kind of go like let's just chat GPT and kind of go like let's just experiment or would you say like maybe

experiment or would you say like maybe experiment or would you say like maybe go find a company that's already working

go find a company that's already working go find a company that's already working with that and kind of go maybe you want

with that and kind of go maybe you want with that and kind of go maybe you want to integrate with their framework

to integrate with their framework to integrate with their framework it's an interesting question I it's such

it's an interesting question I it's such it's an interesting question I it's such an emerging field that I don't

an emerging field that I don't an emerging field that I don't personally have a huge amount of

personally have a huge amount of personally have a huge amount of understanding of the underlying like I.T

understanding of the underlying like I.T understanding of the underlying like I.T or infrastructure required to do to do

or infrastructure required to do to do or infrastructure required to do to do it and I I do I do have a feeling it's

it and I I do I do have a feeling it's it and I I do I do have a feeling it's going to evolve so much in the next

going to evolve so much in the next going to evolve so much in the next six to six months to a year right

six to six months to a year right six to six months to a year right um because obviously like the reason I

um because obviously like the reason I um because obviously like the reason I think this is I've seen code interpreter

think this is I've seen code interpreter think this is I've seen code interpreter right so code interpreter you literally

right so code interpreter you literally right so code interpreter you literally just load up a file and just start just load up a file and just start just load up a file and just start typing away this is a chat GPT plugin so

typing away this is a chat GPT plugin so typing away this is a chat GPT plugin so somehow that's being run by some sort of

somehow that's being run by some sort of somehow that's being run by some sort of um API like you you you eventually think

um API like you you you eventually think um API like you you you eventually think you'll be able to connect to some API to

you'll be able to connect to some API to you'll be able to connect to some API to be able to do this on your own platform

be able to do this on your own platform be able to do this on your own platform right so I think that's that's going to

right so I think that's that's going to right so I think that's that's going to change where things sit right now I I

change where things sit right now I I change where things sit right now I I actually don't know I I don't know where

actually don't know I I don't know where actually don't know I I don't know where you would go to you would go to you would go to um or or or how you would how you would

um or or or how you would how you would um or or or how you would how you would do it you know I've seen Microsoft's q a

do it you know I've seen Microsoft's q a do it you know I've seen Microsoft's q a feature for years now and it's never

feature for years now and it's never feature for years now and it's never been that good like it's been okay but

been that good like it's been okay but been that good like it's been okay but your underlying structure of your model

your underlying structure of your model your underlying structure of your model and your data just needed to be and your data just needed to be and your data just needed to be absolutely perfect for this thing to

absolutely perfect for this thing to absolutely perfect for this thing to work right yeah but now it's getting to

work right yeah but now it's getting to work right yeah but now it's getting to a point where you can give it sort of

a point where you can give it sort of a point where you can give it sort of dirty data or you can give it you can

dirty data or you can give it you can dirty data or you can give it you can give these systems

give these systems give these systems you know just raw files right look like

you know just raw files right look like you know just raw files right look like with no transformation and it kind of with no transformation and it kind of with no transformation and it kind of just works it all out for you that's just works it all out for you that's just works it all out for you that's that's what I'm saying so

that's what I'm saying so that's what I'm saying so I'm not really I don't really know if I'm not really I don't really know if I'm not really I don't really know if I've answered your question that well I've answered your question that well I've answered your question that well but I'm I'm caught I kind of I kind of

but I'm I'm caught I kind of I kind of but I'm I'm caught I kind of I kind of feel like there's a massive Evolution

feel like there's a massive Evolution feel like there's a massive Evolution coming going on and and things are going

coming going on and and things are going coming going on and and things are going to change quickly so you're just going to change quickly so you're just going to change quickly so you're just going to be on top of like these new these new

to be on top of like these new these new to be on top of like these new these new things that are that are appearing yeah

things that are that are appearing yeah things that are that are appearing yeah that's basically going to be my summer that's basically going to be my summer that's basically going to be my summer is uh testing some of these third-party

is uh testing some of these third-party is uh testing some of these third-party applications to go what does this look applications to go what does this look applications to go what does this look like and a lot of it really comes down

like and a lot of it really comes down like and a lot of it really comes down to just exporting the data through API

to just exporting the data through API to just exporting the data through API or throwing it in a Google sheet and

or throwing it in a Google sheet and or throwing it in a Google sheet and basically loading it up and that's

basically loading it up and that's basically loading it up and that's that's an easy you know short-term

that's an easy you know short-term that's an easy you know short-term solution it doesn't solve maybe the you

solution it doesn't solve maybe the you solution it doesn't solve maybe the you know can I build something that's kind know can I build something that's kind know can I build something that's kind of more real-time more happening day by

of more real-time more happening day by of more real-time more happening day by day but day but day but um yeah I'll take those notes and say um

um yeah I'll take those notes and say um um yeah I'll take those notes and say um I've seen both examples and I don't even

I've seen both examples and I don't even I've seen both examples and I don't even have that answer either other than I

have that answer either other than I have that answer either other than I think the only thing you can do is test think the only thing you can do is test think the only thing you can do is test it and see what works best for your

it and see what works best for your it and see what works best for your system system system yeah yeah the um to me where the from a

yeah yeah the um to me where the from a yeah yeah the um to me where the from a from a business opportunity or the who's

from a business opportunity or the who's from a business opportunity or the who's going to be the winners at the end of going to be the winners at the end of going to be the winners at the end of this at the end of the day it's

this at the end of the day it's this at the end of the day it's it's who holds the underlying data that

it's who holds the underlying data that it's who holds the underlying data that that is where those people are going to

that is where those people are going to that is where those people are going to win because I think the surface layer

win because I think the surface layer win because I think the surface layer is just going to rapidly change because

is just going to rapidly change because is just going to rapidly change because of the fundamental change and how we

of the fundamental change and how we of the fundamental change and how we analyze like how the data gets analyzed

analyze like how the data gets analyzed analyze like how the data gets analyzed you you know we might not have to do the

you you know we might not have to do the you you know we might not have to do the analysis ourselves in a lot of cases

analysis ourselves in a lot of cases analysis ourselves in a lot of cases like we we probably will just be able to

like we we probably will just be able to like we we probably will just be able to prompt raw data and so where that data

prompt raw data and so where that data prompt raw data and so where that data is is

is is is is the ones who will be able to monetize or

the ones who will be able to monetize or the ones who will be able to monetize or create a competitive advantage and so

create a competitive advantage and so create a competitive advantage and so whether that's whether that's whether that's um you know going to some data Lake from

um you know going to some data Lake from um you know going to some data Lake from Microsoft or from

Microsoft or from Microsoft or from um uh snowflake or databricks or whether

um uh snowflake or databricks or whether um uh snowflake or databricks or whether it's a SAS application which holds all

it's a SAS application which holds all it's a SAS application which holds all the data sales data within within the

the data sales data within within the the data sales data within within the application or the

application or the application or the um the operational data or or whatever

um the operational data or or whatever um the operational data or or whatever you know that that is where because yeah

you know that that is where because yeah you know that that is where because yeah just you're going to be able to plug in

just you're going to be able to plug in just you're going to be able to plug in this AI to that data and just going to

this AI to that data and just going to this AI to that data and just going to be able to search the whole thing and be able to search the whole thing and be able to search the whole thing and just like figure it all out for you you

just like figure it all out for you you just like figure it all out for you you know that that's that's what's already

know that that's that's what's already know that that's that's what's already I can already see in a lot of these

I can already see in a lot of these I can already see in a lot of these demos that that are occurring so that

demos that that are occurring so that demos that that are occurring so that that to me is where

that to me is where that to me is where um where you probably want to be you

um where you probably want to be you um where you probably want to be you know we want to probably want to be on know we want to probably want to be on know we want to probably want to be on the stack

the stack the stack I've got another question on you know

I've got another question on you know I've got another question on you know becoming a data analyst um you know I

becoming a data analyst um you know I becoming a data analyst um you know I took a course last summer on data

took a course last summer on data took a course last summer on data visualization and storytelling with data

visualization and storytelling with data visualization and storytelling with data and I felt the one thing that's I think

and I felt the one thing that's I think and I felt the one thing that's I think it's kind of maybe difficult to kind of it's kind of maybe difficult to kind of it's kind of maybe difficult to kind of teach and train people is how to become

teach and train people is how to become teach and train people is how to become a good analyst so we have courses we can

a good analyst so we have courses we can a good analyst so we have courses we can learn how to use all the tools but I

learn how to use all the tools but I learn how to use all the tools but I think it's uh trying to understand that

think it's uh trying to understand that think it's uh trying to understand that you know what are you looking at or you know what are you looking at or you know what are you looking at or maybe having more skills as an analyst

maybe having more skills as an analyst maybe having more skills as an analyst to actually be like I think I can find

to actually be like I think I can find to actually be like I think I can find something if I go over here so how would

something if I go over here so how would something if I go over here so how would you kind of you kind of you kind of um you know build a roadmap for people

um you know build a roadmap for people um you know build a roadmap for people to not only become a data analyst but

to not only become a data analyst but to not only become a data analyst but become a good one I just feel that maybe

become a good one I just feel that maybe become a good one I just feel that maybe this is uh one of the more lacking

this is uh one of the more lacking this is uh one of the more lacking skills like we can all learn the tools

skills like we can all learn the tools skills like we can all learn the tools but I think to become a good data but I think to become a good data but I think to become a good data analyst I think that could be the big

analyst I think that could be the big analyst I think that could be the big game changer for you know whether it's

game changer for you know whether it's game changer for you know whether it's your company or working for another

your company or working for another your company or working for another company it's I just feel that you know

company it's I just feel that you know company it's I just feel that you know anytime you look at data like especially

anytime you look at data like especially anytime you look at data like especially in my case in affiliate marketing I

in my case in affiliate marketing I in my case in affiliate marketing I found a lot of like crazy things where

found a lot of like crazy things where found a lot of like crazy things where I'm like I believe I look that my own

I'm like I believe I look that my own I'm like I believe I look that my own affiliate marketing data and found holes

affiliate marketing data and found holes affiliate marketing data and found holes where I've lost money by not optimizing

where I've lost money by not optimizing where I've lost money by not optimizing things and it wasn't until I threw all

things and it wasn't until I threw all things and it wasn't until I threw all that data in a database report and kind

that data in a database report and kind that data in a database report and kind of was had a mindset of knowing what I

of was had a mindset of knowing what I of was had a mindset of knowing what I wanted to look for that you know those wanted to look for that you know those wanted to look for that you know those things just kind of came to light

things just kind of came to light things just kind of came to light yeah it's a it's a good question it's a

yeah it's a it's a good question it's a yeah it's a it's a good question it's a good one um what I what I think I find

good one um what I what I think I find good one um what I what I think I find uh with most

uh with most uh with most who are just starting out or wanting to

who are just starting out or wanting to who are just starting out or wanting to get into this era it's

get into this era it's get into this era it's it's actually

it's actually it's actually just knowing what you can do I mean this

just knowing what you can do I mean this just knowing what you can do I mean this is the same with lots of skills right

is the same with lots of skills right is the same with lots of skills right but but but um particularly with data

um particularly with data um particularly with data analytics or you know data science yeah

analytics or you know data science yeah analytics or you know data science yeah same same thing right it's it's it's

same same thing right it's it's it's same same thing right it's it's it's more so

more so more so just not having the

just not having the just not having the creativity to know what you can go and

creativity to know what you can go and creativity to know what you can go and do you know and so

do you know and so do you know and so like one of the one of the great things

like one of the one of the great things like one of the one of the great things that you can do is you just dive into

that you can do is you just dive into that you can do is you just dive into some reports that you can find out there

some reports that you can find out there some reports that you can find out there online dive into some

online dive into some online dive into some data science analysis that you can find

data science analysis that you can find data science analysis that you can find on kaggle or

on kaggle or on kaggle or you can find on various different

you can find on various different you can find on various different platforms or read blogs that talk

platforms or read blogs that talk platforms or read blogs that talk through the analysis that you can do try

through the analysis that you can do try through the analysis that you can do try and build up a catalog of things that

and build up a catalog of things that and build up a catalog of things that you can analyze based on any data right

you can analyze based on any data right you can analyze based on any data right like as I said earlier data is just

like as I said earlier data is just like as I said earlier data is just either sort of numeric fields or

either sort of numeric fields or either sort of numeric fields or Dimensions that you can use as filter

Dimensions that you can use as filter Dimensions that you can use as filter filters for calculations you can do on

filters for calculations you can do on filters for calculations you can do on the numeric Fields right like that that

the numeric Fields right like that that the numeric Fields right like that that is purely what you do as a data analyst

is purely what you do as a data analyst is purely what you do as a data analyst and so just having a you know

and so just having a you know and so just having a you know understanding that you can do basket understanding that you can do basket understanding that you can do basket analysis that you can do

analysis that you can do analysis that you can do forecasting that you can do all of these

forecasting that you can do all of these forecasting that you can do all of these various different categories of analysis

various different categories of analysis various different categories of analysis just having a really good mind map

just having a really good mind map just having a really good mind map within within your within your mind that

within within your within your mind that within within your within your mind that will give you a lot of good direction on

will give you a lot of good direction on will give you a lot of good direction on what to focus on next right and that

what to focus on next right and that what to focus on next right and that will give you that creativity so that's

will give you that creativity so that's will give you that creativity so that's one part and then you've got to have

one part and then you've got to have one part and then you've got to have some sort of tool application like some sort of tool application like some sort of tool application like you've got to have some tool knowledge you've got to have some tool knowledge you've got to have some tool knowledge so that you can go and apply these so that you can go and apply these so that you can go and apply these things and you can build good quality

things and you can build good quality things and you can build good quality output so so it's really two progress I

output so so it's really two progress I output so so it's really two progress I think that that first stage where you

think that that first stage where you think that that first stage where you build put up that creative mind isn't it

build put up that creative mind isn't it build put up that creative mind isn't it as a data person and then it's about the

as a data person and then it's about the as a data person and then it's about the the implementation the tools that you

the implementation the tools that you the implementation the tools that you can that you need to learn to be able to

can that you need to learn to be able to can that you need to learn to be able to bring it to life yeah I think that

bring it to life yeah I think that bring it to life yeah I think that really comes down to case studies and

really comes down to case studies and really comes down to case studies and then I'm going to go back to stories then I'm going to go back to stories then I'm going to go back to stories which is kind of like my next question which is kind of like my next question which is kind of like my next question which is

which is which is um what's some of the coolest stories

um what's some of the coolest stories um what's some of the coolest stories you found from analyzing data where

you found from analyzing data where you found from analyzing data where something just you know came out when

something just you know came out when something just you know came out when you're looking at you're like oh my God you're looking at you're like oh my God you're looking at you're like oh my God this is an amazing Insight like this is

this is an amazing Insight like this is this is an amazing Insight like this is valuable

foreign foreign a lot actually a lot

a lot actually a lot a lot actually a lot um

um um I'll probably I'll probably do because I

I'll probably I'll probably do because I I'll probably I'll probably do because I work with a lot of demo data so

work with a lot of demo data so work with a lot of demo data so particularly when I'm doing trainings

particularly when I'm doing trainings particularly when I'm doing trainings and things like that so I'll just think and things like that so I'll just think and things like that so I'll just think about like my own my own my own business

about like my own my own my own business about like my own my own my own business right but my interfacing that we do we

right but my interfacing that we do we right but my interfacing that we do we do a lot of analysis on our on our own

do a lot of analysis on our on our own do a lot of analysis on our on our own business right business right business right um um um you know I've and like we sell

you know I've and like we sell you know I've and like we sell subscriptions uh to to our platform and

subscriptions uh to to our platform and subscriptions uh to to our platform and you know we're doing cohort like is this

you know we're doing cohort like is this you know we're doing cohort like is this we're a small relatively small business

we're a small relatively small business we're a small relatively small business right like we're doing cohort analysis

right like we're doing cohort analysis right like we're doing cohort analysis we're doing

we're doing we're doing um uh

um uh um uh customer like um yield per customer you

customer like um yield per customer you customer like um yield per customer you know a life lifetime value per customer

know a life lifetime value per customer know a life lifetime value per customer we're looking at all of our churn

we're looking at all of our churn we're looking at all of our churn metrics metrics metrics um we're having a look at uh what our uh

um we're having a look at uh what our uh um we're having a look at uh what our uh results were this month versus last

results were this month versus last results were this month versus last month versus last year you know all of

month versus last year you know all of month versus last year you know all of these things yeah these things yeah these things yeah and we're doing it

and we're doing it and we're doing it relatively seamlessly honestly like it's

relatively seamlessly honestly like it's relatively seamlessly honestly like it's it's not that it's not that difficult

it's not that it's not that difficult it's not that it's not that difficult yes okay I approach things with with

yes okay I approach things with with yes okay I approach things with with sort of a data mindset in a lot of cases

sort of a data mindset in a lot of cases sort of a data mindset in a lot of cases but just the ability to be able to do a

but just the ability to be able to do a but just the ability to be able to do a lot of this at scale even as a smallish

lot of this at scale even as a smallish lot of this at scale even as a smallish business business business um is empowering you know it can it can

um is empowering you know it can it can um is empowering you know it can it can really make it can really make a

really make it can really make a really make it can really make a difference you know you know I'm out

difference you know you know I'm out difference you know you know I'm out there you know with everyone we talk to

there you know with everyone we talk to there you know with everyone we talk to showing showing and and telling them how

showing showing and and telling them how showing showing and and telling them how much of a difference data can make and much of a difference data can make and much of a difference data can make and you know we we definitely put into you know we we definitely put into you know we we definitely put into practice you know like we're we're also

practice you know like we're we're also practice you know like we're we're also analyzing our website traffic we're

analyzing our website traffic we're analyzing our website traffic we're we're analyzing all of our Google

we're analyzing all of our Google we're analyzing all of our Google metrics our SEO metrics

metrics our SEO metrics metrics our SEO metrics um uh we're analyzing all of our

um uh we're analyzing all of our um uh we're analyzing all of our click-through rates on our on our ads

click-through rates on our on our ads click-through rates on our on our ads like we're analyzing you know so much

like we're analyzing you know so much like we're analyzing you know so much and if you think about like even 10

and if you think about like even 10 and if you think about like even 10 years ago you know how much you could do

years ago you know how much you could do years ago you know how much you could do I mean you could only do probably like a

I mean you could only do probably like a I mean you could only do probably like a fifth of that fifth of that fifth of that um if that if that and I just think it's

um if that if that and I just think it's um if that if that and I just think it's getting better and better it's getting getting better and better it's getting getting better and better it's getting better and better as we've discussed um

better and better as we've discussed um better and better as we've discussed um now like it's just becoming even more now like it's just becoming even more now like it's just becoming even more democratized which which which lowers

democratized which which which lowers democratized which which which lowers the barriers to entry for anyone in in

the barriers to entry for anyone in in the barriers to entry for anyone in in my opinion and what you just described

my opinion and what you just described my opinion and what you just described There is almost like one of the biggest

There is almost like one of the biggest There is almost like one of the biggest problems facing all SAS companies where

problems facing all SAS companies where problems facing all SAS companies where um I've you know I work with a lot of

um I've you know I work with a lot of um I've you know I work with a lot of different people in the SAS space different people in the SAS space different people in the SAS space especially people that kind of Coach SAS

especially people that kind of Coach SAS especially people that kind of Coach SAS companies and they say one of the

companies and they say one of the companies and they say one of the biggest things that uh these SAS biggest things that uh these SAS biggest things that uh these SAS companies don't always do is they don't companies don't always do is they don't companies don't always do is they don't understand their data so they don't understand their data so they don't understand their data so they don't understand their churn rate uh the

understand their churn rate uh the understand their churn rate uh the conversion rate uh the conversion rate

conversion rate uh the conversion rate conversion rate uh the conversion rate on different parts of the website and on different parts of the website and on different parts of the website and it's all those things that you mentioned

it's all those things that you mentioned it's all those things that you mentioned um there's literally software companies

um there's literally software companies um there's literally software companies that they're trying to either automate

that they're trying to either automate that they're trying to either automate or standardize that I don't think it's

or standardize that I don't think it's or standardize that I don't think it's easy but I think a lot of these SAS

easy but I think a lot of these SAS easy but I think a lot of these SAS companies they just kind of don't know companies they just kind of don't know companies they just kind of don't know where to start and it's one of many

where to start and it's one of many where to start and it's one of many problems they have on their plate and

problems they have on their plate and problems they have on their plate and going when am I going to have the time

going when am I going to have the time going when am I going to have the time to do it and then how am I going to get to do it and then how am I going to get to do it and then how am I going to get up to speed and doing it it's probably

up to speed and doing it it's probably up to speed and doing it it's probably one of the most valuable things I need one of the most valuable things I need one of the most valuable things I need to do but I'm starting to read articles

to do but I'm starting to read articles to do but I'm starting to read articles that suggest that companies are

that suggest that companies are that suggest that companies are successful they do this and they either

successful they do this and they either successful they do this and they either do it or do it well and ones that become

do it or do it well and ones that become do it or do it well and ones that become part of the you know the SAS graveyard

part of the you know the SAS graveyard part of the you know the SAS graveyard it's that's part of their failure is

it's that's part of their failure is it's that's part of their failure is um you know not being able to those um you know not being able to those um you know not being able to those questions

questions questions oh there's no there's no doubt I mean

oh there's no there's no doubt I mean oh there's no there's no doubt I mean you just look at the big companies um

you just look at the big companies um you just look at the big companies um that that that absolutely like the big

that that that absolutely like the big that that that absolutely like the big tech companies that are crushing it tech companies that are crushing it tech companies that are crushing it Netflix Amazon Microsoft I mean these

Netflix Amazon Microsoft I mean these Netflix Amazon Microsoft I mean these guys are just

guys are just guys are just Pros using using data to grow Google you

Pros using using data to grow Google you Pros using using data to grow Google you know just like all the tests and

know just like all the tests and know just like all the tests and um I was even I was even talking to

um I was even I was even talking to um I was even I was even talking to someone the other day someone the other day someone the other day um Expedia do a thousand tests a day and

um Expedia do a thousand tests a day and um Expedia do a thousand tests a day and they analyze the data on that or they analyze the data on that or they analyze the data on that or something like it was just yeah this is

something like it was just yeah this is something like it was just yeah this is how you win particularly online where

how you win particularly online where how you win particularly online where you know the um the competition is huge

you know the um the competition is huge you know the um the competition is huge right like it's it's it's small margins

right like it's it's it's small margins right like it's it's it's small margins and um having some sort of uh data

and um having some sort of uh data and um having some sort of uh data expertise

expertise expertise um uh is is can be the difference it

um uh is is can be the difference it um uh is is can be the difference it honestly can't but like I get it I get

honestly can't but like I get it I get honestly can't but like I get it I get it it's hard it's hard it's hard to put

it it's hard it's hard it's hard to put it it's hard it's hard it's hard to put your mental energy into it it's hard to

your mental energy into it it's hard to your mental energy into it it's hard to execute you know it's it's one of 20

execute you know it's it's one of 20 execute you know it's it's one of 20 things that you're managing as a as a

things that you're managing as a as a things that you're managing as a as a business and trying to grow

business and trying to grow business and trying to grow um so it's it's it's not easy like but

um so it's it's it's not easy like but um so it's it's it's not easy like but you know I I definitely think it's going

you know I I definitely think it's going you know I I definitely think it's going to get easier which is which is which is

to get easier which is which is which is to get easier which is which is which is very good as we've as we've chatted

very good as we've as we've chatted very good as we've as we've chatted about about about um but it can make it it can make a

um but it can make it it can make a um but it can make it it can make a difference like I'll give you I'll give difference like I'll give you I'll give difference like I'll give you I'll give you an example a couple weeks ago

you an example a couple weeks ago you an example a couple weeks ago um uh we had a quite a low week in sales

um uh we had a quite a low week in sales um uh we had a quite a low week in sales and we were running around going why why

and we were running around going why why and we were running around going why why is this we looked at our promo page we

is this we looked at our promo page we is this we looked at our promo page we analyzed the conversion rate on our analyzed the conversion rate on our analyzed the conversion rate on our promo page it was it was it was way down

promo page it was it was it was way down promo page it was it was it was way down way down on what it was

way down on what it was way down on what it was um historically changed around sales I

um historically changed around sales I um historically changed around sales I went back to normal uh slightly above

went back to normal uh slightly above went back to normal uh slightly above average the next week and so little

average the next week and so little average the next week and so little things like that right like they can things like that right like they can things like that right like they can they can honestly make a pretty big

they can honestly make a pretty big they can honestly make a pretty big difference when you when you um do them

difference when you when you um do them difference when you when you um do them in aggregate with lots of other things in aggregate with lots of other things in aggregate with lots of other things with lots of other things

with lots of other things with lots of other things yeah and in the affiliate marketing

yeah and in the affiliate marketing yeah and in the affiliate marketing space which is what I've been living and

space which is what I've been living and space which is what I've been living and breathing for 20 years like I just kind

breathing for 20 years like I just kind breathing for 20 years like I just kind of look at where we are because I

of look at where we are because I of look at where we are because I started off in the online gaming space

started off in the online gaming space started off in the online gaming space and then now I'm going to all different

and then now I'm going to all different and then now I'm going to all different Industries and affiliate marketing and

Industries and affiliate marketing and Industries and affiliate marketing and I'm just kind of shocked that

I'm just kind of shocked that I'm just kind of shocked that um how some of these companies make so

um how some of these companies make so um how some of these companies make so much money and don't actually spend a

much money and don't actually spend a much money and don't actually spend a lot of time on the data side and so just

lot of time on the data side and so just lot of time on the data side and so just to put it into perspective you know

to put it into perspective you know to put it into perspective you know there's a lot of companies that maybe there's a lot of companies that maybe there's a lot of companies that maybe the top 10 percent have like a bi

the top 10 percent have like a bi the top 10 percent have like a bi department where they have not only a

department where they have not only a department where they have not only a budget but uh people that are trained

budget but uh people that are trained budget but uh people that are trained and there's just a lot of Affiliates and

and there's just a lot of Affiliates and and there's just a lot of Affiliates and uh operators that have an affiliate

uh operators that have an affiliate uh operators that have an affiliate program and they don't really seem to

program and they don't really seem to program and they don't really seem to have an understanding of a lot of these have an understanding of a lot of these have an understanding of a lot of these kind of core tools so we have like the

kind of core tools so we have like the kind of core tools so we have like the tools on the side like power bi but

tools on the side like power bi but tools on the side like power bi but there's there's just like in affiliate

there's there's just like in affiliate there's there's just like in affiliate marketing there's every tool you could marketing there's every tool you could marketing there's every tool you could imagine in my mind is a bi tool like

imagine in my mind is a bi tool like imagine in my mind is a bi tool like Google analytics and Google search Google analytics and Google search Google analytics and Google search console these are these are data tools

console these are these are data tools console these are these are data tools um hrefs semrush no problem uh

um hrefs semrush no problem uh um hrefs semrush no problem uh conversion rate optimization like a b

conversion rate optimization like a b conversion rate optimization like a b split testing and using heat maps I mean

split testing and using heat maps I mean split testing and using heat maps I mean you're just going to get so much more you're just going to get so much more you're just going to get so much more data there and what I'm noticing is that

data there and what I'm noticing is that data there and what I'm noticing is that there's a lot of companies that you can there's a lot of companies that you can there's a lot of companies that you can look at their source code and realize look at their source code and realize look at their source code and realize who's using what tool like can I find

who's using what tool like can I find who's using what tool like can I find all the companies using hotjar and when

all the companies using hotjar and when all the companies using hotjar and when I do these studies I I don't find a lot

I do these studies I I don't find a lot I do these studies I I don't find a lot of that happening

of that happening of that happening um even what I'm discovering in

um even what I'm discovering in um even what I'm discovering in affiliate marketing are the different affiliate marketing are the different affiliate marketing are the different types of tracking links you can get and

types of tracking links you can get and types of tracking links you can get and there's certain types that are more

there's certain types that are more there's certain types that are more advanced like Dynamic variable tracking

advanced like Dynamic variable tracking advanced like Dynamic variable tracking links and post facts so these links

links and post facts so these links links and post facts so these links actually can look a lot different and

actually can look a lot different and actually can look a lot different and they're they act as signatures so if you

they're they act as signatures so if you they're they act as signatures so if you actually find the top ranked websites

actually find the top ranked websites actually find the top ranked websites you can actually almost rank them and go

you can actually almost rank them and go you can actually almost rank them and go who's more advanced because this data

who's more advanced because this data who's more advanced because this data actually gives you even more insights as

actually gives you even more insights as actually gives you even more insights as to where that sale came from what part

to where that sale came from what part to where that sale came from what part of your page and you get to

of your page and you get to of your page and you get to cross-reference it with which country cross-reference it with which country cross-reference it with which country and a lot of the status is not always

and a lot of the status is not always and a lot of the status is not always readily available in affiliate programs

readily available in affiliate programs readily available in affiliate programs then I just think the the affiliate

then I just think the the affiliate then I just think the the affiliate marketing industry has so much room to

marketing industry has so much room to marketing industry has so much room to grow like just an affiliate program

grow like just an affiliate program grow like just an affiliate program software

software software um when I when I mentioned the database

um when I when I mentioned the database um when I when I mentioned the database course I took it was with Kevin Hart and

course I took it was with Kevin Hart and course I took it was with Kevin Hart and I showed them a bunch of the the

I showed them a bunch of the the I showed them a bunch of the the different types of back-ends that I

different types of back-ends that I different types of back-ends that I would work in affiliate marketing some would work in affiliate marketing some would work in affiliate marketing some of the biggest companies that have lots

of the biggest companies that have lots of the biggest companies that have lots of money and I said are you seeing what

of money and I said are you seeing what of money and I said are you seeing what I'm seeing now that I've taken your I'm seeing now that I've taken your I'm seeing now that I've taken your course and I have a better understanding course and I have a better understanding course and I have a better understanding of what a good dashboard looks like and

of what a good dashboard looks like and of what a good dashboard looks like and the right database you can present and

the right database you can present and the right database you can present and they just said there's so much room to

they just said there's so much room to they just said there's so much room to fix here and yeah oh totally uh well you

fix here and yeah oh totally uh well you fix here and yeah oh totally uh well you know I I was dwelling on this the other

know I I was dwelling on this the other know I I was dwelling on this the other day day day um um um and I and but but between

and I and but but between and I and but but between data analysis

data analysis data analysis um app development and workflow

um app development and workflow um app development and workflow automation automation automation I personally estimate there is probably

I personally estimate there is probably I personally estimate there is probably 10 times that could be done

10 times that could be done 10 times that could be done that is not being done right now you

that is not being done right now you that is not being done right now you know and that's what I think

know and that's what I think know and that's what I think AI will will start enabling just so much

AI will will start enabling just so much AI will will start enabling just so much more so much more I I am not a believer

more so much more I I am not a believer more so much more I I am not a believer that anyone's job is in Jeopardy at all

that anyone's job is in Jeopardy at all that anyone's job is in Jeopardy at all if you're particularly if you're a data

if you're particularly if you're a data if you're particularly if you're a data professional because you can just do

professional because you can just do professional because you can just do five to ten times more like that that is

five to ten times more like that that is five to ten times more like that that is the reality right and um you know if you

the reality right and um you know if you the reality right and um you know if you Embrace if you Embrace what's coming you

Embrace if you Embrace what's coming you Embrace if you Embrace what's coming you have no problem you will have absolutely

have no problem you will have absolutely have no problem you will have absolutely no no no um no issues uh at all and yeah you know

um no issues uh at all and yeah you know um no issues uh at all and yeah you know I I just I think that um

I I just I think that um I I just I think that um there is just so much more that can be

there is just so much more that can be there is just so much more that can be done you know there's so much more so

done you know there's so much more so done you know there's so much more so like even being a power bi

like even being a power bi like even being a power bi um

um um like someone who really talks it up it's

like someone who really talks it up it's like someone who really talks it up it's still quite hard like it's it's not it's

still quite hard like it's it's not it's still quite hard like it's it's not it's not super easy it is you can get to a

not super easy it is you can get to a not super easy it is you can get to a certain point but to to make it really

certain point but to to make it really certain point but to to make it really compelling to to create amazing

compelling to to create amazing compelling to to create amazing visualizations you know to to make sure

visualizations you know to to make sure visualizations you know to to make sure that you build everything in a best that you build everything in a best that you build everything in a best practice way is there's still a little

practice way is there's still a little practice way is there's still a little bit to it right it's not it's not the

bit to it right it's not it's not the bit to it right it's not it's not the the tool for every every um uh person in

the tool for every every um uh person in the tool for every every um uh person in the world so you know that becoming

the world so you know that becoming the world so you know that becoming easier is just going to make all that

easier is just going to make all that easier is just going to make all that other stuff easier you know like the

other stuff easier you know like the other stuff easier you know like the tools we use and the way we we we we

tools we use and the way we we we we tools we use and the way we we we we connect the data and and um and work

connect the data and and um and work connect the data and and um and work with it as that becomes easier we're

with it as that becomes easier we're with it as that becomes easier we're going to be able to do a lot more it's going to be able to do a lot more it's going to be able to do a lot more it's going to bring a lot more people into going to bring a lot more people into going to bring a lot more people into the into the field a lot more people

the into the field a lot more people the into the field a lot more people feel empowered you know so all of that

feel empowered you know so all of that feel empowered you know so all of that is to me really really positive yeah I

is to me really really positive yeah I is to me really really positive yeah I think aside from uh you know the

think aside from uh you know the think aside from uh you know the popularity from like your own set of

popularity from like your own set of popularity from like your own set of courses like I'm I'm part of a program

courses like I'm I'm part of a program courses like I'm I'm part of a program that works with the you know

that works with the you know that works with the you know universities in mostly Canada and this

universities in mostly Canada and this universities in mostly Canada and this program is available in Canada and program is available in Canada and program is available in Canada and states and there's many of these states and there's many of these states and there's many of these programs and basically I I can pause

programs and basically I I can pause programs and basically I I can pause these internship job posts and I have

these internship job posts and I have these internship job posts and I have one for SEO sales I've got a couple

one for SEO sales I've got a couple one for SEO sales I've got a couple other ones and then I have one on data other ones and then I have one on data other ones and then I have one on data analytics and this one just gets flooded

analytics and this one just gets flooded analytics and this one just gets flooded it is just constant applications I'm

it is just constant applications I'm it is just constant applications I'm like I don't even have time to check like I don't even have time to check like I don't even have time to check these because there's just too many these because there's just too many these because there's just too many applications I have professors they're

applications I have professors they're applications I have professors they're like do you please have a project like

like do you please have a project like like do you please have a project like they really want a project to work on

they really want a project to work on they really want a project to work on and you know train their students so

and you know train their students so and you know train their students so it's that's an interesting

it's that's an interesting it's that's an interesting well a question for you question for you

well a question for you question for you well a question for you question for you how is a you know because I I agree I

how is a you know because I I agree I how is a you know because I I agree I see that everywhere and you know as as

see that everywhere and you know as as see that everywhere and you know as as we've as we've chatted about I think

we've as we've chatted about I think we've as we've chatted about I think it's just going to be even bigger it's

it's just going to be even bigger it's it's just going to be even bigger it's going to be a bigger movement um towards

going to be a bigger movement um towards going to be a bigger movement um towards towards this area

towards this area towards this area um um um how do you know how do we as a business

how do you know how do we as a business how do you know how do we as a business um leverage that and find more of these

um leverage that and find more of these um leverage that and find more of these customers quicker and and um and earlier

customers quicker and and um and earlier customers quicker and and um and earlier on in their Journey that's a good

on in their Journey that's a good on in their Journey that's a good question and I almost want to answer

question and I almost want to answer question and I almost want to answer that by saying you know let's send them

that by saying you know let's send them that by saying you know let's send them to your courses because I mean the

to your courses because I mean the to your courses because I mean the demand for people that want to get

demand for people that want to get demand for people that want to get educated in

educated in educated in um data analysts data analytics business

um data analysts data analytics business um data analysts data analytics business intelligence I mean it's just going

intelligence I mean it's just going intelligence I mean it's just going through the roof right now and they're through the roof right now and they're through the roof right now and they're trying to get their hands on any course

trying to get their hands on any course trying to get their hands on any course they can find uh I mean they'll go

they can find uh I mean they'll go they can find uh I mean they'll go straight to Youtube but these courses

straight to Youtube but these courses straight to Youtube but these courses they're basically a lot of them are

they're basically a lot of them are they're basically a lot of them are post-secondary education like college or

post-secondary education like college or post-secondary education like college or university some of them are very short

university some of them are very short university some of them are very short like um you know six weeks

like um you know six weeks like um you know six weeks um it's just the demands there and the

um it's just the demands there and the um it's just the demands there and the reason why I wanted to even start this reason why I wanted to even start this reason why I wanted to even start this podcast in the first place was I believe

podcast in the first place was I believe podcast in the first place was I believe that the affiliate marketing industry is

that the affiliate marketing industry is that the affiliate marketing industry is not as advanced as it could be and what

not as advanced as it could be and what not as advanced as it could be and what you said previously about you know you

you said previously about you know you you said previously about you know you believe that things could be multiplied

believe that things could be multiplied believe that things could be multiplied by a factor of ten uh whether you're

by a factor of ten uh whether you're by a factor of ten uh whether you're exaggerating or maybe you're you're at

exaggerating or maybe you're you're at exaggerating or maybe you're you're at like a six I I firmly believe that

like a six I I firmly believe that like a six I I firmly believe that affiliate marketing could double over in

affiliate marketing could double over in affiliate marketing could double over in a shorter period of time where when you a shorter period of time where when you a shorter period of time where when you start looking at Industries like start looking at Industries like start looking at Industries like business intelligence like I think I saw

business intelligence like I think I saw business intelligence like I think I saw something that said it's worth around 30

something that said it's worth around 30 something that said it's worth around 30 billion right now and it's it's got you

billion right now and it's it's got you billion right now and it's it's got you know you go to statistica and you've got

know you go to statistica and you've got know you go to statistica and you've got the projections of how much it's going

the projections of how much it's going the projections of how much it's going to grow I think this is intelligence is

to grow I think this is intelligence is to grow I think this is intelligence is going to touch so many things like you

going to touch so many things like you going to touch so many things like you apply business intelligence and have it

apply business intelligence and have it apply business intelligence and have it intersect an affiliate marketing intersect an affiliate marketing intersect an affiliate marketing industry that's worth around 20 billion

industry that's worth around 20 billion industry that's worth around 20 billion and I just believe that this aspect of

and I just believe that this aspect of and I just believe that this aspect of bi is going to amplify this and this is

bi is going to amplify this and this is bi is going to amplify this and this is just only one example I mean the fact

just only one example I mean the fact just only one example I mean the fact that we can actually build better tools

that we can actually build better tools that we can actually build better tools for affiliate marketers such that they

for affiliate marketers such that they for affiliate marketers such that they can analyze their data like I'll give

can analyze their data like I'll give can analyze their data like I'll give you my my data story from last summer

you my my data story from last summer you my my data story from last summer when I took that database course I

when I took that database course I when I took that database course I started plotting uh clicks versus

started plotting uh clicks versus started plotting uh clicks versus Revenue which were campaigns tracking

Revenue which were campaigns tracking Revenue which were campaigns tracking links I had one tracking link that sent

links I had one tracking link that sent links I had one tracking link that sent users to the exact same offer but the

users to the exact same offer but the users to the exact same offer but the offer was a different landing page offer was a different landing page offer was a different landing page they're visually slightly different but

they're visually slightly different but they're visually slightly different but they they had the same offer one

they they had the same offer one they they had the same offer one converted by a factor five and it had

converted by a factor five and it had converted by a factor five and it had enough clicks that I'm like I'm pretty enough clicks that I'm like I'm pretty enough clicks that I'm like I'm pretty confident that I did not need to wait

confident that I did not need to wait confident that I did not need to wait two years to realize that I lost 30 to

two years to realize that I lost 30 to two years to realize that I lost 30 to 40 000 I probably could have reacted in

40 000 I probably could have reacted in 40 000 I probably could have reacted in a span of maybe two months of data being

a span of maybe two months of data being a span of maybe two months of data being that's plenty of data for me to know

that's plenty of data for me to know that's plenty of data for me to know that the confidence rate of this data

that the confidence rate of this data that the confidence rate of this data being accurate is there and

being accurate is there and being accurate is there and um that that blew me away of just

um that that blew me away of just um that that blew me away of just looking at my data was like First crying

looking at my data was like First crying looking at my data was like First crying a little bit and then after it's going

a little bit and then after it's going a little bit and then after it's going this is what we're doing as a company

this is what we're doing as a company this is what we're doing as a company like we're building these tools and what

like we're building these tools and what like we're building these tools and what I got excited about even you know

I got excited about even you know I got excited about even you know wanting to set up this podcast was to

wanting to set up this podcast was to wanting to set up this podcast was to kind of shed a light on all the kind of shed a light on all the kind of shed a light on all the different things how there's different

different things how there's different different things how there's different tools or courses that can all come back

tools or courses that can all come back tools or courses that can all come back to affiliate marketing and these are

to affiliate marketing and these are to affiliate marketing and these are just they're massive Industries on their

just they're massive Industries on their just they're massive Industries on their own but I mean when we look at just the own but I mean when we look at just the own but I mean when we look at just the bubble of business intelligence it's

bubble of business intelligence it's bubble of business intelligence it's touching everything you know it's touching everything you know it's touching everything you know it's touching Logistics it's touching

touching Logistics it's touching touching Logistics it's touching shopping I mean it's e-commerce it's

shopping I mean it's e-commerce it's shopping I mean it's e-commerce it's education it's uh probably like you know

education it's uh probably like you know education it's uh probably like you know even even even Health you know personal wealthism

Health you know personal wealthism Health you know personal wealthism finance I mean we basically just list

finance I mean we basically just list finance I mean we basically just list everything and it's uh it's going to

everything and it's uh it's going to everything and it's uh it's going to have an application and not just an

have an application and not just an have an application and not just an application uh we're probably going to

application uh we're probably going to application uh we're probably going to have better uh models of how much we

have better uh models of how much we have better uh models of how much we believe things are going to improve by

believe things are going to improve by believe things are going to improve by yeah yeah I mean all really good really

yeah yeah I mean all really good really yeah yeah I mean all really good really good thoughts and points

good thoughts and points good thoughts and points um I like I I don't believe that the the

um I like I I don't believe that the the um I like I I don't believe that the the ten times there's an exaggeration when

ten times there's an exaggeration when ten times there's an exaggeration when you when you put it into the analysis

you when you put it into the analysis you when you put it into the analysis you could do the apps you could build

you could do the apps you could build you could do the apps you could build and the automations that you could build

and the automations that you could build and the automations that you could build off the back of um of a lot of this

off the back of um of a lot of this off the back of um of a lot of this because you've got to remember that data

because you've got to remember that data because you've got to remember that data has been exponentially growing just the

has been exponentially growing just the has been exponentially growing just the amount of data that you have as a amount of data that you have as a amount of data that you have as a business like we're we're an online business like we're we're an online business like we're we're an online business we're not we're not we're not a

business we're not we're not we're not a business we're not we're not we're not a big company by any means right we're

big company by any means right we're big company by any means right we're just a a small to medium-sized business

just a a small to medium-sized business just a a small to medium-sized business um but I just think about the data that

um but I just think about the data that um but I just think about the data that we churn out that we don't really have

we churn out that we don't really have we churn out that we don't really have and like we don't have that much

and like we don't have that much and like we don't have that much analytics around like I at the moment I

analytics around like I at the moment I analytics around like I at the moment I don't know exactly

don't know exactly don't know exactly the data's probably somewhere but or

the data's probably somewhere but or the data's probably somewhere but or maybe it is maybe it isn't I don't know

maybe it is maybe it isn't I don't know maybe it is maybe it isn't I don't know exactly what each individual user is

exactly what each individual user is exactly what each individual user is doing on our platform at each time they

doing on our platform at each time they doing on our platform at each time they come to the platform right I I have a

come to the platform right I I have a come to the platform right I I have a little bit of an idea based on some

little bit of an idea based on some little bit of an idea based on some events that we track but not a full idea

events that we track but not a full idea events that we track but not a full idea and just think about it think about how

and just think about it think about how and just think about it think about how much more we could we could know if we much more we could we could know if we much more we could we could know if we we could drill down into that individual

we could drill down into that individual we could drill down into that individual person then we could customize all of

person then we could customize all of person then we could customize all of the and automate all of the messaging

the and automate all of the messaging the and automate all of the messaging and the learning plan for that

and the learning plan for that and the learning plan for that individual person so so I don't I

individual person so so I don't I individual person so so I don't I actually don't think it's that big an

actually don't think it's that big an actually don't think it's that big an exaggeration when you factor in all exaggeration when you factor in all exaggeration when you factor in all those different categories like it those different categories like it those different categories like it probably is an underestimating probably is an underestimating probably is an underestimating underestimate

underestimate underestimate underestimating it because you you just

underestimating it because you you just underestimating it because you you just think across this for every business how

think across this for every business how think across this for every business how Healthcare entertainment Finance you

Healthcare entertainment Finance you Healthcare entertainment Finance you know just totally customize to you and

know just totally customize to you and know just totally customize to you and that person think about you know as as

that person think about you know as as that person think about you know as as as a as a business servicing all of

as a as a business servicing all of as a as a business servicing all of these these customers you you want to

these these customers you you want to these these customers you you want to get down to that level right like that get down to that level right like that get down to that level right like that that's going to make you the most money

that's going to make you the most money that's going to make you the most money but also add the most value to your but also add the most value to your but also add the most value to your customers like to me you know that's

customers like to me you know that's customers like to me you know that's that's where things are going like that's where things are going like that's where things are going like there's just no doubt about it so it's

there's just no doubt about it so it's there's just no doubt about it so it's it's not it doesn't feel that too like

it's not it doesn't feel that too like it's not it doesn't feel that too like too far removed from reality that sort

too far removed from reality that sort too far removed from reality that sort of estimation yeah I forget what the

of estimation yeah I forget what the of estimation yeah I forget what the term for that is I don't know if it's term for that is I don't know if it's term for that is I don't know if it's like micro personalization but it's

like micro personalization but it's like micro personalization but it's something to do with like something to do with like something to do with like personalization with marketing and I

personalization with marketing and I personalization with marketing and I think you're right I mean the the data

think you're right I mean the the data think you're right I mean the the data itself speaks for itself like when itself speaks for itself like when itself speaks for itself like when you're able to personalize on any type

you're able to personalize on any type you're able to personalize on any type of level it's you rarely have someone

of level it's you rarely have someone of level it's you rarely have someone say yeah that didn't work out

say yeah that didn't work out say yeah that didn't work out actually was a step back it's um that

actually was a step back it's um that actually was a step back it's um that aspect of business on its own I mean I

aspect of business on its own I mean I aspect of business on its own I mean I could apply that all day long in my could apply that all day long in my could apply that all day long in my business and be that's one of you know

business and be that's one of you know business and be that's one of you know many you know data studies or tests I'm

many you know data studies or tests I'm many you know data studies or tests I'm going to start doing and it's like you

going to start doing and it's like you going to start doing and it's like you know where do you stop you just keep know where do you stop you just keep know where do you stop you just keep going until you keep finding these uh

going until you keep finding these uh going until you keep finding these uh holes to fill and maybe rather than

holes to fill and maybe rather than holes to fill and maybe rather than pulls the fill you know they're pulls the fill you know they're pulls the fill you know they're basically you know incrementally

basically you know incrementally basically you know incrementally amplifying your business

amplifying your business amplifying your business yeah I mean we want to go and and I I

yeah I mean we want to go and and I I yeah I mean we want to go and and I I sort of made this announcement a few

sort of made this announcement a few sort of made this announcement a few months back I said I want to I want to

months back I said I want to I want to months back I said I want to I want to infuse Ai and so all parts of the the

infuse Ai and so all parts of the the infuse Ai and so all parts of the the data learning um experience and so

data learning um experience and so data learning um experience and so it's not it doesn't happen overnight but

it's not it doesn't happen overnight but it's not it doesn't happen overnight but I would I would love to get to a point

I would I would love to get to a point I would I would love to get to a point where someone signs up to our platform where someone signs up to our platform where someone signs up to our platform and we are tracking them learning every

and we are tracking them learning every and we are tracking them learning every like we we build a plan based on their

like we we build a plan based on their like we we build a plan based on their own goals based on their own outcomes

own goals based on their own outcomes own goals based on their own outcomes their time frames and then we help them

their time frames and then we help them their time frames and then we help them get there with personalized AI messaging

get there with personalized AI messaging get there with personalized AI messaging um and AI learning uh to that individual

um and AI learning uh to that individual um and AI learning uh to that individual through time you know through if they if

through time you know through if they if through time you know through if they if they take a course we send them an email

they take a course we send them an email they take a course we send them an email saying well done you know here's a saying well done you know here's a saying well done you know here's a here's a recommendation you know here's

here's a recommendation you know here's here's a recommendation you know here's what you learned uh here's what we think

what you learned uh here's what we think what you learned uh here's what we think you based on the quiz um the the test

you based on the quiz um the the test you based on the quiz um the the test that you took the answers you didn't go

that you took the answers you didn't go that you took the answers you didn't go right here's what we should you should right here's what we should you should right here's what we should you should focus on you know just total

focus on you know just total focus on you know just total personalization like that's where I personalization like that's where I personalization like that's where I wanna I wanna definitely take things and

wanna I wanna definitely take things and wanna I wanna definitely take things and that's how that's our ambition

that's how that's our ambition that's how that's our ambition um but yeah you know this it doesn't it

um but yeah you know this it doesn't it um but yeah you know this it doesn't it certainly doesn't happen like uh with a

certainly doesn't happen like uh with a certainly doesn't happen like uh with a click of the fingers you gotta yeah click of the fingers you gotta yeah click of the fingers you gotta yeah there's a there's a strong you know

there's a there's a strong you know there's a there's a strong you know there's a timely Evolution to make that

there's a timely Evolution to make that there's a timely Evolution to make that actually happen yeah and I think there's actually happen yeah and I think there's actually happen yeah and I think there's actually more uh companies that are

actually more uh companies that are actually more uh companies that are building elements of that I know with

building elements of that I know with building elements of that I know with companies like Char they do you know

companies like Char they do you know companies like Char they do you know recordings of your users but I think

recordings of your users but I think recordings of your users but I think they've got a feature where they can

they've got a feature where they can they've got a feature where they can actually hide sensitive data so in our

actually hide sensitive data so in our actually hide sensitive data so in our app we have sensitive data that we don't

app we have sensitive data that we don't app we have sensitive data that we don't want to see but we definitely want to want to see but we definitely want to want to see but we definitely want to know what our users are doing and the

know what our users are doing and the know what our users are doing and the habits and you know again there's just

habits and you know again there's just habits and you know again there's just like another Rabbit Hole of going well like another Rabbit Hole of going well like another Rabbit Hole of going well how do you how do you um you know make

how do you how do you um you know make how do you how do you um you know make you know using the app or habitual where

you know using the app or habitual where you know using the app or habitual where it becomes like habit developing and

it becomes like habit developing and it becomes like habit developing and once you start once you're able to once you start once you're able to once you start once you're able to achieve it achieve it achieve it um one you get success with your user

um one you get success with your user um one you get success with your user but then you're kind of like well what but then you're kind of like well what but then you're kind of like well what is does what does it look like to

is does what does it look like to is does what does it look like to actually build a habit journey and you

actually build a habit journey and you actually build a habit journey and you know the whole gamification and you know

know the whole gamification and you know know the whole gamification and you know I think I think we're gonna we will have

I think I think we're gonna we will have I think I think we're gonna we will have tools so whether you build them in-house

tools so whether you build them in-house tools so whether you build them in-house um if you don't I'm pretty sure in the um if you don't I'm pretty sure in the um if you don't I'm pretty sure in the next six months you're at least going to

next six months you're at least going to next six months you're at least going to find one company that will do a lot of

find one company that will do a lot of find one company that will do a lot of these things for you these things for you these things for you yeah well a lot of this has just really

yeah well a lot of this has just really yeah well a lot of this has just really been the capabilities of the big firms

been the capabilities of the big firms been the capabilities of the big firms hasn't it like um Netflix already kind

hasn't it like um Netflix already kind hasn't it like um Netflix already kind of does this yeah YouTube already kind

of does this yeah YouTube already kind of does this yeah YouTube already kind of does it like I was you know I get of does it like I was you know I get of does it like I was you know I get emails from Netflix every second day

emails from Netflix every second day emails from Netflix every second day saying oh did you finish you didn't

saying oh did you finish you didn't saying oh did you finish you didn't finish this video um here's a here's a

finish this video um here's a here's a finish this video um here's a here's a recommendation based on the last two

recommendation based on the last two recommendation based on the last two videos uh two shows that you watch like

videos uh two shows that you watch like videos uh two shows that you watch like so you know they're already doing it but

so you know they're already doing it but so you know they're already doing it but hopefully there's just going to be a

hopefully there's just going to be a hopefully there's just going to be a continued democratization of that for continued democratization of that for continued democratization of that for all for all companies and all businesses

all for all companies and all businesses all for all companies and all businesses so it's going to take internal

so it's going to take internal so it's going to take internal investment and Innovation but also investment and Innovation but also investment and Innovation but also hopefully there'll be external things

hopefully there'll be external things hopefully there'll be external things that you can plug into that can help that you can plug into that can help that you can plug into that can help supercharge it

supercharge it supercharge it I'm gonna wrap this up with a question

I'm gonna wrap this up with a question I'm gonna wrap this up with a question that I like to ask everyone which is you

that I like to ask everyone which is you that I like to ask everyone which is you know you've already touched on it and I know you've already touched on it and I know you've already touched on it and I know you have an affiliate program with know you have an affiliate program with know you have an affiliate program with your site so what do you see as the

your site so what do you see as the your site so what do you see as the future of affiliate marketing as it

future of affiliate marketing as it future of affiliate marketing as it intersects uh business intelligence

it's a good one it's a good one you know it's a good one it's a good one you know um one thing um one thing um one thing we've gone through a few iterations with

we've gone through a few iterations with we've gone through a few iterations with our affiliate marketing

our affiliate marketing our affiliate marketing um our latest iteration is by far the

um our latest iteration is by far the um our latest iteration is by far the best you know we've got a really good

best you know we've got a really good best you know we've got a really good setup and a really good a lot of good

setup and a really good a lot of good setup and a really good a lot of good automations and a good uh good way to

automations and a good uh good way to automations and a good uh good way to build build a really solid Network and

build build a really solid Network and build build a really solid Network and build build relationships

build build relationships build build relationships um around around Affiliates uh

um around around Affiliates uh um around around Affiliates uh specifically so so we're we're in a much

specifically so so we're we're in a much specifically so so we're we're in a much better place than we ever have have been

better place than we ever have have been better place than we ever have have been there but you know what I think I think

there but you know what I think I think there but you know what I think I think that personal recommendations and

that personal recommendations and that personal recommendations and strategic affiliate program

strategic affiliate program strategic affiliate program are becoming more important like almost

are becoming more important like almost are becoming more important like almost far more important right

far more important right far more important right um you know and and I would put in sort

um you know and and I would put in sort um you know and and I would put in sort of like influence a relationship I mean

of like influence a relationship I mean of like influence a relationship I mean it's basically the same thing right like it's basically the same thing right like it's basically the same thing right like you know other people recommending you

you know other people recommending you you know other people recommending you um um um if you have a look at what's happening

if you have a look at what's happening if you have a look at what's happening to someone like like Google and Bing and

to someone like like Google and Bing and to someone like like Google and Bing and like some of these other tools where you

like some of these other tools where you like some of these other tools where you traditionally have got a lot of traffic

traditionally have got a lot of traffic traditionally have got a lot of traffic some of that might be in Jeff like

some of that might be in Jeff like some of that might be in Jeff like there's a lot up in the air there isn't

there's a lot up in the air there isn't there's a lot up in the air there isn't it like who knows how much search

it like who knows how much search it like who knows how much search traffic is going to be through traffic is going to be through traffic is going to be through generative AI like it's just going to

generative AI like it's just going to generative AI like it's just going to get get get um um um um things through through what um the

um things through through what um the um things through through what um the AIS put out right so having that

AIS put out right so having that AIS put out right so having that personal recommendation I I just think

personal recommendation I I just think personal recommendation I I just think is probably getting way way more

is probably getting way way more is probably getting way way more important as a as a way to acquire

important as a as a way to acquire important as a as a way to acquire customers than it ever has

customers than it ever has customers than it ever has um ever has before so I don't know what

um ever has before so I don't know what um ever has before so I don't know what do you think what do you think that's an

do you think what do you think that's an do you think what do you think that's an interesting answer and I'm actually interesting answer and I'm actually interesting answer and I'm actually going to send that answer to another

going to send that answer to another going to send that answer to another guest that I had who um Alan Storm from

guest that I had who um Alan Storm from guest that I had who um Alan Storm from intolytics and uh I asked them a similar

intolytics and uh I asked them a similar intolytics and uh I asked them a similar question of like you know can you do question of like you know can you do question of like you know can you do like you know an attribution model where

like you know an attribution model where like you know an attribution model where you you put a bit a basic field so in

you you put a bit a basic field so in you you put a bit a basic field so in the B2B space there's a lot of talk in

the B2B space there's a lot of talk in the B2B space there's a lot of talk in the B2B marketing World about having a

the B2B marketing World about having a the B2B marketing World about having a self-attribution where self-attribution

self-attribution where self-attribution self-attribution where self-attribution is kind of like well what is someone

is kind of like well what is someone is kind of like well what is someone going to write in that field they're going to write in that field they're going to write in that field they're going to be how did I find you well my

going to be how did I find you well my going to be how did I find you well my friend Melissa sent me a referral it's

friend Melissa sent me a referral it's friend Melissa sent me a referral it's like okay well what does that look like like okay well what does that look like like okay well what does that look like in data Allen believed that you know it

in data Allen believed that you know it in data Allen believed that you know it was kind of tough to do that across

was kind of tough to do that across was kind of tough to do that across Millions like if you're processing like

Millions like if you're processing like Millions like if you're processing like millions of sales per day then gets kind

millions of sales per day then gets kind millions of sales per day then gets kind of difficult but I think with what of difficult but I think with what of difficult but I think with what you're saying is that and this is what I

you're saying is that and this is what I you're saying is that and this is what I believe to be true as well is that even

believe to be true as well is that even believe to be true as well is that even if you have a lot of uh raw data you're

if you have a lot of uh raw data you're if you have a lot of uh raw data you're still going to be able to find a way to still going to be able to find a way to still going to be able to find a way to put it through a machine and go build

put it through a machine and go build put it through a machine and go build take the take the status and put some

take the take the status and put some take the take the status and put some insights on it so I think you have

insights on it so I think you have insights on it so I think you have affiliate marketing the mindset for most

affiliate marketing the mindset for most affiliate marketing the mindset for most people is that personalization doesn't

people is that personalization doesn't people is that personalization doesn't exist because we're doing this all on exist because we're doing this all on exist because we're doing this all on scale and I think what you're saying I

scale and I think what you're saying I scale and I think what you're saying I actually believe there's a lot of Truth actually believe there's a lot of Truth actually believe there's a lot of Truth in it where you know we can't always

in it where you know we can't always in it where you know we can't always cater to the one-on-one you know with

cater to the one-on-one you know with cater to the one-on-one you know with like a person to person but I think

like a person to person but I think like a person to person but I think having that mentality of going well what

having that mentality of going well what having that mentality of going well what does it what would it look like if we does it what would it look like if we does it what would it look like if we were to do it whether it's automated or

were to do it whether it's automated or were to do it whether it's automated or anything it doesn't really matter I

anything it doesn't really matter I anything it doesn't really matter I think self-attribution is kind of one

think self-attribution is kind of one think self-attribution is kind of one small stepping stone where it's like how

small stepping stone where it's like how small stepping stone where it's like how did you find us you can we have a last

did you find us you can we have a last did you find us you can we have a last click attribution model as being the

click attribution model as being the click attribution model as being the common thing where even Google's trying

common thing where even Google's trying common thing where even Google's trying to Force this down everyone's throat

to Force this down everyone's throat to Force this down everyone's throat where it's like no it's the last click where it's like no it's the last click where it's like no it's the last click but the last click is blind because when

but the last click is blind because when but the last click is blind because when people go and type in Enterprise DNA for

people go and type in Enterprise DNA for people go and type in Enterprise DNA for example you're discovering that they

example you're discovering that they example you're discovering that they came from Google but the reason why they

came from Google but the reason why they came from Google but the reason why they might have come from Google's because might have come from Google's because might have come from Google's because they might have heard you on a podcast they might have heard you on a podcast they might have heard you on a podcast and they're like I gotta research them

and they're like I gotta research them and they're like I gotta research them again so you're getting an exact match

again so you're getting an exact match again so you're getting an exact match but you if you don't do that

but you if you don't do that but you if you don't do that self-attribution you've lost the real

self-attribution you've lost the real self-attribution you've lost the real plot of how did this work and maybe it's

plot of how did this work and maybe it's plot of how did this work and maybe it's your podcast that's actually driving the

your podcast that's actually driving the your podcast that's actually driving the most value and it's really hard to give

most value and it's really hard to give most value and it's really hard to give that proper attribution I I think you're

that proper attribution I I think you're that proper attribution I I think you're actually onto something where

actually onto something where actually onto something where you know I think the the way of the

you know I think the the way of the you know I think the the way of the personalization and kind of personalization and kind of personalization and kind of cross-referencing with an attribution is

cross-referencing with an attribution is cross-referencing with an attribution is a way of kind of blending things where

a way of kind of blending things where a way of kind of blending things where we've got our data in a big box so that

we've got our data in a big box so that we've got our data in a big box so that gives us our flat insights but I think

gives us our flat insights but I think gives us our flat insights but I think when you just look at flat insights when you just look at flat insights when you just look at flat insights you're missing out on something else you're missing out on something else you're missing out on something else where for example if you just look at

where for example if you just look at where for example if you just look at all the products and services you can

all the products and services you can all the products and services you can get a referral from well maybe the user

get a referral from well maybe the user get a referral from well maybe the user uh went on a Blog and they clicked on

uh went on a Blog and they clicked on uh went on a Blog and they clicked on the link but the sale really happened

the link but the sale really happened the link but the sale really happened because they've already seen that with

because they've already seen that with because they've already seen that with their friends like on Facebook and it's

their friends like on Facebook and it's their friends like on Facebook and it's really hard to pull this data out but I

really hard to pull this data out but I really hard to pull this data out but I think once you're able to get a think once you're able to get a think once you're able to get a personalization in place it's like I I

personalization in place it's like I I personalization in place it's like I I think there's going to be you know lots

think there's going to be you know lots think there's going to be you know lots of ways of iterating this and finding

of ways of iterating this and finding of ways of iterating this and finding finding things that we just can't think

finding things that we just can't think finding things that we just can't think are possible today are possible today are possible today yeah well I I just think you ran through

yeah well I I just think you ran through yeah well I I just think you ran through a perfect example of why I think there's

a perfect example of why I think there's a perfect example of why I think there's so much that can be done that is just

so much that can be done that is just so much that can be done that is just not being done right now you know and um

not being done right now you know and um not being done right now you know and um you know that sort of point I made uh I

you know that sort of point I made uh I you know that sort of point I made uh I made earlier but yeah I I'm a big

made earlier but yeah I I'm a big made earlier but yeah I I'm a big believer that sort of like as we go down

believer that sort of like as we go down believer that sort of like as we go down this road this road this road where so much of what we see and like uh

where so much of what we see and like uh where so much of what we see and like uh see and read is like AI generated you

see and read is like AI generated you see and read is like AI generated you know it's just going to get more and know it's just going to get more and know it's just going to get more and more and more that personal more and more that personal more and more that personal recommendation

recommendation recommendation from an affiliate that that personal uh

from an affiliate that that personal uh from an affiliate that that personal uh review by by an influencer like you've

review by by an influencer like you've review by by an influencer like you've got to think that that's going to become got to think that that's going to become got to think that that's going to become more valuable isn't it you know like are

more valuable isn't it you know like are more valuable isn't it you know like are people truly going to buy because some people truly going to buy because some people truly going to buy because some generative AI

generative AI generative AI um touch something out like from a

um touch something out like from a um touch something out like from a Google search I don't think so you know

Google search I don't think so you know Google search I don't think so you know it's not it's not going to be as it's not it's not going to be as it's not it's not going to be as valuable as like having

valuable as like having valuable as like having um some going on some podcasts and and

um some going on some podcasts and and um some going on some podcasts and and talking about your value at you know

talking about your value at you know talking about your value at you know having someone recommend how much it um

having someone recommend how much it um having someone recommend how much it um helped improve their um their life or

helped improve their um their life or helped improve their um their life or made them more money you know so so that

made them more money you know so so that made them more money you know so so that that sort of um comes back to why I

that sort of um comes back to why I that sort of um comes back to why I think you know as the the an affiliate

think you know as the the an affiliate think you know as the the an affiliate program just in general and doing those

program just in general and doing those program just in general and doing those relationships with with people who um

relationships with with people who um relationships with with people who um are aligned to you and the good partners

are aligned to you and the good partners are aligned to you and the good partners and and can really promote your product

and and can really promote your product and and can really promote your product is is going to become more more

is is going to become more more is is going to become more more important it is important now it's going

important it is important now it's going important it is important now it's going to become more important as we go as we

to become more important as we go as we to become more important as we go as we go forward and maybe uh companies will

go forward and maybe uh companies will go forward and maybe uh companies will start paying attention to that as well start paying attention to that as well start paying attention to that as well rather than saying okay let's just uh

rather than saying okay let's just uh rather than saying okay let's just uh throw everything on the wall and see throw everything on the wall and see throw everything on the wall and see what sticks

what sticks what sticks yeah well you know I think I think yeah

yeah well you know I think I think yeah yeah well you know I think I think yeah look I it's it's hard to know

look I it's it's hard to know look I it's it's hard to know um before you do anything with what

um before you do anything with what um before you do anything with what works or not I mean I personally I like

works or not I mean I personally I like works or not I mean I personally I like I've done that in the past we've done a

I've done that in the past we've done a I've done that in the past we've done a lot of everything lot of everything lot of everything um and we've just refined as uh as as

um and we've just refined as uh as as um and we've just refined as uh as as we've gone we've gone we've gone um but yeah no look I think I think

um but yeah no look I think I think um but yeah no look I think I think you'll learn you learn you evolve you

you'll learn you learn you evolve you you'll learn you learn you evolve you iterate uh and you know think things

iterate uh and you know think things iterate uh and you know think things think the market changes you know things

think the market changes you know things think the market changes you know things are things things in your in in in how

are things things in your in in in how are things things in your in in in how you can you can you can um succeed as a business that they

um succeed as a business that they um succeed as a business that they change over time and you've got to change over time and you've got to change over time and you've got to adjust and so yeah that's that's I guess

adjust and so yeah that's that's I guess adjust and so yeah that's that's I guess my sort of doing it right now and you

my sort of doing it right now and you my sort of doing it right now and you know it might change but that's that know it might change but that's that know it might change but that's that that's from thinking about it quite

that's from thinking about it quite that's from thinking about it quite deeply about how it affects us and and

deeply about how it affects us and and deeply about how it affects us and and how we need to um position ourselves

how we need to um position ourselves how we need to um position ourselves within within the new new environment

within within the new new environment within within the new new environment uh Sam I want to thank you so much for

uh Sam I want to thank you so much for uh Sam I want to thank you so much for doing this doing this doing this um I I'm pretty excited about uh looking

um I I'm pretty excited about uh looking um I I'm pretty excited about uh looking at the homework I I'm gonna do this

at the homework I I'm gonna do this at the homework I I'm gonna do this summer of just basically spending more

summer of just basically spending more summer of just basically spending more time uh taking data courses so I've

time uh taking data courses so I've time uh taking data courses so I've already signed up I want to pass it back

already signed up I want to pass it back already signed up I want to pass it back to you and just say um how can people

to you and just say um how can people to you and just say um how can people get find you or get a hold of you and

get find you or get a hold of you and get find you or get a hold of you and just uh one more plug to talk about

just uh one more plug to talk about just uh one more plug to talk about Enterprise DNA yeah sure so I mean you

Enterprise DNA yeah sure so I mean you Enterprise DNA yeah sure so I mean you can find me on um LinkedIn Twitter just

can find me on um LinkedIn Twitter just can find me on um LinkedIn Twitter just type in type in my name and um also

type in type in my name and um also type in type in my name and um also you'll find me you'll find me you'll find me um within the Enterprise DNA

um within the Enterprise DNA um within the Enterprise DNA um platform on our community Forum

um platform on our community Forum um platform on our community Forum um yeah I'll be creating a lot of um yeah I'll be creating a lot of um yeah I'll be creating a lot of YouTube videos a lot of a lot of a lot

YouTube videos a lot of a lot of a lot YouTube videos a lot of a lot of a lot of courses on our on our platform as of courses on our on our platform as of courses on our on our platform as well so it's just Enterprise dna.com and

well so it's just Enterprise dna.com and well so it's just Enterprise dna.com and um yeah I'm Keen to Keen to get you in

um yeah I'm Keen to Keen to get you in um yeah I'm Keen to Keen to get you in the mix the mix the mix um and uh adding and adding value of if

um and uh adding and adding value of if um and uh adding and adding value of if this is the um the space and the in the

this is the um the space and the in the this is the um the space and the in the area that you want to focus your time

area that you want to focus your time area that you want to focus your time big time uh thank you so much and I'm

big time uh thank you so much and I'm big time uh thank you so much and I'm going to put all the those uh details in

going to put all the those uh details in going to put all the those uh details in the show notes thank you so much

the show notes thank you so much the show notes thank you so much thanks Sean

thanks Sean thanks Sean thank you for tuning in to the affiliate

thank you for tuning in to the affiliate thank you for tuning in to the affiliate bi podcast I'd like to take this time to

bi podcast I'd like to take this time to bi podcast I'd like to take this time to ask for a small favor to leave a rating

ask for a small favor to leave a rating ask for a small favor to leave a rating and review wherever you listen to your

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