Mastering Google Tag Manager with Julian Juenemann of MeasureSchool

Google tag manager is kind of a no code Google tag manager is kind of a no code solution where you will be able to say I

solution where you will be able to say I solution where you will be able to say I want to send this data over to Facebook want to send this data over to Facebook want to send this data over to Facebook this data over to Google ads this data

this data over to Google ads this data this data over to Google ads this data over to Google analytics and that makes

over to Google analytics and that makes over to Google analytics and that makes it really powerful because it keeps it

it really powerful because it keeps it it really powerful because it keeps it all clean and keeps it in an interface

all clean and keeps it in an interface all clean and keeps it in an interface that um also other people will be able

that um also other people will be able that um also other people will be able to utilize once they're once there's a

to utilize once they're once there's a to utilize once they're once there's a switch over for example from a company

switch over for example from a company switch over for example from a company you're listening to affiliate bi the

you're listening to affiliate bi the you're listening to affiliate bi the business intelligence and affiliate business intelligence and affiliate business intelligence and affiliate marketing podcast with John Wright

marketing podcast with John Wright marketing podcast with John Wright brought to you by statsro

hi my name is John and this is the hi my name is John and this is the affiliate bi podcast and we have a

affiliate bi podcast and we have a affiliate bi podcast and we have a special guest today Julian junaman from

special guest today Julian junaman from special guest today Julian junaman from measure school and I'm going to pass it measure school and I'm going to pass it measure school and I'm going to pass it over to Julian to tell us what you do

over to Julian to tell us what you do over to Julian to tell us what you do with measure School with measure School with measure School all right thanks for having me John

all right thanks for having me John all right thanks for having me John um yeah measure school is the prime

um yeah measure school is the prime um yeah measure school is the prime destination online to learn all about

destination online to learn all about destination online to learn all about the fun tools of analytics such as

the fun tools of analytics such as the fun tools of analytics such as Google analytics Google tag manager and

Google analytics Google tag manager and Google analytics Google tag manager and data Studio kind of the Google stack uh

data Studio kind of the Google stack uh data Studio kind of the Google stack uh if you want it to be so but at the same

if you want it to be so but at the same if you want it to be so but at the same time we help marketers out with data a

time we help marketers out with data a time we help marketers out with data a ton how to think about it that Google

ton how to think about it that Google ton how to think about it that Google analytics oftentimes their first entry

analytics oftentimes their first entry analytics oftentimes their first entry point so we help them out to get started

point so we help them out to get started point so we help them out to get started with these tools and then hopefully grow

with these tools and then hopefully grow with these tools and then hopefully grow from there to optimize their decision

from there to optimize their decision from there to optimize their decision making their business and their websites

making their business and their websites making their business and their websites and I think your school has been around

and I think your school has been around and I think your school has been around for close to 10 years and when it came

for close to 10 years and when it came for close to 10 years and when it came out I probably should have paid

out I probably should have paid out I probably should have paid attention to it and I'm going to lead

attention to it and I'm going to lead attention to it and I'm going to lead into it's kind of like maybe a topic or

into it's kind of like maybe a topic or into it's kind of like maybe a topic or a discussion or question which is I mean

a discussion or question which is I mean a discussion or question which is I mean I shouldn't be intimidated by data but I

I shouldn't be intimidated by data but I I shouldn't be intimidated by data but I think people get lazy and I think

think people get lazy and I think think people get lazy and I think there's a lot of reasons why people there's a lot of reasons why people there's a lot of reasons why people don't jump into the space of what your

don't jump into the space of what your don't jump into the space of what your school does which is helping people go

school does which is helping people go school does which is helping people go left to right so they can get left to right so they can get left to right so they can get comfortable with data and I think maybe

comfortable with data and I think maybe comfortable with data and I think maybe we're at a time where people realize if

we're at a time where people realize if we're at a time where people realize if they don't do this now they're it's

they don't do this now they're it's they don't do this now they're it's they're going to be left behind it's they're going to be left behind it's they're going to be left behind it's kind of like learning the basics of the

kind of like learning the basics of the kind of like learning the basics of the internet so I just wanted to get your

internet so I just wanted to get your internet so I just wanted to get your take on what you experience I mean your

take on what you experience I mean your take on what you experience I mean your job is to get people to come to your

job is to get people to come to your job is to get people to come to your school but you have to make it welcoming

school but you have to make it welcoming school but you have to make it welcoming where you really do help them uh you

where you really do help them uh you where you really do help them uh you know gain those skills and just how

know gain those skills and just how know gain those skills and just how important they are yeah it's it's kind

important they are yeah it's it's kind important they are yeah it's it's kind of a realization of many marketers out

of a realization of many marketers out of a realization of many marketers out there that there that there that um as you said it's kind of the basics

um as you said it's kind of the basics um as you said it's kind of the basics of the the internet almost

of the the internet almost of the the internet almost um once you get into digital marketing

um once you get into digital marketing um once you get into digital marketing you realize very quickly that it's not

you realize very quickly that it's not you realize very quickly that it's not just about making fleshy banners or

just about making fleshy banners or just about making fleshy banners or coming up with cool ideas but we have

coming up with cool ideas but we have coming up with cool ideas but we have the ability on the internet to measure

the ability on the internet to measure the ability on the internet to measure certain areas of

certain areas of certain areas of users interacting with our product with

users interacting with our product with users interacting with our product with the marketing that we do and that can be

the marketing that we do and that can be the marketing that we do and that can be so powerful because it can lead to you

so powerful because it can lead to you so powerful because it can lead to you making better decisions optimizing your

making better decisions optimizing your making better decisions optimizing your ads for example or your whole campaign

ads for example or your whole campaign ads for example or your whole campaign strategy and why people don't

strategy and why people don't strategy and why people don't um dive in earlier is always a yeah a

um dive in earlier is always a yeah a um dive in earlier is always a yeah a questionable point for me you kind of

questionable point for me you kind of questionable point for me you kind of need to realize that how powerful it can

need to realize that how powerful it can need to realize that how powerful it can be be be um I think some of the marketing forms

um I think some of the marketing forms um I think some of the marketing forms are more predestined to be disrupted or

are more predestined to be disrupted or are more predestined to be disrupted or be used with data for example

be used with data for example be used with data for example Performance Marketing such as Google ads

Performance Marketing such as Google ads Performance Marketing such as Google ads um really easily you can see if you

um really easily you can see if you um really easily you can see if you don't know the data behind it you can

don't know the data behind it you can don't know the data behind it you can basically burn a lot of money and

basically burn a lot of money and basically burn a lot of money and therefore it's it's a little bit easier

therefore it's it's a little bit easier therefore it's it's a little bit easier to know that you need to get the grips

to know that you need to get the grips to know that you need to get the grips with data and at the same time other

with data and at the same time other with data and at the same time other marketing forms can use data as well and

marketing forms can use data as well and marketing forms can use data as well and other digital marketing forms and for

other digital marketing forms and for other digital marketing forms and for for those people I always say

for those people I always say for those people I always say um well it is it is kind of a maturity

um well it is it is kind of a maturity um well it is it is kind of a maturity thing at the beginning you might be

thing at the beginning you might be thing at the beginning you might be trying to get your SEO set up and just

trying to get your SEO set up and just trying to get your SEO set up and just get traffic to your website but once you

get traffic to your website but once you get traffic to your website but once you hit that point where you're doing pretty

hit that point where you're doing pretty hit that point where you're doing pretty well traffic is coming to the website

well traffic is coming to the website well traffic is coming to the website but does it actually convert all of

but does it actually convert all of but does it actually convert all of these questions then come up and data

these questions then come up and data these questions then come up and data can be really really helpful the there

can be really really helpful the there can be really really helpful the there so we kind of try to help people out to

so we kind of try to help people out to so we kind of try to help people out to find that realization point where

find that realization point where find that realization point where they'll be able to say hey this data

they'll be able to say hey this data they'll be able to say hey this data helps me to make decisions and this is

helps me to make decisions and this is helps me to make decisions and this is actually what I would need in order to

actually what I would need in order to actually what I would need in order to optimize my business or make my websites

optimize my business or make my websites optimize my business or make my websites better and for every marketer that's

better and for every marketer that's better and for every marketer that's that's a little bit

that's a little bit that's a little bit um different but yeah um that's why I'm

um different but yeah um that's why I'm um different but yeah um that's why I'm a really big fan of giving people the

a really big fan of giving people the a really big fan of giving people the realization of what they need to measure realization of what they need to measure realization of what they need to measure and how they can use that data later on

and how they can use that data later on and how they can use that data later on to make decisions to make decisions to make decisions Okay and like in my own experience I

Okay and like in my own experience I Okay and like in my own experience I probably have ignored Google tag manager

probably have ignored Google tag manager probably have ignored Google tag manager for far too long I'm just getting

for far too long I'm just getting for far too long I'm just getting involved in it and I'm realizing what

involved in it and I'm realizing what involved in it and I'm realizing what kind of power exists from it both on so

kind of power exists from it both on so kind of power exists from it both on so many avenues like whether it's being an

many avenues like whether it's being an many avenues like whether it's being an affiliate marketer and relying on SEO

affiliate marketer and relying on SEO affiliate marketer and relying on SEO um is quite obvious in the the PPC space

um is quite obvious in the the PPC space um is quite obvious in the the PPC space that's pretty important uh affiliate

that's pretty important uh affiliate that's pretty important uh affiliate programs is becoming a bit more Dynamic

programs is becoming a bit more Dynamic programs is becoming a bit more Dynamic and you know we're a SAS company now and

and you know we're a SAS company now and and you know we're a SAS company now and Google tag manager seems to be

Google tag manager seems to be Google tag manager seems to be everywhere we go

everywhere we go everywhere we go um what are people missing like why

um what are people missing like why um what are people missing like why should they pay attention to Google tag should they pay attention to Google tag should they pay attention to Google tag manager like what what is missing like

manager like what what is missing like manager like what what is missing like how can they they use this to amplify

how can they they use this to amplify how can they they use this to amplify you know what they're doing for maybe

you know what they're doing for maybe you know what they're doing for maybe let's put PPC off the side but just

let's put PPC off the side but just let's put PPC off the side but just focus more on that SEO affiliate

focus more on that SEO affiliate focus more on that SEO affiliate marketer just getting off the ground

marketer just getting off the ground marketer just getting off the ground um yeah tell us yeah sure um I think

um yeah tell us yeah sure um I think um yeah tell us yeah sure um I think that first of all if we Define Google

that first of all if we Define Google that first of all if we Define Google tag manager as a tag management system

tag manager as a tag management system tag manager as a tag management system but it kind of uh slots quite in well

but it kind of uh slots quite in well but it kind of uh slots quite in well into a measurement strategy whereas

into a measurement strategy whereas into a measurement strategy whereas Google tag manager is the first part

Google tag manager is the first part Google tag manager is the first part where where you install the tracking

where where you install the tracking where where you install the tracking actually that's where you get the data

actually that's where you get the data actually that's where you get the data from and it gets sent from your website

from and it gets sent from your website from and it gets sent from your website to your marketing vendor it could be

to your marketing vendor it could be to your marketing vendor it could be Google analytics from Google analytics

Google analytics from Google analytics Google analytics from Google analytics you actually can gather the data and

you actually can gather the data and you actually can gather the data and then get the insights from and in the

then get the insights from and in the then get the insights from and in the data Studio you would visualize it and

data Studio you would visualize it and data Studio you would visualize it and maybe convince somebody with it so just

maybe convince somebody with it so just maybe convince somebody with it so just taking that into consideration when we

taking that into consideration when we taking that into consideration when we talk about this first part of measuring

talk about this first part of measuring talk about this first part of measuring the data traditionally a lot of people

the data traditionally a lot of people the data traditionally a lot of people have just learned about Google analytics

have just learned about Google analytics have just learned about Google analytics 4 or their Facebook pixel or whatever or

4 or their Facebook pixel or whatever or 4 or their Facebook pixel or whatever or their affiliate program that they want their affiliate program that they want their affiliate program that they want to install and they get a little code

to install and they get a little code to install and they get a little code from their marketing vendors and they

from their marketing vendors and they from their marketing vendors and they need to install that on their website

need to install that on their website need to install that on their website and therefore

and therefore and therefore um then oftentimes need to ask a

um then oftentimes need to ask a um then oftentimes need to ask a developer or need to set this up

developer or need to set this up developer or need to set this up themselves through a plugin that's how

themselves through a plugin that's how themselves through a plugin that's how it was traditionally done with Google it was traditionally done with Google it was traditionally done with Google tag manager you can now take one Central

tag manager you can now take one Central tag manager you can now take one Central snippet of code that we place on the

snippet of code that we place on the snippet of code that we place on the website and this gives us a complete

website and this gives us a complete website and this gives us a complete interface a graphical interface where

interface a graphical interface where interface a graphical interface where which two we can install our codes on

which two we can install our codes on which two we can install our codes on our website and this brings a lot of

our website and this brings a lot of our website and this brings a lot of power with it because now you it's all

power with it because now you it's all power with it because now you it's all about really customizing your

about really customizing your about really customizing your installation getting the data that is

installation getting the data that is installation getting the data that is specific to you so whereas a tracking

specific to you so whereas a tracking specific to you so whereas a tracking code itself will probably just check

code itself will probably just check code itself will probably just check your whole website and the page use with

your whole website and the page use with your whole website and the page use with a tag management system like Google tag

a tag management system like Google tag a tag management system like Google tag manager you'll be able to track certain

manager you'll be able to track certain manager you'll be able to track certain interactions that are only available

interactions that are only available interactions that are only available maybe on your page such as button clicks

maybe on your page such as button clicks maybe on your page such as button clicks ad clicks for example or if somebody

ad clicks for example or if somebody ad clicks for example or if somebody Scrolls down your page and so on these

Scrolls down your page and so on these Scrolls down your page and so on these are all these little customizations that

are all these little customizations that are all these little customizations that I think make analytics really powerful

I think make analytics really powerful I think make analytics really powerful because only if you have the data that

because only if you have the data that because only if you have the data that is specific to your business to your

is specific to your business to your is specific to your business to your purpose of your website the more

purpose of your website the more purpose of your website the more specific will be the insights and the

specific will be the insights and the specific will be the insights and the data that you get in the ga4 OR in

data that you get in the ga4 OR in data that you get in the ga4 OR in inside of your other systems that you

inside of your other systems that you inside of your other systems that you want to send that data to so Google tag

want to send that data to so Google tag want to send that data to so Google tag manager can really help you hone in and

manager can really help you hone in and manager can really help you hone in and customize installations so where I think

customize installations so where I think customize installations so where I think people are maybe missing out on is well

people are maybe missing out on is well people are maybe missing out on is well it is fine to just install Google

it is fine to just install Google it is fine to just install Google analytics for or install your analytics

analytics for or install your analytics analytics for or install your analytics tools on your website just by pasting

tools on your website just by pasting tools on your website just by pasting code or using a plugin once you are

code or using a plugin once you are code or using a plugin once you are Beyond a certain point where maybe you

Beyond a certain point where maybe you Beyond a certain point where maybe you just want to gather traffic or you just

just want to gather traffic or you just just want to gather traffic or you just want to know how many people are on your want to know how many people are on your want to know how many people are on your website once you start asking real

website once you start asking real website once you start asking real questions such as how does a certain

questions such as how does a certain questions such as how does a certain feature or how do people navigate my

feature or how do people navigate my feature or how do people navigate my website to and how does that influence

website to and how does that influence website to and how does that influence my conversion how many people click on

my conversion how many people click on my conversion how many people click on my ads for example

my ads for example my ads for example that might be already a question that

that might be already a question that that might be already a question that you then cannot answer with a default

you then cannot answer with a default you then cannot answer with a default setup and you need to start customizing

setup and you need to start customizing setup and you need to start customizing and there is where Google tag manager

and there is where Google tag manager and there is where Google tag manager really comes in and professional

really comes in and professional really comes in and professional companies have been using it uh one to

companies have been using it uh one to companies have been using it uh one to customize the tracking but second really

customize the tracking but second really customize the tracking but second really also to keep their code bases a little

also to keep their code bases a little also to keep their code bases a little bit bit bit um separated from everything they do in

um separated from everything they do in um separated from everything they do in marketing and what they do on the

marketing and what they do on the marketing and what they do on the website in terms of feature sets and so

website in terms of feature sets and so website in terms of feature sets and so on now they have the ability to

on now they have the ability to on now they have the ability to implement this themselves via a tool

implement this themselves via a tool implement this themselves via a tool like Google tag manager yeah I think

like Google tag manager yeah I think like Google tag manager yeah I think what you're saying is interesting that

what you're saying is interesting that what you're saying is interesting that there's actually a lot of companies that

there's actually a lot of companies that there's actually a lot of companies that are basing everything they do on tag

are basing everything they do on tag are basing everything they do on tag manager because it's so powerful it's so

manager because it's so powerful it's so manager because it's so powerful it's so Central and it really simplifies

Central and it really simplifies Central and it really simplifies everything where you don't have to build

everything where you don't have to build everything where you don't have to build that tracking system and it's just ready

that tracking system and it's just ready that tracking system and it's just ready to go yeah from from my side I must say

to go yeah from from my side I must say to go yeah from from my side I must say that that that um I wouldn't touch a analytics

um I wouldn't touch a analytics um I wouldn't touch a analytics installation if there would be no tag

installation if there would be no tag installation if there would be no tag management installed because then I it's

management installed because then I it's management installed because then I it's up to me to go into the code and figure

up to me to go into the code and figure up to me to go into the code and figure certain things out Google tag manager is

certain things out Google tag manager is certain things out Google tag manager is kind of a no code solution where you

kind of a no code solution where you kind of a no code solution where you will be able to say I want to send this

will be able to say I want to send this will be able to say I want to send this data over to Facebook this data over to

data over to Facebook this data over to data over to Facebook this data over to Google ads this data over to Google

Google ads this data over to Google Google ads this data over to Google analytics and that makes it really

analytics and that makes it really analytics and that makes it really powerful because it keeps it all clean

powerful because it keeps it all clean powerful because it keeps it all clean and keeps it in an interface that also

and keeps it in an interface that also and keeps it in an interface that also other people will be able to utilize

other people will be able to utilize other people will be able to utilize once there once there's a switch over

once there once there's a switch over once there once there's a switch over for example from a company

for example from a company for example from a company I got a question that's more to do with

I got a question that's more to do with I got a question that's more to do with your actual school so let's pretend

your actual school so let's pretend your actual school so let's pretend someone is an affiliate marketer they're

someone is an affiliate marketer they're someone is an affiliate marketer they're Vaguely Familiar with the Google

Vaguely Familiar with the Google Vaguely Familiar with the Google analytics for and they're kind of

analytics for and they're kind of analytics for and they're kind of looking at the stuff going I know I need looking at the stuff going I know I need looking at the stuff going I know I need to learn this how much time is involved

to learn this how much time is involved to learn this how much time is involved like what would you say someone needs to

like what would you say someone needs to like what would you say someone needs to invest to say they get comfortable

invest to say they get comfortable invest to say they get comfortable learning the basics and then getting

learning the basics and then getting learning the basics and then getting comfortable where they can say okay you

comfortable where they can say okay you comfortable where they can say okay you can learn these insights by by being

can learn these insights by by being can learn these insights by by being skilled uh with these tools yeah I

skilled uh with these tools yeah I skilled uh with these tools yeah I couldn't really put a time frame on it

couldn't really put a time frame on it couldn't really put a time frame on it obviously we help people out from going

obviously we help people out from going obviously we help people out from going from beginner to somebody who implements

from beginner to somebody who implements from beginner to somebody who implements uh tracking and and gets insights for

uh tracking and and gets insights for uh tracking and and gets insights for clients um as well so this would be like

clients um as well so this would be like clients um as well so this would be like a freelancer path this will can take um

a freelancer path this will can take um a freelancer path this will can take um several months I would say that it goes

several months I would say that it goes several months I would say that it goes really hand in hand with what you're really hand in hand with what you're really hand in hand with what you're doing the best learning experience is

doing the best learning experience is doing the best learning experience is when you are applying your knowledge

when you are applying your knowledge when you are applying your knowledge right away to the field that you're right away to the field that you're right away to the field that you're actually working in so if you're an

actually working in so if you're an actually working in so if you're an affiliate marketer and you're trying to

affiliate marketer and you're trying to affiliate marketer and you're trying to prop up your website on SEO there is a

prop up your website on SEO there is a prop up your website on SEO there is a lot of insights to be gained from a

lot of insights to be gained from a lot of insights to be gained from a Google analytics 4 about how users are

Google analytics 4 about how users are Google analytics 4 about how users are behaving on your website itself where

behaving on your website itself where behaving on your website itself where the traffic is actually coming from and

the traffic is actually coming from and the traffic is actually coming from and um certain other things like your

um certain other things like your um certain other things like your conversions uh how you can track for

conversions uh how you can track for conversions uh how you can track for example your affiliate clicks as well so

example your affiliate clicks as well so example your affiliate clicks as well so once you learn how to set this up and

once you learn how to set this up and once you learn how to set this up and get very customized data for your system

get very customized data for your system get very customized data for your system right then you start asking questions

right then you start asking questions right then you start asking questions and that's what I want to get the the

and that's what I want to get the the and that's what I want to get the the the student oftentimes to to ask the

the student oftentimes to to ask the the student oftentimes to to ask the first really good question that says

first really good question that says first really good question that says okay I have these tracking techniques

okay I have these tracking techniques okay I have these tracking techniques available I have this data available now

available I have this data available now available I have this data available now I have this question but I don't have

I have this question but I don't have I have this question but I don't have the tracking in place yet and the data

the tracking in place yet and the data the tracking in place yet and the data is also not yet in place yet so how can

is also not yet in place yet so how can is also not yet in place yet so how can I build in the right tracking for me to

I build in the right tracking for me to I build in the right tracking for me to find out what this question actually

find out what this question actually find out what this question actually means how can I then look at the data

means how can I then look at the data means how can I then look at the data and analyze the data and get hopefully

and analyze the data and get hopefully and analyze the data and get hopefully to the insights and the answers that

to the insights and the answers that to the insights and the answers that that I would like to have in order to

that I would like to have in order to that I would like to have in order to optimize my funnel my website my

optimize my funnel my website my optimize my funnel my website my business business business and these are things that are very very

and these are things that are very very and these are things that are very very individual per business right so it's

individual per business right so it's individual per business right so it's not something that not something that not something that um you could put a time frame on and say

um you could put a time frame on and say um you could put a time frame on and say um now you have learned analytics

um now you have learned analytics um now you have learned analytics because it's so different per per

because it's so different per per because it's so different per per um per business that you have in front um per business that you have in front um per business that you have in front of it like for me I um learned probably

of it like for me I um learned probably of it like for me I um learned probably the ropes mostly on e-commerce websites

the ropes mostly on e-commerce websites the ropes mostly on e-commerce websites but then went on uh lead generation is a

but then went on uh lead generation is a but then went on uh lead generation is a completely different business model in

completely different business model in completely different business model in itself and things different things to

itself and things different things to itself and things different things to model and to track and then there are

model and to track and then there are model and to track and then there are um affiliate websites there are gaming

um affiliate websites there are gaming um affiliate websites there are gaming websites there are many different uh

websites there are many different uh websites there are many different uh business models out there and purposes

business models out there and purposes business models out there and purposes of websites so they need a individual

of websites so they need a individual of websites so they need a individual individualized tracking approach and

individualized tracking approach and individualized tracking approach and that's what um it really comes down to

that's what um it really comes down to that's what um it really comes down to um obviously you're in the the time um obviously you're in the the time um obviously you're in the the time space where Google analytics 4 ga4 is

space where Google analytics 4 ga4 is space where Google analytics 4 ga4 is being pushed on everyone to migrate over

being pushed on everyone to migrate over being pushed on everyone to migrate over uh what do you think a lot of Affiliates

uh what do you think a lot of Affiliates uh what do you think a lot of Affiliates are not doing well when it comes to

are not doing well when it comes to are not doing well when it comes to looking at their analytics data like

looking at their analytics data like looking at their analytics data like everyone can put this on their site but everyone can put this on their site but everyone can put this on their site but I think there's a lot of people that I think there's a lot of people that I think there's a lot of people that that they don't simply pay attention to

that they don't simply pay attention to that they don't simply pay attention to this whether it's looking at the data this whether it's looking at the data this whether it's looking at the data daily or they're not able to know what

daily or they're not able to know what daily or they're not able to know what they can actually dig for so in my

they can actually dig for so in my they can actually dig for so in my experience when I used to do SEO

experience when I used to do SEO experience when I used to do SEO Consulting it's um not to say that you

Consulting it's um not to say that you Consulting it's um not to say that you know I was always on top of this whole

know I was always on top of this whole know I was always on top of this whole space but there's just a lot of people

space but there's just a lot of people space but there's just a lot of people they don't look at this they don't know they don't look at this they don't know they don't look at this they don't know what to do and it's uh I think they they

what to do and it's uh I think they they what to do and it's uh I think they they really need a basic you know Google

really need a basic you know Google really need a basic you know Google analytics 101 yeah I think that

analytics 101 yeah I think that analytics 101 yeah I think that um if you are thinking and now here's

um if you are thinking and now here's um if you are thinking and now here's the case um you're an affiliate and you

the case um you're an affiliate and you the case um you're an affiliate and you get your most of your traffic through get your most of your traffic through get your most of your traffic through SEO right I think at the beginning it's

SEO right I think at the beginning it's SEO right I think at the beginning it's probably your number one priority to

probably your number one priority to probably your number one priority to really get a lot of traffic onto your

really get a lot of traffic onto your really get a lot of traffic onto your website and see if the business actually

website and see if the business actually website and see if the business actually works so you get your clicks and you

works so you get your clicks and you works so you get your clicks and you sell uh few items and so on now then you

sell uh few items and so on now then you sell uh few items and so on now then you probably are hooked and want to get more

probably are hooked and want to get more probably are hooked and want to get more positions on Google and expand from

positions on Google and expand from positions on Google and expand from there and that's obviously something

there and that's obviously something there and that's obviously something that you can optimize and optimize and

that you can optimize and optimize and that you can optimize and optimize and you don't necessarily need analytics for

you don't necessarily need analytics for you don't necessarily need analytics for it but at some point it gets to that Ram

it but at some point it gets to that Ram it but at some point it gets to that Ram where you do micro optimizations and

where you do micro optimizations and where you do micro optimizations and really want to keep the user on your really want to keep the user on your really want to keep the user on your website so it doesn't go back to Google

website so it doesn't go back to Google website so it doesn't go back to Google and clicks on your competitors result

and clicks on your competitors result and clicks on your competitors result for example so there you are then asking

for example so there you are then asking for example so there you are then asking questions about the entry point on your

questions about the entry point on your questions about the entry point on your website how do people come to my website

website how do people come to my website website how do people come to my website which websites which sites do they

which websites which sites do they which websites which sites do they actually use so what is the landing page actually use so what is the landing page actually use so what is the landing page here how long do they stay on the here how long do they stay on the here how long do they stay on the landing page maybe how many people are

landing page maybe how many people are landing page maybe how many people are bouncing from the landing page and going

bouncing from the landing page and going bouncing from the landing page and going straight back to Google or how are

straight back to Google or how are straight back to Google or how are people then navigating through and where

people then navigating through and where people then navigating through and where do they actually click on the ad on that

do they actually click on the ad on that do they actually click on the ad on that a call to action that goes over to your

a call to action that goes over to your a call to action that goes over to your partner website and

partner website and partner website and these are things that Google analytics

these are things that Google analytics these are things that Google analytics won't be able to tell you right away

won't be able to tell you right away won't be able to tell you right away when you are just installing the default

when you are just installing the default when you are just installing the default thing you need to have a customized

thing you need to have a customized thing you need to have a customized approach and therefore I think

approach and therefore I think approach and therefore I think once you get into that realm that it's a

once you get into that realm that it's a once you get into that realm that it's a little bit more advanced you are then

little bit more advanced you are then little bit more advanced you are then um needing to optimize and customize

um needing to optimize and customize um needing to optimize and customize your installation and well

your installation and well your installation and well um one one part of that is getting the

um one one part of that is getting the um one one part of that is getting the right data in Google tag manager and the

right data in Google tag manager and the right data in Google tag manager and the other part is then looking at that data

other part is then looking at that data other part is then looking at that data on a regular basis and that's also I

on a regular basis and that's also I on a regular basis and that's also I guess a a one-on-one thing um if you are

guess a a one-on-one thing um if you are guess a a one-on-one thing um if you are not paying attention yet to your Google

not paying attention yet to your Google not paying attention yet to your Google analytics apart from maybe traffic data

analytics apart from maybe traffic data analytics apart from maybe traffic data that is coming to your website and how that is coming to your website and how that is coming to your website and how many people came from Google

many people came from Google many people came from Google um it's worth to start asking more and

um it's worth to start asking more and um it's worth to start asking more and more questions and trying to dig into

more questions and trying to dig into more questions and trying to dig into the data because that's that's then a

the data because that's that's then a the data because that's that's then a habit that you need to get into to

habit that you need to get into to habit that you need to get into to really dig for data and dig for the

really dig for data and dig for the really dig for data and dig for the insights insights insights now we're talking about you know getting

now we're talking about you know getting now we're talking about you know getting more experience with ga4 and Google tag

more experience with ga4 and Google tag more experience with ga4 and Google tag manager and obviously around the corner

manager and obviously around the corner manager and obviously around the corner you've already mentioned uh Google data

you've already mentioned uh Google data you've already mentioned uh Google data Studio which is uh people call it looker

Studio which is uh people call it looker Studio which is uh people call it looker and yeah data studio and

and yeah data studio and and yeah data studio and I've seen some seos where they start

I've seen some seos where they start I've seen some seos where they start building their own custom dashboards and building their own custom dashboards and building their own custom dashboards and I think some of these dashboards are I think some of these dashboards are I think some of these dashboards are really good for site owners that maybe

really good for site owners that maybe really good for site owners that maybe they're intimidated by all the stuff

they're intimidated by all the stuff they're intimidated by all the stuff like you know getting their hands dirty

like you know getting their hands dirty like you know getting their hands dirty and working with that j4

and working with that j4 and working with that j4 um what are you seeing uh as interesting

um what are you seeing uh as interesting um what are you seeing uh as interesting dashboards like uh I guess with your

dashboards like uh I guess with your dashboards like uh I guess with your courses you teach people how to build

courses you teach people how to build courses you teach people how to build these dashboards and what kind of

these dashboards and what kind of these dashboards and what kind of insights do you think people can gain insights do you think people can gain insights do you think people can gain from it Beyond just you know having that

from it Beyond just you know having that from it Beyond just you know having that experience of looking inside you know

experience of looking inside you know experience of looking inside you know yeah I think um the dashboards are

yeah I think um the dashboards are yeah I think um the dashboards are really really great when it comes to

really really great when it comes to really really great when it comes to data sharing and liberating that data so

data sharing and liberating that data so data sharing and liberating that data so if you are maybe on your own working on

if you are maybe on your own working on if you are maybe on your own working on your site maybe Google data studio is I

your site maybe Google data studio is I your site maybe Google data studio is I call it the Google data Studio it is

call it the Google data Studio it is call it the Google data Studio it is Luca studio now

Luca studio now Luca studio now um so I would look at Studio you will be

um so I would look at Studio you will be um so I would look at Studio you will be able to uh um have something a little

able to uh um have something a little able to uh um have something a little bit more pretty and maybe also

bit more pretty and maybe also bit more pretty and maybe also simplified right so Google analytics

simplified right so Google analytics simplified right so Google analytics itself ga4 is quite overwhelming when

itself ga4 is quite overwhelming when itself ga4 is quite overwhelming when once you go in because there's so many

once you go in because there's so many once you go in because there's so many buttons so many reports that you can set

buttons so many reports that you can set buttons so many reports that you can set up and if you are just looking at

up and if you are just looking at up and if you are just looking at traffic data or just looking at your SEO

traffic data or just looking at your SEO traffic data or just looking at your SEO data how much traffic you got from that

data how much traffic you got from that data how much traffic you got from that maybe you need to go through three or

maybe you need to go through three or maybe you need to go through three or four menu points in order to find that

four menu points in order to find that four menu points in order to find that data and every time you kind of need

data and every time you kind of need data and every time you kind of need instructions to to find that data that

instructions to to find that data that instructions to to find that data that said you can build a Luca Studio

said you can build a Luca Studio said you can build a Luca Studio dashboard and there's local Studio dashboard and there's local Studio dashboard and there's local Studio dashboard will then be a canvas that you

dashboard will then be a canvas that you dashboard will then be a canvas that you can design however you want and I'm a

can design however you want and I'm a can design however you want and I'm a big fan of customizing this there are

big fan of customizing this there are big fan of customizing this there are tons of templates out there yes and some

tons of templates out there yes and some tons of templates out there yes and some of them are really great and some of

of them are really great and some of of them are really great and some of them really have a purpose right away

them really have a purpose right away them really have a purpose right away and you can get really quick insights

and you can get really quick insights and you can get really quick insights from it but

from it but from it but um often they are not really customized

um often they are not really customized um often they are not really customized to your needs again right if you ask

to your needs again right if you ask to your needs again right if you ask certain questions and you are interested

certain questions and you are interested certain questions and you are interested in certain things why do you need five

in certain things why do you need five in certain things why do you need five other visualizations on a dashboard you

other visualizations on a dashboard you other visualizations on a dashboard you would then need to take the template and

would then need to take the template and would then need to take the template and customize again so that's why I'm kind

customize again so that's why I'm kind customize again so that's why I'm kind of of of um a big a fan of thinking about what

um a big a fan of thinking about what um a big a fan of thinking about what data do I actually need to have on there

data do I actually need to have on there data do I actually need to have on there and what I the questions that I

and what I the questions that I and what I the questions that I basically want to answer and then put

basically want to answer and then put basically want to answer and then put these on your Luca Studio dashboard and

these on your Luca Studio dashboard and these on your Luca Studio dashboard and then you can also liberate that data and

then you can also liberate that data and then you can also liberate that data and share it out to others and that's a

share it out to others and that's a share it out to others and that's a great way to

great way to great way to convince other people of data as well so

convince other people of data as well so convince other people of data as well so if you have a bigger organization and

if you have a bigger organization and if you have a bigger organization and you work with other people and you want

you work with other people and you want you work with other people and you want to tell them about the change that you

to tell them about the change that you to tell them about the change that you want to make in the business but you

want to make in the business but you want to make in the business but you also want to underlie it with data Luca

also want to underlie it with data Luca also want to underlie it with data Luca studio is a really great tool because

studio is a really great tool because studio is a really great tool because the person who has view rights to the

the person who has view rights to the the person who has view rights to the Luca Studio dashboard doesn't Luca Studio dashboard doesn't Luca Studio dashboard doesn't necessarily have to have access to

necessarily have to have access to necessarily have to have access to Google analytics itself so you can use

Google analytics itself so you can use Google analytics itself so you can use Google analytics as a data source but

Google analytics as a data source but Google analytics as a data source but you don't have to give all the access to

you don't have to give all the access to you don't have to give all the access to all of the data to that person and that

all of the data to that person and that all of the data to that person and that might be useful if you have an email

might be useful if you have an email might be useful if you have an email marketing team and you just want to give

marketing team and you just want to give marketing team and you just want to give them even marketing data or an SEO team

them even marketing data or an SEO team them even marketing data or an SEO team and they should see the SEO data

and they should see the SEO data and they should see the SEO data obviously yeah so so it's a really great

obviously yeah so so it's a really great obviously yeah so so it's a really great tool to filter and give people access on

tool to filter and give people access on tool to filter and give people access on many different funds yeah you literally

many different funds yeah you literally many different funds yeah you literally answer my next question which is uh can

answer my next question which is uh can answer my next question which is uh can you build templates to standardize this

you build templates to standardize this you build templates to standardize this and in my experience in trying to put

and in my experience in trying to put and in my experience in trying to put together a bunch of dashboards I realize

together a bunch of dashboards I realize together a bunch of dashboards I realize you're exactly right uh every one

you're exactly right uh every one you're exactly right uh every one situation is different and you can't situation is different and you can't situation is different and you can't just look at the data the same because

just look at the data the same because just look at the data the same because what means something on my site is not

what means something on my site is not what means something on my site is not really cloneable for everyone else I I

really cloneable for everyone else I I really cloneable for everyone else I I mean the templates are great for sharing

mean the templates are great for sharing mean the templates are great for sharing and learning but um I think I've

and learning but um I think I've and learning but um I think I've realized that uh there's no one template

realized that uh there's no one template realized that uh there's no one template fits all it just kind of builds your

fits all it just kind of builds your fits all it just kind of builds your templates and you know maybe having the

templates and you know maybe having the templates and you know maybe having the experience of knowing what you can share

experience of knowing what you can share experience of knowing what you can share and you're right about having to share and you're right about having to share and you're right about having to share that with like a board or management or

that with like a board or management or that with like a board or management or different parts of your team to see what

different parts of your team to see what different parts of your team to see what they can get and one other thing I guess

they can get and one other thing I guess they can get and one other thing I guess Luca studio is a Google tool yes but it

Luca studio is a Google tool yes but it Luca studio is a Google tool yes but it doesn't only connect to Google analytics

doesn't only connect to Google analytics doesn't only connect to Google analytics for it also connects with third-party

for it also connects with third-party for it also connects with third-party connectors with the help of third-party connectors with the help of third-party connectors with the help of third-party connectors to your affiliate program you

connectors to your affiliate program you connectors to your affiliate program you could pull data down um about your sales

could pull data down um about your sales could pull data down um about your sales you can import data from Google Sheets

you can import data from Google Sheets you can import data from Google Sheets from databases and so on so it's a

from databases and so on so it's a from databases and so on so it's a really great tool to unify data as well

really great tool to unify data as well really great tool to unify data as well so you'll be able to not only use your

so you'll be able to not only use your so you'll be able to not only use your ga4 data how much traffic do I get but

ga4 data how much traffic do I get but ga4 data how much traffic do I get but also how many sales do I get and how

also how many sales do I get and how also how many sales do I get and how does this Stack Up in relation so it's a

does this Stack Up in relation so it's a does this Stack Up in relation so it's a really great tool to get all the data

really great tool to get all the data really great tool to get all the data together in one place and hopefully only

together in one place and hopefully only together in one place and hopefully only have one tool to log into yeah you're

have one tool to log into yeah you're have one tool to log into yeah you're actually uh these are some questions

actually uh these are some questions actually uh these are some questions that we're having from just a discussion

that we're having from just a discussion that we're having from just a discussion they're not written down but you're they're not written down but you're they're not written down but you're already thinking ahead of what next already thinking ahead of what next already thinking ahead of what next question would be which is Blended data

question would be which is Blended data question would be which is Blended data it's I believe there's a lot more power

it's I believe there's a lot more power it's I believe there's a lot more power that can be had when you start taking

that can be had when you start taking that can be had when you start taking multiple sources and blending that and

multiple sources and blending that and multiple sources and blending that and I'm wondering if in your courses you

I'm wondering if in your courses you I'm wondering if in your courses you kind of help with the different uh case

kind of help with the different uh case kind of help with the different uh case studies with it yeah it's it's kind of

studies with it yeah it's it's kind of studies with it yeah it's it's kind of hard to to take

hard to to take hard to to take um different data sets and show distance

um different data sets and show distance um different data sets and show distance right obviously the capabilities are

right obviously the capabilities are right obviously the capabilities are there but at the same time we need to

there but at the same time we need to there but at the same time we need to have uh some dummy data and oftentimes

have uh some dummy data and oftentimes have uh some dummy data and oftentimes if there's an ahrefs account or there is

if there's an ahrefs account or there is if there's an ahrefs account or there is a uh there's a Google ads account and so

a uh there's a Google ads account and so a uh there's a Google ads account and so on I would need to show them this data

on I would need to show them this data on I would need to show them this data and then I kind of try to stay away a

and then I kind of try to stay away a and then I kind of try to stay away a little bit from trying to show very

little bit from trying to show very little bit from trying to show very specific cases to uh trying to be more

specific cases to uh trying to be more specific cases to uh trying to be more General and that you are able to do

General and that you are able to do General and that you are able to do these things this it's these are the

these things this it's these are the these things this it's these are the tools that you can use and it's up to

tools that you can use and it's up to tools that you can use and it's up to your creativity to now take this and and

your creativity to now take this and and your creativity to now take this and and blend this all together so no uh real

blend this all together so no uh real blend this all together so no uh real cases on our side in order to to blend

cases on our side in order to to blend cases on our side in order to to blend data together and it also really depends

data together and it also really depends data together and it also really depends on your business again on your business again on your business again um because smaller companies yes you

um because smaller companies yes you um because smaller companies yes you might use the data blending features

might use the data blending features might use the data blending features within Google data Studio bigger

within Google data Studio bigger within Google data Studio bigger companies especially with bigger data

companies especially with bigger data companies especially with bigger data probably will have something like a data

probably will have something like a data probably will have something like a data warehouse where they are bring all the

warehouse where they are bring all the warehouse where they are bring all the raw data into a a structure called the

raw data into a a structure called the raw data into a a structure called the data warehouse and from there they may

data warehouse and from there they may data warehouse and from there they may be visualize it and use Google lookup

be visualize it and use Google lookup be visualize it and use Google lookup Studio as a visualization layer rather

Studio as a visualization layer rather Studio as a visualization layer rather than the manipulation of data and the

than the manipulation of data and the than the manipulation of data and the the the the um the hosting of data you would

um the hosting of data you would um the hosting of data you would probably do this in a data warehouse if

probably do this in a data warehouse if probably do this in a data warehouse if you are a corporate I would I would say

you are a corporate I would I would say you are a corporate I would I would say a little bit bigger company yeah makes

a little bit bigger company yeah makes a little bit bigger company yeah makes sense all right I got a maybe a

sense all right I got a maybe a sense all right I got a maybe a challenging question they like I'm in

challenging question they like I'm in challenging question they like I'm in affiliate marketing especially what we affiliate marketing especially what we affiliate marketing especially what we do in the SAS world and I think I've

do in the SAS world and I think I've do in the SAS world and I think I've read that affiliate marketing space is

read that affiliate marketing space is read that affiliate marketing space is worth around 20 billion per year and

worth around 20 billion per year and worth around 20 billion per year and growing at a rate of 10 to 12 to 15 per

growing at a rate of 10 to 12 to 15 per growing at a rate of 10 to 12 to 15 per year which is pretty impressive growth

year which is pretty impressive growth year which is pretty impressive growth in the spaces that I've worked in

in the spaces that I've worked in in the spaces that I've worked in e-commerce is Advanced and parts of

e-commerce is Advanced and parts of e-commerce is Advanced and parts of affiliate marketing are and you get to

affiliate marketing are and you get to affiliate marketing are and you get to see the space where not only do you help

see the space where not only do you help see the space where not only do you help people with with the data but you're

people with with the data but you're people with with the data but you're obviously seeing a trend in people

obviously seeing a trend in people obviously seeing a trend in people showing more interest in your courses so

showing more interest in your courses so showing more interest in your courses so if if the data says that maybe the

if if the data says that maybe the if if the data says that maybe the affiliate marketing is going to grow by

affiliate marketing is going to grow by affiliate marketing is going to grow by 10 per year do you think this actually

10 per year do you think this actually 10 per year do you think this actually could be a lot higher based on what you

could be a lot higher based on what you could be a lot higher based on what you see and what you know where maybe data

see and what you know where maybe data see and what you know where maybe data and business intelligence tools and

and business intelligence tools and and business intelligence tools and maybe even AI is possibly going to

maybe even AI is possibly going to maybe even AI is possibly going to accelerate this accelerate this accelerate this yeah that to fall to the question I

yeah that to fall to the question I yeah that to fall to the question I think um technology wise we are kind of

think um technology wise we are kind of think um technology wise we are kind of at a point where we

at a point where we at a point where we we yeah I thought wrote here um on the

we yeah I thought wrote here um on the we yeah I thought wrote here um on the one hand we have II and AI um can tell

one hand we have II and AI um can tell one hand we have II and AI um can tell us uh hopefully uh pushing data in

us uh hopefully uh pushing data in us uh hopefully uh pushing data in getting better data out and getting

getting better data out and getting getting better data out and getting insights getting a lot of

insights getting a lot of insights getting a lot of um these these things that people are

um these these things that people are um these these things that people are yearning for like conversion data for

yearning for like conversion data for yearning for like conversion data for example example example um is something that is sometimes harder

um is something that is sometimes harder um is something that is sometimes harder and harder to come by and I I would say

and harder to come by and I I would say and harder to come by and I I would say from a technology standpoint if you look

from a technology standpoint if you look from a technology standpoint if you look at affiliate marketing is very much

at affiliate marketing is very much at affiliate marketing is very much still based on a model of dropping

still based on a model of dropping still based on a model of dropping cookies and then being able to pick them

cookies and then being able to pick them cookies and then being able to pick them up once the user goes over to the

up once the user goes over to the up once the user goes over to the affiliate Side and being able to then

affiliate Side and being able to then affiliate Side and being able to then um send that data back to the to the

um send that data back to the to the um send that data back to the to the affiliate themselves and knowing that

affiliate themselves and knowing that affiliate themselves and knowing that they have made a sale and you might have

they have made a sale and you might have they have made a sale and you might have heard and yeah uh two years ago Google

heard and yeah uh two years ago Google heard and yeah uh two years ago Google has announced that they will kind of

has announced that they will kind of has announced that they will kind of phase out cookies from their browser

phase out cookies from their browser phase out cookies from their browser Google Chrome and they're gonna come up

Google Chrome and they're gonna come up Google Chrome and they're gonna come up with something new now I haven't seen

with something new now I haven't seen with something new now I haven't seen any compelling case yet that this new

any compelling case yet that this new any compelling case yet that this new technology will kind of work like Google

technology will kind of work like Google technology will kind of work like Google analytics or work like cookies

analytics or work like cookies analytics or work like cookies it's more based on certain cohorts and

it's more based on certain cohorts and it's more based on certain cohorts and so on so right now I'm not convinced

so on so right now I'm not convinced so on so right now I'm not convinced that there's a really good targeting that there's a really good targeting that there's a really good targeting methods for everybody who's doing PPC

methods for everybody who's doing PPC methods for everybody who's doing PPC but also for the Affiliates it's not

but also for the Affiliates it's not but also for the Affiliates it's not going to be so easy to just replace

going to be so easy to just replace going to be so easy to just replace cookies and everybody just put in this

cookies and everybody just put in this cookies and everybody just put in this new code because frankly we need to have

new code because frankly we need to have new code because frankly we need to have a new kind of Technology mechanism in

a new kind of Technology mechanism in a new kind of Technology mechanism in order to

order to order to um to transfer these cookies and these

um to transfer these cookies and these um to transfer these cookies and these these this information over to the

these this information over to the these this information over to the affiliate and be able to visualize it

affiliate and be able to visualize it affiliate and be able to visualize it then in our bi tools right so generally

then in our bi tools right so generally then in our bi tools right so generally I have seen a trend

I have seen a trend I have seen a trend um generally inside of of web analytics

um generally inside of of web analytics um generally inside of of web analytics that with cookie banners here in Europe

that with cookie banners here in Europe that with cookie banners here in Europe uh with with tracking preventions being

uh with with tracking preventions being uh with with tracking preventions being built into browsers that it's getting

built into browsers that it's getting built into browsers that it's getting harder and harder to obtain that data of

harder and harder to obtain that data of harder and harder to obtain that data of a more accurate data of getting uh to to

a more accurate data of getting uh to to a more accurate data of getting uh to to the conversion data and knowing how much

the conversion data and knowing how much the conversion data and knowing how much you have ever actually sold and as we

you have ever actually sold and as we you have ever actually sold and as we know if we don't get that accurate data

know if we don't get that accurate data know if we don't get that accurate data that spend might go down because you are

that spend might go down because you are that spend might go down because you are looking at your data and you're saying looking at your data and you're saying looking at your data and you're saying hey this doesn't work anymore let's not hey this doesn't work anymore let's not hey this doesn't work anymore let's not spend so much money on it right

spend so much money on it right spend so much money on it right um obviously this will happen for all of

um obviously this will happen for all of um obviously this will happen for all of the marketing firms so maybe your spend

the marketing firms so maybe your spend the marketing firms so maybe your spend will stay as high up and you will still

will stay as high up and you will still will stay as high up and you will still um spend that money uh just the trend is

um spend that money uh just the trend is um spend that money uh just the trend is still your friend in in a case in that

still your friend in in a case in that still your friend in in a case in that case case case um but generally yeah it's it's a

um but generally yeah it's it's a um but generally yeah it's it's a challenging and tough uh thing that I'm

challenging and tough uh thing that I'm challenging and tough uh thing that I'm seeing right now on the technology side seeing right now on the technology side seeing right now on the technology side but here comes AI right you push data in

but here comes AI right you push data in but here comes AI right you push data in and maybe even though there was no hard

and maybe even though there was no hard and maybe even though there was no hard tracking data

tracking data tracking data um this will still be able to assign the

um this will still be able to assign the um this will still be able to assign the information to that user to that

information to that user to that information to that user to that affiliate and will still give us the

affiliate and will still give us the affiliate and will still give us the right data here so

right data here so right data here so um we'll see how how fast AI develops

um we'll see how how fast AI develops um we'll see how how fast AI develops and how good the

and how good the and how good the um the algorithms behind it will be the

um the algorithms behind it will be the um the algorithms behind it will be the interesting part will then be not only

interesting part will then be not only interesting part will then be not only um do I have the right tracking

um do I have the right tracking um do I have the right tracking technology installed can I grow with

technology installed can I grow with technology installed can I grow with this one and and will the industry

this one and and will the industry this one and and will the industry develop develop develop um but but rather like who do we now

um but but rather like who do we now um but but rather like who do we now trust in terms of tools out there

trust in terms of tools out there trust in terms of tools out there um is this tool right with their AI or

um is this tool right with their AI or um is this tool right with their AI or algorithm or is this too right for their

algorithm or is this too right for their algorithm or is this too right for their AI uh thing that I have going on this

AI uh thing that I have going on this AI uh thing that I have going on this will be interesting to watch so it can

will be interesting to watch so it can will be interesting to watch so it can go either way go either way go either way um right now I think the the data field

um right now I think the the data field um right now I think the the data field is a little bit challenging

is a little bit challenging is a little bit challenging um just in terms of getting data in

um just in terms of getting data in um just in terms of getting data in um at the same time it's just um at the same time it's just um at the same time it's just accelerating because we see these these

accelerating because we see these these accelerating because we see these these large language models and um the

large language models and um the large language models and um the explosion of AI will definitely change

explosion of AI will definitely change explosion of AI will definitely change the whole field the whole field the whole field so to summarize that this is the right

so to summarize that this is the right so to summarize that this is the right space at the right time and Julian is

space at the right time and Julian is space at the right time and Julian is your friend you definitely want to your friend you definitely want to your friend you definitely want to follow him follow him follow him that would be great uh next question I

that would be great uh next question I that would be great uh next question I did a bit of research like I'm really

did a bit of research like I'm really did a bit of research like I'm really into what you've got for measure school into what you've got for measure school into what you've got for measure school and I found measure Summit and I found

and I found measure Summit and I found and I found measure Summit and I found that there was one last year and my

that there was one last year and my that there was one last year and my question is uh what kind of insights did

question is uh what kind of insights did question is uh what kind of insights did you have I mean you had a lot of amazing you have I mean you had a lot of amazing you have I mean you had a lot of amazing guests on that and looked like you have

guests on that and looked like you have guests on that and looked like you have another measure Summit coming up as well

another measure Summit coming up as well another measure Summit coming up as well yeah absolutely now we need to kind of

yeah absolutely now we need to kind of yeah absolutely now we need to kind of uh take a step back these always

uh take a step back these always uh take a step back these always happened on October and uh we're coming

happened on October and uh we're coming happened on October and uh we're coming up on on the fourth iteration of this

up on on the fourth iteration of this up on on the fourth iteration of this online conference so it's completely

online conference so it's completely online conference so it's completely free you can sign up and and see all the

free you can sign up and and see all the free you can sign up and and see all the speakers live so I invite you to that

speakers live so I invite you to that speakers live so I invite you to that um now last year this happened in

um now last year this happened in um now last year this happened in October if you remember back in November

October if you remember back in November October if you remember back in November I think November was the early days of

I think November was the early days of I think November was the early days of chatgpt so we didn't really talk about

chatgpt so we didn't really talk about chatgpt so we didn't really talk about AI yet and that it would be the

AI yet and that it would be the AI yet and that it would be the Revolutionary thing obviously we as data

Revolutionary thing obviously we as data Revolutionary thing obviously we as data people are the most predestined to be

people are the most predestined to be people are the most predestined to be kind of kind of kind of um taken advantage of they already have

um taken advantage of they already have um taken advantage of they already have that data set in front of them they just

that data set in front of them they just that data set in front of them they just need to push it into their model and we

need to push it into their model and we need to push it into their model and we have seen a lot of

have seen a lot of have seen a lot of developments in terms of machine developments in terms of machine developments in terms of machine learning and so on instead of Google ads

learning and so on instead of Google ads learning and so on instead of Google ads um but not yet so much inside of ga4 so

um but not yet so much inside of ga4 so um but not yet so much inside of ga4 so last year the big big thing was still

last year the big big thing was still last year the big big thing was still the whole the whole the whole um a big Trend around ga4 because ga4

um a big Trend around ga4 because ga4 um a big Trend around ga4 because ga4 was recently switched first of July

was recently switched first of July was recently switched first of July Universal analytics was turned off and

Universal analytics was turned off and Universal analytics was turned off and we are now needing to install or uh have

we are now needing to install or uh have we are now needing to install or uh have running ga4 to get our insights that's

running ga4 to get our insights that's running ga4 to get our insights that's the only free tool analytics free tool

the only free tool analytics free tool the only free tool analytics free tool that you can get from Google these days

that you can get from Google these days that you can get from Google these days and um so a big Trend was around this

and um so a big Trend was around this and um so a big Trend was around this tool obviously there was a lot of hype

tool obviously there was a lot of hype tool obviously there was a lot of hype around it at the same time a lot of

around it at the same time a lot of around it at the same time a lot of confusion and a lot of

confusion and a lot of confusion and a lot of um people still thinking oh it will get

um people still thinking oh it will get um people still thinking oh it will get better within the next half year I would

better within the next half year I would better within the next half year I would say there have been some improvements it

say there have been some improvements it say there have been some improvements it was still a stressful time just the past

was still a stressful time just the past was still a stressful time just the past few months in terms of uh telling people

few months in terms of uh telling people few months in terms of uh telling people that it it won't be that bad and

that it it won't be that bad and that it it won't be that bad and um yeah apart from that I think

um yeah apart from that I think um yeah apart from that I think um two main topics ga4 and the other one

um two main topics ga4 and the other one um two main topics ga4 and the other one was privacy so every marketer kind of

was privacy so every marketer kind of was privacy so every marketer kind of needs to get used to the thought that

needs to get used to the thought that needs to get used to the thought that privacy is a thing now and not everybody

privacy is a thing now and not everybody privacy is a thing now and not everybody wants to be marketed to and we need to

wants to be marketed to and we need to wants to be marketed to and we need to respect people's consent and that's uh

respect people's consent and that's uh respect people's consent and that's uh what we also from a data perspective as

what we also from a data perspective as what we also from a data perspective as data people need to get used to that we

data people need to get used to that we data people need to get used to that we are seeing a trend of declining

are seeing a trend of declining are seeing a trend of declining um data from the tracking tools that we

um data from the tracking tools that we um data from the tracking tools that we have now available so that's kind of the

have now available so that's kind of the have now available so that's kind of the the things I predict for this year's uh

the things I predict for this year's uh the things I predict for this year's uh measure Summit measure Summit measure Summit um AI obviously still a bit of ga4 and

um AI obviously still a bit of ga4 and um AI obviously still a bit of ga4 and um privacy is is obviously yes it is it

um privacy is is obviously yes it is it um privacy is is obviously yes it is it is still a big topic but people are

is still a big topic but people are is still a big topic but people are still now trying to go back to the

still now trying to go back to the still now trying to go back to the basics and figure out how can I use

basics and figure out how can I use basics and figure out how can I use um data for affiliate marketing how can

um data for affiliate marketing how can um data for affiliate marketing how can I use it for SEO how can I use it for

I use it for SEO how can I use it for I use it for SEO how can I use it for PPC there are super many different use

PPC there are super many different use PPC there are super many different use cases around data and um that's why I

cases around data and um that's why I cases around data and um that's why I think it's a great place to to come and

think it's a great place to to come and think it's a great place to to come and see the speakers and see what what new

see the speakers and see what what new see the speakers and see what what new trends are out there awesome I've

trends are out there awesome I've trends are out there awesome I've already signed up so I'm looking forward already signed up so I'm looking forward already signed up so I'm looking forward to this one for sure awesome and the

to this one for sure awesome and the to this one for sure awesome and the last question is what do you see the last question is what do you see the last question is what do you see the future of affiliate marketing as it

future of affiliate marketing as it future of affiliate marketing as it intersects with business intelligence

intersects with business intelligence intersects with business intelligence yeah yeah yeah um the future of of of affiliate

um the future of of of affiliate um the future of of of affiliate marketing marketing marketing um will be interesting from a marketing

um will be interesting from a marketing um will be interesting from a marketing standpoint of maybe there will be

standpoint of maybe there will be standpoint of maybe there will be different forms of affiliate marketing I

different forms of affiliate marketing I different forms of affiliate marketing I mean we already see influencer marketing

mean we already see influencer marketing mean we already see influencer marketing kind of as affiliate marketing as well

kind of as affiliate marketing as well kind of as affiliate marketing as well um so there are different forms that um so there are different forms that um so there are different forms that will come up with different social media will come up with different social media will come up with different social media platforms that will rise

platforms that will rise platforms that will rise um we'll see how that also plays out in

um we'll see how that also plays out in um we'll see how that also plays out in terms of AI if if Google

terms of AI if if Google terms of AI if if Google is being replaced uh by by a chat

is being replaced uh by by a chat is being replaced uh by by a chat interface as well

interface as well interface as well um and uh so that might impact this

um and uh so that might impact this um and uh so that might impact this whole thing in terms of business whole thing in terms of business whole thing in terms of business intelligence

intelligence intelligence um itself I think that

um itself I think that um itself I think that um as I said at the beginning or in the

um as I said at the beginning or in the um as I said at the beginning or in the middle here I think that there is a

middle here I think that there is a middle here I think that there is a technology

technology technology um roadblock ahead with this whole

um roadblock ahead with this whole um roadblock ahead with this whole cookie Fiasco that's going on I hope

cookie Fiasco that's going on I hope cookie Fiasco that's going on I hope that Google will solve it and appease

that Google will solve it and appease that Google will solve it and appease everybody here but uh yeah uh right now

everybody here but uh yeah uh right now everybody here but uh yeah uh right now I don't see um that big of a of a shift

I don't see um that big of a of a shift I don't see um that big of a of a shift um right now

um right now um right now um and and therefore we all will need to

um and and therefore we all will need to um and and therefore we all will need to get used to maybe changing data not

get used to maybe changing data not get used to maybe changing data not having the data

having the data having the data um not being able to get very clear

um not being able to get very clear um not being able to get very clear signs on like how many people actually

signs on like how many people actually signs on like how many people actually converted and I hope that affiliate

converted and I hope that affiliate converted and I hope that affiliate programs uh can still satisfy their

programs uh can still satisfy their programs uh can still satisfy their their Affiliates and their customers

their Affiliates and their customers their Affiliates and their customers obviously and make this a very

obviously and make this a very obviously and make this a very profitable channel for everyone

profitable channel for everyone profitable channel for everyone um um um in terms of business intelligence it's

in terms of business intelligence it's in terms of business intelligence it's going to be a challenge to really

going to be a challenge to really going to be a challenge to really attribute all of these sales to the

attribute all of these sales to the attribute all of these sales to the right Affiliates and and where they came

right Affiliates and and where they came right Affiliates and and where they came from and having the right technology in

from and having the right technology in from and having the right technology in place in order for the space to to still

place in order for the space to to still place in order for the space to to still go to the next height

go to the next height go to the next height thank you so much for doing this I'm

thank you so much for doing this I'm thank you so much for doing this I'm Gonna Last uh pass it off back to you to

Gonna Last uh pass it off back to you to Gonna Last uh pass it off back to you to say how can people get a hold of you and

say how can people get a hold of you and say how can people get a hold of you and obviously that goes without saying uh to

obviously that goes without saying uh to obviously that goes without saying uh to talk about measure school yeah um sure

talk about measure school yeah um sure talk about measure school yeah um sure uh so we are pretty big on YouTube you

uh so we are pretty big on YouTube you uh so we are pretty big on YouTube you can check us out at measure school there

can check us out at measure school there can check us out at measure school there we have a website measureschool.com

we have a website measureschool.com we have a website measureschool.com where we offer our membership courses

where we offer our membership courses where we offer our membership courses around tracking and data and we also

around tracking and data and we also around tracking and data and we also offer services there so if you want to

offer services there so if you want to offer services there so if you want to get this set up and not wanting to go

get this set up and not wanting to go get this set up and not wanting to go through the learning experience we are

through the learning experience we are through the learning experience we are there for you there as well and if you

there for you there as well and if you there for you there as well and if you just want to stay up to a date with all

just want to stay up to a date with all just want to stay up to a date with all the latest trends check out the latest trends check out the latest trends check out measuresummit.com where we have um our

measuresummit.com where we have um our measuresummit.com where we have um our conference coming up on I think it's a

conference coming up on I think it's a conference coming up on I think it's a 10th of October right awesome thank you

10th of October right awesome thank you 10th of October right awesome thank you so much for doing this thank you John

thank you listeners I'd like to ask for thank you listeners I'd like to ask for a favor which is if you can leave a

a favor which is if you can leave a a favor which is if you can leave a five-star rating and a review wherever

five-star rating and a review wherever five-star rating and a review wherever you listen to this podcast this helps us

you listen to this podcast this helps us you listen to this podcast this helps us get discovered by others and we want to

get discovered by others and we want to get discovered by others and we want to make this the best affiliate marketing

make this the best affiliate marketing make this the best affiliate marketing podcast just for you