Parasite SEO Strategy & Tools with James Oliver

so basically say if you're like a small so basically say if you're like a small or medium business uh and you've got

or medium business uh and you've got or medium business uh and you've got like a limited SEO budget and you've not

like a limited SEO budget and you've not like a limited SEO budget and you've not really got the time or money to build

really got the time or money to build really got the time or money to build Authority and get links to your site and

Authority and get links to your site and Authority and get links to your site and get it like ranking on the first page

get it like ranking on the first page get it like ranking on the first page because a lot of the times you're because a lot of the times you're because a lot of the times you're competing with maybe like Forbes or home

competing with maybe like Forbes or home competing with maybe like Forbes or home advisor or Yelp whatever whichever your

advisor or Yelp whatever whichever your advisor or Yelp whatever whichever your Niche is in so what you do instead is

Niche is in so what you do instead is Niche is in so what you do instead is leverage uh third party Authority sites

leverage uh third party Authority sites leverage uh third party Authority sites or user generated content sites now

or user generated content sites now or user generated content sites now which Google is favoring to help get

which Google is favoring to help get which Google is favoring to help get your content on those sites and your content on those sites and your content on those sites and basically take up the search dig you

basically take up the search dig you basically take up the search dig you instead of other authority sites taking

instead of other authority sites taking instead of other authority sites taking it so it basically skips that kind of

it so it basically skips that kind of it so it basically skips that kind of curve and piggy piggybacks off a

curve and piggy piggybacks off a curve and piggy piggybacks off a different domain to get your content

different domain to get your content different domain to get your content ranked I'm John Wright and you're

ranked I'm John Wright and you're ranked I'm John Wright and you're listening to affiliate bi the business

listening to affiliate bi the business listening to affiliate bi the business intelligence and affiliate marketing

intelligence and affiliate marketing intelligence and affiliate marketing podcast brought to by

podcast brought to by podcast brought to by stab welcome to the affiliate bi podcast

stab welcome to the affiliate bi podcast stab welcome to the affiliate bi podcast today we're chatting with James Oliver

today we're chatting with James Oliver today we're chatting with James Oliver he is the founder of oliver.com but

he is the founder of oliver.com but he is the founder of oliver.com but that's more of his personal brand

that's more of his personal brand that's more of his personal brand website uh he does SEO affiliate

website uh he does SEO affiliate website uh he does SEO affiliate marketing and he's the co-founder of

marketing and he's the co-founder of marketing and he's the co-founder of parasite SEO which means we're going to

parasite SEO which means we're going to parasite SEO which means we're going to talk about SEO and Link building today

talk about SEO and Link building today talk about SEO and Link building today and of course parasite SEO uh James

and of course parasite SEO uh James and of course parasite SEO uh James welcome to the show and I just want to

welcome to the show and I just want to welcome to the show and I just want to get started with like can you share your get started with like can you share your get started with like can you share your journey into SEO how you got to where

journey into SEO how you got to where journey into SEO how you got to where you are today I'm going to assume that

you are today I'm going to assume that you are today I'm going to assume that affiliate sites is uh part of that

affiliate sites is uh part of that affiliate sites is uh part of that answer yeah pretty much so basically I

answer yeah pretty much so basically I answer yeah pretty much so basically I I've done loads of traveling so I've done loads of traveling so I've done loads of traveling so basically digital Nomad traveling around

basically digital Nomad traveling around basically digital Nomad traveling around everywhere uh and then I left my cozy

everywhere uh and then I left my cozy everywhere uh and then I left my cozy job in Australia and went around Asia

job in Australia and went around Asia job in Australia and went around Asia again uh and then basically stum LED

again uh and then basically stum LED again uh and then basically stum LED across SEO and affiliate marketing

across SEO and affiliate marketing across SEO and affiliate marketing basically building my first site out

basically building my first site out basically building my first site out seven years ago now and not stopped ever

seven years ago now and not stopped ever seven years ago now and not stopped ever since so I've like a portfolio around 20

since so I've like a portfolio around 20 since so I've like a portfolio around 20 sites uh sold them recently but

sites uh sold them recently but sites uh sold them recently but basically all I do is just buy and build

basically all I do is just buy and build basically all I do is just buy and build uh and keep them going from there so

uh and keep them going from there so uh and keep them going from there so main focus is affiliate marketing and

main focus is affiliate marketing and main focus is affiliate marketing and SEO basically or organic

SEO basically or organic SEO basically or organic traffic uh touching upon that you said

traffic uh touching upon that you said traffic uh touching upon that you said you buy and build sites so if you're

you buy and build sites so if you're you buy and build sites so if you're going to buy a site what are you looking

going to buy a site what are you looking going to buy a site what are you looking for like are you looking for like an

for like are you looking for like an for like are you looking for like an affiliate site that's like either a affiliate site that's like either a affiliate site that's like either a fixer uper or something that's trending

fixer uper or something that's trending fixer uper or something that's trending up or something that you know you can

up or something that you know you can up or something that you know you can amplify and add you know your SEO

amplify and add you know your SEO amplify and add you know your SEO experience yeah a lot of it is is

experience yeah a lot of it is is experience yeah a lot of it is is definitely just what I can amplify and

definitely just what I can amplify and definitely just what I can amplify and just basically take it to the next level

just basically take it to the next level just basically take it to the next level because a lot of sites don't monetize

because a lot of sites don't monetize because a lot of sites don't monetize enough basically they leave it for a

enough basically they leave it for a enough basically they leave it for a while and they don't actually find while and they don't actually find while and they don't actually find additional programs to promote or

additional programs to promote or additional programs to promote or courses and stuff like that because they

courses and stuff like that because they courses and stuff like that because they generally offer a high commission so you

generally offer a high commission so you generally offer a high commission so you can literally just buy a site stick a

can literally just buy a site stick a can literally just buy a site stick a new affiliate program on and uh 10

new affiliate program on and uh 10 new affiliate program on and uh 10 the revenue and the value of the S

the revenue and the value of the S the revenue and the value of the S that's basically the strategy what I do that's basically the strategy what I do that's basically the strategy what I do with buying sites which sounds a bit

with buying sites which sounds a bit with buying sites which sounds a bit crazy because you're like that's an

crazy because you're like that's an crazy because you're like that's an obvious Playbook and I know some friends

obvious Playbook and I know some friends obvious Playbook and I know some friends that they buy sites and they're

that they buy sites and they're that they buy sites and they're basically doing that they're analyzing basically doing that they're analyzing basically doing that they're analyzing and going what networks or programs

and going what networks or programs and going what networks or programs aren't they working with like you know aren't they working with like you know aren't they working with like you know are they not working with like media

are they not working with like media are they not working with like media vine where they have a better deal with

vine where they have a better deal with vine where they have a better deal with medine they know they can basically

medine they know they can basically medine they know they can basically acquire the site and like in six months

acquire the site and like in six months acquire the site and like in six months basically recover the

basically recover the basically recover the money yeah that's that's the the whole

money yeah that's that's the the whole money yeah that's that's the the whole strategy with with the whole buying the

strategy with with the whole buying the strategy with with the whole buying the site and a lot of the time it's just site and a lot of the time it's just site and a lot of the time it's just doing Simple tweaks I don't even do a

doing Simple tweaks I don't even do a doing Simple tweaks I don't even do a lot maybe a tiny bit of content internal

lot maybe a tiny bit of content internal lot maybe a tiny bit of content internal linking uh checking if the top pages are

linking uh checking if the top pages are linking uh checking if the top pages are uh they've got links to them man it's

uh they've got links to them man it's uh they've got links to them man it's like um cro optimized and just that and

like um cro optimized and just that and like um cro optimized and just that and some new affiliate programs and that some new affiliate programs and that some new affiliate programs and that does it's basically the at20 principle

does it's basically the at20 principle does it's basically the at20 principle of making your money back yeah now maybe

of making your money back yeah now maybe of making your money back yeah now maybe a side topic do you think a filing

a side topic do you think a filing a side topic do you think a filing Network should do stuff like this

Network should do stuff like this Network should do stuff like this because I mean your traditional affilate

because I mean your traditional affilate because I mean your traditional affilate Network looks like this it's one payment

Network looks like this it's one payment Network looks like this it's one payment method one affiliate manager they get

method one affiliate manager they get method one affiliate manager they get you in theory better deals than if you

you in theory better deals than if you you in theory better deals than if you were to get them on your own or

were to get them on your own or were to get them on your own or sometimes the only product or Services

sometimes the only product or Services sometimes the only product or Services is just available through that Network I

is just available through that Network I is just available through that Network I think networks are kind of very binary

think networks are kind of very binary think networks are kind of very binary like they're just flat but do you think

like they're just flat but do you think like they're just flat but do you think maybe there's like a Marketplace for a

maybe there's like a Marketplace for a maybe there's like a Marketplace for a new affiliate Network that's going to new affiliate Network that's going to new affiliate Network that's going to basically say hey we're in this together

basically say hey we're in this together basically say hey we're in this together like if you grow we

like if you grow we like if you grow we grow yeah definitely when with me with

grow yeah definitely when with me with grow yeah definitely when with me with affiliate networks I do prefer them

affiliate networks I do prefer them affiliate networks I do prefer them compared to like uh and specific

compared to like uh and specific compared to like uh and specific networks where they just host it by the networks where they just host it by the networks where they just host it by the themselves because you have that um you

themselves because you have that um you themselves because you have that um you basically you know you're going to get basically you know you're going to get basically you know you're going to get paid out and you have that security so I

paid out and you have that security so I paid out and you have that security so I tend to always go for for networks but

tend to always go for for networks but tend to always go for for networks but having that better partnership and with

having that better partnership and with having that better partnership and with with the affiliate manager is a thing

with the affiliate manager is a thing with the affiliate manager is a thing which I've missed a lot of times I never

which I've missed a lot of times I never which I've missed a lot of times I never really get that uh most of the time with

really get that uh most of the time with really get that uh most of the time with most affiliate networks all right so

most affiliate networks all right so most affiliate networks all right so let's get into parisite SEO I've got a

let's get into parisite SEO I've got a let's get into parisite SEO I've got a lot of questions on there so let's just

lot of questions on there so let's just lot of questions on there so let's just go right to the basics for those that

go right to the basics for those that go right to the basics for those that don't know could you explain what

don't know could you explain what don't know could you explain what parasite SEO is

parasite SEO is parasite SEO is yeah sure so basically say if you're

yeah sure so basically say if you're yeah sure so basically say if you're like a small or medium business and

like a small or medium business and like a small or medium business and you've got like a limited SEO budget and

you've got like a limited SEO budget and you've got like a limited SEO budget and you've not really got the time or money

you've not really got the time or money you've not really got the time or money to build Authority and get links to your

to build Authority and get links to your to build Authority and get links to your site and get it like ranking on the site and get it like ranking on the site and get it like ranking on the first page because a lot of the times

first page because a lot of the times first page because a lot of the times you're competing with maybe like Forbes

you're competing with maybe like Forbes you're competing with maybe like Forbes or home advisor or Yelp or whatever

or home advisor or Yelp or whatever or home advisor or Yelp or whatever whichever your Niche is in so what you

whichever your Niche is in so what you whichever your Niche is in so what you do instead is leverage uh third party

do instead is leverage uh third party do instead is leverage uh third party Authority sites or user generated

Authority sites or user generated Authority sites or user generated content sites now which Google is content sites now which Google is content sites now which Google is favoring to help get your content on

favoring to help get your content on favoring to help get your content on those sites and basically take the

those sites and basically take the those sites and basically take the search positions instead of other

search positions instead of other search positions instead of other authority sites taking it so it

authority sites taking it so it authority sites taking it so it basically skips that kind of curve and

basically skips that kind of curve and basically skips that kind of curve and piggy piggy backs off a different domain

piggy piggy backs off a different domain piggy piggy backs off a different domain to get your content

to get your content to get your content ranked and of course I want to know what

ranked and of course I want to know what ranked and of course I want to know what are the right and wrong ways of doing

are the right and wrong ways of doing are the right and wrong ways of doing parasite SEO because there's been a lot

parasite SEO because there's been a lot parasite SEO because there's been a lot of chatter about people that have done

of chatter about people that have done of chatter about people that have done parasite SEO and they've been either hit

parasite SEO and they've been either hit parasite SEO and they've been either hit hard or that those parasite networks

hard or that those parasite networks hard or that those parasite networks have actually just kind of fallen off have actually just kind of fallen off have actually just kind of fallen off and they're not important

and they're not important and they're not important anymore yeah so there's definitely a few

anymore yeah so there's definitely a few anymore yeah so there's definitely a few way with this so one is to aim to get an

way with this so one is to aim to get an way with this so one is to aim to get an Roi as soon as possible because then if

Roi as soon as possible because then if Roi as soon as possible because then if a site does go down in six months time

a site does go down in six months time a site does go down in six months time you've already made your money back and you've already made your money back and you've already made your money back and it's uh you've already made your rare

it's uh you've already made your rare it's uh you've already made your rare and capitalize on it but there's a few

and capitalize on it but there's a few and capitalize on it but there's a few things it's kind of similar to like a

things it's kind of similar to like a things it's kind of similar to like a niche site so you want to find um good

niche site so you want to find um good niche site so you want to find um good parasites what are already ranking what

parasites what are already ranking what parasites what are already ranking what the content is doing and reverse the content is doing and reverse the content is doing and reverse engineer the tactics that's always one

engineer the tactics that's always one engineer the tactics that's always one of the best ways uh and

of the best ways uh and of the best ways uh and also parasites tend to be like high

also parasites tend to be like high also parasites tend to be like high Authority sites so they can rank for a

Authority sites so they can rank for a Authority sites so they can rank for a ton of keywords so you want to try and

ton of keywords so you want to try and ton of keywords so you want to try and leverage that as much as possible

leverage that as much as possible leverage that as much as possible so what I like to do is calls and that

so what I like to do is calls and that so what I like to do is calls and that way you can do a lot of longtails in

way you can do a lot of longtails in way you can do a lot of longtails in that article as well and you're not just

that article as well and you're not just that article as well and you're not just going to rank through the main title

going to rank through the main title going to rank through the main title keyword but you're going to pick up l's keyword but you're going to pick up l's keyword but you're going to pick up l's longtail as well so you want to try and

longtail as well so you want to try and longtail as well so you want to try and optimize and basically get as many optimize and basically get as many optimize and basically get as many keywords in there as

keywords in there as keywords in there as possible uh some of the wrong ways would

possible uh some of the wrong ways would possible uh some of the wrong ways would be um internal well linking from

be um internal well linking from be um internal well linking from different parasites to other parasites

different parasites to other parasites different parasites to other parasites so say if you got a post on Men's

so say if you got a post on Men's so say if you got a post on Men's Journal and then one on LinkedIn and

Journal and then one on LinkedIn and Journal and then one on LinkedIn and your internal link while you're linking

your internal link while you're linking your internal link while you're linking those across if something does happen to

those across if something does happen to those across if something does happen to one say if it goes down for whatever one say if it goes down for whatever one say if it goes down for whatever reason you're sending bag signals to

reason you're sending bag signals to reason you're sending bag signals to that one parasite which is working plus

that one parasite which is working plus that one parasite which is working plus like your competitors can maybe find like your competitors can maybe find like your competitors can maybe find that site and reverse engineer all the

that site and reverse engineer all the that site and reverse engineer all the other parasites what you spent a lot of

other parasites what you spent a lot of other parasites what you spent a lot of time doing uh and basically copy your

time doing uh and basically copy your time doing uh and basically copy your network so they're kind of two kind of

network so they're kind of two kind of network so they're kind of two kind of big ones also CR is a lot of thing

big ones also CR is a lot of thing big ones also CR is a lot of thing people get wrong like you really want to

people get wrong like you really want to people get wrong like you really want to optimize for conversions because with

optimize for conversions because with optimize for conversions because with parasite parasite parasite these tend to rank really well so you these tend to rank really well so you these tend to rank really well so you don't really have to focus too much on don't really have to focus too much on don't really have to focus too much on the link building aspect side of things

the link building aspect side of things the link building aspect side of things but you do want to focus more on the on

but you do want to focus more on the on but you do want to focus more on the on page and basically optimizing for

page and basically optimizing for page and basically optimizing for conversions because you want to make an conversions because you want to make an conversions because you want to make an Roi so there there are a few things

Roi so there there are a few things Roi so there there are a few things which uh I basically see a lot of people

which uh I basically see a lot of people which uh I basically see a lot of people doing wrong and right that sounds

doing wrong and right that sounds doing wrong and right that sounds insightful because I

insightful because I insightful because I mean I don't know too many seos or

mean I don't know too many seos or mean I don't know too many seos or Philly marketers that actually care Philly marketers that actually care Philly marketers that actually care about the quality of of content they're

about the quality of of content they're about the quality of of content they're putting on another platform like you

putting on another platform like you putting on another platform like you just basically said it's important to to

just basically said it's important to to just basically said it's important to to optimize it for conversion and of course

optimize it for conversion and of course optimize it for conversion and of course when you do that my opinion is that

when you do that my opinion is that when you do that my opinion is that you're actually indirectly optimizing

you're actually indirectly optimizing you're actually indirectly optimizing for SEO and it I think there's people

for SEO and it I think there's people for SEO and it I think there's people that they'll either buy links or they'll

that they'll either buy links or they'll that they'll either buy links or they'll create articles and they're basically

create articles and they're basically create articles and they're basically just kind of better than nothing but

just kind of better than nothing but just kind of better than nothing but they're not really extracting the

they're not really extracting the they're not really extracting the maximum

maximum maximum value yeah that because that way like

value yeah that because that way like value yeah that because that way like guest posts and stuff like that people guest posts and stuff like that people guest posts and stuff like that people are just doing it for the link they are just doing it for the link they are just doing it for the link they don't really care about the content but

don't really care about the content but don't really care about the content but with parasite it's a little bit with parasite it's a little bit with parasite it's a little bit different because you are trying to rank different because you are trying to rank different because you are trying to rank this content and you do want good this content and you do want good this content and you do want good content because the whole point is to

content because the whole point is to content because the whole point is to make money so if you're helping the user

make money so if you're helping the user make money so if you're helping the user out and getting solving that problem to

out and getting solving that problem to out and getting solving that problem to find a product you're also getting money

find a product you're also getting money find a product you're also getting money in your pocket which is the whole goal

in your pocket which is the whole goal in your pocket which is the whole goal of uh parasite really in my in my

of uh parasite really in my in my of uh parasite really in my in my understanding my terms yeah so I mean I

understanding my terms yeah so I mean I understanding my terms yeah so I mean I think Times of India is probably the think Times of India is probably the think Times of India is probably the most commonly referenced example

most commonly referenced example most commonly referenced example parasite SEO where I don't even know it

parasite SEO where I don't even know it parasite SEO where I don't even know it seems like every time I'm on X or

seems like every time I'm on X or seems like every time I'm on X or Twitter it's like they're still ranking

Twitter it's like they're still ranking Twitter it's like they're still ranking um would you say like Times of India is

um would you say like Times of India is um would you say like Times of India is like maybe not the most IDE example of

like maybe not the most IDE example of like maybe not the most IDE example of parasite Su where you mentioned a site

parasite Su where you mentioned a site parasite Su where you mentioned a site like Men's Journal and I think there's like Men's Journal and I think there's like Men's Journal and I think there's other sites that they're super

other sites that they're super other sites that they're super authoritative and it's not like they're

authoritative and it's not like they're authoritative and it's not like they're going to compete in my space let's say

going to compete in my space let's say going to compete in my space let's say I'm building an igaming affiliate site

I'm building an igaming affiliate site I'm building an igaming affiliate site or something in you know that that

or something in you know that that or something in you know that that relies on the Amazon um you know

relies on the Amazon um you know relies on the Amazon um you know Marketplace would you say it's kind of

Marketplace would you say it's kind of Marketplace would you say it's kind of like good just to have like uh like

like good just to have like uh like like good just to have like uh like these are the types of content pieces

these are the types of content pieces these are the types of content pieces you want high quality and on reputable

you want high quality and on reputable you want high quality and on reputable sites that no one even thinks twice and

sites that no one even thinks twice and sites that no one even thinks twice and says no Men's Journal that's not says no Men's Journal that's not says no Men's Journal that's not parasite SEO

parasite SEO parasite SEO yeah exactly because well that comes to

yeah exactly because well that comes to yeah exactly because well that comes to plays conversions as well because it

plays conversions as well because it plays conversions as well because it just looks like an avator just a normal

just looks like an avator just a normal just looks like an avator just a normal post so obviously helps with conversions

post so obviously helps with conversions post so obviously helps with conversions but no one really realizes it's just

but no one really realizes it's just but no one really realizes it's just basically a paid guest post but uh

basically a paid guest post but uh basically a paid guest post but uh relevancy does play a big part in it

relevancy does play a big part in it relevancy does play a big part in it like you say like Outlook India or Times

like you say like Outlook India or Times like you say like Outlook India or Times of India or Men's Journal like each

of India or Men's Journal like each of India or Men's Journal like each website kind of ranks well for different

website kind of ranks well for different website kind of ranks well for different things a bit like an N site like you

things a bit like an N site like you things a bit like an N site like you build up auor in one aspect like

build up auor in one aspect like build up auor in one aspect like LinkedIn actually does really well in LinkedIn actually does really well in LinkedIn actually does really well in most niches but generally the tech sort

most niches but generally the tech sort most niches but generally the tech sort niche as well it does well in and uh

niche as well it does well in and uh niche as well it does well in and uh there's like midday which does well in

there's like midday which does well in there's like midday which does well in like CBD so you want to find these

like CBD so you want to find these like CBD so you want to find these parasites which really well uh do really

parasites which really well uh do really parasites which really well uh do really well in whatever U Niche you're trying

well in whatever U Niche you're trying well in whatever U Niche you're trying to rank in and then optimize that way

to rank in and then optimize that way to rank in and then optimize that way that's the best way to uh it basically

that's the best way to uh it basically that's the best way to uh it basically helps obviously the content Rank and it

helps obviously the content Rank and it helps obviously the content Rank and it sticks with a brand it all works well

sticks with a brand it all works well sticks with a brand it all works well together so I think it would probably

together so I think it would probably together so I think it would probably matter more to like what is the keyword

matter more to like what is the keyword matter more to like what is the keyword or phrase you're trying to rank for so I

or phrase you're trying to rank for so I or phrase you're trying to rank for so I mean a perfect example here's my

mean a perfect example here's my mean a perfect example here's my situation we're trying to rank for

situation we're trying to rank for situation we're trying to rank for Casino fail programs because we're we

Casino fail programs because we're we Casino fail programs because we're we got a soft for um that's targeted for IG

got a soft for um that's targeted for IG got a soft for um that's targeted for IG gaming Affiliates and so we're currently

gaming Affiliates and so we're currently gaming Affiliates and so we're currently three or four in America for rankings

three or four in America for rankings three or four in America for rankings and the number one is business of apps

and the number one is business of apps and the number one is business of apps and it's a pure parasite SEO article

and it's a pure parasite SEO article and it's a pure parasite SEO article it's basically like a top 10 list but I

it's basically like a top 10 list but I it's basically like a top 10 list but I actually think that's the right article

actually think that's the right article actually think that's the right article it's like if someone's looking for it's like if someone's looking for it's like if someone's looking for Casino affiliate programs the intent is

Casino affiliate programs the intent is Casino affiliate programs the intent is they're kind of expecting a list so I

they're kind of expecting a list so I they're kind of expecting a list so I guess you would suggest that whatever

guess you would suggest that whatever guess you would suggest that whatever the keyword or the intent is that's the

the keyword or the intent is that's the the keyword or the intent is that's the content piece you'd ma uh you match for

content piece you'd ma uh you match for content piece you'd ma uh you match for it

it it yeah definitely and another thing we've

yeah definitely and another thing we've yeah definitely and another thing we've doing um like parasite SE right which I

doing um like parasite SE right which I doing um like parasite SE right which I didn't touch on before is when it is a

didn't touch on before is when it is a didn't touch on before is when it is a list and you're trying to get as many list and you're trying to get as many list and you're trying to get as many keywords in as possible you do want to

keywords in as possible you do want to keywords in as possible you do want to segment these keywords so like you do

segment these keywords so like you do segment these keywords so like you do like best casino in America or whatever

like best casino in America or whatever like best casino in America or whatever but then you'd have like best Bitcoin but then you'd have like best Bitcoin but then you'd have like best Bitcoin Casino best casino with legit pay

Casino best casino with legit pay Casino best casino with legit pay payouts or all these extra keywords

payouts or all these extra keywords payouts or all these extra keywords which you can stuff in the headings and

which you can stuff in the headings and which you can stuff in the headings and obviously it helps with conversions and

obviously it helps with conversions and obviously it helps with conversions and you stuffing more keywords in as well

you stuffing more keywords in as well you stuffing more keywords in as well yeah I guess it's a mixture of I mean

yeah I guess it's a mixture of I mean yeah I guess it's a mixture of I mean you can look at it one side as being its

you can look at it one side as being its you can look at it one side as being its keywords but on the other side it's

keywords but on the other side it's keywords but on the other side it's really becoming a more helpful article

really becoming a more helpful article really becoming a more helpful article like people that actually care about like people that actually care about like people that actually care about that list they genuin genuinely would

that list they genuin genuinely would that list they genuin genuinely would read what you just wrote and you know

read what you just wrote and you know read what you just wrote and you know you can look at it from both sides of you can look at it from both sides of you can look at it from both sides of the coin it's uh one is SEO optimized

the coin it's uh one is SEO optimized the coin it's uh one is SEO optimized but the other one is it's product user

but the other one is it's product user but the other one is it's product user optimized yeah 100% that's uh that's how

optimized yeah 100% that's uh that's how optimized yeah 100% that's uh that's how I did my Niche sites and a lot of the

I did my Niche sites and a lot of the I did my Niche sites and a lot of the affiliate content which I

affiliate content which I affiliate content which I did on the niche sites just transl it's

did on the niche sites just transl it's did on the niche sites just transl it's just the same thing but you're just just the same thing but you're just just the same thing but you're just hosting the content on a third party

hosting the content on a third party hosting the content on a third party site and you can just use more of them

site and you can just use more of them site and you can just use more of them rather than just a single

rather than just a single rather than just a single domain all right so I always like to try

domain all right so I always like to try domain all right so I always like to try to ask tough questions from like how

to ask tough questions from like how to ask tough questions from like how does a small startup affiliate kind of

does a small startup affiliate kind of does a small startup affiliate kind of get off the ground because I mean

get off the ground because I mean get off the ground because I mean usually when we think about SEO we think

usually when we think about SEO we think usually when we think about SEO we think about okay you need budgets you need

about okay you need budgets you need about okay you need budgets you need talented SEO people you need uh budgets

talented SEO people you need uh budgets talented SEO people you need uh budgets for link building how would you suggest

for link building how would you suggest for link building how would you suggest someone get off the ground to say okay

someone get off the ground to say okay someone get off the ground to say okay what are the what are the the low cost

what are the what are the the low cost what are the what are the the low cost uh parasite uh SEO tactics that people

uh parasite uh SEO tactics that people uh parasite uh SEO tactics that people can make use can make use can make use of yeah cool so like I said before you

of yeah cool so like I said before you of yeah cool so like I said before you want to uh do multiple domains so even

want to uh do multiple domains so even want to uh do multiple domains so even if you are doing like a completely paid

if you are doing like a completely paid if you are doing like a completely paid approach and you have a budget you still

approach and you have a budget you still approach and you have a budget you still want to be using these free domains

want to be using these free domains want to be using these free domains because a lot of them are ranking really

because a lot of them are ranking really because a lot of them are ranking really well so you've got LinkedIn medium

well so you've got LinkedIn medium well so you've got LinkedIn medium Reddit which is getting a little bit Reddit which is getting a little bit Reddit which is getting a little bit tougher but you can still use that quar

tougher but you can still use that quar tougher but you can still use that quar as well uh and then it depends on the

as well uh and then it depends on the as well uh and then it depends on the niche because there's tons of Niche spec

niche because there's tons of Niche spec niche because there's tons of Niche spec specific forums like there's like Steam

specific forums like there's like Steam specific forums like there's like Steam commity and there's there's a ton of pet

commity and there's there's a ton of pet commity and there's there's a ton of pet ones which rank for multiple keywords so

ones which rank for multiple keywords so ones which rank for multiple keywords so it's very n specific but you just want

it's very n specific but you just want it's very n specific but you just want to basically do a bit of research you

to basically do a bit of research you to basically do a bit of research you can use obviously our tool which we made

can use obviously our tool which we made can use obviously our tool which we made or just Google and just spend the time

or just Google and just spend the time or just Google and just spend the time looking through and trying to reverse looking through and trying to reverse looking through and trying to reverse engineer what people are

engineer what people are engineer what people are doing now in terms of trying to get like

doing now in terms of trying to get like doing now in terms of trying to get like you know these Men's Journal I mean like

you know these Men's Journal I mean like you know these Men's Journal I mean like what are the ways in which you're what are the ways in which you're what are the ways in which you're getting that I mean I've got a friend

getting that I mean I've got a friend getting that I mean I've got a friend who is excellent at um befriending

who is excellent at um befriending who is excellent at um befriending journalists like is this the route you

journalists like is this the route you journalists like is this the route you have to go because it's like you need to have to go because it's like you need to have to go because it's like you need to get the journalist attention to get them

get the journalist attention to get them get the journalist attention to get them to you read your message and and then

to you read your message and and then to you read your message and and then try to convince them that hey you've got

try to convince them that hey you've got try to convince them that hey you've got a like an interesting article to to talk

a like an interesting article to to talk a like an interesting article to to talk about well with these a lot of them they

about well with these a lot of them they about well with these a lot of them they they want the money because they have they want the money because they have they want the money because they have the fees there and is quite just a

the fees there and is quite just a the fees there and is quite just a normal process for them but you do have

normal process for them but you do have normal process for them but you do have to do it tactic fly you can't just go in

to do it tactic fly you can't just go in to do it tactic fly you can't just go in and just try and just get a guest post

and just try and just get a guest post and just try and just get a guest post so a lot of the times what we do um is

so a lot of the times what we do um is so a lot of the times what we do um is basically say that we're an agency and

basically say that we're an agency and basically say that we're an agency and we're looking to get a peace publish for

we're looking to get a peace publish for we're looking to get a peace publish for a client and that way it basic it goes

a client and that way it basic it goes a client and that way it basic it goes across that you are uh you're going to

across that you are uh you're going to across that you are uh you're going to buy multiple posts which they obviously

buy multiple posts which they obviously buy multiple posts which they obviously love even if you are just going to buy a

love even if you are just going to buy a love even if you are just going to buy a single one you just want to pretend single one you just want to pretend single one you just want to pretend you're an agency and do it that way you're an agency and do it that way you're an agency and do it that way because they're going to think you're because they're going to think you're because they're going to think you're going to buy more uh and that kind of

going to buy more uh and that kind of going to buy more uh and that kind of gets the conversation going and then gets the conversation going and then gets the conversation going and then they'll come back with the prices and they'll come back with the prices and they'll come back with the prices and then you can just negotiate and talk to

then you can just negotiate and talk to then you can just negotiate and talk to them but generally if you do buy more them but generally if you do buy more them but generally if you do buy more than one article as well you are going than one article as well you are going than one article as well you are going to get a bigger discount um but you can

to get a bigger discount um but you can to get a bigger discount um but you can get one offs and you just approach it as

get one offs and you just approach it as get one offs and you just approach it as if you're going to buy a few basically

if you're going to buy a few basically if you're going to buy a few basically okay um I'm pretty new to the to the

okay um I'm pretty new to the to the okay um I'm pretty new to the to the parasite SEO tool so I'm going to ask a

parasite SEO tool so I'm going to ask a parasite SEO tool so I'm going to ask a some dumb questions like I'm assuming

some dumb questions like I'm assuming some dumb questions like I'm assuming that it's both a bit of a marketplace

that it's both a bit of a marketplace that it's both a bit of a marketplace where you could acquire links but I'm

where you could acquire links but I'm where you could acquire links but I'm assuming there's maybe a bit of assuming there's maybe a bit of assuming there's maybe a bit of analytics and insights in there is

analytics and insights in there is analytics and insights in there is there yeah so we've actually spent a lot

there yeah so we've actually spent a lot there yeah so we've actually spent a lot of time in our devs uh pulling his hair

of time in our devs uh pulling his hair of time in our devs uh pulling his hair out now trying to get all the out now trying to get all the out now trying to get all the categorization and do everything right

categorization and do everything right categorization and do everything right because we're scraping like I don't even

because we're scraping like I don't even because we're scraping like I don't even know how many keywords I think it's in know how many keywords I think it's in know how many keywords I think it's in the millions now but we pulling all the

the millions now but we pulling all the the millions now but we pulling all the keywords in and then obviously the data

keywords in and then obviously the data keywords in and then obviously the data base of parasites to work out all the base of parasites to work out all the base of parasites to work out all the data and do all the data analytics it

data and do all the data analytics it data and do all the data analytics it goes It goes above my head uh but as for

goes It goes above my head uh but as for goes It goes above my head uh but as for the Marketplace side currently we are

the Marketplace side currently we are the Marketplace side currently we are just offering the contact details of the

just offering the contact details of the just offering the contact details of the person you need to get in touch with to person you need to get in touch with to person you need to get in touch with to reach out yourself this is something

reach out yourself this is something reach out yourself this is something like what people are requesting because like what people are requesting because like what people are requesting because no one really wants to do the Outreach

no one really wants to do the Outreach no one really wants to do the Outreach and do that so we are going to implement

and do that so we are going to implement and do that so we are going to implement uh basically just a click to go for a

uh basically just a click to go for a uh basically just a click to go for a vendor and go purchase it rather than

vendor and go purchase it rather than vendor and go purchase it rather than having to do it yourself uh but we

having to do it yourself uh but we having to do it yourself uh but we currently haven't got that yet okay but

currently haven't got that yet okay but currently haven't got that yet okay but it makes sense to to do that work for

it makes sense to to do that work for it makes sense to to do that work for people because I mean I think one of the

people because I mean I think one of the people because I mean I think one of the most common pain points in SEO is is

most common pain points in SEO is is most common pain points in SEO is is Outreach and I come from like we're both

Outreach and I come from like we're both Outreach and I come from like we're both in the affiliate space but I I work with

in the affiliate space but I I work with in the affiliate space but I I work with a lot of affiliate managers and I'm sure

a lot of affiliate managers and I'm sure a lot of affiliate managers and I'm sure you see this too it's I think affiliate

you see this too it's I think affiliate you see this too it's I think affiliate managers have some of the the worst

managers have some of the the worst managers have some of the the worst Outreach skills in the world I'm like go

Outreach skills in the world I'm like go Outreach skills in the world I'm like go to the SEO space to learn it but even an

to the SEO space to learn it but even an to the SEO space to learn it but even an SEO it's still there's still a lot that

SEO it's still there's still a lot that SEO it's still there's still a lot that could be could be could be done yeah definitely I'm I'm one of

done yeah definitely I'm I'm one of done yeah definitely I'm I'm one of those people as well I hate emailing

those people as well I hate emailing those people as well I hate emailing people and never jump on calls or

people and never jump on calls or people and never jump on calls or anything like that so yeah it's one of

anything like that so yeah it's one of anything like that so yeah it's one of those things which is definitely a pain

those things which is definitely a pain those things which is definitely a pain point for a lot of seos and affiliate

point for a lot of seos and affiliate point for a lot of seos and affiliate marketers but there's a big difference

marketers but there's a big difference marketers but there's a big difference between you emailing someone and someone

between you emailing someone and someone between you emailing someone and someone who who got less than two years

who who got less than two years who who got less than two years experience in SEO because if you email

experience in SEO because if you email experience in SEO because if you email me out of the blue and say hey John uh

me out of the blue and say hey John uh me out of the blue and say hey John uh we offer XYZ for services for link

we offer XYZ for services for link we offer XYZ for services for link building I'm G to go look you up I'm

building I'm G to go look you up I'm building I'm G to go look you up I'm going to find that you've got you know going to find that you've got you know going to find that you've got you know your own branded domain you're on

your own branded domain you're on your own branded domain you're on LinkedIn with a lot of connections in

LinkedIn with a lot of connections in LinkedIn with a lot of connections in common like you have your own brand

common like you have your own brand common like you have your own brand Authority that you've built up over time

Authority that you've built up over time Authority that you've built up over time by doing like podcast things so I mean

by doing like podcast things so I mean by doing like podcast things so I mean that's not easy for everyone to just that's not easy for everyone to just that's not easy for everyone to just kind of pick up but you have

kind of pick up but you have kind of pick up but you have that no yeah that is true and that

that no yeah that is true and that that no yeah that is true and that definitely does help without as well so

definitely does help without as well so definitely does help without as well so just like simple things like a an email

just like simple things like a an email just like simple things like a an email signature as well with just a picture of

signature as well with just a picture of signature as well with just a picture of yourself and a bit of information that

yourself and a bit of information that yourself and a bit of information that goes a long way for to help get the

goes a long way for to help get the goes a long way for to help get the responses as well yeah got no excuse for

responses as well yeah got no excuse for responses as well yeah got no excuse for the email signature

the email signature the email signature part so that kind of ties into the next

part so that kind of ties into the next part so that kind of ties into the next one about reputation management is that

one about reputation management is that one about reputation management is that something that you think goes hand inand

something that you think goes hand inand something that you think goes hand inand with parasite

with parasite with parasite SEO yeah so parasite seo's basically

SEO yeah so parasite seo's basically SEO yeah so parasite seo's basically viewed a bit more of black hat but

viewed a bit more of black hat but viewed a bit more of black hat but online representation management is more

online representation management is more online representation management is more white hat but they're more or less the

white hat but they're more or less the white hat but they're more or less the same thing so it's still leveraging

same thing so it's still leveraging same thing so it's still leveraging third party domains to take over the Ser

third party domains to take over the Ser third party domains to take over the Ser as much as possible and for example if

as much as possible and for example if as much as possible and for example if you if like an agency has a client come

you if like an agency has a client come you if like an agency has a client come to them with like a bankruptcy and

to them with like a bankruptcy and to them with like a bankruptcy and filing or something like that and they filing or something like that and they filing or something like that and they want to push that bad press basically

want to push that bad press basically want to push that bad press basically out of the Surs they're going to use

out of the Surs they're going to use out of the Surs they're going to use that with third party domains or even a

that with third party domains or even a that with third party domains or even a press release which still leverages

press release which still leverages press release which still leverages newspapers High Authority domains to

newspapers High Authority domains to newspapers High Authority domains to push that down uh some sometimes it is a

push that down uh some sometimes it is a push that down uh some sometimes it is a little bit different though so like a

little bit different though so like a little bit different though so like a lot of the affiliate parasite domains

lot of the affiliate parasite domains lot of the affiliate parasite domains are going to be different to the OM

are going to be different to the OM are going to be different to the OM parasite domains because they're kind of

parasite domains because they're kind of parasite domains because they're kind of rank for different things like uh well

rank for different things like uh well rank for different things like uh well like company terms or personal name

like company terms or personal name like company terms or personal name terms so like it's just exactly the same

terms so like it's just exactly the same terms so like it's just exactly the same of trying to find a relevant domain but

of trying to find a relevant domain but of trying to find a relevant domain but yeah it's the still the same process and

yeah it's the still the same process and yeah it's the still the same process and I've seen a lot of these agencies they

I've seen a lot of these agencies they I've seen a lot of these agencies they charge a lot of money like 20 to like

charge a lot of money like 20 to like charge a lot of money like 20 to like 25k just for online reputation

25k just for online reputation 25k just for online reputation management as well which which is crazy

management as well which which is crazy management as well which which is crazy especially if you can uh leverage this

especially if you can uh leverage this especially if you can uh leverage this find the right domains to to basically

find the right domains to to basically find the right domains to to basically get your name out there and likely do it

get your name out there and likely do it get your name out there and likely do it even better as well without having to go

even better as well without having to go even better as well without having to go through these companies where they're

through these companies where they're through these companies where they're probably doing okay how do we take that

probably doing okay how do we take that probably doing okay how do we take that 25k and spend the least amount of

25k and spend the least amount of 25k and spend the least amount of money yeah it's probably uh one of those

money yeah it's probably uh one of those money yeah it's probably uh one of those free press releases of those uh spamming

free press releases of those uh spamming free press releases of those uh spamming little sites of the the Fox News I've

little sites of the the Fox News I've little sites of the the Fox News I've seen it before but uh yeah that's

seen it before but uh yeah that's seen it before but uh yeah that's basically it um online reputation

basically it um online reputation basically it um online reputation management is basically just parasite management is basically just parasite management is basically just parasite SEO leveraging third party domains to

SEO leveraging third party domains to SEO leveraging third party domains to take over as much as the serp as take over as much as the serp as take over as much as the serp as possible and you can still use medium

possible and you can still use medium possible and you can still use medium LinkedIn and there's a few of us like

LinkedIn and there's a few of us like LinkedIn and there's a few of us like about me and IMBD and even like udemy

about me and IMBD and even like udemy about me and IMBD and even like udemy and stuff like that there's uh there's a and stuff like that there's uh there's a and stuff like that there's uh there's a few creative ways you can get around and

few creative ways you can get around and few creative ways you can get around and do it yeah I definitely need to start uh

do it yeah I definitely need to start uh do it yeah I definitely need to start uh combining the list I mean my way of

combining the list I mean my way of combining the list I mean my way of reverse engineering what that list is is

reverse engineering what that list is is reverse engineering what that list is is basically I follow people like James dly

basically I follow people like James dly basically I follow people like James dly and Craig cample and they're always up

and Craig cample and they're always up and Craig cample and they're always up to tricks of of trying to push their you

to tricks of of trying to push their you to tricks of of trying to push their you know their names and higher prominence

know their names and higher prominence know their names and higher prominence so I I'm going to take that as a tip

so I I'm going to take that as a tip so I I'm going to take that as a tip it's like go look at uh all the seos and

it's like go look at uh all the seos and it's like go look at uh all the seos and go where are they mentioned in uh

go where are they mentioned in uh go where are they mentioned in uh interesting places and yeah Udi I

interesting places and yeah Udi I interesting places and yeah Udi I haven't thought of that one IMDb I see

haven't thought of that one IMDb I see haven't thought of that one IMDb I see you know Craig Campbell's on there I you know Craig Campbell's on there I you know Craig Campbell's on there I mean Craig yeah yeah so yeah I need to

mean Craig yeah yeah so yeah I need to mean Craig yeah yeah so yeah I need to do it for oh oops sorry I was gonna say

do it for oh oops sorry I was gonna say do it for oh oops sorry I was gonna say I need to do it for my uh my name as

I need to do it for my uh my name as I need to do it for my uh my name as well but because it's James Oliver Jamie

well but because it's James Oliver Jamie well but because it's James Oliver Jamie Oliver literally ranks for everything so

Oliver literally ranks for everything so Oliver literally ranks for everything so if I ever try and do anything it's if I ever try and do anything it's if I ever try and do anything it's always him so I'm just not even poed

always him so I'm just not even poed always him so I'm just not even poed with my name well I have the same

with my name well I have the same with my name well I have the same problem as well because my name is very

problem as well because my name is very problem as well because my name is very common so I work in affiliate marketing

common so I work in affiliate marketing common so I work in affiliate marketing and I gaming in I gaming there's another

and I gaming in I gaming there's another and I gaming in I gaming there's another person named John Ray which is

person named John Ray which is person named John Ray which is frustrating and I talked to uh Jason

frustrating and I talked to uh Jason frustrating and I talked to uh Jason Barnard the um you the the the L or it's

Barnard the um you the the the L or it's Barnard the um you the the the L or it's the the knowledge panel guy so he was

the the knowledge panel guy so he was the the knowledge panel guy so he was telling me he's like I recommend you

telling me he's like I recommend you telling me he's like I recommend you change your name or use a different name

change your name or use a different name change your name or use a different name or your full name with initials I'm like

or your full name with initials I'm like or your full name with initials I'm like I don't want to do this this is a lot of

I don't want to do this this is a lot of I don't want to do this this is a lot of work but um what would you say like in

work but um what would you say like in work but um what would you say like in terms of how do you use um parasite SEO

terms of how do you use um parasite SEO terms of how do you use um parasite SEO in the white hat sense like what would

in the white hat sense like what would in the white hat sense like what would you do for for someone who's let's say

you do for for someone who's let's say you do for for someone who's let's say an affiliate startup where there's one

an affiliate startup where there's one an affiliate startup where there's one or two people behind it as people that

or two people behind it as people that or two people behind it as people that trying to push their own personal brand

trying to push their own personal brand trying to push their own personal brand but they're also trying to grow company but they're also trying to grow company but they're also trying to grow company brand would you tend to mix this all up

brand would you tend to mix this all up brand would you tend to mix this all up and say okay we're going to do one and say okay we're going to do one and say okay we're going to do one article that's founder focus and just

article that's founder focus and just article that's founder focus and just kind of like try a different array of

kind of like try a different array of kind of like try a different array of content yeah so I definitely do founder

content yeah so I definitely do founder content yeah so I definitely do founder focused company focused and then a lot

focused company focused and then a lot focused company focused and then a lot of people do like uh guides or white

of people do like uh guides or white of people do like uh guides or white papers and put them in like Evan not and

papers and put them in like Evan not and papers and put them in like Evan not and stuff like that and they don't stuff like that and they don't stuff like that and they don't necessarily link out to their brand but

necessarily link out to their brand but necessarily link out to their brand but they mention their brand and obviously

they mention their brand and obviously they mention their brand and obviously the more entities and everything getting

the more entities and everything getting the more entities and everything getting Google mention your brand it's going to

Google mention your brand it's going to Google mention your brand it's going to get picked up by the llms and it's going

get picked up by the llms and it's going get picked up by the llms and it's going to get picked by Google so everything

to get picked by Google so everything to get picked by Google so everything kind of helps with that okay now you

kind of helps with that okay now you kind of helps with that okay now you mentioned white paper which is something

mentioned white paper which is something mentioned white paper which is something I thought about doing so how would you

I thought about doing so how would you I thought about doing so how would you do that for let's say an affiliate site

do that for let's say an affiliate site do that for let's say an affiliate site or a SAS company like what would your

or a SAS company like what would your or a SAS company like what would your strategy be of where would that white

strategy be of where would that white strategy be of where would that white paper go and how would you how would you

paper go and how would you how would you paper go and how would you how would you kind of like would you do PR or

kind of like would you do PR or kind of like would you do PR or different articles like in prominent

different articles like in prominent different articles like in prominent sites to try to link towards it as

sites to try to link towards it as sites to try to link towards it as well yes so for that you would kind of

well yes so for that you would kind of well yes so for that you would kind of want all the PDF kind of sharing site so

want all the PDF kind of sharing site so want all the PDF kind of sharing site so like the Evo and the subcribed and you

like the Evo and the subcribed and you like the Evo and the subcribed and you just got to make sure they're indexable

just got to make sure they're indexable just got to make sure they're indexable and so I would check all kind of those

and so I would check all kind of those and so I would check all kind of those sharing sites make make sure there is

sharing sites make make sure there is sharing sites make make sure there is other content like online sharable uh

other content like online sharable uh other content like online sharable uh and you can even do it with a Google and you can even do it with a Google and you can even do it with a Google Docs making that sharable uh and that's

Docs making that sharable uh and that's Docs making that sharable uh and that's kind of how i' go about it linkwise I

kind of how i' go about it linkwise I kind of how i' go about it linkwise I wouldn't really bother too much if it's

wouldn't really bother too much if it's wouldn't really bother too much if it's especially if you're doing white hat

especially if you're doing white hat especially if you're doing white hat obviously if you if you really want to

obviously if you if you really want to obviously if you if you really want to push stuff uh you can just send pbn to

push stuff uh you can just send pbn to push stuff uh you can just send pbn to it because pbns are very cheap and it's

it because pbns are very cheap and it's it because pbns are very cheap and it's not on your domain so it doesn't really

not on your domain so it doesn't really not on your domain so it doesn't really matter so that's probably

matter so that's probably matter so that's probably the easiest way to like kind of but kind

the easiest way to like kind of but kind the easiest way to like kind of but kind of trying to find as many sites as

of trying to find as many sites as of trying to find as many sites as possible and get that get that and as

possible and get that get that and as possible and get that get that and as many different entities as possible many different entities as possible many different entities as possible picked up and

picked up and picked up and crawled okay and then I've got another

crawled okay and then I've got another crawled okay and then I've got another question that more relates to Affiliates

question that more relates to Affiliates question that more relates to Affiliates where every FCO I've been talking to in

where every FCO I've been talking to in where every FCO I've been talking to in the past year that I've had on this

the past year that I've had on this the past year that I've had on this podcast that kind of say what do vets

podcast that kind of say what do vets podcast that kind of say what do vets need to do when Google's been kind of

need to do when Google's been kind of need to do when Google's been kind of shaking the the space up it's literally

shaking the the space up it's literally shaking the the space up it's literally been a whole year in which these updates

been a whole year in which these updates been a whole year in which these updates are constant and some of the answers I

are constant and some of the answers I are constant and some of the answers I hear from people is that you need to hear from people is that you need to hear from people is that you need to build a better product that like are you

build a better product that like are you build a better product that like are you going to do like 10 pbn or you going to

going to do like 10 pbn or you going to going to do like 10 pbn or you going to focus on one quality site uh what's your

focus on one quality site uh what's your focus on one quality site uh what's your take on it from what you've seen from

take on it from what you've seen from take on it from what you've seen from both personal experience and uh other

both personal experience and uh other both personal experience and uh other seos you talk

seos you talk seos you talk to yeah well it's an absolute pain

to yeah well it's an absolute pain to yeah well it's an absolute pain because I've got I'm mainly in the because I've got I'm mainly in the because I've got I'm mainly in the mattress and sleep Niche uh and it's not

mattress and sleep Niche uh and it's not mattress and sleep Niche uh and it's not in the US but my entire serup is taken

in the US but my entire serup is taken in the US but my entire serup is taken over by us sites and they're not even

over by us sites and they're not even over by us sites and they're not even promoting that country's mattresses or

promoting that country's mattresses or promoting that country's mattresses or products so like it doesn't make any

products so like it doesn't make any products so like it doesn't make any sense whatsoever so for me like there's

sense whatsoever so for me like there's sense whatsoever so for me like there's nothing I can physically do to like

nothing I can physically do to like nothing I can physically do to like outrank Forbes when they're ranking in outrank Forbes when they're ranking in outrank Forbes when they're ranking in my Niche even though it's they're not

my Niche even though it's they're not my Niche even though it's they're not even that is that country uh so far I've

even that is that country uh so far I've even that is that country uh so far I've been changing directions a little bit

been changing directions a little bit been changing directions a little bit and just leaving it for now and focusing

and just leaving it for now and focusing and just leaving it for now and focusing more on YouTube SEO so I've been sending

more on YouTube SEO so I've been sending more on YouTube SEO so I've been sending like the products to a create content

like the products to a create content like the products to a create content creator which are found new to me

creator which are found new to me creator which are found new to me getting them to do a video review of

getting them to do a video review of getting them to do a video review of like ample Boll and then I'll publish

like ample Boll and then I'll publish like ample Boll and then I'll publish that video review on my main Channel and

that video review on my main Channel and that video review on my main Channel and then with all the b roll I'll get extra

then with all the b roll I'll get extra then with all the b roll I'll get extra voiceovers or AI voiceover people or AI

voiceovers or AI voiceover people or AI voiceovers or AI voiceover people or AI voiceovers should I say uh and post

voiceovers should I say uh and post voiceovers should I say uh and post overs on different channels so basically

overs on different channels so basically overs on different channels so basically I'm doing the same thing with YouTube I'm doing the same thing with YouTube I'm doing the same thing with YouTube because that's all obviously a parasite

because that's all obviously a parasite because that's all obviously a parasite as well and just trying to take over as

as well and just trying to take over as as well and just trying to take over as many spaces and that ranks in in Google

many spaces and that ranks in in Google many spaces and that ranks in in Google and obviously uh YouTube which is the

and obviously uh YouTube which is the and obviously uh YouTube which is the second biggest search engine so I've

second biggest search engine so I've second biggest search engine so I've shift focus a little bit to YouTube more

shift focus a little bit to YouTube more shift focus a little bit to YouTube more than Google at the moment yeah and it

than Google at the moment yeah and it than Google at the moment yeah and it makes sense because I mean I think makes sense because I mean I think makes sense because I mean I think Google's already seen the the writing on

Google's already seen the the writing on Google's already seen the the writing on the wall where you know people are using

the wall where you know people are using the wall where you know people are using Tik Tok as a search engine you know

Tik Tok as a search engine you know Tik Tok as a search engine you know they're using social signals as part of

they're using social signals as part of they're using social signals as part of their search going you know do I trust

their search going you know do I trust their search going you know do I trust Google anymore to give me the answers or

Google anymore to give me the answers or Google anymore to give me the answers or do I trust someone else in what is

do I trust someone else in what is do I trust someone else in what is YouTube It's the video that's going to

YouTube It's the video that's going to YouTube It's the video that's going to rank is the person talking saying hey

rank is the person talking saying hey rank is the person talking saying hey I'm the expert Authority um and funny

I'm the expert Authority um and funny I'm the expert Authority um and funny enough do you actually think a lot of enough do you actually think a lot of enough do you actually think a lot of people are still not tapping into people are still not tapping into people are still not tapping into YouTube like is like a massive

YouTube like is like a massive YouTube like is like a massive opportunity yeah definitely especially

opportunity yeah definitely especially opportunity yeah definitely especially in the review space so a lot of people

in the review space so a lot of people in the review space so a lot of people do more informational kind of personal

do more informational kind of personal do more informational kind of personal branding stuff but for the reviews it's

branding stuff but for the reviews it's branding stuff but for the reviews it's not really touched on and if there are

not really touched on and if there are not really touched on and if there are reviews there it's kind of the more of

reviews there it's kind of the more of reviews there it's kind of the more of the The Boll sort of AI voice over or

the The Boll sort of AI voice over or the The Boll sort of AI voice over or just a voiceover thing it's not really just a voiceover thing it's not really just a voiceover thing it's not really someone actually showing the product and someone actually showing the product and someone actually showing the product and doing it so there there's huge potential

doing it so there there's huge potential doing it so there there's huge potential there and to be honest with with you

there and to be honest with with you there and to be honest with with you that's kind of because I did that just

that's kind of because I did that just that's kind of because I did that just before as well getting the updates and

before as well getting the updates and before as well getting the updates and that's kind of kept my Revenue steady

that's kind of kept my Revenue steady that's kind of kept my Revenue steady just because I've had YouTube ranking just because I've had YouTube ranking just because I've had YouTube ranking the whole time still i' I've been using

the whole time still i' I've been using the whole time still i' I've been using YouTube a little bit um I'm kind of too

YouTube a little bit um I'm kind of too YouTube a little bit um I'm kind of too lazy to to get bothered with Tik Tok but

lazy to to get bothered with Tik Tok but lazy to to get bothered with Tik Tok but I picked my own channels it's basically

I picked my own channels it's basically I picked my own channels it's basically LinkedIn and YouTube a little bit but um

LinkedIn and YouTube a little bit but um LinkedIn and YouTube a little bit but um yeah it's uh I'm actually looking at a

yeah it's uh I'm actually looking at a yeah it's uh I'm actually looking at a lot of sites that haven't done well and

lot of sites that haven't done well and lot of sites that haven't done well and um I'm trying to identify what are the

um I'm trying to identify what are the um I'm trying to identify what are the patterns of sites that are kind of

patterns of sites that are kind of patterns of sites that are kind of rising to the top and YouTube seems to

rising to the top and YouTube seems to rising to the top and YouTube seems to be a common answer uh one thing I've

be a common answer uh one thing I've be a common answer uh one thing I've noticed recently I just wrote an article

noticed recently I just wrote an article noticed recently I just wrote an article about how affiliate sites that have

about how affiliate sites that have about how affiliate sites that have forums The Forum traffic has actually

forums The Forum traffic has actually forums The Forum traffic has actually taken off I mean we've got Reddit in the

taken off I mean we've got Reddit in the taken off I mean we've got Reddit in the corner over here which is basically a

corner over here which is basically a corner over here which is basically a forum but sites that have their own

forum but sites that have their own forum but sites that have their own Forum it just looks like the traffic's

Forum it just looks like the traffic's Forum it just looks like the traffic's uh it just it's not stopping are you

uh it just it's not stopping are you uh it just it's not stopping are you seeing something

seeing something seeing something similar yeah I think Glenn also also

similar yeah I think Glenn also also similar yeah I think Glenn also also published a case study of this big uh K

published a case study of this big uh K published a case study of this big uh K and then a lot of them was forum sites

and then a lot of them was forum sites and then a lot of them was forum sites which he just shut up uh my friend OB

which he just shut up uh my friend OB which he just shut up uh my friend OB who who who co-founded uh parite SEO Alex he started

co-founded uh parite SEO Alex he started co-founded uh parite SEO Alex he started doing a lot of fors just before we

doing a lot of fors just before we doing a lot of fors just before we launched the tool and he did really launched the tool and he did really launched the tool and he did really really well with them so it was just as

really well with them so it was just as really well with them so it was just as simple as just uploading The Forum plug

simple as just uploading The Forum plug simple as just uploading The Forum plug into the site and then just using it AI

into the site and then just using it AI into the site and then just using it AI like common generator to actually just

like common generator to actually just like common generator to actually just do all fake uh fake threads and fake

do all fake uh fake threads and fake do all fake uh fake threads and fake stuff and he he ranked really well with

stuff and he he ranked really well with stuff and he he ranked really well with it so for is definitely a thing uh

it so for is definitely a thing uh it so for is definitely a thing uh personally I wouldn't put it on my main

personally I wouldn't put it on my main personally I wouldn't put it on my main side just because I'm a bit risk side just because I'm a bit risk side just because I'm a bit risk adversed with that but it's it's

adversed with that but it's it's adversed with that but it's it's definitely working but would you put it

definitely working but would you put it definitely working but would you put it on your main site if you felt that it

on your main site if you felt that it on your main site if you felt that it helped you if it would help you become

helped you if it would help you become helped you if it would help you become an authority where you're not going to an authority where you're not going to an authority where you're not going to use is like the AI tactics that could

use is like the AI tactics that could use is like the AI tactics that could get the site penalized like you'd get the site penalized like you'd get the site penalized like you'd actually say okay we're going to do like

actually say okay we're going to do like actually say okay we're going to do like a one-year plan hire Community manager

a one-year plan hire Community manager a one-year plan hire Community manager and and put out the the content map and

and and put out the the content map and and and put out the the content map and saying this is what we're going to

saying this is what we're going to saying this is what we're going to attack yeah I think it would definitely

attack yeah I think it would definitely attack yeah I think it would definitely work what I am actually testing now is

work what I am actually testing now is work what I am actually testing now is more uh using Reddit and just creating

more uh using Reddit and just creating more uh using Reddit and just creating my own subreddits but doing it that way

my own subreddits but doing it that way my own subreddits but doing it that way you have a lot less control so I

you have a lot less control so I you have a lot less control so I probably would rather do the publish a

probably would rather do the publish a probably would rather do the publish a forum on your website just put a plugin

forum on your website just put a plugin forum on your website just put a plugin in and actually you just have to spend

in and actually you just have to spend in and actually you just have to spend the time that's that's the thing you

the time that's that's the thing you the time that's that's the thing you need to hire a manager or someone to

need to hire a manager or someone to need to hire a manager or someone to actually look after it so I I helped

actually look after it so I I helped actually look after it so I I helped work on a site a few years ago and they

work on a site a few years ago and they work on a site a few years ago and they uploaded a forum on their website but

uploaded a forum on their website but uploaded a forum on their website but they didn't have any spam filtering or they didn't have any spam filtering or they didn't have any spam filtering or anything like that and it just got anything like that and it just got anything like that and it just got flooded with Spam and it it tanked the

flooded with Spam and it it tanked the flooded with Spam and it it tanked the site so you got to be a little bit

site so you got to be a little bit site so you got to be a little bit careful and you have to be on top of it

careful and you have to be on top of it careful and you have to be on top of it so if you're willing to put the work in so if you're willing to put the work in so if you're willing to put the work in you can definitely leverage it and get

you can definitely leverage it and get you can definitely leverage it and get traffic from it yeah and it's definitely

traffic from it yeah and it's definitely traffic from it yeah and it's definitely work like I I said okay what am I going

work like I I said okay what am I going work like I I said okay what am I going to do on my space like in my situation

to do on my space like in my situation to do on my space like in my situation uh my users are problem aware but not

uh my users are problem aware but not uh my users are problem aware but not solution aware so I created a subreddit

solution aware so I created a subreddit solution aware so I created a subreddit called affiliate software and it's like

called affiliate software and it's like called affiliate software and it's like without any effort it just started

without any effort it just started without any effort it just started ranking so of course I did this in March

ranking so of course I did this in March ranking so of course I did this in March when everyone was buzzing about Reddit

when everyone was buzzing about Reddit when everyone was buzzing about Reddit and it's slowed down a little bit but

and it's slowed down a little bit but and it's slowed down a little bit but it's it's still going like I'm not even

it's it's still going like I'm not even it's it's still going like I'm not even trying and it's still got a little bit

trying and it's still got a little bit trying and it's still got a little bit of traffic and sure enough every time I

of traffic and sure enough every time I of traffic and sure enough every time I look at igaming subreddits it's like

look at igaming subreddits it's like look at igaming subreddits it's like they don't even look like they're trying they don't even look like they're trying they don't even look like they're trying and they're still like oh this one has

and they're still like oh this one has and they're still like oh this one has 200 monthly visitors which is still

200 monthly visitors which is still 200 monthly visitors which is still worth money and worth money and worth money and I I think there's something there where

I I think there's something there where I I think there's something there where it's your right it's don't do it for the

it's your right it's don't do it for the it's your right it's don't do it for the sake of it without moderating it but

sake of it without moderating it but sake of it without moderating it but actually have a

actually have a actually have a moderator yeah it's it's the same thing

moderator yeah it's it's the same thing moderator yeah it's it's the same thing if you want to spend some time actually if you want to spend some time actually if you want to spend some time actually doing it it can it can go a long way so

doing it it can it can go a long way so doing it it can it can go a long way so it's just a different skill to have and

it's just a different skill to have and it's just a different skill to have and just putting the time in and then you

just putting the time in and then you just putting the time in and then you can leverage that into Niche sites

can leverage that into Niche sites can leverage that into Niche sites because Google is favoring user

because Google is favoring user because Google is favoring user generated content sites now so you might

generated content sites now so you might generated content sites now so you might as well take advantage of it big time

as well take advantage of it big time as well take advantage of it big time and so the last question is I want to and so the last question is I want to and so the last question is I want to ask you what do you see of the future of ask you what do you see of the future of ask you what do you see of the future of affiliate marketing as inter with

affiliate marketing as inter with affiliate marketing as inter with business

business business intelligence uh so AI is literally

intelligence uh so AI is literally intelligence uh so AI is literally taking over like we've got so much AI in

taking over like we've got so much AI in taking over like we've got so much AI in our tool as well like like I kind of

our tool as well like like I kind of our tool as well like like I kind of touched on before is data driven tools

touched on before is data driven tools touched on before is data driven tools is a big uh big thing going forward and

is a big uh big thing going forward and is a big uh big thing going forward and the SEO affiliate marketing it only

the SEO affiliate marketing it only the SEO affiliate marketing it only helps us we can do research faster like

helps us we can do research faster like helps us we can do research faster like plan content do outlines do all that

plan content do outlines do all that plan content do outlines do all that with very little minimal effort and like

with very little minimal effort and like with very little minimal effort and like one of the main things like me as well

one of the main things like me as well one of the main things like me as well is tracking results and making sure like

is tracking results and making sure like is tracking results and making sure like each page is uh getting click on which

each page is uh getting click on which each page is uh getting click on which is's working and which isn't so you know is's working and which isn't so you know is's working and which isn't so you know where to focus uh and I only can see

where to focus uh and I only can see where to focus uh and I only can see that getting better and just basically

that getting better and just basically that getting better and just basically evolving into something to help us out

evolving into something to help us out evolving into something to help us out more and it helps the user getting

more and it helps the user getting more and it helps the user getting better content as we touched on before

better content as we touched on before better content as we touched on before yeah I I like that answer because I mean

yeah I I like that answer because I mean yeah I I like that answer because I mean it's an answer that complements what

it's an answer that complements what it's an answer that complements what we're trying to do in the background we're trying to do in the background we're trying to do in the background which is like we're an app for

which is like we're an app for which is like we're an app for Affiliates but we're also working on Affiliates but we're also working on Affiliates but we're also working on some re research projects that are said

some re research projects that are said some re research projects that are said can we get some data to users that isn't

can we get some data to users that isn't can we get some data to users that isn't available in the market it's like you

available in the market it's like you available in the market it's like you know kind of like when you start asking know kind of like when you start asking know kind of like when you start asking questions like well what are the

questions like well what are the questions like well what are the interesting pairs sites that focus on

interesting pairs sites that focus on interesting pairs sites that focus on this topic you know it's kind of like this topic you know it's kind of like this topic you know it's kind of like what you guys built it's you start with

what you guys built it's you start with what you guys built it's you start with analytics to get the answers and then

analytics to get the answers and then analytics to get the answers and then you basically have a customer willing to

you basically have a customer willing to you basically have a customer willing to buy and I think we're trying to do the

buy and I think we're trying to do the buy and I think we're trying to do the same and I think a lot of Affiliates

same and I think a lot of Affiliates same and I think a lot of Affiliates they don't think that way they're not they don't think that way they're not they don't think that way they're not like hey can I build a product it's like

like hey can I build a product it's like like hey can I build a product it's like they're I think most of them are still they're I think most of them are still they're I think most of them are still thinking of the old way it's like I

thinking of the old way it's like I thinking of the old way it's like I build content I get my tracking links

build content I get my tracking links build content I get my tracking links and then that's how I make money they're

and then that's how I make money they're and then that's how I make money they're not thinking how do I get one level up

not thinking how do I get one level up not thinking how do I get one level up which is

Prada yeah definitely like Prada yeah definitely like uh with a lot of my sites now even just

uh with a lot of my sites now even just uh with a lot of my sites now even just I've been putting many tools on them

I've been putting many tools on them I've been putting many tools on them like calculators or uh well stack Pages

like calculators or uh well stack Pages like calculators or uh well stack Pages I've always done but uh calculators and

I've always done but uh calculators and I've always done but uh calculators and trying to put some maps on and just

trying to put some maps on and just trying to put some maps on and just little bits like that which just little bits like that which just little bits like that which just basically give you a little product and

basically give you a little product and basically give you a little product and it obviously helps draw in links as

it obviously helps draw in links as it obviously helps draw in links as well lots of little notes in there but

well lots of little notes in there but well lots of little notes in there but uh very useful uh James thanks so much

uh very useful uh James thanks so much uh very useful uh James thanks so much for doing this I want to pass it back to

for doing this I want to pass it back to for doing this I want to pass it back to to ask how people can get a hold of you

to ask how people can get a hold of you to ask how people can get a hold of you yeah thanks for having me on it was uh yeah thanks for having me on it was uh yeah thanks for having me on it was uh it was great so you can find me uh well

it was great so you can find me uh well it was great so you can find me uh well you can join my newsletter at oliver.com you can join my newsletter at oliver.com you can join my newsletter at oliver.com newsletter that's the best way to uh

newsletter that's the best way to uh newsletter that's the best way to uh stay in touch and then you can check out

stay in touch and then you can check out stay in touch and then you can check out parasit seo.com the Tool uh for

parasit seo.com the Tool uh for parasit seo.com the Tool uh for basically finding parasites and helping

basically finding parasites and helping basically finding parasites and helping you with that and before I go a little

you with that and before I go a little you with that and before I go a little tip as well Blackfire Friday is around

tip as well Blackfire Friday is around tip as well Blackfire Friday is around the corner so you want to make sure

the corner so you want to make sure the corner so you want to make sure you're getting all your affiliate you're getting all your affiliate you're getting all your affiliate content and getting everything optimized content and getting everything optimized content and getting everything optimized if it's updating or doing anything like

if it's updating or doing anything like if it's updating or doing anything like that it is the biggest time to make some

that it is the biggest time to make some that it is the biggest time to make some money that is very true I'm definitely

money that is very true I'm definitely money that is very true I'm definitely going to be checking these things out going to be checking these things out going to be checking these things out I'm a newsletter fan for SEO so I'm

I'm a newsletter fan for SEO so I'm I'm a newsletter fan for SEO so I'm definitely I'm going to check this one definitely I'm going to check this one definitely I'm going to check this one out and um yeah this new tool looks very

out and um yeah this new tool looks very out and um yeah this new tool looks very interesting that's on the market interesting that's on the market interesting that's on the market parasite

parasite parasite SEO you all right thanks for for

SEO you all right thanks for for SEO you all right thanks for for joining thank you mate cheers

joining thank you mate cheers joining thank you mate cheers F thank you for tuning in to the

F thank you for tuning in to the F thank you for tuning in to the affiliate bi podcast I'd like to take

affiliate bi podcast I'd like to take affiliate bi podcast I'd like to take this time to ask for a small favor to

this time to ask for a small favor to this time to ask for a small favor to leave a raing and review wherever you

leave a raing and review wherever you leave a raing and review wherever you listen to your podcast that helps us

listen to your podcast that helps us listen to your podcast that helps us expand our reach to rank higher in

expand our reach to rank higher in expand our reach to rank higher in podcast directories and reach more

podcast directories and reach more podcast directories and reach more listeners