On-prem data for affiliates

Show: Revenue Optimization with StatsDrone
Episode: On-prem data for affiliates
Host: John Wright
Published: Tue, 13 May 2025 09:23:00 +0000
Duration: 3:41

Speaker labels are a two-speaker split from pauses (host vs guest). Timestamps are `[HH:MM:SS]` from the episode audio. Light ASR; names and brands may need a pass.

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[00:00:01] John Wright: Welcome to the affiliate BI podcast. Today's episode is going to be a very short one and it comes on the heels of finishing the next.io conference in Viletta. For me, this was a week ago. And I had a conversation that I want to share with the audience, which is, I was having a chat with Mark Flores Martin, who's the founder of, I think I'm saying it right, Exgenia, it's a pretty cool AI slot production company. He said that he believes that most larger companies in the future are going to start deleting their data contracts. So basically he's talking about the concept of SaaS,

[00:00:39] John Wright: where when you use a SaaS product, you're expecting them to do something with your data. It's not just hosted, but it's their terms of condition of whether they're going to look at your data or not look at your data. It's kind of no different than what we do as a company where we can choose to not look at the customer's data. And in our situation, we don't, but there's still a lot of trust issues when it comes to affiliates going, where is my data being hosted and how do I know you're not going to look at it? So to just kind of rewind time a little bit, we worked on a project with a big company in iGaming and they wanted us to have that feature, which is called on-premise or on-prem for short.

[00:01:19] John Wright: So in building an on-prem application takes a little bit more work, but I do believe what Mark is saying that there's some truth in it, that there's going to be more companies that they're just going to demand more on-prem services. We're already starting to see some sort of change in that in the SaaS world. I wouldn't say it's a consensus that it's already here, but I think it's going to happen one at a time. I think the companies that start to offer these on-prem services as they're competing with other SaaS companies, I think those are the companies

[00:01:55] John Wright: that are perhaps going to win more of the new business. So it's something that we didn't realize, like we did this because we had customers that said, look, this is the only way in which we'd use StaffStrom. So that's why we built it and our product is called DYTO, which is data in data out. So it's on-premise, it's hosted on the client's server,

[00:02:17] John Wright: it's rain fence, so they're able to have a guarantee that we definitely don't look at the customer's data. So what do I think is the future of data in the affiliate marketing space? It's a complex one because your data as an affiliate is individually hosted and provided by all the affiliate programs. So that's not going to change, but in terms of aggregation, I think we're already a step ahead, but I wouldn't say that was intentional. I would say that's more either accidental or the fact that we just had customers that said, hey, if you want our business, this is the only way this is going to happen. So I'm just basically sharing this with anyone

[00:02:56] John Wright: who's listening that, pay attention if you're a SaaS provider or a SaaS company. You might want to consider building an on-prem version of your app. And if you're an affiliate and you're kind of looking at where's my data being hosted, I think we're going to see more of these instances. Maybe we won't see it with companies like Google. I think Google just loves owning your data and they're a big giant to kind of get away from. But I think with larger companies like,

[00:03:23] John Wright: Live Sport, like Game Lounge, I think they're going to basically start saying, hey, we are part of this change and this is our rules. And yeah, this will be a big change in how SaaS companies work and operate.